The Department of Financial Services (DFS), Ministry of Finance, launched the Swachhata Hi Seva (SHS) 2025 campaign on September 17, 2025, scheduled to run until October 2, 2025. This nationwide cleanliness drive, a component of the Swachh Bharat Mission, is themed "Swachhotsav," integrating festive celebrations with cleanliness responsibilities. The campaign anticipates participation from over 105 DFS organizations and 86,000 branches of financial institutions, encompassing Public Sector Banks (PSBs), Public Sector Financial Institutions (PSFIs), Public Sector Insurance Companies (PSICs), Regulators, Regional Rural Banks (RRBs), and Debt Recovery Tribunals (DRTs). Activities will span all five pillars of the Swachh Bharat Mission. Key activities include plantation drives, outreach programs for Safai Mitra enrollment in government schemes such as PMJDY, PMSBY, and PMJJBY, and the transformation of identified "black spots" by Lead District Managers (LDMs) through State/UT Level Banking Committees. Cleanliness activities are planned at ten locations per district under LDM jurisdiction, covering both rural and urban areas. A nationwide Shramdaan activity involving bankers, volunteers, and citizens is scheduled for September 25, 2025, at 8:00 AM.
Key Entities Referenced
Swachhata Hi Seva: A nationwide cleanliness campaign initiated by the Ministry of Finance, also referred to as SHS.
Department of Financial Services: A department under the Ministry of Finance, abbreviated as DFS, responsible for launching and overseeing the Swachhata Hi Seva campaign.
Swachh Bharat Mission: Also known as Clean India Mission, a national campaign for cleanliness.
Safai Mitras: Sanitation workers targeted for enrolment in government schemes during the campaign.
PMJDY: Pradhan Mantri Jan Dhan Yojana, a financial inclusion scheme for enrolment of Safai Mitras.
PMSBY: Pradhan Mantri Suraksha Bima Yojana, an accident insurance scheme for enrolment of Safai Mitras.
PMJJBY: Pradhan Mantri Jeevan Jyoti Bima Yojana, a life insurance scheme for enrolment of Safai Mitras.
Delhi: The location where the press release was issued.
Ministry of Finance
Swachhata Hi Seva (SHS) Campaign 2025
commences today, Organisations under DFS
undertake Swachhata Pledge
With the theme “Swachhotsav”, over 1.05 lakh DFS
organisations and 86,000+ branches to conduct
nationwide cleanliness drives, outreach for Safai
Mitra enrolment and Shramdaan activities
Posted On: 17 SEP 2025 7:30PM by PIB Delhi
The Department of Financial Services (DFS), Ministry of Finance has launched Swachhata Hi Seva 2025
(SHS 2025), a nationwide cleanliness campaign scheduled from September 17 to October 2, 2025. This year's
theme is "Swachhotsav", which blends the spirit of festive celebrations with the responsibility of cleanliness.
The campaign is a key component of the Swachh Bharat Mission (Clean India Mission).
Various activities, covering all the 5 Pillars of campaign will be organised across the country by all
organisations of DFS (PSBs, PSFIs, PSICs, Regulators, RRBs, DRTs etc). 105 organisations of DFS and
more than 86,000 branches of financial institutions are expected to participate in the campaign.To give wide impact to the Swachhata Hi Seva campaign, all branches have been requested to organize
plantation drive and to set up outreach programmes for enrolment of Safai Mitras to government schemes.
Special emphasis willl be given on enrolment of SafaiMitras under PMJDY, PMSBY and PMJJBY schemes.
Glimpse of Swachhata Pledge taken by various organisations of DFS
Lead District Managers (LDMs), through State/UT Level Banking Committees, at all districts have been
requested to identify and map black spots and to transform them in a timely manner during the campaign
period. It has been also planned to organise cleanliness activity at 10 locations of each districts under the
jurisdiction of LDMs, covering both rural and urban area.
A nationwide Shramdaan Activity involving bankers, volunteers and common citizens is also to be organised
at 8.00 A.M. on 25.09.2025.
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(Release ID: 2167749)