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GOVERNMENT OF INDIA
MINISTRY OF FINANCE
DEPARTMENT OF FINANCIAL SERVICES
RAJYA SABHA
UNSTARRED QUESTION NO. 1999
ANSWERED ON TUESDAY, MARCH 10, 2026/ 19 PHALGUNA, 1947 (SAKA)
SALE OF THIRD-PARTY FINANCIAL PRODUCTS BY PUBLIC SECTOR BANKS
1999 SHRI A. A. RAHIM:
Will the Minister of FINANCE be pleased to state:
(a) the Public Sector Banks currently engaged in the sale of third-party financial products
(b) the total revenue earned by each Public Sector Bank from commissions or fees through the sale of third-
party products during the last five years, year-wise;
(c) whether Government has examined concerns regarding pressure on bank employees to meet targets for
selling such third-party products, if so, the findings thereof;
(d) if not, whether Government is ready to conduct a study; and
(e) whether Government is ready to ban the sale of third-party products and services in PSBs?
ANSWER
THE MINISTER OF STATE FOR FINANCE
(SHRI PANKAJ CHAUDHARY)
(a) to (e): As per the Reserve Bank of India (Commercial Banks – Undertaking of Financial Services)
Directions, 2025, commercial banks, including Public Sector Banks (PSBs) are permitted to act as an agent
of a third-party product or service provider, to facilitate the sale of the latter’s financial products or services
(e.g., insurance, mutual fund, pension fund, etc.) to its own customers.
Total revenue earned by PSBs from commission or fees through the sale of third-party products during the
last five years is annexed.
The Reserve Bank of India (RBI) has recently issued Draft Directions: Reserve Bank of India (Commercial
Banks - Responsible Business Conduct) Amendment Directions, 2026, which contains comprehensive
instructions to all Commercial Banks, including, inter-alia, to ensure that their policies and practices neither
create incentives for mis-selling nor encourage employees to ‘push’ the sale of products, along with to ensure
that no incentive is directly / indirectly received by the employees engaged in marketing / sales of third-party
products from the third-party. The Draft Directions also seeks commercial banks to put in place a
comprehensive policy for marketing and sales of their own/ third-party financial products, while covering
aspects related to criteria for determination of suitability and appropriateness of products offered to customers,
and having a robust feedback mechanism. RBI has sought comments / feedback on the said draft Directions
from public / other stakeholders and the final directions shall be published post incorporating feedback from
the stakeholders.
*****Annexure
Reply to Part(b) of the said Rajya Sabha Question no. 1999 for answer on 10.3.2026 regarding Sale of
third-party financial products**- by Public Sector Banks
(₹ in Crores)
S.no. Bank FY 2020-21 FY 2021-22 FY 2022-23 FY 2023-24 FY 2024-25
1 Bank of Baroda 206.42 301.18 395.66 492.51 508.75
2 Bank of India 149.30 158.04 208.26 228.90 308.41
3 Bank of Maharashtra 23.08 31.87 36.28 41.96 51.63
4 Canara Bank 290.82 356.34 425.78 444.10 542.50
5 Central Bank of India 65.50 80.01 97.29 135.51 144.59
6 Indian Bank 63.98 85.01 136.35 163.21 180.58
7 Indian Overseas Bank 32.46 33.50 42.88 45.13 49.01
8 Punjab National Bank 456.57 497.10 542.33 623.28 746.26
9 Punjab & Sind Bank 10.95 26.00 22.29 27.26 27.65
10 UCO Bank 16.57 27.03 55.76 68.11 66.62
11 Union Bank of India 243.05 279.75 357.85 387.44 564.60
12 State Bank of India 2,168.80 2,858.12 3,622.96 3,870.69 4,522.92
#Source: Public Sector Banks
**includes Insurance (Life and Non-life), Mutual Funds, Credit Cards, Demat accounts
*****