Home India Ministry of Women and Child Development Special Registration Drive for Pradhan Mantri Matru Vandana ...
Date: 2025-08-04 Category: Not Applicable State: Union Government Country: India

Special Registration Drive for Pradhan Mantri Matru Vandana Yojana Extended Till August 15, 2025

Issued by Ministry of Women and Child Development · Not Applicable

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Executive Summary & Key Takeaways

**Policy Summary: Pradhan Mantri Matru Vandana Yojana (PMMVY) Special Registration Drive Extension** The Ministry of Women and Child Development has extended the special registration drive for the Pradhan Mantri Matru Vandana Yojana (PMMVY) until August 15, 2025. This extension supports the ongoing door-to-door awareness and enrollment campaign led by Anganwadi and ASHA workers, aimed at reaching all eligible pregnant women and lactating mothers (PWLM) to ensure their timely registration under the scheme. The PMMVY provides financial assistance to PWLM as partial compensation for wage loss, promoting nutritious diets, improved health-seeking behavior, and positive attitudes toward the girl child. As of July 31, 2025, over 4.05 crore beneficiaries have received at least one installment of the maternity benefit, totaling ₹19,028 crore, via direct benefit transfer (DBT) to their bank/post office accounts. PMMVY, a centrally sponsored scheme under the 'Samarthya' sub-scheme of Mission Shakti, offers a cash incentive of ₹5,000 in two installments for the first child and ₹6,000 in one installment post-birth for the second girl child, as per Mission Shakti guidelines. The scheme is implemented by state and UT officials through field functionaries using the Pradhan Mantri Matru Vandana Yojana Software (PMMVYSoft), launched in March 2023. PMMVYSoft facilitates Aadhaar authentication through UIDAI and verification by the National Payments Corporation of India (NPCI) to ensure direct fund transfers to DBT-enabled, Aadhaar-seeded accounts. Reforms have been introduced to the PMMVY portal to improve delivery and coverage, including an Integrated Grievance Module, a multilingual and toll-free PMMVY Helpline (14408), Aadhaar-based biometric authentication via Facial Recognition System (FRS), and de-duplication processes for identifying potential beneficiaries.

Key Entities Referenced

Ministry of Women and Child Development: The Indian government ministry responsible for the Pradhan Mantri Matru Vandana Yojana (PMMVY). Pradhan Mantri Matru Vandana Yojana (PMMVY): A centrally sponsored scheme under Mission Shakti's 'Samarthya' sub-scheme, providing direct financial assistance to pregnant women and lactating mothers. Anganwadi: A type of rural child care centre in India, part of the Integrated Child Development Services program. ASHA: Accredited Social Health Activist - a community health worker in India. Pregnant Women Lactating Mothers (PWLM): The target demographic for the Pradhan Mantri Matru Vandana Yojana. Mission Shakti: An integrated women empowerment programme of the Ministry of Women and Child Development. Direct Benefit Transfer (DBT): A mechanism to transfer subsidies directly into the bank accounts of beneficiaries. UIDAI: Unique Identification Authority of India, responsible for Aadhaar authentication.
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Ministry of Women and Child Development Special Registration Drive for Pradhan Mantri Matru Vandana Yojana Extended Till August 15, 2025 4.05 Cr Women receive benefits under Pradhan Mantri Matru Vandana Yojana since its inception Posted On: 04 AUG 2025 3:13PM by PIB Delhi The Ministry of Women and Child Development has extended the special registration drive for the Pradhan Mantri Matru Vandana Yojana (PMMVY) till 15 August, 2025. The ongoing door-to-door awareness-cum-enrolment campaign, led by Anganwadi and ASHA workers, aims to reach out to all eligible pregnant and lactating women and ensure their timely registration under the scheme. PMMVY provides financial assistance to support nutritious diets and improve health seeking behaviour amongst the Pregnant Women & Lactating Mothers (PW&LM), along with promoting positive attitudes toward the girl child. The PMMVY offers cash incentives as partial compensation for wage loss to enable mothers to rest st before and after delivery of the first child. Since the scheme's inception and up to 31 July 2025, more than 4.05 crore beneficiaries have been paid the maternity benefit (at least one instalment) amounting to 19,028/- Cr. through direct benefit transfer in their bank/post office accounts. The Pradhan Mantri Matru Vandana Yojana is a centrally sponsored scheme under Mission Shakti’s sub-scheme 'Samarthya', providing direct financial assistance through the Direct Benefit Transfer (DBT) mode. Under PMMVY, a cash incentive of 5,000 is provided in two installments for the first child, and 6,000 is provided in one installment post-birth for the second girl child, in accordance with Mission Shakti Scheme Guidelines. The scheme aims to improve health-seeking behaviour amongPregnant Women and Lactating Mothers and ensure better maternal and child health outcomes across the country. The implementation of the Scheme is done by officials of States and UTs through their field functionaries using the new Pradhan Mantri Matru Vandana Yojana Software (PMMVYSoft) that was launched in March, 2023. Under PMMVYSoft, Aadhaar authentication through UIDAI is done digitally and National Payment Corporations of India (NPCI) verification is ensured so that funds are directly transferred to their DBT-enabled Aadhaar-seeded bank or post office accounts. A number of reforms have been introduced in the PMMVY portal, to ensure smoother delivery and greater coverage of the scheme, such as introduction of Integrated Grievance Module, Multi-lingual and Toll-free PMMVY Helpline (14408), Aadhar-based biometric authentication using Facial Recognition System (FRS) and Due-list of potential PMMVY beneficiaries. **** SS/MS (Release ID: 2152087)

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