WAVES Digital Platforms Expand Business, Investment and Innovation Opportunities for the Media & Entertainment Sector
Issued by Ministry of Information & Broadcasting
Read or download the official PDF of this gazette notification issued by the Ministry of Information & Broadcasting on 29th July 2026. Classified under Press Release.
Executive Summary & Key Takeaways
Executive Summary The Ministry of Information & Broadcasting has established the WAVES Bazaar and WaveX digital platforms to bolster India's Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) ecosystem. These initiatives, alongside the creation of the Indian Institute of Creative Technologies (IICT), focus on market access, startup incubation, and global skill development. This information was formally presented in the Lok Sabha on July 29, 2024.
Key Points / Main Content
Digital Platforms
- WAVES Bazaar: Operates as a year-round global marketplace for the Media & Entertainment (M&E) sector, facilitating B2B meetings, market access, and international collaboration across various media formats.
- WaveX: Acts as a dedicated startup platform to promote innovation. It provides access to a network of partners, incubators, and investor connect initiatives, though it does not provide direct funding.
Institutional Support and Excellence
- IICT Establishment: The Indian Institute of Creative Technologies has been designated as the National Centre of Excellence for AVGC-XR, created in collaboration with the Government of Maharashtra and industry bodies.
- International Collaboration: IICT partners with global technology firms and academic institutions to strengthen the ecosystem through curriculum co-development and international skill exchange.
- Capacity Building: Focus areas include specialized skill development programs, access to advanced technologies, research and development (R&D), and industry mentorship.
- Support Services: The framework includes provisions for internships, startup incubation, and scholarships to support talent within the sector.
Impact Analysis
Media & Entertainment (M&E) Businesses Impact Businesses gain a structured platform for global business discovery, investment facilitation, and international networking across films, VFX, gaming, and digital content. Action Required Utilize WAVES Bazaar for market access and to participate in structured business-to-business meetings.
Startups Impact Startups receive support through incubation and pitching networking, allowing them to connect with potential investors and innovation partners. Action Required Engage with the WaveX platform to access incubation networks and participate in investor connect initiatives.
Students and Professionals Impact Individuals in the AVGC-XR sector benefit from specialized training, scholarships, internships, and exposure to advanced technologies and global curricula. Action Required Apply for programs, internships, and scholarships offered through IICT and its international partner network.