As per the Office Order No. HH-18/2/2025-Personnel, dated 17.12.2025, issued by the Government of India, Ministry of Electronics and Information Technology (MeitY), Shri Manish Shiva Zole, Deputy Director (PIB), has been appointed as Chief of Media & Communications (CMC) for MeitY. This appointment is in pursuance of Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025.
The CMC will be the Single Point of Contact for all media engagements and information dissemination for MeitY and will report directly to Secretary (MeitY) and coordinate with AS/JS/GC of this Ministry dealing with Information, Education and Communication (IEC) matters. All Divisions of MeitY will route their media plan for the Ministry's activities/initiatives and response to media, through the CMC. TA/DA expenditures for the CMC will be borne by MeitY.
The order includes a Standard Operating Procedure (SOP) for the CMC's role and duties, outlining responsibilities in areas like conceptualizing campaigns, media planning, creative development, campaign strategy, press releases, media interactions, media liaison, fact-checking, event media plans, press tours, monitoring, inter-agency coordination, administrative duties, and budget management.
The CMC will lead paid campaigns, coordinate with the Ministry for funds, work with CBC on media plans, and ensure creative alignment with the Client Ministry, which also provides a team for support. The CMC coordinates publications, ensures fact-checking, plans media for events, conducts press tours, monitors media, and coordinates with other agencies.
The CMC’s office is to be located in the client Ministry, and all relevant files will be routed through them.
Key Entities Referenced
Chief of Media & Communications (CMC): Single Point of Contact for all matters relating to media engagements and information dissemination.
Ministry of Electronics and Information Technology (MeitY): Ministry responsible for the appointment of the Chief of Media & Communications (CMC) and management of its expenditures.
Ministry of Information & Broadcasting: Ministry that initiated the concept of Chief of Media & Communications (CMC) across all ministries.
Information, Education and Communication (IEC): Matters related to Information, Education, and Communication that the CMC will coordinate on.
Press Information Bureau (PIB): The source of officers for the Chief of Media & Communications (CMC) role and collaborator for fact-checking.