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Date: 29th July 2026 Category: Press Release Jurisdiction: India, Central Government

PIB convenes Inter Media Publicity Coordination Committee (IMPCC) in Goa

Issued by Ministry of Information & Broadcasting

Read or download the official PDF of this gazette notification issued by the Ministry of Information & Broadcasting on 29th July 2026. Classified under Press Release.

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Executive Summary & Key Takeaways

Executive Summary The Press Information Bureau (PIB), Goa, convened the Inter Media Publicity Coordination Committee (IMPCC) meeting on July 29, 2026, to strengthen collaboration between government departments and media units. Chaired by the Director General of PIB West Zone, the meeting focused on improving public outreach and ensuring the effective dissemination of government initiatives. Key action items include regular information sharing among member organizations and the use of coordinated responses to counter misinformation.

Key Points / Main Content

  • Inter-Departmental Coordination

    • Emphasis on closer synergy between Central Government departments, PSUs, and Ministry of Information and Broadcasting (MIB) units, including Akashvani and Doordarshan.
    • The IMPCC acts as a common platform for PR and communication officers to discuss major campaigns and coordinate joint publicity efforts.
    • Member organizations are encouraged to interact regularly beyond formal meetings to improve communication effectiveness.

  • Publicity and Outreach Strategy

    • Implementation of a "360-degree communication strategy" to disseminate information regarding government schemes, policies, and achievements.
    • PIB provides support by amplifying departmental initiatives through official press releases and social media outreach.
    • Requirement for better documentation and publicity of government work that often remains unnoticed.

  • Information Integrity

    • Commitment to strengthening the platform to actively counter fake news and misinformation.
    • Utilization of the PIB Fact Check Unit to provide coordinated and verified responses to false information.

Impact Analysis

Central Government Departments and PSUs Impact These entities will receive greater visibility for their initiatives through organized documentation and PIB’s amplification channels. Action Required Regularly share updates and information regarding their activities and achievements through the IMPCC platform.

Ministry of Information and Broadcasting Media Units (PIB, CBC, Akashvani, Doordarshan) Impact These units will lead the coordinated 360-degree outreach strategy and serve as the primary facilitators for government communication. Action Required Collaborate with various departments to provide social media support, press coverage, and fact-checking services.

Directorate of Information and Publicity, Government of Goa Impact Enhanced coordination between state and central government media machinery to improve regional public communication. Action Required Participate in joint publicity efforts and maintain synergy with central media units for effective information dissemination.

Key Entities Referenced

Inter Media Publicity Coordination Committee (IMPCC): A regional forum established by the Ministry of Information and Broadcasting to improve synergy and coordination among government departments and media units for effective public outreach. Press Information Bureau (PIB): The nodal agency responsible for convening the IMPCC meeting and supporting member organizations through press releases, social media outreach, and misinformation management. Ministry of Information & Broadcasting: The central ministry that established the IMPCC at the regional level to facilitate a 360-degree communication strategy for government schemes and policies. Ms. Smita Vats Sharma: Director General of PIB (West Zone) who chaired the meeting and emphasized the need for coordinated responses to misinformation and fake news. Panaji, Goa: The primary location central to the regional applicability of this coordination meeting and its public communication initiatives.
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Ministry of Information & Broadcasting PIB convenes Inter Media Publicity Coordination Committee (IMPCC) in Goa Calls for stronger coordination among Govt. departments to boost public outreach प्रव तथ: 29 JUL 2026 6:48PM by PIB Mumbai Panaji/Goa : 29 July 2027 Calling for greater collaboration among government departments and media units to improve public communication, Press Information Bureau (PIB), Goa, convened the Inter Media Publicity Coordination Committee (IMPCC) meeting at PIB Office in Panaji, on Tuesday. The meeting was chaired by Ms Smita Vats Sharma, Director General, PIB, West Zone, and brought together representatives of more than 21 Central Government departments, public sector undertakings (PSUs) and the Directorate of Information and Publicity, Government of Goa.Addressing the participants, Ms Sharma stressed the need for closer coordination between Central Government departments, PSUs and the Ministry of Information and Broadcasting's media units, including PIB, Central Bureau of Communication, Akashvani and Doordarshan, to ensure effective dissemination of government initiatives. She said the IMPCC serves as a common platform where public relations and communication officers from various government organizations discuss major campaigns, share updates on initiatives undertaken by their departments and coordinate joint publicity efforts. “PIB supports member organizations by amplifying their initiatives through press releases and social media outreach. Regular interaction among member organizations beyond formal meetings will strengthen that coordination and improve the overall effectiveness of government communication,” she said and added the PIB could further strengthen the platform by actively countering misinformation and fake news through coordinated responses, supported by the PIB Fact Check Unit.Welcoming the participants, Shri Nana Meshram, Director, PIB Goa, described the IMPCC as an important forum that promotes synergy among the Ministry of Information and Broadcasting's media units, State Government departments, Central Government offices and PSUs. He said that the work carried out by many government departments often remains unnoticed because it is not adequately documented or publicized. He urged member organizations to regularly share information about their activities through the IMPCC platform. The Inter Media Publicity Coordination Committee, established by the Ministry of Information and Broadcasting at the regional level, aims to improve communication, coordination and information sharing among government departments, PSUs and the Ministry's media units. It facilitates a 360-degree communication strategy for disseminating information on government schemes, policies, programmes and achievements through coordinated public outreach. PIB-Panaji | Nana Meshram/ Riyas Babu/ Priti Malandkar Follow us on Social Media: @PIBPanaji /PIBPanaji /pib_goa pibgoa[at]gmail[dot]com /PI BGoa (रलीज़ आईडी: 2291310) आगंतुक पटल : 153 इस वज्ञ को इन भाषाओ ंम पढ़: Marathi

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