The Unique Identification Authority of India (UIDAI) is holding a nationwide Mascot Design Contest on the MyGov platform. The aim is to create a unique and memorable mascot that reflects Aadhaar's core values of trust, inclusivity, empowerment, and digital innovation. Open to all Indian citizens (individuals or teams), the contest is accepting submissions of original mascot designs, along with a concept note and name, through the MyGov contest page until 31st October 2025. Winning submissions will be chosen based on creativity, originality, aesthetic appeal, and alignment with UIDAI's values. The first prize is Rs. 50,000, second prize is Rs. 30,000 and third prize is Rs. 20,000, along with certificates of recognition. Additional prizes will be awarded for top entries for the mascot name. More information is available at https://innovateindia.mygov.in/uidai-mascot-competition/. The release was posted on 17 OCT 2025 4:15PM by PIB Delhi. Release ID: 2180347.
Key Entities Referenced
UIDAI Mascot Design Contest: A nationwide contest to design an official mascot for the Unique Identification Authority of India (UIDAI).
UIDAI: The Unique Identification Authority of India, the organization for which the mascot is to be designed.
MyGov: The platform through which the mascot design submissions are to be made.
Ministry of Electronics & IT
UIDAI Invites India’s Creative Minds to Design
Aadhaar’s Mascot – Prize Pool up to 1 Lakh!
Applications open till 31st October 2025
The Mascot to serve as UIDAI’s visual ambassador,
embodying Aadhaar’s spirit of service, security and
accessibility across all age groups as well as core
values of trust, inclusivity, empowerment, and digital
innovation
Posted On: 17 OCT 2025 4:15PM by PIB Delhi
The Unique Identification Authority of India (UIDAI) has rolled out a nationwide Mascot Design Contest on
the MyGov platform, inviting residents to design an official mascot of UIDAI. The competition, open till 31st
October 2025, aims to create a unique and memorable mascot that reflects Aadhaar’s core values of trust,
inclusivity, empowerment, and digital innovation.
The mascot will serve as the visual ambassador of UIDAI, make its communication more relatable and
engaging across all age groups. It will embody Aadhaar’s spirit of service, security, and accessibility, while
helping simplify communication about Aadhaar.
Entries are open to all Indian citizens — individuals as well as teams — who can submit their designs
exclusively through the MyGov contest page. Each participant can send one original mascot design, along
with a brief concept note and the mascot’s name. The submissions will be evaluated on creativity, originality,
aesthetic appeal, and alignment with UIDAI’s values.
Attractive prizes await the winners: Rs. 50,000 for the first prize, followed by ₹30,000 and ₹20,000 for the
second and third prizes respectively, along with certificates of recognition. Additionally, top entries for the
mascot name will also be rewarded. UIDAI encourages the public to bring their creativity to life and
contribute to Aadhaar’s journey of inclusion and empowerment.
For detailed guidelines and participation, one may visit https://innovateindia.mygov.in/uidai-mascot-
competition/ .
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Dharmendra Tewari\Navin Sreejith
(Release ID: 2180347)