Read or download the official PDF of this gazette notification issued by the Prime Minister's Office on 2nd August 2026. Classified under Press Release.
Executive Summary
Prime Minister Shri Narendra Modi launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ on August 2, 2026, to foster a drug-free younger generation essential for achieving the "Viksit Bharat" goals by 2047. The initiative, which evolved from a pilot project in Kashi into a national movement, features an ambitious 100-week roadmap with dedicated anti-drug activities every Sunday. Key action items include institutionalizing campus movements, prioritizing medical intervention over social prestige, and utilizing yoga and meditation for recovery.
Key Points / Main Content
Campaign Objectives and Roadmap
Aims to ensure youth remain physically and mentally fit to lead India toward its 2047 developmental goals.
Establishes a 100-week roadmap where every Sunday features activities in art, culture, sports, and meditation to engage new participants.
Expands the "Kashi Declaration" pilot project into a national initiative supported by 125 spiritual organizations and numerous NGOs.
Prevention and Recovery Strategies
Promotes the use of yoga, meditation, and modern rehabilitation centers as effective tools against addiction.
Encourages "open communication" within families to identify and prevent drug use before it escalates.
Advocates for the removal of social stigma, urging society to view those who overcome addiction as "warriors" deserving of second chances.
Institutional and Educational Integration
Calls for colleges and universities to integrate discussions on the perils of drug abuse directly into the regular academic curriculum.
Urges academic professionals to spearhead dedicated anti-intoxication movements on campuses.
Law Enforcement and Government Commitment
Highlights ongoing nationwide crackdowns resulting in massive drug seizures worth thousands of crores.
Reports soaring arrest rates for drug dealers and smugglers as part of a strict enforcement strategy.
Impact Analysis
Youth (The 'Amrit' Generation)Impact: Recognized as the primary drivers of the nation’s future in startups, AI, and space exploration, whose potential is threatened by the "permanent low" of narcotics.
Action Required: Take the anti-drug oath, maintain personal sobriety, and actively disseminate the message of a drug-free life within their communities.
Academic Professionals (Professors and University Leaders)Impact: Positioned as influential figures capable of yielding significant results through campus-wide movements.
Action Required: Incorporate drug awareness into coursework and launch dedicated anti-intoxication initiatives on campuses.
Families and ParentsImpact: Families are identified as the first line of defense; they are urged to prioritize their children's health over "social prestige."
Action Required: Foster a culture of open communication and seek medical help immediately if a child falls victim to addiction, rather than hiding the issue.
Recovering IndividualsImpact: Shift in societal perception from being "weak" to being "real warriors" with incredible courage.
Action Required: Reintegrate into society and leverage available support systems like rehabilitation centers and spiritual groups.
Society and Spiritual OrganizationsImpact: Tasked with providing the collective strength and "inner power" necessary for individuals to quit addiction.
Action Required: Provide societal respect to those in recovery and support the 100-week campaign through various cultural and wellness activities.
Key Entities Referenced
Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan: A comprehensive 100-week national campaign and roadmap aimed at eradicating drug addiction among India's youth to ensure a healthy 'Amrit generation'.
Kashi Declaration: A foundational document supported by over 125 spiritual organizations and NGOs that transitioned the anti-drug initiative from a local pilot into a national project.
Viksit Bharat: The national vision and goal to transform India into a developed nation by 2047, which serves as the overarching framework for this initiative.
My Bharat (Mera Yuva Bharat): A volunteer-driven initiative whose members are identified as key stakeholders in spearheading the movement against addiction on the ground.
Narendra Modi: The Prime Minister of India who launched the campaign and serves as the primary individual leading the national call for a drug-free society.
Prime Minister's Office
Prime Minister Shri Narendra Modi launches
‘Nasha Mukt Yuva for Viksit Bharat Sankalp
Abhiyan’
I urge every citizen, especially our youth, to join this
movement: PM
Today, as the nation has set the goal of a Viksit Bharat, it is
imperative that the country's youth remain physically and
mentally fit, brimming with self-confidence, and permanently
steer clear of destructive habits like drugs: PM
We must protect every youth from falling into the trap of
addiction: PM
The support of society, the power of yoga and meditation,
these give strength to our inner selves against addiction, and
today we even have facilities like rehabilitation centers to quit
addiction: PM
Even if a youth has mistakenly fallen into the trap of
addiction, it absolutely does not mean that all doors are
closed for them: PM
We must always remember, if a child in the house falls victim
to addiction, do not hide it under the guise of social prestige;
Seek help from whoever is needed; Try to free your child from
addiction with medical help: PM
We should also create a culture of open communication with
children in the family, so that you can hold their hand before
they get caught in such a whirlpool: PM
I would also like to make an appeal to our professors at
colleges and universities; alongside regular coursework,please discuss the perils of drug abuse with your students,
spearhead a movement against addiction on your campuses;
Your efforts can yield significant results: PM
प्रव तथ: 02 AUG 2026 1:48PM by PIB Delhi
Prime Minister Shri Narendra Modi today launched ‘Nasha Mukt Yuva for Viksit Bharat Sankalp
Abhiyan’. Addressing a massive nationwide video conference, the Prime Minister formally greeted the
diverse assembly including over one crore young citizens connected from more than 28,000 locations.
Emphasizing the collective weight of the moment, he framed the gathering as a profound national
commitment. "Today, all of us countrymen have united for a great and important resolution," remarked
Shri Modi.
Highlighting the comprehensive nature of the initiative, the Prime Minister explained that the campaign transcends individual
wellness, simultaneously serving the broader interests of families, society, and the entire nation. Outlining the core objective
behind the 'Drug-Free Youth for Viksit Bharat Sankalp Abhiyan', he stressed that achieving Viksit Bharat fundamentally requires
a physically healthy, mentally robust, and highly confident younger generation completely free from self-destructive habits.
''Today, as the nation has set the goal of a Viksit Bharat, it is imperative that the country's youth remain physically and mentally
fit, brimming with self-confidence, and permanently steer clear of destructive habits like drugs," asserted Shri Modi.
Reflecting on the campaign's origins, the Prime Minister expressed deep satisfaction that the initiative initially launched as a
pilot project from the sacred land of Kashi the previous year. Highlighting the unique blend of scientific clarity, spiritual energy,
and profound cultural dedication driving the movement, he noted its massive expansion. "Supported by over 125 spiritual
organizations and numerous NGOs under the Kashi Declaration, that welfare-driven idea has now successfully become a
National project," observed Shri Modi.
Commending the millions of youth who took the anti-drug oath, the Prime Minister praised their solemn commitment to
maintaining personal sobriety while actively disseminating the message of a drug-free life across their schools, colleges, and
communities. Outlining the campaign's ambitious 100-week roadmap, he detailed how every upcoming Sunday will feature
dedicated activities spanning art, culture, sports, and meditation to continually engage new participants. "The coming 100
Sundays will absolutely become 100 strong steps in the direction of a completely drug-free India," affirmed Shri Modi.
Addressing the vast online gathering of students, NSS members, and My Bharat volunteers, the Prime Minister expressed
immense pride in the profound awareness, sensibility, and serious dedication demonstrated by the nation's youth. Positioning
the younger demographic as India's 'Amrit generation', he reminded them that their energy, imagination, and talent are vital for
guiding the nation toward its 2047 developmental goals. "For the ultimate future of the country and for your own lives, it is
absolutely essential to keep yourselves free from addiction," asserted Shri Modi.
Contrasting the stellar achievements of today's youth in startups, artificial intelligence, sports, and space exploration with the
devastating impacts of substance abuse, the Prime Minister delivered a stark warning about how addiction derails focus and
destroys dreams. Illustrating the profound collateral damage inflicted upon families, from shattering parents' dreams to causing
daily agony for elders, he emphasized the broader societal toll. "When this devastation happens in a family or society, the
overall strength of the entire nation also fundamentally weakens," noted Shri Modi.
Warning the youth against the deceptive nature of narcotics, the Prime Minister stressed that the temporary high provided by
drugs ultimately results in a permanent low for their careers and family lives. Drawing upon the profound wisdom of Indian
culture and spiritual leaders, including specific teachings from the Sri Guru Granth Sahib, he highlighted the historical societal
rejection of mind-altering substances. "We must absolutely not give any kind of social acceptance to intoxication under any
circumstances," asserted Shri Modi.
Detailing the comprehensive support systems available for recovery, the Prime Minister highlighted the effectiveness of societal
cooperation, yoga, meditation, and modern rehabilitation centers in overcoming addiction. Urging families to prioritize medical
intervention over misguided concerns regarding social prestige, he advocated for a culture of open domestic communication to
prevent vulnerable children from falling into the trap. "If a youth has mistakenly fallen into addiction, it absolutely does not mean
that all their paths are permanently closed," affirmed Shri Modi.
Directing a specific appeal to academic professionals, the Prime Minister urged college and university professors to actively
integrate discussions about the dangers of drugs into their regular curriculum and launch dedicated anti-intoxication
movements on their campuses. Shifting focus to those recovering from addiction, he called for societal respect and second
chances for these individuals, completely rejecting the stigma associated with their past. "The youth who come out fighting
addiction are not weak; they are real warriors whose incredible courage is their true identity," remarked Shri Modi.Concluding the address, the Prime Minister assured the youth that the government stands firmly alongside them in this crucial
battle, citing unprecedented nationwide crackdowns, massive seizures worth thousands of crores, and soaring arrest rates
targeting drug dealers and smugglers. Expressing unwavering faith in the younger generation's resilience, he predicted a highly
successful outcome for the national initiative. "I am confident that our youth will protect their energy by staying free from
addiction and will take the resolutions of Viksit Bharat forward," affirmed Shri Modi.
Speaking at the launch of 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan', a
100-week campaign against substance abuse. I urge every citizen, especially our
youth, to join this movement. https://t.co/ucvrcAyK4C
— Narendra Modi (@narendramodi) August 2, 2026
आज जब दश न े वकसत भारत का लक्ष्य तय कया ह. .. तो इसके लए आवश्यक ह. .. दश का युवा, तन
से स्वस्थ हो, मन स्वस्थ हो, आत्मवास से भरपूर हो और ड्रग्स जैसी घातक आदत से हमेशा ूर हो:
PM @narendramodi
— PMO India (@PMOIndia) August 2, 2026
हम हर एक युवा को नश े के चंगुल म फं सने स े बचाना ह: PM @narendramodi
— PMO India (@PMOIndia) August 2, 2026
समाज का सहयोग, योग और ान क ताकत... य े नश े के खलाफ हमार अन्तमन को ताकत दत े ह।
और आज तो हमार पास... नशा छोड़ने के लए rehabilitation center जैसी सुवधाएं भी ह: PM @n
arendramodi
— PMO India (@PMOIndia) August 2, 2026
अगर कोई युवा गलती से नशे म फं स भी गया ह तो इसका य े मतलब बु ल नह ह क उसके सार राे
बंद हो गए ह!
हम हमेशा इस बात का ान रखना ह. .. घर का कोई बा अगर नश े का शकार बन गया ह. .. तो इसे
सामाजक प्रता क आड़ म छपाएं नह।
जसक जरूरत हो, उसका सहयोग ल।…
— PMO India (@PMOIndia) August 2, 2026एक आवाहन म कॉलेज और यूनवसटीज़ के हमार प्रोफे सस स े भी करना चाहता ँ...
आप भी कोस क पढ़ाई के साथ-साथ ूडट्स के साथ ड्रग्स के खतर पर बात कर।
नश े के खलाफ अपने कै म्पस म एक मूवमट चलाएं।
आपके प्रयास बड़ परणाम ला सकत े ह: PM @narendramodi
— PMO India (@PMOIndia) August 2, 2026
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