**Executive Summary**
This document is an address by the Chairman of SEBI at the PMS Conclave held on February 23, 2026, discussing the growth of the PMS industry in India, steps taken by SEBI to strengthen it, and the way forward. The speech aims to provide participants with a clearer understanding of regulatory expectations, awareness of governance standards, and actionable ideas for strengthening investor trust, risk management, and fiduciary conduct in the PMS industry. SEBI proposes to conduct a comprehensive review of the SEBI (Portfolio Managers) Regulations, 2020.
**Key Points / Main Content**
* **Growth of PMS in India:**
* Non-EPFO/PF AUM has risen from ₹5 trillion in FY 2020-21 to ₹10.5 trillion as of January 31, 2026.
* Total clients as of January 31, 2026 are approximately 2.15 lakh, a 50% increase since 2022.
* Registered portfolio managers increased from 361 to 501.
* Over 7,000 new distributor registrations in FY26.
* **SEBI's Initiatives:**
* Streamlined digital onboarding and simplified disclosure documents.
* Regulation of PMS distributors through APMI is facilitated.
* Uniform guidelines for handling inflow/outflow of client assets have been issued.
* Re-KYC process for NRI clients simplified.
* Transfer of PMS business between portfolio managers is permitted in a time-bound manner.
* Inspection observations are shared to improve systems and reduce violations.
* **Investor Protection:**
* Performance reporting and benchmarking norms are prescribed.
* Clients have access to investor grievance data.
* Enhanced transparency through mandatory fee calculation tool disclosure and 'Most Important Terms and Conditions' document.
* **Way Ahead for the PMS Industry:**
* Comprehensive review of SEBI (Portfolio Managers) Regulations, 2020 will be carried out.
* Governance standards must rise with scale, requiring strong internal controls, segregation across business units, disciplined documentation, and adequate staffing.
* Investor suitability should be central, with risk profiling, suitability assessment, and client communication being clear and consistent.
* Responsible use of technology, including auditing technology service providers and strong vendor contracts with risk mitigation and data privacy clauses.
* APMI should position PMS as the preferred choice for informed investors, drive outreach programs, and highlight differentiated features.
**Impact Analysis**
**Stakeholder**: PMS Providers
**Impact**: Must uphold governance, discipline, and investor-first conduct. Rise governance standards to match scale.
**Action Required**: Strengthen internal controls, ensure clear segregation across business units, use disciplined documentation, and implement staffing that matches scale and complexity of business. Firms must ensure that investor suitability is at the core of their processes through risk profiling, suitability assessment, and clear communication. Technology service providers must be audited, and vendor contracts need strong risk mitigation and data privacy clauses.
**Stakeholder**: Investors
**Impact**: Enhanced investor protection and transparency, and greater access to grievance data and fee information.
**Action Required**: Review the 'Most Important Terms and Conditions' document.
**Stakeholder**: APMI
**Impact**: Position PMS as a preferred choice and promote transparency.
**Action Required**: APMI has to work on positioning PMS as the preferred choice for informed investors. Drive outreach programs that demystify this product, highlight its differentiated features, and build trust among investors.
Key Entities Referenced
SEBI (Portfolio Managers) Regulations, 2020: Regulations governing Portfolio Managers in India, being reviewed for effectiveness and adaptability.
SEBI: Securities and Exchange Board of India, the regulator for the PMS industry.
PMS Industry: The Portfolio Management Services industry in India, the primary subject of the address.
APMI: Association of Portfolio Managers in India, facilitates regulation of PMS distributors and acts as a bridge between SEBI and the industry.
Address by Shri Tuhin Kanta Pandey, Chairman, SEBI
PMS Conclave - Way Ahead for the PMS Industry
February 23, 2026
Shri Amarjeet Singh, WTM, SEBI, Shri Manoj Kumar, ED, SEBI, Shri Sashi Krishnan,
Director, NISM, APMI office bearers, industry leaders, ladies and gentlemen.
Good morning to all of you!
Let me begin by welcoming all of you to the PMS Conclave, organized in collaboration with
NISM and APMI. I am delighted to be here among professionals who are shaping bespoke
wealth management in India. As fiduciaries, you sit close to investor assets, their trust, and
most importantly, their future.
This conclave has been designed as a practical, discussion-led forum, not a one-way event.
The sessions bring together regulatory perspective, inspection insights, audit experience,
and industry viewpoints. The objective is simple - open discussion, practical learning, and
at least one useful takeaway for each participant.
Today, I will share my thoughts on the evolving PMS industry, the strengths that support its
growth, and the responsibilities that come with offering differentiated wealth solutions.
Growth of PMS in India
The PMS industry has seen strong growth. Non-EPFO/PF AUM has risen from about ₹5
trillion in FY 2020-21 to about ₹10.5 trillion, as on January 31, 2026, implying a CAGR of
~17%.
Client growth also stands out. Total clients, as on January 31, 2026, are about 2.15 lakh, an
almost 50% increase from 2022. The number of registered portfolio managers has also
increased from 361 to 501 over the same broad period.
Distributor expansion has remained strong - with more than 7,000 individual registrations
added in FY261. This reflects rising investor interest and wider distribution reach.
India remains among the fastest-growing major economies and is on a trajectory to
becoming the world's third-largest economy. This growth will also power a rise in the number
of affluent investors - investors who seek professionally managed investment solutions
beyond standardised products.
Your industry is well placed to serve this demand. Your core strength lies in flexibility -
tailored mandates, sharper portfolio customisation, and strategy choice aligned to investor
goals and risk appetite.
At the same time, durable growth will depend on discipline and trust. Sustained growth will
come from consistent performance, sound risk management, clear communication, and
investor-centric conduct - not from market momentum alone.
1 APMI PMS Industry Compendium, December 2025
Page 1 of 3Steps taken by SEBI to strengthen the PMS industry
SEBI’s approach has been one of Optimum Regulation - easing unnecessary frictions while
strengthening investor protection. Let me briefly highlight a few steps taken to strengthen
the PMS ecosystem.
Ease of doing business and Market Development
We have streamlined digital onboarding and simplified disclosure documents. We have
facilitated the regulation of PMS distributors through APMI. Uniform guidelines on how
portfolio managers are required to handle inflow and outflow of client assets have been
issued.
Re-KYC for NRI clients has been made easier by doing away with the requirement of their
physical presence in India.
We have allowed the transfer of PMS business from one portfolio manager to another, in a
simple, time-bound manner.
We are sharing common inspection observations and deviations with the industry. You can
now proactively improve your systems and reduce repeat violations.
Investor Protection
We have prescribed the norms for performance reporting and benchmarking. Clients can
now have access to investor grievance data from PMS websites.
Investor transparency has been enhanced through disclosure of a mandatory fee calculation
tool with high-water mark. Clients have to be mandatorily provided with a 'Most Important
Terms and Conditions' document.
Way Ahead
Let me now turn to the way ahead for the PMS industry.
We propose to carry out a comprehensive review of the SEBI (Portfolio Managers)
Regulations, 2020, so that the framework remains effective, adaptable, and aligned with
evolving market dynamics.
But regulation alone cannot build a strong industry. The real strength of PMS will come from
what firms do every day - in governance, suitability, technology and conduct.
First, governance standards must rise with scale. As PMS, you manage concentrated, high-
stakes portfolios. This requires strong internal controls, clear segregation across business
units, disciplined documentation, with staffing that matches scale and complexity of
business.
Second, investor suitability must remain at the core. A PMS strategy is good only if it is
suitable for that investor. Risk profiling, suitability assessment, and client communication
Page 2 of 3must be clear, consistent, and evidence-based. Going ahead, PMS distributor conduct
matters - the industry must guard against mis-selling.
Third, use technology with responsibility. Audit your technology service providers. Your
vendor contracts must have strong risk mitigation and data privacy clauses. Do not forget
business continuity - investors should not face denial of service.
At a broader level, it is also important to recognise that mutual funds, PMS, and newer
offerings such as Specialized Investment Funds serve different investor needs. This
differentiation is both natural and necessary in a market as diverse as India. The strong
scale of both segments - mutual funds with AUM of about ₹81 trillion and PMS with AUM of
about ₹10.5 trillion - shows the significant potential for growth in both segments. The
opportunity ahead is to grow responsibly and support healthy development of our markets.
APMI has become a bridge between SEBI and the industry, helping standardise practices
and promote transparency. Your work on developing a central repository of SEBI circulars
and communications and in ensuring data integrity for SEBI’s off-site supervision has been
commendable.
Going ahead, APMI has to work on positioning PMS as the preferred choice for informed
investors. You have to drive outreach programs that demystify this product, highlight its
differentiated features, and build trust among investors.
Closing remarks
In closing, the future of PMS is bright. But your growth will come with responsibilities.
As a regulator, we will provide enabling frameworks. As an industry, you must uphold
governance, discipline, and investor-first conduct.
I am confident that after today's conclave, participants will leave with a clearer understanding
of regulatory expectations, stronger awareness of governance standards, and actionable
ideas to strengthen investor trust, risk management, and fiduciary conduct in the PMS
industry.
Thank you.
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