**Summary:**
On July 16, 2025, the Ayush Export Promotion Council (AYUSHEXCIL), with support from Rastriya Ayurved Vidyapeeth and the Ministry of AYUSH, organized an industry interactive session in Delhi titled "Fostering Growth: SME Schemes and Opportunities for the Ayush Industry." The session focused on leveraging Micro, Small, and Medium Enterprises (MSME) opportunities for sustainable growth and innovation within the Ayush sector. Key dignitaries present included Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush; Mr. S.C.L. Das, Secretary of the Ministry of MSME; and Dr. Kousthubha Upadhyaya, Adviser to the Ministry of Ayush.
Dr. Upadhyaya emphasized the importance of MSMEs in the Ayush sector. Ms. Anuja Bapat, Joint Secretary at the Ministry of MSME, presented on schemes designed to support Ayush-focused enterprises. Prof. Dr. Mahesh Kumar Dadhich, CEO of the National Medicinal Plants Board (NMPB), discussed the potential of Sea Buckthorn. Ms. Ritu Sain, Investment Commissioner of Chhattisgarh, highlighted state-level investment opportunities. Both Vaidya Rajesh Kotecha and Mr. S.C.L. Das underscored the need to enhance quality standards and scalability within the Ayush sector.
Key Entities Referenced
Ministry of AYUSH: A ministry of the Government of India responsible for developing and promoting AYUSH systems of medicine.
Ayush Export Promotion Council AYUSHEXCIL: Organization involved in the promotion of Ayush exports.
Rastriya Ayurved Vidyapeeth: An autonomous organization under the Ministry of AYUSH dedicated to promoting Ayurveda.
Ministry of MSME: Ministry of Micro, Small and Medium Enterprises, Government of India.
Vaidya Rajesh Kotecha: Secretary, Ministry of Ayush, Government of India.
Mr. S.C.L. DAS: Secretary, Ministry of MSME, Government of India.
National Medicinal Plants Board NMPB: Organization focused on medicinal plants under Ministry of AYUSH
Chhattisgarh: A state in India with investment opportunities relevant to the Ayush industry.
AYUSH
An industry interactive session titled “Fostering
Growth: SME Schemes and Opportunities for the
Ayush Industry” organised today
The event reaffirmed the collective vision to harness
MSME opportunities for sustainable growth &
innovation in Ayush sector
Posted On: 16 JUL 2025 8:14PM by PIB Delhi
An insightful industry interactive session titled “Fostering Growth: SME Schemes and Opportunities
for the Ayush Industry” was organized by Ayush Export Promotion Council (AYUSHEXCIL) with the
support of Rastriya Ayurved Vidyapeeth and the Ministry of AYUSH today.
The session witnessed the presence of several distinguished dignitaries, including Vaidya Rajesh Kotecha,
Secretary, Ministry of Ayush, Government of India; Mr. S.C.L. DAS, Secretary, Ministry of MSME,
Government of India; Dr. Kousthubha Upadhyaya, Adviser, Ministry of Ayush.
Dr. Kousthubha Upadhyaya, Adviser to the Ministry of Ayush, set the tone by highlighting the significance of
MSMEs in the Ayush sector. This was followed by an informative presentation by Ms. Anuja Bapat, Joint
Secretary at the Ministry of MSME, who outlined various schemes tailored to support Ayush-focused
enterprises.
Prof. (Dr.) Mahesh Kumar Dadhich, CEO of the National Medicinal Plants Board (NMPB), presented the
potential and prospects of Sea Buckthorn in the Ayush sector. Ms. Ritu Sain, Investment Commissioner of
Chhattisgarh, showcased state-level investment opportunities relevant to the Ayush industry.
Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, and Mr. S.C.L. Das, Secretary, Ministry of MSME,
both stressed the importance of enhancing quality standards and scalability within the Ayush sector. The event
reaffirmed the collective vision to harness MSME opportunities for sustainable growth and innovation in the
Ayush sector.
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MV/AKS
(Release ID: 2145370)