As of December 17, 2025, Shri Manish Shiva Zole, Deputy Director (PIB), has been appointed as Chief of Media & Communications (CMC) for the Ministry of Electronics and Information Technology (MeitY), as per Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025. The CMC will serve as the Single Point of Contact for all media engagements and information dissemination through various platforms, reporting directly to Secretary (MeitY) and coordinating with AS/JS/GC of MeitY dealing with Information, Education and Communication (IEC) matters. All divisions of MeitY are to route their media plans through the CMC. TA/DA for official CMC tours will be borne by MeitY, as per entitlement.
The Standard Operating Procedure (SOP) outlines the roles and duties of the CMC including: Conceptualizing, Planning and release of Funds; Media Plan and Execution; Creatives; Campaign Strategy; Drafting & Issuing Press Releases, Rejoinders, FAQs etc.; Organizing Press Conferences and Media Interactions; Media Liaison & Coordination; Publishing of Op-Eds; Fact Checking; Media Plan for Events; Conducting Press Tours; Monitoring & Feedback; and Inter-Agency Coordination.
The CMC will coordinate with the client Ministry for planning annual budget for IEC activities under 'Advertisement & Publicity' and will coordinate with the Ministry to place 40% of Advertisement & Publicity funds with the Ministry of I&B as per the DoE OM No. 7/53/2019-BA dated 30.04.2025.
The CMC shall be assisted by a team of officials from the client Ministry for carrying out the role, and She/he shall have an office in the client Ministry and all files related to IEC and 'Advertisement & Publicity' shall be routed through him.
Key Entities Referenced
Chief of Media & Communications (CMC): Single Point of Contact for all matters relating to media engagements and information dissemination for a Ministry/Department.
Ministry of Information and Broadcasting: Ministry responsible for streamlining and strengthening communication by Press Information Bureau (PIB) officers in various Ministries/ Departments
Standard Operating Procedure (SOP): Document outlining the roles and duties of the Chief of Media & Communications (CMC)
Ministry of Electronics and Information Technology (MeitY): A Ministry which appoints a Chief of Media & Communications (CMC) for media engagements and information dissemination