WAVES Bazaar 2025, a significant global market initiative of the WAVES Summit, has achieved substantial economic and collaborative outcomes between media and entertainment sectors from around the world. Hosted in Mumbai by the Ministry of Information Broadcasting under the IB, this event brought together participants from over 22 countries including industry leaders like Netflix, Amazon Prime Video, Meta, Disney Star, Zee Entertainment, Banijay Asia, Warner Bros. Discovery, Sony LIV, YRF, and Dharma among others.
The Bazaar facilitated multiple interactions across various fields such as film, music, animation, radio, and VFX sectors, with confirmed transactions worth Rs. 250 crores recorded within the first day and a half. Notable deals included:
1. **Post-production and VFX Deal for Khidki Gaon** - This project secured funding from the Asian Cinema Fund (ACF) for post-production and VFX.
2. **Indo-European Animation Alliance** - A 30 million broadvision perspectives India-Fabrique d'Images Group Europe announced a coproduction deal of four animated features worth Rs. 78 crores each under treaty frameworks between India, France, and Belgium.
3. **India-UK CoProduction MoU** - An agreement was signed for the development of a slate of factual series exploring India's colonial history by Amanda Groom (The Bridge), UK and Munjal Shroff (Graphiti Studios), India.
4. **Shin chan India Year Initiative from TV Asahi**, launching a theatrical release, second film, anime events at Anime India August, and Mela Mela Japan September, furthering India's role in the global anime ecosystem.
WAVES Bazaar marked significant achievements in strengthening India as a strategic hub for international content commerce with active industry collaboration. The introduction of dedicated business-to-business (B2B) buyerseller meetings facilitated targeted dealmaking and business development.
The early business outcomes highlighted WAVES Bazaar's potential to significantly exceed its initial Rs. 250 crores transactions, reaching over Rs. 400 crores by event conclusion.
Key Entities Referenced
Ministry of Information Broadcasting: A government department responsible for media and broadcasting policies.
WAVES Bazaar 2025: A flagship global market initiative by the WAVES Summit focusing on connecting media industry stakeholders across borders.
Sanjay Jaju: Secretary of Information and Broadcasting, likely responsible for overseeing communications and government broadcasting policies in India.
IB: Abbreviation for the Information and Broadcasting Department of Indian Government, where Sanjay Jaju works as Secretary.
WAVES Summit: A major international event or summit that hosts WAVES Bazaar market initiative.
India: A country playing a strategic role in the media and entertainment industry through initiatives like WAVES Bazaar 2025.
South Korea, Japan, USA, Germany, Russia, Netherlands, New Zealand: Countries with leading players participating in the WAVES Bazaar 2025.
Netflix, Amazon Prime Video, Meta (Facebook), Disney Star, Zee Entertainment, Banijay Asia, Warner Bros. Discovery, Sony LIV, YRF, Dharma, Jio Studios: International companies participating in WAVES Bazaar 2025 as buyers or collaborators.
Rotterdam Film Festival, Rushlake Media: Additional participants like film festivals and production houses involved in WAVES Bazaar 2025.
WAVES Bazaar: The core market initiative at the WAVES Summit aimed at content commerce within the media industry.
Viewing Room (film screenings): An area for filmmakers to showcase finished movies to international buyers in WAVES Bazaar 2025.
Pitch Room: A platform for early-stage creators and their projects at the hands of industry stakeholders during WAVES Bazaar 2025.
B2B BuyerSeller Market: An initiative from WAVES 2025, facilitating direct interaction between buyers and sellers in India for potential deals.
Asian Cinema Fund (ACF): A program funding Asian films as part of a successful deal from WAVES Bazaar 2025.
Indo-European Animation Alliance: An international agreement between Indian and European animation industry partners through coproduction for animated features at WAVES Marketplace 2025.
Broadvision Perspectives India, Fabrique dImages Group Europe (FDI): Two major animation production companies involved in a US$30 million coproduction deal mentioned by the Indo-European Animation Alliance at WAVES Bazaar 2025.
The Bridge: A company founded by Amanda Groom, collaborating with Graphiti Studios to codevelop factual series about India's colonial history for an international market.
Shin chan: A popular anime franchise that TV Asahi has launched a special initiative 'Shin chan India Year' as part of WAVES Bazaar 2025 activities to celebrate its immense popularity in India.
TV Asahi: Japanese media company behind the Shin chan series, initiating special projects for showcasing its dominance in the global anime ecosystem and cultural ties with India through this initiative.
FICCI (Federation of Indian Chambers of Commerce Industry): Indian trade association participating in WAVES Bazaar 2025's B2B BuyerSeller Market to promote business opportunities.
Ministry of Information & Broadcasting
WAVES Bazaar 2025 garners over 250 Crore in
Deals and Unveils Major International Alliances:
Sanjay Jaju, Secretary, I&B
Posted On: 02 MAY 2025 9:33PM by PIB Mumbai
Mumbai, 2 May 2025
WAVES Bazaar, the flagship global market initiative of the WAVES Summit, has emerged as a powerful catalyst
for international collaboration in the media and entertainment industry. Designed to connect creators with
investors, buyers, and collaborators across borders, WAVES Bazaar is poised to transform India into a strategic
hub for content commerce. WAVES Bazaar 2025 garners over 250 Crore in Deals and Unveils Major International
Alliances, informed Sanjay Jaju, Secretary, I&B at WAVES in Mumbai today.
In its inaugural edition, WAVES Bazaar brought together leading players from over 22 countries—including South
Korea, Japan, USA, Germany, Russia, Netherlands, and New Zealand—and featured participation from 95 global
buyers and 224 sellers. Key buyers included Netflix, Amazon Prime Video, Meta, Disney Star, Zee Entertainment,
Banijay Asia, Warner Bros. Discovery, Sony LIV, YRF, Dharma, Jio Studios, Rotterdam Film Festival, and
Rushlake Media.
Viewing Room & Market Screenings:
115 filmmakers presented completed works to international buyers.15 standout projects were selected as Top
Selects from the Viewing Room and showcased live. These filmmakers were felicitated by acclaimed casting
director Mukesh Chhabra, with actor Tiger Shroff joining to support one of the selected titles. Market Screenings,
showcased 15 notable and appreciated projects from talented filmmakers.
Pitch Room: From 104 project submissions, 16 curated projects were selected to pitch live, offering early-stage
creators a platform to engage directly with industry stakeholders in the over 2 days of Waves Bazaar.
B2B Buyer-Seller Market: WAVES Bazaar launched India’s first dedicated B2B buyer-seller meetings in
association with FICCI (Federation of Indian Chambers of Commerce & Industry), held from May 1–3, enabling
targeted deal-making and creative business development.
Early Business Outcomes
WAVES Bazaar recorded confirmed transactions worth 250 crore across film, music, animation, radio, and VFX
sectors within the first day and a half of the market. This figure is expected to rise significantly over the next two
days and expected to cross more than 400 crores.
Notable deals and Landmark Announcements on May 2, 2025
l Khidki Gaon, a Top Selects film, secured a post-production and VFX deal with the Asian Cinema
Fund. The Asian Cinema Fund (ACF) is a support program of the Busan International Film Festival
that provides funding for Asian films, including both fiction and documentary projects.
l Indo-European Animation Alliance (€30 Million)
Broadvision Perspectives (India) and Fabrique d’Images Group (Europe) announced a €30
million co-production agreement for four animated features. Each title, budgeted at €7–8
million, will be developed under Indo-French and Indo-Belgian treaty frameworks. The alliance
was formalized by Mark Mertens (COO, FDI Group) and Sriram Chandrasekaran (Founder &
CEO, Broadvision), establishing a new benchmark for international animation collaborations
from India.
l India–UK Co-Production MoU Signed
Amanda Groom (Founder & CEO, The Bridge, UK) and Munjal Shroff (Co-founder, GraphitiStudios, India) signed an MoU to co-develop a slate of factual series exploring India’s colonial
history. The partnership, developed over years of collaboration since Film Bazaar and finalized
at Content India, marks a significant step in transnational storytelling.
l "Shin chan India Year" Initiative Launched by TV Asahi
TV Asahi announced the “Shin chan India Year” to celebrate the franchise’s immense
popularity in India. Highlights include:
l Theatrical release of Shin chan: Our Dinosaur Diary on May 9
l A Diwali 2025 release of a second film, The Spicy Kasukabe Dancers in India
l Fan engagement events at Anime India (August) and Mela Mela JAPAN
(September)
This initiative further establishes India’s rising role in the global anime ecosystem and strengthens Indo-Japanese
cultural ties.
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PIB TEAM WAVES 2025 | Rajith/ Nikita/ LekshmiPriya/ Darshana | 157
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