**Summary of Prime Minister’s Statement on Traditional Indian Craftsmanship**
On July 19, 2026, Prime Minister Shri Narendra Modi shared an article authored by Union Minister Smt. Nirmala Sitharaman regarding the role of traditional Indian craftsmanship in driving national economic growth. The article emphasizes that traditional crafts can foster economic development through a combination of innovation and the establishment of global partnerships.
**Key Initiative: 'One District, One Product' (ODOP)**
The Prime Minister highlighted the 'One District, One Product' initiative as a primary driver for the sector. According to the statement, this initiative is instrumental in:
* Providing local crafts with enhanced market access.
* Creating sustainable livelihoods for artisans.
* Preserving India’s cultural heritage.
* Strengthening the nation’s global competitiveness.
**Publication Details and Metadata**
* **Source:** Prime Minister’s Office / PIB Delhi
* **Release Date:** 19 JUL 2026, 12:57 PM
* **Release ID:** 2286270
* **Visitor Count:** 785
* **Social Media Handles Mentioned:** @nsitharaman, @PMOIndia
* **Available Languages:** The release is available in Urdu, Hindi, Marathi, Bengali, Manipuri, Assamese, Gujarati, Odia, Tamil, and Malayalam.
Key Entities Referenced
One District, One Product (ODOP): An initiative focused on helping local crafts gain market access, creating sustainable livelihoods, and preserving heritage to strengthen India's global competitiveness.
Nirmala Sitharaman: Union Minister and author of the article highlighting how traditional Indian craftsmanship can drive economic growth through innovation and global partnerships.
Narendra Modi: Prime Minister of India who shared and endorsed the strategic role of traditional craftsmanship and the ODOP initiative in national economic growth.
Prime Minister's Office
Prime Minister shares an article on how
traditional Indian craftsmanship can drive
economic growth
प्रव तथ: 19 JUL 2026 12:57PM by PIB Delhi
The Prime Minister, Shri Narendra Modi today, shared an article written by Union Minister Smt. Nirmala
Sitharaman, highlighting how traditional Indian craftsmanship can drive economic growth through
innovation and global partnerships.
Shri Modi remarked that 'One District, One Product' initiative is helping local crafts gain market access,
create sustainable livelihoods, preserve heritage and strengthen India's global competitiveness.
Shri Modi posted on X:
Union Minister Smt. @nsitharaman highlights how traditional Indian craftsmanship can drive economic
growth through innovation and global partnerships.
The 'One District, One Product' initiative is helping local crafts gain market access, create sustainable
livelihoods, preserve heritage and strengthen India's global competitiveness.
Union Minister Smt. @nsitharaman highlights how traditional Indian
craftsmanship can drive economic growth through innovation and global
partnerships.
The 'One District, One Product' initiative is helping local crafts gain market
access, create sustainable livelihoods, preserve… https://t.co/idUMMgPSbq
— PMO India (@PMOIndia) July 19, 2026
*******
MJPS/SS/VJ
(रलीज़ आईडी: 2286270) आगंतुक पटल : 785
इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही , Marathi , Bengali , Manipuri , Assamese , Gujarati , Odia , Tamil , Malayalam