On December 17, 2025, the Ministry of Electronics and Information Technology (MeitY) issued an office order, No. HH-18/2/2025-Personnel, appointing Shri Manish Shiva Zole, Deputy Director (PIB), as the Chief of Media & Communications (CMC). This appointment is in line with the Ministry of Information and Broadcasting's D.O. No. M-20011/10/2025- Press, dated November 12, 2025. The CMC will serve as the Single Point of Contact for media engagements and information dissemination across various platforms.
The CMC will report directly to the Secretary (MeitY) and coordinate with AS/JS/GC on Information, Education, and Communication (IEC) matters. Divisions of MeitY must route their media plans through the CMC. TA/DA and working arrangements for the CMC will be handled by MeitY per entitlements.
The order is issued with the approval of Secretary (MeitY) and is effective immediately. P Victor Albuquerque, Deputy Secretary (Pers.), signed the order.
Recipients of the order include Shri Manish Shiva Zole, AS(AS)/AS(Pers.), all Group Coordinators of MeitY, Dir(Pers.)/Dir(NK)/Dir(VT)/Dir(MYSK), Dir(Pers.III)/DS(Fin.)/DS(Genl. Admn.)/US(GC)/US(O&M)/SO(Pers.I)/SO(Pers.II), PAO/DDO, and the Intra-MeitY Portal/MeitY Website Cell. Copies are provided to DG, NIC/DG, STQC Dte., CEO(UIDAI)/DG(ICERT)/CCA, CEOs of all Autonomous Societies and Companies under MeitY, PS to MEIT/PS to MOS(E&IT), OSD/PPS to Secretary, and all DS's/US's.
The attached SOP outlines the roles and duties of the CMC, including conceptualizing and planning campaigns, coordinating media plans with CBC, managing creatives through CBC, advising on campaign strategy, drafting press releases, organizing press conferences, maintaining media liaison, fact-checking, preparing media plans for events, conducting press tours, monitoring media coverage, and coordinating inter-agency communication efforts. The CMC also has administrative, logistical, budgeting, and team management responsibilities. The CMC coordinates with the Ministry for budget planning, places 40% of 'Advertisement & Publicity' funds with the Ministry of I&B as per DoE OM No. 7/53/2019-BA dated 30.04.2025, and manages a team of officials from the client Ministry, ensuring all relevant files are routed through them. Contact for Government of India, Ministry of Information & Broadcasting is located at Shastri Bhawan, New Delhi - 110001. Generated from eOffice by JYOTI YADAV, SO(JY)-O/0 SO(HR), SECTION OFFICER, MSME1 on 10/12/2025 01:41 pm, File No. A-19014/7/2025-HR Section (Computer No. 4032854)
Key Entities Referenced
Chief of Media & Communications (CMC): Single Point of Contact for all matters relating to media engagements and information dissemination for each Ministry, responsible for coordinating media plans, campaigns, and communication strategies.
Ministry of Electronics and Information Technology (MeitY): The ministry for which the Chief of Media & Communications (CMC) is appointed in the primary document.
Ministry of Information & Broadcasting: The ministry that has outlined steps to streamline communication by Press Information Bureau (PIB) officers.
Press Information Bureau (PIB): Its officers will act as single points of contact, strengthening media engagement
Standard Operating Procedure (SOP): Document outlining the roles and duties of the Chief of Media & Communications (CMC).