Date: 2026-07-06Category: Press ReleaseState: Union GovernmentCountry: India
Union Minister of Commerce and Industry Shri Piyush Goyal says technology-enabled bilingual management education can bridge the rural-urban divide and expand access to quality education
**Executive Summary**
On July 6, 2026, Union Minister Piyush Goyal inaugurated a unique online bilingual Bachelor of Business Administration (BBA) programme at IIM Udaipur. The initiative aims to bridge the rural-urban divide by providing high-quality, technology-enabled management education in Hindi and English. The Minister outlined four strategic suggestions to strengthen the programme, focusing on hybrid learning, soft-skill development, experiential visits, and global best practices.
**Key Points / Main Content**
**Programme Overview and Accessibility**
* The newly launched BBA programme is delivered online to reach talented students in both rural and urban areas.
* Instruction is bilingual (Hindi and English) to ensure management education is accessible and easily understandable to a wider section of society.
* The course is designed to be accessed via smartphones, laptops, or screens, allowing students from remote areas to receive IIM-quality education.
* While delivery is online, examinations will be conducted offline to maintain accountability and credibility.
**Strategic Suggestions for Enhancement**
* **Hybrid Model:** Incorporate monthly physical interactions and faculty visits to different locations to foster student dynamics and networking.
* **Soft-Skill Development:** Prioritize training in communication, teamwork, cultural exchange, and in-depth technological knowledge.
* **Experiential Learning:** Facilitate on-site visits to factories, ports, and industrial clusters to provide practical management experience.
* **Global Best Practices:** Adopt audio-visual tools, utilize credit transfers under the New Education Policy, and establish joint programmes with international institutions.
**Technology and Innovation**
* Leverage India’s 100 crore internet users to deliver quality education at scale, aligning with the New Education Policy.
* Utilize EdTech to bridge the digital gap between villages and cities, reflecting the shift toward virtual learning accelerated by COVID-19.
* Prepare students for a rapidly changing world influenced by artificial intelligence and emerging technologies.
**Global Trade and Economic Alignment**
* New Free Trade Agreements (FTAs) are creating opportunities in manufacturing and innovation for India’s youth.
* The programme aims to prepare future leaders and entrepreneurs to compete in the global market, including "Viksit Bharat."
* The IIM brand is positioned to prepare young people for management challenges in global hubs ranging from Mumbai to Manhattan.
**Impact Analysis**
**Students (Rural and Urban)**
**Impact**
Students gain access to prestigious IIM-level education regardless of their geographical location or primary language. They benefit from a curriculum that combines theoretical knowledge with practical, technology-driven insights.
**Action Required**
Students must engage with the online modules, participate in physical meet-ups, and utilize experiential learning opportunities to prepare for modern industrial requirements.
**IIM Udaipur (The Institution)**
**Impact**
The institute serves as a pioneer in digital management education, expanding its reach and brand value. It faces the challenge of balancing virtual delivery with rigorous offline assessments.
**Action Required**
The institute needs to implement the Minister's suggestions, including organizing on-site visits, facilitating research internships in the fourth year, and establishing global institutional tie-ups.
**Indian Industry**
**Impact**
Industry gains a pipeline of talent that is not only bilingual and tech-savvy but also possesses practical exposure to factories and ports.
**Action Required**
Industrial clusters and factory management should collaborate with the institute to provide students with the necessary on-site exposure and practical training environments.
Key Entities Referenced
Online bilingual Bachelor of Business Administration (BBA) programme: A newly launched management course at IIM Udaipur designed to bridge the rural-urban divide by offering education in both Hindi and English through a hybrid digital model.
Indian Institute of Management (IIM) Udaipur: The premier educational institution that developed and launched the bilingual BBA initiative to expand access to high-quality management training.
New Education Policy: The national policy framework cited as the guiding standard for implementing digital technology, virtual learning paradigms, and credit transfers in the new curriculum.
Piyush Goyal: The Union Minister of Commerce and Industry who inaugurated the program and outlined strategic suggestions for experiential learning and industry interaction.
Free Trade Agreements: Referenced international trade pacts that are expected to boost manufacturing and innovation, providing global opportunities for management students.
Ministry of Commerce & Industry
Union Minister of Commerce and Industry Shri
Piyush Goyal says technology-enabled bilingual
management education can bridge the rural-
urban divide and expand access to quality
education
Minister outlines four suggestions for the programme,
including regular physical interactions, soft-skill
development, experiential learning and adoption of global
best practices
Shri Goyal calls for on-site visits to factories, ports and
industrial clusters to provide students practical management
experience
New free trade agreements are giving a fresh boost to
manufacturing and prioritising innovation, opening global
opportunities for India’s youth: Shri Goyal
प्रव तथ: 06 JUL 2026 4:40PM by PIB Delhi
Union Minister of Commerce and Industry Shri Piyush Goyal today said that technology-enabled,
bilingual management education can help bridge the rural-urban divide and make quality education
accessible to talented and needy students irrespective of their circumstances. Virtually addressing the
inauguration of a newly launched course at the Indian Institute of Management (IIM) Udaipur from New
Delhi, the Minister said the online bilingual Bachelor of Business Administration (BBA) programme is a
unique initiative that can have a wide-ranging impact by delivering management education in simple and
easily understandable language.
Shri Goyal said the bilingual nature of the programme, in Hindi and English, would help make the
credibility and quality of IIM education accessible to a wider section of people. He expressed confidence
that the undergraduate programme would serve India and Indian industry and emerge as a successful
initiative.
The Minister said India has around 100 crore internet users and stressed the need to use technology and
digital means to deliver good-quality education on a larger scale, in line with the New Education Policy.
He said the virtual learning paradigm must be expanded across the country, adding that digital technology
and online education are growing rapidly.“The classrooms of IIM will now be visible on the screen,” the Minister said, noting that the programme
could reach people from a small shop in Bhilwara to those living in Baster. He said the programme could
be accessed on a screen, laptop or even a smartphone and would therefore be of great importance. He
added that while the programme would be delivered online, examinations would be conducted offline,
ensuring that there was no lack of accountability.
Shri Goyal outlined four suggestions for strengthening the programme. As his first suggestion, he said
that, as far as possible, the hybrid model should include monthly visits by faculty and provide
opportunities for students to meet at different locations. He said management education is not limited to
school, college or classroom learning, but also involves interactions and dynamics among students. He
added that organising such gatherings at different locations and incorporating them into the hybrid model
would benefit students.
As his second suggestion, Shri Goyal emphasised the importance of soft-skill development, including in-
depth knowledge of technology, communication skills, teamwork, cultural exchanges and human
interaction. He said a focus on these areas would definitely benefit students.
As his third suggestion, the Minister called for experiential learning, including on-site visits to factories,
ports and industrial clusters. He said that providing such facilities would benefit students and enable them
to gain practical management experience.
As his fourth suggestion, Shri Goyal urged the institute to adopt global best practices, including the use of
audio-visual and digital tools and credit transfers through the New Education Policy. He suggested that the
institute could tie up with good institutions and conduct joint programmes in both physical and virtual
formats. He added that if students undertake research in the fourth year and are provided research
internships, it would have a positive impact on them and benefit their future careers.
The Minister said that for Viksit Bharat, the doors of the world are open to the students. He urged the
students to make use of the opportunities arising from new free trade agreements, which are giving a new
boost to manufacturing and prioritising innovation. He wished the students success in their studies and
encouraged them to combine education with practical experience to prepare themselves for the challenges
of the world.
Highlighting the role of technology in transforming education, Shri Goyal said that while COVID-19 had
many harmful effects, it also connected education with technology and gave EdTech an important role.
During the lockdown, when schools and colleges were closed, many educational programmes moved
online. As a result, EdTech companies emerged not merely as supplementary tools but as a necessity. He
said EdTech had enabled India to build a bridge between villages and cities in the digital world.
The Minister said the world is changing rapidly, with artificial intelligence and emerging technologies
transforming the needs of management. Dynamic learning is becoming increasingly prominent, while
requirements at skill development centres and in placements are also changing continuously, from
conventional jobs to unique requirements.
Shri Goyal said virtual interactions across different time zones have made it possible to provide education
in a fast, simple and efficient manner. Drawing a parallel with India’s free trade agreement negotiations,
he said free trade agreements are negotiated with countries across different time zones and most of the
work is now done virtually. Along with physical meetings, large teams working across different sectors
and tracks use virtual negotiations to bring speed and improve quality. He expressed confidence that IIM
Udaipur’s hybrid model, combining virtual and physical modes, would make the programme successful.
Referring to the global standing of the Indian Institutes of Management, Shri Goyal said the IIM brand is
recognised across the world of management. Whether in the boardrooms of Mumbai or Manhattan, New
York, he said, the IIM brand represents institutions that prepare young people for the challenges ofmanagement. He said IIMs would enhance India’s pride in the country and abroad and play an important
role in encouraging people to become future leaders and entrepreneurs.
Addressing the students, faculty members and, in particular, the BBA students joining the new course,
Shri Goyal said he was happy to hear about the programme, describing it as unique. He said its bilingual
management education would reach people in simple language and expressed hope that the language used
would be easy for everyone to understand. As the programme is online, he said it could have a very
extensive impact.
Shri Goyal expressed confidence that the first batch would make history. He said the students had an
important opportunity and expressed confidence that they would use it well and prepare themselves for the
future.
***
Abhishek Dayal/ Abhijith Narayanan/ Ishita Biswas
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