On 17.12.2025, the Ministry of Electronics and Information Technology (MeitY) issued an Office Order, referencing the Ministry of Information and Broadcasting (MIB) D.O. No. M-20011/10/2025-Press dated 12.11.2025. Shri Manish Shiva Zole, Deputy Director (PIB), has been appointed as Chief of Media & Communications (CMC) for MeitY and will serve as the Single Point of Contact for media engagements and information dissemination across various media platforms.
The CMC will report to Secretary (MeitY) and collaborate with AS/JS/GC on IEC matters. Divisions of MeitY will route their media plans through the CMC. TA/DA expenditures will be handled by MeitY as per entitlement.
The SOPs for the Chief of Media & Communications (CMC) are as follows:
1. Conceptualising, Planning and Release of Funds
2. Media Plan and Execution
3. Creatives
4. Campaign Strategy
5. Drafting & Issuing Press Releases, Rejoinders, FAQs etc.
6. Organizing Press Conferences and Media Interactions
7. Media Liaison & Coordination
8. Publishing of Op-Eds
9. Fact Checking
10. Media Plan for Events
11. Conducting Press Tours
12. Monitoring & Feedback
13. Inter-Agency Coordination
14. Administrative & Logistical Roles
15. Budget & Accounting
16. Team with CMC
Contacts for information and copy recipients include: P Victor Albuquerque (Deputy Secretary (Pers)), Shri Manish Shiva Zole, DG, NIC/DG, STQC Dte., CEO(UIDAI)/DG(ICERT)/CCA, All Secretaries to the Government of India and many more.
Key Entities Referenced
Chief of Media & Communications (CMC): Single point of contact for media engagements and information dissemination within a Ministry or Department, responsible for coordinating media plans and campaign strategies, and reporting to the Secretary of the Ministry.
Ministry of Electronics and Information Technology (MeitY): The ministry for which the Chief of Media & Communications (CMC) is appointed, responsible for facilitating media relations and communication efforts.
Ministry of Information and Broadcasting: This ministry oversees media communication and coordination of Press Information Bureau officers across various ministries and departments.
Press Information Bureau (PIB): Organization with officers to be streamlined within various ministries/departments to strengthen communication efforts, with the senior most PIB officer being appointed as CMC.
Standard Operating Procedure (SOP): A document outlining the roles and duties of the Chief of Media & Communications (CMC) for executing paid and unpaid campaigns, including conceptualizing, planning, execution, and creatives.