**Executive Summary**
This press release, dated December 31, 2025, announces the launch of the January 2026 round of the Rural Consumer Confidence Survey (RCCS) by the Reserve Bank of India (RBI). The survey gathers current perceptions and future expectations of households across 31 states/UTs. A linked survey schedule is available for participation.
**Key Points / Main Content**
* **Survey Overview:**
* The RBI is conducting the Rural Consumer Confidence Survey (RCCS).
* The January 2026 round of the survey is being launched.
* The survey covers households in rural and semi-urban areas.
* The survey collects perceptions and one-year-ahead expectations.
* The survey focuses on the general economic situation, employment, prices, and income.
* **Geographic Scope:**
* The survey covers 31 states/UTs of India, including Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, NCT of Delhi, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Union Territory of Ladakh, Uttar Pradesh, Uttarakhand and West Bengal.
* **Survey Implementation:**
* Ipsos Research Private Ltd., Gurugram is conducting the survey on behalf of RBI.
* Selected households will be approached by the agency.
* Individuals not contacted can participate via a linked survey schedule.
* **Contact Information:**
* For queries, contact The Director, Division of Household Surveys, Department of Statistics and Information Management, Reserve Bank of India, C-8, 2nd Floor, Bandra- Kurla Complex, Bandra (East), Mumbai-400 051.
* Phone: 022-2657 8398, 022-2657 8332.
* Email: Via provided link.
**Impact Analysis**
**Households Residing in Rural and Semi-Urban Areas across 31 states/UTs**
* **Impact:** Households are surveyed to gauge perceptions of the economy, employment, prices, and income to get inputs for monetary policy.
* **Action Required:** Selected households should provide responses to the agency. Other individuals can participate via the linked survey schedule.
**Reserve Bank of India (RBI)**
* **Impact:** The survey results will be used to inform monetary policy decisions.
* **Action Required:** Oversee the survey process and analyze the results for policy implications.
**Ipsos Research Private Ltd.**
* **Impact:** Responsible for conducting the survey on behalf of RBI.
* **Action Required:** Approach selected households and collect survey responses, analyze survey data, and provide a report to RBI.
Key Entities Referenced
Rural Consumer Confidence Survey (RCCS): A survey conducted by the Reserve Bank of India to collect perceptions and expectations of households on the economic situation.
Reserve Bank of India: The central bank of India, responsible for conducting the Rural Consumer Confidence Survey.
Mumbai: Location of the Reserve Bank of India central office.
survey schedule: Linked document used for participating in the survey.
प्रेस प्रकाशनी PRESS RELEASE
भारतीय ररज़र्व बैंक
RESERVE BANK OF INDIA
वेबसाइट
:
www.rbi.org.in/hindi
संचार वर्भाग, केंद्रीय कायाालय, शहीद भगत ससिंह मागा, फोटा, म िंबई - 400 001
Website : www.rbi.org.in Department of Communication, Central Office, Shahid Bhagat Singh Marg, Fort,
ई-मेल/email : helpdoc@rbi.org.in Mumbai - 400 001 फोन/Phone: 022 - 2266 0502
December 31, 2025
RBI launches the January 2026 round of the Rural Consumer Confidence Survey
The Reserve Bank of India has been regularly conducting Rural Consumer Confidence
Survey (RCCS). The January 2026 round of the survey is being launched. The survey
collects current perceptions and one year ahead expectations of households on general
economic situation, employment scenario, overall price situation, own income and
spending from the households residing in the rural and semi-urban areas across 31 states/
UTs viz., Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat,
Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya
Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, NCT of Delhi, Odisha,
Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Union Territory of Ladakh,
Uttar Pradesh, Uttarakhand and West Bengal. The results of this survey provide useful
inputs for monetary policy.
2. The agency, Ipsos Research Private Ltd., Gurugram has been engaged to conduct the
survey of this round on behalf of the Reserve Bank of India. For this purpose, the selected
households will be approached by the agency and they are requested to provide their
response. Other individuals, who are not approached by the agency can also participate in
this survey by providing their responses using the linked survey schedule. The filled in
survey schedule may be e-mailed as per contact details given below. In case of any
query/clarification, kindly contact at the following address:
The Director,
Division of Household Surveys,
Department of Statistics and Information Management,
Reserve Bank of India,
C-8, 2nd Floor,
Bandra- Kurla Complex, Bandra (East),
Mumbai-400 051;
Phone: 022-2657 8398, 022-2657 8332;
Please click here to send mail.
Ajit Prasad
Press Release: 2025-2026/1813 Deputy General Manager
(Communications)