On December 17, 2025, Shri Manish Shiva Zole, Deputy Director (PIB), was appointed as the Chief of Media & Communications (CMC) for the Ministry of Electronics and Information Technology (MeitY), following Ministry of Information and Broadcasting D.O. No. M-20011/10/2025-Press dated November 12, 2025.
The CMC will serve as the Single Point of Contact for media engagements and information dissemination across various platforms. The CMC will report directly to the Secretary (MeitY) and coordinate with AS/JS/GC on Information, Education and Communication (IEC) matters, and all divisions of MeitY must route media plans through the CMC. MeitY will cover TA/DA expenses for the CMC's official tours, as per entitlement.
All Ministries/Departments will designate a PIB officer as a single point of contact. The seniormost PIB officer will be called Chief of Media & Communications(CMC).
The Standard Operating Procedure (SOP) outlines the roles and duties of the CMC:
* Leading paid campaigns including planning, conceptualising and budgeting.
* Coordinating with the Ministry for earmarking funds.
* Coordinating with CBC for the preparation of the Media Plan.
* Maintaining a panel of Agencies for production of creatives.
* Advising Ministries on the design and implementation of communication campaigns.
* Drafting & Issuing Press Releases, Rejoinders, FAQs.
* Organizing Press Conferences and Media Interactions.
* Maintaining media liaison & Coordination.
* Publishing of Op-Eds.
* Fact Checking.
* Creating media plan for events and conducting press tours.
* Monitoring feedback.
* Inter-Agency Coordination.
The CMC will coordinate with the Ministry's Media Cell, Minister's Office, and Secretary's Office. They will also collaborate with Doordarshan News, All India Radio, CBC, and other I&B media units for integrated outreach.
The CMC will supervise supporting staff and manage official correspondence, event logistics, and record-keeping. For budget and accounting, the CMC will coordinate with the client Ministry for planning the annual budget for IEC activities. The CMC will coordinate with the Ministry to place 40% of Advertisement & Publicity funds with the Ministry of I&B as per the DoE OM No. 7/53/2019-BA dated 30.04.2025.
The CMC shall be assisted by a team of officials from the client Ministry. The CMC shall have an office in the client Ministry.
For further information, the contact email is secy.inb@nic.in. The phone numbers are 011-23383393, 23383393. The file number is A-19014/7/2025-HR Section (Computer No. 4032854).
Key Entities Referenced
Chief of Media & Communications (CMC): Single Point of Contact for media engagements and information dissemination for a Ministry/Department; the seniormost PIB officer.
Ministry of Electronics and Information Technology (MeitY): A Ministry of the Government of India.
Ministry of Information & Broadcasting: A Ministry of the Government of India.
Press Information Bureau (PIB): Government of India's nodal agency to disseminate information to the media.
Information, Education, and Communication (IEC): Refers to strategies used to promote positive behaviour change in a specific health or development area.