**Executive Summary**
This press release, dated February 23, 2026, announces the launch of the March 2026 round of the Rural Consumer Confidence Survey (RCCS) by the Reserve Bank of India (RBI). The survey aims to gather insights into household perceptions and expectations regarding economic conditions across 31 states/UTs in India. Ipsos Research Private Ltd. has been engaged to conduct the survey.
**Key Points / Main Content**
* **Purpose of Survey:**
* The Rural Consumer Confidence Survey (RCCS) collects current perceptions and one-year-ahead expectations of households on:
* General economic situation.
* Employment scenario.
* Overall price situation.
* Own income and spending.
* **Scope of Survey:**
* The survey covers households residing in rural and semi-urban areas across 31 states/UTs in India.
* **Survey Implementation:**
* Ipsos Research Private Ltd. has been engaged by RBI to conduct this round of the survey.
* Selected households will be approached by the agency to provide their responses.
* Individuals not directly approached can also participate via the provided survey schedule.
* **Participation:**
* The linked survey schedule may be e-mailed as per contact details provided.
**Impact Analysis**
**Households in Rural and Semi-Urban Areas (across 31 states/UTs)**
* **Impact:** Selected households will be asked to participate in the survey, providing their perceptions and expectations regarding various economic factors.
* **Action Required:** Selected households are requested to provide their responses when approached by Ipsos Research Private Ltd. Individuals not directly contacted can participate by accessing the survey schedule and submitting it.
**Reserve Bank of India (RBI)**
* **Impact:** The survey results will provide useful inputs for monetary policy formulation.
* **Action Required:** RBI will analyze the survey data to inform policy decisions.
**Ipsos Research Private Ltd.**
* **Impact:** Engaged to conduct the survey on behalf of the Reserve Bank of India.
* **Action Required:** The agency will approach selected households, collect data, and submit results to RBI.
Key Entities Referenced
Rural Consumer Confidence Survey (RCCS): A survey conducted by the Reserve Bank of India to collect perceptions and expectations of households on various economic indicators.
Reserve Bank of India: The central bank of India, responsible for conducting the Rural Consumer Confidence Survey.
Mumbai: Location of the Reserve Bank of India's office responsible for the survey.
Ipsos Research Private Ltd.: The agency engaged to conduct the RCCS survey on behalf of the Reserve Bank of India.
प्रेस प्रकाशनी PRESS RELEASE
भारतीय ररज़र्व बैंक
RESERVE BANK OF INDIA
वेबसाइट
:
www.rbi.org.in/hindi
संचार वर्भाग, केंद्रीय कायाालय, शहीद भगत ससिंह मागा, फोटा, म िंबई - 400 001
Website : www.rbi.org.in Department of Communication, Central Office, Shahid Bhagat Singh Marg, Fort,
ई-मेल/email : helpdoc@rbi.org.in Mumbai - 400 001 फोन/Phone: 022 - 2266 0502
February 23, 2026
RBI launches the March 2026 round of the Rural Consumer Confidence Survey
The Reserve Bank of India has been regularly conducting Rural Consumer Confidence
Survey (RCCS). The March 2026 round of the survey is being launched. The survey
collects current perceptions and one year ahead expectations of households on general
economic situation, employment scenario, overall price situation, own income and
spending from the households residing in the rural and semi-urban areas across 31 states/
UTs viz., Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat,
Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya
Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, NCT of Delhi, Odisha,
Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Union Territory of Ladakh,
Uttar Pradesh, Uttarakhand and West Bengal. The results of this survey provide useful
inputs for monetary policy.
The agency, Ipsos Research Private Ltd., Gurugram has been engaged to conduct the
survey of this round on behalf of the Reserve Bank of India. For this purpose, the selected
households will be approached by the agency, and they are requested to provide their
response. Other individuals, who are not approached by the agency can also participate in
this survey by providing their responses using the linked survey schedule. The filled in
survey schedule may be e-mailed as per contact details given below. In case of any
query/clarification, kindly contact at the following address:
The Director,
Division of Household Surveys,
Department of Statistics and Information Management,
Reserve Bank of India,
C-8, 2nd Floor,
Bandra- Kurla Complex, Bandra (East),
Mumbai-400 051;
Phone: 022-2657 8398, 022-2657 8332;
Please click here to send email.
Ajit Prasad
Press Release: 2025-2026/2158 Deputy General Manager
(Communications)