**Executive Summary**
This document provides answers to questions raised in the Lok Sabha concerning consumer affairs in the border regions of Amritsar, scheduled to be answered on December 10, 2025. It outlines measures taken by the Government of India to protect consumer rights, ensure food quality, and address price fluctuations. The report highlights the role of Consumer Commissions and other initiatives in consumer protection.
**Key Points / Main Content**
* **Consumer Protection Framework:**
* The Department of Consumer Affairs works to protect and empower consumers through progressive legislations.
* The Consumer Protection Act, 2019 modernizes consumer protection in the era of globalization and e-commerce.
* **Consumer Redressal Mechanisms:**
* The Consumer Protection Act, 2019 provides for a three-tier quasi-judicial machinery (Consumer Commissions) at District, State, and National levels for redressal of consumer disputes.
* As of December 4, 2025, 13,350 consumer cases have been filed before the Amritsar District Consumer Disputes Redressal Commission, with 11,299 cases disposed of.
* The National Consumer Helpline (NCH) offers a single point of access for consumer grievance redressal, available in 17 languages, including Punjabi.
* The Central Consumer Protection Authority (CCPA) prevents consumer detriment arising from unfair trade practices and initiates class actions.
* **Food Quality and Safety:**
* The government ensures strict enforcement of quality standards and food safety regulations for essential food items.
* The Food Safety and Standards Authority of India (FSSAI) sets standards for food articles and conducts surveillance and inspections to ensure compliance.
* **Price Monitoring and Market Intervention:**
* The Department of Consumer Affairs monitors daily prices of 38 essential food commodities across the country.
* The government maintains buffer stocks of pulses and onion for market interventions to moderate prices.
* Atta and rice are distributed under the Bharat brand at subsidized prices.
* **Border Security Measures:**
* Border Security Force (BSF) deploys surveillance equipment and conducts patrols to prevent cross-border smuggling activities.
* Awareness campaigns are conducted in border villages to involve local communities.
**Impact Analysis**
**Consumers:**
* **Impact:** Consumers benefit from enhanced consumer protection through Consumer Commissions, the National Consumer Helpline, and the Central Consumer Protection Authority. They are also protected by measures ensuring food quality and safety.
* **Action Required:** Consumers should utilize available redressal mechanisms like Consumer Commissions and the NCH to report unfair trade practices and register grievances.
**Local Businesses in Border Regions:**
* **Impact:** Local businesses are affected by government measures to curb smuggling and counterfeit goods, as well as efforts to stabilize prices of essential commodities.
* **Action Required:** Local businesses need to comply with quality standards and regulations, and should be aware of government initiatives aimed at enhancing availability and controlling prices.
**Government Agencies (Department of Consumer Affairs, FSSAI, BSF):**
* **Impact:** These agencies are responsible for implementing and enforcing consumer protection measures, food safety standards, and border security to prevent illegal trade.
* **Action Required:** These agencies must continue their surveillance, monitoring, and enforcement activities, and adapt their strategies based on evolving market conditions and consumer needs.
Key Entities Referenced
Consumer Protection Act, 2019: A key piece of legislation aiming to modernize consumer protection framework.
Ministry of Consumer Affairs, Food and Public Distribution: The primary government ministry responsible for consumer affairs in India.
National Consumer Helpline (NCH): A single point of access for consumers across the country for grievance redressal.
Amritsar: Border region specifically addressed regarding consumer affairs.
Food Safety and Standards Authority of India (FSSAI): The regulatory body mandated to lay down science-based standards for articles of food and regulate their manufacture, storage, distribution, sale and import.
Government of India
Ministry of Consumer Affairs, Food and Public Distribution
Department of Consumer Affairs
LOK SABHA
UNSTARRED QUESTION NO.1800
TO BE ANSWERED ON 10.12.2025
URGENT ISSUES RELATED TO CONSUMER AFFAIRS IN BORDER BELT REGIONS OF
AMRITSAR
1800. SHRI GURJEET SINGH AUJLA:
Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC
DISTRIBUTION be pleased to state:
(a) whether the Government has conducted assessment of consumer rights violations, unfair trade
practices and price exploitation in border regions and if so, the details thereof;
(b) whether the Government ensures strict enforcement of quality standards and food safety regulations
for essential food items especially in dairy, grains and packaged goods;
(c) if so, the details thereof;
(d) the details of the steps taken by the Government to curb smuggling and counterfeit goods from across
the border significantly impact local businesses and consumers;
(e) whether the prices of essential commodities often fluctuate sharply in border regions especially in
Amritsar and nearby areas due to supply chain challenges and if so, the details thereof including the
remedial measures taken by the Union Government in this regard;
(f) whether the Union Government has a special consumer affairs strategy for border regions to ensure
that citizens are not exploited by unfair trade practices, adulteration or illegal market activities; and
(g) if so, the details thereof and if not, the reasons therefor?
ANSWER
THE MINISTER OF STATE
CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
(SHRI B.L. VERMA)
(a) to (g) : Department of Consumer Affairs is continuously working for protection and empowerment
of consumers by enactment of progressive legislations. With a view to modernize the framework governing
consumer protection in the era of globalization, technologies, e-commerce markets etc., the Consumer
Protection Act, 2019 was enacted.
The Consumer Protection Act, 2019 provides for a three tier quasi-judicial machinery at District,
State and National level commonly known as “Consumer Commissions” for protection of the rights of
consumers and to provide simple and speedy redressal of consumer disputes including those related with
unfair trade practices. The Consumer Commissions are empowered to give relief of a specific nature and
award compensation to consumers, wherever appropriate. As of 04.12.2025, a total of 13,350 consumer cases
have been filed before the Amritsar District Consumer Disputes Redressal Commission, of which 11,299
cases have been disposed of.Section 90 and 91 of the Consumer Protection Act, 2019 provide for punishment for manufacturing
for sale or for storing or selling or for distributing or importing any product containing an adulterant or
spurious goods, which includes imprisonment or fine depending on the extent of injury to the consumer.
To safeguard the interests of consumers from unfair trade practices in e-commerce, the Department
of Consumer Affairs has notified the Consumer Protection (E-commerce) Rules, 2020 under the provisions
of the Consumer Protection Act, 2019. These rules, inter-alia, outline the responsibilities of e-commerce
entities and specify the liabilities of marketplace and inventory e-commerce entities, including provisions
for consumer grievance redressal.
The National Consumer Helpline (NCH) administered by the Department of Consumer Affairs has
emerged as a single point of access to consumers across the country for their grievance redressal at a pre-
litigation stage. Consumers can register their grievances from all over the country in 17 languages including
Punjabi through a toll-free number 1915. These grievances can be registered on Integrated Grievance
Redressal Mechanism (INGRAM), an omni-channel IT enabled central portal, through various channels-
WhatsApp (8800001915), SMS (8800001915), email (nch-ca@gov.in), the NCH app, the web portal
(consumerhelpline.gov.in) and the Umang app, as per their convenience. 1169 companies, who have
voluntarily partnered with NCH, as part of the ‘Convergence’ programme directly respond to these
grievances according to their redressal process and revert by providing a feedback to the complainant on the
portal.
Under the provisions of the Consumer Protection Act, 2019, the Central Consumer Protection
Authority (CCPA), an executive agency, came into existence on 24.07.2020. It is designed to intervene, to
prevent consumer detriment arising from unfair trade practices and to initiate class action(s), including the
enforcement of recalls, refunds and return of products.
Department of Consumer Affairs monitors the daily prices of 38 essential food commodities
submitted by 575 price monitoring centres (including 12 in Punjab) across the country. The daily price report
of Amritsar price monitoring centre is at Annexure. The daily report of prices and indicative price trends are
duly analysed for taking appropriate decisions such as release of stocks from the buffer, stock disclosure by
stockholding entities, imposition of stock limits, changes in trade policy instruments like rationalisation of
import duty, changes in import quota, restrictions on exports of the commodity etc. Government keeps a
close watch on the production and availability of essential commodities through regular reviews by the Inter
Ministerial Committee (IMC). The Committee reviews, on regular basis, the situation of prices and price
trends of essential agri-horticulture commodities and suggests measures to enhance availability through
increased domestic production and through imports.
In order to tackle the volatility in prices, Government maintains buffer stocks of pulses and onion for
market interventions through calibrated and targeted release to moderate the prices in the market. Part of the
stock of pulses from the buffer were converted to dals for retail sale to the consumers at affordable prices
under the Bharat Dal brand during 2023-24 and 2024-25. Similarly, atta and rice are distributed to retail
consumers under Bharat brand at subsidized prices. In 2025-26, onion from the buffer had been released
from 4th September, 2025 in a calibrated and targeted manner to moderate prices in high price consuming
centres at wholesale markets and through retail outlets. These measures have helped in making essential food
commodities available to the general consumers at affordable prices.Also, Food Safety and Standards Authority of India (FSSAI) is mandated to lay down science based
standards for articles of food and to regulate their manufacture, storage, distribution, sale and import to ensure
availability of safe and wholesome food for human consumption. In order to achieve this mandate, FSSAI
through State/UTs food safety authorities including border states and its Regional Offices, conduct regular
surveillance, monitoring, inspection and random sampling of food products including dairy and food grains
to check compliance of said standards as per the provisions of Food Safety and Standards Act 2006, Rules
and Regulations made thereunder. Further, FSSAI also monitors imported food in India through a risk-based
system. Authorized officers appointed by the FSSAI ensure compliance with the FSS rules and regulations
as per the procedures mentioned in the FSS (Import) Regulations, 2017. In cases where Food Business
Operators (FBOs) are found responsible for violations, appropriate legal action is initiated.
Border Security Force (BSF) deployed in Punjab border is aware of the challenges posed by cross
border smuggling activities and several preemptive / proactive measures have been taken to forbid these
threats. Surveillance equipment, such as CCTV / PTZ cameras are placed strategically to ensure 24X7
surveillance of vulnerable patches. Anti-drone systems have been deployed to neutralize counterpart drones.
Depth patrolling/Naka and Mobile Check Post (MCP) in depth area, joint patrolling Ops with local police is
carried out, perpetually. In addition, BSF conducts awareness campaigns in border villages to involve local
communities.
****ANNEXURE
ANNEXURE REFERRED TO IN REPLY TO PARTS (A) TO (G) OF THE LOK SABHA UNSTARRED QUESTION
NO. 1800 FOR 10.12.2025 REGARDING URGENT ISSUES RELATED TO CONSUMER AFFAIRS IN BORDER
BELT REGIONS OF AMRITSAR
----------------------------------------------------------------------------------------------------------------------------------------------------
Price As On 1 Day 1 Week 1 Month
Commodities Unit
02/12/2025 01/12/2025 25/11/2025 02/11/2025
Rice 1 Kg 40 40 40 40
Wheat 1 Kg 28 28 28 28
Atta (Wheat) 1 Kg 32 32 32 32
Gram Dal 1 Kg 87 87 87 83
Tur/Arhar Dal 1 Kg 118 118 118 118
Urad Dal 1 Kg 132 132 132 132
Moong Dal 1 Kg 115 115 115 115
Masoor Dal 1 Kg 92 92 92 92
Groundnut Oil (Packed) 1 Kg 220 220 220 220
Mustard Oil (Packed) 1 Kg 198 198 198 198
Vanaspati (Packed) 1 Kg 165 165 165 165
Soya Oil (Packed) 1 Kg 150 150 150 150
Sunflower Oil (Packed) 1 Kg 188 188 188 188
Palm Oil (Packed) 1 Kg NR NR NR NR
Potato 1 Kg 20 23 25 22
Onion 1 Kg 25 25 26 25
Tomato 1 Kg 53 55 72 30
Sugar 1 Kg 46 46 46 45
Gur 1 Kg 57 57 57 57
Milk @ 1 Ltr 57 57 57 57
Tea Loose 1 Kg 277 277 277 275
Salt Pack (Iodised) 1 Kg 29 29 29 30
Bajra (whole) 1 Kg 36 36 36 37
Jowar (whole) 1 Kg 39 39 39 39
Maida (wheat) 1 Kg 40 40 40 40
Ragi (whole) 1 kg 58 58 58 58
Suji (whole) 1 Kg 40 40 40 40
Besan 1 Kg 95 95 95 97
Desi Ghee 1 Kg 663 663 663 666
Butter (Pasteurised) 100 gm 59 59 59 59
Eggs 1 Dozen 89 89 87 79
Brinjal 1 Kg 40 40 40 42
Black Pepper (whole) 100 gm 92 92 92 95
Coriander (whole) 250 gm 38 38 38 37
Cummin Seed (whole) 100 gm 30 30 30 30
Red Chillies (whole) 100 gm 29 29 29 29
Turmeric (powder) 50 gm 13 13 13 13
Banana 1 Kg 45 45 45 43
Source:- State Civil Supplies Deptt.
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