Dated December 17, 2025, this Office Order announces the appointment of Shri Manish Shiva Zole, Deputy Director (PIB), as Chief of Media & Communications (CMC) for the Ministry of Electronics and Information Technology (MeitY). This appointment is in pursuance of Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025.
The CMC will serve as the Single Point of Contact for all media engagements and information dissemination across various platforms. The CMC will report directly to Secretary (MeitY) and coordinate with AS/JS/GC of the Ministry on Information, Education and Communication (IEC) matters. All Divisions of Meity must route their media plans through the CMC. Expenditure related to the CMC will be borne by MeitY.
The Standard Operating Procedure (SOP) defines the roles and duties of the Chief of Media & Communications (CMC), covering areas such as conceptualizing campaigns, media plan execution, creative production, campaign strategy, drafting press releases, organizing press conferences, media liaison, fact-checking, media plans for events, press tours, monitoring and feedback, and inter-agency coordination. The CMC will coordinate with the Ministry of Information and Broadcasting to place 40% of Advertisement & Publicity funds with them, as per DoE OM No. 7/53/2019-BA dated 30.04.2025.
Key Entities Referenced
Ministry of Electronics and Information Technology (MeitY): The primary ministry responsible for the policy regarding media engagements and information dissemination.
Chief of Media & Communications (CMC): The designated officer in each Ministry/Department responsible for all matters relating to media engagements and information dissemination.
Ministry of Information and Broadcasting: The ministry in coordination with which MeitY is implementing the new communication policy.
Press Information Bureau (PIB): The organization which is streamlining and strengthening communication in various Ministries/Departments. PIB officers are assigned to the CMC.
Standard Operating Procedure (SOP): The document outlining the roles and duties of the Chief of Media & Communications (CMC) in each Ministry/Department.