**Executive Summary**
The Ministry of AYUSH will facilitate the signing of a Memorandum of Understanding (MoU) between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited on January 28, 2026, in New Delhi. The partnership aims to build a structured digital framework for promoting authentic AYUSH medicines and wellness products through verified online channels. Union Minister of AYUSH, Shri Prataprao Jadhav will preside over the signing ceremony.
**Key Points / Main Content**
* **General Objectives**
* Collaboration to boost digital visibility, quality compliance, and consumer confidence for AYUSH products.
* Integration of traditional Indian healthcare systems with modern quick commerce ecosystems.
* Positioning AYUSH as a global health and wellness system.
* **MoU Key Features**
* Creation of a dedicated AYUSH storefront on Zepto for easy consumer access to verified products.
* Promotion of AYUSH Quality Mark (AQM) compliance.
* Identification of eligible AYUSH manufacturers by AYUSHEXCIL, especially MSMEs, for digital onboarding.
* Joint consumer awareness initiatives focusing on authentic information and responsible usage of AYUSH products.
* Collaboration on credible educational content about AYUSH systems, validated by AYUSHEXCIL and hosted on Zepto's platform.
**Impact Analysis**
* **AYUSH Manufacturers (especially MSMEs)**
**Impact:** Enables them to tap into India's rapidly growing digital marketplace.
**Action Required:** Should coordinate with AYUSHEXCIL for digital onboarding.
* **Consumers**
**Impact:** Ensures nationwide consumer access to trustworthy and quality-assured AYUSH products.
**Action Required:** Utilize the dedicated AYUSH store front on Zepto to procure verified products.
* **AYUSHEXCIL**
**Impact:** Plays a role in identifying eligible AYUSH manufacturers and validating educational content.
**Action Required:** Identify manufacturers for digital onboarding, validate educational content, and facilitate the MoU.
* **Zepto**
**Impact:** Expected to grow business by providing access to a new category of verified products.
**Action Required:** Host dedicated AYUSH store front and education materials.
Key Entities Referenced
Ministry of AYUSH: The primary ministry facilitating the MoU to promote AYUSH products online.
AYUSHEXCIL: Ayush Export Promotion Council, one of the signatories, responsible for promoting AYUSH exports.
Zepto: A quick commerce company that will host a dedicated AYUSH storefront as part of the MoU.
MoU: Memorandum of Understanding, the central agreement for promoting online access to authentic Ayush products.
New Delhi: The location where the MoU is signed.
AYUSH
AYUSHEXCIL and Zepto to sign MoU for
promoting online access to authentic Ayush
products tomorrow in New Delhi
Union Minister of Ayush, Shri Prataprao Jadhav to preside
over the MoU signing ceremony
Collaboration to boost digital visibility, quality compliance,
and consumer confidence
प्रव तथ: 27 JAN 2026 5:34PM by PIB Delhi
The Ministry of AYUSH will facilitate the signing of a Memorandum of Understanding (MoU) between
the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited on 28 January 2026 in New
Delhi. The partnership aims to build a structured digital framework for promoting authentic AYUSH
medicines and wellness products through verified online channels.
The MoU signing ceremony will be presided over by Union Minister of AYUSH, Shri Prataprao Jadhav in
presence of Secretary Vaidya Rajesh Kotecha. The agreement will be signed by Shri Anurag Sharma,
Chairman, AYUSHEXCIL, and Shri Kaivalya Vohra, Co-Founder, Zepto.
This collaboration marks a significant step toward integrating traditional Indian healthcare systems with
modern quick commerce ecosystems, thereby strengthening the AYUSH sector’s digital reach, consumer
trust, and market access.
Key Features of the MoU:
Creation of a dedicated AYUSH store front on Zepto, enabling consumers to access verified AYUSH
products easily.
Promotion of AYUSH Quality Mark (AQM) compliance to ensure adherence to certified standards and
authenticity.
Identification of eligible AYUSH manufacturers by AYUSHEXCIL, especially among MSMEs, for digital
onboarding.
Joint consumer awareness initiatives focusing on authentic information and responsible usage of AYUSH
products.
Collaboration on credible educational content about AYUSH systems, validated by AYUSHEXCIL and
hosted on Zepto’s platform.
The initiative will empower AYUSH entrepreneurs to tap into India’s rapidly growing digital marketplace
while ensuring nationwide consumer access to trustworthy and quality-assured products. The MoU
supports the Ministry’s broader vision of positioning AYUSH as a global health and wellness system andaligns with the government’s focus on Digital India, Ease of Doing Business, and Make in India
initiatives.
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SR/GS
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इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही