**Executive Summary**
Union Health Minister Shri J.P. Nadda released the Anemia Mukt Bharat Abhiyaan Operational Guidelines on June 29, 2026, during the 16th CCHFW Meeting. The updated framework transitions the program from prophylactic to therapeutic care, expanding its scope to include intensive testing, therapeutic management, and community involvement. The initiative introduces a 7x7x7 framework and a unified digital portal to track, analyze, and plan anemia services nationwide.
**Key Points / Main Content**
**Strategic Evolution**
* **Transition to Abhiyaan:** The program evolves beyond simple supplementation to include testing, therapeutic management, "Eating Right" initiatives, and community involvement through 'Jan Chetna'.
* **Shift in Care:** The focus shifts from prophylactic care to therapeutic care through intensified testing, treatment, tracking, and case-based management.
* **7x7x7 Framework:** The previous 6x6x6 strategy is expanded to include a seventh beneficiary group (Low Birth Weight babies), a seventh intervention ("Eating Right"), and a seventh institutional mechanism (strengthened digital Monitoring and Evaluation).
**Clinical and Intervention Protocols**
* **T4 Strategy:** Adopts the "Test, Treat, Talk, and Track" approach to ensure a continuum of care and rigorous follow-up.
* **Therapeutic Interventions:** Intravenous Iron Therapy (FCM and Iron sucrose) is now included as a clinical intervention for severe anemia and non-responders among pregnant and lactating women.
* **"Eating Right" Approach:** Promotes the daily habit of consuming iron-rich and diversified diets as a core intervention.
**Digital and Operational Framework**
* **Unified Digital Portal:** Establishes the Anemia Mukt Bharat Abhiyaan Portal, which converges data from the JANANI portal (pregnant women) and the RBSK and U-WIN portals (children).
* **End-to-End Tracking:** The entire continuum of care—from screening and counseling to treatment and follow-up—will be digitally tracked for comprehensive analysis.
* **Whole of Government Approach:** Advocates for intra- and inter-ministerial convergence to treat anemia as a cross-sectoral priority.
* **Jan Bhagidari:** Launches a nationwide community mobilization effort to transform anemia management into an active engagement of individuals and families.
**Impact Analysis**
**Pregnant and Lactating Women**
**Impact:**
Beneficiaries will receive more intensive screening and access to advanced clinical interventions like Intravenous Iron Therapy for severe cases. Their health records will be integrated into a unified digital system for better follow-up.
**Action Required:**
Participate in regular testing and follow-up protocols; adopt "Eating Right" dietary habits based on targeted counseling.
**Low Birth Weight (LBW) Babies (0–6 Months)**
**Impact:**
Identified as a new beneficiary group to break the intergenerational cycle of anemia at the earliest possible stage.
**Action Required:**
Parents and healthcare providers must ensure these infants are included in screening and management protocols from birth.
**Ministry of Health and Government Stakeholders**
**Impact:**
Requires a shift toward a cross-sectoral "Whole of Government" approach and the management of a complex, converged digital ecosystem.
**Action Required:**
Coordinate inter-ministerial efforts, implement the 7x7x7 framework, and utilize the unified portal for data-driven planning and analysis.
**Community and Families**
**Impact:**
Targeted by 'Jan Bhagidari' and 'Jan Chetna' efforts to move from passive acceptance of anemia to active engagement and prevention.
**Action Required:**
Incorporate iron-rich and diversified diets into daily habits and participate in community-led mobilization efforts to de-normalize anemia.
Key Entities Referenced
Anemia Mukt Bharat Abhiyaan: A comprehensive national initiative transitioned from a supplementation-focused program to a holistic approach involving testing, therapeutic management, and community involvement.
Anemia Mukt Bharat Abhiyaan Operational Guidelines: The revised policy document establishing the 7x7x7 framework and T4 strategy (Test, Treat, Talk, and Track) for intensified anemia management across India.
Central Council of Health and Family Welfare (CCHFW): The apex advisory body whose 16th meeting served as the platform for the release of the updated national anemia guidelines.
Anemia Mukt Bharat Abhiyaan Portal: A unified digital ecosystem launched for the digital tracking, analysis, and planning of anemia services, integrating data from various health portals.
Ministry of Health and Family Welfare: The primary nodal ministry responsible for the formulation and nationwide implementation of the Anemia Mukt Bharat Abhiyaan guidelines.
Ministry of Health and Family Welfare
Union Health Minister Shri J.P. Nadda Releases
Anemia Mukt Bharat Abhiyaan Operational
Guidelines during the 16th CCHFW Meeting
Anemia Mukt Bharat Transitions to Anemia Mukt Bharat
Abhiyaan, Evolving Beyond Supplementation to Include
Testing, Therapeutic Management, Eating Right and
Community Involvement through 'Jan Chetna'
Revised Framework Marks Transition from Prophylactic Care
to Therapeutic Care in Anemia Management
Anemia Mukt Bharat Abhiyaan Expands to 7x7x7 Framework
with Inclusion of Low Birth Weight Babies as New Beneficiary
Group and Addition of New Intervention and Institutional
Mechanism
Anemia Mukt Bharat Abhiyaan Adopts T4 Strategy—Test,
Treat, Talk and Track—to Strengthen Screening, Follow-up
and Continuum of Care
Revised Guidelines Establish Unified Anemia Mukt Bharat
Abhiyaan Portal for Digital Tracking, Analysis and Planning of
Anemia Services
प्रव तथ: 29 JUN 2026 5:49PM by PIB Delhi
In a landmark step towards accelerating India's efforts to combat anemia, Union Minister of Health and
Family Welfare Shri Jagat Prakash Nadda today released Anemia Mukt Bharat Abhiyaan Operational
Guidelines during the 16th Meeting of the Central Council of Health and Family Welfare (CCHFW) held
at Vigyan Bhawan, New Delhi. The significant release marks eight years of sustained programmatic
progress and charts a sharper, more comprehensive course for addressing anemia across the country.The launch also formalizes the programme's transition from Anemia Mukt Bharat to Anemia Mukt Bharat
Abhiyaan, reflecting its evolution into a more comprehensive approach that extends beyond
supplementation to encompass testing, therapeutic management, eating right and community involvement
through 'Jan Chetna'.
The Anemia Mukt Bharat Abhiyaan and the revised Operational Guidelines seek to shift the focus of
anemia management from prophylactic care to therapeutic care through intensified testing, treatment,
tracking and case-based management.
The guidelines expand the existing 6x6x6 strategy into a 7x7x7 framework, adding a seventh beneficiary
group, a seventh intervention, and a seventh institutional mechanism. Low Birth Weight (LBW) babies (0–
6 months) have been included as the seventh beneficiary group, recognizing that breaking the
intergenerational cycle of anemia must begin at the earliest. The "Eating Right" approach- promotingconscious consumption of iron-rich and diversified diets as a daily habit - has been introduced as the
seventh intervention. A strengthened Monitoring and Evaluation framework for digital tracking forms the
seventh institutional mechanism.
A defining feature of this Abhiyaan is the transition from the T3 approach (Test, Treat, Talk) to the T4
approach (Test, Treat, Talk, Track), anchoring the programme with intensive testing, treating iron
deficiency anemia as per anemia management protocols and tracking beneficiaries for referral and follow-
up along with targeted counselling for eating right. For anemia management of severe and non-responders
among pregnant and lactating women, Intravenous Iron Therapy (FCM and Iron sucrose) is included as a
clinical intervention.
The revised guidelines establish a robust digital ecosystem for tracking anemia services. Hemoglobin
testing records for pregnant women will be mapped through the JANANI portal, children's records
through the RBSK and U-WIN portal, all converging into a unified Anemia Mukt Bharat Abhiyaan Portal
for comprehensive analysis and planning. From beneficiary screening and counselling to treatment and
follow-up, the entire continuum of care will now be digitally tracked and made available through the
portal.The launch also marks the rollout of ‘Jan Bhagidari’ a nationwide community mobilisation effort aimed at
transforming the passive acceptance of anemia into active engagement of individuals, families, and
communities across India to de-normalize anemia.
The Anemia Mukt Bharat Abhiyaan advocates a 'Whole of Government' approach, with convergence at
intra and inter ministerial level for addressing anemia and placing it as a cross-sectoral priority.
Collectively, the interventions under the revised Anemia Mukt Bharat Abhiyaan are expected to accelerate
the reduction in anemia prevalence across the lifecycle, improve maternal and child health outcomes, and
contribute to reductions in the Infant Mortality Rate (IMR) and Maternal Mortality Ratio (MMR),
reaffirming the Government's continued commitment to strengthening nutrition and maternal and child
health and accelerating progress towards an Anemia Mukt Bharat.
****
SR
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