Executive Summary:
The WWF India EIACP Programme Centre, with support from the Ministry of Environment, Forest and Climate Change and in collaboration with the Commission for Air Quality Management, conducted over 25 awareness programs in Delhi between June and September 2025. The 'Breath of Change Clean Air, Blue Skies' campaign reached over 200,000 citizens, focusing on air pollution awareness and sustainable living. Key activities included workshops, pledge drives, tree planting, and social media engagement across Delhi's pollution hotspots.
Key Points / Main Content:
* **Campaign Overview:**
* 'Breath of Change Clean Air, Blue Skies' campaign aimed to unite Delhi citizens for cleaner air.
* Over 25 workshops and awareness programs were organized between June and August 2025.
* The campaign reached over 200,000 participants through various activities and social media.
* **Activities and Initiatives:**
* Informative discussions on air pollution causes, sources, and impacts were conducted.
* The Mission LiFE documentary was screened to promote sustainable living.
* Participants took the Vayu Mitra Pledge for Clean Air.
* Approximately 1750 plants were distributed and planted under Ek Ped Maa Ke Naam 2.0.
* Interactive quizzes were conducted to engage participants.
* Carbon Footprint Surveys, SAMEER app demonstrations, student exhibitions, AQI monitoring were introduced.
* **Target Audience and Reach:**
* The campaign engaged students, RWAs, commuters, and local communities.
* Over 65 schools were sensitized across major pollution hotspots.
* Key hotspots including Narela, Bawana, Mundka, Jahangir Puri, Vivek Vihar, Rohini, RK Puram, Okhla, and Anand Vihar were targeted.
* High-footfall public hubs were included to ensure wide public participation.
* **Outcomes and Pledges:**
* Students pledged to become eco-leaders and spread awareness about pollution.
* RWAs committed to reducing local pollution.
* Citizens embraced greener and healthier choices to become Vayu Mitras.
Impact Analysis:
* **Citizens of Delhi**
* Impact: Increased awareness of air pollution issues and sustainable living practices, encouragement to adopt eco-friendly behaviors.
* Action Required: Take the Vayu Mitra Pledge, reduce pollution in daily lives, and promote awareness in their communities.
* **Students**
* Impact: Sensitization to environmental issues and empowerment to become eco-leaders.
* Action Required: Spread awareness, avoid burning crackers, and encourage others to do the same.
* **RWAs (Resident Welfare Associations)**
* Impact: Encouragement to address and reduce local pollution within their communities.
* Action Required: Implement measures to reduce pollution and promote sustainable practices in their residential areas.
Key Entities Referenced
Ministry of Environment, Forest and Climate Change: The Indian government ministry responsible for environmental protection and climate change policies.
WWF EIACP Programme Centre: A resource partner supported by the Ministry of Environment, Forest and Climate Change, involved in environmental awareness programs.
Delhi: A city and union territory of India.
Commission for Air Quality Management: An organization collaborating with EIACP to unite Delhi citizens for cleaner air.
Breath of Change Clean Air, Blue Skies: The flagship campaign organized by WWF EIACP Programme Centre.
Vayu Mitra Pledge: A pledge taken by citizens to act as champions of clean air.
Mission LiFE: A documentary screened to reinforce the message of sustainable living.
Ek Ped Maa Ke Naam 2.0: A tree plantation drive involving students.
Ministry of Environment, Forest and Climate Change
WWF EIACP Inspires Over 2,00,000+ Citizens
Across Delhi Through 25 High-Impact Awareness
Programmes
Posted On: 13 SEP 2025 11:48AM by PIB Delhi
WWF-India EIACP Programme Centre – Resource Partner (PC-RP), supported by the Ministry of
Environment, Forest and Climate Change (MoEF&CC) and in collaboration with the Commission for
Air Quality Management (CAQM), has made remarkable strides in uniting Delhi’s citizens for
cleaner air. Between June and August 2025, the team organised over 25 vibrant workshops and
awareness programmes under the flagship campaign 'Breath of Change – Clean Air, Blue Skies.'
These activities brought together students, RWAs, commuters, and local communities, with a
resounding outreach of over 1,32,481 across Delhi’s most critical air pollution hotspots.
From school classrooms to bustling metro stations, industrial areas to green parks, the campaign
sparked collective energy for sustainable living. Children, teachers, parents, commuters, RWA
leaders, and citizens from all walks of life came forward to take the Vayu Mitra Pledge and act as
champions of clean air.
The sessions included informative discussions on air pollution—its causes, sources, and far-
reaching impacts on human health and the environment. The Mission LiFE documentary was
screened, further reinforcing the message of sustainable living, and participants took the Vayu Mitra
Pledge for Clean Air, committing to make conscious efforts to reduce pollution in their daily lives. A
tree plantation drive was conducted, during which nearly 1750+ plants were distributed and planted
under Ek Ped Maa Ke Naam 2.0, involving students. An interactive quiz was also conducted.
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Between June and 08 September 2025, the initiative made a significant impact by directly
engaging over 2,00,000 participants through awareness and outreach activities, including various
social media platforms. A total of over 65 schools were sensitised across major pollution hotspots,
while more than 1750 native saplings were planted and distributed to promote green cover. The
campaign successfully reached nine key hotspots—including Narela, Bawana, Mundka, Jahangir
Puri, Vivek Vihar, Rohini, and RK Puram, Okhla, and Anand Vihar—along with several high-footfall
public hubs, ensuring wide public participation. In addition to these on-ground efforts, several new
initiatives were introduced, such as a Carbon Footprint Survey in which WWF- EIACP Centre
created dashboards that evaluate the RWA Surveyed and carbon footprint tracker, SAMEER app
demonstrations, student exhibitions showcasing solar power and “waste to wealth” innovations, AQI
monitoring, and interactive quizzes, making the engagement more dynamic and impactful. The
major target audience was also reached through social media.
Through these sessions and activities, the campaign not only spread awareness but also
encouraged students to become responsible citizens, and all students promised to spread more
awareness and not burn crackers, and stop others from doing the same. This campaign has shown
that collective awareness leads to collective action. Students pledged to become eco-leaders,
RWAs committed to reducing local pollution, and citizens.
Across Delhi, people embraced greener, healthier choices. Together, they are becoming true Vayu
Mitras — friends of clean air.
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GS/SK
(Release ID: 2166202)