**Executive Summary**
On 18 May 2026, Union Minister Shri Jyotiraditya M. Scindia launched the Rs. 175 crore "Coffees of Nagaland" mission, a cluster-based value chain development initiative. The program aims to transform Nagaland into a premium specialty coffee destination by integrating plantation development, processing, branding, and tourism. Key objectives include boosting farmer incomes and establishing a sustainable, traceable, single-origin coffee economy for the global market.
**Key Points / Main Content**
**Mission Framework and Funding**
* The initiative is backed by a total outlay of Rs. 175 crores.
* It utilizes a "Whole of Government" and "Whole of India" approach, bringing together ministries, farmers, entrepreneurs, and exporters on a single platform.
* The mission focuses on a full-value-chain approach, including post-harvest processing, traceability, export, and capacity building.
**Cluster-Based Implementation**
* Two pilot coffee clusters have been identified: Tuophema village (Kohima district) for Arabica coffee and Ghotovi village (Niuland district) for Robusta coffee.
* The cluster model is designed to provide small farmers with shared infrastructure, technical support, and collective branding benefits.
**Market Positioning and Branding**
* The mission seeks to establish "Brand North East - Coffees of Nagaland" through media campaigns and participation in trade fairs.
* Technical integrations include organic certification, Geographical Indication (GI) tagging, and digital traceability to secure access to premium international markets.
* The goal is to transition the region from a producer of raw coffee to a hub for premium, single-origin specialty coffee.
**Tourism and Sustainability**
* The initiative integrates experiential coffee tourism, including farm-stays and farm-to-cup experiences within the pilot clusters.
* Coffee cultivation is promoted as a sustainable, long-term income alternative to traditional shifting cultivation.
* The mission aims to encourage rural youth participation in the coffee economy.
**Impact Analysis**
**Coffee Farmers and Smallholder Households**
**Impact**
Farmers will transition from raw production to becoming stakeholders in a premium value chain, leading to higher, more sustainable incomes and empowerment through collective infrastructure.
**Action Required**
Farmers need to adopt the cluster-based cultivation model, engage with organic certification and digital traceability protocols, and utilize the technical support provided by the mission.
**Entrepreneurs and Processors**
**Impact**
These stakeholders gain access to a structured ecosystem with branding support, shared processing facilities, and a platform to connect with global market leaders and exporters.
**Action Required**
Entrepreneurs must invest in value-addition activities and collaborate with the "Brand North East" initiative to market Nagaland’s specialty coffee.
**The Government of Nagaland and MDoNER**
**Impact**
The mission serves as a milestone for agricultural diversification and rural development, helping realize the "Viksit North East" vision and promoting environmentally sustainable farming.
**Action Required**
Government bodies must oversee the implementation of the mission framework, ensure the development of identified clusters, and facilitate the integration of tourism with the coffee sector.
Key Entities Referenced
Coffees of Nagaland: A ₹175 crore cluster-based coffee value chain development mission aimed at transforming the state into a premium, traceable, single-origin coffee economy.
Ministry of Development of North-East Region (MDoNER): The primary central ministry responsible for conceptualizing and supporting the mission's implementation framework.
Nagaland: The central state of applicability, featuring pilot coffee clusters in Tuophema village (Kohima) and Ghotovi village (Niuland) for Arabica and Robusta cultivation.
Viksit North East Vision: The overarching strategic developmental framework of the Prime Minister under which the coffee mission has been launched to boost regional growth.
Shri Jyotiraditya M. Scindia: The Union Minister for Development of North Eastern Region and Communications who officially launched the mission.
Ministry of Development of North-East Region
Union Minister Shri Jyotiraditya M. Scindia
launches Mission "Coffees of Nagaland"
Nagaland’s Coffee Poised for Global Rise Under Prime
Minister Narendra Modi’s Viksit North East Vision
This is not merely a Whole of Government approach, but truly
a Whole of India approach: Scindia
Union Minister Scindia highlights Nagaland's potential to
emerge as India's premium specialty coffee destination
Posted On: 18 MAY 2026 6:35PM by PIB Delhi
The Union Minister for Development of North Eastern Region and Communications, Shri Jyotiraditya M.
Scindia, today launched the Cluster-based Coffee Value Chain Development Mission for Nagaland. The
launch was graced in the august presence of Shri Sukanta Majumdar, Minister of State, MDoNER; Shri
Neiphiu Rio, Chief Minister, Government of Nagaland; Shri T. R. Zeliang, Deputy Chief Minister,
Government of Nagaland; Shri G. Ikuto Zhimomi, MLA and Advisor (Land Resources), Government of
Nagaland; Shri Sanjay Jaju, Secretary, MDoNER .
With an outlay of Rs. 175 crores, the Mission “ Coffees of Nagaland” has been designed through a whole-
of-government approach and planned keeping in view the perspectives of all stakeholders, ensuring that
interventions reflect ground realities and the aspirations of farming communities.
The mission adopts a cluster-based approach with two pilot coffee clusters identified at Tuophema village
in Kohima district for Arabica coffee and Ghotovi village in Niuland district for Robusta coffee. The
initiative seeks to address critical gaps across the coffee value chain by integrating plantation
development, post-harvest processing, branding, marketing, traceability, export, tourism and capacity
building.The Union Minister, MDoNER, underscored Hon'ble Prime Minister Shri Narendra Modi's commitment
to ensuring that farmers become true stakeholders in the entire agricultural value chain. Emphasising the
collaborative nature of the initiative, the Minister said:
"This is not merely a Whole of Government approach, but truly a Whole of India approach, bringing
together governments, ministries, farmers, entrepreneurs, processors, branding experts, exporters and
market leaders onto one common platform."
The Minister noted that the "Coffees of Nagaland" Mission has been designed as a full-value-chain
development initiative aimed at transforming Nagaland from a raw coffee-producing region into a
premium, traceable, single-origin coffee economy with strong domestic and international market presence.
He further highlighted that the initiative envisions Brand North East "Coffees of Nagaland", supported
through media campaigns, participation in trade fairs, and experiential coffee tourism initiatives. The
mission also seeks to promote coffee farm-stays and farm-to-cup tourism experiences in the pilot clusters,
with the objective of positioning Nagaland as a niche destination for specialty coffee tourism. The
Minister noted that the true success of the initiative would be reflected when "Coffees of Nagaland" secure
premium shelf space in both domestic and international markets, while ensuring higher and more
sustainable incomes for coffee-growing communities across the state. He assured farmers and stakeholders
that the Government remains fully committed to developing a globally competitive specialty coffee
ecosystem for Nagaland.Hon'ble MoS Shri Sukanta Majumdar emphasised that by integrating organic certification, GI tagging, and
digital traceability, the programme will significantly boost farmer incomes and empower smallholder
households. This strategic roadmap not only secures direct access to premium international markets but
also links the sector to local experiential tourism, ensuring long-term sustainable growth for the region.The Hon'ble Chief Minister of Nagaland appreciated MDoNER for conceptualising and supporting the
Coffee Value Chain Development Project, describing it as a milestone in the state's agricultural
diversification and rural development strategy. He stated that coffee cultivation has emerged as an
important alternative to shifting cultivation in many districts and has strong potential to promote
environmentally sustainable farming systems while generating long-term income opportunities for
farming communities.
Shri Sanjay Jaju, Secretary, MDoNER, in his introductory remarks, elaborated on the implementation
framework of the mission and highlighted the immense potential of Nagaland's agro-climatic conditions
for producing premium-quality Arabica and Robusta coffee. He noted that while coffee cultivation has
expanded significantly across Nagaland over the past decade, interventions are now required to improve
quality, productivity, value addition and market access. He further emphasised that the cluster-based
model would enable small farmers to collectively benefit from shared infrastructure, technical support and
branding initiatives.
The initiative is expected to create sustainable livelihoods, improve value capture at the farm gate and
encourage rural youth participation in the coffee economy. The launch event was attended by officials of
MDoNER and Government of Nagaland along with farmers, entrepreneurs and other stakeholders.
***
PS
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