Date: 2026-02-20Category: Press ReleaseState: Union GovernmentCountry: India
Union Minister of Commerce and Industry Shri Piyush Goyal Launches Export Promotion Mission to Boost MSME Exports and Strengthen Global Competitiveness
**Executive Summary**
The Union Minister of Commerce and Industry, Shri Piyush Goyal, launched seven additional interventions under the Export Promotion Mission (EPM) to empower MSMEs for global markets. These interventions, introduced under 'Niryat Protsahan' and ‘Niryat Disha’, address challenges faced by exporters, promote export growth, and strengthen India’s global competitiveness. The initiatives aim to simplify processes, enhance credit access, improve quality standards, and expand logistics infrastructure.
**Key Points / Main Content**
* **Export Promotion Mission (EPM) Interventions:**
* Launched to empower Micro, Small and Medium Enterprises (MSMEs) for global markets.
* Designed to address challenges faced by Indian exporters and promote inclusive export growth.
* Aims to strengthen India's position as a globally competitive export powerhouse.
* **Niryat Protsahan Initiatives (Financial Enablers):**
* **Support for Alternative Trade Instruments (Export Factoring):** Promotes export factoring as an affordable working capital solution with a 2.75% interest subvention, capped at ₹50 lakh per MSME annually.
* **Credit Assistance for E-Commerce Exporters:** Structured credit facilities with interest subvention and partial credit guarantees. Direct E-Commerce Credit Facility provides support up to ₹50 lakh (90% guarantee). Overseas Inventory Credit Facility extends support up to ₹5 crore (75% guarantee). Interest subvention of 2.75% is available, subject to an annual ceiling of ₹15 lakh per applicant.
* **Support for Emerging Export Opportunities:** Enables exporters to access new or high-risk markets through shared-risk and credit instruments.
* **Niryat Disha Initiatives (Trade Ecosystem Support):**
* **Trade Regulations, Accreditation & Compliance Enablement (TRACE):** Supports exporters in meeting international standards. Partial reimbursement of 60% (Positive List) or 75% (Priority Positive List), capped at ₹25 lakh per IEC.
* **Facilitating Logistics, Overseas Warehousing & Fulfilment (FLOW):** Supports exporters in accessing overseas warehousing infrastructure. Assistance of up to 30% of the approved project cost for a maximum of three years.
* **Logistics Interventions for Freight & Transport (LIFT):** Mitigates geographical disadvantages for exporters in low export intensity districts. Partial reimbursement of up to 30% of eligible freight expenditure, capped at ₹20 lakh per IEC per financial year.
* **Integrated Support for Trade Intelligence & Facilitation (INSIGHT):** Strengthens exporter capacity-building and facilitation. Financial assistance is up to 50% of the project cost, with up to 100% support for specific proposals.
* **Existing Interventions:** Market Access Support, Interest Subvention for Pre- and Post-Shipment Export Credit, and Collateral Support for Export Credit are already operational.
* **Stakeholders:** Department of Commerce, Ministry of MSME, Ministry of Finance, EXIM Bank, CGTMSE, NCGTC, regulated lending institutions, Indian Missions abroad, EPCs, industry stakeholders, State Governments, Export Promotion Councils, and industry bodies (FIEO, EEPC, GJEPC, CII, FICCI, PHDCCI, ASSOCHAM, and NASSCOM)
**Impact Analysis**
**MSMEs**
* **Impact:** Enhanced access to financial support, simplified processes, and improved ability to meet international standards, leading to increased competitiveness in global markets.
* **Action Required:** Understand the specific benefits and requirements of each intervention, apply for available schemes, and leverage the support provided to expand export capabilities.
**Exporters**
* **Impact:** Increased access to new markets, diversification of trade finance instruments, and reduced logistics constraints, fostering greater confidence and liquidity.
* **Action Required:** Explore opportunities in emerging markets, take advantage of the financial instruments, and adapt business strategies to align with the support provided.
**Government and Regulatory Bodies (Department of Commerce, Ministry of MSME, Ministry of Finance, EXIM Bank, CGTMSE, NCGTC, RBI/IFSCA)**
* **Impact:** Streamlined coordination in the implementation of the Export Promotion Mission and its interventions.
* **Action Required:** Maintain coordination to facilitate seamless access to available schemes. Implement digital claim mechanisms.
**Indian Economy**
* **Impact:** Enhanced export growth, increased foreign investment, and a stronger global presence.
* **Action Required:** Continue to promote and support these interventions to sustain export growth and economic development.
Key Entities Referenced
Export Promotion Mission (EPM): Flagship initiative of the Department of Commerce aimed at empowering MSMEs for global markets.
Niryat Protsahan: Component of the Export Promotion Mission that combines financial enablers for MSMEs.
Department of Commerce: Implementing agency for the Export Promotion Mission.
Niryat Disha: Component of the Export Promotion Mission that provides trade ecosystem support for MSMEs.
MSMEs: Micro, Small and Medium Enterprises, the target beneficiaries of the Export Promotion Mission.
Ministry of Commerce & Industry
Union Minister of Commerce and Industry Shri
Piyush Goyal Launches Export Promotion
Mission to Boost MSME Exports and Strengthen
Global Competitiveness
Inclusive Growth Key to Social Justice; AI and Emerging
Technologies to Drive India’s Future Growth: Shri Piyush
Goyal
Export Promotion Mission to Expand Market Access for
MSMEs; India Records Double-Digit Export Growth in
February: Shri Goyal
Niryat Protsahan Introduces Export Factoring, E-Commerce
Credit and Emerging Market Support with Interest Subvention
and Credit Guarantees for MSMEs
Posted On: 20 FEB 2026 1:36PM by PIB Delhi
The Union Minister of Commerce and Industry, Shri Piyush Goyal, today launched seven additional
interventions under the Export Promotion Mission (EPM), a flagship initiative of the Department of
Commerce aimed at empowering Micro, Small and Medium Enterprises (MSMEs) for global markets.
These interventions are designed to address key challenges faced by Indian exporters, promote broad-
based and inclusive export growth, and strengthen India’s position as a globally competitive export
powerhouse. Commerce Secretary, Shri Rajesh Agarwal, also graced the occasion.
Addressing the gathering on the occasion of World Day of Social Justice, Shri Goyal said that social
justice requires reaching the last person at the bottom of the pyramid. He emphasised that inclusive
growth, empowerment of the marginalised and providing opportunities to those left behind in India’s rapid
transformation are essential to achieving true social justice.
The Minister highlighted India’s growing leadership in emerging technologies and global partnerships.
Referring to the recently concluded AI Summit, he commended Prime Minister Shri Narendra Modi and
the concerned Ministers for positioning India at the centre of global conversations on artificial intelligence
and future technologies. He stated that advancements in artificial intelligence, machine learning, quantum
computing, data centres and indigenous large language models would open significant opportunities for
India’s youth and catalyse investments across sectors.Shri Goyal underlined that India’s expanding network of Free Trade Agreements (FTAs) has significantly
enhanced market access for Indian exporters. He noted that nearly 70 per cent of global GDP and two-
thirds of global trade are now accessible to India through nine concluded FTAs, including the first tranche
of the Bilateral Trade Agreement with the United States. These agreements provide preferential access
across sectors in 38 developed and emerging economies.
The Minister stated that India today engages with developed economies with confidence, safeguarding
sensitive sectors while securing gains in areas of competitive strength. Since 2022, India has accelerated
trade engagements, expanded partnerships in goods, services and investments, reduced compliance
burdens, decriminalised several laws and improved ease of doing business. He also referred to India’s
successful hosting of the G20 Summit across multiple cities, showcasing the country’s diversity and
economic potential.
Emphasising that the benefits of global trade must reach every MSME, startup and entrepreneur, Shri
Goyal said the Export Promotion Mission is aimed at promoting new products, services and exporters,
while enabling Indian businesses to access new markets. He noted that India has recorded double-digit
growth in merchandise exports in the first half of February, reflecting strong market confidence and
proactive industry participation.
He stated that the Mission seeks to simplify processes for MSMEs, strengthen access to credit, enhance
quality standards, support compliance with international regulations and expand logistics and warehousing
infrastructure globally. Initiatives such as overseas warehousing, including Bharat Mart in Dubai, are
intended to provide Indian exporters with strategic access to markets across the GCC, Africa, Central Asia
and Europe.
The Export Promotion Mission adopts a holistic ecosystem approach by combining financial enablers
under ‘Niryat Protsahan’ and trade ecosystem support under ‘Niryat Disha’, delivered through a unified
and digitally monitored framework.
The Mission is implemented by the Department of Commerce in coordination with the Ministry of
MSME, Ministry of Finance, EXIM Bank, Credit Guarantee Fund Trust for Micro and Small Enterprises
(CGTMSE), National Credit Guarantee Trustee Company Limited (NCGTC), regulated lending
institutions, Indian Missions abroad, EPCs and industry stakeholders.
The newly launched interventions aim to address structural constraints faced by MSMEs, including high
cost of capital, limited access to diversified trade finance instruments, compliance burdens in international
markets, logistics disadvantages, and barriers to market entry.
The interventions launched under Niryat Protsahan included:
1. Support for Alternative Trade Instruments (Export Factoring) - This intervention promotes export
factoring as an affordable working capital solution for MSMEs. Interest subvention of 2.75% will be
provided on the factoring cost for eligible transactions undertaken through RBI/IFSCA-recognised
entities. Assistance is capped at ₹50 lakh per MSME annually and will be processed through a digital
claim mechanism to ensure transparency and timely disbursal.
2. Credit Assistance for E-Commerce Exporters- To support exporters using digital channels, structured
credit facilities are being introduced with interest subvention and partial credit guarantees. The Direct E-
Commerce Credit Facility will provide support up to ₹50 lakh with 90% guarantee coverage. The
Overseas Inventory Credit Facility will extend support up to ₹5 crore with 75% guarantee coverage.
Interest subvention of 2.75% will be available, subject to an annual ceiling of ₹15 lakh per applicant.3. Support for Emerging Export Opportunities- This intervention enables exporters to access new or
high-risk markets through various shared-risk and credit instruments. These structured mechanisms aim to
strengthen exporter confidence and liquidity flows.
Further, the following interventions were launched under Niryat Disha:
1. Trade Regulations, Accreditation & Compliance Enablement (TRACE)- TRACE supports
exporters in meeting international Testing, Inspections, Certifications and other conformity requirements.
Partial reimbursement of 60% under the Positive List and 75% under the Priority Positive List will be
provided for eligible testing, inspection and certification expenses, subject to an annual ceiling of ₹25 lakh
per IEC.
2. Facilitating Logistics, Overseas Warehousing & Fulfilment (FLOW)- FLOW supports exporters in
accessing overseas warehousing and fulfilment infrastructure, including E-Commerce Export Hubs
integrated with global distribution networks. Assistance of up to 30% of approved project cost will be
provided for a maximum of three years, subject to prescribed ceilings and MSME participation norms.
3. Logistics Interventions for Freight & Transport (LIFT)- LIFT mitigates geographical disadvantages
faced by exporters in low export intensity districts. Partial reimbursement of up to 30% of eligible freight
expenditure will be provided, subject to a ceiling of ₹20 lakh per IEC per financial year.
4. Integrated Support for Trade Intelligence & Facilitation (INSIGHT)- INSIGHT strengthens
exporter capacity-building, district and cluster-level facilitation under the Districts as Export Hubs
initiative, and development of trade intelligence systems. Financial assistance is upto 50% of project cost,
with upto 100% support for proposals from Central and State Government institutions and Indian
Missions abroad, subject to notified ceilings.
Through these coordinated financial and ecosystem interventions, the Government aims to reduce cost of
capital, diversify trade finance instruments, enhance compliance readiness, address logistics constraints
and strengthen overseas market integration for MSMEs.
3 interventions — Market Access Support, Interest Subvention for Pre- and Post-Shipment Export Credit,
and Collateral Support for Export Credit — are already under implementation. With this launch, 10 out of
the 11 proposed interventions under EPM are now operational.
Representatives from State Governments, Export Promotion Councils and industry bodies including FIEO,
EEPC, GJEPC, CII, FICCI, PHDCCI, ASSOCHAM and NASSCOM welcomed the initiative and
expressed support for its effective implementation.
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Abhishek Dayal/ Garima Singh/ Ishita Biswas
(Release ID: 2230664) Visitor Counter : 1271
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