Date: 2025-08-12Category: Not ApplicableState: Union GovernmentCountry: India
To commemorate the 5th anniversary of Nasha Mukt Bharat Abhiyaan (NMBA) Landmark event to be held on 13.08.2025 in collaboration with the Government of NCT of Delhi
The Ministry of Social Justice and Empowerment is commemorating the 5th anniversary of the Nasha Mukt Bharat Abhiyaan (NMBA) on August 13, 2025, with a special event in collaboration with the Government of NCT of Delhi. The event, to be held at KV School No. 2, New Delhi, will celebrate the campaign's achievements, engage stakeholders (particularly youth), reinforce the message of a drug-free society, and encourage continued community participation.
The NMBA, operational in all districts of the country, aims to raise awareness about the ill effects of substance abuse among youth, focusing on educational institutions and community involvement. Key achievements of the NMBA include sensitizing 18.10 crore people (including 6.02 crore youth and 4.08 crore women) on substance use, the participation of 4.85 lakh educational institutions, and the training of 20,000 Master Volunteers.
The Abhiyaan utilizes various channels for awareness, including social media (Twitter, Facebook, Instagram), a mobile application for data collection, and a dedicated website (http://nmba.dosje.gov.in) providing information, an online discussion forum, a dashboard, and an e-pledge. A National Online Pledge to be Drug Free involved 1.67 crore students from 99,595 educational institutions. Events and MoUs with spiritual/social service organizations such as The Art of Living, Brahma Kumaris, and ISKCON have further supported the NMBA. An Android-based mobile application has been developed to capture real-time data of activities, and all de-addiction facilities have been geotagged for public access.
Key Entities Referenced
Nasha Mukt Bharat Abhiyaan (NMBA): A campaign initiated by the Ministry of Social Justice and Empowerment, Government of India, to create awareness about the ill effects of substance abuse.
Ministry of Social Justice and Empowerment: The nodal Ministry in India for drug demand reduction, responsible for coordinating and monitoring all aspects of drug abuse prevention.
Government of NCT of Delhi: The governing body of the National Capital Territory of Delhi, collaborating with the Ministry of Social Justice and Empowerment for the NMBA event.
New Delhi: The location of the event, KV School No. 2, is situated in New Delhi, the capital city of India.
The Art of Living: A SpiritualSocial Service organization that has signed MoUs with the Ministry of Social Justice and Empowerment to support NMBA and conduct mass awareness activities.
Brahma Kumaris: A SpiritualSocial Service organization that has signed MoUs with the Ministry of Social Justice and Empowerment to support NMBA and conduct mass awareness activities.
Sant Nirankari Mission: A SpiritualSocial Service organization that has signed MoUs with the Ministry of Social Justice and Empowerment to support NMBA and conduct mass awareness activities.
ISKCON: A SpiritualSocial Service organization that has signed MoUs with the Ministry of Social Justice and Empowerment to support NMBA and conduct mass awareness activities.
Ministry of Social Justice & Empowerment
To commemorate the 5th anniversary of Nasha Mukt
Bharat Abhiyaan (NMBA) Landmark event to be held
on 13.08.2025 in collaboration with the Government
of NCT of Delhi
Posted On: 12 AUG 2025 4:25PM by PIB Delhi
To commemorate the 5th anniversary of Nasha Mukt Bharat Abhiyaan (NMBA), the Department of Social
Justice and Empowerment in collaboration with the Government of NCT is organizing a special event on 13th
August 2025 at 10:00 AM, in KV School No. 2, New Delhi.
The event comprises:
(i)Celebrate the achievements and milestones of the campaign,
(ii)Engage stakeholders, particularly the youth, to intensify anti-drug efforts,
(iii)Reinforce the message of a drug-free society through inspiring stories, performances, and testimonials,
and
(iv) Encourage continued community participation and advocacy.
This occasion not only marks a significant milestone in the journey of the Nasha Mukt Bharat Abhiyaan but
also serves as a reaffirmation of our collective resolve to combat substance abuse. Through continued
engagement, awareness, and community-driven efforts, the vision of a drug-free India can be realized with
greater impact and sustainability.
Substance use disorder is an issue which is adversely affecting the social fabric of the country. Dependence
to any substance not only affects the individual’s health but also disrupts their families and the whole
society. Regular consumption of various psychoactive substances leads to dependence of the individual.
Some substance compounds may lead to neuro-psychiatric disorders, cardiovascular diseases, as well as
accidents, suicides and violence. Therefore, substance use and dependence needs to be viewed as a psycho-
social-medical problem.
The Ministry of Social Justice and Empowerment is the nodal Ministry for drug demand reduction in the
country, which coordinates and monitors all aspects of drug abuse prevention, assessment of the extent of
the problem, preventive action, treatment and rehabilitation of users, dissemination of information.
This Ministry has initiated ambitious Nasha Mukt Bharat Abhiyaan (NMBA) and currently operational in all
districts of the country with an aim to create awareness about ill effects of substance abuse among the youth,
with special focus on higher education institutes, university campuses, schools and reaching out into the
community and garnering community involvement and ownership of the Abhiyaan.
Achievements of NMBA:
i. Till now, through the various activities undertaken on-ground, 18.10+ crore people have been sensitized
on substance use including 6.02+ Crore Youth and 4.08+ Crore Women.
ii. Participation of 4.85+ Lakh educational institutions has ensured that the message of the Abhiyaanreaches children and youth of the country.
iii. A strong force of 20,000+ Master Volunteers (MVs) have been identified and trained.
iv. Awareness through official Social Media accounts of the Abhiyaan on Twitter, Facebook & Instagram.
v. NMBA Mobile Application developed to gather and collect the data of NMBA activities and represent
on the NMBA Dashboard at district, state and national level.
vi. NMBA Website (http://nmba.dosje.gov.in) provides detailed information and insights to the
user/viewer about the Abhiyaan, an online discussion forum, NMBA dashboard, e-pledge.
vii. A National Online Pledge to be Drug Free had 1.67+ Crore students from 99,595 educational
institutions pledging to be drug free.
viii. Events like 'Nashe se Azaadi- A National Youth and Students Interaction Programme', ‘Naya Bharat,
Nasha Mukt Bharat’, ‘NMBA Interaction with NCC’ are regularly organized to engage and connect
with youth and other stakeholders.
ix. MoUs have been signed with Spiritual/Social Service organizations like The Art of Living, Brahma
Kumaris, Sant Nirankari Mission, Ram Chandra Mission (Daaji), ISKCON and All World Gayatri
Parivaar to support to NMBA and conduct mass awareness activities.
x. Technology and Social media have been effectively utilized to spread the message of the Abhiyaan
online by creating handles on Facebook, Twitter & Instagram and sharing daily updates on them.
xi. An Android based mobile Application has been developed to capture the data of activities happening on
ground on a real-time basis by the districts and master volunteers. This App has been placed on the
Google Play Store.
xii. All the de-addiction facilities have been geo-tagged for ease of access by the public.
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KV
(Release ID: 2155547)