मीडिया और संचार प्रमुख की नियुक्ति

**Office Order** Dated 17.12.2025, the Ministry of Electronics and Information Technology (MeitY) has appointed Shri Manish Shiva Zole, Deputy Director (PIB), as Chief of Media & Communications (CMC) for MeitY, effective immediately. This appointment is made in pursuance of Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025. The CMC will report directly to Secretary (MeitY) and coordinate with AS/JS/GC dealing with Information, Education and Communication (IEC) matters. All media plans must go through CMC. Meity will cover TA/DA expenses for official tours. **Roles and Responsibilities of CMC (Standard Operating Procedure)** The SOPs outline the roles of the CMC for paid and unpaid campaigns, including: * Conceptualizing, planning, and releasing funds for campaigns. * Coordinating with CBC for media plan preparation and with the Client Ministry for approval and fund allocation. * Managing creatives through a panel of agencies. * Campaign Strategy: Advising Ministries on communication campaigns, assisting in conceptualizing themes, and ensuring alignment with government priorities. * Drafting & Issuing Press Releases, Rejoinders, FAQs etc.: Creating official communications related to government policies. * Organizing Press Conferences and Media Interactions: Arranging press conferences and facilitating interactions between Ministers and journalists. * Media Liaison & Coordination: Maintaining contact with journalists, responding to media queries, and ensuring balanced coverage. * Publishing of Op-Eds: Coordinating publication, facilitating placement in newspapers, and highlighting achievements. * Fact Checking: Collaborating with PIB's Fact Check Unit to identify misinformation. * Media Plan for Events: Preparing media plans, inviting representatives, and arranging a media desk. * Conducting Press Tours: Planning press tours and facilitating interaction with beneficiaries. * Monitoring & Feedback: Monitoring media coverage, preparing reports, and providing insights. * Inter-Agency Coordination: Coordinating with Media Cell, Minister's Office, Doordarshan News, and other media units. * Administrative & Logistical Roles: Supervising staff, managing correspondence, and maintaining databases. * Budget & Accounting: Coordinating with the client Ministry for budget planning and placing 40% of Advertisement & Publicity funds with the Ministry of I&B as per DoE OM No. 7/53/2019-BA dated 30.04.2025. * Team with CMC: Receiving assistance from client Ministry officials and routing all IEC and 'Advertisement & Publicity' files through the CMC. **Distribution List:** * Shri Manish Shiva Zole, Deputy Director (PIB) and CMC(MeitY) * AS(AS)/AS(Pers.) * All Group Coordinators, MeitY * Dir(Pers.)/Dir(NK)/Dir(VT)/Dir(MYSK) * Dir(Pers.III)/DS(Fin.)/DS(Genl. Admn.)/US(GC)/US(O&M)/SO(Pers.I)/SO(Pers.II) * PAO/DDO * Intra-MeitY Portal/MeitY Website Cell * DG, NIC/DG, STQC Dte. * CEO(UIDAI)/DG(ICERT)/CCA * CEOs of all Autonomous Societies and Companies under MeitY * PS to MEIT/PS to MOS(E&IT) * OSD/PPS to Secretary * All DS's/US's **Contact Information:** * Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, secy.inb@nic.in * File No. A-19014/7/2025-HR Section (Computer No. 4032854)

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