The 8th Poshan Maah 2025 campaign in Jharkhand was formally launched at the state level on September 18th, 2025. The initiative focuses on reducing oil and sugar consumption via the "Paanch Sutra – Golden 1000 Days" program. Additional Chief Secretary Sri Ajay Kumar Singh inaugurated the event, with participation from state and district officials, development partners, Anganwadi Sevikas, Sahiyikas workers, and other stakeholders. Key campaign materials, including posters promoting reduced oil and sugar consumption, were unveiled. These will be distributed to all Anganwadi Centres (AWCs) across Jharkhand within a week to promote social mobilization, community sensitization, and awareness under the Poshan Abhiyan. The press release was posted on 20 SEP 2025 5:17PM by PIB Delhi, and has a Release ID of 2168947.
Key Entities Referenced
Poshan Abhiyan: A government scheme focused on improving nutritional outcomes for children, pregnant women, and lactating mothers.
Ministry of Women and Child Development: The government ministry responsible for the 'Poshan Maah' campaign and overall policy related to women and children.
Jharkhand: The state where the Poshan Maah campaign is being highlighted.
Poshan Maah: A month-long campaign focused on nutrition, with a specific focus on reducing oil and sugar consumption in Jharkhand for 2025.
Anganwadi Centres (AWCs): Community-based centers that provide services under the Integrated Child Development Services (ICDS) scheme, and are crucial for disseminating information related to the Poshan Abhiyan in Jharkhand.
Ministry of Women and Child Development
Poshan Maah Campaign in Jharkhand highlights
reduction in oil & sugar consumption and the
“Paanch Sutra – Golden 1000 Days” initiative
Posted On: 20 SEP 2025 5:17PM by PIB Delhi
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The 8 Poshan Maah 2025 was formally launched at the state level on 18 September 2025. The event was
inaugurated by Additional Chief Secretary Sri Ajay Kumar Singh in the esteemed presence of Secretary,
Women, Child Development & Social Security, Sri Manoj Kumar, and Director, Social Welfare, Kiran Pasi.
The launch witnessed active participation from state and district level officials, development partners,
Anganwadi Sevikas, Sahiyikas workers, and other stakeholders who are instrumental in driving grassroots
nutritional initiatives across the state.
On this significant occasion, key campaign materials were unveiled by the dignitaries, including posters
promoting the reduction of oil and sugar consumption in daily diets and the “Paanch Sutra – Golden 1000
Days” initiative. These communication materials are central to the state’s strategy for social mobilization and
community sensitization under the Poshan Abhiyan. All Anganwadi Centres (AWCs) across Jharkhand will
receive the posters within a week to ensure widespread outreach and awareness at the community level.
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SS/MS
(Release ID: 2168947)