On November 1st, 2025, Shri Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, inaugurated the WAVES Animation Bazaar and the 8th edition of IndiaJoy 2025 in Hyderabad. He announced that Hyderabad will soon host a regional center of the Indian Institute of Creative Technologies (IICT). A Memorandum of Understanding (MoU) was signed between the IICT and T-Hub to foster startup incubation and innovation.
Shri Jaju emphasised the Ministry's efforts to combat piracy in Indian cinema and the upcoming introduction of a new multilingual film certification system to streamline the process. He also announced that Japan will be the partner country for IFFI 2025. He highlighted Hyderabad's position as a hub for India's Animation, Visual Effects, Gaming, and Comics (AVGC) ecosystem. The WAVES Animation Bazaar, a physical content marketplace, was launched to connect content creators with buyers and OTT platforms.
The event was attended by Hon'ble Minister for IT, Telangana, Shri Duddilla Sridhar Babu, Shri Dil Raju, Shri Teja Sajja, and other industry leaders. The WAVES Animation Bazaar and IndiaJoy 2025, showcasing India's creative economy, are organised in collaboration with the Ministry of Information and Broadcasting.
The release ID is 2185274 and the visitor counter is at 230.
Key Entities Referenced
Ministry of Information and Broadcasting: The primary ministry involved in the organization of the WAVES Animation Bazaar and IndiaJoy, working to combat piracy and promote the media and entertainment sector.
Indian Institute of Creative Technologies (IICT): An institute to be established across India, with a regional center in Hyderabad, aimed at strengthening the gaming, animation, and digital entertainment industries.
WAVES Animation Bazaar: A physical content marketplace for animation content linking creators with buyers and OTT platforms, launched as part of the event.
IndiaJoy 2025: An event showcasing India's creative economy across films, e-sports, VFX, animation, OTT, comics, and other emerging digital entertainment sectors.
Hyderabad: Location where IndiaJoy 2025 was held and where the regional center of the IICT will be established.
Ministry of Information & Broadcasting
WAVES Animation Bazaar and 8th Edition of
IndiaJoy 2025 Inaugurated in Hyderabad
Hyderabad to Get Indian Institute of Creative Technologies
(IICT) soon: Secretary, Ministry of Information and
Broadcasting Shri Sanjay Jaju
Ministry of Information and Broadcasting is working
tirelessly to combat the growing threat of piracy to Indian
cinema: Shri Sanjay Jaju Secretary I&B
Posted On: 01 NOV 2025 6:43PM by PIB Hyderabad
The Secretary, Ministry of Information and Broadcasting, Shri Sanjay Jaju, on Saturday announced that Hyderabad will
soon get regional center of the Indian Institute of Creative Technologies (IICT) to further strengthen the growth of the
gaming, animation, and digital entertainment industries.
Addressing the WAVES Animation Bazaar and the 8th edition of IndiaJoy 2025 at HICC, Hitex, Shri Sanjay Jaju said, “The
Indian Institute of Creative Technologies, the first of its kind in the country, will be established across India, and one of its
campuses will soon come up in Hyderabad.”Highlighting the contribution of the Telugu film industry and the Telangana Government’s efforts in promoting the AVGC
sector, Shri Sanjay Jaju said Hyderabad continues to consolidate its position as the hub of India’s Animation, Visual
Effects, Gaming, and Comics (AVGC) ecosystem, driving the growth of the nation’s creative economy. “India’s media and
entertainment sector is rapidly expanding, serving as a vital expression of the nation’s soft power,” he added.
Speaking about the WAVES initiative, conceptualised by Hon’ble Prime Minister Shri Narendra Modi, Shri Sanjay Jaju said
it envisions India as a global leader in creativity and digital innovation. “South India, particularly Hyderabad, plays a pivotal
role in driving Indian cinema and creative technology. Many pan-India films have been produced from Hyderabad,
supported by world-class studios and a policy framework that encourages innovation and artistic excellence,” he said. He
further added that, much like how the IPL transformed Indian cricket, the WAVES initiative is poised to revolutionise the
Indian film industry by integrating creativity with technology and building a global platform for collaboration and
innovation.A Memorandum of Understanding (MoU) was signed between the Indian Institute of Creative Technologies (IICT) and T-
Hub to promote startup incubation and innovation in the media and entertainment sector.
The expo at India Joy also showcased startups being incubated under the WAVEX initiative and the IPs created by
winners of Create in India Challenge Season 1. These initiatives aim to provide a platform to startups and young creators
and ensuring market access and exposure to young creators at prominent Media and Entertainment industry events.
As part of the event, WAVES Animation Bazaar, a physical content marketplace for animation content, linking content
creators with buyers and OTT platforms, was launched by Shri Sanjay Jaju. The WAVES Bazaar platform aims to empower
creators to monetise their work and accelerate industry growth,this transforming craft to commerce.
Later, Shri Sanjay Jaju chaired the IFFI Round Table with Telugu and Malayalam film producers and announced Japan as
the partner country for IFFI 2025. He said the upcoming WAVES initiative would transform Indian cinema by integrating
creativity and technology. He reaffirmed The Ministry of Information and Broadcasting is working tirelessly to combat the
growing threat of piracy to Indian cinema. Additionally, the Ministry is introducing a new system for applying for
multilingual film certification to further streamline and simplify the process.
The WAVES Animation Bazaar and IndiaJoy 2025 are being organised in collaboration with the Ministry of Information and
Broadcasting. The two-day event showcases India’s creative economy across films, e-sports, VFX, animation, OTT,
comics, and other emerging digital entertainment sectors.
The event was attended by Hon’ble Minister for IT, Telangana, Shri Duddilla Sridhar Babu, Shri Dil Raju, Producer and
Chairman, Telangana Film Development Corporation; Shri Teja Sajja, actor; and several prominent industry leaders from
TVAGA and the Telugu film industry.
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(Release ID: 2185274) Visitor Counter : 230
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