**Executive Summary**
The "Pitch Perfect Australia-India" Business Case Studies Compendium, jointly developed by the Indian Institute of Foreign Trade (IIFT) and Newland Global Group, was launched at the Indian Institute of Foreign Trade, Delhi on February 6, 2026. The compendium captures real-world business journeys of companies operating across both India and Australia. It aims to foster deeper economic ties and provide a practical resource for businesses, policymakers, and researchers.
**Key Points / Main Content**
* **Purpose:**
* The compendium aims to bring together policymakers, diplomats, industry leaders, and academia.
* It intends to discuss the next phase of economic collaboration between India and Australia.
* It is intended to support India’s expanding footprint in global trade.
* **Content:**
* The publication includes real business journeys of companies operating across India and Australia.
* It documents market-entry experiences, growth strategies, and lessons from 30 organizations.
* It showcases successful cross-border collaborations.
* It captures real business journeys of companies operating across India and Australia.
* **Stakeholder Perspectives:**
* Commerce Secretary highlighted the relevance of the compendium for policy, industry, and academic stakeholders.
* The Australian High Commissioner praised IIFT’s role in fostering informed dialogue on bilateral trade.
* The Vice Chancellor, IIFT, highlighted the value of documenting real business journeys.
* Founder & CEO, Newland Global Group, emphasised the role of business-driven case studies in enabling deeper bilateral engagement.
**Impact Analysis**
**Businesses operating in or planning to operate in India and Australia**
* **Impact:** Can use it as a practical resource to identify opportunities, address challenges, and learn from successful cross-border collaborations.
* **Action Required:** Should leverage the case studies to inform their market-entry and growth strategies.
**Policymakers**
* **Impact:** Can use the compendium to strengthen and enhance the gains of the India-Australia Economic Cooperation and Trade Agreement (ECTA).
* **Action Required:** Should utilize the insights to inform policy decisions and promote bilateral trade.
**Researchers and Academia**
* **Impact:** It can be used as a learning resource and research material.
* **Action Required:** Can use the compendium to conduct further research on India-Australia economic relations.
**IIFT (Indian Institute of Foreign Trade)**
* **Impact:** Acknowledged for its role in fostering informed dialogue and generating research-driven insights to strengthen the India-Australia Economic Cooperation and Trade Agreement (ECTA).
* **Action Required:** Continue to support initiatives that bridge research and practice to support India's expanding footprint in global trade.
Key Entities Referenced
Indian Institute of Foreign Trade (IIFT): A premier institution dedicated to capacity building in international business; the location of the compendium launch and a developer of the compendium
India–Australia Economic Cooperation and Trade Agreement (ECTA): A trade agreement between India and Australia which the case studies in the compendium are related to.
'Pitch Perfect Australia-India' Business Case Studies Compendium: A compendium of real-world business journeys of companies operating across India and Australia.
Newland Global Group: Jointly developed the 'Pitch Perfect Australia-India' Business Case Studies Compendium.
Ministry of Commerce & Industry: Ministry that the IIFT is under.
Ministry of Commerce & Industry
‘Pitch Perfect Australia–India’ Business Case
Studies Compendium Launched at Indian
Institute of Foreign Trade
Posted On: 06 FEB 2026 11:31AM by PIB Delhi
The India–Australia Business Case Studies Compendium, titled “Pitch Perfect Australia-India: Perfect
Conditions for a $100 Billion Partnership”, was launched at the Indian Institute of Foreign Trade, Delhi
Campus, bringing together policymakers, diplomats, industry leaders, and academia to discuss the next
phase of economic collaboration between the two countries.
Jointly developed by the Indian Institute of Foreign Trade (IIFT) and Newland Global Group, the
compendium captures real-world business journeys of companies operating across India and Australia.
The publication captures real business journeys of companies operating across India and Australia,
documenting market-entry experiences, growth strategies, and lessons from 30 organisations that have
successfully navigated opportunities in both markets.
Commerce Secretary Shri Rajesh Agrawal complemented IIFT for its efforts to anchor this initiative
underscoring its relevance for policy, industry, and academic stakeholders. He said, “The case studies are
evidence-based on how the trade agreement has translated into real opportunities and has been used by
businesses for their growth.” He further added, “This would play an important role in strengthening and
enhancing the gains of the India–Australia Economic Cooperation and Trade Agreement (ECTA).”
Australian High Commissioner to India Mr. Philip Green OAM, praised the initiative and acknowledged
IIFT’s role in fostering informed dialogue on bilateral trade. He noted, “The platforms bringing together
academia, government, and industry are vital for the strong strategic relationship between India and
Australia.
Joint Secretary, Ms. Petal Dhillon highlighted the growing momentum in India–Australia economic
relations. She noted, “IIFT has played an important role in generating research-driven insights and
facilitating dialogue that supports the strengthening and enhanced utilisation of the India–Australia
Economic Cooperation and Trade Agreement (ECTA).”
Vice Chancellor, IIFT, Prof. Rakesh Mohan Joshi, highlighted the value of documenting real business
journeys and turning them into learning resources for industry and academia alike. He noted, “The
collaborations like this reflect IIFT’s commitment to bridging research and practice and to supporting
India’s expanding footprint in global trade.”
Founder & CEO, Newland Global Group, Australia, Mr. Dipen Rughani, emphasised the role of business-
driven case studies in enabling deeper bilateral engagement. Executive Director, Newland Global Group,
Australia Ms. Natasha Jha Bhaskar, showcased success stories and lessons from companies operating in
both markets. The session concluded with a panel discussion featuring representatives from government,
trade bodies, and companies operating in both markets, followed by networking interactions among
stakeholders.Ambassador Anil Wadhwa appreciated the case compendium and said that it is a meaningful step toward
strengthening India–Australia economic engagement.
With India and Australia working toward deepening economic ties, the compendium is expected to serve
as a practical resource for businesses, policymakers, and researchers by identifying opportunities,
addressing challenges, and showcasing successful cross-border collaborations.
The Indian Institute of Foreign Trade (IIFT), established in 1963 under the Ministry of Commerce &
Industry, Government of India, is a premier institution dedicated to capacity building in international
business through education, training, research, and consultancy. Granted Deemed-to-be-University status
in 2002, IIFT has played a pivotal role in developing human resources and knowledge frameworks for
India’s external trade and global business engagement.
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Abhishek Dayal/Garima Singh/Anushka Pandey
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