On 17.12.2025, the Ministry of Electronics and Information Technology (MeitY) issued an office order regarding the appointment of Shri Manish Shiva Zole, Deputy Director (PIB), as the Chief of Media & Communications (CMC) for MeitY, in line with Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025. The CMC will be the Single Point of Contact for all media-related matters and information dissemination. The CMC will report to the Secretary (MeitY) and coordinate with AS/JS/GC on Information, Education, and Communication (IEC) matters. Divisions of MeitY will route their media plans through the CMC. Expenditure related to the CMC will be covered by MeitY.
The Ministry of Information & Broadcasting also detailed the role of the CMC, referencing letter D.O. No. M-20011/10/2025-Press from 12th November, 2025, written by Sanjay Jaju, IAS, Secretary.
The responsibilities outlined in the Standard Operating Procedure (SOP) for the CMC include planning, conceptualizing, and budgeting for paid media campaigns; coordinating media plans with CBC; obtaining approvals for creatives; advising Ministries on communication campaigns; drafting press releases; organizing press conferences; maintaining media liaison; fact-checking; preparing media plans for events; conducting press tours; monitoring media coverage; inter-agency coordination; supervising staff; managing logistics; planning budgets; and coordinating with the client Ministry for IEC activities. The CMC is assisted by a team from the client Ministry.
Key Entities Referenced
Chief of Media & Communications (CMC): Single point of contact for media engagements and information dissemination within each Ministry/Department.
Ministry of Electronics and Information Technology (MeitY): The primary ministry for which the CMC role is being established in this specific order.
Ministry of Information and Broadcasting: The ministry whose D.O. letter initiates the establishment of CMC in other ministries.
Standard Operating Procedure (SOP): The document outlining the roles and duties of the Chief of Media & Communications (CMC).
Press Information Bureau (PIB): Agency whose officers are being streamlined and strengthened in various Ministries/Departments through the CMC.