**Executive Summary**
The Press Information Bureau (PIB) organized a one-day media workshop, "Varta," in Nagpur on July 14, 2026, focused on building a "future-ready workforce" for India's creative economy. The event highlighted India's goal to increase its global share of the "Orange Economy" from 3% to 12–15% over the next decade. Key initiatives discussed include the introduction of new educational curricula and the expansion of AVGC-XR training infrastructure across the country.
**Key Points / Main Content**
**Economic Objectives**
* India aims to leverage its storytelling tradition to become a global leader in the Orange Economy.
* The target is to grow India's global market share from the current 3% to 12–15% within ten years.
**Educational & Skill Development Initiatives**
* The Indian Institute of Creative Technology (IICT) and NCERT will introduce the "Kaushal Bodh" curriculum to develop creative skills in students from an early age.
* There is a proposal to establish AVGC (Animation, Visual Effects, Gaming, and Comics) Content Creator Labs in 15,000 schools and 500 colleges nationwide.
* Government ministries and creative institutions are developing customized courses to address the evolving needs of the sector.
**Institutional Infrastructure**
* IICT has served as the National Centre of Excellence for the AVGC-XR sector since July 2025, operating from the National Film Development Corporation (NFDC) complex in Mumbai.
* The institute utilizes a "Hub-and-Spoke" model to provide skill-based training in Animation, VFX, Gaming, Comics, and Extended Reality (XR).
* Training programs are being extended beyond Mumbai to regional and semi-urban centers to broaden accessibility.
**Impact Analysis**
**Students and Aspiring Content Creators**
**Impact:**
They will have access to specialized creative skill development through new curricula and localized training centers.
**Action Required:**
Engage with the "Kaushal Bodh" curriculum and utilize upcoming AVGC Content Creator Labs for skill acquisition.
**Educational Institutions (Schools and Colleges)**
**Impact:**
Selected institutions (15,000 schools and 500 colleges) will become hubs for creative technology through the establishment of dedicated labs.
**Action Required:**
Prepare for the integration of the "Kaushal Bodh" curriculum and the installation of AVGC Content Creator Labs.
**The Creative Industry and Media Professionals**
**Impact:**
The industry will benefit from a larger, more skilled workforce and a stronger global presence for Indian-produced content.
**Action Required:**
Senior editors and media representatives are encouraged to support the dissemination of information regarding these government initiatives and contribute to the development of industry-relevant training.
Key Entities Referenced
Indian Institute of Creative Technology (IICT): The National Centre of Excellence for the AVGC-XR sector, responsible for developing skill-based courses and curricula for the creative economy.
Kaushal Bodh: A new curriculum introduced by IICT in collaboration with NCERT to nurture creativity and develop technical skills among students.
AVGC Content Creator Labs: A proposed initiative to establish specialized laboratories in 500 colleges and 15,000 schools across India to support the animation, visual effects, gaming, and comics sector.
Ministry of Information & Broadcasting: The primary ministry overseeing the 'Varta' media workshop and the broader strategic initiatives to expand India's share in the global creative economy.
Orange Economy: The creative economy sector, including film, digital content, and gaming, which India aims to increase to a 12–15 per cent global share over the next decade.
Ministry of Information & Broadcasting
PIB organises one-day media workshop Varta on
"Creating a future ready workforce for India's
Creative Economy"
India aims to leverage its rich storytelling tradition to
establish itself as global leader of Orange Economy: Dr.
Ashish Kulkarni, Board of Director, IICT, Mumbai
प्रव तथ: 14 JUL 2026 5:44PM by PIB Mumbai
Nagpur, 14 July 2026
"Film makers, digital content creators and other creative professionals are producing cutting
edge content are playing a significant role in India's preeminent position in the global orange
economy. At present, India contributes around 3 per cent to the global Orange Economy, and
the country aims to increase this share to 12–15 per cent over the next decade. The Indian
Institute of Creative Technology (IICT) is working towards achieving this goal" , said Dr. Ashish
Kulkarni, Member of the Board of Director, IICT, in Nagpur today.
On this occasion, Ms. Smita Vats Sharma briefed the participants about various initiatives of the
Ministry of Information and Broadcasting.
Dr. Kulkarni was speaking at a one-day media workshop 'Varta' on "Creating a future ready
workforce for India's Creative Economy", organised by the Press Information Bureau (PIB),
Ministry of Information and Broadcasting, at Chitnavis Centre, Nagpur. The workshop, chairedby Smt. Smita Vats Sharma, Director General (West Zone), Ministry of Information and
Broadcasting, was attended by senior editors and representatives of various media
organizations.
Dr. Kulkarni informed that IICT, in collaboration with the National Council of Educational
Research and Training (NCERT), will introduce the "Kaushal Bodh" curriculum to nurture
creativity and develop skills among students from an early age. He also said that there is a
proposal to establish AVGC Content Creator Labs in 500 colleges and 15,000 schools across the
country.
He further stated that IICT has been functioning as the National Centre of Excellence for the
AVGC-XR (Animation, Visual Effects, Gaming, Comics and Extended Reality) sector since July
2025 from the National Film Development Corporation (NFDC) complex in Mumbai. The institute
will offer skill-based courses in Animation, Visual Effects, Gaming, Comics and Extended Reality
through a Hub-and-Spoke model, making these programmes available not only at its Mumbai
headquarters but also through regional and semi-urban centres.Highlighting India's rich tradition of storytelling and indigenous knowledge systems, Dr. Kulkarni
said that this knowledge is now being showcased globally through digital content across multiple
platforms. Various Ministries of the Government of India, along with film and creative
institutions, are developing customised courses to meet the evolving needs of the creative
sector, thereby creating new opportunities for skill development and capacity building.
The welcome address was delivered by Smt. Jaydevi Pujari Swami, Deputy Director, Press
Information Bureau, Mumbai. The programme was conducted by Sh. Saurabh Khekade, Media
and Communication Officer, Press Information Bureau, while the vote of thanks was proposed by
Sh. Dhananjay Wankhede, Media and Communication Officer (Additional Charge), Press
Information Bureau.
* * *
PIB Nagpur | Jaydevi Pujari Swami/Dhananjay Wankhede/Saurabh Khekde/Darshana Rane
Follow us on social media: @PIBMumbai /PIBMumbai /pibmumbai pibmumbai[at]gmail[dot]com /PIBMu
mbai /pibmumbai
(रलीज़ आईडी: 2284533) आगंतुक पटल : 338
इस वज्ञ को इन भाषाओ ंम पढ़: Telugu , Marathi