Appointment of Chief of Media & Communications

As per the Ministry of Electronics and Information Technology (MeitY) Office Order dated 17.12.2025, Shri Manish Shiva Zole, Deputy Director (PIB), has been appointed as Chief of Media & Communications (CMC) for MeitY. This appointment is in pursuance of Ministry of Information and Broadcasting (MIB) D.O. No. M-20011/10/2025- Press dated 12.11.2025. The CMC will serve as the Single Point of Contact for all media engagements and information dissemination through various platforms. The CMC will report directly to Secretary (MeitY) and coordinate with AS/JS/GC on Information, Education, and Communication (IEC) matters. All divisions of MeitY are required to route their media plans through the CMC. Expenditure related to the CMC's official tours and working arrangements will be borne by MeitY as per entitlement. The Ministry of Information and Broadcasting (MIB) is taking steps to streamline communication. Each Ministry/Department will have a designated PIB officer as the single point-of-contact. The senior most officer assigned to the respective Ministry/ Department will be called as Chief of Media & Communications (CMC), the position held by Shri Manish Shiva Zole for MeitY. The Standard Operating Procedure (SOP) outlined in the annexure details the roles and duties of the CMC, including: - Leading paid campaigns, planning, conceptualizing, and budgeting. - Coordinating funds for campaigns, media plan approvals, and schedules. - Managing paid media campaigns (print, electronic, outdoor, digital, social). - Coordinating media plan preparation and execution with CBC. - CBC maintains a panel of Agencies for production of creatives. - Drafting press releases, rejoinders, and FAQs. - Organizing press conferences and media interactions. - Maintaining media liaison and ensuring balanced coverage. - Facilitating fact-checking and publishing Op-Eds. - Preparing media plans for events and conducting press tours. - Monitoring media coverage and providing feedback. - Coordinating with various entities (Media Cell, CBC, Doordarshan News, All India Radio). - Managing administrative tasks, logistics, and databases. - Planning the annual budget for IEC activities. - Coordination with CBC will provide the details of utilisation of funds of client Ministry to CMC as per requirement. The CMC will be supported by a team from the client Ministry, and all related files will be routed through the CMC office within the client Ministry. For further information regarding the SOP, contact secy.inb@nic.in. The File No. for reference is A-19014/7/2025-HR Section. The address is No. 654, ‘A’ Wing, Shastri Bhawan, New Delhi-110001.

Key Entities Referenced