**Summary:**
The Publications Division of the Ministry of Information and Broadcasting launched a new Chhota Bheem comic series on August 8, 2025, at Bharat Mandapam, New Delhi. This initiative aims to promote Indian content creation and celebrate homegrown storytelling traditions, aligning with the government's vision to strengthen Indian narratives across various media platforms, including books, animation, films, and digital content. Developed in collaboration with Green Gold Animation Pvt. Ltd., the comic series features the adventures of Chhota Bheem, an iconic Indian children’s character known for his strength, courage, and embodiment of Indian cultural values. Principal Director General of the Publications Division, Shri Bhupendra Kainthola, emphasized the importance of culturally relevant storytelling for children to foster a strong connection to Indian heritage. Shri Rajiv Chilaka, Founder and CEO of Green Gold Animation Pvt. Ltd., highlighted the government's support through initiatives like WAVES 2025, which aims to position India as a global leader in animation, visual effects, gaming, and comics. The launch reflects the goals articulated at the recent WAVES Summit in Mumbai, focusing on bolstering India's creative economy by promoting content that resonates with domestic audiences and reflects Indian cultural heritage. The release ID for this announcement is 2154100. Contact information: Dharmendra Tewari and Navin Sreejith.
Key Entities Referenced
Ministry of Information Broadcasting: The Indian government ministry responsible for information and broadcasting policies and regulations.
Publications Division: A division under the Ministry of Information and Broadcasting responsible for publishing books and other materials.
Chhota Bheem: An Indian animated children's character and the name of the comic series being launched.
Bharat Mandapam, New Delhi: The location in Delhi, where the comic series was launched.
Shri Bhupendra Kainthola: Principal Director General, Publications Division.
Green Gold Animation Pvt. Ltd.: The animation company that collaborated on the Chhota Bheem comic series.
Shri Rajiv Chilaka: Founder and CEO of Green Gold Animation Pvt. Ltd.
WAVES 2025: An Indian government initiative to promote Indian content creation in animation, visual effects, gaming, and comics.
Ministry of Information & Broadcasting
Publications Division Launches Chhota Bheem
Comic Series to Boost Indian Content Creation and
Celebrate Home-Grown Storytelling Traditions
Initiative Aligns with Government’s Vision to
Strengthen Indian Content Creation Across Books,
Animation, Films, and Digital Platforms
Posted On: 08 AUG 2025 3:22PM by PIB Delhi
Publications Division, Ministry of Information & Broadcasting, today unveiled the latest Chhota
Bheem comic series at Bharat Mandapam, New Delhi, reaffirming its commitment to promoting
Indian content creation and bringing culturally rooted narratives to young readers. The launch event
featured a discussion on the creative journey and themes of Chhota Bheem, one of India’s most
iconic children’s characters.
Speaking on the occasion, Principal Director General, Publications Division, Shri Bhupendra Kainthola, said:
“The stories we tell, especially to our children, should have an Indian connection. In a land like ours where
our grandparents told bedside stories with Indian characters, Publications Division cannot but look at those
storytelling traditions. The more we talk about them in the mother tongue, the more rooted would be the
growth story of our new generation. As Indian stories leave a message of values and courage, they ought to
reach all corners.”
Developed in collaboration with Green Gold Animation Pvt. Ltd., the comic series follows the adventures of
Bheem, a brave and kind-hearted boy in the fictional kingdom of Dholakpur. Known for his extraordinary
strength, Bheem embodies friendship, courage, teamwork, and moral values inspired by Indian culture andfolklore.
Shri Rajiv Chilaka, Founder and CEO of Green Gold Animation Pvt. Ltd., said, “The Government of India
has been actively promoting Indian content creation in animation, visual effects, gaming, and comics through
initiatives such as WAVES 2025. With this continued support, India is poised to emerge as a global leader in
these sectors.”
The release of the Chhota Bheem comic series echoes the vision emphasised during the recent WAVES
Summit in Mumbai, which called for strengthening India’s creative economy through content that resonates
with domestic audiences and reflects India’s cultural heritage. With its cross-generational appeal, the series is
poised to enrich children’s literature while contributing to the larger national goal of encouraging Indian
narratives across books, animation, films, and digital platforms.
***
Dharmendra Tewari\Navin Sreejith
(Release ID: 2154100)