**Summary:**
The Ministry of Housing and Urban Affairs (MoHUA) and the Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti, will jointly roll out the Swachhata Hi Seva (SHS) 2025 campaign, branded as "Swachhotsav," from September 17th to October 2nd, 2025. This initiative, aligned with the Indian festive season, aims to promote clean and green festivities and reinforce Swachhata as a year-round commitment. A preparatory meeting, co-chaired by the Ministers of Housing and Urban Affairs and Jal Shakti, included participation from State/UT Urban and Rural Sanitation Ministers and senior officials to discuss campaign planning and arrangements. Key focuses of SHS 2025 include: identification and mapping of Cleanliness Target Units (CTUs), addressing legacy waste dumpsites (with a target of initiating work on 100% of legacy dumpsites), promoting the use of the Swachhata App for citizen engagement and swift resolution of cleanliness issues, and ensuring thorough cleanliness post-festivities. The campaign emphasizes citizen participation ("jan andolan") and views Swachhata as a shared responsibility. The preparatory meeting involved engagement with urban and rural departments from various States, with a review of progress on CTUs identified in the previous year.
Key Entities Referenced
Swachhata Hi Seva: A cleanliness campaign (SHS) focused on sanitation and hygiene.
Swachhotsav: The theme of the Swachhata Hi Seva (SHS) 2025 campaign, aligning cleanliness with the Indian festive season.
Ministry of Housing and Urban Affairs: The Indian governmental ministry (MoHUA) responsible for housing and urban development.
Department of Drinking Water and Sanitation: The Indian governmental department (DDWS), under the Ministry of Jal Shakti, responsible for drinking water and sanitation.
Ministry of Jal Shakti: The Indian governmental ministry overseeing water resources, including drinking water and sanitation.
Shri Manohar Lal: Union Minister who emphasized Swachhata as a year-round commitment.
Shri Narendra Modi: The Prime Minister of India, whose vision guides the Swachhata Hi Seva campaign.
Swachhata App: A mobile application used by citizens to identify Cleanliness Target Units (CTUs) and facilitate issue resolution.
Ministry of Housing & Urban Affairs
‘Swacchotsav’ – Fortnight of Swachata Hi Seva
Campaign to be rolled out by MoHUA & DDWS
Focus on Cleanliness Target Units, Clean Green
Festivities, SafaiMitra Suraksha Shivir
Posted On: 09 SEP 2025 8:43PM by PIB Delhi
The Ministry of Housing and Urban Affairs (MoHUA) and the Department of Drinking Water and Sanitation
(DDWS), Ministry of Jal Shakti, jointly convened a preparatory meeting today under the co-chairmanship of
the Hon’ble Minister of Housing and Urban Affairs and the Hon’ble Minister of Jal Shakti. Ministers
Incharge of Urban and Rural Sanitation from States/UTs, along with senior state officials, participated to
discuss planning and preparatory arrangements for SHS 2025.
The meeting reviewed planning and arrangements for the upcoming Swachhata Hi Seva (SHS) 2025
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campaign, which will run from 17 September to 2 October with the theme “Swachhotsav” in alignment
with peak period of the Indian festive season. To leverage this confluence of culture, festive fervour and
community participation, SHS- 2025 will focus on promoting celebrations of clean and green festivities.
Union Minister, Shri Manohar Lal emphasized that Swachhata is a year-round commitment, not just a one-day
effort. He urged villages, cities, and peri-urban areas to keep their surroundings clean and beautiful. Calling
Swachhata a shared dharma, he highlighted the power of joint campaigns and the importance of maintaining
visible cleanliness. " Swachhata is truly a jan andolan and not just the ULBs but the citizens too have to
initiative in their swabhav", he added. The Minister urged all States to initiate work on 100% of legacy
dumpsites. He emphasized the importance of leveraging the Swachhata App, encouraging citizens to use it for
identifying CTUs and facilitating swift resolution.
Speaking at the meeting, Shri C.R. Patil, Minister of Jal Shakti, said, “Guided by the vision of Hon’ble PrimeMinister Shri Narendra Modi, SHS has transformed into a jan andolan that unites the nation in collective
action. SHS 2025 with its theme of ‘Swachhotsav’, is not just about cleanliness drives but about celebrating
swachhata as a way of life. The Minister highlighted the post celebrations and festivities night long
cleanliness must be conducted.”
The preparatory meeting with States and UTs was held in the presence of MoS MoHUA Shri Tokhan Sahu,
along with Secretaries from MoHUA and DDWS. Urban Development Ministers, Principal Secretaries,
Mission Directors, and other officials from both ministries also participated.
The Union Ministers engaged with urban and rural departments from various States, focusing on identifying
and mapping Cleanliness Target Units, addressing legacy waste dumpsites, and reviewing the progress of
CTUs identified last year.
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(Release ID: 2165087)