**Executive Summary:**
The address highlights the significant increase in domestic investors in India's capital markets and the opportunities and challenges this presents. It emphasizes the importance of informed and responsible investing, the crucial role of registered financial planners, and SEBI's initiatives to promote investor education and protect against fraud. SEBI, in collaboration with other stakeholders, will launch a unique UPI handle and a SEBICheck utility on October 1st to verify registered intermediaries and combat digital fraud.
**Key Points / Main Content:**
* **Rise of Domestic Investors:**
* The number of unique investors has grown from 4.2 crores in March 2020 to 13 crores.
* Domestic investors have invested over ₹18 lakh crores in equity-oriented mutual fund schemes between April 2019 and June 2025.
* Alternate Investment Funds (AIFs) have seen substantial growth, with commitments reaching ₹13.5 lakh crores as of March 2025.
* **Opportunities and Challenges:**
* Need to educate new investors about market volatility, cyber risks, and digital fraud.
* Maintaining trust in the ecosystem is crucial.
* Investors should diversify across asset classes.
* **Financial Planning and Advice:**
* Financial planners play a vital role in helping investors with financial planning, risk assessment, and contingency planning.
* Investors should deal only with SEBI-registered entities.
* Diversification is essential for maximizing returns based on risk appetite.
* **SEBI's Initiatives for Investor Education and Awareness:**
* Conducting a nationwide survey to understand how to bring more savers into the securities market and promote responsible investing.
* Collaborating with exchanges, depositories, and AMFI on a campaign to combat fraudsters.
* Launching a unique UPI handle and a SEBICheck utility on October 1st for registered entities.
* Exploring partnerships with grassroots organizations for investor education.
**Impact Analysis:**
**Investors:**
* **Impact:** Increased awareness of market risks, cyber threats, and the importance of financial planning. Access to tools for verifying registered intermediaries.
* **Action Required:** Understand the risks involved in investing, diversify portfolios, and verify intermediaries through the SEBICheck utility.
**Financial Planners/Investment Advisors:**
* **Impact:** Highlighted importance in guiding investors, increased emphasis on registration with SEBI, opportunity to enhance credibility through certifications like CFP.
* **Action Required:** Register with SEBI, emphasize risk awareness and diversification to clients, and uphold ethical standards.
**SEBI:**
* **Impact:** Leading initiatives for investor education and fraud prevention, increased responsibility for oversight and regulation.
* **Action Required:** Conduct nationwide survey, implement digital fraud awareness campaigns, launch and maintain the UPI handle and SEBICheck utility, and collaborate with stakeholders.
**Exchanges, Depositories, and AMFI:**
* **Impact:** Collaborating with SEBI on investor education and fraud prevention initiatives.
* **Action Required:** Participate in the digital fraud awareness campaign and support SEBI's efforts to promote investor education.
Key Entities Referenced
SEBI: Securities and Exchange Board of India, a regulatory body for the securities market in India, playing a role in investor education and awareness.
Financial Planning Standards Board: Organization issuing the kind invitation for the conference and related to Certified Financial Planner (CFP) certification.
Indian Investor: Refers to domestic investors in India, whose numbers and investments in capital markets have significantly increased.
Foreign Portfolio Investors (FPIs): A category of investors who invest in Indian capital markets, with their assets under custody mentioned in the context of equity markets.
Alternate Investment Funds (AIFs): Funds that channel capital into unlisted spaces, indicating a deepening of the capital market.
Ministry of Panchayati Raj: A governmental organization partnering with SEBI to deliver investor education through physical outreach.
New Delhi, Delhi: Location of the International Conference on Financial Planning.
Certified Financial Planner (CFP): A certification from FPSB that brings rigor, credibility, and ethics to financial planning, central to investor protection and market development.
The Rise of the Domestic Investor – Opportunities and Challenges
International Conference on Financial Planning
SEBI WTM Ananth Narayan, New Delhi, July 22, 2025
Good morning, everyone.
It is a privilege to be here with such a distinguished gathering of registered professionals—
individuals who play a vital role in the financial well-being of people, and indeed, in
strengthening the foundations of capital formation in our economy. My thanks to the Financial
Planning Standards Board for this kind invitation.
Today, I would like to reflect on a few interconnected themes: the remarkable rise of the
domestic Indian investor, the opportunities and challenges this trend brings, the need for
informed and responsible investing to ensure sustained capital formation, the crucial role of
registered financial planners in this journey, and what SEBI is doing to support these
objectives.
A. Let me start with the unmistakable trend of the steady rise of the Indian Investor
Over the past few years, we have witnessed an extraordinary transformation in India’s investor
landscape.
The number of unique investors in our capital markets has grown from 4.2 crores in March
2020 to 13 crores today.
Between April 2019 and June 2025, domestic investors brought in over ₹18 lakh crores—or
approximately USD 210 billion—into risk-seeking, equity-oriented mutual fund schemes. To
put this in perspective, this is more than seven times the net inflows of USD 29 billion from
Foreign Portfolio Investors (FPIs) into our equity markets during the same period.
Just last fiscal year FY2024-25 alone, domestic savers contributed a record ₹6.1 lakh crores
into equity-risk oriented mutual fund schemes. This strong and steady demand for risk enabled
our corporates to raise an unprecedented ₹4.6 lakh crores in the equity primary markets through
IPOs, FPOs, rights issues, preferential allotments, and QIPs.
In the world of capital markets, nothing personifies successful capital formation better than this
combination of robust demand and record supply of risk paper.
It is also heartening that domestic investors into risk-oriented mutual funds have collectively
earned an impressive 15.5% annualized return over the past six years.
While domestic flows have dwarfed FPI flows in recent years, FPIs remain a crucial and
welcome stakeholder into our markets. As of June-end, FPI assets under custody in our equity
markets stood at over ₹74 lakh crores, or well over USD 860 billion. This has been, and will
continue to be, a symbiotic relationship—while FPIs have contributed to India’s capital
formation, they too have benefitted handsomely, with annualized total returns of over 10% in
USD terms since they first started to come in 30 years ago.
Another area of remarkable growth is Alternate Investment Funds (or AIFs)—which channel
affluent, risk-capable capital largely into the unlisted space. As of March 2025, commitmentsinto AIFs stood at ₹13.5 lakh crores, a growth of over ₹1.7 lakh crores in just one year. Over
the past five years, AIF commitments have grown at a CAGR of 30%—clear evidence of a
deepening and broadening of a crucial component of the capital market.
B. Let us now turn to the many Opportunities and Challenges in maintaining this trend,
and the crucial importance of retaining and growing trust in the ecosystem.
While we celebrate this rise of the domestic investor, we must also recognize the many
opportunities and challenges ahead.
Thirteen crore investors is an impressive number, yet there is plenty of room to grow. For
context, the number of individuals with PAN linked to Aadhaar is nearly four times larger.
But as more savers step into capital markets, it is imperative they do so with a clear
understanding of the risks involved—from market volatility to cyber threats. People must
understand “risk” as much as they understand “returns.”
Let me touch on some key areas:
First, investors should be well aware of and guard against Cyber Risks and Digital Frauds:
With increasing digitization, cyber risks are a growing concern. In addition, fraudsters—often
sophisticated and organized—prey on unsuspecting investors.
Second, investors must be fully aware of Market Risks and Volatility: Investors must
understand that market movements are a given, and their portfolios should be aligned to their
unique risk appetite. We must understand and internalise the meaning of volatility and risk
better, just as we have better understood the concept of returns.
Third, we must ensure that trust is maintained in the ecosystem; trust that can be challenged by
any episodes of egregious governance failures or market manipulation. Here, first-line
regulators—our exchanges and depositories—along with SEBI and all other stakeholders, have
a crucial role to play. As the saying goes, if something sounds too good to be true, it probably
is too good to be truthful. Investors must be imbued with a healthy scepticism, to be responsible
investors.
Finally, financial planning calls for diversification across asset classes. Currently, there may
be a tendency among some small investors to concentrate heavily in equities. As regulators, we
are working to strengthen the debt and commodities markets to offer robust alternatives. We
will touch upon asset allocation a little later.
In all of this, SEBI-registered, trained financial planners and intermediaries have a vital role in
helping investors navigate these complexities.
C. Let me turn to Financial Planning and Advice – the path to building a Risk-Aware
Investor base.
As financial planners, you are uniquely placed to help investors.
You can help investors undertake formal financial planning —mapping out future expenses,
earnings, and savings. As Eisenhower said, “Plans are nothing; planning is everything.”You can help them understand their unique risk appetite—because risk awareness is just as
important, if not more so, than return expectations.
You can help them plan for contingencies—always having a Plan B or even a Plan C.
It’s equally important to remind investors to deal only with SEBI-registered entities. They must
confirm and double-check credentials of intermediaries independently. They must beware of
unregistered finfluencers who play on people’s gullibility with promises of assured high
returns.
A few more timeless truths bear repeating:
First, the more an individual trades, the less they make. Research by Barber and Odean and
many others have repeatedly shown that active individual traders have consistently
underperformed.
SEBI’s own studies reveal that 90% of individuals in F&O, and 70% in intraday trading, lose
money.
Second, as Harry Markowitz put it, “Diversification is the closest thing to a free lunch.” Once
an investor becomes aware of her unique risk appetite, she must build a diversified investment
portfolio that maximises her possible return.
In this regard, it is useful to recall the study conducted by Brinson, Hood, and Beebower—
which showed that asset allocation across asset classes contributes much more to variations in
portfolio returns than individual security selection or timing.
This is where certifications like the Certified Financial Planner (CFP) from FPSB are
invaluable. They bring rigor, credibility, and ethics to a profession that is central to investor
protection and market development.
It is also important to emphasize that anyone providing investment advice in India must be
registered as an Investment Adviser with SEBI. This regulatory oversight ensures both
credibility and trust—for professionals and investors alike.
D. Finally, let me turn to SEBI’s own initiatives for growing Investor Education and
Awareness.
As guided by the SEBI Chairman, we are significantly scaling up our investor education and
awareness efforts.
We are conducting a nationwide survey—covering over 90,000 households—to answer two
critical questions:
1. What will it take to bring more savers into the securities market?
2. How informed are our existing and potential investors about risks, and what is needed to
promote responsible investing?The findings will inform a large-scale, demography-sensitive outreach program that SEBI will
conduct jointly with Exchanges, Depositories and other stakeholders —delivering the right
messages, in the right languages, through the right media.
In the near term, we are collectively focusing on digital fraud awareness. Exchanges,
depositories, AMFI, and SEBI are collaborating on a campaign to combat fraudsters and shut
out unregistered entities.
This initiative will culminate on October 1st with the launch of:
* A unique “valid” UPI handle only for SEBI-registered entities, and
* A ‘SEBI-Check’ utility to verify that an account belongs to a registered intermediary.
These will help created a gated digital community of registered intermediaries, as a safe space
for investors to work in with trust. It will also help shut out the menace of unregistered
fraudsters who currently proliferate our ecosystem.
Separately, we are exploring partnerships with grassroots organizations – including the
Ministry of Panchayati Raj - to deliver investor education through physical outreach.
We urge the industry and all stakeholders to actively support and amplify these efforts. Investor
education is too important a topic to be left to the regulators alone.
E. Closing Thoughts
Let me close with this thought: financial planning is not about chasing the highest returns or
timing the markets to perfection. It is about crafting a plan aligned to one’s goals and risk
appetite, and staying disciplined through market cycles.
As financial planners, you are the critical bridge between India’s savers and its dynamic capital
markets—markets that have fuelled record capital formation in recent years.
Your role is indispensable—not just for the individuals you guide, but for the nation’s journey
toward inclusive and sustainable growth, and sustained capital formation.
As Peter Lynch said: “know what you own, and why you own it.” Help your clients do the
same with their asset allocation and financial planning —with wisdom, ethics, and care.
Together, let us build a market ecosystem where trust is deepened, participation is broadened,
and capital formation becomes truly transformative. India’s capital markets are growing—
together, let’s ensure our investors grow with them, responsibly and confidently.
Thank you.