On September 26, 2025, Bharat Coking Coal Limited (BCCL), a subsidiary of Coal India Limited under the Ministry of Coal, launched "Swachhata Hi Seva 2025" and kickstarted preparations for Special Campaign 5.0, reaffirming its commitment to the national mission of a cleaner, greener, and more sustainable India. The campaign was inaugurated with the Swachhata Pledge, administered by Shri M.K. Ramaiah, Director (HR), BCCL. As part of the initiative, BCCL has undertaken Shramdaan drives, plantation under ‘Ek Ped Maa Ke Naam' campaign, beautification of public places, health camps for sanitation workers, and Swachhata Rangoli competitions. BCCL organized cleanliness and awareness drives at high-footfall areas in Dhanbad and sessions such as “Swachhata Ki Pathshala” in Koyla Nagar. BCCL is actively leveraging social media and digital communication platforms. (Release ID: 2171801).
Key Entities Referenced
Ministry of Coal: The central ministry responsible for the administration of coal mining and its regulation in India.
Bharat Coking Coal Limited (BCCL): A subsidiary of Coal India Limited, responsible for coking coal production.
Swachhata Hi Seva 2025: A cleanliness initiative.
Special Campaign 5.0: A special campaign focused on cleanliness.
Swachh Bharat Mission: A national campaign to promote cleanliness and sanitation.
Ministry of Coal
BCCL Launches “Swachhata Hi Seva 2025” and
Kickstarts Preparations for Special Campaign 5.0
Posted On: 26 SEP 2025 5:39PM by PIB Delhi
Bharat Coking Coal Limited (BCCL), a subsidiary of Coal India Limited under the Ministry of Coal, has
launched a series of activities under the “Swachhata Hi Seva 2025” initiative while beginning preparations for
Special Campaign 5.0, reaffirming its commitment to the national mission of a cleaner, greener, and more
sustainable India.
The campaign was inaugurated with the Swachhata Pledge, administered by Shri M.K. Ramaiah, Director
(HR), BCCL, in the presence of officers, employees, and workers. The pledge reflected BCCL’s collective
resolve to treat cleanliness not just as a duty but as a service to the nation.
As part of the initiative, BCCL has undertaken a wide range of activities, including Shramdaan drives,
plantation under ‘Ek Ped Maa Ke Naam’ campaign, beautification of public places, health camps for
sanitation workers, and Swachhata Rangoli competitions. These programs witnessed enthusiastic participation
from employees, students, and local communities, turning cleanliness into a collective habit rather than a one-
time event.
Responding to the call of “Ek Din Ek Ghanta Ek Sath”, BCCL organized extensive cleanliness and awareness
drives at high-footfall areas in Dhanbad. At the same time, sessions such as “Swachhata Ki Pathshala” in
Koyla Nagar inspired young students to become torchbearers of the Swachh Bharat Mission, spreading the
message of hygiene and environmental care within their households and schools.
To widen the campaign’s reach, BCCL is actively leveraging social media and digital communication
platforms, ensuring greater awareness and participation across its operational areas and beyond.
With sustained efforts and the wholehearted involvement of its workforce and stakeholders, BCCL continues
to play a pivotal role in advancing national cleanliness initiatives while reinforcing its reputation as a
responsible and sustainable mining company.****
Shuhaib T/ Durgesh Kumar
(Release ID: 2171801)