Date: 2025-12-05Category: Press ReleaseState: Union GovernmentCountry: India
Since the launch of Poshan Abhiyaan in 2018, annual Jan Andolans in the form of Poshan Maah & Poshan Pakhwada are celebrated in convergence with various Ministries/ Departments and other stakeholders
**Executive Summary**
The document summarizes the activities and impact of the "Swasth Nari, Sashakt Parivar Abhiyaan (SNSPA)" campaign, conducted from September 17th to October 2nd, 2025, alongside the 8th Rashtriya Poshan Maah launched on September 17th, 2025. These initiatives aim to strengthen healthcare services for women and children, focusing on access, quality care, and awareness. The information was provided by the Minister of State for Women and Child Development.
**Key Points / Main Content**
* **Campaign Overview:**
* The SNSPA campaign was conducted from September 17th to October 2nd, 2025.
* The 8th Rashtriya Poshan Maah was launched on September 17th, 2025.
* Both initiatives were implemented in convergence with various Ministries/Departments and stakeholders.
* **Objectives:**
* Strengthening healthcare services for women and children across India.
* Improving access, quality care, and awareness through Jan Bhagidaari.
* Ensuring comprehensive service delivery for women, adolescents, and children at the grassroots level.
* **Campaign Activities:**
* Conducted 19.7 lakh countrywide dedicated health camps with over 11 crore footfalls.
* Provided medical and health services including ENT, eye, and dental check-ups.
* Promoted healthy lifestyles, including obesity reduction and Take-Home Ration (THR) distribution.
* Focused on women's health screenings (oral, breast, cervical cancer, anemia, hypertension, diabetes, tuberculosis, and sickle cell diseases).
* Provided maternal and child health services, including antenatal care (ANC) checkups, immunization, and Early Childhood Care and Infant and Young Child Feeding (IYCF) practices.
* Raised awareness about nutrition, menstrual hygiene, and mental health.
* Encouraged active citizen participation in voluntary blood donation, Nikshay Mitra Volunteer, and organ donor registration.
* Distributed digital cards and special registration (Mother and Child Protection (MCP) Card, Sickle Cell card, Pradhan Mantri Matru Vandana Yojana (PMMVY) enrolment and registration of beneficiary on POSHAN Tracker).
* **8th Rashtriya Poshan Maah Themes:**
* Addressing Obesity.
* Early Childhood Care and Education (ECCE).
* Reinforcing Infant and Young Child Feeding (IYCF) Practices.
* Men-streaming.
* Vocal for Local.
* Convergent Actions & Digitization.
* **Beneficiary Criteria:**
* Children (0–6 years).
* Pregnant women.
* Lactating mothers.
* Adolescent girls (14-18 years) from Aspirational Districts and all districts of North Eastern States.
* **Dashboard:**
* Activities conducted at Anganwadi centres during 8th Rashtriya Poshan Maah are available on Jan Andolan Dashboard https://poshanabhiyaan.gov.in.
* **Impact:**
* Overall, 14.33 crore activities have been reported by all 36 States/ UTs in convergence with more than 18 partner Ministries.
* **Campaign Highlights:**
* Vocal for Local campaigns highlighted local food diversity and traditional nutritious recipes.
* Men Streaming (1.63 Cr): Men were engaged as partners in nutrition and health awareness initiatives.
* Early Childhood Care & Education (ECCE) (2.41 Cr): Activities emphasized holistic development and learning readiness for young children.
* Infant & Young Child Feeding (IYCF) Practices (2.53 Cr): Sessions encouraged exclusive breastfeeding and appropriate complementary feeding.
* Addressing Obesity (2.85 Cr): Awareness drives promoted balanced diet and physical fitness among women and children.
* The 8th Poshan Maah along with Swasth Nari Sashakt Parivar Abhiyaan was implemented in the State of Jharkhand, including Chatra Lok Sabha Constituency, through Anganwadi-based activities, health screening camps, beneficiary mobilisation and nutrition awareness drives during Poshan Maah.
**Impact Analysis**
**Ministries of Health and Family Welfare (MoHFW) and Women and Child Development (MoWCD)**
* **Impact:** Responsible for planning, implementing, and monitoring the SNSPA campaign and the 8th Rashtriya Poshan Maah, ensuring alignment with national health and nutrition goals.
* **Action Required:** Continue to coordinate efforts to strengthen healthcare services for women and children, focusing on access, quality care, and awareness. Utilize the Jan Andolan Dashboard to track progress and identify areas for improvement.
**Healthcare Providers**
* **Impact:** Involved in delivering medical services, conducting health camps, and promoting healthy lifestyles within the community.
* **Action Required:** Actively participate in health camps and screenings, provide quality healthcare services, and promote healthy lifestyles and nutrition awareness among women and children.
**Citizens / Beneficiaries (Women, Adolescents, Children)**
* **Impact:** Receive strengthened healthcare services, including medical check-ups, screenings, and nutrition awareness.
* **Action Required:** Participate actively in health camps and awareness programs, adopt healthy lifestyles, and seek necessary medical care and information.
**Anganwadi Workers**
* **Impact:** Responsible for beneficiary identification and conducting activities during the 8th Rashtriya Poshan Maah.
* **Action Required:** Continue to identify beneficiaries following standard eligibility norms, and conduct activities in Anganwadi centres.
Key Entities Referenced
Poshan Abhiyaan: A scheme launched in 2018 to improve nutritional outcomes for children, pregnant women, and lactating mothers.
Rashtriya Poshan Maah: An annual month dedicated to nutrition-related activities, celebrated as part of Poshan Abhiyaan.
Swasth Nari, Sashakt Parivar Abhiyaan (SNSPA): A campaign conducted by the Ministry of Health and Family Welfare and the Ministry of Women and Child Development, aiming at strengthening healthcare services for women and children across India.
Ministry of Women and Child Development (MoWCD): The central ministry overseeing the Poshan Abhiyaan and related initiatives.
Anganwadi Centre: Grassroots centers where activities under the Poshan Maah were conducted.
Ministry of Women and Child Development
Since the launch of Poshan Abhiyaan in 2018,
annual Jan Andolans in the form of Poshan Maah
& Poshan Pakhwada are celebrated in
convergence with various Ministries/
Departments and other stakeholders
Alongside the Swasth Nari, Sashakt Parivar Abhiyaan, 8th
Rashtriya Poshan Maah was launched on 17th September,
2025
प्रव तथ: 05 DEC 2025 3:56PM by PIB Delhi
The “Swasth Nari, Sashakt Parivar Abhiyaan (SNSPA)” campaign was conducted between the period of
17th September 2025 to 2nd October 2025 by the Ministry of Health and Family Welfare (MoHFW) and
the Ministry of Women and Child Development (MoWCD). It aimed at strengthening healthcare services
for women and children across India, with a focus on improving access, quality care, and awareness
through Jan Bhagidaari.
The Swasth Nari, Sashakt Parivar Abhiyaan was implemented throughout the country with close
convergence of various Ministries as stakeholders to ensure comprehensive service delivery for women,
adolescents, and children at the grassroots level. The printed Information Education and Communication
(IEC) in regional languages was provided to maximize the outreach during the campaign.
The following activities have been conducted during the campaign:
19.7 lakh countrywide dedicated health camps with a footfall of more than 11 crores on all
healthcare platforms to provide screenings and specialist and telemedicine services, including
counselling activities.
Provision of medical and health services for women including check-up for ENT, Eye, Dental
check-up.
Promoting healthy lifestyles such as reducing obesity local and regional food, distribution of Take-
Home Ration (THR).
Focusing on women's health, including screenings for oral, breast and cervical cancer, anaemia,
hypertension, diabetes, tuberculosis and sickle cell diseases.
Providing maternal and child health services, such as antenatal care (ANC) checkups and
immunization and Early Childhood Care and Infant and Young Child Feeding (IYCF) practices.
Raising awareness about nutrition, menstrual hygiene, and mental health.
Active participation of citizens for voluntary blood donation, Nikshay Mitra Volunteer and organ
donor registration.
Distribution of digital cards and special registration including Mother and Child Protection (MCP)
Card, Sickle Cell card, Pradhan Mantri Matru Vandana Yojana (PMMVY) enrolment andregistration of beneficiary on POSHAN Tracker.
Since the launch of Poshan Abhiyaan in 2018, annual Jan Andolans in the form of Poshan Maah (the
month of September) and Poshan Pakhwada (in a fortnight of March/ April) are celebrated in convergence
with various Ministries/ Departments and other stakeholders. Alongside the Swasth Nari, Sashakt Parivar
Abhiyaan, 8th Rashtriya Poshan Maah was launched on 17th September, 2025 by Hon’ble Prime Minister
from Dhar, Madhya Pradesh which was celebrated from 17th September to 16th October 2025, at all
Anganwadi centres across the country including State of Maharashtra. Themes taken up during this
Poshan Maah includes- Addressing Obesity, Early Childhood Care and Education (ECCE), Reinforcing
Infant and Young Child Feeding (IYCF) Practices, Men-streaming, Vocal for Local, and Convergent
Actions & Digitization.
The criteria for identification of beneficiaries remained unchanged and followed standard eligibility
norms, namely: Children (0–6 years), Pregnant women, Lactating mothers and Adolescent girls (14-18
years from Aspirational Districts and all districts of North Eastern States), as applicable under the scheme.
Beneficiary identification during the 8th Rashtriya Poshan Maah was done at the Anganwadi Centre. The
same criteria were applied uniformly in districts including Jalgaon (Maharashtra) and Baghpat (Uttar
Pradesh).
Activities conducted at Anganwadi centres during 8th Rashtriya Poshan Maah are available on Jan
Andolan Dashboard https://poshanabhiyaan.gov.in.
Overall, 14.33 crore activities have been reported by all 36 States/ UTs in convergence with more than 18
partner Ministries around the following themes.
Vocal for Local campaigns highlighted local food diversity and traditional nutritious recipes.
Men Streaming (1.63 Cr): Men were engaged as partners in nutrition and health awareness initiatives.
Early Childhood Care & Education (ECCE) (2.41 Cr): Activities emphasized holistic development and
learning readiness for young children.
Infant & Young Child Feeding (IYCF) Practices (2.53 Cr): Sessions encouraged exclusive breastfeeding
and appropriate complementary feeding.
Addressing Obesity (2.85 Cr): Awareness drives promoted balanced diet and physical fitness among
women and children.
The 8th Poshan Maah along with Swasth Nari Sashakt Parivar Abhiyaan was implemented in the State of
Jharkhand, including Chatra Lok Sabha Constituency, through Anganwadi-based activities, health
screening camps, beneficiary mobilisation and nutrition awareness drives during Poshan Maah.
This information was given by the Minister of State for Women and Child Development Smt. Savitri
Thakur in Lok Sabha in reply to a question today.
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SS
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