**Executive Summary**
This is an address by Shri Tuhin Kanta Pandey, Chairman, SEBI, delivered at the World Investor Week 2025 at NSE on October 6, 2025. The address highlights the importance of investor education and protection, focusing on fraud and scam prevention. It discusses findings from a recent investor survey and outlines steps SEBI is taking to safeguard investors, enhance awareness, and improve grievance redressal.
**Key Points / Main Content**
* **Investor Survey Findings:**
* The survey covered over 90,000 households, providing a clear picture of India's investment landscape.
* 63% of Indian households are aware of at least one securities market product.
* Actual participation stands at 9.5% of households.
* Only 36% of investors possess high or moderate knowledge of the securities market.
* **Frauds and Scams:**
* Digital infrastructure has armed fraudsters with new tools, such as fake trading apps promising guaranteed returns.
* Key barriers preventing investment include lack of knowledge, trust deficit, and fear of losing capital.
* **Steps Taken by SEBI:**
* **Investor Awareness and Education:**
* Future campaigns like "SEBIvsSCAM" will be in multiple formats and languages.
* Financial education in regional languages will be promoted.
* SEBI will establish local offices in state capitals and other major cities.
* The SEBI Arth Yatra Contest 2025 encourages video and social media content creation on responsible investing.
* SEBI's Saathi App and investor website host tools like "Spot a Scam" and educational videos.
* **Technological Safeguards:**
* Escalating unlawful/misleading content to social media platforms.
* Introduction of the Validated UPI Handle mechanism for SEBI-registered intermediaries.
* Launch of the "SEBI Check" tool to verify the authenticity of an intermediary's payment channel.
* **Grievance Redressal:**
* Focus on ensuring every investor is aware of SCORES 2.0 and the SMART Online Dispute Resolution (ODR) platform.
* **Responsible Investing:**
* Key message: “A smart investor relies on credible, verified sources, and ignores unsolicited offers on social media”.
* Investors should invest their time, verify information, question unrealistic promises, and do their own research.
* **Way Ahead:**
* 22% of non-investors aware of securities products intend to invest in the next year.
**Impact Analysis**
**Stakeholder: Investors**
* **Impact:** Enhanced protection against fraud and scams, increased awareness of investment opportunities and risks, improved access to grievance redressal mechanisms.
* **Action Required:** Utilize available tools and resources for responsible investing, verify information, and understand their rights and responsibilities.
**Stakeholder: SEBI**
* **Impact:** Increased responsibility to provide tools and promote smart investing.
* **Action Required:** Continue implementing and refining strategies for investor education, technological safeguards, and grievance redressal.
**Stakeholder: NSE**
* **Impact:** Plays a key role in promoting investor education and awareness.
* **Action Required:** Continue to organise and host Investor Awareness Programs, aligning with SEBI's goals.
**Stakeholder: Intermediaries**
* **Impact:** Required to use validated UPI handles.
* **Action Required:** Adopt the Validated UPI Handle mechanism.
Key Entities Referenced
SEBI: The Securities and Exchange Board of India, the primary regulator of the securities market.
World Investor Week: A global campaign by IOSCO to highlight the importance of investor education and protection.
NSE: National Stock Exchange of India, a leading stock exchange in India.
Investor Survey: A comprehensive survey by SEBI to understand the investment landscape in India.
Ministry of Panchayati Raj: An initiative to promote financial education in regional languages at the grassroots level.
Address by Shri Tuhin Kanta Pandey, Chairman, SEBI
World Investor Week 2025 at NSE
October 6, 2025
Shri Srinivas Injeti, Chairman, NSE, Shri Ashishkumar Chauhan, MD & CEO, NSE,
colleagues at SEBI, members of the media, ladies, and gentlemen.
It gives me immense pleasure to be here today to inaugurate the week-long celebration
of World Investor Week, 2025, in India. This is a global campaign by IOSCO to highlight
the importance of investor education and protection.
This year, the theme for India is - “Fraud and Scams Prevention and Basics of
Investing”.
The securities markets are the engines of our nation’s growth and it is our shared
responsibility to ensure this engine runs on strong foundations of integrity and
transparency.
We recently released the findings of an Investor Survey, which was commissioned by
SEBI in collaboration with our MIIs and AMFI1. This massive survey, covering over
90,000 households, gives us a clear, data-driven picture of India’s investment
landscape. The insights from this survey will be our guide as we work to make our
markets more inclusive and secure.
Rise of Retail Investors
The rise of Indian investor has been celebrated over the last few years, and rightly so.
Increased access, simplified on-boarding, and wider awareness has led to the number
of unique investors in the securities market ecosystem increasing to 134 million2. Our
survey reveals that an impressive 63% of Indian households (translating to 213 million
households) are aware of at least one securities market product.
However, our focus must be on the journey from awareness to action. The survey shows
that actual participation stands at 9.5% of households (translating to about 32 million
households). While this number is significant, it highlights the vast potential for growth.
1 Survey results are available at https://www.sebi.gov.in/reports-and-statistics/research/sep-2025/investor-
survey-2025_96982.html
2 As on Aug 31, 2025
Page 1 of 5But the most telling statistic is this - only 36% of investors possess high or moderate
knowledge of the securities market. This knowledge gap is a vulnerability that exposes
our investors to risks and makes them susceptible to fraud.
Rise of Frauds and Scams
This brings me to the core challenge we are tackling this week. While digital
infrastructure has brought the markets to our fingertips, it has also armed fraudsters
with new tools to deceive investors. Unsolicited messages on messaging applications,
dubious "finfluencers", and fake trading apps/ websites promise the one thing that our
markets can never offer - Guaranteed Returns.
This is a challenging proposition for a nation where nearly 80% of households are
fundamentally risk-averse and prioritize capital preservation. Fraudsters exploit this by
creating a false sense of security, luring cautious savers into high-risk schemes
disguised as safe investments.
The survey confirms that the key barriers preventing investment are lack of knowledge,
trust deficit, and fear of losing their capital.
As the legendary investor Benjamin Graham said, "The investor's chief problem - and
even his worst enemy - is likely to be himself". Fraudsters prey on this human tendency,
eroding not just an individual’s hard-earned savings but also their trust.
When trust is broken, the engine of our economy falters. People are reluctant to invest,
savings remain unproductive, and cost of capital rises. For a developing nation like ours,
protecting this trust is paramount.
Steps Taken by SEBI
At SEBI, our policies are guided by data. The survey reinforces that our multi-pronged
approach of enhancing awareness, leveraging technology, and strengthening our
grievance redressal mechanisms is correctly targeted.
1. Investor Awareness and Education - The survey tells us exactly how investors
want to learn:
• Social media, mobile apps, and digital ads are the most preferred channels to
receive investor education. Our future campaigns like "SEBIvsSCAM" will be in
multiple formats - digital, multi-media, physical interaction - and in multiple
languages.
Page 2 of 5• The survey also highlights a strong preference for financial education in regional
languages. This validates our initiative with the Ministry of Panchayati Raj to take
financial literacy to the grassroots in languages that people understand.
• SEBI has decided to establish its local offices in state capitals and other major cities.
This will enhance SEBI’s connect with investors at a local level, apart from improving
its ability to monitor unregulated activities and gather market intelligence.
• The SEBI Arth Yatra Contest 2025 has been launched in collaboration with NISM.
It encourages people to create videos and social media posts on themes like
responsible investing, investor empowerment, and scam prevention, in regional
languages.
• SEBI’s Saa₹thi App and investor website now host tools like "Spot a Scam" and
educational videos, catering to different learning styles and for all age groups.
2. Technological Safeguards - To fight digital-age fraud, we are deploying digital-age
solutions:
• Escalating unlawful/ misleading content to social media platforms (more than 1 lakh
such items have been escalated in the last 18 months).
• Starting this month, we have introduced the Validated UPI Handle mechanism3. All
payments to SEBI-registered intermediaries must now use a UPI ID with an
exclusive "@valid" handle and a visual "thumbs-up" icon. The absence of this icon
is an immediate warning sign.
• We have also launched the "SEBI Check" tool, which allows investors to verify the
authenticity of an intermediary’s payment channel.
3. Grievance Redressal:
• While awareness of our redressal mechanisms is limited, ~ 90% of those surveyed
were satisfied with the outcomes.
• This tells us that SCORES 2.0 and the SMART Online Dispute Resolution (ODR)
platform are working well. Our focus will now be to ensure that every investor is
aware of these tools.
3 SEBI Press Release 64/2025 dated Oct 01, 2025
Page 3 of 5Responsible Investing: The Ultimate Shield
While SEBI can provide the tools, the ultimate shield for investors is to be smart through
responsible investing. This week’s key message is - “A smart investor relies on
credible, verified sources, and ignores unsolicited offers on social media”.
What does this mean?
1. Invest your Time: Be well informed when making investment decisions, even in
today’s fast-paced investment environment.
2. Verify, Don't Trust Blindly: Check every entity’s registration status on the SEBI
website.
3. Question Unrealistic Promises: Any promise of "guaranteed" returns goes against
the very nature of our markets.
4. Do Your Own Research: Do not be swayed by rumours. As Warren Buffett said,
"Risk comes from not knowing what you're doing."
I urge investors to read SEBI’s Investor Charter4 to understand your rights,
responsibilities, and to practice a few simple Do’s and Don’ts that can help in securing
your assets.
The principles of responsible investing are the cornerstone of an investor's journey.
Investors must be cautioned against being influenced by unsolicited advice from
finfluencers, who may have conflicts of interest. Instead, investors should be directed
toward credible and verified sources of information.
A key part of responsible investing is to encourage investors to reflect on their financial
goals. Individuals should examine whether they seek to build long-term wealth or want
to engage in speculative, short-term trading. SEBI studies have consistently shown that
retail investors trading in derivatives end up facing losses, often because they do not
fully understand the risk in these products. Derivatives are meant for hedging and risk
management, not for quick gains. Retail investors should therefore assess their risk
capacity, learn how these contracts work, and avoid speculative trades. Investors need
to align their actions with their risk tolerance, contributing to a more mature and resilient
investor base.
4 https://investor.sebi.gov.in/Investor-charter.html
Page 4 of 5Way Ahead
The investor survey leaves us with a message of great optimism and an even greater
responsibility. It shows that 22% of non-investors who are aware of securities products
intend to invest within the next year. Urban and rural market participation currently
stands at 15% and 6%, respectively. Hence, a large untapped pool of participants is
waiting to join our markets.
Our responsibility will be to empower these new investors with fundamental knowledge,
as their first line of defense against frauds and scams. We have to foster a culture of
investing that benefits the entire ecosystem.
At SEBI, we are unwavering in our commitment to this mission. But it is a shared one,
with all stakeholders. At the previous edition of World Investor Week, India had
organized over 2600 Investor Awareness Programs. I urge all stakeholders to carry out
awareness programs on a similar scale in this week.
I am pleased to see that NSE has planned a series of engaging initiatives to promote
investor education and awareness during this week. These include the Finance
Learning Game and Scambush, which will help participants understand finance
concepts, identify scams, and adopt safe investment practices. NSE will also be hosting
Nivesh 40 - Investor Awareness Programs across 40 centers - making the campaign a
comprehensive effort to blend learning with entertainment and strengthen financial
literacy nationwide.
Let us pledge today to promote responsible investing, rooted in facts, not fads.
Let us work together to build a market where every Indian has the opportunity and
confidence to participate safely and build a prosperous future.
Thank you. Jai Hind.
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