On December 17, 2025, the Government of India's Ministry of Electronics and Information Technology (MeitY) issued an Office Order, following Ministry of Information and Broadcasting D.O. No. M-20011/10/2025-Press dated November 12, 2025, appointing Shri Manish Shiva Zole, Deputy Director (PIB), as the Chief of Media & Communications (CMC) for MeitY. The CMC will serve as the Single Point of Contact for all media engagements and information dissemination.
The CMC will report directly to the Secretary (MeitY) and coordinate with AS/JS/GC on Information, Education, and Communication (IEC) matters. All Meity Divisions must route their media plans for the Ministry's activities through the CMC. Expenditure for TA/DA during official tours and working arrangements will be covered by Meity.
The Standard Operating Procedure (SOP) for the CMC includes:
-Conceptualising, Planning, and Release of Funds for paid and unpaid campaigns.
-Coordinating with CBC for Media Plan preparation and allocation of funds.
-Managing Creative production through the CBC's empanelled agencies.
-Developing Campaign Strategy
-Drafting and Issuing Press Releases, Rejoinders, FAQs, etc.
-Organizing Press Conferences and Media Interactions
-Media Liaison & Coordination
-Publishing of Op-Eds
-Fact Checking
-Media Plan for Events
-Conducting Press Tours
-Monitoring & Feedback
-Inter-Agency Coordination
-Administrative & Logistical Roles
-Budget & Accounting
-Team with CMC
The CMC will coordinate annual budgets for IEC activities under "Advertisement & Publicity" with the client Ministry and allocate 40% of these funds to the Ministry of I&B as per DoE OM No. 7/53/2019-BA dated 30.04.2025. The CMC will be supported by a team from the client Ministry and will have an office within that Ministry, routing all IEC and 'Advertisement & Publicity' related files through them.
For further information, contact the Secretary, Ministry of Information & Broadcasting at secy.inb@nic.in. File No. A-19014/7/2025-HR Section.
Key Entities Referenced
Chief of Media & Communications (CMC): Single point of contact for all matters relating to media engagements and information dissemination in each ministry/department.
Ministry of Electronics and Information Technology (MeitY): A primary ministry affected by this policy document.
Ministry of Information & Broadcasting: The ministry that initiated this directive
Standard Operating Procedure (SOP): Details the roles and duties of the Chief of Media & Communications (CMC)
Press Information Bureau (PIB): Ministry of Information & Broadcasting body. Each ministry/department will have at least one designated officer to act as single point-of-contact for all the information dissemination and publicity related issues.