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RED HERRING PROSPECTUS
Dated August 4, 2025
(Please read Section 32 of the Companies Act, 2013)
100% Book Built Offer
( Please scan this QR code to view the RH P)
BLUESTONE JEWELLERY AND LIFESTYLE LIMITED
Corporate Identity Number: U72900KA2011PLC059678
REGISTERED OFFICE CORPORATE OFFICE CONTACT PERSON E-MAIL AND TELEPHONE WEBSITE
Site No. 89/2, Lava Kusha Arcade, Munnekolal 302, Dhantak Plaza, Makwana Road, Paras Shah E-mail: www.bluestone.com
Village, Outer Ring Road, Marathahalli, Marol, Andheri (East) Mumbai 400 Company Secretary and investor.relations@bluestone.com
Bangalore 560 037, Karnataka, India 059, Maharashtra, India Compliance Officer Telephone: +91 22 4515 2729
OUR PROMOTER: GAURAV SINGH KUSHWAHA
DETAILS OF THE OFFER TO PUBLIC
Type Fresh issue size^ Offer for sale size Total offer size Eligibility and share reservation among QIBs, NIBs and RIBs
Fresh Issue Up to [●] Equity Up to 13,939,063 Up to [●] Equity The Offer is being made pursuant to Regulation 6(2) of the Securities and Exchange Board of
and Offer for Shares of face value Equity Shares of Shares of face India (Issue of Capital and Disclosure Requirements) Regulations, 2018, as amended (“SEBI
Sale of ₹ 1 each (“Equity face value of ₹ 1 value of ₹ 1 each ICDR Regulations”) as our Company does not fulfil the requirement under Regulations
Shares”) aggregating each aggregating aggregating up to ₹ 6(1)(a), 6(1)(b) and 6(1)(c) of the SEBI ICDR Regulations. For further details, see “Other
up to ₹ 8,200 million. up to ₹ [●]. [●]. Regulatory and Statutory Disclosures – Eligibility for the Offer” on page 442. For details of
share reservation among QIBs, NIBs, and RIBs (each as defined hereinafter), see “Offer
Structure” on page 462.
DETAILS OF THE SELLING SHAREHOLDERS, OFFER FOR SALE AND WEIGHTED AVERAGE COST OF ACQUISITION PER EQUITY SHARE
Name of the selling shareholders Type No. of equity shares offered/amount (in ₹ million) Weighted average cost
of acquisition# per
equity share (₹)
Accel India III (Mauritius) Ltd Selling Shareholder Up to 2,603,915 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 63.68
Saama Capital II, Ltd. Selling Shareholder Up to 4,100,970 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 48.70
Kalaari Capital Partners II, LLC Selling Shareholder Up to 3,536,990 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 59.28
Kalaari Capital Partners Opportunity Fund, Selling Shareholder Up to 452,145 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 82.41
LLC
Iron Pillar Fund I Ltd Selling Shareholder Up to 821,085 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 92.81
Iron Pillar India Fund I Selling Shareholder Up to 493,958 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 82.41
Sunil Kant Munjal (and other partners of Hero Selling Shareholder Up to 1,930,000 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million 262.76
Enterprise Partner Ventures)
# As certified by Rawat & Associates, Chartered Accountants, by way of their certificate dated August 4, 2025. For further details, see “The Offer” on page 102.
RISKS IN RELATION TO THE FIRST OFFER
This being the first public issue of Equity Shares of our Company, there has been no formal market for the Equity Shares. The face value of the Equity Shares is ₹ 1 each. The
Floor Price, Cap Price and Offer Price determined by our Company, in consultation with the Book Running Lead Managers, and on the basis of the assessment of market
demand for the Equity Shares by way of the Book Building Process, as stated under “Basis for Offer Price” on page 162, should not be taken to be indicative of the market
price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the Equity Shares or regarding the price at
which the Equity Shares will be traded after listing.
GENERAL RISK
Investment in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing
their entire investment. Investors are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors
must rely on their own examination of our Company and the Offer, including the risks involved. The Equity Shares in the Offer have not been recommended or approved by
the Securities and Exchange Board of India (the “SEBI”), nor does SEBI guarantee the accuracy or adequacy of the contents of this Red Herring Prospectus. Specific attention
of the investors is invited to “Risk Factors” on page 34.
COMPANY’S AND SELLING SHAREHOLDERS’ ABSOLUTE RESPONSIBILITY
Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Red Herring Prospectus contains all information with regard to our
Company and the Offer, which is material in the context of the Offer, that the information contained in this Red Herring Prospectus is true and correct in all material aspects
and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes
this Red Herring Prospectus as a whole or any of such information or the expression of any such opinions or intentions, misleading in any material respect. Further, each Selling
Shareholder, severally and not jointly, accepts responsibility only for and confirms the statements made or undertaken expressly by them in this Red Herring Prospectus only
to the extent of information specifically pertaining to them and their respective portion of the Offered Shares and assumes responsibility that such statements are true and
correct in all material respects and not misleading in any material respect. Each Selling Shareholder, severally and not jointly, assumes no responsibility for any other statement
in this Red Herring Prospectus, including, inter alia, any other statements made by or relating to our Company or its business or the other Selling Shareholders.
LISTING
The Equity Shares that will be offered through this Red Herring Prospectus are proposed to be listed on the BSE Limited (“BSE”) and National Stock Exchange of India
Limited (“NSE”). For the purposes of the Offer, NSE is the Designated Stock Exchange.
BOOK RUNNING LEAD MANAGERS
Axis Capital Limited Contact person: Harish Patel E-mail: bluestone.ipo@axiscap.in
Telephone: +91 22 4325 2183
IIFL Capital Services Limited Contact person: Aditya Raturi/Mansi E-mail: bluestone.ipo@iiflcap.com
(formerly known as IIFL Securities Limited) Sampat Telephone: +91 22 4646 4728
Kotak Mahindra Capital Company Limited Contact person: Ganesh Rane E-mail: bluestone.ipo@kotak.com
Telephone: +91 22 4336 0000
REGISTRAR TO THE OFFER
KFin Technologies Limited Contact person: M Murali Krishna E-mail: bluestone.ipo@kfintech.com
Telephone: +91 40 6716 2222
BID/OFFER PERIOD
ANCHOR INVESTOR BIDDING DATE(1) Friday, August 8, 2025 BID/OFFER OPENS ON(1) Monday, August 11, BID/OFFER CLOSES ON(2) Wednesday,
2025 August 13, 2025
(1) Our Company, in consultation with the Book Running Lead Managers, may consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bidding
Date shall be one Working Day prior to the Bid/Offer Opening Date.
(2) UPI mandate end time and date shall be at 5:00 pm on the Bid/Offer Closing Date.RED HERRING PROSPECTUS
Dated August 4, 2025
(Please read Section 32 of the Companies Act, 2013)
100% Book Built Offer
BLUESTONE JEWELLERY AND LIFESTYLE LIMITED
Our Company was originally incorporated as “New Age E Commerce Services Private Limited”, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies,
Karnataka (“RoC”) on July 22, 2011. Subsequently, the name of our Company was changed to “BlueStone Jewellery and Lifestyle Private Limited”, pursuant to a fresh certificate of incorporation issued by the RoC on November 25,
2013. Thereafter, our Company was converted to a public limited company and the name of our Company was changed to ‘BlueStone Jewellery and Lifestyle Limited’ pursuant to a fresh certificate of incorporation dated November 8,
2024 issued by the RoC. For details on the change in the name and the registered office of our Company, see “History and Certain Corporate Matters” on page 276.
Registered Office: Site No. 89/2, Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli, Bengaluru 560 037, Karnataka, India | Telephone: +91 80 4514 6904
Corporate Office: 302, Dhantak Plaza, Makwana Road, Marol, Andheri (East) Mumbai- 400 059, Maharashtra, India | Telephone: +91 22 4515 2729
Contact Person: Paras Shah , Company Secretary and Compliance Officer
Telephone: +91 22 4515 2729 | E-mail: investor.relations@bluestone.com | Website: www.bluestone.com
Corporate Identity Number: U72900KA2011PLC059678
OUR PROMOTER: GAURAV SINGH KUSHWAHA
INITIAL PUBLIC OFFER OF UP TO [●] EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH (“EQUITY SHARES”) OF BLUESTONE JEWELLERY AND LIFESTYLE LIMITED (OUR “COMPANY” OR THE
“COMPANY” OR THE “ISSUER”) FOR CASH AT A PRICE OF ₹ [●] PER EQUITY SHARE (THE “OFFER PRICE”) AGGREGATING UP TO ₹ [●] MILLION (THE “OFFER”) COMPRISING A FRESH ISSUE
OF UP TO [●] EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH BY OUR COMPANY AGGREGATING UP TO ₹ 8,200 MILLION (THE “FRESH ISSUE”) AND AN OFFER FOR SALE OF UP TO 13,939,063
EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH (“OFFER FOR SALE”) AGGREGATING UP TO ₹ [●] MILLION, COMPRISING UP TO 2,603,915 EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH
AGGREGATING UP TO ₹ [●] MILLION BY ACCEL INDIA III (MAURITIUS) LTD, UP TO 4,100,970 EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH AGGREGATING UP TO ₹ [●] MILLION BY SAAMA
CAPITAL II, LTD., UP TO 3,536,990 EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH AGGREGATING UP TO ₹ [●] MILLION BY KALAARI CAPITAL PARTNERS II, LLC, UP TO 452,145 EQUITY SHARES
OF FACE VALUE OF ₹ 1 EACH AGGREGATING UP TO ₹ [●] MILLION BY KALAARI CAPITAL PARTNERS OPPORTUNITY FUND, LLC, UP TO 821,085 EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH
AGGREGATING UP TO ₹ [●] MILLION BY IRON PILLAR FUND I LTD, UP TO 493,958 EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH AGGREGATING UP TO ₹ [●] MILLION BY IRON PILLAR INDIA
FUND I, UP TO 1,930,000 EQUITY SHARES OF FACE VALUE OF ₹ 1 EACH AGGREGATING UP TO ₹ [●] MILLION BY SUNIL KANT MUNJAL (AND OTHER PARTNERS OF HERO ENTERPRISE PARTNER
VENTURES) (TOGETHER, THE “SELLING SHAREHOLDERS”, AND SUCH EQUITY SHARES, THE “OFFERED SHARES”). THE OFFER SHALL CONSTITUTE [●]% OF THE POST OFFER PAID-UP
EQUITY SHARE CAPITAL OF OUR COMPANY.
THE FACE VALUE OF THE EQUITY SHARE IS ₹ 1 EACH AND THE OFFER PRICE IS [●] TIMES THE FACE VALUE OF EQUITY SHARE. THE PRICE BAND AND THE MINIMUM BID LOT WILL BE
DETERMINED BY OUR COMPANY IN CONSULTATION WITH THE BRLMs AND WILL BE ADVERTISED IN ALL EDITIONS OF FINANCIAL EXPRESS (A WIDELY CIRCULATED ENGLISH NATIONAL
NEWSPAPER), ALL EDITIONS OF JANSATTA (A WIDELY CIRCULATED HINDI NATIONAL NEWSPAPER) AND BENGALURU EDITION OF VISHWAVANI (A WIDELY CIRCULATED KANNADA
NEWSPAPER, KANNADA BEING THE REGIONAL LANGUAGE OF KARNATAKA, WHERE OUR REGISTERED OFFICE IS LOCATED) AT LEAST TWO WORKING DAYS PRIOR TO THE BID/OFFER
OPENING DATE AND SHALL BE MADE AVAILABLE TO THE STOCK EXCHANGES FOR UPLOADING ON THEIR RESPECTIVE WEBSITES IN ACCORDANCE WITH THE SEBI ICDR REGULATIONS.
In case of any revision in the Price Band, the Bid/Offer Period will be extended by at least three additional Working Days after such revision of the Price Band subject to the Bid/Offer Period not exceeding a total of 10 Working
Days. In case of force majeure, banking strike or unforeseen circumstances, our Company may, in consultation with the Book Running Lead Managers, for reasons to be recorded in writing, extend the Bid/Offer Period for a minimum
of one Working Day, subject to the Bid/Offer Period not exceeding 10 Working Days. Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated by notification to the Stock Exchanges,
by issuing a public notice, and also by indicating the change on the respective websites of the Book Running Lead Managers and at the terminals of the other members of the Syndicate and by intimation to the Self-Certified Syndicate
Banks (“SCSBs”), other Designated Intermediaries and the Sponsor Banks, as applicable.
The Offer is being made in terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957, as amended (the “SCRR”), read with Regulation 31 of the SEBI ICDR Regulations. The Offer is being made through the Book
Building Process in accordance with Regulation 6(2) of the SEBI ICDR Regulations, wherein not less than 75% of the Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs”) (the
“QIB Portion”), of which one-third shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price (the “Anchor Investor Portion”),
in accordance with the SEBI ICDR Regulations. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the QIB Portion (other than the Anchor Investor
Portion) (the “Net QIB Portion”). Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only, subject to valid Bids being received at or above the Offer Price, and the remainder
of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIBs, including Mutual Funds, subject to valid Bids being received at or above the Offer Price. However, if the aggregate demand from Mutual
Funds is less than 5% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs. Further, not more than
15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders (“Non-Institutional Portion”), in accordance with the SEBI ICDR Regulations, of which one-third of the Non-Institutional
Portion shall be available for allocation to Bidders with an application size of more than ₹ 200,000 and up to ₹ 1,000,000 and two-thirds of the Non-Institutional Portion shall be available for allocation to Bidders with an application
size of more than ₹ 1,000,000 and under- subscription in either of these two sub-categories of the Non-Institutional Portion may be allocated to Bidders in the other sub-category of the Non-Institutional Portion in accordance with
the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. Further, not more than 10% of the Offer shall be available for allocation to Retail Individual Portion (“Retail Portion”), in accordance
with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Offer Price. All Bidders (except Anchor Investors) shall mandatorily participate in the Offer only through the Application Supported
by Blocked Amount (“ASBA”) process and shall provide details of their respective bank account (including UPI ID (defined hereinafter) in case of UPI Bidders (defined hereinafter) in which the Bid Amount will be blocked by the
SCSBs or pursuant to the UPI Mechanism, as the case may be. Anchor Investors are not permitted to participate in the Anchor Investor Portion through the ASBA process. For details, see “Offer Procedure” on page 466.
RISKS IN RELATION TO THE FIRST OFFER
This being the first public issue of Equity Shares of our Company, there has been no formal market for the Equity Shares. The face value of the Equity Shares is ₹ 1 each. The Floor Price, Cap Price and Offer Price determined by our
Company, in consultation with the Book Running Lead Managers, in accordance with the SEBI ICDR Regulations and as stated under “Basis for Offer Price” on page 162, should not be taken to be indicative of the market price of
the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing.
GENERAL RISK
Investment in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors are advised to read the
risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer, including the risks involved. The Equity Shares
in the Offer have not been recommended or approved by the SEBI, nor does SEBI guarantee the accuracy or adequacy of the contents of this Red Herring Prospectus. Specific attention of the investors is invited to “Risk Factors” on
page 34.
COMPANY AND SELLING SHAREHOLDERS’ ABSOLUTE RESPONSIBILITY
Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Red Herring Prospectus contains all information with regard to our Company and the Offer, which is material in the context of the
Offer, that the information contained in this Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that
there are no other facts, the omission of which makes this Red Herring Prospectus as a whole or any of such information or the expression of any such opinions or intentions, misleading in any material respect. Further, each Selling
Shareholder, severally and not jointly, accepts responsibility only for and confirms the statements made or undertaken expressly by them in this Red Herring Prospectus only to the extent of information specifically pertaining to them
and their respective portion of the Offered Shares and assumes responsibility that such statements are true and correct in all material respects. Each Selling Shareholder, severally and not jointly, assumes no responsibility for any
other statement in this Red Herring Prospectus, including, inter alia, any other statements made by or relating to our Company or its business or the other Selling Shareholders.
LISTING
The Equity Shares to be offered through this Red Herring Prospectus are proposed to be listed on the Stock Exchanges. Our Company has received in-principle approvals from BSE and NSE for the listing of the Equity Shares
pursuant to their letters each dated February 24, 2025. For the purpose of the Offer, the Designated Stock Exchange shall be NSE. A copy of this Red Herring Prospectus and the Prospectus will be delivered to the RoC for filing, in
accordance with Section 26(4) and 32 of the Companies Act, 2013. For detail of the material contracts and documents that will be available for inspection from the date of this Red Herring Prospectus up to the Bid/Offer Closing
Date, see “Material Contracts and Documents for Inspection” on page 512.
BOOK RUNNING LEAD MANAGERS REGISTRAR TO THE OFFER
Axis Capital Limited IIFL Capital Services Lim ited Kotak Mahindra Capital C ompany Limite d KFin Technologies Limite d
1st Floor, Axis House (formerly known as IIFL Securities Limited) 27 BKC, 1st Floor Selenium, Tower-B, Plot No. - 31 and 32
Pandurang Budhkar Marg 24th Floor, One Lodha Place Plot No. C – 27, G – Block Financial District, Nanakramguda
Worli, Mumbai 400 025 Senapati Bapat Marg, Lower Parel (West) Bandra Kurla Complex, Bandra (East) Serilingampally, Hyderabad, Rangareddi 500 032
Maharashtra, India Mumbai 400 013, Maharashtra, India Mumbai 400 051, Maharashtra, India Telangana, India
Telephone: +91 22 4325 2183 Telephone: +91 22 4646 4728 Telephone: +91 22 4336 0000 Telephone: +91 40 6716 2222
E-mail: bluestone.ipo@axiscap.in E-mail: bluestone.ipo@iiflcap.com E-mail: bluestone.ipo@kotak.com E-mail: bluestone.ipo@kfintech.com
Investor grievance E-mail: complaints@axiscap.in Website: www.iiflcap.in Website: https://investmentbank.kotak.com Investor grievance e-mail:
Website: www.axiscapital.co.in Investor grievance e-mail: ig.ib@iiflcap.com Investor grievance e-mail: kmccredressal@kotak.com einward.ris@kfintech.com
Contact Person: Harish Patel Contact person: Aditya Raturi/Mansi Sampat Contact person: Ganesh Rane Website: www.kfintech.com
SEBI Registration No.: INM000012029 SEBI registration No.: INM000010940 SEBI registration No.: INM000008704 Contact Person: M Murali Krishna
SEBI Registration No.: INR000000221
BID/OFFER PERIOD
BID/OFFER OPENS ON Monday, August 11, 2025 (1) BID/OFFER CLOSES ON Wednesday, August 13, 2025 (2)
(1) Our Company in consultation with the BRLMs, may consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bidding Date shall be one Working Day prior to the
Bid/Offer Opening Date.
(2) UPI mandate end time and date shall be at 5:00 pm on the Bid/Offer Closing Date.TABLE OF CONTENTS
SECTION I – GENERAL .................................................................................................................................... 1
DEFINITIONS AND ABBREVIATIONS...................................................................................................... 1
CERTAIN CONVENTIONS, PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA
AND CURRENCY OF PRESENTATION ................................................................................................... 15
FORWARD-LOOKING STATEMENTS ..................................................................................................... 18
SUMMARY OF THE OFFER DOCUMENT ............................................................................................... 20
SECTION II – RISK FACTORS ...................................................................................................................... 34
SECTION III – INTRODUCTION ................................................................................................................. 102
THE OFFER ................................................................................................................................................ 102
SUMMARY FINANCIAL INFORMATION ............................................................................................. 104
GENERAL INFORMATION...................................................................................................................... 108
CAPITAL STRUCTURE ............................................................................................................................ 117
OBJECTS OF THE OFFER ........................................................................................................................ 152
BASIS FOR OFFER PRICE ....................................................................................................................... 162
STATEMENT OF SPECIAL TAX BENEFITS ......................................................................................... 174
SECTION IV– ABOUT OUR COMPANY .................................................................................................... 181
INDUSTRY OVERVIEW ........................................................................................................................... 181
OUR BUSINESS ......................................................................................................................................... 229
KEY REGULATIONS AND POLICIES IN INDIA .................................................................................. 267
HISTORY AND CERTAIN CORPORATE MATTERS ............................................................................ 276
OUR SUBSIDIARY AND ASSOCIATE ................................................................................................... 288
OUR MANAGEMENT ............................................................................................................................... 291
OUR PROMOTER AND PROMOTER GROUP ....................................................................................... 308
DIVIDEND POLICY .................................................................................................................................. 311
SECTION V – FINANCIAL INFORMATION ............................................................................................. 312
RESTATED FINANCIAL INFORMATION ............................................................................................. 312
OTHER FINANCIAL INFORMATION .................................................................................................... 395
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS ............................................................................................................................................ 396
CAPITALISATION STATEMENT ............................................................................................................ 426
FINANCIAL INDEBTEDNESS ................................................................................................................. 427
SECTION VI – LEGAL AND OTHER INFORMATION ........................................................................... 429
OUTSTANDING LITIGATION AND MATERIAL DEVELOPMENTS ................................................. 429
GOVERNMENT AND OTHER APPROVALS ......................................................................................... 436
OUR GROUP COMPANY ......................................................................................................................... 439
OTHER REGULATORY AND STATUTORY DISCLOSURES .............................................................. 441
SECTION VII – OFFER RELATED INFORMATION ............................................................................... 456
TERMS OF THE OFFER ........................................................................................................................... 456
OFFER STRUCTURE ................................................................................................................................ 462
OFFER PROCEDURE ................................................................................................................................ 466
RESTRICTION ON FOREIGN OWNERSHIP OF INDIAN SECURITIES ............................................. 485
SECTION VIII: DESCRIPTION OF EQUITY SHARES AND TERMS OF THE ARTICLES OF
ASSOCIATION ................................................................................................................................................ 486
SECTION IX – OTHER INFORMATION .................................................................................................... 512
MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION .................................................... 512
DECLARATION .............................................................................................................................................. 516SECTION I – GENERAL
DEFINITIONS AND ABBREVIATIONS
This Red Herring Prospectus uses certain definitions and abbreviations which, unless otherwise specified or the
context otherwise indicates, requires or implies, shall have the meanings as provided below. References to any
legislation, act, regulation, rule, guideline, policy, circular, notification, direction or clarification shall be deemed
to include all amendments, supplements, re-enactments and modifications thereto, from time to time, and any
reference to a statutory provision shall include any subordinate legislation made from time to time thereunder.
Further, the Offer-related terms used but not defined in this Red Herring Prospectus shall have the meaning
ascribed to such terms under the General Information Document (as defined hereinafter). In case of any
inconsistency between the definitions used in this Red Herring Prospectus and the definitions included in the
General Information Document, the definitions used in this Red Herring Prospectus shall prevail.
The words and expressions used but not defined in this Red Herring Prospectus will have the same meaning as
assigned to such terms under the Companies Act, the SEBI Act, the SEBI ICDR Regulations, the SEBI Listing
Regulations, the SCRA, the Depositories Act and the rules and regulations made thereunder, as applicable.
Notwithstanding the foregoing, the terms used in “Objects of the Offer”, “Basis for Offer Price”, “Statement of
Special Tax Benefits”, “Industry Overview”, “Key Regulations and Policies in India”, “History and Certain
Corporate Matters”, “Restated Financial Information”, “Financial Indebtedness”, “Outstanding Litigation
and Material Developments” “Other Regulatory and Statutory Disclosures”, and “Description of Equity
Shares and Terms of Articles of Association” on pages 152, 162, 174, 181, 267, 276, 312, 427, 429, 441 and
486, respectively, shall have the respective meanings ascribed to them in the relevant sections.
General Terms
Term(s) Description
“our Company” or “the BlueStone Jewellery and Lifestyle Limited, a company incorporated under the Companies
Company” or “the Issuer” Act, 1956, whose registered office is situated at Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road, Marathahalli, Bangalore 560 037, Karnataka.
“we”, “us” or “our” Unless the context otherwise indicates or implies, refers to our Company, our Subsidiary
and our Associate (as defined below) on a consolidated basis.
Company Related Terms
Term(s) Description
360 ONE Group 360 ONE Alternates Asset Management Limited and CAT II AIFs managed by 360 ONE
Alternates Asset Management Limited (“360 ONE AAM”)
Articles of Association or The articles of association of our Company, as amended.
Articles or AoA
Associate The associate of our Company as on the date of this Red Herring Prospectus, Redefine
Fashion Private Limited, details in respect of which are disclosed in “Our Subsidiary and
Associate” on page 288.
Audit Committee The audit committee of our Board of Directors, as disclosed in “Our Management –
Committees of the Board – Audit Committee” on page 296.
Auditors or Statutory The statutory auditors of our Company, namely, M S K A & Associates, Chartered
Auditors Accountants.
Board or Board of Directors The board of directors of our Company, as constituted from time to time, including a duly
constituted committee thereof. For details, see “Our Management – Our Board” on page
291.
Chairman The chairman of our Board, namely, Gaurav Singh Kushwaha. For details see “Our
Management – Our Board” on page 291.
Chief Executive Officer The chief executive officer of our Company, being Gaurav Singh Kushwaha. For details see
“Our Management – Key Managerial Personnel” on page 305.
Chief Financial Officer The chief financial officer of our Company, being Rumit Dugar. For details see “Our
Management – Key Managerial Personnel” on page 305.
Company Secretary and The company secretary and compliance officer of our Company, namely, Paras Shah. For
Compliance Officer details see “Our Management − Key Managerial Personnel” on page 305.
Corporate Office The corporate office of our Company situated at 302, Dhantak Plaza, Makwana Road, Marol,
Andheri (East), Mumbai 400 059, Maharashtra, India.
Corporate Social The corporate social responsibility committee of our Board of Directors as disclosed in “Our
Responsibility Committee Management - Committees of the Board - Corporate Social Responsibility Committee” on
or CSR Committee 303.
1Term(s) Description
Director(s) The director(s) on our Board, as appointed from time to time as disclosed in “Our
Management – Our Board” on page 291.
Dividend Policy Dividend distribution policy approved and adopted by our Board on December 10, 2024.
EHPL Ethereal House Private Limited.
Equity Shares The equity shares of our Company of face value of ₹ 1 each.
ESOP 2014 Employee Stock Option Plan 2014, as amended from time to time.
Executive Director(s) The executive Directors on our Board of Directors, as disclosed in “Our Management –
Our Board” on page 291.
Fully Diluted Basis Fully diluted basis, as on a particular date, is calculated based on the total equity shares held
by Shareholders, assuming the exercise of employee stock options under ESOP 2014, vested
as on the respective date.
Group Company(ies) In terms of SEBI ICDR Regulations, the term “group companies” includes (i) companies
(other than Promoter and subsidiaries) with which there were related party transactions as
disclosed in the Restated Consolidated Financial Statements as covered under the applicable
accounting standards, and (ii) any other companies as considered material by our Board, in
accordance with the Materiality Policy, as described in “Our Group Company” on page 439.
Independent Chartered Rawat & Associates, Chartered Accountants.
Accountant or ICA
Independent Director(s) The non-executive independent director(s) of our Company, as disclosed in “Our
Management – Our Board” on page 291.
IPO Committee The IPO committee of our Board constituted to facilitate the Offer process, comprising
Gaurav Singh Kushwaha and Sameer Dileep Nath.
Key Managerial Personnel The key managerial personnel of our Company in terms of Regulation 2(1)(bb) of the SEBI
or KMP ICDR Regulations, and as disclosed in “Our Management – Key Managerial Personnel”
on page 305.
Managing Director or MD The managing director of our Company, namely, Gaurav Singh Kushwaha. For details see
“Our Management − Our Board” on page 291.
Materiality Policy The policy adopted by our Board of Directors on July 16, 2025 for identification of: (i)
material outstanding civil litigation; (ii) group companies; and (iii) outstanding dues to
material creditors, in accordance with the disclosure requirements under the SEBI ICDR
Regulations.
Memorandum of The memorandum of association of our Company, as amended.
Association or
Memorandum or MoA
Nomination and The nomination and remuneration committee of our Board of Directors, as disclosed in “Our
Remuneration Committee Management - Committees of the Board – Nomination and Remuneration Committee” on
page 299.
Non-Executive Nominee The non-executive nominee directors on our Board of Directors as disclosed in “Our
Director(s) Management − Our Board” on page 291.
OCRPS Optionally convertible redeemable preference shares of our Company of face value of ₹ 10
each.
Preference Shares Collectively, Series A CCPS, Series B CCPS, Series B1 CCPS, Series B2 CCPS, Series B3
CCPS, Series C CCPS, Series D CCPS, Series D1 CCPS, Series D2 CCPS, Series D3 CCPS,
Series E CCPS, Series E1 OCRPS, Series E2 CCPS, Series F CCPS, Series G CCPS and
Series H CCPS.
Promoter The promoter of our Company, namely, Gaurav Singh Kushwaha. For details see “Our
Promoter and Promoter Group − Our Promoter” on page 308.
Promoter Group The persons and entities constituting the promoter group of our Company in terms of
Regulation 2(1)(pp) of the SEBI ICDR Regulations, as disclosed in “Our Promoter and
Promoter Group − Promoter Group” on page 309.
Redefine CCPS Compulsorily convertible preference shares of RFPL
Redefine Amended SHA Amended and Restated Shareholders’ agreement dated January 30, 2025 between RFPL,
Sankar Bora, Deepan Babu, Bharat Mahajan, Deepak Patil, Saikot Das, Raveen Sastry,
Accel India VII (Mauritius) Limited and our Company.
Redefine SSA Share subscription agreement dated November 11, 2024 between RFPL, Sankar Bora,
Deepan Babu, Bharat Mahajan, Deepak Patil and our Company.
Registered Office The registered office of our Company situated at Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road, Marathahalli, Bangalore 560037, Karnataka, India.
Registrar of Companies or Registrar of Companies, Karnataka at Bangalore.
RoC
Restated Financial The restated financial information of the Company, comprising (i) the restated consolidated
Information statement of assets and liabilities as at March 31, 2025, the restated consolidated statement
of profit and loss (including other comprehensive income), the restated consolidated
statement of changes in equity and the restated consolidated statement of cash flows of the
Company for the financial year ended March 31, 2025; and (ii) the restated standalone
2Term(s) Description
statement of assets and liabilities as at March 31, 2024 and March 31, 2023, the restated
standalone statement of profit and loss (including other comprehensive income), the restated
standalone statement of changes in equity and the restated standalone statement of cash
flows of the Company for the financial years ended March 31, 2024 and March 31, 2023,
along with the summary statement of material accounting policies, and other explanatory
information for the financial years ended March 31, 2025, March 31, 2024 and March 31,
2023 and derived from our audited financial for the years ended March 31, 2025, March 31,
2024 and March 31, 2023, each prepared in accordance with Ind AS and restated in terms of
the requirements of Section 26 of Part I of Chapter III of the Companies Act, the SEBI ICDR
Regulations and the Guidance Note on “Reports in Company Prospectuses (Revised 2019)”
issued by ICAI, as amended from time to time.
RFPL Redefine Fashion Private Limited.
Risk Management The risk management committee of our Board of Directors as disclosed in “Our
Committee Management- Committees of the Board – Risk Management Committee” on page 302.
Senior Managerial Senior management of our Company in accordance with Regulation 2(1)(bbbb) of the SEBI
Personnel or SMP ICDR Regulations, as described in “Our Management – Senior Managerial Personnel” on
page 305.
Series A CCPS Series A compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series B CCPS Series B compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series B1 CCPS Series B1 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series B2 CCPS Series B2 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series B3 CCPS Series B3 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series C CCPS Series C compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series D CCPS Series D compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series D1 CCPS Series D1 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series D2 CCPS Series D2 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series D3 CCPS Series D3 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series E CCPS Series E compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series E1 OCRPS Series E1 optionally convertible redeemable preference shares of our Company of face value
of ₹ 10 each.
Series E2 CCPS Series E2 compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series F CCPS Series F compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series G CCPS Series G compulsorily convertible preference shares of our Company of face value of ₹ 10
each.
Series H CCPS Series H compulsorily convertible preference shares of our Company of face value of ₹ 1
each.
SHA Amendment The amendment agreement dated August 3, 2024 to the Shareholders’ Agreement, entered
Agreement between the parties to SHA, Deepinder Goyal, Vijayaraghavan G, Nezone Enterprise Private
Limited, Stride Ventures Debt Fund II, Stride Ventures Debt Fund III, Alteria Capital Fund
II - Scheme I (acting through its trustee, Orbis Trusteeship Services Private Limited), IvyCap
Ventures Trust Fund – III, Sunil S Mehta, Pratithi Growth Fund I, Twin And Bull
Opportunities Fund – 1, Girnar Growth Ventures LLP, OHM Enterprises, Ashwin Kedia,
NV Holdings Limited, IE Venture Fund Follow-on I, 360 ONE Special Opportunities Fund
– Series 12, 360 ONE Private Equity Fund - Series 2, 360 ONE Large Value Fund - Series
1, 360 ONE Large Value Fund - Series 2, 360 ONE Large Value Fund - Series 4, 360 ONE
Large Value Fund - Series 5, 360 ONE Large Value Fund - Series 9, 360 ONE Large Value
Fund - Series 10, 360 ONE Large Value Fund - Series 11, 360 ONE Large Value Fund -
Series 15, 360 ONE Large Value Fund - Series 16, 360 ONE Large Value Fund - Series 18,
360 ONE Large Value Fund - Series 20, Karan Bhagat, InnoVen Capital India Fund,
Prabhushree Trading Private Limited, Upkaran Singh Chawla, Sankar Bora, Harbir Dhingra,
Iron Pillar II WH Ltd., 360 One Special Opportunities Fund – Series 13, Trifecta Venture
Debt Fund – III (collectively the “Amended SHA Investors”), and Ganesh Krishnan,
3Term(s) Description
SAMA Family Trust, Jewelweb Ventures LLP, Midas Deals Private Limited, Touchstone
Venture LLP, Mukesh Lakshmichand Mer and our Company.
SHA or Shareholders’ The amended and restated shareholders’ agreement dated May 12, 2022 executed by and
Agreement between (i) Company, (ii) Gaurav Singh Kushwaha, (iii) Ganesh Krishnan, Srinivas
Anumolu, SAMA Family Trust, (iv) RNT Associates Private Limited, (v) Accel India III
(Mauritius) Ltd, Accel Growth III Holdings (Mauritius) Ltd., (vi) Saama Capital II, Ltd.,
(vii) Kalaari Capital Partners Opportunity Fund, LLC, Kalaari Capital Partners II, LLC,
(viii) IvyCap Ventures Trust – Fund 1, Vistra ITCL (India) Limited as Trustee of IvyCap
Ventures Trust – Fund 2, (ix) DF International Private Partners, (x) Iron Pillar Fund I Ltd,
Iron Pillar India Fund I, New Growth Comtrade Private Limited, OBOR Capital PCC – Cell
A, Fermont Capital LLC, Avanz EM Partnerships Fund II, SPC, (xi) RB Investments Pte
Ltd., (xii) Bluestone Jewellery and Lifestyle Private Limited Management Stock Transfer
Trust, (xiii) Gaurav Deepak, (xiv) Innoven Capital India Private Limited, (xv) Saurabh
Mehta, (xvi) Esha Parnami, (xvii) Ashoka Pte. Ltd., (xviii) Japonica Holdings Pte. Ltd., (xix)
Brainstorm Capital, (xx) Nitin Rajput, (xxi) Raveen Sastry, (xxii) Hero Enterprise Partner
Ventures (collectively, the “Specific Investors”) and (xxiii) IIFL Seed Ventures Fund I,
together with the deed of adherence cum amendment agreement thereto dated September 21,
2023 between (i) our Company, (ii) Gaurav Singh Kushwaha, (iii) IE Venture Investment
Fund II, (iv) 360 One Large Value Fund – Series 13 (acting through the 360 ONE Alternates
Asset Management Limited), 360 One Special Opportunities Fund Series 11 (acting through
the 360 ONE Alternates Asset Management Limited), 360 One Seed Ventures Fund – Series
2 (acting through the 360 ONE Alternates Asset Management Limited), (v) partners of
NKSquared (acting through any of its partner(s)), (vi) partners of Kamath Associate (acting
through any of its partner(s)) (vii) Accel India VII (Mauritius) Ltd and the Specific Investors,
and further amended by way of the SHA Amendment Agreement.
Shareholders The shareholders of our Company, from time to time.
Stakeholders Relationship The stakeholder’s relationship committee of our Board of Directors, as disclosed in “Our
Committee Management − Committees of the Board – Stakeholders’ Relationship Committee” on
page 301.
Subsidiary The subsidiary of our Company as on the date of this Red Herring Prospectus, Ethereal
House Private Limited, details in respect of which are disclosed in “Our Subsidiary and
Associate” on page 288.
Offer related terms
Term Description
Abridged Prospectus The memorandum containing such salient features of a prospectus as may be specified by
SEBI in this regard.
Acknowledgement Slip The slip or document issued by the relevant Designated Intermediary(ies) to a Bidder as proof
of registration of the Bid cum Application Form.
Addendum The addendum dated June 19, 2025 to the draft red herring prospectus dated December 11,
2024 filed by our Company with SEBI and Stock Exchanges.
Allot or Allotment or Allotment of the Equity Shares pursuant to the Fresh Issue and transfer of the Offered Shares
Allotted pursuant to the Offer for Sale, in each case to the successful Bidders.
Allotment Advice A note or advice or intimation of Allotment sent to the successful Bidder who has been or is
to be Allotted the Equity Shares after the Basis of Allotment has been approved by the
Designated Stock Exchange.
Allottee A successful Bidder to whom the Equity Shares are Allotted.
Anchor Investor Allocation The price at which Equity Shares will be allocated to the Anchor Investors in terms of this
Price Red Herring Prospectus and the Prospectus. The Anchor Investor Allocation Price shall be
determined by our Company in consultation with the BRLMs.
Anchor Investor The application form used by an Anchor Investor to make a Bid in the Anchor Investor
Application Form Portion in accordance with the requirements specified under the SEBI ICDR Regulations and
which will be considered as an application for Allotment in terms of this Red Herring
Prospectus and the Prospectus.
Anchor Investor Bidding The day, prior to and after which, the BRLMs will not accept any Bids from Anchor
Date Investors, being one Working Day prior to the Bid/Offer Opening Date, on which Bids by
Anchor Investors shall be submitted, and allocation to the Anchor Investors shall be
completed.
Anchor Investor Offer The final price at which the Equity Shares will be Allotted to Anchor Investors in terms of
Price this Red Herring Prospectus and the Prospectus, which price will be equal to or higher than
the Offer Price but not higher than the Cap Price.
The Anchor Investor Offer Price will be decided by our Company in consultation with the
BRLMs.
4Term Description
Anchor Investor Pay-in With respect to Anchor Investor(s), the Anchor Investor Biding Date, and in the event the
Date Anchor Investor Allocation Price is lower than the Offer Price, not later than one Working
Day after the Bid/Offer Closing Date and not later than the time on such day specified in the
revised CAN.
Up to 60% of the QIB Portion, which may be allocated by our Company in consultation with
the BRLMs, to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR
Regulations.
One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds,
subject to valid Bids being received from domestic Mutual Funds at or above the Anchor
Investor Allocation Price, in accordance with the SEBI ICDR Regulations.
Anchor Investor(s) A Qualified Institutional Buyer, who applies under the Anchor Investor Portion in
accordance with the SEBI ICDR Regulations and this Red Herring Prospectus who has Bid
for an amount of at least ₹ 100 million.
Application Supported by An application, whether physical or electronic, used by ASBA Bidders to make a Bid and to
Blocked Amount or ASBA authorise an SCSB to block the Bid Amount in the relevant ASBA Account and will include
applications made by UPI Bidders using the UPI Mechanism where the Bid Amount will be
blocked upon acceptance of the UPI Mandate Request.
ASBA Account A bank account maintained with an SCSB by an ASBA Bidder, as specified in the ASBA
Form submitted by ASBA Bidders, for blocking the Bid Amount mentioned in the relevant
ASBA Form, which may be blocked by such SCSB or the account of the UPI Bidders blocked
upon acceptance of a UPI Mandate Request made by the UPI Bidder using the UPI
Mechanism, to the extent of the Bid Amount of the ASBA Bidder.
ASBA Bid A Bid made by an ASBA Bidder.
ASBA Bidders All Bidder(s), except Anchor Investors.
ASBA Form An application form, whether physical or electronic, used by ASBA Bidders to submit Bids
which will be considered as the application for Allotment in terms of this Red Herring
Prospectus and the Prospectus.
Axis Axis Capital Limited.
Bankers to the Offer Collectively, the Escrow Collection Bank, the Refund Bank, the Public Offer Account Bank
and the Sponsor Banks, as the case may be.
Basis of Allotment The basis on which the Equity Shares will be Allotted to successful Bidders under the Offer,
as disclosed in “Offer Procedure” on page 466.
Bid Amount In relation to each Bid, the highest value of the Bids indicated in the Bid cum Application
Form and in the case of Retail Individual Bidders, Bidding at the Cut-off Price, the Cap Price
multiplied by the number of Equity Shares Bid for by such Retail Individual Bidder, and
mentioned in the Bid cum Application Form and payable by the Bidder or blocked in the
ASBA Account of the ASBA Bidder, as the case may be, upon submission of such Bid.
Bid cum Application Form The Anchor Investor Application Form or the ASBA Form, as the case may be.
Bid Lot [●] Equity Shares of face value of ₹ 1 each and in multiples of [●] Equity Shares of face
value of ₹ 1 each thereafter.
Bid(s) An indication to make an offer during the Bid/Offer Period by ASBA Bidders pursuant to
submission of the ASBA Form, or during the Anchor Investor Bidding Date by the Anchor
Investors pursuant to submission of the Anchor Investor Application Form, to subscribe to
or purchase the Equity Shares at a price within the Price Band, including all revisions and
modifications thereto, in accordance with the SEBI ICDR Regulations and this Red Herring
Prospectus and the relevant Bid cum Application Form. The term “Bidding” shall be
construed accordingly.
Bid/Offer Closing Date Except in relation to any Bids received from the Anchor Investors, the date after which the
Designated Intermediaries shall not accept any Bids, which shall be notified in will be
advertised in all the editions of Financial Express (a widely circulated English national
newspaper), all editions of Jansatta (a widely circulated Hindi national newspaper) and
Bengaluru edition of Vishwavani(a widely circulated Kannada newspaper, (Kannada being
the regional language of Karnataka, where our Registered Office is located).
Our Company may, in consultation with the BRLMs, consider closing the Bid/Offer Period
for QIBs one Working Day prior to the Bid/Offer Closing Date in accordance with the SEBI
ICDR Regulations. In case of any revision, the extended Bid/Offer Closing Date shall be
widely disseminated by notification to the Stock Exchanges and shall also be notified on the
websites of the BRLMs and at the terminals of the Syndicate Members and communicated
to the Designated Intermediaries and the Sponsor Banks, which shall also be notified in an
advertisement in the same newspapers in which the Bid/Offer Opening Date was published,
as required under the SEBI ICDR Regulations.
Bid/Offer Opening Date Except in relation to any Bids received from Anchor Investors, the date on which the
Designated Intermediaries shall start accepting Bids, which shall be notified in all editions
of Financial Express (a widely circulated English national newspaper), all editions of Jansatta
(a widely circulated Hindi national newspaper) and Bengaluru edition of Vishwavani (a
5Term Description
widely circulated Kannada newspaper), Kannada being the regional language of Karnataka,
where our Registered Office is located.
Bid/Offer Period Except in relation to Anchor Investors, the period between the Bid/Offer Opening Date and
the Bid/Offer Closing Date, inclusive of both days, during which prospective Bidders can
submit their Bids, including any revisions thereof.
Bidder or Applicant Any prospective investor who makes a Bid pursuant to the terms of this Red Herring
Prospectus and the Bid cum Application Form and unless otherwise stated or implied,
includes an Anchor Investor.
Bidding Centres Centres at which the Designated Intermediaries shall accept the ASBA Forms, i.e., the
Designated Branches for SCSBs, Specified Locations for the Syndicate, Broker Centres for
Registered Brokers, Designated RTA Locations for RTAs, and Designated CDP Locations
for CDPs.
Book Building Process The book building process as described in Schedule XIII of the SEBI ICDR Regulations, in
terms of which the Offer is being made.
Book Running Lead The book running lead managers to the Offer, being Axis, IIFL and Kotak.
Managers or BRLMs
Broker Centres The broker centres notified by the Stock Exchanges where ASBA Bidders can submit the
ASBA Forms to a Registered Broker (in case of UPI Bidders, only using UPI Mechanism).
The details of such Broker Centres, along with the names and contact details of the Registered
Brokers are available on the respective websites of the Stock Exchanges (www.bseindia.com
and www.nseindia.com), updated from time to time.
CAN or Confirmation of Notice or intimation of allocation of the Equity Shares to be sent to Anchor Investors, who
Allocation Note have been allocated the Equity Shares, after the Anchor Investor Bidding Date.
Cap Price The higher end of the Price Band, subject to any revision thereto, above which the Offer
Price and Anchor Investor Offer Price will not be finalised and above which no Bids will be
accepted, and which shall be at least 105% of the Floor Price and shall not be more than
120% of the Floor Price.
Cash Escrow and Sponsor The agreement dated August 4, 2025 entered into among our Company, the Selling
Banks Agreement Shareholders, the Registrar to the Offer, the BRLMs, and the Bankers to the Offer for
collection of the Bid Amounts from Anchor Investors, transfer of funds to the Public Offer
Account and where applicable remitting refunds of the amounts collected from Anchor
Investors, on the terms and conditions thereof.
Client ID Client identification number maintained with one of the Depositories in relation to a
dematerialised account.
Collecting Depository A depository participant, as defined under the Depositories Act and registered with SEBI and
Participant or CDP who is eligible to procure Bids at the Designated CDP Locations in terms of the UPI
Circulars, issued by SEBI as per the list available on the websites of the Stock Exchanges, as
updated from time to time.
Cut-off Price The Offer Price, finalised by our Company in consultation with the BRLMs, which shall be
any price within the Price Band. Only Retail Individual Bidders bidding in the Retail Portion
are entitled to Bid at the Cut-off Price. No other category of Bidders is entitled to Bid at the
Cut-off Price.
Demographic Details The demographic details of the Bidders including the Bidder’s address, name of the Bidder’s
father/husband, investor status, occupation, bank account details and UPI ID, as applicable.
Designated Branches Such branches of the SCSBs which will collect the ASBA Forms used by the ASBA Bidders
and a list of which is available on the website of the SEBI at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes and updated from time
to time, or any such other website as may be prescribed by the SEBI.
Designated CDP Locations Such centres of the CDPs where ASBA Bidders can submit the ASBA Forms. The details of
such Designated CDP Locations, along with the names and contact details of the CDPs
eligible to accept ASBA Forms are available on the respective websites of the Stock
Exchanges (www.bseindia.com and www.nseindia.com) and updated from time to time.
Designated Date The date on which funds are transferred by the Escrow Collection Bank from the Escrow
Account(s) to the Public Offer Account or the Refund Account, as the case may be, and/or
the instructions are issued to the SCSBs (in case of Retail Individual Bidders using the UPI
Mechanism, instruction issued through the Sponsor Banks) for the transfer of amounts
blocked by the SCSBs in the ASBA Accounts to the Public Offer Account or the Refund
Account, as the case may be, in terms of this Red Herring Prospectus and the Prospectus
following which Equity Shares will be Allotted in the Offer.
Designated Intermediaries Collectively, the members of the Syndicate, sub-syndicate or agents, SCSBs (other than in
relation to Bidders using the UPI Mechanism), Registered Brokers, CDPs and RTAs, who
are authorised to collect. Bid cum Application Forms from the relevant Bidders, in relation
to the Offer.
6Term Description
In relation to ASBA Forms submitted by Retail Individual Bidders by authorising an SCSB
to block the Bid Amount in the ASBA Account, Designated Intermediaries shall mean
SCSBs.
In relation to ASBA Forms submitted by UPI Bidders where the Bid Amount will be blocked
upon acceptance of UPI Mandate Request by such UPI Bidder, as the case may be, using the
UPI Mechanism, Designated Intermediaries shall mean Syndicate, sub-Syndicate/agents,
Registered Brokers, CDPs, SCSBs and RTAs.
In relation to ASBA Forms submitted by QIBs and Non-Institutional Bidders (not using the
UPI Mechanism), Designated Intermediaries shall mean Syndicate, sub-Syndicate/agents,
SCSBs, Registered Brokers, the CDPs and RTAs.
Designated RTA Locations Such locations of the RTAs where Bidders can submit the ASBA Forms to the RTAs. The
details of such Designated RTA Locations, along with names and contact details of the RTAs
eligible to accept ASBA Forms are available on the respective websites of the Stock
Exchanges (www.bseindia.com and www.nseindia.com).
Designated SCSB Such branches of the SCSBs which shall collect the ASBA Forms, a list of which is available
Branches on the website of SEBI at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes or at such other website
as may be prescribed by SEBI from time to time.
Designated Stock NSE.
Exchange
Draft Red Herring The draft red herring prospectus dated December 11, 2024 read with Addendum dated June
Prospectus or DRHP 19, 2025, filed with SEBI and issued in accordance with the SEBI ICDR Regulations, which
does not contain complete particulars of the price at which the Equity Shares will be allotted
and the size of the Offer, including any addenda or corrigenda thereto.
Eligible FPI(s) FPI(s) that are eligible to participate in the Offer in terms of applicable law and from such
jurisdictions outside India where it is not unlawful to make an offer/ invitation under the
Offer and in relation to whom the Bid cum Application Form and this Red Herring Prospectus
constitutes an invitation to purchase the Equity Shares.
Eligible NRI(s) NRI(s) that are eligible to participate in the Offer in terms of applicable law and from
jurisdictions outside India where it is not unlawful to make an offer or invitation under the
Offer and in relation to whom this Red Herring Prospectus and the Bid Cum Application
Form constitutes an invitation to subscribe or purchase the Equity Shares.
Escrow Accounts The ‘no-lien’ and ‘non-interest bearing’ accounts opened with the Escrow Collection Bank
and in whose favour the Anchor Investors will transfer money through direct credit or NACH
or NEFT or RTGS in respect of the Bid Amount when submitting a Bid.
Escrow Collection Bank The bank, which is a clearing member and registered with SEBI as a banker to an issue under
the Securities and Exchange Board of India (Bankers to an Issue) Regulations, 1994 and with
whom the Escrow Account has been opened, in this case, being Kotak Mahindra Bank
Limited.
First Bidder The Bidder whose name appears first in the Bid cum Application Form or the Revision Form
and in case of joint Bids, whose name appears as the first holder of the beneficiary account
held in joint names.
Floor Price The lower end of the Price Band, subject to any revisions thereof, at or above which the Offer
Price and Anchor Investor Offer Price will be finalised and below which no Bids will be
accepted, and which shall not be less than the face value of the Equity Shares.
Fresh Issue The issue of up to [●] Equity Shares of face value of ₹ 1 each aggregating up to ₹ 8,200
million by our Company.
Fugitive Economic An individual who is declared a fugitive economic offender under Section 12 of the Fugitive
Offender Economic Offenders Act, 2018.
General Information The General Information Document for investing in public issues prepared and issued in
Document or GID accordance with the circular (SEBI/HO/CFD/DIL1/CIR/P/2020/37) dated March 17, 2020,
issued by SEBI and the UPI Circulars, as amended from time to time. The General
Information Document shall be available on the websites of the Stock Exchanges and the
BRLMs.
Gross Proceeds The gross proceeds of the Fresh Issue that will be available to our Company.
IIFL IIFL Capital Services Limited (formerly known as IIFL Securities Limited).
Kotak Kotak Mahindra Capital Company Limited.
Monitoring Agency CARE Ratings Limited.
Monitoring Agency The monitoring agency agreement dated August 4, 2025 entered into between our Company
Agreement and the Monitoring Agency.
Mutual Fund Portion Up to 5% of the QIB Portion or [●] Equity Shares of face value of ₹ 1 each which shall be
available for allocation to Mutual Funds only, on a proportionate basis, subject to valid Bids
being received at or above the Offer Price.
Mutual Fund(s) Mutual fund(s) registered with the SEBI under the Securities and Exchange Board of India
(Mutual Funds) Regulations, 1996.
7Term Description
Net Proceeds Gross Proceeds from the Fresh Issue less our Company’s share of the Offer related expenses.
For further details regarding the use of the Net Proceeds and the Offer related expenses, see
“Objects of the Offer” on page 152.
Net QIB Portion The portion of the QIB Portion less the number of Equity Shares Allocated to the Anchor
Investors.
Non-Institutional All Bidders, including FPIs other than individuals, corporate bodies and family offices,
Bidders/Non-Institutional registered with SEBI that are not QIBs (including Anchor Investors) or Retail Individual
Investors or NIB/NII Bidders who have Bid for Equity Shares for an amount of more than ₹ 200,000 (but not
including NRIs other than Eligible NRIs).
Non-Institutional Portion The portion of the Offer, being not more than 15% of the Offer or [●] Equity Shares of face
value of ₹ 1 each, which will be made available for allocation to Non-Institutional Bidders
of which one-third of the Non-Institutional Portion shall be available for allocation to Bidders
with an application size of more than ₹ 200,000 and up to ₹ 1,000,000 and two-thirds of the
Non-Institutional Portion shall be available for allocation to Bidders with an application size
of more than ₹ 1,000,000, provided that under-subscription in either of these two sub-
categories of Non-Institutional Portion may be allocated to Bidders in the other sub-category
of Non-Institutional Portion in accordance with the SEBI ICDR Regulations, subject to valid
Bids being received at or above the Offer Price.
Offer The initial public offer of [●] Equity Shares of face value of ₹ 1 each for cash at a price of ₹
[●] each, aggregating up to ₹ [●] million comprising the Fresh Issue and Offer for Sale.
Offer Agreement The agreement dated December 11, 2024, entered into among our Company the Selling
Shareholders and the BRLMs, pursuant to which certain arrangements are agreed to in
relation to the Offer.
Offer for Sale The offer for sale of up to 13,939,063 Equity Shares of face value of ₹ 1 each aggregating up
to ₹ [●] million by the Selling Shareholders.
Offer Price The final price (within the Price Band) at which Equity Shares will be Allotted to the
successful Bidders (except for the Anchor Investors), in terms of this Red Herring Prospectus
and the Prospectus.
Equity Shares will be Allotted to Anchor Investors at the Anchor Investor Offer Price which
will be decided by our Company in consultation with the BRLMs, in terms of this Red
Herring Prospectus. The Offer Price will be determined by our Company, in consultation
with the BRLMs, on the Pricing Date in accordance with the Book Building Process and this
Red Herring Prospectus.
Offer Proceeds The Net Proceeds, and the proceeds of the Offer for Sale which shall be available to the
Selling Shareholders. For further information about use of the Offer Proceeds, see “Objects
of the Offer” on page 152.
Offered Shares Up to 13,939,063 Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million
being offered for sale by the Selling Shareholders in the Offer for Sale.
Price Band Price band of a minimum price of ₹ [●] per Equity Share of face value of ₹ 1 each (i.e., the
Floor Price) and the maximum price of ₹ [●] per Equity Share of face value of ₹ 1 each (i.e.,
the Cap Price), including any revisions thereof. The Price Band and the minimum Bid Lot
for the Offer will be decided by our Company, in consultation with the BRLMs and shall be
advertised in all editions of the English national daily newspaper Financial Express, all
editions of the Hindi national daily newspaper Jansatta and Bengaluru edition of the Kannada
daily newspaper Vishwavani (Kannada being the regional language of Karnataka, where our
Registered Office is located), each with wide circulation, at least two Working Days prior to
the Bid/Offer Opening Date and shall be made available to the Stock Exchanges for the
purpose of uploading on their respective websites.
Pricing Date The date on which our Company in consultation with the BRLMs, shall finalise the Offer
Price.
Promoter’s Contribution Minimum Promoter’s contribution in accordance with Regulation 14 and Regulation 16(1)
of the SEBI ICDR Regulations
Prospectus The prospectus for the Offer to be filed with the RoC on or after the Pricing Date in
accordance with the provisions of Section 26 of the Companies Act, 2013 and the SEBI ICDR
Regulations, and containing, inter alia, the Offer Price that is determined at the end of the
Book Building Process, the size of the Offer and certain other information, including any
addenda or corrigenda thereto.
Public Offer Account Bank The bank which is a clearing member and registered with the SEBI as a banker to an issue
under the SEBI BTI Regulations, with which the Public Offer Account has been opened,
being Axis Bank Limited.
Public Offer Account ‘No-lien’ and ‘non-interest-bearing’ bank account opened in accordance with Section 40(3)
of the Companies Act, 2013, with the Public Offer Account Bank to receive money from the
Escrow Accounts and the ASBA Accounts maintained with the SCSBs on the Designated
Date.
8Term Description
QIB Portion The portion of the Offer (including the Anchor Investor Portion) being not less than 75% of
the Offer or not more than [●] Equity Shares of face value of ₹ 1 each which shall be available
for allocation to QIBs (including Anchor Investors), subject to valid Bids being received at
or above the Offer Price or Anchor Investor Offer Price (for Anchor Investors).
Qualified Institutional A qualified institutional buyer as defined under Regulation 2(1)(ss) of the SEBI ICDR
Buyer(s) or QIB Bidders or Regulations.
QIBs
RedSeer RedSeer Management Consulting Private Limited.
RedSeer Report The report titled “Industry Report on Jewellery Market in India” dated July 15, 2025,
prepared and issued by RedSeer, which has been commissioned and paid for by our Company
exclusively for the purposes of the Offer.
Red Herring Prospectus or The Red Herring Prospectus dated August 4, 2025, issued in accordance with Section 32 of
RHP the Companies Act, 2013, and the provisions of the SEBI ICDR Regulations, which does not
have complete particulars of the price at which the Equity Shares will be Allotted and the
size of the Offer, including any addenda or corrigenda thereto
Refund Account(s) The account opened with the Refund Bank from which refunds, if any, of the whole or part
of the Bid Amount shall be made to Anchor Investors.
Refund Bank The bank is a clearing member registered with SEBI under the SEBI BTI Regulations, with
whom the Refund Account has been opened, in this case being Kotak Mahindra Bank
Limited.
Registered Brokers Stock brokers registered with SEBI under the Securities and Exchange Board of India (Stock
Brokers) Regulations, 1992 and the stock exchanges having nationwide terminals, other than
the Members of the Syndicate.
Registrar Agreement The agreement dated December 11, 2024 entered into between our Company, the Selling
Shareholders and the Registrar to the Offer in relation to the responsibilities and obligations
of the Registrar to the Offer pertaining to the Offer.
Registrar and Share Registrar and share transfer agents registered with SEBI and eligible to procure Bids from
Transfer Agents or RTAs relevant Bidders at the Designated RTA Locations in terms of the SEBI RTA Master
Circular, issued by SEBI, as per the list available on the websites of BSE and NSE, and the
UPI Circulars.
Registrar to the Offer or KFin Technologies Limited.
Registrar
Retail Individual Bidders Individual Bidders who have Bid for Equity Shares for an amount of not more than ₹ 200,000
or RIBs in any of the bidding options in the Offer (including HUFs applying through the karta and
Eligible NRIs).
Retail Portion Portion of the Offer being not more than 10% of the Offer consisting of [●] Equity Shares of
face value of ₹ 1 each which shall be available for allocation to Retail Individual Bidders
(subject to valid Bids being received at or above the Offer Price).
Revision Form The form used by the Bidders to modify the quantity of Equity Shares or the Bid Amount in
their Bid cum Application Forms or any previous Revision Forms. QIBs and Non-
Institutional Bidders are not allowed to withdraw or lower their Bids (in terms of the quantity
of Equity Shares or the Bid Amount) at any stage. Retail Individual Bidders can revise their
Bids during the Bid/Offer Period and withdraw their Bids until the Bid/Offer Closing Date.
Self-Certified Syndicate The banks registered with SEBI, offering services in relation to ASBA (other than through
Banks or SCSBs UPI Mechanism), a list of which is available on the website of SEBI at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=34 or
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=35 or such
other website as updated from time to time, and (ii) The banks registered with SEBI, enabled
for UPI Mechanism, a list of which is available on the website of SEBI at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=40 or such
other website as updated from time to time
Applications through UPI in the Offer can be made only through the SCSBs mobile
applications (apps) whose name appears on the SEBI website. A list of SCSBs and mobile
application, which, are live for applying in public issues using UPI Mechanism is appearing
in the “list of mobile applications for using UPI in Public Issues” displayed on the SEBI
website at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=43. The
said list shall be updated on the SEBI website from time to time
Selling Shareholders Accel India III (Mauritius) Ltd, Saama Capital II, Ltd., Kalaari Capital Partners II, LLC,
Kalaari Capital Partners Opportunity Fund, LLC, Iron Pillar Fund I Ltd and Iron Pillar India
Fund I, Sunil Kant Munjal (and other partners of Hero Enterprise Partner Ventures).
Share Escrow Agent KFin Technologies Limited
9Term Description
Share Escrow Agreement The agreement dated July 25, 2025 entered into by the Selling Shareholders, our Company
and the Share Escrow Agent in connection with the transfer of the Offered Shares by the
Selling Shareholders and credit of such Equity Shares to the demat account of the Allottees.
Specified Locations Bidding Centres where the Syndicate shall accept ASBA Forms from the Bidders, a list of
which is which is available on the website of SEBI (www.sebi.gov.in) and updated from time
to time.
Specified Securities Specified securities means ‘equity shares’ and ‘convertible securities’ as defined under
Regulation 2(1)(eee) of SEBI ICDR Regulations.
Sponsor Banks Axis Bank Limited and Kotak Mahindra Bank Limited, being the Bankers to the Offer
registered with SEBI, which have been appointed by our Company to act as a conduit
between the Stock Exchanges and NPCI to push the mandate collect requests and / or
payment instructions of the Retail Individual Bidders and carry out any other responsibilities,
in terms of the UPI Circulars.
Syndicate Agreement The agreement dated August 4, 2025 entered into among the members of the Syndicate, our
Company, the Selling Shareholders, and the Registrar to the Offer in relation to the collection
of Bid cum Application Forms by the Syndicate
Syndicate Members Syndicate members as defined under Regulation 2(1)(hhh) of the SEBI ICDR Regulations,
in this case being Kotak Securities Limited.
Syndicate or members of Collectively, the BRLMs and the Syndicate Members.
the Syndicate
Underwriters [●].
Underwriting Agreement The agreement to be entered into among our Company, the Selling Shareholders, and the
Underwriters, on or after the Pricing Date but before filing of the Prospectus with the RoC.
UPI Unified payments interface, which is an instant payment mechanism developed by NPCI.
UPI Bidders Collectively, individual investors who applied as (i) Retail Individual Investors in the Retail
Category; and (ii) Non-Institutional Investors with a Bid size of up to ₹500,000 in the Non-
Institutional Category bidding under the UPI Mechanism through ASBA Form(s) submitted
with Syndicate Members, Registered Brokers, Collecting Depository Participants and
Registrar and Share Transfer Agents.
In accordance with the SEBI ICDR Master Circular, all individual investors applying in
public issues where the application amount is up to ₹500,000 are required to use UPI
Mechanism and are required to provide their UPI ID in the Bid cum Application Form
submitted with: (i) a syndicate member, (ii) a stock broker registered with a recognized stock
exchange (whose name is mentioned on the website of the stock exchange as eligible for such
activity), (iii) a depository participant (whose name is mentioned on the website of the stock
exchange as eligible for such activity), and (iv) a registrar to an issue and share transfer agent
(whose name is mentioned on the website of the stock exchange as eligible for such activity).
UPI Circulars Collectively, SEBI RTA Master Circular (to the extent that such circulars pertain to the UPI
Mechanism), SEBI ICDR Master Circular, along with the circulars issued by the Stock
Exchanges in this regard, including the circular issued by the NSE having reference number
25/2022 dated August 3, 2022, and the circular issued by BSE having reference number
20220803-40 dated August 3, 2022 and any subsequent circulars or notifications issued by
SEBI or Stock Exchanges in this regard.
UPI ID An ID created on UPI for single-window mobile payment system developed by the NPCI.
UPI Mandate Request A request (intimating the UPI Bidder by way of a notification on the UPI linked mobile
application as disclosed by SCSBs on the website of SEBI and by way of an SMS on directing
the UPI Bidder to such UPI linked mobile application) to the UPI Bidder initiated by the
Sponsor Banks to authorise blocking of funds on the UPI application equivalent to Bid
Amount and subsequent debit of funds in case of Allotment.
UPI Mechanism The bidding mechanism that may be used by an UPI Bidder in accordance with the UPI
Circulars to make an ASBA Bid in the Offer.
UPI PIN Password to authenticate UPI transaction.
Working Day(s) All days on which commercial banks in Mumbai, India are open for business; provided
however, with reference to (a) announcement of Price Band; and (b) Bid/Offer Period, the
term Working Day shall mean all days, excluding Saturdays, Sundays and public holidays,
on which commercial banks in Mumbai are open for business; and (c) the time period
between the Bid/Offer Closing Date and the listing of the Equity Shares on the Stock
Exchanges, “Working Day” shall mean all trading days of the Stock Exchanges, excluding
Sundays and bank holidays, as per circulars issued by SEBI, including the UPI Circulars.
Key Performance Indicators
10Term Description
Adjusted EBITDA EBITDA plus ESOP charge plus franchisee commission. Franchisee commission includes
minimum guarantee on the franchisee deposits and the margin paid to the Franchisees over
and above the minimum guarantee (forms part of brokerage and commission in our
Restated Financial Information).
Average Inventory Average of the sum of opening inventory plus closing inventory.
Average Order Value or Average Order Value refers to the average ticket size for peers.
AOV
Capital Employed Total equity plus non-current borrowings plus current borrowings (including gold metal
loan).
EBITDA EBITDA is calculated as loss before tax less other income plus depreciation and
amortization expense plus finance cost plus fair value through profit or loss (one-time loss
in Fiscal 2022).
EBITDA Margin EBITDA Margin is calculated as EBITDA as a percentage of revenue from operations.
Gross Debt Non-current borrowings plus current borrowings (including gold metal loan).
Gross Margin Gross Margin is calculated as gross profit divided by revenues from operations.
Gross Profit Gross Profit is calculated as revenue from operations less cost of raw materials consumed
plus change in inventory.
Inventory Turnover Ratio Inventory Turnover Ratio is calculated as revenue from operations divided by the average
inventory for the year (calculated as the average between the opening and closing inventory
for the year).
Net Debt (without GML) Gross Debt excluding GML less cash and bank balances.
Net Debt (with GML) Gross Debt less cash and bank balances (including all unrestricted bank deposits and
mutual funds, including deposits for gold metal loans).
Net Debt/ Equity (without Net Debt without GML divided by total equity.
GML)
Net Debt / Equity (With Net Debt with GML divided by Total Equity
GML)
Number of customers Number of customers refers to the total count of unique customers who have made and
retained a purchase till date
PAT Profit after tax.
PAT Margin Profit after tax as a percentage of revenue from operations.
Same Store Sales Growth Same Store Sales Growth represents the period-over-period percentage change in net
revenue from operations of all stores which are operational for more than 12 months for
the reported Fiscal.
Selling and Marketing costs Advertising expense plus selling or promotional expenses.
Studded jewellery Studded jewellery refers to jewellery pieces that prominently feature gemstones or precious
stones. These stones, such as diamonds, rubies, etc., are set into jewellery to add colour
and value. (Source: RedSeer Report)
Industry and business-related terms
Term Description
Aggregate Square Footage Aggregate Square Footage refers to the total area for our retail store operations.
Average Sale Price Average Sale Price refers to total revenue from sales divided by number of units sold.
BIS Bureau of Indian Standards.
Capital Employed Total equity plus non-current borrowings plus current borrowings (including gold metal
loan).
CNC Computer Numerical Control technology through which we are able to produce intricate
and highly detailed designs with exceptional accuracy
Collection Collection is defined as a set of jewellery designs created with a specific theme
Company Stores Company owned stores
D2C or DTC Direct-to-customer.
GDP Gross Domestic Product.
GMROI Gross Margin of Inventory Turnover Ratio which has been calculated as Gross margins x
Inventory Turnover Ratio (Inventory Turnover Ratio has been calculated as Operating
Revenue/ Average Inventory)
Number of sessions Number of sessions refers to the number of sessions logged in by the users on our
website/android/iOS application.
PIN Postal Index Number
POS Point of Sale
Rental Expense Rental Expense is calculated as the total rental paid by the Company for all stores, offices
and manufacturing facilities.
Tier-I cities Tier-I cities is defined as Mumbai Region, Delhi-NCR, Kolkata, Hyderabad, Chennai,
Bengaluru, Ahmedabad, Pune. (Source: RedSeer Report)
11Term Description
Tier-II cities Tier-II cities is defined as cities with a population greater than 10 lakhs. (Source: RedSeer
Report)
Tier-III cities Tier-III cities is defined as all other cities besides covered above. (Source: RedSeer Report)
Unique online sessions Total number of sessions by all users on our website or mobile application
Conventional Terms/Abbreviations
Term Description
AGM Annual general meeting.
Alternative Investment Alternative investment funds as defined in and registered under the SEBI AIF Regulations.
Funds or AIFs
BSE BSE Limited.
CAGR Compounded annual growth rate.
Category I AIF AIFs who are registered as “Category I Alternative Investment Funds” under the SEBI AIF
Regulations.
Category I FPIs FPIs registered as “Category I foreign portfolio investors” under the SEBI FPI Regulations.
Category II AIF AIFs who are registered as “Category II Alternative Investment Funds” under the SEBI AIF
Regulations.
Category II FPIs FPIs registered as “Category II foreign portfolio investors” under the SEBI FPI Regulations.
Category III AIF AIFs who are registered as “Category III Alternative Investment Funds” under the SEBI AIF
Regulations.
CDSL Central Depository Services (India) Limited.
CIN Corporate identity number.
Companies Act or The Companies Act, 2013, read with the rules, regulations, clarifications, circulars,
Companies Act, 2013 notifications, and amendments notified thereunder.
Companies Act, 1956 The erstwhile Companies Act, 1956, read with the rules, regulations, clarifications, circulars
and modifications notified thereunder.
CRM Customer relationship management.
CSR Corporate social responsibility.
Depositories NSDL and CDSL.
Depositories Act Depositories Act, 1996.
DIN Director identification number.
DP ID Depository Participant’s identity number.
DP or Depository A depository participant as defined under the Depositories Act.
Participant
DPIIT Department of Promotion of Industry and Internal Trade, Ministry of Commerce and
Industry, Government of India.
EGM Extraordinary general meeting.
EPS Earnings per share.
ERP Enterprise resource planning
FDI Foreign direct investment.
FDI Policy Consolidated Foreign Direct Investment Policy notified by the DPIIT through notification
dated October 15, 2020 effective from October 15, 2020.
FEMA Foreign Exchange Management Act, 1999, read with rules and regulations notified
thereunder.
FEMA Rules The Foreign Exchange Management (Non-debt Instruments) Rules, 2019.
Financial Year or Fiscal or The period of 12 months commencing on April 1 of the immediately preceding calendar
FY year and ending March 31 of that calendar year.
FPIs Foreign portfolio investors as defined in and registered with SEBI under the SEBI FPI
Regulations.
Fraudulent Borrower Fraudulent borrower as defined under Regulation 2(1)(lll) of the SEBI ICDR Regulations.
FTA Free Trade Agreement.
FVCI Foreign venture capital investors (as defined under the SEBI FVCI Regulations) registered
with SEBI.
GAAR General anti-avoidance rules.
GDP Gross domestic product.
Government of India or The Government of India.
Central Government or GoI
GST Goods and services tax.
HUF(s) Hindu undivided family(ies).
ICAI The Institute of Chartered Accountants of India.
IFRS International Financial Reporting Standards of the International Accounting Standards
Board.
12Term Description
Income Tax Act Income-tax Act, 1961.
Ind AS Indian Accounting Standards notified under Section 133 of the Companies Act, 2013 and
referred to in the Ind AS Rules.
Ind AS 24 Indian Accounting Standard 24 on Related Party Disclosure issued by the MCA.
Ind AS Rules Companies (Indian Accounting Standards) Rules, 2015.
Indian GAAP Generally Accepted Accounting Principles in India notified under Section 133 of the
Companies Act, 2013, read together with Rule 7 of the Companies (Accounts) Rules, 2014
and Companies (Accounting Standards) Amendment Rules, 2016.
INR or Rupee or ₹ or Rs Indian Rupee, the official currency of the Republic of India.
IPO Initial public offer.
IRDAI Insurance Regulatory and Development Authority of India.
IST Indian standard time.
IT Information technology.
MCA Ministry of Corporate Affairs, Government of India.
MSME Micro, small and medium enterprises.
Mutual Funds Mutual fund(s) registered with the SEBI under the Securities and Exchange Board of India
(Mutual Funds) Regulations, 1996.
N.A. Not applicable.
NACH National Automated Clearing House.
National Investment Fund National Investment Fund set up by resolution F. No. 2/3/2005-DD-II dated November 23,
2005 of the GoI, published in the Gazette of India.
NAV Net asset value.
NCLT National Company Law Tribunal.
NEFT National electronic fund transfer.
NPCI National Payments Corporation of India.
NR or Non-resident A person resident outside India, as defined under the FEMA, including Eligible NRIs, FPIs
and FVCIs registered with the SEBI.
NRI A person resident outside India, who is a citizen of India.
NSDL National Securities Depository Limited.
NSE National Stock Exchange of India Limited.
OCB or Overseas Corporate A company, partnership, society or other corporate body owned directly or indirectly to the
Body extent of at least 60% by NRIs including overseas trusts, in which not less than 60% of
beneficial interest is irrevocably held by NRIs directly or indirectly and which was in
existence on October 3, 2003, and immediately before such date had taken benefits under
the general permission granted to OCBs under FEMA. OCBs are not allowed to invest in
the Offer.
OMS Order management system.
p.a. Per annum.
P/E Ratio Price/earnings ratio.
PAN Permanent account number allotted under the Income Tax Act.
PAT Profit after tax.
PMS Production management system.
PoS Point-of-sales.
RBI The Reserve Bank of India.
Regulation S Regulation S under the U.S. Securities Act.
ROE Return on Equity or PAT as a percentage of Net Worth.
RTGS Real time gross settlement.
SCORES SEBI complaints redress system.
SCRA Securities Contracts (Regulation) Act, 1956.
SCRR Securities Contracts (Regulation) Rules, 1957.
SEBI Securities and Exchange Board of India constituted under the SEBI Act.
SEBI Act Securities and Exchange Board of India Act, 1992.
SEBI AIF Regulations Securities and Exchange Board of India (Alternative Investment Funds) Regulations, 2012.
SEBI BTI Regulations Securities and Exchange Board of India (Bankers to an Issue) Regulations, 1994.
SEBI FPI Regulations Securities and Exchange Board of India (Foreign Portfolio Investors) Regulations, 2019.
SEBI FVCI Regulations Securities and Exchange Board of India (Foreign Venture Capital Investors Regulations,
2000.
SEBI ICDR Master Circular The SEBI master circular no. SEBI/HO/CFD/PoD-1/P/CIR/2024/0154 dated November 11,
2024.
SEBI ICDR Regulations Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements)
Regulations, 2018.
SEBI Insider Trading Securities and Exchange Board of India (Prohibition of Insider Trading), Regulations, 2015.
Regulations
13Term Description
SEBI Listing Regulations Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements)
Regulations, 2015.
SEBI Merchant Bankers Securities and Exchange Board of India (Merchant Bankers) Regulations, 1992.
Regulations
SEBI Mutual Fund Securities and Exchange Board of India (Mutual Funds) Regulations, 1996.
Regulations
SEBI RTA Master Circular The SEBI master circular no. SEBI/HO/MIRSD/MIRSD-PoD/P/CIR/2025/91 dated June
23, 2025.
SEBI SBEB Regulations Securities and Exchange Board of India (Share Based Employee Benefits and Sweat Equity)
Regulations, 2021.
SEBI Takeover Regulations Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers)
Regulations, 2011.
SEBI VCF Regulations The erstwhile Securities and Exchange Board of India (Venture Capital Fund) Regulations,
1996, as repealed pursuant to the SEBI AIF Regulations.
SMS Short message service.
Stock Exchanges BSE and NSE.
Systemically Important In the context of a Bidder, a non-banking financial company registered with the RBI and
NBFCs or NBFC-SI having a net worth of more than ₹ 5,000 million as per its last audited financial statements.
TAN Tax deduction and collection account number.
U. S. Securities Act United States Securities Act, 1933.
U.S. GAAP United States Generally Accepted Accounting Principles.
US$ or USD or US Dollar United States Dollar, the official currency of the United States of America.
USA or U.S. or US United States of America.
VAT Value added tax.
VCFs Venture capital funds as defined in and registered with SEBI under the SEBI VCF
Regulations or the SEBI AIF Regulations, as the case may be.
Wilful Defaulter Wilful Defaulter as defined under Regulation 2(1)(lll) of the SEBI ICDR Regulations.
Year or calendar year Unless the context otherwise requires, shall mean the 12 month period ending December 31.
14CERTAIN CONVENTIONS, PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA
AND CURRENCY OF PRESENTATION
Certain Conventions
All references to “India” in this Red Herring Prospectus are to the Republic of India and its territories and
possessions and all references herein to the “Government”, “Indian Government”, “GoI”, “Central Government”
or the “State Government” are to the Government of India, central or state, as applicable. All references to the
“US”, the “U.S.” the “USA” or the “United States” are to the United States of America and its territories and
possessions including any state of the United States of America, Puerto Rico, the U.S. Virgin Islands, Guam,
American Samoa, Wake Island and the Northern Mariana Islands and the District of Columbia.
Unless otherwise specified, all information in this Red Herring Prospectus is as of the date of this Red Herring
Prospectus any time mentioned in this Red Herring Prospectus is in Indian Standard Time (“IST”). Unless
indicated otherwise, all references to a year in this Red Herring Prospectus are to a calendar year.
Unless stated otherwise, all references to page numbers in this Red Herring Prospectus are to the page numbers
of this Red Herring Prospectus.
Financial Data
Our Company’s financial year commences on April 1 of the immediately preceding calendar year and ends on
March 31 of that particular calendar year. Unless stated otherwise, all references in this Red Herring Prospectus
to the terms “Fiscal” or “Financial Year” or “FY” unless stated otherwise, are to the 12-month period commencing
on April 1 of the immediately preceding calendar year and ending on March 31 of that particular calendar year.
Unless stated otherwise or where the context otherwise requires, the financial information and financial ratios in
this Red Herring Prospectus is derived from the Restated Financial Information.
The restated financial information of the Company, comprising (i) the restated consolidated statement of assets
and liabilities as at March 31, 2025, the restated consolidated statement of profit and loss (including other
comprehensive income), the restated consolidated statement of changes in equity and the restated consolidated
statement of cash flows of the Company for the financial year ended March 31, 2025; and (ii) the restated
standalone statement of assets and liabilities as at March 31, 2024 and March 31, 2023, the restated standalone
statement of profit and loss (including other comprehensive income), the restated standalone statement of changes
in equity and the restated standalone statement of cash flows of the Company for the financial years ended March
31, 2024 and March 31, 2023, along with the summary statement of material accounting policies, and other
explanatory information for the financial years ended March 31, 2025, March 31, 2024 and March 31, 2023 and
derived from our audited financial for the years ended March 31, 2025, March 31, 2024 and March 31, 2023, each
prepared in accordance with Ind AS and restated in terms of the requirements of Section 26 of Part I of Chapter
III of the Companies Act, the SEBI ICDR Regulations and the Guidance Note on “Reports in Company
Prospectuses (Revised 2019)” issued by ICAI, as amended from time to time.
For further information, see “Restated Financial Information” on page 312.
In this Red Herring Prospectus, any discrepancies in any table between the total and the sums of the amounts
listed are due to rounding off. All figures in decimals have been rounded off to the second decimal and all
percentage figures have been rounded off to two decimal places. In certain instances, (i) the sum or percentage
change of such numbers may not conform exactly to the total figure given; and (ii) the sum of the numbers in a
column or row in certain tables may not conform exactly to the total figure given for that column or row. However,
where any figures that may have been sourced from third-party industry sources are rounded-off to other than two
decimal points in their respective sources, such figures appear in this Red Herring Prospectus as rounded-off to
such number of decimal points as provided in such respective sources.
Unless the context otherwise indicates, any percentage amounts, or ratios (excluding certain operational metrics),
relating to the financial information of our Company as set forth in “Risk Factors”, “Our Business”, “Other
Financial Information” and “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” and on pages 34, 229, 395 and 396, respectively, and elsewhere in this Red Herring Prospectus have
been calculated on the basis of amounts derived from our Restated Financial Information.
15Non-GAAP Financial Measures
Certain Non-GAAP financial measures relating to our financial performance such as, EBITDA, net-worth, net
asset value per Equity Share (together, “Non-GAAP Measures”), and certain other industry metrics and financial
parameters have been included in this Red Herring Prospectus. We compute and disclose such financial measures
relating to our financial performance as we consider such information, when taken collectively with financial
measures prepared in accordance with Ind AS, to be useful measures of our business and financial performance
for investors and other users. These Non-GAAP Measures and other information relating to our financial and
operational performance may not be computed on the basis of any standard methodology that is applicable across
the industry and therefore may not be comparable to financial measures of similar nomenclature that may be
computed and presented by other companies and are not measures of operating performance, liquidity,
profitability or cash flows defined by Ind AS. Such supplemental financial and operational information should not
be considered in isolation or as a substitute for an analysis of our financial information prepared in accordance
with Ind AS and presented in the form of the Restated Financial Information disclosed elsewhere in this Red
Herring Prospectus. Additionally, there are significant differences between Ind AS, U.S. GAAP and IFRS. Our
Company does not provide reconciliation of its financial information to IFRS or U.S. GAAP. Our Company has
not attempted to explain those differences or quantify their impact on the financial data included in this Red
Herring Prospectus and it is urged that you consult your own advisors regarding such differences and their impact
on our financial data. Accordingly, the degree to which the financial information included in this Red Herring
Prospectus will provide meaningful information is entirely dependent on the reader’s level of familiarity with
Indian accounting policies and practices, the Companies Act, Ind AS and the SEBI ICDR Regulations. Any
reliance by persons not familiar with Indian accounting policies and practices on the financial disclosures
presented in this Red Herring Prospectus should, accordingly, be limited. For risks relating to significant
differences between Ind AS and other accounting principles, see “Risk Factors – Significant differences exist
between Ind AS and other accounting principles, such as U.S. GAAP and IFRS, which investors may be more
familiar with and may consider them material to their assessment of our financial condition.” on page 92. For
further details see “Management’s Discussion and Analysis of Financial Condition and Results of Operations”
on page 396.
Currency and Units of Presentation
All references to:
• “Rupees” or “₹” or “INR” or “Rs.” are to Indian Rupee, the official currency of the Republic of India;
and
• “USD” or “US$” or “$” are to United States Dollar, the official currency of the United States of America.
Our Company has presented certain numerical information in this Red Herring Prospectus in “million” units or in
whole numbers where the numbers have been too small to represent in such units. One million represents
1,000,000, one billion represents 1,000,000,000 and one trillion represents 1,000,000,000,000. One lakh
represents 100,000 and one crore represents 10,000,000.
Figures sourced from third-party industry sources may be expressed in denominations other than millions or may
be rounded off to other than two decimal points in the respective sources, and such figures have been expressed
in this Red Herring Prospectus in such denominations or rounded-off to such number of decimal points as provided
in such respective sources.
Exchange Rates
This Red Herring Prospectus contains conversion of certain other currency amounts into Indian Rupees that have
been presented solely to comply with the SEBI ICDR Regulations. These conversions should not be construed as
a representation that these currency amounts could have been, or can be converted into Indian Rupees, at any
particular rate or at all.
The following table sets forth, for the dates indicated, information with respect to the exchange rate between the
Indian Rupee and other currencies:
(Amount in ₹, unless otherwise specified)
Currency March 31, 2025* March 31, 2024* March 31, 2023
1 USD 85.58 83.37 82.11
Source: Foreign exchange reference rates as available on www.fbil.org.in
16Note: Exchange rate is rounded off to two decimal points.
* In the event that any of the aforementioned date is a public holiday, the previous calendar day not being a public holiday has been
considered..
Please note that the above exchange rates have been provided for indicative purposes only and the amounts
reflected in our Restated Financial Information may not have been converted using any of the above- mentioned
exchange rates.
Industry and Market Data
Unless stated otherwise, information pertaining to the industry in which our Company operates and market data
used in this Red Herring Prospectus has been obtained or derived from the RedSeer Report and publicly available
information as well as other industry publications and sources.
RedSeer is an independent agency which has no relationship with our Company, our Promoter, any of our
Directors, KMPs, SMPs, Subsidiary, Associate or the Book Running Lead Managers. The RedSeer Report has
been commissioned by and paid for by our Company pursuant to an engagement letter with Redseer Strategy
Consultants Private Limited dated April 22, 2024, exclusively for the purposes of confirming our understanding
of the industry in which our Company operates, in connection with the Offer. The RedSeer Report is available on
the website of our Company at www.bluestone.com/investor-relations.html until the Bid/ Offer Closing Date.
RedSeer has, through its letter dated July 15, 2025 accorded its consent to use the RedSeer Report in this Red
Herring Prospectus.
No investment decisions should be based on such information. Although we believe that the industry and market
data used in this Red Herring Prospectus is reliable, the data used in these sources may have been re-classified by
us for the purposes of presentation. Data from these sources may also not be comparable.
The extent to which the market and industry data used in this Red Herring Prospectus is meaningful depends on
the reader’s familiarity with and understanding of the methodologies used in compiling such data. There are no
standard data gathering methodologies in the industry in which business of our Company is conducted, and
methodologies and assumptions may vary widely among different industry sources. Such data involves risks,
uncertainties and numerous assumptions and is subject to change based on various factors, including those
discussed in “Risk Factors – Industry information included in this Red Herring Prospectus has been derived
from a third party industry report prepared by RedSeer Management Consulting Private Limited, exclusively
commissioned and paid for by us.” on page 91.
In accordance with the SEBI ICDR Regulations, “Basis for Offer Price” on page 162 includes information relating
to our peer group companies. The data included herein includes excerpts from the RedSeer Report. There are no
parts, data or information (which may be relevant for the proposed Offer), that have been left out or changed in
any manner. Data from these sources may also not be comparable. Such industry and third-party related
information have been derived from publicly available sources. Such industry sources and publications are also
prepared based on information as at specific dates and may no longer be current or reflect current trends.
Notice to Prospective Investors in the United States
The Equity Shares have not been recommended by any U.S. federal or state securities commission or regulatory
authority. Further, the foregoing authorities have not confirmed the accuracy or determined the adequacy of this
Red Herring Prospectus or approved or disapproved the Equity Shares. Any representation to the contrary is a
criminal offence in the United States. In making an investment decision, investors must rely on their own
examination of our Company and the terms of this Offer, including the merits and risks involved. The Equity
Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended or any other
applicable law of the United States and, unless so registered, may not be offered or sold within the United States
except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S.
Securities Act and applicable state securities laws. Accordingly, the Equity Shares are being offered and sold (a)
in the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule
144A under the U.S. Securities Act) pursuant to the private placement exemption set out in Section 4(a) of the
U.S. Securities Act and (b) outside the United States in reliance on Regulation S and the applicable laws of the
jurisdiction where those offers and sales occur.
The Equity Shares have not been and will not be registered, listed or otherwise qualified in any other jurisdiction
outside India and may not be offered or sold, and Bids may not be made, by persons in any such jurisdiction
except in compliance with the applicable laws of such jurisdiction.
17FORWARD-LOOKING STATEMENTS
This Red Herring Prospectus contains certain statements which are not statements of historical fact and may be
described as “forward-looking statements”. These forward-looking statements include statements which can
generally be identified by words or phrases such as “aim”, “anticipate”, “are likely”, “believe”, “continue”, “can”,
“could”, “expect”, “estimate”, “intend”, “may”, “likely”, “objective”, “plan”, “project”, “propose”, “shall”, “will
continue”, “seek to”, “will achieve”, “will likely”, “will pursue” or other words or phrases of similar import.
Similarly, statements that describe the strategies, objectives, plans or goals of our Company and statements
regarding our expected financial conditions, results of operations, business plans and prospects are also forward-
looking statements. These forward-looking statements include statements as to our business strategy, plans,
revenue and profitability (including, without limitation, any financial or operating projections or forecasts) and
other matters discussed in this Red Herring Prospectus that are not historical facts. However, these are not the
exclusive means of identifying forward-looking statements.
These forward-looking statements are based on our current plans, estimates, presumptions and expectations and
actual results may differ materially from those suggested by such forward-looking statements. All forward-looking
statements are subject to risks, uncertainties and assumptions about us that could cause actual results to differ
materially from those contemplated by the relevant forward-looking statement. This may be due to risks or
uncertainties associated with our expectations with respect to, but not limited to, regulatory changes pertaining to
the industries we cater to and our ability to respond to them, our ability to successfully implement our strategies,
our growth and expansion, technological changes, our exposure to market risks, general economic and political
conditions in India and globally, which have an impact on our business activities or investments, the monetary
and fiscal policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates,
equity prices or other rates or prices, the performance of the financial markets in India and globally, changes in
domestic laws, regulations and taxes, changes in competition in our industry and incidence of any natural
calamities and/or acts of violence.
Certain important factors that could cause actual results to differ materially from our expectations include, but are
not limited to, the following:
• We have not generated any profits since inception. We have experienced loss of ₹ 2,218.37 million, ₹
1,422.36 million and ₹ 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total
equity of ₹ 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely
affect our operations, financial conditions, and the trading price of our Equity Shares.
• There have been certain instances of non-compliances, including with respect to certain secretarial/
regulatory filings for corporate actions taken by our Company in the past. Consequently, we may be subject
to regulatory actions and penalties for any such non-compliance and our business, financial condition and
reputation may be adversely affected.
• Our Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who
place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025, 2024
and 2023, respectively. If we fail to convert existing customers into repeat customers or acquire new
customers or fail to do so in a cost-effective manner, we may not be able to increase revenue or maintain
profitability. Further, if we fail maintain Average Order Value levels, which was ₹ 47,671.26, ₹ 41,204.71
and ₹ 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, we may not be able to sustain our revenue base
and margins, which would have a material adverse effect on our business and results of operations.
• We purchase and manufacture inventory in anticipation of sales. Our inventory was ₹ 16,525.47 million, ₹
9,912.21 million and ₹ 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If we fail to
manage our inventory effectively, our business and results of operations could be adversely affected.
• Our Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders. Any
exercise of such pledge by the lender could dilute his shareholding, which may adversely affect our business
and future prospectus.
• We have witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to ₹
6,658.28 million and ₹ 1,811.64 million, respectively. Any negative cash flows in the future would adversely
affect our cash flow requirements, which may adversely affect our ability to operate our business and our
financial condition.
18• Our Company will not receive any proceeds from the Offer for Sale.
• Our Statutory Auditors have included certain emphasis of matters in their examination report.
• The seasonality of our business affects our quarterly results and places an increased strain on our operations.
• Under-utilization of our existing manufacturing facilities and an inability to effectively utilize our
manufacturing capacities could have an adverse effect on our business, future prospects, and future financial
performance.
For a further discussion of factors that could cause our actual results to differ from expectations, see “Risk
Factors”, “Our Business” and “Management’s Discussion and Analysis of Financial Conditions and Results
of Operations” on pages 34, 229 and 396, respectively. By their nature, certain market risk disclosures are only
estimates and could be materially different from what actually occurs in the future. As a result, actual future gains
or losses could be materially different from those that have been estimated. Forward-looking statements reflect
our current views as of the date of this Red Herring Prospectus and are not a guarantee of future performance.
These statements are based on our management’s belief and assumptions, which in turn are based on currently
available information. Although we believe that the assumptions on which such statements are based are
reasonable, any such assumptions as well as statements based on them could prove to be inaccurate.
We cannot assure investors that the expectations reflected in these forward-looking statements will prove to be
correct. Given these uncertainties, investors are cautioned not to place undue reliance on such forward-looking
statements and not to regard such statements as a guarantee of future performance.
Neither our Company, our Directors, our Promoter, the Selling Shareholders, the BRLMs nor the Syndicate or
any of their respective affiliates have any obligation to update or otherwise revise any statements reflecting
circumstances arising after the date hereof or to reflect the occurrence of underlying events, even if the underlying
assumptions do not come to fruition. In accordance with the SEBI ICDR Regulations, our Company will ensure
that Bidders in India are informed of material developments pertaining to our Company from the date of this Red
Herring Prospectus in relation to the statements and undertakings made by our Company and the Selling
Shareholders, in respect of the Offered Shares in this Red Herring Prospectus until the time of the grant of listing
and trading permission by the Stock Exchanges for this Offer.
19SUMMARY OF THE OFFER DOCUMENT
The following is a general summary of certain disclosures and terms of the Offer included in this Red Herring
Prospectus and is neither exhaustive, nor purports to contain a summary of all the disclosures in the Draft Red
Herring Prospectus or this Red Herring Prospectus or the Prospectus when filed, or all details relevant to
prospective investors. This summary should be read in conjunction with, and is qualified in its entirety by, the
more detailed information appearing elsewhere in this Red Herring Prospectus, including “Risk Factors”, “The
Offer”, “Capital Structure”, “Objects of the Offer”, “Industry Overview”, “Our Business”, “Restated
Financial Information”, “Outstanding Litigation and Material Developments”, “Offer Procedure” and
“Description of Equity Shares and Terms of the Articles of Association” on pages 34, 102, 117, 152, 181, 229,
312, 429, 466 and 486, respectively.
Summary of the primary business of our Company
We offer contemporary lifestyle diamond, gold, platinum and studded jewellery under our flagship brand,
BlueStone. We are an omni-channel jewellery brand and retail our products through our website
www.bluestone.com and our mobile application available on iOS and Google Play Store, in addition to our pan-
India network of stores. The BlueStone brand was launched in 2011 and as of March 31, 2025, we operated 275
stores in 117 cities, including Franchise Stores, across 26 States and Union Territories in India. We focus on
designing jewellery for women, men and couples between the ages of 25 to 45 years who have a tendency to
discover brands through social media or online channels. We generate revenues from the sale of our jewellery
products.
Summary of the industry in which our Company operates
The Indian jewellery market has grown a CAGR of 13% - 15% between 2021 to 2024 and currently stands at
approximately ₹ 6,340 billion and is projected to reach ₹ 11,000 billion - ₹ 12,000 billion by 2029, growing at a
CAGR of 12% - 14% between 2024 and 2029. Organised retail drove approximately 37% of the Indian jewellery
market in 2024. The organised segment’s contribution is projected to grow to 43% - 47% of the overall jewellery
market, growing at a CAGR of 16% - 18% till 2029. (Source: RedSeer Report)
Our Promoter
Our Promoter is Gaurav Singh Kushwaha. He holds 24,465,127 Equity Shares of face value of ₹ 1 each in our
Company, which constitutes or 17.70%* of the issued, subscribed and paid-up Equity Share capital of our
Company on a Fully Diluted Basis. For details, see “Our Promoter and Promoter Group” on page 308.
*The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by
Shareholders, assuming the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red
Herring Prospectus.
Offer size
The following table summarizes the details of the Offer:
Offer Up to [●] Equity Shares of face value of ₹ 1 each aggregating up to ₹ [●] million
which includes:
Fresh Issue* Up to [●] Equity Shares of face value of ₹ 1 each aggregating up to ₹ 8,200 million
Offer for Sale** Name of the Selling Shareholders Equity Shares offered
Accel India III (Mauritius) Ltd Up to 2,603,915 Equity Shares of face value
of ₹ 1 each aggregating up to ₹ [●] million.
Saama Capital II, Ltd. Up to 4,100,970 Equity Shares of face value
of ₹ 1 each aggregating up to ₹ [●] million.
Kalaari Capital Partners II, LLC Up to 3,536,990 Equity Shares of face value
of ₹ 1 each aggregating up to ₹ [●] million.
Kalaari Capital Partners Opportunity Fund, Up to 452,145 Equity Shares of face value
LLC of ₹ 1 each aggregating up to ₹ [●] million.
Iron Pillar Fund I Ltd Up to 821,085 Equity Shares of face value
of ₹ 1 each aggregating up to ₹ [●] million.
Iron Pillar India Fund I Up to 493,958 Equity Shares of face value
of ₹ 1 each aggregating up to ₹ [●] million.
Sunil Kant Munjal (and other partners of Hero Up to 1,930,000 Equity Shares of face value
Enterprise Partner Ventures) of ₹ 1 each aggregating up to ₹ [●] million.
20* Our Board has authorised the Offer, pursuant to its resolution dated August 16, 2024 and our Shareholders have authorised the Fresh
Issue pursuant to a special resolution dated August 21, 2024. The Offer shall constitute [●]% of the post-Offer paid-up Equity Share
capital of our Company.
** Our Board has taken on record the consent of each of the Selling Shareholders to severally and not jointly participate in the Offer for
Sale pursuant to its resolution dated August 4, 2025. The Equity Shares being offered by the Selling Shareholders have been held by
them for a period of at least one year immediately preceding the date of this Red Herring Prospectus with the SEBI and are eligible for
being offered for sale pursuant to the Offer in terms of the SEBI ICDR Regulations.
The Offer shall constitute [●]% of the post Offer paid-up equity share capital of our Company.
For further details of the offer, see “The Offer” and “Offer Structure” on pages 102 and 462, respectively.
Objects of the Offer
Our Company proposes to utilise the Net Proceeds towards funding the following objects.
Particulars Amount
(in ₹ million)
Funding our working capital requirements 7,500.00
General corporate purposes(1) [●]
Net Proceeds(1) [●]
(1) To be finalised upon determination of the Offer Price and will be updated in the Prospectus prior to filing with the RoC. The amount
utilised for general corporate purposes shall not exceed 25% of the Gross Proceeds.
For further details, see “Objects of the Offer” on page 152.
Aggregate pre-Offer shareholding of our Promoter, our Promoter Group and the Selling Shareholders, as
a percentage of the pre-Offer paid up share capital of our Company
(a) Set out below is the aggregate pre-Offer shareholding of our Promoter and member of our Promoter
Group as a percentage of the pre-Offer paid-up equity share capital of the Company. For further details,
see “Other Financial Information” on page 395.
Name of the Number of Percentag Number of Percentag Number of Percentage of
Shareholder Equity e of the Equity e of the post-Offer the post-Offer
Shares of pre-Offer Shares of face pre-Offer Equity Shares paid-up
face value paid-up value of ₹ 1 paid-up held# Equity Share
of ₹ 1 each Equity each, on a Equity capital on a
held Share Fully Diluted Share Fully Diluted
capital Basis* capital on Basis# (%)
(%) a Fully
Diluted
Basis* (%)
Promoter
Gaurav Singh 24,465,127 18.06 24,465,127 17.70 [●] [●]
Kushwaha
Promoter Group
Arpita Tomar 296,850 0.22 296,850 0.21 [●] [●]
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
# Subject to completion of the Offer and finalization of Basis of Allotment.
(b) Set out below is the aggregate pre-Offer shareholding of the Selling Shareholders, as a percentage of the
pre-Offer paid-up equity share capital of the Company.
Sr. Name of the Number of Percentage of Percentage of Number of Percentage of
No. Shareholder Equity the pre-Offer the pre-Offer post-Offer the post-Offer
Shares of paid-up Equity paid-up Equity Equity Shares paid-up
face value of Share capital Share capital on held Equity Share
₹ 1 each (%) a Fully Diluted capital on a
held Basis* (%) Fully Diluted
Basis# (%)
1. Accel India III 16,143,970 11.92 11.68 [●] [●]
(Mauritius) Ltd
2. Saama Capital II, 4,100,970 3.03 2.97 [●] [●]
Ltd.
21Sr. Name of the Number of Percentage of Percentage of Number of Percentage of
No. Shareholder Equity the pre-Offer the pre-Offer post-Offer the post-Offer
Shares of paid-up Equity paid-up Equity Equity Shares paid-up
face value of Share capital Share capital on held Equity Share
₹ 1 each (%) a Fully Diluted capital on a
held Basis* (%) Fully Diluted
Basis# (%)
3. Kalaari Capital 7,073,980 5.22 5.12 [●] [●]
Partners II, LLC
4. Kalaari Capital 904,290 0.67 0.65 [●] [●]
Partners
Opportunity Fund,
LLC
5. Iron Pillar Fund I 3,431,010 2.53 2.48 [●] [●]
Ltd
6. Iron Pillar India 2,062,010 1.52 1.49 [●] [●]
Fund I
7. Sunil Kant Munjal 7,757,570 5.73 5.61 [●] [●]
(and other partners
of Hero Enterprise
Partner Ventures)
Total 41,473,800 30.62 30.00 [●] [●]
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
# Subject to completion of the Offer and finalization of Basis of Allotment.
Shareholding of our Promoter, members of our Promoter Group and additional top 10 Shareholders of our
Company
The aggregate Equity shareholding and percentage of the pre-Offer paid-up Equity Share capital and post-Offer
Equity shareholding, of our Promoter, members of our Promoter Group and additional top 10 Shareholders of our
Company are set forth below:
Name Pre-Offer shareholding as on Post-Offer shareholding as at Allotment(1)(3)
the date of the Price Band
advertisement
Number of Percentage of At the lower end of the price At the upper end of the price
Equity Shares pre-Offer band (₹[●]) band (₹[●])
of face value Equity Share Number of Percentage of Number of Percentage of
of ₹1 each capital on a Equity Shares Equity Share Equity Shares Equity Share
fully diluted of face value capital (%) of face value capital (%)
basis (%)(2) of ₹1 each of ₹1 each
Promoter
Gaurav Singh [●] [●] [●] [●] [●] [●]
Kushwaha
Total (A) [●] [●] [●] [●] [●] [●]
Promoter Group (other than Promoters)
Arpita Tomar [●] [●] [●] [●] [●] [●]
Total (B) [●] [●] [●] [●] [●] [●]
Additional top 10 shareholders of our Company
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
[●] [●] [●] [●] [●] [●] [●]
Total (C) [●] [●] [●] [●] [●] [●]
Total (A+B+C) [●] [●] [●] [●] [●] [●]
(1) Subject to finalization of the Basis of Allotment.
(2) The Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders, assuming the
exercise of [●] employee stock options under ESOP 2014, vested as on the date of the Price Band advertisement.
22(3) Assuming full subscription in the Offer, the post-Offer shareholding details as at Allotment will be based on the actual subscription and
the Offer Price and updated in the Prospectus, subject to finalization of the Basis of Allotment.
Summary of selected financial information derived from our Restated Financial Information
Set out below is a summary of the select financial information of our Company as of the dates and for the years
indicated below, derived from the Restated Financial Information:
(in ₹ million, except per share data)
Particulars As at and for the Financial Year ended
March 31, 2025 March 31, 2024 March 31, 2023
Equity Share capital 296.56 278.95 92.29
Reserves and surplus – Other Equity 8,771.18 3,462.77 (810.55)
Non-Controlling interest (NCI) 39.66 - -
Total equity 9,107.40 3,741.72 (718.26)
Revenue from operations 17,700.02 12,658.39 7,707.26
Restated (loss) before tax for the year/period (2,218.37) (1,422.36) (1,672.44)
Restated (loss) after tax for the year/period (2,218.37) (1,422.36) (1,672.44)
Earnings per equity share
- Basic (in ₹) (79.74) (78.36) (92.14)
- Diluted (in ₹) (79.74) (78.36) (92.14)
Return on net worth (%) (24.45) (38.01) NA
Net asset value per Equity Share (in ₹) 257.35 206.13 (39.57)
Total borrowings 7,286.18 4,304.26 2,284.18
Debt/Equity Ratio 0.80 1.15 NA
Notes:
1. Total equity means aggregate of equity share capital, instruments entirely equity in nature and other equity as of March 31, 2025, 2024
and 2023.
2. Basic and Diluted EPS has been calculated in accordance with the Indian Accounting Standard 33 –“Earnings per share”. The face
value of equity shares of our Company is ₹1.
3. Net Asset Value per Equity Share (in ₹) is computed as Net Worth at the end of the year (excluding NCI) divided by outstanding number
of Equity Shares.
4. Return on Net Worth (%) = Return on Net Worth (in %) is calculated as Profit for the year as a percentage of Total Equity (excluding
NCI).
5. Accounting and other ratios are derived from the Restated Financial Information.
6. Earnings per Share calculations are in accordance with the notified Indian Accounting Standard 33 ‘Earnings per share’
7. Total borrowings represent sum of current and non-current borrowings.
8. Compulsorily Convertible Preference Shares (“CCPS”) were accounted for as financial liabilities as at March 31, 2022, and have
been reclassified as equity from March 31, 2023 onwards, pursuant to the terms and conditions of the instrument and applicable
accounting standards. For further details, refer to “Restated Financial Information” on pages 312.
9. For reconciliation of Non-GAAP Financial measures, see “Management’s Discussion and Analysis of Financial Conditions and
Results of Operations –Non-GAAP Measures” on page 399.
10. Debt / Equity Ratio = Debt / total Shareholders’ equity, where debt includes both current and non-current borrowings.
Auditor qualifications which have not been given effect to in the Restated Financial Information
There are no auditor qualifications in the examination report that have not been given effect to in the Restated
Financial Information.
Key Performance Indicators (“KPI”)
Set below are the details of our KPIs for the Fiscals 2025, 2024 and 2023 are set out below:
Particulars Fiscal Fiscal Fiscal
2025 2024 2023
Financial Performance Indicators
Net Revenue 17,700.02 12,658.39 7,707.26
Net Revenue (year on year growth) (%) 39.83 64.24 67.06
Gross Profit 6,715.13 5,114.98 2,456.04
Gross Margin (%) 37.94 40.41 31.87
EBITDA 731.64 530.49 (560.34)
EBITDA Margin (%) 4.13 4.19 (7.27)
Adjusted EBITDA 1,278.06 1,054.23 (272.79)
Adjusted EBITDA Margin (%) 7.22 8.33 (3.54)
23Particulars Fiscal Fiscal Fiscal
2025 2024 2023
Restated Profit After Tax for the year / period (2,218.37) (1,422.36) (1,672.44)
PAT Margin (%) (12.53) (11.24) (21.70)
Average Inventory 13,218.84 6,932.69 2,807.20
Inventory Turnover Ratio 1.34 1.83 2.75
ROCE (%) (3.67) (3.39) (31.16)
Net Debt with GML 6,094.47 2,555.30 1,917.91
Net Debt (without GML) 6,013.14 3,259.23 1,955.91
Net Debt / Equity (with GML) 0.67 0.68 (2.67)
Net Debt / Equity (without GML) 0.66 0.87 (2.72)
Operating Performance Indicators
Number of customers (life till date) 771,845 562,729 390,959
AOV (₹) 47,671.26 41,204.71 32,038.38
Studded Revenue (%) 67.88 67.44 68.31
Same Store Sales Growth – YoY* 32.14 51.16 72.06
Store Metrics
Number of stores 275 192 155
Number of cities 117 80 71
Advertising and Marketing cost 1,591.66 1,242.30 841.40
Advertising and Marketing cost as a percentage of revenue from operations (%) 8.99 9.81 10.92
Notes:
(1) Net Revenue = Revenue from Operations
(2) Represents one year growth from last financial year
(3) Gross Profit = Revenue from Operations - Cost of Goods Sold; Cost of Goods Sold = Cost of Material Consumed + Purchases of stock-
in-trade + Changes in Inventories
(4) Gross Margin = Gross Profit / Revenue from Operations
(5) EBITDA = EBITDA is calculated as Profit/Loss before tax - Other income + Depreciation and amortization expense + Finance Cost;
(6) EBITDA Margin = EBITDA / Revenue from Operations
(7) Adjusted EBITDA is calculated as EBITDA, further adjusted for ESOP Charge and the franchisee commission that forms part of the
“Brokerage & Commission” line item in other expenses in our financial statements.
(8) Adjusted EBITDA Margin is calculated as adjusted EBITDA as a percentage of revenue from operations.
(9) PAT (Profit after Tax): Profit for the year
(10) PAT Margin = PAT / Revenue from Operations
(11) Average Inventory = (Opening Inventory + Closing Inventory)/2
(12) Inventory Turnover Ratio = Revenue from Operations / Average Inventory
(13) ROCE (Return on Capital Employed) = EBIT / Capital Employed
(14) EBIT = Profit/Loss Before Tax - Other income + Finance Cost
(15) Capital Employed = Total Equity + Non-Current Borrowings + Current Borrowings (including Gold Metal Loan)
(16) Gross Debt = Non-Current Borrowings + Current Borrowings (including Gold Metal Loan)
(17) Net Debt with GML= Gross Debt - Cash and Bank Balances (including all unrestricted bank deposits, and deposits for Gold Metal
Loan)
(18) Net Debt without GML= Gross Debt (excluding GML) - Cash and Bank Balances (including all unrestricted bank deposits)
(19) Net Debt / Equity with GML= Net Debt with GML divided by Total Equity
(20) Net Debt / Equity without GML= Net Debt without GML divided by Total Equity
(21) Number of customers refers to the total count of unique customers who have made and retained a purchase till March 31, 2024
(22) AOV: Average Order Value, used interchangeably as ATS (Average Ticket Size) for peers
(23) The percentage share of studded jewellery sales of the total jewellery sales. Studded jewellery refers to jewellery pieces that prominently
feature gemstones or precious stones. These stones, such as diamonds, rubies, etc., are set into jewellery to add colour and value.
(24) Same Store Sales growth has been calculated as like-for-like year-on-year growth in sales for stores that have been open for at least 12
months
(25) Advertising and Marketing costs = Advertising Expense + Selling or Promotional Expenses
(26) Advertising and Marketing costs as a percentage of revenue from operations is calculated as the sum of selling and advertising expense
as a percentage of revenue from operations
For details, see “Basis for Offer Price – Key Performance Indicators (“KPIs”)” on page 164.
Summary of outstanding litigation
Set out below is a summary of outstanding litigation proceedings involving our Company, Subsidiary, Directors
and Promoter, as of the date of this Red Herring Prospectus, as also disclosed in “Outstanding Litigation and
Material Developments” on page 429, in terms of the SEBI ICDR Regulations and the Materiality Policy.
24Category of Number of Number of Number of Number of disciplinary Material Aggregate
individuals / Criminal Tax statutory or actions by SEBI or civil amount
entities proceedings proceedings regulatory Stock Exchanges litigation involved
proceedings against our Promoter in (in ₹
the last five years, million)#
including outstanding
action
Company
By the Company 3 Nil Nil NA Nil -
Against the Nil 6 5 NA 7 82.83
Company
Subsidiary
By the Subsidiary Nil Nil Nil Nil Nil Nil
Against the Nil Nil Nil Nil Nil Nil
Subsidiary
Directors (other than Promoter)
By the Directors Nil Nil Nil Nil Nil -
Against the Nil Nil Nil Nil 1 -
Directors
Promoter
By Promoter Nil Nil Nil Nil Nil Nil
Against Promoter Nil Nil Nil Nil 1 Nil
# To the extent ascertainable and quantifiable.
A summary of outstanding litigation proceedings involving our Key Managerial Personnel and Senior Managerial
Personnel, as disclosed in this Red Herring Prospectus, is provided below.
Category of individuals Criminal Statutory or Aggregate amount involved
proceedings regulatory actions (₹ in million)
By our Key Managerial Personnel and Senior Nil Nil Nil
Managerial Personnel
Against our Key Managerial Personnel and Nil Nil Nil
Senior Managerial Personnel
As on the date of this Red Herring Prospectus, there is no outstanding litigation involving our Group Company
which may have a material impact on our Company.
For further details, see “Outstanding Litigation and Material Developments” on page 429.
Risk factors
For details of the risks applicable to us, see “Risk Factors” on page 34. Investors are advised to read the risk
factors carefully before taking an investment decision in the Offer.
Summary of contingent liabilities
As of March 31, 2025, our Company did not have any contingent liabilities that have not been accounted for in
our Restated Financial Information.
For further details of the contingent liabilities of our Company, see “Management’s Discussion and Analysis of
Financial Condition and Results of Operations — Contingent Liabilities” on page 410.
Summary of related party transactions
The details of related party transactions entered into by our Company for the Financial Year ended March 31,
2025, March 31, 2024 and March 31, 2023 respectively, as per Ind AS, read with SEBI ICDR Regulations and as
derived from the Restated Financial Information are as set out in the table below.
25(in ₹ million (except percentages))
Particulars For the Financial Year ended
Name of the Nature of Relationship March % of March % of March % of
Related Transaction 31, revenue 31, revenue 31, revenue
Party 2025 from 2024 from 2023 from
operations operations operations
Gaurav Singh Remuneration Managing Director 30.83 0.17% 24.25 0.19% 31.26 0.41%
Kushwaha paid / accrued to
Key Managerial
Personnel
Rumit Dugar Remuneration Chief Financial 14.79 0.08% 14.48 0.11% 12.53 0.16%
paid / accrued to Officer
Key Managerial
Personnel
Vipin Sharma Remuneration Chief 13.24 0.07% 14.11 0.11% 13.01 0.17%
paid / accrued to Merchandising
Key Managerial Officer
Personnel
Sudeep Nagar Remuneration Chief Operating 13.87 0.08% 14.40 0.11% 14.41 0.19%
paid/accrued to Officer
Key Managerial
Personnel
Roopa Hegde Remuneration Company - - 0.02 Negligible 0.48 0.01%
paid/accrued to Secretary
Key Managerial
Personnel
Jasmeet Remuneration Company 1.75 0.01% 0.06 Negligible - -
Saluja paid/accrued to Secretary
Key Managerial
Personnel
Rajesh Kumar Remuneration Non executive - 1.70 0.01% -
Dahiya paid Independent - - -
Directors
Rohit Bhasin Remuneration Non executive - 1.75 0.01% -
paid Independent - - -
Directors
Neha Remuneration Non executive - 1.80 0.01% -
paid Independent - - -
Directors
Rajesh Kumar Sitting fees Non executive - 0.55 Negligible -
Dahiya Independent - - -
Directors
Rohit Bhasin Sitting fees Non executive - 0.50 Negligible -
Independent - - -
Directors
Neha Sitting fees Non executive - 0.45 Negligible -
Independent - - -
Directors
Rumit Dugar ESOP exercised Chief Financial 61.22 0.35% -
Officer - - -
Vipin Sharma ESOP exercised Chief 40.39 0.23% -
Merchandising - - -
Officer
Sudeep Nagar ESOP exercised Chief Operating 53.49 0.30% -
Officer - - -
Gaurav Singh Right shares Managing Director 313.31 1.77% - - - -
Kushwaha issued
Gaurav Singh Private Managing Director 751.40 4.25%
Kushwaha placement of
shares
Gaurav Singh Final call Managing Director - - - - 90.20 1.17%
Kushwaha towards right
shares issued
Vipin Sharma ESOP cash- Chief - - 6.15 0.05% - -
settled Merchandising
Officer
Sudeep Nagar ESOP cash- Chief Operating - - 109.61 0.87% - -
settled Officer
Gaurav Singh Sale of products Managing Director - - 0.02 Negligible - -
Kushwaha
Vikram Gupta Sale of products Director 0.01 Negligible 0.09 Negligible 5.45 0.07%
Vipin Sharma Sale of products Chief 0.13 Negligible 0.06 Negligible 0.57 0.01%
Merchandising
Officer
26Particulars For the Financial Year ended
Name of the Nature of Relationship March % of March % of March % of
Related Transaction 31, revenue 31, revenue 31, revenue
Party 2025 from 2024 from 2023 from
operations operations operations
Sudeep Nagar Sale of products Chief Operating 0.17 Negligible 0.01 Negligible - -
Officer
Arpita Tomar Sale of products Relative of KMP 3.83 0.02% 3.37 0.03% 3.56 0.05%
Poonam Sale of products Relative of KMP 0.05 Negligible 0.01 Negligible 0.15 Negligible
Dugar
Neha Sale of products Non executive - 0.09 Negligible
Independent
Directors
Mallika Sale of products Relative of 0.27 Negligible
Dahiya Director
Duhita Nath Sale of products Relative of 3.19 0.02%
Director
Shikha Parikh Sale of products Wife of Chief 1.78 0.01% 0.09 Negligible 1.03 0.01%
Operating Officer
Sonia Gupta Sale of products Wife of the - - - - 0.11 Negligible
Director
Redefine 100 fully paid Associate 0.06 Negligible - - - -
Fashion equity shares of
Private ₹1 each
Limited
Redefine 170,526 fully Associate 104.94 0.59%
Fashion paid preference
Private shares of ₹1 each
Limited
For details of the related party transactions, see Note 36 included in Notes to our Restated Financial Information
included within “Restated Financial Information” on page 312.
Details of all financing arrangements
Our Promoter, members of our Promoter Group, our Directors and their relatives have not financed the purchase
of securities of our Company by any person during the period of six months immediately preceding the date of
this Red Herring Prospectus.
Weighted average price at which the Specified Securities were acquired by our Promoter and Selling
Shareholders in the one year preceding the date of this Red Herring Prospectus.
The weighted average price at which the Equity Shares were acquired by our Promoter and Selling Shareholders,
in the last one year preceding the date of this Red Herring Prospectus is as follows:
Particulars Number of Equity Number of Equity Weighted average cost of acquisition
Shares held as on the Shares acquired in per Equity Share in the last one year
date of this Red last one year (in ₹)
Herring Prospectus
Promoter
Gaurav Singh Kushwaha 24,465,127 10,515,127 101.26
* As certified by Rawat & Associates, Chartered Accountants, by way of certificate dated August 4, 2025.
Note: For arriving at the weighted average price at which the equity shares of the Company were acquired by the Promoters, only acquisition
of equity shares has been considered while arriving at weighted average price per Equity Share for last one year. Further, this excludes Equity
Shares acquired by the Selling Shareholders upon conversion of the Preference Shares.
Our Selling Shareholders have not acquired any Equity Shares in the last one year preceding the date of this Red
Herring Prospectus.
Our Promoter and Selling Shareholders have not acquired any Preference Shares in the last one year preceding
the date of this Red Herring Prospectus.
27Average cost of acquisition of Equity Shares for our Promoter and the Selling Shareholders
The average cost of acquisition of our Promoter and the Selling Shareholders as on the date of this Red Herring
Prospectus is as follows:
Name of Promoter/ Selling Number of Equity Shares of face value Average cost of acquisition per
Shareholders of ₹ 1 each Equity Share* (in ₹)
Promoter
Gaurav Singh Kushwaha 24,465,127 47.92
Selling Shareholders
Accel India III (Mauritius) Ltd 16,143,970 63.68
Saama Capital II, Ltd. 4,100,970 48.70
Kalaari Capital Partners II, LLC 7,073,980 59.28
Kalaari Capital Partners 904,290 82.41
Opportunity Fund, LLC
Iron Pillar Fund I Ltd 3,431,010 92.81
Iron Pillar India Fund I 2,062,010 82.41
Sunil Kant Munjal (and other 7,757,570 262.76
partners of Hero Enterprise
Partner Ventures)
* As certified by Rawat & Associates, Chartered Accountants, by way of certificate dated August 4, 2025.
Note: Average cost of acquisition of equity shares of the Company held by the Promoters and the Selling Shareholders in respect of their
respective shareholding in the Company is calculated as per FIFO method.
Details of price at which specified securities were acquired by our Promoter, members of our Promoter
Group, the Selling Shareholders, and other Shareholders with rights to nominate director(s) or other rights
in the last three years preceding the date of this Red Herring Prospectus
The details of price at which Equity Shares were acquired by our Promoter, members of our Promoter Group, the
Selling Shareholders and other Shareholders with rights to nominate director(s) or other rights in the last three
years preceding the date of this Red Herring Prospectus are set out below:
Name of the acquirer Date of Number of Acquisition Face value (in Nature of
/ shareholder acquisition equity price per ₹) transaction
of equity shares equity share
shares / acquired (in ₹)
Promoters
Gaurav Singh August 9, 11,299,473 Nil 1 Sub-division of shares
Kushwaha 2022(1)
August 13, 9,215,127 34 1 Right issue
2024
December 2, 1,300,000 578 1 Private placement
2024
Promoter Group
Arpita Tomar September 8, 296,850 Nil 1 Transfer of shares
2024
Selling Shareholder
Accel India III August 9, 900 Nil 1 Sub-division of shares
(Mauritius) Ltd 2022(1)
July 4, 2025 16,832,970 Nil 1 Conversion of
1,745,633 Preference
Shares
Saama Capital II August 9, 900 Nil 1 Sub-division of shares
Limited 2022(1)
July 4, 2025 4,099,970 Nil 1 Conversion of
409,997 Preference
Shares
Kalaari Capital August 9, 900 Nil 1 Sub-division of shares
Partners II, LLC 2022(1)
July 4, 2025 7,072,980 Nil 1 Conversion of
707,298 Preference
Shares
Kalaari August 9, 900 Nil 1 Sub-division of shares
Capital Partners 2022(1)
28Name of the acquirer Date of Number of Acquisition Face value (in Nature of
/ shareholder acquisition equity price per ₹) transaction
of equity shares equity share
shares / acquired (in ₹)
Opportunity Fund, July 4, 2025 903,290 Nil 1 Conversion of 90,329
LLC Preference Shares
Iron Pillar Fund I Ltd August 9, 720 Nil 1 Sub-division of shares
2022(1)
July 4, 2025 3,430,210 Nil 1 Conversion of
343,021 Preference
Shares
Iron Pillar India Fund I August 9, 770 Nil 1 Sub-division of shares
(India Fund) 2022(1)
July 4, 2025 2,061,160 Nil 1 Conversion of
206,116 Preference
Shares
Sunil Kant Munjal (and August 9, 1800 NIL 1 Sub-division of shares
other Partners of Hero 2022(1)
Enterprise Partner November 300 245.36 1 Transfer of shares
Ventures) 30, 2022
December 16, 50 245.36 1 Transfer of shares
2022
July 4, 2025 7,755,220 Nil 1 Conversion of
775,522 Preference
Shares
Shareholders with a right to nominate a director or any other rights
Accel India VII March 28, 1,000 314.89 1 Transfer of equity
(Mauritius) Limited 2024 shares from Accel
Growth III Holdings
(Mauritius) Ltd.
July 4, 2025 3,766,870 Nil 1 Conversion of
376,687 Preference
Shares
360 One Special May 8, 2024 1000 314.89 1 Transfer of equity
Opportunities Fund - shares from DF
Series 12 International Private
Partners
July 4, 2025 4,467,160 Nil 1 Conversion of
446,716 Preference
Shares
360 One Large Value July 19, 2024 166,725 NIL 1 Conversion of Series
Fund- Series 13 G CCPS
August 13, 107,280 34 1 Right issue
2024
July 4, 2025 2,215,059 Nil 1 Conversion of
2,215,059 Preference
Shares
360 One Special July 19, 2024 111,150 NIL 1 Conversion of Series
Opportunities Fund - G CCPS
Series 11 August 13, 71,520 34 1 Right issue
2024
July 4, 2025 1,476,706 Nil 1 Conversion of
1,476,706 Preference
Shares
360 One Seed July 19, 2024 55,575 NIL 1 Conversion of Series
Ventures Fund -Series G CCPS
2 August 13, 35,760 34 1 Right issue
2024
July 4, 2025 738,353 Nil 1 Conversion of
738,353 Preference
Shares
IE Venture Investment March 1, 793,928 314.89 1 Transfer of Equity
Fund II 2024 shares from Srinivas
Anumolu
August 13, 143,040 34 1 Right issue
2024
29Name of the acquirer Date of Number of Acquisition Face value (in Nature of
/ shareholder acquisition equity price per ₹) transaction
of equity shares equity share
shares / acquired (in ₹)
July 4, 2025 3,175,712 Nil 1 Conversion of
3,175,712 Preference
Shares
March 1, 544,130 314.89 1 Transfer of Equity
IE Venture Fund 2024 shares from Ganesh
Follow On I Krishnan
March 1, 252,552 314.89 1 Transfer of Equity
2024 shares from Srinivas
Anumolu
IvyCap Ventures Trust July 19, 2024 111,150 NIL 1 Conversion of Series
Fund III G CCPS
August 13, 71,520 34 1 Right issue
2024
July 4, 2025 1,476,706 Nil 1 Conversion of
1,476,706 Preference
Shares
Vistra ITCL India August 9, 900 Nil 1 Sub-division of shares
Limited trustee of 2022(1)
IvyCap Ventures Trust July 4, 2025 3,125,950 Nil 1 Conversion of
Fund I 312,595 Preference
Shares
360 ONE Special July 4, 2025 158,780 Nil 1 Conversion of 15,878
Opportunities Fund - Preference Shares
Series 13
360 ONE Private July 4, 2025 635,150 Nil 1 Conversion of 63,515
Equity Fund - Series 2 Preference Shares
360 ONE Large Value July 4, 2025 95,270 Nil 1 Conversion of 9,527
Fund - Series 1 Preference Shares
360 ONE Large Value July 4, 2025 317,570 Nil 1 Conversion of 31,757
Fund - Series 2 Preference Shares
360 ONE Large Value July 4, 2025 95,270 Nil 1 Conversion of 9,527
Fund - Series 4 Preference Shares
360 ONE Large Value July 4, 2025 1,111,490 Nil 1 Conversion of
Fund - Series 5 111,149 Preference
Shares
360 ONE Large Value July 4, 2025 31,750 Nil 1 Conversion of 3,175
Fund - Series 9 Preference Shares
360 ONE Large Value July 4, 2025 158,780 Nil 1 Conversion of 15,878
Fund - Series 10 Preference Shares
360 ONE Large Value July 4, 2025 63,510 Nil 1 Conversion of 6,351
Fund - Series 11 Preference Shares
360 ONE Large Value July 4, 2025 158,780 Nil 1 Conversion of 15,878
Fund - Series 15 Preference Shares
360 ONE Large Value July 4, 2025 95,270 Nil 1 Conversion of 9,527
Fund - Series 16 Preference Shares
360 ONE Large Value July 4, 2025 793,070 Nil 1 Conversion of 79,307
Fund - Series 18 Preference Shares
360 ONE Large Value July 4, 2025 95,270 Nil 1 Conversion of 9,527
Fund - Series 20 Preference Shares
* As certified by Rawat & Associates, Chartered Accountants, by way of certificate dated August 4, 2025.
1) Pursuant to the Company’s Board Resolution dated August 3, 2022 and shareholders’ resolution dated August 9, 2022, equity shares of
face value of ₹ 10 each of the Company were sub-divided into equity shares of ₹ 1 each.
Our Promoter and members of Promoter Group have not acquired any Preference Shares in the last three years
preceding the date of this Red Herring Prospectus. The details of price at which Preference Shares were acquired
by the Selling Shareholders and other Shareholders with rights to nominate director(s) or other rights in the last
three years preceding the date of this Red Herring Prospectus are set out below:
30Name of the acquirer Date of Number of Acquisition Face value (in Nature of
/ shareholder acquisition Preference price per ₹) Transaction
of Preference Shares Preference
Shares acquired Share (in ₹)
Selling Shareholders
Sunil Kant Munjal (and November 139,520 2,453.55 10 Transfer of Series D
other Partners of Hero 30, 2022 CCPS from New
Enterprise Partner Growth Comtrade
Ventures) Private Limited
November 16,604 2,453.55 10 Transfer of 16,604
30, 2022 Series D1 CCPS from
IIFL Seed Ventures
November 15,626 2,453.55 10 Transfer of Series D2
30, 2022 CCPS from IIFL Seed
Ventures Fund
November 15,743 2,453.55 10 Transfer of Series E
30, 2022 CCPS IIFL Seed
Ventures Fund
Shareholders with a right to nominate a director or any other rights
360 ONE Special February 16, 102,571 3,148.90 10 Transfer of Series D
Opportunities Fund - 2024 CCPS from Accel
Series 12 Growth III Holdings
(Mauritius) Ltd.
February 20, 215,000 3,148.90 10 Transfer of Series C
2024 CCPS from Accel
Growth III Holdings
(Mauritius) Ltd
May 8, 2024 65,927 3,148.90 10 Transfer of Series C
CCPS from DF
International Private
Partners
March 26, 63,218 3,148.90 10 Transfer of Series D3
2024 CCPS from Avanz
EM Partner-ships
Fund II, SPC
360 ONE Large Value September 2,381,784 314.89 10 Allotment of Series G
Fund - Series 13 28, 2023 CCPS
360 ONE Special May 8, 2024 15,878 3,148.90 10 Transfer of Series C
Opportunities Fund - CCPS from DF
Series 13 International Private
Partners
February 20, 59,215 3,148.90 10 Transfer of Series D
360 ONE Private 2024 CCPS from Accel
Equity Fund - Series 2 Growth III Holdings
(Mauritius) Ltd.
February 20, 4,300 3,148.90 10 Transfer of Series D
2024 CCPS from Iron Pillar
India Fund I
360 ONE Large Value February 20, 9,527 3,148.90 10 Transfer of Series D
Fund - Series 1 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 31,757 3,148.90 10 Transfer of Series D
Fund - Series 2 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 9,527 3,148.90 10 Transfer of Series D
Fund - Series 4 2024 CCPS from Iron Pillar
Fund I Ltd
February 20, 13,113 3,148.90 10 Transfer of Series D
360 ONE Large Value 2024 CCPS from Iron Pillar
Fund - Series 5 Fund I Ltd
February 20, 98,036 3,148.90 10 Transfer of Series D
2024 CCPS from Iron Pillar
India Fund I
360 ONE Large Value February 20, 3,175 3,148.90 10 Transfer of Series D
Fund - Series 9 2024 CCPS from Iron Pillar
Fund I Ltd
31Name of the acquirer Date of Number of Acquisition Face value (in Nature of
/ shareholder acquisition Preference price per ₹) Transaction
of Preference Shares Preference
Shares acquired Share (in ₹)
360 ONE Large Value February 20, 15,878 3,148.90 10 Transfer of Series D
Fund - Series 10 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 6,351 3,148.90 10 Transfer of Series D
Fund - Series 11 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 15,878 3148.90 10 Transfer of Series D
Fund - Series 15 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 9,527 3148.90 10 Transfer of Series D
Fund - Series 16 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 79,307 3148.90 10 Transfer of Series D
Fund - Series 18 2024 CCPS from Iron Pillar
Fund I Ltd
360 ONE Large Value February 20, 9,527 3148.90 10 Transfer of Series D
Fund - Series 20 2024 CCPS from Iron Pillar
Fund I Ltd
360 One Large Special September 1,587,856 314.89 10 Allotment of Series G
Opportunities Fund – 28, 2023 CCPS
Series 11
360 One Seed Ventures September 793,928 314.89 10 Allotment of Series G
Fund – Series 2 28, 2023 CCPS
IE Ventures September 3,175,712 314.89 10 Allotment of Series G
Investment Fund II 28, 2023 CCPS
IvyCap Ventures Trust October 30, 1,238,527 314.89 10 Allotment of Series G
Fund III 2023 CCPS
November 6, 349,329 314.89 10 Allotment of Series G
2023 CCPS
* As certified by Rawat & Associates, Chartered Accountants, by way of certificate dated August 4, 2025.
1) Pursuant to the Company’s Board Resolution dated August 3, 2022 and shareholders’ resolution dated August 9, 2022, equity shares of
face value of ₹ 10 each of the Company were sub-divided into equity shares of ₹ 1 each.
As on the date of the Red Herring Prospectus, the Company does not have any outstanding Preference Share
capital.
Weighted average cost of acquisition at which all the specified securities were transacted in the last one
year, last 18 months and last three years preceding the date of this Red Herring Prospectus.
Weighted average cost of acquisition per Equity Share
Period No. of equity shares Weighted average Cap Price is ‘x’ Range of acquisition
acquired* cost of acquisition times the weighted price per equity
per equity share (in average cost of share: lowest price –
₹)*#@ acquisition^ highest price (in ₹)
*#@
Last one year 122,313,788 163.75 [●] Nil-900
preceding the date of
this Red Herring
Prospectus
Last 18 months 126,422,529 165.07 [●] Nil-900
preceding the date of
this Red Herring
Prospectus
Last three years 145,660,211 143.27 [●] Nil-900
preceding the date of
this Red Herring
Prospectus
* As certified by Rawat & Associates, Chartered Accountants, by way of their certificate dated August 4, 2025.
^ To be updated upon finalisation of the Price Band.
# Pursuant to the Company’s Board Resolution dated August 3, 2022 and shareholders’ resolution dated July 7, 2022, issued bonus equity
shares in the proportion of nine Equity Shares for every one existing fully paid-up Equity Shares held by the Shareholders.
32@) Pursuant to the Company’s Board Resolution dated August 3, 2022 and shareholders’ resolution dated August 9, 2022, equity shares of
face value of ₹ 10 each of the Company were sub-divided into equity shares of ₹ 1 each.
Note: The Equity Shares of the Company are freely transferable without any obligation on the Shareholders to report the transaction details
to the Company. In the absence of such reporting of transactions by the Shareholders, the weighted average cost of acquisition for the
Selling Shareholders has been provided based on the secondary transactions of Equity Shares which were reported to the Company.
Secondary transactions
For details in relation to acquisition of Equity Shares and Preference Shares through secondary transactions by
our Promoter, members of the Promoter Group and Selling Shareholders, see “Capital Structure – History of
Equity Share capital of our Company - Secondary transactions” and “Capital Structure – History of Preference
Share capital of our Company - Secondary transactions” on pages 125 and 135, respectively.
Any issuance of equity shares in the last one year for consideration other than cash or bonus issue
Our Company has not undertaken any issuance of equity shares for consideration other than cash or bonus issue
in the last one year preceding the date of this Red Herring Prospectus.
For further details, see “Capital Structure − Equity Shares issued by way of bonus issue or for consideration
other than cash or out of revaluation reserves” on page 137.
Any split / consolidation of Equity Shares in the last one year
Our Company has not undertaken a split or consolidation of the Equity Shares in the last one year preceding the
date of this Red Herring Prospectus.
Pre-IPO placement
Our Company does not contemplate any issuance or placement of Equity Shares from the date of this Red Herring
Prospectus till listing of the Equity Shares.
Exemption from complying with any provisions of securities laws, if any, granted by SEBI
Our Company has not sought or received any exemption from complying with any provisions of securities laws
from SEBI.
33SECTION II – RISK FACTORS
An investment in our Equity Shares involves a high degree of risk. You should carefully consider all the
information in this Red Herring Prospectus, including the risks and uncertainties described below, before making
an investment in our Equity Shares. The risks described in this section are those that we consider to be the most
significant to our business, results of operations, cash flows and financial condition as of the date of this Red
Herring Prospectus.
The risks set out in this section may not be exhaustive and additional risks and uncertainties, not currently known
to us or that we currently do not deem material, may arise or may become material in the future and may also
adversely affect our business, results of operations, cash flows and financial condition. If any or a combination
of the following risks, or other risks that are not currently known or are not currently deemed material, actually
occur, our business, results of operations, cash flows and financial condition could be adversely affected, the
trading price of our Equity Shares could decline, and investors may lose all or part of their investment. In order
to obtain a complete understanding of our Company and our business, prospective investors should read this
section in conjunction with “Industry Overview”, “Our Business”, “Restated Financial Information” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 181,
229, 312 and 396, respectively, as well as the other financial and statistical information contained in this Red
Herring Prospectus. In making an investment decision, prospective investors must rely on their own examination
of us and our business and the terms of the Offer including the merits and risks involved.
Prospective investors should consult their tax, financial and legal advisors about the particular consequences of
investing in the Offer. Unless specified or quantified in the relevant risk factors below, we are unable to quantify
the financial or other impact of any of the risks described in this section. Prospective investors should pay
particular attention to the fact that our Company is incorporated under the laws of India and is subject to a legal
and regulatory environment which may differ in certain respects from that of other countries.
This Red Herring Prospectus also contains certain forward-looking statements that involve risks, assumptions,
estimates and uncertainties. Our actual results could differ from those anticipated in these forward-looking
statements as a result of certain factors, including the considerations described below and elsewhere in this Red
Herring Prospectus. For further information, see “Forward-Looking Statements” on page 18.
Unless otherwise indicated, the financial information included herein is based on our Restated Financial
Information included in this Red Herring Prospectus. For further information, see “Restated Financial
Information” on page 312.
Unless otherwise indicated, industry and market data used in this section has been derived from the industry
report titled “Industry Report on Jewellery Market in India” dated July 15, 2025 (the “RedSeer Report”)
prepared and issued by RedSeer Management Consulting Private Limited, appointed by us on April 22, 2024 and
exclusively commissioned and paid for by us for the purposes of confirming our understanding of the industry, in
connection with the Offer. A copy of the RedSeer Report is available on the website of our Company at
www.bluestone.com/investor-relations.html. There are no parts, data or information (which may be relevant for
the proposed Offer), that has been left out or changed in any manner. Also see, “Certain Conventions,
Presentation of Financial, Industry and Market Data and Currency of Presentation – Industry and Market
Data” on page 17.
Internal Risks
1. We have not generated any profits since inception. We have experienced loss of ₹ 2,218.37 million, ₹
1,422.36 million and ₹ 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total
equity of ₹ 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely
affect our operations, financial conditions, and the trading price of our Equity Shares.
We have not been profitable since inception. This is primarily on account of the fact that our business has
been in growth and expansion mode requiring significant upfront investments towards creating a retail
network, distribution channels, advertising and marketing and working capital requirements. We have
incurred losses in Fiscal 2025, 2024 and 2023 and had negative total equity in Fiscal 2023. The table below
provides our revenue from operations and loss for the year incurred by us during Fiscal 2025, 2024 and 2023:
34Particulars As of / For the As of / For the As of / For the
Financial Year Financial Year Financial Year
ended March 31, ended March 31, ended March 31,
2025 2024 2023
Revenue from Operations (₹ million) 17,700.02 12,658.39 7,707.26
Loss for the year (₹ million) (2,218.37) (1,422.36) (1,672.44)
Total Equity (₹ million) 9,107.40 3,741.72 (718.26)
For further information, see “Restated Financial Information” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” on pages 312 and 396, respectively. We expect
to incur increased expenses and make investments in future as our scale of operations increases and as our
business grows. Our ability to operate profitably depends upon a number of factors, some of which may be
beyond our direct control. If we are unable to successfully address these risks and challenges as we encounter
them, our business, cash flows, financial condition and results of operations could be adversely affect along
with an impact on the trading price of our Equity Shares.
2. There have been certain instances of non-compliances, including with respect to certain secretarial/
regulatory filings for corporate actions taken by our Company in the past. Consequently, we may be subject
to regulatory actions and penalties for any such non-compliance and our business, financial condition
and reputation may be adversely affected.
We manage our internal compliance by monitoring and evaluating internal controls and ensuring all relevant
statutory and regulatory compliances. However, there can be no assurance that deficiencies in our internal
controls will not arise, or that we will be able to implement, and continue to maintain, adequate measures to
rectify or mitigate any such deficiencies in our internal controls, in a timely manner or at all.
There have been the certain instances of delays and non-compliances in relation to secretarial/ regulatory
filings. For instance, our Company had filed six Form FC-GPRs with the RBI beyond the time period
prescribed under applicable foreign exchange regulations in relation to six allotments of Preference
Shares/Equity Shares to certain non-resident Shareholders during the period between July 2016 and October
2016 (“2016 Allotments”). In order to compound this delay, the Company filed a compounding application
on June 14, 2017 with the RBI. The RBI has, pursuant to its letter dated June 15, 2017, acknowledged the
filing of six Form FC-GPRs with respect to the 2016 Allotments, subject to compounding. Subsequently, the
RBI, pursuant to its letter dated October 27, 2017, expressed its inability to process the compounding
application on account of certain summons received by our Company from the ED and directed the Company
to file a new application for compounding once such investigation had concluded. For further information in
relation to the ED’s investigation, see “Risk Factors – We have received certain summons and requests for
personal appearances from the Directorate of Enforcement (“ED”) in relation to certain investments
received by our Company.” and “Outstanding Litigation and other Material Developments – Litigation
involving our Company – Outstanding litigation against our Company – Actions by regulatory/ statutory
authorities” on pages 44 and 429, respectively. In the event RBI prescribes any penalties or fines in the future,
then we shall be liable to pay such penalties/ fines.
Further, our Company had received a show cause notice dated August 31, 2023 (“Notice”) from the Assistant
General Manager, Reserve Bank of India, under Regulation 16(2) of the Foreign Exchange Management
(Export of Goods & Services) Regulations, 2015 alleging non-compliance with Regulation 9 of FEMA Export
Regulations which provides the timeline for realizing and repatriating the export value of goods/services to
India. The Notice alleged that our Company had failed to realise and repatriate an export value of
approximately ₹ 15.07 million, realised by way of 532 export transactions undertaken by the Company
between the years 2016 and 2019 (“Relevant Export Transactions”), and sought explanation as to why our
Company should not be included in the caution list of exporters as a result of the alleged non-compliance.
Out of the 530 transactions, 177 transactions have been regularised by the authorised dealer bank (“AD
Bank”) on the relevant RBI portal. For the remaining transactions, our Company has misplaced the original
foreign inward remittance certificate (“FIRC”). As a result, our Company has furnished indemnities to the
AD Bank which has led to delay in the process of regularisation of the remaining transactions. Our Company
is in the process of complying with RBI’s direction and providing the entire reconciliation of the remaining
transactions. Our Company vide its letter dated November 9, 2023 responded to the Notice by (i) providing
reconciliation of remittance received with respect of 530 Relevant Export Transactions; and (ii) seeking
additional time from the RBI and the assistance of the authorised dealer bank for locating details in respect
of two Relevant Export Transactions in order for our Company to reconcile the remittances of all the Relevant
Export Transactions. For further information in relation to the show cause notice issued by RBI, see
35“Outstanding Litigation and other Material Developments – Litigation involving our Company –
Outstanding litigation against our Company – Actions by regulatory/ statutory authorities” on page 429.
As disclosed below, secretarial filings in relation to the issuance of Preference Shares by our Company are
not traceable:
S. Date of Allotments Allotments Missing records
No.
1. February 17, 2012 100 Equity Shares, 457,246 Series A CCPS to Accel India III Challan for the Form 23
(Mauritius) Ltd and 152,348 Series A CCPS to SVB
Financial Group
2. July 15, 2013 93,491 Series B CCPS each to Accel India III (Mauritius) Ltd Challan for the Form 23
and Saama Capital II Ltd.
3. March 24, 2014 88,624 Series B1 CCPS to Saama Capital II, Ltd. Challan for the Form 23
4. May 8, 2014 100 Equity Shares and 274,140 Series B2 CCPS to Kalaari Challan for the Form 23
Capital Partners II, LLC
5. July 1, 2016 100 Equity Shares and 382,159 Series D CCPS to IIFL Seed Challan for the Forms
Ventures Fund I (acting through its investment manager – MGT-14
IIFL Asset Management Limited
6. July 4, 2016 161,786 Series D CCPS to Kalaari Capital Partners II, LLC Challan for the Form
PAS - 3
7. July 4, 2016 161,786 Series D CCPS to Kalaari Capital Partners II, LLC Challan for the Forms
MGT-14
8. July 12, 2016 161,786 Series D CCPS to Accel Growth III Holdings Challan for the Form
(Mauritius) Ltd and 242,679 Series D CCPS to Accel India PAS - 3
III (Mauritius) Ltd
9. July 12, 2016 161,786 Series D CCPS to Accel Growth III Holdings Challan for the Forms
(Mauritius) Ltd and 242,679 Series D CCPS to Accel India MGT-14
III (Mauritius) Ltd.
10. September 3, 2016 50 Equity Shares and 80,793 Series D CCPS to Ivycap Challan for the Forms
Ventures Trust – Fund 2 MGT-14
11. September 21, 2016 50 Equity Shares and 80,893 Series D CCPS to Ivycap Challan for the Form
Ventures Trust – Fund 2 PAS - 3
12. September 21, 2016 50 Equity Shares and 80,893 Series D CCPS to Ivycap Challan for the Forms
Ventures Trust – Fund 2 MGT-14
13. October 5, 2016 426,572 Series D CCPS to Iron Pillar Fund I Ltd Challan for the Forms
MGT-14
For further information on such allotments, see “Capital Structure – Share Capital History” on page 118.
Disclosures in relation to such allotments have been made in this Red Herring Prospectus based on our due
diligence of other corporate records available with the Company, including minutes of the relevant meetings
of the Board. We have been unable to trace these documents despite commissioning a search at the RoC
through an independent practicing company secretary and may be unable to obtain copies of these documents
in the future to ascertain details of the relevant transactions. Our Company has submitted an intimation letter
dated December 11, 2024, to the RoC in relation to the untraceable corporate record.
There are also certain inadvertent typographical errors in our corporate records, secretarial filings, such as in
relation to premium paid on Equity Shares and nature of allotment of Preference Shares.
Accordingly, we cannot assure you that we will not be subject to any legal proceedings or regulatory actions,
including monetary penalties by statutory authorities on account of any inadvertent discrepancies in our
secretarial filings and/or corporate records in the future, which may adversely affect our business, financial
condition and reputation.
3. Our Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who
place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025,
2024 and 2023, respectively. If we fail to convert existing customers into repeat customers or acquire new
customers or fail to do so in a cost-effective manner, we may not be able to increase revenue or maintain
profitability. Further, if we fail maintain Average Order Value levels, which was ₹ 47,671.26, ₹ 41,204.71
36and ₹ 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, we may not be able to sustain our revenue
base and margins, which would have a material adverse effect on our business and results of operations.
Our business has grown substantially in recent years, with the retention of existing customers and acquisition
of new customers playing a significant role. Our revenue from operations increased from ₹ 7,707.26 million
in Fiscal 2023 to ₹ 17,700.02 million in Fiscal 2025 at a CAGR of 51.54%.
The following table sets forth certain of our operational parameters in the relevant periods:
Particulars As of / For the Financial Year ended March
31,
2025 2024 2023
Average Order Value(1) (₹) 47,671.26 41,204.71 32,038.38
Number of Customers(2) 771,845 562,729 390,959
Notes:
(1) Average Order Value refers to the average value of an order placed with our Company.
(2) Number of customers refers to the total count of unique customers who have made and retained a purchase till date.
Our continued success depends on our ability to anticipate, gauge and react in a timely and cost-effective
manner to the latest industry trends, changes in customer preferences for products, customer attitudes toward
our industries and brands and where and how customers shop for those products. It is also dependent upon
public perception and recognition of the quality associated with our brand. The growth of our business is
dependent upon our ability to continue to grow by cost-effectively turning existing customers into repeat
customers and adding new customers in a cost-effective manner. The table below sets forth details of revenue
generated from such repeat customers for the periods indicated.
Fiscal
2025 2024 2023
Revenue from Percentage of Revenue from Percentage of Revenue from Percentage of
repeat customers Revenue from repeat customers Revenue from repeat customers Revenue from
(₹ million) Operations (%) (₹ million) Operations (%) (₹ million) Operations (%)
7,895.98 44.61 5,041.84 39.83 2,672.11 34.67
Note:
Repeat Revenue Ratio is calculated as revenue generated by sales to repeat customers, i.e., customers who place an
order more than once at any time previously.
In the jewellery industry, the level and quality of customer service is a key competitive factor that determines
the success of a jeweller. If we are unable to provide support to customers or help resolve issues in a timely
and acceptable manner, our ability to attract and retain customers could be adversely affected. Further, we
may have to offer more incentives than we anticipate in order to attract customers to our platform and
websites and convert them into purchasing customers, and such promotional expenditures may increase in
the future. Additionally, our in-store experience is integral to our brand image and reputation. The location
of our stores, the variety of products on display, customer service in the store, and the seamlessness of the
customer experience, each of these require substantial investment and effort on our part and are crucial for
attracting new customers. If these efforts fail to deliver the expected outcome, our business, results of
operations, cash flows and financial condition may be adversely affected.
We cannot assure you that our historical growth rates will be sustained or achieved in the future.
Additionally, our ability to attract new customers also depends on the locations of our stores, which we
prefer to strategically locate in high-visibility areas to attract higher customer footfall. If we fail to acquire
new customers or fail to do so in a cost effective manner, we may not be able to increase our sales or increase
or maintain profitability.
Customers can be discount-driven, value sensitive, have different preferences and personal requirements,
fashion styles or possess a strong preference for particular products that have a certain look or design.
Our inability to continuously generate and maintain new and trendy jewellery designs to cater to our diverse
customer base may result in a failure to meaningfully engage and provide a satisfying shopping experience
for each customer, which could result in our inability to retain our customers and consequently affect our
business. In addition, there are important elements of the customer engagement and purchasing process that
are unique to the usage of a digital platform and such elements also differ for each customer. Our ability to
meaningfully engage with our customers will depend on our ability to deliver these elements and to present
a user-friendly interface. Some of which include: ease of trend and product discovery; comparison of product
37value and features; relevance of recommendations for other products and collections, and sale and
promotional activity; engagement of high profile brand ambassadors or celebrities as a marketing strategy;
convenience of customer support, product returns, exchanges and refunds; guidance on product use and
application; and our ability to meaningfully engage with our customers will depend on our ability to deliver
each of the elements listed above (among others) and to present a user friendly interface.
Based on our ability to satisfy these requirements, customers determine the volume of orders they want to
place with us, which in turn affects our average order value. Our marketing strategies focus on creating
awareness of our platform and brand and building platform loyalty, in order to drive up the volume and value
of such orders.
The table below provides details of our Average Order Value in Fiscal 2025, 2024 and 2023:
Particulars Fiscal
2025 2024 2023
Average Order Value(1) (₹) 47,671.26 41,204.71 32,038.38
Note:
(1) Average Order Value is calculated as total retail invoice amount divided by number of delivered orders to retail
customers.
There can be no assurance that we will be able to increase, or maintain these Average Order Value levels.
Should we fail to retain our existing customers, in particular our high value customers, or they reduce their
spend on our platform, then our Average Order Value and revenue may reduce which would adversely affect
our operating margins.
4. We purchase and manufacture inventory in anticipation of sales. Our inventory was ₹ 16,525.47 million,
₹ 9,912.21 million and ₹ 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If we fail to
manage our inventory effectively, our business and results of operations could be adversely affected.
The success of our business depends upon our ability to anticipate and forecast customer demand and trends.
Any error in our forecast could result in either surplus inventory, which we may be unable to sell in a timely
manner, or at all, or under-stocking, which will affect our ability to meet customer demand. Surplus inventory
may need to be recycled, which may lead to loss of gold as a result of the melting process. The table below
highlights the losses incurred by us on raw materials as a result of melting process in Fiscal 2025, 2024 and
2023:
Particulars Fiscal
2025 2024 2023
Amount (₹ Percentage of Amount (₹ Percentage of Amount (₹ Percentage of
million) Cost of million) Cost of million) Cost of
Materials Materials Materials
Consumed Consumed Consumed
(%) (%) (%)
Losses incurred 355.94 2.07 233.61 1.89 137.01 1.91
on raw
materials on
account of
melting of
jewellery(1)
Note:
(1) Losses incurred on raw materials on account of melting of jewellery is calculated as value of raw material loss during
processing of such raw materials.
Maintaining an optimal level of relevant inventory is important to our business as it allows us to respond to
customer demand effectively and to maintain a full range of products at our stores and online platforms.
We plan our inventory and commence our design and manufacturing process prior to launch and estimate our
sales based on the forecast, demand and requirements for the forthcoming seasons. We have inventory
manufactured and stored, including at our physical stores, ahead of an upcoming season, such as a festive
period. An optimal level of inventory is important to our business as it allows us to respond to customer
demand effectively and to maintain a full range of products for sale through our retail channels.
The table below sets forth details of certain parameters for the dates indicated:
38Particulars As of / For the Year ended March 31,
2025 2024 2023
Revenue from operations (₹ million) 17,700.02 12,658.39 7,707.26
Current Assets (₹ million) 21,297.45 13,373.61 7,209.94
Inventories (₹ million) 16,525.47 9,912.21 3,953.17
Inventory as a percentage of revenue from operations (%) 93.36% 78.31% 51.29%
Inventory as a percentage of current assets (%) 77.59% 74.12% 54.83%
Inventory Turnover Ratio(1) 1.34 1.83 2.75
Inventory Days(2) 273 200 133
Notes:
(1) Inventory Turnover Ratio is calculated as revenue from operations divided by the average inventory for the year (calculated as the
average between the opening and closing inventory for the year).
(2) Inventory days is calculated as 365 days divided by inventory turnover ratio.
Further, we keep back up inventory for a few days in our stores, providing us flexibility in transporting
merchandise of a particular design or style to a store where it is selling quickly while avoiding piling of non-
moving inventory. If a particular design or style is not selling well in certain stores, we may undertake cross
shipment of such designs or styles to stores where sales are better.
Ensuring availability of our products requires prompt turnaround time and a high level of coordination amongst
raw material procurement teams, our manufacturing department, our sourcing team which purchases inventory
from multiple vendors, distributors and manufacturers based on projected sales, sales team and retail stores
and staff. While we aim to avoid under-stocking and over-stocking, our estimates and forecasts may not always
be accurate. If we fail to accurately forecast customer demand, we may experience excess inventory levels or
a shortage of products available for sale. If we under-stock inventory, our ability to meet customer demand
may be impaired. If we over-stock inventory, our capital requirements may increase and we may incur
additional financing costs, resulting in lower profitability. Further, any damage or destruction to our
merchandising may require us to incur additional expenditure towards replenishing our inventory, thereby
impacting our operating results. We cannot assure you that we will be able to sell surplus stock in a timely
manner, or at all, which in turn may adversely affect our business, results of operations and financial condition.
5. Our Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders.
Any exercise of such pledge by the lender could dilute his shareholding, which may adversely affect our
business and future prospectus.
As on the date of this Red Herring Prospectus, our Promoter, Gaurav Singh Kushwaha, holds 24,465,127
Equity Shares of face value of ₹1 each of the Company. Out of these 24,465,127 Equity Shares of face value
of ₹1 each, a total of 9,215,127 Equity Shares held by our Promoter, Gaurav Singh Kushwaha are pledged in
favour of 360 One Prime Limited pursuant to sanction letters dated August 2, 2024 and November 26, 2024.
Accordingly, Gaurav Singh Kushwaha holds 15,250,000 unencumbered Equity Shares of face value of ₹1
each, as on the date of this Red Herring Prospectus. As on the date of this Red Herring Prospectus, none of
the lenders have invoked any pledge on the Equity Shares. The total pledged Equity Shares constitute 37.67%
of the pre-Offer paid up and issued share capital of the shareholding of Gaurav Singh Kushwaha.
Any default under the agreements pursuant to which these Equity Shares have been pledged will entitle the
pledgee to enforce the pledge over these Equity Shares. Further, any default under the loan agreements
following the creation of a pledge on the Equity Shares of our Company may result in, inter alia, reduction
on the aggregate shareholding of our Promoter, the lender taking ownership of the pledged shares, selling the
pledged shares to any third party purchaser, and attending and exercising voting rights in respect of the
pledged shares on any matter at any meeting of the members of our Company. For further information in
respect of encumbrances created on the Promoters’ shareholding, see “Capital Structure – Build-up of
Promoter’s shareholding in our Company” on page 137.
6. We have witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to
₹ 6,658.28 million and ₹ 1,811.64 million, respectively. Any negative cash flows in the future would
adversely affect our cash flow requirements, which may adversely affect our ability to operate our business
and our financial condition.
The following table sets forth certain information relating to our net cash (used in) / generated from operating
activities for the Fiscals indicated:
39Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
(₹ million)
Net cash (used in) / generated from operating (6,658.28) (1,811.64) 271.34
activities
We witnessed negative operation cash flow in Fiscal 2024 primarily due to expansion of our operations and
store network resulting in increase in inventories on account of more merchandise selection at our existing
stores and opening of new stores with higher levels of merchandise at such stores. In Fiscal 2025, we opened
83 stores. Accordingly, the opening of new stores contributed to higher inventory levels in order to meet
anticipated customer demand and align with our growth strategy.
Negative operating cash flows over extended periods, or significant negative cash flows in the short term,
could materially impact our ability to operate our business and implement our growth plans. As a result, our
cash flows, business, future financial performance and results of operations could be materially and adversely
affected. For further information, see “Management’s Discussion and Analysis of Financial Condition and
Results of Operations – Cash Flows” and “Summary Financial Information” on page 418 and 104.
7. Our Company will not receive any proceeds from the Offer for Sale.
The Offer consists of a Fresh Issue of Equity Shares and an Offer for Sale. The Offer for Sale is [●] times of
the Fresh Issue. Each of the Selling Shareholders has, severally and not jointly, confirmed and authorized the
transfer of its respective portion of the Offered Shares pursuant to the Offer for Sale, as set out below:
Sr. Name of the Number of Percentage of Percentage of Number of Percentage of
No. Shareholder Equity the pre-Offer the pre-Offer post-Offer the post-Offer
Shares of paid-up Equity paid-up Equity Equity Shares paid-up
face value Share capital Share capital on held# Equity Share
of ₹ 1 (%) a Fully Diluted capital on a
offered Basis* (%) Fully Diluted
Basis# (%)
1. Accel India III 2,603,915 1.92 1.88 [●] [●]
(Mauritius) Ltd
2. Saama Capital II, 4,100,970 3.03 2.97 [●] [●]
Ltd.
3. Kalaari Capital 3,536,990 2.61 2.56 [●] [●]
Partners II, LLC
4. Kalaari Capital 452,145 0.33 0.33 [●] [●]
Partners
Opportunity Fund,
LLC
5. Iron Pillar Fund I 821,085 0.61 0.59 [●] [●]
Ltd
6. Iron Pillar India 493,958 0.36 0.36 [●] [●]
Fund I
7. Sunil Kant Munjal 1,930,000 1.42 1.40 [●] [●]
(and other partners
of Hero Enterprise
Partner Ventures)
Total 13,939,063 10.29 10.08 [●] [●]
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
# Subject to completion of the Offer and finalization of Basis of Allotment.
The Selling Shareholders shall be entitled to the net proceeds from the Offer for Sale, which comprise
proceeds from the Offer for Sale net of Offer expenses shared by the Selling Shareholders, and our Company
will not receive any proceeds from the Offer for Sale. Other than the (a) listing fees which will be borne by
our Company; and (b) fees and expenses in relation to the legal counsel to the Selling Shareholders which
shall be borne by the respective Selling Shareholders, all costs, charges, fees and expenses associated with
and incurred with respect to the Offer, including but not limited to offer advertising, printing, research
expenses, road show expenses, accommodation and travel expenses, stamp duty, transfer, issuance,
documentary, registration, costs for execution and enforcement of Offer related agreements, fees paid to the
intermediaries and BRLMs, fees and expenses of legal counsels to the Company and the BRLMs, fees and
expenses of the auditors and advisors, regulatory fees, and third parties, shall be shared among our Company
and the Selling Shareholders in accordance with Applicable Law.
408. Our Statutory Auditors have included certain emphasis of matters in their examination report.
Our Statutory Auditors have included certain emphasis of matters in their examination report:
“We draw attention to Note 2.1 to the Special Purpose Interim Financial Statements which describes the
purpose and basis of preparation of the Special Purpose Interim Financial Statements. These Special Purpose
Interim Financial Statements have been prepared by the management of the Company solely for the purpose
of preparation of the Restated Financial Information to be included in the Red Herring Prospectus (“DRHP”)
of the Company to be filed in connection with its proposed initial public offering of equity shares as required
by Section 26 of Part I of Chapter III of the Act and as required under the Securities and Exchange Board of
India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as amended from time to time and
to comply with the SEBI Communication and the Guidance Note on Reports in Company Prospectuses
(Revised 2019) issued by the ICAI. Accordingly, these Special Purpose Interim Financial Statements may not
be suitable for any another purpose.
Our report is addressed to the Board of Directors of the Company solely for the purpose as mentioned above.
This should not be distributed to or used by any other parties. M S K A & Associates shall not be liable to the
Company or to any other concerned for any claims, liabilities or expenses relating to this assignment.
Accordingly, we do not accept or assume any liability or any duty of care for any other purpose or to any
other person to whom this report is shown or into whose hands it may come without our prior consent in
writing.
Our opinion is not modified in respect of the above matter.”
While the current emphasis of matter does not have any impact on our business, financial condition and results
of operations, there can be no assurance that other emphasis of matters in future will not impact our financial
condition and results of operations. Further, there can be no assurance that any similar emphasis of matters
will not form part of our financial statements for the future fiscal periods, which could subject us to additional
liabilities due to which our reputation and financial condition may be adversely affected.
9. The seasonality of our business affects our quarterly results and places an increased strain on our
operations.
We have historically experienced seasonal fluctuations in our sales, with higher sales volumes associated
with the festive sale period in the third quarter of each Fiscal, which encompasses holidays such as Dhanteras.
Similarly, we witness higher sales in a specific period of the first quarter during Akshay Tritiya and fourth
quarter of each Fiscal. We also witness higher sales in the period around Valentine’s Day. We expect to
continue to experience seasonal trends in our business, making results of operations variable from quarter to
quarter. This variability can make it difficult to predict sales and can result in fluctuations in our revenue or
profitability between periods. Any slowdown in demand for our jewellery during peak seasons or failure by
us, to stock or restock popular products in sufficient quantity or to develop sufficient fulfilment and delivery
capacity to meet customer demand during periods of seasonal or peak demand, could adversely affect
customer experience and our results of operations. Further, lower than expected net sales during certain
periods or more pronounced seasonal variations in sales in the future could have a disproportionate impact
on our operating results for any Fiscal or could strain our resources and impair our cash flows.
During period of high order volume, which typically occurs in the first and fourth quarter of each Fiscal, we
may also experience an increase in our fulfilment and logistics costs due to split-shipments, air-shipments,
changes to our fulfilment and logistics network, and other arrangements necessary to ensure timely delivery.
In addition, during times of increased seasonal or peak demand, it is possible that too many customers may
attempt to access our mobile applications or websites within a short period of time, which may cause us to
experience system interruptions that result in our mobile applications or websites temporarily being
unavailable or prevent us from efficiently fulfilling orders. In addition, we may be unable to adequately staff
our fulfilment and delivery network, including our customer service centers, or may be unable to avail of
adequate third party delivery service providers during these peak periods, which may impact our ability to
satisfy seasonal or peak demand.
10. Under-utilization of our existing manufacturing facilities and an inability to effectively utilize our
manufacturing capacities could have an adverse effect on our business, future prospects, and future
financial performance.
41Our ability to maintain our profitability depends on our ability to optimize our product mix, hence, the level
of our capacity utilization can impact our operating results.
The table below provides capacity utilization of our manufacturing for Fiscal 2025, 2024 and 2023:
Manufacturing Facility Capacity Utilization
Fiscal 2025 Fiscal 2024 Fiscal 2023
Mumbai facility(1) 98.57% 78.19% 83.91%
Jaipur facility 81.72% 80.34% 31.75%
Surat facility(2) 68.25% - -
As certified by Rahul Rawat, Chartered Engineer, by certificate dated August 4, 2025.
Notes:
(1) On account of installation of computer numerical control machines for production, the installed capacity at the Mumbai Facility
increased in January 2024.
(2) Our manufacturing facility located at Surat Gujarat became operational in May 2024.
Owing to the seasonal nature of the demand for our products, the maximum capacity of our facilities is not
utilized. Further certain of our facilities have recently commenced operations and have been built to
accommodate expected future growth in our business. Our capacity utilization levels are dependent on the
availability of raw materials, industry/market conditions as well as the requirements of our customers. In the
event we face disruptions at our manufacturing facilities including as a result of labour unrest or we are unable
to procure sufficient raw materials could result in operational inefficiencies which could have a material effect
on our business and financial condition as we will be unable to achieve full capacity utilization of our current
manufacturing facilities. We are in the process of expanding our manufacturing operations through an under-
construction manufacturing facility in Jaipur, Rajasthan. The success of any capacity expansion and expected
return on investment on capital expenditure is subject to, among other factors, the ability to procure requisite
regulatory approvals in a timely manner; recruit and ensure satisfactory performance of personnel to further
grow our business; and the ability to absorb additional infrastructure costs. For further information, see “Our
Business – Business Operations – Capacity and Capacity Utilisation” on page 257. Under-utilization of our
manufacturing capacity over extended periods, or significant under-utilization in the short term, could
materially and adversely impact our business, growth prospects and future financial performance.
11. We are dependent on third-party transportation providers for the delivery of raw materials and our
products.
Our success depends on the uninterrupted transportation and delivery of the various raw materials required
in the manufacture of our products and of our products from our manufacturing facilities to our customers, or
intermediate delivery points such as our stores, that are subject to various uncertainties and risks. Our service
providers transport our raw materials and our finished products by air, road and rail. We rely on third party
logistics companies to deliver our raw materials and finished products. We may therefore be subject to
incidents of theft or damage to inventory in transit, prior to or during stocking in store or delivery to
customers, if purchased through online channels. As of the date of this Red Herring Prospectus, the
outstanding insurance claims for the products lost by transportation providers is nil. Further, as of the date of
this Red Herring Prospectus, our company has filed a claim for insurance related to misappropriation of gold
jewellery at our store, with the claim amounting to ₹ 8.83 million, which remains pending. See “Outstanding
Litigations and Other Material Developments − Litigation involving our Company − Outstanding
litigation by our Company − Criminal proceedings” on page 432.
To the extent they are unable to provide satisfactory services to customers or us, which may be due to events
that are beyond our or their control, such as weather or transportation disruptions, additional compliance
costs, we may suffer reputational damage, and our business, financial condition, cash flows and results of
operations may be adversely affected. In addition, raw materials and products may be lost or damaged in
transit for various reasons including occurrence of accidents or natural disasters. Any recompense received
from insurers or third-party transportation providers may be insufficient to cover the cost of any delays and
will not repair damage to our relationships with our affected customers. We may also be affected by an
increase in fuel costs, as it will have a corresponding impact on freight charges levied by our third-party
transportation providers. This could require us to expend considerable resources in addressing our distribution
requirements, including by way of absorbing these excess freight charges to maintain our selling price, which
could adversely affect our results of operations, or attempting to pass these charges on to our customers,
which could adversely affect demand for our products. While there have been no instances of any
transportation strike or raw material supply constrains that impacted our operations in Fiscal 2025, 2024 and
2023, we cannot assure you that such strikes will not impact our operations going forward.
4212. We are subject to payment-related risks, including risks associated with cash on delivery and payment
processing risks. In the event we are unable to adequately address such risks our business, results of
operation and financial condition may be adversely impacted.
We accept payments using a variety of methods, including credit and debit cards, digital wallets, UPI, money
transfers, equated monthly payment and cash on delivery. We are subject to the risk that cash collected from
customers may be misappropriated or that a customer may not plan appropriately for payment and the
purchase will have to be returned. Returned purchases do not contribute to our revenue and we absorb the
costs of return shipping fees, which would increase our operating costs and adversely affect our business,
financial condition, cash flows and results of operations. The table below provides our shipping charges and
as a percentage of our total revenue from operations for Fiscal 2025, 2024 and 2023:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount Percentage Amount Percentage Amount Percentage
(₹ million) of total (₹ million) of total (₹ million) of total
revenue revenue revenue
from from from
operations operations operations
(%) (%) (%)
Shipping Charges 90.05 0.51 74.77 0.59 76.89 1.00
We are also subject to the risk of fraudulent activity associated with cash on delivery, such as payment of
purchases with counterfeit currency or fake identity. While there have not been any instances of fraudulent
activity in Fiscal 2025, 2024 and 2023, there can be no assurance we will not be subject to such fraudulent
activities in future. For certain payment methods, including credit and debit cards, we pay bank interchange
and other fees. These fees may increase over time, which would increase our operating costs and adversely
affect our results of operations. We use various third parties and payment gateways to provide payment
processing services, including the processing of credit and debit cards. While there have not been any material
increase in the bank interchange, other fees and payment gateway charges in Fiscal 2025, 2024 and 2023,
there can be no assurance there will not be any significant increase in future.
The table below provides our payment gateway charges as a percentage of our total expenses for Fiscal 2025,
2024 and 2023:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount Percentage Amount Percentage Amount Percentage
(₹ million) of total (₹ million) of total (₹ million) of total
expenses expenses expenses
(%) (%) (%)
Payment gateway charges 138.32 0.67 98.27 0.68 69.13 0.72
We are required to comply with payment card network operating rules, which are set and interpreted by the
payment card networks for the third-party payment processors. The payment card networks could adopt new
operating rules or interpret or re-interpret existing rules, as revised by regulatory bodies such as RBI from
time to time, in ways that might prohibit us from providing certain services to some customers, be costly to
implement, or difficult to follow. If we fail to comply with these rules or requirements on service providers
including in connection with nodal accounts, we may be subject to fines or indemnities or higher transaction
fees or lose our ability to accept credit and debit card payments from customers or facilitate other types of
online payments, and our business could be harmed. Moreover, although the payment gateways we use are
contractually obligated to indemnify us with respect to liability arising from fraudulent payment transactions,
if such fraudulent transactions are related to credit card transactions, including international credit card
transactions, and become excessive, they could potentially result in our losing the right to accept credit cards
for payment. If any of these events were to occur, our business, financial condition, cash flows and results of
operations could be adversely affected.
13. If we are unable to provide an efficient omni-channel experience to our customers and facilitate their
transition away from an offline-only experience, our growth may be impacted, which could adversely
impact our brand value, results from operation, and cash flows.
We focus on providing customers with an omni-channel experience across all touchpoints including our
website, mobile application and our stores. Our omni-channel approach caters to customer preferences and
convenience and endeavours to ensure that the purchase of jewellery is a personalised experience. In Fiscal
432025, 2024 and 2023, we witnessed 298.87 million, 165.97 million and 81.86 million unique online sessions
(defined as the number of times a user visits our website or mobile application), respectively, on our website
and mobile application. Further, we generate a portion of our revenues from our online sales. Given the
complexities involved in tracking online sales that are linked to unique online sessions, we are unable to
track the conversion rate of users online sessions into actual sales from stores and other channels. Further,
we generate a portion of our revenues from our online sales. The table below sets forth details of our revenues
from our online channel and other channels for the periods indicated.
Partic ulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount (₹ Percentage of Amount (₹ Percentage of Amount (₹ Percentage
million) Revenue million) Revenue from million) of Revenue
from Operations from
Operations (%) Operations
(%) (%)
Online 1,178.05 6.66% 1,078.52 8.52% 1,204.61 15.63%
Sales
Sales from 16,521.97 93.34% 11,579.87 91.48% 6,502.65 84.37%
Stores and
Other
Channels
Revenue 17,700.02 100.00% 12,658.39 100.00% 7,707.26 100.00%
from
Operation
If customers and retailers do not embrace the transition to an omnichannel jewellery retail experience as we
expect, where demand is primarily aggregated online even if the purchase is made in store, the growth of our
business and operations could be adversely impacted. Moreover, even if more customers begin to shop for
jewellery online, if we are unable to address their changing needs and anticipate or respond to market trends
and new technologies in a timely and in a cost-efficient manner, we could experience a decrease in customers,
increased customer churn and other negative impacts on our business and results of operations.
14. Our Company has received complaints and clarification and request for clarifications after filing of the
Draft Red Herring Prospectus alleging, among others, factual errors, omission of material facts and
clarifications on disclosures. We have also been made party to an appeal before the Securities Appellate
Tribunal, Mumbai. We cannot assure you that we will not receive similar complaints or not be made a party
to litigations in the future.
We have received complaints on the Draft Red Herring Prospectus on the SCORES platform as well as through
email correspondence to our investor grievance ID post the filing of the Draft Red Herring Prospectus, alleging
inter alia wrong categorisation of promoters, inadequate disclosure, and omission of litigations and other
material facts in the Draft Red Herring Prospectus. Our Company has responded to the complaints denying
the allegations and providing clarifications on all the points raised in the complaints. We have stated that all
disclosures in the Draft Red Herring Prospectus have been made in accordance with the SEBI ICDR
Regulations and other applicable laws. Further, our Company has been made a party to an appeal filed before
the Securities Appellate Tribunal, Mumbai by C. Krishniah Chetty & Sons inter alia challenging (“SAT
Appeal”) the closure of the SEBI SCORES complaint that was filed by them on February 18, 2025. The SAT
Appeal inter alia challenged the closure of the SCORES Complaint and sought for a stay of the Offer. For
further information, see “Outstanding Litigation and Material Developments - Litigation involving our
Company - Other material pending proceedings” on page 431.
Additionally, we also received an email seeking clarification on the shareholding of the Company. Our
Company responded to the email clarifying that the shareholding as disclosed in the Draft Red Herring
Prospectus is in accordance with the SEBI ICDR Regulations and other applicable laws. Since we are
consumer facing business we cannot assure you that similar complaints or of other nature will not be filed
against the Company in future.
15. We have received certain summons and requests for personal appearances from the Directorate of
Enforcement (“ED”) in relation to certain investments received by our Company.
Our Company has received four summons, dated January 20, 2016 (“First Summon”), January 29, 2021
(“Second Summon”), March 3, 2021 (“Third Summon”) and March 13, 2023 (“Fourth Summon”),
respectively, issued by the Directorate of Enforcement, Bangalore Zonal Office (“ED”) under section 37 (1)
44and (3) of the Foreign Exchange Management Act, 1999 read with section 131 (1) of the Income Tax Act,
1961 and section 30 of the Code of Civil Procedure, 1908. The First Summon alleged contraventions of the
Foreign Exchange Management Act, 1999 and sought information regarding the PAN card and passport of
our Promoter and details of foreign direct investment (“FDI”) received by our Company since incorporation.
Our Company provided the requisite information through a letter dated February 12, 2016, and has not
received any further communication from the ED pursuant to this response.
The Second Summon, dated January 29, 2021, directed us to provide details of the amounts of FDI received
by our Company and their utilisation during specific periods between 2010 and 2021. In response, through a
letter dated February 15, 2021, our Company provided details of FDI received and explained that the funds
were utilised for various purposes, including procurement of raw materials and fixed assets, manufacturing
activities, maintenance of the website and stores, and advertisement and marketing efforts.
The Third Summon, dated March 3, 2021, sought similar details of FDI received and their utilisation for the
same periods as requested earlier. Our Company responded to this summon on April 8, 2021, providing the
requested information.
The Fourth Summon, dated March 13, 2023, directed us to provide information regarding the ownership,
purchase, and registration of the domain and website “bluestone.com,” along with a copy of the supply
agreement with M/s. Jewels Online Distribution India Private Limited, all agreements entered into with
payment gateways, and details of merchant identities maintained with payment gateways. Our Company
responded on March 15, 2023, furnishing the details requested. For further information, see Outstanding
Litigation and other Material Developments – Litigation involving our Company – Outstanding litigation
against our Company – Actions by regulatory/ statutory authorities” on page 429.
Except as stated above, our Company has not received any further summons from the ED and has had no
further correspondence with the ED. We cannot assure you that the ED will not continue to issue summons
and/or seek additional disclosures of information in relation to investments received by our Company. An
adverse outcome pursuant to this proceeding may also have an adverse effect on our business, operations and
reputation. Further, any regulatory action instituted by the ED against us may have an adverse impact on our
business, operations and reputation.
16. Increase in material costs without a corresponding increase in our product prices could have an adverse
impact on our profitability thereby impacting our results of operations and financial condition.
A sharp increase in the costs of materials, such as gold, diamonds, and other precious metals and stones,
without a corresponding increase in the prices of our products, could significantly impact our profitability.
The table below provides our cost of materials as a percentage of our total expenses in relevant periods:
Particular Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount Percentage Amount Percentage Amount Percentage
(₹ million) of Total (₹ million) of Total (₹ million) of Total
Expenses Expenses Expenses
(%) (%) (%)
Cost of Materials Consumed(1) 10,984.89 53.59 7,543.41 52.18 5,251.21 54.98
Note: Comprise Cost of raw materials consumed plus change in inventories of finished goods, work-in-progress and stock-in-trade.
If we are unable to pass on these increased costs to our customers through higher product prices, our gross
margins may be adversely affected. This could lead to a material adverse effect on our business, financial
condition, cash flows, and results of operations. Additionally, sustained increases in material costs could
necessitate changes in our pricing strategy, potentially affecting our competitive position and market share.
17. There have been delays in payment of statutory dues by our Company in Fiscal 2024 and delay in
repayment of loans during Fiscals 2024 and 2023. Inability to make timely payment of our statutory dues
could result us into paying interest on the delay in payment of statutory dues which could adversely affect
our business, our results of operations and financial condition.
Our Company, in the regular course of its operations, is required to pay certain statutory dues including the
employee state insurance contributions, employee provident fund contributions, income tax payments, tax
deductions at source, goods and services tax, equilization levies and professional taxes.
45Except as stated below, there have been no instances of default in the payment or non-payment of statutory
dues during Fiscal 2024:
Fiscal 2024
Name of the Statute Name of the Amount (₹) Period to Due Dates Date of Payment
Dues which the
amount
relates
The Employees Provident Fund - 3,750.00 May 2023 June 15, 2023 April 3, 2024
Provident Funds and Karnataka
Miscellaneous Provident Fund - 3,750.00 June 2023 July 15, 2023 April 3, 2024
Provisions Act, 1952 Karnataka
Provident Fund - 3,675.00 June 2023 July 15, 2023 April 5, 2024
Maharashtra
Provident Fund - 3,750.00 July 2023 August 15, 2023 April 3, 2024
Karnataka
Provident Fund - 7,646.00 August 2023 September 15, April 3, 2024
Karnataka 2023
The Nagaland Professional tax 3,952 .00 June 2023 to July 31, 2023 August 27, 2024
Professions, Trades, January 2024 August 31, 2023
Callings and September 30,
Employments Taxation 2023
Act, 1968 October 31, 2023
November 30,
2023
December 31,
2023
January 31, 2024
February 29,
2024
The Gujarat state Tax on Professional tax 2,400.00 June 2023 July 15, 2023 May 21, 2024
Professions, Trades, Professional tax 2,400.00 July 2023 August 15, 2023 June 5 , 2024
Callings and Professional tax 4,400.00 August 2023 September 15, June 5, 2024
Employments Taxation 2023
Act, 1976
The Assam Professions, Professional tax 388.00 April 2023 July 28, 2023 April 15, 2024
Trades, Callings and Professional tax 416.00 May 2023 August 28, 2023 April 15, 2024
Employments Taxation Professional tax 2,828.00 June 2023 September 28, April 15, 2024
Act, 1947 2023
The Odisha state Tax on Professional tax 1,300.00 April 2023 July 31, 2023 April 15, 2024
Professions, Trades, Professional tax 1,450.00 May 2023 August 31, 2023 April 15, 2024
Callings and Professional tax 2,800.00 June 2023 September 30, April 15, 2024
Employments Taxation 2023
Act, 2000
The West Bengal state Professional tax 2,460.00 April 2023 July 21, 2023 April 15, 2024
Tax on Professions, Professional tax 2,390.00 May 2023 August 21, 2023 April 15, 2024
Trades, Callings and Professional tax 11,670.00 June 2023 September 21, April 15, 2024
Employments Taxation 2023
Act, 1979
We cannot assure you that going forward we will be able to make payment of our statutory dues in a timely
manner or at all, which could result in penal or other regulatory action including payment of interest on the
delay, which could adversely affect our business and our results of operations and financial condition.
18. We have in the past entered into related party transactions and may continue to do so in the future, which
may potentially involve conflicts of interest with the equity shareholders.
We have in the ordinary course of business entered into transactions with related parties in the past and from
time to time, we may enter into related party transactions in the future. These transactions are in the nature of
remuneration paid to Key Management Personnel, sale of products, ESOP, rights shares issued and
investments.
The following table sets forth details of our related party transactions for Fiscal 2025, 2024 and 2023:
46Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
(₹ million)
Remuneration paid / accrued to Key 81.23 67.32 71.69
Management Personnel
Right shares issued 313.31 - -
ESOP exercised* 155.10 - -
Private placement of shares 751.40 - -
Final call towards right shares issued - - 90.20
ESOP cash-settled - 115.76 -
Sale of products 9.52 3.64 10.88
Investment in Associate 105.00 - -
Investment in Subsidiary 167.98 - -
* ESOP exercised represents taxable amount.
While we believe that all such related party transactions that we have entered into are conducted on an arms’
length basis in accordance with the Companies Act and other applicable regulations pertaining to the
evaluation and approval of such transactions and all related party transactions that we may enter into post-
listing, will be subject to Audit Committee, Board or Shareholder approval, as necessary under the Companies
Act and the SEBI Listing Regulations, in the interest of the Company and its minority Shareholders and in
compliance with the SEBI Listing Regulations, we cannot assure you these arrangements in the future, or any
future related party transactions that we may enter into, individually or in the aggregate, will not have an
adverse effect on our business, financial condition, results of operations, cash flows and prospects. While
such related party transactions will be undertaken in accordance with the applicable requirements under the
SEBI Listing Regulations, the same related party transactions may potentially involve conflicts of interest
and there can be no assurance that we will be able to address such conflict of interest in future.
The table below provides details of our aggregate amount of related party transactions and as a percentage of
our revenue from operations for Fiscal 2025, 2024 and 2023:
Particulars Fiscal
2025 2024 2023
Aggregate amount of related party transactions(1) (₹ 9.52 3.64 10.88
million)
Revenue from Operations (₹ million) 17,700.02 12,658.39 7,707.26
Aggregate amount of related party transactions as a 0.05% 0.03% 0.14%
percentage of revenue from operations (%)
(1) Only includes sale of products to related parties.
There are no loans, advances, guarantees or security given by the Company or its Subsidiary to related parties.
Further, there have been no instances in Fiscal 2025, 2024 and 2023, were any of our related party transactions
constituted more than 10% of the total transactions of similar nature. For further information on our related
party transactions, see “Summary of the Offer Document – Summary of Related Party Transactions” on
page 25.
19. We may be subject to fraud, theft, employee negligence or similar incidents.
Our operations have been subject to incidents of theft or damage to inventory in transit, prior to or during
manufacturing, store stocking and display. We have adopted various security measures, including video
surveillance, engaging security personnel and particular insurance coverage like fidelity guarantee insurance
cover and jewellers block policies. Our industry typically encounters some inventory loss on account of
employee theft, shoplifting, vendor fraud, credit card fraud and general administrative error. In Fiscal 2025,
2024 and 2023, there have been incidents of fraud, cheating, theft, employee negligence, security lapse, loss
in transit. Loss incurred by us on account of such instances was the amount claimed by us against our
insurance policy being ₹ 5.38 million, ₹ 8.92 million and ₹ 2.78 million in Fiscal 2025, 2024 and 2023,
respectively. Accordingly, we cannot assure that we will not experience any similar incidents in the future,
which could adversely affect our results of operations and financial condition.
As of the date of this Red Herring Prospectus, the store manager on behalf of our Company has filed a claim
for insurance related to dishonestly misappropriation of property by employees at our stores, with the claim
amounting to ₹ 8.83 million, which remains pending. See “Outstanding Litigations and Other Material
Developments −Litigation involving our Company − Outstanding litigation by our Company − Criminal
proceedings” on page 432.
47Additionally, in case of losses due to theft, fire, breakage or damage caused by other casualties, there can be
no assurance that we will be able to recover from our insurers the full amount of any such loss in a timely
manner, or at all. If we incur a significant inventory loss due to third-party or employee theft and if such loss
exceeds the limits of, or is subject to an exclusion from, coverage under our insurance policies, it could have
an adverse effect on our business, results of operations and financial condition. In addition, if we file claims
under an insurance policy it could lead to increases in the insurance premiums payable by us or the termination
of coverage under the relevant policy. For further information in relation to our insurance policies, see “- An
inability to maintain adequate insurance cover in connection with our business may adversely affect our
operations and profitability” on page 77.
20. We may not continue to grow in line with historical rates and may face difficulties in executing our
expansion plans and implementing our growth strategies which could have an adverse impact on our
results of operations, financial condition and cash flows.
Although we have seen growth over the past three Fiscals, our recent revenue growth rate through Fiscal
2025, 2024 and 2023 and financial performance should not be considered indicative of our future
performance, and there is no assurance that we will be able to continue our existing growth and become
profitable.
Set forth below are details regarding certain metrics reflecting our performance in the corresponding periods:
Particulars As of March 31 / Fiscal
2025 2024 2023
Revenue from operations (₹ million) 17,700.02 12,658.39 7,707.26
Gross Profit(1) (₹ million) 6,715.13 5,114.98 2,456.04
Gross Margin(2) (%) 37.94% 40.41% 31.87%
Number of Stores 275 192 155
Number of town and cities 117 80 71
(1) Gross Profit is calculated as revenues from operations less cost of goods sold. Cost of goods sold is calculated as the cost of raw
materials consumed, adjusted for changes in inventories of finished goods, work-in-progress and stock-in-trade.
(2) Gross Margin is calculated as gross profit divided by revenues from operations.
For reconciliation of Gross Profit and Gross Margin, see “Management’s Discussion and Analysis of
Financial Condition and Results of Operations – Non-GAAP Measures” on page 399. Also see, “Certain
Conventions, Use of Financial Information and Market Data and Currency of Presentation – Non-GAAP
Financial Measures” on page 16.
We may not achieve our target growth rates and may face difficulties in executing our expansion plans and
implementing our growth strategies. Our growth depends on a number of factors, including discretionary
spending that customers are able to do, competition, the attractiveness of our brand to prospective customers,
the level of spending on marketing and technological upgrades to our system and our ability to deepen our
presence in certain geographies. A softening of demand, whether caused by events outside of our control or
changes in our customers’ preferences, or any of the aforementioned factors, could result in further decreased
revenue. If we are not able to increase our revenue while controlling operating costs, we may not achieve
profitability and our business, results of operations and financial condition could be materially and adversely
affected.
21. The cost of gold bullion, diamonds and other precious and semi-precious stones accounted for 101.74%,
109.36% and 104.98% of our cost of materials consumed in Fiscal 2025, 2024 and 2023, respectively. The
non-availability or fluctuation in prices of raw materials may have an adverse effect on our business,
results of operations, cash flows and financial condition.
Timely procurement of materials such as gold bullion, diamonds and other precious and semi-precious stones,
as well as the quality and the price at which they are procured, play an important role in the successful
operation of our business. The primary raw material used in our operations is gold, which is primarily sourced
from various banks in India.
An increase in the price of gold may result in an increase in our income from sales assuming such increases
do not adversely affect sales volumes. However, a significant increase in the price of gold due to inflation or
other factors or a negative outlook on future gold prices could, in the short term, adversely affect our sales
volumes. Currently, the RBI permits only certain banks in India to import precious metals such as gold for
the purposes of extending gold metal loans to domestic jewellery manufacturers who are not exporters. Since
48we do not export gold for our operations, we are dependent on the rates of interest charged by such banks on
the gold loans. For further information, see “Key Regulations and Policies in India” on page 267.
We may also require specific quality raw materials including precious and semi-precious stones for a
particular jewellery design. We procure precious and semi-precious stones such as diamonds and gemstones
from domestic vendors in the open market in India. We do not enter into any agreement with such vendors
and these are usually sourced on a purchase order basis depending on our requirements. Accordingly, our
business is affected by the availability, cost and quality of raw materials. A sudden fall in the market price of
diamonds and other precious and semi-precious stones may affect our ability to recover our procurement
costs. Conversely, an increase in the price of diamonds and other precious and semi-precious stones could
lead to a decrease in demand for a particular jewellery and/or a decrease in our profit margins. The price and
supply of these and other materials depend on factors beyond our control, including general economic
conditions, competition, production levels and regulatory factors such as import duties. Also see “- We obtain
gold on loan basis, which remains subject to RBI regulations. Any adverse change in the regulations
governing gold on loan basis may adversely affect our financial condition and results of operations” on
page 71.
The table below provides our cost of gold bullion, diamonds and other precious and semi-precious stones, as
a percentage of our cost of materials consumed in Fiscal 2025, 2024 and 2023:
Particulars Fiscal
2024 2023
Amount (₹ Percentage Amount (₹ Percentage Amount (₹ Percentage
million) of Cost of million) of Cost of million) of Cost of
Materials Materials Materials
Consumed Consumed Consumed
(%) (%) (%)
Cost of gold bullion, diamonds 17,514.34 101.74% 13,501.86 109.36 7,533.36 104.98
and other precious and semi-
precious stones
Note:
Cost of gold bullion, diamonds and other precious and semi-precious stones is more than 100% of our cost of materials consumed as
these include purchases made during the entire Fiscal while cost of materials consumed comprise raw materials consumed at the end of
the relevant Fiscal.
We cannot assure you that we will be able to procure quality raw materials at competitive prices or at all.
Further, any rise in the prices of gold, and other precious and semi-precious stones may cause customers to
delay their purchases, thereby adversely affecting our business operations, and financial condition.
22. As of March 31, 2025, 2024 and 2023, we had 184, 207 and 170 suppliers for our raw materials,
respectively. Interruptions in the supply of raw materials could adversely affect our business, financial
condition, results of operations and cash flows.
Gold is primarily sourced from nominated banks or agencies in India. Currently, the RBI permits only certain
banks in India to import precious metals such as gold for the purposes of extending gold metal loans to
domestic jewellery manufacturers who are not exporters. Our gold loan arrangements are typically limited by
the amount of gold available for procurement and we may not be able to continue with these arrangements.
As of May 31, 2025, our outstanding gold loans were ₹ 2,261.54 million. In addition, while we have
arrangements with multiple suppliers, if for any reason, a large number of our suppliers of raw materials
curtail or discontinue their delivery of such raw materials to us, in the quantities we need and at prices that
are competitive, our ability to meet our material requirements for our operations could be impaired, our
delivery schedules could be disrupted and our business and reputation may be adversely affected. In addition,
we have also recently entered an arrangement with a vendor for leasing gold that we require for our operations.
Pursuant to the agreement with the vendor, we are required to pay a mutually agreed monthly rate of interest
for leasing such gold for the duration for which gold is leased by us. At the end of term, we are required to
return the gold leased by us or alternatively, have the option to pay the cash value of the gold leased as part
of the repayment / return of the gold leased by us. We may be liable to pay penal amounts in the event we are
unable to return the gold leased by us in a timely manner or at all.
All of our diamonds are Kimberley process certified, which means that they are all sourced from conflict-free
zones. We typically execute purchase orders for diamonds on a spot basis with our suppliers and have not
entered into any long-term or exclusive contracts with them. As of March 31, 2025, 2024 and 2023, we had
184, 207 and 170 suppliers for our raw materials, respectively. Purchase of diamonds is on a fixed payment
49basis, i.e., the price and the credit period is fixed at the time of purchase. Should any of these suppliers cease
to be able or willing to continue supplying us with diamonds on terms that are acceptable to us, we may have
to find other suppliers. There can be no assurance that such other suppliers will be able to meet our needs or
be as reliable or provide diamonds of the same quality at the same prices or fulfil the Kimberley process,
similar to our current suppliers.
The table below provides the cost of diamonds sourced from our top one, top three, top five and top 10
suppliers in the Fiscals indicated:
Category Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount Percentage of Amount Percentage of Amount Percentage of
(₹ million) Cost of (₹ million) Cost of (₹ million) Cost of
Materials Materials Materials
Consumed Consumed Consumed
(%) (%) (%)
Top one supplier 304.34 1.77 330.51 2.68 141.58 1.97
Top three suppliers 655.75 3.81 587.30 4.76 256.03 3.57
Top five suppliers 858.73 4.99 786.62 6.37 354.54 4.94
Top ten suppliers 1,122.88 6.52 1,204.85 9.76 469.68 6.55
Note:
Suppliers may vary for each period. Our top 10 suppliers/vendors do not contribute to more than 50% of the total cost of materials
consumed in Fiscal 2025, 2024 and 2023 on a consolidated basis. Names of suppliers have not been included owing to confidentiality
reasons.
Any disruption of supplies or a failure to replace our current suppliers may materially and adversely affect
our business, financial condition and results of operations.
23. We have incurred loss for the year of ₹ 2,218.37 million, ₹ 1,422.36 million and ₹ 1,672.44 million in Fiscal
2025, 2024 and 2023, respectively. Our total borrowings have fluctuated from ₹ 2,284.18 million, as of
March 31, 2023 to ₹ 4,304.26 million, as of March 31, 2024 and to ₹ 7,286.18 million, as of March 31, 2025.
Significant variations in our losses and borrowings could have an adverse impact on our business, financial
condition and results of operations.
The table below provides details of our loss for the year and total borrowings as of and for the years ended
March 31, 2025, 2024 and 2023:
Particulars As of / For the Financial As of / For the Financial As of / For the Financial
Year ended March 31, 2025 Year ended March 31, 2024 Year ended March 31, 2023
(₹ million)
Loss for the year (2,218.37) (1,422.36) (1,672.44)
Total 7,286.18 4,304.26 2,284.18
borrowings
Our loss for the year has declined in the last three Fiscals primarily on account of reclassification of CCPS
from borrowings to equity. Further, our borrowings have fluctuated on account of our capital requirements to
fund our working capital primarily towards our inventory requirements. As we expanded our operations and
opened new stores, we were required to maintain higher levels of inventory to support broader product
offerings and meet anticipated customer demand. This necessitated additional capital to ensure timely
procurement and stocking of merchandise, which in turn led to an increase in our borrowings during these
periods. For further information, see “Restated Financial Information” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” on pages 312 and 396, respectively. If our
revenues do not increase as anticipated and our losses increase in subsequent periods or if our total borrowings
increase significantly, our business, cash flows, financial condition and results of operations could be adversely
affected.
24. We have experienced increase in our revenue from operations from ₹ 7,707.26 million in Fiscal 2023 to ₹
12,658.39 million in Fiscal 2024 and to ₹ 17,700.02 million in Fiscal 2025. Our inability to continue to
maintain an increase in our revenues in future periods could have an adverse impact on our business,
financial condition and results of operations.
The table below provides details of our revenue from operations for the years ended March 31, 2025, 2024
and 2023:
50Particulars As of / For the Financial Year As of / For the Financial Year As of / For the Financial Year
ended March 31, 2025 ended March 31, 2024 ended March 31, 2023
(₹ million)
Revenue from 17,700.02 12,658.39 7,707.26
operations
Our revenue from operations have increased primarily on account of a growth in our operations. For further
information, see “Restated Financial Information” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” on pages 312 and 396, respectively. If our revenues do not
increase in line with our current growth rate in future periods, our business, cash flows, financial condition
and results of operations could be adversely affected which could also have an impact on the price of our
Equity Shares.
25. We have incurred indebtedness, and an inability to comply with repayment and other covenants in our
financing agreements could adversely affect our business and financial condition.
We are required to incur indebtedness to fund our operations. Our borrowings are in the nature of working
capital loans to fund our inventory and term loans. In addition, we have also obtained indebtedness through
the issuance of non-convertible debentures. As of May 31, 2025, (i) the outstanding amount under our
borrowings included (a) working capital facilities (including payable financing and bank overdraft) from
lenders aggregating up to ₹ 1,761.93 million and (b) the non-convertible debentures issued by our Company
aggregating up to ₹ 4,239.86 million; (c) the outstanding amount under our term loan facilities aggregating
up to ₹ 1,543.36 million; and (ii) the outstanding amount under our gold metal loans availed by our Company
aggregating up to ₹ 2,261.54 million. Our payable financing facilities are unsecured and in the absence of
security, the lenders may demand immediate repayment of these loans, or impose unfavourable terms upon
renewal, particularly during periods of financial stress, market downturns, or changes in our credit profile.
The lack of security on payable financing facilities limits our ability to negotiate favourable borrowing terms
and increases our cost of capital. If we are unable to repay, refinance, or renegotiate the terms of such
borrowings in a timely manner, it could adversely affect our liquidity and financial stability. Additionally,
any increase in our reliance on unsecured borrowings to fund our operations or growth may heighten these
risks. If our lenders perceive our repayment capacity to be impaired or reduce their overall exposure to us, it
could lead to disruptions in our financial arrangements, adversely affecting our operations, profitability, and
future business prospects. For further information, see “Financial Indebtedness” on page 427.
Certain of our financing arrangements include conditions that require us to obtain respective lenders’ consent
prior to carrying out certain activities and entering into certain transactions including: (i) effecting changes
in capital structure, (ii) effecting changes in shareholding pattern; (iii) change in the constitution of the board
of directors of the Company and management set up of the Company, including changes in the key managerial
personnel of the Company;(iv) amending the constitutional documents, including but not limited to the
memorandum of association and articles of association of the Company in accordance with applicable law;
and (v) undertaking any new line of business, operations or projects or substantial expansion of any current
business, operations or projects. Failure to meet these conditions or obtain these consents could have
significant consequences on our business and operations. As of the date of this Red Herring Prospectus, we
have received all consents required from our lenders in connection with the Offer.
Our ability to make payments on our indebtedness will depend on our future performance and our ability to
generate cash, which, to a certain extent, is subject to general economic, financial, competitive, legislative,
legal, regulatory and other factors, many of which are beyond our control. If our future cash flows from
operations and other capital resources are insufficient to pay our debt obligations, our contractual obligations,
or to fund our other liquidity needs, we may be forced to sell our assets or attempt to restructure or refinance
our existing indebtedness. In the event of delay in the repayment of the NCDs and failure to cure such delay
or defaults, the debenture holders have the right, inter alia, to call upon immediate repayment of the amount
due along with the pre-determined penal interest, enforce all or part of the security created on the
hypothecated properties, accelerate the maturity and repayment of the debentures, or assign whole or part of
the rights provided in the debenture trust deeds to any person, amongst others. Our ability to restructure or
refinance our debt will depend on the condition of the capital markets and our financial condition at such
time. Any refinancing of our debt could be at higher interest rates and may require us to comply with more
onerous covenants, which could further restrict our business operations. The terms of existing or future debt
instruments may restrict us from adopting some of these alternatives. While we try to monitor timely
repayment of our outstanding borrowings by reviewing our cash flow statements, any failure to make
payments of interest and principal on our outstanding indebtedness on a timely basis would likely result in a
51reduction of our creditworthiness and/ or credit rating, which could harm our ability to incur additional
indebtedness on acceptable terms.
26. Our ability to access capital at attractive costs depends on our credit ratings. Non-availability of credit
ratings or a poor rating may restrict our access to capital and thereby adversely affect our business,
financial conditions, cash flows and results of operations.
The cost and availability of capital depends on our credit ratings. While we have not received any credit
ratings in the past, credit ratings reflect the opinion of the rating agency on our management, track record,
diversified clientele, increase in scale and operations and margins, medium term revenue visibility and
operating cycle. Our credit ratings may also be impacted by delays in repayments of amounts due under our
borrowing facilities including the NCDs availed by our Company. For instance under certain of our
borrowings operate under the default principle of ‘one day one rupee’. Accordingly, the delay of even a single
day on our borrowing facilities could have an adverse impact on our financial condition. For further
information, see “- There have been delays in repayment of loans during Fiscal 2024 and 2023. Inability
to make timely repayment of our loans could result us into paying interest on the delay amounts or such
facilities being recalled which could adversely affect our business, our results of operations and financial
condition.” on page 63.
Any downgrade in our credit ratings or our inability to obtain such credit rating in a timely manner or any
non-availability of credit ratings, or poor ratings, could increase borrowing costs, will give the right to our
lenders to review the facilities availed by us under our financing arrangements and adversely affect our access
to capital and debt markets, which could in turn adversely affect our interest margins, our business, results of
operations, financial condition and cash flows.
27. We depend on third parties to certify our jewellery products. Fraudulent or invalid certification or negative
publicity surrounding such third parties may impact the credibility of our products which could adversely
affect our business, our results of operations and financial condition.
We place a high emphasis on the quality of our products. Quality control is done through measurement, visual
inspection and mechanical inspection, and ensures that the final product adheres to a defined set of quality
criteria. Each jewellery piece is then sent for third party certification from BIS for hallmarking, and to
diamond certification agencies for quality certification. In the event we receive fraudulent or invalid
certification or there are any issues in relation to reputation of these third parties, the perceived value and
credibility of our products could be impacted which could adversely affect our business, our results of
operations and financial condition. While there have not been any instances of fraudulent or invalid
certifications received by us in Fiscal 2025, 2024 and 2023, there can be no assurance that we may not receive
fraudulent or invalid certifications for our products in future.
28. If we are unable to provide new designs or update our collections in accordance with customer preference,
it may adversely affect our business prospects, results of operations and cash flows.
The jewellery business fluctuates according to changes in customer preferences. To the extent we misjudge
the market for our products or are unable to design new products or modify our existing products in line with
changes in trends, our sales may get adversely affected. New product development also involves in-house
designing, manufacturing the products and cost closure, which adds to these timelines. With help of our in-
house team of 23 designers, as of March 31, 2025, we focus on introducing new designs. While we forecast
trends and designs, our design-to-catalogue lead times may vary and thus there may be risk of customer
preferences changing by the time we hit the market for long lead-time products. We cannot assure you that
the demand for our products with end-customers will continue to grow or that we will be able to continue to
develop appealing styles or meet rapidly changing customer demands in the future. A decline in demand for
our products, or a misjudgment on our part could, among other things, lead to lower sales, excess inventories
and higher markdowns, each of which could have a material adverse effect on our results of operations, cash
flows and financial condition.
Customer preferences regarding diamonds, gold and other precious metals and gemstones also influence the
level of our sales. Customer preferences could be affected by a variety of issues, including promotion of
specific types of jewellery by the fashion industry, a decrease in the perceived value and customer satisfaction
of the jewellery compared to its price, the availability of alternate metals and customer attitudes towards the
substitution of our products with products such as cubic zirconia, moissanite or laboratory-created diamonds
or a shift in customer preference to other luxury products. For example, our share of sale of studded jewellery
52as a percentage of revenue from operations has decreased and accounted for 67.88%, 67.44% and 68.31% of
our revenue from operations in Fiscal 2025, 2024 and 2023, respectively. For further information on ‘studded
jewellery’, see “Industry Overview – Glossary” on page 227.
If we are unable to anticipate, gauge and respond to changing customer preferences or jewellery design trends,
or if we are unable to adapt to such changes by modifying our existing products or collections, or launch new
products or collections on a timely basis, we may lose, or fail to attract customers, our inventory may become
obsolete and we may need to melt the gold and use any precious stones in other products, incurring loss of
raw materials, primarily gold, in the melting process. The table below highlights the losses incurred by us on
raw materials as a result of melting process in Fiscal 2025, 2024 and 2023:
Particulars Fiscal
2025 2024 2023
Amount Percentag Amount Percentag Amount Percentag
(₹ million) e of Cost (₹ million) e of Cost (₹ million) e of Cost
of of of
Materials Materials Materials
Consume Consume Consume
d (%) d (%) d (%)
Losses incurred on raw materials 355.94 2.07% 233.61 1.89 137.01 1.91
on account of melting of
jewellery(1)
(1) Losses incurred on raw materials on account of melting of jewellery is calculated as value of raw material loss during
processing of such raw materials.
Further, our process for designing our jewellery is a key aspect of our operations for which we rely heavily
on data analysis and the study of customer preference and trends to introduce new and original concepts for
our collections. We incur expenses in the design and development of our products, recruiting adequate
manpower required in manufacturing such products and we expect, to expand our portfolio of jewellery going
forward. For further information, see “Our Business – Strategies” on page 248. We cannot assure you that
our current portfolio of designs and any jewellery products or collections we launch, will be well received by
our customers, or that we will be able to recover costs we incurred in designing and developing such products
or that the new launches will not hurt the perception of our brand and existing product portfolio.
29. We collect money from customers pursuant to the Monthly Installment Plan scheme operated by our
Company. Refunds to customers of amounts collected pursuant to such scheme or suspension of payments
by customers could have an adverse impact on our results of operations, financial condition and cash
flows.
Our Monthly Installment Plan, known as the 10+1 Gold Mine Scheme ("GMS") allows customers to pay 10
monthly installments with a 25% discount on the first payment, and in the 11th month, our Company
contributes an amount equal to the total installments, which the customer can use to purchase a product. For
further information, see “Our Business – Business Operations – Loyalty / Incentive Schemes – Monthly
Installment Plan” on page 262. Over the years, we have witnessed increased collections from the GMS. The
GMS scheme has been instrumental in securing steady cash flows for us. The table below sets forth details
of amounts outstanding pursuant to the GMS as of the dates indicated:
Particulars March 31, 2025 March 31, 2024 March 31, 2023
Amount (₹ Percentage Amount (₹ Percentage Amount (₹ Percentage
million) of Total million) of Total million) of Total
Liabilities Liabilities Liabilities
(%) (%) (%)
Amounts outstanding under 1,727.97 6.59% 1,087.74 5.23% 702.53 5.29%
Gold Mine Scheme
While there are no penalties for non-deposit or late deposit of amounts due to be paid, customers are not
entitled to discounts on our products available under GMS. Customers can request a refund of their deposited
amount if they choose not to continue with GMS, subject to the terms and conditions of GMS.
We may be subject to the risk that consumers may suspend their contributions to the scheme, which could
impact our cash flow and financial stability. If a significant number of customers suspend their contributions,
it could lead to a shortfall in expected revenue and affect our ability to meet our financial obligations, thereby
having an adverse impact on our results of operations and financial condition.
5330. Blue Credits offered by us under the Old Gold Exchange Scheme represent a claim on our Company for
future purchases by the holders of such credits. We are liable to offer customers credits against purchases
of our products which may result in a loss of revenues for our Company.
By participating in ‘The Big Gold Upgrade’ offer, customers can exchange old gold at our stores for a higher
caratage value. The value of the old gold is be calculated based on its purity and weight. The offered value
against the old gold jewellery is credited to a customer’s BlueStone account in the form of Blue Credits.
Blue Credits are valid at most for one year from the day the customer receives them and can be used to
purchase any jewellery at our stores or online except coins and solitaires. For further information, see “Our
Business – Business Operations – Loyalty / Incentive Schemes – Old Gold Exchange” on page 262.
We have witnessed growth in our Old Gold Exchange scheme. The table below sets forth amounts
outstanding pursuant to advances received from customers (which includes the liability against the Old Gold
Exchange scheme) as of the dates indicated:
Particulars March 31, 2025 March 31, 2024 March 31, 2023
Amount (₹ Percentage Amount (₹ Percentage Amount (₹ Percentage
million) of Total million) of Total million) of Total
Liabilities Liabilities Liabilities
(%) (%) (%)
Advance Received from 272.85 1.04% 99.72 0.48% 75.91 0.57%
Customers
Note: The liability against the old gold exchange forms part of ‘advance received from customers’ under Note 23 of the
Restated Financial Information.
There is a risk that customers may not redeem their credits within the validity period, leading to lapsed
credits and impacting our revenue recognition. Further, any decline in customers offering old gold in
exchange for credits could have an adverse impact on our business prospectus, results of operations, financial
condition and cash flows.
31. We generated a substantial portion of our sales directly from physical sales which are not generated online
and any adverse developments affecting our operations in these regions could have an adverse impact on
our revenue and results of operations.
Our omni-channel experience involves a confluence of online channels, such as our website and mobile
application, and retail channels covering stores. Customers are able to visit any channel to experience the
BlueStone brand and our products, make selections and comparisons, undertake customizations and purchase
the product through their most preferred channel. This, in our experience, results in meaningful demand
aggregation online, while the purchases are completed at stores. Accordingly, any adverse developments in
regions where our stores are situated could deter purchases by our customers and affect our revenues.
We derive a portion of our revenue from direct sales from our Company Stores and Franchise Stores. Any
materially adverse social, political or economic development, natural calamities, civil disruptions, or changes
in the policies of the states or local governments in these states could adversely affect operations at stores.
These factors include, among other things, changes in demographics, population and income levels. In
addition, our business may also be susceptible to regional natural disasters and other catastrophes, such as
telecommunications failures, cyber-attacks, fires, riots, political unrest or terrorist attacks.
The table below sets forth details of number of stores and our revenue from operations across geographies
for the periods indicated:
Regio As of / For the financial year As of / For the financial year As of / For the financial year
n ended March 31, 2025 ended March 31, 2024 ended March 31, 2023
Number Revenue Percentag Number Revenue Percentag Number Revenue Percentag
of Stores from e from of Stores from e from of Stores from e from
Operation Revenue Operation Revenue Operation Revenue
s of s of s of
(₹ Operation (₹ Operation (₹ Operation
million) s (%) million) s million) s (%)
(%)
South( 77 4,308.14 24.34% 50 3,093.95 24.44% 43 1,771.70 22.99%
1)
West(2) 65 3,915.13 22.12% 43 3,042.83 24.04% 33 2,980.95 38.68%
54Regio As of / For the financial year As of / For the financial year As of / For the financial year
n ended March 31, 2025 ended March 31, 2024 ended March 31, 2023
Number Revenue Percentag Number Revenue Percentag Number Revenue Percentag
of Stores from e from of Stores from e from of Stores from e from
Operation Revenue Operation Revenue Operation Revenue
s of s of s of
(₹ Operation (₹ Operation (₹ Operation
million) s (%) million) s million) s (%)
(%)
East(3) 50 2,489.78 14.07% 42 1,743.78 13.78% 35 736.07 9.55%
North( 83 6,986.97 39.47% 57 4,777.82 37.74% 44 2,218.53 28.78%
4)
Total 275 17,700.02 100.00% 192 12,658.39 100.00% 155 7,707.26 100.00%
Notes:
(1) South region comprises Andaman & Nicobar Islands, Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala, Pondicherry.
(2) West region comprises Gujarat, Maharashtra, Goa, Madhya Pradesh, Chhattisgarh, Dadra & Nagar Haveli, Daman & Diu.
(3) North region comprises Chandigarh, Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Rajasthan, Uttarakhand,
Uttar Pradesh.
(4) East region comprises Arunachal Pradesh, Assam, Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Sikkim,
Tripura, West Bengal.
Any adverse development could result in an adverse impact on our ability to meet customer demands which
could materially affect our business reputation within the industry or in any geographical region. Any such
disruption to our operations would materially and adversely affect our business, profitability and reputation
in any geographical region and thereby materially and adversely affecting our overall business, profitability
and reputation.
32. We operate in highly competitive markets and an inability to compete effectively may adversely affect our
business, results of operations, cash flows and financial condition.
The jewellery market in India is highly competitive, with both domestic and international players vying for
market share. Companies compete on various fronts, including pricing, product offerings, quality, and
marketing strategies. We face competition from various domestic companies in India.
Competition may result in pricing pressures, reduced profit margins, lost market share, or a failure to grow
or maintain our market share, any of which could substantially harm our business and results of operations.
Many of our competitors operating in certain of our product segments may have significant competitive
advantages in that particular product segment, including longer operating histories, larger and broader
customer, supplier and manufacturing bases, greater brand recall, and greater financial, inventory
management, store development, marketing, distribution, and other resources than we do.
Competitors could utilize any complementary aspects of their businesses in order to provide a better shopping
experience or change pricing, availability, or the terms or operation of service related to their products and
services in a manner that impacts our competitive offerings. Our inability to adequately address these and
other operational changes and competitive pressures may have an adverse effect on our business, financial
condition, cash flows and results of operations.
55Set forth below is a comparison of our KPIs with our peer company listed in India:
Comparison of Operational Parameters of Fiscals 2025, 2024 and 2023 with the industry peers
Paramet Unit Bluestone Jewellery Titan Company Limited Kalyan Jewellers India Senco Gold Limited Thangamayil Jewellery Ltd PC Jeweller Limited
er and Lifestyle Limited Limited
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023
Operating Performance Metrics
No. of Count 7,71,845 5,62,729 3,90,959 NA NA NA NA NA NA NA NA NA 3,200,00 NA 2,500,00 NA NA NA
Custome .00 .00 .00 0+ 0+
rs (Life
Till
Date)1
AOV2 INR 47,671.2 41,204.7 32,038.3 NA NA NA NA NA NA 73,000.0 63,700.0 57,900.0 57,159.0 47,097.0 43,387.0 NA NA NA
6 1 8 0 0 0 0 0 0
Studded % 67.88 67.44 68.31 26.94 28.60 29.02 30.13 28.41 26.17 10.90 11.40 10.40 2.61 3.11 2.70 NA NA NA
Share %3
SSSG - % 32.14 51.16 72.06 NA 16.00 32.00 NA 17.00 NA 15.00 19.00 10.00 18.10 23.49 25.23 NA NA NA
YoY4
Store metrics
No of Count 275.00 192.00 155.00 3,312.00 3,035.00 2,710.00 351.00 217.00 147.00 175.00 159.00 136.00 63.00 57.00 53.00 51.00 60.00 81.00
Stores5
No of Count 117.00 80.00 71.00 435.00 428.00 404.00 NA NA NA 115.00 107.00 96.00 NA NA NA 38.00 NA NA
Cities6
Selling INR 1,591.66 1,242.30 841.40 29,960.0 27,650.0 23,190.0 4,733.59 3,552.74 2,880.71 NA 1,033.73 810.36 683.90 364.50 359.30 NA 5.60 121.50
and Mn 0 0 0
Advertis
ing
Expense
s7
Selling % 8.99 9.81 10.92 4.96 5.41 5.72 1.89 1.92 2.05 NA 1.97 1.99 1.39 0.95% 1.14 NA 0.09 0.49
and
Advertis
ing
expenses
as a
percenta
ge of
revenue
from
operatio
ns8
Financial Metrics
Net INR 17,700.0 12,658.3 7,707.26 604,560. 510,840. 405,750. 250,450. 185,482. 140,714. 63,280.7 52,414.4 40,774.0 49,105.8 38,267.8 31,525.5 22,446.0 6,054.00 24,726.8
Revenue Mn 2 9 00 00 00 66 86 47 2 3 4 0 0 0 0 0
9
56Paramet Unit Bluestone Jewellery Titan Company Limited Kalyan Jewellers India Senco Gold Limited Thangamayil Jewellery Ltd PC Jeweller Limited
er and Lifestyle Limited Limited
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023
Net % 39.83 64.24 67.06 18.35 25.90 40.89 35.03 31.82 30.08 20.73 28.55 15.36 28.32 21.39 43.75 270.76 (75.52) 53.95
Revenue
(year on
year
growth)1
0
Gross INR 6,715.13 5,114.98 2,456.04 130,000. 116,520. 102,200. 32,842.5 27,136.9 21,992.2 8,515.22 8,013.90 6,554.70 4,979.00 4,228.20 3,361.40 4,774.60 (699.70) 3,840.80
Profit11 Mn 00 00 00 5 3 3
Gross % 37.94 40.41 31.87 21.50 22.81 25.19 13.11 14.63 15.63 13.46 15.29 16.08 10.14 11.05 10.66 21.27 (11.56) 15.53
Margin
(%)12
EBITDA INR 731.64 530.49 (560.34) 56,950.0 52,930.0 48,800.0 15,171.8 13,126.6 11,140.3 3,676.31 3,755.10 3,220.28 2,189.60 2,123.60 1,529.00 3,954.60 (1,713.0 2,480.50
13 Mn 0 0 0 0 0 1 0)
EBITDA % 4.13 4.19 (7.27) 9.42 10.36 12.03 6.06 7.08 7.92 5.81 7.16 7.90 4.46 5.55 4.85 17.62 (28.30) 10.03
Margin14
Adjusted INR 1,278.06 1,054.23 (272.79) NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA
EBITDA Mn
15
Adjusted % 7.22 8.33 (3.54) NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA
EBITDA
Margin16
PAT17 INR (2,218.3 (1,422.3 (1,672.4 33,370.0 34,960.0 32,740.0 7,141.73 5,962.85 4,319.32 1,593.09 1,810.04 1,584.79 1,187.10 1,232.40 797.40 5,777.00 (6,293.6 (2,032.0
Mn 7) 6) 4) 0 0 0 0) 0)
PAT % (12.53) (11.24) (21.70) 5.52 6.84 8.07 2.85 3.21 3.07 2.52 3.45 3.89 2.42 3.22 2.53 25.74 (103.96) (8.22)
Margin18
Average INR 13,218.8 6,932.69 2,807.20 236,175. 178,175. 150,965. 89,893.4 76,557.2 64,040.6 28,781.3 21,712.3 16,383.5 15,839.0 10,857.8 8,661.80 61,409.8 57,117.2 57,286.9
Inventor Mn 4 00 00 00 0 4 7 7 8 1 0 5 0 0 5
y19
Inventor Multi 1.34 1.83 2.75 2.56 2.87 2.69 2.79 2.42 2.20 2.20 2.41 2.49 3.10 3.52 3.64 0.37 0.11 0.43
y ple
Turnove
r Ratio20
ROCE21 % (3.67) (3.39) (31.16) 16.83 20.86 22.88 14.51 13.84 12.17 8.01 11.01 13.02 10.54 19.72 14.89 4.57 (2.73) 3.02
(With INR 6,094.47 2,555.30 1,917.91 165,280. 116,620. 61,620.0 NA 23,422.0 25,266.7 NA 9,283.07 7,164.73 5,088.40 4,187.50 4,719.10 NA 40,814.7 35,873.7
GML) Mn 00 00 0 7 1 0 0
Net
Debt22
(With Multi 0.67 0.68 (2.67) 1.42 1.24 0.52 NA 0.56 0.70 NA 0.68 0.76 0.46 0.85 1.21 NA 1.39 0.97
GML) ple
[Net
Debt /
Equity]23
(Without INR 6,013.14 3,259.23 1,955.91 92,760.0 68,450.0 15,270.0 NA 8,866.37 15,140.7 NA 5,702.90 5,295.06 2,467.10 1,925.50 4,190.10 NA 40,814.7 35,873.7
GML) Mn 0 0 0 8 0 0
57Paramet Unit Bluestone Jewellery Titan Company Limited Kalyan Jewellers India Senco Gold Limited Thangamayil Jewellery Ltd PC Jeweller Limited
er and Lifestyle Limited Limited
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023
Net
Debt24
(Without Multi 0.66 0.87 (2.72) 0.80 0.73 0.13 NA 0.21 0.42 NA 0.42 0.56 0.22 0.39 1.08 NA 1.39 0.97
GML) ple
[Net
Debt /
Equity]25
Notes:
(1) Number of customers refers to the total count of unique customers who have made and retained a purchase till the last day of the respective financial year. For Thangamayil taken as reported in FY23 annual report
(2,500,000+ customers) and FY25 annual report (3,200,000+ customers)
(2) AOV: Average Order Value, used interchangeably as ATS (Average Ticket Size) for peers
(3) The percentage share of studded jewellery sales of the total jewellery sales. Studded jewellery refers to jewellery pieces that prominently feature gemstones or precious stones. These stones, such as diamonds, rubies,
etc., are set into jewellery to add colour and value. (Source: Redseer Report)
a. Studded revenue for Titan represents studded share of revenue of the jewellery segment calculated as sum of quarterly studded sales divided by the sum of quarterly domestic jewellery sales for the financial year
b. Studded revenue for Kalyan represents studded revenue calculated as sum of quarterly studded sales divided by the sum of quarterly Indian jewellery sales for the financial year
c. Studded revenue for Senco taken as reported
d. Studded revenue for Thangamayil calculated by dividing share of Diamonds as part of Traded goods sold divided by Net revenue for the financial year
e. Studded revenue for PC Jeweller not reported separately
(4) Same Store Sales growth for Bluestone has been calculated as like-for-like year-on-year growth in sales for stores that have been open for at least 12 months. For peers it is based on the data reported by the respective
companies; SSSG for Titan Limited represents growth for Tanishq
(5) Stores word used interchangeably as showrooms for peers
(6) Number of cities considered same as number of cities and towns for peers
(7) Selling and Marketing costs = Advertising Expense + Selling or Promotional Expenses
(8) Selling and Marketing costs as a percentage of revenue from operations is calculated as the sum of selling and advertising expense as a percentage of revenue from operations
(9) Net Revenue = Revenue from Operations
(10) Represents one year growth from last financial year
(11) Gross Profit = Revenue from Operations - Cost of Goods Sold; Cost of Goods Sold = Cost of Material Consumed + Purchases of stock-in-trade + Changes in Inventories
(12) Gross Margin = Gross Profit / Revenue from Operations
(13) EBITDA = EBITDA is calculated as Profit/Loss before tax - Other income + Depreciation and amortization expense + Finance Cost; (PC Jewellers EBITDA adjusted for FVTPL one-time loss in FY25, Senco &
Kalyan EBITDA adjusted for FVTPL one-time loss in FY23)
(14) EBITDA Margin = EBITDA / Revenue from Operations
(15) Adjusted EBITDA is calculated as EBITDA, further adjusted for ESOP Charge and the franchisee commission that forms part of the “Brokerage & Commission” line item in other expenses in our financial statements.
(16) Adjusted EBITDA Margin is calculated as adjusted EBITDA as a percentage of revenue from operations.
(17) PAT (Profit after Tax): Profit for the year
(18) PAT Margin = PAT / Revenue from Operations
(19) Average Inventory = (Opening Inventory + Closing Inventory)/2
(20) Inventory Turnover Ratio = Revenue from Operations / Average Inventory
(21) ROCE (Return on Capital Employed) = EBIT / Capital Employed; EBIT = Profit/Loss Before Tax - Other income + Finance Cost; (PC Jewellers EBIT adjusted for FVTPL one-time loss in FY25, Senco & Kalyan
EBIT adjusted for FVTPL one-time loss in FY23); Capital Employed = Total Equity + Non-Current Borrowings + Current Borrowings (including Gold Metal Loan) + Gold Metal loan (Only for peers of which GML
was not mentioned under Current Borrowings heading (Titan & Kalyan))
(22) (With GML) Net Debt = Gross Debt less Cash and Bank Balances (including all unrestricted bank deposits and mutual funds, including deposits for Gold Metal Loan); Gross Debt = Non-current borrowings +
Current borrowings (Including Gold Metal Loan) + Gold Metal loan (only for peers of which GML was not mentioned under current borrowing heading (Titan & Kalyan))
(23) (With GML) [Net Debt / Equity] = (With GML) Net Debt divided by Total Equity
58(24) (Without GML) Net Debt = Gross Debt less Cash and Bank Balances (including all unrestricted bank deposits, not including deposits for Gold Metal Loan); Gross Debt = Non-Current Borrowings + Current
Borrowings (Excluding Gold Metal Loan)
(25) (Without GML) [Net Debt / Equity] = (Without GML) Net Debt divided by Total Equity
(26) NA: Not Available
(27) All the KPIs would not be comparable considering the size and scale of the business and peers might define metrics differently
59For further information, see “Basis for Offer Price - IX. Comparison of Key Performance Indicators with
listed industry peers” on page 167.
Consequently, we cannot assure you that we will be able to compete successfully in the future against our
existing or potential competitors, or that our business and results of operations will not be adversely affected
by increased competition in the offline and online channels. Our competitors may significantly increase their
advertising expenses to promote their brands and products, which may require us to similarly increase our
advertising, publicity and sales promotion expenses and engage in effective pricing strategies, which may have
an adverse effect on our business and results of operations. Also see “Industry Overview” on page 181.
33. Our jewellery manufacturing processes involve the use of various hazardous materials and chemicals,
which pose environmental and health risks. Any adverse incidents relating to the use of such hazardous
materials and chemicals could have an adverse impact on our business, financial condition and results of
operations.
The use of hazardous materials in our jewellery manufacturing processes presents several risks, including
environmental pollution, health and safety concerns, regulatory compliance challenges, and increased
operational costs. The use of these hazardous materials can lead to the release of toxic substances into the air,
water, and soil. The use of such materials not only harms the environment but also poses regulatory and
compliance challenges for our operations. Exposure to hazardous chemicals used in our manufacturing
processes can pose serious health risks to our employees. These risks include respiratory issues, skin irritation,
and long-term health effects. For further information, see “- We are required to obtain, renew or maintain
certain statutory and regulatory permits and approvals required to operate our business, and if we fail to
do so in a timely manner or at all, or these requirements are made more stringent, we may be unable to
fully or partially operate our business and our results of operations may be adversely affected.” on page
80.While we have not faced any instances in relation to release of toxic substances or undue exposure to
hazardous materials in the last three Fiscals, there can be no assurance that such instances will not occur in
future.
Further, ensuring the safety and well-being of our workforce requires stringent safety protocols, regular
training, and investment in protective equipment. Implementing pollution prevention measures and ensuring
compliance with environmental regulations can increase our operational costs. These measures include
investing in safer alternatives and upgrading equipment. While these investments are necessary to minimize
our environmental impact, they can also adversely affect our business, financial condition and results of
operations.
34. The strength of our flagship brand “BlueStone” and our reputation is crucial to our success. Our
advertising and marketing costs as a percentage of our total expense was 7.76%, 8.59% and 8.81% in
Fiscal 2025, 2024 and 2023, respectively. We may not be successful in maintaining and enhancing
awareness of the “BlueStone” brand which may reduce our revenues and may adversely impact our
business, financial condition, results of operations, cash flows and prospects.
We retail products under our flagship brand, “BlueStone”. We consider our brand as essential to our business
and believe that the “BlueStone” brand is well-recognized, having developed to serve the needs of our
customers across India. Our success therefore depends on our ability to maintain the recall value of our brand
and effectively leverage our brand image to generate interest in new products and brand extensions. Our
ability to attract and retain customers is dependent upon public perception and recognition of the quality
associated with our brand. Brand awareness is essential to our continued growth and financial success,
therefore public communication activities such as advertising, public relations and marketing as well as the
general perception of our brand also impact our business.
We plan to continue to enhance the brand recall of our products through the use of targeted marketing and
public relations initiatives, particularly to promote and position our brand effectively and consistently with
respect to new products or any new product categories to mitigate the dilution of our brand’s recall value.
While we have in the past engaged celebrities to endorse the BlueStone brand, we currently do not engage
with any celebrities. We may however, in future, engage celebrities, and rely on them for our marketing
campaigns and endorsements, such as engaging them as our brand ambassadors. Our relationship with our
brand ambassadors may deteriorate and our brand ambassadors may not continue to be supportive of our
brands or products. Further, any negative publicity in relation to our brand ambassador may also negatively
impact our business and reputation. While there have been no instances in Fiscal 2025, 2024 and 2023 where
negative publicity in relation to any of our past brand ambassadors impacted our business and reputation, we
60cannot assure you going forward, any negative publicity surrounding any of our brand ambassadors that we
may appoint in future, will not impact our business and reputation.
The table below provides our advertisement and marketing costs for Fiscal 2025, 2024 and 2023:
Particulars Fiscal
2025 2024 2023
Amount (₹ Percentage Amount (₹ Percentage Amount (₹ Percentage
million) of Total million) of Total million) of Total
Expenses Expenses Expenses
(%) (%) (%)
Advertisement and 1,591.66 7.76 1,242.30 8.59 841.40 8.81
marketing costs
If our marketing and advertising campaigns are poorly executed, or we are required to incur additional
expenditures than budgeted, our business, results of operations, cash flows and financial condition may be
adversely affected.
Further, negative reviews from customers regarding the features on our online platforms, quality of our
products, inability to deliver quality products at competitive prices and incidents of theft at our stores or any
misconduct by any of our sales representative or cheating fraud by employees at our stores could adversely
affect public perception. For instance, we have in the past experienced incidents of burglary and shoplifting.
For further information in relation to thefts and frauds committed at our stores, see “Outstanding Litigations
and Other Material Developments − Litigation involving our Company − Outstanding litigation by our
Company − Criminal proceedings” on page 432. Further, allegations of product defects or misbranding, even
when false or unfounded, could tarnish our image and may cause customers to choose other products. For
instance, our Company has received a legal notice dated October 28, 2024, alleging blasphemy and religious
insensitivity in connection with certain jewellery products sold by our Company. The notice specifically
claims that the design and representation of our products misuse and misrepresent religious symbols. The
notice demands the cessation of the manufacture and sale of these products, removal of related listings from
all platforms, and issuance of a written apology, failing which civil and criminal legal proceedings may be
initiated against our Company. For details, see “Outstanding Litigation and Material Developments −
Litigation involving our Company − Other material pending proceedings” on page 431. From time-to-time,
we receive customer complaints through our customer care phone number, customer feedback form at our
stores and our customer care e-mail address. Whilst there have been no such material complaints or
allegations of product defects or misbranding in Fiscal 2025, 2024 and 2023 which impacted our business,
we cannot assure you that such instances will not occur in the future. Our brand image and reputation could
also be negatively impacted by other factors, such as unsuccessful product introductions. Additionally, we
rely on third party logistics service providers for delivery and transport services. Any fraud, misbehavior,
damage to products, any delay in delivering our products by such third party logistic providers could have an
adverse effect on our brand image. While there have not been such instances in relation to our third party
logistics providers in Fiscal 2025, 2024 and 2023, there can be no assurance such instances will not occur. A
failure to manage the above factors or failure of our promotion and other activities to differentiate our brand
could adversely affect the value and perception of our brand. In addition, our ability to retain existing
customers and attract new customers may also be impacted, and, as a result, could have a material adverse
effect on our business, results of operations, cash flows and financial condition.
35. There are outstanding litigation proceedings against our Company, Promoter and Directors. Any adverse
outcome in such proceedings may have an adverse impact on our reputation, business, financial condition,
results of operations and cash flows.
There are outstanding legal proceedings involving our Company, Promoter and Directors, which are pending
at various levels of adjudication before various courts, tribunals and other authorities. The amounts claimed
in these proceedings have been disclosed to the extent that such amounts are ascertainable and quantifiable
and include amounts claimed jointly and severally, as applicable. The summary of outstanding matters set
out below includes details of criminal proceedings, tax proceedings, statutory and regulatory actions and other
material pending litigation (as defined in the section “Outstanding Litigation and Other Material
Developments” on page 429) involving our Company, Promoter and Directors.
61Category of Number of Number of Number of Number of Material Aggregate
individuals / Criminal Tax statutory or disciplinary actions by civil amount
entities proceedings proceedings regulatory SEBI or Stock litigation involved
proceedings Exchanges against our (in ₹
Promoter in the last million)#
five years, including
outstanding action
Company
By the Company 3 Nil Nil NA Nil -
Against the Nil 6 5 NA 7 82.83
Company
Subsidiary
By the Nil Nil Nil Nil Nil Nil
Subsidiary
Against the Nil Nil Nil Nil Nil Nil
Subsidiary
Directors (other than Promoter)
By the Directors Nil Nil Nil Nil Nil -
Against the Nil Nil Nil Nil 1 -
Directors
Promoter
By Promoter Nil Nil Nil Nil Nil Nil
Against Nil Nil Nil Nil 1 Nil
Promoter
# To the extent ascertainable and quantifiable.
As on the date of this Red Herring Prospectus, there is no outstanding litigation involving our Group Company
which may have a material impact on our Company.
Further, due to the absence of a centralized mechanism for tracking legal matters, there may be delays in
identifying or updating older cases or notices. As a result, there is a risk that certain legacy matters, which
were not previously recorded or tracked, may resurface from time to time.
Further, in the ordinary course of business, we may subject to consumer protection claims, product liability
claims and other commercial claims related to the conduct of our business. Litigation resulting from these
claims could be expensive to resolve and require significant attention of management and key personnel.
There can be no assurance that these legal proceedings will be decided in our favour or in favour of our
Company and Promoter. In addition, we cannot assure you that no additional liability will arise out of these
proceedings. Unfavourable decisions in such proceedings, individually or in the aggregate, may have an
adverse effect on our reputation, business, results of operations and financial condition.
36. We have accumulated losses amounting to ₹ 24,583.31 million as of March 31, 2025. An increase in our
accumulated losses over extended periods could have an adverse impact on our results of operations,
financial condition and cash flows.
We have accumulated losses amounting to ₹ 24,583.31 million as of March 31, 2025. The table below sets
forth details of our losses, accumulated losses and net worth as of and for the year ended March 31, 2025:
Particulars As at / For the Year ended March 31, 2025
(₹ million)
Loss for the period 2,218.37
Accumulated Losses 24,583.31
Net Worth 9,107.40
We have significant accumulated losses as at and for the year ended March 31, 2025. While we have been able
to grow revenues from the existing stores over the years with significant new stores additions that has resulted
in improved margins and increased revenues, should such accumulated losses continue for extended periods,
our business prospects, results of operations, financial condition and cash flows may be adversely impacted.
37. There have been delays in repayment of loans during Fiscal 2024 and 2023. Inability to make timely
repayment of our loans could result us into paying interest on the delay amounts or such facilities being
recalled which could adversely affect our business, our results of operations and financial condition.
62Our Company, in the regular course of its operations, is required to pay repay amounts under our borrowing
arrangements.
Except as stated below, there are no subsisting instances of overdue in repayment of loans (principal or interest)
by the Company in Fiscals 2024 and 2023:
Fiscal 2024:
Nature of Borrowing Amount not paid on due date No. of days of Remarks, if Any
including Debt (₹ million) delay or Unpaid
Securities Principal Interest
Financial Institutions:
Non- Convertible 10.00 0.88 8 No such demand
Debentures - 0.59 31 remains outstanding as
Car Loan 0.09 0.02 1 at year end
0.09 0.04 1
Working Capital - 1.96 1 No such demand
Demand Loan - 0.06 3 remains outstanding as
- 1.83 1 at year end
Fiscal 2023:
Nature of Borrowing including Amount not paid on due date No. of days of delay Remarks, if Any
Debt Securities (₹ million) or Un paid
Principal Interest
Financial Institutions:
Term loan 3.33 0.46 3 No such demand
3.33 0.45 2 remains outstanding
3.33 0.18 1 as at year end
3.33 0.15 1
0 0.10 4
0 0.06 4
0 0.92 4
0 0.28 2
0 1.68 1
In the event of delay in the repayment of the NCDs and failure to cure such delay or defaults, the debenture
holders have the right, inter alia, to call upon immediate repayment of the amount due along with the pre-
determined penal interest, enforce all or part of the security created on the hypothecated properties, accelerate
the maturity and repayment of the debentures, or assign whole or part of the rights provided in the debenture
trust deeds to any person, amongst others. We cannot assure you that going forward we will be able to make
payment of our loans in a timely manner or at all. Instances of financial indiscipline such as those listed above
could result in payment of interest on the delay or such facilities being recalled by lenders on demand, which
could adversely affect our business and our results of operations and financial condition.
38. Our Company requires significant amounts of working capital for continued growth. Our working capital
loans accounted for 19.61%, 16.26% and 45.49% of our total borrowings as of March 31, 2025, 2024 and
2023, respectively. Our inability to meet our working capital requirements, on commercially acceptable
terms, may have an adverse impact on our business, financial condition and results of operations.
Our business requires a substantial amount of working capital, primarily to finance our inventory, including
the purchase of raw materials. As part of our operations and to broaden our customer base, we are required
to stock our stores with relevant merchandise and accordingly, maintain high levels of inventory of our
products. Further, we have been expanding our store network which also adds to inventory level. In addition,
underlying raw material prices such as gold have been on upward trend resulting in higher value of inventory.
We may need working capital for the expansion of our business. A large part of this working capital is funded
by bank loans.
The table below provides details of our working capital loans for Fiscal 2025, 2024 and 2023:
63Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount (in Percentage Amount (in Percentage Amount (in Percentage
₹ million) of Total ₹ million) of Total ₹ million) of Total
Borrowings( Borrowings Borrowings
1) (%) (%) (%)
Working capital loans(2) 1,428.76 19.61 700.00 16.26 1,039.02 45.49
(1) Total borrowings consists of non-current borrowings and current borrowings. Total borrowings were ₹ 7,286.18
million, ₹ 4,304.26 million and ₹ 2,284.18 million, as of March 31, 2025, 2024 and 2023, respectively.
(2) Working capital loans include working capital loans taken from banks and others, bank overdraft and payable
financing.
We typically rely on internal accruals as well as credit facilities with banks to fund our working capital
requirements. The table below sets forth details of certain parameters as of the dates indicated:
Particulars As of March 31,
2025 2024 2023
Trade Receivables (₹ million) 56.06 23.77 10.64
Trade Payables (₹ million) 1,647.35 2,167.49 783.77
Inventory 16,525.47 9,912.21 3,953.17
Inventory Turnover Ratio(1) 1.34 1.83 2.75
Debtors Days(2) 1 1 1
Creditor Payable Days(3) 34 62 37
Notes:
(1) Inventory Turnover Ratio is calculated as revenue from operations divided by the average inventory for the year (calculated as the
average between the opening and closing inventory for the year).
(2) Debtor days is calculated as 365 days divided by debtor turnover ratio.
(3) Creditor Payable Days is calculated as 365 days divided by credit turnover ratio.
Our financial liabilities include borrowings, gold on loan, lease liabilities, trade and other payables and other
financial liabilities that include deposit made by franchisee, interest accrued but not due on borrowings and
other liabilities. For details on ageing of our financial liabilities as of March 31, 2025, 2024 and 2023, see
note 40 included in Notes to our Restated Financial Information included within “Restated Financial
Information” on page 312.
We also intend to use ₹7,500 million from the Net Proceeds towards funding our working capital
requirements. The estimates have not been appraised by any bank or financial institution or other independent
agency and no appraising entity has been appointed for the Offer. A portion of the gold used in our jewellery
is procured through metal gold loans, whereby bullion is loaned to us at a specified interest rate and which
are governed by specific conditions of the Ministry of Commerce and Industry, Government of India (“GoI”)
and applicable RBI regulations. The proposed fund deployment is based on internal management estimates
basis the current circumstances of our business, and we may have to revise our estimates from time to time
on account of various factors, such as financial and market conditions, competition, interest rate fluctuations
and other external factors, which may not be within the control of our management. While we have not
achieved the maximum possible capacity utilization at all of our units, we anticipate that we will require
additional working capital for raw materials in order to meet anticipated order volumes, based on the increase
in our revenue from operations from Fiscal 2023 to 2025 and other estimations set out in “Objects of the
Offer – Details of the Objects of the Fresh Issue – Funding our working capital requirements – Basis of
estimation of incremental working capital requirement” on page 154. For details of the capacity utilization
at each of our units in Fiscal 2025, 2024 and 2023, see “Our Business – Business Operations – Capacity
and Capacity Utilisation” on page 257.There can be no assurance that we will be able to secure adequate
financing in the future on commercially acceptable terms, or at all, including in the event our lenders call in
loans repayable on demand or if there is a change in applicable regulations. Our inability to obtain or maintain
sufficient cash flow, credit facilities and other sources of funding, in a timely manner, or at all, to meet our
working capital requirements or to pay our debts, could adversely affect our financial condition and results
of operations. For details on our working capital facilities, see “Financial Indebtedness” on page 427.
At this stage, we cannot determine with any certainty if we would require the Net Proceeds to meet any other
expenditure or fund any exigencies arising out of competitive environment, business conditions, economic
conditions or other factors beyond our control. If we are unable to deploy the Net Proceeds in a timely or
efficient manner, our business and results of operations may be affected. We operate in a competitive and
dynamic industry and may need to revise our estimates from time to time based on changes in a number of
factors, including timely completion of the Offer, general economic and business conditions, increasing
regulations or changes in government policies, competitive landscape, as well as general factors affecting our
64business, results of operations, financial condition and access to capital such as credit availability and interest
rate levels, which are beyond our control.
39. Volatility in the market price of gold and diamonds has affects the demand for our products and may affect
our inventory value, profitability and scale of operations.
Our operations are impacted by fluctuations in the price and supply of gold, diamonds and other precious and
semi-precious metals and stones. An increase in the price of gold may result in an increase in our income
from inventory held for sales assuming such increases do not adversely affect sales volumes. However, is a
significant increase in the price of gold or a negative outlook on future gold prices could, in the short term,
adversely affect our sales volumes. Any such fluctuation in the price of gold, diamonds or other raw materials
may adversely affect our revenue from operations and profitability. While we have implemented the Bullion
Price Risk Management Policy, adopted by our Board on September 27, 2024 to hedge for gold fluctuations,
however, any adverse movement in the commodity prices may expose us to financial loss. As per the Bullion
Price Risk Management Policy, we undertake partial hedging. We record inventory at the lower of cost or net
realisable value, with gold valued on a first-in-first-out (FIFO) basis, and silver and diamonds valued using
the annual weighted average cost method. We record the value of our inventory at the lower of net realisable
value and cost, which in the case of gold, silver and diamonds is the annual weighted average cost. As of
March 31, 2025, our inventory of gold (includes raw material, finished goods and stock in trade) was ₹
12,459.28 million and our inventory of diamond and precious/ semi-precious stones was ₹ 2,902.01 million.
Further, a prolonged decline in the price of commodities would have an adverse effect on the value of our
inventory, which in turn would have an adverse effect on our results of operations and financial condition.
40. Our business depends on our ability to maintain and scale our technology infrastructure. In Fiscal 2025,
2024 and 2023, we witnessed 298.87 million, 165.97 million and 81.86 million unique online sessions
(defined as the number of times a user visits our website or mobile application), respectively, on our website
and mobile application. Any interruptions or delays in service on our mobile applications or websites or
any undetected errors or design faults could result in limited capacity, reduced demand, processing delays,
and loss of customers.
A key element of our operations is to operate a digital platform that aims to ensure our customers are able to
experience our products online. Our strategy is to generate a high volume of customer traffic on the digital
platforms we offer. Our reputation and ability to attract, retain and serve our customers depend upon the
reliable performance of our mobile applications and websites and the underlying network infrastructure.
While we have not experienced any interruptions in our information technology systems in Fiscal 2025, 2024
and 2023, including server failures that temporarily slowed down or interfered with the performance of our
mobile applications and websites, other than scheduled maintenance, we cannot assure you that we may not
experience interruptions in the future. As our customer base and the amount of information shared on our
mobile applications and websites continue to grow, we will need an increasing amount of network capacity
and computing power.
If the volume of traffic on our website of our customers exceeds the capacity of our technology infrastructure
or if our customer base or the amount of traffic on our mobile applications and websites grows more quickly
than anticipated, we may be required to incur additional costs to enhance our underlying technology
infrastructure. The volume of traffic and activity on our platforms spikes on certain days, and any such
interruption would be particularly problematic if it were to occur at a time of high traffic volume. If sustained
or repeated, these performance issues could reduce the attractiveness of our products, features and platforms,
which in turn could impact our business, results of operations and financial condition.
In addition, the costs and complexities involved in expanding and upgrading our systems may prevent us
from doing so in a timely manner and may prevent us from adequately meeting the demand placed on our
systems. Any interruption or inadequacy that causes performance issues or interruptions in the availability of
our mobile applications or websites could reduce customer satisfaction and result in a reduction in the number
of customers purchasing our products and services, adversely affecting our business and financial position.
Our omnichannel approach, which integrates online channels such as our website and mobile applications, is
crucial for our business operations and customer engagement. However, these channels face significant
cybersecurity risks that could compromise the security and privacy of our customers' data. Specifically, our
online platforms are vulnerable to hacking or other cyber-attacks that could lead to the unauthorized access,
use, or disclosure of users' financial or other personal data. Such incidents could result in financial losses,
legal liabilities, and reputational damage.
65In particular, we may also be subject to potential liabilities under the Digital Personal Data Protection Act,
which imposes strict requirements for the protection of personal data and imposes significant penalties for
non-compliance. Any breach of our cybersecurity measures could lead to violations of this Act, thereby
exposing us to substantial financial and legal consequences.
If we do not allocate and effectively manage the resources necessary to implement and sustain the proper IT
infrastructure, we could be subject to transaction errors, processing inefficiencies and, in some instances, loss
of customers. Our IT systems, and the systems of our third party IT service providers may also be vulnerable
to a variety of interruptions due to events beyond our control, including, but not limited to, natural disasters,
terrorist attacks, telecommunications failures, computer viruses, hackers and other security issues.
41. The growing prevalence and popularity of lab-grown diamonds could have an adverse impact on our
business, financial condition and results of operations.
The increasing popularity and market share of lab-grown diamonds present significant challenges to our
business and operations, including potential declines in revenue, and challenges to our brand positioning.
The shift in consumer preferences towards lab-grown diamonds, driven by their affordability and perceived
ethical advantages, could lead to a decline in demand for our natural diamond products. This shift may impact
our sales and revenue from operations, as lab-grown diamonds typically sell at a lower price point compared
to natural diamonds.
In order to foray into the lab-grown diamond segment, our Company has entered into a share subscription
agreement pursuant to which our Company has subscribed to 100 equity shares of face value of ₹10 each
EHPL and 61,567 series A1 compulsorily convertible cumulative preference shares of face value of ₹10 each
of EHPL, aggregating to 74% of the shareholding percentage of EHPL on a fully diluted basis. Pursuant to the
completion and consummation of the investment, EHPL is now subsidiary of our Company. We cannot assure
that such investment will generate the anticipated benefits for our future operations.
The rise of lab-grown diamonds would also necessitate adjustments in our inventory management strategies.
We may be required to balance our inventory between natural and lab-grown diamonds to meet changing
consumer demands, which could lead to increased operational complexity and costs. Our brand's positioning
as a retailer of quality natural diamond jewellery may be challenged by the growing acceptance of lab-grown
diamonds. Such factors could have an adverse impact on our business, financial condition and results of
operations.
42. Defects, errors, or vulnerabilities in our website, applications, backend systems or other technology systems
could impair the delivery of our platform and services, and our reputation, business, financial condition,
cash flows and results of operations could be materially and adversely affected.
We are required to ensure that the software underlying our website, mobile application and back-end systems
is robust and has minimal defects and errors. Any errors or vulnerabilities could therefore impact our
inventory management and the efficient operations at our physical stores. Further, we rely on our integrated
technology platform for inventory management, design processes and manufacturing processes. The software
underlying our platform is highly complex and may contain undetected errors or vulnerabilities, some of
which may only be discovered after the code has been released. Any errors or vulnerabilities discovered in
our code could result in negative publicity, a loss of users or loss of revenue, potential liabilities under the
Digital Personal Data Protection Act and access or other performance issues.
While there have been no such instances in the past, such vulnerabilities could also be exploited by malicious
actors and could compromise the security and privacy of our customers’ data and result in exposure of data
of users on our platform, or otherwise result in a security breach or other security incident or any disruption
of operations at our stores, we cannot assure you that such instances will not happen going forward. We may
need to expend significant financial and development resources to analyse, correct, eliminate, or work around
errors or defects or to address and eliminate vulnerabilities. Any failure to timely and effectively resolve any
such errors, defects, or vulnerabilities could adversely affect our business, reputation, brand, financial
condition, cash flows and results of operations.
43. If we are unable to continue to innovate with regard to our online platform as part of our omni-channel
approach or features or if we fail to adapt to changes in terms of technology, our business, financial
condition, cash flows and results of operations would be adversely affected.
66Our technology capabilities are at the core of our omni-channel approach and allows us to offer a uniform
customer experience, both online and in-store. Our online channel is characterised by rapidly changing
technology, new mobile applications and protocols, new products and services, new media and entertainment
content – including user generated content – and changing customer engagement methods, demand and
trends. With this constantly changing environment, our future business strategies, practices and results may
not meet expectations or respond quickly enough to customer demand, and we may face operational
difficulties in adjusting to any changes.
As a result, we are required to invest significant resources in our technology, infrastructure, research and
development, and other areas in order to enhance our business and operations, as well as to explore new
growth strategies and introduce new brands and products.
The table below sets forth details of amounts incurred by us towards our technology infrastructure including
amounts spent towards upgrading of such infrastructure for the periods indicated:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount (in Percentage Amount (in Percentage Amount (in Percentage
₹ million) of Total ₹ million) of Total ₹ million) of Total
Expenses Expenses Expenses
(%) (%) (%)
Technology 87.19 0.43% 58.40 0.40% 39.32 0.41%
Infrastructure Expenses
Our ability to monetize these technologies and other product offerings in a timely manner and operate them
profitably depends on a number of factors, many of which are beyond our control, including: our ability to
manage the operational aspects of developing and launching new technology; our ability to manage the
financial impact of developing and launching new technology, including making appropriate investments in
our software systems, information technologies and operational infrastructure; the availability or non-
performance of third-party providers; our competitors (including our existing competitors who may launch
competing technologies) developing and implementing similar or better technology; our ability to keep pace
with evolution in the direct-to-customer approach by offering a valuable, relevant and meaningful customer
experience across our platforms; and our ability to effectively manage any third-party challenges to the
intellectual property behind our technology.
If our platform offers new products or features that are not accepted by our customers, our revenue may fall
short of expectations, our brand and reputation could be adversely affected, and we may incur expenses that
are not offset by revenue. It may also be difficult for customers to differentiate our offering from other
competitors as we progressively offer additional products, and our customers may have additional
considerations in deciding whether or not to purchase these additional offerings.
Our investments in innovations and new technologies may not increase our competitiveness or generate
financial returns in the short term, or at all, and we may not be successful in adopting and implementing new
technologies or may be hindered by regulatory changes, scrutiny and limitations, such as those being proposed
in connection with the prevention of cookies and other tracking technology. Any failure to innovate and adapt
to these changes and developments would have an adverse effect on our business, financial condition, cash
flows and results of operations.
44. Measures that we are taking to improve the trust and safety of our platform and our physical stores, may
cause us to incur significant expenditure and may not be successful which could adversely affect our
business, financial condition, results of operations and cash flow.
We have taken and continue to take measures to improve the trust and safety on our platform, combat
fraudulent activities and other misconduct and improve trust, such as requiring identity and other information
from our customers, confirming the location of customers to match them with our nearest physical store. For
instance, we have implemented a risk management team who monitor closed circuit television cameras at
various locations including at our manufacturing facilities, offices and stores. Our store staff is trained and
educated on fraudulent activities that may occur in stores and mechanisms to report such activities. These
measures may increase the number of steps required to browse and make a purchase, which reduces customer
activity on our platform, and could materially and adversely affect our business and deprive us of the
competitive advantage that we hold in the market. While we have not witnessed reduced customer activity
on our platform in Fiscal 2025, 2024 and 2023, there can be no assurance that implementation of additional
such measures in future will not result in reduced customer activity. We are required to incur expenditure
67towards implementing such trust and safety measures to ensure customer confidence and promote the
BlueStone brand. Such additional expenditure could materially and adversely affect our business, results of
operations and financial condition. These measures might not be successful, reduce criminal or fraudulent
activity on or off our platform, or protect our reputation in the event of such activity.
45. Our inability to adequately address customer grievances could have an adverse impact on our reputation,
business prospectus and results of operations.
Customer grievances can significantly impact our reputation and operational efficiency. Our customer
grievance redressal mechanisms for customers include: (i) dedicated customer service helpline number; and
(ii) email support which provides the customer with an acknowledgement response along with the ticket
number; and (iii) messaging through WhatsApp. For further information, see “Our Business - Omni-Channel
Retail Operations - Grievance Redressal” on page 254.
Our customer service team is the first point of contact, handling initial grievances and attempting resolution.
Despite a dedicated customer service team to address grievances, unresolved grievances or delays in resolution
could adversely affect our business, financial condition, cash flows, and results of operations.
46. As of March 31, 2025, we operated 275 stores in 117 cities, including Franchise Stores, across 26 States
and Union Territories in India. If we are unable to effectively manage or expand our retail network and
operations or pursue our growth strategy, our new stores as well as our existing stores may not achieve
our expected level of profitability which may adversely affect our business prospects, financial condition
and results of operations.
In addition to our online sales, we market and sell our products through our network of stores. As of March
31, 2025, we operated 275 stores in 117 cities, including Franchise Stores, across 26 States and Union
Territories in India.
Under our franchise model, the store is owned by the franchise but operated by our Company. This gives us
a higher degree of control while maintaining minimal risk. We take operational and inventory risks by
overseeing day-to-day operations and having the inventory on our books. The inventory ownership ensures
that merchandising is more dynamic and focussed on contemporary designs. This merchandise flexibility aids
the daily and fashion categories. However, we are faced with the risk of any defaults by the franchise. These
include inability of the franchisee to invest the amount contemplated under the agreement thereby resulting
in a loss of opportunity to establish new stores and expand our network.
The table below provides details regarding the number of our stores opened and closed in Fiscal 2025, 2024
and 2023:
Fiscal 2025 Fiscal 2024 Fiscal 2023
Number of stores opened 83 42 78
- Own Stores 81 37 26
- Franchisee Stores 2 5 52
Number of stores closed 0 5 -
- Own Stores 0 2 -
- Franchisee Stores 0 3 -
We periodically close stores which are not profit making or if we are able to relocate to locations that have
higher footfalls or which we determine are not adhering to our internal standards and business plans. We
cannot assure you that current locations of stores operated by us will continue to be attractive or profitable as
demographic patterns change, or as leases are renewed/extended on terms less favourable to us. Economic
conditions where our stores are located could decline in the future, thus resulting in reduced sales in those
locations. In the event real estate rentals increase or if we are unable to renew lease agreements for our existing
stores on terms favourable to us, such store locations may not be profitable for our business, and we may be
compelled to reassess the feasibility of such stores.
Further, our future revenue growth depends upon the successful operation of our store locations, the efficiency
of our supply chain management systems and the successful management of our sales, marketing, and support
and service teams in various states across India where our customers are located. The expansion of our
business may require that we establish stores and manage businesses in widely disparate states with different
statutory, legal and regulatory frameworks, which may increase our compliance costs.
68In addition, we may be affected by various factors inherent in carrying out business operations in several
states in India, such as coordinating and managing operations in several locations, including different
political, economic and business conditions and labour laws and associated uncertainties, lack of familiarity
with the culture of the new regions, language barriers, exposure to different legal standards and enforcement
mechanisms and compliance with regulations; and difficulties in staffing and managing operations, including
coordinating and interacting with our local representatives and business partners to fully understand the local
business and regulatory requirements. Any of these factors, alone or in combination, could materially and
adversely affect our brand recognition, reputation in such regions, business, results of operations, cash flows
and financial condition and prospects.
47. We operate certain of stores under a franchise model where the store is owned by a franchise however, all
operational control is exercised by our Company. We may be subject to risks associated with the terms of
the franchise arrangement with such third party franchises which could have an adverse impact on our
business prospects, results of operations and financial condition.
We operate certain stores under a franchise owned, company operated model, where the franchisee owns the
store, but we are responsible for its day-to-day operation and inventory management. Franchisee partners only
provide capital for the investment made in the franchisee stores that includes capital expenditure and inventory
costs. In exchange for the investment by our franchisee partners, we typically pay them the higher of a
minimum guaranteed fixed return on the investment, or a fixed return on the revenue generated by the store.
For further information, see “Our Business – Business Operations – Omni-Channel Retail Operations -
Physical Store Network – Extension of our Online Experience - Franchisee Stores” on page 253.
The table below provides details of our Franchisee stores opened in the last three Fiscals:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Number of stores at the beginning of the Fiscal
- Franchisee Stores 96 106 54
Number of stores at the end of the Fiscal
- Franchisee Stores 75 96 106
The success of operating stores under this model depends on the relationship between our Company and
franchisees. Any disputes or dissatisfaction among franchisees regarding the terms of the franchise
agreement, support provided by our Company, or financial returns could lead to legal challenges, franchisee
attrition, or reluctance to renew agreements, thereby affecting our expansion plans and market presence.
Further, any non-compliance, whether intentional or due to oversight, could result in legal penalties, store
closures, or damage to our Company's reputation. The performance of franchisee stores can be influenced by
local economic conditions and market dynamics. Given that we are required to pay such franchisees a
minimum guaranteed fixed return on the investment, or a fixed return on the revenue generated by the store,
economic downturns, changes in consumer preferences, or increased competition in specific regions could
negatively impact the sales and profitability of franchise stores, thereby affecting the overall financial
performance of our Company. Certain or all of such factors could have an adverse impact on our business
prospects, result of operations, financial condition and cash flows.
48. Our business is dependent and will continue to depend on our three manufacturing facilities located in
Mumbai, Maharashtra, Jaipur, Rajasthan and Surat, Gujarat, and we are subject to certain risks in our
manufacturing process. Any accidents, slowdown or shutdown in our manufacturing operations or strikes,
work stoppages or increased wage demands by our employees that could interfere with our operations
could have an adverse effect on our business, financial condition and results of operations.
We currently operate manufacturing facilities located in Mumbai, Maharashtra, Jaipur, Rajasthan and have
recently commenced operations at our facility at Surat, Gujarat. Our business is dependent upon our ability
to manage our manufacturing facilities, which is subject to various operating risks, including those beyond
our control, such as the breakdown, failure of equipment or industrial accidents, severe weather conditions,
fire, power interruption and natural disasters. While there have been no such instances any significant
malfunction or breakdown of our machinery, our equipment, our IT systems or any other part of our
manufacturing processes or systems (together, our “Manufacturing Assets”) may entail significant repair
and maintenance costs and cause delays in our operations. If we are unable to repair Manufacturing Assets in
a timely manner or at all, our operations may need to be suspended until we procure the appropriate
Manufacturing Assets to replace them. In addition, we may be required to carry out planned shutdowns of
our facilities for maintenance, statutory inspections, customer audits and testing, or may shut down the facility
69for capacity expansion and equipment upgrades. Further, in the event of any accidents at our Manufacturing
Assets, our business operations may be interrupted, and this may adversely affect our production schedules,
costs and sales and our ability to meet customer demand. In addition, any such accidents may expose us to
civil or criminal liability, which could have an adverse effect on our business, financial condition and results
of operations. Further our manufacturing operations also involve the use of hazardous materials. For further
information, see “- Our jewellery manufacturing processes involve the use of various hazardous materials
and chemicals, which pose environmental and health risks. Any adverse incidents relating to the use of
such hazardous materials and chemicals could have an adverse impact on our business, financial
condition and results of operations.” on page 61.
In particular, any materially adverse social, political or economic development, civil disruptions, or changes
in the policies of the state or local governments in the states of Maharashtra, Rajasthan and Gujarat could
adversely affect operations of our integrated production facility. In the future, we may also experience plant
shutdowns or periods of reduced production because of regulatory issues, equipment failure, employee-
related incidents that result in harm or death, delays in raw material deliveries. In addition, we also may face
protests from local citizens at our existing facility or while setting up new facilities, which may delay or halt
our operations. Further, we may be subject to manufacturing disruptions due to contraventions by us of any
of the conditions of our regulatory approvals, which may require our manufacturing facilities to cease, or
limit, production until the disputes concerning such approvals are resolved. We also require a steady supply
of utilities such as electricity and water in order to operate our manufacturing processes without interruption.
Although we have not experienced any disruptions at our manufacturing facilities in Fiscal 2025, 2024 and
2023, we cannot assure you that there will not be any disruptions in our operations in the future. Our inability
to effectively respond to such events and rectify any disruption, in a timely manner and at an acceptable cost,
could lead to the slowdown or shutdown of our operations or the under-utilization of our manufacturing
facilities, reduction in inventory, inability to fulfil customer orders, resulting in lawsuits, which in turn may
have an adverse effect on our business, cash flows, financial condition and results of operations.
49. We obtain gold on loan basis, which remains subject to RBI regulations. Any adverse change in the
regulations governing gold on loan basis may adversely affect our financial condition and results of
operations.
Gold sourced from banks is partially procured through outright purchase and partially procured through gold
metal loans, whereby bullion is loaned to us at a specified interest rate, primarily from banks and financial
institutions. Any changes in RBI regulations for procurement of gold, could significantly impact our business.
For further information on our gold metal loan facilities, see “Financial Indebtedness” on page 427. We
benefit from significantly lower effective interest rates by procuring gold through gold metal loans as
compared to the interest rates payable if we procure gold by outright purchase using fund-based loans. For
example, typically our effective interest rate gold metal loans is 2.5% - 9% compared to effective interest rate
between 11% to 13.50% on bank loans to purchase gold. Gold on loan basis is always subject to such
conditions as are imposed by RBI. For further information, see “Key Regulations and Policies in India” on
page 267. In the event of any adverse regulatory development or in the event that we are otherwise not able
to avail such gold loans, we may not be able to benefit from such low interest rates. We cannot assure you
that we will always be able to enjoy these benefits. In the event there is any adverse change in these
regulations, we may not be able to enjoy the extended usance period or borrow the funds at comparatively
lower rates. Such adverse changes may affect our working capital cycle and could have an adverse effect on
our financial condition and results of operation.
Further, we are also subject to the risks associated with defaulting on such gold metal loans. We may be
subject to penal charges or recall of such loans on demand by lenders in the event of a default. While there
have not been any instances of default by our Company on such gold metal loans in the last three Fiscals,
there can be no assurance that we will not default in future and that such defaults will not have an adverse
impact on our business prospects, results of operations, financial condition and cash flows.
50. We are dependent on a number of key personnel, including our senior managerial personnel, and the loss
of, or our inability to hire, retain, train, and motivate qualified personnel could adversely affect our
business, results of operations and financial condition.
Our ability to compete depends upon our ability to attract, motivate, and retain qualified personnel. We
believe that the inputs and experience of our senior managerial personnel and key managerial personnel are
valuable for the growth and development of business and operations and the strategic directions taken by our
70Company. We cannot assure you that we will be able to retain these employees or find adequate replacements
in a timely manner, or at all.
We may require a long period of time to hire and train replacement personnel when qualified personnel
terminate their employment with our Company. We may also be required to increase our levels of employee
compensation more rapidly than in the past to remain competitive in attracting employees that our business
requires. The loss of the services of such persons may have an adverse effect on our business, our results of
operations and our cash flows.
The table below provides details of the changes in our KMPs and SMPs in the three years prior to the filing
of this Red Herring Prospectus:
Name Date of change Reasons
Paras Shah July 15, 2025 Appointment as Company Secretary and Compliance
Officer
Jasmeet Kaur Saluja April 30, 2025 Resignation as Company Secretary and Compliance
Officer
Gaurav Sachdeva August 1, 2024 Appointment as Chief Retail Officer
Harshit Kulin Desai June 1, 2024 Appointment as Chief Manufacturing Officer
Mikhil Raj April 10, 2024 Appointment as Chief Product Officer
Jasmeet Kaur Saluja March 19, 2024 Appointment as Company Secretary
Roopa Hegde April 14, 2023 Resignation as company secretary
For further information, see the section “Our Management” on page 291.
The continued operations and growth of our business is dependent upon our ability to attract and retain
personnel. Competition for qualified personnel with relevant industry expertise in India is intense. A loss of
the services of our key personnel may adversely affect our business, results of operations, cash flows and
financial condition.
51. Our pricing methodologies may be impacted by a number of factors and we may not always be successful
in attracting and retaining customers which could have an adverse impact on our business, results of
operation and financial condition.
Our prices and pricing methodologies are highly sensitive to a range of factors. Many factors, including
operating costs, our competitors’ pricing and marketing strategies, could significantly affect our pricing
strategies. Certain of our competitors offer, or may in the future offer, lower-priced or a broader range of
product offerings. Similarly, certain competitors may use marketing strategies that enable them to attract or
retain customers at a lower cost than us. We could be forced, through competition, or otherwise, to reduce
our pricing, and other costs we can charge to our customers, or increase our marketing and other expenses to
attract and retain our customers in response to competitive pressures. We have launched, and may launch,
new pricing strategies and initiatives, or modify existing pricing methodologies, any of which may not
ultimately be successful in attracting and retaining our customers. Our customers’ price sensitivity may vary
by geographic location, and as we expand, our pricing methodologies may not enable us to compete
effectively in these locations. Our pricing strategies may not be successful in competing with cost-efficient
synthetic alternative products.
52. If we are unable to protect our intellectual property and proprietary information, or if we infringe the
intellectual property rights of others or are unable to distinguish the “BlueStone” brand name from other
brands, our business, financial condition, cash flows and results of operations may be adversely affected.
Our Company has 12 registered trademarks under various classes in India under the Trademarks Act, 1999,
including for the trademarks, BLUESTONE, , ,
and , under Classes 14, 35, 36 and 42 of the Trademarks Act, 1999. Further,
one of our applications for registering trademark under class 42 has been opposed by
a third party. Additionally, our Company has filed an application dated May 21, 2024 for a trademark
registration under class 14 of the Trade Mark Act, 1999, which is objected and pending registration as on the
date of this Red Herring Prospectus. Our Company has also filed an application dated October 31, 2018, for
71a trademark registration under class 42 of the Trade Mark Act, 1999, which has been opposed and is pending
as on the date of this Red Herring Prospectus. For further information, see “Our Business” on page 229 and
“Government and Other Approvals – Intellectual Property related approvals” on page 437. We may not
always be able to safeguard the same from infringement or passing off, both domestically and internationally,
and may not be able to respond to infringement or passing off activity occurring without our knowledge.
Moreover, our existing trademarks may expire, and there can be no assurance that we will renew them after
expiry. Certain proprietary knowledge may be leaked, either inadvertently or wilfully, at various stages of
manufacturing. In the event that the confidential information in respect of our products or business becomes
available to third parties or to the general public, any competitive advantage we may have over other
companies in the jewellery industry could be compromised.
We update our jewellery designs on a periodic basis and do not register such designs under the Design Act,
2000. As such, it would be difficult for us to enforce our intellectual property rights in our designs.
Additionally, designs developed by us may inadvertently infringe on the intellectual property rights of third
parties, which may expose us to legal proceedings. Thus, we are susceptible to litigation for infringement of
intellectual property rights in relation to such designs. This could materially and adversely affect our
reputation, results of operations and financial condition.
If a dispute arises with respect to any of our intellectual property rights or proprietary information, we will
be required to produce evidence to defend or enforce our claims, and we may become party to litigation,
which may strain our resources and divert the attention of our management. We cannot assure you that any
infringement claims that are material will not arise in the future or that we will be successful in defending
any such claims when they arise. Unauthorized use of our intellectual property rights by third parties could
adversely affect our reputation. For instance, our Company has received a legal notice dated September 30,
2024, alleging infringement of copyright for purportedly playing copyrighted sound recordings in one of our
stores without obtaining requisite license(s) from the owner of the license as provided under Section 30 of
the Copyright Act, 1957, thereby violating Section 51 of the Copyright Act, 1957. For details see,
“Outstanding Litigation and Material Developments − Litigation involving our Company − Outstanding
litigation against our Company − Other material pending proceedings” on page 431. Any adverse outcome
in such legal proceedings or our failure to successfully enforce our intellectual property rights may adversely
affect our ability to use intellectual property, which could have an adverse effect on our business, results of
operations, financial condition and cash flows.
53. Our Registered and Corporate Office, stores and manufacturing facilities are on lease, leave and license
or rental (“Lease(d)”) basis. If we fail to renew these Lease arrangements on competitive terms or if we
are unable to manage our Lease costs, our results of operations would be materially and adversely affected.
As of March 31, 2025, all of our properties on which our stores, manufacturing facilities and offices are
situated, are on a Leased basis. Our registered office located at No. 89/2, Lava Kush Arcade, Munnekolala,
Marathalli Outer Ring Road, Marathahalli, Bengaluru 560 037, Karnataka is on a leasehold basis for a period
of nine years with effect from October 1, 2021, and our corporate office located at 302, Dhantak Plaza,
Makwana Road, Marol, Andheri (East), Mumbai 400 059, Maharashtra is also on a leasehold basis for a
period of five years with effect from November 16, 2022. For further information on our manufacturing
facilities, see “Our Business – Manufacturing Operations” on page 255.
Further, as all of our stores are on Leased premises, we are exposed to the market conditions of the retail
rental market. Most of our Lease agreements for our stores contain an early termination clause that permits
us to terminate the Lease agreement early for the reasons specified therein. While we have renewal options
for all of our Leases for our stores, we typically need to renegotiate the terms of renewal with the lessor, who
may insist on a significant modification to the terms and conditions of the Lease agreement. If a Lease
agreement is renewed at a rate substantially higher than the existing rate, or if any existing favorable terms
granted by the lessor are not extended, we must determine whether it is desirable to renew on such modified
terms. While there have been no such instances in the past, if we are unable to renew leases for our stores on
acceptable terms or at all, we will have to close or relocate the relevant stores, which would eliminate the
sales that those stores would have contributed to our revenues during the period of closure and could subject
us to renovation and other costs and risks. This is applicable even when some of our Lease agreements do not
have an option for renewal and new agreements have to be entered into. We are subject to a lock-in provision
for some of our Leases which may restrict our ability to terminate such leases, including in the event the
location of the Leased premises is no longer profitable.
72Further, certain of our Lease agreements include provisions specifying fixed increases in rental payments
over the respective terms of the Lease agreements. While these provisions have been negotiated and are
specified in the Lease agreement, they will increase our costs of operation and therefore may materially and
adversely affect our results of operation if we are not able to pass on the increased costs to our customers.
The table below provides details of our Lease costs paid for our stores for the periods indicated:
Particulars As of / For the As of / For the As of / For the
year ended year ended year ended
March 31, 2025 March 31, 2024 March 31, 2023
Total Lease cost for Stores (₹ million) 1,022.32 708.60 471.28
Number of Stores 275 192 155
Average Lease cost per Store (₹ million) 3.72 3.69 3.04
As part of our store onboarding process, we may enter into letters of intent and submit deposits to the relevant
owners of the properties where a new store will be located. The letters of intent are typically followed by a
definitive lease agreement in the form of a lease deed or leave and license agreement being entered into
between parties. In the event definitive agreements are not entered into within a specified time period, the
letters of intent may lapse unless extended. We may be delayed or be unable to enter a definitive lease
agreement with respect to a specific site for various reasons, some of which are beyond our control. Further,
in the event such letters of intent lapse or are terminated, we may have to identify alternate store locations for
which we expend significant time and resources. Further, while there is no conflict of interest with our
Promoter / Promoter Group / Directors / KMPs / SMPs or their relatives concerning the leases on which the
stores and manufacturing facilities are operating, however, we cannot assure you that such conflict of interest
may not arise going forward.
In addition, any regulatory non-compliance by the lessor or us or adverse development relating to the lessors’
title or ownership rights to such properties, may entail significant disruptions to our operations, especially if
we are forced to vacate the leased space following such developments. While there have been no such
instances in Fiscal 2025, 2024 and 2023 where we were forced to vacate Leased premises, we cannot assure
you that such instances will not occur going forward.
If our sales do not increase in line with our rent and costs, including setup and interior design costs, our
profitability, business, results of operations, financial condition and cash flows could be adversely affected.
54. We rely upon the services of third party providers such as payment card networks, banks, payment
processors and payment gateway providers for our business and operations. A failure by such service
providers to provide adequate levels of service could have an adverse impact on our business, financial
condition and results of operations.
We rely on a number of third-party payment service providers, including payment card networks, banks,
payment processors and payment gateways to link us to payment card and bank clearing networks to process
a significant volume of payments made by our customers on our platforms. We also rely on such third party
service providers to process gift cards as a payment method, and we have no control over any downtime in
such payment method. If these companies become unwilling or unable to provide these services to us on
acceptable terms or at all, or enter into exclusive agreements with our competitors, our business may be
disrupted, we would need to find an alternate payment service provider, and we may not be able to secure
similar terms or replace such payment service provider in an acceptable time frame.
Moreover, our agreements with payment service providers may allow them, under certain conditions, to hold
an amount of our cash as a reserve. Such payment service providers may be entitled to a reserve or suspension
of processing services upon the occurrence of specified events, including material adverse changes in our
business, results of operations and financial condition. An imposition of a reserve or suspension of processing
services by one or more of our processing companies, could materially and adversely affect our business,
results of operations and financial condition.
We also rely on third parties, such as our telecommunications services, credit card processors, disaster
recovery services, supply chain and courier counterparties, short message service (SMS) service providers
and online map providers, and those services may be subject to outages and interruptions that are not within
our control. As of March 31, 2025, 2024 and 2023, we had engaged 1,264, 1,080 and 298 contract labourers,
respectively, for various aspects of our operations. We also rely on third-party contractors for the supply of
contract labourers for our operations, and the availability and efficiency of such labourers are outside our
73control. Further, we rely on e-mail service providers, bandwidth providers, internet service providers, and
mobile networks to deliver e-mail and “push” communications to customers and to allow customers to access
our mobile applications and websites. If the systems of these third parties fail, we could lose customer data
and miss order fulfillment deadlines, which could result in decreased sales, increased overhead costs and
product shortages. In addition, the third parties on which we rely could face financial difficulties, including
bankruptcy, which may negatively affect our business.
In addition, the technology infrastructure of our third-party providers is vulnerable to damage or interruption
as a result of software or hardware malfunctions, system implementations or upgrades, computer viruses,
third-party security breaches, employee error, misuse, war, natural calamities, power loss,
telecommunications failures, cyber-attacks, human error, and other similar events could lead to extended
interruptions of our operations, a corresponding loss of revenue and profits, cause breaches of data security,
loss of intellectual property or critical data, or the release and misappropriation of sensitive information, or
otherwise impair our operations. Further, cyber-attacks may target us, the participants on our platform, or the
communication infrastructure on which we depend. While our platforms are open and accessible to our
customers, however, our proprietary technology and software is owned and controlled by us and we have
exclusive control over its use and development. While we constantly strive to improve our cybersecurity
measures, our inability to avert all potential attacks and security breaches could subject us to legal and
financial liability, harm our reputation and cause us to sustain substantial revenue loss from lost sales and
customer dissatisfaction.
While there have been no instances in Fiscal 2025, 2024 and 2023 where our operations were impacted on
account of interruption in services from third party providers, we cannot assure you that any interruption in
services from third parties will not impact our operations going forward. If any such event were to occur to
our third party service providers, our business, financial condition, cash flows and results of operations may
be adversely affected.
55. Any failure in our quality control processes may have an adverse effect on our business, results of
operations and financial condition.
Our products may contain quality issues or undetected errors or defects, especially when first introduced or
when new products are developed, resulting from the design or manufacture of the product or raw materials
used in the product. We have implemented quality control processes and regularly conduct inspections of raw
materials sourced from suppliers and finished products manufactured by workers on the basis of our internal
quality standards. However, we cannot assure you that our quality control processes will not fail, or the quality
tests and inspections conducted by us will be accurate at all times. Any shortcoming in the raw materials
procured by us or in the production of our products due to failure of our quality assurance procedures,
negligence, human error or otherwise, may damage our products and result in deficient products. We have,
from time to time, exchanged products sold to our customers due to quality defects, or otherwise, in
accordance with our exchange and returns policy which is contained in every invoice issued by us.
In the event the quality of our products is not in accordance with our standards or our products are defective,
our customers may return our products, or we may be required to recall or exchange such products at an
additional cost. Such incidents may impact our reputation, which in turn may adversely affect our business,
results of operations and financial condition. We also face the risk of legal proceedings and product liability
claims being brought against us by customers, for defective products sold. While there have been no such
instances in Fiscal 2025, 2024 and 2023, we cannot assure you that we will not experience any material
product liability losses in the future or that we will not incur significant costs to defend any such claims. A
product liability claim may adversely affect our reputation and brand image, as well as entail significant costs
in defending such claims.
56. Jewellery purchases are discretionary and are often perceived to be a luxury purchase. Any factor which
may bring discretionary spending by customers under pressure may adversely affect our business, results
of operations and financial condition.
Jewellery purchases are typically dependent on customers’ discretionary spending power. Various factors
affect discretionary customer spending, including cultural significance of purchasing jewellery during certain
festivals (such as Akshaya Tritiya, Navratri/Durga Puja, Gudi Padwa, Gurupushyamrut, Diwali and
Dhanteras), economic conditions, perceptions of such conditions by customers, economic outlook,
employment, the level of customers’ disposable income, the savings ratio, business conditions, inflation
levels, interest rates, customer debt and asset values, availability of credit and levels of taxation, among
74others. Most of our customers are individuals who purchase jewellery for personal use and who are generally
less financially resilient than corporate entities.
Additionally, jewellery is generally not perceived to be a necessity which may result in a significant fall in
demand in the case of adverse economic conditions as opposed to demand for those goods that are perceived
as a necessity. Any such fall in demand or a decline in the general economic conditions in India or our
international markets or conditions which may bring discretionary spending by customers under pressure
could adversely affect our business, financial condition and results of operations.
57. We rely on mobile operating systems and their application marketplaces to make our mobile application
available to participants that utilize our app, and if we do not effectively operate with or receive favorable
placements within such application marketplaces and maintain favorable reviews, our usage or brand
recognition could decline and our business, financial results, cash flows and results of operations could
be adversely affected.
We depend on mobile operating systems, such as Android and iOS, and their respective application
marketplaces to make our applications available to all participants that utilize our platform. Any changes in
such systems and policies of the app stores could adversely affect distribution, accessibility and availability
of our mobile applications. If such mobile operating systems or application marketplaces limit or prohibit us
from making our platform available to participants that utilize our platform, make changes that degrade the
functionality of our applications, increase the cost of using our platform, mobile applications or website,
impose terms of use unsatisfactory to us, or modify their search or ratings algorithms in ways that are
detrimental to us, or if our competitors’ placement in such mobile operating systems’ application marketplace
is more prominent than the placement of our applications, it could materially and adversely affect our ability
to engage with customers who access our platform via mobile applications and result in a decline in our
growth. Any of the foregoing risks could adversely affect our business, financial condition, cash flows and
results of operations.
As new mobile devices, mobile platforms and mobile browsers are released, there is no guarantee that certain
mobile devices will continue to support our platform or effectively roll out updates to our applications.
Additionally, in order to deliver high-quality applications, we need to ensure that our platform is designed to
work effectively with a range of mobile technologies, systems, networks, and standards. We may not be
successful in developing or maintaining relationships with key participants in the mobile industry that
enhance the experience of our customers. If customers that utilize our platform encounter any difficulty
accessing or using our applications on their mobile devices or if we are unable to adapt to changes in popular
mobile operating systems, we expect that the growth and engagement of our customers would be adversely
affected, affecting our business, results of operations, cash flows and financial condition.
58. We have discontinued our ‘Shop-In-Shop’ (“SIS”) channel and corporate channel. We cannot assure you
that our offline channels will be successful, and that we will be able to grow our offline channels.
In the past, our offline channels included SIS channel arrangements and corporate channels. Under SIS
channel arrangements, we identified jewellers in cities where a BlueStone store was not present, and
appointed these jewellers as authorised resellers of our products, who were entitled to display our products,
logo and billboards. Corporate channel involved on-ground teams to facilitate B2B sales, and corporate
customers typically used our products with our brand and logo to incentivize their employees, dealers,
distributors, among others. We have discontinued the SIS and corporate channels during Fiscal 2023, to
strategically focus on other channels. Set forth below are details of our revenue from operations derived from
SIS channel and corporate channel in Fiscal 2023:
Particulars Fiscal
2023
Amount (₹ million) Percentage of
Revenue from
Operations (%)
Revenue from SIS channel 305.53 3.96
Revenue from corporate channel 752.55 9.76
We cannot assure you that we will be able to grow our offline channels in future. We may undertake
investments towards growing our distribution channels, and may not yield the anticipated benefits from such
investments. To the extent our distribution channels do not perform as expected, we may need to discontinue
such channels and incur losses to the extent of our investments into growing these channels.
7559. Any variation in the utilisation of the Net Proceeds from the Offer as disclosed in this Red Herring
Prospectus shall be subject to certain compliance requirements, including prior Shareholders’ approval.
We propose to utilize the Net Proceeds towards working capital requirements and general corporate purposes.
For further information of the proposed objects of the Offer, see the section “Objects of the Offer” on page
152. We cannot currently determine with any certainty if we would require the Net Proceeds to meet any
other expenditure or fund any exigencies arising out of competitive environment, business conditions,
economic conditions or other factors beyond our control. In accordance with the Companies Act and the SEBI
ICDR Regulations, we cannot undertake any variation in the utilisation of the Net Proceeds from the Offer
as disclosed in this Red Herring Prospectus without obtaining the Shareholders’ approval through a special
resolution. In the event of any such circumstances that require us to undertake variation in the disclosed
utilisation of the Net Proceeds, we may not be able to obtain the Shareholders’ approval in a timely manner,
or at all. Any delay or inability in obtaining such Shareholders’ approval may adversely affect our business
or operations.
In light of these factors, we may not be able to undertake variation of objects of the Offer to use any unutilized
proceeds of the Offer, if any, even if such variation is in the interest of our Company. This may restrict our
Company’s ability to respond to any change in our business or financial condition by re-deploying the
unutilized portion of Issue proceeds, if any, which may adversely affect our business and results of operations.
60. Our funding requirements and the proposed deployment of gross proceeds are not appraised by any bank,
financial institution, or any other independent agency, and we have not entered into definitive agreements
in relation to the objects of our Offer, which may affect our business and results of operations. Further,
the schedule of the implementation of the Objects for which funds are being raised in the Offer, is subject
to risk of unanticipated delays in implementation and cost overruns.
We intend to use the net proceeds of the Fresh Issue portion of the Offer towards working capital requirements
and general corporate purposes, as described in “Objects of the Offer” on page 152 of this Red Herring
Prospectus. The objects of the Offer have not been appraised by any agency. Our Company is required to
appoint a credit rating agency registered with SEBI as the monitoring agency prior to the filing of the Red
Herring Prospectus in accordance with Regulation 41 of SEBI ICDR Regulations. Whilst a monitoring agency
has been appointed for monitoring utilization of the net proceeds, the proposed utilization of net proceeds is
based on current conditions, our business plans and internal management estimates and is subject to changes
in external circumstances or costs, or in other financial condition, business or strategy, as discussed further
below. For further information, see “Objects of the Offer” on page 152. Based on the competitive nature of
our industry, we may have to revise our business plan and/ or management estimates from time to time and
consequently our funding requirements may also change. Accordingly, prospective investors in the Offer will
need to rely upon our management’s judgment with respect to the use of net proceeds. Our internal
management estimates may exceed fair market value or the value that would have been determined by third
party appraisals, which may require us to reschedule or reallocate capital expenditure and may have an
adverse impact on our business, financial condition, results of operations and cash flows.
Various risks and uncertainties, such as economic trends and business requirements, competitive landscape,
as well as general factors affecting our results of operations, financial condition and access to capital and
including those set forth in this section, may limit or delay our efforts to use the net proceeds to achieve
profitable growth in our business. Accordingly, use of the net proceeds for other purposes identified by our
management may not result in actual growth of our business, increased profitability or an increase in the value
of our business and your investment.
Further, certain information contained in this Red Herring Prospectus, such as our funding requirements and
our intended use of the proceeds of the Offer, in addition to not being appraised by any bank, financial
institution or agency are based on management estimates and internal management information systems and
our business plan.
61. An inability to maintain adequate insurance cover in connection with our business may adversely affect
our operations and profitability.
Our insurance policies currently cover our precious jewellery items and cash in stores, transit, theft and while
being handled by our employees, including with respect to fire and special perils. Notwithstanding the
insurance coverage that we carry, we may not be fully insured against certain business risks. There are many
events that could significantly impact our operations, or expose us to third-party liabilities, for which we may
76not be adequately insured. There can be no assurance that any claim under the insurance policies maintained
by us will be honoured fully, in part, or on time. To the extent that we suffer any loss or damage that is not
covered by insurance or exceeds our insurance coverage, our business, financial condition and results of
operations could be adversely affected.
The table below provides details of the aggregate coverage of the insurance policies obtained by as a
percentage of our total assets in the periods indicated:
Particulars As of March 31, As of March 31, As of March 31,
2025# 2024# 2023#
Aggregate Coverage of Insurance Policies (₹ 22,193.00 17,043.00 8,236.90
million)
As a percentage of insured assets 115.48% 150.60% 171.08%
# Insured assets pertain to property, plant and equipment (excluding freehold land and vehicles), capital work in progress, inventory;
and percentage of insured asset is calculated accordingly.
Further, as of March 31, 2025, March 31, 2024 and March 31, 2023, all of our inventory was completely
insured. To the extent that we suffer loss or damage as a result of events for which we are not insured, or for
which we did not obtain or maintain insurance, or which is not covered by insurance, exceeds our insurance
coverage or where our insurance claims are rejected, the loss would have to be borne by us and our results of
operations, financial performance and cash flows could be adversely affected. For further information on our
insurance arrangements, see “Our Business – Insurance” on page 265.
The table below provides details of the total insurance claims filed by us in the periods set indicated:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Claims Filed 12 2(1) 4
Total Claimed Amount (₹ million) 5.38 8.92 2.78
(1) While insurance claims filed for two instance of snatching and burglary. Out of the two, the claim raised by our Company for
burglary is currently pending.
Further, we have not received full insurance claim amounts for the claims filed by us during Fiscal 2023, and
we received part insurance amount for certain of our claims which amounted to ₹ 1.37 million. In Fiscal 2024,
the claims received amounted to ₹ 0.89 million while in Fiscal 2025, the amount received was ₹ 7.98 million.
While we believe that the insurance coverage which we maintain would be reasonably adequate to cover the
normal risks associated with the operation of our business, we cannot assure you that any claim under the
insurance policies maintained by us will be honoured fully, or in part, or on time, or that we have taken out
sufficient insurance to cover all our losses. In addition, our insurance coverage expires from time to time. We
apply for the renewal of our insurance coverage in the normal course of our business, but we cannot assure
you that such renewals will be granted in a timely manner, at an acceptable cost, or at all. To the extent that
we suffer loss or damage, for which we have not obtained or maintained insurance, or which is not covered
by insurance, which exceeds our insurance coverage, or where our insurance claims are rejected, the loss
would have to be borne by us and our results of operations, cash flows and financial performance could be
adversely affected.
62. Any future acquisitions, strategic investments, entries into new businesses and divestitures could disrupt
our business, divert our management’s attention, result in additional dilution to our shareholders, and
harm our business.
We may in the future seek to acquire, invest in or develop businesses that we believe could complement or
expand our products and services, increase our customer base or otherwise offer growth opportunities. We
may be unable to find suitable acquisition targets and to complete acquisitions on favourable terms, if at all,
in the future.
For instance, our Board of Directors at their meeting held on September 27, 2024, approved acquisition of
63.05% of the stake, on a fully diluted basis in Redefine Fashion Private Limited for a total consideration not
exceeding ₹ 120 million (in one or more tranches) in terms of the definitive agreements entered into by the
Company with Redefine Fashion Private Limited and its promoters. Accordingly, we have entered into a
share subscription agreement dated November 11, 2024 and the amended and restated shareholders’
agreement dated January 30, 2025, by and among Redefine Fashion Private Limited, Sankar Bora, Deepan
Babu, Bharat Mahajan, Deepak Patil, Accel India VII (Mauritius) Limited, our Company and other
shareholders. Further, to expand our operations in the lab grown diamond category, our Company has also
77entered into a share subscription agreement dated January 6, 2025 pursuant to which our Company has
subscribed to 100 equity shares of face value of ₹10 each EHPL and 61,567 series A1 compulsorily
convertible cumulative preference shares of face value of ₹10 each of EHPL, aggregating to 74% of the
shareholding percentage of EHPL on a fully diluted basis. For further information, see “History and Other
Corporate Matters - Key terms of other subsisting material agreements” on page 286.
If we do complete acquisitions, we may not ultimately strengthen our competitive position or achieve our
goals and any acquisitions we complete could be viewed negatively by customers or investors. Moreover, an
acquisition, investment or business relationship may result in unforeseen operating difficulties and
expenditures, including disrupting our ongoing operations, diverting management from their primary
responsibilities, subjecting us to additional liabilities, increasing our expenses and adversely impacting our
business, results of operations, cash flows and financial condition. We may also be exposed to unknown
liabilities and the anticipated benefits of any acquisition, investment or business relationship may not be
realized, if, for example, we fail to successfully integrate such acquisitions, or the technologies associated
with such acquisitions, into our company.
Strategic acquisitions and investments involve several risks, including the following: difficulties in arranging
adequate financing (whether debt or equity or a combination thereof) on commercially reasonable terms, to
complete our planned investments or acquisitions in the budgeted time, cost and manner; difficulties or delays
in obtaining lender consents required under our financing agreements, prior to undertaking any planned
investments or acquisitions; potential assumption of unanticipated liabilities and contingencies, including
claims from current or former creditors, customers, suppliers, employees and other third parties; potential
adverse short-term effects on operating results through increased costs or otherwise; unforeseen difficulties
in extending disclosure and other internal controls and procedures over financial and other reporting and in
performing the required assessment and remediation at the newly acquired business; unforeseen difficulties
in assimilating the operations, personnel, management information systems and other administrative systems
of acquired businesses and in transitioning existing operations, users and customers onto our platforms;
potential disagreements with strategic partners and collaborators; diversion of management time and focus,
and managing the realignment of our management resources; and possible impairment of relationships with
customers, suppliers and employees of acquired businesses as a result of changes in ownership and
management.
We also may not achieve the anticipated benefits from the acquired businesses due to a number of factors,
including difficulties resulting from the integration of technologies, IT systems, accounting systems, culture
or personnel, diversion of management’s attention, litigation, use of resources, or other disruption of our
operations. Regulatory constraints, particularly competition regulations, may also prolong acquisition
timelines and affect the extent to which we can maximize the value of our acquisitions or investments.
Acquisitions could also result in dilutive issuances of equity securities or the incurrence of debt. In addition,
we may spend time and money on acquisitions or investments that do not increase our revenue. We may also
be adversely impacted by liabilities that we assume from our acquisitions, including from regulatory
authorities, and we may not be able to identify or adequately assess the magnitude of certain liabilities. If an
acquired business fails to meet our expectations, or if such acquisition results in the expenditure of significant
time and financial resources, our business may be materially and adversely affected.
63. Our online listings or reviews may constitute internet advertisement, which subjects us to laws, rules and
regulations applicable to advertising and penalties for violation of such laws, rules and regulations.
Advertising laws, rules and regulations require advertisers, advertising operators and advertising distributors
to ensure that the content of the advertisements they prepare or distribute is fair and accurate and is in full
compliance with applicable law. Violation of these laws, rules or regulations may result in penalties, including
fines, confiscation of advertising costs, orders to cease dissemination of the advertisements and orders to
publish corrective information. Complying with these requirements and any penalties or fines for any failure
to comply may significantly reduce the attractiveness of our platform and increase our costs and could have
a material adverse effect on our business, financial condition, cash flows and results of operations.
The Advertising Standards Council of India (“ASCI”) ensures advertising quality by setting ethical standards,
monitoring ads, handling complaints, and enforcing a comprehensive Code of Advertising Practices. ASCI's
guidelines require advertisers to ensure their content is fair, accurate, and compliant with laws, and it can
impose penalties for violations. This self-regulatory body also issues specific guidelines for influencer
advertising and other content types, helping maintain transparency and protect consumer interests. ASCI may
78direct advertisers to modify or withdraw non-compliant advertisements and publicly publish corrective
statements.
While ASCI is a self-regulatory body and its determinations are not binding as a matter of law, its directions
are generally adhered to by industry participants. Non-compliance with ASCI’s directions can attract
reputational risks and may also lead to scrutiny by regulatory authorities such as the Ministry of Information
and Broadcasting or the Central Consumer Protection Authority. Compliance with ASCI's standards is crucial
for advertisers including by our Company to avoid penalties and maintain the integrity of their advertisements.
In addition, for advertising content related to specific types of products and services, advertisers, advertising
operators and advertising distributors must confirm that the advertisers have obtained the requisite
government approvals, including the advertiser’s operating qualifications, proof of quality inspection of the
advertised products and services, and, with respect to certain industries, government approval of the content
of the advertisement and filing with the local authorities. In certain cases, applicable guidelines (such as the
Guidelines for Influencer Advertising on Digital Media, 2021) require that content created by influencers
should carry a disclosure label identifying their posts as advertisements. We must also ensure we have
obtained the requisite rights of use or reuse of certain video or audio content in accordance with our
contractual obligations, which have to be continuously renewed and monitored, as any failures to so may lead
to infringement of intellectual property rights such as copyrights. Pursuant to certain laws and regulations in
the jurisdictions in which we operate, we are required to take steps to moderate the content displayed on our
platform, such as reviews and pictures posted by customers. This requires considerable resources and time,
and could significantly affect the operation of our business, while at the same time also exposing us to
increased liability under the relevant laws, rules and regulations. While we believe we are in compliance with
all applicable laws relating advertising, the costs associated with complying with these laws, rules and
regulations, including any penalties or fines for our failure to comply if required, could have a material
adverse effect on our business, financial condition, cash flows and results of operations. Any further change
in the classification of our online marketing services by the Indian government may also significantly disrupt
our operations and materially and adversely affect our business and prospects.
64. We are required to obtain, renew or maintain certain statutory and regulatory permits and approvals
required to operate our business, and if we fail to do so in a timely manner or at all, or these requirements
are made more stringent, we may be unable to fully or partially operate our business and our results of
operations may be adversely affected.
Our operations are subject to government regulation concerning jewellery manufacture and sale and we are
required to obtain and maintain several statutory and regulatory permits and approvals under central, state
and local government legislation for operating our business generally, including tax registrations, labour
licenses, shops and establishment registration and trade license. For instance, in relation to our stores we are
required to obtain licenses such as, shops and establishment registrations, trade licenses,
certifications/licenses from the Bureau of Indian Standards, goods and services tax registrations, professional
tax registrations and in relation to our manufacturing facilities, we are required to obtain various licenses
under labour legislations and laws in relation to the environment, amongst others and such approvals required
by us may be subject to numerous conditions including inter alia minimum fire safety measures in the
premises, intimation requirement to the relevant authority for expansion of business area, requirement of
application for renewal prior to the expiry of existing licenses etc. Certain of our material approvals,
registrations, permits and licenses may expire in the ordinary course of business and our Company is in the
process of renewing such key approvals, as necessary. For further information, see “Government and Other
Approvals” on page 436.
Further, our Company has filed an application dated May 21, 2024 for a trademark registration under class
14 of the Trade Mark Act, 1999, which is objected and pending registration as on the date of this Red Herring
Prospectus. Our Company has also filed an application dated October 31, 2018, for a trademark registration
under class 42 of the Trade Mark Act, 1999, which has been opposed and is pending as on the date of this
Red Herring Prospectus. For further information, see “Government and Other Approvals” on page 436.
While we have applied for renewal of some of the approvals, there is no assurance that such renewals will be
issued or granted to us in a timely manner, or at all. If any of our licenses are withdrawn, cancelled or not
renewed in a timely manner or at all, our existing and prospective business and operations may be adversely
affected. There is no assurance that these would not be suspended or revoked in the event of accidental non-
compliance or alleged noncompliance with any terms or conditions thereof, or pursuant to any regulatory
action. If there is any failure by us, through a failure of our employees or Directors, to comply with the
applicable regulations or if the regulations governing our business are amended, we may incur increased
79costs, be subject to penalties, have our approvals and permits revoked or suffer a disruption in our operations,
any of which could adversely affect our business.
65. Failures in internal control systems could cause operational errors which may have an adverse impact on
our profitability.
We are responsible for establishing and maintaining adequate internal measures commensurate with the size
and complexity of operations. Internal control systems comprising policies and procedures are designed to
ensure sound management of our operations, safekeeping of our assets, optimal utilization of resources,
reliability of our financial information and compliance. The systems and procedures are periodically reviewed
and routinely tested and cover all functions and business areas. While we believe that we have adequate
controls, we are exposed to operational risks arising from the potential inadequacy or failure of internal
processes or systems, and our actions may not be sufficient to guarantee effective internal controls in all
circumstances. Given the size of our operations, it is possible that errors may repeat or compound before they
are discovered and rectified. Our management information systems and internal control procedures that are
designed to monitor our operations and overall compliance may not identify every instance of non-
compliance or every suspicious transaction. While there have been no instances of internal control failures in
Fiscal 2025, 2024 and 2023, we cannot assure you that going forward, we will be able to identify every
instances of non-compliance, which could adversely affect our business, results of operations and financial
condition. Further, if internal control weaknesses are identified, our actions may not be sufficient to correct
such internal control weakness.
66. If we fail to comply with laws relating to privacy and data protection, we may be subject to significant
liability, negative publicity, an erosion of trust and increased regulation, which could materially and
adversely affect our business, results of operations and financial condition.
We collect and use personal information from our customers to enable us to process orders as part of our
business and day-to-day operations. As part of the registration process for our customers, we collect and use
personal data. The use of electronic payment methods and collection of other personal information both on
our e-commerce platform and in our physical stores exposes us to an increased risk of privacy and security
breaches as well as other risks. Privacy and data protection laws, rules and regulations are complex, and their
interpretation is rapidly evolving, making implementation and enforcement, and thus compliance
requirements, ambiguous, uncertain and potentially inconsistent. While there have been no instances where
we were non-compliant with any of the data protection laws in Fiscal 2025, 2024 and 2023, we cannot assure
you that we will continue to be in compliance with such data protection laws going forward in the event there
are any further compliance requirements, which could adversely affect our business, results of operations and
financial condition.
Restrictions on our ability to collect and use data as required could negatively affect our business and actions
by operating system platform providers or application stores may affect the manner in which we collect, use
and share data from customer devices. While we have obtained a cyber risk insurance policy with aggregate
limit of liability for an amount of ₹ 200 million, claims made by us under our policy may not always be
successful or be paid in full. Any unsuccessful claims may adversely affect our business, financial condition,
results of operations, cash flows and prospects.
The Digital Personal Data Protection Act, 2023 (“Data Protection Act”) enacted in August 2023, focuses on
personal data protection for implementing organizational and technical measures in processing digital
personal data and lays down norms for cross-border transfer of personal data including ensuring the
accountability of entities processing personal data. The Data Protection Act requires companies that collect
and deal with high volumes of personal data to fulfil certain additional obligations such as appointment of a
data protection officer for grievance redressal and a data auditor to evaluate compliance with the Data
Protection Act. The Data Protection Act further provides that personal data may be processed only in
accordance with the Data Protection Act, and for lawful and other incidental purposes after obtaining the
consent of the individual or for certain legitimate uses. We may incur increased costs and other burdens
relating to compliance with such new requirements, which may also require significant management time and
other resources, and any failure to comply may adversely affect our business, results of operations and
prospects. For further information, see “Key Regulations and Policies in India” on page 267.
We are also subject to laws and regulations relating to the collection, use, retention, security, disclosure and/or
transfer of personally identifiable information (“PI”) and sensitive personal data or information (“SPDI”)
with respect to our customers and employees. For example, as part of our operations, we are required to
80comply with the Information Technology Act, 2000 (the “IT Act”), the Information Technology (Reasonable
Security Practices & Procedure and Sensitive Personal Data or Information), Rules, 2011 and other ancillary
rules, which provide for civil and criminal liability including paying compensation by way of damages (which
may not be subject to any specific limits) to the affected persons, penalties and imprisonment for various
cyber related offenses, including fines and damages for unauthorized disclosure or transfer of confidential
information and failure to protect sensitive personal data or information. Certain other failures, under the IT
Act, may render a person or a body corporate liable to pay compensation by way of damages (which may not
be subject to any specific limits) to the affected persons. India has already implemented certain privacy laws,
including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal
Data or Information) Rules, 2011, which impose limitations and restrictions on the collection, use, disclosure
and transfer of personal information. In February 2021, the Information Technology (Intermediary Guidelines
and Digital Media Ethics Code) Rules, 2021 was notified under Section 87 of the IT Act in supersession of
the Information Technology (Intermediary guidelines) Rules, 2011. It requires the intermediaries receiving,
storing, transmitting information or providing any service to not knowingly host, publish, transmit
information and to disable hosting, publishing, transmission, selection or modification of such information
that is prohibited under the above mentioned rules once they become aware of it. For further information, see
“Key Regulations and Policies in India” on page 267.
Any failure or perceived failure by us to comply with privacy and data protection laws and regulations could
result in proceedings or actions against us and we could incur significant costs and be required to dedicate a
significant amount of our management’s time in investigating and defending such claims and, in dealing with
the consequent significant negative publicity and erosion of trust if we are found liable. If any of these events
were to occur, our business, cash flows, results of operations and financial condition could be materially and
adversely affected.
67. Our focus on using sustainable materials and environmentally friendly manufacturing processes, product
handling and supply chain practices may increase our cost of revenue and hinder our growth.
We follow a purpose-driven business model with sustainability built into our core operations, which focuses
on sustainable and responsible sourcing of raw materials, waste management and carbon reduction. We are
dedicated to the responsible sourcing of our raw materials. For instance, all of our diamond suppliers are
Kimberley process certified, which means that all of our diamonds are sourced from conflict-free zones. For
further information, see “Our Business – Raw Materials” on page 260.
As our business expands, it may be increasingly challenging to secure sustainable sourced materials cost
effectively to support our growth and achieve our sustainability goals while also achieving and maintaining
profitability. In addition, our ability to expand into new product categories depends in part on our ability to
identify new sustainable materials that are suitable for our products. Our inability to source materials that
meet our sustainability requirements in sufficient volumes could result in slower growth, increased costs,
and/or lower net profits. Additionally, as our business expands, we may not be able to identify artisans and
designers with business practices that reflect our commitment to sustainability, which may harm our ability
to expand our supply chain/contract manufacturing network to meet the expected growth of our business. If
any of these factors prevent us from meeting our sustainability goals or increase the carbon footprint of any
our products, then it could have an adverse effect on our brand, reputation, results of operations, and financial
condition. While we have not terminated our arrangements with any our suppliers for not following our
sustainability goals, we cannot assure you that going forward all of our suppliers will follow our sustainability
goals, which could result in termination of our arrangements with such suppliers.
68. Our business is manpower intensive. Our business may be adversely affected by work stoppages, increased
wage demands by our employees, or increase in minimum wages across various states, and if we are unable
to engage new employees at commercially attractive terms.
Our operations are manpower intensive and we are dependent on our staff for a significant portion of our
operations. As of March 31, 2025, we had 1,943 full-time employees. In addition, we also induct contract
workers at our manufacturing facilities pursuant to service agreements entered into with third party service
providers. As of March 31, 2025, we had 1,264 contract workers working at our manufacturing facilities for
a fee paid by us as agreed under such service agreements. The success of our operations depends on
availability of and maintaining good relationships with our workforce. Shortage of skilled personnel or
disruptions caused by disagreements with employees could have an adverse effect on our business and results
of operations. We may have to seek prior consent and approvals from local government authorities in order
to employ staff from third party service providers. In such situations, if we fail to seek proper consent or
81approval timely, or such approvals expire, it may impact our business and revenue from operations. While
we have never experienced any major disruptions in our business operations due to disputes or other problems
with our work force in Fiscal 2025, 2024 and 2023, there can be no assurance that we will not experience any
such disruption in the future. Such disruptions may adversely affect our business and results of operations
and may also divert the management’s attention and result in increased costs.
The table below provides the attrition rate for our employees (excluding retail employees) in Fiscal 2025,
2024 and 2023:
Particulars As of March 31, As of March 31, As of March 31,
2025/ Fiscal 2025 2024/ Fiscal 2024 2023/ Fiscal 2023
Total number of employees (excluding retail 491 448 407
employees)
Employees Resigned 153 174 160
Attrition rate (%)(1) 23.76% 27.97% 28.22%
Note:
(1) Attrition rate has been calculated as the number of employees (excluding retail employees) who have resigned during the period,
divided by the number of employees existing as of the beginning of the period and the numbers of employees who have joined during
the period. In order to represent attrition rate accurately, retail employees have been excluded from the computation of attrition rate.
Further, India has stringent labour legislation that protects the interests of workers, including legislation that
sets forth detailed procedures for the establishment of unions, dispute resolution, and employee removal, and
legislation that imposes certain financial obligations on employers upon retrenchment. For details on labour
legislations that may be applicable to our Company, see “Key Regulations and Policies in India” on page
267. Our employees are not unionized. However, in the event that our employees seek to unionize, it may
become difficult for us to maintain flexible labour policies, which may increase our costs and adversely affect
our business.
69. Our Promoter, certain of our Directors, Key Managerial Personnel and Senior Managerial Personnel may
have interests other than reimbursement of expenses incurred and normal remuneration or benefits.
Our Promoter, certain of our Directors, Key Managerial Personnel and Senior Managerial Personnel are
interested in our Company, in addition to regular remuneration or benefits and reimbursement of expenses
and such interests are to the extent of their employee stock options and shareholding in our Company. For
the payments that are made by our Company to related parties including remuneration to our Directors and
our Key Managerial Personnel, see “Summary of the Offer Document– Summary of Related Party
Transactions” on page 25.
70. Our Company has not paid and may not be able to pay dividends or undertake bonus issue in the future.
Our Company has not paid any dividends in Fiscal 2025, 2024 and 2023 and from April 1, 2025 until the
filing of this Red Herring prospectus. Any dividends to be declared and paid in the future are required to be
recommended by our Board of Directors and approved by our Shareholders, at their discretion, subject to the
provisions of the Articles of Association and applicable law, including the Companies Act. Our Company’s
ability to pay dividends in the future will depend on a number of internal and external factors, which, inter
alia, include (i) profits earned by our Company, (ii) present and future capital requirements, (iii) overall
financial position of our Company, and (iv) uncertainty in economic conditions. We cannot assure you that
we will generate sufficient revenues to cover our operating expenses and, as such, pay dividends to our
Shareholders in future consistent with our past practices, or at all. Further, while our Company has undertaken
a bonus issue of its Equity Shares in the last three Fiscals, undertaking a bonus issue in the future may be
subject to factors such as (i) our Company having sufficient free reserves, securities premium and/or capital
redemption reserve; (ii) obtaining approval from our Board and Shareholders for the bonus issue; (iii) our
Company having complied with the conditions prescribed under Companies Act, 2013. For details of the
bonus issue in the last three Fiscals, see “Capital Structure – Notes to the capital structure – History of
Equity Share Capital of our Company” on page 118. We cannot assure you that we will have sufficient
reserves or securities premium or be able to obtain requisite approvals from our Board and Shareholders or
comply with all the conditions under Companies Act, 2013, to undertake a bonus issue in the future.
8271. The average cost of acquisition of Equity Shares by our Promoter and Selling Shareholders may be less
than the Offer Price.
The average cost of acquisition of Equity Shares by our Promoter and the Selling Shareholders may be less
than the Offer Price. The details of the average cost of acquisition of Equity Shares held by our Promoter and
the Selling Shareholders are set out below:
Name of Promoter/ Number of Equity Shares of face value Average cost of acquisition per
Selling Shareholders of ₹ 1 each Equity Share* (in ₹)
Promoter
Gaurav Singh Kushwaha 24,465,127 47.92
Selling Shareholders
Accel India III (Mauritius) 16,143,970 63.68
Ltd
Saama Capital II, Ltd. 4,100,970 48.70
Kalaari Capital Partners II, 7,073,980 59.28
LLC
Kalaari Capital Partners 904,290 82.41
Opportunity Fund, LLC
Iron Pillar Fund I Ltd 3,431,010 92.81
Iron Pillar India Fund I 2,062,010 82.41
Sunil Kant Munjal (and 7,757,570 262.76
other partners of Hero
Enterprise Partner
Ventures)
* As certified by Rawat & Associates, Chartered Accountants, by way of certificate dated August 4, 2025.
Note: Average cost of acquisition of equity shares of the Company held by the Promoters and the Selling Shareholders in respect of
their respective shareholding in the Company is calculated as per FIFO method.
72. We have issued Equity Shares and Preference Shares during the preceding twelve months at a price which
may be below the Offer Price.
In the preceding one year from the date of this Red Herring Prospectus, our Company has issued Equity
Shares and Preference Shares in the last 12 months at a price which may be lower than the Offer Price, as set
out in the table below:
Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
August 13, 2024 9,941,456 1 34 Cash Rights issue of 9,215,127 Equity Shares
of face value ₹ 1 each allotted to Gaurav
Singh Kushwaha, 143,040 Equity
Shares of face value ₹ 1 each allotted to
IE Venture Investment Fund II, 107,280
Equity Shares of face value ₹ 1 each
allotted to 360 One Large Value Fund -
Series 13, 71,520 Equity Shares of face
value ₹ 1 each allotted to 360 One
Special Opportunities Fund Series 11,
NK Squared, Kamath Associate and
IvyCap Ventures Trust Fund – III, each,
35,760 Equity Shares of face value ₹ 1
each allotted to 360 One Seed Ventures
Fund - Series 2, Pratithi Growth Fund I
acting through its trustee S.
Gopalakrishnan and OHM Enterprises,
each, 28,608 Equity Shares of face
value ₹ 1 each allotted to Deepinder
Goyal, 21,456 Equity Shares of face
value ₹ 1 each allotted to Girnar Growth
Ventures LLP, 11,443 Equity Shares of
83Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
face value ₹ 1 each allotted to Twin And
Bull Opportunities Fund-1, 7,152
Equity Shares of face value ₹ 1 each
allotted to Ashwin Kedia, 2,861 Equity
Shares of face value ₹ 1 each allotted to
Nezone Enterprise Private Limited,
Vijaya Raghavan G and Alteria Capital
Fund II - Scheme I (acting through its
trustee, Orbis Trusteeship Services
Private Limited), each, 1,430 Equity
Shares of face value ₹ 1 each allotted to
Stride Ventures Debt Fund II, Stride
Ventures Debt Fund 3 and Sunil S
Mehta, each, and 1,117 Equity Shares
of face value ₹ 1 each Equity Shares
allotted to Raveen Sastry
August 16, 2024 60,391 1 34 Cash Rights issue of 60,391 Equity Shares of
face value ₹ 1 each allotted to NV
Holdings Limited
September 10, 3,442,899 1 578.00 Cash 1,384,083 Series H CCPS to Steadview
2024 Capital Mauritius Limited, 1,453,280
Series H CCPS to Think Investments
PCC and 605,536 Series H CCPS to
Pratithi Growth Fund 1
September 14, 6,288,449 1 578.00 Cash 6,080,439 Series H CCPS to MIH
2024 Investments One B.V. and 208,010
Series H CCPS to Japonica Holdings
Pte. Ltd.
September 20, 649,274 1 578.00 Cash 21,683 Series H CCPS to Esya Capital
2024 Advisors LLP, 35,000 Series H CCPS
to Ramakant Sharma, 8,651 Series H
CCPS to Ratnesh Jain, 8,651 Series H
CCPS to Sanjay Gupta, 8,651 Series H
CCPS to Avijit Goel, 8,651 Series H
CCPS to Aman Jain, 8,651 Series H
CCPS to Manoj Kumar Jain, 34,604
Series H CCPS to Bhupendra Kumar
Sethi, 17,302 Series H CCPS to Indu
Sethi, 17,302 Series H CCPS to Dolly
Ben Narendrabhai Patel, 17,302 Series
H CCPS to Narendrabhai Kantilal Patel,
116,787 Series H CCPS to Apoorva
Tripathi, 8,651 Series H CCPS to
Mukesh Lakshmi Chand Mer, 11,247
Series H CCPS to SS Santosh Kumar,
17,302 Series H CCPS to Prateek Jain,
34,604 Series H CCPS to Medha
Sutwala, 51,905 Series H CCPS to
Vaibhav Mehta, 34,604 Series H CCPS
to Dinesh Solar India Private Limited,
17,302 Series H CCPS to Sachin Kumar
Gupta, 41,524 Series H CCPS to
Mohamed Yusuff, 34,604 Series H
CCPS to Upkaran Chawla, 34,604
Series H CCPS to Harbir Singh
Dhingra, 17,302 Series H CCPS to
Rupa Mohanty, 20,760 Series H CCPS
to Ajay Singh Patel, 12,978 Series H
CCPS to Abhinav Patel and 8,652
Series H CCPS to Komal Chhajer
84Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
September 27, 104,512 1 1 Cash Allotment of 3,342 Equity Shares of
2024 face value ₹ 1 each to Kshitij Arora, 10,
000 Equity Shares of face value ₹ 1
each to Shivendra Singh, 65,000 Equity
Shares of face value ₹ 1 each to Tarun
Rajput, 21,000 Equity Shares of face
value ₹ 1 each to Rumit Dugar, 4,170
Equity Shares of face value ₹ 1 each to
Om Swami and 1,000 Equity Shares of
face value ₹ 1 each to Girish Sharma
under ESOP 2014
December 2, 1,300,000 1 578 Cash Private placement of 1,300,000 Equity
2024 Shares of face value ₹ 1 each to Gaurav
Singh Kushwaha
January 22, 1,210,172 1 1 Cash 7,291 Equity Shares of face value ₹ 1
2025 each to Sumit Chaudhary, 8,329 Equity
Shares of face value ₹ 1 each to Rushina
Shah, 5,467 Equity Shares of face value
₹ 1 each to Amit Sethia, 8,147 Equity
Shares of face value ₹ 1 each to Vivek
Krishna, 10,420 Equity Shares of face
value ₹ 1 each to Vikash Goyal, 8,496
Equity Shares of face value ₹ 1 each to
Kshitij Arora, 975 Equity Shares of face
value ₹ 1 each to Rishabh Sethi, 15,000
Equity Shares of face value ₹ 1 each to
Tarun Rajput, 5,730 Equity Shares of
face value ₹ 1 each to Sandip Sadekar,
2,381 Equity Shares of face value ₹ 1
each to Jayesh Saraf, 9,35,121 Equity
Shares of face value ₹ 1 each to Sameer
Gandhi, 794 Equity Shares of face
value ₹ 1 each to Piyush Jain, 17,900
Equity Shares of face value ₹ 1 each to
Srikanth Rajasankar, 555 Equity Shares
of face value ₹ 1 each to Vijayendra
Kudale, 2,385 Equity Shares of face
value ₹ 1 each to Padmanabh Badoni,
36,410 Equity Shares of face value ₹ 1
each to Suket Murarka, 7,000 Equity
Shares of face value ₹ 1 each to Puneet
Saraswat, 13,340 Equity Shares of face
value ₹ 1 each to Vitthal Roomwal,
1,000 Equity Shares of face value ₹ 1
each to Dipesh Zaveri, 85,104 Equity
Shares of face value ₹ 1 each to Rumit
Dugar, 1,725 Equity Shares of face
value ₹ 1 each to Nityanand Chauhan,
6,000 Equity Shares of face value ₹ 1
each to Shivendra Singh, 1,725 Equity
Shares of face value ₹ 1 each to Abhay
Kumar Singh, 27,686 Equity Shares of
face value ₹ 1 each to Kaushik Hariya
and 1,191 Equity Shares of face value ₹
1 each to Gokul Kshirsagar.
February 6, 185,559 1 1 Cash Allotment of 92,700 Equity Shares of
2025 face value ₹ 1 each to Sudeep Nagar,
70,000 Equity Shares of face value ₹ 1
each to Vipin Sharma, 2,089 Equity
Shares of face value ₹ 1 each to
85Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
Dibyendu Panda, 12,369 Equity Shares
of face value ₹ 1 each to Kunal Lagu,
4,100 Equity Shares of face value ₹ 1
each to Sheeja Nair, 1,096 Equity
Shares of face value ₹ 1 each to Diksha
Singh, 2,650 Equity Shares of face
value ₹ 1 each to Kaushik Hariya and
555 Equity Shares of face value ₹ 1
each to Vilas Gurav under ESOP 2014.
July 4 2025 100,224,637 1 N.A. N.A. Allotment of 7,755,220 Equity Shares
of face value ₹1 to Sunil Kant Munjal,
4,099,970 Equity Shares of face value
₹1 to Saama Capital II Ltd., 16,832,970
Equity Shares of face value ₹1 to Accel
India III (Mauritius) Ltd., 4,071,580
Equity Shares of face value ₹1 to Peak
XV Partners Growth Investments IV,
7,072,980 Equity Shares of face value
₹1 to Kalaari Capital Partners II LLC.,
3,604,943 Equity Shares of face value
₹1 to Steadview Capital Mauritius
Limited, 4,467,160 Equity Shares of
face value ₹1 to 360 One Special
Opportunities Fund - Series 12, 158,780
Equity Shares of face value ₹1 to 360
One Special Opportunities Fund -
Series 13, 285,810 Equity Shares of
face value ₹1 to Trifecta Venture Debt
Fund- III, 3,125,950 Equity Shares of
face value ₹1 to Vistra ITCL (India)
Limited, 3,766,870 Equity Shares of
face value ₹1 to Accel India VII
(Mauritius) Ltd., 2,938,120 Equity
Shares of face value ₹1 to RB
Investments Pte. Ltd., 903,290 Equity
Shares of face value ₹1 to Kalaari
Capital Partners Opportunity Fund,
LLC., 635,150 Equity Shares of face
value ₹1 to 360 One Private Equity
Fund - Series 2, 95,270 Equity Shares
of face value ₹1 to 360 One Large
Value Fund - Series 1, 317,570 Equity
Shares of face value ₹1 to 360 One
Large Value Fund - Series 2, 95,270
Equity Shares of face value ₹1 to 360
One Large Value Fund - Series 4,
1,111,490 Equity Shares of face value
₹1 to 360 One Large Value Fund -
Series 5, 158,780 Equity Shares of face
value ₹1 to 360 One Large Value Fund
- Series 10, 31,750 Equity Shares of
face value ₹1 to 360 One Large Value
Fund - Series 9, 63,510 Equity Shares
of face value ₹1 to 360 One Large
Value Fund - Series 11, 158,780 Equity
Shares of face value ₹1 to 360 One
Large Value Fund – Series 15, 95,270
Equity Shares of face value ₹1 to 360
One Large Value Fund – Series 16,
793,070 Equity Shares of face value ₹1
86Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
to 360 One Large Value Fund – Series
18, 95,270 Equity Shares of face value
₹1 to 360 One Large Value Fund –
Series 20, 2,061,160 Equity Shares of
face value ₹1 to Iron Pillar India Fund -
I, 3,430,210 Equity Shares of face value
₹1 to Iron Pillar Fund I Ltd., 2,539,390
Equity Shares of face value ₹1 to
Ivycap Ventures Trust Fund II, 200,050
Equity Shares of face value ₹1 to Karan
Bhagat, 12,850 Equity Shares of face
value ₹1 to Cherry A Mehta, 14,190
Equity Shares of face value ₹1 to
Ashwathram, 28,370 Equity Shares of
face value ₹1 to Ashok Mittal, 950
Equity Shares of face value ₹1 to
Sanguine Capital Financial Services
Limited, 168,290 Equity Shares of face
value ₹1 to Fermont Capital LLC.,
28,380 Equity Shares of face value ₹1
to Samir Jain, 6,720 Equity Shares of
face value ₹1 to True Lhamo, 14,090
Equity Shares of face value ₹1 to Nayna
Subir Chakrabarty, 14,090 Equity
Shares of face value ₹1 to Sanjay Chand
7,100 Equity Shares of face value ₹1 to
R Soundararajan, 70,130 Equity Shares
of face value ₹1 to HDFC Securities
Ltd., 7,100 Equity Shares of face value
₹1 to Vineet Mittal, 9,230 Equity
Shares of face value ₹1 to Atul
Marwaha, 7,150 Equity Shares of face
value ₹1 to Aruna Shrinagesh, 7,050
Equity Shares of face value ₹1 to
Sameer Gupta, 3,550 Equity Shares of
face value ₹1 to Namrata Datt, 350
Equity Shares of face value ₹1 to Atum
Capital Private Limited, 200 Equity
Shares of face value ₹1 to Jaswant
Sokhi, 3,580 Equity Shares of face
value ₹1 to Vinod Kumar Bhaskaran,
200 Equity Shares of face value ₹1 to
Surinder Singh Sambi, 3,330 Equity
Shares of face value ₹1 to Kamesh
Pravin Maniar, 14,090 Equity Shares of
face value ₹1 to Sarita Handa, 14,090
Equity Shares of face value ₹1 to
Suparna Handa, 6,430 Equity Shares of
face value ₹1 to Anushi Abhijit Vasa,
12,850 Equity Shares of face value ₹1
to Shailesh Shivkumar Dalmia, 6,270
Equity Shares of face value ₹1 to
Chandrikaben Kishorkumar Joshi,
6,270 Equity Shares of face value ₹1 to
Kishorkumar Manilal Joshi, 3,080
Equity Shares of face value ₹1 to
Rasleen Ahuja, 12,320 Equity Shares of
face value ₹1 to Donthi Naga Venkata
Srikanth, 7,100 Equity Shares of face
value ₹1 to Promila Grover, 103,170
87Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
Equity Shares of face value ₹1 to
Gaurav Deepak, 475,360 Equity Shares
of face value ₹1 to Iron Pillar II WH
Ltd., 179,319 Equity Shares of face
value ₹1 to Raveen Sastry Vyakaranam,
41,780 Equity Shares of face value ₹1
to Saurabh Mehta, 83,560 Equity
Shares of face value ₹1 to Srinivas
Anumolu, 521,330 Equity Shares of
face value ₹1 to Japonica Holdings PTE
Ltd., 83,560 Equity Shares of face value
₹1 to Sujay Suresh Pawar, 83,560
Equity Shares of face value ₹1 to Nitin
Rajput, 626,640 Equity Shares of face
value ₹1 to Ashoka PTE Ltd., 83,540
Equity Shares of face value ₹1 to
Ganesh Krishnan, 41,780 Equity Shares
of face value ₹1 to Esha Parnami,
590,682 Equity Shares of face value ₹1
to Deepinder Goyal, 31,757 Equity
Shares of face value ₹1 to Stride
Ventures Debt Fund II, 31,757 Equity
Shares of face value ₹1 to Stride
Ventures Debt Fund 3, 59,068 Equity
Shares of face value ₹1 to Vijaya
Raghavang, 3,425 Equity Shares of face
value ₹1 to Pallavi Jain, 4,795 Equity
Shares of face value ₹1 to Srinivasdev
Arakonda, 254,056 Equity Shares of
face value ₹1 to Innoven Capital India
Fund, 1,343,889 Equity Shares of face
value ₹1 to Pratithi Growth Fund I,
236,272 Equity Shares of face value ₹1
to Twin And Bull Opportunities Fund 1,
50,482 Equity Shares of face value ₹1
to Upkaran Singh Chawla, 296,453
Equity Shares of face value ₹1 to
Innoven Capital India Private Limited,
3,425 Equity Shares of face value ₹1 to
D Jyothi Venkataramana, 31,756
Equity Shares of face value ₹1 to
Sankar Bora, 3,425 Equity Shares of
face value ₹1 to Indra Nath Bardhan,
29,534 Equity Shares of face value ₹1
to Sunil S Mehta, 1,476,706 Equity
Shares of face value ₹1 to Ivycap
Ventures Trust Fund III, 3,175,712
Equity Shares of face value ₹1 to IE
Venture Investment Fund II, 59,068
Equity Shares of face value ₹1 to
Alteria Capital Fund II -Scheme I,
222,297 Equity Shares of face value ₹1
to Ashwin Prakash Kedia, 59,068
Equity Shares of face value ₹1 to
Nezone Enterprise Private Limited,
426,137 Equity Shares of face value ₹1
to Oister India Scheme V, 1,246,909
Equity Shares of face value ₹1 to NV
Holdings Limited, 60,721 Equity
Shares of face value ₹1 to Prabhushree
88Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
Trading Private Limited, 1,476,706
Equity Shares of face value ₹1 to
Kamath Associates, 2,215,059 Equity
Shares of face value ₹1 to 360 One
Large Value Fund- Series 13, 2,000
Equity Shares of face value ₹1 to
Priyanka Lalwani, 2,055 Equity Shares
of face value ₹1 to Krishna Kanth
Annamraju, 1,476,706 Equity Shares of
face value ₹1 to 360 One Special
Opportunities Fund - Series 11,
443,011 Equity Shares of face value ₹1
to Girnar Growth Ventures LLP.,
1,476,706 Equity Shares of face value
₹1 to Nksquared, 738,353 Equity
Shares of face value ₹1 to 360 One Seed
Ventures Fund A- Series 2, 10,000
Equity Shares of face value ₹1 to Jayant
Sethi (HUF), 2,000 Equity Shares of
face value ₹1 to Mahendra Kumar
Modi, 50,482 Equity Shares of face
value ₹1 to Harbir Dhingra, 3,425
Equity Shares of face value ₹1 to
Karthik Gorlagunta, 738,353 Equity
Shares of face value ₹1 to Viral Amal
Parikh, 1,453,280 Equity Shares of face
value ₹1 to Think Investments PCC.,
12,978 Equity Shares of face value ₹1
to Abhinav Singh Patel, 8,652 Equity
Shares of face value ₹1 to Komal
Chhajer, 500 Equity Shares of face
value ₹1 to Rajeev Kumar Muraka,
11,247 Equity Shares of face value ₹1
to S S Santoshkumar, 51,905 Equity
Shares of face value ₹1 to Vaibhav
Mehta, 35,000 Equity Shares of face
value ₹1 to Ramakant Sharma, , 500
Equity Shares of face value ₹1 to Ajay
Kumar Jain, 21,683 Equity Shares of
face value ₹1 to Esya Capital Advisors
LLP., 5,000 Equity Shares of face value
₹1 to Nakul Nath, 11,802 Equity Shares
of face value ₹1 to Prateek Jain, 8,651
Equity Shares of face value ₹1 to
Sanjay Gupta, 20,760 Equity Shares of
face value ₹1 to Ajay Singh Patel,
17,302 Equity Shares of face value ₹1
to Sachin Kumar Gupta, 8,651 Equity
Shares of face value ₹1 to Manoj
Kumar Jain, 6,080,439 Equity Shares of
face value ₹1 to MIH Investment One
B.V., 1,000 Equity Shares of face value
₹1 to Aum Capital Market Private
Limited, 3,000 Equity Shares of face
value ₹1 to Nath Kripa Tradelink
Private Limited, 29,604 Equity Shares
of face value ₹1 to Dinesh Solar India
Private Limited, 34,604 Equity Shares
of face value ₹1 to Medha Sutwala,
8,651 Equity Shares of face value ₹1 to
89Date of No. of Equity Face Issue / Nature of Reason of allotment
Allotment Shares/ Value per Exercise consideration
Preference Equity Price per
Shares Share / Equity
Allotted Preference Share /
Shares (₹) Preference
Shares (₹)
Aman Jain, 500 Equity Shares of face
value ₹1 to Kwal Ventures LLP., 8,651
Equity Shares of face value ₹1 to
Ratnesh Jain, 8,651 Equity Shares of
face value ₹1 to Mukesh Laxmichand
Mer, 17,302 Equity Shares of face value
₹1 to Narendrabhai Kantilal Patel,
116,787 Equity Shares of face value ₹1
to Apoorva Tripathi, 8,651 Equity
Shares of face value ₹1 to Avijit Goel,
34,604 Equity Shares of face value ₹1
to Bhupendra Kumar Sethi, 41,524
Equity Shares of face value ₹1 to
Mohamed Yousuff, 17,302 Equity
Shares of face value ₹1 to Dollyben
Narendrabhai Patel, 17,302 Equity
Shares of face value ₹1 to Indu Sethi,
17,302 Equity Shares of face value ₹1
to Rupa Mohanty..
73. Increases in operational costs could adversely affect our results of operations.
Factors such as inflation, increased labour and employee benefit costs (by regulation or otherwise), increased
rental costs, and increased energy costs may increase our operating costs and those of our suppliers, freight
and delivery companies, and independent contractors. Further, to maintain our operational costs and margins,
it is imperative to optimize the capacity of our manufacturing facilities.
The table below sets forth our rent, power and fuel and shipping expenses as a percentage of our total expenses
in Fiscal 2025, 2024 and 2023:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount Percentage Amount Percentage Amount Percentage
(₹ million) of Total (₹ million) of Total (₹ million) of Total
Expenses Expenses Expenses
(%) (%) (%)
Rent 20.37 0.10 36.13 0.25 30.21 0.32
Power and Fuel 176.07 0.86 110.10 0.76 59.09 0.62
Shipping Charges 90.05 0.44 74.77 0.52 76.89 0.81
Many of the factors affecting suppliers and independent contractors are beyond the control of these parties.
In many cases, these increased costs may cause suppliers, freight and delivery companies, and independent
contractors to spend less time providing services to our customers or to seek alternative sources of income.
Likewise, these increased costs may cause suppliers, freight and delivery companies, and independent
contractors to pass costs on to us and our customers by increasing prices, which would likely cause order
volume to decline, and may cause suppliers or independent contractors to cease operations altogether. While
there have been no instances in Fiscal 2025, 2024 and 2023, where we experienced increased costs passed on
to us or ceasing of operations of any suppliers or contractors, however, we cannot assure you that we will not
face any such instances going forward, which could adversely impact our business, results of operations and
cash flows.
74. Grants of stock options under our employee stock option plans may result in a charge to our statement of
profit and loss account and, to that extent, adversely affect our business, financial condition, results of
operations and prospects.
We have issued and propose to continue to grant stock options under the ESOP 2014. Under Ind AS, the grant
of employee stock options results in a charge to our Company’s statement of profit and loss account equal to
the difference between the fair value of our Equity Shares determined at the date of grant and the exercise
90price (which will amortize over the vesting period of these stock options). Additionally, we have also
increased the ESOP pool vide a Board resolution dated April 9, 2025 and Shareholders’ resolution dated May
2, 2025 from 74,84,330 options to 11,727,642 options which will result into a maximum of dilution of 8.05%
of the issued, subscribed and paid up share capital of our Company post conversion of all the convertible
securities. For further information on the employee stock option scheme of our Company, see “Capital
Structure – Employee Stock Option Scheme” on page 147.
During Fiscal 2017 the scheme titled “BlueStone Jewellery and Lifestyle Private Limited - Phantom Option
Scheme 2016” (“POS 2016”) was approved by our Board. The objective of the POS 2016 was to reward the
former employees and non-employee associates for their contribution. Under the scheme, our Company had
granted 109,715 options to former employees and non-employee associates. During Fiscal 2023, our
Company approved settlement by liquidating all of the outstanding options granted under POS 2016 for cash
at a liquidation price of ₹ 2,453.55 per option. During Fiscal 2024, our Company has paid ₹ 261.55 million
against liability towards such phantom options while in Fiscal 2025, our Company has paid ₹ 7.53 million
against liability towards such phantom options and accordingly the POS 16 was terminated.
The holders of our Equity Shares may experience dilution of their shareholding to the extent that we issue
any Equity Shares pursuant to any options granted under our employee stock option scheme.
75. Industry information included in this Red Herring Prospectus has been derived from a third party industry
report prepared by RedSeer Management Consulting Private Limited, exclusively commissioned and paid
for by us.
We have used the report titled “Industry Report on Jewellery Market in India” dated July 15, 2025 by
RedSeer appointed on April 22, 2024, for purposes of inclusion of such information in this Red Herring
Prospectus, and exclusively commissioned by our Company for purposes of inclusion of such information in
the Offer documents at an agreed fees to be paid by our Company. Our Company, our Promoter, our Directors,
Key Managerial Personnel, Senior Managerial Personnel, Subsidiary, Associate and Book Running Lead
Managers are not related to RedSeer as a consequence of this engagement. The RedSeer Report is a paid
report and is subject to various limitations and based upon certain assumptions that are subjective in nature.
Industry sources and publications are also prepared based on information as of specific dates and may no
longer be current or reflect current trends. Industry sources and publications may also base their information
on estimates, projections, forecasts and assumptions that may prove to be incorrect. In addition, statements
from third parties that involve estimates are subject to change, and actual amounts may differ materially from
those included in this Red Herring Prospectus. Also see, “Certain Conventions, Presentation of Financial,
Industry and Market Data – Industry and Market Data” on page 17.
76. We have in this Red Herring Prospectus included certain non-GAAP financial measures and certain other
industry measures related to our operations and financial performance. These non-GAAP measures and
industry measures may vary from any standard methodology that is applicable across the industry in which
we operate, and therefore may not be comparable with financial or industry related statistical information
of similar nomenclature computed and presented by other companies.
Certain non-GAAP financial measures and certain other industry measures relating to our operations and
financial performance have been included in this Red Herring Prospectus. We compute and disclose such
non-GAAP financial measures and such other industry related statistical information relating to our
operations and financial performance as we consider such information to be useful measures of our business
and financial performance, and because such measures are frequently used by securities analysts, investors
and others to evaluate the operational performance of Indian jewellery industry, many of which provide such
non-GAAP financial measures and other industry related statistical and operational information. Such
supplemental financial and operational information is therefore of limited utility as an analytical tool, and
investors are cautioned against considering such information either in isolation or as a substitute for an
analysis of our audited financial statements as reported under applicable accounting standards disclosed
elsewhere in this Red Herring Prospectus.
These non-GAAP financial measures and such other industry related statistical and other information relating
to our operations and financial performance may not be computed on the basis of any standard methodology
that is applicable across the industry and therefore may not be comparable to financial measures and industry
related statistical information of similar nomenclature that may be computed and presented by other
companies. For further information, see “Management’s Discussion and Analysis of Financial Condition
91and Results of Operations – Non-GAAP Measures” and “Other Financial Information” on pages 399 and
395, respectively.
77. Significant differences exist between Ind AS and other accounting principles, such as U.S. GAAP and
IFRS, which investors may be more familiar with and may consider them material to their assessment of
our financial condition.
Our Restated Financial Information for Fiscal 2025, 2024 and 2023, have been prepared and presented in
conformity with Ind AS. Ind AS differs in certain significant respects from Indian GAAP, IFRS, U.S. GAAP,
and other accounting principles with which prospective investors may be familiar with in other countries. If
our financial statements were to be prepared in accordance with such other accounting principles, our results
of operations, cash flows and financial position may be substantially different. Prospective investors should
review the accounting policies applied in the preparation of our financial statements and consult their own
professional advisers for an understanding of the differences between these accounting principles and those
with which they may be more familiar. Any reliance by persons not familiar with Indian accounting practices
on the financial disclosures presented in this Red Herring Prospectus should be limited accordingly.
78. The difference between the GST incurred on the services acquired by our Company and the GST payable
on the sale of jewellery may affect our cash flow and impact our financial conditions.
Our Company avails various services that are subject to differing GST rates, generally 18% or 12%. Our
Company is obligated to pay a GST rate of 3% to the Government on the procurement of gold. The GST paid
at the 3% rate is deducted from the Company’s input tax credit claims, which are based on the GST rates
applicable to the services acquired. This disparity in GST rates may affect the efficiency and accuracy of the
Company’s input tax credit claims and could lead to discrepancies in the Company’s accounting records.
Further, any delays or complications in claiming input tax credits for the higher GST rates on services may
impact working capital, in turn impact our financial conditions.
79. The Offer Price, market capitalization to revenue multiple and enterprise-value-to-EBITDA ratio based
on the Offer Price of our Company, may not be indicative of the market price of the Company on listing
or thereafter.
Our revenue from operations and EBITDA for Fiscal 2025 was ₹ 17,700.02 million and ₹ 731.64 million and
our market capitalization to revenue from operations (Fiscal 2025) multiple is [●] times and our enterprise-
value-to-EBITDA ratio (based on Fiscal 2025 restated loss after tax for the year) is [●] at the upper end of
the price band. For further information, see “Management’s Discussion and Analysis of Financial
Condition and Results of Operations – Non-GAAP Measures” on page 399. The Offer Price of the Equity
Shares is proposed to be determined on the basis of assessment of market demand for the Equity Shares
offered through a book-building process, and certain quantitative and qualitative factors as set out in the
section titled “Basis for the Offer Price” on page 162 and the Offer Price, multiples and ratios may not be
indicative of the market price of the Company on listing or thereafter.
Accordingly, any valuation exercise undertaken for the purposes of the Offer by our Company would not be
based on a benchmark with our industry peers. The relevant financial parameters based on which the Price
Band would be determined, shall be disclosed in the advertisement that would be issued for publication of
the Price Band.
The market price of the Equity Shares may be subject to significant fluctuations in response to, among other
factors, variations in our operating results, market conditions specific to the industry we operate in,
developments relating to India, announcements by us or our competitors of significant acquisitions, strategic
alliances, our competitors launching new products or superior products, announcements by third parties or
governmental entities of significant claims or proceedings against us, volatility in the securities markets in
India and other jurisdictions, variations in the growth rate of financial indicators, variations in revenue or
earnings estimates by research publications, and changes in economic, legal and other regulatory factors.
External Risk Factors
80. Political, economic or other factors that are beyond our control may have an adverse effect on our business
and results of operations.
92The Indian economy and capital markets are influenced by economic, political and market conditions in India
and globally including adverse geopolitical conditions. The following external risks may have an adverse
impact on our business and results of operations, should any of them materialize:
• political instability, resulting from a change in government or economic and fiscal policies, may
adversely affect economic conditions in India. In recent years, India has implemented various economic
and political reforms;
• instability in other countries and adverse changes in geopolitical situations;
• change in the government or a change in the economic and deregulation policies could adversely affect
economic conditions prevalent in the areas in which we operate in general and our business in particular;
• strikes, lock-outs, work stoppages or increased wage demands by employees, or vendors;
• civil unrest, acts of violence, terrorist attacks, regional conflicts or war;
• instability in the financial markets and volatility in, and actual or perceived trends in trading activity on,
India’s principal stock exchanges;
• epidemics or any other public health emergency in India or in countries in the region or globally,
including in India’s various neighbouring countries;
• a decline in India’s foreign exchange reserves which may affect liquidity in the Indian economy;
• currency fluctuations considering gold is a dollar denominated commodity and we source gold in Indian
rupees which may affect our sourcing;
• macroeconomic factors and central bank regulation, including in relation to interest rates movements
which may in turn adversely impact our access to capital and increase our borrowing costs;
• high rates of inflation in India could increase our costs without proportionately increasing our revenues,
and as such decrease our operating margins; and
• any other significant regulatory or economic developments in or affecting India or our regional markets.
Any slowdown or perceived slowdown in the Indian economy, or in specific sectors of the Indian economy,
could adversely affect our business, results of operations, financial condition and cash flows and the price of
the Equity Shares. Our performance and the growth of our business depend on the overall performance of the
Indian economy as well as the economies of the regional markets in which we operate. Moreover, we are
dependent on the various policies, initiatives and schemes proposed or implemented in India, however, there
can be no assurance that such policies, initiatives and schemes will yield the desired results or benefits which
we anticipate and rely upon for our growth.
81. Natural or man-made disasters, fires, epidemics, pandemics, acts of war, terrorist attacks, civil unrest and
other events could adversely affect our business.
Natural disasters (such as typhoons, flooding, and/or earthquakes), epidemics, pandemics such as COVID-
19, and man-made disasters, including acts of war, terrorist attacks, and other events, many of which are
beyond our control, may lead to economic instability, including in India or globally, which may in turn
adversely affect our business, financial condition, and results of operations. Developments in the ongoing
conflict between Russia and Ukraine, Israel and Palestine and Israel and Iran has resulted in and may continue
to result in a period of sustained instability across global financial markets, induce volatility in commodity
prices, adversely impact availability of natural gas, increase in supply chain, logistics times and costs, increase
borrowing costs, cause outflow of capital from emerging markets and may lead to overall slowdown in
economic activity in India. Additionally, any escalation in tensions or conflict between India and Pakistan,
including recent border-related incidents, could heighten geopolitical risks in the region, disrupt economic
activity, and adversely impact our business operations and outlook. Our operations may be adversely affected
by fires, natural disasters, and/or severe weather, which can result in damage to our property or inventory and
generally reduce our productivity, and may require us to evacuate personnel and suspend operations. Any
terrorist attacks or civil unrest as well as other adverse social, economic, and political events in India could
93have a negative effect on us. Such incidents could create a perception that investment in Indian companies
involves a higher degree of risk and could have an adverse effect on our business and the price of the Equity
Shares. A number of countries in Asia, including India, as well as countries in other parts of the world, are
susceptible to contagious diseases and, for example, have had confirmed cases of diseases such as the highly
pathogenic H7N9, H5N1, and H1N1 strains of influenza in birds and swine and more recently, the SARS-
CoV-2 virus and the monkeypox virus. Another outbreak of the COVID-19 pandemic or future outbreaks of
SARS-CoV-2 virus or a similar contagious disease could adversely affect the global economy and economic
activity in the region. For example, our operations in the past were impacted on account of the COVID-19
pandemic. As a result, any present or future outbreak of a contagious disease could have an adverse effect on
our business and the trading price of the Equity Shares.
82. A downgrade in sovereign credit rating of India and other jurisdictions we operate in may affect the trading
price of the Equity Shares.
Our borrowing costs and our access to the debt capital markets depend significantly on the sovereign credit
ratings of India. India’s sovereign debt rating could be downgraded due to various factors, including changes
in tax or fiscal policy or a decline in India’s foreign exchange reserves, which are outside our control. Any
adverse revisions to sovereign credit ratings for India and other jurisdictions we operate in by international
rating agencies may adversely impact our ability to raise additional financing and the interest rates and other
commercial terms at which such financing is available, including raising any overseas additional financing.
This could have an adverse effect on our ability to fund our growth on favourable terms and consequently
adversely affect our business and financial performance and the price of the Equity Shares.
83. We may be affected by competition laws in India, the adverse application or interpretation of which could
adversely affect our business.
The Competition Act, 2002 (“Competition Act”) was enacted for the purpose of preventing practices that
have or are likely to have an adverse effect on competition in India and has mandated the Competition
Commission of India to prevent such practices. Under the Competition Act, any arrangement, understanding
or action, whether formal or informal, which causes or is likely to cause an appreciable adverse effect on
competition (“AAEC”) is void and attracts substantial penalties. Further, any agreement among competitors
which, directly or indirectly, involves determination of purchase or sale prices, limits or controls production,
or shares the market by way of geographical area or number of subscribers in the relevant market is presumed
to have an appreciable adverse effect in the relevant market in India and shall be void. The Competition Act
also prohibits abuse of a dominant position by any enterprise. On March 4, 2011, the Indian central
government notified and brought into force the combination regulation (merger control) provisions under the
Competition Act with effect from June 1, 2011. These provisions require acquisitions of shares, voting rights,
assets or control or mergers or amalgamations that cross the prescribed asset-and turnover-based thresholds
to be mandatorily notified to, and pre-approved by, the CCI. In addition, on May 11, 2011, the CCI issued
the Competition Commission of India (Procedure for Transaction of Business Relating to Combinations)
Regulations, 2011, as amended, which sets out the mechanism for implementation of the merger control
regime in India.
The Competition (Amendment) Act, 2023 (“Competition Amendment Act”) was notified on April 11, 2023,
which amends the Competition Act and gives the CCI additional powers to prevent practices that harm
competition and the interests of consumers. The Competition Amendment Act also introduced deal value
thresholds for assessing whether a merger or acquisition qualifies as a “combination”, expedited merger
review timelines, codification of the lowest standard of “control” and enhanced penalties for providing false
information or a failure to provide material information. Further, the Competition Amendment Act, inter alia,
modifies the scope of certain factors used to determine AAEC, reduces the overall time limit for the
assessment of combinations by the Competition Commission of India from 210 days to 150 days and
empowers the Competition Commission of India to impose penalties based on the global turnover of entities,
for anti-competitive agreements and abuse of dominant position.
The Competition Act aims to, among others, prohibit all agreements and transactions which may have an
AAEC in India. Consequently, all agreements entered by us could be within the purview of the Competition
Act. Further, the Competition Commission of India has extraterritorial powers and can investigate any
agreements, abusive conduct, or combination occurring outside India if such agreement, conduct, or
combination has an AAEC in India. However, the impact of the provisions of the Competition Act on the
agreements entered by us cannot be predicted with certainty at this stage. If we pursue acquisitions in the
future, we may be affected, directly or indirectly, by the application or interpretation of any provision of the
94Competition Act, any enforcement proceedings initiated by the Competition Commission of India, any
adverse publicity that may be generated due to scrutiny or prosecution by the Competition Commission of
India, or any prohibition or substantial penalties levied under the Competition Act, which would adversely
affect our business, results of operations, financial condition and cash flows.
84. Financial instability in other countries may cause increased volatility in Indian financial markets.
The Indian market and the Indian economy are influenced by economic and market conditions in other
countries, including conditions in the United States, Europe and certain emerging economies in Asia.
Financial turmoil in Asia, United States, United Kingdom, Russia and elsewhere in the world in recent years
has adversely affected the Indian economy. Any worldwide financial instability may cause increased
volatility in the Indian financial markets and, directly or indirectly, adversely affect the Indian economy and
financial sector and us. Although economic conditions vary across markets, loss of investor confidence in
one economy may cause increased volatility across other economies, including India. Financial instability in
other parts of the world could have a global influence and thereby negatively affect the Indian economy.
Financial disruptions could adversely affect our business, prospects, financial condition, results of operations
and cash flows. Further, economic developments globally can have a significant impact on our principal
markets. Concerns related to a trade war between large economies may lead to increased risk aversion and
volatility in global capital markets and consequently have an impact on the Indian economy. These
developments, or the perception that any of them could occur, have had and may continue to have an adverse
effect on global economic conditions and the stability of global financial markets, and may significantly
reduce global market liquidity, restrict the ability of key market participants to operate in certain financial
markets or restrict our access to capital. This could have an adverse effect on our business, financial condition
and results of operations and reduce the price of the Equity Shares.
85. Changing laws, rules or regulations and legal uncertainties in India, including adverse application of
taxation laws and regulations, may adversely affect our business, results of operations, financial condition
and cash flows.
The regulatory and policy environment in which we operate is evolving and is subject to change.
Unfavourable changes in or interpretations of existing, or the promulgation of new, laws, rules and regulations
including foreign investment and stamp duty laws governing our business and operations could result in us
being deemed to be in contravention of such laws and may require us to apply for additional approvals. For
instance, the Supreme Court of India has in a decision clarified the components of basic wages which need
to be considered by companies while making provident fund payments, which resulted in an increase in the
provident fund payments to be made by companies. Any such decisions in future or any further changes in
interpretation of laws may have an impact on our results of operations.
Further, any future amendments may affect our tax benefits such as deductions for income earned by way of
dividend from investments in other domestic companies.
Furthermore, changes in capital gains tax or tax on capital market transactions or the sale of shares could
affect investor returns. As a result, any such changes or interpretations could have an adverse effect on our
business and financial performance. For further discussion on capital gains tax, see “ – Investors may be
subject to Indian taxes arising out of capital gains on the sale of the Equity Shares” on page 98.
We cannot predict the impact of any changes in or interpretations of existing, or the promulgation of, new
laws, rules and regulations applicable to us and our business. Unfavorable changes in or interpretations of
existing, or the promulgation of new laws, rules and regulations including foreign investment and stamp duty
laws governing our business and operations could result in us, our business, operations or group structure
being deemed to be in contravention of such laws and/or may require us to apply for additional approvals.
We may incur increased costs and expend resources relating to compliance with such new requirements,
which may also require significant management time, and any failure to comply may adversely affect our
business, results of operations and prospects. Uncertainty in the applicability, interpretation or
implementation of any amendment to, or change in, governing law, regulation or policy, including by reason
of an absence, or a limited body, of administrative or judicial precedent may be time consuming as well as
costly for us to resolve and may impact the viability of our current business or restrict our ability to grow our
business in the future.
95The Government of India announced the union budget for Fiscal 2025 (“Union Budget”). The provisions of
the Income Tax Act, 1961 were proposed to be amended by the Finance (No.2) Bill, 2024, which received
the President’s assent on August 16, 2024. Accordingly, the Government of India has notified the Finance
(No. 2) Act, 2024 (“Finance Act”), which inter-alia proposes that the long term capital gain would be taxed
at the rate of 12.5% without any indexation benefits. Similarly, the Finance Act increased short-term capital
gains to 20% for transfer on or after July 23, 2024. Further, the Union Budget for Fiscal 2026 introduced
additional changes, which may impact our industry or our Company. Additionally, the Government of India
has indicated its intention to overhaul the current Income-tax Act, 1961 by introducing a new Direct Tax
Code or new income tax legislation. While the draft legislation has not yet been introduced, any such overhaul
could significantly impact the taxation framework applicable to us and to investors. For details see
“−Investors may be subject to Indian taxes arising out of capital gains on the sale of and dividend on the
Equity Shares” on page 98. We have not fully determined the impact of these recent and proposed laws and
regulations on our business, financial condition, future cash flows and results of operations.
86. If inflation were to rise in India, we might not be able to increase the prices of our products at a
proportional rate in order to pass costs on to our customers thereby reducing our margins.
Inflation rates in India have been volatile in recent years, and such volatility may continue in the future. India
has experienced high inflation in the recent past. Increased inflation can contribute to an increase in interest
rates and increased costs to our business, including increased costs of wages and other expenses relevant to
our business.
High fluctuations in inflation rates may make it more difficult for us to accurately estimate or control our
costs. Any increase in inflation in India can increase our expenses, which we may not be able to adequately
pass on to our customers, whether entirely or in part, and may adversely affect our business and financial
condition. In particular, we might not be able to reduce our costs or increase the price of our products to pass
the increase in costs on to our customers. In such case, our business, results of operations, cash flows and
financial condition may be adversely affected.
Further, the Government of India has previously initiated economic measures to combat high inflation rates,
and it is unclear whether these measures will remain in effect. There can be no assurance that Indian inflation
levels will not worsen in the future.
87. Compliance with provisions of Foreign Account Tax Compliance Act may affect payments on the Equity
Shares.
Pursuant to sections 1471 through 1474 of the U.S. Code (provisions commonly known as “FATCA”), a
“foreign financial institution” may be required to withhold U.S. tax on certain “passthru payments” made on
or after the date that is two years after the date of publication in the Federal Register of applicable final
regulations defining foreign passthru payments to the extent such payments are treated as attributable to
certain U.S. source payments. Prospective investors should consult their own tax advisors on how these rules
may apply to their investment in Equity Shares. In the event any withholding under FATCA is imposed with
respect to any payments on the Equity Shares, there will be no additional amounts payable to compensate for
the withheld amount.
88. U.S. holders should consider the impact of the passive foreign investment company rules in connection
with an investment in our Equity Shares.
A non-US corporation will be a PFIC for U.S. federal income tax purposes for any taxable year if either: (i)
75% or more of its gross income is passive income or (ii) 50% or more of the total value of its assets is
attributable to assets, including cash, that produce or are held for the production of passive income.
No assurance can be given that our Company will or will not be considered a PFIC in the current or future
years. The determination of whether or not our Company is a PFIC is a factual determination that is made
annually after the end of each taxable year, and there can be no assurance that our Company will not be
considered a PFIC in the current taxable year or any future taxable year because, among other reasons, (i) the
application of the PFIC rules to a non-US, non-bank fintech company such as our Company is uncertain in
several respects under current U.S. federal income tax law, (ii) the composition of our Company’s income
and assets will vary over time, and (iii) ) our Company holds, and may continue to hold, a substantial amount
of cash following this offering. Further, our Company’s PFIC status may depend on the market price of its
96Equity Shares, which may fluctuate considerably. Prospective investors should consult their own tax advisors
on whether and how the PFIC rules may apply to their investment in Equity Shares.
Risks Relating to the Equity Shares and this Offer
89. The trading volume and market price of the Equity Shares may be volatile following the Offer.
Prior to the Offer, there has been no public market for the Equity Shares, and an active trading market on the
Stock Exchanges may not develop or be sustained after the Offer. The determination of the Price Band is
based on various factors and assumptions, and will be determined by our Company in consultation with the
Book Running Lead Managers through the book building process. This may not be indicative of the market
price for the Equity Shares after the Offer. For further information, see “Basis for Offer Price” on page 162.
The market price of the Equity Shares may fluctuate as a result of, among other things, the following factors,
some of which are beyond our control:
• quarterly variations in our results of operations;
• results of operations that vary from the expectations of securities analysts and investors;
• results of operations that vary from those of our competitors;
• changes in expectations as to our future financial performance, including financial estimates by research
analysts and investors;
• a change in research analysts’ recommendations;
• announcements by us or our competitors of significant acquisitions, strategic alliances, joint operations
or capital commitments;
• announcements by third parties or governmental entities of significant claims or proceedings against us;
• new laws and governmental regulations applicable to our industry;
• additions or departures of key management personnel;
• changes in exchange rates;
• fluctuations in stock market prices and volume; and
• general economic, market and stock market conditions.
Changes in relation to any of the factors listed above could adversely affect the price of the Equity Shares.
90. Pursuant to listing of the Equity Shares, we may be subject to pre-emptive surveillance measures like
Additional Surveillance Measure (“ASM”) and Graded Surveillance Measures (“GSM”) by the Stock
Exchanges in order to enhance market integrity and safeguard the interest of investors.
SEBI and the Stock Exchanges, in the past, have introduced various pre-emptive surveillance measures with
respect to the shares of listed companies in India (the “Listed Securities”) in order to enhance market
integrity, safeguard the interests of investors and potential market abuses. In addition to various surveillance
measures already implemented, and in order to further safeguard the interest of investors, the SEBI and the
Stock Exchanges have introduced additional surveillance measures (“ASM”) and graded surveillance
measures (“GSM”).
ASM is conducted by the Stock Exchanges on Listed Securities with surveillance concerns based on certain
objective parameters such as share price, price-to-earnings ratio, percentage of delivery, client concentration,
variation in volume of shares and volatility of shares, among other things. GSM is conducted by the Stock
Exchanges on Listed Securities where their price quoted on the Stock Exchanges is not commensurate with,
97among other things, the financial performance and financial condition measures such as earnings, book value,
fixed assets, net-worth, other measures such as price-to-earnings multiple and market capitalization and
overall financial position of the concerned listed company, the Listed Securities of which are subject to GSM.
For further information in relation to the ASM and GSM Surveillance Measures, including criteria for
shortlisting and review of Listed Securities, exemptions from shortlisting and frequently asked questions
(FAQs), among other details, refer to the websites of the NSE and the BSE.
Upon listing, the trading of our Equity Shares would be subject to differing market conditions as well as other
factors which may result in high volatility in price, low trading volumes, and a large concentration of client
accounts as a percentage of combined trading volume of our Equity Shares. The occurrence of any of the
abovementioned factors or other circumstances may trigger any of the parameters prescribed by SEBI and
the Stock Exchanges for placing our securities under the GSM and/or ASM framework or any other
surveillance measures, which could result in significant restrictions on trading of our Equity Shares being
imposed by SEBI and the Stock Exchanges. These restrictions may include requiring higher margin
requirements, requirement of settlement on a trade for trade basis without netting off, limiting trading
frequency, reduction of applicable price band, requirement of settlement on gross basis or freezing of price
on upper side of trading, as well as mentioning of our Equity Shares on the surveillance dashboards of the
Stock Exchanges. The imposition of these restrictions and curbs on trading may have an adverse effect on
market price, trading and liquidity of our Equity Shares and on the reputation and conditions of our Company.
Any such instance may result in a loss of our reputation and diversion of our management’s attention and
may also decrease the market price of our Equity Shares which could cause you to lose some or all of your
investment.
91. Investors may be subject to Indian taxes arising out of capital gains on the sale of and dividend on the
Equity Shares.
Under current Indian laws, unless specifically exempted, capital gains arising from the sale of our Equity
Shares, held as investments are generally taxable in India. Any gain realized on the sale of our Equity Shares
on a stock exchange held for more than 12 months is subject to long term capital gains tax in India. A
securities transaction tax (“STT”) is levied both at the time of transfer and acquisition of the equity shares
(unless exempted under a prescribed notification), and the STT is collected by an Indian stock exchange on
which equity shares are sold. Any capital gain realized on the sale of listed equity shares on a recognised
stock exchange held for more than 12 months immediately preceding the date of transfer will be subject to
long term capital gains in India at the specified rates depending on certain factors, such as whether the sale is
undertaken on or off the recognised stock exchanges, the quantum of gains, and any available treaty relief.
Such long-term capital gains are taxed at 12.5% without any indexation benefits
subject to, inter alia, payment of STT. Any gain realized on the sale of our Equity Shares held for more than
12 months by an Indian resident, which are sold other than on a recognized stock exchange and as a result of
which no STT has been paid, will be subject to long-term capital gains tax in India at the rate of 10% (plus
applicable surcharge and cess). Further, any gain realized on the sale of our Equity Shares held for a period
of 12 months or less immediately preceding the date of transfer will be subject to short-term capital gains tax
in India at the rate of 15% (plus applicable surcharge and cess), subject to STT being paid at the time of sale
of such shares. Otherwise, such gains will be taxed at the applicable rates.
Capital gains arising from the sale of our Equity Shares will not be chargeable to tax in India in cases where
relief from such taxation in India is provided under a treaty between India and the country of which the seller
is resident and the seller is entitled to avail benefits thereunder, subject to certain conditions. Generally, Indian
tax treaties do not limit India’s ability to impose tax on capital gains.
As a result, residents of other countries may be liable for tax in India as well as in their own jurisdiction on
gains upon the sale of our Equity Shares.
The Finance Act, 2019 amended the Indian Stamp Act, 1899 with effect from July 1, 2020 and clarified that,
in the absence of a specific provision under an agreement, the liability to pay stamp duty in case of sale of
securities through stock exchanges will be on the buyer, while in other cases of transfer for consideration
through a depository, the onus will be on the transferor. The stamp duty for transfer of securities other than
debentures on a delivery basis is specified at 0.015% and on a non-delivery basis is specified at 0.003% of
the consideration amount.
98Additionally, any dividend distributed by a domestic company is subject to tax in the hands of the investor at
the applicable rate. Further, our Company is required to withhold tax on such dividends distributed at the
applicable rate. Non-resident shareholders may claim benefit of the applicable tax treaty, subject to
satisfaction of certain conditions. The Company may or may not grant the benefit of a tax treaty (where
applicable) to a non-resident shareholder for the purposes of deducting tax at source from such dividend.
Investors should consult their own tax advisors about the consequences of investing or trading in the Equity
Shares.
The Finance (No. 2) Bill, 2024 has received the President’s assent on August 16, 2024. Accordingly, the
Government of India has notified the Finance (No. 2) Act, 2024 (“Finance Act”), which inter alia provides
that any gains realized on the sale of listed equity shares, which are held for a period exceeding 12 months
will subject to long term capital gains tax in India at the rate of 12.5%. Further, long-term capital gains arising
from sale of listed equity shares on which STT has been paid on transfer and at the time of acquisition (unless
such acquisition was through a notified transaction) will be exempt up to INR 125,000. Similarly, any gain
realized on the sale of listed equity shares held for a period of 12 months or less and on which STT has been
paid on transfer will be subject to short-term capital gains tax at a rate of 20%. Short-term capital gains from
sale of listed equity shares off-market will be taxed at applicable rates. There is no certainty of the impact
that the Union Budget may have on our business and operations or on the industry in which we operate. We
cannot predict whether any amendments made pursuant to the Union Budget would have an adverse effect
on our business, financial condition, future cash flows and results of operations. Unfavourable changes in or
interpretations of existing, or the promulgation of new laws, rules and regulations, governing our business
and operations could result in us being deemed to be in contravention of such laws requiring us to apply for
additional approvals.
92. Any future issuance of Equity Shares, or convertible securities or other equity linked instruments by us
may dilute your shareholding and sale of Equity Shares by shareholders with significant shareholding
may adversely affect the trading price of the Equity Shares.
We may be required to finance our growth through future equity offerings. Any future equity issuances by
us, including a primary offering of Equity Shares, convertible securities or securities linked to Equity Shares
including through the exercise of employee stock options, may lead to the dilution of investors’ shareholdings
in our Company. Any future equity issuances by us or sales of our Equity Shares by our shareholders, after
the completion of this Offer, including by our major shareholders after the completion of this Offer (subject
to compliance with the lock-in provisions under the SEBI ICDR Regulations), or any other change in our
shareholding structure to comply with minimum public shareholding norms applicable to listed companies in
India may adversely affect the trading price of the Equity Shares, which may lead to other adverse
consequences including difficulty in raising capital through an offering of our Equity Shares or incurring
additional debt. In addition, any perception by investors that such issuances or sales might occur may also
affect the market price of our Equity Shares. There can be no assurance that we will not issue Equity Shares,
convertible securities or securities linked to Equity Shares or that our Shareholders will not dispose of, pledge
or encumber their Equity Shares in the future.
93. Under Indian law, foreign investors are subject to investment restrictions that limit our ability to attract
foreign investors, which may adversely affect the trading price of the Equity Shares.
Foreign investment in Indian securities is subject to regulation by Indian regulatory authorities. Under foreign
exchange regulations currently in force in India, transfer of shares between non-residents and residents are
freely permitted (subject to certain restrictions including compliance with the valuation and reporting
requirements specified by the RBI). If the transfer of shares, which are sought to be transferred, is not in
compliance with such restrictions, including pricing guidelines or reporting requirements, then a prior
regulatory approval will be required. We cannot assure you that the required approval from the RBI or other
authority can be obtained with or without any particular terms and conditions.
In addition, pursuant to the Press Note No. 3 (2020 Series), dated April 17, 2020, issued by the DPIIT, which
has been incorporated as the proviso to Rule 6(a) of the FEMA Non-debt Instrument Rules, all investments
under the foreign direct investment route by entities of a country which shares land border with India or where
the beneficial owner of the Equity Shares is situated in or is a citizen of any such country, can only be made
through the Government approval route, as prescribed in the Consolidated FDI Policy dated October 15, 2020
and the rules made under FEMA. Further, in the event of transfer of ownership of any existing or future foreign
direct investment in an entity in India, directly or indirectly, resulting in the beneficial ownership falling within
99the aforesaid restriction/purview, such subsequent change in the beneficial ownership will also require
approval of the Government of India.
Additionally, the Indian government may impose foreign exchange restrictions in certain emergency
situations, including situations where there are sudden fluctuations in interest rates or exchange rates, where
the Indian government experiences extreme difficulty in stabilizing the balance of payments or where there
are substantial disturbances in the financial and capital markets in India. These restrictions may require foreign
investors to obtain the Indian government’s approval before acquiring Indian securities or repatriating the
interest or dividends from those securities or the proceeds from the sale of those securities. There can be no
assurance that any approval required from the RBI or any other government agency can be obtained on any
particular terms or at all.
We cannot assure investors that any required approval from the RBI or any other governmental agency can
be obtained on any particular terms or at all. For further information, see “Restrictions on Foreign Ownership
of Indian Securities” on page 485.
94. The determination of the Price Band is based on various factors and assumptions and the Offer Price of
the Equity Shares may not be indicative of the market price of the Equity Shares after the Offer. Further,
the current market price of some securities listed pursuant to certain previous issues managed by the
BRLMs is below their respective issue prices.
The determination of the Price Band is based on various factors and assumptions, and will be determined by
our Company in consultation with the BRLMs. Furthermore, the Offer Price of the Equity Shares will be
determined by our Company in consultation with the BRLMs through the Book Building Process. These will
be based on numerous factors, including factors as described under “Basis for Offer Price” on page 162 and
the Offer Price determined by the Book Building Process may not be indicative of the market price for the
Equity Shares after the Offer.
In addition to the above, the current market price of securities listed pursuant to certain previous initial public
offerings managed by the BRLMs is below their respective issue price. For further information, see “Other
Regulatory and Statutory Disclosures – Price information of past issues handled by the BRLMs” on page
449. The factors that could affect the market price of the Equity Shares include, among others, broad market
trends, financial performance and results of our Company post-listing, and other factors beyond our control.
We cannot assure you that an active market will develop or sustained trading will take place in the Equity
Shares or provide any assurance regarding the price at which the Equity Shares will be traded after listing.
95. QIBs and Non-Institutional Investors are not permitted to withdraw or lower their Bids (in terms of
quantity of Equity Shares or the Bid Amount) at any stage after the submission of their Bid, and Retail
Individual Investors are not permitted to withdraw their Bids after closure of the Bid/ Offer Closing Date.
Pursuant to the SEBI ICDR Regulations, QIBs and Non-Institutional Investors are required to pay the Bid
Amount on submission of the Bid and are not permitted to withdraw or lower their Bids (in terms of quantity
of Equity Shares or the Bid Amount) at any stage after submitting a Bid. Retail Individual Investors can revise
or withdraw their Bids at any time during the Bid/ Offer Period and withdraw their Bids until the Bid/ Offer
Closing Date but not thereafter. Therefore, QIBs and Non-Institutional Investors will not be able to withdraw
or lower their Bids following adverse developments in international or national monetary policy, financial,
political or economic conditions, our business, results of operations, cash flows or otherwise at any stage after
the submission of their Bids. While we are required to complete all necessary formalities for listing and
commencement of trading of the Equity Shares on all Stock Exchanges where such Equity Shares are
proposed to be listed, including Allotment, within three Working Days from the Bid/ Offer Closing Date or
such other period as may be prescribed by the SEBI, events affecting the investors’ decision to invest in the
Equity Shares, including adverse changes in international or national monetary policy, financial, political or
economic conditions, our business, results of operations, cash flows or financial condition may arise between
the date of submission of the Bid and Allotment. We may complete the Allotment of the Equity Shares even
if such events occur, and such events may limit the Investors’ ability to sell the Equity Shares Allotted
pursuant to the Offer or cause the trading price of the Equity Shares to decline on listing.
10096. Investors may be restricted in their ability to exercise pre-emptive rights under Indian law and thereby may
suffer future dilution of their ownership position.
Under the Companies Act, a company having share capital and incorporated in India may offer its holders of
equity shares pre-emptive rights to subscribe and pay for a proportionate number of equity shares to maintain
their existing ownership.
However, if the law of the jurisdiction the investors are in, does not permit them to exercise their pre-emptive
rights without our Company filing an offering document or registration statement with the applicable
authority in such jurisdiction, the investors will be unable to exercise their pre-emptive rights unless our
Company makes such a filing. If we elect not to file a registration statement, the new securities may be issued
to a custodian, who may sell the securities for the investor’s benefit. The value such custodian receives on
the sale of such securities and the related transaction costs cannot be predicted. In addition, to the extent that
the investors are unable to exercise pre-emptive rights granted in respect of the Equity Shares held by them,
their proportional interest in our Company would be reduced.
101SECTION III – INTRODUCTION
THE OFFER
The details of the Offer are summarised below:
Offer of Equity Shares (1)(2) Up to [●] Equity Shares of face value of ₹ 1 each,
aggregating up to ₹ [●] million
of which:
(i) Fresh Issue (1) Up to [●] Equity Shares of face value of ₹ 1 each,
aggregating up to ₹ 8,200 million
(ii) Offer for Sale (2) Up to 13,939,063 Equity Shares of face value of ₹ 1
each, aggregating up to ₹ [●] million
of which:
A) QIB Portion (3)(4) Not less than [●] Equity Shares of face value of ₹ 1
each
of which:
Anchor Investor Portion(3) Up to [●] Equity Shares of face value of ₹ 1 each
Net QIB Portion (assuming the Anchor Investor Up to [●] Equity Shares of face value of ₹ 1 each
Portion is fully subscribed)
of which:
Available for allocation to Mutual Funds only (5% of [●] Equity Shares of face value of ₹ 1 each
the Net QIB Portion)(5)
Balance of Net QIB Portion for all QIBs including [●] Equity Shares of face value of ₹ 1 each
Mutual Funds
B) Non-Institutional Portion (5) Not more than [●] Equity Shares of face value of ₹ 1
each
of which:
One-third of available for allocation to Bidders with [●] Equity Shares of face value of ₹ 1 each
an application size of more than ₹ 0.20 million and up
to ₹ 1.00 million
Two-thirds available for allocation to Bidders with an [●] Equity Shares of face value of ₹ 1 each
application size of more than ₹ 1.00 million
C) Retail Portion Not more than [●] Equity Shares of face value of ₹ 1
each
Pre- Offer and post-Offer Equity Shares
Equity Shares outstanding prior to the Offer 135,459,637 Equity Shares of face value of ₹ 1 each
Equity Shares outstanding after the Offer [●] Equity Shares of face value of ₹ 1 each
Use of Net Proceeds See “Objects of the Offer” on page 152 for details
regarding the use of Net Proceeds. Our Company will
not receive any proceeds from the Offer for Sale.
(1) Our Board has authorised the Offer, pursuant to its resolution dated August 16, 2024 and our Shareholders have authorised the Fresh
Issue pursuant to a special resolution dated August 21, 2024. Further, our Board has taken on record the approval for the Offer for Sale
by the Selling Shareholders pursuant to its resolution dated August 4, 2025.
(2) The Selling Shareholders, severally and not jointly, have confirmed and authorized their participation in the Offer for Sale in relation
to the Offered Shares. The Selling Shareholders confirm that the Offered Shares have been held by them for a period of at least one year
prior to the filing of this Red Herring Prospectus with SEBI in accordance with Regulation 8 of the SEBI ICDR Regulations or are
otherwise eligible for being offered for sale in the Offer in accordance with the provisions of the SEBI ICDR Regulations. The details of
such authorisation and consent are provided below:
Name of the Selling Shareholders Date of authorisation Date of consent Number of Offered
letter Shares
Accel India III (Mauritius) Ltd December 2, 2024 August 4, 2025 2,603,915
Saama Capital II, Ltd. June 4, 2024 December 3, 2024 4,100,970
Kalaari Capital Partners II, LLC December 4, 2024 July 16, 2025 3,536,990
102Name of the Selling Shareholders Date of authorisation Date of consent Number of Offered
letter Shares
Kalaari Capital Partners Opportunity Fund, LLC December 4, 2024 July 16, 2025 452,145
Iron Pillar Fund I Ltd December 4, 2024 July 15, 2025 821,085
Iron Pillar India Fund I October 25, 2024 July 15, 2025 493,958
Sunil Kant Munjal (and other partners of Hero December 3, 2024 August 1, 2025 1,930,000
Enterprise Partner Ventures)
Each of the Selling Shareholders, severally and not jointly, confirms its compliance with the conditions specified in Regulation 8A of
the SEBI ICDR Regulations, to the extent applicable to such Selling Shareholders, as on the date of this Red Herring Prospectus. For
further details, see “The Offer” and “Other Regulatory and Statutory Disclosures” on pages 102 and 441 respectively.
(3) Subject to valid bids being received at or above the Offer Price, undersubscription, if any, in any category, except in the QIB Portion,
would be allowed to be met with spill-over from any other category or combination of categories of Bidders at the discretion of our
Company in consultation with the Book Running Lead Managers, and the Designated Stock Exchange, subject to applicable laws. In
case of under-subscription in the Offer, after meeting the minimum subscription requirement of 90% of the Fresh Issue, the balance
subscription in the Offer will be met in the following order of priority: (i) through the sale of Offered Shares being offered by the Selling
Shareholders in the Offer for Sale in a proportional manner; and (ii) through the issuance of balance part of the Fresh Issue. In the
event of under-subscription in the Offer, Equity Shares shall be allocated in the manner specified in “Terms of the Offer” on page 456.
(4) Subject to valid bids being received at or above the Offer Price, under subscription, if any, in any category, except in the QIB Portion,
would be allowed to be met with spill-over from any other category or combination of categories of Bidders at the discretion of our
Company, in consultation with the Book Running Lead Managers and the Designated Stock Exchange, subject to applicable laws. For
details, see “Offer Procedure” on page 466. Allocation to all categories shall be made in accordance with the SEBI ICDR Regulations.
(5) The Equity Shares available for allocation to Non-Institutional Bidders under the Non-Institutional Portion, shall be subject to the
following: (i) one- third of the portion available to Non-Institutional Bidders shall be reserved for applicants with an application size
of more than ₹ 0.20 million and up to ₹ 1.00 million, and (ii) two-third of the portion available to Non-Institutional Bidders shall be
reserved for applicants with application size of more than ₹ 1.00 million, provided that the unsubscribed portion in either of the
aforementioned sub-categories may be allocated to applicants in the other sub- category of Non-Institutional Bidders. The allotment to
each Non-Institutional Bidder shall not be less than the minimum application size, subject to the availability of Equity Shares in the
Non- Institutional Portion, and the remaining Equity Shares, if any, shall be allotted on a proportionate basis.
Allocation to Anchor Investors shall be on a discretionary basis in accordance with the SEBI ICDR Regulations.
For further details, see “Offer Procedure” and “Offer Structure” on pages 466 and 462, respectively. For details
of the terms of the Offer, see “Terms of the Offer” on page 456.
Pursuant to Rule 19(2)(b) of the SCRR, the Offer is being made for at least [●]% of the post- Offer paid-up equity
share capital of our Company. Allocation to all categories, except the Anchor Investor Portion, if any, and the
Retail Portion, shall be made on a proportionate basis, subject to valid Bids being received at or above the Offer
Price. The allocation to each Retail Individual Bidder shall not be less than the minimum Bid Lot, subject to
availability of Equity Shares in the Retail Portion and the remaining available Equity Shares, if any, shall be
allocated on a proportionate basis. Allocation to Anchor Investors shall be on a discretionary basis. For more
information, including in relation to grounds for rejection of Bids, see “Offer Structure”, “Offer Procedure” and
“Terms of the Offer” on pages 462, 466 and 456, respectively.
103SUMMARY FINANCIAL INFORMATION
The following tables set forth summary financial information derived from the Restated Financial Information.
The summary financial information presented below should be read in conjunction with “Financial Information”
and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 312
and 396, respectively.
[The remainder of this page has been intentionally left blank]
104Restated Consolidated Statement of Assets and Liabilities:
(in ₹ million)
Year ended Year ended Year ended
Particulars March 31, March 31, March 31,
2025 2024 2023
Assets
Non-current assets
Property, plant and equipment 2 ,659.88 1,238.25 853.38
Right-of-use assets 7 ,432.77 4,610.36 3,590.00
Capital work-in-progress 4 3.57 166.64 8 .01
Other intangible assets 3 6.81 1.91 2 .91
Intangible asset under development 1 0.28 - -
Investments accounted for using the equity method 8 5.56 - -
Financial assets
i) Other financial assets 2 ,123.00 4,106.05 216.26
Non-current tax assets (net) 1 17.47 36.33 12.72
Other non-current assets 1 ,516.02 1,001.77 661.65
Total non-current assets 1 4,025.36 11,161.31 5,344.93
Current assets
Inventories 1 6,525.47 9,912.21 3,953.17
Financial assets
i) Investments 5 08.35 - -
ii) Loans - 0.39 12.07
iii) Trade receivables 5 6.06 23.77 10.64
iv) Cash and cash equivalents 4 87.75 591.35 271.00
v) Bank balances other than (iv) above 1 ,381.18 473.61 2,318.61
vi) Other financial assets 1 ,993.89 2,193.96 521.96
Other current assets 3 44.75 178.32 122.49
Total current assets 2 1,297.45 13,373.61 7,209.94
Total assets 3 5,322.81 24,534.92 12,554.87
Equity and liabilities
Equity
Equity share capital 2 96.56 278.95 92.29
Other equity 8 ,771.18 3,462.77 (810.55)
Equity attributable to the owners of the parent 9 ,067.74 3,741.72 (718.26)
Non-controlling interest 3 9.66 - -
Total equity 9 ,107.40 3,741.72 (718.26)
Non-current liabilities
Financial liabilities
i) Borrowings 1 ,972.83 1,851.40 442.19
ii) Lease liabilities 7 ,052.70 4,301.18 3,318.98
iii) Other financial liabilities 1 43.31 325.10 1,610.63
Provisions 35.44 33.93 45.79
Total non-current liabilities 9 ,204.28 6,511.61 5,417.59
Current liabilities
Financial liabilities
i) Borrowings 5 ,313.35 2,452.86 1,841.99
ii) Gold on loan 3 ,865.53 4,424.61 2,212.42
iii) Lease liabilities 9 43.79 588.06 410.33
iv) Trade payables
(a) Total outstanding dues of micro enterprises and small enterprises 2 82.97 418.55 130.95
(b) Total outstanding dues of creditors other than micro enterprises 1 ,364.38 1,748.94 652.82
and small enterprises
v) Other financial liabilities 2 ,348.79 2,712.60 1,563.99
Provisions 28.46 20.52 3 .22
Other current liabilities 2 ,863.86 1,915.45 1,039.82
Total current liabilities 1 7,011.13 14,281.59 7,855.54
Total liabilities 2 6,215.41 20,793.20 13,273.13
Total equity and liabilities 3 5,322.81 24,534.92 12,554.87
105Restated Consolidated Statement of Profit and Loss:
(in ₹ million)
Year ended Year ended Year ended
Particulars March 31, March 31, March 31,
2025 2024 2023
Income
Revenue from operations 1 7,700.02 1 2,658.39 7 ,707.26
Other income 6 00.34 3 76.52 171.68
Total income 18,300.36 1 3,034.91 7 ,878.94
Expenses
Cost of raw materials consumed 1 7,215.35 1 2,346.71 7 ,176.00
Change in inventories of finished goods, work-in-progress and stock-in-trade ( 6,230.46) ( 4,803.30) ( 1,924.79)
Employee benefits expense 2 ,026.02 1 ,384.25 911.96
Finance costs 2 ,075.45 1 ,376.71 666.85
Depreciation and amortization expense 1 ,474.89 9 52.66 616.94
Other expenses 3 ,938.04 3 ,200.24 2 ,104.42
Total expenses 2 0,499.29 1 4,457.27 9 ,551.38
Loss before share of profit / (loss) of investments accounted for using the
(2,198.93) ( 1,422.36) ( 1,672.44)
equity method and tax
Share of loss in investments accounted for using the equity method ( 19.44) - -
Loss before tax ( 2,218.37) ( 1,422.36) (1,672.44)
Tax expenses:
Current tax - - -
Deferred tax - - -
Total tax expenses - - -
Loss for the year ( 2,218.37) ( 1,422.36) ( 1,672.44)
Other comprehensive income (OCI)
Items that will not be reclassified subsequently to profit or loss
i.Re-measurement of defined benefit liability/ (asset) ( 8.10) 9 .77 1 .41
ii.Income tax on (i) above - - -
Total other comprehensive (loss)/income for the year, net of tax ( 8.10) 9 .77 1.41
Total comprehensive loss for the year ( 2,226.47) ( 1,412.59) ( 1,671.03)
Profit / (Loss) attributable to:
Owners of the Parent ( 2,216.69) ( 1,422.36) (1,672.44)
Non-Controlling Interest ( 1.68) - -
( 2,218.37) ( 1,422.36) (1,672.44)
Other comprehensive income attributable to:
Owners of the Parent ( 8.10) 9 .77 1 .41
Non-Controlling Interest - - -
( 8.10) 9 .77 1 .41
Total comprehensive income attributable to:
Owners of the Parent ( 2,224.79) ( 1,412.59) (1,671.03)
Non-Controlling Interest ( 1.68) - -
( 2,226.47) ( 1,412.59) (1,671.03)
Earnings per share (in INR) (Nominal value of INR 1 each)
Basic (79.74) ( 78.36) ( 92.14)
Diluted (79.74) ( 78.36) ( 92.14)
106Restated Consolidated Statement of Cash Flows:
(in ₹ million)
Year ended Year ended Year ended
Particulars
March 31, 2025 March 31, March 31, 2023
A.Cash flows from operating activities
Loss before tax (2,218.37) ( 1,422.36) (1,672.44)
Adjustments for non cash items and other adjustments :
Depreciation and amortisation 1,474.89 952.66 6 16.94
Expense on employee stock option scheme 512.39 292.58 1 94.47
Finance costs 2,038.13 1,366.03 6 53.25
Share of loss of Associate 19.44 - -
Interest income (351.78) ( 250.58) (97.86)
(Profit)/Loss on sale of property, plant and equipment (net) 19.48 ( 19.43) 3 .94
Provision for expected credit loss - - 0 .96
Bad debts written off - 2.75 0 .51
Provision for doubtful debt and other receivables - 1.20 -
Provision for balance with Government authorities - - 7 2.18
Rent waiver on lease liabilities (3.88) - (0.09)
Gain on mutual funds (39.31) - -
Liabilties no longer required written back (95.16) ( 96.71) (55.00)
Gain on termination of lease (10.84) ( 7.96) (5.55)
Fair value gain on call option – subsidiary (52.16) - -
Unwinding of interest on financial assets carried at amortised cost (28.23) - (11.32)
Operating profit / (loss) before working capital changes 1,264.60 818.18 (300.01)
Working capital adjustments :
Decrease / (Increase) in other financial assets 216.34 ( 520.42) (534.80)
Increase in other assets (723.34) ( 319.12) (410.90)
Increase in inventories (6,613.26) ( 5,959.04) (2,291.94)
Decrease/(Increase) in loans 0.39 11.68 (2.99)
(Increase)/Decrease in trade receivables (32.29) ( 17.07) 3 7.86
(Decrease)/Increase in other financial liabilities (547.42) ( 320.50) 2 ,025.35
Increase/(Decrease) in provisions 1.35 15.21 (253.92)
(Decrease) / Increase in gold on loan (559.08) 2,212.19 1 ,383.94
(Decrease) / Increase in trade payables (424.98) 1,480.43 5 0.31
Increase in other current liabilities 840.55 810.43 5 73.70
Cash (used in) / generated from operations (6,577.14) ( 1,788.03) 2 76.61
Income tax paid (net) (81.14) ( 23.61) (5.27)
Net cash (used in) / generated from operating activities (A) (6,658.28) ( 1,811.64) 2 71.34
B.Cash flows from investing activities
Acquisition of property, plant and equipment (including capital work-in-
(1,630.88) ( 989.08) (900.74)
progress and capital advances)
Proceeds from sale of property, plant and equipment 7.80 172.34 1 89.54
Acquisition of intangible assets (39.03)
Payment for acquisition of associate (105.00) - -
Investment in fixed deposits (6,117.20) ( 3,276.26) (1,394.11)
Redemption of fixed deposits 7,141.32 - -
Investment of mutual funds (3,395.00) - -
Redemption of mutual funds 2,925.96 - -
Interest received on fixed deposits 369.70 276.52 5 7.01
Net cash (used in) investing activities (B) (842.33) ( 3,816.48) (2,048.30)
C.Cash flows from financing activities
Proceeds from issue of equity shares 1,092.97 - 9 0.20
Proceeds from issue of preference shares 5,978.39 5,877.53 7 56.99
Proceeds from borrowings 8,254.26 4,393.28 2 ,125.69
Repayment of borrowings (5,272.34) ( 2,373.20) (65.01)
Settlement of cash settled ESOP liability - ( 117.96) -
Interest paid (1,526.95) ( 1,056.65) (434.10)
Repayment of lease liabilities (1,129.32) ( 774.53) (512.93)
Net cash generated from financing activities (C) 7,397.01 5,948.47 1 ,960.84
Net (decrease)/increase in cash and cash equivalents (A+B+C) (103.60) 320.35 1 83.88
Cash and cash equivalents at the beginning of the year 591.35 271.00 8 7.12
Cash and cash equivalents at the end of the year 487.75 591.35 2 71.00
107GENERAL INFORMATION
Our Company was originally incorporated as “New Age E Commerce Services Private Limited”, a private limited
company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by RoC on July 22,
2011. Subsequently, the name of our Company was changed to ‘BlueStone Jewellery and Lifestyle Private
Limited’, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter,
our Company was converted to a public limited company and the name of our Company was changed to
‘BlueStone Jewellery and Lifestyle Limited’ pursuant to a fresh certificate of incorporation dated November 8,
2024 issued by the RoC.
Corporate Identity Number: U72900KA2011PLC059678
Company Registration Number: 059678
Registered Office of our Company
BlueStone Jewellery and Lifestyle Limited
Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road,
Marathahalli, Bengaluru 560 037,
Karnataka, India.
For details of change in the Registered Office, see “History and Certain Corporate Matters - Changes in our
Registered Office” on page 276.
Corporate Office of our Company
BlueStone Jewellery and Lifestyle Limited
302, Dhantak Plaza
Makwana Road, Marol
Andheri (East) Mumbai 400 059
Maharashtra, India
Address of the Registrar of Companies
Our Company is registered with the RoC located at the following address:
Registrar of Companies, Karnataka at Bangalore
‘E’ Wing, 2nd Floor
Kendriya Sadana
Kormangala, Bangalore 560 034
Karnataka, India
Board of Directors of our Company
Details regarding our Board of Directors as on the date of this Red Herring Prospectus are set forth below:
Name and Designation DIN Address
Gaurav Singh Kushwaha 01674879 E-501, Mantri Espana, Outer Ring Road, Kariyammana Agrahara,
(Chairman, Managing Director Bengaluru − 560 103, Karnataka, India
and Chief Executive Officer)
Prashanth Prakash 00041560 #113, Krishnappa Layout, Sudham Nagar, LalBagh Road Cross,
(Non-Executive Nominee Bangalore South, Wilson Cross, Bengaluru − 560 027, Karnataka, India
Director)(1)
Sameer Dileep Nath 07551506 Kismat, Off Perry Cross Road, Near Kantwadi Lane, Bandra West,
(Non-Executive Nominee Bandra, Mumbai Suburban − 400 050, Maharashtra, India
Director) (2)
Rajesh Kumar Dahiya 07508488 20/A Vaibhav, Modern Breach Candy Apartments, 80 Bhulabhai Desai
(Independent Director) Road, Breach Candy, Cumballa Hill, Mumbai − 400 026, Maharashtra,
India
Rohit Bhasin 02478962 D-408, Defence Colony, Lajpat Nagar, South Delhi − 110 024, Delhi, India
(Independent Director)
108Name and Designation DIN Address
Neha 06380757 C – 902, Sector – 78, Sunshine Helios, Noida, Gautam Buddha Nagar 201
(Independent Director) 301, Uttar Pradesh, India
(1) Nominee of Accel India III (Mauritius) Ltd
(2) Nominee of 360 ONE Group.
For brief profiles and further details of our Directors, see “Our Management – Brief profiles of our Directors”
on page 293.
Filing of the Draft Red Herring Prospectus
A copy of the Draft Red Herring Prospectus had been uploaded on the SEBI intermediary portal at
https://siportal.sebi.gov.in, in accordance with Regulation 25(8) of the SEBI ICDR Regulations and the SEBI
ICDR Master Circular, in accordance with the instructions issued by the SEBI on March 27, 2020, in relation to
“Easing of Operational Procedure – Division of Issues and Listing – CFD” and was filed with the SEBI at the
following address:
Securities and Exchange Board of India
Corporation Finance Department, Division of Issues and Listing
SEBI Bhavan, Plot No. C4 A, ‘G’ Block
Bandra Kurla Complex Bandra (E)
Mumbai 400 051
Maharashtra, India
Filing of this Red Herring Prospectus and Prospectus
A copy of this Red Herring Prospectus, along with the material contracts and documents has been filed with the
RoC in accordance with Section 32 of the Companies Act , and a copy of the Prospectus shall be filed with the
RoC as required under Section 26 of the Companies Act.
Company Secretary and Compliance Officer
Paras Shah is the Company Secretary and Compliance Officer of our Company. Hiscontact details are set forth
below:
Paras Shah
302, Dhantak Plaza
Makwana Road, Marol
Andheri (East) Mumbai 400 059
Maharashtra, India
Telephone: +91 22 4515 2729
E-mail: investor.relations@bluestone.com
Book Running Lead Managers
Axis Capital Limited
1st Floor, Axis House
Pandurang Budhkar Marg, Worli
Mumbai 400 025
Maharashtra, India.
Telephone: + 91 22 4325 2183
E-mail: bluestone.ipo@axiscap.in
Investor Grievance E-mail: complaints@axiscap.in
Website: www.axiscapital.co.in
Contact person: Harish Patel
SEBI Registration No.: INM000012029
IIFL Capital Services Limited (formerly known as IIFL Securities Limited)
24th Floor, One Lodha Place
Senapati Bapat Marg, Lower Parel (West)
Mumbai 400 013, Maharashtra, India
Telephone: +91 22 4646 4728
109E-mail: bluestone.ipo@iiflcap.com
Investor Grievance E-mail: ig.ib@iiflcap.com
Website: www.iiflcap.com
Contact person: Aditya Raturi / Mansi Sampat
SEBI Registration No.: INM000010940
Kotak Mahindra Capital Company Limited
27 BKC, 1st Floor
Plot No. C – 27, G – Block
Bandra Kurla Complex, Bandra (East)
Mumbai 400 051, Maharashtra, India
Telephone: + 91 22 4356 0000
E-mail: bluestone.ipo@kotak.com
Website: https://investmentbank.kotak.com/
Investor grievance E-mail: kmccredressal@kotak.com
Contact person: Ganesh Rane
SEBI Registration No.: INM000008704
Legal Advisors to the Offer
Legal Counsel to the Company as to Indian Law
Trilegal
DLF Cyber Park
Tower C, 1st Floor
Phase II, Udyog Vihar
Sector 20, Gurugram
Haryana 122 008, India
Telephone: +91 12 4625 8598
Registrar to the Offer
KFin Technologies Limited
Selenium, Tower-B
Plot No. - 31 and 32, Financial District
Nanakramguda, Serilingampally
Hyderabad, Rangareddi 500 032
Telangana, India
Telephone: +91 40 6716 2222
E-mail: bluestone.ipo@kfintech.com
Investor Grievance E-mail: einward.ris@kfintech.com
Website: www.kfintech.com
Contact person: M Murali Krishna
SEBI Registration no: INR000000221
Bankers to the Offer
Public Offer Account Bank
Axis Bank Limited
Fortune 2000, Ground Floor
G Block, Bandra Kurla Complex
Bandra East, Mumbai 400 051
Maharashtra, India
Telephone No: +91 91670 02301
E-mail: bkc.branchhead@axisbank.com; bkc.operationshead@axisbank.com
Website: www.axisbank.com
Contact Person: Satish Sagale
SEBI Registration Number: INBI0000017
Escrow Collection Bank and Refund Bank
110Kotak Mahindra Bank Limited
Intellion Square, 501, 5th Floor, A Wing
Infinity IT Park, Gen A.K. Vaidya Marg
Malad – East, Mumbai 400 097
Maharashtra, India
Telephone No: 022 69410636
E-mail: cmsipo@kotak.com
Website: www.kotak.com
Contact Person: Siddhesh Shirodkar
SEBI Registration Number: INB100000927
Sponsor Banks
Axis Bank Limited Kotak Mahindra Bank Limited
Fortune 2000, Ground Floor Intellion Square, 501, 5th Floor, A Wing
G Block, Bandra Kurla Complex Infinity IT Park, Gen A.K. Vaidya Marg
Bandra East, Mumbai 400 051 Malad – East, Mumbai 400 097
Maharashtra, India Maharashtra, India
Telephone No: +91 91670 02301 Telephone No: 022 69410636
E-mail:bkc.branchhead@axisbank.com; E-mail: cmsipo@kotak.com
bkc.operationshead@axisbank.com Website: www.kotak.com
Website: www.axisbank.com Contact Person: Siddhesh Shirodkar
Contact Person: Satish Sagale SEBI Registration Number: INB100000927
SEBI Registration Number: INBI0000017
Bankers to our Company
Axis Bank Limited HDFC Bank Limited
Trishul, 3rd floor Divyashree Chambers, 3rd floor, A – wing
Opposite Samartheshwar Temple O Shaughnessy Road, Landford Garden
Law Garden, Ellisbridge Bangalore 560 001, Karnataka, India
Ahmedabad 380 006, Gujarat, India Telephone: +91 74832 13345
Telephone: 022 24252802 Email: ranjeetkumar.mishra@hdfcbank.com
Email: rushabh.punamiya@axisbank.com Website: www.hdfcbank.com
Website: www.axisbank.com Contact Person: P Sujesh Nair
Contact Person: Rushabh Punamiya
ICICI Bank Limited IDFC FIRST Bank Limited
Sobha Pearl, Commisariat Road Vibgyor Towers, C-62, 10th Floor
Ashok Nagar G-Block, Bandra Kurla Complex
Bangalore 560 025, Karnataka, India Bandra East, Mumbai 400 051
Telephone: 9945618305, 9428868110 Maharashtra, India
Email: mattoo.sakshi@icicibank.com, Telephone: 022 7132 6842
sarthak.mishra@icicibank.com, Email: rohit.agarwal1@idfcfirstbank.com
Website: www.icicibank.com Website: www.idfcfirstbank.com
Contact Person: Sakshi Mattoo Contact Person: Rohit Agarwal
Kotak Mahindra Bank Limited Yes Bank Limited
22, Ground Floor, Mahatma Gandhi Road Ground Floor, Prestige Obelisk
Craig Park Layout, Ashok Nagar Municipal No. 3, Kasturba Road
Bangalore 560 001, Karnataka, India Bangalore 560 001, Karnataka, India
Telephone: +91 98403 76008 Telephone: +91 93535 33127
Email: psujesh.nair@kotak.com Email: joohi.sinha@yesbank.in
Website: www.kotak.com Website: www.yesbank.in
Contact Person: P Sujesh Nair Contact Person: Joohi Sinha
Statutory Auditors to our Company
M S K A & Associates
602, Floor 6, Raheja Titanium
Western Express Highway, Geetanjali Railway Colony
111Ram Nagar, Goregaon (East)
Mumbai – 400 063, Maharashtra
Email: ankushagrawal@mska.in
Telephone: +91 22 3358 9800
Peer Review Certificate No.: 013267
Firm Registration No.: 105047W
Changes in auditors
Except as stated below, there has been no change in our statutory auditors in the three years preceding the date of
this Red Herring Prospectus.
S. Particulars Date of change Reason for change
No.
1. Deloitte Haskins & Sells March 31, 2023 Completion of term as the statutory
Prestige Trade Tower, Level 19 auditors of the Company
46, Palace Road, High Grounds,
Bengaluru – 560 001, Karnataka
E-mail: monishaparikh@deloitte.com
Firm Registration No.: 008072S
2. M S K A & Associates April 1, 2023 Appointment as the statutory auditors
602, Floor 6, Raheja Titanium of the Company
Western Express Highway, Geetanjali Railway
Colony
Ram Nagar, Goregaon (East)
Mumbai – 400 063, Maharashtra
E-mail: ankushagrawal@mska.in
Firm Registration No.: 105047W
Syndicate Member
Kotak Securities Limited
4th Floor, 12 BKC, G-Block
Bandra Kurla Complex, Bandra (East)
Mumbai 400 051
Maharashtra, India
Telephone No: +91 22 6218 5410
E-mail: umesh.gupta@kotak.com
Website: www.kotak.com
Contact Person: Umesh Gupta
SEBI Registration Number: INZ000200137
Designated Intermediaries
Self-Certified Syndicate Banks
The list of SCSBs notified by SEBI for the ASBA process is available at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes, or at such other website as may be
prescribed by SEBI from time to time. A list of the Designated Branches of the SCSBs with which an ASBA
Bidder (other than UPI Bidders using the UPI Mechanism), not bidding through Syndicate/ Sub Syndicate or
through a Registered Broker, RTA or CDP may submit the Bid cum Application Forms, is available at
https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=34 or at such other
websites as may be prescribed by SEBI from time to time.
Further, the branches of the SCSBs where the Designated Intermediaries could submit the ASBA Form(s) of
Bidders (other than RIBs) is provided on the website of SEBI at
https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=35 which may be
updated from time to time or at such other website as may be prescribed by SEBI from time to time.
Self-Certified Syndicate Banks and mobile applications enabled for UPI Mechanism
In accordance with the SEBI ICDR Master Circular, UPI Bidders using the UPI Mechanism may only apply
through the SCSBs and mobile applications whose names appears on the website of the SEBI, which may be
112updated from time to time. A list of SCSBs and mobile applications, is also available on
https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=40 for SCSBs and
https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=43 for mobile
applications or at such other websites, as may be prescribed by SEBI from time to time.
Syndicate Self-Certified Syndicate Banks Branches
In relation to Bids (other than Bids by Anchor Investors and RIBs) submitted under the ASBA process to a member
of the Syndicate, the list of branches of the SCSBs at the Specified Locations named by the respective SCSBs to
receive deposits of Bid cum Application Forms from the members of the Syndicate at Specified Locations is
available on the website of the SEBI
(www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=35) and updated from time to
time or any such other website as may be prescribed by SEBI from time to time. For more information on such
branches collecting Bid cum Application Forms from the Syndicate at Specified Locations, see the website of the
SEBI at https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=35 as updated
from time to time or any such other website as may be prescribed by SEBI from time to time.
Registered Brokers
Bidders can submit ASBA Forms in the Offer using the stockbroker network of the Stock Exchanges, i.e., through
the Registered Brokers at the Broker Centres. The list of the Registered Brokers eligible to accept ASBA Forms,
including details such as postal address, telephone number and e-mail address, is provided on the websites of the
Stock Exchanges at www.bseindia.com and www.nseindia.com, as updated from time to time.
Registrar and Share Transfer Agents
The list of the RTAs eligible to accept ASBA Forms at the Designated RTA Locations, including details such as
address, telephone number and e-mail address, is provided on the websites of the Stock Exchanges at
www.bseindia.com/Static/Markets/PublicIssues/RtaDp.aspx? and
www.nseindia.com/products/content/equities/ipos/asba_procedures.htm, as updated from time to time.
Collecting Depository Participants
The list of the CDPs eligible to accept ASBA Forms at the Designated CDP Locations, including details such as
their name and contact details, is provided on the websites of the Stock Exchanges at
www.bseindia.com/Static/Markets/PublicIssues/RtaDp.aspx? and
www.nseindia.com/products/content/equities/ipos/asba_procedures.htm, respectively, as updated from time to
time.
Monitoring Agency
Our Company has appointed a credit rating agency registered with SEBI as the monitoring agency in accordance
with Regulation 41 of SEBI ICDR Regulations, for monitoring of the utilisation of the proceeds from the Fresh
Issue. For details in relation to the proposed utilisation of the proceeds from the Fresh Issue, please see “Objects
of the Offer” on page 152.
Expert
Except as stated below, our Company has not obtained any expert opinions:
Our Company has received written consent dated August 4, 2025 from M S K A & Associates, Chartered
Accountants, Statutory Auditors, holding a valid peer review certificate from ICAI, to include their name as
required under Section 26 (5) of the Companies Act, 2013 read with the SEBI ICDR Regulations, in this Red
Herring Prospectus, and as an “expert” as defined under Section 2(38) of the Companies Act, 2013 to the extent
and in their capacity as our Statutory Auditors, and in respect of their (i) examination report dated July 16, 2025
relating to the Restated Financial Information and (ii) the statement of tax benefits dated July 17, 2025 included
in this Red Herring Prospectus and such consent has not been withdrawn as on the date of this Red Herring
Prospectus.
Our Company has also received written consent dated August 4, 2025 from Rawat & Associates, Chartered
Accountants, holing a valid peer review certificate from ICAI, to include their name as required under Section 26
of the Companies Act, 2013 in this Red Herring Prospectus and as an ‘expert’ as defined under Section 2(38) of
113Companies Act, 2013 in relation to the certificates issued by them in their capacity as an independent chartered
accountant to our Company and such consent has not been withdrawn as on the date of this Red Herring
Prospectus.
Our Company has received written consent dated December 11, 2024 from Rahul Rawat, an independent chartered
engineer to include their name as required under the SEBI ICDR Regulations in this Red Herring Prospectus, and
as an “expert”, as defined under Section 2(38) of the Companies Act, 2013 to the extent and in their capacity as
an independent chartered engineer in relation to the certificate dated August 4, 2025 certifying, inter alia, the
details of the installed and production capacity of our manufacturing facilities of our Company and such consent
has not been withdrawn as on the date of this Red Herring Prospectus.
Grading of the Offer
No credit agency registered with SEBI has been appointed for grading for the Offer.
Appraising Entity
None of the objects for which the Net Proceeds will be utilised have been appraised by any agency.
Credit Rating
As the Offer is of Equity Shares, credit rating is not required.
Debenture Trustees
As the Offer is of Equity Shares, the appointment of debenture trustees is not required.
Green Shoe Option
No green shoe option is contemplated under the Offer.
Book Building Process
Book building, in the context of the Offer, refers to the process of collection of Bids from Bidder on the basis of
this Red Herring Prospectus, the Bid cum Application Forms and the Revision Forms within the Price Band and
the minimum Bid lot which will be decided by our Company, in consultation with the BRLMs and advertised in
all editions of Financial Express (a widely circulated English national newspaper), all editions of Jansatta (a widely
circulated Hindi national newspaper) and Bengaluru edition of Vishwavani (a widely circulated Kannada
newspaper, (Kannada being the regional language of Karnataka, where our Registered Office is located), at least
two Working Days prior to the Bid/Offer Opening Date and shall be made available to the Stock Exchanges for
the purposes of uploading on their respective website. The Offer Price shall be determined by our Company in
consultation with the BRLMs after the Bid/Offer Closing Date.
All Investors (other than Anchor Investors) shall mandatorily participate in the Offer only through the
ASBA process by providing details of their respective ASBA Account in which the corresponding Bid
Amount will be blocked by SCSBs, or in the case of UPI Bidders, by using the UPI Mechanism. In addition
to this, the UPI Bidders may participate through the ASBA process by either (a) providing the details of
their respective ASBA Account in which the corresponding Bid Amount will be blocked by the SCSBs; or
(b) through the UPI Mechanism. Anchor Investors are not permitted to participate in the Offer through
the ASBA process.
In terms of the SEBI ICDR Regulations, QIBs and Non-Institutional Investors are not permitted to
withdraw their Bid(s) or lower the size of their Bid(s) (in terms of quantity of Equity Shares or the Bid
Amount) at any stage. Retail Individual Bidders can revise their Bid(s) during the Bid/Offer Period and
withdraw their Bid(s) until Bid/Offer Closing Date. Anchor Investors are not allowed to revise and
withdraw their Bids after the Anchor Investor Bidding Date. Except Allocation to Retail Individual
Bidders, Non-Institutional Bidders and the Anchor Investors, Allocation in the Offer will be on a
proportionate basis. For further details on the Book Building Process and the method and process of
Bidding, see “Terms of the Offer”, “Offer Procedure” and “Offer Structure” on pages 456, 466 and 462,
respectively.
114The Book Building Process is in accordance with guidelines, rules and regulations prescribed by SEBI and
is subject to change. Bidders are advised to make their own judgment about an investment through this
process prior to submitting a Bid in the Offer.
Investors should note the Offer is also subject to obtaining final listing and trading approvals of the Stock
Exchanges, which our Company shall apply for after Allotment within three Working Days of the Bid/Offer
Closing Date or such other time as prescribed under applicable law.
Illustration of Book Building Process and Price Discovery Process
For an illustration of the Book Building Process, price discovery process and allocation, see “Offer Procedure”
on page 466.
Statement of inter-se allocation of responsibilities amongst the BRLMs
The responsibilities and coordination by the BRLMs for various activities in the Offer are as follows:
S. Activity Responsibility Coordinato
No. r
1. D ue diligence of the Company including its BRLMs Axis
operations/management/business plans/legal etc. Drafting and design of the
Draft Red Herring Prospectus, Red Herring Prospectus, Prospectus, abridged
prospectus and application form. The BRLMs shall ensure compliance with
stipulated requirements and completion of prescribed formalities with the
Stock Exchanges, RoC and SEBI including finalisation of Prospectus and
RoC filing
2. C apital structuring with the relative components and formalities such as type BRLMs Axis
of instruments, size of issue, allocation between primary and secondary, etc.
3. D rafting and approval of all statutory advertisements and Audiovisual BRLMs Axis
presentation
4. D rafting and approval of all publicity material other than statutory BRLMs IIFL
advertisement as mentioned above including corporate advertising, brochure,
etc. and filing of media compliance report
5. A ppointment of intermediaries - Registrar to the Offer, advertising agency, BRLMs IIFL
Banker(s) to the Offer, Sponsor Bank, printer and other intermediaries,
including coordination of all agreements to be entered into with such
intermediaries
6. P reparation of road show presentation and frequently asked questions BRLMs Kotak
7. In ternational institutional marketing of the Offer, which will cover, inter alia: BRLMs Kotak
• marketing strategy;
• Finalizing the list and division of investors for one-to-one meetings; and
• Finalizing road show and investor meeting schedule
8. D omestic institutional marketing of the Offer, which will cover, inter alia: BRLMs Axis
• marketing strategy;
• Finalizing the list and division of investors for one-to-one meetings; and
• Finalizing road show and investor meeting schedule
9. N on-Institutional and Retail Institutional marketing of the Offer, which will BRLMs IIFL
cover, inter alia,
• Organising 1*1 / Group calls with the select HNIs / Family offices
• Finalising media, marketing and public relations strategy including list
of frequently asked questions at road shows;
• Finalising centres for holding conferences for brokers, etc.;
• Follow-up on distribution of publicity and Offer material including
application form, the Prospectus and deciding on the quantum of the
Offer material; and
• Finalising collection centres
10. C oordination with Stock Exchanges for book building software, bidding BRLMs IIFL
terminals, mock trading, anchor coordination, anchor CAN and intimation of
anchor allocation
11. M anaging the book and finalization of pricing in consultation with the BRLMs Kotak
Company and Selling Shareholder
12. P ost bidding activities including management of escrow accounts, coordinate BRLMs IIFL
non- institutional allocation, coordination with Registrar, SCSBs, Sponsor
Banks and other Bankers to the Offer, intimation of allocation and dispatch
of refund to Bidders, etc. Other post-Offer activities, which shall involve
115S. Activity Responsibility Coordinato
No. r
essential follow-up with Bankers to the Offer and SCSBs to get quick
estimates of collection and advising Company about the closure of the Offer,
based on correct figures, finalisation of the basis of allotment or weeding out
of multiple applications, listing of instruments, dispatch of certificates or
demat credit and refunds, payment of STT on behalf of the Selling
Shareholders and coordination with various agencies connected with the
post-Offer activity such as Registrar to the Offer, Bankers to the Offer,
Sponsor Bank, SCSBs including responsibility for underwriting
arrangements, as applicable.
Coordinating with Stock Exchanges and SEBI for submission of all post-
Offer reports including the final post-Offer report to SEBI post closure of the
Offer
Underwriting Agreement
After the determination of the Offer Price and allocation of Equity Shares, but prior to the filing of the Prospectus
with the RoC, our Company, the Selling Shareholders and the Underwriters will enter into an Underwriting
Agreement with the Underwriters for the Equity Shares proposed to be offered through the Offer. The extent of
underwriting obligations and the Bids to be underwritten by each BRLM shall be as per the Underwriting
Agreement. Pursuant to the terms of the Underwriting Agreement, the obligations of the Underwriters will be
several and will be subject to certain conditions to closing, as specified therein.
The Underwriting Agreement is dated [●]. The Underwriters have indicated their intention to underwrite the
following number of Equity Shares:
(The Underwriting Agreement has not been executed as on the date of this Red Herring Prospectus. This portion
has been intentionally left blank and will be completed before filing of the Prospectus with the RoC)
Name, address, telephone number Indicative number of Equity Shares Amount underwritten
and e-mail address of the of face value of ₹ 1 each to be (₹ in million)
Underwriters Underwritten
[●] [●] [●]
[●] [●] [●]
Total [●] [●]
The aforementioned underwriting commitments are indicative and will be finalised after pricing of the Offer and
actual allocation in accordance with provisions of the SEBI ICDR Regulations.
In the opinion of our Board, the resources of the Underwriters are sufficient to enable them to discharge their
respective underwriting obligations in full. The Underwriters are registered with the SEBI under Section 12(1) of
the SEBI Act or registered as brokers with the Stock Exchange(s). Our Board/ IPO Committee, at its meeting held
on [●], has approved the execution of the Underwriting Agreement by our Company.
Allocation amongst the Underwriters may not necessarily be in proportion to their underwriting commitments set
forth in the table above. Notwithstanding the above table, the Underwriters shall be severally responsible for
ensuring payment with respect to Equity Shares allocated to Investors procured by them in accordance with the
Underwriting Agreement. The Underwriting Agreement has not been executed as on the date of this Red Herring
Prospectus and will be executed after determination of the Offer Price and allocation of Equity Shares, but prior
to the filing of the Prospectus with the RoC.
116CAPITAL STRUCTURE
The share capital of our Company, as of the date of this Red Herring Prospectus, is set forth below.
(in ₹, except share data)
Sr. Particulars Aggregate nominal Aggregate value at
No. value Offer Price*
A. AUTHORISED SHARE CAPITAL#
Equity Shares comprising:
168,290,700 Equity Shares of face value of ₹ 1 each 168,290,700 -
Preference shares comprising:
609,594 Series A CCPS of face value of ₹ 10 each 6,095,940 -
186,982 Series B CCPS of face value of ₹ 10 each 1,869,820 -
88,624 Series B1 CCPS of face value of ₹ 10 each 886,240 -
1,339,659 Series B2 CCPS of face value of ₹ 10 each 13,396,590 -
128,207 Series B3 CCPS of face value of ₹ 10 each 1,282,070 -
1,417,252 Series C CCPS of face value of ₹ 10 each 14,172,520 -
1,980,112 Series D CCPS of face value of ₹ 10 each 19,801,120 -
625,000 Series D1 CCPS of face value of ₹ 10 each 6,250,000 -
600,000 Series D2 CCPS of face value of ₹ 10 each 6,000,000 -
300,000 Series D3 CCPS of face value of ₹ 10 each 3,000,000 -
169,122 Series E CCPS of face value of ₹ 10 each 1,691,220 -
7,292 Series E1 OCRPS of face value of ₹ 10 each 72,920 -
395,840 Series E2 CCPS of face value of ₹ 10 each 3,958,400 -
323,246 Series F CCPS of face value of ₹ 10 each 3,232,460 -
19,000,000 Series G CCPS of face value of ₹ 10 each 190,000,000 -
10,500,000 Series H CCPS of face value of ₹ 1 each 10,500,000
TOTAL 450,500,000 -
C. ISSUED, SUBSCRIBED AND PAID-UP SHARE CAPITAL BEFORE THE OFFER
135,459,637 Equity Shares of face value of ₹ 1 each 135,459,637 -
D. PRESENT OFFER IN TERMS OF THIS RED HERRING PROSPECTUS
Offer of [●] Equity Shares of face value of ₹ 1 each aggregating to [●] [●]
₹ [●] (1)(2) million
Comprising:
Fresh Issue of [●] Equity Shares of face value of ₹ 1 each [●] [●]
aggregating up to ₹ 8,200.00 million
Offer for Sale of up to 13,939,063 Equity Shares of face value of ₹ [●] [●]
1 each aggregating to ₹ [●] million
E. ISSUED, SUBSCRIBED AND PAID-UP SHARE CAPITAL AFTER THE OFFER
[●] Equity Shares of face value of ₹ 1 each [●] -
F. SECURITIES PREMIUM ACCOUNT
Before the Offer (in ₹ million) 32,451.30
After the Offer* (in ₹ million) [●]
# For details of changes in the authorised share capital of our Company in the past 10 years, see “History and Certain Corporate Matters
– Amendments to our Memorandum of Association”, on page 277.
* To be included upon finalisation of Offer Price, and subject to the Basis of Allotment.
(1) Our Board has authorised the Offer, pursuant to its resolution dated August 16, 2024 and our Shareholders have authorised the Fresh
Issue pursuant to a special resolution dated August 21, 2024. Further, our Board has taken on record the approval for the Offer for Sale
by the Selling Shareholders pursuant to its resolution dated August 4, 2025.
(2) Each of the Selling Shareholders have, severally and not jointly consented to participate in the Offer for Sale. Each of the Selling
Shareholders has specifically confirmed that its respective portion of the Offered Shares has been held by each one of them for a period
of at least one year prior to the filing of this Red Herring Prospectus with SEBI and are accordingly eligible for being offered for sale
in the Offer as required by the SEBI ICDR Regulations. Further, each of the Selling Shareholders has confirmed that it is in compliance
with the conditions specified in Regulation 8A of the SEBI ICDR Regulations, to the extent applicable to it as on the date of this Red
Herring Prospectus. For details on the authorisation of the Selling Shareholders in relation to the Offered Shares, see “The Offer” and
“Other Regulatory and Statutory Disclosures” on pages 102 and 441 respectively.
117Notes to the capital structure
1. Share Capital History
A. History of Equity Share capital of our Company
The following table sets forth the history of the Equity Share capital of our Company:
Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
July 22, 2011 100,000 1 1 Cash Initial subscription to the 2 99,990 Equity Shares to allotted K. Ganesh and 10 Equity Shares of
Memorandum of Association(1) face value of ₹ 1 each allotted to B. M. Manjunath
October 17, 2011 1,142,855 1 8.75 Cash Further issue 5 228,571 Equity Shares allotted to K Ganesh, Manjusha Anumolu,
Vidya Nataraj, Ganesh Narayan C and Gaurav Singh Kushwaha, each
February 17, 2012 200 1 321.42 Cash Further issue 2 100 Equity Shares allotted to Accel India III (Mauritius) Ltd and SVB
Financial Group, USA, each
May 8, 2014 100 1 382.88 Cash Private Placement 1 Equity Shares allotted to Kalaari Capital Partners II, LLC
August 8, 2014 100 1 382.88 Cash Preferential Allotment 1 Equity Shares allotted to RNT Associates Private Limited
July 10, 2015 300 1 575.64 Cash Preferential Allotment 3 100 Equity Shares allotted to Accel Growth III Holdings (Mauritius)
Ltd, IvyCap Ventures Trust – Fund I and DF International Private
Partners each
July 1, 2016 100 1 824.05 Cash Preferential Allotment 1 Equity Shares allotted to IIFL Seed Ventures Fund I (acting though
its investment manager, IIFL Asset Management Limited)
July 28, 2016 100 1 824.05 Cash Preferential Allotment 1 Equity Shares allotted to RB Investment Pte Ltd
September 3, 2016 50 1 824.05 Cash Preferential Allotment 1 Equity Shares allotted to IvyCap Ventures Trust – Fund 2
September 21, 50 1 824.05 Cash Preferential Allotment 1 Equity Shares allotted to IvyCap Ventures Trust – Fund 2
2016
October 5, 2016 100 1 824.05 Cash Preferential Allotment 1 Equity Shares allotted to Iron Pillar Fund I Ltd
October 6, 2016 100 1 824.05 Cash Preferential Allotment 1 Equity Shares allotted to Kalaari Capital Partners Opportunity Fund,
LLC
February 26, 2018 100 1 959.91 Cash Preferential Allotment 1 Equity Shares allotted to Gaurav Deepak
March 9, 2018 100 1 959.91 Cash Preferential Allotment 1 Equity Shares allotted to OBOR Capital PCC Cell A
May 10, 2018 100 1 959.91 Cash Preferential Allotment 1 Equity Shares allotted to Fermont Capital LLC
January 7, 2020 100 1 959.91 Cash Preferential Allotment* 1 Equity Shares allotted to Avanz EM Partnerships Fund II, SPC
February 16, 2022 893,063 1 102 Cash Rights issue(2) 1 Equity Shares allotted to Gaurav Singh Kushwaha
July 11, 2022 2 1 N.A.(3) Cash* Conversion of 4 Series E2 1 Equity Shares allotted to Ganesh Krishnan
CCPS into equity shares
118Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
Pursuant to the Board resolution dated July 11, 2022, and the Shareholders’ resolution dated July 20, 2022, the face value of the equity shares of our Company was consolidated from ₹ 1.00
each to ₹ 10.00 each. Accordingly, the authorised share capital comprising of 3,700,000 equity shares of ₹ 1.00 each were consolidated into 370,000 Equity Shares of ₹ 10.00 each and the
aggregate issued, subscribed and paid-up equity share capital of our Company consisting of 2,137,520 equity shares of ₹ 1.00 each were consolidated into 213,752 Equity Shares of ₹ 10.00 each
August 3, 2022 1,923,768 10 N.A. N.A. Bonus issue(4) 20 1,255,527 equity shares of face value ₹ 10 each allotted to Gaurav
Singh Kushwaha, 290,088 equity shares to Trustees, Bluestone
Jewellery and Lifestyle Management Share Trust, 188,361 equity
shares of face value ₹ 10 each allotted to Ganesh Krishnan and
Srinivas Anumolu, each, 180 equity shares of face value ₹ 10 each to
Mr. Sunil Kant Munjal and other partners of Messrs Hero Enteprise
Partner Ventures, 90 equity shares of face value ₹ 10 each allotted to
Accel India III (Mauritius) Ltd, Saama Capital II, Ltd., Kalaari Capital
Partners II, LLC, Kalaari Capital Partners Opportunity Fund, LLC,
Accel Growth III Holdings (Mauritius) Ltd, IvyCap Ventures Trust –
Fund 1, Vistra ITCL (India) Limited, trustee of Ivycap Ventures Trust
– Fund 2, DF International Private Partners, RB Investment Pte
Limited, Gaurav Deepak, Fermont Capital LLC, Avanz EM Partner-
ships Fund II, SPC, each, 72 equity shares of face value ₹ 10 each
allotted to Iron Pillar Fund I Ltd and Iron Pillar India Fund I, each and
27 equity shares allotted to New Growth Comtrade Private Limited
(100% subsidiary of IIFL Seed Ventures Fund I).
Pursuant to the Board resolution dated August 3, 2022, and the Shareholders’ resolution dated August 9, 2022, the face value of the equity shares of our Company was sub-divided from ₹ 10.00
each to ₹ 1.00 each. Accordingly, the authorised share capital comprising of 6,829,070 equity shares of ₹ 10.00 each were sub-divided into 68,290,700 Equity Shares of ₹ 1.00 each and the
aggregate issued, subscribed and paid-up equity share capital of our Company consisting of 2,137,520 equity shares of ₹ 10.00 each were sub-divided into 21,375,200 Equity Shares of ₹ 1.00
each
May 17, 2024 72,920 1 N.A.(5) Cash Allotment pursuant to 1 Equity Shares were allotted to Ashwin Kedia
conversion of Series E1
OCRPS(5)
July 19, 2024 984,790 1 N.A.(6) Cash Allotment pursuant to 17 166,725 Equity Shares of face value ₹ 1 each allotted to 360 One
conversion of Series G CCPS Large Value Fund - Series 13, 111,150 Equity Shares of face value ₹
1 each allotted to 360 One Special Opportunities Fund Series 11, NK
Squared, Kamath Associates and IvyCap Ventures Trust Fund – III,
each, 93,854 Equity Shares of face value ₹ 1 each allotted to NV
Holdings Limited, 55,575 Equity Shares of face value ₹ 1 each
allotted to 360 One Seed Ventures Fund - Series 2, Pratithi Growth
Fund I and OHM Enterprises (represented by Viral Amal Parikh),
each, 44,460 Equity Shares of face value ₹ 1 each allotted to
Deepinder Goyal, 33,345 Equity Shares of face value ₹ 1 each allotted
to Girnar Growth Ventures LLP, 17,784 Equity Shares of face value
₹ 1 each to Twin And Bull Opportunities Fund-1, 4,446 Equity Shares
119Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
of face value ₹ 1 each allotted to Vijaya Raghavan G, Nezone
Enterprise Private Limited and Alteria Capital Fund II - Scheme I,
each, 2,223 Equity Shares of face value ₹ 1 each allotted to Sunil S
Mehta, and 1,736 Equity Shares of face value ₹ 1 each allotted to
Raveen Sastry
August 13, 2024 9,941,456 1 34 Cash Rights issue 21 9,215,127 Equity Shares of face value ₹ 1 each allotted to Gaurav
Singh Kushwaha, 143,040 Equity Shares of face value ₹ 1 each
allotted to IE Venture Investment Fund II, 107,280 Equity Shares of
face value ₹ 1 each allotted to 360 One Large Value Fund - Series 13,
71,520 Equity Shares of face value ₹ 1 each allotted to 360 One
Special Opportunities Fund Series 11, NK Squared, Kamath
Associate and IvyCap Ventures Trust Fund – III, each, 35,760 Equity
Shares of face value ₹ 1 each allotted to 360 One Seed Ventures Fund
- Series 2, Pratithi Growth Fund I acting through its trustee S.
Gopalakrishnan and OHM Enterprises, each, 28,608 Equity Shares of
face value ₹ 1 each allotted to Deepinder Goyal, 21,456 Equity Shares
of face value ₹ 1 each allotted to Girnar Growth Ventures LLP, 11,443
Equity Shares of face value ₹ 1 each allotted to Twin And Bull
Opportunities Fund-1, 7,152 Equity Shares of face value ₹ 1 each
allotted to Ashwin Kedia, 2,861 Equity Shares of face value ₹ 1 each
allotted to Nezone Enterprise Private Limited, Vijaya Raghavan G
and Alteria Capital Fund II - Scheme I (acting through its trustee,
Orbis Trusteeship Services Private Limited), each, 1,430 Equity
Shares of face value ₹ 1 each allotted to Stride Ventures Debt Fund
II, Stride Ventures Debt Fund 3 and Sunil S Mehta, each, and 1,117
Equity Shares of face value ₹ 1 each Equity Shares allotted to Raveen
Sastry
August 16, 2024 60,391 1 34 Cash Rights issue 1 60,391 Equity Shares of face value ₹ 1 each allotted to NV Holdings
Limited
September 27, 104,512 1 1 Cash Allotment under ESOP 2014 6 3,342 Equity Shares of face value ₹ 1 each to Kshitij Arora, 10, 000
2024 Equity Shares of face value ₹ 1 each to Shivendra Singh, 65,000
Equity Shares of face value ₹ 1 each to Tarun Rajput, 21,000 Equity
Shares of face value ₹ 1 each to Rumit Dugar, 4,170 Equity Shares of
face value ₹ 1 each to Om Swami and 1,000 Equity Shares of face
value ₹ 1 each to Girish Sharma
December 2, 2024 1,300,000 1 578 Cash Private placement 1 1,300,000 Equity Shares of face value ₹ 1 each to Gaurav Singh
Kushwaha
January 22, 2025 1,210,172 1 1 Cash Allotment under ESOP 2014 25 7,291 Equity Shares of face value ₹ 1 each to Sumit Chaudhary, 8,329
Equity Shares of face value ₹ 1 each to Rushina Shah, 5,467 Equity
120Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
Shares of face value ₹ 1 each to Amit Sethia, 8,147 Equity Shares of
face value ₹ 1 each to Vivek Krishna, 10,420 Equity Shares of face
value ₹ 1 each to Vikash Goyal, 8,496 Equity Shares of face value ₹
1 each to Kshitij Arora, 975 Equity Shares of face value ₹ 1 each to
Rishabh Sethi, 15,000 Equity Shares of face value ₹ 1 each to Tarun
Rajput, 5,730 Equity Shares of face value ₹ 1 each to Sandip Sadekar,
2,381 Equity Shares of face value ₹ 1 each to Jayesh Saraf, 9,35,121
Equity Shares of face value ₹ 1 each to Sameer Gandhi, 794 Equity
Shares of face value ₹ 1 each to Piyush Jain, 17,900 Equity Shares of
face value ₹ 1 each to Srikanth Rajasankar, 555 Equity Shares of face
value ₹ 1 each to Vijayendra Kudale, 2,385 Equity Shares of face
value ₹ 1 each to Padmanabh Badoni, 36,410 Equity Shares of face
value ₹ 1 each to Suket Murarka, 7,000 Equity Shares of face value ₹
1 each to Puneet Saraswat, 13,340 Equity Shares of face value ₹ 1
each to Vitthal Roomwal, 1,000 Equity Shares of face value ₹ 1 each
to Dipesh Zaveri, 85,104 Equity Shares of face value ₹ 1 each to
Rumit Dugar, 1,725 Equity Shares of face value ₹ 1 each to Nityanand
Chauhan, 6,000 Equity Shares of face value ₹ 1 each to Shivendra
Singh, 1,725 Equity Shares of face value ₹ 1 each to Abhay Kumar
Singh, 27,686 Equity Shares of face value ₹ 1 each to Kaushik Hariya
and 1,191 Equity Shares of face value ₹ 1 each to Gokul Kshirsagar.
February 6, 2025 185,559 1 1 Cash Allotment under ESOP 2014 8 92,700 Equity Shares of face value ₹ 1 each to Sudeep Nagar, 70,000
Equity Shares of face value ₹ 1 each to Vipin Sharma, 2,089 Equity
Shares of face value ₹ 1 each to Dibyendu Panda, 12,369 Equity
Shares of face value ₹ 1 each to Kunal Lagu, 4,100 Equity Shares of
face value of ₹ 1 each to Sheeja Nair, 1,096 Equity Shares of face
value ₹ 1 each to Diksha Singh, 2,650 Equity Shares of face value ₹ 1
each to Kaushik Hariya and 555 Equity Shares of face value ₹ 1 each
to Vilas Gurav.
July 4, 2025 100,224,63 1 N.A.(6) N.A. Allotment pursuant to the 138 7,755,220 Equity Shares of face value ₹1 to Sunil Kant Munjal,
7 conversion of 35,474,930 4,099,970 Equity Shares of face value ₹1 to Saama Capital II Ltd.,
Preference Shares to 16,832,970 Equity Shares of face value ₹1 to Accel India III
100,224,687 Equity Shares (Mauritius) Ltd., 4,071,580 Equity Shares of face value ₹1 to Peak
XV Partners Growth Investments IV, 7,072,980 Equity Shares of face
value ₹1 to Kalaari Capital Partners II LLC., 3,604,943 Equity Shares
of face value ₹1 to Steadview Capital Mauritius Limited, 4,467,160
Equity Shares of face value ₹1 to 360 One Special Opportunities Fund
- Series 12, 158,780 Equity Shares of face value ₹1 to 360 One Special
Opportunities Fund - Series 13, 285,810 Equity Shares of face value
121Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
₹1 to Trifecta Venture Debt Fund- III, 3,125,950 Equity Shares of face
value ₹1 to Vistra ITCL (India) Limited, 3,766,870 Equity Shares of
face value ₹1 to Accel India VII (Mauritius) Ltd., 2,938,120 Equity
Shares of face value ₹1 to RB Investments Pte. Ltd., 903,290 Equity
Shares of face value ₹1 to Kalaari Capital Partners Opportunity Fund,
LLC., 635,150 Equity Shares of face value ₹1 to 360 One Private
Equity Fund - Series 2, 95,270 Equity Shares of face value ₹1 to 360
One Large Value Fund - Series 1, 317,570 Equity Shares of face value
₹1 to 360 One Large Value Fund - Series 2, 95,270 Equity Shares of
face value ₹1 to 360 One Large Value Fund - Series 4, 1,111,490
Equity Shares of face value ₹1 to 360 One Large Value Fund - Series
5, 158,780 Equity Shares of face value ₹1 to 360 One Large Value
Fund - Series 10, 31,750 Equity Shares of face value ₹1 to 360 One
Large Value Fund - Series 9, 63,510 Equity Shares of face value ₹1
to 360 One Large Value Fund - Series 11, 158,780 Equity Shares of
face value ₹1 to 360 One Large Value Fund – Series 15, 95,270 Equity
Shares of face value ₹1 to 360 One Large Value Fund – Series 16,
793,070 Equity Shares of face value ₹1 to 360 One Large Value Fund
– Series 18, 95,270 Equity Shares of face value ₹1 to 360 One Large
Value Fund – Series 20, 2,061,160 Equity Shares of face value ₹1 to
Iron Pillar India Fund I, 3,430,210 Equity Shares of face value ₹1 to
Iron Pillar Fund I Ltd., 2,539,390 Equity Shares of face value ₹1 to
Ivycap Ventures Trust Fund II, 200,050 Equity Shares of face value
₹1 to Karan Bhagat, 12,850 Equity Shares of face value ₹1 to Cherry
A Mehta, 14,190 Equity Shares of face value ₹1 to Ashwathram,
28,370 Equity Shares of face value ₹1 to Ashok Mittal, 950 Equity
Shares of face value ₹1 to Sanguine Capital Financial Services
Limited, 168,290 Equity Shares of face value ₹1 to Fermont Capital
LLC., 28,380 Equity Shares of face value ₹1 to Samir Jain, 6,720
Equity Shares of face value ₹1 to True Lhamo, 14,090 Equity Shares
of face value ₹1 to Nayna Subir Chakrabarty, 14,090 Equity Shares
of face value ₹1 to Sanjay Chand 7,100 Equity Shares of face value
₹1 to R Soundararajan, 70,130 Equity Shares of face value ₹1 to
HDFC Securities Ltd., 7,100 Equity Shares of face value ₹1 to Vineet
Mittal, 9,230 Equity Shares of face value ₹1 to Atul Marwaha, 7,150
Equity Shares of face value ₹1 to Aruna Shrinagesh, 7,050 Equity
Shares of face value ₹1 to Sameer Gupta, 3,550 Equity Shares of face
value ₹1 to Namrata Datt, 350 Equity Shares of face value ₹1 to Atum
Capital Private Limited, 200 Equity Shares of face value ₹1 to Jaswant
122Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
Sokhi, 3,580 Equity Shares of face value ₹1 to Vinod Kumar
Bhaskaran, 200 Equity Shares of face value ₹1 to Surinder Singh
Sambi, 3,330 Equity Shares of face value ₹1 to Kamesh Pravin
Maniar, 14,090 Equity Shares of face value ₹1 to Sarita Handa, 14,090
Equity Shares of face value ₹1 to Suparna Handa, 6,430 Equity Shares
of face value ₹1 to Anushi Abhijit Vasa, 12,850 Equity Shares of face
value ₹1 to Shailesh Shivkumar Dalmia, 6,270 Equity Shares of face
value ₹1 to Chandrikaben Kishorkumar Joshi, 6,270 Equity Shares of
face value ₹1 to Kishorkumar Manilal Joshi, 3,080 Equity Shares of
face value ₹1 to Rasleen Ahuja, 12,320 Equity Shares of face value
₹1 to Donthi Naga Venkata Srikanth, 7,100 Equity Shares of face
value ₹1 to Promila Grover, 103,170 Equity Shares of face value ₹1
to Gaurav Deepak, 475,360 Equity Shares of face value ₹1 to Iron
Pillar II WH Ltd., 179,319 Equity Shares of face value ₹1 to Raveen
Sastry Vyakaranam, 41,780 Equity Shares of face value ₹1 to Saurabh
Mehta, 83,560 Equity Shares of face value ₹1 to Srinivas Anumolu,
521,330 Equity Shares of face value ₹1 to Japonica Holdings PTE
Ltd., 83,560 Equity Shares of face value ₹1 to Sujay Suresh Pawar,
83,560 Equity Shares of face value ₹1 to Nitin Rajput, 626,640 Equity
Shares of face value ₹1 to Ashoka PTE Ltd., 83,540 Equity Shares of
face value ₹1 to Ganesh Krishnan, 41,780 Equity Shares of face value
₹1 to Esha Parnami, 590,682 Equity Shares of face value ₹1 to
Deepinder Goyal, 31,757 Equity Shares of face value ₹1 to Stride
Ventures Debt Fund II, 31,757 Equity Shares of face value ₹1 to
Stride Ventures Debt Fund 3, 59,068 Equity Shares of face value ₹1
to Vijaya Raghavang, 3,425 Equity Shares of face value ₹1 to Pallavi
Jain, 4,795 Equity Shares of face value ₹1 to Srinivasdev Arakonda,
254,056 Equity Shares of face value ₹1 to Innoven Capital India Fund,
1,343,889 Equity Shares of face value ₹1 to Pratithi Growth Fund I,
236,272 Equity Shares of face value ₹1 to Twin And Bull
Opportunities Fund 1, 50,482 Equity Shares of face value ₹1 to
Upkaran Singh Chawla, 296,453 Equity Shares of face value ₹1 to
Innoven Capital India Private Limited, 3,425 Equity Shares of face
value ₹1 to D Jyothi Venkataramana, 31,756 Equity Shares of face
value ₹1 to Sankar Bora, 3,425 Equity Shares of face value ₹1 to Indra
Nath Bardhan, 29,534 Equity Shares of face value ₹1 to Sunil S
Mehta, 1,476,706 Equity Shares of face value ₹1 to Ivycap Ventures
Trust Fund III, 3,175,712 Equity Shares of face value ₹1 to IE Venture
Investment Fund II, 59,068 Equity Shares of face value ₹1 to Alteria
123Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
Capital Fund II -Scheme I, 222,297 Equity Shares of face value ₹1 to
Ashwin Prakash Kedia, 59,068 Equity Shares of face value ₹1 to
Nezone Enterprise Private Limited, 426,137 Equity Shares of face
value ₹1 to Oister India Scheme V, 1,246,909 Equity Shares of face
value ₹1 to NV Holdings Limited, 60,721 Equity Shares of face value
₹1 to Prabhushree Trading Private Limited, 1,476,706 Equity Shares
of face value ₹1 to Kamath Associates, 2,215,059 Equity Shares of
face value ₹1 to 360 One Large Value Fund- Series 13, 2,000 Equity
Shares of face value ₹1 to Priyanka Lalwani, 2,055 Equity Shares of
face value ₹1 to Krishna Kanth Annamraju, 1,476,706 Equity Shares
of face value ₹1 to 360 One Special Opportunities Fund - Series 11,
443,011 Equity Shares of face value ₹1 to Girnar Growth Ventures
LLP., 1,476,706 Equity Shares of face value ₹1 to Nksquared,
738,353 Equity Shares of face value ₹1 to 360 One Seed Ventures
Fund A- Series 2, 10,000 Equity Shares of face value ₹1 to Jayant
Sethi (HUF), 2,000 Equity Shares of face value ₹1 to Mahendra
Kumar Modi, 50,482 Equity Shares of face value ₹1 to Harbir
Dhingra, 3,425 Equity Shares of face value ₹1 to Karthik Gorlagunta,
738,353 Equity Shares of face value ₹1 to Viral Amal Parikh,
1,453,280 Equity Shares of face value ₹1 to Think Investments PCC.,
12,978 Equity Shares of face value ₹1 to Abhinav Singh Patel, 8,652
Equity Shares of face value ₹1 to Komal Chhajer, 500 Equity Shares
of face value ₹1 to Rajeev Kumar Muraka, 11,247 Equity Shares of
face value ₹1 to S S Santoshkumar, 51,905 Equity Shares of face
value ₹1 to Vaibhav Mehta, 35,000 Equity Shares of face value ₹1 to
Ramakant Sharma, , 500 Equity Shares of face value ₹1 to Ajay
Kumar Jain, 21,683 Equity Shares of face value ₹1 to Esya Capital
Advisors LLP., 5,000 Equity Shares of face value ₹1 to Nakul Nath,
11,802 Equity Shares of face value ₹1 to Prateek Jain, 8,651 Equity
Shares of face value ₹1 to Sanjay Gupta, 20,760 Equity Shares of face
value ₹1 to Ajay Singh Patel, 17,302 Equity Shares of face value ₹1
to Sachin Kumar Gupta, 8,651 Equity Shares of face value ₹1 to
Manoj Kumar Jain, 6,080,439 Equity Shares of face value ₹1 to MIH
Investment One B.V., 1,000 Equity Shares of face value ₹1 to Aum
Capital Market Private Limited, 3,000 Equity Shares of face value ₹1
to Nath Kripa Tradelink Private Limited, 29,604 Equity Shares of face
value ₹1 to Dinesh Solar India Private Limited, 34,604 Equity Shares
of face value ₹1 to Medha Sutwala, 8,651 Equity Shares of face value
₹1 to Aman Jain, 500 Equity Shares of face value ₹1 to Kwal Ventures
124Date of allotment Number of Face value Issue price Form of Nature of allotment Number Name of the allottee(s)
equity per equity per equity considerati of
shares share share on Allottees
allotted (₹) (₹)
LLP., 8,651 Equity Shares of face value ₹1 to Ratnesh Jain, 8,651
Equity Shares of face value ₹1 to Mukesh Laxmichand Mer, 17,302
Equity Shares of face value ₹1 to Narendrabhai Kantilal Patel,
116,787 Equity Shares of face value ₹1 to Apoorva Tripathi, 8,651
Equity Shares of face value ₹1 to Avijit Goel, 34,604 Equity Shares
of face value ₹1 to Bhupendra Kumar Sethi, 41,524 Equity Shares of
face value ₹1 to Mohamed Yousuff, 17,302 Equity Shares of face
value ₹1 to Dollyben Narendrabhai Patel, 17,302 Equity Shares of
face value ₹1 to Indu Sethi, 17,302 Equity Shares of face value ₹1 to
Rupa Mohanty..
* Certain information in either the resolution passed by the Board or form filing made by our Company for the purpose of the allotment has been incorrectly recorded by our Company inadvertently. For details, see
“Risk Factors - There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by our Company in the past. Consequently,
we may be subject to regulatory actions and penalties for any such non-compliance and our business, financial condition and reputation may be adversely affected.” on page 35.
(1) Our Company was incorporated on July 22, 2011 and the date of subscription to the Memorandum of Association was July 11, 2011.
(2) These Equity Shares were partly paid-up at the time of allotment and were subsequently made fully paid-up on June 27, 2022.
(3) Consideration was paid at the time of issuance of the Series E2 CCPS. See “- History of Preference Share capital of our Company” on page 126.
(4) Allotment of nine equity shares of face value of ₹ 10 each for each equity share of face value of ₹ 10 each, by way of bonus issue, to such holders of equity shares of our Company, whose names appear in the list
of beneficial owners on the record date, i.e. July 20, 2022.
(5) Consideration for such preference shares was partly paid-up at the time of allotment of Series E1 OCRPS and subsequently made fully paid-up on August 24, 2022.
(6) Consideration was paid at the time of issuance of the Preference Shares. See “- History of Preference Share capital of our Company” on page 126.
Secondary transactions
The following table sets forth the details of secondary transactions of Equity Shares of our Company by our Promoter and Selling Shareholders:
Date of transfer Name of transferor Name of transferee Number of equity Nature of consideration Face Value per Issue price/ transfer
shares transferred Equity Share (₹) price per Equity
Share (₹)
October 17, 2011 B M Manjunath Gaurav Singh Kushwaha 10 Cash 1 1
October 17, 2011 K. Ganesh Gaurav Singh Kushwaha 19,990 Cash 1 1
January 1, 2013 SVB Financial Group Saama Capital II, Ltd. 100 Cash 1 343.92
March 24, 2014 Gaurav Singh Kushwaha Bluestone Jewellery & 39,275 Cash 1 1
Lifestyle Employees
Share Trust
May 9, 2014 Vidya Nataraj Gaurav Singh Kushwaha 292,641 Cash 1 51.26
June 23, 2017 Iron Pillar Fund I Ltd New Growth Comtrade 40 Cash 1 824.05
Private Limited
July 12, 2017 New Growth Comtrade Iron Pillar India Fund I 25 Cash 1 996.41
Private Limited
125Date of transfer Name of transferor Name of transferee Number of equity Nature of consideration Face Value per Issue price/ transfer
shares transferred Equity Share (₹) price per Equity
Share (₹)
August 1, 2017 Iron Pillar Fund I Ltd Iron Pillar India Fund I 60 Cash 1 824.05
August 11, 2017 New Growth Comtrade Iron Pillar Fund I Ltd 40 Cash 1 996.41
Private Limited
February 2, 2018 New Growth Comtrade Iron Pillar Fund I Ltd 40 Cash 1 880.32
Private Limited
June 6, 2022 RNT Associates Private Sunil Kant Munjal (and 100 Cash 1 2,453.55
Limited other partners of Hero
enterprise Partner
ventures)
June 6, 2022 OBOR Capital PCC- Sunil Kant Munjal (and 100 Cash 1 2,453.55
Cell A other partners of Hero
enterprise Partner
ventures)
November 30, 2022 New Growth Comtrade Sunil Kant Munjal (and 300 Cash 1 245.36
Private Limited other partners of Hero
enterprise Partner
ventures)
December 16, 2022 New Growth Comtrade Sunil Kant Munjal (and 50 Cash 1 245.36
Private Limited other partners of Hero
enterprise Partner
ventures)
July 28, 2025 Accel India III Pratithi Growth Fund 690,000 Cash 1 578.00
(Mauritius) Ltd
* As certified by DVD & Associates, independent practicing company secretary pursuant to their certificate dated August 4, 2025.
B. History of Preference Share capital of our Company
The following table sets forth the history of the Preference Share capital of our Company:
Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
February 609,594 10 321.42 Cash 10 Equity 6,095,940 Further 2 457,246 Series A CCPS to Accel India III (Mauritius)
17, 2012 Shares for 1 issue Ltd and 152,348 Series A CCPS to SVB Financial Group
126Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
Series A
CCPS
July 15, 186,982 10 574.92 Cash 10 Equity 1,869,820 Further 2 93,491 Series B CCPS each to Accel India III
2013 Shares for 1 issue (Mauritius) Ltd and Saama Capital II, Ltd.
Series B
CCPS
March 24, 88,624 10 284.35 Cash 10 Equity 886,240 Further 1 Series B1 CCPS to Saama Capital II, Ltd.
2014 Shares for 1 issue
Series B1
CCPS
May 8, 274,140 10 382.88 Cash 10 Equity 2,741,400 Private 1 Series B2 CCPS to Kalaari Capital Partners II, LLC
2014 Shares for 1 placement
Series B2
CCPS
June 10, 128,207 10 458.63 Cash 10 Equity 1,282,070 Preferential 1 Series B3 CCPS to Accel India III (Mauritius) Ltd
2014 Shares for 1 Allotment
Series B3
CCPS
August 8, 517,038 10 382.88 Cash 10 Equity 5,170,380 Preferential 3 78,254 Series B2 CCPS to RNT Associates Private
2014 Shares for 1 Allotment Limited, 307,149 Series B2 CCPS to Accel India III
Series B2 (Mauritius) Ltd and 131,635 Series B2 CCPS to Saama
CCPS Capital II, Ltd.
August 21, 548,481 10 382.88 Cash 10 Equity 5,484,810 Preferential 1 Series B2 CCPS to Kalaari Capital Partners II, LLC
2014 Shares for 1 Allotment
Series B2
CCPS
July 10, 1,417,252 10 575.64 Cash 10 Equity 14,172,520 Preferential 9 55,243 Series C CCPS to Accel India III (Mauritius)
2015 Shares for 1 Allotment Ltd., 16,573 Series C CCPS to Saama Capital II Ltd and
Series C 38,670 Series C CCPS to Kalaari Capital Partners II,
CCPS LLC, 82,864 Series C CCPS to Accel India III
(Mauritius) Ltd, 66,291 Series C CCPS to Saama Capital
II Ltd, 182,301 Series C CCPS to Kalaari Capital
Partners II, LLC, 552,329 Series C CCPS to Accel
Growth III Holdings (Mauritius) Ltd, 312,595 Series C
127Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
CCPS to IvyCap Ventures Trust – Fund I and 110,386
Series C CCPS to DF International Private Partners
July 1, 382,159 10 824.05 Cash 10 Equity 3,821,590 Preferential 1 Series D CCPS to IIFL Seed Ventures Fund I (acting
2016 Shares for 1 Allotment through its investment manager – IIFL Asset
Series D Management Limited)
CCPS
July 4, 161,786 10 824.05 Cash 10 Equity 1,617,860 Preferential 1 Series D CCPS to Kalaari Capital Partners II, LLC
2016 Shares for 1 Allotment
Series D
CCPS
July 12, 404,465 10 824.05 Cash 10 Equity 4,044,650 Preferential 2 161,786 Series D CCPS to Accel Growth III Holdings
2016 Shares for 1 Allotment (Mauritius) Ltd and 242,679 Series D CCPS to Accel
Series D India III (Mauritius) Ltd
CCPS
July 28, 242,579 10 824.05 Cash 10 Equity 2,425,790 Preferential 1 Series D CCPS to RB Investments Pte Ltd
2016 Shares for 1 Allotment
Series D
CCPS
September 80,793 10 824.05 Cash 10 Equity 807,930 Preferential 1 Series D CCPS to IvyCap Ventures Trust – Fund 2
3, 2016 Shares for 1 Allotment
Series D
CCPS
September 80,893 10 824.05 Cash 10 Equity 808,930 Preferential 1 Series D CCPS to IvyCap Ventures Trust – Fund 2
21, 2016 Shares for 1 Allotment
Series D
CCPS
October 5, 426,572 10 824.05 Cash 10 Equity 4,265,720 Preferential 1 Series D CCPS to Iron Pillar Fund I Ltd
2016 Shares for 1 Allotment
Series D
CCPS
October 6, 161,686 10 824.05 Cash 10 Equity 1,616,860 Preferential 1 Series D CCPS to Kalaari Capital Partners Opportunity
2016 Shares for 1 Allotment Fund, LLC
Series D
CCPS
128Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
February 66,413 10 959.91 Cash 10 Equity 664,130 Preferential 1 Series D1 CCPS to Iron Pillar Fund I Ltd
21, 2018 Shares for 1 Allotment
Series D1
CCPS
February 66,413 10 959.91 Cash 10 Equity 664,130 Preferential 1 Series D1 CCPS to Accel India III (Mauritius) Ltd
22, 2018 Shares for 1 Allotment
Series D1
CCPS
February 26,921 10 959.91 Cash 10 Equity 269,210 Preferential 2 Series D1 CCPS to 10,317 Series D1 CCPS to Gaurav
26, 2018 Shares for 1 Allotment Deepak and 16,604 Series D1 CCPS to IIFL Seed
Series D1 Ventures Fund I
CCPS
March 2, 33,207 10 959.91 Cash 10 Equity 332,070 Preferential 1 Series D1 CCPS to Kalaari Capital Partners II, LLC
2018 Shares for 1 Allotment
Series D1
CCPS
March 9, 86,237 10 959.91 Cash 10 Equity 862,370 Preferential 1 Series D1 CCPS to OBOR Capital PCC Cell A
2018 Shares for 1 Allotment
Series D1
CCPS
March 28, 53,130 10 959.91 Cash 10 Equity 531,300 Preferential 1 Series D1 CCPS to Vistra ITCL (India) Limited, Trustee
2018 Shares for 1 Allotment of IvyCap Ventures Trust – Fund 2
Series D1
CCPS
May 10, 16,829 10 959.91 Cash 10 Equity 168,290 Preferential 1 Series D1 CCPS to Fermont Capital LLC
2018 Shares for 1 Allotment
Series D1
CCPS
October 6, 33,665 10 959.91 Cash 10 Equity 336,650 Preferential 1 Series D1 CCPS to RB Investment Pte Ltd.
2018 Shares for 1 Allotment
Series D1
CCPS
December 34,050 10 959.91 Cash 10 Equity 340,500 Preferential 1 Series D1 CCPS to RB Investment Pte Ltd.
4, 2018 Shares for 1 Allotment
129Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
Series D1
CCPS
January 29, 54,692 10 959.91 Cash 10 Equity 546,920 Preferential 1 Series D2 CCPS to Iron Pillar Fund I Ltd
2019 Shares for 1 Allotment
Series D2
CCPS
January 30, 10,417 10 959.91 Cash 10 Equity 104,170 Preferential 1 Series D2 CCPS to Saama Capital II, Ltd.
2019 Shares for 1 Allotment
Series D2
CCPS
February 2, 10,417 10 959.91 Cash 10 Equity 104,170 Preferential 1 Series D2 CCPS to Vistra ITCL (India) Limited, Trustee
2019 Shares for 1 Allotment of IvyCap Ventures Trust – Fund 2
Series D2
CCPS
February 5, 54,692 10 959.91 Cash 10 Equity 546,920 Preferential 1 Series D2 CCPS to Accel India III (Mauritius) Ltd
2019 Shares for 1 Allotment
Series D2
CCPS
June 3, 32,815 10 959.91 Cash 10 Equity 328,150 Preferential 1 Series D2 CCPS to Accel India III (Mauritius) Ltd
2019 Shares for 1 Allotment
Series D2
CCPS
July 19, 10,417 10 959.91 Cash 10 Equity 104,170 Preferential 1 Series D2 CCPS to Vistra ITCL (India) Limited, Trustee
2019 Shares for 1 Allotment of IvyCap Ventures Trust – Fund 2
Series D2
CCPS
July 30, 15,626 10 959.91 Cash 10 Equity 156,260 Preferential 1 Series D2 CCPS to RB Investments Pte Ltd
2019 Shares for 1 Allotment
Series D2
CCPS
September 41,670 10 959.91 Cash 10 Equity 416,700 Preferential 1 Series D2 CCPS to Iron Pillar Fund I Ltd
25, 2019 Shares for 1 Allotment
Series D2
CCPS
130Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
September 37,099 10 959.91 Cash 10 Equity 370,990 Preferential 1 Series D2 CCPS to Accel India III (Mauritius) Ltd
26, 2019 Shares for 1 Allotment
Series D2
CCPS
October 23, 31,252 10 959.91 Cash 10 Equity 312,520 Preferential 1 Series D2 CCPS to Iron Pillar Fund I Ltd
2019 Shares for 1 Allotment
Series D2
CCPS
October 24, 19,324 10 959.91 Cash 10 Equity 193,240 Preferential 2 15,626 Series D2 CCPS to Saama Capital II, Ltd. and
2019 Shares for 1 Allotment 3,698 Series D2 CCPS to Accel India III (Mauritius) Ltd
Series D2
CCPS
October 31, 25,210 10 959.91 Cash 10 Equity 252,100 Preferential 2 14,793 Series D2 CCPS to Kalaari Capital Partners II,
2019 Shares for 1 Allotment LLC and 10,417 Series D2 CCPS to Vistra ITCL (India)
Series D2 Limited, Trustee of IvyCap Ventures Trust Fund 2
CCPS
November 15,626 10 959.91 Cash 10 Equity 156,260 Preferential 1 Series D2 CCPS to IIFL Seed Ventures Fund I
15, 2019 Shares for 1 Allotment
Series D2
CCPS
January 7, 110,754 10 959.91 Cash 10 Equity 1,107,540 Preferential 1 Series D3 CCPS to Avanz EM Partnerships Fund II, SPC
2020 Shares for 1 Allotment*
Series D3
CCPS
May 29, 11,807 10 959.91 Cash 10 Equity 118,070 Preferential 1 Series E CCPS to Kalaari Capital Partners II, LLC
2020 Shares for 1 Allotment
Series E
CCPS
June 10, 106,267 10 959.91 Cash 10 Equity 1,062,670 Preferential 3 59,037 Series E CCPS to Accel India III (Mauritius) Ltd,
2020 Shares for 1 Allotment 39,358 Series E CCPS to Accel Growth III Holdings
Series E (Mauritius) Ltd and 7,872 Series E CCPS to Saama
CCPS Capital II, Ltd.
June 20, 35,422 10 959.91 Cash 10 Equity 354,220 Preferential 3 11,807 Series E CCPS to Iron Pillar Fund I Ltd, 15,743
2020 Shares for 1 Allotment Series E CCPS to IIFL Seed Ventures Fund I and 7,872
131Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
Series E Series E CCPS to Vistra ITCL (India) Limited, Trustee
CCPS of IvyCap Ventures Trust Fund 2
July 6, 7,292 10 959.91 Cash 10 Equity 72,920 Preferential 1 7,292 Series E1 OCRPS were allotted to Innoven Capital
2021 Shares for 1 Allotment(2) India Private Limited
Series E1
OCRPS
November 141,668 10 1,200 Cash 5.013 710,200 Preferential 3 125,000 Series E2 CCPS to Accel India III (Mauritius)
19, 2021 Equity Allotment Ltd, 8,334 Series E2 CCPS each to Saurabh Mehta and
Share for 1 Esha Parnami
Series E2
CCPS
December 129,172 10 1,200 Cash 5.013 647,540 Preferential 5 62,500 Series E2 CCPS to Japonica Holdings Pte Ltd and
27, 2021 Equity Allotment 16,668 Series E2 CCPS each to Ganesh Krishnan,
Share for 1 Brainstorm Capital, Nitin Rajput and SAMA Family
Series E2 Trust
CCPS
January 24, 125,000 10 1,200 Cash 5.013 626,640 Preferential 1 Series E2 CCPS to Ashoka Pte Ltd.
2022 Equity Allotment
Share for 1
Series E2
CCPS
March 9, 15,626 10 959.91 Cash 10 Equity 156,260 Conversion 1 Series E CCPS to Raveen Sastry
2022 Shares for 1 of
Series E Debenture(1)
CCPS
May 12, 250,658 10 2,992.13 Cash 10 Equity 2,506,580 Preferential 1 Series F CCPS to Mr. Sunil Kant Munjal and other
2022 Shares for 1 Allotment partners of Messrs Hero Enterprise Partner Ventures
Series F
CCPS
September 11,114,992 10 314.89 Cash 1 Equity 11,114,992 Preferential 6 3,175,712 Series G CCPS to IE Venture Investment
28, 2023 Share for 1 Allotment Fund II, a scheme of Info Edge Capital, 1,587,856 Series
Series G G CCPS each to Partners of NKSquared, 360 One
CCPS Special Opportunities Fund Series 11 and Partners of
Kamath Associate, 2,381,784 Series G CCPS to 360 One
132Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
Large Value Fund – Series 13 and 793,928 Series G
CCPS to 360 One Seed Ventures Fund – Series 2
October 30, 2,159,482 10 314.89 Cash 1 Equity 2,159,482 Preferential 8 635,142 Series G CCPS to Deepinder Goyal, 63,514
2023 Share for 1 Allotment Series G CCPS each to Vijayaraghavan G, Nezone
Series G Enterprise Private Limited, Alteria Capital Fund – II
CCPS Scheme I (acting through its trustee, Orbis Trusteeship
Services Private Limited), 31,757 Series G CCPS each
to Stride Ventures Debt Fund II, Stride Ventures Debt
Fund III and Sunil S Mehta and 1,238,527 Series G
CCPS to IvyCap Ventures Trust Fund – III
November 1,397,313 10 314.89 Cash 1 Equity 1,397,313 Preferential 3 793,928 Series G CCPS to Pratithi Investment Trust
6, 2023 Share for 1 Allotment acting through its trustee S. Gopalakrishnan, 349,329
Series G Series G CCPS to IvyCap Ventures Trust Fund – III and
CCPS 254,056 Series G CCPS to Twin and Bull Opportunities
Fund-1 Fund – Category II AIF registered with SEBI
December 1,453,864 10 314.89 Cash 1 Equity 1,453,864 Preferential 4 476,356 Series G CCPS to Girnar Growth Ventures LLP,
13, 2023 Share for 1 Allotment 793,928 Series G CCPS to Partnerships of OHM
Series G Enterprises (acting through any of its partners), 158,785
CCPS Series G CCPS to Ashwin Prakash Kedia and 24,795
Series G CCPS to Raveen Sastry
December 1,340,763 10 314.89 Cash 1 Equity 1,340,763 Preferential 1 Series G CCPS to NV Holdings Limited
22, 2023 Share for 1 Allotment
Series G
CCPS
March 26, 1,103,670 10 314.89 Cash 1 Equity 1,103,670 Preferential 6 722,590 Series G CCPS to Innoven Capital India Private
2024 Share for 1 Allotment Limited, 254,056 Series G CCPS to Innoven Capital
Series G India Fund, 15,878 Series G CCPS to Harbir Dhingra and
CCPS Upkaran Singh Chawla, 31, 756 Series G CCPS to
Sankar Bora and 63,512 Series G CCPS to Ashwin Kedia
March 27, 95,271 10 314.89 Cash 1 Equity 95,271 Preferential 1 Series G CCPS to Prabhushree Trading Private Limited
2024 Share for 1 Allotment
Series G
CCPS
September 3,442,899 1 578.00 Cash 1 Equity 3,442,899 Preferential 3 1,384,083 Series H CCPS to Steadview Capital
10, 2024 Share for 1 Allotment Mauritius Limited, 1,453,280 Series H CCPS to Think
133Date of Number of Face Issue Form of Conversion Number of Nature of Number Name of the allottee
allotment preference Value per price per consideration Ratio Equity allotment of
shares preference preference (Equity Shares to Allotees
allotted share share Shares: be allotted /
(₹) (₹) Preference to be
Shares) allotted
post
conversion
Series H Investments PCC and 605,536 Series H CCPS to Pratithi
CCPS Growth Fund 1
September 6,288,449 1 578.00 Cash 1 Equity 6,288,449 Preferential 2 6,080,439 Series H CCPS to MIH Investments One B.V.
14, 2024 Share for 1 Allotment and 208,010 Series H CCPS to Japonica Holdings Pte.
Series H Ltd.
CCPS
September 649,274 1 578.00 Cash 1 Equity 649,274 Preferential 26 21,683 Series H CCPS to Esya Capital Advisors LLP,
20, 2024 Share for 1 Allotment 35,000 Series H CCPS to Ramakant Sharma, 8,651
Series H Series H CCPS to Ratnesh Jain, 8,651 Series H CCPS to
CCPS Sanjay Gupta, 8,651 Series H CCPS to Avijit Goel, 8,651
Series H CCPS to Aman Jain, 8,651 Series H CCPS to
Manoj Kumar Jain, 34,604 Series H CCPS to Bhupendra
Kumar Sethi, 17,302 Series H CCPS to Indu Sethi,
17,302 Series H CCPS to Dolly Ben Narendrabhai Patel,
17,302 Series H CCPS to Narendrabhai Kantilal Patel,
116,787 Series H CCPS to Apoorva Tripathi, 8,651
Series H CCPS to Mukesh Lakshmi Chand Mer, 11,247
Series H CCPS to SS Santosh Kumar, 17,302 Series H
CCPS to Prateek Jain, 34,604 Series H CCPS to Medha
Sutwala, 51,905 Series H CCPS to Vaibhav Mehta,
34,604 Series H CCPS to Dinesh Solar India Private
Limited, 17,302 Series H CCPS to Sachin Kumar Gupta,
41,524 Series H CCPS to Mohamed Yousuff, 34,604
Series H CCPS to Upkaran Chawla, 34,604 Series H
CCPS to Harbir Singh Dhingra, 17,302 Series H CCPS
to Rupa Mohanty, 20,760 Series H CCPS to Ajay Singh
Patel, 12,978 Series H CCPS to Abhinav Patel and 8,652
Series H CCPS to Komal Chhajer
* Certain information in either the resolution passed by the Board or form filing made by our Company for the purpose of the allotment has been incorrectly recorded by our Company inadvertently. For details, see
“Risk Factors - There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by our Company in the past. Consequently,
we may be subject to regulatory actions and penalties for any such non-compliance and our business, financial condition and reputation may be adversely affected.” on page 35.
(1) Allotment was made upon conversion of 1,500,000 secured and unlisted cumulative optionally convertible redeemable debentures (“Debentures”) which were issued on April 26, 2019. Pursuant to the special
resolution dated March 2, 2022, the Shareholders of the Company ratified the Supplementary Debenture Agreement dated March 11, 2020 executed between our Company and Raveen Sastry, and extended the
conversion of the Debentures by a period of two years.
(2) Consideration for such preference shares was partly paid-up at the time of allotment of Series E1 OCRPS and subsequently made fully paid-up on August 24, 2022.
(3) Consideration for such preference shares was partly paid-up at the time of allotment.
134As on the date of this Red Herring Prospectus, our Company has no outstanding Preference Shares.
Secondary transactions
The following table sets forth the details of secondary transactions of Preference Shares of our Company by the Selling Shareholders. Our Promoter has not undertaken any
secondary transactions of Preference Shares.
Date of Name of transferor Name of transferee Number of Preference Nature of Face Value per Issue price/ transfer price
transfer Shares transferred consideration preference share (₹) per preference share (₹)
January 25, SVB Financial Group Saama Capital II Ltd 152,348 Cash 10 344.01
2013
June 23, 2017 Iron Pillar Fund I Ltd New Growth Comtrade Private 178,347 Cash 10 824.05
Limited
July 12, 2017 New Growth Comtrade Iron Pillar India Fund I 80,232 Cash 10 996.41
Private Limited
August 1, Iron Pillar Fund I Ltd Iron Pillar India Fund I 248,225 Cash 10 824.05
2017
August 11, New Growth Comtrade Iron Piller Fund I Ltd 162,407 Cash 10 996.41
2017 Private Limited
February 2, New Growth Comtrade Iron Piller Fund I Ltd 178,347 Cash 10 880.32
2018 Private Limited
June 6, 2022 Saama Capital II, Ltd. Sunil Kant Munjal (and other 172,880 Cash 10 2,453.55
partners of Hero Enterprise Partner
Ventures)
June 6, 2022 RNT Associates Private Sunil Kant Munjal (and other 78,254 Cash 10 2,453.55
Limited partners of Hero Enterprise Partner
Ventures)
June 6, 2022 OBOR Capital PCC- Cell Sunil Kant Munjal (and other 86,237 Cash 10 2,453.55
A partners of Hero Enterprise Partner
Ventures)
November 30, New Growth Comtrade Sunil Kant Munjal (and other 139,520 Cash 10 2,453.55
2022 Private Limited partners of Hero Enterprise Partner
Ventures)
November 30, IIFL Seed Ventures Fund I Sunil Kant Munjal (and other 47,973 Cash 10 2,453.55
2022 partners of Hero Enterprise Partner
Ventures)
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 9,527 Cash 10 3,148.90
2024 1
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 31,757 Cash 10 3,148.90
2024 2
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 9,527 Cash 10 3,148.90
2024 4
135Date of Name of transferor Name of transferee Number of Preference Nature of Face Value per Issue price/ transfer price
transfer Shares transferred consideration preference share (₹) per preference share (₹)
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 13,113 Cash 10 3,148.90
2024 5
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 3,175 Cash 10 3,148.90
2024 9
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 15,878 Cash 10 3,148.90
2024 10
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 6,351 Cash 10 3,148.90
2024 11
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 15,878 Cash 10 3,148.90
2024 15
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 9,527 Cash 10 3,148.90
2024 16
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 79,307 Cash 10 3,148.90
2024 18
February 20, Iron Pillar Fund I Ltd 360 One Large Value Fund – Series 9,527 Cash 10 3,148.90
2024 20
February 20, Iron Pillar India Fund I. 360 One Private Equity Fund – Series 4,300 Cash 10 3,148.90
2024 2
February 20, Iron Pillar India Fund I 360 One Large Value Fund – Series 98,036 Cash 10 3,148.90
2024 5
February 20, Iron Pillar India Fund I Karan Bhagat 20,005 Cash 10 3,148.90
2024
September 2, Kalaari Capital Partners II, Peak XV Partners Growth 360,986 Cash 10 5,403.30
2024 LLC Investment IV
September 2, Kalaari Capital Partners Peak XV Partners Growth 46,172 Cash 10 5,403.30
2024 Opportunity Fund, LLC Investment IV
September 26, Kalaari Capital Partners II, Steadview Capital Mauritius Limited 1,96,901 Cash 10 5,403.30
2024 LLC
September 26, Kalaari Capital Partners Steadview Capital Mauritius Limited 25,185 Cash 10 5,403.30
2024 Opportunity Fund, LLC
* As certified by DVD & Associates, independent practicing company secretary pursuant to their certificate dated August 4, 2025.
Our Company is in compliance with the Companies Act, 1956 and Companies Act, 2013, to the extent applicable, with respect to issuance of Equity Shares and Preference
Shares from the date of incorporation of our Company till the date of filing of this Red Herring Prospectus.
136C. Equity Shares issued by way of bonus issue or for consideration other than cash or out of revaluation
reserves
Except as disclosed below, our Company has not issued any Equity Shares through bonus issue or for
consideration other than cash or out of revaluation of reserves since incorporation.
Date of allotment Number of Face value Issue price Reason for Benefits accrued
equity shares per equity per equity allotment(1) to our Company
allotted share (₹) share (₹)
August 3, 2022 1,923,768 10 NA Bonus issue in the NA
ratio of nine equity
share for every
equity share held*
* Allotment of nine equity shares of face value of ₹ 10 each for each equity share of face value of ₹ 10 each, by way of bonus issue, to such
holders of equity shares of our Company, whose names appear in the list of beneficial owners on the record date, i.e., July 20, 2022.
(1) For details, see “Capital Structure - Share Capital History” on page 118.
D. Issue of Equity Shares pursuant to schemes of arrangement
As of the date of this Red Herring Prospectus, our Company has not allotted any Equity Shares pursuant to any
scheme of arrangement approved under Sections 391-394 of the Companies Act, 1956 or Sections 230-234 of the
Companies Act, 2013, as applicable.
E. Issue of securities at a price lower than the Offer Price in the one year preceding the date of this Red
Herring Prospectus
Except as disclosed in “– Notes to the capital structure – Share Capital History” above, our Company has not
issued any equity shares which may be lower than the Offer Price during the period of one year preceding the date
of this Red Herring Prospectus.
F. History of build-up of Promoter’s shareholding and lock-in of Promoter’s shareholding including
Promoter’s contribution
As on the date of this Red Herring Prospectus, our Promoter, Gaurav Singh Kushwaha, in aggregate holds
24,465,127 Equity Shares of face value of ₹ 1 each, respectively, which constitutes 18.06 % of the issued,
subscribed and paid-up Equity Share capital of our Company (or 17.70% of the issued, subscribed and paid-up
Equity Share capital of our Company on a Fully Diluted Basis).
G. Build-up of Promoter’s shareholding in our Company
Set forth below is the build-up of equity shareholding of our Promoter, Gaurav Singh Kushwaha, since the
incorporation of our Company:
Gaurav Singh Kushwaha
Date of Number of Face Issue Nature of Nature of transaction % of the % of the % of the
allotment Equity value price/ considera pre-Offer pre-Offer post-
/ transfer Shares per transfer tion Equity Equity Offer
allotted / Equity price per Share Share Equity
transferre Share (₹) Equity capital capital on Share
d Share (₹) a Fully capital
Diluted
Basis
October 228,571 1 8.75 Cash Further issue 0.17 0.17 [●]
17, 2011
October 10 1 1 Cash Transfer of 10 Equity Negligible Negligible [●]
17, 2011 Shares of face value of ₹
1 each from B M
Manjunath to Gaurav
Singh Kushwaha
October 19,990 1 1 Cash Transfer of 19,990 0.01 0.01 [●]
17, 2011 Equity Shares of face
value of ₹ 1 each from
137Date of Number of Face Issue Nature of Nature of transaction % of the % of the % of the
allotment Equity value price/ considera pre-Offer pre-Offer post-
/ transfer Shares per transfer tion Equity Equity Offer
allotted / Equity price per Share Share Equity
transferre Share (₹) Equity capital capital on Share
d Share (₹) a Fully capital
Diluted
Basis
K. Ganesh to Gaurav
Singh Kushwaha
March 24, (39,275) 1 1 Cash Transfer of 39,275 (0.03) (0.03) [●]
2014 Equity Shares of face
value of ₹ 1 each from
Gaurav Singh
Kushwaha to Bluestone
Jewellery and Lifestyle
Employees Share Trust
May 9, 292,641 1 51.26 Cash Transfer of 292,641 0.22 0.21 [●]
2014 Equity Shares of face
value of ₹ 1 each from
Vidya Nataraj to Gaurav
Singh Kushwaha
February 893,063 1 102 Cash Rights issue* 0.66 0.65 [●]
16, 2022
Pursuant to the Board resolution dated July 11, 2022, and the Shareholders’ resolution dated July 20, 2022, the face value of
the equity shares of our Company was consolidated from ₹ 1.00 each to ₹ 10.00 each. Accordingly, the authorised share
capital comprising of 3,700,000 equity shares of ₹ 1.00 each were consolidated into 370,000 Equity Shares of ₹ 10.00 each.
Accordingly, 1,395,000 paid-up equity shares of face value of ₹ 1 each held by Gaurav Singh Kushwaha were consolidated
into 139,503 Equity Shares of face value of ₹10 each.**
August 3, 1,255,527 10 NA NA Bonus issue 0.93 0.91 [●]
2022
Pursuant to the Board resolution dated August 3, 2022, and the Shareholders’ resolution dated August 9, 2022, the face value
of the equity shares of our Company was sub-divided from ₹ 10.00 each to ₹ 1.00 each. Accordingly, 1,395,030 paid-up
equity shares of face value of ₹ 10 each held by Gaurav Singh Kushwaha were split into 13,950,300 Equity Shares of face
value of ₹ 1 each.***
August 9,215,127 1 34 Cash Rights issue 6.80 6.67 [●]
13, 2024
December 1,300,000 1 578 Cash Private placement 0.96 0.94 [●]
2, 2024
TOTAL 24,465,127 18.06 17.70 [●]
* These Equity Shares were partly paid-up at the time of allotment and were subsequently made fully paid-up on June 27, 2022.
** Pursuant to Shareholders resolution dated July 20, 2022, fractional Equity Shares were vested with our Promoter, who was entitled to
realize the value and distribute to the Shareholders.
*** Our Promoter transferred aggregate of 300 fractional Equity Shares, including 50 Equity Shares to New Growth Comtrade Private
Limited, 50 Equity Shares to Iron Pillar India Fund I, 80 Equity Shares to Ganesh Krishnan, 60 Equity Shares to Srinivas Anumolu and
60 Equity Shares to Bluestone Jewellery and Lifestyle Management Trust. This resulted in Gaurav Singh Kushwaha holding 10.10% of
the pre-Offer Equity Share capital on a Fully Diluted Basis.
Except as disclosed below, as on the date of this Red Herring Prospectus, none of the Equity Shares held by our
Promoter are pledged or are otherwise encumbered.
Sr. No. Name of Shareholder Number of equity shares
1. Gaurav Singh Kushwaha 9,215,127*
* Our Promoter, Gaurav Singh Kushwaha, has pledged up to 9,215,127 Equity Shares, aggregating up to 6.80 % of the pre-Offer paid-
up Equity Share capital (or 37.67% of the shareholding held by Gaurav Singh Kushwaha), in favour of 360 One Prime Limited, as security
for availing loan. These pledged shares will be locked-in for a period of six-months from the date of Allotment, in accordance with Regulation
16 (b) of the SEBI ICDR Regulations.
H. Shareholding of our Promoter and the members of our Promoter Group
Set forth below is the equity shareholding of our Promoter and members of our Promoter Group:
138Sr. Name of shareholder Pre-Offer Post-Offer
No. No. of equity Percentage of No. of equity Percentage of
shares pre-Offer capital shares post-Offer capital
on a Fully Diluted
Basis*
Promoter
1. Gaurav Singh Kushwaha 24,465,127 17.70 [●] [●]
Promoter Group
2. Arpita Tomar 296,850 0.21 [●] [●]
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by shareholders, assuming
the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
I. Details of Promoter’s contribution locked in for eighteen months
Pursuant to Regulations 14 and 16 of the SEBI ICDR Regulations, an aggregate of 20% of the fully diluted post-
Offer Equity Share capital of our Company held by our Promoter (assuming full conversion of the vested options,
if any, under the ESOP 2014 ) shall be considered as minimum promoter’s contribution and locked-in for a period
of eighteen (18) months from the date of Allotment (“Promoter’s Contribution”). Our Promoter’s shareholding
in excess of the Promoter’s Contribution shall be locked in for a period of six (6) months from the date of
Allotment.
As on the date of this Red Herring Prospectus, our Promoter, Gaurav Singh Kushwaha holds 24,465,127 Equity
Shares of face value of ₹ 1 each. Out of the aggregate shareholding of our Promoter, 10,515,127 Equity Shares
were acquired during the one year preceding the Draft Red Herring Prospectus at a price which may be lower than
the Offer Price.
While, as on the date of the Red Herring Prospectus, our Promoter holds 13,950,000 Equity Shares aggregating
to more than 10% pre-Offer paid-up equity share capital of our Company (on a Fully-Diluted Basis) which is
eligible to be included as part of minimum Promoter’s Contribution, upon Allotment pursuant to fresh issue his
shareholding that is eligible to be contributed towards minimum Promoter’s Contribution may constitute less than
10% of the post-Offer paid-up equity share capital of our Company (on a Fully-Diluted Basis), which is less than
minimum eligible shareholding required to be held by a promoter for complying with the minimum promoter’s
contribution in accordance with Regulation 14 of the SEBI ICDR Regulations.
Accordingly, in terms of Regulation 15 of the SEBI ICDR Regulations, out of the 10,515,127 Equity Shares, our
Promoter, Gaurav Singh Kushwaha has agreed to deposit the difference between the (i) Cap Price and (ii) the
acquisition price of such number of Equity Shares, which were acquired by our Promoter at a price lower than the
Offer Price (“PC Shortfall Amount”), such that our Promoter, Gaurav Singh Kushwaha complies with the
minimum Promoter’s Contribution requirement.
Our Promoter, Gaurav Singh Kushwaha, will deposit an amount equivalent to the PC Shortfall Amount in a
designated escrow account at least one day prior to the Bid/Offer Opening Date and will be utilised in accordance
with the Regulation 15(1)(b)(i) of the SEBI ICDR Regulations. In the event that the Offer Price is lower than the
Cap Price, the difference between the Offer Price and the Cap Price lying to the credit of the escrow account will
be refunded to our Promoter.
Since the post-Offer shareholding of the Promoter eligible for minimum Promoter’s Contribution shall be less
than 20% of post-Offer Equity Share capital of our Company (assuming full conversion of the vested options,
under the ESOP 2014 and outstanding Preference Shares); in accordance with Regulation 14 of the SEBI ICDR
Regulations, nine of the Shareholders of our Company have agreed to contribute towards the shortfall in
Promoter’s Contribution by way of their consent letters in the following manner, subject to a maximum aggregate
contribution of 10% of the post-Offer paid-up equity share capital of our Company:
Name of the Shareholders Date of the consent letter Number of Equity Shares
Accel India III (Mauritius) Ltd December 2, 2024 [●]
IvyCap Ventures Trust Fund III December 4, 2024 [●]
IvyCap Ventures Trust Fund II December 4, 2024 [●]
Iron Pillar Fund I Ltd December 3, 2024 [●]
Iron Pillar India Fund I December 3, 2024 [●]
IE Venture Investment Fund II December 3, 2024 [●]
360 One Large Value Fund - Series 13 December 10, 2024 [●]
139Name of the Shareholders Date of the consent letter Number of Equity Shares
360 One Special Opportunities Fund December 2, 2024 [●]
Series 11
360 One Seed Ventures Fund - Series 2 December 2, 2024 [●]
The aforementioned Equity Shares are collectively referred to as the “PC Shortfall Shares”. (Numbers have been
intentionally left blank and will be filled in once the Offer Price is finalised in the Prospectus to be filed with the
RoC.)
The Shareholders contributing towards the PC Shortfall Shares in compliance with Regulation 14 of the SEBI
ICDR Regulations, are not, and have not been at any time, identified as a Promoter of our Company. These
Shareholders shall not be identified as our Promoters pursuant to their contribution towards the PC Shortfall
Shares in the manner set above.
Our Promoter, Gaurav Singh Kushwaha and our Shareholders, Accel India III (Mauritius) Ltd, IvyCap Ventures
Trust Fund – III, IvyCap Ventures Trust Fund II, Iron Pillar Fund I Ltd, Iron Pillar India Fund I, IE Venture
Investment Fund II, 360 One Large Value Fund - Series 13, 360 One Special Opportunities Fund Series 11, 360
One Seed Ventures Fund - Series 2, contributing PC Shortfall Shares to meet minimum Promoter’s Contribution
have given their consent, pursuant to their letters, as set out above, to include such number of Equity Shares held
by them, in aggregate, as may constitute 20% of the fully diluted post-Offer Equity Share capital of our Company
as Promoter’s Contribution and in accordance with Regulation 14 of the SEBI ICDR Regulations.
Our Promoter, Gaurav Singh Kushwaha and our Shareholders, Accel India III (Mauritius) Ltd, IvyCap Ventures
Trust Fund – III, IvyCap Ventures Trust Fund II, Iron Pillar Fund I Ltd, Iron Pillar India Fund I, IE Venture
Investment Fund II, 360 One Large Value Fund - Series 13, 360 One Special Opportunities Fund Series 11, 360
One Seed Ventures Fund - Series 2 have agreed not to sell, transfer, create any pledge, lien or otherwise encumber
in any manner the Promoter’s Contribution from the date of the Draft Red Herring Prospectus, until the expiry of
the lock-in period specified above, or for such other time as required under SEBI ICDR Regulations, except in
accordance with applicable law, including the SEBI ICDR Regulations.
Details of Promoter’s Contribution (including the PC Shortfall Shares) to be locked in for a period of 18 months
from the date of Allotment are as provided below*:
Name of Date of Nature of No. of No. of Face Issue / % of the % of the
Promoter/ allotment/ transaction Equity Equity value acquisition fully fully
Shareholder transfer and Shares Shares per price per diluted diluted
when made allotted/ locked Equity Equity Share pre-Offer post-Offer
fully paid-up# received in** Share (₹) paid-up paid-up
(₹) Capital Capital
Promoter
Gaurav Singh [●] [●] [●] [●] [●] [●] [●] [●]
Kushwaha
Shareholders
Accel India III [●] [●] [●] [●] [●] [●] [●] [●]
(Mauritius) Ltd
IvyCap [●] [●] [●] [●] [●] [●] [●] [●]
Ventures Trust
Fund - III
IvyCap [●] [●] [●] [●] [●] [●] [●] [●]
Ventures Trust
Fund II
Iron Pillar Fund [●] [●] [●] [●] [●] [●] [●] [●]
I Ltd
Iron Pillar India [●] [●] [●] [●] [●] [●] [●] [●]
Fund I
IE Venture [●] [●] [●] [●] [●] [●] [●] [●]
Investment
Fund II
360 One Large [●] [●] [●] [●] [●] [●] [●] [●]
Value Fund -
Series 13
360 One Special [●] [●] [●] [●] [●] [●] [●] [●]
Opportunities
Fund Series 11
140Name of Date of Nature of No. of No. of Face Issue / % of the % of the
Promoter/ allotment/ transaction Equity Equity value acquisition fully fully
Shareholder transfer and Shares Shares per price per diluted diluted
when made allotted/ locked Equity Equity Share pre-Offer post-Offer
fully paid-up# received in** Share (₹) paid-up paid-up
(₹) Capital Capital
360 One Seed [●] [●] [●] [●] [●] [●] [●] [●]
Ventures Fund -
Series 2
# All Equity Shares were fully paid-up on the respective dates of allotment or acquisition, as the case may be, of such Equity Shares except
equity shares issued on February 16, 2022, which were subsequently made fully paid-up on June 27, 2022.
* To be included in the Prospectus.
** Subject to finalisation of Basis of Allotment.
The Equity Shares that are being locked-in for computation of Promoter’s Contribution are not and will not be
ineligible under Regulation 15 of the SEBI ICDR Regulations. In particular, these Equity Shares do not and shall
not consist of:
(i) Equity Shares acquired during the three immediately preceding years from the date of this Red Herring
Prospectus (a) for consideration other than cash and revaluation of assets or capitalisation of intangible
assets, or (b) as a result of bonus shares issued by utilization of revaluation reserves or unrealised profits or
from bonus issue against Equity Shares which are otherwise ineligible for computation of Promoter’s
Contribution;
(ii) Equity Shares acquired during the immediately preceding one year from the date of this Red Herring
Prospectus, at a price lower than the price at which the Equity Shares are being offered to the public in the
Offer;
(iii) Our Company has not been formed by the conversion of one or more partnership firms or a limited liability
partnership firm into a company and hence, no Equity Shares have been issued in the one year immediately
preceding the date of this Red Herring Prospectus pursuant to conversion from a partnership firm; and
(iv) The Equity Shares held by our Promoter that are subject to any pledge or any other form of encumbrance.
(v) Accel India III (Mauritius) Ltd, IvyCap Ventures Trust Fund – III, IvyCap Ventures Trust Fund II, Iron
Pillar Fund I Ltd, Iron Pillar India Fund I, IE Venture Investment Fund II, 360 One Large Value Fund -
Series 13, 360 One Special Opportunities Fund Series 11, 360 One Seed Ventures Fund - Series 2, in respect
of the Equity Shares offered by it for meeting the shortfall in the Promoter’s Contribution, confirms that
such Equity Shares:
(a) have not been acquired for consideration other than cash and no revaluation of assets or capitalization
of intangible assets was involved in such transaction, during the last three preceding years;
(b) are not subject to any pledge or any other encumbrance;
(c) are held in dematerialized form; and
(d) have not been acquired during the preceding year at a price lower than the Offer price.
2. Details of Equity Shares locked-in for six months
In terms of Regulation 17 of the SEBI ICDR Regulations, the entire pre-Offer Equity Share capital held by persons
other the Promoter, except for:
(i) the Promoter’s Contribution which shall be locked in as above;
(ii) any Equity Shares allotted by our Company to the employees (or such persons as permitted under the SEBI
SBEB Regulations or the ESOP 2014) prior to the Offer, pursuant to exercise of options, whether currently
employees or not, in accordance with the ESOP 2014; and
(iii) Equity Shares held by a venture capital fund or alternative investment fund of category I or category II or
foreign venture capital investor. Provided that, such Equity Shares shall be locked-in for a period of at least
six months from the date of purchase by such venture capital fund or alternative investment fund or foreign
venture capital investor, and where such Equity Shares have resulted pursuant to conversion of fully paid-
141up preference shares, the holding period of such preference shares as well as that of the resultant Equity
Shares together shall be considered for the purpose of calculation of such six month period. Further, in
accordance with Regulation 8A of the SEBI ICDR Regulations, in case such venture capital fund or
alternative investment fund or foreign venture capital investor are also the Selling Shareholders in the Offer,
the relaxation from lock-in period provided under Regulation 17(c) of the SEBI ICDR Regulations, as set
out in (c) above, shall not be available to any venture capital fund or alternative investment fund or foreign
venture capital investor holding, individually or with persons acting in concert, more than 20% of the pre-
Offer shareholding of our Company on a fully diluted basis.
shall, unless otherwise permitted under the SEBI ICDR Regulations, be locked-in for a period of six months from
the date of Allotment or any other period as may be prescribed under applicable law.
Accordingly, the Equity Shares held by a venture capital fund or alternative investment fund of category I or
category II or foreign venture capital investor, are required to be locked-in for a period of six months from the
respective dates of their purchase.
As required under Regulation 20 of the SEBI ICDR Regulations, our Company shall ensure that the details of the
Equity Shares locked-in are recorded by the relevant Depository.
Pursuant to Regulation 21 of the SEBI ICDR Regulations, Equity Shares held by our Promoter and locked-in, as
mentioned above, may be pledged as collateral security for a loan with a scheduled commercial bank, a public
financial institution, Systemically Important Non-Banking Financial Company or a housing finance company,
subject to the following:
(i) With respect to the Equity Shares locked-in for six months from the date of Allotment, such pledge of the
Equity Shares must be one of the terms of the sanction of the loan.
(ii) With respect to the Equity Shares locked-in as Promoter’s Contribution for eighteen months from the date of
Allotment, the loan must have been granted to our Company for the purpose of financing one or more of the
objects of the Offer and pledge of the Equity Shares must be one of the terms of the sanction of the loan. See
“Objects of the Offer” on page 152.
However, the relevant lock-in period shall continue post the invocation of the pledge referenced above, and the
relevant transferee shall not be eligible to transfer the Equity Shares till the relevant lock-in period has expired in
terms of the SEBI ICDR Regulations.
In terms of Regulation 22 of the SEBI ICDR Regulations, Equity Shares held by our Promoter which are locked-
in, may be transferred to Promoter or members of the Promoter Group or to any new promoter of our Company,
subject to continuation of lock-in in the hands of the transferees for the remaining period of the lock-in and
compliance with provisions of the Takeover Regulations, as applicable. The Equity Shares held by persons other
than our Promoter and locked-in for a period of six months from the date of Allotment in the Offer, may be
transferred to any other person holding Equity Shares which are locked-in along with the Equity Shares proposed
to be transferred, subject to the continuation of the lock-in in the hands of the transferee for the remaining period
and compliance with the provisions of the Takeover Regulations.
3. Lock-in of Equity Shares Allotted to Anchor Investors
50% of the Equity Shares Allotted to Anchor Investors in the Anchor Investor Portion shall be locked-in for a
period of 90 days from the date of Allotment and the remaining 50% shall be locked-in for a period of 30 days
from the date of Allotment.
4. Sales or purchases of Equity Shares or other specified securities of our Company by our Promoter, the
other members of our Promoter Group or our Directors or their relatives during the six months
immediately preceding the date of this Red Herring Prospectus.
None of our Promoter, members of our Promoter Group, and/or our Directors and their relatives and relatives of
our Promoter have sold or purchased any Equity Shares or other Specified Securities of our Company during the
six months immediately preceding the date of this Red Herring Prospectus.
1425. Shareholding Pattern of our Company
The table below presents the shareholding pattern of our Company as on the date of this Red Herring Prospectus.
Categor Category Number of Number of Numbe Number Total Shareholdin Number of Voting Rights held in each class of Number of Shareholdin Number of Number of Equity Number of
y of shareholder fully paid r of of shares number of g as a % of securities Equity g, as a % Locked in Equity Shares pledged or Equity
(I) shareholde s up Equity Partly underlyin shares total (IX) Shares assuming Shares otherwise Shares held
r (III) Shares paid-up g held number of Underlying full (XII) encumbered in
(II) held Equity Depositor (VII) shares Outstandin conversion (XIII) dematerialize
(IV) Shares y Receipts =(IV)+(V) (calculated Number of voting rights Total g of Numbe As a Number As a d form
held (VI) + (VI) as per Class: Preferenc Total as a convertible convertible r (a) % of (a) % of (XIV)
(V) SCRR, Equity e Shares % of securities securities (as total total
1957) Shares (A+B (including a percentage Share Share
(VIII) As a + C) Warrants) of diluted s held s held
% of (X) share (b) (b)
(A+B+C) capital)
(XI)=
(VII)+(X) As
a % of
(A+B+C2)
(A) Promoter 2 24,761,977 - - 24,761,977 18.28 24,761,977 - 24,761,977 18.28 - 18.28 - - 9,215,127 37.21 24,761,977
and
Promoter
Group
(B) Public 221 110,697,66 - - 110,697,66 81.72 110,697,66 - 110,697,66 81.72 - 81.72 - - 962,177 0.87 107,617,005
0 0 0 0
(C) Non - - - - - - - - - - - - - - - - -
Promoter-
Non Public
(C1) Shares - - - - - - - - - - - - - - - - -
underlying
DRs
(C2) Shares held - - - - - - - - - - - - - - - - -
by
Employee
Trust
Total 223 135,459,637 - - 135,459,637 100.00 135,459,637 - 135,459,637 100.00 - 100.00 - - 10,177,304 38.08 132,378,982
[Remainder of this page intentionally left blank]
1436. Equity Shareholding of our Directors, Key Managerial Personnel and Senior Managerial Personnel in
our Company
Except as disclosed below, none of our Directors, Key Managerial Personnel and Senior Managerial Personnel
hold Equity Shares in our Company as on the date of this Red Herring Prospectus:
Sr. No. Name of the shareholder Number of Equity Shares of face Percentage of pre-Offer equity
value of ₹ 1 each held share capital held (on a Fully
Diluted Basis)* (%)
1. Gaurav Singh Kus hwaha 24,465,127 17.70
2. Rumit Dugar 106,104 0.08
3. Sudeep Nagar 92,700 0.07
4. Tarun Rajput 80,000 0.06
5. Vipin Sharma 70,000 0.05
Total 24,813,931 17.95
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders, assuming
the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
For stock options held by our Key Managerial Personnel and Senior Managerial Personnel, see “Capital Structure
– Employee Stock Option Scheme” on page 147.
7. As on the date of this Red Herring Prospectus, our Company has 223 Shareholders.
8. Equity Shares held by the Shareholders holding 1% or more of the paid-up Equity Share capital of our
Company
The Shareholders holding 1% or more of the paid-up Equity Share capital of our Company as on the date of this
Red Herring Prospectus are as follows:
Sr. No. Shareholder Number of Equity Shares of Percentage of pre-Offer
face value of ₹ 1 each Equity Share capital held
on a Fully Diluted Basis^
1 Gaurav Singh Kushwaha 24,465,127 17.70
2 Accel India III (Mauritius) Ltd 16,143,970 11.68
3 Sunil Kant Munjal (and other partners of 7,757,570 5.61
Hero Enterprise Partner Ventures)
4 Kalaari Capital Partners II, LLC 7,073,980 5.12
5 MIH Investments One B.V. 6,080,439 4.40
6 360 ONE Special Opportunities Fund - 4,468,160 3.23
Series 12
7 IE Venture Investment Fund II 4,112,680 2.98
8 Saama Capital II, Ltd. 4,100,970 2.97
9 Peak XV Partners Growth Investments 4,071,580 2.95
IV
10 Accel India VII (Mauritius) Limited 3,767,870 2.73
11 Steadview Capital Mauritius Limited 3,604,943 2.61
12 Iron Pillar Fund I Ltd 3,431,010 2.48
13 Vistra ITCL (India) Limited, Trustee of 3,126,950 2.26
Ivycap Ventures Trust – Fund 2
14 Access India Capital** 2,926,410 2.12
15 RB Investments Pte Limited 2,613,955 1.89
16 Ivycap Ventures Trust Fund II 2,540,390 1.84
17 360 One Large Value Fund - Series 13 2,489,064 1.80
18 Pratithi Growth Fund 1 2,125,224 1.54
19 Iron Pillar India Fund I 2,062,010 1.49
20 360 One Special Opportunities Fund 1,659,376 1.20
Series 11
21 NKSquared 1,659,376 1.20
22 Kamath Associate 1,659,376 1.20
23 IvyCap Ventures Trust Fund - III 1,659,376 1.20
24 Ganesh Krishnan 1,632,390 1.18
25 Think Investments PCC 1,453,280 1.05
26 NV Holdings Limited 1,401,154 1.01
144Sr. No. Shareholder Number of Equity Shares of Percentage of pre-Offer
face value of ₹ 1 each Equity Share capital held
on a Fully Diluted Basis^
Total 118,086,630 85.43
** These shares were acquired from Vidya Nataraj.
^ The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
The Shareholders holding 1% or more of the paid-up Equity Share capital of our Company ten days prior to the
filing of this Red Herring Prospectus are as follows:
Sr. No. Shareholder Number of Equity Shares of Percentage of pre-Offer
face value of ₹ 1 each Equity Share capital held
on a Fully Diluted Basis^
1 Gaurav Singh Kushwaha 24,465,127 17.71
2 Accel India III (Mauritius) Ltd 16,143,970 11.69
3 Sunil Kant Munjal (and other partners of 7,757,570 5.62
Hero Enterprise Partner Ventures)
4 Kalaari Capital Partners II, LLC 7,073,980 5.12
5 MIH Investments One B.V. 6,080,439 4.40
6 360 ONE Special Opportunities Fund - 4,468,160 3.23
Series 12
7 IE Venture Investment Fund II 4,112,680 2.98
8 Saama Capital II, Ltd. 4,100,970 2.97
9 Peak XV Partners Growth Investments 4,071,580 2.95
IV
10 Accel India VII (Mauritius) Limited 3,767,870 2.73
11 Steadview Capital Mauritius Limited 3,604,943 2.61
12 Iron Pillar Fund I Ltd 3,431,010 2.48
13 Ivycap Ventures Trust – Fund 1- 3,126,950 2.26
(Trustee-Vistra ITCL (India) Limited)
14 Access India Capital** 2,926,410 2.12
15 RB Investments Pte Limited 2,613,955 1.89
16 Vistra ITCL (India) Limited, Trustee of 2,540,390 1.84
Ivycap Ventures Trust – Fund 2
17 360 One Large Value Fund - Series 13 2,489,064 1.80
18 Pratithi Growth Fund 1 2,125,224 1.54
19 Iron Pillar India Fund I 2,062,010 1.49
20 360 One Special Opportunities Fund 1,659,376 1.20
Series 11
21 IvyCap Ventures Trust Fund - III 1,659,376 1.20
22 Kamath Associate 1,659,376 1.20
23 NKSquared 1,659,376 1.20
24 Ganesh Krishnan 1,632,390 1.18
25 Think Investments PCC 1,453,280 1.05
26 NV Holdings Limited 1,401,154 1.01
Total 118,086,630 85.48
** Shares were acquired from Ms. Vidya Nataraj.
^ The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,687,667 employee stock options under ESOP 2014, vested as on ten days prior to the date of this Red Herring
Prospectus.
The Shareholders holding 1% or more of the paid-up Equity Share capital of our Company as on one year prior
to the date of this Red Herring Prospectus are as follows:
Sr. Shareholder Number of Percentage of Number of Percentage of
No. Equity the pre-Offer Equity Shares pre-Offer
Shares of Equity Share of face value of Equity Share
face value of capital ₹ 1 each capital held
₹ 1 each (assuming on a Fully
conversion of Diluted Basis^
Preference
Shares and
vested options,
as applicable)
1 Accel India III (Mauritius) Ltd 1,000 Negligible 16,833,970 14.58
145Sr. Shareholder Number of Percentage of Number of Percentage of
No. Equity the pre-Offer Equity Shares pre-Offer
Shares of Equity Share of face value of Equity Share
face value of capital ₹ 1 each capital held
₹ 1 each (assuming on a Fully
conversion of Diluted Basis^
Preference
Shares and
vested options,
as applicable)
2 Gaurav Singh Kushwaha 13,950,000 62.19 13,950,000 12.08
3 Kalaari Capital Partners II, LLC 1,000 Negligible 12,652,850 10.96
4 Sunil Kant Munjal (and other partners of 0.01 7,757,570
2,350 6.72
Hero Enterprise Partner Ventures)
5 360 One Special Opportunities Fund - Negligible 4,468,160
1,000 3.87
Series 12
6 Saama Capital II Limited 1,000 Negligible 4,100,970 3.55
7 IE Ventures Investment Fund II 793,928 3.54 3,969,640 3.44
8 Accel India VII (Mauritius) Limited 1,000 Negligible 3,767,870 3.26
9 Iron Pillar Fund I Ltd 800 Negligible 3,431,010 2.97
10 Rb Investments Pte. Ltd. 1,000 Negligible 3,260,200 2.82
11 BlueStone Trust 3,223,260 14.37 3,223,260 2.79
12 Ivycap Ventures Trust – Fund 1-(Trustee- Negligible 3,126,950
1,000 2.71
Vistra ITCL (India) Limited)
13 Vistra ITCL (India) Limited, Trustee of Negligible 2,540,390
1,000 2.20
Ivycap Ventures Trust – Fund 2
14 360 ONE Large Value Fund - Series 13 166,725 0.74 2,381,784 2.06
15 Iron Pillar India Fund I 850 Negligible 2,062,010 1.79
16 Ganesh Krishnan 1,548,850 6.90 1,632,390 1.41
17 Kalaari Capital Partners Opportunity Negligible 1,617,860
1,000 1.40
Fund, LLC
18 360 ONE Special Opportunities Fund – 111,150 0.50 1,587,856
1.38
Series 11
19 Ivycap Ventures Trust Fund III 111,150 0.50 1,587,856 1.38
20 Kamath Associates 111,150 0.50 1,587,856 1.38
21 NKSquared . 111,150 0.50 1,587,856 1.38
22 NV Holdings Limited 93,854 0.42 1,340,763 1.16
Total 20,234,217 90.20 98,469,071 85.30
^ The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 3,164,527 employee stock options under ESOP 2014, vested as on one year prior to the date of this Red Herring
Prospectus.
The Shareholders holding 1% or more of the paid-up Equity Share capital of our Company as on two years prior
to the date of this Red Herring Prospectus are as follows:
Sr. Shareholder Number of Percentage of Number of Percentage of
No. Equity Shares of the pre-Offer Equity Shares pre-Offer
face value of ₹ 1 Equity Share of face value of Equity Share
each capital ₹ 1 each capital held
(assuming on a Fully
conversion of Diluted Basis^
Preference
Shares and
vested options,
as applicable)*
1 Accel India III (Mauritius) Ltd 1,000 Negligible 16,833,970 17.45
2 Gaurav Singh Kushwaha 13,950,000 65.26 13,950,000 14.46
3 Kalaari Capital Parters II, LLC 1,000 Negligible 12,652,850 13.12
4 Sunil Kant Munjal (and other 2,350 0.01 7,757,570 8.04
partners of Hero Enterprise Partner
Ventures)
5 Accel Growth III Holdings 1,000 Negligible 7,535,730 7.81
(Mauritius) Ltd
6 Iron Pillar Fund I Ltd 800 Negligible 5,466,680 5.67
7 Saama Capital II Ltd 1,000 Negligible 4,100,970 4.25
146Sr. Shareholder Number of Percentage of Number of Percentage of
No. Equity Shares of the pre-Offer Equity Shares pre-Offer
face value of ₹ 1 Equity Share of face value of Equity Share
each capital ₹ 1 each capital held
(assuming on a Fully
conversion of Diluted Basis^
Preference
Shares and
vested options,
as applicable)*
8 Iron Pillar India Fund I 850 Negligible 3,285,420 3.41
9 RB Investment Pte Limited 1,000 Negligible 3,260,200 3.38
10 BlueStone Trust 3,223,260 15.08 3,223,260 3.34
11 Vistra ITCL (India) Limited 1,000 Negligible 3,126,950 3.24
12 Vistra ITCL (India) Limited, 1,000 Negligible 2,540,390 2.63
Trustee of Ivycap Ventures Trust –
Fund 2
13 Srinivasa Anumolu 2,092,960 9.79 2,260,080 2.34
14 Ganesh Krishnan 2,092,980 9.79 2,176,520 2.26
15 Kalaari Capital Partners 1,000 Negligible 1,617,860 1.68
Opportunity Fund, LLC
16 Avanz EM Partner-ships Fund-II, 1,000 Negligible 1,108,540 1.15
SPC
17 DF International Private Partners 1,000 Negligible 1,104,860 1.15
Total 21,373,200 99.99 92,001,849 95.36
^ The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,779,281 employee stock options under ESOP 2014, vested as on two years prior to the date of this Red
Herring Prospectus.
9. Employee Stock Option Scheme
ESOP 2014
As on the date of this Red Herring Prospectus, our Company has 1 ESOP scheme, namely Bluestone Jewellery
and Lifestyle - Employee Stock Option Plan 2014 (“ESOP 2014”).
Our Company, pursuant to the resolutions passed by our Board on May 8, 2014 and our Shareholders on May 9,
2014, adopted ESOP 2014. ESOP 2014 is in compliance with the SEBI SBEB Regulations. ESOP 2014 was most
recently amended pursuant to the resolution passed by the Board on April 9, 2025 and our Shareholders on May
2, 2025. Under ESOP 2014, an aggregate of 10,066,798 options have been granted, an aggregate of 2,770,029
options have vested, an aggregate of 1,500,243 options have been exercised, and 4,797,243 options are
outstanding, as on the date of this Red Herring Prospectus.
The details of the ESOP 2014, as certified by Rawat & Associates, Chartered Accountants, their certificate dated
August 4, 2025 are as follows:
Particulars Details
Fiscal 2023 Fiscal 2024 Fiscal 2025 From April 1,
2025 till the date
of RHP
Options outstanding as at the beginning
138,571 1,894,796 2,446,853 3,548,669
of the period
Options granted during the year/period 1,173,504 1,343,506 2,056,016 1,647,192
Total options granted 1,312,075 3,238,302 4,502,869 5,195,861
Total issued, subscribed and paid up 135,459,637 135,459,637 135,459,637 135,459,637
capital (post conversion) as on the date
of RHP
% of total issued, subscribed and paid up Negligible 2.39 3.32 3.84
capital (post conversion)
Additions due to share consolidation, 1,247,139 NIL NIL NIL
bonus issue and split
Total options outstanding (including 2,559,214 3,238,302 4,502,869 5,195,861
vested and unvested options) (after
adjustment of share split and bonus
issue)
147Particulars Details
Fiscal 2023 Fiscal 2024 Fiscal 2025 From April 1,
2025 till the date
of RHP
Cumulative options granted as on the 10,066,798
date of the RHP
% options granted as on the date 7.43
Options vested (including options that 508,727 774,012 903,797 393,427
have been exercised) (as adjusted for
share split and bonus issue)
Options exercised NIL NIL 1,500,243 NIL
% of total issued, subscribed and paid up NIL NIL 1.11 NIL
capital (post conversion)
Exercise price of options (in ₹) (as on 1 1 1 1
the date of the grant of options)
Options forfeited/ lapsed/ cancelled 155,691 17,437 50,403 5,191
% of total issued, subscribed and paid up Negligible Negligible Negligible Negligible
capital (post conversion)
Options modified* NIL 455,035 8,704 NIL
Variation in terms of options No variation in the scheme The vesting conditions No variation in
have been updated from the scheme
“Options granted would
vest not less than one year
and not more than five
years from the date of such
grant of Options” to
“Options granted would
vest not less than one year
and not more than seven
years from the date of such
grant of Options.”
Total options outstanding (including 1,894,796 2,446,853 3,548,669 4,797,243
vested and unvested options)
Total no. of Equity Shares that would 1,894,796 2,446,853 3,548,669 4,797,243
arise as a result of full exercise of
options granted (net of forfeited/ lapsed/
cancelled options)
Money realised by exercise of options NIL NIL 1,500,243 NIL
(in ₹)
Total no. of options in force 1,894,796 2,446,853 3,548,669 4,797,243
Employee wise details of options
granted to
(i) Key managerial personnel
(a) Rumit Dugar (Chief Financial 64,000 253,752 547,232 NIL
Officer)
(ii) Senior managerial personnel
(a) Sudeep Nagar (Chief Operating 985,127 402,066 311,419 1,602,557
Officer)
(b) Vipin Sharma (Chief Merchandising NIL 320,538 407,786 NIL
Officer)
(c) Harshit Kulin Desai (Chief NIL NIL 158,785 NIL
Manufacturing Officer)
(d) Mikhil Raj (Chief Product Officer) NIL NIL 158,785 NIL
(e) Tarun Rajput (Head Engineering) NIL 109,522 103,807 NIL
(f) Gaurav Sachdeva (Chief Retail NIL NIL 118,519 NIL
Officer)
(iii) Any other employee who NIL NIL NIL NIL
received a grant in any one year of
options amounting to 5% or more
of the options granted during the
year
(iv) Identified employees who are 1. Sudeep 1. Sudeep 1. Rumit Dugar – 1. Sudeep Nagar
granted options, during any one Nagar – Nagar – 547,232 –
year equal to or exceeding 1% of 985,127 402,066 1,602,557
the issued capital (excluding 2. Vipin Sharma –
outstanding warrants and 407,786
148Particulars Details
Fiscal 2023 Fiscal 2024 Fiscal 2025 From April 1,
2025 till the date
of RHP
conversions) of our Company at 2. Rumit 2. Rumit Dugar
the time of grant Dugar – – 253,752
64,000
3. Vipin
Sharma –
320,538
Fully diluted EPS on a pre-Offer basis (92.14) (78.36) (79.74) Not determinable
pursuant to the issue of equity shares on at this stage
exercise of options calculated in
accordance with the applicable
accounting standard on ‘Earnings Per
Share’
Where the Company has calculated the Not applicable, as valuation of ESOPs has been done through fair valuation of
employee compensation cost using the options under IND AS
intrinsic value of the stock options, the
difference between employee
compensation cost so calculated and the
employee compensation cost that shall
have been recognised if the Company
had used fair value of options and
impact of this difference on profits and
EPS of the Company
Description of the pricing formula and Black-Scholes- Black-Scholes- Black- Black-Scholes-
the method and Significant assumptions Merton model Merton model Scholes- Merton model
used during the year to estimate the fair Merton
values of options, including weighted- Exercise Price (₹): Exercise Price (₹): model Exercise Price
average information, namely, risk-free 1 1 (₹): 1
interest rate, expected life, expected Exercise
volatility, expected dividends and the Average expected Average expected Price (₹): 1 Average expected
price of the underlying share in market volatility (%): 43 volatility (%): 47 volatility (%): 42
at the time of grant of the option Average
Dividend yield (%): Dividend yield (%): expected Dividend yield
NIL NIL volatility (%): NIL
(%): 42
Average expected Average expected Average expected
life (Years): 4 life (Years): 4 Dividend life (Years): 4 to 7
yield (%): years
Average risk-free Average risk-free NIL
interest rate (%): 7 interest rate (%): Average risk-free
7.18 Average interest rate (%):
expected life 6.06
(Years): 4 to
7 years
Average
risk-free
interest rate
(%): 6.44
Impact on profits and EPS of the last Not applicable because our Company had followed the accounting policies
three years if the Company had followed specified in Regulation 15 of the SEBI SBEB Regulations i.e., as per the Indian
the accounting policies specified in the Accounting Standard
SEBI ESOP Regulations in respect of
options granted in the last three years
Intention of the key managerial No intention to sell the Equity Shares within 3 months after the date of listing of
personnel, senior managerial personnel the Equity Shares in the initial public offer.
and whole-time directors who are
holders of Equity Shares allotted on
exercise of options granted under an
employee stock option scheme or
allotted under an employee stock
purchase scheme, to sell their Equity
Shares within three months after the date
149Particulars Details
Fiscal 2023 Fiscal 2024 Fiscal 2025 From April 1,
2025 till the date
of RHP
of listing of the Equity Shares in the
initial public offer (aggregate number of
Equity Shares intended to be sold by the
holders of options), if any
Intention to sell Equity Shares arising N.A.
out of an employee stock option scheme
or allotted under an employee stock
purchase scheme within three months
after the date of listing, by directors and
employees having Equity Shares issued
under an employee stock option scheme
or employee stock purchase scheme
amounting to more than one per cent. of
the issued capital (excluding
outstanding warrants and conversions)
10. All Selling Shareholders offering Equity Shares in the Offer for Sale have held the Equity Shares for at least
one year prior to the filing of the DRHP. In accordance with Regulation 8 of the SEBI ICDR Regulations, in
case of the Equity Shares received on conversion of the Preference Shares, the holding period of both the
Preference Shares and resultant Equity Shares shall be considered for the purpose of the one-year holding
period. The table below sets forth the details of the number of Equity Shares and the Equity Shares that have
resulted from conversion of Preference Shares of the Selling Shareholders.
S. Name of the Seling Number of Number of Number of Total Number of
No. Shareholder* Equity Preference Equity Shares number of Equity Shares of
Shares of Shares held as of face value of Equity face value of ₹ 1
face value on the date of ₹ 1 each held as Shares of each offered in
of ₹ 1 each the DRHP on the date of face value the Offer for Sale
held as on the DRHP of ₹ 1 each as on the date of
the date of (including those offered in this RHP
the DRHP resulting from Offer for
conversion of Sale as on
Preference the date of
Shares) the DRHP
1 Accel India III 1,000 1,745,633 16,833,970 3,027,303 2,603,915
(Mauritius) Ltd
2 Saama Capital II, Ltd. 1,000 409,997 4,100,970 4,100,970 4,100,970
3 Kalaari Capital 1,000 707,298 7,073,980 7,073,980 3,536,990
Partners II, LLC
4 Kalaari Capital 1,000 90,329 904,290 904,290 452,145
Partners Opportunity
Fund, LLC
5 Iron Pillar Fund I Ltd 800 343,021 3,431,010 1,094,780 821,085
6 Iron Pillar India Fund 850 206,116 2,062,010 658,610 493,958
I
7 Sunil Kant Munjal 2,350 775,522 7,757,570 4,000,000 1,930,000
(and other partners of
Hero Enterprise
Partner Ventures)
* IvyCap Ventures Trust – Fund 1 has withdrawn its participation as a Selling Shareholder in the Offer for Sale of 3,126,950 Equity Shares.
11. Neither our Company, nor any of our Directors and nor the BRLMs, have entered into any buy-back
arrangements for purchase of Equity Shares being offered through this Offer.
Neither the BRLMs and nor their respective associates, as defined in the SEBI Merchant Bankers Regulations,
1992 as amended, hold any Equity Shares as on the date of filing of this Red Herring Prospectus. The BRLMs
and their respective affiliates may engage in transactions with and perform services for our Company and its
respective affiliates or associates in the ordinary course of business or may in the future engage in commercial
banking and investment banking transactions with our Company or their respective affiliates or associates,
for which they may in the future receive customary compensation.
15012. No person connected with the Offer, including, but not limited to the BRLMs, the Syndicate Members, our
Company, our Promoter, our Directors, or the members of the Promoter Group, shall offer or make payment
of any incentive, whether direct or indirect, in the nature of discount, commission and allowance, except for
fees or commission for services rendered in relation to the Offer, in any manner, whether in cash or kind or
services or otherwise, to any Bidder for making a Bid.
13. The Equity Shares are fully paid-up and there are no partly paid-up Equity Shares as on the date of filing this
Red Herring Prospectus. The Equity Shares to be issued pursuant to the Offer shall be fully paid-up at the
time of Allotment, failing which no Allotment shall be made.
14. All the shares held by our Promoter are in dematerialised as on the date of this Red Herring Prospectus.
15. Except for the outstanding vested stock options granted under the ESOP 2014, our Company has no
outstanding warrants, options to be issued or rights to convert debentures, loans or other convertible
instruments into Equity Shares as on the date of this Red Herring Prospectus.
16. Except for the Equity Shares to be allotted pursuant to (i) the Offer; and (ii) any issue of Equity Shares
pursuant to exercise of options granted under the ESOP 2014, our Company presently does not intend or
propose or is under negotiation or consideration to alter its capital structure for a period of six months from
the Bid/ Offer Opening Date, by way of split or consolidation of the denomination of Equity Shares or further
issue of Equity Shares (including issue of securities convertible into or exchangeable for, directly or indirectly
into Equity Shares), whether on a preferential basis or issue of bonus or rights or further public issue of Equity
Shares.
17. Except for any issue of Equity Shares pursuant to exercise of options granted under the ESOP 2014, there
will be no further issue of Equity Shares whether by way of issue of bonus shares, preferential allotment,
rights issue or in any other manner during the period commencing from filing of this Red Herring Prospectus
with SEBI until the Equity Shares have been listed on the Stock Exchanges or all application moneys have
been refunded to the Anchor Investors, or the application moneys are unblocked in the ASBA Accounts on
account of non-listing, under-subscription etc, as the case may be.
18. During the period of six months immediately preceding the date of filing of this Red Herring Prospectus, no
financing arrangements existed whereby our Promoter, other members of our Promoter Group, our Directors
or their relatives have financed the purchase of securities of our Company by any other person.
19. Our Promoter and members of our Promoter Group will not submit Bids, or otherwise participate in this
Offer.
20. There shall be only one denomination of the Equity Shares, unless otherwise permitted by law.
21. The BRLMs and persons related to the BRLMs, or Syndicate Members cannot apply in the Offer under the
Anchor Investor Portion, except for Mutual Funds sponsored by entities which are associates of the BRLMs,
or insurance companies promoted by entities which are associates of the BRLMs or a FPI (other than
individuals, corporate bodies and family offices) or an AIF sponsored by entities which are associates of the
BRLMs.
22. Our Company shall ensure that transactions in the Equity Shares by the Promoter and the Promoter Group, if
any, during the period between the date of filing of this Red Herring Prospectus and the date of closure of the
Offer shall be reported to the Stock Exchanges within 24 hours of the transactions.
151OBJECTS OF THE OFFER
The Offer comprises the Fresh Issue and the Offer for Sale, aggregating up to ₹ [●] million.
Offer for Sale
Each of the Selling Shareholders will be entitled to their respective portion of the proceeds of the Offer for Sale
in proportion of the Equity Shares offered by the respective Selling Shareholders after deducting their proportion
of Offer expenses and relevant taxes thereon. Our Company will not receive any proceeds from the Offer for Sale
and the proceeds received from the Offer for Sale will not form part of the Net Proceeds. For further details of the
Offer for Sale, see “Other Regulatory and Statutory Disclosures” on page 441.
The table below sets forth the details of Equity Shares offered by the Selling Shareholders:
Sr. Name of the Number of Percentage of the Percentage of the Number of post-
No. Shareholder Equity Shares pre-Offer paid-up pre-Offer paid-up Offer Equity
of face value Equity Share Equity Share Shares held
of ₹ 1 offered capital (%) capital on a Fully
Diluted Basis* (%)
1. Accel India III 2,603,915 1.92 1.88 [●]
(Mauritius) Ltd
2. Saama Capital II, Ltd. 4,100,970 3.03 2.97 [●]
3. Kalaari Capital 3,536,990 2.61 2.56 [●]
Partners II, LLC
4. Kalaari Capital 452,145 0.33 0.33 [●]
Partners Opportunity
Fund, LLC
5. Iron Pillar Fund I Ltd 821,085 0.61 0.59 [●]
6. Iron Pillar India Fund I 493,958 0.36 0.36 [●]
7. Sunil Kant Munjal 1,930,000 1.42 1.40 [●]
(and other partners of
Hero Enterprise
Partner Ventures)
Total 13,939,063 10.29 10.08 [●]
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders,
assuming the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
Objects of the Fresh Issue
Our Company proposes to utilize the Net Proceeds towards funding of the following objects (collectively, referred
to as “Objects”):
a. Funding our working capital requirements; and
b. General corporate purposes.
In addition, our Company expects to receive the benefits of listing of the Equity Shares on the Stock Exchanges
and enhancement of our Company’s brand name amongst our existing and potential customers and creation of a
public market for our Equity Shares in India.
The main objects clause and objects incidental and ancillary to the main objects clause as set out in the
Memorandum of Association enables our Company to undertake our existing business activities and for which
funds are proposed to be raised by our Company through the Fresh Issue.
Net Proceeds
The following table sets forth details of the Net Proceeds:
Particulars Estimated Amount (in ₹ million) (1)
Gross proceeds from the Fresh Issue 8,200
Less: Offer related expenses to be borne by our Company (2) [●]
152Particulars Estimated Amount (in ₹ million) (1)
Net proceeds from the Fresh Issue after deducting the Offer [●]
related expenses to be borne by our Company (“Net
Proceeds”)(3)(4)
(1) To be determined after finalisation of the Offer Price and updated in the Prospectus prior to filing with the RoC.
(2) See “– Offer related expenses” on page [●].
(3) Subject to the finalisation of the Basis of Allotment.
Requirement of Funds and Utilisation of Net Proceeds
The Net Proceeds are proposed to be utilised in accordance with the details provided in the table below:
Objects Estimated Amount (in ₹ million)
Funding our working capital requirements 7,500
General corporate purposes(1) [●]
Net Proceeds(1) [●]
(1) To be finalised upon determination of the Offer Price and updated in the Prospectus prior to the filing of the Prospectus with the RoC.
The amount to be utilised for general corporate purposes shall not exceed 25% of the Gross Proceeds.
Proposed deployment of Net Proceeds
We propose to deploy the Net Proceeds towards the Objects in accordance with the estimated schedule of
deployment of funds as follows:
(in ₹ million)
Particulars Amount to be funded from Estimated deployment of the Net Proceeds in
the Net Proceeds Fiscals
2026
Funding our working capital 7,500 7,500
requirements
General corporate purposes(1)(2) [●] [●]
Net Proceeds(1) [●] [●]
(1) To be finalised upon determination of the Offer Price and updated in the Prospectus prior to the filing of the Prospectus with the RoC.
(2) The amount to be utilised for general corporate purposes shall not exceed 25% of the Gross Proceeds.
The fund requirement, the deployment of funds and the intended use of the Net Proceeds as described above are
based on our current business plan, management estimates, market conditions and other external commercial and
technical factors including interest rates, exchange rate fluctuations and other charges. However, such fund
requirements and deployment of funds have not been appraised by any bank, or financial institution. We may have
to revise our funding requirements and deployment schedule on account of variety of factors such as our financial
and market condition, business and strategy, variation in cost estimates and other external factors such as changes
in the business environment and interest or exchange rate fluctuations, which may not be within the control of our
management. This may entail rescheduling or revising the planned expenditure and funding requirements,
including the expenditure for a particular purpose at the discretion of our management, subject to compliance with
applicable laws. For further details, see “Risk Factors – Any variation in the utilisation of the Net Proceeds from
the Offer as disclosed in this Red Herring Prospectus shall be subject to certain compliance requirements,
including prior Shareholders’ approval.” on page 77.
In the event that the estimated utilization of the Net Proceeds in a scheduled fiscal year is not completely met, due
to the reasons stated above, the same shall be utilised in the next fiscal year, as may be determined by our
Company, in accordance with applicable laws.
In case of any surplus after utilization of the Net Proceeds towards the aforementioned funding of our working
capital requirements, we may use such surplus towards general corporate purposes, provided that the total amount
to be utilized towards general corporate purposes does not exceed 25% of the gross proceeds from the Fresh Issue
in accordance with applicable law. Further, in case of any variations in the actual utilisation of funds earmarked
towards funding of our working capital requirements as set forth above, then any increased fund requirements for
a particular object may be financed by surplus funds (subject to utilisation towards general corporate purposes
does not exceeding 25% of the gross proceeds from the Fresh Issue), if any, available in respect of the other
objects for which funds are being raised in this Offer. In case of a shortfall in raising requisite capital from the
Net Proceeds towards meeting the aforementioned Objects, we may explore a range of options including utilising
our internal accruals and seeking additional debt from existing and future lenders. We believe that such alternate
arrangements would be available to fund any such shortfalls.
153Means of Finance
Our Company proposes fund the objects entirely from the Net Proceeds towards (i) funding our working capital
gap; and (ii) general corporate purposes. Accordingly, we confirm that Regulation 7(1)E read with paragraph 9C
of the SEBI ICDR Regulations is not applicable and there is no need for us to make firm arrangements of finance
through verifiable means towards at least 75% of the stated means of finance, excluding the amount to be raised
through the Offer.
Details of the Objects of the Fresh Issue
1. Funding our working capital requirements
We have significant working capital requirements and we fund a majority of our working capital requirements in
the ordinary course of business from internal accruals, equity, non-convertible debentures and financing from
banks by way of working capital facilities including gold metal loans. Our Company requires working capital
primarily for financing and/or replenishment of the inventory (primarily bullion, diamond and gemstones) in our
physical stores, warehouses, logistics hubs and raw material for our factories. As our physical store network grows
in the future, our Company will require additional working capital for funding inventory requirements of these
new physical stores and replenishment, as well as expansion of inventory in existing physical stores, as we expand
presence across categories and expand merchandise selection at store level. Therefore, the working capital
requirements of our Company shall increase as we continue to increase inventory at existing stores as well as
produce additional inventory for new stores. In order for our Company to increase inventory, we place a fixed
deposit collateral with lenders for procuring additional bullion, based on which such lenders then provide bullion
to our Company on lease through gold metal loans. The proceeds of such gold metal loan would either be used to
procure gold through banks or to purchase the bullion directly as our Company may deem appropriate. Further,
as a part of working capital requirements, our Company is also required to pay vendors for diamond, apart from
the other payables described above.
As on May 31, 2025 (i) the outstanding amount under our borrowings included (a) working capital facilities
(including payable financing) from lenders aggregating up to ₹ 1,761.93 million and (b) the non-convertible
debentures issued by our Company aggregating up to ₹ 4,239.86 million; (ii) the outstanding amount under our
non-current facilities, including current maturities, aggregating up to ₹ 1,543.36 million; and (iii) the outstanding
amount under gold metal loans availed by our Company aggregating up to ₹ 2,261.54 million. For details, see
“Financial Indebtedness” beginning on page 427. Additionally, in the past our franchise partners have also
funded the working capital requirements for the inventory required in the Franchisee stores. As on March 31, 2025
the outstanding amount funded by such franchise partners was ₹ 2,261.68 million.
Our Company requires additional working capital for funding the working capital gap in Fiscal 2026. We believe
that funding of the incremental working capital requirements of our Company will help us in achieving the
proposed targets for growth of our physical store network as per our business plan, as well additional inventory
in existing stores.
Basis of estimation of incremental working capital requirement
(a) Existing working capital
The details of our Company’s working capital as at March 31, 2025, March 31, 2024 and March 31, 2023, derived
from our Restated Financial Information, together with the source of funding, are provided in the table below:
(₹ in million)
S. No. Particulars As at
March 31, 2025 March 31, 2024 March 31, 2023
I. Current assets
A. Inventories 16,525.47 9,912.21 3,953.17
B. Financial assets
i) Investments 508.35 - -
ii) Loans - 0.39 12.07
iii) Trade receivables 56.06 23.77 10.64
iv) Cash and cash equivalents 487.75 591.35 271.00
v) Bank balances other than (iv) above* 2,900.53 1,747.54 2,318.61
vi) Other financial assets** 474.54 920.03 521.96
C. Other current assets 344.75 178.32 122.49
154S. No. Particulars As at
March 31, 2025 March 31, 2024 March 31, 2023
Total current assets (A) 21,297.45 13,373.61 7,209.94
II. Current liabilities
A. Financial liabilities
i) Trade payables 1,647.35 2,167.49 783.77
ii) Other financial liabilities 2,348.79 2,712.60 1,563.99
B. Provisions 28.46 20.52 3.22
C. Other current liabilities 2,863.86 1,915.45 1,039.82
Total current liabilities (B) 6,888.46 6,816.06 3,390.79
Net current assets/ Total working capital 14,408.99 6,557.55 3,819.15
requirements (C=A-B)
Funding pattern
Working capital funding from banks and 9,178.88 6,557.55 3,819.15
others (including GML)
-Internal accruals and equity 5,230.11 Nil Nil
-Use of Net Proceeds from the Fresh Issue - - -
* Bank balances other than B(iv) above comprises (i) other bank balances, and (ii) Bank deposits with maturity of less than 12 months.
** Includes rental and other deposits, accrued interest, margin money deposit, deposit with NBFC, receivables from franchisee, other
receivable, margin money with broker and call option in subsidiary.
Notes:
(1) Working capital funding from banks and others refer to the working capital facilities provided by banks and others.
(2) GML refers to gold metal loan.
(3) Internal accruals and equity refers to the proceeds from the issue of equity shares and/or Preference Shares.
(b) Future working capital requirements
On the basis of the existing working capital requirements, management estimates and projected business plan and
growth, our Board has, pursuant to its resolution dated July 16, 2025, approved the projected working capital
requirements for the financial years ended March 31, 2026. The proposed funding of such working capital
requirements of the Company are as set out below:
(₹ in million)
S. No. Particulars March 31, 2026*
I. Current assets
A. Inventories 24,881.87
B. Financial assets
i) Loans -
ii)Investments -
iii) Trade receivables 84.38
iv) Cash and cash equivalents 1,499.37
v) Bank balances other than (iii) above 4,365.98
vi) Other financial assets 714.29
C. Other current assets 518.93
Total current assets (A) 32,064.82
II. Current liabilities
A. Financial liabilities
i) Trade payables 3,649.68
ii) Other financial liabilities 2,152.53
B. Provisions 42.84
C. Other current liabilities 4,310.78
Total current liabilities (B) 10,155.83
Net current assets/ Total working capital requirements (C=A-B) 21,908.99
Funding pattern
-Working capital funding from banks and others (including metal gold loan) 9,178.88
-Internal accruals and Equity 5,230.11
-Use of net Proceeds from the Fresh Issue 7,500.00
155* As certified by Rawat & Associates, Chartered Accountants by a certificate dated August 4, 2025.
Notes:
(1) Working capital funding from banks and others refer to the working capital facilities provided by banks and others.
(2) GML refers to gold metal loan.
(3) Internal accruals and equity refers to the proceeds from the issue of equity shares and/or Preference Shares.
Key assumptions for working capital projections made by our Company
Holding levels
The details of the holding levels (with days rounded to the nearest whole number) for the financial years ended
March 31, 2025, March 31, 2024 and March 31, 2023 and the estimated holding levels (with days rounded to the
nearest whole number) as projected for the financial years ended March 31, 2026 are as under:
S. Particulars No. of days for the period ended
No.
Assumed Actual
March 31, 2026* March 31, 2025 March 31, 2024 March 31, 2023
I. Current assets
A. Inventories 341 341 286 187
B. Financial assets
i) Loans - - - 1
ii) Trade receivables 1 1 1 1
iii) Cash and cash 21 21 17 13
equivalents
iv) Bank balances 60 60 50 110
other than (iii) above
v) Other financial 10 10 27 25
assets
C. Other current assets 7 7 5 6
II. Current liabilities
A. Financial liabilities
i) Trade payables 50 34 62 37
ii) Other financial 29 48 78 74
liabilities
B. Provisions 1 1 1 -
C. Other current liabilities 59 59 55 49
* As certified by Rawat & Associates, Chartered Accountants by a certificate dated August 4, 2025.
Key assumptions and justification for holding levels
The table below sets forth the key justifications for holding levels:
Particulars Assumptions
Current Assets
Inventories Our Company’s inventories primarily consist of gold, silver,
diamonds, and related products. Days towards inventories are
computed from the historic Restated Standalone Financial
Information. Our Company has assumed the holding level for
inventories as 341 days of revenue from operations for the
Fiscal 2026. Inventory levels have been projected in line with
projected sale for the Fiscal 2026.
Loans Loans are computed from the historic Restated Standalone
Financial Information. Our Company has assumed the
holding level for loans as zero days of revenue from
operations for the Fiscal 2026. Loans have been maintained
in line with the projected business activity for the Fiscal 2026.
Trade receivables Trade receivables are computed from the historic Restated
Standalone Financial Information. Our Company has
assumed the holding level for trade receivables as 1 day of
revenue from operations for the Fiscal 2026.
Cash and cash equivalents Cash and cash equivalents are computed from the historic
Restated Standalone Financial Information. Our Company
has assumed the holding level for cash and cash equivalents
as 21 days of revenue from operations for the Fiscal 2026.
156Particulars Assumptions
Cash and cash equivalents have been maintained in line with
projected sale for the Fiscal 2026.
Other bank balance Other bank balances are computed from the historic Restated
Standalone Financial Information. Our Company has
assumed the holding level for other bank balances as 60 days
of revenue from operations for the Fiscal 2026. Other bank
balance have been maintained in line with projected sale for
the Fiscal 2026.
Other financial assets Other financial assets are computed from the historic Restated
Standalone Financial Information. Our Company has
assumed the holding level for other financial assets as 9 days
of revenue from operations for the Fiscal 2026. Other
financial assets have been maintained in line with the
projected business activity for the Fiscal 2026.
Other current assets Other current assets are computed from the historic Restated
Standalone Financial Information. Our Company has
assumed the holding level for other current assets as 7 days of
revenue from operations for the Fiscal 2026. Other current
assets have been maintained in line with the projected
business activity for the Fiscal 2026.
Current Liabilities
Trade payables Our trade payables have a direct correlation to our business
growth. Holding levels for trade payables is computed from
the historic Restated Standalone Financial Information. Our
Company has assumed the holding level for trade payables as
50 days of revenue from operations for the Fiscal 2026. Trade
payables levels have been projected in line with projected sale
for the Fiscal 2026.
Other financial liabilities Other financial liabilities are computed from the historic
Restated Standalone Financial Information. Our Company
has assumed the holding level for other financial liabilities as
29 days of revenue from operations for the Fiscal 2026. Other
financial liabilities have been maintained in line with the
projected business activity for the Fiscal 2026.
Provisions Provisions are computed from the historic Restated
Standalone Financial Information. Our Company has
assumed the holding level for provisions as 1 day of revenue
from operations for the Fiscal 2026.
Other current liabilities Other current liabilities are computed from the historic
Restated Standalone Financial Information. Our Company
has assumed the holding level for other current liabilities as
59 days of revenue from operations for the Fiscal 2026. Other
current liabilities have been maintained in line with the
projected business activity for the Fiscal 2026.
* As certified by Rawat & Associates, Chartered Accountants by a certificate dated August 4, 2025.
2. General corporate purpose
The Net Proceeds will first be utilized towards the Objects, as set out above. Subject to this, our Company intends
to deploy any balance Net Proceeds towards general corporate purposes as approved by our management, from
time to time, subject to such utilization for general corporate purposes not exceeding 25% of the gross proceeds
of the Fresh Issue, in compliance with the SEBI ICDR Regulations.
Our Board will have flexibility in utilizing the balance Net Proceeds towards general corporate purposes, including
but not limited to setting-up of stores, repayment/prepayment of loans, strategic initiatives, partnership and joint
ventures, acquiring fixed assets including furniture and fixtures, repayment of franchisee liability, meeting any
expense of our Company, including administration, insurance, marketing, repairs and maintenance, payment of
taxes and duties, meeting expenses incurred in the ordinary course of business and towards any exigencies, and
any other purpose as may be approved by our Board in accordance with applicable laws.
The allocation or quantum of utilization of funds towards the specific purposes described above will be determined
by our Board, based on our business requirements and other relevant considerations, from time to time. Our
management, in accordance with the policies of the Board, shall have the flexibility in utilizing surplus amounts,
157if any. In the event that we are unable to utilize the entire amount that we have currently estimated for use out of
Net Proceeds in a Fiscal, we will utilize such unutilized amount in the next Fiscal.
In case of variations in the actual utilization of funds designated for the purposes set forth above, increased fund
requirements for a particular purpose may be financed by surplus funds or through our internal accruals, if any,
which are not applied to the other purposes set out above.
Offer related expenses
The total expenses of the Offer are estimated to be approximately ₹ [●] million.
The Offer related expenses primarily include fees payable to the BRLMs and legal counsels, fees payable to the
Statutory Auditor, brokerage and selling commission, underwriting commission, commission payable to
Registered Brokers, RTAs, CDPs, SCSBs’ fees, Sponsor Bank’s fees, Registrar’s fees, printing and stationery
expenses, advertising and marketing expenses and all other incidental and miscellaneous expenses for listing the
Equity Shares on the Stock Exchanges.
Other than (a) listing fees and stamp duty payable on issue of Equity Shares pursuant to Fresh Issue which shall
be borne solely by the Company, and (ii) stamp duty payable on transfer of the Offered Shares pursuant to the
Offer for Sale and fees and expenses for the legal counsel to the Selling Shareholders which shall be borne solely
by the respective Selling Shareholders, all costs, charges, fees and expenses associated with and incurred with
respect to the Offer, shall be shared among the Company and the Selling Shareholders, irrespective of the
Company getting listed or not, all costs and expenses shall be shared in proportion between the Company and
Selling shareholders. All such payments shall be made by the Company on behalf of the Selling Shareholders and
upon the successful completion of the Offer or in the event the offer documents are returned by SEBI, each of the
Selling Shareholders shall reimburse the Company, on a pro rata basis, in proportion to its respective portion of
the Offered Shares, for any expenses incurred by the Company on behalf of such Selling Shareholder.
The estimated Offer related expenses are as follows:
(₹ in million)
S. Activity Estimated amount(1) As a % of total As a % of Offer
No. estimated Offer size(1)
Expenses(1)
1. BRLMs’ fees and commissions [●] [●] [●]
(including underwriting commission)
2. Brokerage, selling commission, [●] [●] [●]
bidding charges, processing fees and
bidding charges for the Members of the
Syndicate, Registered Brokers,
SCSBs, RTAs and CDPs (2)(3)(4)(5)(6)(7)(8)
3. Advertising and marketing expenses [●] [●] [●]
for the Offer
4. Other expenses [●] [●] [●]
(i) Listing fees, SEBI filing fees,
BSE and NSE processing fees,
book building software fees
(ii) Other regulatory expenses
(iii) Printing and stationery
expenses
(iv) Fees payable to the legal
counsels
(v) Fees payable to the Statutory
Auditor, Chartered
Accountants, industry service
provider, RoC consultant and
other advisors
(vi) Fees payable to the Registrar to
the Offer
(vii) Miscellaneous
Total Estimated Offer Expenses [●] [●] [●]
(1) Amounts will be finalised and incorporated in the Prospectus on determination of Offer Price
(2) Selling commission payable to the SCSBs on the portion for RIBs, and NIBs which are directly procured and uploaded by the SCSBs,
would be as follows:
Portion for RIBs* 0.35% of the Amount Allotted (plus applicable taxes)
158Portion for NIBs* 0.20% of the Amount Allotted (plus applicable taxes)
* Amount Allotted is the product of the number of Equity Shares Allotted and the Offer Price.
Selling Commission payable to the SCSBs will be determined on the basis of the bidding terminal id as captured in the Bid book of
BSE or NSE.
No processing fees shall be payable by our Company and the Selling Shareholders to the SCSBs on the applications directly
procured by them.
(3) Processing fees payable to the SCSBs on the portion for RIBs and NIBs (excluding UPI Bids) which are procured by the members
of the Syndicate/sub-Syndicate/Registered Broker/RTAs/ CDPs and submitted to SCSB for blocking, would be as follows.
Portion for RIBs and NIBs ₹10 per valid Bid cum Application Form (plus applicable taxes)
Portion for NIBs and Qualified Institutional Bidders with bids ₹10 per valid Bid cum Application Form (plus applicable taxes)
above ₹ 0.5 million
Notwithstanding anything contained in (2) above the total processing fees payable under this clause will not exceed ₹0.50 million
(plus applicable taxes) and in case if the total processing fees exceeds ₹0.50 million (plus applicable taxes) then uploading charges/
processing fees will be paid on pro-rata basis.
(4) Brokerage, selling commission on the portion for UPI Bidders (using the UPI Mechanism) which are procured by members of the
Syndicate (including their sub-Syndicate Members), RTAs and CDPs or for using 3-in-1 type accounts- linked online trading, demat
and bank account provided by some of the brokers which are members of Syndicate (including their sub-Syndicate Members) would
be as follows:
Portion for RIBs* 0.35% of the Amount Allotted (plus applicable taxes)
Portion for NIBs* 0.20% of the Amount Allotted (plus applicable taxes)
* Amount Allotted is the product of the number of Equity Shares Allotted and the Offer Price.
The selling commission payable to the Syndicate / sub-Syndicate Members will be determined as under:
(i) for RIIs and NIIs, on the basis of the application form number / series, provided that the application is also bid by the
respective Syndicate / sub-Syndicate Member. For clarification, if a Syndicate ASBA application on the application
form number / series of a Syndicate / sub-Syndicate Member, is bid by an SCSB, the selling commission will be payable
to the SCSB and not the Syndicate / sub-Syndicate Member; and
(ii) for NIIs, on the basis of the Syndicate Bid cum Application Form bearing SM code and sub-Syndicate code of the
application form submitted to SCSBs for blocking of the fund and uploading on the Stock Exchanges’ platform by
SCSBs. For clarification, if a Syndicate ASBA application on the application form number / series of a Syndicate / sub-
Syndicate Member, is bid by an SCSB, the selling commission will be payable to the Syndicate / sub-Syndicate members
and not the SCSB.
The selling commission and bidding charges payable to Registered Brokers, the RTAs and CDPs will be determined on the basis
of the bidding terminal id as captured in the Bid Book of BSE or NSE.
(5) Uploading charges payable to members of the Syndicate (including their sub-Syndicate Members), RTAs and CDPs on the
applications made by UPI Bidders using 3-in-1 accounts/Syndicate ASBA mechanism and Non-Institutional Bidders which are
procured by them and submitted to SCSB for blocking or using 3-in-1 accounts/Syndicate ASBA mechanism, would be as follows:
₹10 plus applicable taxes, per valid application bid by the Syndicate (including their sub-Syndicate Members), RTAs and CDPs.
Uploading charges payable on the application made using 3-in-1 accounts will be subject to a maximum cap of ₹2.50 million (plus
applicable taxes), in case if the total uploading charges exceeds ₹2.50 million (plus applicable taxes) then it will be paid on pro-
rata basis for portion of (i) RII’s (ii) NII’s as applicable. The selling commission and uploading charges payable to Registered
Brokers, the RTAs and CDPs will be determined on the basis of the bidding terminal id as captured in the Bid Book of BSE or NSE
(6) Selling commission/ uploading charges payable to the Registered Brokers on the portion for RIBs and NIBs which are directly
procured by the Registered Broker and submitted to SCSB for processing, would be as follows:
Portion for RIBs ₹10 per valid Bid cum Application Form (plus applicable taxes)
Portion for NIBs ₹10 per valid Bid cum Application Form (plus applicable taxes)
Notwithstanding anything contained above the total processing fees payable under this clause will not exceed ₹1.00 million (plus
applicable taxes) and in case if the total processing fees exceeds ₹1.00 million (plus applicable taxes) then uploading charges/
processing fees will be paid on pro-rata basis
(7) Uploading charges/ processing fees for applications made by UPI Bidders using the UPI Mechanism would be as under:
Members of the Syndicate / RTAs / CDPs ₹30 per valid Bid cum Application Form (plus applicable taxes) subject to
a maximum of ₹7.50 million
159Kotak Mahindra Bank Limited Nil
The Sponsor Bank shall be responsible for making payments to the third
parties such as remitter bank, NPCI and such other parties as required in
connection with the performance of its duties under the SEBI circulars, the
Syndicate Agreement and other applicable laws.
Axis Bank Limited Nil
The Sponsor Banks shall be responsible for making payments to the third
parties such as remitter bank, NPCI and such other parties as required in
connection with the performance of its duties under applicable SEBI
circulars, agreements and other applicable laws
All such commissions and processing fees set out above shall be paid as per the timelines in terms of the Syndicate Agreement and Cash
Escrow and Sponsor Bank Agreement.
The total uploading charges / processing fees payable to Members of the Syndicate, RTAs, CDPs, as listed under (6) will be subject
to a maximum cap of ₹7.50 million (plus applicable taxes). In case the total uploading charges/processing fees payable exceeds ₹7.50
million, then the amount payable to members of the Syndicate, RTAs, CDPs, Registered Brokers would be proportionately distributed
based on the number of valid applications such that the total uploading charges / processing fees payable does not exceed ₹7.50
million.
All such commissions and processing fees set out above shall be paid as per the timelines in terms of the Syndicate Agreement and
Cash Escrow and Sponsor Bank Agreement.
The processing fees for applications made by UPI Bidders may be released to the remitter banks (SCSBs) only after such banks provide
a written confirmation in a format as prescribed by SEBI, from time to time, including in compliance with the SEBI RTA Master Circular
and the SEBI ICDR Master Circular, and such payment of processing fees to the SCSBs shall be made in compliance with circulars
prescribed by SEBI and applicable law.
The Selling Commission payable to the Syndicate / Sub-Syndicate Members will be determined on the basis of the application form
number / series, provided that the application is also bid by the respective Syndicate / Sub-Syndicate Member. For clarification, if a
Syndicate ASBA application on the application form number / series of a Syndicate / Sub-Syndicate Member, is bid by an SCSB, the
Selling Commission will be payable to the SCSB and not the Syndicate / Sub- Syndicate Member. The selling commission and bidding
charges payable to Registered Brokers the RTAs and CDPs will be determined on the basis of the bidding terminal ID as captured in
the bid book of BSE or NSE.
Appraisal of the Objects and Bridge Financing
The objects of the Fresh Issue have not been appraised by any bank, financial institution or agency and we have
not raised any bridge loans against the Net Proceeds.
Monitoring of Utilisation of Funds
In terms of Regulation 41 of the SEBI ICDR Regulations, our Company has appointed CARE Ratings Limited as
a Monitoring Agency for monitoring the utilisation of Gross Proceeds, as the size of the Fresh Issue exceeds ₹
1,000.00 million, in accordance with Regulation 41 of the SEBI ICDR Regulations. Our Audit Committee and
the Monitoring Agency will monitor the utilisation of the Gross Proceeds and the Monitoring Agency shall submit
the report required under Regulation 41(2) of the SEBI ICDR Regulations, on a quarterly basis, until such time as
the Gross Proceeds have been utilised in full. Our Company undertakes to place the report(s) of the Monitoring
Agency, upon receipt, before the Audit Committee without any delay. Our Company will disclose the utilisation
of the Net Proceeds, including interim use under a separate head in our balance sheet for such periods as required
under the SEBI ICDR Regulations, the SEBI Listing Regulations and any other applicable laws or regulations,
clearly specifying the purposes for which the Net Proceeds have been utilized, if any, of such currently unutilised
Gross Proceeds. Our Company will also, in its balance sheet for the applicable Fiscals, provide details, if any, in
relation to all such Gross Proceeds that have not been utilised, if any, of such currently unutilised Gross Proceeds.
Pursuant to Regulation 18(3) and Regulation 32(3) of the SEBI Listing Regulations, our Company shall, on a
quarterly basis, disclose to the Audit Committee the uses and applications of the Gross Proceeds. On an annual
basis, our Company shall prepare a statement of funds utilised for purposes other than those stated in this Red
Herring Prospectus and place it before the Audit Committee and make other disclosures as may be required until
such time as the Gross Proceeds remain unutilised. Such disclosure shall be made only until such time that all the
Gross Proceeds have been utilised in full. The statement shall be certified by the statutory auditor of our Company.
Furthermore, in accordance with Regulation 32(1) of the SEBI Listing Regulations, our Company shall furnish to
the Stock Exchanges on a quarterly basis, a statement indicating (i) deviations, if any, in the actual utilisation of
the proceeds of the Fresh Issue from the objects of the Fresh Issue as stated above; and (ii) details of category
wise variations in the actual utilisation of the proceeds of the Fresh Issue from the objects of the Fresh Issue as
stated above. This information will also be published in newspapers simultaneously with the interim or annual
financial results and explanation for such variation (if any) will be included in our director’s report, after placing
160the same before the Audit Committee. We will disclose the utilisation of the Gross Proceeds under a separate head
along with details in our balance sheet(s) until such time as the Net Proceeds remain unutilised clearly specifying
the purpose for which such Gross Proceeds have been utilised. Our Company will indicate investments, if any, of
unutilised Gross Proceeds in the balance sheet of our Company for the relevant Fiscals subsequent to receipt of
listing and trading approvals from the Stock Exchanges.
Interim use of Net Proceeds
The Net Proceeds shall be retained in the Public Offer Account until receipt of the listing and trading approvals
from the Stock Exchanges by our Company. Pending utilization of the Net Proceeds for the purposes described
above, our Company undertakes to deposit the Net Proceeds only in one or more scheduled commercial banks
included in the Second Schedule of the Reserve Bank of India Act, 1934, as may be approved by our Board. Our
Company, in accordance with the applicable law, policies established by our Board from time to time and in order
to attain the Objects set out above, will have flexibility to deploy the Net Proceeds. Such investments will be
approved by the Board of Directors from time to time.
In accordance with Section 27 of the Companies Act, 2013, our Company confirms that it shall not use the Net
Proceeds for buying, trading or otherwise dealing in shares of any other listed company or for any investment in
the equity markets.
Other Confirmations
Except to the extent of any proceeds received pursuant to the sale of Offered Shares proposed to be sold in the
Offer by the Selling Shareholders, no part of the proceeds of the Offer will be paid by our Company to our
Promoter, members of the Promoter Group, our Directors or our Key Managerial Personnel or Senior Managerial
Personnel.
Our Company has not entered into and is not planning to enter into any arrangement/ agreements with any of our
Directors, Key Managerial Personnel, Senior Managerial Personnel in relation to the utilisation of the Net
Proceeds. Further, there are no material existing or anticipated interest of such individuals and entities in the
objects of the Offer except as set out above.
Variation in Objects
In accordance with Sections 13(8) and 27 of the Companies Act, 2013 and the applicable rules, and the SEBI
ICDR Regulations, our Company shall not vary the objects of the Fresh Issue without our Company being
authorised to do so by the Shareholders by way of a special resolution. In addition, the notice issued to the
Shareholders in relation to the passing of such special resolution (“Notice”) shall specify the prescribed details as
required under the Companies Act, 2013. The Notice shall simultaneously be published in the newspapers, one in
English, one in Hindi and one in Kannada, the vernacular language of the jurisdiction where our Registered Office
is situated. Pursuant to Section 13(8) of the Companies Act, 2013, our Promoter will be required to provide an
exit opportunity to such Shareholders who do not agree to the proposal, to vary the objects, subject to the
provisions of the Companies Act, 2013 and in accordance with such terms and conditions, including in respect of
proving of the Equity Shares, in accordance with the Companies Act, 2013 and the SEBI ICDR Regulations.
161BASIS FOR OFFER PRICE
The Price Band and Offer Price will be determined by our Company, in consultation with the BRLMs, and in
accordance with applicable law, on the basis of assessment of market demand for the Equity Shares offered
through the Book Building Process and quantitative and qualitative factors as described below. The face value of
the Equity Shares is ₹ 1 each and the Offer Price is [●] times the face value at the lower end of the Price Band and
[●] times the face value at the higher end of the Price Band. Investors should also refer to the sections “Risk
Factors”, “Our Business”, “Restated Financial Information”, and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” on pages 34, 229, 312 and 396, respectively, to have an informed
view before making an investment decision.
Qualitative Factors
Some of the qualitative factors which form the basis for the Offer Price are:
• Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omni-
channel retail experience across website, mobile application and stores;
• In-house technology architecture driving end-to-end business operations from design, online rendering,
merchandizing, manufacturing and retail;
• Differentiated approach to product and design catering to women, men and couples between the ages of 25
to 45 with an extensive range and variety of products;
• Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw
material procurement, design, production and marketing and sales;
• Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores
and Franchisee stores with healthy unit economics; and
• Founder-led company supported by an experienced and professional management team and backed by
renowned investors.
For further details, see “Risk Factors” and “Our Business – Strengths” on pages 34 and 238, respectively.
Quantitative Factors
Certain information presented below relating to our Company based on the Restated Financial Information. For
details, see “Restated Financial Information” on page 312.
Some of the quantitative factors which may form the basis for calculating the Offer Price are as follows:
I. Basic and diluted earnings per Equity Share (“EPS”), as adjusted for change in capital:
Financial Year ended Basic and Diluted EPS (₹)*) Weight
March 31, 2025 (79.74) 3
March 31, 2024 (78.36) 2
March 31, 2023 (92.14) 1
Weighted Average (81.35)
Notes:
(1) Basic EPS is calculated as profit/(loss) for the year attributable to owners of our Company divided by the number of weighted
average Equity Shares outstanding during the year/period.
(2) Diluted EPS is calculated as profit/(loss) for the year attributable to owners of our Company divided by number of weighted average
Equity Shares outstanding during the year/period adjusted for the effects of all dilutive potential Equity Shares
(3) Earnings per Share calculations are in accordance with the notified Indian Accounting Standard 33 ‘Earnings per share’
(4) Weighted average = Aggregate of year-wise weighted EPS divided by the aggregate of weights i.e. (EPS x Weight) for each
year/Total of weights
(5) The figures disclosed above are based on the Restated Financial Information of our Company.
II. Price/Earning (“P/E”) ratio in relation to the Price Band of ₹ [●] to ₹ [●] per Equity Share:
162Particulars P/E at the Floor Price (no. of P/E at the Cap Price (no. of
times)* times)*
Based on basic EPS for Fiscal 2025 [●] [●]
Based on diluted EPS for Fiscal 2025 [●] [●]
* To be computed after finalisation of the Price Band.
III. Industry Peer Group P/E ratio
Based on the peer group information (excluding our Company), details of the highest, lowest and industry
average P/E ratio are set forth below:
Particulars P/E ratio
Highest (Titan Company Limited) 88.14
Lowest (PC Jeweller Limited) 22.76
Average 55.45
Notes:
a. The industry high and low has been considered from the industry peer set. The industry composite has been calculated as the
arithmetic average P/E of the industry peer set disclosed in this section.
b. P/E Ratio for the listed industry peer has been computed based on the closing market price of equity shares, on BSE for Indian
peers, as of August 1, 2025 divided by the diluted EPS for the year ended March 31, 2025.
c. The figures disclosed above are based on the Restated Financial Information of the Company.
IV. Return on Net Worth (“RoNW”)
Financial Year/Period ended RoNW (%) Weight
March 31, 2025 (24.45) 3
March 31, 2024 (38.01) 2
March 31, 2023 N.A. 1
Weighted Average N.A.
Notes:
(1) Return on Net Worth (%) = Return on Net Worth (in %) is calculated as restated profit for the year attributable to equity holders
of the parent/ Net worth attributable to our Company as at the end of the year. Profit/(loss) for the year as a percentage of Net
worth (Equity Share Capital plus Other Equity, excludes non-controlling interest).
(2) Weighted average = Aggregate of year-wise weighted RoNW divided by the aggregate of weights i.e. (RoNW x Weight) for each
year/Total of weights
(3) The figures disclosed above are based on the Restated Financial Information of the Company.
V. Net Asset Value per Equity Share (“NAV”), as adjusted for change in capital
Financial Year ended/Period (in ₹)(1)
As on March 31, 2025 257.35
As on March 31, 2025# 66.94
After the Offer*
- At the Floor Price [●]*
- At the Cap Price [●]*
At Offer Price [●]
# Assuming the conversion of 35,474,930 Preference Shares to 100,224,687 Equity Shares
* To be computed after finalisation of the Price Band. Offer Price per Equity Share will be determined on conclusion of the Book
Building Process.
Notes:
(1) Net Asset Value per Equity Share represents Total equity as at the end of the year divided by number of Equity Shares outstanding
at the end of the year/period
(2) Total equity = Equity Share Capital plus Other Equity excluding non controlling interest.
VI. Comparison of Accounting Ratios with listed industry peers
Set forth below is a comparison of our accounting ratios with our listed peer company as identified in
accordance with the SEBI ICDR Regulations:
163Name of the company Closin Face P/E Revenue EPS EPS Net RoN Net
g Price value from (Basic (Dilute Worth W Asset
(as on per operation ) d) (INR Mn) (%) Value
August equit s per
1, y (INR Mn) Equit
2025) share y
(₹) Share
Bluestone Jewellery N.A. 1 NA 17,700.02 (79.74 (79.74) 9,067.74 (24.45 257.3
and Lifestyle Limited* ) ) 5
Listed Indian peers**
Titan Company Limited 3,315.00 1 88.1 604,560.0 37.62 37.61 116,240.0 28.71 130.9
4 0 0 3
Kalyan Jewellers India 582.80 10 84.1 250,450.6 6.93 6.93 48,035.78 14.87 46.57
Limited 0 6
Senco Gold Limited 314.20 5 31.1 63,280.72 10.09 10.08 19,702.92 8.09 120.3
7 7
Thangamayil Jewellery 1,909.60 10 45.4 49,105.80 42.00 42.00 11,023.50 10.77 354.6
Ltd 7 6
PC Jeweller Limited 15.02 1 22.7 22,446.00 1.13 0.66 61,928.00 9.33 9.46
6
* Financial information of our Company has been derived from the Restated Financial Information as of or for the financial year ended
March 31, 2025.
**Source for listed peers information included above:
1. All the financial information for listed industry peer is on a consolidated basis and is sourced from the financial information of
such listed industry peer available on the website of the stock exchanges, as of and for year ended March 31, 2025.
2. P/E Ratio for the listed industry peer has been computed based on the closing market price of equity shares, on BSE for Indian
peers, as of August 1, 2025 divided by the diluted EPS for the year ended March 31, 2025.
3. Return on Net worth attributable to the owners of the company (%) = Profit After Tax for the year ended March 31, 2025/ Net
worth as on March 31, 2025. Return on Net worth attributable to the owners of the company is a non-GAAP measure.
4. Net Asset Value per Equity Share represents Net worth as at the end of the year divided by number of Equity Shares outstanding
at the end of the year/period.
5. EBITDA = Profit/(loss) before tax + finance cost + depreciation - other income.
6. Net Worth = Equity Share Capital plus Other Equity, excluding non-controlling interest.
VII. Key Performance Indicators (“KPIs”)
The table below sets forth the details of the KPIs that our Company considers have a bearing for arriving at
the basis for Offer Price. These KPIs have been used historically by our Company to understand and analyse
the business performance, which in result, help us in analysing the growth of various verticals segments in
comparison to our peers. The Bidders can refer to the below-mentioned KPIs, being a combination of
financial and operational key financial and operational metrics, to make an assessment of our Company’s
performance in various business verticals and make an informed decision.
The KPIs disclosed below have been approved by a resolution of our Audit Committee dated August 4, 2025
and the Audit Committee has confirmed that the KPIs pertaining to our Company that have been disclosed
to investors at any point of time during the three years period prior to the date of this Red Herring Prospectus
have been disclosed in this section and have been subject to verification and certification by Rawat &
Associates, Chartered Accountants, pursuant to certificate dated August 4, 2025 which has been included as
part of the “Material Contracts and Documents for Inspections” on page 512.
For details of other business and operating metrics disclosed elsewhere in this Red Herring Prospectus, see
“Our Business” and “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” beginning on pages 229 and 396, respectively.
Details of our KPIs for the Fiscals 2025, 2024 and 2023 are set out below:
(in ₹ million, unless otherwise indicated)
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Financial Performance Indicators
Net Revenue 17,700.02 12,658.39 7,707.26
Net Revenue (year on year growth) (%) 39.83 64.24 67.06
Gross Profit 6,715.13 5,114.98 2,456.04
Gross Margin (%) 37.94 40.41 31.87
EBITDA 731.64 530.49 (560.34)
EBITDA Margin (%) 4.13 4.19 (7.27)
164Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Adjusted EBITDA 1,278.06 1,054.23 (272.79)
Adjusted EBITDA Margin (%) 7.22 8.33 (3.54)
Restated Profit After Tax for the year / (2,218.37) (1,422.36) (1,672.44)
period
PAT Margin (%) (12.53) (11.24) (21.70)
Average Inventory 13,218.84 6,932.69 2,807.20
Inventory Turnover Ratio 1.34 1.83 2.75
ROCE (%) (3.67) (3.39) (31.16)
Net Debt (with GML) 6,094.47 2,555.30 1,917.91
Net Debt (without GML) 6,013.14 3,259.23 1,955.91
Net Debt / Equity (with GML) 0.67 0.68 (2.67)
Net Debt / Equity (without GML) 0.66 0.87 (2.72)
Operating Performance Indicators
Number of customers (life till date) 771,845 562,729 390,959
AOV (₹) 47,671.26 41,204.71 32,038.38
Studded Revenue (%) 67.88 67.44 68.31
Same Store Sales Growth – YoY* 32.14 51.16 72.06
Store Metrics
Number of stores 275 192 155
Number of cities 117 80 71
Advertising and Marketing cost 1,591.66 1,242.30 841.40
Advertising and Marketing cost as a 8.99 9.81 10.92
percentage of revenue from operations (%)
Notes:
(1) Net Revenue = Revenue from Operations
(2) Represents one year growth from last financial year
(3) Gross Profit = Revenue from Operations - Cost of Goods Sold; Cost of Goods Sold = Cost of Material Consumed + Purchases of
stock-in-trade + Changes in Inventories
(4) Gross Margin = Gross Profit / Revenue from Operations
(5) EBITDA = EBITDA is calculated as Profit/Loss before tax - Other income + Depreciation and amortization expense + Finance
Cost;
(6) EBITDA Margin = EBITDA / Revenue from Operations
(7) Adjusted EBITDA is calculated as EBITDA, further adjusted for ESOP Charge and the franchisee commission that forms part of
the “Brokerage & Commission” line item in other expenses in our financial statements.
(8) Adjusted EBITDA Margin is calculated as adjusted EBITDA as a percentage of revenue from operations.
(9) PAT (Profit after Tax): Profit for the year
(10) PAT Margin = PAT / Revenue from Operations
(11) Average Inventory = (Opening Inventory + Closing Inventory)/2
(12) Inventory Turnover Ratio = Revenue from Operations / Average Inventory
(13) ROCE (Return on Capital Employed) = EBIT / Capital Employed.
(14) EBIT = Profit/Loss Before Tax - Other income + Finance Cost;
(15) Capital Employed = Total Equity + Non-Current Borrowings + Current Borrowings (including Gold Metal Loan)
(16) Gross Debt = Non-Current Borrowings + Current Borrowings (including Gold Metal Loan)
(17) Net Debt with GML= Gross Debt - Cash and Bank Balances (including all unrestricted bank deposits, and deposits for Gold Metal
Loan)
(18) Net Debt without GML= Gross Debt (excluding GML) - Cash and Bank Balances (including all unrestricted bank deposits)
(19) Net Debt / Equity with GML= Net Debt with GML divided by Total Equity
(20) Net Debt / Equity without GML= Net Debt without GML divided by Total Equity
(21) Number of customers refers to the total count of unique customers who have made and retained a purchase till March 31, 2025
(22) AOV: Average Order Value, used interchangeably as ATS (Average Ticket Size) for peers
(23) The percentage share of studded jewellery sales of the total jewellery sales. Studded jewellery refers to jewellery pieces that
prominently feature gemstones or precious stones. These stones, such as diamonds, rubies, etc., are set into jewellery to add colour
and value.
(24) Same Store Sales growth has been calculated as like-for-like year-on-year growth in sales for stores that have been open for at
least 12 months
(25) Advertising and Marketing costs = Advertising Expense + Selling or Promotional Expenses
(26) Advertising and Marketing costs as a percentage of revenue from operations is calculated as the sum of selling and advertising
expense as a percentage of revenue from operations
Our Company confirms that it shall continue to disclose all the KPIs included hereinabove in this section on
a periodic basis, at least once in a year (or for any lesser period as determined by the Board of our Company),
for a duration of one year after the date of listing of the Equity Shares on the Stock Exchanges pursuant to
the Offer, or until the utilization of Fresh Issue as disclosed in “Objects of the Offer” on page 152, whichever
is later, or for such other period as may be required under the SEBI ICDR Regulations.
The list of our KPIs along with brief explanation of the relevance of the KPI for our business operations
are set forth below:
165KPI Explanation for the KPI
Financial Performance Indicators
Net Revenue Describes the top line performance of the company
Net Revenue (year on year growth) (%) Describes the improvement in revenue year on year
Gross Profit Helps in understanding the profitability of the company’s
products
Gross Margin (%) Helps understand the product profitability vis-à-vis the sales of
the company
EBITDA Describes the reported operational efficiency of the company’s
operations by removing non-operational costs from the net profit
EBITDA Margin (%) Helps ascertain how much of the sales do the reported
operational costs form a part of
Adjusted EBITDA Adjustments are made to remove further the non-cash charges of
ESOP charges and the Franchisee Commission that forms a part
of the brokerage and commission in our books, but due to our
unique franchisee model, is also a finance cost, thus providing a
clearer picture of the company’s actual operating EBITDA
Adjusted EBITDA Margin (%) Shows the Adjusted Operating EBITDA% vis-à-vis the sales of
the company
Restated Profit After Tax for the Year / Period Helps ascertain the overall profitability of the company
PAT Margin (%) Shows the profitability of the company vis-à-vis the Revenues
Average Inventory Due to the increase in inventory levels throughout the year,
inventory turnover is calculated on the average inventory of the
company to provide a more accurate representation of the
company’s inventory turnover
Inventory Turnover Ratio Shows the efficiency of the company’s inventory management
ROCE (%) Describes how efficient the company deploys its funds
Net Debt without GML Helps ascertain how much money the company owes to its
lenders, net of the company’s unlevered liquid position
Net Debt with GML Sum of all interest-bearing financial liabilities (including bank
borrowings, debentures, and the outstanding value of Gold Metal
Loans), less cash and cash equivalents. This metric reflects the
company’s net financial obligations and is used to assess
leverage, solvency, and enterprise value.
Net Debt / Equity (without GML) Shows the capital structure of the company, showing how
leveraged the company is
Net Debt / Equity (with GML) It indicates the proportion of a company’s capital structure that
is funded by net debt obligations—including gold metal
liabilities—relative to shareholders’ equity. It helps assess the
financial risk and long-term sustainability of the business.
Operating Performance Indicators
No. of Customers (life till date) Helps ascertain how many customers the company is adding year
on year and how many it has acquired in its entire lifetime
AOV (₹) Helps ascertain the value of each order with the company
Studded Revenue (%) Helps ascertain the sales mix of the company’s products between
plain gold jewellery and the studded (diamond and other
precious stones) jewellery, which impacts the margin
performance
Same Store Sales Growth – YoY Helps understand the year on year increase in revenue at our
stores open for at least 12 months
Store Metrics
Number of stores Helps to ascertain the overall footprint of the company across
India we operate
Number of cities To understand the company’s city coverage across India
Advertising and Marketing cost Describes how much the company is spending in its advertising
Advertising and Marketing cost as a percentage of Describes how much the company is spending on advertising
revenue from operations (%) vis-à-vis the sales
All such KPIs have been defined consistently and precisely in “Definitions and Abbreviations – Key
Performance Indicators” on page 10.
VIII. Explanation of the historic use of the Key Performance Indicators by our Company to analyse, track
or monitor the operational and/or financial performance of our Company
166In evaluating our business, we consider and use certain KPIs, as presented above, as a supplemental measure
to review and assess our performance. The presentation of these KPIs is not intended to be considered in
isolation or as a substitute for the Restated Financial Information. These KPIs may not be defined under Ind
AS and are not presented in accordance with Ind AS and hence, should not be considered in isolation or
construed as an alternative to Ind AS measures of performance or as an indicator of our performance,
liquidity, profitability or results of operations. These KPIs have limitations as analytical tools. Further, these
KPIs may differ from the similar information used by other companies and hence their comparability may
be limited. Therefore, these metrics should not be considered in isolation or construed as an alternative to
Ind AS measures of performance or as an indicator of our operating performance, liquidity, profitability or
results of operation. Although these KPIs are not a measure of performance calculated in accordance with
applicable accounting standards, our Company’s management believes that it provides an additional tool for
investors to use in evaluating our ongoing operating results and trends.
Investors are encouraged to review the Ind AS financial measures and to not rely on any single financial or
operational metric to evaluate our business. See “Risk Factors − Significant differences exist between Ind
AS and other accounting principles, such as U.S. GAAP and IFRS, which investors may be more familiar
with and may consider them material to their assessment of our financial condition” on page 92.
IX. Comparison of Key Performance Indicators with listed industry peers
167Set forth below is a comparison of our KPIs with our peer company listed in India:
Comparison of Operational Parameters of Fiscals 2025, 2024 and 2023 with the industry peers
Parame Unit Bluestone Jewellery Titan Company Limited Kalyan Jewellers India Senco Gold Limited Thangamayil Jewellery Ltd PC Jeweller Limited
ter and Lifestyle Limited Limited
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023
Operating Performance Metrics
No. of Count 7,71,845 5,62,729 3,90,959 NA NA NA NA NA NA NA NA NA 3,200,00 NA 2,500,00 NA NA NA
Custome .00 .00 .00 0+ 0+
rs (Life
Till
Date)1
AOV2 INR 47,671.2 41,204.7 32,038.3 NA NA NA NA NA NA 73,000.0 63,700.0 57,900.0 57,159.0 47,097.0 43,387.0 NA NA NA
6 1 8 0 0 0 0 0 0
Studded % 67.88 67.44 68.31 26.94 28.60 29.02 30.13 28.41 26.17 10.90 11.40 10.40 2.61 3.11 2.70 NA NA NA
Share %3
SSSG - % 32.14 51.16 72.06 NA 16.00 32.00 NA 17.00 NA 15.00 19.00 10.00 18.10 23.49 25.23 NA NA NA
YoY4
Store metrics
No of Count 275.00 192.00 155.00 3,312.00 3,035.00 2,710.00 351.00 217.00 147.00 175.00 159.00 136.00 63.00 57.00 53.00 51.00 60.00 81.00
Stores5
No of Count 117.00 80.00 71.00 435.00 428.00 404.00 NA NA NA 115.00 107.00 96.00 NA NA NA 38.00 NA NA
Cities6
Selling INR 1,591.66 1,242.30 841.40 29,960.0 27,650.0 23,190.0 4,733.59 3,552.74 2,880.71 NA 1,033.73 810.36 683.90 364.50 359.30 NA 5.60 121.50
and Mn 0 0 0
Advertis
ing
Expense
s7
Selling % 8.99 9.81 10.92 4.96 5.41 5.72 1.89 1.92 2.05 NA 1.97 1.99 1.39 0.95% 1.14 NA 0.09 0.49
and
Advertis
ing
expenses
as a
percenta
ge of
revenue
from
operatio
ns8
Financial Metrics
Net INR 17,700.0 12,658.3 7,707.26 604,560. 510,840. 405,750. 250,450. 185,482. 140,714. 63,280.7 52,414.4 40,774.0 49,105.8 38,267.8 31,525.5 22,446.0 6,054.00 24,726.8
Revenue Mn 2 9 00 00 00 66 86 47 2 3 4 0 0 0 0 0
168Parame Unit Bluestone Jewellery Titan Company Limited Kalyan Jewellers India Senco Gold Limited Thangamayil Jewellery Ltd PC Jeweller Limited
ter and Lifestyle Limited Limited
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023
Net % 39.83 64.24 67.06 18.35 25.90 40.89 35.03 31.82 30.08 20.73 28.55 15.36 28.32 21.39 43.75 270.76 (75.52) 53.95
Revenue
(year on
year
growth)1
Gross INR 6,715.13 5,114.98 2,456.04 130,000. 116,520. 102,200. 32,842.5 27,136.9 21,992.2 8,515.22 8,013.90 6,554.70 4,979.00 4,228.20 3,361.40 4,774.60 (699.70) 3,840.80
Profit11 Mn 00 00 00 5 3 3
Gross % 37.94 40.41 31.87 21.50 22.81 25.19 13.11 14.63 15.63 13.46 15.29 16.08 10.14 11.05 10.66 21.27 (11.56) 15.53
Margin
(%)12
EBITD INR 731.64 530.49 (560.34) 56,950.0 52,930.0 48,800.0 15,171.8 13,126.6 11,140.3 3,676.31 3,755.10 3,220.28 2,189.60 2,123.60 1,529.00 3,954.60 (1,713.0 2,480.50
A13 Mn 0 0 0 0 0 1 0)
EBITD % 4.13 4.19 (7.27) 9.42 10.36 12.03 6.06 7.08 7.92 5.81 7.16 7.90 4.46 5.55 4.85 17.62 (28.30) 10.03
A
Margin14
Adjusted INR 1,278.06 1,054.23 (272.79) NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA
EBITD Mn
A15
Adjusted % 7.22 8.33 (3.54) NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA
EBITD
A
Margin16
PAT17 INR (2,218.3 (1,422.3 (1,672.4 33,370.0 34,960.0 32,740.0 7,141.73 5,962.85 4,319.32 1,593.09 1,810.04 1,584.79 1,187.10 1,232.40 797.40 5,777.00 (6,293.6 (2,032.0
Mn 7) 6) 4) 0 0 0 0) 0)
PAT % (12.53) (11.24) (21.70) 5.52 6.84 8.07 2.85 3.21 3.07 2.52 3.45 3.89 2.42 3.22 2.53 25.74 (103.96) (8.22)
Margin18
Average INR 13,218.8 6,932.69 2,807.20 236,175. 178,175. 150,965. 89,893.4 76,557.2 64,040.6 28,781.3 21,712.3 16,383.5 15,839.0 10,857.8 8,661.80 61,409.8 57,117.2 57,286.9
Inventor Mn 4 00 00 00 0 4 7 7 8 1 0 5 0 0 5
y19
Inventor Multi 1.34 1.83 2.75 2.56 2.87 2.69 2.79 2.42 2.20 2.20 2.41 2.49 3.10 3.52 3.64 0.37 0.11 0.43
y ple
Turnove
r Ratio20
ROCE21 % (3.67) (3.39) (31.16) 16.83 20.86 22.88 14.51 13.84 12.17 8.01 11.01 13.02 10.54 19.72 14.89 4.57 (2.73) 3.02
(With INR 6,094.47 2,555.30 1,917.91 165,280. 116,620. 61,620.0 NA 23,422.0 25,266.7 NA 9,283.07 7,164.73 5,088.40 4,187.50 4,719.10 NA 40,814.7 35,873.7
GML) Mn 00 00 0 7 1 0 0
Net
Debt22
(With Multi 0.67 0.68 (2.67) 1.42 1.24 0.52 NA 0.56 0.70 NA 0.68 0.76 0.46 0.85 1.21 NA 1.39 0.97
GML) ple
[Net
Debt /
Equity]23
169Parame Unit Bluestone Jewellery Titan Company Limited Kalyan Jewellers India Senco Gold Limited Thangamayil Jewellery Ltd PC Jeweller Limited
ter and Lifestyle Limited Limited
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023
(Without INR 6,013.14 3,259.23 1,955.91 92,760.0 68,450.0 15,270.0 NA 8,866.37 15,140.7 NA 5,702.90 5,295.06 2,467.10 1,925.50 4,190.10 NA 40,814.7 35,873.7
GML) Mn 0 0 0 8 0 0
Net
Debt24
(Without Multi 0.66 0.87 (2.72) 0.80 0.73 0.13 NA 0.21 0.42 NA 0.42 0.56 0.22 0.39 1.08 NA 1.39 0.97
GML) ple
[Net
Debt /
Equity]25
1) Number of customers refers to the total count of unique customers who have made and retained a purchase till the last day of the respective financial year. For Thangamayil taken as reported in FY23 annual report (2,500,000+ customers) and
FY25 annual report (3,200,000+ customers)
(2) AOV: Average Order Value, used interchangeably as ATS (Average Ticket Size) for peers
(3) The percentage share of studded jewellery sales of the total jewellery sales. Studded jewellery refers to jewellery pieces that prominently feature gemstones or precious stones. These stones, such as diamonds, rubies, etc., are set into jewellery to
add colour and value. (Source: Redseer Report)
a. Studded revenue for Titan represents studded share of revenue of the jewellery segment calculated as sum of quarterly studded sales divided by the sum of quarterly domestic jewellery sales for the financial year
b. Studded revenue for Kalyan represents studded revenue calculated as sum of quarterly studded sales divided by the sum of quarterly Indian jewellery sales for the financial year
c. Studded revenue for Senco taken as reported
d. Studded revenue for Thangamayil calculated by dividing share of Diamonds as part of Traded goods sold divided by Net revenue for the financial year
e. Studded revenue for PC Jeweller not reported separately
(4) Same Store Sales growth for Bluestone has been calculated as like-for-like year-on-year growth in sales for stores that have been open for at least 12 months. For peers it is based on the data reported by the respective companies; SSSG for Titan
Limited represents growth for Tanishq
(5) Stores word used interchangeably as showrooms for peers
(6) Number of cities considered same as number of cities and towns for peers
(7) Selling and Marketing costs = Advertising Expense + Selling or Promotional Expenses
(8) Selling and Marketing costs as a percentage of revenue from operations is calculated as the sum of selling and advertising expense as a percentage of revenue from operations
(9) Net Revenue = Revenue from Operations
(10) Represents one year growth from last financial year
(11) Gross Profit = Revenue from Operations - Cost of Goods Sold; Cost of Goods Sold = Cost of Material Consumed + Purchases of stock-in-trade + Changes in Inventories
(12) Gross Margin = Gross Profit / Revenue from Operations
(13) EBITDA = EBITDA is calculated as Profit/Loss before tax - Other income + Depreciation and amortization expense + Finance Cost; (PC Jewellers EBITDA adjusted for FVTPL one-time loss in FY25, Senco & Kalyan EBITDA adjusted for
FVTPL one-time loss in FY23)
(14) EBITDA Margin = EBITDA / Revenue from Operations
(15) Adjusted EBITDA is calculated as EBITDA, further adjusted for ESOP Charge and the franchisee commission that forms part of the “Brokerage & Commission” line item in other expenses in our financial statements.
(16) Adjusted EBITDA Margin is calculated as adjusted EBITDA as a percentage of revenue from operations.
(17) PAT (Profit after Tax): Profit for the year
(18) PAT Margin = PAT / Revenue from Operations
(19) Average Inventory = (Opening Inventory + Closing Inventory)/2
(20) Inventory Turnover Ratio = Revenue from Operations / Average Inventory
(21) ROCE (Return on Capital Employed) = EBIT / Capital Employed; EBIT = Profit/Loss Before Tax - Other income + Finance Cost; (PC Jewellers EBIT adjusted for FVTPL one-time loss in FY25, Senco & Kalyan EBIT adjusted for FVTPL one-
time loss in FY23); Capital Employed = Total Equity + Non-Current Borrowings + Current Borrowings (including Gold Metal Loan) + Gold Metal loan (Only for peers of which GML was not mentioned under Current Borrowings heading (Titan &
Kalyan))
(22) (With GML) Net Debt = Gross Debt less Cash and Bank Balances (including all unrestricted bank deposits and mutual funds, including deposits for Gold Metal Loan); Gross Debt = Non-current borrowings + Current borrowings (Including
Gold Metal Loan) + Gold Metal loan (only for peers of which GML was not mentioned under current borrowing heading (Titan & Kalyan))
(23) (With GML) [Net Debt / Equity] = (With GML) Net Debt divided by Total Equity
(24) (Without GML) Net Debt = Gross Debt less Cash and Bank Balances (including all unrestricted bank deposits, not including deposits for Gold Metal Loan); Gross Debt = Non-Current Borrowings + Current Borrowings (Excluding Gold Metal
Loan)
(25) (Without GML) [Net Debt / Equity] = (Without GML) Net Debt divided by Total Equity
(26) NA: Not Available
(27) All the KPIs would not be comparable considering the size and scale of the business and peers might define metrics differently
170X. Comparison of KPIs based on additions or dispositions to our business
Our Company has not made any material acquisitions or dispositions to its business during Fiscals 2025, 2024
and 2023. For details regarding acquisitions and dispositions made our Company in the last 10 years, see
“History and Certain Corporate Matters — Details regarding material acquisitions or divestments of
business/undertakings, mergers, amalgamation, any revaluation of assets, etc. in the last 10 years” on page
284.
XI. Weighted average cost of acquisition (“WACA”)
a. Price per share of our Company (as adjusted for corporate actions, including bonus issuances)
based on primary issuances of Equity Shares or convertible securities (excluding Equity Shares
issued under the ESOP 2014 and issuance of Equity Shares pursuant to a bonus issue) during the
18 months preceding the date of this Red Herring Prospectus, where such issuance is equal to or
more than 5% of the fully diluted paid-up share capital of our Company (calculated based on the
pre-Offer capital before such transaction(s) and excluding ESOPs granted but not vested), in a
single transaction or multiple transactions combined together over a span of rolling 30 days
(“Primary Issuances”)
Except as disclosed below, our Company has not issued any Equity Shares or Preference Shares,
excluding shares issued under the ESOP 2014 and issuance of bonus shares, during the 18 months
preceding the date of this Red Herring Prospectus, where such issuance is equal to or more that 5% of
the fully diluted paid-up share capital of our Company (calculated based on the pre-Offer capital before
such transaction(s) and excluding ESOPs granted but not vested), in a single transaction or multiple
transactions combined together over a span of rolling 30 days.
Date of Name of allottee Number of % of Price per Total
allotment Equity paid-up Equity consid
# Shares or capital Share or eration
convertible (on a fully convertibl (₹)
securities diluted e
allotted basis securities
prior to (₹)
allotment)
August Allotment of 9,215,127 Equity Shares of face value ₹ 1 10,001,847 8.66% 34 340,06
13, 2024 each allotted to Gaurav Singh Kushwaha, 143,040 2,798
and Equity Shares of face value ₹ 1 each allotted to IE
August Venture Investment Fund II, 107,280 Equity Shares of
16, 2024* face value ₹ 1 each allotted to 360 One Large Value
Fund - Series 13, 71,520 Equity Shares of face value ₹
1 each allotted to 360 One Special Opportunities Fund
Series 11, NK Squared, Kamath Associate and IvyCap
Ventures Trust Fund – III, each, 35,760 Equity Shares
of face value ₹ 1 each allotted to 360 One Seed Ventures
Fund - Series 2, Pratithi Growth Fund I acting through
its trustee S. Gopalakrishnan and OHM Enterprises,
each, 28,608 Equity Shares of face value ₹ 1 each
allotted to Deepinder Goyal, 21,456 Equity Shares of
face value ₹ 1 each allotted to Girnar Growth Ventures
LLP, 11,443 Equity Shares of face value ₹ 1 each
allotted to Twin And Bull Opportunities Fund-1, 7,152
Equity Shares of face value ₹ 1 each allotted to Ashwin
Kedia, 2,861 Equity Shares of face value ₹ 1 each
allotted to Nezone Enterprise Private Limited, Vijaya
Raghavan G and Alteria Capital Fund II - Scheme I
(acting through its trustee, Orbis Trusteeship Services
Private Limited), each, 1,430 Equity Shares of face
value ₹ 1 each allotted to Stride Ventures Debt Fund II,
Stride Ventures Debt Fund 3 and Sunil S Mehta,
each,1,117 Equity Shares of face value ₹ 1 each Equity
Shares allotted to Raveen Sastry and 60,391 Equity
Shares of face value ₹ 1 each allotted to NV Holdings
Limited
September Allotment of 1,384,083 Series H CCPS to Steadview 10,380,622 8.27% 578 5,999,9
10, 2024, Capital Mauritius Limited, 1,453,280 Series H CCPS to 99,516
September Think Investments PCC and 605,536 Series H CCPS to
14, 2024 Pratithi Growth Fund 1, 6,080,439 Series H CCPS to
and MIH Investments One B.V. and 208,010 Series H CCPS
September to Japonica Holdings Pte. Ltd., 21,683 Series H CCPS
171Date of Name of allottee Number of % of Price per Total
allotment Equity paid-up Equity consid
# Shares or capital Share or eration
convertible (on a fully convertibl (₹)
securities diluted e
allotted basis securities
prior to (₹)
allotment)
20, to Esya Capital Advisors LLP, 35,000 Series H CCPS
2024** to Ramakant Sharma, 8,651 Series H CCPS to Ratnesh
Jain, 8,651 Series H CCPS to Sanjay Gupta, 8,651
Series H CCPS to Avijit Goel, 8,651 Series H CCPS to
Aman Jain, 8,651 Series H CCPS to Manoj Kumar Jain,
34,604 Series H CCPS to Bhupendra Kumar Sethi,
17,302 Series H CCPS to Indu Sethi, 17,302 Series H
CCPS to Dolly Ben Narendrabhai Patel, 17,302 Series
H CCPS to Narendrabhai Kantilal Patel, 116,787 Series
H CCPS to Apoorva Tripathi, 8,651 Series H CCPS to
Mukesh Lakshmi Chand Mer, 11,247 Series H CCPS to
SS Santosh Kumar, 17,302 Series H CCPS to Prateek
Jain, 34,604 Series H CCPS to Medha Sutwala, 51,905
Series H CCPS to Vaibhav Mehta, 34,604 Series H
CCPS to Dinesh Solar India Private Limited, 17,302
Series H CCPS to Sachin Kumar Gupta, 41,524 Series
H CCPS to Mohamed Yousuff, 34,604 Series H CCPS
to Upkaran Chawla, 34,604 Series H CCPS to Harbir
Singh Dhingra, 17,302 Series H CCPS to Rupa
Mohanty, 20,760 Series H CCPS to Ajay Singh Patel,
12,978 Series H CCPS to Abhinav Patel and 8,652
Series H CCPS to Komal Chhajer
Total 20,382,469 6,340,0
62,314
Weighted average cost of acquisition (in ₹) 311.05
# As certified by Rawat & Associates, Chartered Accountants by way of their certificate dated August 4, 2025.
* Allotment pursuant to issue of right shares occurred over a span of rolling 30 days are combined together for the calculation of more than 5% of fully diluted
paid up share capital of our Company.
** Allotment pursuant to issue of Series H Preference Shares occurred over a span of rolling 30 days are combined together for the calculation of more than
5% of fully diluted paid up share capital of our Company.
# Excludes allotment of Equity Shares pursuant to conversion of Preference Shares on July 4, 2025.
b. Price per share of our Company (as adjusted for corporate actions, including bonus issuances)
based on secondary sale or acquisition of equity shares or convertible securities (excluding gifts)
involving our Promoter, Promoter Group and any of the Selling Shareholders or other
shareholders with the right to nominate directors on our Board during the 18 months preceding
the date of filing of this Red Herring Prospectus, where the acquisition or sale is equal to or more
than 5% of the fully diluted paid-up share capital of our Company (calculated based on the pre-
Offer capital before such transaction/s and excluding ESOPs granted but not vested), in a single
transaction or multiple transactions combined together over a span of rolling 30 days (“Secondary
Transactions”)
There have been no secondary sale/ acquisitions of Equity Shares or CCPS, where the Promoters,
members of the Promoter Group, Selling Shareholders, or Shareholder(s) having the right to nominate
Director(s) on the Board, are a party to the transaction, during the 18 months preceding the date of this
Red Herring Prospectus, where either acquisition or sale is equal to or more than 5% of the fully diluted
paid up share capital of the Company (calculated based on the pre-Offer capital before such transaction/s
and excluding ESOPs granted but not vested), in a single transaction or multiple transactions combined
together over a span of rolling 30 days.
c. If there are no such transactions to report under (a) and (b), the following are the details of the
price per share of the Company basis the last five primary or secondary transactions (secondary
transactions where the Promoter, Promoter Group, Selling Shareholders or other shareholders
with the right to nominate directors on the Board, are a party to the transaction), not older than
three years prior to the date of filing of this Red Herring Prospectus irrespective of the size of
transactions
Since there are eligible transactions of the Company reported in Paragraph (a) above, the price per Equity
Share of our Company based on the last five primary or secondary transactions (secondary transactions
where Promoters, members of the Promoter Group, Selling Shareholders or Shareholder(s) having
the right to nominate Director(s) on our Board, are a party to the transaction), not older than three years
172prior to the date of this Red Herring Prospectus irrespective of the size of transactions, has not been
computed.
XII. Weighted average cost of acquisition, floor price and cap price
Based on the above transactions (set out in point X above), below are the details of the WACA, as compared
to the Floor Price and the Cap Price:
Past transactions Weighted average cost of Floor Price (₹)* Cap Price (₹)*
acquisition per Equity
Share (₹)#
Weighted average cost of 311.05 [●] times [●] times
acquisition of Primary Issuances
Weighted average cost of Not Applicable [●] times [●] times
acquisition of Secondary
Transactions
* To be updated at the Prospectus stage.
# As certified by Rawat & Associates, Chartered Accountants by way of their certificate dated August 4, 2025.
Note: The Equity Shares of the Company are freely transferable without any obligation on the Shareholders to report the
transaction details to the Company. In the absence of such reporting of transactions by the Shareholders, the weighted average cost of
acquisition for the Selling Shareholders has been provided based on the secondary transactions of Equity Shares which were reported
to the Company.
XIII. Detailed explanation for Offer Price/ Cap Price being [●] times of WACA of primary issuances
/secondary transactions of Equity Shares (as disclosed above) along with our Company’s KPIs and
financial ratios for Fiscals 2025, 2024, and 2023
[●]*
* To be included on finalisation of Price Band.
XIV. Explanation for the Offer Price/Cap Price, being [●] times of WACA of primary issuances/secondary
transactions of Equity Shares (as disclosed above) and in view of the external factors which may have
influenced the pricing of the Issue.
[●]*
* To be included on finalisation of Price Band.
XV. The Offer Price is [●] times of the face value of the Equity Shares
The Offer Price of ₹ [●] has been determined by our Company, in consultation with the BRLMs, on the basis
of the demand from investors for the Equity Shares through the Book Building Process. Our Company, in
consultation with the BRLMs, are justified of the Offer Price in view of the above qualitative and quantitative
parameters.
Investors should read the above-mentioned information along with “Risk Factors”, “Our Business”,
“Restated Financial Information” and “Management Discussion and Analysis of Financial Condition and
Revenue from Operations” beginning on pages 34, 229, 312 and 396, respectively, to have a more informed
view.
The trading price of the Equity Shares could decline due to the factors mentioned in the section “Risk
Factors” beginning on page 34 and any other factors that may arise in the future and you may lose all or part
of your investment.
173STATEMENT OF SPECIAL TAX BENEFITS
To,
The Board of Directors
Bluestone Jewellery and Lifestyle Limited
Site No. 89/2, Lava Kusha Arcade
Situated at Munnekolal Village
Outer Ring Road, Marathahalli, 4th Phase
JP Nagar, Bangalore – 560 037
Karnataka, India
Sub: Statement of possible special tax benefits available to Bluestone Jewellery and Lifestyle Limited
(formerly known as Bluestone Jewellery and Lifestyle Private Limited) and its shareholders, prepared in
accordance with the requirements under Schedule VI (Part A)(9)(L) of the Securities and Exchange Board
of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as amended (“SEBI ICDR
Regulations”)
1. We, M S K A & Associates (“the Firm”), Chartered Accountants, the statutory auditors of Bluestone Jewellery
and Lifestyle Limited (the “Company”) hereby confirm the enclosed statement in the Annexure prepared and
issued by the Company, which provides the possible special tax benefits under Income-tax Act, 1961 (‘Act’)
presently in force in India viz. the Income-tax Act, 1961, (‘Act’), the Income-tax Rules, 1962, (‘Rules’),
regulations, circulars and notifications issued thereon, as applicable to the assessment year 2025-26 relevant to
the financial year 2024-25, available to the Company and its shareholders. There is no Material Subsidiary of the
Company identified as per the Securities and Exchange Board of India (Listing Obligations and Disclosure
Requirements) Regulations, 2015, as amended. Several of these benefits are dependent on the Company and its
shareholders, as the case may be, fulfilling the conditions prescribed under the relevant provisions of the Act.
Hence, the ability of the Company, its shareholders to derive the special tax benefits is dependent upon their
fulfilling such conditions, which based on business imperatives the Company and its shareholders face in the
future, the Company, its shareholders may or may not choose to fulfil.
2. This statement of possible special tax benefits is required as per Schedule VI (Part A)(9)(L) of the Securities and
Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as amended (‘SEBI
ICDR Regulations’). While the term ‘special tax benefits’ has not been defined under the SEBI ICDR Regulations,
it is assumed that with respect to special tax benefits available to the Company, the same would include those
benefits as enumerated in the statement. Any benefits under the Taxation Laws other than those specified in the
statement are considered to be general tax benefits and therefore not covered within the ambit of this statement.
Further, any benefits available under any other laws within or outside India, except for those specifically
mentioned in the statement, have not been examined and covered by this statement.
3. Our views are based on the existing provisions of law and its interpretation, which are subject to change from time
to time. We do not assume responsibility to update the views consequent to such changes.
4. The benefits discussed in the enclosed statement cover the possible special tax benefits available to the Company
and its shareholders and do not cover any general tax benefits available to them.
5. In respect of non-residents, the tax rates and the consequent taxation shall be further subject to any benefits
available under the applicable Double Taxation Avoidance Agreement, if any, between India and the country in
which the non-resident has fiscal domicile.
6. The benefits stated in the enclosed statement are not exhaustive and the preparation of the contents stated is the
responsibility of the Company’s management. We are informed that this statement is only intended to provide
general information to the investors and is neither designed nor intended to be a substitute for professional tax
advice. In view of the distinct nature of the tax consequences and the changing tax laws, each investor is advised
to consult their own tax consultant with respect to the specific tax implications arising out of their participation in
the issue and we shall in no way be liable or responsible to any shareholder or subscriber for placing reliance upon
the contents of this statement. Also, any tax information included in this written communication was not intended
or written to be used, and it cannot be used by the Company or the investor, for the purpose of avoiding any
penalties that may be imposed by any regulatory, governmental taxing authority or agency.
7. We do not express any opinion or provide any assurance whether:
174• The Company and its shareholders will continue to obtain these benefits in future;
• The conditions prescribed for availing the benefits have been/would be met;
• The revenue authorities/courts will concur with the views expressed herein.
8. The contents of the enclosed statement are based on information, explanations and representations obtained from
the Company and on the basis of our understanding of the business activities and operations of the Company. We
have relied upon the information and documents of the Company being true, correct, and complete and have not
audited or tested them. Our view, under no circumstances, is to be considered as an audit opinion under any
regulation or law. No assurance is given that the revenue authorities/ courts will concur with the views expressed
herein. Our Firm or any of partners or affiliates, shall not be responsible for any loss, penalties, surcharges, interest
or additional tax or any tax or non-tax, monetary or non-monetary, effects or liabilities (consequential, indirect,
punitive or incidental) before any authority / otherwise within or outside India arising from the supply of incorrect
or incomplete information of the Company.
9. This Statement is addressed to Board of Directors and issued at specific request of the Company. The enclosed
Annexure to this Statement is intended solely for your information and for inclusion in the draft red herring
prospectus, red herring prospectus, the prospectus and any other material in connection with the proposed initial
public offering of equity shares of the Company, and is not to be used, referred to or distributed for any other
purpose without our prior written consent. Accordingly, we do not accept or assume any liability or any duty of
care for any other purpose or to any other person to whom this certificate is shown or into whose hands it may
come without our prior consent in writing. Any subsequent amendment / modification to provisions of the
applicable laws may have an impact on the views contained in our statement. While reasonable care has been
taken in the preparation of this certificate, we accept no responsibility for any errors or omissions therein or for
any loss sustained by any person who relies on it.
For M S K A & Associates
Chartered Accountants
Firm Registration Number:105047W
Ankush Agrawal
Partner
Membership No: 159694
Place: Mumbai
Date: July 17, 2025
UDIN: 25159694BMLWHI5450
175ANNEXURE-1
STATEMENT OF SPECIAL TAX BENEFITS AVAILABLE TO BLUESTONE JEWLLERY AND
LIFESTYLE LIMITED (FORMERLY KNOWN AS BLUESTONE JEWELLERY AND LIFESTYLE
PRIVATE LIMITED) (THE “COMPANY”) AND ITS SHAREHOLDERS UNDER THE INCOME TAX
ACT, 1961
This statement of possible special income tax benefits is required as per Schedule VI (Part A)(9)(L) of the
Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as
amended (‘SEBI ICDR Regulations’). While the term ‘special tax benefits’ has not been defined under the SEBI
ICDR Regulations, for the purpose of this statement, it is assumed that with respect to special tax benefits available
to the Company, the same would include those benefits available as enumerated below:
Under the Income-tax Act, 1961 (hereinafter referred to as ‘the Act’), as per Finance Act, 2025, applicable for
Financial Year 2025-26 relevant to Assessment Year 2026-27 (‘Year’).
This Annexure sets out only the possible special tax benefits available to Bluestone Jewellery and Lifestyle
Limited and its shareholders under the current provisions of the Act, as amended by the Finance Act, 2025,
applicable for the Financial Year 2025-26, relevant to Assessment Year 2026-27, presently in force in India.
This Annexure covers only certain relevant income tax law benefits and does not cover comprehensive benefits
of the Act or any indirect tax law benefits or benefits under any other law.
1. Special Tax Benefits available to the Company
A. Deduction in respect of employment of new employees:
In accordance with and subject to the conditions specified under Section 80JJAA of the Act, a company is entitled
to a deduction of an amount equal to 30% of additional employee cost incurred in the course of business in a
financial year, for 3 consecutive assessment years including the assessment year relevant to the financial year in
which such additional employment cost is incurred.
Additional employee cost means the total emoluments paid or payable to additional employees employed in the
financial year. The deduction under Section 80JJAA would continue to be available to the company even where
the company opts for the lower effective tax rate of 25.168% as per the provisions of Section 115BAA of the Act
(as discussed above).
The company should be eligible to claim this deduction in case it incurs additional employee cost within the
meaning of Explanation (i) to sub-Section (2) of Section 80JJAA of the Act and satisfies the conditions as
mentioned in the said Section.
B. Lower corporate tax rate under section 115BAA of the Act
Section 115BAA has been inserted in the Act w.e.f. 1 April 2020 (A.Y. 2020-21). Section 115BAA of the Act
grants an option to a domestic company to be governed by the section from a particular assessment year. If a
company opts for section 115BAA of the Act, it can pay corporate tax at a reduced rate of 25.168% (22% plus
surcharge of 10% and education cess of 4%). Section 115BAA of the Act further provides that domestic
companies availing the said option will not be required to pay Minimum Alternate Tax (‘MAT’) on their ‘book
profits’ under section 115JB of the Act.
However, such a company will no longer be eligible to avail specified exemptions /incentives/deductions under
the Act and will also need to comply with the other conditions specified in section 115BAA of the Act. Further,
it shall not be allowed to claim set-off of any brought forward loss arising to it on account of additional
depreciation and other specified incentives.
Company has opted to apply section 115BAA of the Act for Financial Year 2024-25.
C. Deduction under section 80M of the Act
176As per the provisions of section 80M of the Act, dividend received by the Company from any other domestic
Company or a foreign company shall be eligible for deduction while computing its total income for the relevant
year. The amount of such deduction would be restricted to the amount of dividend distributed by the Company to
its Shareholders on or before one month prior to due date of filing of its Income-Tax return for the relevant year.
Since the Company has investments in domestic companies, it may avail the above-mentioned benefit subject to
fulfilment of conditions specified under section 80M of the Act.
2. Special Tax benefits available to the shareholders
There are no special direct tax benefits available to the shareholders of the Company. However, such shareholders
shall be liable to tax at concessional tax rates on certain incomes (arising from sale of equity shares of the
company) under the extant provisions of the Act.
Section 112A of the Act provides for concessional rate of tax at the rate of 12.5% in respect of specified long-
term capital gains [gain exceeding Rs.1,25,000 arising from the transfer of a long-term capital asset (i.e., capital
asset held for the period of 12 months or more)] being an equity share in an Indian company or a unit of an equity-
oriented fund wherein Securities Transaction Tax (‘STT’) is paid on both acquisition and transfer with effect from
July 23, 2024.
Section 111A of the Act provides for concessional rate of tax @ 20% in respect of short-term capital gains
(provided the short-term capital gains exceeding the basic threshold limit of exemption, where applicable) arising
from the transfer of a short-term capital asset (i.e. capital asset held for the period of less than 12 months) being
an equity share in a company or a unit of an equity-oriented fund wherein STT is paid on transfer with effect from
July 23, 2024.
Dividend income earned by the shareholders would be taxable in their hands at the applicable rates. Furthermore,
in the case of shareholders who are individuals, Hindu Undivided Family, Association of Persons, Body of
individuals, whether incorporated or not and every artificial judicial person, surcharge would be restricted to 15%
irrespective of the amount of dividend.
In respect of non-residents, the tax rates and the consequent taxation shall be further subject to any benefits
available under the applicable Double Taxation Avoidance Agreement, if any, between India and the country in
which the non-resident shareholder has fiscal domicile.
Notes:
1. This Annexure sets out only the special tax benefits available to the Company and its shareholders under the
Act as amended by the Finance Act 2025 applicable for the Financial Year 2025-26 relevant to the
Assessment Year 2026-27, presently in force in India.This Annexure covers only benefits available as per
provisions of Income Tax Act, 1961 and no implication have been analysed as per proposed Income Tax
Bill, 2025.
2. This Annexure covers only certain relevant direct tax law benefits and does not cover any indirect tax law
benefits or benefit under any other law.
3. Several of these benefits are dependent on the Company or its shareholders fulfilling the conditions
prescribed under the relevant tax laws.
4. The Company has opted to be governed by the provision of Section 115BAA of the IT Act for the year under
consideration. The Company is fully aware that since option for concessional income tax rate as prescribed
under Section 115BAA of the Act is opted, it will not be allowed to claim any of the following deductions/
exemptions:
i. Section10AA: Tax holiday available to units in a Special Economic Zone.
ii. Section 32(1) (iia): Additional depreciation.
iii. Section 32AD: Investment allowance.
iv. Section 33AB/3ABA: Tea coffee rubber development expenses/site restoration expenses
v. sub-clause (ii) or sub-clause (iia) or sub-clause (iii) of sub-section (1) or sub-section (2AA) or sub-
section (2AB) of Section 35: Expenditure on scientific research.
177vi. Section 35AD: Deduction for capital expenditure incurred on specified businesses.
vii. Section 35CCC/35CCD: expenditure on agricultural extension /skill development.
viii. Deduction under any provisions of Chapter VI-A except for the provisions of section 80JJAA or
section 80M.
ix. Without set-off of any loss carried forward or depreciation from any earlier assessment year, if such
loss or depreciation is attributable to any of the deductions referred from clause i) to viii) above.
x. No set off of any loss or allowance for unabsorbed depreciation deemed so under section 72A, if
such loss or depreciation is attributable to any of the deductions referred from clause i) to viii) above
5. Further, it was clarified by the Central Board of Direct Taxes vide Circular No. 29/ 2019 dated October 2,
2019, and under section 115JB(5A) that if the Company opts for concessional income tax rate under section
115BAA of the Act, the provisions of Minimum Alternate Tax (‘MAT’) under section 115JB of the Act shall
not be applicable. Further, any carried forward MAT credit also cannot be claimed.
6. The Company confirms that no loss or unabsorbed depreciation is attributable to any of the deductions not
permissible under section 115BAA(2) of the Income Tax Act, 1961.
7. The Company confirms that they have filed Form 10-IC as required under section 15BAA of the Income
Tax Act, 1961 in a timely manner.
8. This Annexure is intended only to provide general information to the investors and is neither designed nor
intended to be a substitute for professional tax advice. In view of the individual nature of tax consequences,
each investor is advised to consult his/her own tax advisor with respect to specific tax arising out of their
participation in the Proposed IPO.
9. This statement does not discuss any tax consequences in any country outside India of an investment in the
shares of the Company. The shareholders/investors in any country outside India are advised to consult their
own professional advisors regarding possible tax consequences that apply to them under the laws of such
jurisdiction.
10. The views expressed in this annexure are based on the facts and assumptions as indicated in the annexure.
No assurance is provided that the revenue authorities/courts will concur with the views expressed herein.
The views are based on the existing provisions of law and its interpretation, which are subject to changes
from time to time.
11. The Company confirms that they have not received any adverse tax order or notice or opinion (in writing or
oral) for denying or not being eligible for the special tax benefits as mentioned above. Further, the company
has complied with all the conditions which are necessary for the purpose of claiming these special tax
benefits.
For BLUESTONE JEWLLERY AND LIFESTYLE LIMITED
Rumit Dugar
Chief Financial Officer
Place: Mumbai
Date: July 17, 2025
178ANNEXURE-2
STATEMENT OF SPECIAL TAX BENEFITS AVAILABLE TO BLUESTONE JEWELLERY AND
LIFESTYLE LIMITED (FORMERLY KNOWN AS BLUESTONE JEWELLERY AND LIFESTYLE
PRIVATE LIMITED) (THE “COMPANY”) AND ITS SHAREHOLDERS UNDER INDIRECT TAX
LAWS AS MENTIONED BELOW
Outlined below are the special tax benefits available to the Company, and its Shareholders under the Central
Goods and Services Tax Act, 2017, the Integrated Goods and Services Tax Act, 2017, the Union Territory Goods
and Services Tax Act, 2017, and respective State Goods and Services Tax Act, 2017, as amended from time to
time, the Customs Act, 1962 (“Customs Act”) and the Customs Tariff Act, 1975 (“Tariff Act”), as amended by
the Finance Act, 2024 applicable for the Financial Year 2024-25, presently in force in India (collectively referred
to as “Indirect Tax Laws”). This statement is required as per paragraph (9)(L) of Part A of Schedule VI of the
Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as
amended (“SEBI ICDR Regulations”).
A) TO THE COMPANY
Based on the information provided by the management, we hereby state that no special tax benefits are available
to the Company under the Indirect Tax Laws.
B) TO THE SHAREHOLDERS
Based on the information provided by the management, we hereby state that no special tax benefits are available
to the Shareholders of the Company under the Indirect Tax Laws.
Notes:
1. This Annexure sets out the only the special tax benefits available to the Company and its Shareholders
under the Central Goods and Services Tax Act, 2017, the Integrated Goods and Services Tax Act, 2017
and the applicable State / Union Territory Goods and Services Tax Act, 2017, and relevant rules made
thereunder (“GST Acts”), as amended from time to time, the Customs Act, 1962 (“Customs Act”) and
the Customs Tariff Act, 1975 (“Tariff Act”), as amended by the Finance Act, 2024 applicable for the
Financial Year 2024-25, presently in force in India.
2. Our comments are based on specific activities carried out by the Company. Any variation in the
understanding could require our comments to be suitably modified.
3. Based on the information provided to us, we understand that the Company has not claimed any exemption
or benefits or incentives under the indirect tax laws;
4. This Annexure is intended only to provide general information to the investors and is neither designed
nor intended to be a substitute for professional tax advice. In view of the individual nature of tax
consequences, the changing tax laws, each investor is advised to consult his/her own tax advisor with
respect to specific tax implications arising out of their participation in the Proposed IPO.
5. This annexure covers only indirect tax laws benefits and does not cover any income tax law benefits or
benefit under any other law.
6. These comments are based upon the provisions of the specified Indirect Tax Laws, and judicial
interpretation thereof prevailing in the country, applicable for the Financial Year 2024-25, presently in
force in India.
7. No assurance is given that the revenue authorities/courts will concur with the views expressed herein.
Our views are based on the existing provisions of law and its interpretation, which are subject to changes
from time to time. We do not assume responsibility to update the views consequent to such changes.
For Bluestone Jewellery and Lifestyle Limited
Rumit Dugar
179Chief Financial Officer
Place: Mumbai
Date: July 17, 2025
180SECTION IV– ABOUT OUR COMPANY
INDUSTRY OVERVIEW
Unless otherwise indicated, industry and market data used in this section has been derived from the industry
report titled “Industry Report on Jewellery Market in India” dated July 15, 2025 (the “RedSeer Report”)
prepared and issued by RedSeer Management Consulting Private Limited, appointed by us pursuant to an
engagement letter dated April 22, 2024 and exclusively commissioned and paid for by us to enable the investors
to understand the industry in which we operate in connection with the Offer. The data included herein includes
excerpts from the RedSeer Report and may have been re-ordered by us for the purposes of presentation. Unless
otherwise indicated, financial, operational, industry and other related information derived from the RedSeer
Report and included herein with respect to any particular calendar year/ Fiscal refers to such information for the
relevant calendar year/ Fiscal. A copy of the RedSeer Report is available on the website of our Company at
www.bluestone.com/investor-relations.html.
Industry sources and publications are also prepared based on information as of specific dates and may no longer
be current or reflect current trends. The recipient should not construe any of the contents of the RedSeer Report
as advice relating to business, financial, legal, taxation or investment matters and are advised to consult their
own business, financial, legal, taxation, and other advisors concerning the transaction. For further information,
see “Risk Factors – Industry information included in this Red Herring Prospectus has been derived from a
third party industry report prepared by RedSeer Management Consulting Private Limited, exclusively
commissioned and paid for by us” on page 91. Also see, “Certain Conventions, Use of Financial Information
and Market Data and Currency of Presentation – Industry and Market Data” on page 17.
Macroeconomic and Consumer Demographic Trends
India’s Macroeconomic Outlook
India is one of the fastest growing large economies in the world with consumption being a major growth driver.
India’s nominal GDP has grown at more than 6.5% CAGR since 2015 (despite the slowdown in 2019 and 2020
due to COVID-19). India is anticipated to be the fastest-growing major economy between 2024 and 2029 (with
nominal GDP projected to grow at 9.5% CAGR), outpacing the growth rates of the USA and China, which are
projected to grow at approximately 4.1% and approximately 5.5%, respectively, in nominal terms. As per IMF,
India’s real GDP grew by approximately 7% in 2024 and is projected to grow at approximately 6.5% from 2025-
2029, the highest among the top 10 economies of the world. With a population of 1.4 billion, India has a large
consumer base, driving significant demand for the consumer-oriented retail markets. The growing young
population, income levels, urbanisation and nuclearization, increasing density in urban areas, and increasing
female labour force participation are the key macro trends promoting convenience-seeking behaviour leading to
higher demand for organised retail channels.
181Exhibit 1
GDP at current prices1 – India Nominal GDP growth - Global Benchmarks
USD Trillion, 2019-2029P CAGR in %, 2024-2029P
Note(s): 1. GDP at current prices: Market value of the final goods and services produced within the domestic territory during an accounting
year at current year prices; nominal GDP is the GDP unadjusted for the effects of inflation and is at current market price; 2. Major Economies
are countries with GDPs higher than USD 2 Trillion as of 2024
Source(s): International Monetary Fund (IMF)
Factors driving India’s growth
• Burgeoning middle-class: India’s per capita income has grown by approximately 8.6% annually since
Fiscal 2020, reaching approximately USD 2,666 in Fiscal 2025. This growth has been fuelled by the
expanding middle class, which increased from 144 million households in 2019 to 174 million in 2024,
driven by economic development and a shift towards manufacturing and services. The rising affluence of
higher income segments has led to heightened demand for premium products and enhanced purchasing
experiences, accelerating growth in discretionary categories and businesses catering to this segment.
Exhibit 2
Household Split by Income (Annual Income) Groups of India
USD (₹ Million), #, 2019-2029P
Note(s): 1. Annual household income range: High-income (₹ 1.1 million+), Upper-middle class (₹ 0.8 to 1.1 million), Lower-middle class (₹
0.3 to 0.8 million), and Low-income (less than ₹ 0.3 million); 2. Conversion 1 USD= ₹ 85
Source(s): Redseer Research & Analysis
• Rising private consumption: India’s crossing of the GDP per capita threshold of USD 2,000 in 2021 has
significantly boosted discretionary spending, fuelling consumption growth. Private Final Consumption
Expenditure (PFCE) is projected to rise from approximately 59% of GDP in Fiscal 2019 to approximately
62% in Fiscal 2025, according to the Ministry of Statistics and Programme Implementation (“MoSPI”)
estimates. This growth is driven by the following factors:
182a. Expanding young population: India’s median age was approximately 28 years in 2024, significantly
lower than that of China (39) and the USA (38). Over 40% of the population is under 25, and by
2030, approximately 69% will be in the working age group (15 years - 64 years), according to
United Nations World Population Prospects.
b. Rising participation of women in shopping: This is significantly influenced by higher education,
financial independence, and digital savviness.
c. Rising Enrolment in Higher Education: The share of women in higher education increased by
17.8% between Fiscal 2018 and Fiscal 2022, with female enrolment rising to 20.7 million in 2020-
21 (accounting for around 48% of total enrolment).
➢ Rising Participation of Women in the Workforce: As per PLFS Fiscal 2024 Survey, the female
Labor Force Participation Rate for those aged 15 and above is estimated at 41.7%, up from
24.5% in Fiscal 2019. This increase reflects improved access to employment opportunities,
empowering women to make more informed shopping decisions.
➢ Participation in Household Decision Making: Women are increasingly involved in household
decision-making, with 91% of urban women and over 87% of rural women participating in these
processes, according to the National Family Health Survey 5 (NFHS-5). This shift emphasizes
the need for brands to cater specifically to this influential consumer segment.
➢ Increasing Financial Independence and Awareness: According to NHFS-5, phone penetration
among women reached 54% in Fiscal 2021. Although internet usage remains lower among
women (33% compared to 57% for men), the number of female online shoppers has surged,
with around 108 million - 136 million women participating in online shopping in 2024,
indicating a notable shift in shopping behaviour towards digital platforms.
d. Digital maturity: Increasing digital maturity is democratising information and boosting
consumerism which is highlighted by a huge base of users with access to internet at the basic level.
India is witnessing a promising digitization journey.
• Access to the Internet: Indian consumers are rapidly embracing digital technologies, with 810 million - 840
million people having internet access as of 2024 (projected to reach 985 million -1,124 million by 2029).
Of these, 680 million to 690 million people used online services in 2024, which are projected to reach
around 954 million to 1,062 million by 2029. This surge is fuelled by rising household incomes, increased
purchasing power, and widespread digitisation, which have reshaped consumer preferences towards
convenience and digital services.
Exhibit 3
Internet Funnel India
Million users (% of total population) 2024, 2029P
Note(s): 1. ‘Users’ here indicate number of unique individuals, which are estimated based on various public sources and databases.
183Source(s): World Population Prospects, Redseer Research & Analysis
• Unified Payments Interface (UPI): UPI has emerged as a key driver of India’s digitalization, experiencing
approximately 183 billion transactions in Fiscal 2025 as against approximately 5 billion in Fiscal 2019.
• Jan-Dhan Yojana: The Pradhan Mantri Jan-Dhan Yojana has significantly promoted financial inclusion,
leading to a rise in the financial inclusion index from 49.9% to 64.2% from Fiscal 2019 to Fiscal 2024.
The number of women beneficiaries increased from approximately 187 million in Fiscal 2019 to
approximately 304 million in as of February 2025.
• Aadhaar: Aadhaar initiatives are pivotal in India’s digitization efforts, with approximately 1,412 million
registered Aadhaar accounts, as of December 2024. This has enabled various digital services, enhancing
convenience and connectivity.
• Overall Online Shoppers and Women Shoppers: The rise of e-commerce is transforming consumption
patterns, with women constituting approximately 51% of India’s online shoppers, totalling around 108-
136 million. This number is projected to grow by 12% - 15%, driven by increasing financial independence
among women and trend towards digital purchasing.
India’s retail market currently stands at approximately USD 976 billion, indicating a huge opportunity for
brands to scale
In-line with the consumption growth trend, India’s retail market has experienced robust growth, expanding at a
CAGR of 12% from 2016 to 2019 to reach approximately ₹ 62 trillion (approximately US$ 729 billion), driven
by demographic changes, government interventions, and evolving consumption patterns. Despite a temporary
decline of 11% in 2020 due to the pandemic, the sector rebounded swiftly, reaching approximately ₹ 83 trillion
(approximately USD 976 billion) by 2024. Projections indicate continued growth at a CAGR of 8% - 10% by
2029, outpacing developed economies like the US, UK, and China, to reach ₹ 123 trillion - ₹ 134 trillion (USD
1,447 - USD 1,576 billion), showcasing its resilience and potential. Also, there is a large untapped opportunity in
Tier 3+ urban and rural areas with approximately 82% of the market still being led by unorganised general trade
stores as of 2024. As disposable incomes rise and urbanisation spreads, traditional retail is being displaced by
organised offline and online retailers, which are expected to grow symbiotically, attracting new customers and
converting users from unorganised retail through enhanced service offerings and operational efficiency.
Growth in India’s retail market will be led by discretionary categories
As India’s retail market matures, growth will be led by increased spending on discretionary categories, which are
expected to reach approximately ₹ 74 trillion (approximately USD 865 billion) by 2029, growing at a CAGR of
9-11%, faster than the overall market. Key enablers for this growth include the adoption of omnichannel strategies,
availability of digital payment solutions, and consumer preference for sustainable and ethically sourced products,
reflecting the evolving preferences of the Indian consumer.
Exhibit 4
Overall Retail Market in India is split into Discretionary and Non-Discretionary
₹ Trillion (USD Billion) (%), 2019-2029P
Note(s): 1. Discretionary expenditures include spending on categories such as FMCG (excl. staples), apparel, consumer electronics, consumer
appliances, general merchandise, and beauty and personal care (BPC), among others. These tend to have cyclical demand, fluctuating with
184economic conditions. Non-discretionary expenditures encompass spending on essential categories such as pharmaceuticals, staples and fresh
food, which are less sensitive to economic changes; 2. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
While grocery (largely non-discretionary) holds the largest share at approximately 61% in 2024, discretionary
categories like electronics, jewellery, and fashion are expanding rapidly. This is being driven by rising
consumption, income levels, and demand from Tier 3+ markets, alongside increasing influence from social media
and the need for personalized shopping experiences, necessitating seamless technology integration in retail
operations.
[space intentionally left blank]
185Exhibit 5
Retail Category Mix
₹ Trillion (USD Billion) (%), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85; 2. Calculated at the selling price before cancellations and returns; 3. Grocery includes fresh
foods like fruits, vegetables, dairy and meat, FMCG and staples; 4. Fashion includes accessories, apparels and footwear; 5. Electronics and
Appliances includes consumer durables and appliances; 6. Beauty and personal care includes beauty appliances, grooming, makeup and
fragrance; 7. Others includes mobiles, pharma, alcohol and tobacco, general merchandise, eyewear, furniture, etc.
Source(s): Redseer Research & Analysis
India e-commerce is growing rapidly, with digital-first brands leading the way.
The surge in internet penetration following the pandemic has created a wave of digitally aware consumers across
all economic tiers, reviving e-commerce expansion and reach. Digital channels now serve as the primary point of
discovery, with social media, targeted advertising, and influencer marketing heavily driving customer awareness.
Driven by the same, India e-commerce is projected to grow at 20% - 25% CAGR between 2024 and 2029. Digital-
first brands (brands with more than 60% of gross sales value coming from online/online influenced channels,
including digitally native brands and direct-to-consumer brands) are leveraging India’s e-commerce market
potential to grow rapidly. Digital first brands currently constitute approximately 28% of India’s e-commerce
market and are poised to continue their growth trajectory and attain a 44% - 49% share of the e-commerce market
by 2029. The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand
amongst leading jewellery retailers in India in terms of revenue growth as of Fiscal 20241, enabled by its direct-
to-consumer approach. (Leading Jewellery Retailers are defined as omnichannel and multichannel retailers in
India, including BlueStone and listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who
have more than 50 physical stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business
model as BlueStone and has, therefore, also been included as a peer).
Exhibit 6
E-commerce in India Split by Brand Type
₹ Billion (USD Billion), % of Total Online market, 2019-29P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85, 2. Digital-first brands are brands with more than 60% of gross sales value coming from
online/online influenced channels, 3. Legacy brands are established companies with traditional, primarily offline presence and may or may
not have an online presence
1 Retained for Fiscal 2024 as all peers’ data haven’t been released for Fiscal 2025
186Source(s): Redseer Research & Analysis
Omni-channel retail is witnessing rapid adoption in India
Organised retailers increasingly adopt an omnichannel approach, seamlessly blending their online and physical
operations. This strategy not only delivers a unified shopping experience across multiple platforms, but also
leverages the distinct advantages of each channel to elevate customer engagement. Through this integrated
approach, retailers can build deeper consumer trust with direct sensory experiences, enhance the physical shopping
environment, strengthen brand credibility through a consistent multi-channel presence, and meet consumer
demands for shopping flexibility and convenience. An omni-channel approach not only increases conversion rate
by driving high intent footfall, but also offers intelligence on store openings, which increases store success rate
and improves store payback and breakeven period. By integrating data from various channels such as online sales,
in-store transactions, and customer interactions, retailers gain real-time insights into consumer behaviour, demand
patterns, and inventory levels. This data allows them to understand users, helping forecast demand more
accurately, adjust stocking levels accordingly, reduce stockouts, minimise overstocking, and improve inventory
turnover rates.
An omnichannel approach is critical, especially for high-ticket discretionary items like jewellery. These items
often involve a significant investment for customers, who expect a seamless and personalised shopping
experience. This strategy enhances customer convenience, showcases product quality and design, offers
personalised recommendations, and builds lasting relationships, influencing customers’ willingness to invest in
premium designs. Customers get the touch-and-feel benefit through offline channels, which helps drive the offline
shopping experience. Most consumers, who purchase high value products, prefer to research online and then buy
from the offline physical stores, since the online mode does not allow consumers to look, touch and feel the
product. The omnichannel approach helps players solve for this problem as they open experience centres or
physical stores across various cities. Additionally, real-time inventory checks empower customers to plan store
visits efficiently while showcasing the vast array of products available across channels. As per Redseer estimates,
50%-60% of overall jewellery purchases in 2024 were online influenced purchases, which underscores the
growing importance of digital channels and overall, it helps to aggregate demand online and fulfil it in a hybrid
fashion.
Currently, most established Indian jewellery brands are mainly present in wedding and occasion jewellery, and
there are limited brands that are focused solely on the growing daily wear segment with an omni-channel model.
The key differences between multi-channel and omnichannel are highlighted below:
[space intentionally left blank]
187Exhibit 7
Multi-Channel vs Omnichannel
Descriptive
Source(s): Redseer Research & Analysis
Section 2: Jewellery Industry in India
Global jewellery market is expanding due to the growing influence and impact of digitization.
The growth of the global jewellery market in the next 5 years will be driven by the rapid integration of technology
worldwide, international retail chains and growing globalisation. Globally, jewellery is recognised not only as a
symbol of status and affluent living but also as an enhancer of personal appearance and distinct features, making
it a highly coveted aspirational item.
Diamonds and gold dominate the global jewellery market, accounting for 70-80% of the market opportunity.
Gemstones, including sapphire, emerald, and ruby-studded jewellery, hold approximately 10% share, while
platinum comprises a 5%-7% share. The top 3 jewellery markets in the world are China, India, and the US. China
leads the world in the jewellery market, with a size of approximately ₹ 10,400 billion (approximately USD 122
billion), followed by the Indian jewellery market sized at approximately ₹ 6,340 billion (USD approximately 75
billion) and the US market sized at approximately ₹ 6,100 billion (approximately USD 72 billion) as of 2024.
Driven by rising disposable incomes worldwide, rising demand for personalised and customised jewellery, and
the growing popularity of online channels, the global jewellery market is poised for further growth. The growing
penetration of e-commerce will also lead to the growth of new-age digital-first brands, which will play a vital role
in expanding volumetric sales of jewellery worldwide.
Evolution in jewellery retail in India over the past decades
India’s jewellery market has traditionally been fragmented, with a substantial portion dominated by small and
independent retailers. However, recent years have seen a significant shift towards a more organised structure,
particularly in urban areas where chain stores have gained a notable market share. This shift is primarily driven
by consumer preferences for standardised products, transparent pricing, and enhanced shopping experiences.
188A brief time-lapse of the evolution of jewellery retailing in India
a. Up to the Early 1990s: The Indian jewellery market was dominated by trustworthy family-led jewellers
with limited offerings. High transaction costs, opaque pricing, and challenging purity assessments were
prevalent.
b. Early 1990s to Early 2000s: Organised retail emerged with private investment in gold and diamond
mining. Local players expanded, and brands like Tanishq emphasized purity and design. Despite
advancements, issues with opaque pricing and purity verification persisted.
c. Late 2000s: Organised retailers-built brand trust with innovations like karatmeters and jewellery
exchange schemes. Players like Gitanjali offered BIS hallmarked jewellery, and banks began importing
gold. The market saw micro-segmentation and franchise growth.
d. Late 2000s to 2016: E-commerce for jewellery retail grew, especially in Tier 3 cities. Online players like
BlueStone and CaratLane introduced advanced 3D tools. The government’s import duty increase led to
the gold monetisation scheme. Organised players gained market share.
e. 2016- Present: Online jewellery purchases gained trust, driven by branded players’ reputation. Consumer
preferences shifted towards curated designs, leading to inventory-led growth. Brands like CaratLane saw
increased inventory and revenue. Competition and innovation grew during the time.
Exhibit 8
Growth in Inventory and Revenue from Operation - CaratLane2
₹ Million, Fiscal 2018-24
Source(s): Annual Reports
India’s jewellery market is poised for growth due to a myriad of factors
Post the temporary decline due to the COVID-19 pandemic, the Indian jewellery market has grown steadily at a
CAGR of 13%-15% between 2021-2024 and currently stands at approximately ₹ 6,340 billion (USD
approximately 75 billion). As stores reopened after the pandemic, footfalls improved, and consumer confidence
in the economy was restored. Weddings, which generate most of the jewellery demand in the country, also
resumed, boosting the market.
Further, India, in addition to being a big market, also plays a significant role in the jewellery supply chain rankings.
As per GJEPC (Gem and Jewellery Export Promotion Council), in 2022, India held the first position amongst
exporters (exporting more than approximately 90% of the global exports) of cut and polished diamonds and second
in lab-grown diamonds (LGD). Lab-grown diamonds are affordable and ethically sourced, which resonates well
with the younger generation and, hence, are widely popular amongst them.
2 Inventory, revenue from operations, and the number of stores are as of the end of each respective Fiscal as
reported by the company
189India has been witnessing a higher growth rate than its global contemporaries. The growth rate of India has been
significantly higher than that of China (CAGR of 2%-4%) and the US (CAGR of 1%-2%) between 2021 and 2024
due to its favourable demographics. Driven by these factors, the jewellery market in India is projected to reach ₹
11,000 billion-12,000 billion (USD 130-140 billion) by 2029, growing at a CAGR of 12%-14% between 2024
and 2029. With this trajectory, the Indian jewellery market has surpassed US to become the second-largest market
globally in 2024.
Exhibit 9
India Jewellery Market
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
The growth drivers for the Indian jewellery market include -
Demand side drivers
A. Rising discretionary incomes leading to a burgeoning middle class, with gold as one of the preferred
savings instruments
As disposable incomes rise, especially amongst the burgeoning middle-class segment, sectors like
jewellery particularly benefit, where purchases are often seen as investments. Data from the World Gold
Council underscores this trend, revealing that an approximately 1% increase in gross national income
(GNI) per capita is associated with an approximately 0.9% rise in gold demand.
B. A rising young urban population that prefers to be updated with latest fashion
Jewellery purchases are no longer confined to weddings and festivals; these young consumers are keeping
pace with global fashion trends and are increasingly acquiring jewellery for daily wear, as well as for gifts
and celebratory occasions. This shift is characterised by a heightened demand for varied jewellery types,
demonstrated by a decrease in the share of gold jewellery from approximately 87% in 2016 to
approximately 81% in 2024. Conversely, the demand for diamonds and other metals has increased from
approximately 13% in 2016 to approximately 19% in 2024, reflecting a broader diversity in consumer
tastes and lifestyle aspirations.
C. Financially independent working women emerging as the new generation of shoppers
With the increasing prominence of financially independent working women, supplemented by affordability
constructs such as easy credit availability, women are increasingly becoming pivotal in directly driving
jewellery sales in India. This is demonstrated by the increasing participation of women in major household
purchases, from 84% in NFHS-4 to 88.7% in NFHS-5.
190D. Jewellery nowadays is considered an accessory more than a status symbol (cue for daily/casual jewellery)
Recognised for its capacity to infuse personal style and charm into daily attire, jewellery now occupies a
pivotal position in contemporary fashion, reflecting a broader societal shift towards valuing accessories as
conduits of individual expression and identity.
E. Jewellery’s Growing Cultural Appeal in India
With the rising prominence of cultural identity in India, the emotional significance of jewellery is poised
to fuel its demand even further. This emotional connection to jewellery not only highlights its symbolic
importance but also reinforces its role as a timeless embodiment of tradition and heritage in Indian society.
F. Western influence on clothing resulting in greater demand for studded (diamonds)
The growing influence of western fashion trends has sparked a surge in demand for studded jewellery
accessories. As consumers seek to emulate the glamour and sophistication associated with Western styles,
there is a heightened interest in incorporating diamond jewellery into clothing items. This trend reflects a
broader cultural shift towards luxury and self-expression, driving the popularity of studded garments in the
fashion landscape.
Supply side drivers
A. A favourable regulatory environment facilitating investments and boosting consumer trust
• Eased FDI policy: India now allows 100% foreign direct investment in the jewellery sector under
the automatic route, enhancing foreign investment, technological advancements, and
competitiveness.
• BIS Hallmarking Scheme: Mandatory BIS marking for gold jewellery ensures quality checks and
enhances consumer confidence in product authenticity and purity.
• Jewellery parks and Diamond Bourse: Establishment of jewellery parks and the Surat Diamond
Bourse streamlines and modernises the jewellery market, fostering growth, innovation, and
collaboration.
• ECLGS: The Emergency Credit Line Guarantee Scheme supports MSMEs, benefiting over 90% of
the gems and jewellery sector and stimulating growth and innovation.
B. Strong skill sets in India in terms of manufacturing and craftsmanship
India’s jewellery industry boasts remarkable manufacturing processes and artisanal craftsmanship, upheld
by its skilled karigars and their mastery of centuries-old traditions. Through focused skill development
initiatives, the nation nurtures these artisans, ensuring their talents continue to flourish. This commitment
to heritage expertise and ongoing innovation cements India’s status as a global leader in jewellery
manufacturing.
C. Gold Metal Loan scheme for manufacturers boosting production
Gold Metal Loan (GML) is a mechanism by which jewellery manufacturers borrow gold metal from banks
or financial institutions instead of using traditional currency like rupees or dollars. This scheme allows
manufacturers to access the raw materials needed for production without upfront cash. GML can be availed
for 180 days in the case of domestic jewellery manufacturers and for 270 days in the case of exports.
Benefits for Manufacturers: Gold Metal Loans (GML) fulfil working capital needs for jewellery
manufacturers, ensuring smooth operations without tying up cash reserves, and are generally more cost-
effective than Working Capital Loans (2%-3% vs. higher). With options like Fixed Term GML and Gold
Overdrafts, manufacturers gain financial flexibility, and the upfront delivery of gold with price fixation
helps mitigate risks from price fluctuations, aiding in stable production costs.
Benefits for Lenders: Lenders benefit from physical gold collateral, reducing default risk and ensuring
repayment, while generating steady interest income, diversifying their portfolio, and enhancing market
share and profitability with competitive rates and flexible terms.
191Regulations under the GML Scheme: Under RBI regulations, Gold Metal Loans (GML) are restricted to
jewellers who manufacture gold jewellery and cannot resell borrowed gold, with enhanced scrutiny
requiring comprehensive credit assessments, loan limits based on due diligence, repayment compliance
with IGDS or LGDS, and gold for repayment from approved refiners or central agencies, all to be clearly
stated in loan agreements and integrated into bank policies with rigorous risk management and monitoring.
Key threats and challenges related to the jewellery industry
In addition to the growth drivers, the jewellery retail market in India with focus on omnichannel business model,
faces a complex landscape filled with both opportunities as well as challenges. It may also encounter several
threats that could impede its growth trajectory and stability. The factors are stated below:
A. Economic Conditions
The jewellery industry is highly sensitive to the broader economic environment. Economic stability and
growth typically lead to higher disposable incomes and increased consumer spending power, which boost
jewellery sales. Conversely, economic downturns or recessions can lead to reduced discretionary spending,
directly impacting jewellery demand. High interest rates raise the cost of borrowing for both jewellers and
consumers, making it more expensive to finance operations and purchases, which in turn decreases
demand. Furthermore, investors may shift their preferences to financial instruments with better returns,
diminishing the appeal of gold and jewellery as investments.
B. Increasing Gold and Diamond Prices
Gold prices, which fluctuate based on global market conditions and currency exchange rates, play a crucial
role in the jewellery industry. An increase in gold prices significantly impacts the Indian jewellery market
by reducing consumer demand, as higher prices lead to postponed or cancelled purchases, and consumers
may opt for lighter or less expensive pieces. Jewellers face higher production costs, squeezing profit
margins unless they increase prices, which can further reduce demand. Diamond demand is rising,
particularly in emerging economies like India, where the growing middle class is driving an increased
appetite for luxury goods. The high cost of mining and processing natural diamonds, coupled with their
limited supply, has led to price increases.
C. Labour Cost
Labour costs impact the jewellery industry by increasing production costs and influencing pricing
strategies. Higher labour costs raise the prices of finished products as jewellers strive to maintain profit
margins. The industry relies heavily on skilled artisans, and attracting and retaining this talent can be
expensive.
D. Government Policies and Regulations
Government policies, including import duties on gold, taxes, and hallmarking regulations, significantly
influence the jewellery industry. These regulations can affect the cost structure, pricing, and quality of
jewellery, thereby impacting consumer trust and market dynamics. High import duties on gold and other
precious metals raise production costs and diminish the industry’s competitiveness. Fluctuating gold prices
impact industry demand and profitability, causing consumers to delay or cancel purchases during price
peaks. Product standardization and certification deficiencies contribute to quality concerns and consumer
scepticism.
E. Changing Consumer Preferences
In India, jewellery holds deep cultural and social significance. It is an integral part of various traditions,
particularly during festivals, weddings, and religious ceremonies. These cultural imperatives create a
steady demand for jewellery, often irrespective of economic conditions. However, consumer tastes in
jewellery are continually evolving. There is a noticeable shift towards lightweight and daily wear jewellery,
which is driven by changing lifestyles and fashion trends. Understanding and adapting to these preferences
is crucial for staying relevant in the market.
192F. Competition
The jewellery market in India is highly competitive, with both domestic and international players vying
for market share. Companies compete on various fronts, including pricing, product offerings, quality, and
marketing strategies. Intense competition can drive innovation and improve consumer choices but can also
pressure profit margins. Some of the key peers of BlueStone include players such as CaratLane Trading
Private Limited, Kalyan Jewellers India Limited, Senco Gold Limited, Titan Limited (Tanishq), PC
Jeweller Limited, and Thangamayil Jewellery Limited.
G. Supply Chain and Logistics
Efficient supply chains and access to high-quality raw materials are vital for maintaining the quality and
cost-effectiveness of jewellery. Disruptions in the supply chain, whether due to geopolitical issues or
logistical challenges, can lead to inventory shortages and increased costs, affecting overall profitability.
H. Franchisee Risk
Under the franchise model, the store is owned by the franchise but operated by companies. This gives a
higher degree of control to the companies, while minimising operational and inventory risks by overseeing
day-to-day operations and having the inventory on their books. However, companies are faced with the
risk of any defaults by the franchise. These include inability of the franchisee to invest the amount
contemplated under the agreement thereby resulting in a loss of opportunity to establish new stores and
expand the network.
India’s large approximately USD 75 billion jewellery market is quite heterogeneous
India’s highly diverse market jewellery market can be segmented on the following axes:
• Region
• Occasion
• Product Type
• Stone/Metal Type
• City Tier
A. Segmentation by Region
The Indian jewellery market showcases distinctive regional preferences. The southern states form most of
the sales and are followed by the west, north and east. Southern states contribute to approximately 41% of
the total jewellery sales and are a major jewellery hub home to over 2 lakh traditional local goldsmiths and
jewellers. Here, consumers prefer traditional 24 and 22-carat plain yellow gold jewellery. The preference
is mostly for temples, kemp, and antique jewellery. However, consumers in the Northern and Western
regions prefer light-weight studded jewellery (Studded jewellery refers to jewellery pieces that prominently
feature gemstones or precious stones). While jewellery preferences vary by segment, there is a rising
demand for daily wear jewellery, which has a pan-India demand. BlueStone is amongst the few leading
jewellery retailers with a PAN India presence, due to which it has a higher customer following and brand
visibility, as visible from the number of Instagram followers, as on May 26, 2025. (Leading Jewellery
Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone and listed
retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical
stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and
has, therefore, also been included as a peer).
Additionally, regional distribution can be analysed based on three key parameters: Recency, frequency,
and monetary value of purchases.
• Recency is led by the eastern region, showcasing a preference for up-to-date jewellery purchases
with new designs and materials.
193• Frequency – The northern and the western regions showcase the highest frequency of purchases,
suggesting shorter purchasing cycles and continuous demand for jewellery.
• Monetary Value – The southern region leads in monetary value, indicating the propensity to
spend a large amount of money. This is driven by the cultural practice of purchasing significant
amount of gold for weddings in southern states.
Exhibit 10
Indian Jewellery Market Split by Region
%, 2024
Note(s): 1. North refer to Jammu and Kashmir, Ladakh, Himachal Pradesh, Uttarakhand, Punjab, Haryana, Delhi, Uttar Pradesh, Madhya
Pradesh. South refers to Telangana, Andhra Pradesh, Tamil Nadu, Kerela, Karnataka, Goa. East refers to Odisha, Chhattisgarh, Jharkhand,
West Bengal, Bihar, Sikkim, Meghalaya, Assam, Arunachal Pradesh, Nagaland, Mizoram, Manipur, Mizoram, Tripura, Meghalaya. West
refers to Rajasthan, Gujarat, Maharashtra
Source(s): Redseer Research & Analysis
B. Segmentation by Occasion
The Indian jewellery market demand is seasonal. This seasonality is driven by various occasions, including
the wedding months, the harvest season, and multiple festivals.
• Wedding season as a key promoter (May-June, October-February)- The tradition of purchasing
jewellery for weddings reflects deeply rooted cultural sentiments and familial values in Indian
society as it is deeply embedded in the culture. As per the Gold Council of India retailer survey,
weddings emerged as the number one purchase occasion to buy gold, followed by other important
occasions such as birthdays and festivals.
• Harvest season in rural areas- With over approximately 64% of the population living in rural areas
in 2023, the demand for gold is intricately tied to agricultural cycles, with most of the demand
coming in the harvest season as a large swathe of rural India is still dependent on agriculture and
related industries for financial stability. Driven by the perceived stability of jewellery and limited
access to financial institutions, investments in jewellery, particularly gold, are significant in
agriculture-led areas. The demand peaks during the harvest of kharif crops, which runs from
September to November, and then again from January to April, during the harvest of rabi crops.
• Festival/Event Frenzy- Festivals and auspicious occasions significantly influence the seasonal
trends in jewellery sales, with Dhanteras, marking the beginning of Diwali in October, Valentine’s
Day in February and Akshaya Tritiya, occurring between late April and early May, particularly
prominent for purchasing jewellery. In 2023, Akshaya Tritiya recorded a business of approximately
₹ 145 billion (approximately USD 1.7 billion). Despite high gold prices, 2024 saw an approximately
30% increase in jewellery sales volume during Akshay Tritiya.
Based on the occasion they are worn, jewellery in India can be segmented into three parts:
194• Wedding-wear jewellery
• Daily-wear jewellery
• Other Occasion-led jewellery
Exhibit 11
Indian Jewellery Market Split by Occasion
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85; 2. Other occasion-led includes jewellery suitable for formal gatherings, parties, anniversaries,
and other significant milestones.
Source(s): Redseer Research & Analysis
Below are the key differences across the occasion-wise jewellery segments
Exhibit 12
Key Differences across the Occasion-wise Jewellery Segments
Descriptive
Source(s): Redseer Research & Analysis
I. Wedding-wear jewellery
Wedding-wear jewellery, crucial for bridal attire and wedding-related gifts, forms a significant part of the Indian
jewellery market, rooted deeply in India’s cultural traditions. Indian weddings, which range from celebrity affairs
195to more modest ceremonies, typically feature elaborate pieces like necklaces, heavy bangles, and chains. Post the
pandemic, the segment saw a resurgence, and the market was sized at approximately ₹ 3,360 billion
(approximately USD 40 billion), growing at a CAGR of approximately 10% between 2021 and 2024, contributing
to approximately 53% of the jewellery market. Most of the cartage of jewellery preferred in this segment is 22k
or 18k.
Wedding jewellery accounts for the largest share of the total wedding expenses at 25-30%. An average of 30 to
250 grams of gold is consumed in marriages across India on gold bangles, mangal sutra, nose rings, necklaces etc.
The average cost of these can range between ₹ 0.15 million and ₹ 1.3 million. The demand also comes from gifting
jewellery given to the couple’s immediate family. Driven by the significance of the wedding wear jewellery
market in India’s ethos, the segment is projected to reach ₹ 4,600 billion - ₹ 5,100 billion (USD 53 billion – USD
60 billion) by 2029, growing at a CAGR of 6-9%, accounting for a market share of 40-45% of the total jewellery
market.
Exhibit 13
Wedding-wear Jewellery market in India
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
Driven by wedding-influenced demand, India enjoys a high ATV (Average transaction value)
The Average Transaction Value (ATV) is a key indicator of consumer spending habits and preferences. In the
U.S., ATVs are higher due to the prevalence of diamond jewellery in items such as engagement rings and
bracelets. In contrast, India’s higher ATV results from larger basket sizes (3-5 items) and a focus on intricate
heavy gold jewellery, influenced by cultural practices like weddings and family purchases. Conversely, China’s
ATV is lower, attributed to smaller basket sizes (1-2 items) and a product mix including lightweight gold items
and charms. In 2024, India’s average transaction value is competitively positioned at ₹ 67,000-₹112,000, which
was 30%-60% higher than China (₹50,000 - ₹70,000) and 15%-25% lower than the U.S (which stands at ₹ 80,000
- ₹ 1,30,000)3, indicating strong consumer purchasing power. This variance in ATVs across countries illustrates
the heterogeneity of consumer behaviour and preferences in the jewellery sector.
1. Daily-wear Jewellery
Daily wear refers to the jewellery purchased for everyday wear. These are typically lighter jewellery ranging from
5-30 grams in weight. Daily wear jewellery has grown in popularity in recent years as customer’s preference for
more affordable and useful options for their everyday jewellery needs has increased. This segment includes small-
to-medium pieces of jewellery that are worn regularly by consumers. These pieces are primarily rings, earrings,
chains, and bangles/bracelets. Most of the cartage in this segment is 18k or 14k.
Driven by a shift in consumer demography and preferences, the segment grew to approximately ₹ 2,282 billion
(approximately USD 27 billion) at a CAGR of approximately 17% between 2021 and 2024 (occupying an overall
share of approximately 36% of the jewellery market). The salience of the daily wear jewellery market in the
overall jewellery market is projected to further increase as the daily wear segment is projected to grow at a CAGR
of 15-18% from 2024 to 2029, driven by increasing customers favouring comfort and affordability along with
3 The ATV figures are not adjusted for purchasing power parity (PPP)
196fashion trends emphasising practical yet stylish designs. There has been a significant increase in online demand
for daily jewellery growing at a CAGR of 60%-70% between 2021 to 2024. Due to improving customer shopping
experiences through omnichannel models, this reach has also expanded beyond Tier 1 cities.
Some of the factors leading to the growth of this segment are:
a. Shift in Consumer Base and Preferences: India’s consumer base is shifting towards young, urban buyers,
driving demand for modern, streamlined everyday jewellery designs. There’s an increasing preference for
affordable, lightweight studded jewellery, minimalist western styles, and versatile pieces that complement
casual, contemporary outfits. Consumers are moving away from traditional, ornate jewellery, embracing
trendy, uniquely designed daily-use pieces seen as accessories rather than status symbols. This shift is
evident in the rising demand for contemporary items like rings, necklaces, trinkets, and bracelets, which
also saw 50%-60% of purchases being online-influenced in 2024, reflecting changes in the consumer
journey.
b. Increase in Working Women participation: As women play a more prominent role in the Indian workforce,
the demand for everyday jewellery has surged. Brands are recognizing this segment’s potential, introducing
new products and collections, with sub-brands targeting this emerging consumer base. Influenced by social
media and global designs, consumers now favour shorter replacement cycles, purchasing jewellery more
frequently to stay updated with the latest trends.
c. Better designs from manufacturers: To cater to young shoppers who pair jewellery with western attire,
major retail chains and designers are focusing on daily wear and fast-moving items like chains and rings.
Manufacturers are adapting their product lines to match contemporary styles, enhancing customer lifetime
value with frequent returns for new designs. BlueStone is the fastest among leading jewellery retailers in
India in terms of manufacturing to shelf turnaround time and is amongst the top 3 leading jewellery retailers
in terms of design to store turnaround time as of Fiscal 2025. (Leading Jewellery Retailers are defined as
omnichannel and multichannel retailers in India, including BlueStone and listed retailers with revenue of
more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores. CaratLane, a step-
down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been
included as a peer).
Continuing this advanced growth trajectory, the daily wear jewellery segment is projected to grow at a
CAGR of 15-18% to reach a market size of ₹ 4,600-5,100 billion (USD 53 billion - USD 60 billion) in
2029, contributing to 40%-45% of the overall jewellery market, as brands identify and address the
whitespace in the market.
Exhibit 14
Daily-wear Jewellery market in India
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
Other occasion-led Jewellery
Jewellery worn occasionally, such as on festivals, birthdays, anniversaries, events, etc., comprises other occasion-
led jewellery. Jewellery tailored for other occasions beyond traditional celebrations is gaining traction, particularly
197due to its design-led approach, which integrates a higher component of studded elements such as diamonds and
precious stones. The market currently contributes approximately 11% of the total and was sized at approximately
₹ 697 billion (approximately USD 8 billion) in 2024.
India’s young, urban consumer base is not averse to global trends and likes to explore new, modern designs. These
designs have a studded component, which results in higher margins for the players, making it a lucrative segment.
These jewellery pieces are more affordable for consumers, making them an attractive option for a broader
audience. The affordability stems from using varied low-cost materials with minimal pure metal use and
innovative production techniques, which are less intricate and keep costs lower while still delivering aesthetically
pleasing and trendy items. This affordability not only appeals to budget-conscious buyers but also aligns with the
purchasing power of younger consumers who seek style and value in their buying choices.
Additionally, the lifetime value (LTV) of customers who purchase occasion-led jewellery tends to be higher. Since
these pieces are versatile and suitable for various events, customers often return for multiple purchases. This repeat
patronage boosts the LTV, making it a lucrative segment for jewellers.
Due to the factors mentioned above, the occasion-led jewellery segment is projected to grow the fastest, at a
CAGR of 18-21% between 2024 and 2029, to reach a market size of ₹ 1,700 billion - ₹ 1,800 billion (USD 20
billion – USD 22 billion), contributing to 15%-20% of the overall jewellery market.
Exhibit 15
Occasion-led Jewellery market in India
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85; 2. Other Occasion-led Jewellery is occasionally worn, such as on festivals, birthdays,
anniversaries, events, etc.
Source(s): Redseer Research & Analysis
The preference for non-gold jewellery is increasing, driving the popularity of casual jewellery due to shifting
consumer tastes
In the jewellery market, the share of gold is decreasing, accompanied by a notable rise in the market share of
diamonds and other material types. This shift is indicative of a shifting consumer preference towards more casual
jewellery options. As the market evolves, jewellers are strategically adjusting their product offerings to meet the
changing demands.
[space intentionally left blank]
198Exhibit 16
Indian Jewellery Market Split by Metal/Stone Type
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85; 2. Others include silver, platinum, and precious stones.
Source(s): Redseer Research & Analysis
Also, non-wedding segments have higher margins, leading to stronger push from manufacturers
Gross margins are lower in the wedding wear segment due to consumers’ preference for simple designs and the
high carat requirement to manufacture them. This is mainly driven by southern states who buy high-quality gold
jewellery (24 and 22 carats) with simple designs. This reduces the gross margin as the cost of goods is very high,
and the margins are structured around making charges and brand-led premiums.
Daily wear and other occasion-led jewellery have a higher margin as compared to wedding wear due to them
being diamond/studded jewellery focused. This results in gross margins increasing due to custom designs, multiple
studs and mark-ups of the multiple stones and metals used. In terms of competitive analysis in gross margin,
BlueStone has the highest gross margins, amongst the leading jewellery retailers in India, as of Fiscal 20244.
(Leading Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone
and listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical
stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has,
therefore, also been included as a peer). Further, BlueStone is amongst the top 5 leading jewellery retailers in
India in terms of the number of designs listed on the platform, as on 28th May 2025. (Leading Jewellery
Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone and listed retailers
with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores. CaratLane,
a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been
included as a peer).
Exhibit 17
Gross margins across wedding wear, daily wear, and other occasion-led wear jewellery%
2024
Wedding wear Daily wear Other-Occasion Led
Gross Margins 5-15% 25-35% 30-40%
Legend:
Source(s): Redseer Research & Analysis
Regional Prominence of Jewellery Occasions
The wedding wear segment forms approximately 53% of the market share and is dominated by the southern region
at approximately 44%. The southern region is followed by western, northern, and eastern regions at approximately
22%, approximately 21% and approximately 13%, respectively. The daily wear segment is approximately 36% of
4 Retained for Fiscal 2024 as all peers’ data haven’t been released for Fiscal 2025
199the total market size and is led by the southern and western regions at approximately 37% and approximately
28%, respectively. They are followed by the northern and eastern regions at approximately 19% and
approximately 16%, respectively. Other Occasion-led jewellery forms approximately 11% of the total market size
and is approximately similarly dispersed amongst the four regions, with the western regions having an
approximately 30% share. The northern, southern, and eastern regions make up approximately 17%, 28%, and
approximately 25% of the occasion-led segment, respectively.
Exhibit 18
Indian Jewellery Market Split by region - Deep dive
₹ Billion (USD Billion), 2024
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
C. Segmentation by Product Type
The Indian jewellery product assortment primarily consists of necklaces, bangles, chains, earrings, and rings.
There are other items with limited demand, such as maang-tika, nose rings, armbands, waistbands, anklets, toe
rings, etc.
• Necklaces
Necklaces include collar necklaces, kundan necklaces, polki necklaces, rani haar, etc. These are the most sold
product items in the wedding jewellery category. In 2024, necklaces contributed to 35%-37% of the total wedding
jewellery sales in India, driven primarily by their higher importance in wedding jewellery. When it comes to daily
wear and other occasion-led jewellery to wear, the contribution of necklaces stood at 1%-2% and 2%-4%,
respectively. In terms of gold content, necklaces emerged at the top, with weights ranging from 25grams - 250
grams.
• Bangles
Bangles (also including bracelets) contributed to 24%-26% of the wedding jewellery market in 2024. The varieties
are Kada, Kundan, Cuffs, Filgree, Nagapadam Vala etc. It is the second most sold product in the wedding jewellery
category.
• Chains
Chains (also including pendants and mangal sutra) contributed to 20%-22% of the wedding jewellery market in
2024, driven by their prominent importance in the wedding jewellery market (mangal sutras). Chains are also
featured in the daily and other occasion-led jewellery wear segments, where they contributed to 17%-19% and
12%-14% of the respective markets. Chains are also one of the top sellers in terms of number of sales.
• Rings
Rings have been adopted from the west by young Indian consumers as a showcase of love. The top preferred items
are diamond studded gold rings, gender neutral rings and vintage nostalgia. They are also an integral part of
200engagement and wedding ceremonies and contribute to 10%-12% of the wedding jewellery market in 2024. Rings
also featured as the highest-selling daily wear and other occasion-led wear accessory among women, with their
contribution being 37%-39% and 38%-40%, respectively. The share of rings has increased in daily wear and other
occasion-led jewellery due to increased adoption by men with platinum and gold preferences.
• Earrings
In 2024, earrings contributed to 33%-35% of the other occasion-led jewellery market. Top-selling chain items are
Classic Rollo, Cable Corvette, Modern Omega, Box, etc. Driven by their importance in Indian tradition, piercing
the ears of children or babies is an important tradition among some families. Further, earrings are also featured as
an essential daily wear and jewellery accessory for women. Their contribution in the daily wear and wedding wear
segments was 31%-33% and 5%-7%, respectively.
• Others
This is a small category of jewellery, mainly comprising anklets, brooches, nose pins, maang tika, etc. These items
have a small ticket size and contribute to 1%-2% of the wedding jewellery market as of 2024. Their contribution
is highest in the other occasion-led wear category, wherein these products contribute to 4%-6% of the market,
followed by the daily wear segment, wherein they contribute to 2-4% of the market.
Exhibit 19
Indian Jewellery Market Split by Product Type
₹ Billion (USD Billion), 2024
Note(s): 1. Bangles include bracelets; 2. Chains include pendants and mangal sutra; 3. Other in jewellery refers to anklets, brooches, nose
pins, maang tika, etc.; 4. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
D. Segmentation by Stone/Metal/Type:
Based on stone/metal type, the Indian jewellery market can be segmented into jewellery made of:
• Gold
• Diamond
• Other materials (silver, precious stones, platinum etc)
Each metal possesses its unique values and qualities, leading to customers’ specific preferences.
I. Gold
Gold continues to dominate the Indian jewellery market, holding approximately 81% of the market share in 2024.
Despite the large base, between 2021 and 2024, the gold jewellery market managed a growth rate of approximately
12% annually, reaching an estimated market size of approximately ₹ 5,136 billion (approximately USD 60
201billion). Schemes like gold exchange programs by the branded players assist customers in getting a fair value for
their old gold, upgrading to newer designs, and potentially saving money compared to purchasing new items
outright. Launched as of May 27, 2023, BlueStone is the only player among leading jewellery retailers in India,
to offer a carat upgrade on old gold, with its old gold exchange scheme (Big Gold Upgrade). (Leading Jewellery
Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone and listed retailers
with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores. CaratLane,
a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been
included as a peer).
Looking ahead, the gold jewellery market is expected to grow at a CAGR of 9-11% from 2024 to 2029, potentially
reaching a market size of ₹ 8,000 billion - ₹ 8,500 billion (USD 94 billion – USD 100 billion). This growth is
anticipated to be driven by increasing consumer interest in studded gold jewellery and lighter designs suitable for
daily wear and other occasions. Despite this growth, gold’s proportional contribution to the overall jewellery
market is projected to decrease to 70%-75% as other metals gain popularity and market share.
Indian households have accumulated gold from centuries’ old gold savings culture, leading to old gold exchange
contributing 15% to 20% of the total jewellery transactions. Currently, better technology such as XRF meters and
electronic melting machines to enable accurate checking of gold purity, coupled with current rising gold rates,
significantly enhances the advantages of old gold exchange. Consumers typically prefer jewellers who can provide
full market value to trade in their old gold jewellery whilst simultaneously making a purchase of new jewellery.
II. Diamond
Diamond jewellery comprises the second largest share of the Indian jewellery market, sized at approximately ₹
1,014 billion (approximately USD 12 billion), contributing to approximately 16% of the overall market in 2024.
This segment has grown swiftly in the last few years with the rising awareness of consumers. The increase in
demand for diamond jewellery can be attributed to a variety of factors including shifting consumer preferences
towards timeless sophistication, coupled with the increasing availability of diverse designs and customisable
options catering to discerning tastes. Furthermore, the pervasive influence of westernisation and global fashion
trends continues to elevate the appeal of diamond jewellery, fostering its market expansion. While this trend has
been evident in major Tier 1 and Tier 2 cities for some time, Tier 3 cities and beyond are now experiencing a
notable surge in demand. This growth is propelled by rising income levels, effective brand marketing initiatives,
and innovative product offerings, all contributing to making diamonds more accessible and desirable.
The number of first-time diamond buyers in smaller urban areas has been growing exponentially in recent years.
This trend is projected to persist, especially as disposable incomes begin to rise with changing consumer
preferences, ease of designs, influence of westernisation, etc. Due to the aforementioned factors, the segment is
projected to grow at a CAGR of 18%-22% between 2024 and 2029, with its contribution to the Indian jewellery
market projected to reach 20%-25% by 2029.
III. Others including silver, precious stones, and platinum metals
India plays an important role as the world’s largest silver fabricator. Over the last decade, there has been an
increase in the demand for silver and platinum jewellery owing to the rising gold price. Gold-plated silver
jewellery has emerged as one of the fastest-growing segments in recent years. Precious stones such as sapphire,
ruby, etc., also form a part of the other jewellery market. With the rise in daily wear jewellery, precious stones are
also seeing a growth in demand. This has resulted in the growth of this segment at a CAGR of approximately 30%
from 2021-2024 with rising consumer confidence over the period. Further, it is expected to grow at a CAGR of
22%-26% between 2024-2029 to reach ₹ 500 billion - ₹ 600 billion (USD 6 billion – USD 7 billion) holding 4%-
6% of share.
Non-gold segments have higher margins
Gross margins for diamond studded jewellery range between 30%-40% and are significantly higher than plain
gold jewellery, which typically has margins ranging between 10%-20%. On the other hand, silver/platinum
jewellery tends to have the highest gross margins ranging between 40%-50%. Non-gold segments often yield
higher margins due to low raw material costs, opportunities for innovative designs and the ability to demand
premium prices based on market demand and brand positioning.
This variance is primarily attributable to the brand premiums associated with non-gold segments, coupled with
the non-transparent pricing information available for the non-gold market. Furthermore, the intricacy of designs
characterising non-gold segments, particularly diamond-studded jewellery, caters to consumer preferences for
202aesthetic appeal and exclusivity, consequently bolstering margins. Moreover, the incorporation of premium
gemstones in studded jewellery serves as an additional revenue driver, enabling manufacturers to command higher
price points and margins. Additionally, the use of lower-quality gold for setting gemstones leads to cost reduction,
thereby optimising margins. These higher margins incentivise manufacturers to push for non-gold segments,
leading to their growth.
Exhibit 20
Gross margins by Metal/Stone Type
%, 2024
Gold Diamond Other
Gross Margins 10-20% 30-40% 40-50%
Legend:
Source(s): Redseer Research & Analysis
The studded jewellery market is gaining higher prominence going beyond northern regions
The studded jewellery market has an estimated market share of 15%-25% of the overall jewellery market. India
has experienced a significant increase in demand for studded jewellery in recent years, growing from
approximately ₹ 820 billion (approximately USD 10 billion) in 2021 to approximately ₹ 1,268 billion
(approximately USD 15 billion) in 2024 with a CAGR of approximately 16%, largely influenced by consumers
shifting preferences in line with global trends (seeking studded jewellery with better designs). It comprises of
60%-70% diamond-studded jewellery, while the remaining is studded with precious or semi-precious stones.
In the northern and western regions of India, the consumers typically prefer studded and lighter-weight jewellery
pieces to traditional gold jewellery, especially for non-wedding occasions. GenZ and Millennials are driving the
demand for lighter-weight jewellery because of higher comfort, versatility, affordability, and trend-focused
designs, allowing them to express their style and creativity effortlessly. Hence, most of the purchases are impulse-
led due to lower prices as these items are predominantly offered in lower caratage (14-carat and 18-carat). This
trend can be attributed to two primary factors. Firstly, studded jewellery is primarily sought after for adornment
purposes, and secondly, lower cartage facilitates superior stone settings, enhancing the overall aesthetic appeal of
the pieces. BlueStone has high popularity despite low marketing spends, as it is in the top 4 amongst leading
jewellery retailers in India in terms of lower marketing spends as of Fiscal 20245 and amongst the top 3 leading
jewellery retailers in India in terms of number of Instagram followers as on May 26, 2025. (Leading Jewellery
Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone and listed retailers
with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores. CaratLane,
a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been
included as a peer).
Initially, demand for studded jewellery was confined to northern India, but it has since spread nationwide, driven
by changing consumer preferences and broader acceptance. In response, many organised jewellery retailers are
now strategically focusing on lightweight, varied jewellery SKUs to meet this demand. This alignment with
consumer trends sets them up for continued success in the evolving jewellery market. A key growth driver is the
younger demographic’s preference for diamond and gemstone-studded jewellery over traditional, heavier gold
pieces, which they associate with older generations. Studded jewellery, offering a variety of styles and price
points, is becoming increasingly popular. Although diamond-studded jewellery does not hold the same traditional
value as gold, clearer pricing and buy-back assurances from jewellers have made it a viable investment. The
studded jewellery market is expected to grow at a CAGR of 22%-24% by 2029P, marking it as a promising
segment within the industry.
5 Retained for Fiscal 2024 as all company’s data not released for Fiscal 2025
203Exhibit 21
Studded Jewellery Market in India Studded Jewellery Demand by Region
₹ Billion (USD Billion), 2019-2029P In %, 2024
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
E. Segmentation by City Tier
Historically, Tier 1 and Tier 2 cities have been the primary focus of organised jewellery players, with their
contribution being as high as approximately 60% in 2019. The population residing in these cities have high
disposable income, which ensures a high average ticket size, which ultimately offsets the cost of acquisition. The
market size of Tier 1 and Tier 2 cities has increased from approximately ₹ 2,375 billion (approximately USD 28
billion) in 2021 to ₹ 3,043 billion (approximately USD 36 billion) in 2024, growing at a CAGR of approximately
9%. The market is projected to grow at a CAGR of 8%-10%, valued at ₹ 4,500 billion - ₹ 4900 billion (USD 53
billion – USD 58 billion) between 2024 and 2029.
With the growing disposable income across Tier 3+ cities and reducing seasonality as people are increasingly
buying jewellery for daily wear and other special occasions, the Tier 3+ segment has grown at a CAGR of 14%,
and its contribution to the overall market has reached ₹ 3,297 billion (approximately USD 39 billion) from 2019
to 2024. This has pushed organised players to foray into this area and cater to this demand. The market is projected
to grow at a CAGR of 14%-16%, valued at ₹ 6,600 billion - ₹ 7,000 billion (USD 78 billion - USD 82 billion)
between 2024 and 2029. The rise of daily wear and occasion-led jewellery is driven by social media’s influence
and increased online penetration. The adoption of an omnichannel presence is key, eliminating geographical
barriers and enhancing customer experience. Tier 3+ cities now account for 30%-40% of the demand for studded
jewellery. By integrating online platforms with physical stores, organised retailers are extending their reach,
offering seamless transitions between online browsing and in-store purchases, and building trust across a wider
customer base.
Exhibit 22
Indian Jewellery Market Split by City Tier
₹ Billion (USD Billion), 2019-2029P
204Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
The challenges in the traditional jewellery value chain have led to the rise of organised retailing
a. Challenges for Suppliers
i. Sourcing issues: India has just three operational gold mines, i.e., Hutti, Uti and Hirabuddini.
This creates a bottleneck in the supply of raw materials. Increasing customer focus on ethically
sourcing jewellery with councils like the Responsible Jewellery Council is coming up to
authenticate companies who follow such norms and limit the suppliers for sourcing. Ore quality
has been a factor weighing down the gold supply for too long now as the quality has declined
over time. Also, from a sourcing point of view, India faces a few challenges:
• Limited availability of stones, creating a reliance on imports, further creating
regulatory and increased price barriers.
• Inconsistent quality standards with difficulty in identifying the quality of stones.
ii. Supply Chain issues: There is a definite lack of technological intervention across the supply
chain, creating gaps among various units in the value chain. India is hugely dependent on
imports of gold and diamond jewellery. This makes the Indian jewellery market contingent to
various global factors outside its control. The ongoing global conflict between Russia and
Ukraine and trade wars put pressure on the supply chain, posing a threat to suppliers. Regional
players find it difficult to transport their supply chain networks and structures to new regions
and replicate the successes of old ones. This is because their expertise and relations exist
primarily in their region, thus posing problems while moving across geographies.
b. Challenges for Designers and Manufacturers
iii. Structural issues: Gold jewellery manufacturing suffers from poor infrastructure, shortage of
labour and informality. It is currently dominated by small manufacturers who do not have access
to transport, vaulting and credit facilities. Given the fragmented nature of the Indian gems and
jewellery industry and a relatively cheap workforce, there is limited investment in machinery
and automation in jewellery manufacturing. The government is trying to overcome this with
Jewellery parks, but they are limited in number. BlueStone has leadership in terms of in-house
manufacturing, as it is the only among leading jewellery retailer in India with an in-house
manufacturing set-up having more than 75% of the total jewellery produced in-house, as of
Fiscal 2025, leading to a higher control over the manufacturing process and faster time-to-
market. (Leading Jewellery Retailers are defined as omnichannel and multichannel retailers in
India, including BlueStone and listed retailers with revenue of more than ₹ 5,000 million in
Fiscal 2024 and who have more than 50 physical stores. CaratLane, a step-down subsidiary of
Titan Limited, has a similar business model as BlueStone and has, therefore, also been included
as a peer).
iv. Design issues: Typically, in the jewellery industry, the lead time from developing to
manufacturing new designs tends to be longer. Jewellers face challenges in design innovation
due to limited design development centres and reliance on manual labour, i.e., karigars with a
constant struggle to maintain a skilled workforce. Regional players, though adept at catering to
local tastes, struggle to expand due to limited knowledge of other territories and fewer design
variations. Manufacturers, while tailoring production to market demand, face the risk of capital
being tied up in outdated designs, as trends shift, leading to unsold inventory accumulation.
c. Challengers for Wholesalers/Retailers
v. Regulatory issues: Government regulations such as mandatory hallmarking and PAN cards have
been introduced, primarily affecting unorganised retailers. Imported cut diamonds and
gemstones attract a custom duty of 5%. Gold imports in India attract a customs duty of 6%. This
increases the cost of gold jewellery in India. A further 3% GST means the government collects
9% in levies. This has increased the cost of gold jewellery in India. There is also a lack of
sufficient infrastructure in the country to obtain the mandatory hallmarking of jewellery. This
205impedes the flow of jewellery into the market. Uncertainty is also generated in the consumers’
minds as the jewellery is not hallmarked, creating trust issues.
vi. Operational issues: There are limited economies of scale as jewellery is sold unit-wise. Thus,
there is also a limited scale of production. Retailers can only serve in their respective
geographical areas. This makes it tough for them to build trust with new customers. The
changing jewellery design preferences across regions further make it harder to scale presence
and reach. Rural demand is dispersed, increasing customer acquisition costs for jewellery
retailers. There is no technological intervention for retailers to connect with designers or
consumers. This poses a challenge in obtaining modern designs, as well as in tapping into wider
consumer base.
The jewellery sector is highly fragmented and disorganised, which poses a lot of challenges for regional players
to expand their national presence.
vii. Lack of brand recognition and trust of consumers: The jewellery industry is still local, and
national expansion requires significant marketing and customer relationship investments.
Regional brands often face challenges in gaining recognition outside their established markets.
viii. Diverse consumer preferences: India’s cultural diversity means that consumer preferences in
jewellery can vary widely across regions, complicating product design, inventory, and
marketing.
ix. Difficulty in setting up supply chain and logistics: A robust supply chain for national coverage
is challenging due to India’s geographical and infrastructural diversity.
x. Regulatory compliance: Different states have varied business regulations, including taxation
and hallmarking standards, which can be complex for brands used to regional norms.
xi. Competitive market: The Indian jewellery market exhibits a distinct dichotomy between
established national brands and strong regional players. While there are handful of Pan India
brands, the market is dominated by prominent regional player. However, this regional
dominance often translates into challenges when these brands attempt national expansion. They
often struggle to compete nationally in terms of pricing, variety, and innovation due to specific
customer demand segments.
xii. Prohibitive capital and labour requirements: National expansion demands substantial capital for
new stores, marketing, and infrastructure along with labour, which can be difficult for smaller
or family-owned enterprises to secure.
d. Challenges for End Customers
xiii. Transparency issues: There is a lack of trust due to a limited transparency around pricing and
quality, especially from unorganised players. Making charges by jewellers vary significantly
and do not follow a fixed pattern. This leads to trust issues in consumers.
xiv. Availability issues: There is a lack of design-led innovations and a gap in the adoption and
development of modern designs, particularly in the large, fragmented sector – leading to high
search costs.
xv. Financial issues: There is a lack of easy payment terms available in the industry. The lack of
extension of credit facility prevents consumers from purchasing jewellery. There are high
deductions while exchanging jewellery, affecting the long tradition carried out in the country
for generations. With monthly instalment schemes launched by modern players, reforms are
being taken to tackle these challenges.
Regulatory hurdles inhibiting traditional jewellery in India
• Mining hurdles (MMDR Act, 1957): India’s gold import dependence stems from complicated legislation
put in place first in the ‘Mines and Minerals (Development and Regulation) Act, 1957. While
amendments in the Act have been carried out over the years, most recently in 2021, it remains difficult
for miners to obtain the relevant permits and commence extraction work.
206• FDI Norms (1991): The Government of India allows 100% foreign direct investment in the Jewellery
sector under the automatic route. Under the Automatic Route, the foreign investor or the Indian company
does not require investment approval from the Reserve Bank of India or the Government of India. This
eases the whole investment process for the industry.
• Mandatory PAN (2016): The government has mandated PAN cards on transactions above ₹ 200,000.
This makes it difficult for unorganised players to cater to cash buyers.
• Demonetization (2016): The Indian government’s decision to ban the higher denomination notes
overnight caused hiccups in the sector. Eventually, the adoption of cashless transactions across the
economy has brought transparency and driven customers away from the unorganised sector.
• Tax woes (2017): The inclusion of 3% GST on gold jewellery means the government collects 9% in
levies after accounting for the 6% gold customs duty. This eventually increases the cost of the jewellery.
• Mandatory Hallmarking (2021): The Indian government recently introduced a mandatory hallmarking
requirement for gold Jewellery, benefitting modern jewellery retailers as they are better positioned to
comply with these new regulations. The lack of sufficient hallmarking infrastructure is hurting the
industry as well.
The above factors have created a strong use-case for organised jewellery retailing in India
Organised retail drove approximately 37% of the Indian jewellery market in 2024. The share of organised
segments in India is much lower than in global economies like China and USA, where the organised segment
holds most of their respective markets. Following the trend in developed markets, the share of organised retail in
India has rapidly increased in the past two decades, increasing from a meagre approximately 2% in 2000 to
approximately 37% 2024. Nine out of ten top organised jewellery players have grown at over 20% CAGR between
Fiscal 2021-2024. From being dominated by challenge-stricken traditional jewellers, the market is witnessing a
shift after the emergence of organised retail in the form of key industry leaders providing sophisticated retail
experiences across the country. Going forward, the organised segment’s contribution is projected to grow to 43%-
47% of the overall jewellery market, growing at a CAGR of 16%-18% till 2029.
Exhibit 23
Indian Jewellery Market Split by Organised and Unorganised Segments
%, 2000-2029P
Source(s): Redseer Research & Analysis
Organised retailers, with their customer-centricity, are more trusted by consumers, provide a superior customer
experience using the omnichannel approach, and enable affordability constructs for them.
A. Higher trust amongst migrating urban consumers and expansion in Tier 3+ markets
According to the Periodic Labour Force Survey (PLFS), India’s migration rate reached 28.9% in 2020-
2021 as consumers migrated to urban areas, including Tier 3+ markets. This impacted traditional
jewellers who relied on longstanding customer relationships. The organised jewellery sector has been
benefiting from this demographic shift, by building trust and loyalty through transparent practices like
207Gold Deposit Schemes, Old Gold Exchanges, clear pricing, and certifications, which resonate with
consumers seeking credible and reliable retailers.
B. Enhanced customer experience
In recent years, consumers have shifted their focus to brand value and shopping experience, with
organised retailers leveraging multiple marketing campaigns, omnichannel presence, and a wide variety
of services like transparent pricing, product customisation, and after-sales support, resulting in increased
shopper engagement. Accurate mapping of merchandise is crucial in an omnichannel approach, as it
ensures consistent pricing across channels, enhances customer trust, and improves operational efficiency
by avoiding discrepancies in product attributes like weight.
Organised players have integrated new technologies, leading to better consumer knowledge and integration,
which includes -
1. Artificial Intelligence - AI has revolutionised design and merchandising, offering scalability and precision
in adapting to evolving consumer preferences, through sophisticated algorithms and data analysis.
2. Mar-tech (Marketing Technology) – Mar-tech tools are essential for effective marketing strategies. These
tools allow players to engage with customers more personally and efficiently, leveraging data to target
potential buyers more accurately. It also allows businesses to understand the micros segmentation for
personalised engagement with their customers, leading to higher RoAS (Return on Ad spend), reaching
more customers.
In terms of technology- As on May 26, 2025, BlueStone provides tech features that are best-in-class
amongst the leading jewellery retailers in India. BlueStone is one of the few leading jewellery retailers in
India to have an in-house integrated tech stack that enables an omni-channel experience. (Leading
Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone
and listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50
physical stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as
BlueStone and has, therefore, also been included as a peer).
C. Affordability constructs through favourable schemes
Organised retailers are introducing innovative schemes, like monthly gold saving plans, to make valuable
jewellery more accessible by allowing customers to deposit money over 11 months, with the jeweller
paying one month’s equivalent as discount. These instalment plans have significantly boosted purchases,
particularly in non-wedding-led segments, by enabling customers to gradually save for coveted pieces.
D. Attracting and retaining customers through branded offerings
Organised retailers offer branded jewellery that appeals to shoppers by providing a superior value
proposition with trendy, economically priced designs for daily wear and traditional styles. Trust in branded
jewellery is strengthened by robust marketing, advanced technology, and the promise of quality and safety,
meeting the growing demand in the market.
Robust growth of organised retail has significantly enhanced the appeal of jewellery brands
The growing popularity of branded jewellery signifies a maturing market. Customers are focusing not only on the
intrinsic value of gemstones and metal but also on the trust, quality, and design associated with an established
brand. Therefore, the branded jewellery market in India grew from ₹ 1,327 billion (approximately USD 16 billion)
in 2019 to ₹ 2,219 billion (approximately USD 26 billion) in 2024. Between 2021 and 2024, the branded market
grew at approximately 21% CAGR, recovering from the impact of COVID-19, with the segment’s contribution
growing to approximately 35% of the overall jewellery market. With increasing consumer awareness and shifting
preferences, consumers are now more inclined towards branded jewellery, which offers them better designs,
higher quality, and transparency in pricing. The market is projected to grow further to ₹ 5,000 billion - ₹ 5,100
billion (USD 58 billion – USD 60 billion) in 2029, occupying a share of 43%-45% of the overall market.
208Exhibit 24
Branded Jewellery Market in India
₹ Billion (USD Billion), 2019-2029P
Note(s):1. It is to be noted that Organised is not the same as branded; mid-size organised players sell non-branded jewellery with higher
margin propositions, and few unorganised players sell their jewellery under brand names as well; 2. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
Curated offerings and designs are enabling the branded players to gain traction
While most consumers still prefer unbranded jewellery due to long-standing relationships with local jewellers,
branded jewellery has gained traction amongst the younger generation (GenZ and Millennials), especially in Tier
1 and Tier 2 cities. With better and assured quality products and newer designs, branded players typically have a
higher price point. Hence, its dominant group is characterised by a higher income than unbranded players.
Exhibit 25
Comparison of Branded and Unbranded Jewellery Segments
2024, Descriptive
Parameters Branded Unbranded
Consumer Split (%)1 30-40% 60-70%
(Coverage of shoppers)
Target Group Quality seekers, Affluent shoppers Budget conscious, Occasional
jewellery wearers
Use Case Self-Expression Cultural Significance
(Marriage, Daily Wear, Fashion) (Marriage, festival)
Dominant Age group (Yrs) 25-40 more than 40
Dominant Household Income Group (₹) more than 1.2 million 0.6-1.2 million
Dominant Market Tier 1/Tier 2, Tier 3+ Tier 3+
Average Ticket Size (₹) 0.1-0.13 million 0.03-0.05 million
Note(s):1. It is to be noted that Organised is not the same as branded; mid-size organised players sell non-branded jewellery with higher
margin propositions, and few unorganised players sell their jewellery under brand names.
Source(s): Redseer Research & Analysis
The purchase journey of customers is evolving, leading to the adoption of online channels
The jewellery market, which is heavily led by offline channels (unorganised and organised brick-and-mortar), is
seeing the adoption of online. The unorganised channel currently drives approximately 63% of the Indian
jewellery market, and a prominent portion is in Tier 3+ cities. The tier 3+ market is seeing a shift in consumer
preferences, leaning towards branded players. The need for trust and after-sales support is the crucial factor driving
the high-ticket size sector. This highlights the increasing importance of brand recognition and trust in these
regions. Providing value with trust is a crucial factor for effectively penetrating these markets.
Based on factors leading to the growth, the share of organised players (including online) is projected to increase
rapidly by 2029, driven by increasing penetration of organised retail players in Tier 3+ cities. The share of
organised players is expected to grow to 43%-47% by 2029. While online channels account for 6-8% of the total
jewellery market in 2024, it is projected to grow to 11%-13% by 2029, riding on increasing penetration and
prominent digital adoption across city tiers.
209Exhibit 26
Indian Jewellery Market - split by city tiers and channels
₹ Billion (USD Billion), 2024-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
Online channels offer easy-to-discover features with personalisation that fuel better decision-making
Online channels facilitate easier decision-making for customers and broaden their options by providing extensive
information and comparative insights before making a substantial investment. Two major factors driving sales of
online channels are-
i. Discovery
Online platforms provide 360-degree high-definition images and videos, as well as try at home, which
helps consumers understand the quality of the products. Additional features like buy-back options, virtual
try-ons, and augmented reality tools enable customers to visualise how the jewellery would look on them
before making a purchase, enhancing their decision-making process.
ii. Personalisation
Personalised recommendations based on previous searches and design preferences streamline decision-
making by presenting tailored options, reducing decision fatigue, and increasing engagement and
conversions. By understanding individual preferences, online platforms can enhance the user experience
and introduce consumers to new products.
Online channels have led to a habit creation amongst consumers, wherein they search and discover products
online and convert them into a purchase (either in the online mode itself or through the offline mode).
This online research often precedes visiting a physical store, creating a fluid, multifaceted experience and
increasing the share of online-influenced purchases. Customers seamlessly transition between online and offline
touchpoints, potentially researching a product online before trying it in-store or meticulously comparing prices
across websites before committing to a purchase.
However, the defining characteristic of the modern customer lies not just in their digital fluency but in a
fundamental shift in preferences and mindset. This “new normal” shopper craves constant design innovation.
Today’s customers no longer settle for a limited selection; instead, they actively seek out unique, trendy, and
diverse designs that express their individuality.
According to Redseer analysis, the digital landscape in India is experiencing rapid growth in online searches, with
24 billion searches conducted annually in 2023, across various retail categories to learn more about a product
before purchases. This shift towards online platforms for product research presents significant opportunities for
the jewellery retail sector. Omnichannel shopping is proving lucrative, with omnichannel shoppers spending 2.5
times more than single-channel counterparts, emphasising the importance of seamless integration between online
210and offline channels. Consumer behaviour favours online validation before purchase, with an increasing number
of consumers confirming stock availability online before buying in-store, highlighting the critical role of digital
platforms. Brands must ensure accurate online inventory information to drive online and offline conversions. The
trend of large companies6 significantly ramping up their digital advertising expenditures post-COVID-19
highlights the increasing online affinity of brands. Banking on this, as per Redseer estimates, the digital ad spend
of large Indian companies5 is projected to grow at a CAGR of 19%-20% from 2023 to 2028, rising from around
approximately ₹ 403.5 billion (USD 5 billion) to approximately ₹ 960 billion (USD 12 billion)
Exhibit 27
Customer touchpoints in a jewellery purchase journey
Descriptive
Source(s): Redseer Research & Analysis
This has created an opportunity for Indian Online and Online Influenced Jewellery to grow faster than other
channels
As online penetration grew across various retail categories, the Indian online and online-influenced jewellery
market witnessed a staggering growth of approximately 70% between 2021 and 2024 to reach a size of ₹ 444
billion (approximately USD 5 billion) in 2024, with its contribution to the overall jewellery market being at 6%-
8%. This was fuelled by the impact of COVID-19, which accelerated digital transformation and adoption across
various sectors, including jewellery. Consumers, restricted from traditional shopping avenues during lockdowns,
turned to online platforms for safety and convenience, expanding the digital footprint of the jewellery market.
The market is projected to grow at a CAGR of 24%-26% to reach ₹ 1,300 billion - ₹ 1,400 billion (USD 15 billion
- USD 16 billion) by 2029.
6 Large Companies refers to enterprises with turnover higher than ₹ 2500 million
211Exhibit 28
India Online and Online - Influenced Jewellery Market - Market Size
₹ Billion (USD Billion), 2024-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85; 2. Omnichannel includes both online and offline sales of omnichannel players; 3. Pureplay/
digital are players that operate via their online storefronts only, 4. Others include offline sales of multichannel players
Source(s): Redseer Research & Analysis
The pureplay digital jewellery business could have certain limitations
While convenience and affordability initially fuelled the success of pureplay digital jewellery brands, a purely
digital presence could have certain limitations
Exhibit 29
Limitations of Pureplay Digital Jewellery Business
Descriptive
Source(s): Redseer Research & Analysis
This has led to a need for an omnichannel approach by industry players leveraging the interconnected journey
of customers
The need for an omnichannel experience marks a transformative shift from traditional retail models, integrating
online and offline channels to enhance the customer journey. This approach delivers a unified shopping
experience, overcoming the limitations of isolated multi-channel or purely online models by providing consistent
brand interactions across all platforms. While multichannel retailing offers several touchpoints, it often suffers
from a lack of integration, leading to disjointed customer experiences with inconsistencies in product information,
212pricing, and service. In contrast, omnichannel retailing harmonises data, processes, and strategies across all
channels, ensuring a seamless and personalised customer experience that fosters greater satisfaction and loyalty.
Among the top 15-20 players in the market, only a small fraction, around 25%, have established a Pan-India
presence, while the majority maintain regional dominance. Among these Pan-India leaders, only a few players
have successfully developed a true omni-channel presence, showcasing the challenges and opportunities for
expanding and integrating the operational chain in the jewellery segment. BlueStone is amongst the few jewellery
retailers in India to have successfully developed a true-omnichannel presence.
The omnichannel approach creates a flywheel effect for omnichannel players - a strong moat
This synergy between online and offline channels creates a strong competitive barrier and accelerates adoption
among various consumer groups. The flywheel has 3 stages. In the ‘attract’ stage of the flywheel, established
players use online brand recognition to develop an interest in their physical stores through engaging tools and
transparent features and price listing. The ‘engage’ stage provides a seamless omnichannel shopping experience
where customers can browse the wider collection after browsing online or opting for in-store pickup or home
delivery and engage for a long-lasting relationship by adding daily or other occasion-led jewellery to their
purchase list. Finally, in the ‘retain’ stage, loyalty programs and superior after-sales services like repairs and easy
returns increase customer loyalty. Effective use of customer relationship management tools to analyse data from
online and offline interactions helps tailor marketing strategies and solidify customer relationships.
The continuous cycle of brand awareness, engagement, and loyalty-driven insights strengthens the brand’s moat,
making it increasingly difficult for competitors to replicate. The flywheel helps omnichannel players to boost
financial performance by optimising inventory turnover through data-driven insights, reducing holding costs and
stockouts, and improving gross margins via enhanced customer engagement, personalised experiences, and
efficient supply chain management.
Exhibit 30
Flywheel for omnichannel players
Descriptive
Note(s): 1. Variety of designs available in daily and other occasion-led jewellery
Source(s): Redseer Research & Analysis
Omnichannel presence offers advantages that surpass those of other methods for both customers and retailers
For customers, it provides a seamless journey from click to store via offering -
i. Efficient last-mile delivery: Integrating online ordering with fulfilment from the nearest store streamlines
last-mile delivery, significantly reducing delivery time and costs.
ii. Increased purchase: Physical stores complement online browsing by allowing customers to see, touch,
and feel products before purchasing, often leading to higher conversion rates and larger transactions.
213iii. Endless aisle of Products: Online platforms overcome the physical limitations of brick-and-mortar stores
by offering an extensive catalogue of products that customers can easily explore, ensuring a broader
selection is just a click away.
iv. Democratised access: The digital medium is boundless and can be scaled without geographic limitations.
Thus, omnichannel is a far wider-reaching model than a capital-intensive offline one.
v. Personalisation using analytics: Consumer behaviour can be monitored and studied intensively in the
online channel. This allows for personalisation and focused marketing through data-generated insights.
vi. Aftersales service: An offline store is imperative for the timely resolution of consumer grievances.
Provisions such as the exchange of old jewellery are much more convenient offline as well.
Exhibit 31. A
Comparison of Business Models - Key Metrics
Descriptive
Note(s):
1. Brand reliability: The ability of a customer to recognise, identify, and trust a brand. Traditional establishments have the high brand
reliability due to their long-term familial connections and touch and feel factors and omnichannel players due to integrated multitouch
point presence.
2. Serviceability: The ability to serve the maximum number of customers through multiple channels. Omni-channel approaches outperform
due to their ability to have maximum touchpoints
3. Ease of online discoverability- Includes features like pictures from multiple angles, size visualisation option, 3-D rendered images, Video
capturing 36 ° view, ease of navigation and try-at-home features
4. Design variety: Pureplay Digital in India currently has limited designs listed on their platform vs Omnichannel players
5. Transparency in pricing: A clear breakdown of material costs, making charges, GST, gold rate, wastage fees and any other relevant
charges
6. Ease of selection: The ability of a customer to effortlessly find what they are looking for
7. Product Information Availability: Easy access to details on products (metal type and details, weight, purity, rate, and jewellery care)
2148. Fulfilment Timelines: The ability to efficiently deliver products to the final customer; very few pureplay digital players have an option
for faster fulfilment options to specific locations
9. Schemes and Policies: Omnichannel retailers offer attractive schemes like monthly plans, old gold exchange schemes and festive deals,
while offline retailers provide EMI options, chit-fund programs, no-wastage initiatives, and other unique schemes.
10. After-Sales Support: After-sales support includes post-purchase services like repairs, flexible return policies and warranties;
omnichannel provides a seamless customer experience across multiple channels, which ensures strong sales support. Traditional stores
also have high after-sales support but are subject to the discretion of specific outlets at times
11. Customization Options: Traditional and omnichannel jewellery retailers offer custom design options to create a unique personalised
jewellery, catering to diverse preferences
12. Additional Support Factors: Omnichannel players offer video conferencing, try-on features, and try-at-home options, ensuring a
seamless and interactive customer experience
13. Conversion Rate: The conversion rate of a jewellery store refers to the percentage of visitors to the store who make a purchase
14. Repeat Rate: The repeat rate of a jewellery store refers to the percentage of customers who make multiple purchases or return to the
store for additional purchases over a specified period
15. Customer Data Engagement: Omni-channel players utilise integrated data from multiple channels to understand customer behaviour
and preferences, enabling personalised offerings and improved service
Source(s): Redseer Research & Analysis
Exhibit 31. B
Comparison of Advanced Online Rendering using multiple tools- Key Metrics
Descriptive
Source(s): Redseer Research & Analysis
Leveraging the omnichannel experience BlueStone offers- BlueStone is one of the pioneers, amongst the leading
jewellery retailers in India, to introduce 3D rendering technology of products, revolutionising the online product
listing, as it gives a better view of the products, with the ability to view detailed images from multiple angles,
especially needed in jewellery products. (Leading Jewellery Retailers are defined as omnichannel and
multichannel retailers in India, including BlueStone and listed retailers with revenue of more than ₹ 5,000 million
in Fiscal 2024 and who have more than 50 physical stores. CaratLane, a step-down subsidiary of Titan Limited,
has a similar business model as BlueStone and has, therefore, also been included as a peer). Also, BlueStone is
amongst the top 3 leading jewellery retailers in India in terms of customer repeat rate7 as of Fiscal 2025. (Leading
Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone and listed
retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores.
CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore,
also been included as a peer).
For retailers, it helps in increasing sales with expanded market reach and operational efficiency -
7 Customer Repeat Rate is defined as the revenue generated by sales to repeat customers, i.e., customers who
place an order more than once.
215i. Increased Sales Opportunities: Physical stores enable customers to physically inspect and try on
jewellery seen online, which can significantly increase the likelihood of purchases. This tangible
experience often translates into higher conversion rates and increased customer lifetime value.
ii. Expanded Market Reach: Digital channels allow retailers to overcome geographical limitations and reach
a wider audience nationally and internationally. This accessibility increases the potential customer base
beyond local shoppers, helping retailers widen their reach.
iii. Enhanced Customer Insights and Personalization: Online interactions provide valuable data on
consumer behaviour, preferences, and trends, which can be used for targeted marketing and personalised
customer experiences. These insights help craft offers that are more likely to convert, enhancing overall
sales effectiveness. The ability to reach out to customers one-on-one through performance marketing at
marginal costs compared with large campaign-based spends has led to better targeting, reduced upfront
spends and improved measurability on return on investment.
iv. Better Inventory Management: Utilizing an omnichannel approach allows retailers to manage their
inventory more effectively. They can track product movements and demand patterns across channels in
real time, helping to optimise stock levels and reduce inventory costs.
v. Increased Operational Efficiency: Retailers can achieve greater operational efficiency by integrating and
automating various parts of the sales and supply chain processes through an omnichannel approach. This
includes enhanced order management, streamlined logistics, and improved coordination between online
and offline sales channels.
Adopting true omnichannel is difficult for jewellery players as it presents unique difficulties compared to
other sectors as
• Jewellery items vary significantly, requiring intricate management of diverse SKUs, each with unique
attributes, posing a considerable challenge in representation and pricing consistency across channels.
• Providing consistent, personalised service across various channels demands sophisticated technology and
highly trained staff, further complicating integration efforts. Moreover, ensuring authenticity across
channels, particularly online platforms, is crucial due to the high-value and often-targeted nature of
jewellery, requiring robust authentication measures and continuous monitoring.
• Coordinating inventory management, production, and delivery across different channels adds another
layer of complexity, given the involvement of multiple stakeholders in the jewellery supply chain.
BlueStone has one of the highest Gross Margin Return on Investment (GMROI)8 amongst the leading
jewellery retailers in India, as of Fiscal 20249, showcasing efficient inventory management. (Leading
Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone
and listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50
physical stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as
BlueStone and has, therefore, also been included as a peer).
Building true omni-channel experience (defined as seamless online and in-store retail experience enabled by
mobile POS, app integration and faster delivery timelines with a unified view of inventory in both online and
offline presence) in the jewellery sector is difficult when compared to other retail sectors with a moderate internet
penetration in India (defined as categories with an internet penetration in the range of 5%-22% of total retail sales
as of Fiscal 2025); BlueStone is amongst the few leading jewellery retailers in India to have developed it. (Leading
Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including BlueStone and listed
retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores.
CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore,
also been included as a peer). Successfully addressing these challenges requires a comprehensive approach that
8 GMROI has been calculated as Gross margins x Average Inventory Turns and Average Inventory Turns has
been calculated as Operating Revenue/ Average Inventory.
9 Retained for Fiscal 2024 as all company’s data not released for Fiscal 2025.
216combines technological innovation, data analytics, and personalised customer engagement strategies while
prioritising customer trust, satisfaction, and experience.
Thus, while the online penetration of jewellery in India lags behind global standards, it is poised for growth on
the back of omnichannel strategies adopted by key players
India lags its global contemporaries, China and the US, in the penetration of the online jewellery market. This
stems from lower internet penetration in the country. India’s online jewellery market penetration currently stands
at 5%-7% in 2024, while those of China and the US are 8%-10% and 10%-13%, respectively. Compared to these
benchmarks, India’s online jewellery market demonstrates a large headroom for growth, which will be disrupted
by higher trust among consumers and the increasing omnichannel presence of digital-first players.
Exhibit 32
Online Penetration Jewellery Market - Global Benchmarking
% of jewellery market, 2024
Source(s): Redseer Research & Analysis
Based on their digital maturity, jewellery shoppers can be segmented into 3 cohorts
Shoppers can be broadly classified into three cohorts: early adopters, fence-sitters, and traditional buyers. The
three cohorts react differently to the omnichannel approach and have varied paths of adoption –
Exhibit 33. A
Jewellery Shopper Cohorts in India
Descriptive
Source(s): Redseer Research & Analysis
217Exhibit 33. B
S-Curve of Omnichannel Players’ Purchase Adoption
(X-Axis - Time Frame, Y-Axis - User base)
Source(s): Redseer Research & Analysis
The Omnichannel jewellery market is poised for rapid growth over the next five years, driven by various success
factors
Offline stores act as an additional step in the checkout process for omnichannel brands, helping bridge the gap for
consumers who prefer tactile experiences before purchasing. While online shopping initially lacks this touch-and-
feel aspect, customer familiarity with a brand can shift shopping behaviours towards more online purchases due
to trust in the brand’s quality. This trend is particularly pronounced in India, where consumers often research
online but prefer buying offline, especially in high-value sectors like jewellery. Consequently, establishing offline
stores or experience centres significantly boosts sales for omnichannel brands by enhancing in-store and after-
sales service. The online-influenced offline market within omnichannel has grown in contribution from
approximately 39% in 2019 to approximately 62% in 2024.
Exhibit 34
Omnichannel Jewellery Market
₹ Billion (USD Billion), 2019-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
The key success factors that will lead to the growth of omnichannel jewellery players are-
i. Digital demand generation: With ever-evolving consumer habits and rapid internet adoption, the need
to employ and update digital demand generation techniques (e.g. search engine optimisation) has
increased greatly. Industry players understand the need to supplement their online presence with tools
and techniques to truly leverage their omnichannel model.
218ii. Understanding Evolving Consumer Preferences: Indian consumers are increasingly comfortable with
online shopping. However, jewellery, especially for special occasions or as an investment, often holds
sentimental value and a preference for physical verification. Omnichannel models bridge this gap by
offering a wider selection online with the option to see and try on pieces in-store.
iii. Building Trust and Transparency in the Online Jewellery Market: Detailed product descriptions, high-
quality images, videos with certifications for precious metals and stones, transparent return policies, and
try-at-home options without charge or obligation to buy all contribute to building trust with online
shoppers. These measures alleviate concerns about product authenticity and quality, encouraging online
purchases.
iv. The Power of Physical Experiences: Offline stores of omnichannel players go beyond product displays,
offering engaging in-store experiences like workshops on jewellery care and personalised engraving
services. This creates a deeper connection with the brand and fosters a memorable customer journey.
v. Emphasis on After-Sales Service: Excellent after-sales service offered by omnichannel players, including
hassle-free returns, repairs, and cleaning services for the jewellery, builds customer confidence and
encourages repeat business.
These success factors open a potential total addressable market of approximately $74-81 billion for BlueStone
by 2029
BlueStone has a total addressable market (“TAM”) of ₹ 2,980 billion (approximately USD 35 billion) in 2024,
which is projected to grow to ₹ 6,300 billion - ₹ 6,900 billion (USD 74 billion – USD 81 billion) at a CAGR of
16%-18% by 2029. BlueStone offers jewellery in the casual wear segment, which includes daily wear and other
occasion-wear jewellery items. As the non-wedding segment is expected to grow at approximately 2x pace of the
wedding segment, BlueStone has an opportunity to address this demand.
Exhibit 35
BlueStone’s Total Addressable Market in Indian Jewellery
₹ Billion (USD Billion), 2024-2029P
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
The casual jewellery (non-wedding wear) market which comprises of Daily and Other occasion-led segment
currently stands at approximately ₹ 2,980 Billion (approximately USD 35 billion) as of 2024. Players operating
in the casual segment can be majorly categorised into four cohorts: Omnichannel, Multichannel, Pureplay Digital
and Traditional
• Omnichannel players: Players with integrated online and offline channels. Offline stores/experience
centres boost sales by leveraging online-influenced demand. The omnichannel market currently accounts
for approximately 2% of the casual jewellery market, as it is difficult to set up a true omnichannel
presence in the jewellery space. Omni-channel players have the ability to tap into the TAM of multi-
channel and traditional players as they transcend channels. BlueStone emerges as one of the most
219prominent players operating under an omnichannel model, capturing 28%-32% of the segment in 2024.
It is the second largest digital-first omnichannel jewellery brand in India in terms of revenues in Fiscal
202410.
• Multichannel players: They operate across multiple sales channels, including physical stores, online
platforms, and mobile apps, offering customers flexibility and convenience. However, the channels are
not unified.
• Pureplay digital players: Operate via their online storefronts only, catering to the rising digital casual
wear demand for studded and non-gold, daily wear and fashion segments.
• Traditional players: Traditional offline brands with a prominent offline presence catering to local
demand for daily and other occasional led wear with no online presence.
Exhibit 36. A
Market Share of BlueStone in the Omnichannel jewellery market
% share, ₹ Billion (USD Billion), 2024
Note(s): 1. Conversion Rate: 1 USD = ₹ 85; 2. The casual segment includes daily and other occasion-led wear segment
Source(s): Redseer Research & Analysis
Exhibit 36. B
Market Share of BlueStone- Time series
% share, ₹ Billion (USD Billion), 2021-2024
Note(s): 1. Conversion Rate: 1 USD = ₹ 85
Source(s): Redseer Research & Analysis
Among business models, the omnichannel model is best positioned to win the opportunity due to operational
efficiency with geographical reach
10 Retained for Fiscal 2024 as all company’s data not released for Fiscal 2025.
220In response to the growing demand for seamless shopping experiences, an omnichannel strategy has been adopted
that blends the physical and digital worlds. This comprehensive approach caters to a diverse customer base,
accommodating preferences for in-store shoppers and online convenience seekers. The importance of
omnichannel is underscored by its ability to facilitate easy online product discovery for those seeking convenience.
At the same time, physical stores remain essential for those looking for product evaluation, particularly in the
jewellery sector. This fusion of channels enhances customer engagement and gives retailers a competitive edge.
Furthermore, omnichannel enables customers to view endless aisles of products, offering superior variety
compared to traditional offline stores. This abundance of options empowers customers to make informed purchase
decisions, enriching their shopping experience.
Exhibit 37
Comparison of business models – Channel
Descriptive
Source(s): Redseer Research & Analysis
There are multiple ways for brands to expand their offline presence with varying ownership models
1. Complete ownership
Direct store ownership offers unparalleled control, allowing owners to shape every aspect of their
business. This autonomy translates into swift decision-making, enabling owners to adapt swiftly to
market shifts without waiting for approvals. This ensures a management style the company endorses,
thus, no conflicts. Since everything is in-house, higher initiatives can be undertaken at each store. There
is also a stronger community engagement among the stores in this model. However, the self-ownership
model comes with its challenges. It demands a substantial upfront investment, including location
selection, hiring, and operations. It also requires a significant commitment of both time and financial
resources, which can be a considerable burden without the buffer of shared risks.
2. Franchise ownership
In the franchise model, the company benefits from significantly reduced costs. The franchisee typically
bears the setup and staff costs, leading to a higher growth rate. This approach is cost-effective and offers
221lower risk. Franchisers often experience faster growth, increased profitability, and enhanced
organisational leverage. These factors contribute to improved revenue and overall growth for the
organisation. While the franchisee finances their outlet, the company generates revenue through franchise
fees/royalties or markups on products sold.
There are 2 types of franchise ownership models-
A. FOFO – Franchise Owned – Franchise Operated
B. FOCO/FICO – Franchise Owned/Invested Company Operated
A. FOFO – Franchise Owned – Franchise Operated
The franchise-owned and franchise-operated model is a business structure where
individual franchisees own and operate their respective locations. In this model, the
franchisee invests in and manages the day-to-day operations of the franchise,
maintaining a direct stake in the business’s success. The operational control is
delegated to the franchise, introducing opportunities and risks. This model emphasises
balancing autonomy with oversight to align with broader business objectives while
empowering franchisees for localised success. The model entails the risk of quality
control and compliance handling as franchise undertake these responsibilities.
B. FOCO/FICO – Franchise Owned/Invested Company Operated
In this franchise model, the store is owned by the franchise but operated by the
company. This gives the company a higher degree of control while maintaining
minimal risk. The company takes operational and inventory risks by overseeing day-
to-day operations and having the inventory on its books. The inventory ownership
ensures that merchandising is more dynamic, focusing on contemporary designs. This
merchandise flexibility aids the daily and fashion categories.
Exhibit 38
Comparison of Ownership, FOCO, FICO, FOFO Model
Descriptive
Source(s): Redseer Research & Analysis
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222Financial and operational benchmarking of organised retailers (for publicly listed players)
Exhibit 39
Financial and operational benchmarking - Organised players
Fiscal 2025, Absolute Figures, ₹ Million, in %
The companies mentioned below may have other related entities, or might define metrics differently and hence,
may not be directly comparable
Legend: Blue font indicates calculated data points
Note(s):
Fields marked ‘NA’ will be updated upon public disclosure of the respective financial information
1. Standalone financial statements have been considered for Titan and consolidated financial statements have been considered for others
2. Total Revenue = Revenue from operations and Other income
3. Operating revenue for jewellery division of Titan Limited has been calculated by adding revenue from manufactured goods and traded
goods
4. Revenue Growth = Compounded Annual Growth Rate (CAGR) of revenue from operations from Fiscal 2023-2025
5. Gross Margins: Gross profit margin = Gross profit/Revenue from operations, Gross profit = Revenue from operations – Cost of goods
sold
6. EBITDA Margins: (EBITDA/ Revenue from operations)*100, (EBITDA=Profit before tax plus finance cost plus depreciation and
amortization expenses - other income; PC Jewellers EBITDA adjusted for FVTPL one-time loss in Fiscal 2025)
2237. ROCE (Return on Capital Employed) = Earnings before Interest and tax (EBIT) / Capital Employed; EBIT = Profit/Loss Before Tax -
Other income plus Finance Cost, (PC Jewellers EBIT adjusted for FVTPL one-time loss in Fiscal 2025); Capital Employed = Total
Equity plus Non-Current Borrowings plus Current Borrowings (including Gold Metal Loan(GML)) plus GML (Only for peers of which
GML was not mentioned under Current Borrowings heading - Titan and Kalyan)
8. The marketing expenses calculated are a sum of advertising and sales promotion expenses
9. GMROI: Gross margins x Inventory Turnover Ratio (Inventory Turnover Ratio has been calculated as Operating Revenue/ Average
Inventory)
10. Studded share: The percentage share of studded jewellery sales of the total jewellery sales
11. Presence in no. of cities/ towns has been considered for Tanishq only
12. The number of jewellery stores for Titan is 745, including Tanishq (501), Mia (232), Zoya (12).
13. Same Store Sales growth for BlueStone has been calculated as like-for-like year-on-year growth in sales for stores that have been open
for at least 12 months. For peers it is based on the data reported by the respective companies. SSSG for Titan Limited represents growth
for Tanishq
14. Revenue per store: Operating Revenue/ Number of stores. Number of stores as on Fiscal 2025 has been considered for the purpose
calculating revenue per store
15. Inventory Turnover Ratio= Operating Revenue /Average Inventory
Denominator for calculation of Revenue per store for Senco includes 1 Dubai store
[space intentionally left blank]
224Exhibit 40
Financial and operational benchmarking - Organised players
Fiscal 2024, Absolute Figures, ₹ Million, in %
The companies mentioned below may have other related entities, or might define metrics differently and hence,
may not be directly comparable
Legend: Blue font indicates calculated data points
Note(s):
1. Standalone financial statements have been considered for Titan and consolidated financial statements have been considered for others
2. Total Revenue = Revenue from operations plus Other income
3. Operating revenue for jewellery division of Titan Limited has been calculated by adding revenue from manufactured goods and traded
goods
4. Revenue Growth = Compounded Annual Growth Rate (CAGR) of revenue from operations from Fiscal 2022-2024
5. Gross Margins: Gross profit margin = Gross profit/Revenue from operations, Gross profit = Revenue from operations – Cost of goods
sold
6. EBITDA Margins: (EBITDA/ Revenue from operations) *100, (EBITDA=Profit before tax plus Finance cost plus Depreciation and
Amortization expenses - Other income)
7. ROCE (Return on Capital Employed) = Earnings before Interest and tax (EBIT) / Capital Employed; EBIT = Profit/Loss Before Tax -
Other income plus Finance Cost, (PC Jewellers EBIT adjusted for FVTPL one-time loss in Fiscal 2025); Capital Employed = Total
Equity plus Non-Current Borrowings plus Current Borrowings (including Gold Metal Loan(GML)) plus GML (Only for peers of which
GML was not mentioned under Current Borrowings heading - Titan and Kalyan)
8. The marketing expenses calculated are a sum of advertising and sales promotion expenses
2259. GMROI: Gross margins x Inventory Turnover Ratio (Inventory Turnover Ratio has been calculated as Operating Revenue/ Average
Inventory)
10. Studded share: The percentage share of studded jewellery sales of the total jewellery sales
11. Presence in no. of cities/ towns has been considered for Tanishq only
12. The number of jewellery stores for Titan is 649, including Tanishq (479), Mia (178), Zoya (8), subtracting 16 stores outside India
13. Same Store Sales growth for BlueStone has been calculated as like-for-like year-on-year growth in sales for stores that have been open
for at least 12 months. For peers it is based on the data reported by the respective companies. SSSG for Titan Limited represents growth
for Tanishq
14. Revenue per store: Operating Revenue/ Number of stores. Number of stores as on Fiscal 2024 has been considered for the purpose
calculating revenue per store
15. Inventory Turnover Ratio= Operating Revenue /Average Inventory
Source(s): Company Fillings, Annual Reports, Investors Presentation, Quarterly Results
In terms of revenue growth, BlueStone is the fastest-growing jewellery retailer, amongst the leading jewellery
retailers in India between Fiscal 2021 and Fiscal 202411. (Leading Jewellery Retailers are defined as omnichannel
and multichannel retailers in India, including BlueStone and listed retailers with revenue of more than ₹ 5,000
million in Fiscal 2024 and who have more than 50 physical stores. CaratLane, a step-down subsidiary of Titan
Limited, has a similar business model as BlueStone and has, therefore, also been included as a peer).
Operational and financial benchmarking of Omni-channel players
Exhibit 41
Financial and operational benchmarking – Omni-channel players
Fiscal 202412, Absolute Figures, ₹ Million, in %
The companies mentioned below may have other related entities, or might define metrics differently and hence,
may not be directly comparable
Legend: Blue font indicates calculated data points
Note(s):
1. Total Revenue = Revenue from operations plus Other income
2. Revenue Growth = Compounded Annual Growth Rate (CAGR)
11 Retained for Fiscal 2024 as all company’s data not released for Fiscal 2025.
12 FY 2025 data for Caratlane Trading Private Limited not available yet
2263. Gross Margins: Gross profit margin = Gross profit/Revenue from operations
4. EBITDA Margins: (EBITDA/ Revenue from operations) *100, (EBITDA=Profit before tax plus Finance cost plus Depreciation - Other
income)
5. GMROI: Gross margins x Inventory Turnover Ratio (Inventory Turnover Ratio has been calculated as Operating Revenue/ Average
Inventory)
6. The marketing expenses calculated are a sum of advertising and sales promotion expenses
7. Social Media Reach (Instagram) as of 30 June 2024
8. Certification as of 30 June 2024 at 10:00 a.m.
Source(s): Company Fillings, Annual Reports, Investors Presentation, Quarterly Results
Glossary
1. Jewellery retailers peer set-
Leading Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including
BlueStone and listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have
more than 50 physical stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business
model as BlueStone and has, therefore, also been included as a peer.
2. Key terms
S. No. Term Description
1. Age classification 1. Millennials - People currently between the age of 28-43
2. Gen Z - People currently between the age of 12-27
2. Branded jewellery Branded jewellery is jewellery products sold under the brand’s distinct brand
market name/mark
3. City-tier classification 1. Tier 1 cities are the cities of Ahmedabad, Bangalore, Chennai, Delhi/ NCR,
Hyderabad, Kolkata, Mumbai and Pune
2. Tier 2 cities are cities with a population of more than 1 million
3. Tier 3+ cities are cities with a population less than 1 million
4. Conversion rate 1 USD = ₹ 85
5. CY (Calendar Year) The year starts on 1st January and goes on to 31st December of the said year.
6. Digital-first brands Digital-first brands are brands with more than 60% of gross sales value coming
from online/online influenced channels
7. Discretionary Discretionary expenditures include spending on categories such as FMCG
expenditure (excl. staples) apparel, consumer electronics, consumer appliances, general
merchandise, and beauty and personal care (BPC), among others. These tend to
have cyclical demand, fluctuating with economic conditions.
8. Financial Inclusion The FI-Index is a comprehensive index incorporating details of banking,
Index investments, insurance, postal, and the pension sector in consultation with the
Government and respective sectoral regulators. The index captures information
on various aspects of financial inclusion in a single value ranging between 0
and 100, where 0 represents complete financial inclusion, and 100 indicates full
financial inclusion.
9. Fiscal The year begins on the 1st of April of the base year and continues until the 31st
of March of the succeeding year.
10. GDP GDP measures the monetary value of final goods and services—that is, those
that are bought by the final user—produced in a country in a given period of
time
11. GDP at current prices GDP at purchaser’s prices is the sum of gross value added by all resident
producers in the economy plus any product taxes and minus any subsidies not
included in the value of the products. It is calculated without making deductions
for the depreciation of fabricated assets or for the depletion and degradation of
natural resources.
12. GER Gross Enrolment Ratio stands for total enrolment in a specific level of
education, regardless of age, expressed as a percentage of the eligible official
school-age population corresponding to the same level of education in a given
school year.
13. GNI GNI per capita is the gross national income of a country divided by its midyear
population, converted to U.S. dollars using the World Bank Atlas method. It
includes the value added by all residents, taxes (minus subsidies), and net
income from abroad, converted at official exchange rates or alternative rates
when necessary
14. GTV The total value of transactions processed through a business’s platform,
including all associated costs.
15. Household classification 1. High income households are households with annual income more than ₹
1.1 million
227S. No. Term Description
2. Upper middle-class households are households with annual income
between ₹ 0.8-1.1 million
3. Lower middle-class households are households with annual income
between ₹ 0.3-0.8 million
4. Low-income households are households with annual income less than ₹
0.3 million
16. Legacy brands Legacy brands are established companies with traditional, primarily offline
presence and may or may not have an online presence
17. LFPR LFPR is defined as the percentage of persons in the labour force (i.e. working
or seeking or available for work in the population
18. Multichannel Retailers with multiple sales channels, including physical stores, online
platforms, and mobile apps, offering customers flexibility and convenience.
However, the channels are not unified.
19. Nominal GDP growth Nominal GDP is the GDP unadjusted for the effects of inflation and is at current
market price
20. Non-Discretionary Non-Discretionary expenditures encompass spending on essential categories
expenditures such as pharmaceuticals, staples and fresh food, which are less sensitive to
economic changes
21. Nuclear households Includes “couple only” households, “couple with children” households, and
“single parent with children” households
22. Omnichannel Stores that aim to provide a seamless shopping experience across all channels,
with integrated online and offline channels
23. Online jewellery Refers to jewellery sold and purchased through internet-based
platforms/websites
24. Online influenced Defined as sales to consumers who visit an online channel at least once during
their shopping journey, mostly before purchase
25. Online influenced Online influenced sales refer to sales where the customer researched the product
jewellery market online but bought offline and includes pureplay digital, omnichannel and online
sales of multichannel players
26. Organised jewellery Refers to jewellery being sold through established retail chains, multi
market showroom outlets, branded stores, and online platforms
27. PFCE Private Final Consumption Expenditure is the expenditure incurred on final
consumption of goods and services by the resident households. PFCE includes
final consumption expenditure of (a) households and (b) non-profit institutions
serving households (NPISH) like temples, gurdwaras
28. Real GDP Real GDP is an inflation-adjusted calculation reflecting the value of economic
output, GDP at current price
29. Studded jewellery Jewellery that has been bejewelled with precious stones, gemstones or coloured
stones
30. Unorganised jewellery The unorganised market includes sales through local jewellers, family-owned
market businesses small businesses etc.
31. Urbanisation The process through which cities grow, and higher and higher percentages of
the population come to live in the city.
228OUR BUSINESS
Some of the information in this section, including information with respect to our business plans and strategies,
contain forward-looking statements that involve risks and uncertainties. You should read “Forward-Looking
Statements” on page 18 for a discussion of the risks and uncertainties related to those statements and also “Risk
Factors”, “Financial Information” and “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” on pages 34, 312 and 396, respectively, for a discussion of certain factors that may affect
our business, financial condition or results of operations. Our actual results may differ materially from those
expressed in or implied by these forward-looking statements.
Unless otherwise indicated or the context otherwise requires, the financial information included herein is based
on or derived from our Restated Financial Information included in this Red Herring Prospectus. Additionally, see
“Definitions and Abbreviations” on page 1 for certain terms used in this section.
Unless otherwise indicated, industry and market data used in this section has been derived from the industry
report titled “Industry Report on Jewellery Market in India” dated July 15, 2025 (the “RedSeer Report”)
prepared and issued by RedSeer Management Consulting Private Limited, appointed by us on April 22, 2024 and
exclusively commissioned and paid for by us for the purposes of confirming our understanding of the industry, in
connection with the Offer. Unless otherwise indicated, financial, operational, industry and other related
information derived from the RedSeer Report and included herein with respect to any particular year refers to
such information for the relevant calendar year. A copy of the RedSeer Report is available on the website of our
Company at www.bluestone.com/investor-relations.html. For more information, see “Risk Factors – Industry
information included in this Red Herring Prospectus has been derived from a third party industry report
prepared by RedSeer Management Consulting Private Limited, exclusively commissioned and paid for by us.”
on page 91. Also see, “Certain Conventions, Use of Financial Information and Market Data and Currency of
Presentation – Industry and Market Data” on page 17.
Overview
We offer contemporary lifestyle diamond, gold, platinum and studded jewellery under our flagship brand,
BlueStone. We are a digital first direct-to-consumer (“DTC”) brand focussed on ensuring a seamless omni-
channel experience for customers and are the second largest digital-first omni-channel jewellery brand in India,
in terms of revenues in Fiscal 2024. We retail our products through our website www.bluestone.com and our
mobile application available on iOS and Google Play Store, in addition to our pan-India network of stores. We
are among the few Leading Jewellery Retailers* with a pan-India presence with 275 stores across 117 cities in 26
States and Union Territories in India, as of March 31, 2025 servicing over 12,600 PIN codes across India.
* Leading Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including our Company and
listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores.
CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as our Company and has, therefore, also
been included as a peer.
The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among
Leading Jewellery Retailers. As a design-led brand, we offer a variety of designs across various price points
tailored to various occasions and customer preferences. We focus on designing jewellery for women, men and
couples between the ages of 25 to 45 years who value unique designs, modern styles and have a tendency to
discover brands through social media or online channels.
Our wide range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets
and chains cater to diverse customer segments and are retailed at varied price points. As of March 31, 2025, we
had 91 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products.
As on the date of this Red Herring Prospectus, we operate three manufacturing facilities located in Mumbai,
Maharashtra, Jaipur, Rajasthan and at Surat, Gujarat. We have been growing our manufacturing capacity over the
years to cater to increase in volumes and demand for our products and currently an additional manufacturing
facility in Jaipur, Rajasthan is under-construction. Capacity utilization for our Mumbai, Maharashtra facility was
98.57%, 78.19% and 83.91% in Fiscal 2025, 2024 and 2023, respectively. Further, capacity utilization for our
Jaipur, Rajasthan facility was 81.72%, 80.34% and 31.75% in Fiscal 2025, 2024 and 2023, respectively (Our
manufacturing facility located at Jaipur, Rajasthan became operational during Fiscal 2023). Capacity utilization
for our Surat, Gujarat facility that commenced operations in May 2024 was 68.25% in Fiscal 2025. For further
information, see “– Manufacturing Operations – Capacity and Capacity Utilisation” on page 257.
229As of March 31, 2025, we had 1,943 full-time employees. The following table sets forth information on the
number of our employees by department, as of March 31, 2025:
Department Number of Employees
Corporate 184
Indirect store 205
Production 102
Retail – direct store 1,452
Total 1,943
In addition, as of March 31, 2025, 2024 and 2023, we had engaged 1,264, 1,080 and 298 contract labourers,
respectively, for various aspects of our operations.
Omni-Channel Jewellery Company
We offer customers an omni-channel experience with an endeavour to ensure a smooth and consistent shopping
experience across various touchpoints. Our omni-channel approach caters to customers preferences and
convenience and endeavours to ensure that the purchase of jewellery is a personalized and intimate experience. In
our experience, an omni-channel approach allows customers to have a cohesive shopping experience by offering
them the ability to browse our products online, get assistance in-store, and make purchase decisions either online
or at our stores in-person. Building a true omni-channel experience in the jewellery sector is difficult when
compared to other retail sectors with a moderate internet penetration in India (defined as categories with an internet
penetration in the range of 5% - 22% of total retail sales in Fiscal 2025). We are among the few pan-India players
that have successfully developed a true omni-channel presence.
Our website and mobile application allow customers to browse over 7,400 designs, as of March 31, 2025.
Customers are offered with a multitude of options to discover and interact with jewellery, including browsing
online, 360-degree views of products, access to contemporary designs, ability to select store locations, ability to
view store inventory and an option to ‘Try at Home’ at select locations across India, thereby creating an
experiential and personalized shopping experience. Our online platforms offer user-friendly and informative
filters to help customers decide the product of their choice and offers a secure and convenient checkout with
multiple payment options. In Fiscal 2025, 2024 and 2023, we witnessed 298.87 million, 165.97 million and 81.86
million unique online sessions (defined as total number of sessions by all users on our website or mobile
application), respectively, on our website and mobile application.
230Our website is integrated with our network of offline stores, so that products ordered online by customers may be
delivered to the store or at their home and provides a unified customer view across the website and stores. Our
stores help in promoting our BlueStone brand and demonstrate our customer centric approach and help improve
our brand recall. As of March 31, 2025, our network of stores comprised 200 company-owned stores (“Company
Stores”) and 75 franchisee stores (“Franchisee Stores”) with an aggregate area of over 605,000 square feet. All
Franchisee Stores are operated by our Company and we incur all operating expenses and manage the inventory
for such stores. Having operational control over Franchisee Stores ensures that we have control over customer
experience. Our stores serve as an extension of our online channel and provide us with an opportunity to interact
with our customers in-person which drives customer engagement, enhances customer experience and increases
brand visibility.
231An omni-channel approach not only increases conversion rate by driving high intent footfall but also offers
intelligence on store openings, which increases store success rate and improves store payback and breakeven
period. By integrating data from various channels such as online sales, in-store transactions, and customer
interactions, retailers gain real-time insights into consumer behaviour, demand patterns, and inventory levels. This
data allows them to understand users, helping forecast demand more accurately, adjust stocking levels
accordingly, reduce stockouts, minimise overstocking, and improve inventory turnover rates. (Source: RedSeer
Report)
Customers typically invest time on our website and mobile application browsing our product catalogue, through
social media to experience our merchandise assortments prior to visiting our physical stores to complete a
purchase. In addition, customers also visit our stores to experience our products and thereafter order our products
online as per their convenience. Our channel drivers include online, online influenced (defined as sales to
consumers who visit an online channel at least once during their shopping journey, mostly before purchase)
(Source: RedSeer Report) and offline models.
Differentiated Product Offerings
232We target customers who lay greater importance on design over metal value. Our merchandize is designed to cater
to this market. We incorporate complete tracking of sales on a real-time basis across various PIN codes at scale.
We have consistently introduced new jewellery collections and launched 6, 12 and 10 new jewellery collections
in Fiscal 2025, 2024 and 2023, respectively. Introducing new products and collections on a consistent basis
ensures that our product catalogue remains trendy, fresh and reflects current customer preferences.
We focus on offering daily wear, other occasion-led jewellery and contemporary designs including diamond
studded jewellery as part of our offerings. Our share of sale of studded jewellery accounted for 67.88%, 67.44%
and 68.31% of our revenue from operations in Fiscal 2025, 2024 and 2023, respectively.
We also have dedicated design studios with an in-house team of 23 designers, as of March 31, 2025, focused on
innovating and introducing new designs. We are amongst the top five Leading Jewellery Retailers in India in
terms of total number of designs listed on the platform, as of May 28, 2025. We have a dedicated prototype facility
within our facility at Mumbai, Maharashtra for our designers to manufacture prototypes of our products. With our
in-house developed merchandising system, we have been able to completely automate the merchandising process,
incorporating design-level demand assessment utilizing a variety of metrics. This system places orders on our
manufacturing facilities, providing designers with real-time feedback on customer demand for their designs which
allows us to reduce redundancies and focus on stocking relevant and fast-moving products and designs. Based on
our merchandizing system, we have the ability to experiment with designs which we believe will have wide
customer acceptance. For example, we launched jewellery to accessorize watches that are designed as a unique
gifting option.
233This innovative approach fosters a direct connection between our design team and end-consumers, without
reliance on any external vendors.
In-House Manufacturing
Our manufacturing capabilities allow us to manufacture a diverse range of jewellery products in-house, which in
turn enables us to scale up production quickly to meet increased demand, reduce time taken to launch new designs,
maintain quality control of our products, maintain better control over our supply chain and mitigate risk of supply
chain disruptions. We are the only Leading Jewellery Retailer in India with an in-house manufacturing set-up
having more than 75% of the total jewellery produced in-house, leading to a higher control over the manufacturing
process and faster time-to-market. We benefit from significantly lower effective interest rates by procuring gold
through gold metal loans from leading banks. Our control over manufacturing ensures that individually crafted
piece goes through several quality checks before being delivered to a customer.
234Micro-Setting Room at our facility in Surat, Gujarat
Our facilities include specialised spaces for crucial functions for the manufacture of our jewellery products,
including diamond sorting, electro-plating, plating and polishing.
Technology Driven
As a digitally native company, our technology capabilities are at the core of our omni-channel approach and allows
us to offer a uniform customer experience, both online and in-store and increase customer engagement. We
provide tech features that are best-in-class among Leading Jewellery Retailers in India, as of March 31, 2025.
Given that product discovery typically occurs through digital channels, we lay special emphasis on the importance
of visualization of our jewellery products. We have made significant efforts to display superior quality images of
the products we offer. Through advanced digital processes, we create 360-degree videos and high quality multi-
angle images of our products without the need for physical manufacturing of each prototype. This helps convey
the beauty of the designs to customers without reflections and refractions of light in photographs of actual
products. Our 3D rendering capabilities enable us to provide a clear view of our products online to customers. We
are one of the pioneers among Leading Jewellery Retailers in India, to introduce 3D rendering technology of
products, revolutionising the online product listing, as it gives a better view of the products, with the ability to
view detailed images from multiple angles, especially needed in jewellery products.
235We are one of the few Leading Jewellery Retailers in India to have an in-house integrated tech stack that enables
an omni-channel experience. Our integrated technology stack across design, manufacturing, merchandizing and
retail has been developed entirely in-house and connects the user interface, which includes our website, mobile
application, and point-of-sale interfaces, with the back-end which includes our order, product, and customer
management systems, analytics engines, and marketing automation tools. We leverage data analytics to deliver
personalized experiences to customers and develop new product designs that reflect customer preferences through
continuous feedback.
Our integrated tech stack allows us to implement changes in our processes efficiently thereby enabling agility in
our operations. Our focus on technology ensures that our processes are streamlined which helps in reducing our
operational expenses and allows us to maintain optimal inventory levels thereby enhancing overall efficiency. Our
data-driven approach also allows us to improve our merchandizing, operational efficiencies by optimising and
improving inventory management and formulate data-driven marketing strategies. Our approach to merchandizing
is driven by artificial intelligence and machine learning algorithms that results in optimal inventory, relevant
designs and development of designs based on customer preferences. Our tech stack enables us to have unified
view of customer, data and inventory thereby leading to better customer experience, allowing customers to move
across channels or discover in a single channel and buy across other channels creating an integrated customer
236experience. We believe that our use of technology as an integral part of our operations has resulted in better
customer satisfaction.
Financial and Operational Parameters
Over the last three Fiscals, we have grown our revenue from operations from ₹ 7,707.26 million in Fiscal 2023 to
₹ 12,658.39 million in Fiscal 2024 and to ₹ 17,700.02 million in Fiscal 2025. In terms of revenue growth, we are
the fastest growing jewellery retailer, among Leading Jewellery Retailers in India between Fiscal 2021 and Fiscal
2024. Our in-house manufacturing and ability to address customer requirements, coupled with a diversified
product portfolio with a focus on diamond jewellery, have resulted in our gross margins (calculated as a percentage
of net revenue) being highest amongst Leading Jewellery Retailers in India in Fiscal 2025. For further information,
see “Industry Overview – Financial and Operational Benchmarking – Financial and operational
benchmarking of organised retailers (for publicly listed players)” on page 223.
The following table sets forth certain financial information for the relevant years:
Particulars As of / For the Year ended March 31,
2025 2024 2023
Revenue from Operations (₹ million) 17,700.02 12,658.39 7,707.26
Revenue from Sale of Studded Jewellery(1) as a Percentage of Revenue 67.88% 67.44% 68.31%
from Operations
Gross Profit(2) (₹ million) 6,715.13 5,114.98 2,456.04
Gross Margin(3) (%) 37.94% 40.41% 31.87%
Advertisement Expenses as a Percentage of Revenue from Operations 8.99% 9.81% 10.92%
(%)
EBITDA(4) (₹ million) 731.64 530.49 (560.34)
EBITDA Margin(5) (%) 4.13% 4.19% (7.27)%
Adjusted EBITDA(6) (₹ million) 1,278.06 1,054.23 (272.79)
Rental Expense(7) (₹ million) 1,133.20 774.53 512.93
Inventory Turnover Ratio(8) 1.34 1.83 2.75
ROCE(9) (%) (3.67) (3.39) (31.16)
Net Debt (with GML)(10) 6,094.47 2,555.30 1,917.91
Net Debt (without GML)(11) 6,013.14 3,259.23 1,955.91
Net Debt / Equity (with GML)(12) 0.67 0.68 (2.67)
Net Debt / Equity (without GML)(13) 0.66 0.87 (2.72)
Notes:
(1) Studded jewellery refers to jewellery that has been bejewelled with precious stones, gemstones or coloured stones. (Source: RedSeer
Report)
(2) Gross Profit is calculated as revenues from operations less cost of raw materials consumed, net of changes in inventory.
(3) Gross Margin is calculated as gross profit divided by revenues from operations.
(4) EBITDA is calculated as loss before tax less other income plus depreciation and amortization expense, finance cost and fair value loss
on financial liabilities at fair value through profit or loss.
(5) EBITDA Margin is calculated as EBITDA as a percentage of revenue from operations.
(6) Adjusted EBITDA is calculated as EBITDA adjusted for the ESOP charge and Franchisee Commission. Franchisee Commission includes
minimum guarantee on the franchisee deposits and the margin paid to the Franchisees over and above the minimum guarantee (forms
part of brokerage and commission in our Restated Financial Information).
(7) Rental Expense is calculated as the total rental paid by the Company for all stores, offices and manufacturing facilities.
(8) Inventory Turnover Ratio is calculated as revenue from operations divided by the average inventory for the year (calculated as the
average between the opening and closing inventory for the year).
(9) ROCE is calculated as EBIT divided by the total of borrowings (including Gold Metal Loan) and equity. EBIT is calculated as profit or
loss before tax less other income plus finance cost.
(10) Net Debt with GML= Gross Debt - Cash and Bank Balances (including all unrestricted bank deposits, and deposits for Gold Metal Loan)
(11) Net Debt without GML= Gross Debt (excluding GML) - Cash and Bank Balances (including all unrestricted bank deposits)
(12) Net Debt / Equity with GML= Net Debt with GML divided by Total Equity
(13) Net Debt / Equity without GML= Net Debt without GML divided by Total Equity
For reconciliation of Gross Profit, Gross Margin, EBITDA, EBITDA Margin, Adjusted EBITDA, Return on Capital Employed
and Net Debt / Equity, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations –
Results of Operations – Non-GAAP Measures” on page 399. Also see, “Certain Conventions, Use of Financial Information
and Market Data and Currency of Presentation – Non-GAAP Financial Measures” on page 16.
The following table sets forth certain of our operational parameters in the relevant years:
Particulars As of / For the Year ended March 31,
2025 2024 2023
Stores 275 192 155
Number of Towns and Cities 117 80 71
Same Store Sales Growth(1) (%) 32.14% 51.16% 72.06%
Total Area Square Footage(2) (thousands) 608.53 364.48 287.71
237Particulars As of / For the Year ended March 31,
2025 2024 2023
Average Order Value(3) (₹) 47,671.26 41,204.71 32,038.38
Number of Sessions(4) (million) 298.87 165.97 81.86
Number of Customers(5) 771,845 562,729 390,959
Notes:
(1) Same Store Sales Growth represents the year-on-year percentage change in net revenue from operations of all stores which are
operational for more than 12 months for the reported Fiscal.
(2) Aggregate Square Footage refers to the total area for our retail store operations.
(3) Average Order Value is calculated as total retail invoice amount divided by number of delivered orders to retail customers .
(4) Number of sessions refers to the number of sessions logged in by the users on our website/android/iOS application.
(5) Number of customers refers to the total count of unique customers who have made and retained a purchase till date.
For further information, see “Industry Overview” on page 181.
Strengths
We believe that we have the following competitive strengths:
Second largest digital-first jewellery brands in India offering an omni-channel retail experience
We are the second largest digital-first omni-channel jewellery brands in India, in terms of revenues in Fiscal 2024.
(Source: RedSeer Report) Our market share among omni-channel players in the jewellery industry was 28% -
32% in 2024. (Source: RedSeer Report)
An omnichannel approach is critical, especially for high-ticket discretionary items like jewellery. These items
often involve a significant investment for customers, who expect a seamless and personalised shopping
experience. This strategy enhances customer convenience, showcases product quality and design, offers
personalised recommendations, and builds lasting relationships, influencing customers’ willingness to invest in
premium designs. Customers get the touch-and-feel benefit through offline channels, which helps drive the offline
shopping experience. Additionally, real-time inventory checks empower customers to plan store visits efficiently
while showcasing the vast array of products available across channels. As per RedSeer estimates, 50% - 60% of
overall jewellery purchases in 2024 are “online influenced” in jewellery, which underscores the growing
importance of digital channels and overall, it helps to aggregate demand online and fulfil it in a hybrid fashion.
(Source: RedSeer Report)
238Omni-channel Flywheel
(Source: RedSeer Report)
The infographic below sets forth our omni-channel approach:
An omni-channel approach by integration of our website, mobile application and stores is key to an immersive
customer experience, as we can guide our customers through journey of research, browsing and ultimately
purchasing our products both through online and offline channels. Customers are able to visit any channel to
experience the BlueStone brand and our products, make selections and comparisons, undertake customizations
and purchase the product through their most preferred channel.
Our website and mobile application assists our customers in identifying the nearest store to their location, and
showcasing list of products that are available at the nearest store. Our website also provides details of our
catalogue, and various designs to our customers with an ability to purchase products online aiming to provide
them with the same customer experience as they would have while visiting a store. In addition, offerings such as
same-day delivery and ‘Try at Home’ services offer a differentiated customer experience thereby driving repeat
sales, evident from our Repeat Revenue Ratio (calculated as revenue generated by sales to repeat customers, i.e.,
customers who place an order more than once at any time previously) which was 44.61%, 39.83% and 34.67% in
Fiscal 2025, 2024 and 2023, respectively. We are amongst the top three Leading Jewellery Retailers in India in
terms of customer repeat rate in Fiscal 2025. (Source: RedSeer Report) Our large selection of inventory across
our stores coupled with insights on customer preferences from our online channels, have, in our experience, led
to better customer conversion and increased sale of our products.
239We primarily focus on digital marketing to target customers across the entire marketing funnel, right from creating
awareness, driving consideration and conversion by communicating what the BlueStone brand stands to deliver.
We have designed branding initiatives that focus on achieving brand recall in the minds of our consumers. We
believe that our marketing and sales efforts have generated new customers, increased web-traffic to our website
and downloads of our mobile application, which in-turn have led to offline visits thereby resulting in increased
customer engagement.
The infographic below sets forth certain key features of the BlueStone brand:
Note:
As of March 31, 2025, we had 275 stores across 117 cities.
We believe we have developed a strong brand identity for the BlueStone brand through distinct marketing
campaigns aimed at everyday situations. The BlueStone brand has high popularity despite low marketing spends
and we are amongst the top four Leading Jewellery Retailers in India in terms of least marketing spends in Fiscal
2024. (Source: RedSeer Report) Our brand communication includes showcase of our diversified product and
collection, trend-related recommendations, romance-themed campaigns, customer testimonials, and education
about jewellery. These campaigns serve to reinforce the brand’s values and offerings while fostering engagement
among our core audience. To achieve a deeper connect with our customers, we undertake targeted marketing
campaigns through social media, performance marketing, influencer collaborations, email marketing, and
traditional advertising platforms such as print, television, cinema, and out-of-home advertising. Our brand
recognition and customer loyalty is backed by our high levels of user engagement on social media platforms,
including Facebook, Instagram and YouTube. The table below shows a breakdown of our social media presence
on the various sites, as of May 30, 2025:
Platform No. of Followers
Facebook 2.65 million
Instagram 712998
YouTube 160971
We have adopted policies such as 30-day money back, lifetime exchange and buyback of jewellery. Our Big Gold
Upgrade offer aims to provide customers with the best possible value for their old gold while allowing them to
upgrade to new pieces of jewellery. Under the offer, customers can exchange old gold at a BlueStone store for a
higher caratage value. For example,18 karat old gold gets upgraded to 20 karat value and 22 karat old gold gets
upgraded to 24 karat. We are the only Leading Jewellery Retailer in India, to offer a carat upgrade on old gold,
with our Big Gold Upgrade initiative launched in 2024. (Source: RedSeer Report) In addition, under our Gold
Mine 10+1 Monthly Instalment Plan customers pay 10 monthly instalments and get 25% discount on the first
instalment and 100% discount on the 11th instalment. This allows customers to plan for high value purchases and
plan for gifting on special occasions. For further information, see “ – Business Operations – Loyalty / Incentive
Programmes” on page 262.
The strength of our brand is also evidenced by consistently high ratings on Google Play Store and App Store and
public reviews of our offline stores. As of May 30, 2025, our iOS app and Android app were rated 4.8 and 4.3,
240respectively. We believe that the customer experience we offer coupled with our jewellery designs, detailed
product descriptions, product image quality and videos, easy returns and marketing campaigns are key factors that
have helped grow our BlueStone brand.
In-house Technology Architecture Driving End-to-End Business Operations
We use technology to deliver a customized customer experience, improve marketing and operational efficiencies,
curate store inventory and merchandising. We also leverage technology to develop new product designs that
reflect customer preferences. As of March 31, 2025, our in-house technology team comprised 42 members who
focus on continuously enhancing our omni-channel capabilities to help automate and improve processes.
We have enhanced our online rendering of jewellery through investment in technology. We believe that in order
to create meaningful customer experience, an accurate online rendering of our jewellery products is important,
and in order to ensure that our customers have a smooth experience, we endeavour to provide an accurate online
picture of products through our website and mobile application, including having photographs from multiple
angles, a size visualisation option, a video to capture a 360 degree view of the product, and a try-at-home or video-
conferencing option.
Our merchandising strategy operates entirely on artificial intelligence and machine learning algorithms without
human involvement making right merchandizing decisions at various stores. Our algorithm-led data-driven
approach also provides us with flexibility to actively develop new designs and products by guiding us on customer
preferences, helping us to stay ahead of evolving market trends. Large amount of data gathered by our platforms
had led to introduction of designs focussed on studded jewellery which results in higher gross margins for us. Our
gross margins have increased from 31.87% in Fiscal 2023 to 37.94% in Fiscal 2025. Our algorithms also decide
which designs are stocked in each store optimizing placement based on customer demographics, preferences and
purchasing patterns. We believe this has enabled us to optimize inventory and achieve faster inventory turns as
compared to the industry in which we operate while enabling minimum stockouts. In addition, our tech stack is
integrated with our manufacturing facilities by autonomously ordering products and designs based on sales trends
and stock levels, ensuring that inventory is replenished to meet customer demands. This has resulted in faster
inventory turns and better return ratios. We had the highest Gross Margin Return on Investment (calculated as
Gross Margins multiplied by inventory turns) amongst the Leading Jewellery Retailers in India in Fiscal 2024,
showcasing our efficient inventory management. (Source: RedSeer Report)
For reconciliation of Gross Margin, see “Management’s Discussion and Analysis of Financial Condition and
Results of Operations – Results of Operations – Non-GAAP Measures” on page 399. Also see, “Certain
Conventions, Use of Financial Information and Market Data and Currency of Presentation – Non-GAAP
Financial Measures” on page 16.
We are one of the few Leading Jewellery Retailers in India to have an in-house integrated tech stack that enables
an omni-channel experience. (Source: RedSeer Report) We have built a single, full stack proprietary IT
architecture completely in-house, integrating our front-end and back-end operations. Our front-end technology
stack is aimed at providing an uninterrupted transaction experience across channels, and a single customer ID is
provided to every customer upon the first transaction, irrespective of the channel that the customer is using.
Customer data is managed in-house by our Company. Data is used to analyse customer purchase trends, customer
preferences and assess opportunities to cross-sell and up-sell our products. We also leverage data for customer
engagement in the form of providing personalised offers and discounts.
Our front-end technology includes robust product search engine, point-of-sale (“PoS”) technology which assists
with billing and order management for stores, as well as our website and mobile app which acts as a user interface
of our order management system (“OMS”) software. Our back-end IT infrastructure helps us process information
from front-end in real time and feed directly into our business operations. Customer assistance requests are
captured and processed in our customer relationship management (“CRM”) software, while order requests are
processed through our OMS and production management system (“PMS”) software. These handle the purchase
process from design to delivery.
We use our proprietary data analysis to design a curated product assessment at our stores based on sales frequency
keeping in mind the local preferences and requirements of our customers. In addition, our product development
cycle is based on data-driven insights from our customer experience, real time sales in various PIN codes. We use
technology to discuss product design issues with our quality control team. We analyse details of the online orders
from the catchment area based on the PIN code to understand the customer base before deciding to open a new
241store. By harnessing the power of data analytics, we constantly refine our product-market fit through a continuous
feedback loop.
Differentiated Approach to Product and Design
Our target customers are women, men and couples between the ages of 25 to 45 who value unique designs and
modern styles of diamond, gold, platinum and gemstone jewellery. In our experience, these customers prefer
unique and unconventional designs over traditional designs with an emphasis on individuality and self-expression
reflecting their distinct personality and aesthetic sensibilities. We believe, we are able to maintain differentiation
for our products given we design all our products in-house. As a result, we are able to engage with customers at
different stages of their life, with jewellery purchases resulting in increased monetization.
Jewellery tailored for other occasions beyond traditional celebrations is gaining traction, particularly due to its
design-led approach, which integrates a higher component of studded elements such as diamonds and precious
stones. It is expected that the daily wear jewellery segment will grow at a CAGR of 15% - 18% to reach a market
size of ₹ 4,600 billion - ₹ 5,100 billion (USD 53 billion – USD 60 billion) in 2029, contributing to 40% - 45% of
the overall jewellery market. (Source: RedSeer Report) Our strength is our ability to consistently offer new and
modern designs of collections for our products. As of March 31, 2025, we had over 7,400 designs and 91
collections of jewellery products across our product categories. We analyse prevailing jewellery trends to select
and decide on new designs of our products. Through our design process, we not only create products but also
leverage proprietary algorithms to analyse customer preferences. Our ability to rely on technology also reduces
the requirement to hire skilled labourers. We believe that our continuous efforts to try and introduce new products
and collections in the market ensures that our product catalogue is trendy, fresh and reflects current customer
preferences consistent with market and fashion trends. Our design studios in Mumbai, Maharashtra, Jaipur,
Rajasthan and Bengaluru, Karnataka, focus on introducing new designs for our products and occasion specific
jewellery in the market which in our experience provide us with a competitive advantage.
Our extensive range and variety of products, and the optimal inventory availability have also contributed to our
success. We offer products at various price points which ensures that we are able to serve our customers across
the entire lifecycle of their jewellery requirements. The prices of our products range from below ₹ 5,000 to ₹
1,700,000 and above. The Average Order Value of our products was ₹ 47,671.26, ₹ 41,204.71 and ₹ 32,038.38 in
Fiscal 2025, 2024 and 2023, respectively. As of March 31, 2025, we offered jewellery products in over 16
categories including rings, earrings, pendants, bracelets, necklaces, chains and bangles. Our ability to offer daily
wear products across price points enables us to act a lifecycle jeweller for customers.
The diamonds in our collections come with a certificate of authenticity from prestigious laboratories such as IGI
while all BlueStone solitaires carry a certificate of authenticity from world-renowned laboratories such as GIA
and IGI. We provide complete information on each of our products right down to individual weights, sizes, break-
up of prices including making charges. Once an order is placed, we also keep customers informed on status of
their order, right from manufacturing to packaging, to dispatch and delivery. We believe that with such initiatives,
we have been able to cultivate an environment of trust and transparency for our customers.
Select collections include:
242Advanced Manufacturing Capabilities with Vertically Integrated Operations
Over the years, we have built a vertically integrated business model that gives us control over our processes from
raw material procurement, design, production and marketing to sales.
Our vertically integrated manufacturing process ensures that we incur limited costs in relation to third-party
manufacturing, as we handle production in-house, ensuring flexibility and control over our manufacturing
processes and consistency in our product offerings and resulting in economies of scale. We employ 3D printing
in the manufacturing process which allows us to create designs with intricate details and accuracy which we
believe is one of the limitations of traditional jewellery manufacturing. With 3D printing, our designers can
prototype and iterate their designs, thereby reducing time to market and enabling faster product development
cycles.
By leveraging computer numerical control (“CNC”) technology, we are able to produce intricate and highly
detailed designs with exceptional accuracy, which in our experience is difficult to achieve through traditional
methods. The use of CNC technology has also allowed for automated carving and cutting of raw materials based
on our computer-aided designs. Our CNC machines replicate these designs consistently and at high speeds,
reducing human error and ensuring uniformity across all our pieces. By integrating CNC technology into our
manufacturing process, we believe we are able to maintain high standards of quality and innovation, thereby
resulting in a more cost-effective production cycle.
According to the RedSeer Report, typically in the jewellery industry, the lead time from developing to
manufacturing new designs tends to be lengthy. We are the fastest among Leading Jewellery Retailers in India in
terms of manufacturing-to-shelf turnaround time and are amongst the top three Leading Jewellery Retailers in
terms of design-to-store turnaround time in Fiscal 2025. (Source: RedSeer Report)
243We currently operate manufacturing facilities located in Mumbai, Maharashtra, Jaipur, Rajasthan and have
recently commenced operations at our facility at Surat, Gujarat. To cater to the increase in volume and demand of
our products we have increased our aggregate capacity in the last three years. For example, installed capacity at
our Mumbai, Maharashtra facility increased from processing 1,193.50 kilograms of gold in Fiscal 2023 to
processing 1,883.25 kilograms of gold in Fiscal 2025. In addition, our manufacturing operations complement our
vertically integrated operations, and our facilities include specialised spaces for crucial functions for the
manufacture of our jewellery products, including diamond sorting, electro-plating, plating and polishing.
Pan-India Presence Across Tier-I, Tier-II and Tier-III Cities with Healthy Unit Economics
We believe that our pan-India store presence is an extension of our online channel and provide us with the ability
to interact with our customers in person which we believe further drives customer engagement and increases our
brand visibility. We are among the few jewellery brands with a pan-India presence (Source: RedSeer Report) We
provide a uniform view of our products across our physical stores and online channels. We operate through a
combination of Company Stores and Franchisee stores. All stores are operated by the Company while certain
stores are owned by franchisees. We opened our first physical store in New Delhi in 2018, and have significantly
expanded our retail presence since then and as of March 31, 2025, we had 275 stores across 117 cities in 26 States
and Union Territories in India, including 200 Company Stores and 75 Franchisee Stores with an aggregate area
of over 605,000 square feet.
244The map below sets out details of our retail stores across India, as of March 31, 2025:
[Map not to scale]
245At our stores, customers can try on our jewellery before they order the jewellery in their preferred size either in-
store or from home. In Fiscal 2025, 2024 and 2023, our overall Repeat Revenue Ratio (including online as well
as standalone store level) were 44.61%, 39.83% and 34.67%, respectively.
Our business development teams help identify viable locations for our stores while our projects team ensures that
our stores maintain a standardized look and feel. Our stores are usually located in high-visibility and high-street
areas and shopping malls with a typical average store size of 2,200 square feet, as of March 31, 2025.
Store Interiors
Our extensive retail presence ensures that we are able to cater to a wider range of customers and provide them
with greater convenience and accessibility. We actively leverage insights on customer preference from our online
channels at a PIN code level to define our offline store expansion and regional prioritization strategies. Between
Fiscal 2023 and Fiscal 2025, we opened 120 new stores at an average rate of approximately 60 stores openings
per year across regions (including Company Stores and Franchisee stores), which has provided us with significant
experience in expanding our stores network, including in new markets in India.
The table below provides details of tier-wise stores in the last three Fiscals:
Region Fiscal 2025 Fiscal 2024 Fiscal 2023
Company Stores
Tier-I Cities(1) 105 55 24
Tier-II Cities(2) 55 28 19
Tier-III Cities(3) 40 13 6
Total (A) 200 96 49
Franchisee Stores
Tier-I Cities(1) 40 58 65
Tier-II Cities(2) 22 25 27
Tier-III Cities(3) 13 13 14
Total (B) 75 96 106
Total (A+B) 275 192 155
Notes:
(1) Tier-I cities is defined as Ahmedabad, Bangalore, Chennai, Delhi/ NCR, Hyderabad, Kolkata, Mumbai and Pune. (Source: RedSeer
Report)
(2) Tier-II cities is defined as Cities with a population greater than 1 million.(Source: RedSeer Report)
(3) Tier-III cities is defined as cities with a population less than 1 million.(Source: RedSeer Report)
246Our expansion model has also facilitated ease of inter-store stock movements allowing us flexibility of
maximising benefits from capitalising on supply chain efficiencies. More stores in a particular area ensures better
quality management, increases brand visibility, improves recall with customers and allows us to capitalize on
economies of scale resulting in lower operating costs per store and thereby ensuring higher unit-level profitability.
Further, opening of stores boosts overall revenue in the relevant city and completes the entire omni-channel
purchase cycle and also contributes to an increase in store density within the relevant city. For instance, in Ranchi,
Jharkhand, prior to Fiscal 2023 we did not have a retail store. Following the opening up of our store in Fiscal
2023, our revenues from the city has been consistently increasing. The infographic below sets forth details of new
stores opened in Ranchi, Jharkhand, and the resultant growth in our revenues for the periods indicated.
Our stores have a strong and robust unit economics with our stores registering a strong revenue growth from year
one to year two. 75% of our stores are break-even within three months of commencing operations. Our average
247revenue per store per month operational for more than three years was ₹ 7.68 million, ₹ 7.55 million and ₹ 5.59
million in Fiscal 2025, 2024 and 2023, respectively.
Cohort Analysis
As demonstrated in the cohort above, we witnessed strong performance for the 18 stores that we opened in Fiscal
2020. These stores have achieved stable performance over the course of Fiscal 2025 and highlights the
performance capability of the stores that have opened since Fiscal 2020.
The tables below sets forth certain performance indicators of our stores for the periods indicated:
Particulars As of / For the year As of / For the year As of / For the year
ended March 31, ended March 31, ended March 31,
2025 2024 2023
No. of Stores(1) 275 192 155
Same Store Sales Growth(2) 32.14% 51.16% 72.06%
Average Revenue Per Store(3) (₹ million) 61.42 60.61 36.19
Average Order Value(4) 47,671.26 41,204.71 32,038.38
Notes:
(1) Stores refers to the number of stores at the end of the relevant period and includes both Company Stores and Franchisee Stores.
(2) Same-Store Sales Growth represents the period-over-period percentage change in net revenue from operations of all stores which are
operational for more than 12 months for the reported Fiscal.
(3) Average Revenue Per Store is calculated as average store revenue generated per store for the respective years.
(4) Average Order Value is calculated as total retail invoice amount divided by number of delivered orders to retail customers.
Strategies
Expand our Omni-Channel Presence
The integration of our online and offline channels is integral to our ability to remain connected with customers
through all touchpoints in the customers’ journey. We believe that the omni-channel experience we offer
customers has resulted in significant growth in our operations over the years. We intend to deepen and expand all
elements of our omni-channel experience. Our focus will be to expand our network of Company Stores, to reduce
dependencies on franchisees for capital. The table below sets forth details of our revenues from our online channel
and other channels for the periods indicated.
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount (₹ Percentage of Amount (₹ Percentage Amount (₹ Percentage of
million) Revenue million) of Revenue million) Revenue
from from from
Operations Operations Operations
(%) (%) (%)
Online Sales 1,178.05 6.66% 1,078.52 8.52% 1,204.61 15.63%
Sales from Stores and 16,521.97 93.34% 11,579.87 91.48% 6,502.65 84.37%
Other Channels
Revenue from 17,700.02 100.00% 12,658.39 100.00% 7,707.26 100.00%
Operation
248Our stores are well diversified across regions in India and we have significantly expanded our presence in key
jewellery micro-markets such as Maharashtra, Delhi-NCR and Uttar Pradesh as well as Tier-II and Tier-III cities
and expanded our presence in 37, 9 and 44 new cities in Fiscal 2025, 2024 and 2023, respectively. For instance,
our store count in the Delhi-NCR region increased from 23 stores, as of March 31, 2023 to 40 stores, as of March
31, 2025. In addition, we have witnessed steady growth of the revenue per store per month (“PSPM”) (calculated
as the average revenue generated per store (that is open at the end of the year) for every full month the store was
operational) for our stores and we intend to increase our PSPM by increasing per store inventory. The table below
provides details of our PSPM growth across Tier I, Tier II and Tier III cities in the last three Fiscals:
Region PSPM
Fiscal 2025 Fiscal 2024 Fiscal 2023
(₹ million)
Tier-I Cities(1) 6.44 5.53 3.18
Tier-II Cities(2) 5.18 4.46 2.61
Tier-III Cities(3) 4.03 3.70 1.94
Notes:
(1) Tier-I cities is defined as Ahmedabad, Bangalore, Chennai, Delhi/ NCR, Hyderabad, Kolkata, Mumbai and Pune. (Source: RedSeer
Report)
(2) Tier-II cities is defined as Cities with a population greater than 1 million. (Source: RedSeer Report)
(3) Tier-III cities is defined as cities with a population less than 1 million. (Source: RedSeer Report)
We intend to continue to expand our omni-channel presence by establishing over 290 new stores between Fiscal
2025 to Fiscal 2027. Our expansion of stores will be driven by penetration across existing cities as well as
expanding geographic reach across city tiers in India. In cities where we are currently present, we intend to
leverage the BlueStone brand and increase store density to further drive sales and inventory turns. As a result of
the integration between our online channel and offline store network, an expansion of our offline stores has
resulted in corresponding growth in our business in that particular micro-market. Our store expansion strategy has
resulted in an increase in average order value and conversion of customers who visit our offline stores and
eventually buy our products from our website. For example, our store expansion in Lucknow, Uttar Pradesh,
serves as an example of how growth in the number of stores has also led to growth in revenues from our omni-
channel model. The infographic below sets forth details of new stores opened in Lucknow, Uttar Pradesh and the
resultant growth in our revenues for the periods indicated.
Focus on Becoming a Lifecycle Jeweller
Currently, most established Indian jewellery brands are mainly present in wedding and occasion jewellery, and
there are limited brands that are focused solely on the growing daily wear segment with a omni-channel model.
(Source: RedSeer Report) As of March 31, 2025, our product portfolio consists of over 7,400 designs, including
a wide range of lifestyle diamond, gold, platinum and gemstone jewellery. We believe that there is significant
scope to increase the design variety and the product categories and sub-categories that we currently offer. We
intend to create jewellery that resonates with our customers through every stage of their journey from everyday
wear to milestone celebrations, thereby becoming an integral part of their personal style and self-expression. We
believe that being a lifecycle jeweller to our customers will ensure repeat sales and as customers mature, we expect
to retail products with higher average sale price to such customers. This creates opportunities for us to grow our
249merchandise selection across categories by offering a broader design mix and larger selection of products to
potential customers as well as existing customers. We expect this to drive same store sales growth through the
addition of new customers and repeat customers with growing average order value. Our store revenue productivity
have significant room for expansion and we expect that our same store sales growth across our existing and new
stores will drive expansion for our store level EBITDA margins and store level return metrics. We believe this
will in turn lead to increased conversions and faster inventory turns.
Invest in Brand Building Initiatives
We intend to continue to invest in innovative brand building and performance marketing initiatives to drive
awareness for the BlueStone brand. In our experience, brand building and marketing has witnessed a significant
change in landscape over the past few years in India driven by “always online” customers, their time-spent,
distributed viewership and intention to experience the brand and product promise online. The ability to reach out
to customers one-on-one through performance marketing at marginal costs compared with large campaign-based
spends has led to better targeting, reduced upfront spends and improved measurability on return on investment.
(Source: RedSeer Report)
Our marketing spends have been concentrated on performance marketing with customer-oriented sales promotions
spends such as our Big Gold Upgrade program. We intend to focus on deploying our marketing strategy across
digital, social and platforms and actively leverage our products, content, online product discovery, product
presentation and commerce flywheels to improve our reach and drive effective engagement to acquire new
customers. We intend to continue to focus on event based marketing. Our store foot print and signages will
continue to support our brand reinforcement. We will continue to evaluate an optimal approach to utilise these
channels. Our marketing and promotion efforts seek to drive customer acquisitions and increase revenues that
stimulates interest in our product range and entrench our position in the Indian jewellery industry.
We believe that effective marketing is important for future revenue growth, enhancing our brand visibility, to
establish relationships with target markets and to sell our products in a competitive and cost-effective manner. In
Fiscal 2025, 2024 and 2023 our advertisement and marketings costs were ₹ 1,591.66 million, ₹ 1,242.30 million
and ₹ 841.40 million, respectively, and accounted for 8.99%, 9.81% and 10.92% of our revenue from operations,
respectively. We expect to continue to invest in our marketing and branding initiatives. We aim to introduce
additional customer loyalty programmes for customers to target them with tailored offerings and promotions.
Towards brand building initiatives we intend to focus on building awareness for the BlueStone brand which in-
turn feeds into our designs, product and personalised customer experience through our omni-channel model. We
believe that once awareness is generated, this would lead to larger customer funnel. In addition, we believe that
brand experience is also driven by experience that customers have when interacting with our products online as
well offline with our sales personnel. We are currently investing in training for our sales personnel in sales
techniques and product knowledge. We intend to continue to invest in customer service and technology such that
customers can directly reach out to our store staff who have access to relevant information to resolve customer
queries.
Continue to Leverage Technology
We are focussed on reimagining the traditional jewellery sector with technology. Technology is core to our
operations and remains a cornerstone to our business strategy. We intend to continue to innovate, invest in data
driven processes and technologies targeted at providing a consistent and integrated experience to our customers.
Our investment in technology is aimed across various functions across corporate, retail, merchandising,
manufacturing and customer support and experience. Given our integrated manufacturing, we will continue to
leverage technology to drive various techniques creating process efficiencies and product capabilities.
We believe there is an opportunity and potential of a greater integration across our omni-channel offering, using
our data and technology stack. Data-driven decision-making is core to all segments of business, including our
sales team, our product supply team, revenue management, our technology team, and our operations team. We
generate valuable insights leveraging search, transaction, payment, and support data from our website and mobile
application.
We intend to further refine our personalization engine to deliver a more tailored, contextualized experience to our
users, deepen brand connect and drive customer retention and repeat customers. We intend to gain deeper
customer insights to offer customised customer service experience and product discovery by relying on data
analytics. This will enable us to optimize our store inventory and introduce new design and products that may
resonate with our target customers. By leveraging data, we can track purchasing patterns, preferences and trends,
250which will allow us to anticipate demand and tailor our inventory accordingly. This strategic approach will not
only ensure that our inventory is stocked with products which our customers prefer while at the same time
minimize excess inventory and associated costs. Further, leveraging data analytics will help us to identify
emerging trends and preferences, enabling us to maintain our leadership in the market by introducing new designs
for our customers. By integrating data-driven insights into our decision making processes, we can continue to
enhance our customer experience.
Scale our Old Gold Exchange Program
Indian households have accumulated gold from centuries’ old gold savings culture and old gold exchange
contributing 15% to 20% of the total jewellery transactions. Currently, with better technology such as XRF meters
and electronic melting machines to enable accurate checking of gold purity, coupled with current rising gold rates,
significantly enhances the advantages of old gold exchange. Consumers typically prefer jewellers who can provide
full market value to trade in their old gold jewellery whilst simultaneously making a purchase of new jewellery.
(Source: RedSeer Report)
We believe that our focus on implementing old gold exchange would bring in a new segment of customers who
wish to trade in and get a good value for their gold purchased from unorganised players, and gain access to modern
designs. Currently, this uncovered segment is considered lost sales due to customers liking our designs and
products, however, wanting the option to trade in their older jewellery to fund their purchases.
To capitalize this opportunity, we launched the Big Gold Upgrade offer in April 2023 which is aimed to offer
design-led creations aligned with the modern jewellery preferences of today’s customers at the best value.
Customers can exchange old gold at our store for a higher caratage value. Among the key highlights of the
initiative include the upgrade of 18 karat old gold to 20 karat value and upgrade of 22 karat old gold to 24 karat
value. Gold serves as tender for jewellery and customers are able to exchange old gold for new jewellery products.
For further information, see “ – Loyalty / Incentive Schemes – Old Gold Exchange” on page 262. We intend to
scale old gold exchange, as we believe that this will provide us with an opportunity to reduce our dependence on
fresh gold bullion purchase, grow our customer base and in turn help us increase our store revenues.
BUSINESS OPERATIONS
Omni-Channel Retail Operations
Our omni-channel experience involves a confluence of online channels such as our website and mobile
application, and retail channels covering physical locations to provide customers an integrated experience.
Our Website and Mobile Application
Our market share among omni-channel players in the jewellery industry was 28% - 32% in 2024 and we are the
second largest digital-first omni-channel jewellery brands in India, in terms of revenues in Fiscal 2024. (Source:
RedSeer Report) We retail our products through our website www.bluestone.com and our mobile application
available on iOS and Google Play Store which are integrated with our network of offline stores, so that products
ordered online by customers may be delivered to the store or at their home and provides a unified customer view
across the website and stores.
We one of the pioneers, amongst the Leading Jewellery Retailers in India, to introduce 3D rendering technology
of products (Source: RedSeer Report) which has been developed in-house and we have been consistently
improving our rendering technology.
Comparison of Advanced Online Rendering using multiple tools
251(Source: RedSeer Report)
Our website and mobile application is developed to provide an integrated experience for the customers to browse
through over 7,400 designs, as of March 31, 2025, with easy and intuitive filters to allow them to conveniently
search for the products they want to purchase. Through our website and mobile application, customers can also
securely and quickly check-out with multiple payment options and tie-ups with gift card and gift voucher vendors.
Most consumers, who purchase high value products, prefer to research online and then buy from the offline
physical stores, since the online mode does not allow consumers to look, touch and feel the product. (Source:
RedSeer Report) The omnichannel approach helps players solve for this problem as they open experience centers
or physical stores across various cities. (Source: RedSeer Report) Customers can choose and shortlist certain
products that catch their eye, and thereafter be able to plan store visits based on the live inventory. They can enter
their PIN code into our form, and our platforms will be able to generate, based on their PIN code, the store closest
to them that carries the jewellery piece that they wish to look at or purchase. Our stores serve as an extension of
our online channels. For example, our in-store iPads facilitate in providing digital inventory to customers thereby
resulting in greater variety for customers. Our stores provide us with an opportunity to interact with our customers
in-person which drives customer engagement and increases our brand visibility and our pan-India presence.
Physical Store Network – Extension of our Online Experience
We are among the few jewellery brands with a pan-India presence. (Source: RedSeer Report) Our offline stores
offer a comprehensive offering of our products as well as an uniform experience across physical and digital
channels. We operate through a combination of Company Stores and Franchisee stores. As of March 31, 2025,
we had 275 stores across 117 cities in 26 States and Union Territories in India, including 200 Company Stores
and 75 Franchisee Stores. The table below provides details regarding the number of our stores opened and closed
in Fiscal 2025, 2024 and 2023:
Fiscal 2025 Fiscal 2024 Fiscal 2023
Number of stores opened 83 42 78
- Own Stores 81 37 26
- Franchisee Stores 2 5 52
Number of stores closed - 5 -
- Own Stores - 2 -
- Franchisee Stores - 3 -
The table below sets forth details of number of stores and our revenue from operations across geographies for the
years indicated:
252Region As of / For the financial year ended March 31,
2025 2024 2023
Number Revenue Percentage Number Revenue Percentage Number Revenue Percentage
of from from of from from of from from
Stores Operations Revenue of Stores Operations Revenue of Stores Operations Revenue of
(₹ million) Operations (₹ million) Operations (₹ million) Operations
(%) (%) (%)
South(1) 77 4,308.14 24.34% 50 3,093.95 24.44% 43 1,771.70 22.99%
West(2) 65 3,915.13 22.12% 43 3,042.83 24.04% 33 2,980.95 38.68%
East(3) 50 2,489.78 14.07% 42 1,743.78 13.78% 35 736.07 9.55%
North(4) 83 6,986.97 39.47% 57 4,777.82 37.74% 44 2,218.53 28.78%
Total 275 17,700.02 100.00% 192 12,658.39 100.00% 155 7,707.26 100.00%
Notes:
(1) South region comprises Andaman & Nicobar Islands, Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala, Pondicherry.
(2) West region comprises Gujarat, Maharashtra, Goa, Madhya Pradesh, Chhattisgarh, Dadra & Nagar Haveli, Daman & Diu.
(3) North region comprises Chandigarh, Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Rajasthan, Uttarakhand, Uttar
Pradesh.
(4) East region comprises Arunachal Pradesh, Assam, Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Sikkim,
Tripura, West Bengal.
Franchisee Stores
Our franchisee agreements differ from the traditional franchisee models, in the way that they are a form of capital
arrangement for our Company. Franchisee partners only provide capital for the investment made in the franchisee
stores that includes capital expenditure and inventory costs. In exchange for the investment by our franchisee
partners, we typically pay them the higher of a minimum guaranteed fixed return on the investment, or a fixed
return on the revenue generated by the store.
Franchisee stores are operated entirely by our Company and we maintain control over the choice of inventory and
visual merchandise at such stores. Lease agreements for such stores are entered into by our Company and retail
staff employed are also on the payroll of our Company. In our experience, this allows us to offer a consistent
customer experience across all our stores.
Store Selection
We continually seek to expand our store network to capitalise on market opportunities within the Indian jewellery
industry. In addition, we also rely on technology and undertake data analytics as part of our store opening process.
For instance, we analyse details of online orders and traffic from a catchment area based on pin codes to understand
the customer base before taking a decision to open a new store. In addition, we also assess time spent online by
potential customers, products added to cart on the website and mobile application and the conversion rate at check
out. This enables to determine where demand is aggregated but not converting entirely. Opening a store in such
areas drives order conversions and captures unfulfilled demand. Further, store locations are chosen based on online
traffic patterns, PIN code based sales and nature of the neighbouring stores.
Store Design and Operations
Our stores are typically located in high-visibility areas, and stocked with our jewellery. Products that we stock at
our stores in different regions / areas / states are determined by advanced analytics of our online metrics like
design engagement in a particular catchment area. Using our platforms, our customers can find our store that is
nearest to their location based on their PIN code, and whether or not a particular product is available in that store.
Our platform or app will direct the customer to the nearest store that has the particular product that they are looking
for in stock, allowing the customer more certainty, such that customers do not have to waste time and effort
physically looking for a store that has their preferred jewellery in stock.
253All of our staff in our stores undergo training to ensure they are maintaining our brand and customer service
standards.
The table below provides details of our average lease period, and capital block in terms of security deposit as of
March 31, 2025 for our Company Stores:
S. N o. Partic ulars As of March 31, 2025
Details
1. Average Lease Period 5.66 years
2. Capital-block in terms of security deposits (₹ million) 535.90
Customer Engagement
We consider customer satisfaction and feedback as a critical measure of our business success and use the valuable
information to improve our processes and procedures.
We undertake customer connects on special occasions such as birthdays, anniversaries and festivals. In addition,
we engage with our customers on brand occasions such as new store openings, launch of new collections. We
engage with our customers through multiple channels including calls, emails, SMS, app notifications and
WhatsApp messages.
Grievance Redressal
Our Customer Grievance Redressal Policy has been formulated for the speedy and effective redressal of customer
complaints and grievances through proper service delivery and review mechanism of complaints, and to ensure
minimising the instances of customer complaints and grievances over a period of time.
As per the Customer Grievance Redressal Policy, grievance redressal mechanisms for customers include: (i)
dedicated customer service helpline number; and (ii) Email support which provides the customer with an
acknowledgement response along with the ticket number; and (iii) messaging through WhatsApp.
Lifetime Exchange and Buy-Back
We offer a comprehensive lifetime exchange and buy-back policy on all purchases made within India, ensuring
customer satisfaction and loyalty. Customers can avail this policy by either presenting their purchase at our stores
or by raising a request online. The value for exchange or buy-back is determined based on the current market
value on the day the request is made. For both the exchange and buyback, the final amount, post quality control
checks, is credited to the customers, net of any additional logistical / processing fees.
254Our Products
Our product portfolio consists of modern styles of everyday, casual-wear diamond, gold, platinum, gemstone and
pearl jewellery targeting women, men and couples between the ages of 25 to 45 who value unique designs and
modern styles.
We analyze prevailing jewellery trends and undertake research to select and decide on new designs of our
products. Through our design process, we not only create new products but also leverage proprietary algorithms
to analyse customer preferences and market trends.
We have consistently introduced new jewellery collections with 6, 12 and 10 new jewellery collections launched
by us in Fiscal 2025, 2024 and 2023, respectively. We believe that introducing new products and collections on a
consistent basis ensures that our product catalogue is trendy, fresh and reflects current customer preferences. As
of March 31, 2025, we had 91 collections of jewellery products across our products (including solitaire mounts).
Every piece of jewellery carries the trusted BIS Hallmark assuring the purity of the gold.
Under the BlueStone brand, we sell a range of jewellery products catered to customers with different needs and
purposes. We offer products at various price points which ensures that we are able to cater to our customers across
different occasions /styles/ themes, ranging from daily casual wear, to themed collections like our Greece
Architecture and Jodhpur collection, or even season-based collections like our Missy and Rainforest collections.
The following table sets forth details on certain of our collections, as of May 31, 2025:
Collection Number of Designs Average Price Range (₹)
Sheer Style 68 146,000
Liviana 16 87,000
A La Mode 42 50,000
Viva Pride 34 95,000
Rainforest 18 77,000
You & Me 20 42,000
As part of our business strategies, we aim to focus on becoming a lifecycle jeweller for our target customers by
introducing additional collections and designs in bangles, bracelets, earrings, pre-set solitaries, rings for women
and products focused for kids in different price ranges. For further information, see “ – Strategies – Focus on
Becoming a Lifecycle Jeweller” on page 249.
Manufacturing Operations
We currently operate manufacturing facilities located in Mumbai, Maharashtra, Jaipur, Rajasthan and have
recently commenced operations at our facility at Surat, Gujarat.
The table below provides certain details of our manufacturing facilities:
S. Name / Area Name of Lease Related Owned / Leased
No. Address of (Square Lessor Rent (in Party
the Factory Feet) ₹)
1. Mumbai, 15,951 M/S 1,801,904 No Comprises:
Maharashtra Western per
India Art month 1st Floor: leased from a third party for a period of 36
Address: Litho months from July 1, 2025
Plot No. Works
107, Marol Private 1st Floor (South Side): leased from a third party for
Co- Limited a period of 55 months from June 1, 2021
operative
Industrial 1st Floor (West and South East Side): leased from a
Estate, Sir third party for a period of 36 months from July 1,
M V Road, 2025
Andheri
(East), Ground Floor (North-West Side): leased from a
Mumbai – third party for a period of 55 months from
400 059, December 21, 2021.
Maharashtra
Ground Floor (Back Side): leased from a third party
for a period of 36 months from December 15, 2022.
255S. Name / Area Name of Lease Related Owned / Leased
No. Address of (Square Lessor Rent (in Party
the Factory Feet) ₹)
Mezzanine Floor: leased from a third party for a
p eriod of 36 months from December 1, 2022.
2. Jaipur, 118,140 Jyothi 2,796,496 No Comprises:
Rajasthan Fabprints per
Private month A: leased from a third party for a period of 9 years
Address: G- Limited and 9 months from March 15, 2024.
976 to G-
978, Near B: leased from a third party for a period of 9 years
Balaji from December 20, 2024.
Market,
RIICO
Industrial
Area,
Sitapura,
Jaipur 302
022,
Rajasthan
3. Surat, 35,120 Ariha 885,240 No Leased from third party for a period of 9 years with
Gujarat Diamond per effect from February 1, 2024
Jewellery month
Address: Private
Plot Nos. S Limited
– 06 & 07,
Gujarat Hira
Bourse,
Gem and
Jewellery
Park, Pal –
Hazira
Road,
Ichchhapore,
Surat 394
510,
Gujarat.
256We have the ability to perform various processes within these facilities, which exemplifies our vertically
integrated operations and allows us to have control over the entire value chain.
In addition, we undertake manufacturing of certain of our merchandise on a job work basis. The table below sets
forth details of our job work charges for the periods indicated:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount (₹ Percentage of Amount (₹ Percentage of Amount (₹ Percentage of
million) Total Expenses million) Total Expenses million) Total Expenses
(%) (%) (%)
Job Work 251.12 1.23 374.91 2.59 108.72 1.14
Charges
Capacity and Capacity Utilisation
Information relating to our production capacity and the historical capacity utilization of our manufacturing
facilities included in this Red Herring Prospectus is based on various assumptions and estimates of our
management that have been taken into account by Rahul Rawat, Chartered Engineer, in the calculation of our
capacity as certified by certificate dated August 4, 2025. Actual production levels and utilization rates may
therefore vary significantly from the capacity information of our manufacturing facilities included in this Red
Herring Prospectus and undue reliance should not be placed on such information. Undue reliance should therefore
not be placed on our production capacity or historical estimated capacity utilization information for our existing
manufacturing facilities included in this Red Herring Prospectus.
The following table sets forth the installed capacity, average estimated annual available capacity, actual
production and capacity utilization of the Company’s manufacturing facilities, as of/ for the Fiscals indicated
below:
257Location of Type of Details of capacity as at and for the period (in Kilograms)
manufacturi Jeweller As of / For the Year ended March 31, 2025 As of / For the Year ended March 31, 2024 As of / For the Year ended March 31, 2023
ng facility y Installed Average Actual Capacity Installed Average Actual Capacity Installed Average Actual Capacity
Capacity* Estimated Production* Utilisation Capacity* Estimated Production Utilisatio Capacity* Estimated Production Utilisatio
(kilograms)(1) Annual (kilograms)(2) (%)*(3) (kilograms)( Annual * n (%)*(3) (kilograms)( Annual * n (%)*(3)
Available 1) Available (kilograms)( 1) Available (kilograms)(
Capacity*
Capacity* 2) Capacity* 2)
(kilograms)*(1)
(kilograms)* (kilograms)*
(1) (1)
Mumbai Gold 1,883.25 1,105.00 1,089.19 98.57% 1,534.50 1,255.50 981.72 78.19% 1,193.50 976.50 819.36 83.91%
Facility, Jewellery
Maharashtra
(4)
Jaipur, Gold 4,340.00 1,302.00 1,063.95 81.72% 1,302.00 1,085.00 871.66 80.34% 1,302.00 1,085.00 344.45 31.75%
Rajasthan Jewellery
Surat, Gold 1,844.50 465.00 317.38 68.25% - - - - - - - -
Gujarat(5) Jewellery
* As certified by Rahul Rawat, Chartered Engineer, by certificate dated August 4, 2025.
(1) The information relating to the installed capacity as of the dates included above are based on various assumptions and estimates that have been taken into account for calculation of the installed capacity. These
assumptions and estimates include the standard capacity calculation practice of fine jewellery industry after examining the calculations and explanations provided by our Company and the filing machine capacities,
i.e., the rate at which the filing machine can give the detailing to the jewellery, basis which the other manufacturing process operate and other ancillary equipment installed at the facilities. The assumptions are
also based on the past experience of the management of our Company to manufacture the products. It also depends on the product mix that our Company has used to manufacture the various products in the
manufacturing facilities. The assumption is also on the basis that 1 shift for each of the manufacturing facilities includes operating for 9 hours a day. The assumptions and estimates taken into account include the
following: (i) Number of working days in a fiscal year - 310; (ii) Number of shifts in a day - 1; (iii) Number of hours – 9; and (iv) Production rate of the filing machine installed in each facility, which is one of the
key machines used in the jewellery making process and decides the rate of production for the rest of the line.
(2) The information relating to the actual production as of the dates included above, is calculated basis the kilograms of gold processed in the manufacturing facilities, examination of the Enterprise Resource Planning
Software (ERP) / internal production records and explanations provided by our Company, the period during which the manufacturing facilities operate in a fiscal year, availability of raw materials, downtime
resulting from scheduled maintenance activities, unscheduled breakdowns, as well as expected operational efficiencies.
(3) Capacity utilization has been calculated on the basis of actual amount of production in the relevant period divided by the average estimated annual available capacity during the relevant Fiscal.
(4) On account of installation of computer numerical control machines for production, the installed capacity at the Mumbai Facility increased in January 2024.
(5) Our manufacturing facility located at Surat Gujarat became operational with effect in May 2024 with an installed capacity to process 1,844.50 kg of gold and accordingly there was no production in Fiscal 2024
and 2023.
(6) Our new facility at Jaipur commenced commercial production with effect from March 2025. During the period March 2025 to May 2025, our operations at the Jaipur Facility were transitioned to a new location
within Jaipur. This resulted in an increase in the installed capacity of the Jaipur facility.
258Our Manufacturing Process
Our business operations are vertically integrated from end-to-end, from sourcing and procurement, to design,
manufacturing and quality assurance, finally to outbound and reverse logistics like packaging, delivery and
returns. By controlling every aspect of manufacturing from design to final product, we are able to minimize
expenses which allows us to have greater flexibility and control over our manufacturing processes and consistency
in our product offerings. As a result, we can quickly iterate and introduce new designs based on such insights, and
minimize the risk of costly failures.
We employ 3D printing in the manufacturing process which allows us to create designs with intricate details and
accuracy which we believe is one of the limitations of traditional jewellery manufacturing. With 3D printing, our
designers can quickly prototype and iterate their designs, thereby reducing time to market and enabling faster
product development cycles.
Our designers leverage computer aided design (“CAD”) software to improve quality and dimensional accuracy
of the design and create a database for manufacturing. The CAD software allows us to estimate the amount of raw
material that will required for each jewellery piece, allowing us to project our raw material purchases in a more
accurate manner, allowing us to conduct cost rationalisation on our raw materials. Subsequent to CAD design, the
file is transferred into a 3D rapid prototype system that works on direct light project technology to prepare the
resin model.
Thereafter, materials like rubber, silicon and metal are used to prepare the mould to create multiple pieces of
jewellery with the same design. After the mould is made, wax pieces are produced, where the rubber mould is
placed on a commercial wax injector machine and molten wax is pressure injected into the mould cavity to create
wax models for casting. The wax pieces are then soldered on a wax stem in a process called treeing. The wax tree
is then placed in a steel flask with a slurry of chemical powder which solidified in an hour. The flask is then heated
in an electric furnace melting the wax, leaving a cavity of the tree. Molten metal is poured into the flasks, allowed
to cool and then demolished to reveal the jewellery in casting form.
The components to be used in assembly are stamped on a strip, and thereafter used in assembly. The nubs are
grinded off with a motorised grinding machine with an abrasive surface, to smoothen the surface of the jewellery.
Excess metal or solder from a piece is removed using different tools like files and burrs, giving a smooth finish to
the piece. Two or more components of the same design are joined in assembly via a solder or laser. Thereafter,
the jewellery is polished through three different steps: tumbling, pre-polishing and ultra-cleaning, giving each
jewellery piece a neat finish and enhancing its value. The gemstone (i.e., diamonds, precious stones) is then set in
259the jewellery according to the design, using methods like prong, plate prong, bezel, bead or invisible. The
jewellery piece then undergoes final polishing to add shine to the final product.
We maintain stringent quality control across our entire production chain, including sourcing, processing,
manufacturing and its adjacent processes, packaging and distribution. To address our gold requirements, we
purchase gold directly from banks in the form of gold metal loans. As part of our procurement process, we ensure
that diamonds we source are conflict-free and are obtained from suppliers who are certified by the Kimberley
Process Certification Plan. In addition, we follow a made-to-order model, where each individually crafted piece
goes through several quality checks before being delivered to a customer.
Raw Materials
Our products are made from precious metals, diamonds and coloured stones. Our expenditure on raw materials
also include general purchases of gold, silver, platinum, diamonds and coloured and other gemstones.
Our purchase arrangements with our raw material suppliers are predominantly by way of purchase orders based
on our on-going requirements. We have multiple suppliers to ensure a steady supply of key raw materials, while
maintaining multiple sources of supply for each major raw material item in order to obtain competitive prices.
The table below provides our cost of materials as a percentage of our total expenses in relevant years:
Particular Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount Percentage Amount Percentage Amount Percentage
(₹ million) of Total (₹ million) of Total (₹ million) of Total
Expenses Expenses Expenses
(%) (%) (%)
Cost of Materials Consumed(1) 10,984.89 53.59 7,543.41 52.18 5,251.21 54.98
Note: Comprise cost of raw materials consumed plus change in inventories of finished goods, work-in-progress and stock-in-trade.
Precious Metals. Our precious metals, including gold, silver and platinum are purchased on a just-in-time basis
based on estimated material requirement. These estimates are made typically based on factors like market trends,
merchandise planning and new store openings.
Gold. We procure our gold from banks in the form of gold metal loans and from metal traders. To hedge against
the volatility of the gold prices, we have implemented the Bullion Price Risk Management Policy, adopted by our
Board on September 27, 2024. In addition, we have also recently entered an arrangement with a vendor for leasing
gold that we require for our operations. Pursuant to the agreement with the vendor, we are required to pay a
mutually agreed monthly rate of interest for leasing such gold for the duration for which gold is leased by us. At
the end of term, we are required to return the gold leased by us or alternatively, have the option to pay the cash
value of the gold leased as part of the repayment / return of the gold leased by us.
Silver and Platinum. We procure our silver and platinum from third party traders.
Coloured Stones and Other Gemstones. We also use coloured stones and other gemstones for our jewellery
products. We buy coloured stones and other gemstones that we work with in bulk and our purchase of coloured
stones and other gemstones are based on estimated volume of orders that are generally ordered in a month and
includes precious and semi-precious stones.
Diamond. Orders for diamonds are placed in bulk based on business projections. Minimum inventory levels are
monitored and re-order levels are derived based on the number of orders made in a particular month. Diamonds
are purchased on 60 to 150 days’ credit from our diamond suppliers, except solitaires, which are purchased on
cash on delivery due to market process and trend. As a socially responsible company, we ensure all our diamonds
are conflict-free and are obtained from suppliers who are certified by the Kimberley Process Certification Plan.
For further information, see “Risk Factors - As of March 31, 2025, 2024 and 2023, we had 184, 207 and 170
suppliers for our raw materials, respectively. Interruptions in the supply of raw materials could adversely affect
our business, financial condition, results of operations and cash flows.” on page 50.
Utilities
We require a significant amount of power for our operations, particularly for our design and manufacturing needs.
We also need to process raw materials through grinding, polishing amongst other processes to get our final
products, and for the packing of different products. We depend on state electricity supply for our power
260requirements and utilise diesel generators to ensure that our facility is operational during power failures or other
emergencies.
For our product portfolio, our water requirement is minimal, mainly for processing of raw materials through
grinding and polishing, sanitation, and air-conditioning and firefighting purposes. The table below sets forth
details relating to our expenses on power and fuel as a percentage of our total expenses in relevant years:
Category Fiscal
2025 2024 2023
Amount Percentage of Amount Percentage of Amount Percentage of
(₹ million) Total Expenses (₹ million) Total Expenses (₹ million) Total Expenses
(%) (%) (%)
Power and fuel 176.07 0.86 110.10 0.76 59.09 0.62
Technology Led Operations
We possess a robust full-stack technology architecture which integrates our front and back-end operations,
handling purchases from design to delivery. Our integrated technology stack has been entirely developed in-house
and spans the front-end, including our website, mobile application, and point-of-sale interfaces, and the back-end,
encompassing order, product, and customer management systems, analytics engines, and marketing automation
tools. We leverage data analytics, to deliver personalized experiences to customers and develop new product
designs that reflect customers preferences through a continuous feedback loop. Our technology infrastructure is
developed in-house by our 42 members technology team, as of March 31, 2025. Our technology team has adopted
a continuous improvement, high-frequency testing approach to our business aimed at improving both traffic and
conversion rates, while maintaining reliability.
We believe that our use of technology as an integral part of our operations. By leveraging data-driven algorithms
throughout our operations, we streamline processes, reduce costs and maintain optimal inventory levels thereby
enhancing overall efficiency.
Further, our merchandising strategy operates entirely on machine learning algorithms eliminating human
involvement to ensure efficiency. The algorithms decide which designs are stocked in each store optimizing
placement based on customer demographics, preferences and purchasing patterns. This dynamic approach not
only minimizes “dead stock” but also increases allocation of capital by investing in products that resonate with
customers. In addition, our tech stack is integrated with our manufacturing facilities by autonomously ordering
products and designs based on sales trends and stock levels, ensuring that inventory is replenished to meet
customer demands.
Front End
Our front-end technology stack is aimed at providing a seamless transactional experience for our customers across
channels. A customer ID is generated and provided to every customer upon their first transaction, irrespective of
which channel they purchase our products from. Our front-end technology includes our PoS software, where
billing and order management for stores is done. The PoS software uses our website and OMS as a base to ensure
a seamless experience. Key distinctive features of our PoS software includes automated stock outwards / inwards,
inventory integration with our website, quicker and more convenient checkout of orders and unified customer
view across our website and stores. Our website and mobile app acts as the UI of our OMS software.
Back End
On the back-end, we utilise CRM software, OMS software, and our PMS software. Our CRM software can be
accessed on a restricted basis by our back-end team, and is used to manage customer requests from various
channels at one place. It helps to track the data on our customer purchase history summary, order history, customer
ticket history and other customer data.
Our OMS software manages our orders on our website from end to end (i.e. carting to delivery). The ledger view
allows our customers to easily check their BlueCash balance and utilise it against orders automatically without
interaction without helpline or the CRM team. There is also a one-time password based security at all critical
transaction points, and tracks shipments, generates warehouse tracking reports with details on our SKUs with
metals and diamond weights.
261Our PMS software manages the complete flow of production from raw material inwards to finished goods
outwards, and is integrated with our OMS software to convert orders into job cards and supplies ready products
against the orders, and tracks inventory data with an SKU code and enables purchase orders for metal and job
tracking department wise.
Quality Assurance and Outward Logistics
We maintain stringent quality control across our entire production chain, including sourcing, processing,
manufacturing and its adjacent processes, packaging and distribution. We follow a made-to-order model, where
each individually crafted piece goes through several quality checks before being delivered to a customer.
Quality control is done through measurement, visual inspection and mechanical inspection, and ensures that the
final product adheres to a defined set of quality criteria. Each jewellery piece is then sent for third party
certification from Bureau of Indian Standards (“BIS”) for hallmarking, and to world-renowned diamond
certification agencies for quality certification. All of our products come with a quality assurance certificate and a
lifetime exchange warranty in the event there are any issues with the quality of our products.
We place a high emphasis on the quality of our products and believe that our quality control mechanism has been
instrumental in contributing to our success.
After third-party certifications, our products undergo a last round of quality control checks. After the products
clear these checks, they are sent to our warehouse located in Mumbai. The packaging of our products are done in
tamper-proof packets and under CCTV surveillance. All good are fully insured for theft or damage, ensuring the
safety of all products in transit.
Return to Origin (“RTO”). Should our customer refuse to take delivery or unavailable to receive the products,
the package returns in packed condition to the warehouse in Mumbai and the product is added to warehouse
inventory.
Reverse Pick-up (“RVP”). Under our 30 days’ return policy, should our customer wish to return the product, we
will arrange for our in-house or third-party logistics partner to pick-up the product. The product is inspected by
our executive, and returned to our warehouse and a refund is processed and refunded to the customer once
approved internally.
Loyalty / Incentive Schemes
Monthly Installment Plan
We have implemented our 10+1 Gold Mine Scheme (“GMS”) to incentivise and lock-in our customers, as well
as to assure our revenue for 11 months by accruing cash for a planned customer purchase 11 months prior to the
actual transaction. The GMS scheme works in several steps. Firstly, the customer will opt to pay 10 monthly
instalments, with the minimum instalment value being ₹ 1,000. On the first monthly payment, the customer is
given a discount of 25%. Thereafter for nine months, the customer will pay their regular instalment sum. We will
contribute the amount at the 11th month, and the customer can then redeem the equivalent value and use the
voucher to purchase a product they wish to purchase.
Under this scheme, there will also be special discounts on birthdays and anniversaries, which can be clubbed with
the GMS plan. Existing website offers can also be clubbed with the scheme benefits and discounts. The scheme
also allows for nominations for friends and relatives to redeem products on the paying customer’s behalf. After
every payment, we will send a payment alert through the different modes of communication that the customer has
provided to ensure transparency on our end. Customers can also check if their payment has been credited into
their account, through our online platform under My Gold Mine.
The following table sets forth amounts outstanding under the Gold Mine Scheme for the dates indicated:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Amount (₹ Percentage of Amount (₹ Percentage Amount (₹ Percentage of
million) Total million) of Total million) Total
Liabilities Liabilities Liabilities
(%) (%) (%)
Amounts outstanding under Gold 1,727.97 6.59 1,087.74 5.23 702.53 5.29
Mine Scheme
262We also offer lifetime exchange and lifetime buy-back policies, which allows our customers more comfort and
flexibility when purchasing our products.
Old Gold Exchange
We launched the ‘The Big Gold Upgrade’ offer in April 2023 which is aimed to offer design-led creations aligned
with the modern jewellery preferences of today’s customers at the best value.
The old gold proposed to be exchange is typically plain gold jewellery, biscuits, bars, or coins. The offer does not
cover old gold that includes diamonds or gemstones. Customers may avail the benefit up to a limit of 10 grams
(in gross weight) within a year. For any gold exchange exceeding 10 grams within a year, we provide a benefit
over the current market gold rate. Customers can exchange old gold at our store for a higher caratage value. For
24Kt gold exchange, BlueStone will provide a benefit over the current market gold rate to the customer.
The following table sets forth advance received from customers for the periods indicated:
Particulars March 31, 2025 March 31, 2024 March 31, 2023
Amount (₹ Percentage of Amount Percentage of Amount (₹ Percentage of
million) Total (₹ Total million) Total
Liabilities (%) million) Liabilities Liabilities
(%) (%)
Advance Received from 272.85 1.04 99.72 0.48 75.91 0.57
Customers
Notes: The liability against the old gold exchange forms part of ‘advance received from customers’ under Note 23 of the
Restated Financial Information.
The value of the old gold is be calculated based on its purity and weight. To avail the offer, the customer must
consent to the cutting/melting of products. Once participating parties agree on purity, weight and valuation, the
offered value against the old gold jewellery will be credited to the customer’s BlueStone account in the form of
Blue Credits. Blue Credits, a form of digital credit system that can be used to buy products of our Company. are
valid at most for one year from the day the customer receives them and can be used to purchase any jewellery at
our stores or online except coins and solitaires.
Inventory Management and Security
We have strict inventory management and monitoring practices in place that allows us to account for each piece
of inventory and to ensure efficiency.
We leverage artificial intelligence to effectively manage our inventories which drives reordering back into
production queue automatically without interventions basis sales/demand trends. In addition, there are
263merchandise movements within stores /regions depending on SKU performances, localised online demand.
Further we intend to keep expanding FG inventory to drive more merchandise selection at stores, and for online
orders that can be delivered same day or typically in one or two days.
Our stores are equipped with closed-circuit surveillance cameras linked to digital video recorders which are
checked every day / as necessary, as well as secure vaults with restricted, hierarchy based access, and our jewellery
is placed into these vaults at the close of business each day. We also have contracts with various reputable private
security agencies who provide security guards to all of our stores. All jewellery in transit is fully insured and
handled by third-party carriers under tight security.
Environment and Social Governance
As a jewellery manufacturer, we require raw materials in the form of precious metals, diamonds and precious
stones. As a brand, we are committed to adopting global environmental, social and governance standards in our
operations.
All of our diamond suppliers are Kimberly process certified, which means that all of the diamonds we procure
and use in our jewellery pieces are sourced from conflict-free zones. Further, our recycled gold sourcing through
our implementation of old gold exchange allow us to reduce our dependence on gold mines.
Competition
The jewellery market in India is highly competitive, with both domestic and international players vying for market
share. Companies compete on various fronts, including pricing, product offerings, quality, and marketing
strategies. (Source: RedSeer Report) We face competition from various domestic companies in India. Some of
our key competitors include CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Senco Gold
Limited, Titan Limited (Tanishq), PC Jeweller Limited, and Thangamayil Jewellery Limited. (Source: RedSeer
Report) Also see, “Risk Factors – We operate in highly competitive markets and an inability to compete
effectively may adversely affect our business, results of operations, cash flows and financial condition.” on
page 55. Also, see “Basis for Offer Price – IX. Comparison of Key Performance Indicators with listed industry
peers” on page 167.
Intellectual Property
Our Company has registered 12 trademarks are registered in India under various classes, including our logo,
and . Further, one of our applications for registering
trademark under class 42 has been opposed by a third party. Additionally, our Company
has filed an application dated May 21, 2024 for a trademark registration under class 14 of the Trade Mark Act,
1999, which is objected and pending registration as on the date of this Red Herring Prospectus. Our Company has
also filed an application dated October 31, 2018, for a trademark registration under class 42 of the Trade Mark
Act, 1999, which has been opposed and is pending as on the date of this Red Herring Prospectus. Also see, “Risk
Factors – If we are unable to protect our intellectual property and proprietary information, or if we infringe
the intellectual property rights of others or are unable to distinguish the “BlueStone” brand name from other
brands, our business, financial condition, cash flows and results of operations may be adversely affected.” on
page 72.
Human Resources
As of March 31, 2025, we had 1,943 full-time employees. The following table sets forth information on the
number of our employees by department, as of March 31, 2025:
Department Number of Employees
Corporate 184
Indirect store 205
Production 102
Retail – direct store 1,452
Total 1,943
264In addition, as of March 31, 2025, 2024 and 2023, we had engaged 1,264, 1,080 and 298 contract labourers,
respectively, for various aspects of our operations.
Within our Company, we promote our employees from the operations team to executive roles for talent
development purposes. We also try to nurture new talent by collaborating with artists/designers to showcase and
incorporate their designs into our catalogue. We hire these designers from leading design institutes in India.
The table below sets forth details relating to our employee benefits expenses as a percentage of our total expenses
in Fiscal 2025, 2024 and 2023:
Category Fiscal
2025 2024 2023
Amount Percentage Amount Percentage Amount Percentage
(₹ million) of Total (₹ million) of Total (₹ million) of Total
Expenses Expenses Expenses
(%) (%) (%)
Employee Benefits Expenses 2,026.02 9.88 1,384.25 9.57 911.96 9.55
The table below provides the attrition rate for our employees (excluding retail employees) in Fiscal 2025, 2024
and 2023:
Particulars As of / For the Financial As of / For the Financial As of / For the Financial
Year ended March 31, Year ended March 31, Year ended March 31,
2025 2024 2023
Total number of employees 491 448 407
(excluding retail employees)
Employees Resigned 153 174 160
Attrition rate (%)(1) 23.76% 27.97% 28.22%
Note:
(1) Attrition rate has been calculated as the number of employees (excluding retail employees) who have resigned during the period, divided
by the number of employees existing as of the beginning of the period and the numbers of employees who have joined during the period.
In order to represent attrition rate accurately, retail employees have been excluded from the computation of attrition rate.
Our employees are not unionised into any labour or workers’ unions and have not experienced any major work
stoppages due to labour disputes or cessation of work in the last three years.
Also, see “Risk Factors – Our business is manpower intensive. Our business may be adversely affected by work
stoppages, increased wage demands by our employees, or increase in minimum wages across various states,
and if we are unable to engage new employees at commercially attractive terms.” on page 82.
Corporate Social Responsibility
We undertake our Corporate Social Responsibility (“CSR”) activities in line with our CSR policy. Our CSR policy
is in compliance with the requirements of the Companies Act, 2013 and the Companies (Corporate Social
Responsibility) Rules, 2014.
Given that we have incurred losses, the provisions of Section 135 of the Companies Act, 2013 are not applicable
to our Company and accordingly, we have not incurred any expenditure towards CSR activities.
For further information, see “Our Management – Committees of our Board - Corporate Social Responsibility
Committee” on page 303.
Insurance
We have insurance to protect against various hazards like accidents, burglary, earthquakes, equipment failure,
fire, flood and other force majeure events, acts of terrorism and explosions, including hazards that may cause loss
of life, severe damage to and the destruction of property and equipment and environmental damage.
Our principal types of insurance coverage include jewellery block policy, special contingency policy, fidelity
guarantee policy, directors’ and officers’ liability insurance, broadform liability insurance, and marine cargo
insurance. Further, we also hold directors and officers liability insurance, group insurance, group Mediclaim and
group personal accidents insurance.
265These insurance policies are generally valid for a year and are renewed annually. In our experience, the amount
of insurance currently maintained by us represents an appropriate level of coverage required to insure our business
and operations, and is in accordance with industry standards in India.
Also see, “Risk Factors – An inability to maintain adequate insurance cover in connection with our business
may adversely affect our operations and profitability.” on page 77.
Property
As of March 31, 2025, all of our properties including our stores, manufacturing facilities and offices are situated,
on a leased or licenced basis. The table below provides certain details of our Registered Office and Corporate
Office:
S. Location Address Area Name of Lease Rent Related Stamped /
No. (Feet) Lessor (in ₹) Party Registered
1. Registered Site no. 89/2, Lava Kush 6,500 Mrs. 574,327 per No Yes
Office Arcade, Munnekolal Rukmani month
Village, Outer Ring
Road, Marathahalli,
Bengaluru – 560 037,
Karnataka
2. Corporate 302, Dhantak Plaza, 4,404 Dhantak 600,000 per No Yes
Office Makwana Road, Marol, and month
Andheri (East), Mumbai company
– 400 059, Maharashtra
In addition, all of our Company Stores and Franchisee Stores are on leased premises, and hence, we are exposed
to the market conditions of the retail rental market. Typically, the term of our leases for our Company Stores and
Franchisee Stores ranges from five years to nine years, and are subject to lock-in for a certain duration over the
respective term of such lease.
All of our properties are located on non-agricultural land.
None of such premises, including our stores, manufacturing facilities or offices are leased from our Promoter or
members of the Promoter Group.
Most of our lease agreements for our stores contain an early termination clause that permits us to terminate the
lease agreement early for the reasons specified therein and have to pay a security deposit, specified monthly rentals
and common area maintenance charges for the duration of our lease agreements, subject to periodic escalations at
agreed rates. Following the expiry of a lease, we are required to renew such lease agreements to ensure continued
operation of our stores. In the event, we are unable to renew such lease agreements on mutually acceptable terms,
we may be required to relocate our stores.
Also see, “Risk Factors – Our Registered and Corporate Office, stores and manufacturing facilities are on
lease, leave and license or rental (“Lease(d)”) basis. If we fail to renew these Lease arrangements on
competitive terms or if we are unable to manage our Lease costs, our results of operations would be materially
and adversely affected.” on page 73.
266KEY REGULATIONS AND POLICIES IN INDIA
The following description is a summary of certain sector specific laws statutes, circulars, directions and policies
applicable in India to our Company, and the business undertaken by our Company. The information detailed in
this chapter has been obtained from publications available in the public domain. The descriptions of the
applicable statutes, regulations, circulars, directions and policies set out below are not exhaustive, and are only
intended to provide general information to the investors and are not designed nor intended to be a substitute for
professional legal advice. The statements below are based on the current provisions of applicable law, which are
subject to change or modification by subsequent legislative, regulatory, administrative or judicial decisions. For
further details in relation to our material approvals, see “Government and Other Approvals” beginning on page
436.
The Bureau of Indian Standards Act, 2016
The Bureau of Indian Standards Act, 2016 (“BIS Act”) provides for, among other things, the establishment of a
national standards body for the harmonious development of the activities of standardization, conformity
assessment and quality assurance of goods, articles, processes, systems and services. Under the BIS Act, the
Central Government, after consulting the Bureau of Indian Standards (“BIS”), can notify the precious metal
articles or other goods or articles which are required to be marked with a ‘Hallmark’ or ‘Standard Mark’, subject
to certain conditions for sale and testing of such articles. Under the BIS Hallmarking Scheme (“BIS Scheme”),
the Government of India has identified the BIS as the sole agency in India to operate the BIS Scheme which aims
to ensure that quality control is built in the system in alignment with the international criteria on hallmarking.
Functions of the BIS include, inter- alia, (a) adopting as an Indian standard, any standard established for any
goods, article, system, service or process by any other institution in India or elsewhere; (b) specifying a standard
mark in relation each of BIS’ conformity assessment schemes which shall be of such design and contain such
particulars as may be prescribed to represent a particular Indian standard; and (c) conducting such inspection and
taking such samples of any material or substance as may be necessary to see whether any article or process in
relation to which the standard mark has been used conforms to the relevant standard or whether the standard mark
has been properly used in relation to any goods, article, process, system or service with or without a license. The
BIS is also the licensing authority for quality standards.
The Bureau of Indian Standards (Hallmarking) Regulations, 2018
The Bureau of Indian Standards (Hallmarking) Regulations, 2018 (“BIS Hallmarking Regulations”) prescribe
that all jewellers must obtain a certificate of registration from the BIS in order to sell precious metal articles
notified under the BIS Act. The certificate of registration (“Certificate”) is granted to specific premises and is
valid for a period of five years subject to the terms and conditions mentioned in the BIS Hallmarking Regulations.
As per the notification dated June 14, 2018, issued by the Department of Consumer Affairs, Ministry of Consumer
Affairs, Food and Public Distribution, precious metal articles that are required to be marked with hallmark include
gold jewellery and gold artefacts and silver jewellery and silver artefacts. The details of Certificate are required
to be hosted on the website of BIS and such Certificate is only valid for the premises mentioned in the certificate
of registration. The registered jewellers are responsible for purity and fineness of the hallmarked precious metal
articles sold by them and are liable to pay compensation to Bureau for any shortage in purity or fineness as per
rules.
The BIS vide notification dated March 4, 2022 has issued the Bureau of Indian Standards (Hallmarking)
Amendment Regulations, 2022 which provide for the revised Hallmarking fee for the following articles: a) Gold
articles payable to recognised Assaying and Hallmarking Centres by jewellers. b) Hallmarking fee to be levied by
the Bureau from Assaying and Hallmarking Centre for gold articles c) Silver articles payable to recognised
Assaying and Hallmarking Centres by jewellers. d) Hallmarking fee to be levied by the BIS from Assaying and
Hallmarking Centre for silver articles. As of April 1, 2023, all gold jewellery and artefacts must have a 6-digit
alphanumeric HUID (Hallmark Unique Identification). This number helps consumers trace the gold jewellery
back to its jeweller, helps check its purity and also details of the hallmarking centre which tested and hallmarked
the article.
The Hallmarking of Gold Jewellery and Gold Artefacts Order, 2020
The Hallmarking of Gold Jewellery and Gold Artefacts Order, 2020, which came into effect on June 16, 2021,
prescribes that gold jewellery and gold artefacts shall be sold only by registered jewellers through certified sales
outlets, after fulfilling the terms and conditions of certificate of registration as specified in the BIS Hallmarking
Regulations. However, certain precious metal articles are excluded from the above order, including any article
267meant for export, which conforms to any specification required by the foreign buyer, any article of gold thread,
an article with weight less than two grams, and an article which is in course of consignment from outside India to
an assaying and hallmarking centre in India recognised as per the BIS Hallmarking Regulations, for hallmarking.
Vide the Hallmarking of Gold Jewellery and Gold Artefacts (Second Amendment) Order, 2021, dated June 23,
2021 the aforementioned list of exceptions was extended to include (i) any article meant for export and re-import
as per trade policy of the Government of India, (ii) any article meant for international exhibitions, (iii) any article
meant for domestic business-to-business exhibitions, approved by the Government, (iv) special categories of
jewellery, namely Kundan, Polki and Jadaau, (v) watch and fountain pen, and (vi) jewellers with the annual
turnover of up to ₹ 4,000,000 per annum. Further, the above order was amended to make it applicable to 14, 18
and 22 caratages of gold jewellery and gold artefacts.
Further, vide Hallmarking of Gold Jewellery and Gold Artifacts (Amendment) Order, 2023 dated March 3, 2023,
no person, after March 31, 2023, is allowed to sell or display or offer to sell any gold jewellery or artefacts unless
it is hallmarked in accordance with the standards specified in IS 1417:2016. Further, vide Hallmarking of Gold
Jewellery and Gold Artefacts (Second Amendment) Order, 2023, such persons who has provided a declaration as
required by BIS declaring his old stock of gold jewellery or gold artefacts with old hallmarking is permitted to
sell or display or offer to sell such declared stock up to June 30, 2023. Furthermore, vide Hallmarking of Gold
Jewellery and Gold Artifacts (Third Amendment) Order, 2023 dated September 6, 2023, BIS extended mandatory
hallmarking system to hallmarking centers located in 55 new districts, thereby making the total number of districts
in India covered under mandatory hallmarking as 343.
The Legal Metrology Act, 2009
The Legal Metrology Act, 2009 (“Legal Metrology Act”) seeks to establish and enforce standards of weights and
measures, regulate trade and commerce in weights, measures and other goods which are sold or distributed by
weight, measure or number and for matters connected therewith or incidental thereto. The Legal Metrology Act
provides that for prescribed specifications all weights and measures should be based on the metric system only.
Further, the Legal Metrology Act lays down monetary and other penalties for various offences, including but not
limited to, use or sale of non-standard weight or measure, contravention of prescribed standards, counterfeiting of
seals and tampering with license.
Gem and Jewellery Export Promotion Council
The Government of India has designated the Gem and Jewellery Export Promotion Council (“GJEPC”) as the
importing and exporting authority in India in keeping with its international obligations under Section IV(b) of the
Kimberley Process Certification Scheme (“KPCS”). The KPCS has been implemented in India from January 1,
2003 by the GoI through communication No. 12/13/2000-EP (GJ) dated November 13, 2002. The GJEPC has
been notified as the nodal agency for trade in rough diamonds. The KPCS is a joint government, international
diamond industry and civil society initiative to stem the flow of conflict diamonds, which are rough diamonds
used by rebel movements to finance wars against legitimate governments. Under the Special Economic Zones
Rules, 2006, the Development Commissioners have been delegated powers to issue Kimberley Process
Certificates for units situated in the respective Special Economic Zone.
Gems and Jewellery Trade Council of India
The Gems and Jewellery Trade Council of India was established with the main aim of boosting the gems and
jewellery trade of India. It is a council formed to enhance and boost the jewellery trade of India by resolving
various issues of the trade by escalating various to the relevant high authorities. It also indulges itself in
disseminating latest information to its jeweller-members through a monthly newsletter, various educative and
trade motivational events such as seminars, workshops, exhibitions, festivals etc.
All India Gem and Jewellery Domestic Council
All India Gem and Jewellery Domestic Council is a national trade federation for the promotion and growth of
trade in gems and jewellery across India. It indulges itself in managing various aspects of fair-trade practices and
efficient organisation of business.
The Consumer Protection Act, 2019
268The Ministry of Consumer Affairs notified certain sections of the Consumer Protection Act, 2019 (“COPRA”)
by way of the notification dated July 15, 2020 (with effect from July 20, 2020), including sections regulating the
formation and functioning of the Consumer Protection Council at the national, state and district levels, the
formation and functioning of Consumer Dispute Redressal Commissions at the national, state and district levels,
product liability actions and punishment for manufacturing for sale or storing, selling or distributing or importing
products containing adulterants and spurious goods.
The COPRA provides a mechanism for the consumer to file a complaint against a product manufacturer, trader,
or service provider in cases of unfair contract or trade practices, restrictive trade practices, defected goods, goods
and services which are hazardous or likely to be hazardous to life being sold in contravention to safety standards,
deficiency in services and price charged being unlawful. It also places product liability on the product
manufacturer or product service provider or product seller, to compensate for any harm caused by defective
product or deficiency in services. It provides for a three-tier consumer grievance redressal mechanism at the
national, state and district levels. Non- compliance of the orders of the redressal commissions attracts criminal
penalties. The COPRA has, inter alia, also introduced a Central Consumer Protection Authority to regulate matters
relating to violation of rights of consumers, unfair trade practices and false or misleading advertisements, which
are prejudicial to the interests of public and consumers and promote, protect, and enforce the rights of consumers
as a class. The COPRA has also brought e- commerce entities and their customers under its purview including
providers of technologies or processes for enabling product sellers to engage in advertising or selling goods or
services to a consumer, online marketplaces and online auction sites.
The Ministry of Consumer Affairs issued the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce
Rules”) under the COPRA on July 23, 2020, which govern the online sale of goods, services, digital products by
entities which own, operate, or manage digital or electronic facility or platform for electronic commerce (“E-
Commerce Entities”), all models of e-commerce (including marketplace or inventory based), and all ecommerce
sellers. The E-Commerce Rules lay down the duties and liabilities of E-Commerce Entities and ecommerce
retailers.
Information Technology Act, 2000 (“IT Act”)
The IT Act was enacted with the sole purpose of providing legal recognition to transactions carried out by the
means of various means of electronic data interchange involving alternatives to paper-based methods of
communication and storage of information. The IT Act also seeks to facilitate electronic filing of documents and
create a mechanism for the authentication of electronic records through digital signatures. The IT Act prescribes
punishment for publishing and transmitting obscene material in electronic form. The IT Act has extraterritorial
jurisdiction over any offence or contravention under the IT Act committed outside India by any person,
irrespective of their nationality, if the act or conduct constituting the offence or contravention involves a computer,
computer system or computer network located in India. The Information Technology (Amendment) Act, 2008,
which amended the IT Act facilitates electronic commerce by recognizing contracts concluded through electronic
means, protects intermediaries in respect of third-party information liability. The IT Act also prescribes civil and
criminal liability including fines and imprisonment for computer related offences including those relating to
unauthorized access to computer systems, tampering with or unauthorized manipulation of any computer,
computer system or computer network and damaging computer systems. The IT Act empowers the Government
of India to formulate rules with respect to reasonable security practices and procedures and sensitive personal
data.
In exercise of this power, the Department of Information Technology, Ministry of Electronics and Information
Technology, Government of India (“DoIT”), in April 2011, notified the Information Technology (Reasonable
Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT Personal Data
Protection Rules”) under Section 43A of the IT Act and again in February 2021 notified the Information
Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (“IT Intermediary and
Digital Media Rules”) under Section 87 of the IT Act in suppression of IT Personal Data Protection Rules. The
IT Personal Data Protection Rules prescribe directions for the collection, disclosure, transfer, and protection of
sensitive personal data. The IT Intermediary and Digital Media Rules provide for a thorough due diligence to be
done by the intermediaries and provide a grievance redressal mechanism for resolving complaints from users. It
further requires intermediaries receiving, storing, transmitting or providing any service with respect to electronic
messages to not knowingly host, publish, transmit, select or modify any information prohibited under these IT
Intermediaries and Digital Media Rules and to disable hosting, publishing, transmission, selection or modification
of such information once they become aware of it.
269The Digital Personal Data Protection Act, 2023 (“DPDP Act”)
The DPDP Act was notified on August 11, 2023 and replaces the existing data protection provision, as contained
in Section 43A of the IT Act. The DPDP Act seeks to balance the rights of individuals to protect their personal
data with the need to process personal data for lawful and other incidental purposes. The DPDP Act provides that
personal data may be processed only for a lawful purpose after obtaining the consent of the individual. A notice
must be given before seeking consent. It further imposes certain obligations on data fiduciaries including (i) make
reasonable efforts to ensure the accuracy and completeness of data, (ii) build reasonable security safeguards to
prevent a data breach, (iii) inform the Data Protection Board of India (the “DPB”) and affected persons in the
event of a breach, and (iv) erase personal data as soon as the purpose has been met and retention is not necessary
for legal purposes (storage limitation). In case of government entities, storage limitation and the right of the data
principal to erasure will not apply. The Central Government will establish the DPB. Key functions of the DPB
include: (i) monitoring compliance and imposing penalties, (ii) directing data fiduciaries to take necessary
measures in the event of a data breach, and (iii) hearing grievances made by affected persons. The DPB members
will be appointed for two years and will be eligible for re-appointment. The Central Government will prescribe
details such as the number of members of the DPB and the selection process.
The Ministry of Electronics and Information Technology (“MEITY”) on January 3, 2025, released the draft
Digital Personal Data Protection Rules, 2025 (“Draft DPDP Rules”) which seek to operationalise DPDP Act. As
per these rules the data fiduciaries must provide clear and accessible information about how personal data is
processed, enabling informed consent. The Draft DPDP Rules also address the restrictions and handling of data,
reporting of personal data breaches and cross-border data transfers among other specifications.
RBI Circulars regulating Gold Loans
The RBI has permitted nominated banks to import gold for the purpose of extending gold metal loans to domestic
jewellery manufacturers (who are not exporters of jewellery), subject to certain conditions, including that the tenor
of gold loans (which can be decided by the nominated banks) does not exceed 180 days from the date of
procurement of the gold and the interest charged to the borrowers is linked to international gold rates. Gems and
jewellery export-oriented units and specified units in Special Economic Zones are permitted to import gold on a
loan basis directly or through nominating agencies, subject to specified conditions. The Master Circular of RBI
on “Loans and Advances – Statutory and Other Restrictions” dated July 1, 2015 prohibits domestic jewellery
manufacturers from selling the gold borrowed under gold (metal) loans scheme to any other party for manufacture
of jewellery. Further, the tenor of gold metal loans extended by nominated banks to exporters of jewellery shall
not exceed 270 days.
Circular No. 9/2022-Customs on the Simplified regulatory framework for e-commerce exports of Jewellery
through Courier mode as amended by Circular 17 of 2023 dated June 12, 2023
The circular dated June 30, 2022 (“CBIC Circular”) issued by the Department of Revenue of the Central Board
of Indirect Taxes & Customs (“CBIC”), lays down the standard operating procedure to be followed on export of
jewellery through e-commerce. The CBIC Circular mandates the authorized courier to electronically file courier
shipping bill on behalf of the exporter on the express cargo clearance systems and electronic payment for such
exports to be made in advance and establishes criteria for customs assessment and examination. Further, the CBIC
Circular lays down the procedure on re-import of returned jewellery items.
Anti-Money Laundering, Countering the Financing of Terrorism, and Combating Proliferation Financing
Guidelines for Dealers in Precious Metals and Precious Stones, 2023 (the “Guidelines) under Prevention of
Money Laundering Act, 2002, Unlawful Activities (Prevention) Act, 1967, and Weapons of Mass Destruction
and their Delivery Systems (Prohibition of Unlawful Activities) Act, 2005
The Guidelines issued by the Directorate General of Audit (“DGA”), Central Board of Indirect Taxes and
Customs, which came into effect from May 4, 2023, aim to provide a general background and summary of the
provisions of the applicable anti money laundering and anti-terrorism financing legislations in India, viz. the
Prevention of Money Laundering Act, 2002 (“PMLA”), the Prevention of Money Laundering (Maintenance of
Records) Rules, 2005 (“PMLR”), the Unlawful Activities (Prevention) Act, 1967 (“UAPA”) and The Weapons
of Mass Destruction and their Delivery Systems (Prohibition of Unlawful Activities) Act, 2005 (“WMDA”) and
their applicability to and implications for the dealers in precious metals and precious stones in applying certain
Anti Money Laundering/ Countering the Financing of Terrorism/ Combating Proliferation Financing
(AML/CFT/CPF) obligations.
270The Guidelines provide that the provisions related to applicability of Section 51A of the UAPA and Section 12A
of the WMDA as mentioned are applicable to all dealers in precious metals and precious stones, irrespective of
their turnover or any threshold of transactions they may undertake with their customers/ clients. However, the
provisions related to PMLA and PMLR are applicable to dealers in precious metals and precious stones, who are
“Reporting Entities” (as defined in the Guidelines).
Intellectual property laws
The Trade Marks Act, 1999 (“Trade Marks Act”)
The Trade Marks Act governs the statutory protection of trademarks and prevention of the use of fraudulent marks
in India. Indian law permits the registration of trademarks for both goods and services. It also provides for
exclusive rights to marks such as brand, label, and heading and to obtain relief in case of infringement for
commercial purposes as a trade description. Under the provisions of the Trade Marks Act, an application for
trademark registration may be made with the Trade Marks Registry by any person or persons claiming to be the
proprietor of a trademark, whether individually or as joint applicants, and can be made on the basis of either actual
use or intention to use a trademark in the future. Once granted, a trademark registration is valid for 10 years unless
cancelled, subsequent to which, it can be renewed. If not renewed, the mark lapses and the registration is required
to be restored to gain protection under the provisions of the Trade Marks Act. The Trade Marks Act prohibits
registration of deceptively similar trademarks and provides for penalties for infringement, falsifying and falsely
applying trademarks among others. Further, pursuant to the notification of the Trade Marks (Amendment) Act,
2010, simultaneous protection of trademark in India and other countries has been made available to owners of
Indian and foreign trademarks. It also seeks to simplify the law relating to the transfer of ownership of trademarks
by assignment or transmission and to bring the law in line with international practices.
Designs Act, 2000 (“Designs Act”)
Industrial designs have been accorded protection under the Designs Act. A ‘Design’ means only the features of
shape, configuration, pattern, ornament or composition of lines or colour thereof applied to any article whether
two dimensional or three dimensional or in both forms, by any industrial process or means, whether manual,
mechanical or chemical, separate or combined, which in the finished article appeal to and are judged solely by the
eye, but does not include any mode or principle or construction or anything which is in substance a mere
mechanical device, and expressly excludes works accorded other kinds of protection like property marks,
trademarks and artistic works. Any person claiming to be the proprietor of a new or original design, not previously
published in any country and which is not contrary to public order or morality, may apply for registration of the
same under the Act before the Controller-General of Patents, Designs and Trademarks. On registration, the
registered proprietor of the design attains a copyright over the same. The duration of the registration of a design
in India is initially ten years from the date of registration, but in cases where claim to priority has been allowed
the duration is ten years from the priority date. No person may sell, apply for the purpose of sale or import for the
purpose of sale any registered design, or fraudulent or obvious imitation thereof.
The Copyright Act, 1957 (“Copyright Act”)
The Copyright Act serves to create property rights for certain kinds of intellectual property, generally called works
of authorship. The intellectual property protected under the Copyright Act includes copyrights subsisting in artistic
works, original literary, dramatic, musical or artistic works, cinematograph films, and sound recordings, including
computer programs, tables and compilations including computer databases. While copyright registration is not a
prerequisite for acquiring or enforcing a copyright in an otherwise copyrightable work, registration under the
Copyright Act acts as prima facie evidence of the particulars entered therein and may help expedite infringement
proceedings and reduce delay caused due to evidentiary considerations. Upon registration, the copyright
protection for a work exists for a period of 60 years following the demise of the author. Reproduction of a
copyrighted work for sale or hire and issuing of copies to the public, among others, without consent of the owner
of the copyright are acts which expressly amount to an infringement of copyright.
Labour law legislations
The employment of workers, depending on the nature of activity, is regulated by a wide variety of generally
applicable Labour laws. The following is an indicative list of Labour laws other than state-wise shops and
establishments acts, which may be applicable to our Company due to the nature of our business activities:
• Contract Labour (Regulation and Abolition) Act, 1970
271• Employees’ Provident Funds and Miscellaneous Provisions Act, 1952
• Employees’ State Insurance Act, 1948
• Minimum Wages Act, 1948
• Payment of Bonus Act, 1965
• Payment of Gratuity Act, 1972
• Payment of Wages Act, 1936
• Maternity Benefit Act, 1961
• Industrial Disputes Act, 1947
• Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013
• Employees Compensation Act, 1923
• The Child Labour (Prohibition and Regulation) Act, 1986
• The Equal Remuneration Act, 1976
• The Inter-State Migrant Workmen (Regulation of Employment and Conditions of Service) Act, 1979
• Building and Other Construction Workers Regulation of Employment and Conditions of Service Act, 1996
• Industrial Employment (Standing Order), Act, 1946
• The Trade Unions Act, 1926 and the Trade Union (Amendment) Act, 2001
• The Code on Wages, 2019*
• The Occupational Safety, Health and Working Conditions Code, 2020**
• The Industrial Relations Code, 2020***
• The Code on Social Security, 2020****
* The GoI enacted The Code on Wages, 2019 which received the assent of the President of India on August 8, 2019 Through its notification
dated December 18, 2020, the Gol brought into force sections 42(1), 42(2).42(3), 42(10), 42(11), 67(2)(s) and (t) (to the extent that they
relate to the Central Advisory Board) and 69 (to the extent that it relates to sections 7. 9 (to the extent that they relate to the Gol) and 8
of the Minimum Wages Act, 1948) of the Code on Wages. 2019. The remaining provisions of this code will be brought into force on a
date to be notified by the Gol. It proposes to subsume four separate legislations, namely, the Payment of Wages Act, 1936, the Minimum
Wages Act, 1948, the Payment of Bonus Act, 1963 and the Equal Remuneration Act, 1976.
** The Gol enacted The Occupational Safety, Health and Working Conditions Code, 2020’ which received the assent of the President of
India on September 28, 2020. The provisions of this code will be brought into force on a date to be notified by the Gol. It proposes to
subsume several separate legislations, including the Factories Act, 1948, the Contract Labour (Regulation and Abolition) Act, 1970, the
Inter-State Migrant Workmen (Regulation of Employment and Conditions of Service) Act, 1979 and the Building and Other Construction
Workers (Regulation of Employment and Conditions of Service) Act, 1996.
*** The Gol enacted The Industrial Relations Code, 2020’ which received the assent of the President of India on September 28, 2020. The
provisions of this code will be brought into force on a date to be notified by the Gol. It proposes to subsume three separate legislations,
namely, the Industrial Disputes Act, 1947, the Trade Unions Act, 1926 and the Industrial Employment (Standing Orders) Act, 1946.
**** The Gol enacted The Code on Social Security, 2020 which received the assent of the President of India on September 28. 2020. The
provisions of this code will be brought into force on a date to be notified by the Gol. It proposes to subsume several separate legislations
including the Employee’s Compensation Act, 1923, the Employees State Insurance Act, 1948, the Employees Provident Funds and
Miscellaneous Provisions Act, 1952, the Maternity Benefit Act, 1961, the Payment of Gratuity Act, 1972, the Building and Other
Construction Workers’ Welfare Cess Act, 1996 and the Unorganised Workers Social Security Act, 2008.
Shops and commercial establishments’ legislations
Under the provisions of local shops and establishments legislations applicable in the states in which establishments
are set up, establishments are required to be registered. Such legislations regulate the working and employment
of conditions of the workers employed in shops and establishments including commercial establishments and
272provide for fixation of working hours, rest intervals, overtime, holidays, leave, termination of service, maintenance
of shops and establishments and other rights and obligations of the employers and employees. All establishments
must be registered under the shops and establishments legislations of the state where they are located. There are
penalties prescribed in the form of monetary fine or imprisonment for violation of the legislations, as well as the
procedures for appeal in relation to such contravention of the provisions.
Environment protection laws
Environment Protection Act, 1986 (“EPA”)
The EPA is the umbrella legislation in respect of the various environmental protection laws in India. Under the
EPA, the Government of India is empowered to take any measure it deems necessary or expedient for protecting
and improving the quality of the environment and preventing and controlling environmental pollution. This
includes rules for, inter alia, laying down standards for the quality of environment, standards for emission of
discharge of environment pollutants from various sources, as provided under the Environment (Protection) Rules,
1986, inspection of any premises, plant, equipment, machinery, manufacturing, examination of manufacturing
processes and materials and substances likely to cause pollution. Penalties for violation of the EPA include fines
not less than ₹ 10,000 and may extend up to ₹ 1,500,000. There are provisions with respect to certain compliances
by persons handling hazardous substances, furnishing of information to the authorities in certain cases,
establishment of environment laboratories and appointment of government analysts.
Foreign Investment and Trade Related Laws
Foreign Investment in India
The foreign investment in India is governed, among others, by the Foreign Exchange Management Act, 1999, the
Foreign Exchange Management (Non-debt Instruments) Rules, 2019 (“FEMA Rules”) and the Consolidated FDI
Policy (effective from October 15, 2020) issued by the Department for Promotion of Industry and Internal Trade,
Ministry of Commerce and Industry, Government of India (earlier known as the Department of Industrial Policy
and Promotion (“FDI Policy”), each as amended. Further, the Reserve Bank of India has enacted the Foreign
Exchange Management (Mode of Payment and Reporting of Non-Debt Instruments) Regulations, 2019 on
October 17, 2019, which regulate mode of payment and remittance of sale proceeds, among others. 100% foreign
investment under the automatic route, i.e., without requiring prior governmental approval, is permitted in the
manufacturing sector. The FDI Policy and the FEMA Rules prescribe inter alia the method of calculation of total
foreign investment (i.e., direct foreign investment and indirect foreign investment) in an Indian company. In terms
of the Securities and Exchange Board of India (Foreign Portfolio Investors) Regulations, 2019 the investment in
Equity Shares by a single FPI or an investor group (which means multiple entities registered as FPIs and directly
or indirectly having common ownership of more than 50% or common control) must be below 10% of our post-
Offer Equity Share capital. Further, in terms of the FEMA NDI Rules, the total holding by each FPI or an investor
group shall be below 10% of the total paid-up Equity Share capital of our Company and the total holdings of all
FPIs put together with effect from April 1, 2020, can be up to the sectoral cap applicable to the sector in which
our Company operates (i.e., up to 100%).
Foreign Trade (Development and Regulation) Act, 1992
The Foreign Trade (Development and Regulation) Act, 1992 (“FTDRA 1992”) seeks to develop and regulate
foreign trade by facilitating imports into and augmenting exports from India. The FTDRA 1992 prohibits a person
or company from making any exports or imports unless such a person or company has been granted an importer-
exporter code number.
Foreign Trade Policy 2023
The foreign trade policy 2023 issued by the Ministry of Commerce and Industry, GoI includes gems and jewellery
within a separate scheme for exporters of gems and jewellery. For the gems and jewellery sector, the foreign trade
policy 2023 provides for broadly four schemes in relation to exports of gems and jewellery (i) advance
procurement / replenishment of precious metals from nominated agencies; (ii) replenishment authorization for
gems; (iii) replenishment authorization for consumables; and (iv) advance authorization for precious metals.
Certain agencies have been permitted to import diamonds to their laboratories without any import duty, for the
purpose of certification or grading reports, with a condition that the same should be re-exported with the
certification or grading reports, as per predetermined procedure. Additionally, nominated agencies and their
associates, with approval of Department of Commerce and the GJEPC, may export gold, silver or platinum
273jewellery and articles thereof for exhibitions abroad. Personal carriage of gold, silver or platinum jewellery,
precious, semi-precious stones, beads and articles and export of branded jewellery is also permitted, subject to
prescribed conditions. Personal carriage of gems and jewellery export parcels by foreign bound passengers and
import parcels by an Indian importer or foreign national may be permitted as per prescribed procedures. Export
of gold jewellery, including partly processed jewellery, and articles including medallions and coins (excluding
legal tender coins), whether plain or studded, and articles, containing gold of 8 carats and above up to a maximum
limit of 22 carats only shall be permitted by Export Oriented Units (“EOUs”). Gems and jewellery EOUs may
source gold, silver or platinum through nominated agencies on loan or outright purchase basis. Units obtaining
gold, silver or platinum from nominated agencies, either on loan basis or outright purchase basis shall export gold,
silver or platinum within 90 days from the date of release of such metals by the nominated agencies.
The Foreign Trade Policy 2023 shall remain to be in operation unless otherwise specified or amended.
The FTA read with the Foreign Trade Policy 2023 prohibits anybody from undertaking any import or export
except under an Importer-Exporter Code number (“IEC”) granted by Directorate General of Foreign Trade
(“DGFT”). Hence, every person in India engaged in any activity involving import or export is required to obtain
an IEC unless specifically exempted from doing so. IEC shall be valid until it is suspended/cancelled by the
competent authority. IEC allotted to an applicant is valid for all its branches, divisions, units and factories. Failure
to obtain IEC shall attract penalty under the FTA. DGFT may impose prohibition or restriction relating to the
importations or exportations of gold or silver.
Taxation legislations
The Income Tax Act, 1961
Income-tax Act, 1961 (“Income-tax Act”) is applicable to every company, whether domestic or foreign whose
income is taxable under the provisions of this Act or Rules made there under depending upon its ‘Residential
Status’ and ‘Type of Income’ involved. Every assessee, under the Income-tax Act, which includes a company, is
required to comply with the provisions thereof, including those relating to tax deduction at source, advance tax,
minimum alternative tax and like.
Goods and Services Tax Act, 2017 (“GST”)
The Government of India has introduced the GST regime with effect from July 1, 2017. As per Section 8 of the
Central Goods and Services Act, 2017, selling gold ornaments or jewellery to the common man is a composite
supply of goods and services. The gold used is considered goods and making charges or value addition is towards
job work. Since the principal supply is the sale of gold, the GST rate of 3% shall be levied instead of 5% on the
total value of jewellery, whether or not making charges is shown separately. A GST exemption was announced at
the 31st GST Council meeting on December 22, 2018. Accordingly, GST is not charged for the supply of gold
made by the notified agency to GST-registered gold jewellery exporters. The move has minimised the GST burden
on Indian exporters of gold jewellery and probably made Indian gold exports more competitive on the world
market. The jeweller or gold merchant can claim Input Tax Credit (ITC) paid on the raw materials used, i.e., gold
and other job work charges incurred. Even when the gold merchant pays tax on a reverse charge basis for supply
from an unregistered job worker, he can claim the ITC on such tax.
The Customs Act, 1962 and the Customs Tariff Act, 1975
The provisions of the Customs Act, 1962 and rules made thereunder are applicable at the time of import of goods
into India from a place outside India or at the time of export of goods out of India to a place outside India. The
Customs Tariff Act, 1975 provides the rates at which duties of customs will be levied under the Customs Act,
1962.
Professional Tax
The professional tax slabs in India are applicable to those citizens of India who are either involved in any
profession or trade. The State Government of each State is empowered with the responsibility of structuring as
well as formulating the respective professional tax criteria and is also required to collect funds through
professional tax. The professional taxes are charged on the incomes of individuals, profits of business or gains in
vocations. The professional tax is charged as per the List II of the Constitution. The professional taxes are
classified under various tax slabs in India. The tax payable under the State Acts by any person earning a salary or
wage shall be deducted by his employer from the salary or wages payable to such person before such salary or
wages is paid to him, and such employer shall, irrespective of whether such deduction has been made or not when
274the salary and wage is paid to such persons, be liable to pay tax on behalf of such person and employer has to
obtain the registration from the assessing authority in the prescribed manner. Every person liable to pay tax under
these Acts (other than a person earning salary or wages, in respect of whom the tax is payable by the employer),
shall obtain a certificate of enrolment from the assessing authority.
In addition to the above, our Company is also required to comply with the Companies Act, 2013 and rules framed
thereunder, the Competition Act, 2002 and other applicable statutes imposed by the Centre or the State
Government and authorities for our day-to-day business and operations.
275HISTORY AND CERTAIN CORPORATE MATTERS
Brief history of our Company
Our Company was originally incorporated as “New Age E Commerce Services Private Limited”, a private limited
company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the RoC on July 22,
2011. Subsequently, the name of our Company was changed to “BlueStone Jewellery and Lifestyle Private
Limited”, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter,
our Company was converted to a public limited company and the name of our Company was changed to
‘BlueStone Jewellery and Lifestyle Limited’ pursuant to a fresh certificate of incorporation dated November 8,
2024 issued by the RoC.
Changes in our Registered Office
Except as disclosed below, there has been no change in the registered office of our Company since the date of
incorporation:
Date of change Details of change in the registered office Reasons for change
January 2, 2012 Registered office moved from Villa #3, Palm Meadows Administrative convenience
Extension, Ramagondanahalli, Varthur Airport Road,
Bengaluru 560 066, Karnataka, India to No.7, Service
Road, Domlur 100 Feet Road, Next to Bank of
Maharashtra, Indiranagar, Bengaluru - 560 071,
Karnataka, India
January 1, 2013 Registered office moved from No.7, Service Road, Administrative convenience
Domlur 100 Feet Road, Next to Bank of Maharashtra,
Indiranagar, Bengaluru 560 071, Karnataka, India to
No.212/A, 1st Floor, 1st Main Road, 2nd Stage, Domlur,
Bengaluru - 560 071, Karnataka, India
April 14, 2015 Registered office moved from No.212/A, 1st Floor, 1st Administrative convenience
Main Road, 2nd Stage, Domlur, Bengaluru - 560 071,
Karnataka, India to IndiQube, 3rd Floor, Plot no. 19/4 &
27, Kadubisanahalli Village, Varthur Hobli, Outer Ring
Road, Bengaluru 560 103, Karnataka, India
September 5, 2019 Registered office moved from IndiQube, 3rd Floor, Plot Administrative convenience
no. 19/4 & 27, Kadubisanahalli Village, Varthur Hobli,
Outer Ring Road, Bengaluru 560 103, Karnataka, India to
Site no. 89/2, Lava Kusha Arcade, Munnekolal Village,
Outer Ring Road, Marathahalli, Bengaluru - 560 037,
Karnataka, India
Main objects of our Company
The main objects contained in our Memorandum of Association are as follows:
“1. To carry on the business as agents, distributors, representatives, manufacturers, dealers. merchants,
importers, exporters, traders, contractors, warehousemen and to establish, maintain, operate and/or run agency
lines in goods, stores, consumable items, durable merchandise and products of every kind and description and to
carry on business as selling agents, buying agents, factors, commission agents, distributors and stockiest, brokers
in respect of goods, materials, merchandise, produce, articles and/or commodities of all kinds and specifications
whatsoever.
2. To carry on in India or elsewhere the business to manufacture, process, prepare, commercialize, cut, polish,
set, design, develop, modify, prepare, display, exchange, examine, refine, finish, grind, grade, assort, import,
export, buy, sell, resell, demonstrate, distribute, deal in, purchase, sell, market and to act as importer, exporter,
dealer, merchant, trader, agent, broker, indenter, liasioner, sales promoter, supplier, provider, distributor,
wholesaler, retailer or otherwise to deal in all shapes, sizes, varieties, descriptions, specifications, applications,
design and kinds of various gold, silver, platinum jewellery, ornaments, gems, apparels.
3. To carry on in India or elsewhere the business of goldsmiths, silver smiths, platinum smiths, jewellers, gem and
diamond merchants, precious and semi-precious metal merchants and of producing, acquiring and trading,
importing, exporting, buying, selling in all kinds of metals, bullion, gold, silver, platinum, diamonds, precious
gems, stones and pearls and other complimentary items.
2764. To carry on the business of designing, engineering, manufacturing, producing, assembling, altering, repairing,
buying, selling, trading, acquiring, representing manufacturers, storing, packing, transporting, forwarding,
distributing, importing, exporting and disposing of all types of ornaments, jewels, diamonds, gold, silver,
platinum, metal alloys, pearls, precious and semiprecious stones and metals of all kinds and other complimentary
consumer items and accessories.
5. To establish factories warehouses and stores to manufacture, cut, cleave, polish, finish, customize, silver, gold,
platinum and all other kinds of metals and diamond and other precious or semi-precious stones and gems studded
jewelleries and accessories including manufacturing of coins and additionally using of precious and semi-
precious stones and gems studded jewelleries and accessories including manufacturing of coins and additionally
using of precious and semi-precious stones and enameling process.
6. To carry on the business of testing, evaluation, appraisal and certification of gemstones, jewellery, minerals,
curios, antiques and other works of art and to work as certified valuers of the jewelleries and accessories
manufactured and designed by the company.
7. To host, manage and maintain platform(s) through all kinds of media including but not limited to online
websites, mobile applications, etc. for the purpose of displaying, marketing and selling jewellery (manufactured
using precious and semi-precious metals and precious stones) and gold and silver coins within and outside India.
8. To trade and deal in, manage, purchase or otherwise acquire and sell, dispose off, import, export, exchange,
hold and deal in diamond, precious and semi-precious stones and metals, gold and silver chains, bullion and
jewellery, pearls, coins, and establish showroom, shops for trading of goods for the above business and also to
carry out the business through e-commerce website, internet, etc.”
The main object, as contained in the Memorandum of Association, enables our Company to undertake its existing
activities.
Amendments to our Memorandum of Association
Set forth below are the amendments to our Memorandum of Association in the last 10 years preceding the date of
this Red Herring Prospectus:
Date of Shareholders’ Particulars
resolution/ Effective date
June 23, 2016 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 50,000,000 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 128,300
Series B3 preference shares of ₹ 10 each and Series C 2,230,000 preference shares of ₹ 10
each;
To
₹ 70,159,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each
and 2,000,000 Series D preference shares of ₹ 10 each.
June 24, 2016 Clause III(A) of the Memorandum of Association was replaced with the following to amend
the objects being pursued by our Company:
“1. To carry on the business as manufacturers, agents, distributors, representatives, dealers,
merchants, importers, exporters, traders, contractors, warehousemen, sellers of jewellery
(manufactured using precious and semi-precious metals and precious stones) and gold and
silver coins.
2. To host, manage and maintain platform(s) through all kinds of media including but not
limited to online websites, mobile applications etc. for the purposes of displaying, marketing,
and selling jewellery (manufactured using precious and semi-precious metals and precious
stones) and gold and silver coins within and outside India.”
Additionally, existing clause III(C) was deleted, other than main or incidental objects.
January 5, 2018 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 70,159,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
277Date of Shareholders’ Particulars
resolution/ Effective date
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each
and 2,000,000 Series D preference shares of ₹ 10 each;
To
₹ 76,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each and 625,000 Series D1 preference shares of
₹ 10 each.
January 8, 2019 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 76,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each and 625,000 Series D1 preference shares of
₹ 10 each;
To
₹ 79,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each, 625,000 Series D1 preference shares of ₹
10 each and 300,000 Series D2 preference shares of ₹ 10 each.
September 6, 2019 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 79,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each, 625,000 Series D1 preference shares of ₹
10 each and 300,000 Series D2 preference shares of ₹ 10 each;
To
₹ 82,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each, 625,000 Series D1 preference shares of ₹
10 each, 300,000 Series D2 preference shares of ₹ 10 each and 300,000 Series D3 preference
shares of ₹ 10 each.
October 10, 2019 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 82,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each, 625,000 Series D1 preference shares of ₹
10 each, 300,000 Series D2 preference shares of ₹ 10 each and 300,000 Series D3 preference
shares of ₹ 10 each;
To
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each, 625,000 Series D1 preference shares of ₹
10 each, 600,000 Series D2 preference shares of ₹ 10 each and 300,000 Series D3 preference
shares of ₹ 10 each.
May 21, 2020 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 612,000 Series A
preference shares of ₹ 10 each, 188,000 Series B preference shares of ₹ 10 each, 88,800 Series
B1 preference shares of ₹ 10 each, 1,382,900 Series B2 preference shares of ₹ 10 each, 144,230
Series B3 preference shares of ₹ 10 each, 2,230,000 Series C preference shares of ₹ 10 each,
2,000,000 Series D preference shares of ₹ 10 each, 625,000 Series D1 preference shares of ₹
278Date of Shareholders’ Particulars
resolution/ Effective date
10 each, 600,000 Series D2 preference shares of ₹ 10 each and 300,000 Series D3 preference
shares of ₹ 10 each;
To
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
2,139,368 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each and 153,496 Series E compulsorily convertible preference shares of ₹ 10 each.
May 10, 2021 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
2,139,368 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each and 153,496 Series E compulsorily convertible preference shares of ₹ 10 each;
To
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
2,132,076 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 153,496 Series E compulsorily convertible preference shares of ₹ 10 each and
7,292 Series E1 optionally convertible redeemable preference shares of ₹ 10 each.
October 29, 2021 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
2,132,076 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 153,496 Series E compulsorily convertible preference shares of ₹ 10 each and
7,292 Series E1 optionally convertible redeemable preference shares of ₹ 10 each;
To
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,757,076 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 153,496 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each and 375,000 Series
E2 compulsorily convertible preference shares of ₹ 10 each.
December 7, 2021 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
279Date of Shareholders’ Particulars
resolution/ Effective date
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,757,076 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 153,496 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each and 375,000 Series
E2 compulsorily convertible preference shares of ₹ 10 each;
To
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,736,236 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 153,496 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each and 395,840 Series
E2 compulsorily convertible preference shares of ₹ 10 each.
March 2, 2022 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,736,236 Series C compulsorily convertible preference shares of ₹ 10 each, 2,000,000 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 153,496 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each and 395,840 Series
E2 compulsorily convertible preference shares of ₹ 10 each;
To
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each and 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each.
July 20, 2022 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 85,409,300 divided into 3,700,000 Equity Shares of face value of ₹ 1 each, 609,594 Series A
compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 compulsorily convertible Series D2
preference shares of ₹ 10 each, 300,000 compulsorily convertible Series D3 preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
280Date of Shareholders’ Particulars
resolution/ Effective date
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each and 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each;
To
₹ 150,000,000 divided into 6,829,070 Equity Shares of face value of ₹ 10 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each and 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each.
August 9, 2022 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 150,000,000 divided into 6,829,070 Equity Shares of face value of ₹ 10 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each and 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each;
To
₹ 150,000,000 divided into 68,290,700 Equity Shares of face value of ₹ 1 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each and 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each.
August 19, 2023 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 150,000,000 divided into 68,290,700 Equity Shares of face value of ₹ 1 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each and 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each;
To
₹ 340,000,000 divided into 68,290,700 Equity Shares of face value of ₹ 1 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
281Date of Shareholders’ Particulars
resolution/ Effective date
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each, 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each and 19,000,000 Series G compulsorily convertible
preference shares of ₹ 10.
August 21, 2024 Clause III(A) of the Memorandum of Association was replaced with the following to amend
the objects being pursued by our Company:
“1. To carry on the business as agents, distributors, representatives, manufacturers, dealers,
merchants, importers, exporters, traders, contractors, warehousemen and to establish,
maintain, operate and/or run agency lines in goods, stores, consumable items, durable
merchandise and products of every kind and description and to carry on business as selling
agents, buying agents, factors, commission agents, distributors and stockiest, brokers in
respect of goods, materials, merchandise, produce, articles and/or commodities of all kinds
and specifications whatsoever.
2.To carry on in India or elsewhere the business to manufacture, process, prepare,
commercialize, cut, polish, set, design, develop, modify, prepare, display, exchange, examine,
refine, finish, grind, grade, assort, import, export, buy, sell, resell, demonstrate, distribute,
deal in, purchase, sell, market and to act as importer, exporter, dealer, merchant, trader, agent,
broker, indenter, liasioner, sales promoter, supplier, provider, distributor, wholesaler, retailer
or otherwise to deal in all shapes, sizes, varieties, descriptions, specifications, applications,
design and kinds of various gold, silver, platinum jewellery, ornaments, gems, apparels.
3.To carry on in India or elsewhere the business of goldsmiths, silver smiths, platinum smiths,
jewellers, gem and diamond merchants, precious and semi-precious metal merchants and of
producing, acquiring and trading, importing, exporting, buying, selling in all kinds of metals,
bullion, gold, silver, platinum, diamonds, precious gems, stones and pearls and other
complimentary items.
4.To carry on the business of designing, engineering, manufacturing, producing, assembling,
altering, repairing, buying, selling, trading, acquiring, representing manufacturers, storing,
packing, transporting, forwarding, distributing, importing, exporting and disposing of all types
of ornaments, jewels, diamonds, gold, silver, platinum, metal alloys, pearls, precious and
semiprecious stones and metals of all kinds and other complimentary consumer items and
accessories.
5.To establish factories warehouses and stores to manufacture cut, cleave, polish, finish,
customize silver, gold, platinum and all other kinds of metals and diamond and other precious
or semi-precious stones and gems studded jewelleries and accessories including
manufacturing of coins and additionally using of precious and semi-precious stones and
enameling process.
6.To carry on the business of testing, evaluation, appraisal and certification of gemstones,
jewellery, minerals, curios, antiques and other works of art and to work as certified valuers of
the jewelleries and accessories manufactured and designed by the company.
7.To host, manage and maintain platform(s) through all kinds of media including but not
limited to online websites, mobile applications etc. for the purposes of displaying, marketing,
and selling jewellery (manufactured using precious and semi-precious metals and precious
stones) and gold and silver coins within and outside India.8.To trade and deal in, manage,
purchase or otherwise acquire and sell, dispose off, import, export, exchange, hold and deal
in diamond, precious and semi-precious stones and metals, gold and silver chains, bullion and
jewellery, pearls, coins, and establish showroom, shops for trading of goods for the above
business and also to carry out the business through ecommerce website, internet, etc.”
August 21, 2024 Clause V of the Memorandum of Association was amended to reflect the change in the
authorized share capital from:
₹ 340,000,000 divided into 68,290,700 Equity Shares of face value of ₹ 1 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
282Date of Shareholders’ Particulars
resolution/ Effective date
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each, 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each and 19,000,000 Series G compulsorily convertible
preference shares of ₹ 10.
To
₹ 450,500,000 divided into 168,290,700 Equity Shares of face value of ₹ 1 each, 609,594 Series
A compulsorily convertible preference shares of ₹ 10 each, 186,982 Series B compulsorily
convertible preference shares of ₹ 10 each, 88,624 Series B1 compulsorily convertible
preference shares of ₹ 10 each, 1,339,659 Series B2 compulsorily convertible preference shares
of ₹ 10 each, 128,207 Series B3 compulsorily convertible preference shares of ₹ 10 each,
1,417,252 Series C compulsorily convertible preference shares of ₹ 10 each, 1,980,112 Series
D compulsorily convertible preference shares of ₹ 10 each, 625,000 Series D1 compulsorily
convertible preference shares of ₹ 10 each, 600,000 Series D2 compulsorily convertible
preference shares of ₹ 10 each, 300,000 Series D3 compulsorily convertible preference shares
of ₹ 10 each, 169,122 Series E compulsorily convertible preference shares of ₹ 10 each, 7,292
Series E1 optionally convertible redeemable preference shares of ₹ 10 each, 395,840 Series E2
compulsorily convertible preference shares of ₹ 10 each, 323,246 Series F compulsorily
convertible preference shares of ₹ 10 each, 19,000,000 Series G compulsorily convertible
preference shares of ₹ 10 and 10,500,000 Series H compulsorily convertible preference shares
of ₹ 1.
August 21, 2024 Clause I of the Memorandum of Association was amended to reflect the change in name of our
Company from ‘BlueStone Jewellery and Lifestyle Private Limited’ to ‘BlueStone Jewellery
and Lifestyle Limited’, pursuant to the conversion of our Company into a public limited
company.
Major events and milestones of our Company
The table below sets forth some of the key events in our history:
Calendar Milestone
Year
2011 Establishment of our Company’s first office at Bengaluru, Karnataka
2012 Commencement of our Company’s online channel of business
2012 Establishment of our Company’s office in Mumbai, Maharashtra
2012 Establishment and expansion of the manufacturing unit in Mumbai, Maharashtra
2014 Online retail channel expanded to cover 12,600 PIN codes
2015 Establishment of additional manufacturing facility in Mumbai, Maharashtra
2018 Commencement of omnichannel business model with the launch of first exclusive brand outlet in New Delhi
2021 Establishment of 50th store
2022 Establishment of 100th store
2022 Establishment of additional manufacturing facility in Jaipur, Rajasthan
2023 Establishment of 150th store
2024 Achieved store retail presence across 26 states / union territories
2024 Crossed annual revenue of ₹ 10,000 million in Fiscal 2024
2024 Onboarding of more than half million customers since incorporation
2024 Establishment of 250th store
Holding Company
Our Company does not have a holding company, as on the date of this Red Herring Prospectus.
Subsidiaries and Associate
As on the date of this Red Herring Prospectus, our Company has one subsidiary and one associate. For details,
see “Our Subsidiary and Associate” on page 288.
Joint Ventures
Our Company does not have any joint venture, as on the date of this Red Herring Prospectus.
283Time and cost overruns
There have been no time and cost over-runs in respect of our business operations.
Defaults or rescheduling/ restructuring of borrowings with financial institutions/ banks
Except as stated below, there has been no instance of default or rescheduling/ restructuring of borrowings with
financial institutions/ banks in respect of our borrowings from lenders.
Our Company had a term loan facility sanctioned from InnoVen Capital India Private Limited dated May 23,
2018, principal amount of which was outstanding to the extent of ₹ 5.80 million as of April 1, 2020. The facility
was restructured on account of the Covid-19 nationwide lockdown imposed by the Government of India, wherein
a moratorium of two months (April 1, 2020 to May 31, 2020) was granted by the lender. As of the date of this
Red Herring Prospectus, the outstanding amount payable by our Company to InnoVen Capital India Private
Limited is NIL.
For further details on instances of overdue in repayment of loans (principal or interest) by our Company, see “Risk
Factors ̶ There have been delays in payment of statutory dues by our Company in Fiscal 2024 and delay in
repayment of loans during Fiscals 2024 and 2023. Inability to make timely payment of our statutory dues could
result us into paying interest on the delay in payment of statutory dues which could adversely affect our
business, our results of operations and financial condition.” on page 45.
Significant financial and strategic partners
Our Company does not have any significant financial or strategic partners as on the date of this Red Herring
Prospectus.
Capacity/facility creation, location of outlets
For details regarding locations of our outlets, see “Our Business – Business Operations – Omni-Channel Retail
Operations” on page 251.
Launch of key products or services, entry into new geographies or exit from existing markets
For details of key products or services launched by our Company, entry into new geographies or exit from existing
markets, see “Our Business” and “– Major events and milestones of our Company” on pages 229 and 283,
respectively.
Details regarding material acquisitions or divestments of business/undertakings, mergers, amalgamation,
any revaluation of assets, etc. in the last 10 years
Our Company has not made any material acquisitions or divestments of business/undertakings, mergers,
amalgamation, any revaluation of assets, etc. in the last 10 years.
Shareholders’ agreement
Amended and restated shareholders’ agreement dated May 12, 2022 executed by and between our (i) Company,
(ii) Gaurav Singh Kushwaha (the “Promoter”), (iii) Ganesh Krishnan, Srinivas Anumolu, SAMA Family Trust
(collectively, “Other Shareholders”), (iv) RNT Associates Private Limited (“RNT”), (v) Accel India III
(Mauritius) Ltd, Accel Growth III Holdings (Mauritius) Ltd. (collectively, “Accel India”), (vi) Saama Capital
II, Ltd. (“Saama”), (vii) Kalaari Capital Partners Opportunity Fund, LLC, Kalaari Capital Partners II, LLC
(collectively, “Kalaari”), (viii) IvyCap Ventures Trust – Fund 1, Vistra ITCL (India) Limited as Trustee of
IvyCap Ventures Trust – Fund 2 (together with IvyCap Ventures Trust – Fund 1, “IvyCap”), (ix) DF
International Private Partners (“Dragoneer”), (x) Iron Pillar Fund I Ltd, Iron Pillar India Fund I, IIFL Seed
Ventures Fund I, New Growth Comtrade Private Limited, OBOR Capital PCC – Cell A, Fermont Capital LLC,
Avanz EM Partnerships Fund II, SPC (collectively, “Iron Pillar Group”), (xi) RB Investments Pte Ltd. (“RB”),
(xii) Bluestone Jewellery and Lifestyle Private Limited Management Stock Transfer Trust (the “Trust”), (xiii)
Gaurav Deepak (“GD”), (xiv) Innoven Capital India Private Limited (“Innoven”), (xv) Saurabh Mehta
(“SM”), (xvi) Esha Parnami (“EP”), (xvii) Ashoka Pte. Ltd. (“APL”), (xviii) Japonica Holdings Pte. Ltd.
(“JH”), (xix) Brainstorm Capital (“Brainstorm”), (xx) Nitin Rajput (“NR”), (xxi) Raveen Sastry (“RS”), (xxii)
Hero Enterprise Partner Ventures (“Hero”) (collectively, the “Specific Investors”) and (xxiii) IIFL Seed
Ventures Fund I, together with the deed of adherence cum amendment agreement thereto dated September 21,
2842023 between (i) our Company, (ii) the Promoter, (iii) IE Venture Investment Fund II (“IE Venture”), (iv) 360
One Large Value Fund – Series 13 (acting through the 360 ONE Alternates Asset Management Limited), 360
One Special Opportunities Fund Series 11 (acting through the 360 ONE Alternates Asset Management
Limited), 360 One Seed Ventures Fund – Series 2 (acting through the 360 ONE Alternates Asset Management
Limited) (collectively, acting through the 360 ONE Alternates Asset Management Limited, “360 ONE Group”),
(v) partners of NKSquared (acting through any of its partner(s)), (vi) partners of Kamath Associate (acting
through any of its partner(s)) (collectively, “Series G Investors”) and the Specific Investors (collectively, the
“SHA”), further amended by way of amendment agreement to the SHA dated August 3, 2024 between our (i)
Company, (ii) Promoter, (iii) the Trust (iv) the Specific Investors, Series G Investors, Deepinder Goyal,
Vijayaraghavan G, Nezone Enterprise Private Limited, Stride Ventures Debt Fund II, Stride Ventures Debt
Fund III, Alteria Capital Fund II - Scheme I (acting through its trustee, Orbis Trusteeship Services Private
Limited), IvyCap Ventures Trust Fund – III, Sunil S Mehta, Pratithi Growth Fund I, Twin And Bull
Opportunities Fund – 1, Girnar Growth Ventures LLP, OHM Enterprises, Ashwin Kedia, NV Holdings
Limited, IE Venture Fund Follow-on I, 360 ONE Special Opportunities Fund – Series 12, 360 ONE Private
Equity Fund - Series 2, 360 ONE Large Value Fund - Series 1, 360 ONE Large Value Fund - Series 2, 360
ONE Large Value Fund - Series 4, 360 ONE Large Value Fund - Series 5, 360 ONE Large Value Fund -
Series 9, 360 ONE Large Value Fund - Series 10, 360 ONE Large Value Fund - Series 11, 360 ONE Large
Value Fund - Series 15, 360 ONE Large Value Fund - Series 16, 360 ONE Large Value Fund - Series 18, 360
ONE Large Value Fund - Series 20, Karan Bhagat, InnoVen Capital India Fund, Prabhushree Trading Private
Limited, Upkaran Singh Chawla, Sankar Bora, Harbir Dhingra, Iron Pillar II WH Ltd., 360 One Special
Opportunities Fund – Series 13, Trifecta Venture Debt Fund – III (collectively the “Amended SHA Investors”),
and (iv) Jewelweb Ventures LLP, Midas Deals Private Limited, Accel India VII (Mauritius) Ltd, Mukesh
Lakshmichand Mer, Touchstone Venture LLP (collectively, the “New Investors”)(“SHA Amendment
Agreement”).
The SHA records the terms and conditions agreed to among the parties in respect of, among others, their inter-se
rights and obligations by virtue of their respective shareholding in our Company, the management of our
Company, and exit rights of the Investors.
Pursuant to the SHA, each of: (i) Accel India (III) Mauritius Ltd., (ii) Kalaari Capital Partners II, LLC, (iii) IvyCap
Ventures Trust – Fund 1, (iv) jointly, Iron Pillar Fund I Ltd and Iron Pillar India Fund I, (v) Hero, (vi) IE Venture,
(vii) 360 ONE Group, and (viii) relevant qualified investors, in terms of the SHA (such relevant qualified
investors, the “Qualified Investors”) (collectively, the “Eligible Investors”) have the right to appoint one non-
executive Director each on our Board and its committees (such nominee directors, the “Investor Directors”).
Further, the SHA requires the Promoter to remain a director on our Board during the tenure of his employment
with our Company. The Promoter, subject to prior written consent of 60% of all the shares held by the Eligible
Qualified Investors (“Super Majority Investor Consent”), has the right to nominate an employee of our
Company to our Board. Further, each Eligible Investor and RB also has the right to appoint one observer each to
our Board, provided that IE Venture and 360 ONE Group, will be entitled to appoint an observer to our Board
only if it has not appointed their respective nominee directors.
The SHA provides Accel India, Kalaari, Saama, IvyCap, RNT, Dragoneer, RB, Iron Pillar Group, Innoven, APL,
JH, GD, SM, EP, Brainstorm, NR, RS, Hero and Series G Investors (collectively, the “Parties to the SHA”)
certain rights in relation to further issue or transfer of Equity Shares to the Parties to the SHA Investors, such as
(i) anti-dilution rights; (ii) rights to exercise restrictions on transfer of shares; and (iii) exit rights, such as right of
first refusal and, tag along rights and drag along rights; (iv) exit rights, such as public offer, strategic sale and drag
along right, and (v) affirmative voting rights available with the Eligible Investors, amongst others. Additionally,
the SHA also requires the Promoter and Other Shareholders to obtain prior written consent of the Eligible
Qualified Investors holding at least 95% of all the shares held by the Eligible Qualified Investors, in order to
transfer certain of their shareholding.
In view of the Offer, the Parties to the SHA along with the New Investors have entered into SHA Amendment
Agreement, pursuant to which each Shareholder agrees to waive rights including right to maintain capital, other
pre-emptive rights including (i) right to first refusal, (ii) anti-dilution, and (iii) tag-along rights. Shareholders also
waived certain other rights, including information rights, consultation rights in relation to transactions, namely
share issuances, share transfers, and amendment to the trusts, or any other transaction specified in the Amendment
to the SHA. The SHA Amendment Agreement requires the Promoter to remain a director on our Board during the
tenure of his employment with our Company. Further, with effect from the date of filing the Draft Red Herring
Prospectus with SEBI, except for Accel India and 360 ONE Group, no other New Investors will have the right to
nominate, remove, substitute, or fill any vacancies of the directors on our Board (collectively referred to as “New
Investor Directors under SHA Amendment Agreement”). Further, these New Investor Directors will be
285eligible to be nominated for Board committees as allowed by applicable laws. The rights vested in Accel India
and 360 ONE Group to appoint new Investor Directors, along with other rights vested in Shareholders Investor
Directors will fall away upon consummation of the Offer by our Company and none of the special rights would
survive post listing of the Equity Shares of the Company.
In terms of the SHA Amendment Agreement, the preference shares held by the Investors will be converted into
Equity Shares prior to filing the Red Herring Prospectus, and subsequently, our Company will enter into
contractual arrangements for ensuring the rights attached to the Investors’ preference shares post conversion and
alter the Articles of Association, accordingly. In terms of the SHA Amendment Agreement, in the event that the
Promoter is construed as a ‘promoter’ under applicable law and the shareholding of the Promoter is not sufficient
to fulfil the requirement of ‘promoter contribution’, then certain other Shareholders will be classified as ‘promoter’
and to contribute shares to meet the compliance requirements under Applicable Law with respect to the ‘promoter
contribution’.
Further, the SHA Amendment Agreement will stand terminated if the proposed Offer does not consummate prior
to (i) expiry of 12 (twelve) months from the date of receipt of final observations issued by SEBI on the Draft Red
Herring Prospectus or such other cut-off date for the consummation of the Offer as may be permitted by SEBI,
whichever is later, and/or (ii) the date on which the Board of Directors of our Company, or a committee thereof,
decide not to undertake the proposed Offer (“Long Stop Date”). Upon termination of this SHA Amendment
Agreement, the terms in relation to waivers provided by the Shareholders under this SHA Amendment Agreement
will be automatically rescinded and revoked and the SHA will be immediately and automatically stand reinstated,
with full force and effect, on the Long Stop Date.
Key terms of other subsisting material agreements
Except as disclosed below and in “– Shareholders’ agreement” on page 284, our Company has not entered into
any subsisting material agreements other than in the ordinary course of business of our Company. Additionally,
except as disclosed below and in “– Shareholders’ agreement” on page 284 and other than in the ordinary course
of business, our Company has not entered into other agreements or arrangements which contain clauses or
covenants which are material for disclosure, the non-disclosure of which may have a bearing on the investment
decision by a Bidder.
Share subscription agreement dated November 11, 2024 by and among Redefine Fashion Private Limited
(“RFPL”), Sankar Bora, Deepan Babu, Bharat Mahajan, Deepak Patil (collectively, the “Founders”) and our
Company (“Redefine SSA”)
Pursuant to Redefine SSA, our Company has subscribed to: (i) 157,070 Redefine CCPS – Seed 1,
(ii) 13,456 Redefine CCPS – Seed 1A, and (iii) 100 equity shares of RFPL (“Subscription Shares”). Pursuant to
the terms of the Redefine SSA, RFPL and the Founders have provided certain fundamental and business warranties
to our Company and have also indemnified our Company in the event of breach of any such warranties. Further,
pursuant to valuation report dated November 11, 2024, the per share value of RFPL was determined to be ₹ 615.38
as on September 30, 2024.
Amended and restated Shareholders’ agreement dated January 30, 2025 by and among Redefine Fashion
Private Limited (“RFPL”), Sankar Bora, Deepan Babu, Bharat Mahajan, Deepak Patil (collectively, the
“Founders”), Saikot Das and Raveen Sastry (“Other Shareholders”), Accel India VII (Mauritius) Limited and
our Company (“Redefine Amended SHA”)
Redefine Amended SHA records the terms and conditions agreed to among the parties in respect of, among others,
their inter se rights and obligations as shareholders of the RFPL, management of RFPL and certain other matters
in relation to the conduct of RFPL’s business. Pursuant to Redefine Amended SHA, our Company is entitled to
the following rights: (i) information and inspection rights with respect to the records and books of RFPL; (ii) the
right to appoint two directors to the board of RFPL, with such directors having the right to be appointed to all
committees or sub-committees thereof; (iii) any other rights necessary to attend board meetings and ensure the
formation of a valid quorum; (iv) right to participate in further issuance by RFPL up to its respective pro rata
shareholding; (v) right of first refusal if the Founders and Other Shareholders intend to sell or transfer their
respective shares; and (vi) drag along rights.
The Redefine Amended SHA provides that our Company may transfer the shares and compulsory convertible
preference shares, upon the expiry of the exit date, or occurrence of a material breach, as provided in the Redefine
Amended SHA, that has not been cured within 15 days, along with the transferor executing a deed of adherence.
286Upon compliance with the above mentioned criteria, our Company can transfer the shares and compulsory
convertible preference shares held by it, with or without an assignment of rights. Further, Redefine Amended SHA
shall stand terminated if: (i) a party ceases to hold shares in RFPL, (ii) termination of the Redefined Amended
SHA by mutual agreement of the parties, (iii) termination of the Redefine SSA, or (iv) completion of a public
offer.
Share Subscription Agreement dated January 6, 2025 entered by our Company, Ethereal House Private
Limited (“EHPL”), and the founders of EHPL, Nitesh Jain and Sharad Arora (“EHPL SSA”).
Our Company has entered into a share subscription agreement pursuant to which our Company has subscribed to
100 equity shares of face value of ₹10 each EHPL and 61,567 series A1 compulsorily convertible cumulative
preference shares of face value of ₹10 each of EHPL, aggregating to 74% of the shareholding percentage of EHPL
on a fully diluted basis, for an amount aggregating up to ₹167.98 million.
Shareholders’ Agreement dated January 6, 2025 entered by our Company, Ethereal House Private Limited
(“EHPL”), and the founders of EHPL, Nitesh Jain and Sharad Arora (“Founders of EHPL”) (“EHPL SHA”).
Our Company has entered into a shareholders’ agreement with EHPL and the Founders of EHPL to establish
mutual rights and obligations as shareholders of EHPL. The EHPL SHA records the mutual understanding among
the Parties and includes rights and obligations, including a call option on the shares of Founders of EHPL, if
specified capital infusion milestones under the EHPL SHA are not met or if the employment of Founders of EHPL
is terminated.
The Founders of EHPL are subject to certain lock-in restrictions in respect of their shareholding (subject to certain
limited exceptions) and are also subject to non-compete and non-solicit obligations. The Founders of EHPL also
have certain exit rights in the event of a sale of substantial shares (as defined in the EHPL SHA).
Agreements with Key Managerial Personnel, Senior Managerial Personnel, Directors or any other employee
There are no agreements entered into by our Key Managerial Personnel, Senior Managerial Personnel, or Directors
or any other employee of our Company, either by themselves or on behalf of any other person, with any
shareholder or any other third party with regard to compensation or profit sharing in connection with dealings in
the securities of our Company.
Details of guarantees given to third parties by our Promoter who is participating in the Offer for Sale
Except as disclosed under “Our Promoter and Promoter Group – Material guarantees given to third parties by
our Promoter” on page 309, our Promoter has not given any guarantees, on behalf of our Company, to third
parties that are outstanding as of the date of this Red Herring Prospectus.
287OUR SUBSIDIARY AND ASSOCIATE
As on date of this Red Herring Prospectus, our Company has one Subsidiary and one Associate, the details of
which are provided below:
Our Subsidiary
Ethereal House Private Limited (“EHPL”)
Corporate Information
EHPL was incorporated as a private limited company under the Companies Act, 2013 pursuant to a certificate of
incorporation dated August 21, 2024 issued by the Registrar of Companies, Central Registration Centre. EHPL’s
CIN is U32111HR2024PTC124350 and its registered office is situated at Plot No. 44, Ground Floor, Sector – 32,
DLF QE, Gurgaon 122 002, Haryana, India
Nature of Business
EHPL is engaged in purchase, sale, manufacturing, e-commerce, import, export, processing, designing of precious
and non-precious metals and stones such as lab grown diamonds, gold, silver, platinum, diamond, sapphires,
rubies, emeralds and other fashion items.
Capital Structure
The table below sets for the capital structure of EHPL:
Particulars Amount (in ₹)
A. Authorized Share Capital
100,000 equity shares of face value of ₹10 each 1,000,000
100,000 preference shares of face value of ₹10 each 1,000,000
Total 2,000,000
B. Issued, subscribed and paid-up share capital
20,100 equity shares of face value of ₹10 each 201,000
61,567 series A1 preference shares of face value of ₹10 each 615,670
Total 816,670
Shareholding Pattern
The shareholding pattern of EHPL as on the date of this Red Herring Prospectus is as follows:
Sr. No. Name of the shareholder Number of No. of series A1 Percentage of
equity shares preference share holding
of face value ₹ share (%)
1 each
1. Nitesh Jain 10,000 - 12.24
2. Sharad Arora 10,000 - 12.24
3. BlueStone Jewellery and Lifestyle Limited 100 61,567 75.52
4. Total 20,100 61,567 100.00
Summary Financial Information
The table below sets forth the summary of financial information for EHPL:
(In ₹ million)
S. No. Particulars Fiscal 2025
1. Equity Share Capital 0.82
2. Net worth 161.34
3. Revenue from Operations -
4. Profit after tax (6.85)
5. Total borrowings -
Interest in our Company
288As on the date of this Red Herring Prospectus, our Subsidiary has no business interest in our Company. For details
of related business transactions between our Subsidiary and our Company, see “Summary of the Offer Document
– Summary of related party transactions” on page 25.
Common pursuits between our Subsidiary and our Company
Our subsidiary EHPL are authorized by its constitutional documents to engage in the same line of business as that
of our Company and accordingly, there are common pursuits amongst our Subsidiary and our Company. However,
there is no conflict of interest among between our Subsidiary and our Company, our Company will adopt
necessary procedures and practices as permitted by law and regulatory guidelines to address any conflict situations
if and when they arise.
Our Associate
Redefine Fashion Private Limited (“RFPL”)
Corporate Information
RFPL was incorporated as a private limited company under the Companies Act, 2013 pursuant to a certificate of
incorporation dated August 12, 2024, issued by the Registrar of Companies, Central Registration Centre. RFPL’s
CIN is U74101KA2024PTC191944 and its registered office is situated at 102, Vanguard, 5th Cross,
Murugeshpalya, NAL, Bangalore North, Bengaluru 560 017, Karnataka, India.
Nature of Business
RFPL is engaged in designing, manufacturing, marketing and selling clothing, apparel, footwear (including shoes
and sneakers), and accessories through online platforms and retail channels.
Capital Structure
The table below sets for the capital structure of RFPL:
Particulars Amount (in ₹)
A. Authorized Share Capital
100,300 equity shares of face value of ₹1 each 100,300
312,000 Redefine CCPS
which comprises
170,000 Redefine CCPS – Seed 1 of face value ₹1 each 170,000
15,000 Redefine CCPS – Seed 1A of face value ₹1 each 15,000
61,000 Redefine CCPS – Seed 2 of face value ₹1 each 61,000
66,000 Redefine CCPS – Seed 3 of face value ₹10 each 660,000
Total 1,006,300
B. Issued, subscribed and paid-up share capital
100,100 equity shares of face value of ₹1 each 100,100
233,199 Redefine CCPS
which comprises
157,070 Redefine CCPS – Seed 1 of face value ₹1 each 157,070
13,456 Redefine CCPS – Seed 1A of face value ₹1 each 13,456
62,673 Redefine CCPS – Seed 3 of face value ₹10 each 626,730
Total 897,356
Shareholding Pattern
The shareholding pattern of RFPL as on the date of this Red Herring Prospectus is as follows:
Sr. Name of the shareholder Number of No. of No. of No. of Percentage of
No. equity shares Redefine Redefine Redefine share holding
of face value ₹ CCPS - Seed 1 CCPS – Seed CCPS – Seed 3 on the paid-up
1 each of face value of 1A of face of face value of share capital
₹ 1 each value of ₹ 1 ₹ 10 each (%)
each
1. Sa nkar Bora 43,680 - - - 13.10
2. Bharath Mahajan 7,220 - - - 2.17
289Sr. Name of the shareholder Number of No. of No. of No. of Percentage of
No. equity shares Redefine Redefine Redefine share holding
of face value ₹ CCPS - Seed 1 CCPS – Seed CCPS – Seed 3 on the paid-up
1 each of face value of 1A of face of face value of share capital
₹ 1 each value of ₹ 1 ₹ 10 each (%)
each
3. Deepak Patil 4,920 - - - 1.48
4. Saikot Das 500 - - - 0.15
5. K Deepan Babu 43,680 - - - 13.10
6. BlueStone Jewellery and 100 157,070 13,456 - 51.19
Lifestyle Limited
7. Accel India VII (Mauritius) - - - 60,912 18.28
Limited
8. Raveen Sastry - - - 1,761 0.53
Total 100,100 157,070 13,456 62,673 100.00
Summary Financial Information
The table below sets forth the summary of financial information for RFPL:
(In ₹ million)
S. No. Particulars Fiscal 2025
1. Equity Share Capital 0.90
2. Net worth 156.07
3. Revenue from Operations -
4. Profit after tax (37.98)
5. Total borrowings -
Interest in our Company
As on the date of this Red Herring Prospectus, our Associate has no business interest in our Company. For details
of related business transactions between our Associate and our Company, see “Summary of the Offer Document
– Summary of related party transactions” on page 25.
Common pursuits between our Associate and our Company
As on the date of this Red Herring Prospectus, there are no common pursuits between the Associate and our
Company.
290OUR MANAGEMENT
In terms of our Articles of Association, our Company is authorised to have not more than 15 Directors. As on the
date of this Red Herring Prospectus, we have six Directors on our Board, comprising one Executive Directors,
two Non-Executive Nominee Directors and three Independent Directors, including one woman Director.
Our Board
The following table sets forth details regarding our Board as on the date:
Name, Designation, Address, Age (years) Other Directorships
Occupation, Date of Birth, Term
Period of Directorship and DIN
Gaurav Singh Kushwaha 45 Indian companies
Designation: Chairman, Managing 1. Ethereal House Private Limited
Director and Chief Executive Officer
2. Redefine Fashion Private Limited
Address: E-501, Mantri Espana, Outer
Ring Road, Kariyammana Agrahara, Foreign companies
Bengaluru 560 103, Karnataka, India
Nil
Occupation: Professional
Date of birth: October 2, 1979
Current Term: Appointed for three
years from July 21, 2022 till July 20,
2025 and further re-appointed for a
period of three years with effect from
July 21, 2025
Period of Directorship: Since April 4,
2012
DIN: 01674879
Prashanth Prakash 60 Indian companies
Designation: Non-Executive Nominee 1. ACT Capital Foundation for
Director(1) Social Impact
Address: #113, Krishnappa Layout, 2. Big Tree Entertainment Private
Sudham Nagar, LalBagh Road Cross, Limited
Bangalore South, Wilson Cross,
Bengaluru 560 027, Karnataka, India 3. BioPeak Wellness Private
Limited
Occupation: Professional
4. Culkey Foundation
Date of birth: May 29, 1965
5. Edunetwork Private Limited
Current Term: Liable to retire by
rotation 6. Erasmic Consulting Private
Limited
Period of Directorship: Since October
26, 2011 7. Furn Bambu Private Limited
DIN: 00041560 8. Hella Infra Market Limited
9. Homevista Decor and Furnishings
Private Limited
10. I-Hub for Robotics and
Autonomous Systems Innovation
Foundation
291Name, Designation, Address, Age (years) Other Directorships
Occupation, Date of Birth, Term
Period of Directorship and DIN
11. Karnataka Digital Economy
Mission
12. Krishi Kalpa Foundation
13. Leapmile Logistics Private
Limited
14. ULink AgriTech Private Limited
15. Unboxing BLR Foundation
16. Vilcart Solutions Private Limited
Foreign companies
1. Snaptrude Inc.
(Country of incorporation: USA)
2. WizRocket Inc.
(Country of incorporation: USA)
Sameer Dileep Nath 51 Indian companies
Designation: Non-Executive Nominee 1. Anarock Property Consultants
Director(2) Private Limited
Address: Kismat, Off Perry Cross 2. IP Venture Advisors Private
Road, Near Kantwadi Lane, Bandra Limited
West, Bandra, Mumbai Suburban 400
050, Maharashtra, India 3. 360 One Alternates Asset
Management Limited
Occupation: Professional
Foreign companies
Date of birth: November 9, 1973
1. Advamedica Inc.
Current Term: Liable to retire by (Country of Incorporation: USA)
rotation
Period of Directorship: Since July 5,
2016
DIN: 07551506
Rajesh Kumar Dahiya 57 Indian companies
Designation: Independent Director 1. Axis Bank Foundation
Address: 20/A Vaibhav, Modern 2. Axis Max Life Insurance Limited
Breach Candy Apartments, 80
Bhulabhai Desai Road, Breach Candy, 3. Calibre Chemicals Private
Cumballa Hill, Mumbai 400 026, Limited
Maharashtra, India
4. Goodgovern Advisory Services
Occupation: Self-employed Private Limited
Date of birth: August 22, 1967 Foreign companies
Current Term: For five years with NIL
effect from August 16, 2024
Period of Directorship: Since August
16, 2024
292Name, Designation, Address, Age (years) Other Directorships
Occupation, Date of Birth, Term
Period of Directorship and DIN
DIN: 07508488
Rohit Bhasin 65 Indian companies
Designation: Independent Director 1. Dr. Lal Pathlabs Limited;
Address: H. No - D-408, Defence 2. ICICI Bank Limited
Colony, Lajpat Nagar, South Delhi 110
024, Delhi, India 3. Indira IVF Hospital Private
Limited
Occupation: Consultant
4. Select Synergies and Services
Date of birth: March 29, 1960 Private Limited
Current Term: For five years with 5. Star Health and Allied Insurance
effect from August 16, 2024 Company Limited
Period of Directorship: Since August 6. TSI Yatra Private Limited
16, 2024
7. Yatra for Business Private
DIN: 02478962 Limited
8. Yatra Online Limited
Foreign companies
NIL
Neha 43 Indian companies
Designation: Independent Director 1. Purple Panda Fashions Limited
Address: C – 902, Sector – 78, Foreign companies
Sunshine Helios, Noida, Gautam
Buddha Nagar 201 301, Uttar Pradesh Nil
Occupation: Service
Date of birth: January 16, 1982
Current Term: For five years with
effect from August 16, 2024
Period of Directorship: Since August
16, 2024
DIN: 06380757
(1) Nominee of Accel India III (Mauritius) Ltd
(2) Nominee of 360 ONE Group.
Arrangement or understanding with major shareholders, customers, suppliers or others
Apart from (i) Prashanth Prakash, nominated to our Board by Accel India III (Mauritius) Ltd; and (ii) Sameer
Dileep Nath, nominated to our Board by 360 ONE Group, none of our Directors have been appointed pursuant to
any arrangement or understanding with our major shareholders, customers, suppliers or others.
Brief profiles of our Directors
Gaurav Singh Kushwaha is a Chairman, Managing Director and Chief Executive Officer of our Company. He
holds a bachelor’s degree in technology, specializing in computer science and engineering, from the Indian
Institute of Technology, Delhi. He was previously associated with Tavant Technologies (India) Private Limited,
Amazon Development Centre (India) Private Limited and Chakpak Media Private Limited*.
293Prashanth Prakash is a Non-Executive Nominee Director of our Company. He holds a bachelor’s degree in
engineering, specializing in computer science and technology, from Bangalore University, a master’s degree in
science from the University of Delaware and an honorary doctorate of science from the University of Mysore. He
has been associated with Accel India Management LLP (erstwhile Accel India Management Private Limited) since
August 2008.
Sameer Dileep Nath is a Non-Executive Nominee Director of our Company. He holds a bachelor’s degree in
arts, specializing in political science, from Middlebury College and a master’s degree in business administration
from the University of Chicago. He has over seven years of experience in venture capital funding. He has been
the chief investment officer and head of venture capital and private equity at 360 ONE Asset since April, 2023He
has previously served as a director of IP Ventures Advisors Private Limited (the investment manager to Iron Pillar
India Fund I) and a designated partner of TrueScale Venture Capital LLP (the investment manager to TrueScale
Venture Growth Fund I).
Rajesh Kumar Dahiya is an Independent Director of our Company. He holds bachelor’s degree in engineering,
specializing in civil engineering, from Bangalore University and a master’s degree in personnel management and
industrial relations from Panjab University. He has experience in human resources and operational distribution.
He was previously associated with Rallis India Limited, Tata Services Limited and Tata Tea Limited and Axis
Bank Limited.
Rohit Bhasin is an Independent Director of our Company. He holds bachelor’s degree in commerce from Delhi
University. He is also a qualified chartered accountant from the Institute of Chartered Accountants of India. He
was previously associated with Standard Chartered Bank in their merchant banking division and
PricewaterhouseCoopers Private Limited.
Neha is an Independent Director of our Company. She holds a post graduate diploma in business management
from Fore School of Management, New Delhi. She was previously associated with FCB-ULKA Advertising
Private Limited and Living Media India Limited.
*Chakpak Media Private Limited is under liquidation.
Relationship between Directors and Key Managerial Personnel or Senior Managerial Personnel
None of our Directors are related to each other or to our Key Managerial Personnel or our Senior Managerial
Personnel.
Terms of Appointment of our Executive Directors
Gaurav Singh Kushwaha
Pursuant to the special resolution dated August 21, 2024 passed by the shareholders, Gaurav Singh Kushwaha is
entitled to an overall remuneration of ₹36 million per annum (inclusive of 20% variable and all allowances) with
annual increments as may be decided by the Board subject to applicable laws. He is also entitled to other employee
benefits such as gratuity fund, provident fund, leave travel encashment, travel insurance, reimbursement of actual
medical expenses, club membership, etc.
In Fiscal 2025, he received an aggregate compensation of ₹ 30.83 million.
Remuneration to Non-Executive Nominee Directors and Independent Directors
Pursuant to resolutions passed by our Board on August 16, 2024, our Non-Executive Nominee Directors and
Independent Directors are each entitled to receive a fixed remuneration as approved by our Board as disclosed
below:
(in ₹ million)
Name of our Director Fixed annual remuneration
Non-Executive Nominee Directors
Prashanth Prakash Nil
Sameer Dileep Nath Nil
Independent Directors
Rajesh Kumar Dahiya 3.60
Rohit Bhasin 3.60
Neha 3.60
294None of our Non-Executive Nominee Directors were paid any sitting fees or compensation in Fiscal 2025.
Details of the remuneration and sitting fees paid to our Independent Directors in Fiscal 2025 is set forth below:
Name of our Independent Director Fixed annual remuneration
Rajesh Kumar Dahiya 1.70
Rohit Bhasin 1.75
Neha 1.80
Bonus or profit-sharing plan for the Directors
Our Company does not have any bonus or profit-sharing plan for our Directors.
Shareholding of our Directors
Our Articles of Association do not require our Directors to hold any qualification shares.
Service contracts with Directors
There are no service contracts entered into by our Directors with our Company which provide for benefits upon
termination of employment.
Contingent and deferred compensation payable to Directors
Except for Gaurav Singh Kushwaha who was paid deferred consideration due to accrual of variable pay in Fiscal
2025, there is no contingent or deferred compensation payable to our Directors for Fiscal 2025.
Interest of Directors
Our Directors may be deemed to be interested to the extent of remuneration and reimbursement of expenses, if
any, payable to them as well as sitting fees, if any, payable to them for attending meetings of our Board or
committees thereof and any commission payable to them.
Some of our Directors may also be interested to the extent of Equity Shares (together with dividends in respect
thereof), if any, held by them or that may be subscribed by or allotted to the companies, firms, ventures, trusts in
which they are interested as promoters, directors, partners, proprietors, members or trustees pursuant to the Offer
and any dividend and other distributions payable in respect of such Equity Share.
Further, Gaurav Singh Kushwaha is interested in our Company to the extent of the remuneration payable to him
and the rights held by him to nominate directors on the Board of our Company, pursuant to the SHA. For further
details, see “Our Promoter and Promoter Group – Interests of Promoter” on page 308. Further, our nominee
Directors, Prashanth Prakash and Sameer Dileep Nath may be deemed to be interested in our Company to the
extent of shareholding and nomination rights held by the Shareholders who have nominated them on our Board.
Loans from Directors
No loans have been availed by our Directors from our Company.
No sum has been paid or agreed to be paid to our Directors or to firms or companies in which they may be
members, in cash or shares or otherwise by any person either to induce him/ her to become, or to qualify him/ her
as, a Director, or otherwise for services rendered by him/ her or by such firm or company, in connection with the
promotion or formation of our Company.
Interest in land and property
Our Directors are not interested in any property acquired or proposed to be acquired by our Company. Further,
none of our Directors have any interest in any transaction by our Company for the acquisition of land, construction
of buildings or supply of machinery.
295Interest in promotion or formation of our Company
Except Gaurav Singh Kushwaha, who is our Promoter, none of our Directors have any interest in the promotion
or formation of our Company.
Other Confirmations
None of our Directors is or has been a director on the board of any listed company whose shares have been/were
suspended from being traded on any of the stock exchanges, during his/her tenure, in the five years preceding the
date of this Red Herring Prospectus.
None of our Directors have been or are directors on the board of any listed companies which is or has been delisted
from any stock exchange(s) during his/her tenure.
Except for Prashanth Prakash, none of the Directors of the Company, are appearing in the list of directors of
struck-off companies by the Registrar of Companies and MCA.
Changes in our Board during the last three years
The changes in our Board during the three years immediately preceding as of the date hereof are set forth below:
Director Date of change Reasons
Vikram Gupta November 27, 2024 Resignation as nominee director
Neha August 16, 2024 Appointment as Independent Director
Rohit Bhasin August 16, 2024 Appointment as Independent Director
Rajesh Kumar Dahiya August 16, 2024 Appointment as Independent Director
Gaurav Singh Kushwaha July 21, 2022 Change in designation to Managing Director
Borrowing powers
Pursuant to our Articles of Association, our Board may from time to time, at its discretion, raise or borrow funds
or any sum of money for and on behalf of our Company from our Shareholders or from other persons, companies
or banks, subject to applicable provisions of the Companies Act.
Pursuant to a resolution dated May 2, 2025 passed by our Shareholders, our Board has been authorised to borrow
any sum or sums of money from time to time at its discretion, for the purpose of the business of the Company,
such that the money to be borrowed, together with the money already borrowed by the Company or the aggregate
borrowing, may at any time exceed the aggregate of the paid up share capital of the Company and its free reserves,
subject to such aggregate borrowings not exceeding the amount which is ₹ 20,000.00 million over and above the
aggregate of the paid up share capital of the Company and its free reserves.
Corporate governance
The provisions relating to corporate governance prescribed under the SEBI Listing Regulations will be applicable
to us immediately upon listing of the Equity Shares on the Stock Exchanges. We are in compliance with the
requirements of corporate governance with respect to composition of our Board and constitution of the committees
of our Board, including the audit committee, stakeholders’ relationship committee, nomination and remuneration
committee, corporate social responsibility committee and risk management committee by our Company and
formulation and adoption of policies, as prescribed under the SEBI Listing Regulations.
Our Board has been constituted in compliance with the Companies Act, 2013, the SEBI Listing Regulations. We
have 6 (six) Directors on our Board, comprising 1 (one) Executive Directors, 2 (two) Non-Executive Nominee
Directors and 3 (three) Independent Directors, including 1 (one) woman Director.
Committees of the Board
Details of the Committees as on the date of this Red Herring Prospectus are set forth below. In addition to the
Committees detailed below, our Board may, from time to time constitute other committees for various functions.
Audit Committee
296The Audit Committee was constituted by a resolution of our Board dated September 27, 2024. The Audit
Committee is in compliance with Section 177 and other applicable provisions of the Companies Act, 2013 and
Regulation 18 of the SEBI Listing Regulations. The Audit Committee currently comprises of:
Sr. No. Name of Director Designation Committee Designation
1. Rohit Bhasin Independent Director Chairperson
2. Rajesh Kumar Dahiya Independent Director Member
3. Sameer Dileep Nath Non-Executive Nominee Director Member
Terms of Reference:
The Audit Committee shall be responsible for, among other things, as may be required by the stock exchange(s)
from time to time, the following:
A. Powers of Audit Committee
The Audit Committee shall have powers, including the following:
(1) to investigate any activity within its terms of reference;
(2) to seek information from any employee;
(3) to obtain outside legal or other professional advice;
(4) to secure attendance of outsiders with relevant expertise, if it considers necessary; and
(5) such other powers as may be prescribed under the Companies Act, 2013 and the SEBI Listing Regulations.
Role of Audit Committee
The role of the Audit Committee shall include the following:
(1) oversight of financial reporting process and the disclosure of financial information relating to Bluestone
Lifestyle and Jewellery Limited (the “Company”) and examination of the auditors’ report thereon to ensure
that the financial statements are correct, sufficient and credible;
(2) recommendation to the board of directors of the Company (the “Board” or “Board of Directors”) for
appointment, re-appointment, replacement, remuneration and other terms of appointment of statutory
auditors of the Company and the fixation of the audit fee;
(3) approval of payment to statutory auditors for any other services rendered by the statutory auditors;
(4) examining and reviewing, with the management, the annual financial statements and auditor’s report thereon
before submission to the Board for approval, with particular reference to:
a. matters required to be included in the director’s responsibility statement to be included in the Board’s
report in terms of clause (c) of sub-section 3 of Section 134 of the Companies Act, 2013;
b. changes, if any, in accounting policies and practices and reasons for the same;
c. major accounting entries involving estimates based on the exercise of judgment by management;
d. significant adjustments made in the financial statements arising out of audit findings;
e. compliance with listing and other legal requirements relating to financial statements;
f. disclosure of any related party transactions; and
g. modified opinion(s) in the draft audit report.
(5) reviewing, with the management, the quarterly, half-yearly and annual financial statements before
submission to the Board for approval;
297(6) reviewing, with the management, the statement of uses / application of funds raised through an issue (public
issue, rights issue, preferential issue, etc.), the statement of funds utilized for purposes other than those stated
in the Offer document / prospectus / notice and the report submitted by the monitoring agency monitoring
the utilisation of proceeds of a public or rights issue or preferential issue or qualified institutions placement,
and making appropriate recommendations to the Board to take up steps in this matter.
(7) reviewing and monitoring the auditor’s independence and performance, and effectiveness of audit process;
(8) Formulating a policy on related party transactions, which shall include materiality of related party
transactions;
(9) approval of any subsequent modification of transactions of the Company with related parties and omnibus
approval for related party transactions proposed to be entered into by the Company, subject to the conditions
as may be prescribed, by the independent directors who are members of the Audit Committee;
i. Recommend criteria for omnibus approval or any changes to the criteria for approval of the Board;
ii. Make omnibus approval for related party transactions proposed to be entered into by the Company for
every financial year as per the criteria approved;
iii. Review of transactions pursuant to omnibus approval;
iv. Make recommendation to the Board, where Audit Committee does not approve transactions other than
the transactions falling under Section 188 of the Companies Act, 2013.
Explanation: The term “related party transactions” shall have the same meaning as provided in Clause
2(zc) of the SEBI Listing Regulations and/or the applicable Accounting Standards and/or the Companies
Act, 2013.
(10) scrutiny of inter-corporate loans and investments;
(11) valuation of undertakings or assets of the Company, wherever it is necessary;
(12) evaluation of internal financial controls and risk management systems;
(13) reviewing, with the management, performance of statutory and internal auditors, and adequacy of the internal
control systems;
(14) reviewing the adequacy of internal audit function, if any, including the structure of the internal audit
department, staffing and seniority of the official heading the department, reporting structure coverage and
frequency of internal audit;
(15) discussion with internal auditors of any significant findings and follow-up thereon;
(16) reviewing the findings of any internal investigations by the internal auditors into matters where there is
suspected fraud or irregularity or a failure of internal control systems of a material nature and reporting the
matter to the Board;
(17) discussion with statutory auditors before the audit commences, about the nature and scope of audit as well
as post-audit discussion to ascertain any area of concern;
(18) looking into the reasons for substantial defaults in the payment to depositors, debenture holders, shareholders
(in case of non-payment of declared dividends) and creditors;
(19) reviewing the functioning of the whistle blower mechanism;
(20) overseeing the vigil mechanism established by the Company, with the chairperson of the Audit Committee
directly hearing grievances of victimization of employees and directors, who used vigil mechanism to report
genuine concerns in appropriate and exceptional cases;
(21) approval of appointment of chief financial officer (i.e., the whole-time finance Director or any other person
heading the finance function or discharging that function) after assessing the qualifications, experience and
background, etc. of the candidate;
298(22) reviewing the utilization of loans and/or advances from/investment by the Company in its subsidiary(/ies)
exceeding ₹ 1,000,000,000 or 10% of the asset size of the subsidiary(/ies), whichever is lower including
existing loans/ advances/ investments;
(23) review the financial statements, in particular, the investments made by any unlisted subsidiary;
(24) considering and commenting on rationale, cost-benefits and impact of schemes involving merger, demerger,
amalgamation etc., on the Company and its shareholders;
(25) approving the key performance indicators (“KPIs”) for disclosure in the offer documents, and approval of
KPIs once every year, or as may be required under applicable law; and
(26) carrying out any other functions required to be carried out by the Audit Committee as may be decided by the
Board and/or as provided under the Companies Act, 2013, the SEBI Listing Regulations or any other
applicable law, as and when amended from time to time.
Nomination and Remuneration Committee
The Nomination and Remuneration Committee was constituted pursuant to a resolution passed by the Board on
September 27, 2024. The composition and terms of reference of the Nomination and Remuneration Committee
are in compliance with Section 178 and other applicable provisions of the Companies Act, 2013 and Regulation
19 of the SEBI Listing Regulations. The Nomination and Remuneration Committee currently comprises of:
Sr. No. Name of Director Designation Committee Designation
1. Rajesh Kumar Dahiya Independent Director Chairperson
2. Neha Independent Director Member
3. Prashanth Prakash Non-Executive Nominee Director Member
The Nomination and Remuneration Committee shall be responsible for, among other things, the following:
(1) Formulation of the criteria for determining qualifications, positive attributes and independence of a director
and recommend to the board of directors of the Company (the “Board” or “Board of Directors”) a policy
relating to the remuneration of the directors, key managerial personnel and other employees (“Remuneration
Policy”);
(2) For every appointment of an independent director, the Nomination and Remuneration Committee shall
evaluate the balance of skills, knowledge and experience on the Board and on the basis of such evaluation,
prepare a description of the role and capabilities required of an independent director. The person
recommended to the Board for appointment as an independent director shall have the capabilities identified
in such description. For the purpose of identifying suitable candidates, the Committee may:
(a) use the services of external agencies, if required;
(b) consider candidates from a wide range of backgrounds, having due regard to diversity; and
(c) consider the time commitments of the candidates.
(3) Formulation of criteria for evaluation of performance of independent directors and the Board;
(4) Devising a policy on Board diversity;
(5) Identifying persons who are qualified to become directors and who may be appointed in senior management
personnel in accordance with the criteria laid down, and recommend to the Board their appointment and
removal and shall specify the manner for effective evaluation of performance of the Board, its committees
and individual directors to be carried out either by the Board, by the Nomination and Remuneration
Committee or by an independent external agency and review its implementation and compliance. The
Company shall disclose the remuneration policy and the evaluation criteria in its annual report;
(6) Analysing, monitoring and reviewing various human resource and compensation matters;
(7) Determining the Company’s policy on specific remuneration packages for executive directors including
pension rights and any compensation payment, and determining remuneration packages of such directors;
299(8) Whether to extend or continue the term of appointment of the independent director, on the basis of the report
of performance evaluation of independent directors;
(9) recommend to the board, all remuneration, in whatever form, payable to non-executive directors and the
senior management and other staff (as deemed necessary)
(10) engaging the services of any consultant/professional or other agency for the purpose of recommending
compensation structure/policy;
(11) Carrying out any other functions required to be carried out by the Nomination and Remuneration Committee
as contained in the SEBI Listing Regulations or any other applicable law, as and when amended from time to
time.
(12) The Nomination and Remuneration Committee, while formulating the Remuneration Policy, should ensure
that -
(a) the level and composition of remuneration be reasonable and sufficient to attract, retain and motivate
directors of the quality required to run the Company successfully;
(b) relationship of remuneration to performance is clear and meets appropriate performance benchmarks;
and
(c) remuneration to directors, key managerial personnel and senior management involves a balance between
fixed and incentive pay reflecting short and long term performance objectives appropriate to the working
of the Company and its goals.
(13) Perform such functions as are required to be performed by the Nomination and Remuneration Committee
under the Securities and Exchange Board of India (Share Based Employee Benefits and Sweat Equity)
Regulations, 2021, as amended, including the following:
(a) administering any existing and proposed employee stock option schemes formulated by the Company
from time to time (the “Plan”);
(b) determining the eligibility of employees to participate under the Plan;
(c) granting options to eligible employees and determining the date of grant;
(d) determining the number of options to be granted to an employee;
(e) determining the date of grant;
(f) determining the exercise price under the Plan; and
(g) construing and interpreting the Plan and any agreements defining the rights and obligations of the
Company and eligible employees under the Plan, and prescribing, amending and/or rescinding rules and
regulations relating to the administration of the Plan.
(14) Frame suitable policies, procedures and systems to ensure that there is no violation of securities laws, as
amended from time to time, including:
(a) the Securities and Exchange Board of India (Prohibition of Insider Trading) Regulations, 2015; and
(b) the Securities and Exchange Board of India (Prohibition of Fraudulent and Unfair Trade Practices
Relating to Securities Market) Regulations, 2003, by the trust, the Company and its employees, as
applicable.
(15) Carrying out any other activities as may be delegated by the Board of Directors of the Company, functions
required to be carried out by the Nomination and Remuneration Committee as provided under the Companies
Act, 2013, the SEBI Listing Regulations or any other applicable law, as and when amended from time to
time.
300Stakeholders’ Relationship Committee
The Stakeholders’ Relationship Committee was constituted by a resolution of our Board dated September 27,
2024. The composition and terms of reference of Stakeholders’ Relationship Committee are in compliance with
Section 178 and any other applicable law of the Companies Act, 2013 and Regulation 20 of the SEBI Listing
Regulations. The Stakeholders’ Relationship Committee currently comprises:
Sr. Name of Director Designation Committee Designation
No.
1. Rajesh Kumar Dahiya Independent Director Chairperson
2. Rohit Bhasin Independent Director Member
3. Prashanth Prakash Non - Executive Nominee Director Member
4. Neha Independent Director Member
Terms of Reference
The Stakeholders’ Relationship Committee shall be responsible for, among other things, as may be required under
applicable law, the following:
(1) considering and looking into various aspects of interest of shareholders, debenture holders and other security
holders
(2) Redressal of all security holders’ and investors’ grievances such as complaints related to transfer of shares,
including non-receipt of share certificates and review of cases for refusal of transfer/transmission of shares
and debentures, dematerialisation and re-materialisation of shares, non-receipt of balance sheet, non-receipt
of declared dividends, non-receipt of annual reports, etc., assisting with quarterly reporting of such complaints
and formulating procedures in line with statutory guidelines to ensure speedy disposal of various requests
received from shareholders;
(3) resolving the grievances of the security holders of the listed entity including complaints related to allotment
of shares, approval of transfer/transmission of shares, debentures or any other securities, non-receipt of annual
report, non-receipt of declared dividends, issue of new/duplicate certificates, general meetings etc.;
(4) giving effect to allotment of Equity Shares, approval of transfer or transmission of Equity Shares, debentures
or any other securities;
(5) Giving effect to all transfer/transmission of shares and debentures, dematerialisation of shares and re-
materialisation of shares, split and issue of duplicate/consolidated share certificates, compliance with all the
requirements related to shares, debentures and other securities from time to time;
(6) issue of duplicate certificates and new certificates on split/consolidation/renewal, etc.;
(7) review of measures taken for effective exercise of voting rights by shareholders;
(8) review of adherence to the service standards adopted by the listed entity in respect of various services being
rendered by the registrar and share transfer agent; and
(9) to approve allotment of shares, debentures or any other securities as per the authority conferred/ to be
conferred to the Committee by the Board of Directors from time to time;
(10) to approve requests for transfer, transposition, deletion, consolidation, sub-division, change of name,
dematerialization, rematerialization etc. of shares, debentures and other securities;
(11) To monitor and expedite the status and process of dematerialization and rematerialization of shares,
debentures and other securities of the listed entity;
(12) review of the various measures and initiatives taken by the listed entity for reducing the quantum of unclaimed
dividends and ensuring timely receipt of dividend warrants/annual reports/statutory notices by the
shareholders of the company.
(13) carrying out any other functions required to be carried out by the Stakeholders’ Relationship Committee as
contained in the Companies Act, 2013 or the SEBI Listing Regulations or any other applicable law, as and
when amended from time to time.
301Risk Management Committee
The Risk Management Committee was constituted by a resolution of our Board dated September 27, 2024. The
scope and functions of the Risk Management Committee are in compliance with the Regulation 21 of the SEBI
Listing Regulations. The Risk Management Committee currently comprises:
Sr. Name of Director Designation Committee Designation
No.
1. Rohit Bhasin Independent Director Chairperson
2. Rajesh Kumar Dahiya Independent Director Member
3. Sameer Dileep Nath Non-Executive Nominee Director Member
4. Neha Independent Director Member
Terms of Reference
The role and responsibility of the Risk Management Committee shall be as follows:
(1) Review, assess and formulate the risk management system and policy of the Company from time to time and
recommend for an amendment or modification thereof, which shall include:
a. a framework for identification of internal and external risks specifically faced by the Company, in
particular including financial, operational, sectoral, sustainability (particularly, environment, social and
governance related risks), information, cyber security risks or any other risk as may be determined by
the Risk Management Committee;
b. measures for risk mitigation including systems and processes for internal control of identified risks; and
c. business continuity plan;
(2) Ensure that appropriate methodology, processes and systems are in place to monitor and evaluate risks
associated with the business of the Company;
(3) Monitor and oversee implementation of the risk management policy, including evaluating the adequacy of
risk management systems;
(4) Periodically review the risk management policy, at least once in two years, including by considering the
changing industry dynamics and evolving complexity, and recommend for any amendment or modification
thereof, as necessary;
(5) To set out risk assessment and minimization procedures and the procedures to inform the Board of the same;
(6) To frame, implement, review and monitor the risk management policy for the Company and such other
functions, including cyber security;
(7) To review the status of the compliance, regulatory reviews and business practice reviews;
(8) To approve the process for risk identification and mitigation;
(9) To decide on risk tolerance and appetite levels, recognizing contingent risks, inherent and residual risks
including for cyber security;
(10) To monitor the Company’s compliance with the risk structure. Assess whether current exposure to the risks
it faces is acceptable and that there is an effective remediation of non-compliance on an on-going basis;
(11) To approve major decisions affecting the risk profile or exposure and give appropriate directions;
(12) To consider the effectiveness of decision making process in crisis and emergency situations;
(13) To balance risks and opportunities;
(14) To generally, assist the Board in the execution of its responsibility for the governance of risk;
302(15) Keep the Board of the Company informed about the nature and content of its discussions, recommendations
and actions to be taken;
(16) Review the appointment, removal and terms of remuneration of the Chief Risk Officer (if any);
(17) To coordinate its activities with other committees, in instances where there is any overlap with activities of
such committees, as per the framework laid down by the Board; and
(18) Any other similar or other functions as may be laid down by Board from time to time and/or as may be
required under applicable law, as and when amended from time to time, including the Securities and Exchange
Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Corporate Social Responsibility Committee
The CSR Committee was constituted by a resolution of our Board dated September 27, 2024. The composition
and terms of reference are in compliance with Section 135 and other applicable provisions of the Companies Act,
2013. The CSR Committee currently comprises:
Sr. No. Name of Director Designation Committee Designation
1. Rajesh Kumar Dahiya Independent Director Chairperson
2. Rohit Bhasin Independent Director Member
3. Prashanth Prakash Non-Executive Nominee Director Member
Terms of Reference
The Corporate Social Responsibility Committee be and is hereby authorized to perform the following functions:
(1) formulate and recommend to the Board, a “Corporate Social Responsibility Policy” which shall indicate the
activities to be undertaken by the Company as specified in Schedule VII of the Companies Act, 2013, and the
rules made thereunder, each as amended, monitor the implementation of the same from time to time, and
make any revisions therein as and when decided by the Board;
(2) review and recommend the amount of expenditure to be incurred on the activities referred to in clause (a);
(3) monitor the Corporate Social Responsibility Policy of the Company from time to time;
(4) identifying corporate social responsibility policy partners and corporate social responsibility policy
programmes;
(5) the Corporate Social Responsibility Committee shall formulate and recommend to the Board, an annual action
plan in pursuance of its corporate social responsibility policy, which shall include the following:
(a) the list of corporate social responsibility projects or programmes that are approved to be undertaken in
areas or subjects specified in Schedule VII of the Companies Act, 2013;
(b) the manner of execution of such projects or programmes as specified in the rules notified under the
Companies Act, 2013;
(c) the modalities of utilisation of funds and implementation schedules for the projects or programmes;
(d) monitoring and reporting mechanism for the projects or programmes; and
(e) details of need and impact assessment, if any, for the projects undertaken by the Company.
Provided that the Board may alter such plan at any time during the financial year, as per the recommendation
of its CSR Committee, based on the reasonable justification to that effect; and
(6) any other matter as the Corporate Social Responsibility Committee may deem appropriate after approval of
the Board or as may be directed by the Board from time to time and/or as may be required under applicable
law, as and when amended from time to time.
303Management Organisation Chart
304Key Managerial Personnel
In addition to Gaurav Singh Kushwaha, our Chairman, Managing Director and the Chief Executive Officer whose
details are provided under “- Brief profiles of our Directors” and “- Terms of Appointment of our Executive
Directors – Gaurav Singh Kushwaha”, on pages 293 and 295, respectively, the details of our other Key
Managerial Personnel as on the date of this Red Herring Prospectus are set forth below:
Rumit Dugar is the Chief Financial Officer of our Company. He has been associated with our Company since
May 2, 2022. He holds a bachelor’s degree in engineering, specializing in computer science and engineering, from
Visveswaraiah Technological University, Belgaum and a master’s degree in business administration from S. P.
Jain Centre of Management. He has over 16 years of experience in technology consulting, fintech and equities.
He has previously been associated with JP Morgan India Private Limited, Infosys Technologies Limited, Alchemy
Shares & Stock Brokers Private Limited, Religare Capital Markets Limited, IDFC Securities Limited and Niyogin
Fintech Limited. In Fiscal 2025, he received an aggregate compensation of ₹ 14.79 million.
Paras Shah is the Company Secretary and Compliance Officer of our Company. He has been associated with our
Company since July 4, 2025. He holds a bachelor’s degree in commerce and law from University of Mumbai. He
is also an associate member of the Institute of Company Secretaries of India. He has previously worked at Modern
Road Makers Private Limited as a manager secretarial, and at Welspun Corp Limited as a senior manager. Since
he joined our Company on July 4, 2025, he has received no compensation from our Company in Fiscal 2025.
Senior Managerial Personnel
In addition to our Key Managerial Personnel, whose details are provided in “– Key Managerial Personnel” on
page 305, the details of our other Senior Managerial Personnel as of the date of this Red Herring Prospectus are
set forth below:
Sudeep Nagar is the Chief Operating Officer of our Company. He has been associated with our Company since
December 11, 2012. He holds a bachelor’s degree in engineering from Devi Ahilya Vishwavidyalaya, Indore and
a post-graduate diploma in management from the Indian Institute of Management, Ahmedabad. Prior to joining
our Company, he was previously associated with HCL Technologies Limited, Computer Sciences Corporation
India Private Limited and the Lodha Group of Companies. In Fiscal 2025, he received an aggregate compensation
of ₹ 13.87 million.
Vipin Sharma is the Chief Merchandising Officer of our Company. He has been associated with our Company
since October 13, 2021. He holds a bachelor’s degree in engineering from the University of Rajasthan and a post-
graduate diploma in management from S. P. Jain Institute of Management & Research, Mumbai. He has over 19
years of experience in the luxury goods and jewellery industry. He was previously associated with Titan Watches
Provident Fund, OyzterBay Private Limited, Clarity Gold Mint Limited, Wincor-Nixdorf India Private Limited,
World Gold Council and Luxury Products Trendsetter Private Limited. In Fiscal 2025, he received an aggregate
compensation of ₹ 13.24 million.
Mikhil Raj is the Chief Product Officer of our Company. He has been associated with our Company since April
10, 2024. He holds a bachelor’s degree in engineering from the Indian Institute of Technology, Delhi. He was
previously associated with Urbanclap Technologies Private Limited, as a product manager; ZestMoney (Camden
Town Technologies Private Limited) as the director – AI and Krutim SI Designs Private Limited. In Fiscal 2025,
he received an aggregate compensation of ₹ 13.33 million.
Harshit Kulin Desai is the Chief Manufacturing Officer of our Company. He has been associated with our
Company since June 1, 2024. He holds a bachelor’s degree and a master’s degree in chemical engineering from
the Indian Institute of Technology, Madras. He has over 14 years of experience in manufacturing operations,
technical and production in FMCG industry. He was previously associated with Galaxy Surfactants Limited as a
senior associate and ITC Limited as a general manager. In Fiscal 2025, he received an aggregate compensation of
₹ 25.46 million.
Tarun Rajput is the Head of Engineering of our Company. He has been associated with our Company since
October 21, 2014. He holds a bachelor’s degree in technology, specializing in civil engineering from Kakatiya
University, Warangal. He was previously associated with Cisco Video Technologies India Private Limited as
technical leader. In Fiscal 2025, he received an aggregate compensation of ₹ 5.88 million.
305Gaurav Sachdeva is the Chief Retail Officer of our Company. He has been associated with our Company since
August 1, 2024. He holds a bachelor’s degree in computer application from Ansal Institute of Technology, Guru
Gobind Singh Indraprastha University, Delhi. He also has a postgraduate diploma in fashion retail management
from Academy for German Textil Retail Trade Nagold and Pearl Academy of Fashion, New Delhi. He has
completed the INSEAD Leadership Programme for Senior Executives by INSEAD. He was previously associated
with Bestseller Wholesale India Private Limited as head – retail business. In Fiscal 2025, he received an aggregate
compensation of ₹ 10.37 million.
Contingent or deferred compensation
Except Rumit Dugar, Sudeep Nagar and Vipin Sharma who were paid deferred consideration due to accrual of
variable pay in Fiscal 2025, no contingent or deferred compensation is payable to any of our Key Managerial
Personnel or Senior Managerial Personnel for Fiscal 2025.
Status of Key Managerial Personnel and Senior Managerial Personnel
All our Key Managerial Personnel and Senior Managerial Personnel are permanent employees of our Company.
Relationship amongst Key Managerial Personnel and Senior Managerial Personnel
None of our Key Managerial Personnel or Senior Managerial Personnel have any family relationship with each
other.
Bonus or profit-sharing plan for the Key Managerial Personnel and Senior Managerial Personnel
There is no bonus or profit-sharing plan for the Key Managerial Personnel or Senior Managerial Personnel.
Service Contracts with Key Managerial Personnel and Senior Managerial Personnel
Our Key Managerial Personnel and Senior Managerial Personnel are governed by the terms of their appointment
letters/ employment contracts and have not entered into any other service contracts with our Company. No officer
of our Company is entitled to any benefit upon termination of employment or superannuation, other than statutory
benefits.
Interest of Key Managerial Personnel and Senior Managerial Personnel
None of our Key Managerial Personnel or Senior Managerial Personnel has any interest in our Company except
to the extent of the remuneration, benefits, interest of receiving dividends on the Equity Shares held by them, if
any, reimbursement of expenses incurred in the ordinary course of business. Our Key Managerial Personnel and
Senior Managerial Personnel may also be interested to the extent of employee stock options that may be granted
to them from time to time under the ESOP 2014 and other employee stock option schemes formulated by our
Company from time to time.
The details of the shareholding of, and the ESOPs granted to, our Key Managerial Personnel and Senior
Managerial Personnel, outstanding as on the date hereof, are set out below:
Name No. of Equity Shares of Granted Options (Not vested Vested Options as on date of
face value of ₹ 1 each as on date of this Red Herring this Red Herring Prospectus
as on the date of this Prospectus)
Red Herring
Prospectus
Gaurav Singh 24,465,127 - -
Kushwaha
Rumit Dugar 106,104 712,542 46,338
Sudeep Nagar 92,700 2,443,906 1,803,149
Vipin Sharma 70,000 604,701 190,353
Harshit Kulin Desai - 146,877 11,908
Mikhil Raj - 158,785 -
Gaurav Sachdeva - 112,594 5,925
Tarun Rajput 80,000 169,977 44,602
For further information of the ESOPs granted to our Key Managerial Personnel and Senior Managerial Personnel,
please see “Capital Structure – Employee Stock Option Scheme” on page 147.
306Arrangements and understanding with major shareholders, customers, suppliers or others
None of our Key Managerial Personnel or Senior Managerial Personnel have been appointed pursuant to any
arrangement or understanding with our major Shareholders, customers, suppliers or any other person.
Changes in Key Managerial Personnel or Senior Managerial Personnel during the last three years
Except as disclosed in “- Changes in our Board during the last three years” on page 296 and the table below,
there are no changes in our Key Managerial Personnel or Senior Managerial Personnel during the three years
immediately preceding the date hereof.
Name Date of change Reasons
Paras Shah July 15, 2025 Appointment as Company Secretary and
Compliance Officer
Jasmeet Kaur Saluja April 30, 2025 Resignation as Company Secretary and
Compliance Officer
Gaurav Sachdeva August 1, 2024 Appointment as Chief Retail Officer
Harshit Kulin Desai June 1, 2024 Appointment as Chief Manufacturing
Officer
Mikhil Raj April 10, 2024 Appointment as Chief Product Officer
Jasmeet Kaur Saluja March 19, 2024 Appointment as Company Secretary
Roopa Hegde April 14, 2023 Resignation as company secretary
Payment or benefit to Key Managerial Personnel or Senior Managerial Personnel of our Company
No amount or benefit has been paid or given to any officer of our Company within the two years preceding the
date hereof or is intended to be paid or given, other than in the ordinary course of their employment.
Employee Stock Option Plan
For details of the employee stock option plan of our Company, see “Capital Structure - Employee Stock Option
Schemes” on page 147.
307OUR PROMOTER AND PROMOTER GROUP
Our Promoter
Gaurav Singh Kushwaha is the Promoter of our Company.
As on the date of this Red Herring Prospectus, our Promoter, in aggregate, holds 24,465,127 Equity Shares of
face value of ₹ 1 each in our Company, which constitutes 18.06% of the issued, subscribed and paid-up Equity
Share capital of our Company (or 17.70%* of the issued, subscribed and paid-up Equity Share capital of our
Company on a Fully Diluted Basis). For details of the build-up of our Promoter’s shareholding in our Company,
please refer to “Capital Structure – Build-up of Promoter’s shareholding in our Company” on page 137.
* The percentage of Equity Share capital on a fully diluted basis is calculated based on the total Equity Shares held by Shareholders, assuming
the exercise of 2,770,029 employee stock options under ESOP 2014, vested as on the date of this Red Herring Prospectus.
Details of our Promoter are as follows:
Gaurav Singh Kushwaha, aged 45 years, is the Managing
Director, Chief Executive Officer and the Promoter of our
Company.
Date of Birth: October 2, 1979
Address: E-501, Mantri Espana, Outer Ring Road,
Kariyammana, Agrahara, Bangalore 560 103, Karnataka,
India.
Permanent Account Number: ALPPK1711L
For complete profile of Gaurav Singh Kushwaha, with
details of his educational qualifications, professional
experience, position/posts held in the past, directorships
held, special achievements and business and financial
activities, please see “Our Management – Our Board –
Brief profiles of our Directors” on page 293.
Our Company confirms that the permanent account number, bank account numbers, passport number, Aadhaar
card number and driving license number of our Promoter will be submitted to the Stock Exchanges, at the time of
filing of this Red Herring Prospectus.
Change in control of our Company
Pursuant to a Board resolution dated November 27, 2024, our Company has identified Gaurav Singh Kushwaha
as the Promoter of our Company. However, there has been no change in control of our Company in the last five
years immediately preceding the date of this Red Herring Prospectus.
Interests of Promoter
Our Promoter is interested in our Company: (i) to the extent that he has promoted our Company; (ii) to the extent
of his direct or indirect shareholding in our Company; and (iii) the dividend payable upon such shareholding and
any other distributions in respect of his shareholding in our Company, if any. For further details, see “Capital
Structure” on page 117.
Further our Promoter, who is also the Managing Director and the Chief Executive Officer, may be deemed to be
interested in the remuneration paid/ payable to him and the reimbursement of expenses incurred by him in his
capacity as the Managing Director and the Chief Executive Officer of our Company. For further details, see “Our
Management – Remuneration to Non-Executive Nominee Directors and Independent Directors” on page 294.
No sum has been paid or agreed to be paid to our Promoter or to any firm or company in which our Promoter is
interested, in cash or shares or otherwise by any person, either to induce him to become or to qualify him, as a
308Director or Promoter or otherwise for services rendered by our Promoter, or by such firm or company, in
connection with the promotion or formation of our Company.
Interest in property, land, construction of building and supply of machinery
Our Promoter does not have any interest in any property acquired by our Company in the three years preceding
the date of this Red Herring Prospectus or proposed to be acquired by our Company or in any transaction by our
Company with respect to the acquisition of land, construction of building or supply of machinery.
Payment or benefits to Promoter or Promoter Group
Except in ordinary course of business and as disclosed in Note 34 of the Restated Financial Information included
in “Restated Financial Information – Related party disclosures” on page 378, there has been no payment or
benefits by our Company to our Promoter or any of the members of our Promoter Group during the two years
preceding the date of this Red Herring Prospectus nor is there any intention to pay or give any benefit to our
Promoter or any members of our Promoter Group as on the date of this Red Herring Prospectus.
Companies or firms with which our Promoter have disassociated in the last three years
Our Promoter has not dissociated himself from any companies or firms in the three years preceding the date of
this Red Herring Prospectus.
Material guarantees given to third parties by our Promoter
Except as disclosed below, our Promoter has not given any material guarantee to any third party with respect to
the Equity Shares as on the date of this Red Herring Prospectus.
Our Promoter, Gaurav Singh Kushwaha, has pledged up to 9,215,127 Equity Shares, aggregating up to 6.80% of
the pre-Offer paid-up Equity Share capital (or 37.67% of the shareholding held by Gaurav Singh Kushwaha), in
favour of 360 One Prime Limited, as security for availing loan. These pledged shares will be locked-in for a period
of six-months from the date of Allotment, in accordance with Regulation 16 (b) of the SEBI ICDR Regulations.
For details in relation to such pledges created by our Promoter, see “Capital Structure – Build-up of Promoter’s
shareholding in our Company” on page 137 of this Red Herring Prospectus.
Other ventures of our Promoter
As on date of this Red Herring Prospectus, our Promoter is not involved in any other venture that is in the same
line of activities or business as that of our Company.
Confirmations
Our Promoter has not been declared as a Wilful Defaulter or a Fraudulent Borrower.
Our Promoter and members of our Promoter Group have not been prohibited from accessing or operating in capital
markets under any order or direction passed by SEBI or any other regulatory or governmental authority.
Our Promoter is not and has never been promoter, director or person in control of any other company which is
prohibited from accessing or operating in capital markets under any order or direction passed by SEBI or any
other regulatory or governmental authority.
Promoter Group
In addition to our Promoter, the individuals and entities that form a part of the Promoter Group of our Company
in terms of Regulation 2(1)(pp) of the SEBI ICDR Regulations are set out below:
Natural persons who are part of our Promoter Group
The natural persons who are part of our Promoter Group, other than our Promoter, are as follows:
Name of the Promoter Name of member of Promoter Relationship with our Individual
Group Promoter
Gaurav Singh Kushwaha Shivraj Singh Kushwaha Father
Prabha Kushwaha Mother
309Name of the Promoter Name of member of Promoter Relationship with our Individual
Group Promoter
Arpita Tomar Spouse
Prashant Singh Kushwaha Brother
Nivaan Singh Kushwaha Son
Kayna Singh Kushwaha Daughter
Arvind Pratap Singh Tomar Spouse’s father
Mina Tomar Spouse’s mother
Anurag Tomar Spouse’s brother
Archana Tomar Spouse’s sister
Entities forming part of our Promoter Group
As on date of this Red Herring Prospectus, there are no companies, bodies corporate, HUFs, trusts and firms that
form part of our Promoter Group.
310DIVIDEND POLICY
Our Company has adopted a dividend distribution policy (“Dividend Policy”) pursuant to a resolution of the
Board dated December 10, 2024. In accordance with the dividend policy of our Company and the Companies Act,
the Board shall determine the dividend for a particular period based on available financial resources, investment
requirements and considering optimal shareholder return, and other parameters set out in the Dividend Policy.
The dividend pay-out shall be determined by the Board after taking into account a number of factors, including
but not limited to (i) internal factors such as profitable growth of our Company, cash flow position, accumulated
reserves, earning stability, future cash requirements for organic growth or inorganic growth, acquisition of
contracts, current and future leverage, deployment of funds in short term marketable investments, capital
expenditure; and (ii) external factors such as business cycles, economic and regulatory environment, cost of
external financing, industry outlook, inflation rates and changes in governmental policies. Any future
determination as to the declaration and payment of dividends will be at the discretion of our Board.
In addition, our ability to pay dividends may be impacted by several external factors, including significant macro-
economic environment, regulatory and technological changes, and restrictive covenants under the loan or
financing arrangements, our Company is currently availing of or may enter into, to finance our fund requirements
for our business activities. For further details, see “Financial Indebtedness” on page 427.
No dividend or interim dividend has been paid by our Company on the Equity Shares during the last three Fiscals,
or from April 1, 2025, till the date of this Red Herring Prospectus.
There is no guarantee that any dividends will be declared or paid by our Company in the future. For details in
relation to risks involved in this regard, see “Risk Factors – Our Company has not paid and may not be able to
pay dividends or undertake bonus issue in the future” on page 83.
311SECTION V – FINANCIAL INFORMATION
RESTATED FINANCIAL INFORMATION
[The rest of this page has been intentionally left blank.]
312Independent Auditor’s Examination Report on the Restated Consolidated Statement of Assets and
Liabilities as at March 31, 2025 and Restated Consolidated Statement of Profit and Loss (including other
comprehensive income), Restated Consolidated Statement of Changes in Equity and Restated Consolidated
Statement of Cash Flows along with the Statement of Material Accounting Policies and other explanatory
information for the year ended March 31, 2025; Restated Standalone Statement of Assets and Liabilities as
at March 31, 2024 and 31 March 2023 and Restated Standalone Statement of Profit and Loss (including
other comprehensive income), Restated Standalone Statement of Changes in Equity and Restated
Standalone Statement of Cash Flows along with the Statement of Material Accounting Policies and other
explanatory information for the years ended March 31, 2024 and 31 March, 2023 of BlueStone Jewellery
and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited ) (collectively,
the “ Restated Financial Information”)
The Board of Directors
Bluestone Jewellery and Lifestyle Limited (formerly known as Bluestone Jewellery and Lifestyle Private
Limited)
Site no.89/2 Lava Kusha Arcade, Munnekolal Village,
Outer Ring Road, Marathahalli,
Bangalore-560037, Karnataka, India,
Dear Sirs / Madams,
1. We have examined the Restated Financial Information of BlueStone Jewellery and Lifestyle Limited
(formerly known as BlueStone Jewellery and Lifestyle Private Limited) (the “ Company” or the “Holding
Company” or the “Issuer”) and its subsidiary (the Company and its subsidiary together referred to as the
“Group”) and its associate annexed to this report for the purpose of inclusion in the Red Herring Prospectus
(“RHP”) and Prospectus prepared by the Company in connection with its proposed Initial Public Offer of
equity shares of face value of Re 1 each (“Offer”). The Restated Financial Information, which have been
approved by the Board of Directors of the Company (the “Board of Directors”) at their meeting held on July
16, 2025 and have been prepared by the Company in accordance with the requirements of:
a) the Sub-section (1) of Section 26 of Part I of Chapter III of the Companies Act, 2013 (the “Act”);
b) the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements)
Regulations, 2018, as amended (the “SEBI ICDR Regulations”); and
c) The Guidance Note on Reports in Company Prospectuses (Revised 2019) issued by the Institute of
Chartered Accountants of India (“ICAI”), as amended from time to time (the “Guidance Note”).
2. The Company's Board of Directors is responsible for the preparation of Restated Financial Information for
the purpose of inclusion in the RHP and Prospectus to be filed with Securities and Exchange Board of India
("SEBI"), BSE Limited ("BSE"), the National Stock Exchange of India Limited ("NSE") and Registrar of
Companies, Karnataka situated at Bangalore (“ROC”) in connection with the Offer. The Restated Financial
Information have been prepared by the management of the Company in accordance with the basis of
preparation stated in Note 2.1 to Annexure V of the Restated Financial Information. The Board of Directors
of the Company is responsible for designing, implementing and maintaining adequate internal control
relevant to the preparation and presentation of Restated Financial Information. The Board of Directors of the
Company is also responsible for identifying and ensuring that the Company complies with the Act, the SEBI
ICDR Regulations and the Guidance Note. The respective Board of Directors of the companies included in
the Group and its associate are also responsible for identifying and ensuring that the Group and its associate
comply with the Act, the SEBI ICDR Regulations and the Guidance Note, as may be applicable.
3. We have examined the Restated Financial Information taking into consideration:
a) the terms of reference and our engagement agreed with you vide our engagement letter dated July 24,
2024 and addendum to engagement letter June 9, 2025 in connection with the Offer;
b) the Guidance Note which also requires that we comply with the ethical requirements as stated in the
Code of Ethics issued by the ICAI;
c) the concepts of test check and materiality to obtain reasonable assurance based on verification of
evidence supporting the Restated Financial Information; and
313d) the requirements of Section 26 of the Act and the SEBI ICDR Regulations.
Our work was performed solely to assist you in meeting your responsibilities in relation to compliance with
the Act, the SEBI ICDR Regulations and the Guidance Note in connection with the Offer.
4. The Restated Financial Information have been compiled by the management from:
a) the audited consolidated financial statements of the Group and its associate as at and for the year ended
March 31, 2025 prepared in accordance with the Indian Accounting Standards, as prescribed under
Section 133 of the Act read with Companies (Indian Accounting Standards) Rules 2015, as amended
(“Ind AS”), and other accounting principles generally accepted in India, (the “March 2025 Consolidated
Financial Statements”) which have been approved by the Board of Directors at their meetings held on
April 24, 2025.
b) the audited financial statements of the Company as at and for the year ended March 31, 2024 prepared
in accordance with Ind AS, and other accounting principles generally accepted in India, (the “March
2024 Financial Statements”) which have been approved by the Board of Directors at their meetings held
on May 17, 2024.
c) the audited financial statements of the Company as at and for the year ended March 31, 2023 prepared
in accordance with Ind AS, and other accounting principles generally accepted in India, (the “March
2023 Financial Statements”) which have been approved by the Board of Directors at their meetings held
on September 30, 2023.
5. For the purpose of our examination, we have relied on:
a) Auditors’ reports issued by us dated April 24, 2025 on the March 2025 Consolidated Financial
Statements as referred in Paragraph 4(a) above.
Our audit report referred to in above included Report on Other Legal and Regulatory Requirements
paragraph which is reproduced below:
In respect of Holding Company:
Based on our examination which included test checks, the Holding Company has used certain accounting
software’s for maintaining its books of account, which has a feature of recording audit trail (edit log)
facility except that we are unable to comment on audit trail at database level (managed and maintained
by a third-party service provider) due to absence of adequate coverage in SOC 1 Type II report, as
explained in Note 52 to the consolidated financial statements.
Further, the Holding Company migrated to a new accounting software on October 1, 2024 for
maintaining its books of account, which has a feature of recording audit trail (edit log) facility except
that we are unable to comment on audit trail at database level (managed and maintained by a third-party
service provider) due to absence of adequate coverage in SOC 1 Type II report, as explained in Note 52
to the consolidated financial statements.
Further, where enabled, audit trail feature has operated throughout the period for all relevant transactions
recorded in the accounting software. Also, during the course of our audit, we did not come across any
instance of audit trail feature being tampered with in respect of such accounting software. Additionally,
the audit trail of prior year has been preserved by the Holding Company as per the statutory requirements
for record retention to the extent it was enabled and recorded in the previous year.
Based on our examination which included test checks, the Holding Company has used certain accounting
software’s for maintaining its books of accounts, as explained in Note 52 to the consolidated financial
statements. However, in the absence of sufficient and appropriate audit evidence, we are unable to
comment on whether the statutory requirements for record retention prescribed under Rule 11(g) of the
Companies (Audit and Auditors) Rules, 2014.
In respect of subsidiary company
Based on our examination which included test checks, the Company has used an accounting software for
maintaining its books of account which do not have a feature of recording audit trail (edit log) facility as
314explained in Note 52 to the consolidated financial statements. Accordingly, we are unable to comment
whether the audit trail feature has been tampered with. The audit trail of prior year is not applicable to
the Company, as per the statutory requirements for record retention prescribed under Rule 11(g) of the
Companies (Audit and Auditors) Rules, 2014 as, the Company is incorporated in the financial year March
31, 2025.
In respect of associate company
Based on our examination which included test checks, the Company has used an accounting software for
maintaining its books of account, as explained in Note 52 to the consolidated financial statements.
However, in the absence of sufficient and appropriate audit evidence, we are unable to comment whether
the Company has used an accounting software for maintaining its books of account which has a feature
of recording audit trail (edit log) facility, or whether the audit trail feature has been operated throughout
the period August 12, 2024 to March 31, 2025 for all relevant transaction recorded in the software or
whether there is any instance of audit trail feature being tampered with. The audit trail of prior year is
not applicable to the Company, as per the statutory requirements for record retention prescribed under
Rule 11(g) of the Companies (Audit and Auditors) Rules, 2014 as, the Company is incorporated in the
financial year March 31, 2025.
b) Auditors’ reports issued by us dated May 17, 2024 on the March 2024 Financial Statements as referred
in Paragraph 4(b) above.
Our audit report referred to in above included Other Matter and Other Legal and Regulatory
Requirements paragraph which are reproduced below:
Other Matter
The financial statements of the Company for the year ended March 31, 2023, were audited by another
auditor whose report dated September 30, 2023 expressed an unmodified opinion on those statements.
Our opinion is not modified in respect of this matter.
Other Legal and Regulatory Requirements paragraph
Based on our examination, the Company has used an accounting software for maintaining its books of
account for the year ended 31 March, 2024, which has a feature of recording audit trail (edit log) facility,
except that no audit trail feature was enabled at the database level throughout the said period in respect
of the software (MS Navision) to log any direct data changes.
Further, the audit trail facility has been operated for the year ended 31 March, 2024 for all relevant
transactions recorded in the accounting software, except for the software at the database level as stated
above, in respect of which the audit trail facility has not operated for all the relevant transactions recorded
in this accounting software throughout this period.
Further, during the course of our examination, we did not come across any instance of audit trail feature
being tampered with.
Based on our examination, the Company has used an accounting software for maintaining its books of
accounts pertaining to payroll processing during the year ended March 31, 2024, which is operated by a
third-party software service provider. In the absence of an independent service auditors report, we are
unable to comment whether the software has a feature of recording audit trail (edit log) facility, nor are
we able to comment on whether the audit trail feature was enabled in the said software and operated
throughout the year for all relevant transactions recorded in the software. We are further unable to
comment as to whether there were any instances of the audit trail feature been tampered with.
c) Auditor’s report issued by the Deloitte Haskins & Sells (“the Previous Auditor”) dated 30 September,
2023 on the March 2023 Financial Statements as referred to in Paragraph 4(c) above.
6. The audit for the year ended March 31, 2023 were conducted by the Previous Auditor and accordingly
reliance is placed on the examination report dated July 16, 2025 on the Restated Statement of Assets and
Liabilities as at March 31, 2023 and Restated Statement of Profit or Loss (including other comprehensive
income), Restated Statement of Changes in Equity, and Restated Statement of Cash Flows along with the
315Statement of Material Accounting Policies and other explanatory information for the year ended March 31,
2023 (the “ March 2023 Special Purpose Restated Financial Information”).
Our examination report in so far as it relates to the said financial year is based solely on the report submitted
by the Previous Auditor. The Previous Auditor has also confirmed that the March 2023 Special Purpose
Restated Financial Information:
i) have been prepared after incorporating adjustments for the changes in accounting policies, any material
errors and regroupings/reclassifications retrospectively in the financial years as at and for the year
ended March 31, 2023 to reflect the same accounting treatment as per the accounting policies and
grouping/classifications followed in the March 2025 Financial Statements as more fully described in
Note 2.1 of Annexure V to the Restated Financial Information.
ii) There are no qualifications in the auditor’s report on the audited financial statements of the Company
as at and for the year ended March 31, 2023 which require any adjustments to the March 2023 Special
Purpose Restated Financial Information; and
iii) March 2023 Special Purpose Restated Financial Information have been prepared in accordance with
the Act, the SEBI ICDR Regulations and the Guidance Note.
7. Based on our examination and according to the information and explanations given to us and also as per the
reliance placed on the Examination Report submitted by the Previous Auditor for the year ended March 31,
2023, we report that the Restated Financial Information:
i) have been prepared after incorporating adjustments for the changes in accounting policies, any material
errors and regroupings/ reclassifications retrospectively in the financial years ended March 31, 2024
and March 31, 2023, to reflect the same accounting treatment as per the accounting policies and
grouping/classifications followed as at and for the year ended March 31, 2025, as more fully described
in note 2.1 of Annexure V to the Restated Financial Information;
ii) there are no qualifications in the auditor’s reports on the Financial Statements of the Company as at
and for the years ended March 31, 2025, March 31, 2024 and March 31, 2023 which require any
adjustments to the Restated Financial Information; and there are other legal and regulatory matter
referred to in clause 5(a) above which do not require any adjustment to the Restated Financial
Information;
iii) Restated Financial Information have been prepared in accordance with the Act, the SEBI ICDR
Regulations and the Guidance Note.
8. The Restated Financial Information do not reflect the effects of events that occurred subsequent to the
respective dates of the reports on the audited financial statements mentioned in paragraph 4 above.
9. This report should not in any way be construed as a reissuance or re-dating of any of the previous auditor’s
reports issued by us or by the Previous Auditor, nor should this report be construed as a new opinion on any
of the financial statements referred to herein.
10. We have no responsibility to update our report for events and circumstances occurring after the date of this
report.
11. Our report is intended solely for use of the Board of Directors and for inclusion in the RHP and Prospectus
to be filed with the SEBI, BSE, NSE and ROC as applicable in connection with the proposed issue. Our
report should not be used, referred to or distributed for any other purpose without prior consent in writing.
Accordingly, we do not accept or assume any liability or any duty of care towards any other person relying
on the statement.
316For M S K A & Associates
Chartered Accountants
Firm Registration Number: 105047W
Ankush Agrawal
Partner
Membership No. 159694
UDIN: 25159694BMLWHH3274
Place: Mumbai
Date: July 16, 2025
317Index
Sr. No. Details of Restated Financial Information Annexure Reference
1 Restated Statement of Assets and Liabilities Annexure I
2 Restated Statement of Profit and Loss Annexure II
3 Restated Statement of Changes in Equity Annexure III
4 Restated Statement of Cash Flows Annexure IV
5 Material Accounting Policies and Other Explanatory Notes to Restated Financial Information Annexure V
6 Statements of Restatement Adjustments to Restated Financial Information Annexure VI
7 Notes to the Restated Financial Information Annexure VII
318BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure I - Restated Statement of Assets and Liabilities
(All amounts are in INR million unless otherwise stated)
As at As at As at
Particulars Notes
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Assets
Non-current assets
Property, plant and equipment 3 2 ,659.88 1 ,238.25 8 53.38
Right-of-use assets 4 7 ,432.77 4 ,610.36 3,590.00
Capital work-in-progress 5 4 3.57 1 66.64 8 .01
Other intangible assets 6a 3 6.81 1.91 2 .91
Intangible asset under development 6b 1 0.28 - -
Investments accounted for using the equity method 7 85.56 - -
Financial assets
i) Other financial assets 8 2 ,123.00 4 ,106.05 2 16.26
Non-current tax assets (net) 9 1 17.47 36.33 12.72
Other non-current assets 10 1 ,516.02 1 ,001.77 6 61.65
Total non-current assets 1 4,025.36 1 1,161.31 5,344.93
Current assets
Inventories 11 16,525.47 9 ,912.21 3,953.17
Financial assets
i)Investments 12 5 08.35 - -
ii) Loans 13 - 0.39 12.07
iii) Trade receivables 14 56.06 23.77 10.64
iv) Cash and cash equivalents 15 4 87.75 5 91.35 2 71.00
v) Bank balances other than (iv) above 16 1 ,381.18 4 73.61 2,318.61
vi) Other financial assets 8 1 ,993.89 2 ,193.96 5 21.96
Other current assets 10 3 44.75 1 78.32 1 22.49
Total current assets 2 1,297.45 1 3,373.61 7,209.94
Total assets 3 5,322.81 2 4,534.92 1 2,554.87
Equity and liabilities
Equity
Equity share capital 17 2 96.56 2 78.95 92.29
Other equity 18 8 ,771.18 3 ,462.77 (810.55)
Equity attributable to the owners of the parent 9,067.74 3 ,741.72 (718.26)
Non-controlling interest 50 39.66 - -
Total equity 9,107.40 3 ,741.72 (718.26)
Non-current liabilities
Financial liabilities
i) Borrowings 19 1 ,972.83 1 ,851.40 4 42.19
ii) Lease liabilities 20 7 ,052.70 4 ,301.18 3,318.98
iii) Other financial liabilities 21 1 43.31 3 25.10 1,610.63
Provisions 22 35.44 33.93 45.79
Total non-current liabilities 9,204.28 6 ,511.61 5,417.59
319BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure I - Restated Statement of Assets and Liabilities
(All amounts are in INR million unless otherwise stated)
As at As at As at
Particulars Notes
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current liabilities
Financial liabilities
i) Borrowings 19 5 ,313.35 2 ,452.86 1,841.99
ii) Gold on loan 23 3 ,865.53 4 ,424.61 2,212.42
iii) Lease liabilities 20 9 43.79 5 88.06 4 10.33
iv) Trade payables 24
(a) Total outstanding dues of micro enterprises and small enterprises 2 82.97 4 18.55 1 30.95
(b) Total outstanding dues of creditors other than micro enterprises 1 ,364.38 1 ,748.94 6 52.82
and small enterprises
v) Other financial liabilities 21 2 ,348.79 2 ,712.60 1,563.99
Provisions 22 28.46 20.52 3 .22
Other current liabilities 25 2 ,863.86 1 ,915.45 1,039.82
Total current liabilities 1 7,011.13 1 4,281.59 7,855.54
Total liabilities 2 6,215.41 2 0,793.20 1 3,273.13
Total equity and liabilities 3 5,322.81 2 4,534.92 1 2,554.87
TheaboveStatementshouldbereadwiththeAnnexureV-MaterialAccountingPoliciesandotherexplanatoryNotestoRestatedFinancial
Information,AnnexureVI-StatementsofAdjustmentstoRestatedFinancialInformationandAnnexureVII-NotestotheRestatedFinancial
Information.
As per our report of even date
For M S K A & Associates For and on behalf of Board of directors of
Chartered Accountants BlueStone Jewellery and Lifestyle Limited
Firm registration number: 105047W
Ankush Agrawal Gaurav Singh Kushwaha Sameer Dilip Nath
Partner Managing Director & CEO Director
Membership No: 159694 DIN No: 01674879 DIN No: 07551506
Place: Mumbai Place: Bangalore Place: New York
Date: 16 July 2025 Date: 16 July 2025 Date: 16 July 2025
Rumit Dugar
Chief Financial Officer
Place: Mumbai
Date: 16 July 2025
320BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure II - Restated Statement of Profit and Loss
(All amounts are in INR million unless otherwise stated)
For the year ended For the year ended For the year ended
Particulars Notes
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Income
Revenue from operations 26 1 7,700.02 1 2,658.39 7 ,707.26
Other income 27 6 00.34 3 76.52 1 71.68
Total income 1 8,300.36 1 3,034.91 7 ,878.94
Expenses
Cost of raw materials consumed 28 1 7,215.35 1 2,346.71 7 ,176.00
Change in inventories of finished goods, work-in-progress and stock-in-trade 29 ( 6,230.46) ( 4,803.30) ( 1,924.79)
Employee benefits expense 30 2 ,026.02 1 ,384.25 9 11.96
Finance costs 31 2 ,075.45 1 ,376.71 6 66.85
Depreciation and amortization expense 32 1 ,474.89 9 52.66 6 16.94
Other expenses 33 3 ,938.04 3 ,200.24 2 ,104.42
Total expenses 2 0,499.29 1 4,457.27 9 ,551.38
Loss before share of profit / (loss) of investments accounted for using the
( 2,198.93) ( 1,422.36) ( 1,672.44)
equity method and tax
Share of loss in investments accounted for using the equity method 50 ( 19.44) - -
Loss before tax ( 2,218.37) ( 1,422.36) ( 1,672.44)
Tax expenses:
Current tax 35 - - -
Deferred tax 35 - - -
Total tax expenses - - -
Loss for the year A ( 2,218.37) ( 1,422.36) ( 1,672.44)
Other comprehensive income (OCI)
Items that will not be reclassified subsequently to profit or loss
i. Re-measurement of defined benefit liability/ (asset) 34 ( 8.10) 9 .77 1 .41
ii. Income tax on (i) above 35 - - -
Total other comprehensive (loss)/income for the year, net of tax B ( 8.10) 9 .77 1 .41
Total comprehensive loss for the year A+B ( 2,226.47) ( 1,412.59) ( 1,671.03)
Profit / (Loss) attributable to:
Owners of the Parent ( 2,216.69) ( 1,422.36) ( 1,672.44)
Non-Controlling Interest ( 1.68) - -
( 2,218.37) ( 1,422.36) ( 1,672.44)
Other comprehensive income attributable to:
Owners of the Parent ( 8.10) 9 .77 1 .41
Non-Controlling Interest - - -
( 8.10) 9 .77 1 .41
Total comprehensive income attributable to:
Owners of the Parent ( 2,224.79) ( 1,412.59) ( 1,671.03)
Non-Controlling Interest ( 1.68) - -
( 2,226.47) ( 1,412.59) ( 1,671.03)
Earnings per share (in INR) (Nominal value of INR 1 each)
Basic 37 ( 79.74) ( 78.36) ( 92.14)
Diluted 37 ( 79.74) ( 78.36) ( 92.14)
TheaboveStatementshouldbereadwiththeAnnexureV-MaterialAccountingPoliciesandotherexplanatoryNotestoRestatedFinancialInformation,
Annexure VI- Statements of Adjustments to Restated Financial Information and Annexure VII - Notes to the Restated Financial Information.
As per our report of even date
For M S K A & Associates For and on behalf of Board of directors of
Chartered Accountants BlueStone Jewellery and Lifestyle Limited
Firm registration number: 105047W
Ankush Agrawal Gaurav Singh Kushwaha Sameer Dilip Nath
Partner Managing Director & CEO Director
Membership No: 159694 DIN No: 01674879 DIN No: 07551506
Place: Mumbai Place: Bangalore Place: New York
Date: 16 July 2025 Date: 16 July 2025 Date: 16 July 2025
Rumit Dugar
Chief Financial Officer
Place: Mumbai
Date: 16 Ju3ly 220125BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure III- Restated Statement of Changes in Equity
(All amounts are in INR million unless otherwise stated)
A.Equity Share Capital
Equity shares of INR 1 each, fully paid up
Note Number Amount
As at 31 March 2022 (Standalone) 18,15,192 1 .82
Changes in equity share capital during the year 17 1 ,63,36,748 1 6.34
As at 31 March 2023 (Standalone) 1,81,51,940 18.16
Changes in equity share capital during the year 17 - -
As at 31 March 2024 (Standalone) 1,81,51,940 18.16
Changes in equity share capital during the year 17 1,70,83,060 17.08
As at 31 March 2025 (Consolidated) 3,52,35,000 35.24
Preference shares of INR 10 each, fully paid up
Note Number Amount
As at 31 March 2022 (Standalone) 8 ,16,503 8 .16
Changes in preference share capital during the year 17 6 5,97,244 6 5.97
As at 31 March 2023 (Standalone) 74,13,747 74.13
Changes in preference share capital during the year 17 1 ,86,65,355 1 86.65
As at 31 March 2024 (Standalone) 2,60,79,102 2 60.78
Changes in preference share capital during the year 17 (9,84,790) (9.84)
As at 31 March 2025 (Consolidated) 2,50,94,312 2 50.94
Preference shares of INR 1 each, fully paid up
Note Number Amount
As at 31 March 2022 (Standalone) - -
Changes in preference share capital during the year 17 - -
As at 31 March 2023 (Standalone) - -
Changes in preference share capital during the year 17 - -
As at 31 March 2024 (Standalone) - -
Changes in preference share capital during the year 17 1,03,80,622 10.38
As at 31 March 2025 (Consolidated) 1,03,80,622 10.38
Total Share capital as at 31 March 2023 92.29
Total Share capital as at 31 March 2024 2 78.95
Total Share capital as at 31 March 2025 2 96.56
B. Other Equity
Other comprehensive
Reserves and surplus
income Non-
Total other Total other
Particulars Share options controlling
Securities Retained Re-measurement of equity equity
outstanding interest
Premium earnings gain/(loss)
account
As at 1 April 2022 (Standalone) 4 92.23 ( 19,076.06) 2 08.88 2.64 ( 18,372.31) - ( 18,372.31)
Loss for the year - (1,672.44) - - (1,672.44) - (1,672.44)
Other comprehensive income (net of tax) - - - 1.41 1 .41 - 1 .41
Premium received on issue of shares 8 44.58 - - - 8 44.58 - 8 44.58
Options granted during the year - - 1 94.47 - 1 94.47 - 1 94.47
Reclassification of Compulsorily convertible preference
18,210.08 - - - 18,210.08 - 18,210.08
shares as equity (Refer note 17(c))
Less : Utilisation for issue of Bonus shares ( 16.34) - - - ( 16.34) - ( 16.34)
19,038.32 (1,672.44) 1 94.47 1.41 1 7,561.76 - 17,561.76
As at 31 March 2023 (Standalone) 19,530.55 ( 20,748.50) 4 03.35 4.05 (810.55) - (810.55)
Loss for the year - (1,422.36) - - (1,422.36) - (1,422.36)
Other comprehensive income (net of tax) - - - 9.77 9 .77 - 9 .77
Premium received on issue of shares (net of expenses) 5 ,690.88 - - - 5 ,690.88 - 5 ,690.88
Options granted during the year (net) - - 1 49.65 - 1 49.65 - 1 49.65
ChangeinfairvalueofEquityonterminationofRightto
- (154.62) - - (154.62) - (154.62)
subscribe shares (Refer note no. 47)
5 ,690.88 (1,576.98) 1 49.65 9.77 4 ,273.32 - 4 ,273.32
As at 31 March 2024 (Standalone) 25,221.43 ( 22,325.48) 5 53.00 1 3.82 3 ,462.77 - 3 ,462.77
322BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure III- Restated Statement of Changes in Equity
(All amounts are in INR million unless otherwise stated)
Other comprehensive
Reserves and surplus
income Non-
Total other Total other
Particulars Share options controlling
Securities Retained Re-measurement of equity equity
outstanding interest
Premium earnings gain/(loss)
account
As at 1 April 2024 25,221.43 ( 22,325.48) 5 53.00 1 3.82 3 ,462.77 - 3 ,462.77
Loss for the year - (2,216.69) - - (2,216.69) (1.68) (2,218.37)
Other comprehensive income (net of tax) - - - ( 8.10) (8.10) - (8.10)
Adjustments for changes in ownership interests - ( 41.14) - - ( 41.14) 41.34 0 .20
Premium received on issue of shares 7 ,214.08 - - - 7 ,214.08 - 7 ,214.08
Options granted during the year (net) - - 3 44.48 - 3 44.48 - 3 44.48
Conversion of compulsorily convertible preference shares
8 .86 - - - 8 .86 - 8 .86
to Equity (Refer note 17(c))
ConversionofOptionallyconvertiblepreferencesharesas
6 .92 - - - 6 .92 - 6 .92
equity (Refer note 17(c))
7 ,229.86 (2,257.83) 3 44.48 ( 8.10) 5 ,308.41 39.66 5 ,348.07
As at 31 March 2025 (Consolidated) 32,451.29 ( 24,583.31) 8 97.48 5.72 8 ,771.18 39.66 8 ,810.84
The above Statement should be read with the Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information, Annexure VI- Statements of
Adjustments to Restated Financial Information and Annexure VII - Notes to the Restated Financial Information.
As per our report of even date
For M S K A & Associates For and on behalf of Board of directors of
Chartered Accountants BlueStone Jewellery and Lifestyle Limited
Firm registration number: 105047W
Ankush Agrawal Gaurav Singh Kushwaha Sameer Dilip Nath
Partner Managing Director & CEO Director
Membership No: 159694 DIN No: 01674879 DIN No: 07551506
Place: Mumbai Place: Bangalore Place: New York
Date: 16 July 2025 Date: 16 July 2025 Date: 16 July 2025
Rumit Dugar
Chief Financial Officer
Place: Mumbai
Date: 16 July 2025
323BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure IV- Restated Statement of Cash Flows
(All amounts are in INR million unless otherwise stated)
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
A. Cash flows from operating activities
Loss before tax (2,218.37) ( 1,422.36) ( 1,672.44)
Adjustments for non cash items and other adjustments :
Depreciation and amortisation 1 ,474.89 952.66 616.94
Expense on employee stock option scheme 512.39 292.58 194.47
Finance costs 2 ,038.13 1,366.03 653.25
Share of loss of Associate 1 9.44 - -
Interest income ( 351.78) ( 250.58) ( 97.86)
(Profit)/Loss on sale of property, plant and equipment (net) 1 9.48 ( 19.43) 3 .94
Provision for expected credit loss - - 0 .96
Bad debts written off - 2 .75 0 .51
Provision for doubtful debt and other receivables - 1 .20 -
Provision for balance with Government authorities - - 72.18
Rent waiver on lease liabilities (3.88) - (0.09)
Gain on mutual funds (39.31) - -
Liabilties no longer required written back (95.16) ( 96.71) ( 55.00)
Gain on termination of lease (10.84) (7.96) (5.55)
Fair value gain on call option – subsidiary (52.16) - -
Unwinding of interest on financial assets carried at amortised cost (28.23) - ( 11.32)
Operating profit / (loss) before working capital changes 1 ,264.60 818.18 ( 300.01)
Working capital adjustments :
Decrease / (Increase) in other financial assets 216.34 ( 520.42) ( 534.80)
Increase in other assets ( 723.34) ( 319.12) ( 410.90)
Increase in inventories ( 6,613.26) ( 5,959.04) ( 2,291.94)
Decrease/(Increase) in loans 0 .39 11.68 (2.99)
(Increase)/Decrease in trade receivables (32.29) ( 17.07) 37.86
(Decrease)/Increase in other financial liabilities ( 547.42) ( 320.50) 2,025.35
Increase/(Decrease) in provisions 1 .35 15.21 ( 253.92)
(Decrease) / Increase in gold on loan ( 559.08) 2,212.19 1,383.94
(Decrease) / Increase in trade payables ( 424.98) 1,480.43 50.31
Increase in other current liabilities 840.55 810.43 573.70
Cash (used in) / generated from operations (6,577.14) ( 1,788.03) 276.61
Income tax paid (net) (81.14) ( 23.61) (5.27)
Net cash (used in) / generated from operating activities (A) (6,658.28) ( 1,811.64) 271.34
B. Cash flows from investing activities
Acquisition of property, plant and equipment (including capital work-in-progress and
( 1,630.88) ( 989.08) ( 900.74)
capital advances)
Proceeds from sale of property, plant and equipment 7 .80 172.34 189.54
Acquisition of intangible assets (39.03)
Payment for acquisition of associate ( 105.00) - -
Investment in fixed deposits ( 6,117.20) ( 3,276.26) ( 1,394.11)
Redemption of fixed deposits 7 ,141.32 - -
Investment of mutual funds ( 3,395.00) - -
Redemption of mutual funds 2 ,925.96 - -
Interest received on fixed deposits 369.70 276.52 57.01
Net cash (used in) investing activities (B) ( 842.33) ( 3,816.48) ( 2,048.30)
C. Cash flows from financing activities
Proceeds from issue of equity shares (Refer note b(v) below) 1 ,092.97 - 90.20
Proceeds from issue of preference shares (Refer note b(iv) below) 5 ,978.39 5,877.53 756.99
Proceeds from borrowings (Refer note b (i) below) 8 ,254.26 4,393.28 2,125.69
Repayment of borrowings (Refer note b(i) below) ( 5,272.34) ( 2,373.20) ( 65.01)
Settlement of cash settled ESOP liability - ( 117.96) -
Interest paid (Refer note b(i) below) ( 1,526.95) ( 1,056.65) ( 434.10)
Repayment of lease liabilities (Refer note b(iii) below) ( 1,129.32) ( 774.53) ( 512.93)
Net cash generated from financing activities (C) 7 ,397.01 5 ,948.47 1 ,960.84
Net (decrease)/increase in cash and cash equivalents (A+B+C) ( 103.60) 320.35 183.88
Cash and cash equivalents at the beginning of the year 591.35 271.00 87.12
Cash and cash equivalents at the end of the year (Note no. 15) 487.75 591.35 271.00
Notes:
(a) Above Cash Flow Statement has been prepared under indirect method in accordance with the Indian Accounting Standard (Ind AS) 7 on "Statement of Cash Flows".
324BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure IV- Restated Statement of Cash Flows
(All amounts are in INR million unless otherwise stated)
(b) Reconciliation of movements in liabilities arising from financing activities:
Non cash changes
Fair value Finance cost Cash
Particulars 1 April 2022 31 March 2023
changes / accrued during Additions (Net) flows
Adjustments the year
i) Borrowings (including interest) 216.51 - 4 34.10 - 1 ,626.58 2 ,277.19
ii) Preference shares classified as financial liability 18,280.42 ( 18,280.42) - - - -
iii) Lease liabilities 1 ,945.75 2,085.50 2 10.99 - ( 512.93) 3 ,729.31
Iv) Issue of Preference shares - - - - 7 56.99 -
v) Issue of Equity shares - - - - 9 0.20 -
Non cash changes
Fair value Finance cost Cash
Particulars 1 April 2023 31 March 2024
changes / accrued during Additions (Net) flows
Adjustments the year
i) Borrowings (including interest) 2 ,277.19 - 1 ,056.65 - 9 63.43 4 ,297.27
ii) Preference shares classified as financial liability - - - - - -
iii) Lease liabilities 3 ,729.31 - 3 05.30 1 ,629.16 ( 774.53) 4 ,889.24
Iv) Issue of Preference shares - - - 5 ,877.53 -
v) Issue of Equity shares - - - - -
Non cash changes
Fair value Finance cost Cash
Particulars 1 April 2024 31 March 2025
changes / accrued during Additions (Net) flows
Adjustments the year
i) Borrowings (including interest) 4 ,297.27 6 .99 1 ,526.95 - 1 ,454.97 7 ,286.18
ii) Preference shares classified as financial liability - - - - - -
iii) Lease liabilities 4 ,889.24 (3.88) 5 09.36 3 ,731.09 ( 1,129.32) 7 ,996.49
iv) Issue of Preference shares - - - - 5 ,978.39 -
v) Issue of Equity shares - - - - 1 ,092.97 -
TheaboveStatementshouldbereadwiththeAnnexureV-MaterialAccountingPoliciesandotherexplanatoryNotestoRestatedFinancialInformation,AnnexureVI-
Statements of Adjustments to Restated Financial Information and Annexure VII - Notes to the Restated Financial Information.
As per our report of even date
For M S K A & Associates For and on behalf of Board of directors of
Chartered Accountants BlueStone Jewellery and Lifestyle Limited
Firm registration number: 105047W
Ankush Agrawal Gaurav Singh Kushwaha Sameer Dilip Nath
Partner Managing Director & CEO Director
Membership No: 159694 DIN No: 01674879 DIN No: 07551506
Place: Mumbai Place: Bangalore Place: New York
Date: 16 July 2025 Date: 16 July 2025 Date: 16 July 2025
Rumit Dugar
Chief Financial Officer
Place: Mumbai
Date: 16 July 2025
325BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
1. General information
BlueStoneJewelleryandLifestyleLimited(formerlyknownasBlueStoneJewelleryandLifestylePrivateLimited)('theCompany'orthe
"HoldingCompany"),andEtherealHousePrivateLimited("itssubsidiary")(collectively,the"Group")is engagedindesign,manufacture,
trading and sale of fine jewellery.
RedefineFashionPrivateLimited("theAssociate")isprimarilyengagedinthebusinessofprovidingdesigning,manufacturing,marketing
and selling footwear and accessories through D2C, B2B, B2C, including e- commerce.
BlueStoneJewelleryandLifestyleLimitedisapubliclimitedcompanyhavingitsregisteredofficeinBangalore,India. TheCompanycarries
on its business under the brand name of "BlueStone".
The Company was duly converted to a public limited company i.e., BlueStone Jewellery and Lifestyle Limited from a private limited
company i.e., BlueStone Jewellery and LifestylePrivate Limited w.e.f.08November2024andaccordinglythe corporateidentification
number (CIN) was changed to U72900KA2011PLC059678.
TheRestatedfinancialstatementscomprisethefinancialstatementsoftheHoldingCompany,itsSubsidiaryandAssociateasatandfor
theyearended31March2025andthefinancialstatementsoftheHoldingCompanyasatandfortheyearended31March2024and31
March 2023.
The RestatedFinancialInformationfortheyearended31March2025,31March 2024and31March 2023were approvedforissuein
accordance with resolution of the Board of Directors on 16 July 2025.
2. Material accounting policies
2.1 Basis of preparation and statement of compliance:
TheRestatedFinancialInformationincludestheRestatedConsolidatedStatementofAssetsandLiabilitiesoftheGroupasat31March
2025,theRestatedConsolidatedStatementofProfitandLoss(includingOtherComprehensiveIncome)whichincludestheGroup’sshare
oflossinitsassociate,theRestatedConsolidatedStatementofCashFlows,theRestatedConsolidatedStatementofChangesinEquity
forthe yearended31March2025andMaterialAccountingPoliciesandotherexplanatoryinformation,preparedunderIndianAccounting
Standards(‘IndAS’)notifiedunderSection133oftheCompaniesAct,2013(‘theAct’)andotherrelevantprovisionsoftheActasamended
fromtimetotime("theRestatedConsolidatedFinancialInformation");theRestatedStandaloneStatementofAssetsandLiabilitiesofthe
Companyasat31March2024and31March2023,theRestatedStandaloneStatementofProfitandLoss(includingOtherComprehensive
Income),theRestatedStandaloneStatementofCashFlows,theRestatedStandaloneStatementofChangesinEquityfortheyearended
31March2024and31March2023andMaterialAccountingPoliciesandotherexplanatoryinformation,preparedunderIndASnotified
underSection133oftheActandotherrelevantprovisionsoftheActasamendedfromtimetotime("theRestatedStandaloneFinancial
Information").Notably,theCompanydidnothaveanysubsidiaries,associates,orjointventuresfortheyearsended31March2024and31
March 2023.
RestatedConsolidatedFinancialInformationandRestatedStandaloneFinancialInformationarecollectivelyreferredtoasthe“Restated
Financial Information".
TheseRestatedFinancialInformationhavebeenpreparedbytheManagementoftheCompanyforthepurposeofinclusioninthe Red
HerringProspectus(‘RHP’)tobefiledbytheCompanywithSecuritiesandExchangeBoardofIndia(‘SEBI’),NationalStockExchangeof
IndiaLimited,BSELimitedandRegistarofCompanies(ROC)inconnectionwiththeproposedInitialPublicOffering(‘IPO’)ofitsequity
shares.
These Restated Financial Information have been prepared by the Company to comply in all material respects with the requirements of:
i. Section 26 of Part I of Chapter III of the Companies Act, 2013 as amended ("the Act").
ii The Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as amended (“ICDR
Regulations”) ; and
iiiTheGuidanceNoteonReportsinCompany Prospectuses(Revised 2019)issued bythe Instituteof CharteredAccountantsofIndia
(ICAI), as amended (the “Guidance Note”).
326BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
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Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
These Restated Financial Information have been compiled from:
a)theauditedConsolidatedFinancialStatementsoftheGroupanditsassoicateasofandfortheyearended31March2025preparedin
accordance with the Indian Accounting Standards (referred to as “Ind AS”), as prescribed under Section 133 of the Act read with
Companies(IndianAccountingStandards)Rules2015,asamended,andotheraccountingprinciplesgenerallyacceptedinIndia,which
have been approved by the Board of Directors at their meeting held on 24 April 2025.
b)theauditedFinancialStatementsoftheCompanyasofandfortheyearended31March2024preparedinaccordancewiththeIndian
AccountingStandards(referredto as“Ind AS”),as prescribed under Section 133 ofthe Act read with Companies (Indian Accounting
Standards)Rules2015,asamended,andotheraccountingprinciplesgenerallyacceptedinIndia,whichhavebeenapprovedbytheBoard
of Directors at their meeting held on 17 May, 2024.
c)theauditedFinancialStatementsoftheCompanyasofandfortheyearended31March2023preparedinaccordancewiththeIndian
AccountingStandards(referredto as“Ind AS”),as prescribed under Section 133 ofthe Act read with Companies (Indian Accounting
Standards)Rules2015,asamended,andotheraccountingprinciplesgenerallyacceptedinIndia,whichhavebeenapprovedbytheBoard
of Directors at their meeting held on 30 September, 2023.
TheseRestatedFinancialInformationdonotreflecttheeffectsofeventsthatoccurredsubsequenttotherespectivedatesofauditor’s
reports on the audited financial statements mentioned above.
TheRestatedFinancialInformationhasbeenpreparedsoastocontaininformation/disclosuresandincorporateadjustmentsifany,set
out below in accordance with the ICDR Regulations:
a) have been prepared after incorporating adjustments for the changes in accounting policies, material errors, if any, and
regrouping/reclassifications retrospectively in the years ended 31 March 2024 and 31 March 2023 to reflect the same accounting
treatment as per the accounting policies and grouping/classifications followed as at and for the year ended 31 March 2025, and
b) do not require any adjustment for qualification as there are no qualifications in the underlying audit reports.
The Group has prepared the Restated Financial Information on the assumption that it will continue to operate as a going concern.
Functional and presentation currency
ItemsincludedintheRestatedFinancialInformationoftheGrouparemeasuredusingthecurrencyoftheprimaryeconomicenvironment
inwhichtheGroupoperates(i.e.the“functionalcurrency”).TheRestatedFinancialInformationarepresentedinIndianRupee("Rs"or
"INR"), which is Group's functional and presentation currency and is rounded-off to the nearest million except when otherwise indicated.
Basis of Measurement
TheseRestatedFinancialInformationhavebeenpreparedonanaccrualbasisunderthehistoricalcostconventionexceptforthefollowing
items:
a) Certain financial assets and liabilities that are measured at fair value.
b) Share based payments that are measured at fair value.
c) Net defined benefit liability that are measured at fair value of present value of defined benefit obligations.
d) Right of use assets and lease liabilities are measured at fair value as per IND AS 116
e) Security deposits are measured at fair value as per IND AS 109
f) Derivative instruments in designated hedge accounting relationship
g) Call Option
Historicalcostisgenerallybasedonthefairvalueoftheconsiderationgiveninexchangeforgoodsandservices.Fairvalueisthepricethat
wouldbereceivedtosellanassetorpaidtotransferaliabilityinanorderlytransactionbetweenmarketparticipantsatthemeasurement
date.
327BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
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Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
Going Concern
TheGroupanditsassociatehasincurredalossofRs.2,218.37millionfortheyearended31March2025andhasaccumulatedlossesof
Rs. 24,583.31 million as at 31 March 2025.
Notwithstandingtheabove,theGroup’snetcurrentassetsexceeditsnetcurrentliabilitiesbyRs.4,286.32millionasat31March2025.
Duringtheyearended31March2025,theGrouphasraisedcompulsorilyconvertiblepreferenceshares("CCPS")foraconsiderationofRs.
7,091.46million to meet its longand short-term objectives.Further, theManagement hasassessed ithassuccessfullyable togrow
revenue from the existing stores over the years with significant new stores additions which has resulted in improved margins and
increasedrevenue,whichitexpectstocontinueinnearfuture.Further,regulatoryapprovalonitsdraftredherringprospectusforitsIPO
andstrategicexpansionplanswhichwouldleadtoincreasedrevenueoverthecomingyears, provideabasisfortheGrouptoprepareits
financial statements on a going concern basis.
Use of estimates, assumptions and judgements
ThepreparationofRestatedFinancialInformationinconformitywithIndASrequiresmanagementtomakejudgements,estimatesand
assumptionsthataffecttheapplicationofaccountingpoliciesandthereportedamountofassetsandliabilities,revenuesandexpenses
anddisclosureofcontingentliabilities.Suchestimates,assumptionsandjudgementarebasedonmanagement’sevaluationofrelevant
facts and circumstances as on the date of financial statements. The actual result may differ from these estimates.
Estimates and assumptions are reviewed on a periodic basis. Revisions to accounting estimates are recognised prospectively.
Informationaboutassumptionsandestimationuncertaintiesthathavesignificantriskofresultinginamaterialadjustmentintheyears
ended 31 March 2025, 31 March 2024 and 31 March 2023 is included in the following notes:
a) Estimation of current tax / deferred tax expenses and payable- Point 2.13 of Material Accounting Policies
b) Estimation of defined benefit obligation- Point 2.9 of Material Accounting Policies
c) Estimation of useful lives, residual values of property, plant & equipment - Point 2.2 of Material Accounting Policies
d) Fair value measurement of financial instruments - Point 2.12 of Material Accounting Policies
e) Leases - Whether an arrangement contains a lease - Point 2.5 of Material Accounting Policies
f) Fair value of employee stock option plans - Point 2.10 of Material Accounting Policies
g) Impairment testing of property, plant & equipment and Right-to-use assets - Point 2.4 of Material Accounting Policies
h) Estimation of fair value of call option - refer note 53
i) Derivative instruments in designated hedge accounting relationship - Point 2.12 of Material Accounting Policies
Measurement of fair values
AnumberoftheGroupaccountingpoliciesanddisclosuresrequirethemeasurementoffairvalues,forbothfinancialandnon-financial
assetsandliabilities.Fairvaluesarecategorisedintodifferentlevelsinafairvaluehierarchybasedontheinputsusedinthevaluation
techniques as follows:
• Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.
•Level2:inputsotherthanquotedpricesincludedinLevel1thatareobservablefortheassetorliability,eitherdirectly(i.e.asprices)or
indirectly (i.e. derived from prices).
• Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).
Whenmeasuringthefairvalueofanassetoraliability,theGroup usesobservablemarketdataasfaraspossible.Iftheinputsusedto
measurethefairvalueofassetsorliabilityfallintodifferentlevelsoffairvaluehierarchy,thenthefairvaluemeasurementiscategorisedin
its entirety in the same level of the fair value hierarchy as the lowest level input that is significant to the entire measurement.
TheGrouprecognisestransfersbetweenlevelsofthefairvaluehierarchyattheendofthereportingperiodduringwhichthechangehas
occurred.
328BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
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Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
Current versus non-current classification
The Group presents assets and liabilities in the Balance Sheet based on current/ non-current classification:
An asset is treated as current when it is:
- Expected to be realised or intended to be sold or consumed in normal operating cycle;
- Held primarily for the purpose of trading;
- Expected to be realised within twelve months after the reporting period; or
-Cashorcashequivalentunlessrestrictedfrombeingexchangedorusedtosettlealiabilityforatleasttwelvemonthsafterthereporting
period.
All other assets are classified as non-current.
A liability is current when:
- it is expected to be settled in normal operating cycle;
- it is held primarily for the purpose of trading;
- it is due to be settled within twelve months after the reporting period; or
- there is no unconditional right to defer the settlement of the liability for at least twelve months after the reporting period.
The Company classifies all other liabilities as non-current.
Theoperatingcycleisthetimebetweentheacquisitionofassetsforprocessingandtheirrealisationincashandcashequivalents.The
Group has identified twelve months as its operating cycle.
Principles of Consolidation
TheRestatedFinancialInformationcomprisesoffinancialinformationoftheGroupanditsassociatefortheyearended31March2025.
The Company has made investment in the Subsidiary w.e.f. 06 January 2025 and associate w.e.f 11 November 2024.
TheRestatedFinancialInformationofallentitiesusedforthepurposeofconsolidationaredrawnuptosamereportingdateasthatofthe
Company, i.e., year ended 31 March 2025.
Subsidiary
Subsidiary is an entity controlled by the Holding company. Control exists when the Holding company is exposed to or has rights, to
variablereturnsfromitsinvolvementwiththeentity,andhastheabilitytoaffectthosereturnsthroughpowerovertheentity.Inassessing
control,potentialvotingrightsareconsideredonlyiftherightsaresubstantive.Uponlossofcontrol,theGroupderecognisestheassets
andliabilitiesofthesubsidiary,derecognisesanynon-controllinginterests,derecognizesthecumulativetranslationdifferencerecorded
inequity,recognizesthefairvalueoftheconsi derationreceivedrelatedtothesubsidiary.Anysurplusordeficitarisingonthelossof
control is recognized in the Consolidated Statement of Profit and Loss.
Associate
Where theGroup hasthepowerto participatein (but not control) thefinancial and operatingpolicy decisions of anotherentity,it is
classified as an associate.
Investment in associate are accounted for using the equity method of accounting. Under the equity method of accounting, the
investmentsareinitiallyrecognisedatcostandadjustedthereaftertorecognisetheGroup’sshareofthepost-acquisitionprofitsorlosses
oftheinvesteeinstatementofconsolidatedprofitandloss,andtheGroup’sshareofothercomprehensiveincomeoftheinvesteeinother
comprehensiveincome.Dividendsreceivedorreceivablefromassociates arerecognisedasareductioninthecarryingamountofthe
investment.WhentheGroup’sshareoflossesinanequity-accountedinvestmentequalsorexceedsitsinterestintheentity,includingany
otherunsecuredlong-termreceivables,theGroupdoesnotrecognisefurtherlosses,unlessithasincurredobligationsormadepayments
on behalf of the other entity.
Consolidation procedure
TheRestatedFinancialInformationoftheGrouphasbeencombinedonaline-by-linebasisbyaddingassets,liabilities,income,expense
andcashflows.Intra-groupbalancesandtransactions,andanyunrealizedincomeandexpensesarisingfromintra-grouptransactions,
areeliminatedinfullwhilepreparingtheRestatedFinancialInformation.Thecarryingamountoftheparent’sinvestmentinsubsidiaryand
theparent’sportionofequityofsubsidiaryhasbeeneliminated.Theaccountingpoliciesofsubsidiaryhavebeenharmonisedtoensure
consistency with the policies adopted by the Holding Company.
329BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
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Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
Non-controlling interests
TheGrouphasthechoice,onatransactionbytransactionbasis,toinitiallyrecogniseanynon-controllinginterestintheacquireewhichis
apresentownershipinterestandentitlesitsholderstoaproportionateshareoftheentity'snetassetsintheeventofliquidationateither
acquisitiondatefairvalueor,atthepresentownershipinstruments'proportionateshareintherecognisedamountsoftheacquiree's
identifiablenetassets.Othercomponentsofnon-controllinginterestsuchasoutstandingshareoptionsaregenerallymeasuredatfair
value. The Group has not elected to take the option to use fair value in acquisitions completed to date.
The total comprehensive income of non-wholly owned subsidiaries is attributed to owners of the parent and to the non-controlling
interests in proportion to their relative ownership interests.
The subsidiary company which is included in the consolidation and the Company’s holdings therein is as under:
Name of the Company Country of Ownership interest 31
incorporation March 2025*
Ethereal House Private Limited India 75.51%
The associate company which is included in the consolidation and the Company’s holdings therein is as under:
Name of the Company Country of Ownership interest 31
incorporation March 2025*
Redefine Fashion Private Limited India 51.19%
* On diluted basis
viii) Business combinations and goodwill
Businesscombinationsareaccountedforusingtheacquisitionmethod.Thecostofanacquisitionismeasuredastheaggregateofthe
considerationtransferredmeasuredatacquisitiondatefairvalueandtheamountofanynon-controllinginterestsintheacquiree.For
eachbusinesscombination,theGroupelectswhethertomeasurethe non controlling interestsin theacquireeatfairvalueoratthe
proportionateshareoftheacquiree’sidentifiablenetassets.Acquisition-relatedcostsareexpensedasincurred.Attheacquisitiondate,
theidentifiable assets acquired andthe liabilitiesassumed are recognised attheir acquisition date fairvalues. Forthis purpose, the
liabilitiesassumedincludecontingentliabilitiesrepresentingpresentobligation andthey aremeasuredattheiracquisitionfairvalues
irrespective of the fact that outflow of resources embodying economic benefits is not probable.
Theinterestofnon-controllingshareholdersisinitiallymeasuredeitheratfairvalueoratthenon-controllinginterests’proportionateshare
of the acquiree’s identifiable net assets. The choice of measurement is made on an acquisition-by acquisition basis. Subsequent to
acquisition,thecarryingamountofnon-controllinginterestsistheamountofthoseinterestsatinitialrecognitionplusthenon-controlling
interests’ share of subsequent changes in equity of subsidiaries.
Businesscombinationsarisingfromtransferofinterestsinentitiesthatareunderthecommoncontrolareaccountedathistoricalcost.
Thedifferencebetweenanyconsiderationgivenandtheaggregatehistoricalcarryingamountsofassetsandliabilitiesoftheacquired
entitiesarerecordedinshareholders’equity.Goodwillisinitiallymeasuredatcost,beingtheexcessoftheaggregateoftheconsideration
transferred and the amount recognised for non controlling interests, and any previous interest held, over the net identifiable assets
acquired and liabilities assumed. After initial recognition, goodwill is measured at cost less any accumulated impairment losses.
2.2 Property, plant and equipment (PPE) and depreciation
ThecostofanyitemofPPEshallberecognisedasanassetonlyifitisprobablethatfutureeconomicbenefitassociatedwiththeitemwill
flow to the group and the cost of the item can be measured reliably.
Items of Property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses, if any.
The cost of an itemof property,plant and equipment comprises itspurchase price/ acquisition cost, netof anytrade discountsand
rebates,anyimportdutiesandothertaxes(otherthanthosesubsequentlyrecoverablefromthetaxauthorities),anydirectlyattributable
expenditure on making the asset ready for its intended use, other incidental expenses and interest on borrowings attributable to
acquisition of qualifying property, plant and equipment up to the date the asset is ready for its intended use.
330BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
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Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
Subsequentexpenditureonproperty,plantandequipmentafteritspurchase/completioniscapitalizedonlyifsuchexpenditureresultsin
an increase in the future benefits from such asset beyond its previously assessed standard of performance.
Advancepaidtowardsacquisitionoffixedassetsoutstandingateachbalancesheetdateisdisclosedascapitaladvancesundernon-
current assets.
Anygainorlossondisposalofanitemofproperty,plantandequipmentisrecognizedintheConsolidatedstatementofprofitorloss.
Capital work-in-progress comprises the cost of assets that are not ready for their intended use at the balance sheet date.
Whensignificantpartsofplantandequipmentarerequiredtobereplacedatintervals,theGroupdepreciatesthemseparatelybasedon
their specific useful lives. Repairs and maintenance costs are recognised in the statement of profit and loss as incurred.
TheGroupidentifiesanddeterminescostofeachcomponent/partofproperty,plantandequipmentseparately,ifthecomponent/part
hasacostwhichissignificanttothetotalcostoftheproperty,plantandequipmentandhasusefullifethatismateriallydifferentfromthat
oftheremainingasset.Leaseholdimprovementsareamortizedovertheestimatedusefullifeoftheassetortheleaseperiodwhicheveris
less.
Anitemofproperty,plantandequipmentandanysignificantpartinitiallyrecognisedisderecognisedupondisposalorwhennofuture
economicbenefitsareexpectedfromitsuseordisposal.Gainsorlossesarisingfromde-recognitionofProperty,plantandequipment are
measured as the difference between the net disposal proceeds and the carrying amount of Property. plant and equipment and are
recognized in the statement of profit and loss when the Property, plant and equipment is derecognized.
Depreciation methods, estimated useful lives and residual value
Depreciation is calculated using the straight line method to allocate their cost over the useful lives of assets which is as follows:
Asset category Management estimate of useful life Useful life as per Schedule II
Leasehold improvements 5 years 5 to 10 years
Display items 2 years 2 years
Plant and machinery 15 years 10 to 15 years
Furniture and fixtures 10 years 10 years
Office equipments 5 years 5 years
Computers 3 years 3 years
Vehicles 5 years 8 years
Depreciation for assets purchased / sold during the period is proportionally charged.
Theresidualvalue,usefullifeandthemethodsofdepreciationofproperty,plantandequipmentarereviewedateachfinancialyearand
adjustedprospectively,ifappropriate.Basedontechnicalevaluationandconsequentadvice,themanagementbelievesthatitsestimate
ofusefullifeasgivenabovebestrepresenttheperiodoverwhichmanagementexpectstousetheseassets.Changesintheexpected
usefullife ortheexpectedpattern of consumptionof futureeconomic benefitsembodied inthe assetsareconsideredto modifythe
amortization period or method as appropriate, and are treated as changes in accounting estimates.
2.3 Other intangible assets and amortization
a)Intangibleassetsacquiredseparatelyaremeasuredoninitialrecognitionatcost.Subsequentexpenditureiscapitalisedonlywhenit
increasesthefutureeconomicbenefitsattributabletotheassetwillflowtotheCompanyandthecostofassetcanbemeasuredreliably.
All other expenditure is recognised in profit or loss as incurred.
Intangibleassetsaresubsequentlystatedatcostlessaccumulatedamortisationandimpairment.Intangibleassetsareamortisedover
their respective estimated useful lives on a straight line basis, from the date that they are available for use.
331BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
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Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
b) Internally generated assets
Expenditure on research activities are recognised in the statement of profit and loss as incurred.
Development expenditure is capitalised as part of the cost of the resultingintangible asset only if the expenditure can bemeasured
realibly,theproductorprocessistechnicallyandcommerciallyfeasible,futureeconomicbenefitsareprobable,andtheGroupintendsto
and has sufficient resources to complete development and to use or sell the assets. Otherwise, it is recognised in profit or loss as
incurred. Subsequent to initial recognition, the asset is measured at cost less accumulated amortization and any accumulated
impairment losses.
c) Amortization
Amortizationiscalculatedtowriteoffthecostofintangibleassetlesstheirestimatedresidualvaluesovertheirestimatedlivesusingthe
straight-line method, and is included in depreciation and amortisation in statement of profit and loss.
Asset Useful life
Application software 3 years
Trade marks are not amortised .
2.4 Impairment of non-financial assets
Assessmentisdoneateachbalancesheetdateastowhetherthereisanyindicationthatanassetmaybeimpaired.Ifanysuchindication
exists,anestimateoftherecoverableamountoftheasset/cashgeneratingunitismade.Recoverableamountishigherofanasset’sor
cashgeneratingunit’snetsellingpriceanditsvalueinuse.Valueinuseisthepresentvalueofestimatedfuturecashflowsexpectedto
arisefromthecontinuinguseofanassetandfromitsdisposalattheendofitsusefullife.Forthepurposeofassessingimpairment,the
recoverableamountisdeterminedforanindividualasset,unlesstheassetdoesnotgeneratecashinflowsthatarelargelyindependentof
thosefromotherassetsorgroupofassets.Thesmallestidentifiablegroupofassetsthatgeneratescashinflowsfromcontinuingusethat
arelargelyindependentofthecashinflowsfromotherassetsorgroupsofassets,isconsideredasacashgeneratingunit(CGU).Anasset
orCGU whose carryingvalue exceedsitsrecoverable amountisconsideredimpaired andis writtendown toits recoverableamount.
Assessmentisalsodoneateachbalancesheetforpossiblereversalofanimpairmentlossrecognizedforanasset,inprioraccounting
periods.
2.5 Leases
The Group lease asset classes primarily consist of leases forcertain storesfacilities undernon-cancellable lease arrangements. The
Group evaluates if an arrangement qualifies to be a lease as per the requirements of Ind AS 116. Identification of a lease requires
significant judgment. The Company uses significant judgement in assessing the lease term (including anticipated renewals) and the
applicable discount rate.
TheGroupassesseswhetheracontractcontainsalease,atinceptionofacontract.Acontractis,orcontains,aleaseifthecontract
conveystherighttocontroltheuseofanidentifiedassetforaperiodoftimeinexchangeforconsideration.Toassesswhetheracontract
conveystherighttocontroltheuseofanidentifiedasset,theGroupassesseswhether:(i)thecontractinvolvestheuseofanidentified
asset(ii)theGrouphassubstantiallyalloftheeconomicbenefitsfromuseoftheassetthroughtheperiodoftheleaseand(iii)theGroup
has the right to direct the use of the asset.
At the date of commencement of the lease, the Group recognizes a right-of-use (ROU) asset and a corresponding lease liability for all lease
arrangementsinwhichitisalessee,exceptforleaseswithatermof12monthsorless(short-termleases).Fortheseshort-termleases,
the Group recognizes the lease payments as an operating expense on a straight-line basis over the term of the lease.
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TheGroupappliestheshort-termleaserecognitionexemptiontoitsshort-termleases(i.e.,thoseleasesthathavealeasetermof12
months or less from the commencement date and do not contain a purchase option).
Leasepaymentsonshort-termleasesandleasesoflow-valueassetsarerecognisedasexpenseonastraight-linebasisoverthelease
term.
Certainleasearrangementsincludestheoptionstoextendorterminatetheleasebeforetheendoftheleaseterm.ROUassetsandlease
liabilitiesincludestheseoptionswhenitisreasonablycertainthattheywillbeexercised.TheROUassetsareinitiallyrecognizedatcost,
whichcomprisestheinitialamountoftheleaseliabilityadjustedforanyleasepaymentsmadeatorpriortothecommencementdateof
theleaseplusanyinitialdirectcostslessanyleaseincentives.Theyaresubsequentlymeasuredatcostlessaccumulateddepreciation
and impairment losses.
ROUassetsaredepreciatedfromthecommencementdateonastraight-linebasisovertheshorteroftheleasetermandusefullifeofthe
underlyingasset.ROUassetsareevaluatedforrecoverabilitywhenevereventsorchangesincircumstancesindicatethattheircarrying
amountsmaynotberecoverable.Forthepurposeofassessingimpairment,assetsaregroupedatthelowestlevelsforwhichthereare
separately identifiable cash inflows which are largely independent of the cash inflows from other assets or group of assets (cash-
generatingunits).Non-financialassetsthatsufferedanimpairmentarereviewedforpossiblereversaloftheimpairmentattheendofeach
reporting period.
The lease liability is initially measured at amortized cost at the present value of the future lease payments. The lease payments are
discountedusingtheincrementalborrowingrate.Leaseliabilitiesarere-measuredwithacorrespondingadjustmenttotherelatedROU
asset if the Company changes its assessment of whether it will exercise an extension or a termination option.
LeaseliabilityandROUassetshavebeenseparatelypresentedintheBalanceSheetandleasepaymentshavebeenclassifiedasfinancing
cash flows.
2.6 Inventories
Inventories(otherthanquantitiesofgoldforwhichthepriceisyettobedeterminedwiththesuppliers(Unfixedgold)orwherehedge
contractshavebeenenteredintoforquantitiesofgoldandaccountedforasfairvaluehedge)arestatedatthelowerofcostandnet
realisable value. Cost is determined as follows:
a) Raw materials are valued at weighted average except Solitaires which is valued on specific identification basis.
b) Work-in-progress and finished goods (other than gold) are valued at weighted average cost of production.
c) Gold is valued on First-in-First-out basis.
Costcomprisesallcostsofpurchaseincludingdutiesandtaxes(otherthanthosesubsequentlyrecoverablebytheCompany),freight
inwardsandotherexpendituredirectlyattributabletoacquisition.Workinprogressandandfinishedgoodsincludeappropriateproportion
of overheads.
Unfixed gold is valued at the provisional gold price prevailing on the period closing date.
Netrealisablevaluerepresentstheestimatedsellingpriceforinventorieslessestimatedcostsofcompletionandcostsnecessaryto
make the sale.
2.7 Foreign currency transactions
TransactionsinforeigncurrenciesenteredintobytheGroupareaccountedattheexchangeratesprevailingonthedateofthetransaction
or at rates that closely approximate the rate at the date of the transaction.
Asatthereportingdate,foreigncurrencymonetaryitemsaretranslatedusingtheclosingrateandnon-monetaryitemsthataremeasured
in terms of historical cost in a foreign currency are translated using the exchange rate at the date of the transaction.
Exchangegainsandlossesarisingonthesettlementofmonetaryitemsorontranslatingmonetaryitemsatratesdifferentfromthoseat
whichtheyweretranslatedoninitialrecognitionduringtheperiodorinpreviousfinancialstatementsarerecognisedintheStatementof
Profit or Loss in the year in which they arise.
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2.8 Revenue recognition
(a) Sale of goods: The Group maintains both physical stores and an online platform for business with its customers. The mode of
operationincaseofphysicalstoresincludefranchiseowned&Companyoperatedstores,Companyowned&Companyoperatedstores.
TheGrouprecognizesrevenuewhenthecontrolofgoodsbeingsoldistransferredtothecustomerandwhentherearenolongerany
unfulfilledobligations.Theperformanceobligationsinthecontractsarefulfilledbasedonvariouscustomertermsincludingatthetimeof
delivery of goods or upon dispatch based on various distribution channels.
TheGroupactsastheprincipalinitsrevenuearrangementsandthefranchiseesqualifyasagents,sinceittypicallycontrolsthegoodsor
services before transferring them to the customer.
Revenue is measured based on the transaction price, which is the consideration, net of customer incentives, discounts, variable
considerations,paymentsmadetocustomers,rightofreturnandothersimilarcharges,asspecifiedinthecontractwiththecustomer.
Additionally, revenue excludes taxes collected from customers, which are subsequently remitted to governmental authorities.
Forcontractsthatpermitthecustomertoreturnanitem,revenueisrecognisedtotheextentthatishighlyprobablethatasignificant
reversal in the amount of cumulative revenue recognised will not occur.
Therefore,theamountofrevenuerecognisedisadjustedforexpectedreturns,whichareestimatedbasedonthehistoricaldata.Inthese
circumstances,arefundliabilityandarighttorecoverreturnedgoodsassetsarerecognised.Therighttorecoverreturnedgoodsassetis
measured afterreducing theaverage grossmargin fromthe estimated refund liability.The refund liability isincluded in othercurrent
liabilities(note25)andrighttorecoverreturnedgoodsisincludedinothercurrentassets(note10).TheGroupreviewsitsestimateof
expected returns at each reporting date and updates the amounts of the assets and liability accordingly.
Interest income is recognized on a time proportion basis, taking into account the amount outstanding and the rate applicable.
(b) Gift vouchers: The amount collected on sale of a gift voucher is recognized as a liability and transferred to revenue (sales) on
redemption by the customers or is transferred to other income on expiry as per the policy.
2.9 Employee benefits
(i) Short-term obligations
Liabilitiesforsalaries,includingothermonetaryandnon-monetarybenefitsthatareexpectedtobesettledwhollywithin12monthsafter
theendoftheperiodinwhichtheemployeesrendertherelatedservicearerecognisedinrespectofemployees’servicesuptotheendof
thereportingperiodandaremeasuredattheamountsexpectedtobepaidwhentheliabilitiesaresettled.Theliabilitiesarepresentedas
current employee benefit obligations in the balance sheet.
(ii) Post-employment obligations
The Company operates the following post-employment schemes:
a) defined contribution plans - provident fund
b) defined benefit plans - gratuity plans
a) Defined contribution plans
TheGroupcontributiontoprovidentfundandemployeestateinsuranceschemeareconsideredasdefinedcontributionplansandare
charged as an expense based on the amount of contribution required to be made and when services are rendered by the employees.
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b) Defined benefit plans
Fordefinedbenefitplansintheformofgratuity(unfunded),thecostofprovidingbenefitsisdeterminedusingtheProjectedUnitCredit
method,withactuarialvaluationsbeingcarriedoutateachBalanceSheetdate.Thepresentvalueofthedefinedbenefitobligationis
determined by discounting the estimated future cash outflows by reference to market yields at the end of the reporting period on
governmentbondsthathavetermsapproximatingtothetenoroftherelatedobligation.Theliabilityorassetrecognizedinthebalance
sheetinrespectofgratuityisthepresentvalueofthedefinedbenefitobligationattheendofthereportingperiod.Thenetinterestcostis
calculatedbyapplyingthediscountratetothenetbalanceofthedefinedbenefitobligation.Thiscostisincludedinemployeebenefit
expense in the statement of profit and loss.
Remeasurementsofthenetdefinedliability,comprisingofactuarialgainsandlosses,arerecognisedimmediatelyinthebalancesheet
withacorrespondingdebitorcredittoretainedearningsthroughOtherComprehensiveIncome(OCI)intheperiodinwhichtheyoccur.
Remeasurements are not reclassified to profit or loss in subsequent periods.
Changeinthepresentvalueofthedefinedbenefitobligationresultingfromplanamendmentsorcurtailmentsarerecognisedimmediately
in the profit or loss as past service cost.
(iv) Compensated absences
TheGroupoffersaleaveencashmentpolicyaspartofcompensatedabsences,whichiscategorizedasashort-termbenefit.Employees
become eligible for earned leaves after successfully completing their probation period. Once confirmed, earned leaves accrue on a
monthlybasis.Thecompanyalsoallowsemployeestocarryforwardaspecificnumberofunusedleavedaysfromthepreviousyeartothe
nextanniversarycycle.Leaveencashmentwillbeprovidedtoanemployeeupontheirdeparturefromthecompany,basedonaspecified
numberofunusedleavesfromtheircarried-forwardbalance.Theprovisionforthisbenefitisestimatedandmeasuredonanundiscounted
basis.
Earlierthe Group hasleave encashmentpolicy in theform of compensated absence which is consideredasalong-termbenefitand
accordingly the provision was reocgnised based on actuarial valuation.
2.10 Share based payments
EmployeesoftheHoldingCompanyreceiveremunerationintheformofemployeeoptionplanoftheHoldingCompany(equitysettled
instruments)forrenderingservicesoveradefinedvestingperiod.EquityinstrumentsgrantedtotheemployeesoftheHoldingCompany
aremeasuredbyreferencetothefairvalueoftheinstrumentatthedateofgrant.Theexpenseisrecognisedinthestatementofprofitand
loss with a corresponding increase in equity (stock options outstanding account). The equity instruments generally vest in a graded
manneroverthevestingperiod.Thefairvaluedeterminedatthegrantdateisexpensedoverthevestingperiodoftherespectivetranches
ofsuchgrants(acceleratedamortisation).Attheendofeachperiod,theHoldingCompanyrevisesitsestimatesofthenumberofoptions
thatareexpectedtovestbasedonthenon-marketvestingandserviceconditions.Itrecognisestheimpactoftherevisiontooriginal
estimates,ifany,inthestatementofprofitandloss,withacorrespondingadjustmenttoequity.Thestockoptioncompensationexpense
is determined based on the Group estimate of equity instruments that will eventually vest.
Thecostofthesharebasedpayments isdeterminedbythefairvalueatthedatewhenthegrantismadeusingtheBlack-ScholesModel.
Theexpectedtermofanoptionisestimatedbasedonthevestingtermandcontractuallifeoftheoption.Expectedvolatilityduringthe
expectedtermoftheoptionisbasedonthehistoricalvolatilityofsimilarcompanies.Riskfreeinterestratesarebasedonthegovernment
securities yield in effect at the time of the grant.
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2.11 Consolidation of ESOP Trust and Treasury Shares
The Holding Company has established a private trust "BlueStone Trust" (formerly known as BlueStone Jewellery and Lifestyle Private
LimitedManagementStockTransfertrust)forprovidingshare-basedpaymenttoitsemployees.TheHoldingCompanyusestheTrustasa
vehicle for distributing shares to employees under the Employee Stock Option Scheme. The Trust purchase shares of the Holding
Companyfromthemarket,forgivingsharestoemployees.TheHoldingCompanytreatstheTrustasitsextension,consequently,the
operationsoftheTrustareincludedinthefinancialstatementsoftheGroup.ThesharesheldbytheTrustaretreatedastreasuryshares.
Own equity instruments that are re-acquired (treasury shares) are recognised at cost and deducted from other equity.
TheHoldingCompanyhasgrantedaloantothetrustforacquisitionofitssharesfromthesecondarymarket.TheloantotheTrustis
eliminated against the loan from the Holding Company as appearing in the books of the Trust.
Duringtheyearended31March2025,theTrusthastransferredallofitsholdingstoitsemployeesanditsbeneficiariesandnolonger
possesses any shares in the Company.
2.12 Financial Instruments
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument of another
entity.FinancialinstrumentsarerecognisedintheGroup’sbalancesheetwhentheGroup becomesapartytothecontractualprovisions
of the instrument.
Financialassetsandliabilitiesareinitiallyrecognizedatfairvalue.Transactioncoststhataredirectlyattributabletofinancialassetsand
liabilities[otherthanfinancialassetsandliabilitiesmeasuredatfairvaluethroughprofitandloss(FVTPL)]areaddedtoordeductedfrom
thefairvalueofthefinancialassetsorliabilities,asappropriateoninitialrecognition.Transactioncostsdirectlyattributabletoacquisition
of financial assets or liabilities measured at FVTPL are recognized immediately in the Statement of Profit and Loss.
a) Financial Assets
(i) Initial recognition and measurement
Allfinancialassetsarerecognisedinitiallyatfairvalueplus,inthecaseoffinancialassetsnotrecordedatfairvaluethroughprofitorloss,
transactioncoststhatareattributabletotheacquisitionofthefinancialasset.Tradereceivablesareinitiallymeasuredattransaction
price.
(ii) Classification and Subsequent measurement
For purposes of subsequent measurement, financial assets are classified in three categories:
1. Financial assets carried at amortised cost
Afinancialassetissubsequentlymeasuredatamortizedcostifitisheldwithinabusinessmodelwhoseobjectiveistoholdtheassetin
ordertocollectcontractualcashflowsandthecontractualtermsofthefinancialassetgiveriseonspecifieddatestocashflowsthatare
solely payments of principal and interest on the principal amount outstanding.
2. Financial assets at fair value through other comprehensive income (FVOCI)
Afinancialassetissubsequentlymeasuredatfairvaluethroughothercomprehensiveincomeifitisheldwithinabusinessmodelwhose
objectiveisachievedbybothcollectingcontractualcashflowsandsellingfinancialassetsandthecontractualtermsofthefinancialasset
give rise on specified dates to cash flows that are solely payments of principal and interest on the principal amount outstanding.
3. Financial assets at fair value through profit or loss (FVTPL)
A financial asset which is not classified in any of the above categories are subsequently fair valued through profit or loss.
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(iii) Impairment of financial assets
InaccordancewithIndAS109,theGroupappliesexpectedcreditloss(“ECL”)modelformeasurementandrecognitionofimpairment
loss.TheGroupfollows'simplifiedapproach'forrecognitionofimpairmentlossallowanceonreceivablesandunbilled revenues.The
application of simplified approach does not require the Group to track changes in credit risk. Rather, it recognises impairment loss
allowance based on lifetime ECLs at each reporting date, right from its initial recognition.
Forrecognition of impairment loss on otherfinancial assets and risk exposure, the Groupdetermines thatwhethertherehasbeena
significantincreaseinthecreditrisksinceinitialrecognition.Ifcreditriskhasnotincreasedsignificantly,12-monthECLisusedtoprovide
forimpairmentloss.However,ifcreditriskhasincreasedsignificantly,lifetimeECLisused.Ifinsubsequentperiod,creditqualityofthe
instrumentimprovessuchthatthereisnolongerasignificantincreaseincreditrisksinceinitialrecognition,thentheGrouprevertsto
recognising impairment loss allowance based on 12 month ECL.
LifetimeECLsaretheexpectedcreditlossesresultingfromallpossibledefaulteventsovertheexpectedlifeofafinancialinstrument.The
12-month ECL is a portion of the lifetime ECL which results from default events that are possible within 12-months after the reporting date.
ECL impairment loss allowance (or reversal) is recognised as an income/expense in the statement of profit and loss during the year.
TheGroupgenerallyoperatesonacashandcarrymodelexceptinthecaseoffranchiseepartnerswherethereareadequatecontrolsin
place,andhencetheexpectedcreditlossallowancefortradereceivablesisinsignificant.Theconcentrationofcreditriskisalsolimited
due to the fact that the customer base is large and unrelated.
(iv) Derecognition of financial assets
A financial asset is derecognised only when the Group:
- has transferred the rights to receive cash flows from the financial asset; or
-retainsthecontractualrightstoreceivethecashflowsofthefinancialasset,butassumesacontractualobligationtopaythecashflows
to one or more recipients.
Wheretheentityhastransferredanasset,theGroupevaluateswhetherithastransferredsubstantiallyallrisksandrewardsofownership
ofthefinancialasset.Insuchcases,thefinancialassetisderecognised.Wheretheentityhasnottransferredsubstantiallyallrisksand
rewards of ownership of the financial asset, the financial asset is not derecognised.
Wheretheentityhasneithertransferredafinancialassetnorretainssubstantiallyallrisksandrewardsofownershipofthefinancialasset,
the financial asset is derecognised if the Group has not retained control of the financial asset.
b) Financial liabilities
(i) Initial recognition and measurement
Financialliabilitiesareinitiallymeasuredatfairvalue,netofdirectlyattributabletransactioncosts.Fortradeandotherpayablesmaturing
within one year from the balance sheet date, the carrying amounts approximate fair value due to the short maturity of these instruments.
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(ii) Subsequent measurement
The measurement of financial liabilities depends on their classification, as described below:
i.Financialliabilitiesatfairvaluethroughprofitorloss-Financialliabilitiesatfairvaluethroughprofitorlossincludefinancialliabilities
held for trading and financial liabilities
designated upon initial recognition as fair value through profit or loss. Compulsorily convertible preference shares and optionally
convertibleredeemablepreferencesharesaredesignatedandmeasuredatFVTPLoninitialrecognitioniftheymeetthedefinitionofa
liability as per Ind AS 32.
ii.Financialliabilitiesatamortisedcost(Loansandborrowings)-Afterinitialrecognition,interest-bearingloansandborrowingsare
subsequentlymeasuredatamortisedcostusingtheEIRmethod.Gainsandlossesarerecognisedinprofitorlosswhentheliabilitiesare
derecognised as well as through the EIR amortisation process. Amortised cost is calculated by taking into account any discount or
premiumonacquisitionandfeesorcoststhatareanintegralpartoftheEIR.TheEIRamortisationisincludedasfinancecostsinthe
statement of profit and loss.
(iii) Derecognition
AfinancialliabilityisderecognisedwhentheGroupobligationsaredischargedorcancelledorhaveexpired.Anexchangewithalenderof
debt instruments with substantially different terms is accounted for as an extinguishment of the original financial liability and the
recognitionofanewfinancialliability.Similarly,asubstantialmodificationofthetermsofanexistingfinancialliability(whetherornot
attributable to the financial difficulty of the debtor) is accounted for as an extinguishment of the original financial liability and the
recognition of a new financial liability. The difference between the carrying amount of the financial liability derecognised and the
consideration paid and payable is recognised in the statement of profit and loss.
(c) Offsetting
Financialassetsandfinancialliabilitiesareoffsetandthenetamountpresentedinthebalancesheetwhen,andonlywhen,theGroup
currentlyhasalegallyenforceablerighttosetofftheamountsanditintendseithertosettleonanetbasisortorealisetheassetandsettle
the liability simultaneously.
d) Derivative financial instruments
TheGrouphasadoptedfairvaluehedgeforthederivativecontractsenteredintoanddesignatedderivativecontractsornon-derivative
financialliabilitiesashedginginstrumentstomitigatetheriskofchangeinfairvalueofhedgeditemduetomovementincommodity
prices. Changes in the fair value of hedging instruments and hedged items that are designated and qualify as fair value hedges are
recorded in the Statement of Profit and Loss with an adjustment to the carrying value of the hedged item. Hedge accounting is
discontinuedwhentheGrouprevokesthehedgerelationship,thehedginginstrumentorhedgeditemexpiresorissold,terminated,or
exercised or no longer meets the criteria for hedge accounting.
Groupdesignatesderivativecontractsashedginginstrumentstomitigatetheriskofchangeinfairvalueofhedgeditemi.e.fixedgold
inventoryduetomovementingoldprices.TheGroupalsodesignatedthetradepayablespertainingtogoldtakenonloanfrombanks
(‘unfixed gold’) as a fair value hedge to the corresponding gold inventory purchased on loan.
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2.13 Income tax
Theincometaxexpenseorcreditfortheyearisthetaxpayableonthecurrentyear’staxableincomebasedontheapplicableincometax
rateforeachjurisdictionadjustedbychangesindeferredtaxassetsandliabilitiesattributabletotemporarydifferencesandtounusedtax
losses.
Thecurrentincometaxiscalculatedonthebasisofthetaxratesandthetaxlawsenactedbytheendofthereportingperiod.Management
periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulations is subject to
interpretation.Itestablishesprovisionsormakereversalsofprovisionsmadeinearlieryears,whereappropriate,onthebasisofamounts
expected to be paid to / received from the tax authorities.
Deferred tax is recognized for all the temporary differences arising between the tax bases of assets and liabilities and their carrying
amountsintherestatedfinancialinformation,subjecttotheconsiderationofprudenceinrespectofdeferredtaxassets.Deferredtax
assetsarerecognizedandcarriedforwardonlyifitisprobablethatsufficientfuturetaxableamountswillbeavailableagainstwhichsuch
deferred tax asset can be realised.
Deferredtaxassetsandliabilitiesaremeasuredusingthetaxratesandtaxlawsthathavebeenenactedorsubstantivelyenactedbythe
endofthereportingperiodandareexpectedtoapplywhentherelateddeferredincometaxassetisrealizedorthedeferredincometax
liability is settled.
ThecarryingamountofdeferredtaxassetsarereviewedateachBalanceSheetdateandreducedtotheextentthatitisnolongerprobable
that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilised.
Deferred tax liabilities are not recognised for temporary differences between the carrying amount and tax bases of investments in
subsidiaries, associates and interest in joint arrangements where the company is able to control the timing of the reversal of the
temporary differences and it is probable that the differences will not reverse in the foreseeable future.
Deferred tax assets are not recognised for temporary differences between the carrying amount and tax bases of investments in
subsidiaries,associatesandinterestinjointarrangementswhereitisnotprobablethatthedifferenceswillreverseintheforeseeable
future and taxable profit will not be available against which the temporary difference can be utilised.
Currentanddeferredtaxisrecognisedinprofitorloss,excepttotheextentthatitrelatestoitemsrecognisedinothercomprehensive
income or directly in equity. In this case, the tax is also recognised in other comprehensive income or directly in equity, respectively.
Deferredtaxassetsandliabilitiesareoffsetifalegallyenforceablerightexiststosetoffcurrenttaxassetsandliabilitiesandthedeferred
taxbalancesrelatetothesametaxableauthority.Currenttaxassetsandliabilitiesareoffsetwheretheentityhasalegallyenforceable
right to offset and intends either to settle on a net basis, or to realize the asset and settle the liability simultaneously.
2.14 Provisions
ProvisionsarerecognisedwhentheGrouphasapresentlegalorconstructiveobligationasaresultofpastevents,itisprobablethatan
outflowofresourceswillberequiredtosettletheobligationandtheamountcanbereliablyestimated.Provisionsarenotrecognisedfor
future operating losses.
Wherethereareanumberofsimilarobligations,thelikelihoodthatanoutflowwillberequiredinsettlementisdeterminedbyconsidering
theclassofobligationsasawhole.Aprovisionisrecognisedevenifthelikelihoodofanoutflowwithrespecttoanyoneitemincludedin
the same class of obligations may be small.
Provisionsaremeasuredatthepresentvalueofmanagement’sbestestimateoftheexpenditurerequiredtosettlethepresentobligation
attheendofthereportingperiod.Thediscountrateusedtodeterminethepresentvalueisapre-taxratethatreflectscurrentmarket
assessmentsofthetimevalueofmoneyandtherisksspecifictotheliability.Theincreaseintheprovisionduetothepassageoftimeis
recognized as interest expense.
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2.15 Contingent Liabilities
Contingentliabilityisapossibleobligationthatarisesfrompasteventswhoseexistencewillbeconfirmedbytheoccurrenceornon-
occurrenceofoneormoreuncertainfutureeventsbeyondthecontroloftheGroup,orapresentobligationthatarisesfrompastevents
whereitisnotprobablethatanoutflowofresourceswillberequiredtosettletheobligation.Acontingentliabilityalsoarisesinextremely
rarecaseswherethereisaliabilitythatcannotbemeasuredreliably.TheGroupdoesnotrecognizeacontingentliabilitybutdisclosesits
existence in the financial statements.
2.16 Cash and cash equivalents
Cashandcashequivalentinthebalancesheetcomprisecashonhand,amountatbanksandothershort-termdepositswithanoriginal
maturityofthreemonthsorlessthatarereadilyconvertibletoknownamountofcashand,whicharesubjecttoaninsignificantriskof
changes in value.
Forthepurposeofcashflowstatement,cashandcashequivalentincludescashonhand,inbanks,demanddepositswithbanksand
othershort-termhighlyliquidinvestmentswithoriginalmaturitiesofthreemonthsorless,netofoutstandingbankoverdraftsthatare
repayable on demand and are considered part of the cash management system.
2.17 Cash flow statement
Cashflowsarereportedusingtheindirectmethod,wherebyprofitfortheperiodisadjustedfortheeffectsoftransactionsofanon-cash
nature,anydeferralsoraccrualsofpastorfutureoperatingcashreceiptsorpaymentsanditemofincomeorexpensesassociatedwith
investing or financing cash flows. The cash flows from operating, investing and financing activities of the Group are segregated.
2.18 Operating Segments
Operating segments are reported in a manner consistent with the internal reporting provided to the Chief Operating Decision Maker
('CODM').TheBoardofDirectorsoftheCompanyassessesthefinancialperformanceandpositionoftheGroup.TheManagingDirector
hasbeenidentifiedastheCODM.TheGroupoperatesinonesegmentonlyi.e.Jewellery.TheCODMevaluatestheGroup'sperformance
basedontherevenueandoperatingincomefromthesaleofJewellery.Accordingly,noadditionalsegmentdisclosurehasbeenmadefor
the business segment.
Intermsofgeographicalsegment,sincetheGroupoperatesonlyinIndia,thereisonlyonegeographicalsegment,i.e.India.Accordingly,
no additional disclosure has been made for geographical segment information.
2.19 Earnings Per Share (EPS)
(i) Basic earnings per share
Basic earnings per share is calculated by dividing:
• the profit / (loss) attributable to the shareholders of the Holding Company
• by the weighted average numberof equity shares outstandingduring the financial year,adjusted for events of bonus issue; bonus
elementinarightsissuetoexistingshareholders;sharesplit;andreversesharesplit(consolidationofshares),bonuselementsinequity
shares issued during the year.
(ii) Diluted earnings per share
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account:
• theweighted average numberofadditionalequity shares thatwould havebeen outstandingassumingthe conversionof alldilutive
potential equity shares.
Intheearlieryear,forthepurposeofcalculatingbasicEPS,sharesallottedtoESOPtrustpursuanttotheemployeesharebasedpayment
planarenotincludedinthesharesoutstandingasonthereportingdatetilltheemployeeshaveexercisedtheirrighttoobtainshares,after
fulfillingtherequisitevestingconditions.Tillsuchtime,thesharessoallottedareconsideredasdilutivepotentialequitysharesforthe
purpose of calculating diluted EPS.
340BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure V - Material Accounting Policies and other explanatory Notes to Restated Financial Information
2.20 Recent accounting pronouncements
(a) Ind AS 117, Insurance Contracts
The Ministry of corporate Affairs ("MCA") notified the Ind AS 117, Insurance Contracts, under the Companies (Indian Accounting
Standards) Amendment Rules, 2024, which is effective from annual reporting periods beginning on or after 1 April 2024.
Ind AS 117 Insurance Contracts is a comprehensive new accounting standard for insurance contracts covering recognition and
measurement, presentation and disclosure. Ind AS 117 replaces Ind AS 104 Insurance Contracts. Ind AS 117 applies to all types of
insurancecontracts,regardlessofthetypeofentitiesthatissuethemaswellastocertainguaranteesandfinancialinstrumentswith
discretionary participation features; a few scope exceptions will apply.
TheapplicationofIndAS117hadnoimpactontheRestatedfinancialinformationastheGroupanditsassociatehasnotenteredany
contracts in the nature of insurance contracts covered under Ind AS 117.
(b) Ind AS 116, Leases
TheMCAnotifiedtheCompanies(IndianAccountingStandards)SecondAmendmentRules,2024,whichamendedIndAS116,Leases,
with respect to lease liability in a sale and leaseback transaction.
The amendment specifies the requirements that a seller-lessee uses in measuring the lease liability arising in a sale and leaseback
transaction,toensuretheseller-lesseedoesnotrecogniseanyamountofthegainorlossthatrelatestotherightofuseitretains.The
amendmentiseffectiveforannualreportingperiodsbeginningonorafter1April2024andmustbeappliedretrospectivelytosaleand
leaseback transactions entered into after the date of initial application of Ind AS 116.
TheapplicationofIndAS116hadnoimpactontheRestatedfinancialinformationastheGroupanditsassociatehasnotenteredintoany
transaction with respect to sale and leaseback.
There are no standards on accounting or any addendum thereto, prescribed by Ministry of Corporate Affairs (MCA) under Section 133 of
the Companies Act, 2013 which are issued and not effective as at 31 March, 2025.
341BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VI- Statements of Restatement Adjustments to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Part A: Statement of adjustments to Restated Financial Information:
Reconciliation between audited equity and restated equity
TherearenorestatementadjustmentsrequiredtobemadeundertheSEBIICDRRegulationsfortheyearsended31March2025,31March
2024and31March 2023. Accordingly,therearenoreconciliationsbetweentotalequityandtotalcomprehensiveincomeasperthe
Restated Financial Information and as per the audited Financial Statements of the respective years.
Part B: Non-adjusting events:
(a) Audit qualifications for the respective years, which do not require any adjustment in the Restated Financial Information:
Therearenoauditqualificationinauditor'sreportforthefinancialyearsended 31March2025,31March2024,and31March2023which
require adjustments.
(b) Emphasis of Matter for the respective years, which do not require any adjustment in the Restated Financial Information:
TherearenoEmphasisofMatterinauditor'sreportforthefinancialyearsended 31March2025,31March2024,and31March2023which
require adjustments.
(c) Other Matter for the respective years, which do not require any adjustment in the Restated Financial Information:
TherearenoEmphasisofMatterinauditor'sreportforthefinancialyearsended 31March2025,31March2024,and31March2023which
require adjustments.
Other matters for the year ended 31 March 2024:
ThefinancialstatementsoftheCompanyfortheyearended31March2023wereauditedbyanotherauditorexpressedanunmodified
opinion on those statements.
Our opinion is not modified in respect of this matter.
(d) Other Legal and Regulatory Requirements not requiring adjustments to Restated Financial Information is as follows:
31 March 2025:
The reporting under Rule 11(g) of the Companies (Audit and Auditors) Rules, 2014:
In respect of the Holding Company
Basedonexaminationwhichincludedtestchecks,theCompanyhasusedcertainaccountingsoftware(s)formaintainingitsbooksof
account(managedandmaintainedbyathird-partysoftwareserviceprovider)whichhasafeatureofrecordingaudittrail(editlog)facility
andthesamehasbeenoperatedthroughouttheyearforallrelevanttransactionsrecordedinthesoftwareexceptthatweareunableto
commentonaudittrailatdatabaselevelduetoabsenceofSOCITypeIIreport,asexplainedinNote52totheconsolidatedfinancial
statements.
Further,theCompanymigratedtoanewaccountingsoftwareon01October2024formaintainingitsbooksofaccount(managedand
maintainedbyathird-partysoftwareserviceprovider),whichhasafeatureofrecordingaudittrail(editlog)facilityexceptthatweare
unabletocommentonaudittrailatdatabaselevelduetoabsenceofadequatecoverageinSOC1TypeIIreport,asexplainedinNote52
to the consolidated financial statements.
Further,exceptforabove,audittrailfeaturehasoperatedthroughouttheyearforallrelevanttransactionsrecordedintheaccounting
software. Also,duringthecourseofouraudit,wedidnotcomeacrossanyinstanceofaudittrailfeaturebeingtamperedwithexceptfor
above.Additionally,theaudittrailofprioryearhasbeenpreservedbytheCompanyasperthestatutoryrequirementsforrecordretention
to the extent it was enabled and recorded in respective years.
342BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VI- Statements of Restatement Adjustments to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Based on our examination which included test checks, the Company has used certain accounting software(s) for maintaining its books of
accounts, which is managed and maintained by a third-party software service provider as explained in note 52 to the consolidated
financial statements. However, in absence of sufficient and appropriate audit evidence including SOC I Type II report we are unable to
comment whether the accounting software has a feature of recording audit trail (edit log) facility and whether the same has operated
throughout the year for all relevant transactions recorded in the software or whether there is any instance of audit trail feature being
tampered with. Additionally, we are unable to comment whether the audit trail of prior year(s) has been preserved by the Company as per
the statutory requirements for record retention prescribed under Rule 11(g) of the Companies (Audit and Auditors) Rules, 2014.
In respect of subsidiary company
Based on our examination which included test checks, the Company has used an accounting software for maintaining its books of
account which do not have a feature of recording audit trail (edit log) facility as explained in Note 52 to the consolidated financial
statements.Accordingly,weareunabletocommentwhethertheaudittrailfeaturehasbeentamperedwith.Theaudittrailofprioryearis
notapplicabletotheCompany,asperthestatutoryrequirementsforrecordretentionprescribedunderRule11(g)oftheCompanies
(Audit and Auditors) Rules, 2014 as, the Company is incorporated in the financial year 31 March 2025.
In respect of associate company
Based on our examination which included test checks, the Company has used an accounting software for maintaining its books of
account,asexplainedinNote52totheconsolidatedfinancialstatements.However,intheabsenceofsufficientandappropriateaudit
evidence,weareunabletocommentwhethertheCompanyhasusedanaccountingsoftwareformaintainingitsbooksofaccountwhich
hasafeatureofrecordingaudittrail(editlog)facility,orwhethertheaudittrailfeaturehasbeenoperatedthroughouttheperiodAugust
12,2024toMarch31,2025forallrelevanttransactionrecordedinthesoftwareorwhetherthereisanyinstanceofaudittrailfeaturebeing
tampered with.The audit trail ofprioryearisnotapplicable to the Company, asper the statutory requirements for recordretention
prescribedunderRule11(g)oftheCompanies(AuditandAuditors)Rules,2014as,theCompanyisincorporatedinthefinancialyear31
March 2025.
31 March 2024:
The reporting under Rule 11(g) of the Companies (Audit and Auditors) Rules, 2014:
Basedonourexamination,theCompanyhasusedanaccountingsoftwareformaintainingitsbooksofaccountfortheyearended31
March,2024,whichhasafeatureofrecordingaudittrail(editlog)facility,exceptthatnoaudittrailfeaturewasenabledatthedatabase
levelthroughoutthesaidperiodinrespectofthesoftware(MSNavision)tologanydirectdatachanges.Further,theaudittrailfacilityhas
been operated for the year ended 31 March, 2024 for all relevant transactions recorded in the accounting software, except for the
softwareatthedatabaselevelasstatedabove,inrespectofwhichtheaudittrailfacilityhasnotoperatedforalltherelevanttransactions
recordedinthisaccountingsoftwarethroughoutthisperiod.Further,duringthecourseofourexamination,wedidnotcomeacrossany
instance of audit trail feature being tampered with.
Basedonourexamination,theCompanyhasusedanaccountingsoftwareformaintainingitsbooksofaccountspertainingtopayroll
processingduringthe yearended 31March 2024,which isoperatedby athird-party software service provider. In the absence of an
independentserviceauditorsreport,weareunabletocomment whetherthe softwarehasafeature ofrecordingaudittrail (editlog)
facility,norareweabletocommentonwhethertheaudittrailfeaturewasenabledinthesaidsoftwareandoperatedthroughouttheyear
forallrelevanttransactionsrecordedinthesoftware.Wearefurtherunabletocommentastowhethertherewereanyinstancesofthe
audit trail feature been tampered with.
343BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VI- Statements of Restatement Adjustments to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(e) Matters included in the Companies (Auditor’s Report) Order not requiring adjustments to Restated Financial Information is as
follows:
31 March 2024:
Clause ii(b)
DuringtheyeartheCompanyhasbeensanctionedworkingcapitallimitsinexcessofRs.5croresinaggregatefromBanksand/financial
institutionsonthebasisofsecurityofcurrentassets.Basedontherecordsexaminedbyusinthenormalcourseofauditofthefinancial
statements, quarterly returns/ statementsare filedwith such banks orfinancialinstitutionsare not in agreement with the booksof
accounts of the Company. Details of the same are as below
Amount as per Amount as per
Class of financial
Quarter Ended quarterly return/ books of accounts Discrepancy*
statement area
statement (Unaudited)
HDFC Bank & Kotak Bank
Stock 3 ,622.57 3 ,581.69 4 0.88
30-06-2023 Debtor 6 80.66 6 90.69 ( 10.03)
Creditor 2 21.42 9 45.11 ( 723.70)
Stock 3 ,377.62 3 ,284.10 9 3.52
30-09-2023 Debtor 1 ,855.91 1 ,789.16 6 6.74
Creditor 7 55.76 1 ,457.03 ( 701.27)
Stock 5 ,097.24 5 ,165.55 ( 68.31)
31-12-2023 Debtor 3 ,918.05 3 ,934.84 ( 16.79)
Creditor 1 ,318.76 1 ,798.59 ( 479.83)
Stock 5 ,491.22 5 ,977.88 ( 486.66)
31-03-2024 Debtor 4 ,516.78 4 ,547.15 ( 30.37)
Creditor 1 ,475.83 2 ,290.53 ( 814.70)
ICICI Bank
Stock 3 ,606.30 3 ,581.69 2 4.61
Debtor 7 71.20 6 90.69 8 0.51
30-06-2023 Creditor 2 21.40 9 45.11 ( 723.71)
Purchase 2 ,720.50 3 ,251.17 ( 530.67)
Cash and Cash Equivalent 2 ,834.30 3 ,186.37 ( 352.07)
Stock 3 ,362.60 3 ,284.10 7 8.50
Debtor 1 ,887.40 1 ,789.16 9 8.24
30-09-2023 Creditor 7 55.80 1 ,457.03 ( 701.23)
Purchase 4 ,155.90 3 ,610.40 5 45.50
Cash and Cash Equivalent 6 ,183.10 6 ,276.04 ( 92.94)
*Differencesonaccountofbookclosureentriesandspecificrequirementsbybankforthepurposeofquarterlyfilingswithrespecttothe
above financial statement area.
344BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VI- Statements of Restatement Adjustments to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Clause vii(a)
TherearenoundisputedamountspayableinrespectofGoodsandServicestax,employees'stateinsurance,income-tax,dutyofcustoms,cess,
andotherstatutoryduesinarrearsasat31March2024,outstandingforaperiodofmorethansixmonthsfromthedatetheybecamepayable.
Undisputedamountspayableinrespectofprovidentfundandprofessionaltaxinarrears,whichwereoutstanding,asat31March2024,foraperiod
of more than six months from the date they became payable, are as follows:
Amount Period to which
Name of the statute Nature of the dues Due Date Date of Payment
Rs. In million the amount
Provident Fund –
0.004 May-23 15-Jun-23 03-Apr-24
Karnataka
Provident Fund –
0.004 Jun-23 15-Jul-23 03-Apr-24
Karnataka
The Employees’ Provident Funds and Provident Fund -
0.004 Jun-23 15-Jul-23 05-Apr-24
Miscellaneous Provisions Maharashtra
Provident Fund –
0.004 Jul-23 15-Aug-23 03-Apr-24
Karnataka
Provident Fund –
0.008 Aug-23 15-Sep-23 03-Apr-24
Karnataka
TheNagalandProfessions,Trades,Callingsand Remainsunpaidtillthe
Professional Tax 0.004 Jun 23 to Jan 24 Various dates
Employments Taxation Act,1968 date of audit report
Professional Tax 0.002 Jun-23 15-Jul-23
The Gujarat State Tax on Professions, Trades, Remainsunpaidtillthe
Professional Tax 0.002 Jul-23 15-Aug-23
Callings and Employments Act, 1976 date of audit report
Professional Tax 0.004 Aug-23 15-Sep-23
Professional Tax 0.0004 Apr-23 28-Jul-23 15-Apr-24
The Assam Professions, Trades, Callings and
Professional Tax 0.0004 May-23 28-Aug-23 15-Apr-24
Employments Taxation Act, 1947
Professional Tax 0.0028 Jun-23 28-Sep-23 15-Apr-24
Professional Tax 0.0013 Apr-23 31-Jul-23 15-Apr-24
The Odisha State Tax on Professions, Trades,
Professional Tax 0.0015 May-23 31-Aug-23 15-Apr-24
Callings and Employments Act, 2000
Professional Tax 0.0028 Jun-23 30-Sep-23 15-Apr-24
Professional Tax 0.0025 Apr-23 21-Jul-23 15-Apr-24
The West Bengal State Tax on Professions,
Professional Tax 0.0024 May-23 21-Aug-23 15-Apr-24
Trades, Callings and Employments Rules, 1979
Professional Tax 0.0117 Jun-23 21-Sep-23 15-Apr-24
Clause ix (a)
InouropinionandaccordingtotheinformationandexplanationsgiventousandtherecordsoftheCompanyexaminedbyus,theCompanyhasnot
defaultedinrepaymentofloansorborrowingsorinpaymentofinterestthereontoanylenderexceptinthefollowingcaseswhereintheCompany
has defaulted in repayment of loans or borrowings or in payment of interest thereon, the details whereof are as follows:
Amount not paid on due date
Nature of borrowing, including debt No. of Days
Name of Lender (Rs. In million) Remarks, if any
securities delay or unpaid
Principal Interest
Financial Institution:
Klub Works Private
10.00 0.88 8
Non-Convertible Debentures Limited
Stride Ventures - 0.59 31
BMW Financial
0.09 0.02 1
Services
Car Loan
BMW Financial No such amount
0.09 0.04 1
Services remains outstanding
Capsave Finance as at year end.
- 1.96 1
Private Limited
Capsave Finance
Working Capital Demand Loan - 0.06 3
Private Limited
Capsave Finance
- 1.83 1
Private Limited
345BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VI- Statements of Restatement Adjustments to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
31 March 2023
Clause ii(b)
Accordingtotheinformationandexplanationsgiventous,theCompanyhasbeensanctionedworkingcapitallimitsinexcessofRs.5crores,inaggregate,duringtheyear,from
banksorfinancialinstitutionsonthebasisofsecurityofcurrentassets.Inouropinionandaccordingtotheinformationandexplanationsgiventous,thequarterlyreturnsor
statementscomprisingstockandbookdebtstatements,filedbytheCompanywithsuchbanksorfinancialinstitutionsareinagreementwiththeunauditedbooksofaccountof
the Company of the respective quarters except for the following :-
Details of discrepancies
Sanctioned
Amount (in million)
amount to
which Nature of Amount as As per Remarks (including subsequent
For the quarter ended Nature of
discrepancy current per Quarterly unaudited rectification, if any)
discrepancy Difference
relates to (in assets returns and books of
million) statements accounts
HDFC BANK Inventory at franchisee locations is
30-Jun-22 1 ,389.63 1 ,389.57 0 .05 consideredasinventoryoftheCompany
30-Sep-22 2 ,377.78 2 ,241.90 1 35.88 asattheyearendinaccordancewiththe
3 00.00
31-Dec-22 Impact of Ind 2 ,189.12 2 ,228.54 ( 39.41)applicable Indian Accounting Standards.
31-Mar-23 AS and book 1 ,969.61 3 ,953.17 ( 1,983.56)
Inventory
ICICI BANK closure Franchisees have the ability to obtain
30-Jun-22 entries 1,383.10 1 ,389.57 ( 6.47)creditonsuchinventoryandhence,such
30-Sep-22 2,340.90 2 ,241.90 9 9.00 inventory is not included in the
3 00.00
31-Dec-22 2,186.90 2 ,228.54 ( 41.64)statementssubmittedbytheCompanyto
31-Mar-23 1 ,955.70 3 ,953.17 ( 1,997.47)the banks.
Clause ix (a)
In our opinion, the Company has not defaulted in the repayment of loans or other borrowings, or in the payment of interest thereon to any lender during the year, except as under:-
No. of days Amount remaining
Name of Amount not paid on due Amount paid till the date
Nature of Borrowing delay or unpaid as at 31 March Remarks
Lender date during the year of report
unpaid 2023
Principal Interest Principal Interest Principal Interest
Long Term Borrowing
Due to Financial Institutions: Innoven Capital 3 .33 0 .46 3 - - 3 .33 0.46
India Private 3 .33 0 .45 2 - - 3 .33 0.45 Due to
Limited 3 .33 0 .18 1 - - 3 .33 0 .18 processing
3 .33 0 .15 1 - - 3 .33 0.15 delays.
Due to Financial Institutions: Klub Works - 0 .10 4 - - - 0.10 Amount
Private Limited - 0 .06 4 - - - 0.06 repaid with
Due to Financial Institutions: Oxyzo Financial - 0 .92 4 - - - 0.92 default
Services Private - 0 .28 2 - - - 0.28 interest.
Limited - 1 .68 1 - - - 1.68
(e)Therearechangesinshareholdersholdingmorethan5%equitysharesasperAuditedFinancialStatementsandRestatedFinancialInformationinSeriesD3and
Series E are as follows:-
As per Restated Financial As per Audited Financial
Information Statement
Name of the shareholder As at 31 March 2023 As at 31 March 2023 Remarks
Number of Number of
% holding % holding
shares held shares held
Number of shares held by shareholder in Series D3 is wrongly
Series D3
disclosedinAuditedFinancialStatementfortheyearendedon31
Avanz EM Partnerships Fund II, SPC 1,10,754 100% 24,494 22% March2023butthesamehasbeenrectifiedinRestatedFinancial
Hero Enterprise Partners Ventures - - 86,260 78%Information. There is no impact on overall number of shares.
Series E
Accel India III (Mauritius) Limited 59,037 35% 59,037 38%
Kalaari Capital Partners II, LLC 11,807 7% 11,807 8%
Number of shares held by shareholder in Series E is wrongly
Accel Growth III Holdings (Mauritius) Limited 39,358 23% 39,358 26%
bifurcatedinSeriesEandSeriesE1inAuditedFinancialStatement
Iron Pillar Fund I Limited 11,807 7% 11,807 8%
for the year ended on 31 March 2023 but the same has been
Hero Enterprise Partner Ventures 15,743 9% 15,743 10%
rectifiedinRestatedFinancialInformation.Thereisnoimpacton
Raveen Shastry 15,626 9% -
overall number of shares.
Series E1
Raveen Shastry - - 15,626 100%
346BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VI- Statements of Restatement Adjustments to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(f) Change in Equity Share Capital:-
As at 31 March 2023
As per As per
Particulars Restated Audited Remarks
Financial Financial
Information Statement
DuringtheFinancialYear31March2023,Companyhasissued20EquitySharesofFacevalueof
Rs.1(postcorporateactionofconsolidation,bonusandsplit)tooneoftheshareholderisnot
Number of Equity Share 1 ,81,51,940 1,81,51,920
disclosedinAuditedFinancialstatementfortheyearended31March2023andthesamehasbeen
rectified in Restated Financial Information.
(g) Material regrouping/reclassification:-
Appropriateregrouping/reclassificationhavebeenmadeintheRestatedStatementofAssetsandLiabilities,RestatedStatementofProfitandLossandRestatedStatementof
Cashflows,whereverrequired,byreclassificationofthecorrespondingitemsofincome,expenses,assets,liabilitiesandcashflows,inordertobringtheminlinewiththe
accountingpoliciesandclassificationaspertheAuditedSpecialPurposeFinancialInformationpreparedinaccordancewithScheduleIII(DivisionII)oftheAct,requirementsof
IndAS1-'Presentationoffinancialstatements'andotherapplicableIndASprinciplesandtherequirementsoftheSecuritiesandExchangeBoardofIndia(IssueofCapital&
Disclosure Requirements) Regulations, 2018, as amended.
As at As at As at
Particulars Remarks
31 March 2025 31 March 31 March
Finance costs - - (2.76)
Reclassification of Bank Charges from Finance cost to other expenses.
Other expenses - - 2 .76
347BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
3 Property, plant and equipment
Leasehold Furniture and
Display Items Plant and machinery Office equipment Computers Vehicles Total
improvements fixtures
Gross carrying value
Balance as at 1 April 2022 1 35.79 2 6.72 41.43 5 0.26 8 3.22 2 5.74 0.70 363.86
Additions 3 29.20 - 1 7.01 145.13 345.17 5 9.09 - 895.60
Disposals 9 6.90 - - 3 0.39 7 3.95 8 .34 - 209.58
Balance as at 31 March 2023 (Standalone) 3 68.09 2 6.72 58.44 165.00 354.44 7 6.49 0.70 1,049.88
Balance as at 1 April 2023 3 68.09 2 6.72 58.44 165.00 354.44 7 6.49 0.70 1,049.88
Additions 1 64.87 - 2 4.18 141.18 437.95 3 5.74 1 3.83 817.75
Disposals 9 8.11 - - 2 1.81 6 5.36 5 .70 - 190.98
Balance as at 31 March 2024 (Standalone) 4 34.85 2 6.72 82.62 284.37 727.03 1 06.53 1 4.53 1,676.65
Balance as at 1 April 2024 4 34.85 2 6.72 82.62 284.37 727.03 1 06.53 1 4.53 1,676.65
Additions 8 74.91 - 2 20.39 349.50 396.58 5 0.30 2.52 1,894.20
Disposals 3 1.17 2 6.72 - 4 .41 6 .72 0 .08 - 69.10
Balance as at 31 March 2025 (Consolidated) 1 ,278.59 - 3 03.01 629.46 1 ,116.89 1 56.75 1 7.05 3,501.75
Accumulated depreciation
Balance as at 1 April 2022 2 8.09 1 7.01 3.40 5 .02 1 6.83 4.23 0.34 74.92
Depreciation expense for the year 4 9.91 5 .42 4.92 1 3.79 5 1.78 1 1.68 0.17 1 37.67
Disposals 7.82 - - 1 .42 5 .80 1 .05 - 16.09
Balance as at 31 March 2023 (Standalone) 7 0.18 2 2.43 8.32 1 7.39 6 2.81 1 4.86 0.51 196.50
Balance as at 1 April 2023 7 0.18 2 2.43 8.32 1 7.39 6 2.81 1 4.86 0.51 196.50
Depreciation expense for the year 8 7.96 2 .15 2.81 2 1.94 125.12 3 7.98 2.01 2 79.97
Disposals 2 2.74 - - 2 .34 1 1.66 1 .33 - 38.07
Balance as at 31 March 2024 (Standalone) 1 35.40 2 4.58 11.13 3 6.99 176.27 5 1.51 2.52 438.40
Balance as at 1 April 2024 1 35.40 2 4.58 11.13 3 6.99 176.27 5 1.51 2.52 438.40
Depreciation expense for the year 1 56.15 - 1 4.13 4 6.74 183.70 4 1.33 3.24 4 45.29
Disposals* 1 4.83 2 4.58 - 0 .44 1 .98 0 .00 - 41.82
Balance as at 31 March 2025 (Consolidated) 2 76.72 - 25.26 8 3.29 358.00 9 2.84 5.76 841.87
Net carrying amount
At 31 March 2023 2 97.91 4 .29 50.12 147.61 291.63 6 1.63 0.19 853.38
At 31 March 2024 2 99.45 2 .14 71.49 247.38 550.76 5 5.02 1 2.01 1,238.25
At 31 March 2025 1 ,001.87 - 2 77.75 546.17 758.89 6 3.91 1 1.29 2,659.88
* Amount less than Rs. 10,000
1. No impairment loss has been recognised during the current year or previous years.
2. No revaluation of property, plant and equipment were carried out during the current year or previous years.
348BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
4 Leases
Lesseehasappliedasinglerecognitionandmeasurementapproachforallleasesandrecognizesleaseliabilitiestomakeleasepaymentsand
right-of-use assets representing the right to use the underlying assets.
A. Following are the carrying value of Right of use assets for the years ended 31 March 2025, 31 March 2024 and 31 March 2023:
Right of use
Particulars Total
buildings
Gross carrying value
Balance as at 1 April 2022 2,125.15 2,125.15
Additions* 2,246.06 2,246.06
Disposal/adjustments (35.56) (35.56)
Balance as at 31 March 2023 (Standalone) 4,335.65 4,335.65
Balance as at 1 April 2023 4,335.65 4,335.65
Additions* 1,750.05 1,750.05
Disposal/adjustments (59.08) (59.08)
Balance as at 31 March 2024 (Standalone) 6,026.62 6,026.62
Balance as at 1 April 2024 6,026.62 6,026.62
Additions* 4,062.44 4,062.44
Disposal/adjustments (356.78) (356.78)
Balance as at 31 March 2025 (Consolidated) 9,732.28 9,732.28
Accumulated depreciation
Accumulated depreciation as at 1 April 2022 268.39 268.39
Charge for the year 477.26 477.26
Deletions - -
Balance as at 31 March 2023 (Standalone) 745.65 745.65
Accumulated depreciation as at 1 April 2023 745.65 745.65
Charge for the year 670.61 670.61
Deletions - -
Balance as at 31 March 2024 (Standalone) 1,416.26 1,416.26
Accumulated depreciation as at 1 April 2024 1,416.26 1,416.26
Charge for the year 1,025.47 1,025.47
Deletions (142.22) (142.22)
Balance as at 31 March 2025 (Consolidated) 2,299.51 2,299.51
Net carrying amount as at 31 March 2023 3,590.00 3,590.00
Net carrying amount as at 31 March 2024 4,610.36 4,610.36
Net carrying amount as at 31 March 2025 7,432.77 7,432.77
* Includes security deposit
B. Following are carrying value of Lease Liabilities for the year ended 31 March 2025, 31 March 2024 and 31 March 2023:
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Opening balance 4,889.24 3,729.31 1,945.75
Additions 3,953.02 1,693.54 2,126.61
Termination (221.93) (64.38) (41.11)
Accretion of interest 509.36 305.30 210.99
Payments (including rent concession) ( 1,133.20) (774.53) (512.93)
Closing balance 7,996.49 4,889.24 3,729.31
349BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Following is the break up of lease liabilities as at reporting date:
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current 943.79 588.06 410.33
Non-Current 7,052.70 4,301.18 3,318.98
Total 7,996.49 4,889.24 3,729.31
Refer restated Statement of cash flows for total cash outflow on account of lease payments during the year ended 31 March 2025, 31 March
2024 and 31 March 2023.
Following are the contractual maturities of lease liabilities as at 31 March 2025, 31 March 2024 , 31 March 2023 and 31 March 2022 on
an undiscounted basis:
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Not later than one year 1,508.58 922.48 667.01
Later than one year but within five years 5,695.24 3,503.24 2,609.71
Later than five years 3,011.94 1,870.81 1,598.50
Total 10,215.76 6,296.53 4,875.22
C. Following are expenses recognised in the Restated Statement of Profit and Loss for the years ended 31 March 2025, 31 March 2024 and
31 March 2023:
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Depreciation expense on Right of Use asset 1,025.47 670.61 477.26
Interest expense on lease liabilities 509.36 305.30 210.99
Rent expenses related to short term leases 20.37 36.13 30.21
Total expense recognised in the Restated Statement of Profit and Loss 1,555.20 1,012.04 718.46
- The total cash outflow for leases is Rs. 1,149.69 million for year ended 31 March 2025 including cash outflow for short term leases and leases
of low-value assets.
- The Company has lease term extension options that are not reflected in the measurement of lease liabilities.
- The Company does not have any lease restrictions and commitment towards variable rent as per the contract.
D. Details of rent
TheCompanyhasappliedpracticalexpedientinIndAS116notifiedvideCompanies(IndianAccountingStandards)AmendmentRules,2020
byMinistryofCorporateAffairson24July2020toallrentconcessionsreceivedasadirectconsequenceofCOVID-19pandemic.Accordingly,
theCompanyrecognisedanamountRs.Nilinthefinancialstatementsfortheyearended31March2025(Nilinthefinancialstatementsfor
the year ended 31 March 2024, INR 0.09 million for the year ended 31 March 2023) as reduction of rent expenses grouped under other
expenses on account of rent concessions received.
350BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
5 Capital work in progress
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Property, plant and equipment 43.57 166.64 8.01
Total 43.57 166.64 8.01
CWIP (tangible) ageing schedule:
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Projects in progress
Less than 1 year 43.57 166.64 8.01
1-2 years - - -
2-3 years - - -
More than 3 years - - -
Projects temporarily suspended
Less than 1 year - - -
1-2 years - - -
2-3 years - - -
More than 3 years - - -
Total 43.57 166.64 8.01
-There is no CWIP under development whose completion is overdue or has exceeded its cost compared to the original plan.
-The Group does not have any overdue projects as of 31 March 2025 and the Company does not have any overdue projects
as at 31 March 2024 and 31 March 2023
-Duringthecurrentyear,HoldingcompanyhascapitalisedassetsamountingtoRs.1,906.72million(31March2024-Rs.
818.83 million and 31 March 2023 - Rs. 895.60 million)
6a Other intangible assets
Application Trade Mark Total
software
Balance as at 1 April 2022 9 .24 - 9 - .24
Additions - - -
Disposals - - -
Balance as at 31 March 2023 (Standalone) 9 .24 - 9.24
Balance as at 1 April 2023 9 .24 - 9 - .24
Additions 1 .08 - 1.08
Disposals - - -
Balance as at 31 March 2024 (Standalone) 10.32 - 1 0.32
Balance as at 1 April 2024 10.32 - 1 0 - .32
Additions 38.96 0 .07 3 9.03
Disposals - - -
Balance as at 31 March 2025 (Consolidated) 49.28 0 .07 4 9.35
-
351BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Application Trade Mark Total
software
Accumulated amortization -
Balance as at 1 April 2022 4 .32 - 4.32
Amortization expense for the year 2 .01 - 2.01
Disposals - - -
Balance as at 31 March 2023 (Standalone) 6 .33 - 6.33
Balance as at 1 April 2023 6 .33 - 6 - .33
Amortization expense for the year 2 .08 - 2.08
Disposals - - -
Balance as at 31 March 2024 (Standalone) 8 .41 - 8.41
-
Balance as at 1 April 2024 8 .41 - 8.41
Amortization expense for the year 4 .13 - 4.13
Disposals - - -
Balance as at 31 March 2025 (Consolidated) 12.54 - 1 2.54
Carrying amount (net)
Balance as at 31 March 2023 2 .91 - 2.91
Balance as at 31 March 2024 1 .91 - 1.91
Balance as at 31 March 2025 36.74 0 .07 3 6.81
No revaluation of intangible assets were carried out during the current year and previous years presented above.
6b Intangible asset under development
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Property, plant and equipment 10.28 - -
Total 10.28 - -
CWIP (intangible asset under development) ageing schedule:
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Projects in progress
Less than 1 year 10.28 - -
1-2 years - - -
2-3 years - - -
More than 3 years - - -
Projects temporarily suspended
Less than 1 year - - -
1-2 years - - -
2-3 years - - -
More than 3 years - - -
Total 10.28 - -
-There is no CWIP under development whose completion is overdue or has exceeded its cost compared to the original plan.
-The Group does not have any overdue projects as of 31 March 2025 and the Company does not have any overdue projects
as at 31 March 2024 and 31 March 2023
-Duringthecurrentyear,HoldingCompanyhascapitalisedassetsamountingtoRs.26.51million(31March2024-Rs.Nil
and 31 March 2023 - Rs. Nil)
352BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
7 AA Inggggvrreeesggtaamtteee nbatmo so oakuc vncatol ou ufe n i mo tefp dua n fiorqmru uoet sne itnd ing in vtv hae elus etem q ouef initnt ysv mesetmtheondt s -- --
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
In Associate:
INVESTMENT IN EQUITY SHARES
100 fully paid equity shares of Rs. 1 each in Redefine Fashion Private Limited (31 0.06 - -
March 2024 Nil, 31 March 2023 Nil)
INVESTMENT IN COMPULSORY CONVERTIBLE PREFERENCE SHARES (Unquoted)
170,526 fully paid preference shares of Rs. 1 each in Redefine Fashion Private Limited 104.94 - -
(31 March 2024 Nil, 31 March 2023 Nil)
Total 1 05.00 - -
Less: Share of loss of Associate (Refer note. 50) ( 19.44) - -
Total 85.56 - -
8 Other financial assets
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Non-current, unsecured, considered good
Rental and other deposits 505.23 3 66.37 2 16.26
Margin money deposits * 0.05 - -
Bank deposits with more than 12 months maturity# 1,617.72 3 ,739.68 -
Total 2 ,123.00 4 ,106.05 2 16.26
* Represents deposits given as security against bank guarantee.
# Includes deposits given as security against gold loan Rs. 1,429.00 million (31 March 2024 Rs.3,533.00 million, 31 March 2023 Rs. Nil) and deposits given
as security against bank overdraft Rs. 128.02 million (31 March 2024 Rs.131.68 million, 31 March 2023 Rs. Nil)
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current, unsecured, considered good, unless otherwise stated
Rental and other deposits 30.67 6 .89 8 8.45
Interest accrued but not due on fixed deposits with banks 11.47 2 9.39 5 5.34
Bank deposits with maturity of less than 12 months* 1,519.35 1 ,273.93 -
Margin money deposits ** 1.25 1 2.65 -
Deposits with NBFC*** 51.25 9 5.00 -
Margin money with brokers# 31.64 - -
Call Option – in Subsidiary (Refer note 52) 52.16 - -
Receivables from franchisee
Unsecured, considered good 290.52 7 68.90 3 78.17
Unsecured, considered doubtful - - 1 .71
Less: Provision for other receivables - - ( 1.71)
Other receivables 5.58 7 .20 -
Total 1 ,993.89 2 ,193.96 5 21.96
*Includesdepositsgivenassecurityagainstgoldloan-Rs.939.86million(31March2024Rs.1,121.93millionand31March2023Rs.Nil),markedaslien
againstworkingcapitalloanRs.126.00million(31March2024Rs.21.32millionand31March2023Rs.Nilanddepositsgivenassecurityagainstbank
overdraft 31 March 2025 Rs. 256.25 million (31 March 2024 Rs. 45.15 million and 31 March 2023 Rs. Nil ).
**Represents deposits given as security against bank guarantee.
***Represent deposits given as security against working capital loan Rs. 20.00 million (31 March 2024 Rs. 20.00 million and 31 March 2023 Rs. Nil ) and
vendor financing Rs. 31.25 million (31 March 2024 Rs. 75.00 million and 31 March 2023 Rs. Nil )
# Represent deposits maintained by the Group with brokers for hedging contracts.
353BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
9 Non-current tax assets (net)
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Advance income tax (net of provision for tax - Nil, 31 March 2024 - Nil and 31 March 117.47 36.33 12.72
2023 - Nil )
Total Non- current tax assets (net) 1 17.47 36.33 12.72
10 Other assets
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Non-current assets, unsecured, considered good, unless otherwise stated
Balance with Government authorities
i) Unsecured, considered good 1 ,235.34 7 47.34 6 61.65
ii) Unsecured, considered doubtful - - 1 68.75
Less: Provision for doubtful balances with Government authorities - - ( 168.75)
Advance paid to BlueStone Trust (formerly known as BlueStone Jewellery and Lifestyle
- 1.24 1 .24
Private Limited Management Stock Transfer trust)
Less: Adjustment for Treasury Shares (Refer Note 2.11) - ( 1.24) ( 1.24)
Capital advances 34.16 7 6.82 -
Goods and service tax refund receivables 2 46.52 1 77.61 -
Total 1 ,516.02 1 ,001.77 6 61.65
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current assets, unsecured, considered good
Advance to suppliers 58.12 62.36 99.27
Right to recover returned goods (Refer note below) 67.67 38.76 -
Prepaid expenses* 2 03.66 50.66 23.22
Other receivables 15.30 26.54 -
Total 3 44.75 1 78.32 1 22.49
Right to recover returned goods represents the amount of goods expected to be received by the Company on account of sales return.
*TheCompanyisintheprocessoflaunchingitsinitialpublicoffer(‘IPO’)ofequitysharesandaccordinglyhasfileditsdraftofferdocumentswiththe
SecuritiesandExchangeBoardofIndia(‘SEBI’)on11December2024,andhasincurredRs.117.08millionasat31March2025(31March2024-Nil,31
March2023-Nil)inconnectionwiththesaidpublicoffer.TheseIPOrelatedexpenseswilllargelybeadjustedagainstthesecuritiespremiumtothe
extent permissible under Section 52 of the Companies Act, 2013 on successful completion of the issue.
11 Inventories
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Raw materials 2,291.68 1 ,992.69 8 37.54
Work-in-progress 3 47.86 1 0.97 8 7.94
Finished goods 13,787.66 7 ,894.09 3 ,013.82
Packing materials 98.27 1 4.46 1 3.87
Total 16,525.47 9 ,912.21 3 ,953.17
-Refer note 19 for charge created against inventories.
-Amount of inventories recognised as an expense/(income) is Nil in all the years.
-Write-down/(reversal of write-down of earlier years) of the inventories to net realisable value amounted to Nil in all the years.
354BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
12 Investments - current
Particulars As at As at As at
31 March 2025 31 March 2025 31 March 2025
Consolidated Standalone Standalone
Investments in Mutual Funds (at fair value through profit or loss)
Quoted
Axis Money Market Fund Direct Growth (3,59,017.399 units)* (31 March 2024 - Nil units 508.35 - -
and 31 March 2023- Nil units)
Total 5 08.35 - -
* A total of 344,174 units have been pledged for hedging.
Aggregate amunt of quoted investments 5 08.35 - -
Aggregate market value of quoted investments 5 08.35 - -
13 Loans
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Unsecured
Advances to employees- considered good - 0 .39 1 2.07
Advances to employees- considered doubtful - 0 .13 0 .13
Less: Provision for doubtful advances - ( 0.13) ( 0.13)
Total - 0 .39 1 2.07
14 Trade receivables
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Unsecured
Trade receivables - considered good 56.06 2 3.77 1 0.64
Trade receivables - credit impaired - 1 .60 3 .20
5 6.06 2 5.37 1 3.84
Less: Provision for expected credit loss - ( 1.60) ( 3.20)
Total 5 6.06 2 3.77 1 0.64
Refernote36fortradereceivablesduefromdirectorsorotherofficersoftheCompanyeitherseverallyorjointlywithanyotherpersonorfirmsorprivate
companies in which any director is a partner, a director or a member.
Trade receivables Ageing Schedule
Ageing as at 31 March 2025
Outstanding for following periods from due date of payment Total
Less than 6 months 6 1-2 years 2-3 years More than 3
Particulars
months - years
1 year
Undisputed Trade receivables – considered good 56.06 - - - - 56.06
Undisputed Trade Receivables – which have - - - - - -
Undisputed Trade Receivables – credit impaired - - - - - -
Disputed Trade Receivables–considered good - - - - - -
Disputed Trade Receivables – which have - - - - - -
Disputed Trade Receivables – credit impaired - - - - - -
Total 56.06 - - - - 56.06
355BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Ageing as at 31 March 2024
Outstanding for following periods from due date of payment Total
Less than 6 months 6 1-2 years 2-3 years More than 3
Particulars
months - years
1 year
Undisputed Trade receivables – considered good 23.77 - - - - 23.77
Undisputed Trade Receivables – which have - - - - - -
Undisputed Trade Receivables – credit impaired - 1 .60 - - - 1 .60
Disputed Trade Receivables–considered good - - - - - -
Disputed Trade Receivables – which have - - - - - -
Disputed Trade Receivables – credit impaired - - - - - -
Total 23.77 1.60 - - - 25.37
Ageing as at 31 March 2023
Outstanding for following periods from due date of payment Total
Less than 6 months 6 1-2 years 2-3 years More than 3
Particulars
months - years
1 year
Undisputed Trade receivables – considered good 10.64 - - - - 10.64
Undisputed Trade Receivables – which have - - - - - -
Undisputed Trade Receivables – credit impaired - 3 .20 - - - 3 .20
Disputed Trade Receivables–considered good - - - - - -
Disputed Trade Receivables – which have - - - - - -
Disputed Trade Receivables – credit impaired - - - - - -
Total 10.64 3.20 - - - 13.84
-There are no trade receivable which are not due as at 31 March 2025, 31 March 2024 and 31 March 2023.
15 Cash and bank balances
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Cash and cash equivalents
Cash on hand 0.02 0 .83 7 .95
Demand drafts on hand - 3 .89 -
Balances with banks
- in current accounts 1 02.96 5 85.98 1 0.26
- in bank deposits (with original maturity of 3 months or less)# 3 84.77 0 .65 2 52.79
Total cash and cash equivalents 4 87.75 5 91.35 2 71.00
#Represent deposits given as security against gold loan Rs. 104.17 million (31 March 2024 - Rs. Nil and 31 March 2023 - Rs. Nil)
16 Other bank balances
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Fixed deposit accounts with bank (original maturity more than 3 months but
1,035.00 1 20.34 2 ,307.69
less than 12 months)*
Balances with banks held as margin money** 346.18 3 53.27 -
Margin money deposits *** - - 10.92
Total other bank balances 1 ,381.18 4 73.61 2 ,318.61
*RepresentdepositsgivenassecurityagainstgoldloanRs.965.00million(31March2024-120.34millionand31March2023-Rs.2,250.42million)and
deposits given as security against bank overdraft Rs. 30.00 million (31 March 2024 -Nil and 31 March 2023 - Nil)
**Represents balance held as margin money against gold metal loan.
***Represents deposits given as security against bank guarantee.
356BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
17 Share capital
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Authorized share capital
Equity shares
168,290,700 Equity shares of Rs. 1 each (as at 31 March 2024: 68,290,700, as at 31 March 2023: 68,290,700) 168.29 6 8.29 6 8.29
Convertible Preference Shares
609,594 CCPS of Series A of Rs. 10 each (as at 31 March 2024: 609,594, as at 31 March 2023: 609,594) 6.10 6.10 6 .10
186,982 CCPS of Series B of Rs.10 each, (as at 31 March 2024: 186,982, as at 31 March 2023: 186,982) 1.87 1.87 1 .87
88,624 CCPS of Series B1 of Rs.10 each, (as at 31 March 2024: 88,624, as at 31 March 2023: 88,624) 0.89 0.89 0 .89
1,339,659 CCPS of Series B2 of Rs.10 each, (as at 31 March 2024: 1,339,659, as at 31 March 2023: 1,339,659) 13.40 1 3.40 1 3.40
128,207 CCPS of Series B3 of Rs.10 each, (as at 31 March 2024: 128,207, as at 31 March 2023: 128,207) 1.28 1.28 1 .28
1,417,252 CCPS of Series C of Rs.10 each, (as at 31 March 2024: 1,417,252, as at 31 March 2023: 1,417,252) 14.17 1 4.17 1 4.17
1,980,112 CCPS of Series D of Rs.10 each, (as at 31 March 2024: 1,980,112, as at 31 March 2023: 1,980,112) 19.80 1 9.80 1 9.80
625,000 CCPS of Series D1 of Rs.10 each, (as at 31 March 2024: 625,000, as at 31 March 2023: 625,000) 6.25 6.25 6 .25
600,000 CCPS of Series D2 of Rs. 10 each (as at 31 March 2024: 600,000, as at 31 March 2023: 600,000) 6.00 6.00 6 .00
300,000 CCPS of Series D3 of Rs.10 each, (as at 31 March 2024: 300,000, as at 31 March 2023: 300,000) 3.00 3.00 3 .00
169,122 CCPS of Series E of Rs.10 each, (as at 31 March 2024: 169,122, as at 31 March 2023: 169,122) 1.69 1.69 1 .69
7,292 OCRPS of Series E1 of Rs.10 each, (as at 31 March 2024: 7,292, as at 31 March 2023: 7,292) 0.07 0.07 0 .07
395,840 CCPS of Series E2 of Rs.10 each, (as at 31 March 2024: 395,840, as at 31 March 2023: 395,840) 3.96 3.96 3 .96
323,246 CCPS of Series F of Rs.10 each, (as at 31 March 2024: 323,246, as at 31 March 2023: 323,246) 3.23 3.23 3 .23
19,000,000 CCPS of Series G of Rs.10 each, (as at 31 March 2024: 19,000,000, as at 31 March 2023: Nil) 190.00 190.00 -
10,500,000 CCPS of Series H of Rs.1 each, (as at 31 March 2024: Nil, as at 31 March 2023: Nil) 10.50 - -
4 50.50 3 40.00 1 50.00
Issued, subscribed and paid-up share capital
Equity share capital issued (A)
35,235,000EquitysharesofRs.1each,fullypaidup(asat31March2024:21,375,200,asat31March2023: 35.23 21.38 21.38
21,375,200)
Less: Treasury Shares held through Bluestone Jewellery and Lifestyle Management Share Trust
Nil Equity shares of Rs. 1 each, fully paid up (as at 31 March 2024: 32,23,260, as at 31 March 2023: 32,23,260) - ( 3.22) ( 3.22)
3 5.23 1 8.16 1 8.16
Equity component of Compulsorily Convertible Preference Shares (CCPS)
609,594 Series A CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 609,594 , as at 31 March 2023: 609,594) 6.09 6 .09 6 .09
186,982 Series B CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 186,982 , as at 31 March 2023: 186,982) 1.87 1 .87 1 .87
88,624 Series B1 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 88,624 , as at 31 March 2023: 88,624) 0.89 0 .89 0 .89
1,339,659 Series B2 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 1,339,659 , as at 31 March 2023: 1,339,659) 13.40 1 3.40 1 3.40
128,207 Series B3 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 128,207 , as at 31 March 2023: 128,207) 1.28 1 .28 1 .28
1,417,252 Series C CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 1,417,252 , as at 31 March 2023: 1,417,252) 14.17 1 4.17 1 4.17
1,940,933 Series D CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 1,940,933 , as at 31 March 2023: 1,940,933) 19.41 1 9.41 1 9.41
416,865 Series D1 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 416,865 , as at 31 March 2023: 416,865) 4.17 4 .17 4 .17
359,257 Series D2 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 359,257 , as at 31 March 2023: 359,257) 3.59 3 .59 3 .59
110,754 Series D3 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 110,754 , as at 31 March 2023: 110,754) 1.11 1 .11 1 .11
169,122 Series E CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 169,122 , as at 31 March 2023: 169,122) 1.69 1 .69 1 .69
395,836 Series E2 CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 395,836 , as at 31 March 2023: 395,836) 3.96 3 .96 3 .96
250,658 Series F CCPS of Rs. 10 each, fully paid up (as at 31 March 2024: 250,658 , as at 31 March 2023: 250,658) 2.51 2 .51 2 .51
17,680,565 Series G CCPS of Rs.10 each, (as at 31 March 2024: 18,665,355 , as at 31 March 2023: Nil) 176.81 1 86.65 -
10,380,622 Series H CCPS of Rs.1 each, (as at 31 March 2024: Nil, as at 31 March 2023: Nil) 10.38 - -
Total share capital 2 61.33 2 60.79 7 4.13
Total share capital 2 96.56 2 78.95 9 2.29
Number of shares have been disclosed in absolute terms.
(a) Reconciliation of shares outstanding at the beginning and at the end of the reporting year
Particulars As at 31 March 2025 As at 31 March 2024 As at 3 1 March 2023
Number Amount Number Amount Number Amount
Consolidated Standalone Standalone
I Equity shares
Balance at the beginning of the year 1,81,51,940 1 8.16 1 ,81,51,940 18.16 18,15,192 1 .82
Shares issued during the year (Refer note 17(c)) 1,28,02,090 1 2.80 - - 1,63,36,748 1 6.34
Shares transferred during the year 32,23,260 3.22 - - - -
Conversion of OCRPS into equity shares 72,920 0.07 - - - -
Conversion of G series CCPS into equity shares 9 ,84,790 0.98 - - - -
Total Equity shares at the end of the year 3 ,52,35,000 3 5.23 1 ,81,51,940 1 8.16 1 ,81,51,940 1 8.16
- -
357BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
II Reconciliation of the number of treasury shares outstanding at the beginning and end of the year
Particulars As at 31 March 2025 As at 31 March 2024 As at 3 1 March 2023
Number Amount Number Amount Number Amount
Consolidated Standalone Standalone
Equity shares
Balance at the beginning of the year 32,23,260 3.22 32,23,260 3 .22 32,23,260 3 .22
Shares transferred during the year ( 32,23,260) ( 3.22) - - - -
Total Equity shares at the end of the year - - 3 2,23,260 3 .22 3 2,23,260 3 .22
III Compulsorily Convertible Preference Shares (CCPS)
Particulars As at 31 March 2025 As at 31 March 2024 As at 3 1 March 2023
Number Amount Number Amount Number Amount
Consolidated Standalone Standalone
Series A
At the beginning of the year 6,09,594 6.09 6,09,594 6.09 4,57,246 4.57
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 1,52,348 1.52
Total 6,09,594 6.09 6,09,594 6.09 6,09,594 6.09
Series B
At the beginning of the year 1 ,86,982 1.87 1 ,86,982 1 .87 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 1,86,982 1.87
Total 1,86,982 1.87 1,86,982 1.87 1,86,982 1.87
Series B1
At the beginning of the year 88,624 0.89 8 8,624 0 .89 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 88,624 0.89
Total 88,624 0.89 88,624 0.89 88,624 0.89
Series B2
At the beginning of the year 13,39,659 1 3.40 13,39,659 13.40 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 13,39,659 13.40
Total 13,39,659 13.40 13,39,659 13.40 13,39,659 13.40
Series B3
At the beginning of the year 1 ,28,207 1.28 1 ,28,207 1 .28 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 1,28,207 1.28
Total 1,28,207 1.28 1,28,207 1.28 1,28,207 1.28
Series C
At the beginning of the year 14,17,252 1 4.17 14,17,252 14.17 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 14,17,252 14.17
Total 14,17,252 14.17 14,17,252 14.17 14,17,252 14.17
Series D
At the beginning of the year 19,40,933 1 9.41 19,40,933 19.41 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 19,40,933 19.41
Total 19,40,933 19.41 19,40,933 19.41 19,40,933 19.41
Series D1
At the beginning of the year 4 ,16,865 4.17 4 ,16,865 4 .17 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 4,16,865 4.17
Total 4,16,865 4.17 4,16,865 4.17 4,16,865 4.17
Series D2
At the beginning and end of the year 3,59,257 3.59 3,59,257 3.59 3,59,257 3.59
Total 3,59,257 3.59 3,59,257 3.59 3,59,257 3.59
Series D3
At the beginning of the year 1 ,10,754 1.11 1 ,10,754 1 .11
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 1,10,754 1.11
Total 1,10,754 1.11 1,10,754 1.11 1,10,754 1.11
Series E
At the beginning of the year 1 ,69,122 1.69 1 ,69,122 1 .69 - -
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 1,69,122 1.69
Total 1,69,122 1.69 1,69,122 1.69 1,69,122 1.69
358BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
As at 31 March 2025 As at 31 March 2024 As at 31 March 2023
Particulars
Number Amount Number Amount Number Amount
Consolidated Standalone Standalone
Series E2
At the beginning of the year 3 ,95,836 3.96 3 ,95,836 3 .96
Reclassification from Liability to Equity (Refer note 17 (c) below) - - - - 3,95,836 3.96
Total 3,95,836 3.96 3,95,836 3.96 3,95,836 3.96
Series F
At the beginning of the year 2 ,50,658 2.51 2 ,50,658 2 .51 - -
Issued during the year - - - - 2,50,658 2.51
Total 2,50,658 2.51 2,50,658 2.51 2,50,658 2.51
Series G
At the beginning of the year 1,86,65,355 186.65 - - - -
Conversion of CCPS into equity shares (9,84,790) (9.84) - - - -
Issued during the year - - 1,86,65,355 186.65 - -
Total 1,76,80,565 176.81 1,86,65,355 186.65 - -
Series H
At the beginning of the year - - - - - -
Issued during the year 1,03,80,622 10.38 1,86,65,355 186.65 - -
Total 1,03,80,622 10.38 1,86,65,355 186.65 - -
Total Share Capital [I + III] 7,07,09,930 296.56 6,28,96,393 465.61 2,55,65,683 92.29
(b)Terms/rights attached to equity shares
Eachholderofequitysharesisentitledtoonevotepershare.ThedividendproposedbytheBoardofDirectorsissubjecttotheapprovaloftheequityshareholdersintheAnnualGeneral
Meeting. During the year ended 31 March 2025, 31 March 2024 and 31 March 2023, Company has not declared any dividend.
IntheeventofliquidationoftheCompany,theholdersofequityshareswillbeentitledtoreceiveremainingassetsoftheCompany,afterdistributionofallpreferentialshareholdersand
preferential amounts. The distribution will be in proportion to the number of equity shares held by the shareholders.
(c) The Company has issued various series of Compulsorily Convertible Preference Shares ('CCPS') and Optionally Convertible Redeemable Preference Shares ('OCRPS').
i.Duringtheyearended31March2023,TheCCPSholdersofSeriesA(partly),B,B1,B2,B3,C,D,D1,D3,E2andEandincludingthenewSeriesF(whichwasissuedduringtheyearended
March2023)havewaivedtherightofbuyback(referredtoinpoint(i)above)containedintheagreementsandagreedafixedconversionratio.Theconversionratiowasagreedat10equity
sharesforevery1CCPSheld(theearlierconversionratioof1:1standschangedduetothecorporateactionsreferredtoinpoint(d)below)andtheCCPSholdersofSeriesE2haveagreeda
fixed conversion of 5.013 equity shares for every 1 CCPS held (the earlier conversion ratio of 0.5013:1 stands changed due to the corporate actions referred to in point (d) below).
Accordingly,theinstrumentsundertheseagreementshadbeenreclassifiedfromfinancialliabilitytoequity.Consequently,CCPSandsecuritiespremiumhavebeencreditedbyINR63.47
million and INR 18,216.96 million respectively with a corresponding debit to borrowings (disclosed under financial liabilities) by INR 18,280.43 million.
ii.Duringtheyearended31March2024,theCompanyhasissuedGseriesCCPSandtheCCPSholdersofSeriesGhaveagreedafixedconversionof1equitysharesforevery1CCPSheld
and therefore the same is classified as equity.
iii. During the year ended 31 March 2025, series E1 OCRPS is converted into equity shares in the ratio of 10:1.
iv. During the year ended 31 March 2025, 9,84,790 series G CCPS is converted into equity shares in the ratio of 1:1.
v.Duringtheyearended31March2025,theCompanyhadissuedHseriesCCPSandtheCCPSholdersofSeriesHhaveagreedafixedconversionof1equitysharesforevery1CCPSheld
and therefore the same is classified as equity.
(d)Duringtheyearended31March2023,theCompanyhadundertakenaconsolidationofitsequitysharesfromfacevalueofRs1toRs10each,followedbyanissueofbonussharesinthe
ratio of 9:1 and then a stock split in the ratio 10:1 resulting in the face value reducing from Rs 10 to Rs 1 each.
In the period of last five years, during the year ended 31 March 2023, the Company had issued bonus shares of 16,336,746 nos. of equity shares.
(e) No class of shares have been bought back by the Company during the period of five years immediately preceding the current year end.
359BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(f) No class of shares have been issued for consideration other than cash by the Company during the period of five years immediately preceding the current year end.
(g) During the year ended 31 March 2025, the Company has issued 10,001,847 rights equity shares at a price of Rs. 34 each, which includes a premium of Rs. 33 per share.
(h)Particulars of shareholders holding more than 5% equity shares
As at 31 March 2025 As at 31 March 2024 As at 31 March 2023
Number of Number of Number of
Name of the shareholder % holding % holding % holding
shares held shares held shares held
Consolidated Standalone Standalone
Equity Shares
Ganesh K* - - 15,48,850 9% 20,92,980 12%
M/s. Access India Capital 29,26,410 8% - - - -
Gaurav Singh Kushwaha 2,44,65,127 69% 1 ,39,50,000 77% 1 ,39,50,000 77%
Srinivas Anumolu - - 10,46,480 6% 20,92,960 11%
Total 2 ,73,91,537 77% 1 ,65,45,330 91% 1 ,81,35,940 99%
CCPS
Series A
Accel India III (Mauritius) Limited 4 ,57,246 75% 4 ,57,246 75% 4 ,57,246 75%
Saama Capital II Limited 53,134 9% 5 3,134 9% 5 3,134 9%
Sunil Kant Munjal and other partners of Hero 99,214 16% 9 9,214 16% 9 9,214 16%
6 ,09,594 100% 6 ,09,594 100% 6 ,09,594 100%
Series B
Accel India III (Mauritius) Limited 93,491 50% 9 3,491 50% 9 3,491 50%
Saama Capital II Limited 93,491 50% 9 3,491 50% 9 3,491 50%
1 ,86,982 100% 1 ,86,982 100% 1 ,86,982 100%
Series B1
Saama Capital II Limited 88,624 100% 8 8,624 100% 8 8,624 100%
88,624 100% 8 8,624 100% 8 8,624 100%
Series B2
Kalaari Capital Partners II, LLC 2 ,64,734 20% 8 ,22,621 61% 8 ,22,621 61%
Accel India III (Mauritius) Limited 3 ,07,149 23% 3 ,07,149 23% 3 ,07,149 23%
Sunil Kant Munjal and other partners of Hero 1 ,51,920 11% 1 ,51,920 11% 1 ,51,920 11%
Steadview Capital Mauritius Limited 1 ,96,901 15% - - - -
Peak XV Partners Growth Investments IV 3 ,60,986 27% - - - -
12,81,690 96% 12,81,690 96% 12,81,690 96%
Series B3
Accel India III (Mauritius) Limited 1 ,28,207 100% 1 ,28,207 100% 1 ,28,207 100%
1 ,28,207 100% 1 ,28,207 100% 1 ,28,207 100%
Series C
Accel Growth III Holdings (Mauritius) Ltd - - 3 ,37,329 24% 5 ,52,329 39%
Ivycap Ventures Trust – Fund 1-(Trustee-Vistra ITCL (India) Limited) 3 ,12,595 22% 3 ,12,595 22% 3 ,12,595 22%
Kalaari Capital Partners II, LLC 2 ,20,971 16% 2 ,20,971 16% 2 ,20,971 16%
Accel India III (Mauritius) Limited 1 ,38,107 10% 1 ,38,107 10% 1 ,38,107 10%
DF International Private Partners - 0% 1 ,10,386 8% 1 ,10,386 8%
Saama Capital II Limited 82,864 6% 8 2,864 6% 8 2,864 6%
360 ONE Special Opportunities Fund - Series 12 2 ,80,927 20% 2 ,15,000 15% - 0%
Accel India VII (Mauritius) Limited 3 ,37,329 24% - - - -
13,72,793 98% 14,17,252 100% 14,17,252 100%
Series D
Kalaari Capital Partners II, LLC 1 ,61,786 8% 1 ,61,786 8% 1 ,61,786 8%
Accel Growth III Holdings (Mauritius) Ltd - - - - 1 ,61,786 8%
Accel India III (Mauritius) Limited 2 ,42,679 13% 2 ,42,679 13% 2 ,42,679 13%
RB Investment Pte Limited 2 ,42,579 12% 2 ,42,579 12% 2 ,42,579 12%
Vistra ITCL (India) Limited, Trustee of Ivycap Ventures Trust – Fund 2 1 ,61,686 8% 1 ,61,686 8% 1 ,61,686 8%
Iron Pillar Fund I Limited 1 ,37,187 7% 1 ,37,187 7% 3 ,40,754 18%
Kalaari Capital Partners Opportunity Fund, LLC* - - 1 ,61,686 8% 1 ,61,686 8%
Iron Pillar Fund I India 2 ,06,116 11% 2 ,06,116 11% 3 ,28,457 17%
Sunil Kant Munjal and other partners of Hero 1 ,39,520 7% 1 ,39,520 7% 1 ,39,520 7%
360 ONE Special Opportunities Fund - Series 12 1 ,02,571 5% 1 ,02,571 5% - -
360 ONE Large Value Fund - Series 5 1 ,11,149 6% 1 ,11,149 6% - -
15,05,273 77% 16,66,959 85% 19,40,933 100%
360BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
As at 31 March 2025 As at 31 March 2024 As at 31 March 2023
Number of Number of Number of
Name of the shareholder % holding % holding % holding
shares held shares held shares held
Consolidated Standalone Standalone
Series D1
Kalaari Capital Partners II, LLC 33,207 8% 3 3,207 8% 3 3,207 8%
Accel India III (Mauritius) Limited 66,413 16% 6 6,413 16% 6 6,413 16%
Vistra ITCL (India) Limited, Trustee of Ivycap Ventures Trust – Fund 2 53,130 13% 5 3,130 13% 5 3,130 13%
Iron Pillar Fund I Limited 66,413 16% 6 6,413 16% 6 6,413 16%
RB Investment Pte Limited 67,715 16% 6 7,715 16% 6 7,715 16%
Sunil Kant Munjal and other partners of Hero 1 ,02,841 25% 1 ,02,841 25% 1 ,02,841 25%
3 ,89,719 94% 3 ,89,719 94% 3 ,89,719 94%
Series D2
Accel India III (Mauritius) Limited 1 ,28,304 36% 1 ,28,304 36% 1 ,28,304 36%
Saama Capital II Limited 26,043 7% 2 6,043 7% 2 6,043 7%
Vistra ITCL (India) Limited, Trustee of Ivycap Ventures Trust – Fund 2 31,251 9% 3 1,251 9% 3 1,251 9%
Iron Pillar Fund I Limited 1 ,27,614 36% 1 ,27,614 36% 1 ,27,614 36%
3 ,13,212 88% 3 ,13,212 88% 3 ,13,212 88%
Series D3
Avanz EM Partnerships Fund II, SPC - - 1 ,10,754 100% 1 ,10,754 100%
360 ONE Special Opportunities Fund - Series 12 63,218 57% - - - -
Iron Pillar II WH Ltd. 47,536 43% - - - -
1 ,10,754 100% 1 ,10,754 100% 1 ,10,754 100%
Series E
Accel India III (Mauritius) Limited 59,037 35% 5 9,037 35% 5 9,037 35%
Kalaari Capital Partners II, LLC 11,807 7% 1 1,807 7% 1 1,807 7%
Accel Growth III Holdings (Mauritius) Limited - - 3 9,358 23% 3 9,358 23%
Iron Pillar Fund I Limited 11,807 7% 1 1,807 7% 1 1,807 7%
Sunil Kant Munjal and other partners of Hero 15,743 9% 1 5,743 9% 1 5,743 9%
Raveen Shastry 15,626 9% 1 5,626 9% 15,626 9%
Accel India VII (Mauritius) Limited 39,358 23% - - - -
1 ,53,378 90% 1 ,53,378 90% 1 ,53,378 90%
Series E2
Accel India III (Mauritius) Limited 1 ,25,000 32% 1 ,25,000 32% 1 ,25,000 32%
Ashoka Pte Limited 1 ,25,000 32% 1 ,25,000 32% 1 ,25,000 32%
Japonica Holdings Pte. Limited 62,500 16% 6 2,500 16% 62,500 16%
3 ,12,500 80% 3 ,12,500 80% 3 ,12,500 80%
Series F
Sunil Kant Munjal and other partners of Hero 2 ,50,658 100% 2 ,50,658 100% 2 ,50,658 100%
2 ,50,658 100% 2 ,50,658 100% 2 ,50,658 100%
Series G
IE Venture Investment Fund II 31,75,712 18% 31,75,712 17% - -
360 One Large Value Fund - Series 13 22,15,059 13% 23,81,784 13% - -
360 One Special Opportunities Fund Series 11 14,76,706 8% 15,87,856 9% - -
NKSquared 14,76,706 8% 15,87,856 9% - -
Kamath Associate 14,76,706 8% 15,87,856 9% - -
IvyCap Ventures Trust Fund - III 14,76,706 8% 15,87,856 9% - -
NV Holdings Limited 12,46,909 7% 13,40,763 7% - -
1,25,44,504 70% 1 ,32,49,683 73% - -
Series H
Pratithi Growth Fund 1 6 ,05,536 6% - - - -
MIH Investments One B.V. 60,80,439 59% - - - -
Steadview Capital Mauritius Limited 13,84,083 13% - - - -
Think Investments PCC 14,53,280 14% - - - -
95,23,338 92% - - - -
* Holding below 5% during current year
361BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(i) Shareholding of promoter:
Particulars As at 31 March 2025 As at 31 March 2024 As at 31 March 2023
Number of Number of Number of
Equity shares of Re 1 each % holding % holding % holding
shares held shares held shares held
Mr. Gaurav Singh Kushwaha* 2,44,65,127 69% - - - -
*TheBoardofDirectors,duringtheirmeetingonNovember27,2024,hasdesignatedMr.GauravSinghKushwaha-ManagingDirectorasaPromoteroftheCompanyforallregulatory,statutory,andrelated
purposes under applicable laws.
18 Other equity
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Securities premium (i) 3 2,451.29 25,221.43 1 9,530.55
Retained earnings (ii) (24,583.31) (22,325.48) (20,748.50)
Share options outstanding account (iii) 897.48 553.00 403.35
Items of Other Comprehensive Income (iv) 5.72 13.82 4.05
Non-Controlling Interest (v) 39.66 - -
Total other equity 8,810.84 3,462.77 (810.55)
(i) Securities premium
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Opening balance 25,221.43 19,530.55 492.23
Premium received on issue of shares 7 ,235.69 5,690.88 844.58
Less : Impact due to Ind AS adjustments - - (6.88)
Add: Reclassification from Liability to Equity (Refer note 17 (c)) 6 .92 - 18,216.96
Add: Conversion from CCPS to Equity 8 .86 - -
Less : Share issue expenses ( 21.61) - -
Less : Utilization on issue of Bonus Shares (Refer note 17 (d)) - - (16.34)
Closing balance 32,451.29 25,221.43 19,530.55
(ii)Retained earnings
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Opening balance (22,325.48) (20,748.50) (19,076.06)
Add: Loss during the year (2,216.69) (1,422.36) (1,672.44)
Add: Non-Controlling Interest of Subsidiary (41.14) - -
Less: Change in fair value of Equity on termination of Right to subscribe shares (Refer note no. 47) - (154.62) -
Closing balance (24,583.31) (22,325.48) (20,748.50)
(iii)Share options outstanding account
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Opening balance 553.00 403.35 208.88
Add: Options granted during the year 5 12.39 193.50 194.47
Less: Options exercised during the year (167.91) - -
Less: Options surrendered during the year - (43.85) -
Closing balance 897.48 553.00 403.35
(iv)Items of Other Comprehensive Income
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Opening balance 13.82 4.05 2.64
Actuarial (loss)/gain on remeasurement of defined benefit liability (net of tax) (Refer note no. 34) (8.10) 9.77 1.41
Closing balance 5.72 13.82 4.05
362BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(v) Non-Controlling Interest
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Balance at the beginning of the year - - -
Adjustments for changes in ownership interests 41.14 - -
Founders' capital contribution at the time of incorporation 0.20 - -
Loss attributable for the year (1.68) - -
Other comprehensive income attributable during the year - - -
Balance at the end of the year 39.66 - -
Total other equity 8,810.84 3,462.77 (810.55)
Nature and purpose of other equity:
(i) Securities Premium:
Securitiespremiumrepresentsthepremiumreceivedonissueofsharesoverandabovethefacevalueofequityshares.Thesameisavailableforutilisationinaccordancewiththe
provisions of the Companies Act, 2013.
(ii)Retained earnings:
ThecumulativegainorlossarisingfromtheoperationswhichisretainedbytheCompanyisrecognizedandaccumulatedundertheheadingofretainedearnings.Attheendoftheyear,the
profit after tax/ loss is transferred from the Statement of Profit and Loss to retained earnings.
(iii)Share options outstanding account:
Thefairvalueoftheequity-settledsharebasedpaymenttransactionswithemployeesisrecognisedinstatementofprofitandlosswithcorrespondingcredittoshareoptionsoutstanding
account.Theamountsrecordedinthisaccountaretransferredtosharepremiumuponexerciseofshareoptionsbyemployees.Incaseoflapse,correspondingbalanceistransferredto
retained earnings.
(iv)Other comprehensive income:
Other comprehensive income comprises actuarial gains and losses on defined benefit obligation.
(iv)Non-Controlling Interest:
Non-controllinginterestsrepresentthatpartofthetotalcomprehensiveincomeandnetassetsofsubsidiaryattributabletotheinterestwhichisnotowned,directlyorindirectly,bythe
Parent Company.
363BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
19 Borrowings:
Non-current borrowings - At Amortised cost
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Secured:
Redeemable Non-convertible debentures (Refer note below) 4,190.11 2 ,332.57 543.25
Less: Current maturities of long-term borrowings ( 2,755.51) ( 1,288.58) ( 241.40)
1 ,434.60 1 ,043.99 3 01.85
Term loans from banks (Refer note below):
a) HDFC Bank Limited 33.14 6 2.38 7 9.98
Less: Current maturities of long-term borrowings ( 15.91) ( 29.25) ( 43.57)
1 7.23 3 3.13 3 6.41
Term loans from others (Refer note below):
b) Blacksoil Capital Private Limited - 200.00 -
c) Oxyzo Financial Services Private Limited 589.17 425.00 261.60
d) Incred Financial Services Limited 38.13 7 1.23 100.00
e) Northern Arc Capital Limited 500.00 500.00 250.00
f) Poonawalla Fincorp Limited 500.00 - -
g) Innoven Capital India Private Limited - - 3.34
Less: Current maturities of long-term borrowings (1,111.19) ( 433.93) ( 518.00)
516.11 762.30 9 6.94
Vehicle loan:
h) BMW India Financial Services Private Limited 4 .99 6.09 -
i) Axis Bank Limited 1 .88
Less: Current maturities of long-term borrowings (1.98) (1.10) -
4.89 4.99 -
Unsecured:
Liability component of Optionally Convertible Redeemable Preference Shares
Optionally convertible series E1 preference shares of Rs. 10 each is Nil (As on 31 March
2024: 7,292 shares of Rs. 10 each , As on 31 March 2023: 7,292 shares of Rs. 10 each)
(Refer note 17 (c)) - 6.99 6.99
- 6.99 6.99
Total 1 ,972.83 1 ,851.40 4 42.19
Note:
ThecouponrateforRedeemableNon-convertibledebenturesrangesfrom-31March202512.50%p.a.to14.50%p.a.,31 March202411.25%p.a.to
14.95% p.a., 31 March 2023 - 12.01% p.a. to 14.25% p.a. with a tenor of 18 to 36 months.
Therateofinterestfortermloansfrombanksis7.90%p.a.(31March2024-7.25%p.a.to7.50%p.a.,31March2023-7.25%p.a.to7.50%p.a.andloan
fromothersis11.25%p.a.to13.50%p.a.(31March2024-13%p.a.to14.35%p.a.,31March2023-13.00%p.a.to14.35%p.a.)withamaturityperiod
ranging from 12 to 36 months.
Therateofinterestforvehicleloanis-31March20257.99%p.a.-9.55%p.a.,31March2024-7.99%p.a.,31March2023-Nilrepayablemonthlyin60
installments.
Security:
TheRedeemableNon-convertibledebenturesaresecuredbywayoffirstrankingparipassuchargeoverallcurrentassetsoftheCompany,bothpresent
and future including intellectual properties and non-current assets (including tangible, and intangible fixed assets).
Theloanmentionedin(a),(b),(c),(d),(e),(f)and(g)aboveissecuredbywayoffirstrankingparipassuchargebywayofhypothecationonallexistingand
futurecurrentassets(including tradereceivables,stockintrade,inventory,unencumberedcashequivalentsexceptforthefixeddepositsexclusivelylien
markedwiththelenderorotherfinancialinstitutions/lendersforgoldmetalloanorotherwise,customeradvances,supplieradvance,GSTrefundsetc.),
immovable and movable assets, fixed assets, intangible assets (including intellectual property, brand / trademarks) of the Company.
The loan mentioned in (h) and (i) above is secured against hypothecation of vehicle.
364BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Current borrowings:
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Secured
Redeemable Non-convertible debentures
a) Current maturities of long-term borrowings 2,755.51 1,288.58 241.40
2 ,755.51 1 ,288.58 2 41.40
From banks (Refer note below):
b) Working capital loans 620.00 2 00.00 -
c) Bank overdraft 1 08.76 - 5 45.95
d) Current maturities of long-term borrowings 1 5.91 2 9.25 4 3.57
7 44.67 2 29.25 5 89.52
From others (Refer note below):
e) Working capital loan 4 50.00 2 00.00 4 00.00
f) Payable Financing 2 50.00 3 00.00 9 3.07
g) Current maturities of long-term borrowings 1 ,111.19 4 33.93 5 18.00
1 ,811.19 9 33.93 1 ,011.07
Vehicle loan
h) Current maturities of long-term borrowings 1 .98 1 .10 -
1 .98 1 .10 -
Total 5 ,313.35 2 ,452.86 1 ,841.99
Note:
Therateofinterestforworkingcapitalloansfrombankis-31March202510.00%p.ato10.60%p.a., 31March2024-11.50%, 31March2023-Niland
workingcapitalloanfromothersis-31March202512.00%p.a.to13.50%p.a., 31March202413.00%p.a.to13.75%p.a.,31March2023-11.50%p.a.
to 13.50% p.a. with a maturity period ranging from 6 months to 12 months.
Therateofinterestforpayablefinancingis-31March202511.50%-12.00%p.a., 31March2024-11.50%p.a.,31March2023-13.75%p.a.witha
maturity period of 31 March 2025 - 90 to 120 days, 31 March 2024 - 120 days, 31 March 2023 - 60 to 90 days
The rate of interest for cash credit / overdraft is 10% - 10.70% p.a. (31 March 2024 - Nil, 31 March 2023 - MCLR 6M + 2.05% - MCLR 6M + 2.25%)
Security:
Theloanmentionedin(b)aboveissecuredbywayoffirstrankingparipassuhypothecationchargeonallexistingandfuturestocksandreceivablesand
future moveable fixed assets of the Company.
The loan mentioned in (c) above is secured by way of pari-passu charge on all current assets and fixed assets of the Company.
Theloanmentionedin(e)aboveissecuredbywayoffirstrankingparipassuchargeonallexistingandfuturefixedandcurrentassets,otherassets,
inventory, receivables, rental deposits of the Company.
365BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
31 March 2025:
The quarterly statements of book debts and inventories filed with the banks against the borrowings obtained by the Company are in agreement with the books of accounts.
31 March 2024
The quarterly statements of book debts and inventories filed with the banks against the borrowings obtained by the Company are in agreement with the books of accounts other than as
below :
Details of discrepancies
Amount (in million)
Sanctioned amount to
Remarks (including subsequent
For the quarter ended which discrepancy Nature of current Nature of Amount as per As per unaudited
rectification, if any)
relates to (in million) assets discrepancy Quarterly returns books of Difference
and statements accounts
HDFC bank Limited and Kotak Mahindra bank Limited
Inventory 3 ,622.57 3,581.69 4 0.88
30-Jun-23 Debtors 6 80.66 690.69 ( 10.03)
Creditors 2 21.42 945.11 ( 723.70)
Inventory 3 ,377.62 3,284.10 9 3.52
30-Sep-23 Debtors 1 ,855.91 1,789.16 6 6.74
Creditors 7 55.76 1,457.03 ( 701.27)
HDFC - 300 Impact of book Creditors:Onlypayableswithrespecttoraw
Kotak - 250 Inventory closure entries 5 ,097.24 5,165.55 ( 68.31)materials purchased are submitted to bank
31-Dec-23 Debtors 3 ,918.05 3,934.84 ( 16.79)whereas,amountasperunauditedbooksof
Creditors 1 ,318.76 1,798.59 ( 479.83)accounts consist of all trade payables
including expenses.
Inventory 5 ,491.22 5,977.88 ( 486.66)
31-Mar-24 Debtors 4 ,516.78 4,547.15 ( 30.37)Inventory, purchases and debtors: On
Creditors 1 ,475.83 2,290.53 ( 814.70)account of book closure entries.
ICICI bank Limited
Inventory 3,606.30 3,581.69 2 4.61 Cashandcashequivalents:Cashandcash
Debtors 7 71.20 690.69 8 0.51 equivalents includes cash balance, bank
30-Jun-23
Purchases 2,720.50 3 ,251.17 ( 530.67)balancesandfixeddepositswithbanksand
Cash and Cash 2,834.30 3 ,186.37 ( 352.07)NBFC's. (excluding lien marked FD's other
Equivalent than GML)
Creditors 2 21.40 945.11 ( 723.71)
Impact of book
3 00.00
closure entries
Inventory 3,362.60 3,284.10 7 8.50
Debtors 1,887.40 1,789.16 9 8.24
Purchases 4,155.90 3 ,610.40 5 45.50
30-Sep-23
Cash and Cash
6,183.10 6 ,276.04 ( 92.94)
Equivalent
Creditors 7 55.80 1,457.03 ( 701.23)
31 March 2023
Details of discrepancies
Amount (in million)
Sanctioned amount to
Remarks (including subsequent
For the quarter ended which discrepancy Nature of current Nature of Amount as per As per unaudited
rectification, if any)
relates to (in million) assets discrepancy Quarterly returns books of Difference
and statements accounts
HDFC bank Limited (i) Inventory lying at the franchisee location is
30-Jun-22 1 ,389.63 1,389.57 0.05 included in as inventory of the Company as at
30-Sep-22 3 00.00 2 ,377.78 2,241.90 135.88 the year end.
31-Dec-22 2 ,189.12 2,228.54 (39.41)
Impact of Ind
31-Mar-23 Inventory AS and book 1 ,969.61 3,953.17 (1983.56)(ii) Franchisee has the ability to obtain credit
ICICI bank Limited closure entries on such inventory and hence, this is not
30-Jun-22 1,383.10 1 ,389.57 (6.47)included as inventory in the statements
30-Sep-22 3 00.00 2,340.90 2 ,241.90 99.00 submitted by the Company to the banks; and
31-Dec-22 2,186.90 2 ,228.54 (41.64)
Book closure entries
31-Mar-23 1 ,955.70 3 ,953.17 (1997.47)
366BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
The Company had instances of default in payment of Principal/interest as below :
31 March 2025
There are no instances of default in payment of Principal or interest as on and for the year ended 31 March 2025.
31 March 2024
Amount not paid on due No. of days Amount remaining
Amount paid till the date
Nature of Borrowing Name of Lenders date during the year (in delay or unpaid as at 31 Remarks
of report
million) unpaid March 2024
Principal Interest Principal Interest Principal Interest
Long Term Borrowings
Due to Financial Stride Fintree Private Caused due to processing delays.
- 0.59 3 1 - - - -
Institutions: Limited Amount repaid with default interest.
The NACH facility was active however
Due to Financial Klub works private the lender presented the NACH after
1 0.00 0.88 8 - - - -
Institutions: limited the due date. There was adequate
balance available as on due date.
The NACH facility was active however
Due to Financial Capsave finance private the lender presented the NACH after
- 1.96 1 - - - -
Institutions: limited the due date. There was adequate
balance available as on due date.
The NACH facility was active however
Due to Financial Capsave finance private the lender presented the NACH after
- 0.06 3 - - - -
Institutions: limited the due date. There was adequate
balance available as on due date.
The NACH facility was active however
Due to Financial Capsave finance private the lender presented the NACH after
- 1.83 1 - - - -
Institutions: limited the due date. There was adequate
balance available as on due date.
The NACH facility was active however
Due to Financial BMW India Financial the lender presented the NACH after
0 .09 0.02 1 - - - -
Institutions: services private limited the due date. There was adequate
balance available as on due date.
The NACH facility was active however
Due to Financial BMW India Financial the lender presented the NACH after
0 .09 0.04 1 - - - -
Institutions services private limited the due date. There was adequate
balance available as on due date.
31 March 2023
No. of
Amount not paid on Amount remaining
days Amount paid till the
Nature of Borrowing Name of Lender due date during the unpaid as at 31 Remarks
delay or date of report
year March 2023
unpaid
Principal Interest Principal Interest Principal Interest
Long Term Borrowings
Due to Financial Innoven Capital India 3 .33 0 .46 3 .00 - - 3 .33 0 .46
Institutions: Private Limited 3 .33 0 .45 2 .00 - - 3 .33 0 .45
3 .33 0 .18 1 .00 - - 3 .33 0 .18
3 .33 0 .15 1 .00 - - 3 .33 0 .15
Caused due to processing delays.
Due to Financial Klub Works Private - 0 .10 4 .00 - - - 0 .10
Amount repaid with default interest.
Institutions: Limited - 0 .06 4 .00 - - - 0 .06
Due to Financial Oxyzo Financial - 0 .92 4 .00 - - - 0 .92
Institutions: Services Private Limited - 0 .28 2 .00 - - - 0 .28
- 1 .68 1 .00 - - - 1 .68
367BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
20 Lease liabilities
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Non current
Lease liabilities 7 ,052.70 4 ,301.18 3 ,318.98
Total 7 ,052.70 4 ,301.18 3 ,318.98
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Lease liabilities 9 43.79 5 88.06 4 10.33
Total 9 43.79 5 88.06 4 10.33
21 Other financial liabilities
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Non-current
Deposit made by franchisee 1 43.31 3 25.10 1 ,610.63
Total 1 43.31 3 25.10 1 ,610.63
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Interest accrued but not due on borrowings 1 4.43 1 2.61 8 .53
Deposit made by franchisee 2 ,118.37 2 ,466.15 1 ,286.38
Payable to employees 9 2.05 2 4.45 -
Liabilities towards share based payment (Refer note no. 39) - 2 4.87 -
Liabilities towards rights to subscribe shares (Refer note no. 47) - 1 66.99 -
Liability towards Phantom options (Refer note no. 46) - 7 .53 2 69.08
Derivative instruments in designated hedge accounting relationship 7 7.78 - -
Other liabilities 4 6.16 1 0.00 -
Total 2 ,348.79 2 ,712.60 1 ,563.99
22 Provisions
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Non-current
Provision for employee benefits
Provision for gratuity (refer note 34) 3 5.44 2 2.83 2 8.80
Provision for compensated absence - 1 1.10 1 6.99
Total 3 5.44 3 3.93 4 5.79
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Provision for employee benefits
Provision for gratuity (refer note 34) 1 2.53 1 1.68 1 .74
Provision for compensated absence 1 5.93 8 .84 1 .48
Total 2 8.46 2 0.52 3 .22
368BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
23 Gold on loan
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Gold metal loan (Refer note below) 3,865.53 4,424.61 2,212.42
Total 3,865.53 4,424.61 2,212.42
Notes
Representsamountspayableagainstgoldpurchasedfromvariousbanksundergoldonloanschemewithainterestrateof2.5%-9%p.a.(31March
2024-2.5%p.a.,31March2023-2.5%p.a.)andispayableatmonthlyintervals.Thecreditperiodundertheaforesaidarrangementisupto180days
from the date of delivery of gold. The amounts are secured against fixed deposits placed by the Company (refer note 8, 15 and 16).
24 Trade payables
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Total outstanding dues of micro enterprises and small enterprises 2 82.97 4 18.55 1 30.95
Total outstanding dues of creditors other than micro enterprises and small 1 ,364.38 1 ,748.94 6 52.82
Total trade payables 1 ,647.35 2 ,167.49 7 83.77
Disclosure in respect of Micro and Small Enterprises :
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
(i)Theprincipalamountandtheinterestduethereonremainingunpaidtoanysupplierattheend
of each accounting year
-Principal 2 82.97 4 18.55 1 30.95
-Interest - - -
(ii) The amount of interest paid by the buyer in terms of section 16 of the Micro, Small and - - -
MediumEnterprisesDevelopmentAct,2006,alongwiththeamountofthepaymentmadetothe
supplier beyond the appointed day during each accounting year:
-Interest - - -
-Payment - - -
(iii)Theamountofinterestdueandpayablefortheperiodofdelayinmakingpayment(which - - -
havebeenpaidbutbeyondtheappointeddayduringtheyear)butwithoutaddingtheinterest
specified under the Micro, Small and Medium Enterprises Development Act, 2006
(iv) The amount of interest accrued and remaining unpaid at the end of each accounting year - - -
(v)Theamountoffurtherinterestremainingdueandpayableeveninthesucceedingyears,until - - -
suchdatewhentheinterestduesaboveareactuallypaidtothesmallenterprise,forthepurpose
ofdisallowanceofadeductibleexpenditureundersection23oftheMicro,SmallandMedium
Enterprises Development Act, 2006.
Trade payables Ageing Schedule
Ageing as at 31 March 2025
Particulars Outstanding for following periods from due date of payment Total
Unbilled Not due < 1 year 1-2 years 2-3 years > 3 years
Total outstanding dues of micro enterprises
- 62.99 1 53.55 65.87 0.43 0.13 2 82.97
and small enterprises
Total outstanding dues of creditors other than
431.40 341.95 5 67.66 1 3.56 6.75 3 .06 1 ,364.38
micro enterprises and small enterprises
Disputed dues of micro, enterprises and
- - - - - -
small enterprises
Disputed dues of creditors other than micro,
- - - - - -
enterprises and small enterprises
Total 4 31.40 4 04.94 7 21.21 79.43 7.18 3.19 1 ,647.35
369BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Ageing as at 31 March 2024
Particulars Outstanding for following periods from due date of payment Total
Unbilled Not due < 1 year 1-2 years 2-3 years > 3 years
Total outstanding dues of micro enterprises
- 271.98 1 46.57 - - - 4 18.55
and small enterprises
Total outstanding dues of creditors other than
370.93 976.92 3 70.83 2 8.25 1.21 0 .80 1 ,748.94
micro enterprises and small enterprises
Disputed dues of micro, enterprises and
- - - - - -
small enterprises
Disputed dues of creditors other than micro,
- - - - - -
enterprises and small enterprises
Total 3 70.93 1,248.90 5 17.40 28.25 1.21 0.80 2 ,167.49
Ageing as at 31 March 2023
Particulars Outstanding for following periods from due date of payment Total
Unbilled Not due < 1 year 1-2 years 2-3 years > 3 years
Total outstanding dues of micro, enterprises
- - 1 30.95 - - - 1 30.95
and small enterprises
Total outstanding dues of creditors other than
- - 6 34.93 3 .35 2.48 1 2.06 6 52.82
micro, enterprises and small enterprises
Disputed dues of micro, enterprises and
- - - - - - -
small enterprises
Disputed dues of creditors other than micro,
- - - - - - -
enterprises and small enterprises
Total - - 7 65.88 3 .35 2.48 12.06 7 83.77
25 Other liabilities
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current
Advance received from customers 2 72.85 9 9.72 7 5.91
Gold Mine Scheme 1 ,727.97 1 ,087.74 7 02.53
Capital creditors 1 73.06 6 5.20 -
Liability for sales return/contract liabilities 1 05.73 6 6.20 -
Statutory dues payable 3 9.62 2 02.58 2 7.82
Gift vouchers 517.49 3 84.83 2 33.56
Other payables 2 7.14 9.18 -
Total 2 ,863.86 1 ,915.45 1 ,039.82
*TheHoldingCompanyhasrecognisedarefundliabilityfortheSalesreturnfromcustomersamountingtoRs.105.73million(31March2024:Rs.
66.20millionand31March2023:RsNil)whichisinthenormalcourseofbusiness.TheHoldingCompanyhasalsorecognisedarighttorecoverthe
returnedgoodsRs.67.67million(31March2024:Rs.38.76millionand31March2023:RsNil).Thecoststorecovertheproductsarenotmaterial
because the customers usually return the product in a saleable condition.
370BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
26 Revenue from operations
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Sale of products 1 7,700.02 1 2,658.39 7,707.26
Total revenue from operations 1 7,700.02 12,658.39 7,707.26
(A) Ind AS 115 - Revenue from contract with customers
Particulars For the year For the year For the year
ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Revenue from contract with customers - Sale of products 17,700.02 12,658.39 7,707.26
Total revenue from operations 17,700.02 12,658.39 7,707.26
India 17,700.02 12,658.39 7,707.26
Outside India - - -
Total revenue from operations 17,700.02 12,658.39 7,707.26
Timing of revenue operation
At a point in time 17,700.02 12,658.39 7,707.26
Total revenue from operations 17,700.02 12,658.39 7,707.26
(B) Reconciliation of revenue recognised in the statement of profit and loss with the contracted price:
Particulars For the year For the year For the year
ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Contracted price 25,122.22 17,411.81 10,863.57
Less: Reductions towards variable consideration components (7,422.20) (4,753.42) (3,156.31)
Net consideration recognised as revenue 17,700.02 12,658.39 7,707.26
The reduction towards variable consideration comprises of scheme discounts, incentives, returns etc.
27 Other income
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Interest on fixed deposits and others 3 51.78 250.58 97.86
Profit on sale of property plant and equipment (net) - 19.43 -
Gain on mutual funds 39.31 - -
Liabilities no longer required written back 95.16 96.71 55.00
Fair value gain on call option – Refer note 52 52.16 - -
Unwinding of interest on financial assets carried at amortized cost 28.23 - 11.32
Gain on termination of lease 10.84 7 .96 5 .55
Rent waiver on lease liabilities 3.88 - 0 .09
Miscellaneous income 18.98 1 .84 1 .86
Total other income 6 00.34 376.52 171.68
371BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
28 Cost of raw materials consumed
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Raw material consumed
Inventory at the beginning of the year 1 ,992.69 837.54 480.18
Add: Purchases 1 7,514.34 1 3,501.86 7,533.36
Less: Inventory at the end of the year 2,291.68 1,992.69 837.54
Total consumption 1 7,215.35 12,346.71 7,176.00
29 Change in inventories of finished goods and work-in-progress
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Inventories at the end of the year
Finished goods 1 3,787.66 7,894.09 3,013.82
Work-in-progress 3 47.86 10.97 87.94
Inventories at the beginning of the year
Finished goods 7 ,894.09 3,013.82 1,175.92
Work-in-progress 10.97 87.94 1 .05
Net change (6,230.46) ( 4,803.30) ( 1,924.79)
30 Employee benefits expense
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Salaries and wages 1 ,361.79 980.58 643.38
Contribution to provident and other funds (Refer note 34) 42.17 33.69 20.95
Gratuity expenses (Refer note 34) 8.01 16.78 10.91
Expense on employee stock option scheme (Refer note 39) 5 12.39 292.58 194.47
Staff welfare expenses 1 01.66 60.62 42.25
Total employee benefits expense 2,026.02 1,384.25 911.96
31 Finance costs
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Interest on :
Term loans from banks and financial institutions 604.42 280.09 148.27
Debentures 460.26 289.70 29.74
Delayed payment of taxes - 2 .07 0 .46
Franchisee 464.09 488.87 263.79
Lease liabilities (refer note 4(c)) 509.36 305.30 210.99
Other borrowing costs 37.32 10.68 13.60
Total finance costs 2,075.45 1,376.71 666.85
372BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
32 Depreciation and amortization expense
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Depreciation of property, plant and equipment (refer note 3) 4 45.29 279.97 137.67
Amortization of other intangible assets (refer note 6a) 4.13 2 .08 2 .01
Depreciation of right to use assets (refer note 4(c)) 1 ,025.47 670.61 477.26
Total depreciation and amortization expense 1,474.89 952.66 616.94
33 Other expenses
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Power and fuel 1 76.07 110.10 59.09
Certification & hallmarking charges 70.63 76.14 62.72
Job work charges 2 51.12 374.91 108.72
Contract labour charges 6 20.67 249.02 179.73
Consumables 1 00.30 50.39 60.07
Security charges 76.03 44.47 32.72
Bank charges 5.76 7 .24 2 .76
Insurance 43.02 18.09 12.05
Repairs and maintenance - Buildings 93.33 60.68 7 .27
Rates and taxes 41.38 45.48 40.78
Advertisement & marketing costs 1 ,591.66 1,242.30 841.40
Payment gateway charges 1 38.32 98.27 69.13
Shipping charges 90.05 74.77 76.89
Brokerage & commission 58.34 271.09 117.21
Printing & stationery expenses 49.49 37.09 10.86
Postage and courier charges 3.50 1 .79 1 .32
Software and web development charges 26.16 11.41 10.52
Recruitment charges 1.32 4 .61 5 .69
Bad debts written off 1.60 5 .55 0 .51
Less : Provision created in earlier years (1.60) (2.80) -
Advances written off - 25.02 4 .87
Rent (refer note 4C) 20.37 36.13 30.21
Legal and professional charges 1 36.77 100.88 119.47
Travelling and conveyance expenses 80.62 46.06 50.40
Technology & communication expenses 61.03 46.98 28.80
Auditors remuneration (refer note (a) below)* 3.59 2 .35 5 .19
Provision for doubtful debt and other receivables - 1 .20 -
Provision for balance with government authorities - - 72.18
Provision for expected credit loss - - 0 .96
Office maintenance 1 76.21 141.80 85.14
Loss on sale of property, plant and equipment 19.48 - 3 .94
Miscellaneous expenses 2.82 19.22 3 .82
Total other expenses 3,938.04 3,200.24 2,104.42
373BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(a) Payment to Auditors
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
As auditor:
Statutory audit 3.45 2.25 5.00
Reimbursement of expenses 0.14 0.10 0.16
Others - - 0.03
Total 3.59 2.35 5.19
* Excludes fees paid to auditors amounting to Rs. 14.09 million (including reimbursement of expenses) and fees paid to
erstwhileauditorsRs.16.07million(includingreimbursementofexpenses)fortheyearended31March2025(31March2024-
RsNiland31March2023:RsNil) inconnectionwiththeinitialpublicofferofequitysharesofthe HoldingCompanywhich
has currently recognized under prepaid expenses (other current assets).
374BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
34 Employee benefits
I Defined contribution plan
TheCompanyhasdefinedcontributionplans.ContributionsaremadetoprovidentfundinIndiaforemployeesattherateof12%ofbasicsalaryasper
regulations.Thecontributionsaremadetoregisteredprovidentfundadministeredbythegovernment.TheobligationoftheCompanyislimitedtotheamount
contributedandithasnofurthercontractualnoranyconstructiveobligation.Theexpenserecognizedduringtheyeartowardsdefinedcontributionplanisas
under:
Particulars For the year ended For the year ended For the year ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Employer's Contribution to Provident Fund 4 1.68 3 3.01 2 0.18
Employer's Contribution to Employee State Insurance Corporation 0.49 0.68 0.77
Expense recognized during the year 4 2.17 3 3.69 2 0.95
II Defined benefit plan
A Gratuity: Unfunded
In accordance with applicable Indian laws, the Company provides for gratuity, a defined benefit retirement plan (Gratuity Plan). The Gratuity Plan provides a
lump sum payment to vested employees, at retirement or termination of employment, an amount based on the respective employee’s last drawn salary and
the number of years of employment with the Company.
a) Reconciliation of the projected benefit obligations
Particulars As at As at As at
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Change in projected benefit obligation:
Obligations at beginning of the year 3 4.51 3 0.54 2 5.06
Service cost 5 .56 1 4.50 9 .12
Interest on defined benefit obligation 2 .45 2 .28 1 .79
Benefits settled ( 2.65) ( 3.04) ( 4.02)
Actuarial loss/(gain) 8.10 (9.77) ( 1.41)
Obligations at the end of year 4 7.97 3 4.51 3 0.54
Reconciliation of present value of the obligation and the fair value
Closing obligations 47.97 34.51 30.54
Closing fair value of plan assets - - -
Liability recognized in the balance sheet 4 7.97 3 4.51 3 0.54
Net liability:
Non-current 3 5.44 2 2.83 2 8.80
Current 1 2.53 1 1.68 1.74
b (i) Expense recognized in the Restated Statement of Profit and Loss:
Particulars For the year ended For the year ended For the year ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Service cost 5.56 1 4.50 9.12
Interest cost 2.45 2.28 1.79
Net benefit paid - - -
Net gratuity cost 8.01 1 6.78 1 0.91
375BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
ii. Remeasurements recognized in Other Comprehensive Income
Particulars For the year ended For the year ended For the year ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Actuarial (gain)/ loss on defined benefit obligation
Changes in demographic assumption 8.64 (22.86) -
Changes in financial assumptions 0.39 1 3.16 ( 1.07)
Experience variance (i.e. Actual experience vs assumptions) ( 0.93) ( 0.07) ( 0.34)
Actuarial (gain)/ loss on defined benefit obligation 8.10 ( 9.77) ( 1.41)
c Defined benefit obligation - Actuarial assumptions
(i) Actuarial assumptions*
Principal actuarial assumptions at the reporting date:
Particulars For the year ended For the year ended For the year ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Discount rate 6.50% 7.10% 7.15%
Salary escalation rate 10.00% 10.00% 8.00%
Attrition rate:
8%-2% based on
-Annual CTC below Rs. 1 million 49.00% 56.00%
ages
8%-2% based on
-Annual CTC between Rs. 1 million to Rs. 3 million 33.00% 27.00%
ages
8%-2% based on
-Annual CTC between Rs. 3 million and above 18.00% 17.00%
ages
100% of IALM 100% of IALM 100% of IALM
Mortality rate
2012-14 2012-14 2012-14
Retirement Age (years) 60 58 58
(ii) Sensitivity analysis
Reasonably possible changes at the reporting date to one of the relevant actuarial assumptions, holding other assumptions constant, would have affected the
defined benefit obligation by the amounts shown below.
For the year ended For the year ended For the year ended
31 March 2025 31 March 2024 31 March 2023
Particulars
Consolidated Standalone Standalone
Increase Decrease Increase Decrease Increase Decrease
Discount Rate (- / + 1%) 4 6.28 4 9.77 3 3.38 3 5.74 2 7.35 3 4.35
Salary Growth Rate (- / + 1%) 4 9.40 4 6.56 3 5.47 3 3.58 3 3.80 2 7.62
Attrition Rate (- / + 50% of attrition rates) 4 0.91 6 1.61 3 1.09 4 2.19 2 9.60 3 1.67
Mortality Rate (- / + 10% of mortality rates) 4 7.97 4 7.96 3 4.52 3 4.51 3 0.55 3 0.54
(iii) The expected future cash flows in respect of gratuity:
Projected benefits payable in future years For the year ended For the year ended For the year ended
from the reporting date 31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
1st following year 1 2.53 1 1.68 1.74
2nd to 5th year 3 1.84 2 0.48 8.37
6th to 10 years 1 2.38 8.80 1 1.58
More than 10 years 6.08 4.76 6 6.88
B Compensated absences:
TheCompanyhaschangedleaveencashmentpolicyduringthecurrentyearended31March2025, theCompanyprovidesaleaveencashmentpolicyinthe
formofcompensatedabsences,classifiedasashort-termbenefit.Employeesbecomeeligibleforearnedleavesaftercompletingtheirprobationperiod.Once
confirmed,earnedleavesaccumulatemonthly,andanyunusedleavesexpireattheendoftheanniversarycycle.However,thecompanypermitsalimited
numberofleavestobecarriedforwardtothenextanniversarycycle.Leaveencashmentwillbepaiduponanemployee’sexitfromtheorganization,uptothe
available balance of carry-forward leaves. The provision for this benefit is estimated and measured on an undiscounted basis.
EarliertheCompanyhasleaveencashmentpolicyintheformofcompensatedabsencewhichisconsideredasalong-termbenefitandaccordinglythe
provision has been recognised based on actuarial valuation.
376BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
35 Income taxes
A Amount recognized in the Restated Statement of Profit or Loss
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Current tax - - -
Deferred tax - - -
Income tax expense reported in the Restated in Statement of - - -
Profit and Loss
B Income tax recognized in Other Comprehensive Income
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Remeasurement of the net defined benefit liability/asset - - -
Tax (expense)/benefit - - -
C Reconciliation of effective tax rate
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Loss before tax (2,218.37) (1,422.36) (1,672.44)
Tax amount at the enacted income tax rate 25.17% 25.17% 25.17%
Expected income tax expense at statutory tax rate - - -
Income tax expense recognised in the Restated Statement - - -
of Profit and Loss
D The following table provides the details of income tax assets and income tax liabilities as at 31 March 2025, 31 March 2024
and 31 March 2023
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Advance income tax and tax deducted at source 1 17.47 36.33 1 2.72
Provision for taxes - - -
Net income tax asset/ (liability) at the end of the year 117.47 36.33 12.72
Inabsenceofreasonablecertaintyoftaxableincomeinfutureyears,duringtheyearsended31March2025,31March2024and31
March2023,theGroup/HoldingCompanyhasnotrecogniseddeferredtaxassetamountingtoRs.1,731.67millionason31March
2025 (31 March 2024 - Rs. 1,416.57 million, 31 March 2023 - Rs. 1,242.66 million).
377BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
36 Related party disclosures
(i)Names of related parties and description of relationship
A.Relationship
Related Parties
Key Management Personnel (KMP) Mr. Gaurav Singh Kushwaha, Managing Director
Mr. Rumit Dugar, Chief Financial Officer (w.e.f. 02 May 2022)
Mr. Vipin Sharma, Chief Merchandising Officer (w.e.f. 21 July 2022)
Mr.Sudeep Nagar, Chief Operating Officer (w.e.f. 21 July 2022)
Ms. Roopa Hegde, Company Secretary (upto 14 April 2023)
Ms. Jasmeet Saluja , Company Secretary
Non executive - Nominee Directors Mr. Prashanth Prakash
Mr. Sameer Dilip Nath
Mr. Vikram Gupta (upto 27 November 2024)
Non executive - Independent Directors Mr. Rajesh Kumar Dahiya (w.e.f. 16 August 2024)
Mr. Rohit Bhasin (w.e.f. 16 August 2024)
Ms. Neha (w.e.f. 16 August 2024)
Associate Redefine Fashion Private Limited
B.Other related parties with whom transactions have taken place during the year Mrs. Arpita Tomar, Relative of KMP
Mrs. Poonam Dugar, Relative of KMP
Mrs. Sonia Gupta, Relative of Director
Mrs. Duhita Nath, Relative of Director
Mrs. Shikha Parikh, Relative of KMP
Ms. Mallika Dahiya, Relative of Director
ii)Related party transactions
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Remuneration paid / accrued to Key Management Personnel
Mr. Gaurav Singh Kushwaha 30.83 24.25 31.26
Mr. Rumit Dugar 14.79 14.48 12.53
Mr. Vipin Sharma 13.24 14.11 13.01
Mr. Sudeep Nagar 13.87 14.40 14.41
Ms. Roopa Hegde - 0.02 0 .48
Mrs. Jasmeet Saluja 1.75 0.06 -
Mr. Rajesh Kumar Dahiya 1.70 - -
Mr. Rohit Bhasin 1.75 - -
Ms. Neha 1.80 - -
Sitting fees
Mr. Rajesh Kumar Dahiya 0.55 - -
Mr. Rohit Bhasin 0.50 - -
Ms. Neha 0.45 - -
ESOP exercised*
Mr. Rumit Dugar 61.22 - -
Mr. Vipin Sharma 40.39 - -
Mr. Sudeep Nagar 53.49 - -
Equity shares issued under Rights issue
Gaurav Singh Kushwaha 3 13.31 - -
Equity shares issued under private placement
Gaurav Singh Kushwaha 7 51.40 - -
378BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Final call towards right shares issued
Gaurav Singh Kushwaha - 90.20
ESOP cash-settled
Vipin Sharma - 6.15 -
Sudeep Nagar - 1 09.61 -
Sale of products
Mr. Gaurav Singh Kushwaha - 0.02 -
Mr. Vikram Gupta 0 .01 0.09 5 .45
Mr. Vipin Sharma 0 .13 0.06 0 .57
Mr. Sudeep Nagar 0 .17 0.01 -
Mrs. Arpita Tomar 3 .83 3.37 3 .56
Mrs. Poonam Dugar 0 .05 0.01 0 .15
Ms. Neha 0 .09 - -
Ms. Mallika Dahiya 0 .27 - -
Mrs. Duhita Nath 3 .19 - -
Mrs. Shikha Parikh 1 .78 0.09 1 .03
Mrs. Sonia Gupta - - 0 .11
Investment in Associate
Redefine Fashion Private Limited
Equity shares 0 .06 - -
Compulsory convertible preference shares 1 04.94 - -
iii)Amounts outstanding as at the balance sheet date
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Payables to KMP's
Gaurav Singh Kushwaha 3 .60 1.25 4 .85
Rumit Dugar 0 .96 0.48 0 .96
Vipin Sharma 0 .96 0.48 0 .96
Sudeep Nagar 0 .96 0.48 -
Jasmeet Saluja 0 .09 0.06 -
Advance to Employees
Sudeep Nagar - - 0 .79
Roopa Hegde - - 0 .01
Receivables from Directors
Mrs. Duhita Nath 3 .19 - -
* ESOP exercised represents taxable amount.
Note :-
(i) The Group has not written off or written back any related party balances.
(ii)Provisionsforpost-retirementbenefits,namelygratuityandleaveencashment,aremadeforthecompanyasawhole.TheamountpertainingtoKeymanagement
personnel has not been seperately determined, accordingly, not included in the above note.
379BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
3 7 Earnings per share
BasicEPSamountsarecalculatedbydividingtheprofit/lossfortheyearattributabletoshareholdersbytheweightedaveragenumberof
sharesoutstandingduringtheyear.DilutedEPSamountsarecalculatedbydividingtheprofit/(loss)attributabletoshareholdersbythe
weightedaveragenumberofsharesoutstandingduringtheyearplustheweightedaveragenumberofsharesthatwouldbeissuedon
conversion of all the dilutive potential shares into share capital.
The following table sets forth the computation of basic and diluted earnings per share:
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Loss for the year for calculating basic and diluted EPS (2,216.69) (1,422.36) (1,672.44)
Weighted average number of shares (refer note below) (refer Note 17 (a)) 2,77,99,051 1,81,51,940 1,81,51,940
Earnings per share
- Basic (Rupees/share) ( 79.74) ( 78.36) ( 92.14)
- Diluted (Rupees/share) ( 79.74) (78.36) (92.14)
Note1:Duringtheyearended31March2023,theCompanyhadundertakenaconsolidationofitsequitysharesfromfacevalueofRs1to
Rs10each,followedbyanissueofbonussharesintheratioof9:1andthenastocksplitintheratio10:1resultinginthefacevalue
reducing from Rs 10 to Rs 1 each .
Note2: TheimpactofpotentialconversionofpreferencesharesandESOPintoequityisanti-dilutiveinnatureandaccordingly,thebasic
and diluted loss per share are same.
Reconciliation of shares used in computing earnings per share
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Weighted average number of equity shares of Re 1 each used for
2,77,99,051 1,81,51,940 1,81,51,940
calculation of basic and diluted earnings per share (Refer Note 17 (a))
3 8 Expenditure on Corporate Social Responsibility (CSR)
AsperSection135ofTheCompaniesAct,2013,aCompanymeetingtheapplicablethreshold,needstospendatleast2%ofitsaverage
net profits for the immediately preceding three financial years on corporate social responsibility (CSR) activities.
SincetheCompanyhasnotmadenetprofitsduringthethreeimmediatelyprecedingfinancialyears,theCompanyisnotrequiredtospend
the amount as prescribed under section 135(5) of the Act.
3 9 Employee Stock Option Plan
TheESOPscheme,namedBluestoneJewelleryandLifestyleEmployeesStockOptionPlan–2014(“ESOP2014”),wasinitiallyapprovedby
shareholdersin2014.Itwassubsequentlyamendedandapprovedagainin2016,furtherrevisedandapprovedduringanextraordinary
general meeting in 2022, and most recently amended and approved by shareholders in August 2024.
ThesharesgrantedundertheESOPPlandonotvestonasingledatebuthavegradedvestingschedulewithserviceconditionsattached.
AsperIndAS-102,“Share-basedPayment”,stockoptionshavetobefairvaluedonthegrantdateandexpensehastoberecognisedover
thevestingperiod.TheCompanyhasaccordinglydeterminedthecostoftheemployeeshare-basedpaymentsconsideringthefairvalue
principles.
Thevestingperiodfortheseoptionsspansfrom1to7years.Theycanbeexercisedbythegranteewithinaperiodof10yearsfromthedate
of vesting.
380BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Employee stock options details as on the balance sheet date are as follows:
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Outstanding at the beginning of the year 2 4,46,853 1 8,94,796 1,38,571
Increase in number of options on account of bonus issue during the year
- - 12,47,139
(refer note 17 (d))
Options granted during the year 20,56,016 13,43,506 11,73,504
Options vested during the year (9,03,797) (7,74,012) (5,08,727)
Options lapsed during the year (50,403) (17,437) (1,55,691)
Outstanding at the end of the year 3 5,48,669 2 4,46,853 1 8,94,796
Weighted average exercise price per option 1.00 1.00 1.00
Reconciliation of vested options:
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Outstanding at the beginning of the year 2 9,81,752 2 6,62,775 2 1,54,048
Options vested during the year 9 ,03,797 7 ,74,012 5 ,08,727
Options exercised / modified during the year* ( 15,08,947) (4,55,035) -
Outstanding at the end of the year 2 3,76,602 2 9,81,752 2 6,62,775
Options exercisable at the end of the year 23,76,602 29,81,752 26,62,775
*Duringthepreviousyearended31March2024,fewemployees(currentaswellasleftemployees)requestedtosettletheirrightsto
exercisetheoptionsincashandtheCompanyhasacceptedtheirrequestandsettletheirduesincashinsteadofshares.Thecompany
hassettledduesbasedonthefairvaluederivedduringtheissueofseriesGCCPS.TheincrementalimpactduetocashsettlementisRs.
218.51 per option.
Fair value measurement
ThefairvalueatgrantdateisdeterminedusingtheBlack-ScholesModelwhichtakesintoaccounttheexerciseprice,thetermofthe
option,thesharepriceatgrantdateandexpectedpricevolatilityoftheunderlyingshare,theexpecteddividendyieldandtheriskfree
interest rate for the term of the option.
Theweightedaverageremainingcontractuallifeoftheoptionsoutstandingasof31March2025undertheESOP(2014)optionplanis3.61
years (31 March 2024 2.98 years and 31 March 2023 - 4 years).
The fair value of the options is estimated on the date of grant using the Black-Scholes-Merton Model with the following inputs and
assumptions:
381BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
For the year ended For the year ended For the year ended
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
No of options granted 20,56,016 13,43,506 11,73,504
01-Apr-2023 01-Apr-2022
17-May-24
03-Apr-2023 15-Apr-2022
04-Jun-2024
26-Sep-2023 02-May-2022
Date of grant 01-Aug-24
01-Jan-2024 01-Sep-2022
27-Sep-24
02-Mar-2024 02-Jan-2023
27-Nov-24
24-Jan-2023
Vesting Period 4 to 7 years 4 years 4 years
Dividend yield (%) 0% 0% 0%
Volatility rate (%) 42% 47% 43%
Risk free rate 6.44% 7.18% 7.00%
Expected life of options (years) 4 to 7 4 4
Weighted average fair value of option per share 540.29 313.89 285.62
Thestockpriceisarrivedusingthelastroundoffundingclosesttothegrantdate.Impliedvolatilityistheunitatwhichthepriceofshares
ofpeerlistedcompanieshasfluctuatedduringthepastperiod.Theexpectedtimetomaturity/expectedlifeofoptionsistheperiodfor
whichthecompanyexpectstheoptionstobealive,whichhasbeentakenas4to7yearssubjecttoadjustmentoftimelapsefromthedate
of grant. The risk free rate considered for calculation is based on yield on government securities for 4 years as on date of valuation.
382BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
4 0 Financial Instruments - Fair value measurement
a The carrying value and fair value of financial instruments by categories are as below:
As at 31 March 2025 As at 31 March 2024 As at 31 March 2023
Consolidated Standalone Standalone
Particulars
Amortised Fair value through Amortised Fair value through Amortised Fair value through
cost profit or loss cost profit or loss cost profit or loss
Financial assets
Investments
- Mutual Funds - 5 08.35 - - - -
- Equity shares and preference shares 85.56 - - - - -
Loans - - 0 .39 - 12.07 -
Trade receivables 56.06 - 23.77 - 10.64 -
Cash and cash equivalents 4 87.75 - 591.35 - 2 71.00 -
Bank balances other than above 1 ,381.18 - 473.61 - 2 ,318.61 -
Other financial assets 4 ,064.73 52.16 6 ,300.01 - 7 38.23 -
Total assets 6 ,075.28 5 60.51 7 ,389.13 - 3 ,350.55 -
Financial liabilities
Borrowings 7 ,286.18 - 4 ,297.27 6 .99 2 ,277.19 6 .99
Gold on loan - 3 ,865.53 4 ,424.61 - 2 ,212.42 -
Lease liabilities 7 ,996.49 - 4 ,889.24 - 3 ,729.31 -
Trade payables 1 ,647.35 - 2 ,167.49 - 7 83.77 -
Other financial liabilities 2 ,414.32 7 7.78 3 ,037.70 - 3 ,174.62 -
Total liabilities 19,344.34 3 ,943.31 1 8,816.31 6.99 12,177.31 6.99
b Measurement of fair values
The section explains the judgement and estimates made in determining the fair values of the financial instruments that are:
a) recognized and measured at fair value
b) measured at amortized cost and for which fair values are disclosed in the financial statements.
Toprovideanindicationaboutthereliabilityoftheinputsusedindeterminingfairvalue,thecompanyhasclassifieditsfinancialinstrumentsintothe
three levels prescribed under the accounting standard. An explanation of each level is mentioned below:
Level 1: Level 1 hierarchy includes financial instruments measured using quoted prices. This includes listed equity instruments, traded bonds and mutual
fundsthathavequotedprice.Thefairvalueofallequityinstruments(includingbonds)whicharetradedinthestockexchangesisvaluedusingtheclosing
price as at the reporting period.
Level 2: The fair value of financialinstruments that are not traded in an activemarket (forexample, traded bonds, over-the counter derivatives) is
determinedusingvaluationtechniqueswhichmaximisetheuseofobservablemarketdataandrelyaslittleaspossibleonentity-specificestimates.Ifall
significant inputs required to fair value an instrument are observable, the instrument is included in Level 2.
Level 3: If one or more of the significant inputs is not based on observable market data, the instrument is included in Level 3.
383BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
Financial instruments
Thefollowingtablepresentsthefairvaluemeasurementhierarchyoffinancialassetsandliabilitiesmeasuredatfairvalueonrecurringbasisasat31
March 2025, 31 March 2024 and 31 March 2023.
Particulars Date of valuation Total Level 1 Level 2 Level 3
FVTPL financial assets:
Investments in Mutual Funds As at 31 March 2025 508.35 508.35 - -
Investments in Mutual Funds As at 31 March 2024 - - - -
Investments in Mutual Funds As at 31 March 2023 - - - -
Call Option -in Subsidiary As at 31 March 2025 52.16 - 52.16 -
Call Option -in Subsidiary As at 31 March 2024 - - - -
Call Option -in Subsidiary As at 31 March 2023 - - - -
FVTPL financial liabilities:
Optionally convertible preference shares
As at 31 March 2025 - - - -
measured at FVTPL
Optionally convertible preference shares
As at 31 March 2024 6.99 - - 6.99
measured at FVTPL
Optionally convertible preference shares
As at 31 March 2023 6.99 - - 6.99
measured at FVTPL
Gold Metal Loan As at 31 March 2025 3,865.53 3,865.53 - -
Gold Metal Loan As at 31 March 2024 4,424.61 4,424.61 - -
Gold Metal Loan As at 31 March 2023 2,212.42 2,212.42 - -
Derivative instruments in designated hedge
As at 31 March 2025 77.78 7 7.78 - -
accounting relationship
Derivative instruments in designated hedge
As at 31 March 2024 - - - -
accounting relationship
Derivative instruments in designated hedge
As at 31 March 2023 - - - -
accounting relationship
Transfers between Level 1, Level 2 and Level 3
There were no transfers between Level 1, Level 2 or Level 3 during the years ended 31 March 2025, 31 March 2024 and 31 March 2023.
Determination of fair values
Fairvaluesoffinancialassetsandliabilitieshavebeendeterminedformeasurementand/ordisclosurepurposesbasedonthefollowingmethods.When
applicable, further information about the assumptions made in determining fair values is disclosed in the notes specific to that asset or liability.
i) The fair values of other current financial assets and financial liabilities are considered to be equivalent to their carrying values.
ii)ThefairvaluesofliabilitycomponentofoptionallyconvertiblePreferenceSharesisincludedattheamountatwhichtheinstrumentcouldbeexchanged
in a current transaction between willing parties other than in a forced or liquidation sale.
iii)Thefairvaluesofborrowingsatfixedratesareconsideredtobeequivalenttopresentvalueofthefuturecontractedcashflowsdiscountedatthe
current market rate.
384BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
41 Financial instruments - risk management
The Group has exposure to the following risks arising from financial instruments:
(i) credit risk (refer note (b) below);
(ii) liquidity risk (refer note (c) below);
(iii) market risk (refer note (d) below).
(a) Risk management framework
TheGroup'sBoardofDirectorshasoverallresponsibilityfortheestablishmentandoversightoftheGroup'sriskmanagementframework.TheGroup'srisk
managementpoliciesareestablishedtoidentifyandanalysetherisksfacedbytheGroup,tosetappropriaterisklimitsandcontrolsandtomonitorrisksand
adherence to limits. Risk management policies and systems are reviewed regularly to reflect changes in market conditions and the Group's activities.
TheGroup’sboardoverseeshowmanagementmonitorscompliancewiththeGroup’sriskmanagementpoliciesandprocedures,andreviewstheadequacyof
the risk management framework in relation to the risks faced by the Group.
TheGroupminimisestheeffectsoftheserisksbyusingderivativefinancialinstrumentstohedgeriskexposures.Theuseofderivativefinancialinstrumentsis
governedbytheGroup’spoliciesapprovedbytheBoardofDirectors,whichprovidewrittenprinciplesontheuseofsuchinstrumentsconsistentwiththe
Group’s risk management strategy.
The Group does not enter into or trade financial instruments including derivative financial instruments, for speculative purposes.
Hedges Sell forward/future contracts:
Average rate Quantity of hedge Nominal amount
Particulars Nature of Hedge
(Per gram) instruments (KGS) (Rs. in million)
31st March 2025 Fair value 8,861.49 370.00 3,278.75
31st March 2024 NA NA NA NA NA NA
31st March 2023 NA NA NA NA NA NA
Fair value hedge
The Group designates derivative contracts as hedging instruments to mitigate the risk of change in fair value of hedged item due to movement in gold prices.
Changes in the fair value of hedging instruments and hedged items that are designated and qualify as fair value hedges are recorded in the Statement of Profit
and Loss. Therefore, there will be no impact of the fluctuation in the price of the gold on the Group’s profit / (loss) for the year.
The table below shows the position of hedging instruments and hedged items as on the balance sheet date:
Carrying value of as at
Impact of
31st March 2025 Balance Sheet
Commodity Price Risk Maturity date fair value
Hedging Disclosure
Hedged item hedge
Instrument
Hedged item - fixed Gold 3,356.53 - 2 to 6 Months 77.78 Inventories
Other Financial Assets /
Hedging Instrument - Derivatives - 77.78 2 to 6 Months (77.78)
(Liabilities)
Carrying value of as at
Impact of
31st March 2024 Balance Sheet
Commodity Price Risk Maturity date fair value
Hedging Disclosure
Hedged item hedge
Instrument
Hedged item - fixed Gold NA NA NA NA NA NA
Hedging Instrument - Derivatives NA NA NA NA NA NA
Carrying value of as at
Impact of
31st March 2023 Balance Sheet
Commodity Price Risk Maturity date fair value
Hedging Disclosure
Hedged item hedge
Instrument
Hedged item - fixed Gold NA NA NA NA NA NA
Hedging Instrument - Derivatives NA NA NA NA NA NA
385BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(b) Credit risk
CreditriskisthepotentialfinanciallossresultingfromthefailureofcounterpartiesoftheGrouptosettleitsfinancialandcontractualobligations,asandwhen
they fall due.
TheGrouphasanestablishedprocesstoevaluatethecreditworthinessofitscustomersandprospectivecustomerstominimizepotentialcreditrisk.Credit
evaluations are performed by the Group before agreements are entered into with prospective customers.
TheGroupestablishesanallowanceamountforimpairmentthatrepresentsitsestimateoflossesinrespectoftradeandotherreceivables.Themain
componentofthisallowanceisestimatedlossesthatrelatetoShopinShopCustomers.Theallowanceaccountisusedtoprovideforimpairmentlosses.
SubsequentlywhentheGroupissatisfiedthatnorecoveryofsuchlossesispossible,thefinancialassetisconsideredirrecoverableandtheamountcharged
to the allowance account is then written off against the carrying amount of the impaired financial asset.
Cashatbankandfixeddepositsareplacedwithfinancialinstitutionswhichareregulated.Asatthereportingdate,thereisnosignificantconcentrationof
credit risk. The maximum exposure to credit risk is represented by the carrying value of each financial asset on the Balance Sheet.
i) Expected credit loss (ECL) assessment for customers as at 31 March 2025, 31 March 2024 and 31 March 2023
TheGroupallocateseachexposuretoacreditriskgradebasedonavarietyofdatathatisdeterminedtobepredictiveoftheriskofloss(includingbutnot
limitedtopastpaymenthistory,securitybywayofdeposits,externalratings,auditedfinancialstatements,managementaccountsandcashflowprojections
andavailablepressinformationaboutcustomers)andapplyingexperiencedcreditjudgment.Thefollowingtableprovidesinformationabouttheexposureto
credit risk and expected credit loss for trade receivables.
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Gross carrying amount 5 6.06 2 5.37 1 3.84
Expected loss rate 0.00% 6.31% 23.12%
Expected credit losses (Loss allowance provision) - 1.60 3.20
Carrying amount of trade receivables (net of impairment) 56.06 23.77 10.64
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Opening balance 1.60 3.20 2.23
Provision for expected credit loss - - 0.96
Provision for doubtful debt and other receivables - 1.20 -
Write off of bad debts (1.60) (2.80) -
Closing balance 0.00 1 .60 3 .20
ii) Cash and cash equivalents
TheGroupholdscashandcashequivalentsofRs.487.75millionasat31March2025(31March2024:Rs.591.35million, 31March2023:Rs.271.00million).
ThecashandcashequivalentsaremainlyheldwithbankswhichareratedAAA-toAA-basedonthirdpartyratings.TheGroupconsidersthatitscashandcash
equivalents have low credit risk based on the external credit ratings of counterparties.
iii) Other financial assets
The Group considers that its other financial assets have low credit risk based on its nature.
(c) Liquidity risk
LiquidityriskistheriskthattheGroupwillencounterdifficultyinmeetingtheobligationsassociatedwithitsfinancialliabilitiesthataresettledbydelivering
cashoranotherfinancialasset.TheGroup’sapproachtomanagingliquidityistoensure,asfaraspossible,thatitwillhavesufficientliquiditytomeetits
liabilities when they are due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage to the Group’s reputation.
ManagementmonitorsrollingforecastsoftheGroup’sliquiditypositionandcashandcashequivalentsonthebasisofexpectedcashflows.Thisisgenerally
carriedoutbytheManagementoftheGroupinaccordancewithpracticeandlimitssetbytheGroup.Inaddition,theGroup’sliquiditymanagementpolicy
involvesprojectingcashflowsandconsideringthelevelofliquidassetsnecessarytomeetthese,monitoringbalancesheetliquidityratiosagainstinternaland
external regulatory requirements and maintaining debt financing plans.
386BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(i) Exposure to liquidity risk
The table below details the Group's remaining contractual maturity for its non-derivative financial liabilities. The contractual cash flows reflect the
undiscounted cash flows of financial liabilities based on the earliest date on which the Group can be required to pay.
More than 5
Particulars Carrying amount Total 0–1 year 1–2 years 2–5 years
years
As at 31 March 2025
Borrowings 7 ,286.18 7,286.18 5,313.35 1,917.32 5 5.51 -
Gold on loan 3 ,865.53 3,865.53 3,865.53 - - -
Lease liabilities 7 ,996.49 10,215.76 1,508.58 1,507.46 4,187.78 3,011.94
Trade and other payables 1,647.35 1,647.35 1,647.35 - - -
Other financial liabilities 2,492.10 2,492.10 2,348.79 143.31 - -
23,287.65 25,506.92 14,683.60 3,568.09 4,243.29 3,011.94
More than 5
Particulars Carrying amount Total 0–1 year 1–2 years 2–5 years
years
As at 31 March 2024
Borrowings 4,304.26 4,304.26 2,452.86 1,605.05 239.36 6 .99
Gold on loan 4,424.61 4,424.61 4,424.61 - - -
Lease liabilities 4,889.24 4,889.24 588.06 655.13 1,977.81 1,668.24
Trade and other payables 2,167.49 2,167.49 2 ,167.49 - - -
Other financial liabilities 3,037.69 3,037.69 2,712.60 285.10 4 0.00 -
18,823.29 18,823.29 12,345.61 2,545.28 2,257.17 1,675.23
More than 5
Particulars Carrying amount Total 0–1 year 1–2 years 2–5 years
years
As at 31 March 2023
Borrowings 2,284.18 2,284.18 1,842.00 276.85 158.34 6 .99
Gold on loan 2,212.42 2,212.42 2,212.42 - - -
Lease liabilities 3,729.31 3,729.31 235.78 703.10 1,532.57 1,257.86
Trade and other payables 783.77 783.77 783.77 - - -
Other financial liabilities 3,174.62 3,174.62 1,563.99 1,610.63 - -
12,184.30 12,184.30 6,637.96 2,590.58 1,690.91 1,264.85
ii) Financing arrangement
TheGrouphadRs.632.01million(31March2024:Rs.650.00million,31March2023:Rs.54.05million)undrawnborrowingfacilitiesattheendofthereporting
year.
(d) Market risk
Marketriskistheriskthatchangesinmarketprices,suchasforeignexchangerates,interestratesandequityprices,whichwillaffecttheGroup’sincomeor
thevalueofitsholdingsoffinancialinstruments.Theobjectiveofmarketriskmanagementistomanageandcontrolmarketriskexposureswithinacceptable
parameters.
i) Currency risk
TheGroup'sfunctionallycurrencyisIndianrupees(INR).TheGroupundertakestransactionsdenominatedinforeigncurrencies;consequently,exposureto
exchange rate fluctuations arise. Volatility in exchange rates affects the Group's costs of imports, primarily in relation to other services.
AdversemovementsintheexchangeratebetweentheRupeeandanyrelevantforeigncurrencyresult'sintheGroup'soveralldebtpositioninrupeeterms
withoutthe Group havingincurred additional debtand favourable movementsin the exchange rateswill conversely resultin reductionin theGroup's
receivables in foreign currency.
The carrying amounts of the Group's monetary assets and monetary liabilities at the end of the reporting year are as follows:
Currency exposure as at 31 March 2025, 31 March 2024 and 31 March 2023
As at 31 March 2025 As at 31 March 2024 As at 31 March 2023
Foreign Foreign
Particulars Foreign Currency Rs in million Rs in million Rs in million
Currency Currency
Consolidated Standalone Standalone
Financial liabilities
Trade Payables:
- US Dollars - - 0.05 3.29 0.05 4.90
387BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
ii) Interest rate risk
Interestrateriskistheriskthatthefuturecashflowsofafinancialinstrumentwillfluctuatebecauseofchangesinmarketinterestrates.TheGroup’sexposure
to the risk of changes in market interest rates relates primarily to its long-term debt obligations with floating interest rates.
The Group’s main interest rate risk arises from long-term borrowings with variable rates, which expose the Group to cash flow interest rate risk.
Exposure to interest rate risk:
The exposure of the Group's borrowing to interest rate changes at the end of the year are as follows:
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Variable-rate instruments 2,051.07 1,187.38 792.48
Total Borrowings 2,051.07 1,187.38 792.48
Cash flow sensitivity analysis for variable-rate instruments
A reasonably possible change of 100 basis points in interest rates at the reporting date would have increased /(decreased) profit /loss by the amounts as
Profit or loss
Particulars
1% increase 1% decrease
Variable rate borrowings as at 31 March 2025 (20.51) 2 0.51
Variable rate borrowings as at 31 March 2024 (11.87) 1 1.87
Variable rate borrowings as at 31 March 2023 (7.92) 7 .92
iii) Commodity price risk
TheGroupisexposedtocommoditypriceriskduetopricefluctuationsonaccountofgoldprices.Theriskmanagementstrategyagainstgoldpricefluctuation
includesprocuringgoldonloanbasis,withaflexibilitytofixpriceofgoldatanytimeduringthetenoroftheloan.TheGroupdoesnotenterintoortrade
financial instruments including derivative financial instruments, for speculative purposes.
TheGrouphasanoutstandingbalanceofgoldmetalloanamountingtoRs.3,865.53millionasat31March2025(31March2024:Rs.4,424.61Millionand31
March 2023: Rs. 2,212.42 Million).
42 Capital management
ForthepurposeoftheGroup’scapitalmanagement,capitalincludesissuedequitycapital,sharepremiumandallotherequityreservesattributabletothe
equity holders of the Group. The primary objective of the Group’s capital management is to maximize the shareholder value.
TheGroup'spolicyistomaintainastrongcapitalbasesoastomaintaininvestor,creditorandmarketconfidenceandtosustainfuturedevelopmentofthe
business.TheGroup'scapitalstructuremainlyconstitutesdebt&equity.TheGroup'scapitalstructureisinfluencedbythechangesinregulatoryframework,
government policies, available options of financing and the impact of the same on the liquidity position.
TheGroupmonitorscapitalusingaratioof'adjustednetdebt'to'adjustedequity'.Forthispurpose,adjustednetdebtisdefinedastotalliabilities,including
interest-bearingloansandborrowingslesscashandcashequivalents,otherbankbalancesanddepositswithbankunlessmarkedforGMLcollateralandbank
guarantee. Adjusted equity comprises all components of equity.
The Group's adjusted net debt to equity ratio is analysed as follows:
As at As at As at
Particulars
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Total borrowings 7 ,286.18 4 ,304.26 2 ,284.18
Less: Cash and cash equivalents (refer note 15) 3 83.58 5 91.35 2 71.00
Less: Deposits with bank* 8 89.46 4 53.68 -
Adjusted net debt 6 ,013.14 3 ,259.23 2 ,013.18
Total equity 9 ,107.40 3 ,741.72 ( 718.26)
Adjusted net debt to adjusted equity ratio 0 .66 0 .87 ( 2.80)
* Other than deposits given as security against gold metal loan, Bank Overdraft, Working Capital and bank guarantee
388BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
43 Analytical Ratios
% change from % change from
As at As at As at Explanation for the variance Explanation for the variance
31 March 2023 31 March 2024
Ratio Methodology 31 March 31 March 31 March (Change from (Change from
to 31 March to 31 March
2025 2024 2023 31 March 2024 to 31 March 2025) 31 March 2023 to 31 March 2024)
2024 2025
Current assets over current Movement due to increase in current
a) Current Ratio 1.25 0.94 0.92 2% 34% NA - as the change is below 25%
liabilities assets during the year.
Movement due to increase in equity on account of
Debt(4) over total shareholders' Movement due to increase in share capital
b) Debt - Equity Ratio 1.68 2.46 ( 8.37) -129% -32% issue of Series G Preference Shares and reduction in
equity (H Series) during the year.
losses during the year 31 March 2024
Movement due to increase in losses and Movement due to reduction in losses and increase
c) Debt Service Coverage Ratio EBIT (1) over current debt ( 0.01) ( 0.00) ( 0.17) -97% 63%
borrowings in borrowings
Movement due to reduction in losses and increase
Movement due to increase in share capital
d) Return on Equity Ratio PAT (3) over total average equity -34.53% -94% -18% 423% -63% in equity on account of issue of Series G Preference
(H Series) during the year.
Shares
Cost of goods sold over average
e) Inventory Turnover Ratio 0.83 1.09 1.87 -42% -24% NA - as the change is below 25% Movement due to increase in inventory.
inventory
f) Trade receivables turnover Revenue from operations over Decrease on account of increase in trade
443.48 735.86 2 54.29 189% -40% Increase on account increase in revenue
ratio average trade receivables receivables
Net credit purchases(5) over
g) Trade payables turnover ratio 7.82 7.28 9.69 -25% 7% NA - as the change is below 25% NA - as the change is below 25%
average trade payables
Revenue from operations over Movement on account of increase in
h) Net Capital Turnover Ratio 1 0.48 (16.30) (19.57) -17% -164% NA - as the change is below 25%
average working capital inventory
Movement due to reduction in losses and increase
i) Net Profit Ratio Net profit over revenue -12.53% -11% -22% -48% 12% NA - as the change is below 25%
in revenue.
PBIT (2) over average capital
j) Return on Capital Employed -1.01% -1% -118% -99% 6% NA - as the change is below 25% Movement due to reduction in losses
employed(6)
Profit before tax over total
k) Return on Investment -6.23% -6% -13% -56% 7% NA - as the change is below 25% Movement due to reduction in losses.
assets
Notes
1. EBIT - Earnings before interest and taxes.
2. PBIT - Profit before interest and taxes including other income.
3. PAT - Profit after taxes.
4. Debt includes current and non-current lease liabilities.
5. Credit purchases means gross credit purchases after deducting purchase returns. Gross credit purchases includes other expenses.
6. Capital employed refers to total shareholders' equity and debt.
389BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
44 Relationship with struck off companies
31 March 2025
There are no transactions with the Struck off companies during the year ended 31 March 2025
31 March 2024
Nature of
Relationship with the
transactions Balance
Name of struck off company struck off company, if
with the struck- outstanding
any, to be disclosed
off company
Sausha R&D Private Limited Payable 0.60 Nil(1)
Nova Technosys Private Limited Payable 0.03 Nil(2)
1) During the financial year 2023-2024, the Company made purchases of Rs. 0.05 million, which was settled during the year and the
opening balance remains outstanding as at year end.
2) There were no transactions made during the financial year 2023-2024, the opening balance remains outsanding as at year end.
31 March 2023
Nature of
Relationship with the
transactions Balance
Name of struck off company struck off company, if
with the struck- outstanding
any, to be disclosed
off company
Sausha R&D Private Limited Payable 0.60 Nil(1)
Nova Technosys Private Limited Payable 0.03 Nil(2)
1) During the financial year 2022-2023, the Company made purchases of INR 5.50 million, which was settled during the year and an
advance payment of 0.60 million remains outstanding as at year end.
2) There were no transactions made during the financial year 2022-2023, the opening balance remains outstanding as at year end.
390BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
45 Operating segments
TheCompanyisengagedindesign,manufactureandsaleofjewellery,whichconstitutesasinglesegment.Accordingly,therearenoseparatereportableprimary
segments. Refer note 2.18.
The information relating to revenue from external customers has been disclosed as given below:
A) Revenue from operations
For the year For the year For the year
Particulars ended ended ended
31 March 2025 31 March 2024 31 March 2023
Consolidated Standalone Standalone
Domestic 17,700.02 12,658.39 7 ,707.26
Export - - -
Total 17,700.02 1 2,658.39 7 ,707.26
Non-current assets
The entire non-current assets of the Company are located in India. Accordingly, no separate disclosure is required for non-current assets by geographical area outside
India.
46 Phantom option scheme
Duringtheyear2016-17,theschemetitled"BluestoneJewelleryandLifestylePrivateLimited-PhantomOptionScheme2016"(POS2016)wasapprovedbytheBoardof
Directors.
TheobjectiveofthePOS2016istorewardtheformeremployeesandnon-employeeassociatesfortheircontribution.Underthescheme,theCompanyhadgranted
109,715optionstoformeremployeesandnon-employeeassociates.Duringtheyearended31March2023,Boardofdirectorshadapprovedsettlementbyliquidatingall
of the outstanding options granted under the Phantom Options scheme for cash at a liquidation price of Rs. 2,453.55 per option.
Outoftotalliability,duringtheyearended31March2024,theCompanyhadpaidRs.261.55millionandthebalanceamountispaidbythecompanyduringtheyear
ended 31 March 2025 against liability towards Phantom options .
47 InnoVenCapitalIndiaPrivateLimited (“InnoVen")hadgrantedloanstotheCompany.InconnectionwiththeLoanAgreements,theCompanyhasenteredintothe
agreementwithInnoVentherebyInnoVenhasrighttosubscribe(RTS)64,967sharesoftheCompany.TheCompanyandInnovenhasmutuallydecidedtoterminatethe
RTS agreement against the settlement amount of Rs. 154.62 million.
During the year ended 31 March 2025, Company has discharged its liability towards right to subscribe shares.
48 Commitments and Contingencies
Commitments
EstimatedamountofContractsremainingtobeexecutedoncapitalaccount(netofadvances)isRs.248.30million(31March2024-Rs.212.83million,31March2023-
Nil)
Contingent liabilities
As of the 31 March 2024 and 31 March 2024, the Company has assessed its obligations and confirms that there are no contingent liabilities requiring disclosure.
49 Other statutory information
(i) The Company does not have any Benami property, where any proceeding has been initiated or pending against the Company for holding any Benami property.
(ii) The Company does not have any charges or satisfaction which is yet to be registered with ROC beyond the statutory period.
(iii) The Company has not traded or invested in Crypto currency or Virtual Currency during the financial year.
(iv)TheCompanyhasnotadvancedorloanedorinvestedfundstoanyotherperson(s)orentity(ies),includingforeignentities(Intermediaries)withtheunderstanding
that the Intermediary shall:
(a) directly or indirectly lend or invest in other persons or entities identified in any manner whatsoever by or on behalf of the company (Ultimate Beneficiaries) or
(b) provide any guarantee, security or the like to or on behalf of the Ultimate Beneficiaries
(v)TheCompanyhasnotreceivedanyfundfromanyperson(s)orentity(ies),includingforeignentities(FundingParty)withtheunderstanding(whetherrecordedin
writing or otherwise) that the Company shall:
(a) directly or indirectly lend or invest in other persons or entities identified in any manner whatsoever by or on behalf of the Funding Party (Ultimate Beneficiaries) or
(b) provide any guarantee, security or the like on behalf of the Ultimate Beneficiaries
(vi)TheCompanydoesnothaveanysuchtransactionwhichis notrecordedinthebooksofaccountsthathasbeensurrenderedordisclosedasincomeduringtheyear
in the tax assessments under the Income Tax Act, 1961 (such as, search or survey or any other relevant provisions of the Income-tax Act, 1961).
(vii) The Company has not been declared wilful defaulter by any bank or financial institution or government or any government authority.
391BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
(viii) Details of Inter-corporate deposits given and investments made during the year as per Section 186 of the Act:
Movement
Nature of Secured/ Rate of As at 1st April As at 31 March
Name of the entity Purpose Term during the
relationship unsecured interest 2024 2025
period
ICD against
Stride One Capital Private Limited Others Unsecured 9.00% 12 months 75.00 (75.00) -
vendor financing
ICD against
Blacksoil Capital Private Limited Others Unsecured 7.00% 12 months - 31.25 31.25
vendor financing
FD lien against
Capsave Finance Private Limited Others Unsecured NA 12 months 20.00 - 20.00
WCDL
Investment
As at 1 April Investment made during the As at 31 March
Name of the entity Nature of relationship Purpose sold/impaired
2024 year 2025
during the year
Investments
Strategic
Ethereal House Private Limited Subsidiary - 1 67.98 - 167.98
investment
Strategic
Redefine Fashion Private Limited Associate - 1 05.00 - 105.00
investment
(ix) Additional information on the entities included in the Consolidated Financial Statements:
Net Assets i.e., total assets Share in profit or loss Share in other comprehensive Share in total comprehensive
minus total liabilities income income
Name of the entity in the Group As % of Amount As % of Amount As % of Amount As % of Amount
Consolidated Consolidated Consolidated Consolidated
net assets net assets net assets net assets
Parent
BlueStone Jewellery and Lifestyle 98.26% 9 ,133.44 99.69% (2,192.14) 100.00% (8.10) 99.69% (2,200.24)
Limited
Subsidiary
Ethereal House Private Limited 1.74% 1 61.34 0.31% ( 6.85) 0.00% - 0.31% ( 6.85)
100.00% 9 ,294.78 100.00% ( 2,198.99) 100.00% ( 8.10) 100.00% ( 2,207.09)
Adjustment on account of ( 252.71) (1.62) - ( 1.62)
consolidation
Non-controlling interest in (39.66) 1.68 - 1 .68
subsidiary
Associate
Redefine Fashion Private Limited 1 05.00 ( 19.44) - ( 19.44)
Total 9 ,107.40 ( 2,218.37) ( 8.10) ( 2,226.47)
50 Investment In Associate Company
There are no material associate to the group as at 31 March 2025 which would require disclosure under Ind AS -112 "Disclosure of Interests in Other Entities".
Name of the Associate Country of incorporation Proportion of
Redefine Fashion Private Limited India 51.19%
As at 31 March As at 31 March As at 31 March
Particulars
2025 2024 2023
Total comprehensive profit / (loss) for the year ( 37.98) - -
Group's share comprehensive profit / (loss) for the year ( 19.44) - -
51Maintenance of books of accounts on server in India:
AspertheMCAnotificationdated05August2022,theCentralGovernmenthasnotifiedtheCompanies(Accounts)FourthAmendmentRules,2022.Aspertheamended
rules,theCompaniesarerequiredtomaintainback-upofthebooksofaccountandotherrelevantbooksandpapersinelectronicmodethatshouldbeaccessiblein
Indiaatalltimes.Also,theCompaniesarerequiredtomaintainsuchback-upofaccountsonserverswhicharephysicallylocatedinIndia,onadailybasis.Thebooksof
accountalongwithotherrelevantrecordsandpapersoftheGrouparecurrentlymaintainedinelectronicmode.ThesearereadilyaccessibleinIndiaatalltimesand
back-up is maintained on a daily basis on servers located in India, in order to comply with the requirements of the above notification.
392BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
52Fair Value of Contingent Call Options
Asat31March2025,theCompanyhasrecognizedafinancialassetrepresentingthefairvalueofcontingentcalloptions undertheShareholders’Agreementdated06
January2025,withEtherealHousePrivateLimited(“Ethereal”).Theseoptionsarelinkedtotheachievementornon-achievementofspecificrevenueandEBITDA
milestones over defined periods.
Valuation Methodology :
ThefairvaluehasbeendeterminedusingaMonteCarloSimulationtechnique,basedonprojectedrevenues,EBITDAmargins,andnetassetvalues.Themodel
incorporates assumptions regarding revenue growth, volatility based on comparable listed companies, and risk-free interest rates as published by FIMMDA.
The valuation considers the probability of milestone achievement or failure, with contingent rights triggered only upon non-achievement conditions.
Accounting Treatment:
ThefairvalueofRs.52.16millionhasbeenrecognizedasafinancialassetunder‘FinancialAssetsatFairValuethroughProfitorLoss’inthefinancialstatements.Any
subsequent changes in fair value will be recognized in profit or loss in accordance with applicable accounting standards.
53ESOP Trust and Treasury Shares
TheCompanyhascategorized3,223,260equitysharesheldbyBlueStoneTrust(formerlyknownasBlueStoneJewelleryandLifestylePrivateLimitedManagementStock
Transfertrust)as'treasuryshares'incompliancewithapplicableIndianAccountingStandards.Asof31March2025,theTrusthastransferredallofitsholdingstoits
employees and its beneficiaries and no longer possesses any shares in the Company.
54Acquisition of Ethereal House Private Limited (EHPL)
Duringtheyear,theCompanyacquiredcontrollingstakeofEtherealHousePrivateLimited(EHPL),anewlyincorporatedentitywithnooperationsorassetsotherthan
initial cash contributed by its founders.
AsEHPLlackedanysubstantiveprocess,organizedworkforce,orothereconomicresources,theacquisitiondoesnotqualifyasabusinesscombinationunderIndAS
103. Further, as no tangible or intangible assets were acquired (other than cash), it also does not qualify as an asset acquisition.
Accordingly,thetransactionhasbeenaccountedforasacorporatecontroltransaction.Nogoodwill,capitalreserve,orrevaluationofassetsorliabilitieshasbeen
recognized. EHPL has been consolidated line-by-line from the date the Company obtained control.
55Investment in Subsidiary and Associate:
Duringtheyear,theCompanyhadacquired100fullypaidequitysharesofRs.10eachand61,567fullypaidpreferencesharesofRs.10eachofEtherealHousePrivate
Limited(EHPL)onapremiumofRs.2,714aggregatingtototalconsiderationofRs.167.98milliononapreferentialbasispursuanttotheSharesSubscriptionAgreement
dated 06 January 2025 ("Agreement").
Also,theCompanyhadacquired100fullypaidequitysharesofRs.1eachand170,526fullypaidpreferencesharesofRs.1eachofRedefineFashionPrivateLimitedon
apremiumofRs.614.38aggregatingtototalconsiderationofRs.105.00milliononapreferentialbasispursuanttotheSharesSubscriptionAgreementdated11
November 2024 ("Agreement").
56 Events after the reporting period
TheGroupevaluatedalleventsortransactionsthatoccurredafter31March2025upthrough16July2025,thedatetherestatedfinancialinformationwereapprovedfor
issuebytheBoardofDirectors.Thefollowingarethemajoreventsthathaveoccurredafterthebalancesheetdatetillthedateofsigningofrestatedfinancialstatements
that warrant a separate disclosure :-
1)TheCompanyhasraisedRs.400millionthroughissuanceofunlistedsecuredredeemablenon-convertibledebenturesonpreferentialbasisbywayofprivate
placement.
2) The Company has obtained a loan of Rs. 500 million from Northern Arc Capital Limited.
3) The Company has obtained a working capital loan of Rs. 250 million from Innoven Capital India Fund.
4)Pursuanttothetermsandconditionsofissuance,CompulsorilyConvertiblePreferenceShares(CCPS)wereconvertedintoequitysharesoftheCompanyon4July
2025.
5) On 5 May 2025, the Company granted 1,602,557 Employee Stock Options (ESOPs) to Mr. Sudeep Nagar, Chief Operating Officer (COO).
393BlueStone Jewellery and Lifestyle Limited (formerly known as BlueStone Jewellery and Lifestyle Private Limited)
CIN: U72900KA2011PLC059678
Annexure VII - Notes to the Restated Financial Information
(All amounts are in INR million unless otherwise stated)
57 Previous period's figures have been regrouped/ reclassified, wherever necessary, to confirm to current year classification.
As per our report of even date
For M S K A & Associates For and on behalf of Board of directors of
Chartered Accountants BlueStone Jewellery and Lifestyle Limited
Firm registration number: 105047W
Ankush Agrawal Gaurav Singh Kushwaha Sameer Dilip Nath
Partner Managing Director & CEO Director
Membership No: 159694 DIN No: 01674879 DIN No: 07551506
Place: Mumbai Place: Bangalore Place: New York
Date: 16 July 2025 Date: 16 July 2025 Date: 16 July 2025
Rumit Dugar
Chief Financial Officer
Place: Mumbai
Date: 16 July 2025
394OTHER FINANCIAL INFORMATION
The accounting ratios of our Company as required under Item 11 of Part A of Schedule VI of the SEBI ICDR
Regulations are given below:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
Basic EPS (₹) (79.74) (78.36) (92.14)
Diluted EPS (₹) (79.74) (78.36) (92.14)
RoNW (%) (1) (24.45)% (38.01)% -
NAV per Equity Share (₹) (2) 257.35 206.13 (39.57)
Profit/(Loss) before tax (₹ (2,218.37) (1,422.36) (1,672.44)
million)
Adjusted EBITDA (₹ million) 1,278.06 1,054.23 (272.79)
(3)
#Not Annualised
Notes: the above ratios are calculated as under:
(1) Return on Net Worth (%) = Return on Net Worth (in %) is calculated as Profit for the year as a percentage of total equity (excluding
non-controlling interest).
(2) .NAV per Equity Share refers to the net worth of the Company per Equity Share.
(3) EBITDA is calculated as Earnings before tax less other income plus Finance Cost, Tax and Depreciation of the company, adjusted
further for ESOP charge and franchisee commission that forms a part of the other expenses.
For further information in relation to our other accounting ratios, see “Basis for Offer Price”, “Our Business”
and “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Non-GAAP
Measures” on pages 162, 229 and 399, respectively.
Audited Financial Information
In accordance with the SEBI ICDR Regulations, the audited financial information of our Company as of and for
the Financial Years ended March 31, 2025, March 31, 2024 and March 31, 2023 (collectively, the “Audited
Financial Information”) are available on our website at www.bluestone.com/investor-relations.html.
Our Company is providing a link to this website solely to comply with the requirements specified in the SEBI
ICDR Regulations. Except as disclosed in this Red Herring Prospectus, the Audited Financial Information and the
reports thereon, do not constitute, (i) a part of this Red Herring Prospectus; or (ii) a prospectus, a statement in lieu
of a prospectus, an offering circular, an offering memorandum, an advertisement, an offer or a solicitation of any
offer or an offer document or recommendation or solicitation to purchase or sell any securities under the
Companies Act, the SEBI ICDR Regulations, or any other applicable law in India or elsewhere.
Except as disclosed in this Red Herring Prospectus, the Audited Financial Information, and the reports thereon,
should not be considered as part of information that any investor should consider subscribing for or purchase any
securities of our Company and should not be relied upon or used as a basis for any investment decision.
None of our Company, our Subsidiary or any of its advisors, nor the BRLMs or the Selling Shareholders, nor any
of their respective employees, directors, affiliates, agents or representatives accept any liability whatsoever for
any loss, direct or indirect, arising from any information presented or contained in the Audited Financial
Information, or the opinions expressed therein.
395MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
This Red Herring Prospectus may include forward-looking statements that involve risks and uncertainties, and
our actual financial performance may materially vary from the conditions contemplated in such forward-looking
statements as a result of various factors, including those described below and elsewhere in this Red Herring
Prospectus. For further information, see “Forward-Looking Statements” on page 18. Also read “Risk Factors”
and “- Significant Factors Affecting our Results of Operations and Financial Condition” on pages 34 and 397,
respectively, for a discussion of certain factors that may affect our business, financial condition or results of
operations.
Unless otherwise indicated or the context otherwise requires, the financial information for Fiscal 2025, 2024 and
2023 included herein is derived from the Restated Financial Information, included in this Red Herring Prospectus,
which have been derived from our audited financial statements and restated in accordance with the SEBI ICDR
Regulations and the Guidance Note on Reports in Company Prospectuses (Revised 2019) issued by the ICAI, as
amended from time to time, which differ in certain material respects from IFRS, U.S. GAAP and GAAP in other
countries. For further information, see “Financial Information” on page 312. In this section, we have compared
our consolidated financial information as of and for the year ended March 31, 2025 and our standalone financial
information as of and for the year ended March 31, 2024 and these periods are not comparable to each other.
Unless otherwise indicated or the context otherwise requires, the financial information included herein is based
on or derived from our Restated Financial Information included in this Red Herring Prospectus. Additionally, see
“Definitions and Abbreviations” on page 1 for certain terms used in this section.
Unless otherwise indicated, industry and market data used in this section has been derived from the industry
report titled “Industry Report on Jewellery Market in India” dated July 15, 2025 (the “RedSeer Report”)
prepared and issued by RedSeer Management Consulting Private Limited, appointed by us on April 22, 2024 and
exclusively commissioned and paid for by us for the purposes of confirming our understanding of the industry, in
connection with the Offer. Unless otherwise indicated, financial, operational, industry and other related
information derived from the RedSeer Report and included herein with respect to any particular year refers to
such information for the relevant calendar year. A copy of the RedSeer Report is available on the website of our
Company at www.bluestone.com/investor-relations.html. For more information, see “Risk Factors – Industry
information included in this Red Herring Prospectus has been derived from a third party industry report
prepared by RedSeer Management Consulting Private Limited, exclusively commissioned and paid for by us.”
on page 91. Also see, “Certain Conventions, Use of Financial Information and Market Data and Currency of
Presentation – Industry and Market Data” on page 17.
OVERVIEW
For information on our business, see “Our Business” on page 229.
PRESENTATION OF FINANCIAL INFORMATION
The restated financial information of our Company comprise the restated consolidated statement of assets and
liabilities as at March 31, 2025, the restated consolidated statement of profit and loss (including other
comprehensive income), the restated consolidated statement of changes in equity and the restated consolidated
statement of cash flows for the year ended March 31, 2025 and the restated statement of assets and liabilities as
at March 31, 2024 and March 31, 2023, the restated statements of profit and loss (including other comprehensive
income), the restated statement of changes in equity and the restated statement of cash flows for the years ended
March 31, 2024 and March 31, 2023, and the material accounting policies and other explanatory information
(collectively, the “Restated Financial Information”).
The Restated Financial Information have been compiled from the audited consolidated financial statements of our
Company as at and for the years ended March 31, 2025 and the audited financial statements of our Company as
at and for the years ended March 31, 2024 and March 31, 2023 prepared in accordance with the Indian Accounting
Standards (referred to as “Ind AS”) as prescribed under Section 133 of the Companies Act, 2013 read with
Companies (Indian Accounting Standards) Rules 2015, as amended, and other accounting principles generally
accepted in India.
396SIGNIFICANT FACTORS AFFECTING OUR RESULTS OF OPERATIONS AND FINANCIAL
CONDITION
Our results of operations and financial condition are affected by a number of important factors including:
Ability to expand our omni-channel experience
We provide customers with an omni-channel experience that is aimed at creating a personalized and intimate
jewellery shopping experience. We believe that an integrated omni-channel approach by integration of our
website, mobile application and offline stores is key to a fully immersive customer experience. Our website and
mobile application allow customers to browse over 7,400 product designs, as of March 31, 2025. Customers are
offered with a multitude of options to discover and interact with jewellery. Our website is integrated with our
network of offline stores, so that products ordered online by customers may be delivered to the store or at their
home and provides a unified customer view across the website and stores. Our stores help in promoting our
BlueStone brand and demonstrate our customer centric approach and help improve our brand recall. For further
information, see “Our Business – Business Operations – Our Products” on page 255.
Our ability to effectively execute our expansion strategy depends on our ability to open new stores successfully.
We intend to expand our offline footprint in key jewellery micro-markets such as Maharashtra, Delhi-NCR and
Uttar Pradesh. Our same store sales growth was 32.14%, 51.16% and 72.06% in Fiscal 2025, 2023 and 2023,
respectively. In addition, our revenue per store per month (“PSPM”) (calculated as the average revenue generated
per store (that is open at the end of the year) for every full month the store was operational) has been consistently
increasing over the years. Our PSPM increased from ₹ 2.84 million in Fiscal 2023 to ₹ 4.97 million in Fiscal 2024
and to ₹ 5.63 million in the Fiscal 2025.
We intend to leverage our sustained growth over the last few years to open over 290 additional new stores between
Fiscal 2025 and Fiscal 2027 in key jewellery micro markets particularly in Tier II and Tier III cities in India in
order to grow our offline presence. Any new store that we establish requires significant resources in terms of lease
costs, fit-outs and refurbishments, and may not be profitable immediately upon its opening or may take time to
break even, and failure to do so within a reasonable period may adversely affect our profitability. Our ability to
reduce our payback periods depends on our ability to negotiate commercially reasonable terms with lessors/
landlords/ mall developers, that is subject to various assumptions on demand for our products from the particular
demographic at the location. In addition, new stores could impact the sales of our existing stores nearby, and there
can be no assurance that sales cannibalization will not occur or become more significant in the future as we
increase our presence in existing markets. An inability to appropriately identify suitable locations, or to negotiate
commercially reasonable lease terms, may increase our payback periods, result in store-closures, and adversely
affect our results of operations and financial condition. In addition, as we enter new markets, we face competition
from regional or national players, who may have an established local presence, and may be more familiar with
local customers’ design preferences, business practices and customs. However, with our experience of setting up
stores across India and, we believe that we are well positioned to leverage on opportunities for expansion. For
further information, see “Our Business – Strategies – Expand our Omni-Channel Presence” on page 248.
Ability to expand our product offerings, retain existing customers and attract new customers
Product offerings
The combination of wide selection of products offered on our platforms, competitive prices and convenient
shopping experience, coupled with our strong brand awareness and commitment to authenticity, enables us to
attract more consumers to our platform, which, in turn, results in an expansion of our product portfolio and
increased consumer retention. Introducing new products and collections on a consistent basis ensures that our
product catalogue remains trendy, fresh and reflects current customer preferences. This has enabled us to increase
our average order value. We believe that there is significant scope to increase the design variety that we currently
offer. We intend to focus on introduce additional collections and designs in the bangles, bracelets, earrings, preset
solitaries, rings and products focused for kids in different price ranges. For further information, see “Our Business
– Strategies – Focus on Becoming a Lifecycle Jeweller” on page 249.
Customers
Our success, and our revenue growth in particular, is significantly dependent on our ability to continually attract
and retain new and existing customers and promote repeat orders.
397Our ability to grow our customer base is directly dependent on our ability to improve our product mix and
continuously innovate on the designs for our products. Our future growth is dependent on our ability to identify
emerging market trends and offer new designs to customers which we believe, will enable us to expand the product
offerings to customers and ensure repeat customers.
Ability to maintain operational efficiencies
In order for us to grow our operations and become profitable, we have to maintain an operational efficiencies
which depends on various factors including our advertisement and marketing costs, and order fulfilment process.
Marketing and Advertisement
We design our marketing strategy effectively with social media campaigns, engaging with our customers on a
regular basis and evaluate their reactions to improve our designs and services and providing various offers. Our
marketing and promotion efforts seek to increase sales by increasing brand awareness that stimulates interest in
our product range and entrenching our position in the Indian jewellery industry.
We expect to continue to invest in our marketing and branding initiatives, including advertising through various
media. We believe that effective marketing is important for future revenue growth, enhancing our brand visibility,
to establish relationships with target markets and to sell our products in a competitive and cost-effective manner.
Order fulfilment
We incur shipping charges, and payment gateway charges for our products that we ship as a part of other expenses.
We work with third-party logistics providers to deliver our products to our customers efficiently. Our cost
effectiveness depends on our ability to continue optimising fulfilment costs through operational efficiencies with
our third-party logistics providers with increasing orders. However, as a percentage of revenue from operations,
our shipping charges have decreased from 1.00% in Fiscal 2023 to 0.51% in Fiscal 2025.
Consumer spending and general economic and market conditions
While we are engaged in the business of selling modern every day and lifestyle diamond, gold, platinum, gemstone
and pearl jewellery, our success partially depends to a significant extent on customer confidence and spending,
which is influenced by general economic condition and discretionary income levels. Many factors affect the level
of customer confidence and spending in the retail sector, including recession, inflation, political uncertainty,
availability of consumer credit, taxation and unemployment. Our performance may decline during recessionary
periods or in other periods where one or more macro-economic factors, or potential macro-economic factors,
negatively affect the level of customer confidence and spending.
We believe that the modern every day and lifestyle jewellery with diamond, gold, platinum, gemstone and pearl
jewellery that we offer is a relatively untapped market and has significant opportunity to scale. We intend to
capitalize on the growing industry opportunity and we believe are well-positioned to capitalize on this market
opportunity through our extensive and diverse product portfolio across various jewellery segments, attractive price
points, and premium customer experience. We believe this will result in an increase of our market share, presence
across India, and also grow our revenue.
Cost of procuring raw materials and manufacturing our products
Our products are made from precious metals, diamonds and coloured stones. Our expenditure on raw materials
also include general purchases of gold, diamonds and gemstones. Our cost of raw materials consumed constitutes
a significant component of our cost structure. Our cost of raw materials consumed as a percentage of our revenue
from operations are generally impacted by manufacturing volumes, mix of products, the prices paid for raw
materials, and manufacturing efficiency. In Fiscal 2025, 2024 and 2023, our cost of raw materials consumed
amounted to ₹ 17,215.35 million, ₹ 12,346.71 million and ₹ 7,176.00 million, respectively, and accounted for
83.98%, 85.40% and 75.13% of our total expenses, respectively, and for 97.26%, 97.54% and 93.11% of our
revenue from operations, respectively. As we continue to grow our operations, our absolute cost of materials
consumed will increase.
We source our raw materials from multiple third party traders. We have not executed formal long term contracts
or forward arrangements with such third party traders. Our precious metals, including gold, silver and platinum
are purchased on basis of production and inventory planning. The orders are placed on demand based on estimated
material requirement for production the next five to 10 days. These estimates are made typically based on factors
398like market trends, merchandise planning and new store openings. In Fiscal 2025, 2024 and 2023 and 2022, our
total trade payables amounted to ₹ 1,647.35 million, ₹ 2,167.49 million and ₹ 783.77 million, respectively,
constituting 9.68%, 15.18% and 9.98% of our total current liabilities, respectively. Our ability to continue
purchasing raw materials from our third party traders in the future depends on our relationship with such third
party traders and our ability to pay such third party traders in a timely manner.
Our results of operations are significantly affected by changes in the prices of gold and diamonds. A decrease in
the market price of diamonds or gold may adversely impact our ability to recover costs incurred in procuring such
raw materials while an increase in price of diamonds or gold, which price increase we typically pass on to
customers, may result in an increase in our revenues. Conversely, an increase in the price of diamonds or gold
may result in reduced demand for jewellery products in general thereby resulting in a decrease in sales and
revenues. The prices and supply of these and other materials depend on factors beyond our control, including
general economic conditions, competition, production levels and regulatory factors such as import duties and ban
on gold leasing. To the extent, we cannot pass on some or all of the increase in the cost of raw materials, any such
increases could have an adverse effect on revenue and results of operations. Similarly, to the extent we are able
to reduce costs of raw materials, such savings improve our overall results of operations.
NON-GAAP MEASURES
Gross Profit, Gross Margin, Return on Capital Employed, Net Debt, Net Debt / Equity, EBITDA, EBITDA
Margin, Adjusted EBITDA and Adjusted EBITDA Margin (together, “Non-GAAP Measures”), presented in this
Red Herring Prospectus is a supplemental measure of our performance and liquidity that is not required by, or
presented in accordance with, Ind AS, Indian GAAP, IFRS, U.S. GAAP or any other GAAP. Further, these Non-
GAAP Measures are not a measurement of our financial performance or liquidity under Ind AS, Indian GAAP,
IFRS, U.S. GAAP or any other GAAP and should not be considered in isolation or construed as an alternative to
cash flows, profit for the years or any other measure of financial performance or as an indicator of our operating
performance, liquidity, profitability or cash flows generated by operating, investing or financing activities derived
in accordance with Ind AS, Indian GAAP, IFRS, U.S. GAAP or any other GAAP. In addition, these Non-GAAP
Measures are not standardized terms, hence a direct comparison of these Non-GAAP Measures between
companies may not be possible. Other companies may calculate these Non-GAAP Measures differently from us,
limiting its usefulness as a comparative measure. Although such Non-GAAP Measures are not a measure of
performance calculated in accordance with applicable accounting standards, our Company’s management believes
that they are useful to an investor in evaluating us as they are widely used measures to evaluate a company’s
operating performance.
Reconciliation of Non-GAAP measures
Reconciliation of Gross Profit and Gross Margin
The table below reconciles revenue from operations to Gross Profit and Gross Margin.
Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Revenue from Operations (I) 17,700.02 12,658.39 7,707.26
Less: Cost of raw materials consumed (II) 17,215.35 12,346.71 7,176.00
Add: Change in inventories of finished goods, work-in-progress 6,230.46 4,803.30 1,924.79
and stock-in-trade (III)
Gross Profit (IV = I - II +III) 6,715.13 5,114.98 2,456.04
Gross Margin (V = IV/I) 37.94% 40.41% 31.87%
Reconciliation of Return on Capital Employed
The table below reconciles loss before tax to Return on Capital Employed. Return on Capital Employed is defined
as Earnings Before Interest, Taxes (EBIT) divided by Capital Employed. Capital Employed is defined as Total
Equity and Total Borrowings.
399Particulars As of / For the Year ended March 31,
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Loss Before Tax (I) (2,218.37) (1,422.36) (1,672.44)
Less: Other Income (II) (600.34) (376.52) (171.68)
Add: Fair value loss on financial liabilities at fair value through - - -
profit or loss (one-time loss in Fiscal 2022) (III)
Add: Finance Cost (IV) 2,075.45 1,376.71 666.85
Earnings before interest, taxes (EBIT) (V = I + II + III + IV) (743.26) (422.17) (1,177.28)
Total Equity (VI) 9,107.40 3,741.72 (718.26)
Total Borrowings (VII) 7,286.18 4,304.26 2,284.18
Gold on loan (VIII) 3865.53 4424.61 2212.42
Capital Employed (IX = VI + VII + VIII) 20,259.11 12,470.59 3,778.34
Return on Capital Employed (X = V/IX) (3.67%) (3.39%) (31.16%)
Reconciliation of Net Asset Value per Equity Share
The table below reconciles total equity to Net Asset Value per Equity Share.
Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Total Equity (I) 9,067.74 3,741.72 (718.26)
Number of shares outstanding (II) 35,235,000 18,151,940 18,151,940
NAV per Equity Share (I/II) 257.35 206.13 (39.57)
*Excluding Non-controlling interest
Reconciliation of Return on Net Worth
The table below reconciles loss for the period / year to Net Worth
Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Loss for the year (I) (2,216.69) (1,422.36) (1,672.44)
Total Equity (II) 9,067.74 3,741.72 (718.26)
Return on Net Worth* (%) (I/II) (24.45)% (38.01)% N.A.
*excluding non controlling interest (NCI)..
Reconciliation of Net Debt and Net Debt / Equity
Particulars As of March 31,
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Total Borrowings (I) 7,286.18 4,304.26 2,284.18
Gold on Loan (II) 3,865.53 4,424.61 2,212.42
Cash and Cash Equivalents (III) 487.75 591.35 271.00
Other Bank Balances (IV) 1,412.82 473.61 2318.61
Bank Deposits (V) 3,137.07 5,013.61 -
Balances with banks held as margin money (VI) - - -
Margin money deposits (VII) 31.65 - 10.92
Deposits with NBFCs (VIII) 51.25 95.00 -
Total Equity (IX) 9,107.40 3,741.72 (718.26)
Net Debt (X = (I + II) - (III + IV +V + VIII – VI - VII)) 6,094.47 2,555.30 1,917.91
Net Debt/Equity (X/IX) 0.67 0.68 (2.67)
400Reconciliation of EBITDA, EBITDA Margin, Adjusted EBITDA and Adjusted EBITDA Margin to Loss
Before Tax
The table below reconciles loss before tax to EBITDA. EBITDA is calculated as loss before tax less other income
plus depreciation and amortization expense plus fair value loss on financial liabilities at fair value through profit
or loss (one-time loss in Fiscal 2022) plus finance cost while EBITDA Margin is calculated as EBITDA as a
percentage of revenue from operations. Adjusted EBITDA is calculated as EBITDA adjusted for the ESOP charge
and Franchisee Commission. Franchisee Commission includes minimum guarantee on the franchisee deposits and
the margin paid to the Franchisees over and above the minimum guarantee (forms part of brokerage and
commission in our Restated Financial Information) while Adjusted EBITDA Margin is calculated as Adjusted
EBITDA as a percentage of revenue from operations.
Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Loss Before Tax (I) (2,218.37) (1,422.36) (1,672.44)
Less: Other Income (II) (600.34) (376.52) (171.68)
Add: Depreciation and Amortization Expense (III) 1,474.89 952.66 616.94
Add: Fair value loss on financial liabilities at fair value through - - -
profit or loss (one-time loss in Fiscal 2022) (IV)
Add: Finance Cost (V) 2,075.45 1,376.71 666.85
Earnings before interest, taxes, depreciation and 731.64 530.49 (560.34)
amortization expenses (EBITDA) (VI = I + II +III+IV+V)
Add: ESOP Charge (VII) 512.39 292.58 194.47
Add: Franchisee Commission(1) (VIII) 34.03 231.16 93.08
Adjusted EBITDA (IX = VII + VIII) 1,278.06 1,054.23 (272.79)
Revenue from Operations (X) 17,700.02 12,658.39 7,707.26
EBTIDA Margin (XI =VI / X) 4.13% 4.19% (7.27)%
Adjusted EBITDA Margin (IX / X) 7.22% 8.33% (3.54)%
Notes:
(1) Franchisee Commission includes minimum guarantee on the franchisee deposits and the margin paid to the Franchisees over and above
the minimum guarantee (forms part of brokerage and commission in our Restated Financial Information).
MATERIAL ACCOUNTING POLICIES
Use of estimates, assumptions and judgements
In preparing the Restated Financial Information, management has made judgements, estimates and assumptions
that affect the application of accounting policies and the reported amounts of assets, liabilities, income and
expenses. Actual results may differ from these estimates.
The areas involving critical estimates or judgments are:
• Estimation of current tax / deferred tax expenses and payable;
• Estimation of defined benefit obligation;
• Estimation of useful lives, residual values of property, plant & equipment;
• Fair value measurement of financial instruments;
• Leases - Whether an arrangement contains a lease;
• Fair value of employee stock option plans;
• Impairment testing of property, plant & equipment and right-to-use assets;
• Estimation of return reserve.
Estimates and judgments are continually evaluated. They are based on historical experience and other factors,
including expectation of future events that may have a financial impact on the Company and that are believed to
be reasonable under the circumstances.
401Measurement of fair values
A number of the Company’s accounting policies and disclosures require the measurement of fair values, for both
financial and nonfinancial assets and liabilities. Fair values are categorised into different levels in a fair value
hierarchy based on the inputs used in the valuation techniques as follows:
• Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.
• Level 2: inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either
directly (i.e. as
• prices) or indirectly (i.e. derived from prices).
• Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).
When measuring the fair value of an asset or a liability, the Company uses observable market data as far as
possible. If the inputs used to measure the fair value of assets or liability fall into different levels of fair value
hierarchy, then the fair value measurement is categorised in its entirety in the same level of the fair value hierarchy
as the lowest level input that is significant to the entire measurement.
The Company recognises transfers between levels of the fair value hierarchy at the end of the reporting period
during which the change has occurred.
Current versus non-current classification
The Company presents assets and liabilities in the Restated Balance Sheet based on current/ non-current
classification:
An asset is treated as current when it is:
• Expected to be realised or intended to be sold or consumed in normal operating cycle;
• Held primarily for the purpose of trading;
• Expected to be realised within twelve months after the reporting period; or
• Cash or cash equivalent unless restricted from being exchanged or used to settle a liability for at least twelve
months after the reporting period.
All other assets are classified as non-current.
A liability is current when:
• It is expected to be settled in normal operating cycle;
• It is held primarily for the purpose of trading;
• It is due to be settled within twelve months after the reporting period; or
• There is no unconditional right to defer the settlement of the liability for at least twelve months after the
reporting period.
The Company classifies all other liabilities as non-current.
The operating cycle is the time between the acquisition of assets for processing and their realisation in cash and
cash equivalents.
The Company has identified twelve months as its operating cycle.
Property, plant and equipment
Items of property, plant and equipment are measured at cost which includes capitalised borrowing cost less
accumulated depreciation and accumulated impairment losses if any. Cost of an item of property, plant and
402equipment comprises its purchase price, including import duties and non-refundable purchase taxes, after
deducting trade discounts and rebates, any directly attributable cost of bringing the item to its working condition
for its intended use and estimated costs of dismantling and removing the item and restoring the site on which it is
located.
Subsequent costs are included in the asset’s carrying amount or recognized as a separate asset, as appropriate,
only when it is probable that future economic benefits associated with the item will flow to the Company and the
cost of the item can be measured reliably. The carrying amount of any component accounted for as a separate
asset is derecognized when replaced. All other repairs and maintenance are charged to profit or loss during the
reporting period in which they are incurred.
Depreciation methods, estimated useful lives and residual value
Depreciation on tangible PPE has been provided on the straight-line method as per the useful life prescribed in
Schedule II to the Companies Act, 2013.
The useful life, residual value and the depreciation method are reviewed at least at each financial year end. If the
expectations differ from previous estimates, the changes are accounted for prospectively as a change in accounting
estimate.
Capital work-in-progress includes cost of property, plant and equipment under installation/under development as
at the balance sheet date.
Asset category Management estimate of useful Useful life as per Schedule II
life
Leasehold improvements 5 years 5 to 10 years
Display items 2 years 2 years
Plant and machinery 15 years 10 to 15 years
Furniture and fixtures 10 years 10 years
Office equipments 5 years 5 years
Computers 3 years 3 years
Vehicles 5 years 8 years
Gain and loss on disposal of item of Property, plant and equipment
Gains and losses on disposals are determined by comparing proceeds with carrying amount. These are included
in profit or loss within other income.
Intangible assets
Intangible assets are carried at cost less accumulated amortization and impairment losses, if any. The cost of
Intangible assets comprises its purchase price net of any trade discounts and rebates, any import duties and other
taxes (other than those subsequently recoverable from the tax authorities) and any directly attributable expenditure
on making the asset ready for its intended use.
Intangible assets are amortized over their estimated useful life of 3 years on straight line method. The estimated
useful life of the intangible assets and the amortisation period are reviewed at the end of each financial year and
the amortisation method is revised to reflect the changed pattern.
Impairment of non-financial assets
Assessment is done at each balance sheet date as to whether there is any indication that an asset may be impaired.
If any such indication exists, an estimate of the recoverable amount of the asset/cash generating unit is made.
Recoverable amount is higher of an asset’s or cash generating unit’s net selling price and its value in use. Value
in use is the present value of estimated future cash flows expected to arise from the continuing use of an asset and
from its disposal at the end of its useful life. For the purpose of assessing impairment, the recoverable amount is
determined for an individual asset, unless the asset does not generate cash inflows that are largely independent of
those from other assets or group of assets. The smallest identifiable group of assets that generates cash inflows
from continuing use that are largely independent of the cash inflows from other assets or groups of assets, is
considered as a cash generating unit (CGU). An asset or CGU whose carrying value exceeds its recoverable
403amount is considered impaired and is written down to its recoverable amount. Assessment is also done at each
balance sheet for possible reversal of an impairment loss recognized for an asset, in prior accounting periods.
Leases
The Company’s lease asset classes primarily consist of leases for certain stores facilities under non-cancellable
lease arrangements. The Company evaluates if an arrangement qualifies to be a lease as per the requirements of
Ind AS 116. Identification of a lease requires significant judgment. The Company uses significant judgement in
assessing the lease term (including anticipated renewals) and the applicable discount rate.
The Company assesses whether a contract contains a lease, at inception of a contract. A contract is, or contains, a
lease if the contract conveys the right to control the use of an identified asset for a period of time in exchange for
consideration. To assess whether a contract conveys the right to control the use of an identified asset, the Company
assesses whether: (i) the contract involves the use of an identified asset (ii) the Company has substantially all of
the economic benefits from use of the asset through the period of the lease and (iii) the Company has the right to
direct the use of the asset.
At the date of commencement of the lease, the Company recognizes a right-of-use (ROU) asset and a
corresponding lease liability for all lease arrangements in which it is a lessee, except for leases with a term of 12
months or less (short-term leases). For these short-term leases, the Company recognizes the lease payments as an
operating expense on a straight-line basis over the term of the lease.
Certain lease arrangements includes the options to extend or terminate the lease before the end of the lease term.
ROU assets and lease liabilities includes these options when it is reasonably certain that they will be exercised.
The ROU assets are initially recognized at cost, which comprises the initial amount of the lease liability adjusted
for any lease payments made at or prior to the commencement date of the lease plus any initial direct costs less
any lease incentives. They are subsequently measured at cost less accumulated depreciation and impairment
losses.
ROU assets are depreciated from the commencement date on a straight-line basis over the shorter of the lease
term and useful life of the underlying asset. ROU assets are evaluated for recoverability whenever events or
changes in circumstances indicate that their carrying amounts may not be recoverable. For the purpose of assessing
impairment, assets are grouped at the lowest levels for which there are separately identifiable cash inflows which
are largely independent of the cash inflows from other assets or group of assets (cash-generating units). Non-
financial assets that suffered an impairment are reviewed for possible reversal of the impairment at the end of
each reporting period.
The lease liability is initially measured at amortized cost at the present value of the future lease payments. The
lease payments are discounted using the incremental borrowing rate. Lease liabilities are re-measured with a
corresponding adjustment to the related ROU asset if the Company changes its assessment of whether it will
exercise an extension or a termination option.
Lease liability and ROU assets have been separately presented in the Balance Sheet and lease payments have been
classified as financing cash flows.
Inventories
Inventories (other than quantities of gold for which the price is yet to be determined with the suppliers (Unfixed
gold) or where hedge contracts have been entered into for quantities of gold and accounted for as fair value hedge)
are stated at the lower of cost and net realisable value. Cost is determined as follows:
• Raw materials are valued at weighted average except Solitaires which is valued on specific identification
basis.
• Work-in-progress and finished goods (other than gold) are valued at weighted average cost of production.
• Gold is valued on First-in-First-out basis.
Cost comprises all costs of purchase including duties and taxes (other than those subsequently recoverable by the
Company), freight inwards and other expenditure directly attributable to acquisition. Work in progress and
finished goods include appropriate proportion of overheads.
404Unfixed gold is valued at the provisional gold price prevailing on the period closing date.
Net realisable value represents the estimated selling price for inventories less estimated costs of completion and
costs necessary to make the sale.
Foreign currency transactions
Transactions in foreign currencies entered into by the Company are accounted at the exchange rates prevailing on
the date of the transaction or at rates that closely approximate the rate at the date of the transaction.
As at the reporting date, foreign currency monetary items are translated using the closing rate and non-monetary
items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at
the date of the transaction.
Exchange gains and losses arising on the settlement of monetary items or on translating monetary items at rates
different from those at which they were translated on initial recognition during the year or in previous financial
statements are recognised in the Statement of Profit or Loss in the year in which they arise.
Revenue recognition
• Sale of goods: The Company maintains both physical stores and an online platform for business with its
customers. The mode of operation in case of physical stores include franchise owned & Company operated
stores, Company owned & Company operated stores, shop-in-shop and corporate arrangements. The
Company recognizes revenue when the control of goods being sold is transferred to the customer and when
there are no longer any unfulfilled obligations. The performance obligations in the contracts are fulfilled
based on various customer terms including at the time of delivery of goods or upon dispatch based on various
distribution channels.
The Company acts as the principal in its revenue arrangements and the franchisees qualify as agents, since it
typically controls the goods or services before transferring them to the customer.
Revenue is measured based on the transaction price, which is the consideration, net of customer incentives,
discounts, variable considerations, payments made to customers, right of return and other similar charges, as
specified in the contract with the customer. Additionally, revenue excludes taxes collected from customers,
which are subsequently remitted to governmental authorities.
For contracts that permit the customer to return an item, revenue is recognised to the extent that is highly
probable that a significant reversal in the amount of cumulative revenue recognised will not occur.
Therefore, the amount of revenue recognised is adjusted for expected returns, which are estimated based on
the historical data. In these circumstances, a refund liability and a right to recover returned goods assets are
recognised. The right to recover returned goods asset is measured after reducing the average gross margin
from the estimated refund liability. The refund liability is included in other current liabilities and right to
recover returned goods is included in other current assets. The Company reviews its estimate of expected
returns at each reporting date and updates the amounts of the assets and liability accordingly.
Interest income is recognized on a time proportion basis, taking into account the amount outstanding and the
rate applicable.
• Gift vouchers: The amount collected on sale of a gift voucher is recognized as a liability and transferred to
revenue (sales) on redemption by the customers.
Employee benefits
• Short-term obligations
Liabilities for salaries, including other monetary and non-monetary benefits that are expected to be settled
wholly within 12 months after the end of the period in which the employees render the related service are
recognised in respect of employees’ services up to the end of the reporting period and are measured at the
amounts expected to be paid when the liabilities are settled. The liabilities are presented as current employee
benefit obligations in the balance sheet.
405• Post-employment obligations
The Company operates the following post-employment schemes:
▪ defined contribution plans - provident fund
▪ defined benefit plans - gratuity plans
▪ Defined contribution plans
The Company’s contribution to provident fund and employee state insurance scheme are considered as
defined contribution plans and are charged as an expense based on the amount of contribution required to be
made and when services are rendered by the employees.
▪ Defined benefit plans
For defined benefit plans in the form of gratuity (unfunded), the cost of providing benefits is determined using
the Projected Unit Credit method, with actuarial valuations being carried out at each Balance Sheet date. The
present value of the defined benefit obligation is determined by discounting the estimated future cash outflows
by reference to market yields at the end of the reporting period on government bonds that have terms
approximating to the tenor of the related obligation. The liability or asset recognized in the balance sheet in
respect of gratuity is the present value of the defined benefit obligation at the end of the reporting period. The
net interest cost is calculated by applying the discount rate to the net balance of the defined benefit obligation.
This cost is included in employee benefit expense in the statement of profit and loss.
Remeasurements of the net defined liability, comprising of actuarial gains and losses, are recognised
immediately in the balance sheet with a corresponding debit or credit to retained earnings through Other
Comprehensive Income (OCI) in the period in which they occur. Remeasurements are not reclassified to
profit or loss in subsequent periods.
Change in the present value of the defined benefit obligation resulting from plan amendments or curtailments
are recognised immediately in the profit or loss as past service cost.
Compensated absences
The Group offers a leave encashment policy as part of compensated absences, which is categorized as a short-
term benefit. Employees become eligible for earned leaves after successfully completing their probation period.
Once confirmed, earned leaves accrue on a monthly basis. The company also allows employees to carry forward
a specific number of unused leave days from the previous year to the next anniversary cycle. Leave encashment
will be provided to an employee upon their departure from the company, based on a specified number of unused
leaves from their carried-forward balance. The provision for this benefit is estimated and measured on an
undiscounted basis.
Earlier the Group has leave encashment policy in the form of compensated absence which is considered as a long-
term benefit and accordingly the provision was reocgnised based on actuarial valuation.
Share based payments
Employees of the Company receive remuneration in the form of employee option plan of the Company (equity
settled instruments) for rendering services over a defined vesting period. Equity instruments granted to the
employees of the Company are measured by reference to the fair value of the instrument at the date of grant. The
expense is recognised in the statement of profit and loss with a corresponding increase in equity (stock options
outstanding account). The equity instruments generally vest in a graded manner over the vesting period. The fair
value determined at the grant date is expensed over the vesting period of the respective tranches of such grants
(accelerated amortisation). At the end of each period, the Company revises its estimates of the number of options
that are expected to vest based on the non-market vesting and service conditions. It recognises the impact of the
revision to original estimates, if any, in the statement of profit and loss, with a corresponding adjustment to equity.
The stock option compensation expense is determined based on the Company’s estimate of equity instruments
that will eventually vest.
The cost of the share based payments is determined by the fair value at the date when the grant is made using the
Black-Scholes Model. The expected term of an option is estimated based on the vesting term and contractual life
406of the option. Expected volatility during the expected term of the option is based on the historical volatility of
similar companies. Risk free interest rates are based on the government securities yield in effect at the time of the
grant.
Consolidation of ESOP Trust and Treasury Shares
The Holding Company has established a private trust BlueStone Jewellery and Lifestyle Private Limited
Management Stock Transfer trust for providing share-based payment to its employees. The Holding Company
uses the Trust as a vehicle for distributing shares to employees under the Employee Stock Option Scheme. The
Trust purchase shares of the Holding Company from the market, for giving shares to employees. The Holding
Company treats the Trust as its extension, consequently, the operations of the Trust are included in the financial
statements of the Group. The shares held by the Trust are treated as treasury shares. Own equity instruments that
are re-acquired (treasury shares) are recognised at cost and deducted from other equity.
The Holding Company has granted a loan to the trust for acquisition of its shares from the secondary market. The
loan to the Trust is eliminated against the loan from the Holding Company as appearing in the books of the Trust.
During the current year, the Trust has transferred all of its holdings to its employees and its beneficiaries and no
longer possesses any shares in the Company.
Financial Instruments
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or
equity instrument of another entity. Financial instruments are recognised in the Company’s balance sheet when
the Company becomes a party to the contractual provisions of the instrument.
Financial assets and liabilities are initially recognized at fair value. Transaction costs that are directly attributable
to financial assets and liabilities other than financial assets and liabilities measured at fair value through profit and
loss (FVTPL) are added to or deducted from the fair value of the financial assets or liabilities, as appropriate on
initial recognition. Transaction costs directly attributable to acquisition of financial assets or liabilities measured
at FVTPL are recognized immediately in the Statement of Profit and Loss.
Financial Assets
Initial recognition and measurement
All financial assets are recognised initially at fair value plus, in the case of financial assets not recorded at fair
value through profit or loss, transaction costs that are attributable to the acquisition of the financial asset. Trade
receivables are initially measured at transaction price.
Classification and Subsequent measurement
For purposes of subsequent measurement, financial assets are classified in three categories:
Financial assets carried at amortised cost
A financial asset is subsequently measured at amortized cost if it is held within a business model whose objective
is to hold the asset in order to collect contractual cash flows and the contractual terms of the financial asset give
rise on specified dates to cash flows that are solely payments of principal and interest on the principal amount
outstanding.
Financial assets at fair value through other comprehensive income (FVOCI)
A financial asset is subsequently measured at fair value through other comprehensive income if it is held within
a business model whose objective is achieved by both collecting contractual cash flows and selling financial assets
and the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments
of principal and interest on the principal amount outstanding.
Financial assets at fair value through profit or loss (FVTPL)
A financial asset which is not classified in any of the above categories are subsequently fair valued through profit
or loss.
407Impairment of financial assets
In accordance with Ind AS 109, the Company applies expected credit loss (“ECL”) model for measurement and
recognition of impairment loss. The Company follows ‘simplified approach’ for recognition of impairment loss
allowance on receivables and unbilled revenues. The application of simplified approach does not require the
Company to track changes in credit risk. Rather, it recognises impairment loss allowance based on lifetime ECLs
at each reporting date, right from its initial recognition.
For recognition of impairment loss on other financial assets and risk exposure, the Company determines that
whether there has been a significant increase in the credit risk since initial recognition. If credit risk has not
increased significantly, 12-month ECL is used to provide for impairment loss. However, if credit risk has increased
significantly, lifetime ECL is used. If in subsequent period, credit quality of the instrument improves such that
there is no longer a significant increase in credit risk since initial recognition, then the Company reverts to
recognising impairment loss allowance based on 12 month ECL.
Lifetime ECLs are the expected credit losses resulting from all possible default events over the expected life of a
financial instrument. The 12-month ECL is a portion of the lifetime ECL which results from default events that
are possible within 12-months after the reporting date.
ECL impairment loss allowance (or reversal) is recognised as an income/expense in the statement of profit and
loss during the year.
The Group generally operates on a cash and carry model except in the case of franchisee partners where there are
adequate controls in place, and hence the expected credit loss allowance for trade receivables is insignificant. The
concentration of credit risk is also limited due to the fact that the customer base is large and unrelated.
Derecognition of financial assets
A financial asset is derecognised only when the Company:
• has transferred the rights to receive cash flows from the financial asset; or
• retains the contractual rights to receive the cash flows of the financial asset, but assumes a contractual
obligation to pay the cash flows to one or more recipients.
Where the entity has transferred an asset, the Company evaluates whether it has transferred substantially all risks
and rewards of ownership of the financial asset. In such cases, the financial asset is derecognised. Where the entity
has not transferred substantially all risks and rewards of ownership of the financial asset, the financial asset is not
derecognised.
Where the entity has neither transferred a financial asset nor retains substantially all risks and rewards of
ownership of the financial asset, the financial asset is derecognised if the Company has not retained control of the
financial asset.
Financial liabilities
Initial recognition and measurement
Financial liabilities are initially measured at fair value, net of directly attributable transaction costs. For trade and
other payables maturing within one year from the balance sheet date, the carrying amounts approximate fair value
due to the short maturity of these instruments.
Subsequent measurement
The measurement of financial liabilities depends on their classification, as described below:
Financial liabilities at fair value through profit or loss - Financial liabilities at fair value through profit or loss
include financial liabilities held for trading and financial liabilities designated upon initial recognition as fair value
through profit or loss. Compulsorily convertible preference shares and optionally convertible redeemable
preference shares are designated and measured at FVTPL on initial recognition if they meet the definition of a
liability as per Ind AS 32.
408Financial liabilities at amortised cost (Loans and borrowings) - After initial recognition, interest-bearing loans
and borrowings are subsequently measured at amortised cost using the EIR method. Gains and losses are
recognised in profit or loss when the liabilities are derecognised as well as through the EIR amortisation process.
Amortised cost is calculated by taking into account any discount or premium on acquisition and fees or costs that
are an integral part of the EIR. The EIR amortisation is included as finance costs in the statement of profit and
loss.
Derecognition
A financial liability is derecognised when the Company’s obligations are discharged or cancelled or have expired.
An exchange with a lender of debt instruments with substantially different terms is accounted for as an
extinguishment of the original financial liability and the recognition of a new financial liability. Similarly, a
substantial modification of the terms of an existing financial liability (whether or not attributable to the financial
difficulty of the debtor) is accounted for as an extinguishment of the original
financial liability and the recognition of a new financial liability. The difference between the carrying amount of
the financial liability derecognised and the consideration paid and payable is recognised in profit or loss.
Offsetting
Financial assets and financial liabilities are offset and the net amount presented in the balance sheet when, and
only when, the Company currently has a legally enforceable right to set off the amounts and it intends either to
settle on a net basis or to realise the asset and settle the liability simultaneously.
Derivative financial instruments
"The Company has adopted fair value hedge for the derivative contracts entered into and designated derivative
contracts or non-derivative financial liabilities as hedging instruments to mitigate the risk of change in fair value
of hedged item due to movement in commodity prices. Changes in the fair value of hedging instruments and
hedged items that are designated and qualify as fair value hedges are recorded in the Statement of Profit and Loss
with an adjustment to the carrying value of the hedged item. Hedge accounting is discontinued when the Company
revokes the hedge relationship, the hedging instrument or hedged item expires or is sold, terminated, or exercised
or no longer meets the criteria for hedge accounting.
Company designates derivative contracts as hedging instruments to mitigate the risk of change in fair value of
hedged item i.e. fixed gold inventory due to movement in gold prices. The Company also designated the trade
payables pertaining to gold taken on loan from banks (‘unfixed gold’) as a fair value hedge to the corresponding
gold inventory purchased on loan."
Income tax
The income tax expense or credit for the period is the tax payable on the current period’s taxable income based
on the applicable income tax rate for each jurisdiction adjusted by changes in deferred tax assets and liabilities
attributable to temporary differences and to unused tax losses.
The current income tax is calculated on the basis of the tax rates and the tax laws enacted by the end of the
reporting period. Management periodically evaluates positions taken in tax returns with respect to situations in
which applicable tax regulations is subject to interpretation. It establishes provisions or make reversals of
provisions made in earlier years, where appropriate, on the basis of amounts expected to be paid to / received from
the tax authorities.
Deferred tax is recognized for all the temporary differences arising between the tax bases of assets and liabilities
and their carrying amounts in the restated financial information, subject to the consideration of prudence in respect
of deferred tax assets. Deferred tax assets are recognized and carried forward only if it is probable that sufficient
future taxable amounts will be available against which such deferred tax asset can be realised.
Deferred tax assets and liabilities are measured using the tax rates and tax laws that have been enacted or
substantively enacted by the end of the reporting period and are expected to apply when the related deferred
income tax asset is realized or the deferred income tax liability is settled.
409The carrying amount of deferred tax assets are reviewed at each Balance Sheet date and reduced to the extent that
it is no longer probable that sufficient taxable profit will be available to allow all or part of the deferred tax asset
to be utilised.
Deferred tax liabilities are not recognised for temporary differences between the carrying amount and tax bases
of investments in subsidiaries, associates and interest in joint arrangements where the company is able to control
the timing of the reversal of the temporary differences and it is probable that the differences will not reverse in
the foreseeable future.
Deferred tax assets are not recognised for temporary differences between the carrying amount and tax bases of
investments in subsidiaries, associates and interest in joint arrangements where it is not probable that the
differences will reverse in the foreseeable future and taxable profit will not be available against which the
temporary difference can be utilised.
Current and deferred tax is recognised in profit or loss, except to the extent that it relates to items recognised in
other comprehensive income or directly in equity. In this case, the tax is also recognised in other comprehensive
income or directly in equity, respectively.
Deferred tax assets and liabilities are offset if a legally enforceable right exists to set off current tax assets and
liabilities and the deferred tax balances relate to the same taxable authority. Current tax assets and liabilities are
offset where the entity has a legally enforceable right to offset and intends either to settle on a net basis, or to
realize the asset and settle the liability simultaneously.
Provisions
Provisions are recognised when the Company has a present legal or constructive obligation as a result of past
events, it is probable that an outflow of resources will be required to settle the obligation and the amount can be
reliably estimated. Provisions are not recognised for future operating losses.
Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is
determined by considering the class of obligations as a whole. A provision is recognised even if the likelihood of
an outflow with respect to any one item included in the same class of obligations may be small.
Provisions are measured at the present value of management’s best estimate of the expenditure required to settle
the present obligation at the end of the reporting period. The discount rate used to determine the present value is
a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the
liability. The increase in the provision due to the passage of time is recognized as interest expense.
Contingent Liabilities
Contingent liability is a possible obligation that arises from past events whose existence will be confirmed by the
occurrence or non-occurrence of one or more uncertain future events beyond the control of the Company, or a
present obligation that arises from past events where it is not probable that an outflow of resources will be required
to settle the obligation. A contingent liability also arises in extremely rare cases where there is a liability that
cannot be measured reliably. The Company does not recognize a contingent liability but discloses its existence in
the restated financial information.
Cash and cash equivalents
Cash and cash equivalent in the balance sheet comprise cash on hand, amount at banks and other short-term
deposits with an original maturity of three months or less that are readily convertible to known amount of cash
and, which are subject to an insignificant risk of changes in value.
For the purpose of cash flow statement, cash and cash equivalent includes cash on hand, in banks, demand deposits
with banks and other short-term highly liquid investments with original maturities of three months or less, net of
outstanding bank overdrafts that are repayable on demand and are considered part of the cash management system.
Cash flow statement
Cash flows are reported using the indirect method, whereby profit for the period is adjusted for the effects of
transactions of a noncash nature, any deferrals or accruals of past or future operating cash receipts or payments
410and item of income or expenses associated with investing or financing cash flows. The cash flows from operating,
investing and financing activities of the Company are segregated.
CHANGES IN ACCOUNTING POLICIES
There have been no changes in our accounting policies during Fiscal 2025, 2024 and 2023.
PRINCIPAL COMPONENTS OF INCOME AND EXPENDITURE
Revenue from operations comprises sale of products which includes our diamond, gold, platinum, gemstone and
pearl jewellery.
Other Income
Other income includes (i) interest on fixed deposits and others; (ii) profit on sale of property, plant and equipment
(net); (iii) gain on mutual fund; (iv) liabilities no longer required written back; (v) Fair value gain on call option ;
(vi) unwinding of interest on financial assets carried at amortize cost; (vii) gain on termination of lease; (viii) rent
waiver on lease liabilities; and (ix) miscellaneous income which includes insurance claims received, and recovery
of shipping and packing charges.
Expenses
Our expenses comprise (i) cost of raw materials consumed; (ii) changes in inventories of finished goods, and
work-in-progress; (iii) employee benefits expense; (iv) finance costs; (v) depreciation and amortisation expense;
and (vi) other expenses.
Cost of Raw Materials Consumed
Cost of raw materials consumed comprise raw material consumed at the end of the relevant Fiscal
Changes in Inventory of Finished Goods, and Work-in-Progress
Changes in inventories of finished goods and work-in-progress is calculated based on the inventories at the
beginning of year for finished goods and work-in-progress less and inventories at the end of the year for finished
goods and work-in-progress.
Employee Benefits Expense
Employee benefit expense comprises (i) salaries, and wages; (ii) contribution to provident and other funds; (iii)
gratuity expenses; (iv) expense on employee stock option scheme; and (v) staff welfare expenses.
Finance Costs
Finance costs include: (i) interest expense on (A) term loans from banks and financial institutions; (B) debentures;
(C) delayed payment of taxes; (D) franchisee and (E) lease liability; and (ii) other borrowings costs which includes
loan processing charges.
Depreciation and Amortisation Expenses
Depreciation and amortisation expenses comprise (i) depreciation of property, plant and equipment; (ii)
amortization of other intangible assets; and (iii) depreciation on right-of-use assets.
Other Expenses
Other expenses primarliy comprises (i) power and fuel; (ii) certification and hallmark charges; (iii) job work
charges; (iv) contract labour charges; (v) consumables; (vi) security charges; (vii) bank charges; (viii) insurance;
(ix) repairs and maintenance – buildings; (x) rates and taxes; (xi) advertisement and marketing costs; (xii) payment
gateway charges; (xiii) shipping charges; (xiv) brokerage and commission; (xv) printing and stationery expenses;
(xvi) postage and courier charges; (xvii) software and web development charges; (xviii) recuitment charges; (xix)
bad debt written off; (xx) advances written off; (xxi) rent; (xxii) legal and professional charges; (xxiii) technology
and communication expenses; (xxiv) technology and communication expenses; (xxv) auditors remuneration;
(xxvi) phantom option expenses; and (xxvii) miscellaneous expenses.
411Key components of other expenses are explained below:
• Power and fuel comprises electricity charges and generator running expenses.
• Certification and hallmark charges towards certification of jewellery.
• Advertisement and marketing costs primarily comprises expenses towards advertisement and social media
platforms.
• Payment gateway charges towards point of sale terminals and web payment providers.
• Job work charges towards manufacturing of merchandise.
• Contract labour charges towards manufacturing of merchandise.
• Rent expense towards our stores, payable to landlords / lessors / mall developers.
Further, during Fiscal 2017 the scheme titled “BlueStone Jewellery and Lifestyle Private Limited - Phantom
Option Scheme 2016” (“POS 2016”) was approved by our Board.
The objective of the POS 2016 is to reward the former employees and non-employee associates for their for their
performance and contribution towards the growth and profitability of the Company, since the Company had not
adopted an employee stock option plan at that stage. Under the scheme, the Company had granted an aggregate
of 105,215 options of former employees and 4,500 options to non-employees, aggregating to 109,715 options to
former employees and non-employee associates. During Fiscal 2023, Board of Directors had approved settlement
by liquidating all of the outstanding options granted under the Phantom Options scheme for cash at a liquidation
price of ₹ 2,453.55 per option.
During Fiscal 2025, our Company no liability towards such phantom options.
RESULTS OF OPERATIONS FOR FISCAL 2025, 2024 AND 2023
The following table sets forth certain information with respect to our results of operations for Fiscal 2025, 2024
and 2023:
Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million) Percentage of (₹ million) Percentage of (₹ million) Percentage of
Total Income Total Income Total Income
(%) (%) (%)
Income
Revenue from 17,700.02 96.72 12,658.39 97.11 7,707.26 97.82
operations
Other income 600.34 3.28 376.52 2.89 171.68 2.18
Total Income 18,300.36 100.00 13,034.91 100.00 7,878.94 100.00
Expenses
Cost of raw 17,215.35 94.07 12,346.71 94.72 7,176.00 91.08
materials consumed
Change in (6,230.46) (34.05) (4,803.30) (36.85) (1,924.79) (24.43)
inventories of
finished goods,
work-in-progress
and stock-in-trade
Employee benefits 2,026.02 11.07 1,384.25 10.62 911.96 11.57
expense
Finance costs 2,075.45 11.34 1,376.71 10.56 666.85 8.46
Fair value loss on - - - - - -
financial liabilities
at fair value through
profit or loss
412Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million) Percentage of (₹ million) Percentage of (₹ million) Percentage of
Total Income Total Income Total Income
(%) (%) (%)
Depreciation and 1,474.89 8.06% 952.66 7.31 616.94 7.83
amortization
expense
Other expenses 3,938.04 21.52% 3,200.24 24.55 2,104.42 26.71
Total expenses 20,499.29 112.02% 14,457.27 110.91 9,551.38 121.23
Loss before share (2,198.93) (12.02)%
of profit / (loss) of
associate and tax
Share of loss in (19.44) (0.11)% - - - -
Associate
Loss before tax (2,218.37) (12.12)% (1,422.36) (10.91) (1,672.44) (21.23)
Tax expense:
Current tax - - - - - -
Deferred tax charges - - - - - -
Income tax - - - - - -
expenses
Loss for the year (2,218.37) (12.12)% (1,422.36) (10.91) (1,672.44) (21.23)
Other comprehensive income
Items that will not be reclassified to profit or loss
i. Remeasurement of (8.10) (0.04)% 9.77 0.07 1.41 0.02
the defined benefit
plans
ii. Income tax on (i) - - - - - -
above
Net other (8.10) (0.04)% 9.77 0.07 1.41 0.02
comprehensive
income for the
year, net of tax
Total (2,226.47) (12.17)% (1,412.59) (10.84) (1,671.03) (21.21)
comprehensive loss
for the year
Revenue from Operations
We have experienced increase in our revenue from operations from ₹ 7,707.26 million in Fiscal 2023 to ₹
12,658.39 million in Fiscal 2024 and was ₹ 17,700.02 million in Fiscal 2025 primarily on account of sale of
products driven by same store sales growth in our existing stores, rising vintage of stores, as well as addition of
new stores.
Loss for the Year
We incurred loss for the year of ₹ 1,672.44 million in Fiscal 2023 which reduced to ₹ 1,422.36 million in Fiscal
2024 and was ₹ 2,218.37 million in Fiscal 2025. The loss for the year was primarily on account of expansion of
our operations and subsequent investments made towards expanding our retail network, growing distribution
channels, advertising and marketing cost and working capital requirements.
Earnings Per Equity Share
The following table sets forth details of our earnings per equity share for Fiscal 2025, 2024 and 2023:
413Particulars Financial Year ended
March 31, 2025 March 31, 2024 March 31, 2023
Earnings per equity share
- Basic (in ₹)* (79.74) (78.36) (92.14)
- Diluted (in ₹)* (79.74) (78.36) (92.14)
* Earning per equity share at face value of ₹ 1.
Our earnings per equity share have increased between Fiscal 2023 and Fiscal 2025 primarily on account of
increase in our equity base.
Total Borrowings
Our total borrowings increased from ₹ 2,284.18 million, as of March 31, 2023 to ₹ 4,304.26 million, as of March
31, 2024 on account of expansion in our business operations and was ₹ 7,286.18 million, as of March 31, 2025.
FISCAL 2025 COMPARED TO FISCAL 2024
Total Income
Total income increased by 40.39% from ₹ 13,034.91 million in Fiscal 2024 to ₹ 18,300.36 million in Fiscal 2025
on account of an increase in revenue from operations and other income for reasons indicated below:
Revenue from Operations
Revenue from operations increased by 39.83% from ₹ 12,658.39 million in Fiscal 2024 to ₹ 17,700.02 million in
Fiscal 2025 primarily on account of an increase in sale of products. This has been driven by our same store sales
growth in existing stores, rising vintage of stores and higher inventory, as well as addition of new stores.
Other Income
Other income increased from ₹ 376.52 million in Fiscal 2024 to ₹ 600.34 million in Fiscal 2025 to primarily on
account of an increase in (i) interest on fixed deposits from ₹ 250.58 million in Fiscal 2024 to ₹ 351.78 million in
Fiscal 2025; (ii) gain on mutual fund from nil in Fiscal 2024 to ₹ 39.31 million in Fiscal 2025; (iii) fair value gain
on call option from nil in Fiscal 2024 to ₹ 52.16 million in Fiscal 2025 pursuant to the shareholders’ agreement
dated January 6, 2025, with Ethereal House Private Limited (“Ethereal”); (iv) unwinding of interest on financial
assets carried at amortized cost from nil in Fiscal 2024 to ₹ 28.23 million in Fiscal 2025; and (v) increase in
miscellaneous income from ₹ 1.84 million in Fiscal 2024 to ₹ 18.98 million in Fiscal 2025.
This increase was offset marginally by liabilities no longer required written back from ₹ 96.71 million Fiscal 2024
to ₹ 95.16 million in Fiscal 2025 and profit on sale of property plant and equipment (net) from ₹ 19.43 million in
Fiscal 2024 to no such profit in Fiscal 2025.
Expenses
Total expenses increased by 41.79% from ₹ 14,457.27 million in Fiscal 2024 to ₹ 20,499.29 million in Fiscal
2025 to primarily on account of an increase in (i) cost of raw materials consumed; (ii) employee benefits expense;
(iii) finance costs; (iv) depreciation and amortization expense; and (v) other expenses.
Cost of raw materials consumed
Cost of raw materials consumed increased by 39.43% from ₹ 12,346.71 million in Fiscal 2024 to ₹ 17,215.35
million in Fiscal 2025 to primarily on account of corresponding increase in revenues.
Changes in inventories of finished goods, work-in-progress and stock-in-trade
Changes in inventories of finished goods, work-in-progress and stock-in-trade was ₹ (6,230.46) million in Fiscal
2025 compared to ₹ (4,803.30) million in Fiscal 2024. Inventories at the end of the year in Fiscal 2024 was ₹
7,905.06 million while inventories at the beginning of the year was ₹ 3,101.76 million. In Fiscal 2025, inventories
at the end of the year was ₹ 14,135.52 million while inventories at the beginning of the year was ₹ 7,905.06
million.
Employee Benefits Expense
414Employee benefits expense increased by 46.36% from ₹ 1,384.25 million in Fiscal 2024 to ₹ 2,026.02 million in
Fiscal 2025 to primarily on account of increase in (i) salaries and wage by 38.88% from ₹ 980.58 million in Fiscal
2024 to ₹ 1,361.79 million in Fiscal 2025 on account of increasing scale of our operations and addition of new
stores; (ii) contribution to provident fund and other funds by 25.17% from ₹ 33.69 million in Fiscal 2024 to ₹
42.17 million in Fiscal 2025; (iii) expense on employee stock option scheme by 75.13% from ₹ 292.58 million in
Fiscal 2024 to ₹ 512.39 million in Fiscal 2025 on account of employee incentives and new hires; and (v) staff
welfare expenses by 67.70% from ₹ 60.62 million in Fiscal 2024 to ₹ 101.66 million in Fiscal 2025 on account of
driven by corresponding increase in new hires.
Finance Costs
Finance costs increased by 50.75% from ₹ 1,376.71 million in Fiscal 2024 to ₹ 2,075.45 million in Fiscal 2025
primarily on account of increase in interest expense on: (i) term loans from banks and financial institutions by
115.80% from ₹ 280.09 million in Fiscal 2024 to ₹ 604.42 million in Fiscal 2025 on account of increased
borrowings for working capital requirements; (ii) debentures from ₹ 289.70 million in Fiscal 2024 to ₹ 460.26
million in Fiscal 2025 on account of increased borrowings for capital expenditure and working capital
requirements; (iii) lease liabilities by 66.84% from ₹ 305.30 million in Fiscal 2024 to ₹ 509.36 million in Fiscal
2025 on account of increase in number of stores and other rental properties that include offices and manufacturing
facilities; and (iv) other borrowing costs from ₹ 10.68 million in Fiscal 2024 to ₹ 37.32 million in Fiscal 2025.
This was offset by a decrease in franchisee by 5.07% to ₹ 464.09 million in Fiscal 2025 from ₹ 488.87 million in
Fiscal 2024.
Depreciation and amortization expense
Depreciation and amortization expense increased by 54.82% from ₹952.66 million in Fiscal 2024 to ₹1,474.89
million in Fiscal 2025 primarily on account of increase in: (i) depreciation of property, plant and equipment from
₹279.97 million in Fiscal 2024 to ₹445.29 million in Fiscal 2025 (59.05% increase); (ii) amortization of other
intangible assets by 98.56% from ₹2.08 million in Fiscal 2024 to ₹4.13 million in Fiscal 2025; and (iii)
depreciation of right to use assets by 52.92% from ₹670.61 million in Fiscal 2024 to ₹1,025.47 million in Fiscal
2025 on account of increase in number of stores and other rental properties that include offices and manufacturing
facilities.
Other Expenses
Other expenses increased by 23.05% from ₹ 3,200.24 million in Fiscal 2024 to ₹ 3,938.04 million in Fiscal 2025.
This increase was primarily on account of an increase in production and addition of inventory.
• Power and fuel by 59.92% from ₹ 110.10 million in Fiscal 2024 to ₹ 176.07 million in Fiscal 2025;
• Contract labour charges by 149.25% from ₹ 249.02 million in Fiscal 2024 to ₹ 620.67 million in Fiscal 2025;
and
• Advertisement and marketing costs by 28.12% from ₹ 1,242.30 million in Fiscal 2024 to ₹ 1,591.66 million
in Fiscal 2025;
This increase however, was offset by a decrease in:
• Job work charges to ₹ 251.12 million in Fiscal 2025 compared to ₹ 374.91 million in Fiscal 2024; and
• Brokerage and commission to ₹ 58.34 million in Fiscal 2025 compared to ₹ 271.09 million in Fiscal 2024 on
account of conversion of Franchisee Stores into Company Stores.
Loss before Tax
For the reasons discussed above, loss before tax was ₹ 2,218.37 million in Fiscal 2025 compared to loss before
tax of ₹ 1,422.36 million in Fiscal 2024.
Loss for the Year
For the reasons discussed above, loss for the year was ₹ 2,218.37 million in Fiscal 2025 compared to loss before
tax of ₹ 1,422.36 million in Fiscal 2024.
415FISCAL 2024 COMPARED TO FISCAL 2023
Total Income
Total income increased by 65.44% from ₹ 7,878.94 million in Fiscal 2023 to ₹ 13,034.91 million in Fiscal 2024
on account of an increase in revenue from operations and other income for reasons indicated below:
Revenue from Operations
Revenue from operations increased by 64.24% from ₹ 7,707.26 million in Fiscal 2023 to ₹ 12,658.39 million in
Fiscal 2024 primarily on account of an increase in sale of products. This has been driven by our same store sales
growth in existing stores, rising vintage of stores and higher inventory, as well as addition of new stores.
Other Income
Other income increased from ₹ 171.68 million in Fiscal 2023 to ₹ 376.52 million in Fiscal 2024 primarily on
account of an increase in (i) interest on fixed deposits from ₹ 97.86 million in Fiscal 2023 to ₹ 250.58 million in
Fiscal 2024; (ii) profit on sale of property, plant and equipment (net) from nil in Fiscal 2023 to ₹ 19.43 million in
Fiscal 2024 on account of sales of assets to franchisees; (iii) liabilities no longer required written back by 75.84%
from ₹ 55.00 million in Fiscal 2023 to ₹ 96.71 million in Fiscal 2024; and (iv) gain on termination of lease by
43.42% from ₹ 5.55 million in Fiscal 2023 to ₹ 7.96 million in Fiscal 2024.
This increase was offset to an extent by a decrease in unwinding of interest on financial assets carried at amortized
cost to nil in Fiscal 2024 from ₹ 11.32 million in Fiscal 2023.
Expenses
Total expenses increased by 51.36% from ₹ 9,551.38 million in Fiscal 2023 to ₹ 14,457.27 million in Fiscal 2024
primarily on account of an increase in (i) cost of raw materials consumed; (ii) change in inventories of finished
goods, work-in-progress and stock-in-trade; and (iii) employee benefits expense; (iv) finance costs; (v)
depreciation and amortization expense; and (vi) other expenses.
Cost of raw materials consumed
Cost of raw materials consumed increased by 72.06% from ₹ 7,176 million in Fiscal 2023 to ₹ 12,346.71 million
in Fiscal 2024 primarily on account of corresponding increase in revenues.
Changes in inventories of finished goods, work-in-progress and stock-in-trade
Changes in inventories of finished goods, work-in-progress and stock-in-trade was ₹ (4,803.30) million in Fiscal
2024 compared to ₹ (1,924.79) million in Fiscal 2023. Inventories at the end of the year in Fiscal 2023 was ₹
3,101.76 million while inventories at the beginning of the year was ₹ 1,176.97 million. For Fiscal 2024, inventories
at the end of the year was ₹ 7,905.06 million while inventories at the beginning of the year was ₹ 3,101.76 million.
Employee Benefits Expense
Employee benefits expense increased by 51.79% from ₹ 911.96 million in Fiscal 2023 to ₹ 1,384.25 million in
Fiscal 2024 primarily on account of increase in (i) salaries and wage by 52.41% from ₹ 643.38 million in Fiscal
2023 to ₹ 980.58 million in Fiscal 2024 on account of increasing scale of our operations and addition of new
stores; (ii) contribution to provident fund and other funds by 60.81% from ₹ 20.95 million in Fiscal 2023 to ₹
33.69 million in Fiscal 2024; (iii) gratuity expenses by 53.80% from ₹ 10.91 million in Fiscal 2023 to ₹ 16.78
million in Fiscal 2024; (iv) expense on employee stock option scheme by 50.45% from ₹ 194.47 million in Fiscal
2023 to ₹ 292.58 million in Fiscal 2024 on account of employee incentives and new hires; and (v) staff welfare
expenses by 43.48% from ₹ 42.25 million in Fiscal 2023 to ₹ 60.62 million in Fiscal 2024 on account of driven
by corresponding increase in employees and wages paid.
Finance Costs
Finance costs increased from ₹ 666.85 million in Fiscal 2023 to ₹ 1,376.71 million in Fiscal 2024 primarily on
account of increase in interest expense on: (i) term loans from banks & financial institutions by 88.91% from ₹
148.27 million in Fiscal 2023 to ₹ 280.09 million in Fiscal 2024 on account of increased borrowings for working
capital requirements; (ii) debentures from ₹ 29.74 million in Fiscal 2023 to ₹ 289.70 million in Fiscal 2024 on
416account of increased borrowings for capital expenditure and working capital requirements; (iii) delayed payment
of taxes from ₹ 0.46 million in Fiscal 2023 to ₹ 2.07 million in Fiscal 2024; (iv) franchisee by 85.33% from ₹
263.79 million in Fiscal 2023 to ₹ 488.87 million in Fiscal 2024 on account of additional franchisee stores and
higher revenue share based on performance of such stores; and (v) lease liabilities by 44.70% from ₹ 210.99
million in Fiscal 2023 to ₹ 305.30 million in Fiscal 2024 on account of increase in number of stores and other
rental properties that include offices and manufacturing facilities.
This was offset by a decrease in other borrowing costs by 21.47% to ₹ 10.68 million in Fiscal 2024 from ₹ 13.60
million in Fiscal 2023.
Depreciation and amortization expense
Depreciation and amortization expense increased by 54.42% from ₹ 616.94 million in Fiscal 2023 to ₹ 952.66
million in Fiscal 2024 primarily on account of increase in (i) depreciation of property, plant and equipment from
₹ 137.67 million in Fiscal 2023 to ₹ 279.97 million in Fiscal 2024; (ii) amortization of other intangible assets by
3.48% from ₹ 2.01 million in Fiscal 2023 to ₹ 2.08 million in Fiscal 2024; and (iii) depreciation of right to use
assets by 40.51% from ₹ 477.26 million in Fiscal 2023 to ₹ 670.61 million in Fiscal 2024 on account of increase
in number of stores other rental properties that include offices and manufacturing facilities.
Other Expenses
Other expenses increased by 52.07% from ₹ 2,104.42 million in Fiscal 2023 to ₹ 3,200.24 million in Fiscal 2024.
This increase was primarily on account of an increase in production and addition of inventory.
• Power and fuel by 86.33% from ₹ 59.09 million in Fiscal 2023 to ₹ 110.10 million in Fiscal 2024;
• Job work charges from ₹ 108.72 million in Fiscal 2023 to ₹ 374.91 million in Fiscal 2024;
• Contract labour charges from ₹ 179.73 million in Fiscal 2023 to ₹ 249.02 million in Fiscal 2024;
• Repairs and maintenance on buildings from ₹ 7.27 million in Fiscal 2023 to ₹ 60.68 million in Fiscal 2024
on account of upgrading of stores, office and manufacturing facilities;
• Advertisement and marketing costs by 47.65% from ₹ 841.40 million in Fiscal 2023 to ₹ 1,242.30 million in
Fiscal 2024;
• Brokerage & commission from ₹ 117.21 million in Fiscal 2023 to ₹ 271.09 million in Fiscal 2024 on account
of additional franchisee stores and higher revenue share based on performance of such stores and new stores
signings;
• Advances written off from ₹ 4.87 million in Fiscal 2023 to ₹ 25.02 million in Fiscal 2024 on account of
recoverability assessment of pending advances;
• Office maintenance by 66.55% from ₹ 85.14 million in Fiscal 2023 to ₹ 141.80 million in Fiscal 2024 on
account of increase in area leased for our manufacturing facilities and offices; and
• Miscellaneous expenses from ₹ 3.82 million in Fiscal 2023 to ₹ 19.22 million in Fiscal 2024 on account of
expenses at stores towards customer refreshments / entertainment.
This increase however, was offset by a decrease in:
• Consumables to ₹ 50.39 million in Fiscal 2024 compared to ₹ 60.07 million in Fiscal 2023;
• Shipping charges to ₹ 74.77 million in Fiscal 2024 compared to ₹ 76.89 million in Fiscal 2023 on account
increase in revenues;
• Recruitment charges to ₹ 4.61 million in Fiscal 2024 compared to ₹ 5.69 million in Fiscal 2023;
• Legal and professional charges to ₹ 100.88 million in Fiscal 2024 compared to ₹ 119.47 million in Fiscal
2023;
417• Travelling and conveyance expenses to ₹ 46.06 million in Fiscal 2024 compared to ₹ 50.40 million in Fiscal
2023;
• Provision for balance with government authorities to nil in Fiscal 2024 compared to ₹ 72.18 million in Fiscal
2023 based on assessment that provisioning was no longer required in Fiscal 2024;
• Provision for expected credit loss to nil in Fiscal 2024 compared to ₹ 0.96 million in Fiscal 2023; and
• Loss on sale of property, plant and equipment to nil in Fiscal 2024 compared to ₹ 3.94 million in Fiscal 2023.
Loss before Tax
For the reasons discussed above, loss before tax was ₹ 1,422.36 million in Fiscal 2024 compared to loss before
tax of ₹ 1,672.44 million in Fiscal 2023.
Loss for the Year
For the reasons discussed above, loss before tax was ₹ 1,422.36 million in Fiscal 2024 compared to loss before
tax of ₹ 1,672.44 million in Fiscal 2023.
LIQUIDITY AND CAPITAL RESOURCES
We have historically financed the expansion of our business and operations primarily through debt financing,
owned funds and funds generated from our operations. From time to time, we may obtain loan facilities to finance
our short-term working capital requirements. Further, we believe that after taking into account the expected cash
to be generated from our business and operations, the Net Proceeds from the Fresh Issue and the proceeds from
our existing bank loans, we will have sufficient capital to meet our anticipated capital requirements for our
working capital and capital expenditure requirements for the 12 months following the date of this Red Herring
Prospectus.
CASH FLOWS
The following table sets forth certain information relating to our cash flows in the periods indicated:
Particulars Fiscal
2025 2024 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Net cash (used in) / generated from (6,658.28) (1,811.64) 271.34
operating activities
Net cash (used in) / generated from (842.33) (3,816.48) (2,048.30)
investing activities
Net cash (used in) / generated from 7,397.01 5,948.47 1,960.84
financing activities
Net increase/(decrease) in cash and (103.60) 320.35 183.88
cash equivalents
Cash and cash equivalents at the end of 487.75 591.35 271.00
the period / year
Operating Activities
Fiscal 2025
Net cash used in operating activities was ₹ 6,658.28 million. Loss before tax was ₹ 2,218.37 million. Adjustments
for non-cash items and other adjustments consisted of depreciation and amortisation of ₹ 1,474.89 million;
expense on employee stock option scheme of ₹ 512.39 million; finance costs of ₹ 2,038.13 million, interest income
of ₹ 351.78 million; loss on sale of property, plant and equipment (net) of ₹ 19.48 million; rent waiver on lease
liabilities of ₹ 3.88 million; gain on mutual fund of ₹ 39.31 million; liabilities no longer required written back of
₹ 95.16 million; gain on termination of lease of ₹ 10.84 million; and unwinding of interest on financial assets
carried at amortised cost of ₹ 28.23 million. Operating profit before working capital changes were ₹ 1,264.60
million. Working capital adjustments included increase in inventories of ₹ 6,613.26 million on account of more
merchandise selection at our existing stores and opening of new stores with higher levels of merchandise at such
stores. Further increase in gold, diamond, platinum and other precious material prices also contributed to increase
418in inventory value; increase in trade receivables of ₹ 32.29 million; decrease in loans of ₹ 0.39 million; decrease
in other financial assets of ₹ 216.34 million; increase in other assets of ₹ 723.34 million; decrease in trade payables
of ₹ 424.98 million; decrease in gold on loan of ₹ 559.08 million; decrease in other financial liabilities of ₹ 547.42
million; increase in provisions of ₹ 1.35 million and increase in other current liabilities of ₹ 840.55 million. Cash
used in from operations in Fiscal 2025 was ₹ 6,577.14 million. Income tax paid (net) was ₹ 81.14 million.
Fiscal 2024
Net cash used in operating activities was ₹ 1,811.64 million. Loss before tax was ₹ 1,422.36 million. Adjustments
for non-cash items and other adjustments consisted of depreciation and amortisation of ₹ 952.66 million; expense
on employee stock option scheme of ₹ 292.58 million; finance costs of ₹ 1,366.03 million, interest income of
₹250.58 million; profit on sale of property, plant and equipment (net) of ₹19.43 million; bad debts written off of
₹ 2.75 million; provision for doubtful debt and other receivables of ₹ 1.20 million; liabilities no longer required
written back of ₹96.71 million and gain on termination of lease of ₹7.96 million. Operating profit before working
capital changes were ₹ 818.18 million. Working capital adjustments included increase in inventories of ₹ 5,959.04
million on account of more merchandise selection at our existing stores and opening of new stores with higher
levels of merchandise at such stores. Further increase in gold, diamond, platinum and other precious material
prices also contributed to increase in inventory value; increase in trade receivables of ₹ 17.07 million; decrease in
loans of ₹ 11.68 million; increase in other financial assets of ₹ 520.42 million; increase in other assets of ₹ 319.12
million; increase in trade payables of ₹ 1,480.43 million; increase in gold on loan of ₹ 2,212.19 million; decrease
in other financial liabilities of ₹ 320.50 million; increase in provisions of ₹ 15.21 million and increase in other
current liabilities of ₹ 810.43 million. Cash used in from operations in Fiscal 2024 was ₹ 1,788.03 million. Income
tax paid (net) was ₹ 23.61 million.
Fiscal 2023
Net cash generated from operating activities was ₹ 271.34 million. Loss before tax was ₹ 1,672.44 million.
Adjustments for non-cash items and other adjustments consisted of depreciation and amortisation of ₹ 616.94
million; expense on employee stock option scheme of ₹ 194.47 million; finance costs of ₹ 653.25 million, interest
income of ₹ 97.86 million; loss on sale of property, plant and equipment (net) of ₹ 3.94 million; provision for
balance with government authorities of ₹ 72.18 million on account of GST; liabilities no longer required written
back of ₹ 55.00 million and unwinding of interest on financial assets carried at amortised cost of ₹ 11.32 million.
Operating loss before working capital changes were ₹ 300.01 million. Working capital adjustments included
increase in inventories of ₹ 2,291.94 million; decrease in trade receivables of ₹ 37.86 million; increase in loans of
₹ 2.99 million; increase in other financial assets of ₹ 534.80 million; increase in other assets of ₹ 410.90 million;
increase in trade payables of ₹ 50.31 million; increase in gold on loan of ₹ 1,383.94 million; increase in other
financial liabilities of ₹ 2,025.35 million; decrease in provisions of ₹ 253.92 million and increase in other current
liabilities of ₹ 573.70 million. Cash generated from operations in Fiscal 2023 was ₹ 276.61 million. Income tax
paid (net) was ₹ 5.27 million.
Investing Activities
Fiscal 2025
Net cash used in investing activities was ₹ 842.33 million in Fiscal 2025, primarily on account of investment in
mutual funds of ₹ 3,395.00 million; payment for purchase of property, plant and equipment of ₹ 1,669.91 million
and investment in associate of ₹ 105.00 million, redemption of fixed deposits (net) of ₹ 1,024.12 million,
redemption of mutual funds of ₹ 2,925.96 million, proceeds from sale of property, plant and equipment of ₹ 7.80
million and interest received on fixed deposits of ₹ 369.70 million.
Fiscal 2024
Net cash used in investing activities was ₹ 3,816.48 million in Fiscal 2024, primarily on account of investment in
fixed deposits of ₹ 3,276.26 million; payment for purchase of property, plant and equipment of ₹ 989.08 million,
proceeds from sale of property, plant and equipment of ₹ 172.34 million and interest received on fixed deposits
of ₹ 276.52 million.
Fiscal 2023
Net cash used in investing activities was ₹ 2,048.30 million in Fiscal 2023, primarily on account of investment in
fixed deposits of ₹ 1,394.11 million; payment for purchase of property, plant and equipment of ₹ 900.74 million,
419proceeds from sale of property, plant and equipment of ₹ 189.54 million and interest received on fixed deposits
of ₹ 57.01 million.
Financing Activities
Fiscal 2025
Net cash generated from financing activities was ₹ 7,397.01 million, primarily on account of interest paid of ₹
1,526.95 million; proceeds from issue of equity shares of ₹ 1,092.97; proceeds from issue of preference shares of
5,978.39 million, proceeds from borrowings of ₹ 8,254.26 million; repayment of borrowings of ₹ 5,272.34 million
and repayment of lease liabilities of ₹ 1,129.32 million.
Fiscal 2024
Net cash generated from financing activities was ₹ 5,948.47 million, primarily on account of interest paid of ₹
1,056.65 million; proceeds from issue of preference shares of 5,877.53 million, Settlement of cash settled ESOP
liability of ₹ 117.96 million; proceeds from borrowings of ₹ 4,393.28 million; repayment of borrowings of ₹
2,373.20 million and repayment of lease liabilities of ₹ 774.53 million.
Fiscal 2023
Net cash generated from financing activities was ₹ 1,960.84 million, primarily on account of interest paid of ₹
434.10 million; proceeds from issue of equity shares of ₹ 90.20 million; proceeds from issue of preference shares
of ₹ 756.99 million, proceeds from borrowings of ₹ 2,125.69 million; repayment of borrowings of ₹ 65.01 million
and repayment of lease liabilities of ₹ 512.93 million.
INDEBTEDNESS
As of March 31, 2025, we had total borrowings (consisting of non-current borrowings of ₹ 1,972.83 million and
current borrowings of ₹ 5,313.35 million) of ₹ 7,286.18 million. Our net debt to equity ratio was 0.66 as at March
31, 2025.
The following table sets forth certain information relating to our total borrowings as of March 31, 2025, and our
repayment obligations in the periods indicated:
Particulars As of March 31, 2025
Payment due by period
(₹ million)
Total Not later than 1 1-3 years 3-5 years More than 5
year years
Borrowings 7,286.18 5,313.35 1,971.71 1.12 -
Total 7,286.18 5,313.35 1,971.71 1.12 -
CONTINGENT LIABILITIES AND OFF-BALANCE SHEET ARRANGEMENTS
As of March 31, 2025, we did not have any contingent liabilities that have not been accounted for in our Restated
Financial Information.
Commitments and contingencies
As of March 31, 2025, we did not have any commitments and contingencies in our Restated Financial Information.
Except as disclosed in the Restated Financial Information or elsewhere in this Red Herring Prospectus, there are
no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our
financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources
that we believe are material to investors.
CONTRACTUAL OBLIGATIONS AND COMMITMENTS
The following table sets forth certain information relating to our future commitments:
420Particulars As of March 31, 2025
Payment due by period
Total Less than 1 1-3 years 3-5 years More than 5
year years
(Rs. million)
Capital commitment (Net of 248.30 248.30 - - -
advances)
CAPITAL EXPENDITURES
In Fiscal 2025, 2024 and 2023, our capital expenditure towards additions to property, plant and equipment, right-
of-use assets, capital work-in-progress, and other intangible assets were ₹ 6,049.52 million, ₹ 2,735.52 million
and ₹ 3,149.67 million, respectively. The following table sets forth our non-current assets for period / Fiscals
indicated:
Particulars Fiscal 2025 Fiscal 2024 Fiscal 2023
(Consolidated) (Standalone) (Standalone)
(₹ million)
Property, plant and equipment 2,659.88 1,238.25 853.38
Right-of-use-assets 7,432.77 4,610.36 3,590.00
Capital Work in Progress 53.85 166.64 8.01
Other intangible assets 36.81 1.91 2.91
Total 10,183.31 6,017.16 4,454.30
RELATED PARTY TRANSACTIONS
We enter into various transactions with related parties in the ordinary course of business. These transactions
principally include managerial remuneration and sale of products.
For further information relating to our related party transactions, see “Restated Financial Information – Note 36
– Related party disclosures” on page 378.
AUDITOR’S OBSERVATIONS
There have been no reservations, qualifications, matters of emphasis or adverse remarks (including Companies
Auditor’s Reports Order, 2020) in the Restated Financial Information of our Company for the financial years
ended March 31, 2025, March 31, 2024 and March 31, 2023 and the examination report thereon.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We are exposed to the following risks arising from financial instruments:
• Credit risk;
• Liquidity risk; and
• Market risk.
Risk Management Framework
Our Board has overall responsibility for the establishment and oversight of our Company’s risk management
framework. Our Company’s risk management policies are established to identify and analyse the risks faced by
our Company, to set appropriate risk limits and controls and to monitor risks and adherence to limits. Risk
management policies and systems are reviewed regularly to reflect changes in market conditions and our
Company’s activities.
Our Board oversees how management monitors compliance with our Company’s risk management policies and
procedures, and reviews the adequacy of the risk management framework in relation to the risks faced by the
Company.
421Credit Risk
Credit risk is the potential financial loss resulting from the failure of tenants or counterparties of our Company to
settle its financial and contractual obligations, as and when they fall due.
Our Company has an established process to evaluate the creditworthiness of its customers and prospective
customers to minimize potential credit risk. Credit evaluations are performed by our Company before agreements
are entered into with prospective customers.
Our Company establishes an allowance amount for impairment that represents its estimate of losses in respect of
trade and other receivables. The main component of this allowance is estimated losses that relate to shop-in-shop
customers, which have been discontinued in Fiscal 2024. The allowance account is used to provide for impairment
losses. Subsequently when our Company is satisfied that no recovery of such losses is possible, the financial asset
is considered irrecoverable and the amount charged to the allowance account is then written off against the
carrying amount of the impaired financial asset.
Cash at bank and fixed deposits are placed with financial institutions which are regulated. As at the reporting date,
there is no significant concentration of credit risk. The maximum exposure to credit risk is represented by the
carrying value of each financial asset on the balance sheet.
Cash and cash equivalents
Our Company held cash and cash equivalents of ₹ 487.75 million as at March 31, 2025 (March 31, 2024: ₹ 591.35
million and March 31, 2023: ₹ 271.00 million). The cash and cash equivalents are mainly held with banks which
are rated AAA- to AA- based on third party ratings. Our Company considers that its cash and cash equivalents
have low credit risk based on the external credit ratings of counterparties.
Other financial assets
Our Company considers that its other financial assets have low credit risk based on its nature.
Liquidity Risk
Liquidity risk is the risk that our Company will encounter difficulty in meeting the obligations associated with its
financial liabilities that are settled by delivering cash or another financial asset. Our Company’s approach to
managing liquidity is to ensure, as far as possible, that it will have sufficient liquidity to meet its liabilities when
they are due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage
to our Company’s reputation.
Market Risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity
prices, which will affect our Company’s income or the value of its holdings of financial instruments. The objective
of market risk management is to manage and control market risk exposures within acceptable parameters.
Currency Risk
Our Company’s functionally currency is ₹. Our Company undertakes transactions denominated in foreign
currencies; consequently, exposure to exchange rate fluctuations arise. Volatility in exchange rates affects our
Company’s costs of imports, primarily in relation to other services.
Adverse movements in the exchange rate between the Rupee and any relevant foreign currency result’s in our
Company’s overall debt position in rupee terms without our Company having incurred additional debt and
favourable movements in the exchange rates will conversely result in reduction in our Company’s receivables in
foreign currency.
Interest Risk
Interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes
in market interest rates. The Company’s exposure to the risk of changes in market interest rates relates primarily
to its long-term debt obligations with floating interest rates.
422The Company’s main interest rate risk arises from long-term borrowings with variable rates, which expose the
Company to cash flow interest rate risk.
Commodity price risk
Our Company is exposed to commodity price risk due to price fluctuations on account of gold prices. The risk
management strategy against gold price fluctuation includes procuring gold on loan basis, with a flexibility to fix
price of gold at any time during the tenor of the loan. The Company does not enter into or trade financial
instruments including derivative financial instruments, for speculative purposes.
We have implemented the Bullion Price Risk Management Policy, adopted by our Board on September 27, 2024
pursuant to which we use derivative instruments for commodity hedging. As per the Bullion Price Risk
Management Policy, we undertake partial hedging.
The Company has an outstanding balance of gold on loan amounting to ₹ 3,865.53 million as of March 31, 2025
(₹ March 31, 2024: 4,424.61 million and March 31, 2023: ₹ 2,212.42 million).
Gold on loan represents amounts payable against gold purchased from various banks under gold on loan scheme
with an interest rate of 2.5% - 9% per annum and is payable at monthly intervals. The credit period under the
arrangement is up to 180 days from the date of delivery of gold. The amounts are secured against fixed deposits
placed by our Company.
For further information, see “Restated Financial Information – Note 41 – Financial instruments – risk
management” on page 385.
UNUSUAL OR INFREQUENT EVENTS OR TRANSACTIONS
Except as described in this Red Herring Prospectus, to our knowledge, there have been no unusual or infrequent
events or transactions that have in the past or may in the future affect our business operations or future financial
performance.
SIGNIFICANT ECONOMIC CHANGES THAT MATERIALLY AFFECT OR ARE LIKELY TO
AFFECT INCOME FROM CONTINUING OPERATIONS
Our business has been subject, and we expect it to continue to be subject, to significant economic changes that
materially affect or are likely to affect income from continuing operations identified above under “– Significant
Factors Affecting our Results of Operations and Financial Condition” and the section “Our Business” on pages
397 and 229, respectively,
respectively.
KNOWN TRENDS OR UNCERTAINTIES
Our business has been subject, and we expect it to continue to be subject, to significant economic changes arising
from the trends identified above in “ – Significant Factors Affecting our Results of Operations and Financial
Condition” and the uncertainties described in “Risk Factors” on pages 397 and 34, respectively. To our
knowledge, except as discussed in this Red Herring Prospectus, there are no known trends or uncertainties that
have or had or are expected to have a material adverse impact on revenues or income from continuing operations.
FUTURE RELATIONSHIP BETWEEN COST AND INCOME
Other than as described in “Risk Factors”, “Our Business” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” on pages 34, 229 and 396, respectively, to our knowledge there
are no known factors that may adversely affect our business prospects, results of operations and financial
condition.
NEW PRODUCTS OR BUSINESS SEGMENTS
Except as set out in this Red Herring Prospectus, we have not announced and do not expect to announce in the
near future any new business segments other than in the normal course of business.
423COMPETITIVE CONDITIONS
We operate in a competitive environment. See “Our Business”, “Industry Overview” and “Risk Factors” on
pages 229, 181 and 34, respectively, for further information on competitive conditions that we face across our
various business verticals.
EXTENT TO WHICH MATERIAL INCREASES IN NET SALES OR REVENUE ARE DUE TO
INCREASED SALES VOLUME, INTRODUCTION OF NEW PRODUCTS OR SERVICES OR
INCREASED SALES PRICES
Changes in revenue in the last three Fiscals are as described in “ – Fiscal 2025 compared to Fiscal 2024” and “
– Fiscal 2024 compared to Fiscal 2023” above on pages 414 and 416, respectively.
SEGMENT REPORTING
Operating segments are reported in a manner consistent with the internal reporting provided to the Chief Operating
Decision Maker (“CODM”). Our Board assesses the financial performance and position of our Company. Our
Managing Director has been identified as the CODM. Our Company operates in one segment only, i.e., jewellery.
The CODM evaluates our Company’s performance based on the revenue and operating income from the sale of
Jewellery. Accordingly, no additional segment disclosure has been made for the business segment.
In terms of geographical segment, since our Company operates only in India, there is only one geographical
segment, i.e., India. Accordingly, no additional disclosure has been made for geographical segment information.
For further information, see “Restated Financial Information – Note 45 – Operating segments” on page 391.
SIGNIFICANT DEPENDENCE ON SINGLE OR FEW CUSTOMERS
Given the nature of our business operations, we are not dependent on any single or few customers for our revenue
from operations. There are no transaction with a single external customer which would amount to 10 percent or
more of our revenue from operations.
SEASONALITY/ CYCLICALITY OF BUSINESS
Our business is subject to seasonal variations given festive and other occasions falling in different months and
quarters of the Fiscal.
For further information, see “Risk Factors – The seasonality of our business affects our quarterly results and
places an increased strain on our operations.” on page 41.
MATERIAL DEVELOPMENTS AFTER MARCH 31, 2025 THAT MAY AFFECT OUR FUTURE
RESULTS OF OPERATIONS
Except as disclosed below and elsewhere in this Red Herring Prospectus, to our knowledge no circumstances have
arisen since March 31, 2025 that could materially and adversely affect or are likely to affect, the trading or
profitability, or the value of our assets or our ability to pay our liabilities within the next 12 months:
Conversion to Preference Shares
Pursuant to the Board resolution dated July 4, 2025, 35,474,930 Preference Shares were converted to 100,224,637
Equity Shares of face value of ₹1 each vide. For details see, “Capital Structure − Notes to the capital structure
− History of Equity Share capital of our Company” on page 118.
Granting of employee stock options under ESOP 2014
On May 5, 2025, Sudeep Nagar was granted 1,602,557 ESOPs under ESOP 2014. For details see, “Capital
Structure – ESOP 2014” on page 147.
Issuance of unlisted secured redeemable non-convertible debentures
Our Company raised ₹400 million by issuing 800 unlisted, secured, redeemable non-convertible debentures
(NCDs) of ₹500,000 each on a private placement basis. Of these, 400 NCDs were subscribed by Blacksoil India
424Credit Fund II, 200 by Blacksoil Capital Private Limited, and 200 by Caspian Impact Investments Private Limited.
The NCDs have a tenure of 18 months and carry a coupon rate of 13% per annum. The proceeds were used to
meet our working capital requirements.
Raising working capital loan
Our Company has obtained a loan of ₹ 500.00 million from Northern Arc Capital Limited for general corporate
purposes including working capital requirements. Additionally, our Company has also obtained a loan of ₹ 250.00
million from Innoven Capital India Private Limited for general corporate purposes.
425CAPITALISATION STATEMENT
The following table sets forth our Company’s capitalisation as at March 31, 2025, on the basis of our Restated
Financial Information, and as adjusted for the Offer. This table should be read in conjunction with “Risk Factors”,
“Restated Financial Information” and “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” on pages 34, 312 and 396, respectively.
(₹ in million, except ratios)
Particulars Pre-Offer (as of March 31, 2025 ) Post Offer(1)
Debt:
Non-current Liabilities - Borrowings 5,857.42 [●]
(including current maturities) (A)
Current Liabilities - Borrowings (B) 1,428.76 [●]
Total Borrowings (A+B = C) 7,286.18 [●]
Equity:
Equity share capital (D) 296.56 [●]
Other equity (E) 8,771.18 [●]
Non-Controlling Interest (F) 39.66 [●]
Total Equity (D + E + F = G) 9,107.40 [●]
Debt / Equity Ratio (C/G = H) 0.80 [●]
Capitalisation (C+G) 16,393.58 [●]
Ratio: Non-current Borrowings / Total 0.64 [●]
Equity (A/G = I)
Ratio: Total Borrowings / Total Equity 0.80 [●]
(C/G = J)
(1) The corresponding post Offer capitalization data is not determinable at this stage pending the completion of the book building process
and hence have not been furnished. To be updated upon finalization of the Offer Price.
The amounts disclosed above are derived from the Restated Financial Information and are not adjusted to
effect events mentioned below:
• Conversion of 35,474,930 Preference Shares to 100,224,637 Equity Shares of face value of ₹1 each
vide the Board resolution dated July 4, 2025.
For details see, “Capital Structure − Notes to the capital structure − History of Equity Share capital of our
Company” on page 118.
426FINANCIAL INDEBTEDNESS
Our Company has availed loans in the ordinary course of business for purposes such as, inter alia, meeting our
working capital requirements and general corporate requirements.
For details of the borrowing powers of our Board, see “Our Management - Borrowing powers” on page 296.
Set forth below is a summary of our aggregate outstanding borrowings amounting to ₹ 9,806.69 million, as on
May 31, 2025.
(in ₹ million)
Particulars Sanctioned amount Amount outstanding as on
May 31, 2025
Term loans 1,911.54 1,543.36
Secured NCDs 6,290.00 4,239.86
Cash credit, working capital and overdraft facilities (including 1,802.50 1,451.93
overdraft facilities against fixed deposits limits)
- Fund Based
Payable Financing 350.00 310.00
Gold metal loans 7,917.50 2,261.54
Total Borrowings 18,271.54 9,806.69
* As certified by Rawat & Associates, Chartered Accountants by way of their certificate dated August 4, 2025.
Key terms of our borrowings are disclosed below:
• Tenure: The tenure of the term loans availed by our Company typically ranges from 6 months to 60 months.
The tenor of the NCDs issued typically ranges from 18 months to 36 months.
• Interest rate: The interest rates for term loans availed by us are typically on floating interest rates linked to
benchmark rates, such as the repo rate prescribed by the RBI, secured overnight financing rate, prime lending
rate and marginal cost of funds-based lending rate (“MCLR”) of the specific lender which varies from lender
to lender. The working capital and gold metal loan facilities availed by our Company typically have an interest
rate of 11% to 13.50% per annum and 2.50% to 9.00% per annum, respectively, while ECLGS typically have
an interest rate of 7.25% per annum. The interest rate for the NCDs issued typically ranges from 11.25% to
14.50% per annum.
• Security: Our borrowings are typically secured by way of charge on movable assets (both present and future)
of the Company.
• Repayment: The term loans availed by our Company are typically repayable either on monthly installment
or bullet repayment or are repayable on demand.
• Prepayment: Some of the loans availed by our Company have prepayment provisions which allows for
prepayment of the outstanding loan amount and carry a prepayment penalty on the amount being pre-paid or
on the outstanding amount, subject to terms and conditions stipulated under the loan documents. For certain
lenders, if prepayment is done using our Company’s own funds, there are no charges associated with it.
However, for certain other facilities, prepayment charges ranging from 0.25% to 2.00% of the sanctioned
amount, outstanding amount, or pre-paid amount may apply, depending on the tenure of the prepayment.
• Penal interest: We are typically bound to pay additional interest to our lenders for defaults in the payment of
interest or other monies due and payable. This additional interest is charged as per the terms of our loan
agreements and typically ranges from 1.50% to 18.00%, over and above the applicable interest rate. An
additional interest, typically ranging from 2% to 5% over the applicable interest rate, is charged as per the
terms of the NCDs issued.
• Restrictive Covenants: As per the terms of our borrowings, certain corporate actions for which our Company
requires prior written consent of the lenders include:
a) Change in control/ownership/management/directorship/partnership including pledge of Equity Shares
held by our Promoter in our Company to any third party;
b) Effecting any change in the constitutional documents of our Company;
427c) Effecting any changes to the capital structure, modification of combined ownership structure or
shareholding pattern of our Company;
d) Dilution of our Promoter’s equity shareholding below a specified threshold; or
e) Undertaking any new line of business, operations or projects or substantial expansion of any current
business, operations or projects; etc.
• Events of Default: As per the terms of our borrowings, the following, amongst others, constitute events of
default for the relevant loan agreement:
(a) Default in repayment of loan facility;
(b) If all or any material part of our business is suspended or ceases;
(c) If the loan is used for any other purpose other than the purpose for which the loan is sanctioned;
(d) Bankruptcy, insolvency, dissolution;
(e) Default in creation of security;
(f) Jeopardise or likely to prejudice, impair, depreciate any security provided by our Company in relation to
the facility;
(g) Asset is confiscated, attached, taken into custody by any authority or subject to any execution
proceedings;
(h) Default under any other financing arrangements entered by our Company;
(i) If the Company is adjudicated insolvent or is taking advantage of the law for relief of insolvent debtors;
or
(j) Any of the cheques delivered or to be delivered by our Company to the lender in terms and conditions of
the facility agreement has not been encashed for any reason whatsoever on presentation; etc.
• Consequences of occurrence of events of default: In terms of our borrowings, the following, inter alia, are
the consequences of occurrence of events of default, whereby our lenders may:
a) Terminate the sanctioned facilities;
b) Suspend access to facilities;
c) Enforce security; or
d) Repossess the hypothecated asset.
This is an indicative list and there may be additional terms that may require the consent of the relevant lender, the
breach of which may amount to an event of default under various borrowing arrangements entered into by us, and
the same may lead to consequences other than those stated above.
Our Company has obtained written approvals and waivers from our lenders and have provided intimations, to the
extent required under the agreements and loan documents entered into between us and such lenders, for
undertaking the Offer and activities in connection thereto and the same have not been withdrawn as on the date
of this Red Herring Prospectus.
428SECTION VI – LEGAL AND OTHER INFORMATION
OUTSTANDING LITIGATION AND MATERIAL DEVELOPMENTS
Except as disclosed in this section, there are no outstanding (i) criminal proceedings; (ii) actions taken by
regulatory or statutory authorities; (iii) claims related to direct and indirect tax matters; and (iv) other pending
litigation/arbitration as determined to be material by our Board pursuant to the Materiality Policy as approved
by our Board, in each case involving our Company, Subsidiary, Promoter and Directors (“Relevant Parties”).
Further, there are no disciplinary actions including penalties imposed by the SEBI or the stock exchanges against
our Promoter in the last five Financial Years including any outstanding action. Additionally, as on the date of
this Red Herring Prospectus, our Company does not have any subsidiary or group company.
For the purpose of material litigation or arbitration under (iii) and (iv) above, our Board has considered and
adopted the Materiality Policy pursuant to the Board resolution dated July 16, 2025 in relation to outstanding
litigation to be disclosed by our Company involving the Relevant Parties in this Red Herring Prospectus. In terms
of the Materiality Policy, the following matters involving the Relevant Parties shall be considered ‘material’ for
the purposes of disclosure in this Red Herring Prospectus:
(i) if the aggregate if the monetary claim/dispute amount /liability involved in such a proceeding exceeds 1%
of turnover, as per the latest annual Restated Financial Information of the Company, as disclosed in the
Offer Documents (“Threshold”). Accordingly, all litigations involving the Relevant Parties in which the
amount involved exceeds ₹177.00 million (being 1% of the turnover as per the latest annual Restated
Financial Information of the Company) have been considered as material; or
(ii) where a monetary liability is not quantifiable, or which does not fulfil the threshold as specified in (i) above,
but the outcome of such proceedings could nonetheless, directly or indirectly, or together with similar other
proceedings have a material adverse effect on the financial position, business, operations, prospects, or
reputation of the Company, in the opinion of the Board; or
(iii) if the decision in such proceedings is likely to affect the decision in similar proceedings, such that the
cumulative amount involved in such proceedings exceeds the Threshold, even though the amount involved
in an individual proceeding does not exceed the Threshold.
It is clarified that for the purposes of the above, pre-litigation notices from third parties (other than show cause
notices issued by statutory/ regulatory/ tax authorities or notices threatening criminal action) received by any of
the Relevant Parties shall, unless otherwise decided by our Board, shall not be deemed as material until such time
that the Relevant Parties, as the case may be, are impleaded as a defendant in proceedings before any judicial/
arbitral forum.
Except as stated in this section, there are no outstanding material dues to creditors of our Company. For this
purpose, our Board has pursuant to a resolution dated July 16, 2025 considered and adopted the Materiality
Policy for the purpose of disclosure of material creditors in this Red Herring Prospectus. In terms of the
Materiality Policy, outstanding dues to any creditor of our Company having monetary value which exceeds ₹
82.37 million, being 5.00% of our trade payables as on March 31, 2025(which is the date of the latest Restated
Financial Information of our Company disclosed in this Red Herring Prospectus), have been considered
‘material’. For outstanding dues to any party which is a MSME, the disclosure is based on information available
with our Company regarding status of the creditor as defined under the Micro, Small and Medium Enterprises
Development Act, 2006, as amended, read with the rules and notifications thereunder, as has been relied upon by
the Statutory Auditors.
All terms defined in a particular litigation disclosure pertain to that litigation only. Unless stated otherwise, the
information provided below is as on the date of this Red Herring Prospectus.
Litigation involving our Company
Outstanding litigation against our Company
Criminal proceedings
Nil.
Actions by regulatory/ statutory authorities
4291. Our Company had received a show cause notice dated August 31, 2023 (“Notice”) from the Assistant General
Manager, Reserve Bank of India (“RBI”), under regulation 16(2) of the Foreign Exchange Management
(Export of Goods & Services) Regulations, 2015 (“FEMA Export Regulations”) alleging non-compliance
with regulation 9 of FEMA Export Regulations which provides the timeline for realizing and repatriating the
export value of goods/services to India. The Notice alleged that our Company had failed to realise and
repatriate an export value of approximately ₹ 15.07 million, realised by way of 532 export transactions
undertaken by the Company between the years 2016 and 2019 (“Relevant Export Transactions”), and
sought explanation as to why our Company should not be included in the caution list of exporters as a result
of the alleged non-compliance. Our Company vide its letter dated September 29, 2023 (“Letter”), sought
additional time to respond to the Notice. Subsequently, our Company vide its letter dated November 9, 2023
responded to the Notice by (i) providing reconciliation of remittance received with respect of 530 Relevant
Export Transactions; and (ii) seeking additional time from the RBI and the assistance of the authorised dealer
bank (“AD Bank”) for locating details in respect of two Relevant Export Transactions in order for our
Company to reconcile the remittances of all the Relevant Export Transactions. Based on RBI’s directions,
our Company attended a meeting with the RBI on December 15, 2023 and subsequently on July 22, 2024,
along with the AD Bank. Out of the 530 transactions, 177 transactions have been regularised by the authorised
AD Bank on the relevant RBI portal. For the remaining transactions, our Company has misplaced the original
foreign inward remittance certificate (“FIRC”). As a result, our Company has furnished indemnities to the
AD Bank which has led to delay in the process of regularisation of the remaining transactions. Our Company
has complied with RBI’s direction and provided the entire reconciliation of the remaining transactions and
the AD Bank is in the process of closing the balance transactions. The matter is currently pending.
2. Our Company has received four summons dated January 20, 2016 (“First Summon”), January 29, 2021
(“Second Summon”), March 3, 2021 (“Third Summon”) and March 13, 2023 (“Fourth Summon”)
respectively from the Directorate of Enforcement, Bangalore Zonal Office (“ED”) under section 37 (1) and
(3) of the Foreign Exchange Management Act, 1999 read with section 131 (1) of the Income Tax Act, 1961
and section 30 of the Code of Civil Procedure, 1908.
(a) The First Summon alleged contravention of the Foreign Exchange Management Act, 1999 and sought
information regarding PAN card and passport of our Promoter and details of foreign direct investment
(“FDI”) received by our Company from the incorporation till date, among other information. Our
Company responded to the First Summon vide its letter dated February 12, 2016, pursuant to which we
have provided the information sought by the ED in the First Summon.
(b) Through the Second Summon, the ED directed us to provide details of amounts of FDI received by our
Company and utilisation of the FDI amounts for certain periods between the years 2010 and 2021. Our
Company responded to the Second Summon vide its letter dated February 15, 2021, pursuant to which
we have provided the information sought by the ED in the Second Summon with respect to the details
of FDI received by our Company, and that it has been utilised for, inter alia, business operations towards
purchase of raw materials and fixed assets, manufacturing activities, maintenance of the website and
stores, advertisement and marketing activities.
(c) Through the Third Summon, the ED directed us to provide details of amounts of FDI received by our
Company and utilisation of the FDI amounts for certain periods between the years 2010 and 2021. Our
Company responded to the Third Summon vide its letter dated April 8, 2021, pursuant to which we have
provided the information sought by the ED in the Third Summon.
(d) Through the Fourth Summon, the ED directed us details of ownership, purchase and registration of the
domain and the website “bluestone.com” along with a copy of supply agreement between our Company
and M/s. Jewels Online Distribution India Private Limited, copy of all the agreements entered into with
payment gateways by our Company for accepting payments and details of merchant identities
maintained with all the payment gateways for receiving payments through our website “bluestone.com”.
Our Company responded to the Fourth Summon through its letter dated March 15, 2023, providing
details of the information sought by the ED in the Fourth Summon. We have not received any further
communication from ED pursuant to our response. The matter is currently pending.
3. Our Company has received a notice dated February 12, 2024 which was issued by the Registrar of Companies,
Karnataka under section 206(1) of the Companies Act (“SCN”), to submit inter alia details of actions taken,
compliances and documents submitted as required under section 90 of Companies Act and the Companies
(Significant Beneficial Owners) Rules 2018 (“SBO Rules”). Further, RoC also directed to show cause as to
why Bluestone Jewellery and Lifestyle Management Share Trust was not identified as the significant
430beneficial owner by our Company. Our Company submitted its response to RoC and supporting details to
clarify that SBO Rules does not apply to Bluestone Jewellery and Lifestyle Management Share Trust.
4. Our Company is a party to certain labour cases filed by the Senior Labour Inspector under Sections 21(3) and
(3A) of the Payment of Wages Act, 1936, before the Judicial Magistrate, First Class, Bengaluru City. These
cases have been referred to the Lok Adalat for settlement, and the matters are currently pending.
5. Our Company had received a notice dated January 21, 2025 from Assistant Provident Fund Commissioner,
Employees’ Provident Fund Organisation, Sri Ganganagar (“EPFO Notice”), alleging non-compliance of
applicability of Employees’ Provident Fund and Miscellaneous Provisions Act, 1952 (“EPF Act”). It alleged
that our Company failed to take necessary steps towards complying with Employees’ Provident Fund as it
employed more than 19 employees at our relevant store. The EPFO Notice sought a response from our
Company on the alleged non-compliance to which our Company vide a letter dated February 21, 2025
responded stating that our Company registered itself under the EPF Act on March 12, 2015. We have not
received any further communication from the Assistant Provident Fund Commissioner, Employees’
Provident Fund Organisation pursuant to our response.
Other material pending proceedings
1. Our Company is a party to and has received summons in two (2) partition suits (“Suits”) initiated by Ms. B.
Sharmila and Ms. Sanmathi Cotha Pasupathy, respectively (“Plaintiffs”) before the City Civil & Sessions
Court at Bengaluru, claiming rights in the joint family property of the Hindu Undivided Family (“HUF”) of
Mr. C. A. Venkatachalapathy Chetty. The Plaintiffs are relatives of Mr. Ganesh Narayan and Ms. Vidya
Nataraj, i.e., one of our Company’s erstwhile directors and initial shareholders. The Plaintiffs have alleged
that assets of the HUF/ joint family funds have been used or invested in the Company, and therefore has made
our Company a party to the Suit. Pursuant to the Suit, the Plaintiffs have claimed their rights in the assets,
shares, profits and income of the HUF/ joint family funds. The matter is currently pending.
2. Our Company and our Promoter have received a letter/ notice dated April 4, 2012, from C. Krishniah Chetty
& Sons (“CKC”) inter alia alleging the nexus between our Company and the CKC group of companies
(“CKC Group”) on account of one of our Company’s erstwhile director and initial shareholders, Ms. Vidya
Nataraj, being the wife of Mr. Ganesh Narayan i.e., a director of the CKC Group (and one of our Company’s
initial shareholders) and the potential conflict of interest between the Company and CKC Group.
Subsequently, a claim was made against our Company and our Promoter vide legal notice dated September
11, 2015, for an alleged violation of the intellectual property rights of the CKC Group. There has been no
further correspondence on this matter.
3. Our Company has received a legal notice dated September 30, 2024, alleging infringement of copyright for
purportedly playing copyrighted sound recordings in one of our stores without obtaining requisite license(s)
from the owner of the license as provided under Section 30 of the Copyright Act, 1957 (“Copyright Act”),
thereby violating Section 51 of the Copyright Act. The matter is currently pending.
4. Our Company and our Board has received a legal notice dated October 28, 2024 (“Notice”), alleging
blasphemy and religious insensitivity in connection with certain jewellery products sold by our Company.
The Notice specifically claims that the design and representation of our products misuse and misrepresent
religious symbols. The Notice demands the cessation of the manufacture and sale of these products, removal
of related listings from all platforms, and issuance of a written apology, failing which civil and criminal legal
proceedings may be initiated against our Company. The matter is currently pending.
5. Our Company has been made a party to an appeal filed before the Securities Appellate Tribunal, Mumbai
(“SAT”) by C. Krishniah Chetty & Sons (“CKC”) inter alia challenging (“SAT Appeal”) the closure of the
SEBI SCORES complaint (“SCORES Complaint”) that CKC filed on February 18, 2025. The SCORES
Complaint inter alia alleged misrepresentation of classification of promoters, inadequate disclosure in the
Draft Red Herring Prospectus, misuse of CKC’s reputation, and omission of material litigations in the Draft
Red Herring Prospectus. It also alleged that share transfers involving certain individuals were not disclosed
and that our Company leveraged CKC’s reputation without authorization. Our Company had denied these
allegations through a response dated March 7, 2025, asserting that they are false, baseless, and without merit.
The SCORES Complaint was auto closed by the SCORES portal on March 22, 2025. CKC by way of the
SAT Appeal has inter alia challenged the closure of the SCORES Complaint and sought for a stay of the
Offer along with other interim reliefs that SAT may deem fit. The matter is currently pending.
4316. Our Company received a legal notice dated February 13, 2025 alleging unauthorized and unlawful adoption
and use of the trademark “Celeste” amounting to trademark infringement, passing off and unfair trade
practices. The notice required our Company to among other things cease and desist making any use of the
trademark, undertake to remove/destroy all materials and articles featuring the trademark and render an
unconditional apology to Titan Company Limited for the alleged unauthorised use of the trademark. Pursuant
to which, our Company responded to the aforesaid legal notice vide its email dated March 13, 2025 denying
the allegations and confirming the discontinuation of use of “Celeste” word mark. There has been no further
correspondence on this matter.
Outstanding litigation by our Company
Criminal proceedings
1. A first information report was filed by the area manager of our Company at the Sadashivanagar Police Station,
Bengaluru City, alleging misappropriation of company assets from our store located in located at New BEL
Road. The matter is currently pending.
2. A first information report was filed by the store manager of our Company at the Selaiyur Police Station,
Chennai, alleging theft of company assets from our store located at Tambaram, Velachery Main Road,
Chennai. The matter is currently pending.
3. Our Company filed a complaint before the Judicial Magistrate, First Class, Dwaraka Court, South Delhi, under
Section 200 of the Code of Criminal Procedure, 1973 (“Cr.P.C”) along with an application under Section
156(3) of Cr.P.C, seeking cognizance and an order for investigation against the Respondent for the alleged
theft of company assets. The matter is currently pending.
Other material pending proceedings
Nil
The table below sets forth the details of all the civil cases initiated against the Company:
S. No Particular Number of cases Amount involved
(₹ in million)
1. Civil cases against the Company 15# 4.23*
*To the extent ascertainable.
#Includes legal notices received by our Company.
Litigation involving our Subsidiary
Outstanding litigation against our Subsidiary
Criminal proceedings
Nil
Actions by regulatory/ statutory authorities
Nil
Other material pending proceedings
Nil
Material tax proceedings
Nil
Outstanding litigation by our Subsidiary
Criminal proceedings
432Nil
Other material pending proceedings
Nil
Litigation involving our Promoter
Outstanding litigations against our Promoter
Criminal proceedings
Nil
Disciplinary actions including penalties imposed by the Stock Exchanges in the last five Financial Years
Nil
Actions by regulatory/ statutory authorities
Nil
Other material pending proceedings
1. For details in relation to letter dated April 4, 2012, see, “- Litigation involving our Company – Outstanding
litigation against our Company - Other material pending proceedings” on page 431.
Outstanding litigations by our Promoter
Criminal proceedings
Nil
Other material pending proceedings
Nil
Litigation involving our Directors
Outstanding litigations against our Directors
Criminal proceedings
Nil
Actions by regulatory/ statutory authorities
Nil
Other material pending proceedings
1. For details in relation to letter dated April 4, 2012, see, “-Litigation involving our Company – Outstanding
litigation against our Company - Other material pending proceedings” on page 431.
Outstanding litigations by our Directors
Criminal proceedings
Nil
Other material pending proceedings
Nil
433Litigation involving our Key Managerial Personnel and Senior Managerial Personnel
Outstanding litigations against our Key Managerial Personnel and Senior Managerial Personnel
Criminal proceedings
Nil
Actions by regulatory/ statutory authorities
Nil
Outstanding litigations by our Key Managerial Personnel and Senior Managerial Personnel
Criminal proceedings
Nil
Tax Proceedings
Except as disclosed, there are no outstanding tax proceedings involving our Company, Subsidiary, Promoter or
Directors:
Nature of case Number of cases Amount involved*
(in ₹ millions)
Company
Direct Tax 2 50.94**
Indirect Tax 4 16.82
Subsidiary
Direct Tax Nil Nil
Indirect Tax Nil Nil
Promoter
Direct Tax Nil Nil
Indirect Tax Nil Nil
Directors (other than Promoter)
Direct Tax Nil Nil
Indirect Tax Nil Nil
* To the extent quantifiable.
** Excluding interest and penalty.
Outstanding dues to Creditors
As of March 31, 2025, the total number of creditors of our Company was 454, and the total outstanding dues to
these creditors by our Company was ₹ 1,647.35 million.
As per the Materiality Policy for the purpose of disclosure of material creditors in this Red Herring Prospectus,
creditors of our Company to whom an amount having a monetary value which exceeds 5.00 % of our trade
payables as on the date of the latest Restated Financial Information (i.e., as at March 31 2025), has been considered
‘material’ i.e., creditors of our Company to whom our Company owes an amount exceeding ₹ 82.37 million.
Based on the above, details of outstanding dues owed to MSMEs, material and other creditors as of March 31,
2025, is set out below:
Types of creditors Number of creditors Amount
(in ₹ million)(1)
Dues to MSMEs* 148 362.97
Dues to material creditors 3 344.86
Dues to other creditors** 303 939.52
Total outstanding dues 454 1,647.35
(1) As certified by Rawat & Associates, Chartered Accountants by way of their certificate dated August 4, 2025.
* As defined under the Micro, Small and Medium Enterprises Development Act, 2006, as amended.
** Amount includes outstanding expenses for ₹431.39 million for which number of cases is taken as Nil.
434The details pertaining to the outstanding dues (including overdues) towards our material creditors as of March 31,
2025, along with the name and amount involved for each such material creditor, are available on the website of
our Company at www.bluestone.com/investor-relations.html.
It is clarified that such details available on our website do not form a part of this Red Herring Prospectus.
Material developments since the date of the last balance sheet
Other than as stated in “Management’s Discussion and Analysis of Financial Condition and Results Of
Operations” on page 396, there have not arisen, since the date of the Restated Financial Information disclosed in
this Red Herring Prospectus, any circumstances which may materially and adversely affect, or are likely to affect,
within the next 12 months, our operations, our profitability taken as a whole or the value of our assets or our
ability to pay our liabilities.
435GOVERNMENT AND OTHER APPROVALS
Our business requires various approvals, consents, licenses, registrations, and permits issued by relevant
governmental and regulatory authorities of the respective jurisdictions under various rules and regulations. Set
out below is an indicative list of all material approvals, consents, licenses, registrations, and permits obtained by
our Company for the purposes of undertaking our businesses and operations. Unless otherwise stated herein,
these approvals, consents, licenses, registrations, and permits are valid as on the date of this Red Herring
Prospectus. Certain approvals, licenses, registrations, and permits may expire periodically in the ordinary course
and applications for renewal of such expired approvals are submitted in accordance with applicable requirements
and procedures. For further details in connection with the regulatory and legal framework applicable to our
Company please, see “Risk Factors”, “Key Regulations and Policies in India” and “History and Certain
Corporate Matters” on pages 34, 267 and 276, respectively.
Except as mentioned below, no further material approvals are required to undertake the Offer. Additionally, we
have also set out below (i) material approvals or renewals applied for but not received; and (ii) material approvals
expired and renewal yet to be applied for.
Our Company is primarily involved in the business of manufacturing and marketing of fine jewellery. For further
details, see “Our Business” on page 229.
The material approvals in relation to the business of our Company, stores and factories are as provided below:
A. Incorporation Details
1. Certificate of incorporation dated July 22, 2011, issued by the RoC in the name of ‘New Age E
Commerce Services Private Limited’, under the Companies Act, 1956.
2. Fresh certificate of incorporation dated November 25, 2013, issued by the RoC upon change of name
from ‘New Age E Commerce Services Private Limited’ to ‘BlueStone Jewellery and Lifestyle Private
Limited’, under the Companies Act, 1956.
3. Fresh certificate of incorporation dated November 8, 2024, issued by the RoC pursuant to the conversion
of our Company to a public limited company and consequential change in our name from ‘BlueStone
Jewellery and Lifestyle Private Limited’ to ‘BlueStone Jewellery and Lifestyle Limited’, under the
Companies Act, 2013.
4. The Corporate Identity Number of our Company is U72900KA2011PLC059678.
B. Tax Related Approvals
1. The permanent account number (“PAN”) of our Company is AADCN6881C issued by the Income Tax
Department, Government of India.
2. The tax deduction account number (“TAN”) of our Company is BLRN06387D issued by the Income
Tax Department, Government of India.
3. Our Company has obtained goods and services tax identification numbers under the applicable provisions
of the goods and services tax legislations applicable in the states and union territories where our stores
are located.
4. Importer-Exporter Code bearing number 0712015281 dated September 7, 2012, issued by the Office of
Additional Director General of Foreign Trade, Bengaluru, Department of Commerce, Ministry of
Commerce and Industry, Government of India.
C. Labour/ Employment Related Approvals
1. Our Company has obtained registrations in the ordinary course of business under various employee and
labour related laws including Employees’ Provident Funds and Miscellaneous Provisions Act, 1952,
Payment of Gratuity Act, 1952 and the Employees State Insurance Act, 1948 for the relevant states.
436D. Business Related Approvals
We require various approvals, licenses and registrations under several central or state level acts, rules and
regulations to carry out our business activities and operations in India. Our Company has obtained the
following material approvals, as applicable:
Material approvals in relation to our Company and factories
1. Consent to operate under the Air (Prevention and Control of Pollution) Act, 1981 (the “Air Act”) and
Water Prevention and Control of Pollution) Act, 1974 (the “Water Act”);
2. Consent to establish under the Air Act and the Water Act;
3. Certificate of registration of establishment for our registered and corporate offices, issued under the
relevant shops and establishment legislations of the respective states;
4. Trade licenses from various local and municipal authorities; and
5. Certificate of enrolment under the Maharashtra State Tax on Professions, Trades, Callings and
Employment Act, 1975.
Material approvals in relation to our stores
As on March 31, 2025, we have 275 stores, which comprise 200 Company Stores and 75 Franchisee Stores.
We require certain material approvals, licenses, and registrations under several central or state level acts, rules
and regulations to undertake our operations, including registrations under the respective shops and
establishment acts of those states, trade licenses from the respective municipal authorities of areas where such
stores are located, registrations under legal metrology laws, certifications from BIS, as may be applicable or
in force. Further, as on March 31, 2025, the BIS certification for our material stores is valid. For validity of
the BIS certification, see “Key Regulations and Policies - The Bureau of Indian Standards (Hallmarking)
Regulations, 2018” on page 267. Certain of these material approvals, licenses and registrations differ based
on the location as well as the nature of operations carried out at such locations.
E. Approvals in Relation to the Offer
For details regarding the approvals and authorisations obtained by our Company in relation to the Offer, see
“Other Regulatory and Statutory Disclosures – Authority for the Offer” on page 441.
F. Material approvals pending in respect of our Company
Material approvals for which applications are currently pending before relevant authorities
Sr. License category Location
No.
1. Consent to operate Gujarat Hira Bourse, Surat, Gujarat
2. Trade license Electronic City, Bengaluru
3. Legal metrology license Select City Wall Mall, New Delhi
4. Legal metrology license City Centre 2, Kolkata
5. Legal metrology license Abu Plaza, Meerut
Material approvals which are expired and are yet to be applied for renewal
Nil
G. Intellectual Property related approvals
Trademarks
Our Company has 12 registered trademarks under various classes under the proprietorship of BlueStone
Jewellery and Lifestyles Limited as on the date of this Red Herring Prospectus.
Our Company has filed an application dated May 21, 2024, for a trademark registration under class 14 of the
Trade Mark Act, 1999, which has been objected and is pending as on the date of this Red Herring Prospectus.
437Our Company has also filed an application dated October 31, 2018, for a trademark registration under class
42 of the Trade Mark Act, 1999, which has been opposed and is pending as on the date of this Red Herring
Prospectus.
438OUR GROUP COMPANY
Pursuant to a resolution of our Board dated July 16, 2025 and as per the SEBI ICDR Regulations, for the purpose
of identification of group companies, our Company has considered the companies with which (i) there were related
party transactions as per Ind AS 24, as disclosed in the Restated Financial Information; and (ii) any other
companies considered material by our Board pursuant to the Materiality Policy.
With respect to point (ii) above, and in accordance with our Materiality Policy, for the purpose of disclosure in
this Red Herring Prospectus, a company will be considered ‘material’ and will be disclosed as a group company
in this Red Herring Prospectus if it is a part of the Promoter Group and has entered into one or more transactions
with the Company during the most recent Financial Year, as per the Restated Financial Information disclosed in
this Red Herring Prospectus, which individually or in the aggregate, exceed 10% of the revenue from operations
of our Company for such period.
Accordingly, based on the parameters outlined above, as on the date of this Red Herring Prospectus, our Company
has the following Group Company:
Sr. Group Company Registered office
No.
1. Redefine Fashion Private Limited 102, 1st floor, Vanguard Rise, No.163, 5th Cross, Konena
Agrahara, Off Old Airport Road, Bangalore, NAL, Bangalore,
Bangalore North 560 017 Karnataka, India.
Details of our Group Company
In accordance with the SEBI ICDR Regulations, information with respect to: (i) reserves (excluding revaluation
reserve); (ii) sales; (iii) profit/(loss) after tax; (iv) basic earnings per share; (v) diluted earnings per share; and (vi)
net asset value, of our Group Company based on its respective audited financial statements for the preceding three
years will be hosted on the website as indicated below:
Sr. No. Group Company Website
1. Redefine Fashion Private Limited www.bluestone.com/investor-relations.html
Neither our Company nor the BRLMs or the Selling Shareholders nor any of the Company’s, BRLMs’ or any of
their respective directors, employees, affiliates, associates, advisors, agents or representatives accept any liability
whatsoever for any loss arising from any information presented or contained on the website given above.
Nature and extent of interests of our Group Company
In the promotion of our Company
As on the date of this Red Herring Prospectus, our Group Company does not have any interest in the promotion
or formation of our Company.
In the properties acquired by our Company in the past three years before filing this Red Herring Prospectus or
proposed to be acquired by our Company
Our Group Company is not interested in any property acquired by our Company in the three years preceding the
date of this Red Herring Prospectus or proposed to be acquired by our Company.
In transactions for acquisition of land, construction of building and supply of machinery, etc
Our Group Company is not interested in any transaction for acquisition of land, construction of building or supply
of machinery, etc. entered into by our Company.
Business interest of our Group Company
Except as disclosed in and under “Summary of the Offer Document – Summary of related party transactions”
and “Restated Financial Information – Note 36 – Related party disclosures” on pages 25 and 378, respectively,
our Group Company does not have any business interest in our Company.
Related business transactions
439Except as disclosed in and under “Summary of the Offer Document – Summary of related party transactions”
and “Restated Financial Information – Note 36 – Related party disclosures” on pages 25 and 378, respectively,
there are no other related business transactions with our Group Company which are significant to the financial
performance of our Company.
Common pursuits
There are no common pursuits between our Group Company and our Company as on the date of this Red Herring
Prospectus. Our Company and our Group Company will adopt the necessary procedures and practices as permitted
by law to address any conflict situation as and when they arise.
Other confirmations
There is no conflict of interest between the suppliers of raw materials and third-party service providers (which are
crucial for operations of our Company) and our Group Company.
There is no conflict of interest between the lessor of the immovable properties (which are crucial for operations
of our Company) and our Group Company.
Our Group Company does not have any securities listed on any stock exchange.
Litigation
As on date of this Red Herring Prospectus, our Group Company is not party to any pending litigation which has
a material impact on our Company.
440OTHER REGULATORY AND STATUTORY DISCLOSURES
Authority for the Offer
Corporate Approvals
• Our Board has authorised the Offer by way of its resolution dated August 16, 2024. Further, our Board has
taken on record the consent of the Selling Shareholders to participate in the Offer for Sale pursuant to a
resolution passed at its meeting held on August 4, 2025.
• Our Shareholders have authorised the Fresh Issue, pursuant to a special resolution passed at their
extraordinary general meeting held on August 21, 2024.
• Our Board and the IPO Committee, pursuant to their resolutions dated December 10, 2024, and December
11, 2024, have approved the Draft Red Herring Prospectus for filing with SEBI and the Stock Exchanges.
• This Red Herring Prospectus was approved pursuant to a resolution passed by our Board dated August 4,
2025.
Approvals from the Selling Shareholders
Each of the Selling Shareholders has, severally and not jointly, authorized its participation in relation to its
respective portion of the Offered Shares as part of the Offer for Sale, as set out below:
Sr. Name of the Selling Shareholder Date of consent Number of Offered Shares
No. letter
1. Accel India III (Mauritius) Ltd August 4, 2025 2,603,915
2. Saama Capital II, Ltd. December 3, 2024 4,100,970
3. Kalaari Capital Partners II, LLC July 16, 2025 3,536,990
4. Kalaari Capital Partners Opportunity Fund, LLC July 16, 2025 452,145
5. Iron Pillar Fund I Ltd July 15, 2025 821,085
6. Iron Pillar India Fund I July 15, 2025 493,958
7. Sunil Kant Munjal (and other partners of Hero August 1, 2025 1,930,000
Enterprise Partner Ventures)
The Equity Shares being offered by the Selling Shareholders in the Offer for Sale have been held by them for a
period of at least one year prior to the filing of this Red Herring Prospectus, to the extent that the Equity Shares
being offered by such Selling Shareholder in the Offer have not been held by it for a period of at least one year
prior to the filing of this Red Herring Prospectus, where such Equity Shares have resulted from a bonus issue,
such bonus issue has been on Equity Shares held for a period of at least one year prior to the filing of this Red
Herring Prospectus.
Further, in accordance with Regulation 8A of the SEBI ICDR Regulations; (i) the Offered Shares being offered
for sale by each of the Selling Shareholders holding, individually or with persons acting in concert, more than
20% of pre-Offer shareholding of the Company (on a fully-diluted basis), shall not exceed more than 50% of its
respective pre-Offer shareholding (on a fully-diluted basis) and (ii) the Offered Shares being offered for sale by
each of the Selling Shareholders holding, individually or with persons acting in concert, less than 20% of pre-
Offer shareholding of the Company (on a fully-diluted basis), shall not exceed more than 10% of the pre-Offer
shareholding of the Company (on a fully-diluted basis).
In-principle listing approvals
Our Company has received in-principle approvals from BSE and NSE for the listing of our Equity Shares pursuant
to letters each dated February 24, 2025, respectively.
Prohibition by SEBI, RBI or governmental authorities
Our Company, Promoter, members of Promoter Group, Directors, Selling Shareholders and persons in control of
our Company, are not prohibited from accessing the capital markets or debarred from buying, selling or dealing
in securities under any order or direction passed by SEBI or any securities market regulator in any other
jurisdiction or any other authority or court.
441None of the companies with which our Promoter and Directors are associated with as promoters, directors or
persons in control have been debarred from accessing the capital markets under any order or direction passed by
SEBI or any other authorities.
Our Company, Promoter or Directors have not been declared as Wilful Defaulters by any bank or financial
institution or consortium thereof in accordance with the guidelines on wilful defaulters issued by the RBI.
Our Promoter or Directors have not been declared as fugitive economic offenders under Section 12 of the Fugitive
Economic Offenders Act, 2018.
None of our Company, our Promoter or our Directors have been declared as Fraudulent Borrowers in terms of the
circular no. RBI/DBS/2016-17/28 dated July 1, 2016 issued by the Reserve Bank of India.
Other Confirmations
There are no conflicts of interest between the suppliers of raw materials and third party service providers (crucial
for operations of our Company) and our Company, Subsidiary, Promoter, members of the Promoter Group, Key
Managerial Personnel and Directors.
There are no conflicts of interest between the lessor of the immovable properties (crucial for operations of our
Company) and our Company, Subsidiary, Promoter, members of the Promoter Group, Key Managerial Personnel,
Directors.
Compliance with the Companies (Significant Beneficial Owners) Rules, 2018
Our Company, Promoter, members of Promoter Group, and the Selling Shareholders confirm that they are in
compliance with the Companies (Significant Beneficial Owners) Rules, 2018, as amended, to the extent applicable
to them, as on the date of this Red Herring Prospectus.
Directors associated with the securities market
None of our Directors are associated with the securities market in any manner and no outstanding action has been
initiated by SEBI against any of our Directors in the five years immediately preceding the date of this Red Herring
Prospectus.
Eligibility for the Offer
Our Company is an unlisted company and does not satisfy the eligibility criteria provided in Regulation 6(1) of
the SEBI ICDR Regulations:
• Our Company does not have net tangible assets of at least ₹ 30 million in each of the preceding three full
years, calculated on a restated basis, of which more than fifty percent are held in monetary assets;
• our Company does not have an average operating profit of at least ₹150 million, calculated on a restated
and consolidated basis, during the preceding three years (of 12 months each), with operating profit in each
of these preceding three years;
• our Company does not have a net worth of at least ₹10 million in each of the three preceding full years (of
12 months each), calculated on a restated and consolidated basis; and
• there has been change of name of our Company at any time during the one year immediately preceding the
date of filing of this Red Herring Prospectus.
Set forth below are our Company’s net tangible assets, operating profit and net worth, derived from our Restated
Financial Information included in this Red Herring Prospectus.
(in ₹ million, except as stated)
Particulars As at and for the Financial Year ended
March 31, 2025 March 31, 2024 March 31, 2023
Restated net tangible assets (A)(1) 9,624.03 4,018.68 (581.86)
Restated monetary assets (B) (2) 5,090.19 6,186.23 2,589.61
Monetary assets, as a % of net tangible 52.89% 153.94% (445.06%)
assets (C) =(B)/(A)*100
442Particulars As at and for the Financial Year ended
March 31, 2025 March 31, 2024 March 31, 2023
Operating profit/ (loss), as restated (3) (743.26) (422.17) (1,177.28)
Average operating profit/(loss) as restated (780.90)
Net worth, as restated(4) 9,067.74 3,741.72 (718.26)
1. The restated net tangible assets mean total assets of the company, excluding the intangible assets under development, other intangible
assets and right-of-use assets, net of the total liabilities (excluding lease liabilities).
2. Restated monetary assets mean amount of cash and cash equivalents and bank balances other than cash and cash equivalents.
3. Restated operating profit means profit after tax including finance cost, fair value loss on financial liabilities at fair value through profit
or loss and tax expense, excluding other income.
4. Net worth means total equity according to the restated balance sheet (excluding non-controlling interest).
Our Company is required to meet the conditions detailed in Regulation 6(2) of the SEBI ICDR Regulations, as
set forth below:
“An issuer not satisfying the condition stipulated in Regulation 6(1) of the SEBI ICDR Regulations shall be eligible
to make an initial public offer only if the issue is made through the book-building process and the issuer undertakes
to allot at least seventy five per cent of the net offer to qualified institutional buyers and to refund the full
subscription money if it fails to do so.”
We are therefore required to allot not less than 75% of the Offer to QIBs to meet the conditions as detailed under
Regulation 6(2) of the SEBI ICDR Regulations. In the event we fail to do so, the full application monies shall be
refunded to the Bidders, in accordance with the SEBI ICDR Regulations.
Our Company confirms that it is in compliance with the conditions specified in Regulation 7(1) of the SEBI ICDR
Regulations, to the extent applicable and will ensure compliance with the conditions specified in Regulation 7(2)
of the SEBI ICDR Regulations, to the extent applicable.
Further, in accordance with Regulation 49(1) of the SEBI ICDR Regulations, our Company shall ensure that the
number of Allottees under the Offer shall be not less than 1,000, failing which, the entire application money will
be refunded forthwith.
We are eligible to undertake the Offer as per Rule 19(2)(b) of the SCRR read with Regulations 6(2) of the SEBI
ICDR Regulations. Accordingly, in accordance with Regulation 32(1) of the SEBI ICDR Regulations we are
required to allot not less than 75% of the Net Offer to QIBs, 5% of which shall be allocated to Mutual Funds
exclusively. Further, not more than 15% of the Net Offer shall be available for allocation to Non-Institutional
Bidders out of which (a) one third of such portion shall be reserved for applicants with application size of more
than ₹ 200,000 and up to ₹ 1,000,000; and (b) two third of such portion shall be reserved for applicants with
application size of more than ₹ 1,000,000, provided that the unsubscribed portion in either of such sub-categories
may be allocated to applicants in the other sub-category of Non-Institutional Bidders and not more than 10% of
the Net Offer shall be available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR
Regulations, subject to valid Bids being received at or above the Offer Price. In the event we fail to do so, the full
application money shall be refunded to the Bidders.
Further, our Company confirms that it is not ineligible to make the Offer in terms of Regulation 5 of the SEBI
ICDR Regulations, to the extent applicable. Our Company is in compliance with the conditions specified in
Regulation 5 of the SEBI ICDR Regulations, as follows:
(a) neither our Company, nor our Promoter, the members of the Promoter Group, our Directors and each of the
Selling Shareholders, are debarred from accessing the capital markets by SEBI;
(b) none of our Promoter nor our Directors are promoters or directors of companies which are debarred from
accessing the capital markets by SEBI;
(c) neither our Company nor our Promoter or Directors is a Wilful Defaulter or a Fraudulent Borrower;
(d) none of our Promoter or Directors is a Fugitive Economic Offender; and
(e) there are no outstanding warrants, options or rights to convert debentures, loans or other instruments
convertible into, or which would entitle any person any option to receive Equity Shares, as on the date of this
Red Herring Prospectus, except for options granted under the ESOP 2014 and conversion of the Preference
Shares.
443DISCLAIMER CLAUSE OF SEBI
IT IS TO BE DISTINCTLY UNDERSTOOD THAT SUBMISSION OF THE DRAFT RED HERRING
PROSPECTUS TO SEBI SHOULD NOT, IN ANY WAY, BE DEEMED OR CONSTRUED THAT THE
SAME HAS BEEN CLEARED OR APPROVED BY SEBI. SEBI DOES NOT TAKE ANY
RESPONSIBILITY EITHER FOR THE FINANCIAL SOUNDNESS OF ANY SCHEME OR THE
PROJECT FOR WHICH THE OFFER IS PROPOSED TO BE MADE OR FOR THE CORRECTNESS
OF THE STATEMENTS MADE OR OPINIONS EXPRESSED IN THE DRAFT RED HERRING
PROSPECTUS. THE BRLMS, AXIS CAPITAL LIMITED, IIFL CAPITAL SERVICES LIMITED
(FORMERLY KNOWN AS IIFL SECURITIES LIMITED) AND KOTAK MAHINDRA CAPITAL
COMPANY LIMITED, HAVE CERTIFIED THAT THE DISCLOSURES MADE IN THE DRAFT RED
HERRING PROSPECTUS ARE GENERALLY ADEQUATE AND ARE IN CONFORMITY WITH THE
SECURITIES AND EXCHANGE BOARD OF INDIA (ISSUE OF CAPITAL AND DISCLOSURE
REQUIREMENTS) REGULATIONS, 2018. THIS REQUIREMENT IS TO FACILITATE INVESTORS
TO TAKE AN INFORMED DECISION FOR MAKING AN INVESTMENT IN THE PROPOSED
OFFER.
IT SHOULD ALSO BE CLEARLY UNDERSTOOD THAT WHILE THE COMPANY IS PRIMARILY
RESPONSIBLE FOR THE CORRECTNESS, ADEQUACY AND DISCLOSURE OF ALL RELEVANT
INFORMATION IN THE DRAFT RED HERRING PROSPECTUS, THE BRLMS ARE EXPECTED TO
EXERCISE DUE DILIGENCE TO ENSURE THAT THE COMPANY DISCHARGES ITS
RESPONSIBILITY ADEQUATELY IN THIS BEHALF AND TOWARDS THIS PURPOSE, THE
BRLMS, AXIS CAPITAL LIMITED, IIFL CAPITAL SERVICES LIMITED (FORMERLY KNOWN AS
IIFL SECURITIES LIMITED) AND KOTAK MAHINDRA CAPITAL COMPANY LIMITED HAVE
FURNISHED TO SEBI, A DUE DILIGENCE CERTIFICATE DATED DECEMBER 11, 2024 IN THE
FORMAT PRESCRIBED UNDER SCHEDULE V(A) OF THE SECURITIES AND EXCHANGE BOARD
OF INDIA (ISSUE OF CAPITAL AND DISCLOSURE REQUIREMENTS) REGULATIONS, 2018, AS
AMENDED.
THE FILING OF THE DRAFT RED HERRING PROSPECTUS DOES NOT, HOWEVER, ABSOLVE
THE COMPANY FROM ANY LIABILITIES UNDER THE COMPANIES ACT 2013 OR FROM THE
REQUIREMENT OF OBTAINING SUCH STATUTORY AND/OR OTHER CLEARANCES AS MAY
BE REQUIRED FOR THE PURPOSE OF THE PROPOSED OFFER. SEBI FURTHER RESERVES THE
RIGHT TO TAKE UP, AT ANY POINT OF TIME, WITH THE BRLMS, ANY IRREGULARITIES OR
LAPSES IN THE DRAFT RED HERRING PROSPECTUS.
Disclaimer from our Company, our Directors, our Promoter, the Selling Shareholders and the BRLMs
Our Company, our Directors, our Promoter, the Selling Shareholders and the BRLMs accept no responsibility for
statements made otherwise than in this Red Herring Prospectus or in the advertisements or any other material
issued by or at our Company’s instance and anyone placing reliance on any other source of information, including
our Company’s website www.bluestone.com, any affiliate of our Company, would be doing so at his or her own
risk. It is clarified that each of the Selling Shareholders, severally and not jointly (with respect to itself and its
respective portion of the Offered Shares) do not accept and/or undertake any responsibility for any statements
made or undertakings provided other than those specifically made or undertaken by such Selling Shareholders in
relation to themselves and the Offered Shares.
The BRLMs accept no responsibility, save to the limited extent as provided in the Offer Agreement and the
Underwriting Agreement to be entered into between the Underwriters, the Selling Shareholders and our Company.
All information shall be made available by our Company, each of the Selling Shareholder and the BRLMs to the
public and investors at large and no selective or additional information would be available for a section of the
investors in any manner whatsoever, including at road show presentations, in research or sales reports, at Bidding
centres or elsewhere.
Investors who Bid in the Offer will be required to confirm and will be deemed to have represented to our Company,
the Selling Shareholders, the Underwriters and their respective directors, officers, agents, affiliates, and
representatives that they are eligible under all applicable laws, rules, regulations, guidelines and approvals to
acquire the Equity Shares and will not issue, sell, pledge, or transfer the Equity Shares to any person who is not
eligible under any applicable laws, rules, regulations, guidelines and approvals to acquire the Equity Shares. Our
Company, the Selling Shareholders, Underwriters and their respective directors, officers, agents, affiliates, and
444representatives accept no responsibility or liability for advising any investor on whether such investor is eligible
to acquire the Equity Shares.
The BRLMs and their respective associates and affiliates may engage in transactions with, and perform services
for, our Company, Promoter, members of the Promoter Group, its Subsidiary, Group Company, the Selling
Shareholders and their respective group companies, affiliates or associates or third parties in the ordinary course
of business and have engaged, or may in the future engage, in commercial banking and investment banking
transactions with our Company, the Selling Shareholders and their respective affiliates or associates or third
parties, for which they have received, and may in the future receive, compensation.
Disclaimer in respect of jurisdiction
This Offer is being made in India to persons resident in India (including Indian nationals resident in India, Hindu
Undivided Families (“HUFs”), companies, other corporate bodies and societies registered under the applicable
laws in India and authorized to invest in equity shares, Indian Mutual Funds registered with the SEBI, Indian
financial institutions, commercial banks, regional rural banks, co-operative banks (subject to permission from the
RBI), systemically important non-banking financial companies or trusts under the applicable trust laws, and who
are authorized under their respective constitutions to hold and invest in equity shares, public financial institutions
as specified under Section 2(72) of the Companies Act 2013, venture capital funds, permitted insurance companies
and pension funds and, to permitted Non-Residents including Eligible NRIs, Alternative Investment Funds
(“AIFs”), Foreign Portfolio Investors registered with SEBI (“FPIs”) and QIBs). This Red Herring Prospectus
does not, however, constitute an offer to sell or an invitation to subscribe to Equity Shares offered hereby, in any
jurisdiction to any person to whom it is unlawful to make an offer or invitation in such jurisdiction. Any person
into whose possession this Red Herring Prospectus comes is required to inform himself or herself about, and to
observe, any such restrictions. Any dispute arising out of this Offer will be subject to the jurisdiction of appropriate
court(s) at Mumbai only.
No action has been or will be taken to permit a public offering in any jurisdiction where action would be required
for that purpose, except that this Red Herring Prospectus had been filed with SEBI for its observations.
Accordingly, the Equity Shares represented hereby may not be offered or sold, directly or indirectly, and this Red
Herring Prospectus may not be distributed, in any jurisdiction, except in accordance with the legal requirements
applicable in such jurisdiction. Neither the delivery of this Red Herring Prospectus, nor any offer or sale
hereunder, shall, under any circumstances, create any implication that there has been no change in our affairs or
in the affairs of any of the Selling Shareholders from the date hereof or that the information contained herein is
correct as of any time subsequent to this date.
Eligibility and transfer restrictions
The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended or
any other applicable law of the United States and, unless so registered, may not be offered or sold within the
United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements
of the U.S. Securities Act and applicable state securities laws. Accordingly, the Equity Shares are being offered
and sold (a) in the United States only to persons reasonably believed to be “qualified institutional buyers” (as
defined in Rule 144A under the U.S. Securities Act) pursuant to the private placement exemption set out in Section
4(a) of the U.S. Securities Act and (b) outside the United States in reliance on Regulation S and the applicable
laws of the jurisdiction where those offers and sales occur.
The Equity Shares have not been and will not be registered, listed or otherwise qualified in any other jurisdiction
outside India and may not be offered or sold, and Bids may not be made by persons in any such jurisdiction,
except in compliance with the applicable laws of such jurisdiction.
Bidders are advised to ensure that any Bid from them does not exceed the investment limits or maximum number
of Equity Shares that can be held by them under applicable law.
Further, each Bidder where required must agree in the Allotment Advice that such Bidder will not sell or transfer
any Equity Shares or any economic interest therein, including any off-shore derivative instruments, such as
participatory notes, issued against the Equity Shares or any similar security, other than pursuant to an exemption
from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.
Disclaimer clause of the BSE
445As required, a copy of the Draft Red Herring Prospectus had been submitted to the BSE. The disclaimer clause as
intimated by the BSE to us, is as under:
“BSE Limited (“the Exchange”) has given vide its letter dated February 24, 2025, permission to this Company to
use the Exchange's name in this offer document as one of the stock exchanges on which this company's securities
are proposed to be listed. The Exchange has scrutinized this offer document for its limited internal purpose of
deciding on the matter of granting the aforesaid permission to this Company. The Exchange does not in any
manner: -
a. warrant, certify or endorse the correctness or completeness of any of the contents of this offer
document; or
b. warrant that this Company's securities will be listed or will continue to be listed on the Exchange; or
c. take any responsibility for the financial or other soundness of this Company, its promoters, its
management or any scl1eme or project of this Company.
and it should not for any reason be deemed or construed that this offer document has been cleared or approved
by the Exchange. Every person who desires to apply for or otherwise acquires any securities of this Company
may do so pursuant to independent inquiry, investigation and analysis and shall not have any claim against the
Exchange whatsoever by reason of any loss which may be suffered by such person consequent to or in connection
with such subscription/acquisition whether by reason of anything stated or omitted to be stated herein or for any
other reason whatsoever.”
Disclaimer clause of NSE
As required, a copy of the Draft Red Herring Prospectus had been submitted to the NSE. The disclaimer clause
as intimated by the NSE to us, is as under:
“As required, a copy of this Offer Document has been submitted to National Stock Exchange of India Limited
(hereinafter referred to as NSE). NSE has given vide its letter Ref.: NSE/LIST/4958 dated February 24, 2025,
permission to the Issuer to use the Exchange’s name in this Offer Document as one of the Stock Exchanges on
which this Issuer’s securities are proposed to be listed. The Exchange has scrutinized this draft offer document
for its limited internal purpose of deciding on the matter of granting the aforesaid permission to this Issuer. It is
to be distinctly understood that the aforesaid permission given by NSE should not in any way be deemed or
construed that the offer document has been cleared or approved by NSE; nor does it in any manner warrant,
certify or endorse the correctness or completeness of any of the contents of this offer document; nor does it warrant
that this Issuer’s securities will be listed or will continue to be listed on the Exchange; nor does it take any
responsibility for the financial or other soundness of this Issuer, its promoters, its management or any scheme or
project of this Issuer.
Every person who desires to apply for or otherwise acquire any securities of this Issuer may do so pursuant to
independent inquiry, investigation and analysis and shall not have any claim against the Exchange whatsoever
by reason of any loss which may be suffered by such person consequent to or in connection with such subscription
/acquisition whether by reason of anything stated or omitted to be stated herein or any other reason whatsoever.”
Listing
The Equity Shares proposed to be Allotted pursuant to this Red Herring Prospectus and the Prospectus are
proposed to be listed on the BSE and the NSE. Applications will be made to the Stock Exchanges for obtaining
permission to deal in and for an official quotation of the Equity Shares being offered and transferred in the Offer
and NSE will be the Designated Stock Exchange, with which the Basis of Allotment will be finalized for the
Offer.
If the permission to deal in and for an official quotation of the Equity Shares is not granted by the Stock Exchanges,
our Company shall forthwith repay, without interest, all monies received from the Bidders in pursuance of this
Red Herring Prospectus in accordance with applicable law. Our Company shall ensure that all steps for the
completion of the necessary formalities for listing and commencement of trading of Equity Shares at the Stock
Exchanges are taken within three Working Days of the Bid/Offer Closing Date or such other period as may be
prescribed by the SEBI. If our Company does not Allot Equity Shares pursuant to the Offer within three Working
Days from the Bid/Offer Closing Date or within such timeline as prescribed by SEBI, it shall repay without interest
446all monies received from Bidders, failing which interest shall be due to be paid to the Bidders at the rate of 15%
per annum for the delayed period.
Impersonation
Attention of the Bidders is specifically drawn to the provisions of Section 38(1) of the Companies Act 2013,
which is reproduced below:
“Any person who –
(a) makes or abets making of an application in a fictitious name to a company for acquiring, or subscribing for,
its securities, or
(b) makes or abets making of multiple applications to a company in different names or in different combinations
of his name or surname for acquiring or subscribing for its securities; or
(c) otherwise induces directly or indirectly a company to allot, or register any transfer of, securities to him, or
to any other person in a fictitious name,
shall be liable for action under section 447.”
The liability prescribed under Section 447 of the Companies Act 2013 involving an amount of at least ₹ 1 million
or 1% of the turnover of the Company, whichever is lower, includes imprisonment for a term of not less than six
months extending up to 10 years (provided that where the fraud involves public interest, such term shall not be
less than three years) and fine of an amount not less than the amount involved in the fraud, extending up to three
times of such amount. In case the fraud involves (i) an amount which is less than ₹ 1 million or 1% of the turnover
of the Company, whichever is lower; and (ii) does not involve public interest, then such fraud is punishable with
an imprisonment for a term extending up to five years or a fine of an amount extending up to ₹ 5 million or with
both.
Consents
Consents in writing of (a) each of the Selling Shareholder, our Directors, our Company Secretary and Compliance
Officer, Chief Financial Officer, Statutory Auditor, the BRLMs, legal counsel, bankers/lenders to our Company,
RedSeer Management Consulting Private Limited, Independent Chartered Accountant and the Registrar to the
Offer, in their respective capacities have been obtained; and consents in writing of (b) the Syndicate Member(s),
the Escrow Collection Bank, Public Offer Account Bank, the Sponsor Banks and Refund Bank to act in their
respective capacities, will be obtained and filed along with a copy of this Red Herring Prospectus with the RoC
as required under Sections 26 and 32 of the Companies Act, 2013. Further, consents received prior to filing of this
Red Herring Prospectus will not be withdrawn up to the time of delivery of this Red Herring Prospectus with
RoC.
Experts
Our Company has received written consent dated August 4, 2025 from M S K A & Associates, Chartered
Accountants, to include their name as required under section 26(1) of the Companies Act 2013 read with SEBI
ICDR Regulations, in this Red Herring Prospectus, and as an “expert” as defined under section 2(38) of the
Companies Act 2013 to the extent and in their capacity as our Statutory Auditors, and in respect of their (i)
examination report, dated July 16, 2025 on our Restated Financial Information; (ii) their report dated July 17,
2025 on the Statement of Special Tax Benefits; and such consent has not been withdrawn as on the date of this
Red Herring Prospectus. However, the term “expert” shall not be construed to mean an “expert” as defined under
the U.S. Securities Act.
Our Company has received written consent dated August 4, 2025 from Rawat & Associates, Chartered
Accountants, to include their name as required under Section 26(5) of the Companies Act, 2013 read with SEBI
ICDR Regulations, in this Red Herring Prospectus and an “expert”, as defined under Section 2(38) of the
Companies Act, 2013 in respect of various certifications issued by them in their capacity as independent chartered
accountant to our Company.
Our Company has received written consent dated December 11, 2024 from Rahul Rawat, independent chartered
engineer, to include their name as required under Section 26(5) of the Companies Act, 2013 read with SEBI ICDR
447Regulations, in this Red Herring Prospectus and an “expert”, as defined under Section 2(38) of the Companies
Act, 2013 in respect of various certifications issued by them in their capacity as independent chartered engineer.
Particulars regarding public or rights issues during the last five years
Our Company has not undertaken any public issue or any rights issue to the public in the five years immediately
preceding the date of this Red Herring Prospectus.
Stock Market Data of the Equity Shares
This being the initial public offering of the Equity Shares of face value of ₹ 1 each of our Company, the Equity
Shares of face value of ₹ 1 each are not listed on any stock exchange as on the date of this Red Herring Prospectus,
and accordingly, no stock market data is available for the Equity Shares.
Commission or brokerage on previous issues in the last five years
Since this is an initial public offering of the Equity Shares, no sum has been paid or has been payable as
commission or brokerage for subscribing to or procuring or agreeing to procure public subscription for any of our
Equity Shares in the five years immediately preceding the date of this Red Herring Prospectus.
Capital issues in the preceding three years by our Company and listed promoters, group companies,
subsidiaries or associate entities
Except as disclosed in “Capital Structure – Notes to the capital structure” on page 118, our Company has not
made any capital issues during the three years immediately preceding the date of this Red Herring Prospectus.
Further, our Company does not have any listed promoter, subsidiary, listed group companies or associate entities
as on the date of this Red Herring Prospectus.
Performance vis-à-vis objects – public/rights issue of our Company
Our Company has not undertaken any public issue or any rights issue to the public in the five years immediately
preceding the date of this Red Herring Prospectus.
Performance vis-à-vis objects – Public/rights issue of the listed subsidiary of our Company
As on the date of this Red Herring Prospectus, our Company does not have a listed subsidiary.
448Price information of past issues handled by the BRLMs
Axis Capital Limited
a. Price information of past issues (during the current Financial Year and two preceding Financial Years) handled by Axis Capital Limited
Sr. Issue Name Issue Size Issue Price Listing Date Opening +/- % change in +/- % change in +/- % change in
No. (in ₹ (₹) Price on closing price, [+/- closing price, [+/- closing price, [+/-
million) Listing Date % change in % change in % change in
closing closing closing
benchmark]- 30th benchmark]- 90th benchmark]- 180th
calendar days from calendar days from calendar days from
listing listing listing
1. Oswal Pumps Limited(2) 13,873.40 614.00 June 20, 2025 634.00 +17.96%, [-0.57%] - -
2. Schloss Bangalore Limited(2) 35,000.00 435.00 June 2, 2025 406.00 -6.86%, [+3.34%] - -
3. Belrise Industries Limited(2) 21,500.00 90.00 May 28, 2025 100.00 +14.08%, [+3.02%] - -
4. Ather Energy Limited$(2) 29,808.00 321.00 May 6, 2025 328.00 -4.30%, [+0.99%] +8.19%, [+0.76%] -
5. Carraro India Limited(2) 12,500.00 704.00 December 30, 2024 651.00 -27.73%, [-2.91%] -56.10%, [-0.53%] -38.17%, [+8.43%]
6. Ventive Hospitality Limited#(2) 16,000.00 643.00 December 30, 2024 716.00 +5.51%, [-2.91%] +10.80%, [-0.53%] +7.10%, [+8.43%]
7. Transrail Lighting Limited(1) 8,389.12 432.00 December 27, 2024 585.15 +24.45%, [-3.19%] +14.25%, [-1.79%] +48.37%, [+4.26%]
8. International Gemmological Institute (India)
42,250.00 417.00 December 20, 2024 510.00 +24.24%, [-1.63%] -21.39%, [-2.88%] -11.45%, [+5.37%]
Limited^(2)
9. Zinka Logistics Solutions Limited% (1) 11,147.22 273.00 November 22, 2024 280.90 +84.47%, [-1.36%] +54.41%, [-4.02%] +78.50%, [+2.62%]
10. Niva Bupa Health Insurance Company
22,000.00 74.00 November 14, 2024 78.14 +12.97%, [+5.25%] +8.09%, [-1.96%] +14.96%, [+5.92%]
Limited(2)
Source: www.nseindia.com and www.bseindia.com
(1)BSE as Designated Stock Exchange
(2)NSE as Designated Stock Exchange
$ Offer Price was ₹ 291.00 per equity share to Eligible Employees
# Offer Price was ₹ 613.00 per equity share to Eligible Employees
^ Offer Price was ₹ 378.00 per equity share to Eligible Employees
% Offer Price was ₹ 248.00 per equity share to Eligible Employees
Notes:
a. Issue Size derived from Prospectus/final post issue reports, as available.
b. The CNX NIFTY or S&P BSE SENSEX is considered as the Benchmark Index as per the Designated Stock Exchange disclosed by the respective Issuer at the time of the issue, as applicable.
c. Price on NSE or BSE is considered for all of the above calculations as per the Designated Stock Exchange disclosed by the respective Issuer at the time of the issue, as applicable.
d. In case 30th/90th/180th day is not a trading day, closing price of the previous trading day has been considered.
e. Since 30 calendar days, 90 calendar days and 180 calendar days, as applicable, from listing date has not elapsed for few of the above issues, data for same is not available.
b. Summary statement of price information of past issues (during the current Financial Year and two preceding Financial Years) handled by Axis Capital Limited
Financial Year Total Total amount of No. of IPOs trading at discount – No. of IPOs trading at premium – No. of IPOs trading at discount – No. of IPOs trading at premium –
no. of funds raised 30th calendar days from listing 30th calendar days from listing 180th calendar days from listing 180th calendar days from listing
IPOs (₹ million) Over 50% Between Less than Over 50% Between Less than Over 50% Between Less than Over 50% Between Less than
25-50% 25% 25-50% 25% 25-50% 25% 25-50% 25%
2025-2026* 4 100,181.40 - - 2 - - 2 - - - - - -
449Financial Year Total Total amount of No. of IPOs trading at discount – No. of IPOs trading at premium – No. of IPOs trading at discount – No. of IPOs trading at premium –
no. of funds raised 30th calendar days from listing 30th calendar days from listing 180th calendar days from listing 180th calendar days from listing
IPOs (₹ million) Over 50% Between Less than Over 50% Between Less than Over 50% Between Less than Over 50% Between Less than
25-50% 25% 25-50% 25% 25-50% 25% 25-50% 25%
2024-2025 20 445,928.65 - 1 2 7 6 4 - 3 3 9 1 4
2023-2024 18 218,638.22 - - 4 2 6 6 - - 3 7 4 4
* The information is as on the date of the document
The information for each of the financial years is based on issues listed during such financial year.
Note: Since 30 calendar days and 180 calendar days, as applicable, from listing date has not elapsed for few of the above issues, data for same is not available.
IIFL Capital Services Limited (formerly known as IIFL Securities Limited)
a. Price information of past issues (during the current Financial Year and two preceding Financial Years) handled by IIFL Capital Services Limited (formerly known as IIFL
Securities Limited)
Sr. No. Issuer Name Issue Size (in Issue Designated Listing Date Opening +/- % change in closing +/- % change in +/- % change in closing
Rs. Mn) Price Stock Price on price*, [+/- % change closing price*, [+/- % price*, [+/- % change in
(Rs.) Exchange as Listing in closing benchmark]- change in closing closing benchmark]-
disclosed in Date 30th calendar days benchmark]- 90th 180th calendar days
the red from listing calendar days from from listing
herring listing
prospectus
filed
1. Standard Glass 4,100.51 140.00 NSE January 13, 2025 172.00 +14.49%, [-0.06%] -2.76%, [-1.11%] +29.06%, [+8.94%]
Lining Technology
Limited
2. Hexaware 87,500 708.00(1) NSE February 19, 2025 745.50 +3.45%, [+1.12%] +5.16%, [+8.78%] N.A.
Technologies
Limited
3. Aegis Vopak 28,000.00 235.00 BSE June 2, 2025 220.00 +3.74%, [+2.86%] N.A. N.A.
Terminals Limited
4. Schloss Bangalore 35,000.00 435.00 NSE June 2, 2025 406.00 -6.86%, [+3.34%] N.A. N.A.
Limited
5. Oswal Pumps 13,873.40 614.00 NSE June 20, 2025 634.00 +17.96%, [-0.57%] N.A. N.A.
Limited
6. Arisinfra Solutions 4,995.96 222.00 NSE June 25, 2025 205.00 -33.84%, [-0.72%] N.A. N.A.
Limited
7. Ellenbarrie Industrial 8,525.25 400.00 NSE July 1, 2025 486.00 +41.09%, [-2.69%] N.A. N.A.
Gases Limited
8. HDB Financial 1,25,000.00 740.00 NSE July 2, 2025 835.00 N.A. N.A. N.A.
Services Limited
9. Smartworks 5,825.55 407.00(2) NSE July 17, 2025 435.00 N.A. N.A. N.A.
Coworking Spaces
Limited
10. GNG Electronics 4,604.35 237.00 NSE July 30, 2025 355.00 N.A. N.A. N.A.
Limited
Source: www.nseindia.com; www.bseindia.com, as applicable
450(1) A discount of Rs. 67 per equity share was offered to eligible employees bidding in the employee reservation portion.
(2) A discount of Rs. 37 per equity share was offered to eligible employees bidding in the employee reservation portion.
*Benchmark Index taken as NIFTY 50 or S&P BSE SENSEX, as applicable. Price of the designated stock exchange as disclosed by the respective issuer at the time of the issue has been considered for all of the above
calculations. The 30th, 90th and 180th calendar day from listed day have been taken as listing day plus 29, 89 and 179 calendar days, except wherever 30th /90th / 180th calendar day from listing day is a holiday, the closing
data of the previous trading day has been considered. % change taken against the Issue Price in case of the Issuer. NA means Not Applicable. The above past price information is only restricted to past 10 initial public
offers.
b. Summary statement of price information of past issues (during the current Financial Year and two preceding Financial Years) handled by IIFL Capital Services Limited
(formerly known as IIFL Securities Limited)
Financial Total No. Total Funds No. of IPOs trading at discount – 30th No. of IPOs trading at premium – 30th No. of IPOs trading at discount – No. of IPOs trading at premium –
Year of IPO’s Raised calendar days from listing calendar days from listing 180th calendar days from listing 180th calendar days from listing
(₹ million) Over Between 25- Less than Over Between Less than Over Between Less than Over Between Less than
50% 50% 25% 50% 25-50% 25% 50% 25-50% 25% 50% 25-50% 25%
2023-24 15 1,54,777.80 - - 4 3 4 4 - - 1 5 4 5
2024-25 16 4,81,737.17 - - 1 6 4 5 - 2 - 6 4 3
2025-26 8 2,25,824.51 - 1 1 - 1 2 - - - - - -
Source: www.nseindia.com; www.bseindia.com, as applicable
Note: Data for number of IPOs trading at premium/discount taken at closing price of the designated stock exchange as disclosed by the respective issuer at the time of the issue has been considered on the respective
date. In case any of the days falls on a non-trading day, the closing price on the previous trading day has been considered.
NA means Not Applicable.
Kotak Mahindra Capital Company Limited
a. Price information of past issues (during the current Financial Year and two preceding Financial Years) handled by Kotak Mahindra Capital Company Limited
S. No. Issue name Issue size Issue price Listing date Opening +/- % change in closing +/- % change in closing +/- % change in closing
(₹ million) (₹) price on price, [+/- % change in price, [+/- % change in price, [+/- % change in
listing date closing benchmark]- 30th closing benchmark]- 90th closing benchmark]- 180th
(in ₹) calendar days from listing calendar days from listing calendar days from listing
1. Smartworks Coworking Spaces 5,825.55 407.001 July 17, 2025 435.00
Not applicable Not applicable Not applicable
Limited
2. Travel Food Services Limited 20,000.00 1,100.002 July 14, 2025 1,125.00 Not applicable Not applicable Not applicable
3. Schloss Bangalore Limited 35,000.00 435.00 June 2, 2025 406.00 -6.86%, [3.34%] Not applicable Not applicable
4. Hexaware Technologies Limited 87,500.00 708.003 February 19, 745.50 3.45%, [1.12%] 5.16%, [8.78%] Not applicable
2025
5. Dr. Agarwal's Health Care Limited 30,272.60 402.00 February 04, 402.00 3.82%, [-6.18%] -12.14%, [2.44%] 12.38%, [2.57%]
2025
6. Ventive Hospitality Limited 16,000.00 643.004 December 30, 716.00 5.51%, [-2.91%] 10.80%, [-0.53%] 7.10%, [8.43%]
2024
7. International Gemmological 42,250.00 417.005 December 20, 510.00 24.24%, [-1.63%] -21.39%, [-2.88%] -11.45%, [5.37%]
Institute (India) Limited 2024
8. Vishal Mega Mart Limited 80,000.00 78.00 December 18, 104.00 39.96%, [-3.67%] 29.95%, [-6.98%] 58.58%, [2.15%]
2024
451S. No. Issue name Issue size Issue price Listing date Opening +/- % change in closing +/- % change in closing +/- % change in closing
(₹ million) (₹) price on price, [+/- % change in price, [+/- % change in price, [+/- % change in
listing date closing benchmark]- 30th closing benchmark]- 90th closing benchmark]- 180th
(in ₹) calendar days from listing calendar days from listing calendar days from listing
9. Sai Life Sciences Limited 30,426.20 549.00 December 18, 650.00 30.57%, [-3.67%] 28.39%, [-6.98%] 40.26%, [2.15%]
2024
10. Niva Bupa Insurance Company 22,000.00 74.00 November 14, 78.14 12.97%, [5.25%] 8.09%, [-1.96%] 14.96%, [5.92%]
Limited 2024
Source: www.nseindia.com; www.bseindia.com
Notes:
1. In Smartworks Coworking Spaces Limited, the issue price to eligible employees was ₹ 370 after a discount of ₹ 37 per equity share.
2. In Travel Food Services Limited, the issue price to eligible employees was ₹ 996 after a discount of ₹ 104 per equity share.
3. In Hexaware Technologies Limited, the issue price to eligible employees was ₹ 641 after a discount of ₹ 67 per equity share.
4. In Ventive Hospitality Limited, the issue price to eligible employees was ₹ 613 after a discount of ₹ 30 per equity share.
5. In International Gemmological Institute (India) Limited, the issue price to eligible employees was ₹ 378 after a discount of ₹ 39 per equity share.
6. In the event any day falls on a holiday, the price/index of the immediately preceding trading day has been considered.
7. The 30th, 90th, 180th calendar days from listed day have been taken as listing day plus 29, 89 and 179 calendar days.
8. Designated Stock Exchange as disclosed by the respective Issuer at the time of the issue has been considered for disclosing the price information.
9. Restricted to last 10 equity initial public issues.
b. Summary statement of price information of past issues (during the current Financial Year and two preceding Financial Years) handled by Kotak Mahindra Capital
Company Limited
Financial Total Total No. of IPOs trading at discount - No. of IPOs trading at premium No. of IPOs trading at discount - No. of IPOs trading at premium -
Year no. amount of 30th calendar days from listing - 30th calendar days from 180th calendar days from listing 180th calendar days from listing
of funds listing
IPOs raised Over Between Less than Over Between Less Over Between Less than Over Between Less than
(₹ million) 50% 25-50% 25% 50% 25-50% than 50% 25-50% 25% 50% 25-50% 25%
25%
2025-2026 3 60,825.55 - - 1 - - - - - - - - -
2024-2025 18 999,474.07 - - 3 2 7 6 1 1 5 4 3 3
2023-2024 11 179,436.83 - - - 2 4 5 - - - 7 3 1
Notes:
1. The information is as on the date of this Red Herring Prospectus.
2. The information for each of the financial years is based on issues listed during such financial year.
452Track record of past issues handled by the Book Running Lead Managers
For details regarding the track record of the Book Running Lead Managers, as specified in circular
(CIR/MIRSD/1/2012) dated January 10, 2012 issued by SEBI, please see the websites of the Book Running Lead
Managers, as provided in the table below:
S. No. Name of the Book Running Lead Manager Website
1. Axis Capital Limited www.axicapital.co.in
2. IIFL Capital Services Limited (formerly known as IIFL Securities Limited) www.iiflcap.com
3. Kotak Mahindra Capital Company Limited https://investmentbank.kotak.com/
Mechanism for Redressal of Investor Grievances
The Registrar Agreement provides for retention of records with the Registrar to the Offer for a minimum period
of eight years from the date of listing and commencement of trading of the Equity Shares on the Stock Exchanges,
in order to enable the investors to approach the Registrar to the Offer for redressal of their grievances.
Bidders may contact the Company Secretary and Compliance Officer or the Registrar to the Offer in case of any
pre-Offer or post-Offer related problems such as non-receipt of Allotment Advice, non-credit of Allotted Equity
Shares in the respective beneficiary account, non-receipt of refund orders or non-receipt of funds by electronic
mode, etc. For all Offer related queries and for redressal of complaints, Investors may also write to the BRLMs.
All Offer related grievances, other than those of Anchor Investors may be addressed to the Registrar to the Offer
with a copy to the relevant Designated Intermediary with whom the Bid cum Application Form was submitted,
giving full details such as name of the sole or First Bidder, Bid cum Application Form number, Bidder’s DP ID,
Client ID, PAN, address of Bidder, number of Equity Shares applied for, ASBA Account number in which the
amount equivalent to the Bid Amount was blocked or the UPI ID (for UPI Investors who make the payment of
Bid Amount through the UPI Mechanism), date of Bid cum Application Form, and the name and address of the
relevant Designated Intermediary where the Bid was submitted. Further, the Bidder shall enclose the
Acknowledgment Slip or the application number from the Designated Intermediary in addition to the documents
or information mentioned hereinabove. All grievances relating to Bids submitted through Registered Brokers may
be addressed to the Stock Exchanges with a copy to the Registrar to the Offer.
All Offer related grievances of the Anchor Investors may be addressed to the Registrar to the Offer, giving full
details such as the name of the sole or first Bidder, Anchor Investor Application Form number, Bidders’ DP ID,
Client ID, PAN, date of the Anchor Investor Application Form, address of the Bidder, number of the Equity Shares
applied for, Bid Amount paid on submission of the Anchor Investor Application Form and the name and address
of the BRLMs where the Anchor Investor Application Form was submitted by the Anchor Investor.
Pursuant to SEBI ICDR Master Circular, any ASBA Bidder whose Bid has not been considered for Allotment,
due to failure on the part of any SCSB, shall have the option to seek redressal of the same by the concerned SCSB
within three months of the date of listing of the Equity Shares. SCSBs are required to resolve these complaints
within 15 days, failing which the concerned SCSB would have to pay interest at the rate of 15% per annum for
any delay beyond this period of 15 days.
Separately, pursuant to the SEBI ICDR Master Circular, the following compensation mechanism shall be
applicable for investor grievances in relation to Bids made through the UPI Mechanism, for which the relevant
SCSBs shall be liable to compensate the investor:
Scenario Compensation amount Compensation period
Delayed unblock for ₹ 100 per day or 15% per annum of the From the date on which the request for
cancelled/withdrawn/deleted Bid Amount, whichever is higher cancellation/withdrawal/deletion is
applications placed on the bidding platform of the
Stock Exchanges till the date of actual
unblock
Blocking of multiple amounts for the 1. Instantly revoke the blocked From the date on which multiple
same Bid made through the UPI funds other than the original amounts were blocked till the date of
Mechanism application amount; and actual unblock
2. ₹ 100 per day or 15% per annum
of the total cumulative blocked
amount except the original Bid
Amount, whichever is higher
453Scenario Compensation amount Compensation period
Blocking more amount than the Bid 1. Instantly revoke the difference From the date on which the funds to the
Amount amount, i.e., the blocked amount excess of the Bid Amount were
less the Bid Amount; and blocked till the date of actual unblock
2. ₹ 100 per day or 15% per annum
of the difference amount,
whichever is higher
Delayed unblock for non – ₹ 100 per day or 15% per annum of the From the Working Day subsequent to
Allotted/partially Allotted applications Bid Amount, whichever is higher the finalisation of the Basis of
Allotment till the date of actual
unblock
Further, in the event there is a delay in redressal of the investor grievance, the BRLMs shall compensate the
investors at the rate higher of ₹ 100 or 15% per annum of the application amount. The compensation shall be
payable for the period ranging from the day on which the investor grievance is received till the date of actual
unblock.
In case of any delay in unblocking of amounts in the ASBA Accounts exceeding two Working Days from the
Bid/Offer Closing Date, the Bidder shall be compensated at a uniform rate of ₹100 per day for the entire duration
of delay exceeding two Working Days from the Bid / Offer Closing Date by the intermediary responsible for
causing such delay in unblocking. The BRLMs, in their sole discretion, identify and fix the liability on such
intermediary or entity responsible for such delay in unblocking.
Further, in terms of the SEBI ICDR Master Circular, the payment of processing fees to the SCSBs shall be
undertaken pursuant to an application made by the SCSBs to the BRLMs, and such application shall be made only
after (i) unblocking of application amounts for each application received by the SCSB has been fully completed,
and (ii) applicable compensation relating to investor complaints has been paid by the SCSB.
Our Company, the BRLMs and the Registrar to the Offer accept no responsibility for errors, omissions,
commission of any acts of the Designated Intermediaries, including any defaults in complying with its obligations
under the SEBI ICDR Regulations.
For grievance redressal contact details of the BRLMs pursuant to the SEBI ICDR Master Circular, see “Offer
Procedure – General Instructions” on page 476.
Disposal of Investor Grievances by our Company
We estimate that the average time required by our Company and/or the Registrar to the Offer for the redressal of
routine investor grievances shall be seven Working Days from the date of receipt of the complaint. In case of non-
routine complaints and complaints where external agencies are involved, our Company will seek to redress these
complaints as expeditiously as possible.
Our Company has appointed Paras Shah, Company Secretary as the Compliance Officer, and he may be contacted
in case of any pre-Offer or post-Offer related problems, at the address set forth hereunder.
Paras Shah
302, Dhantak Plaza
Makwana Road, Marol
Andheri (East) Mumbai 400 059
Maharashtra, India
Telephone: +91 22 4515 2729
E-mail: investor.relations@bluestone.com
Our Company has obtained authentication on the SCORES platform and shall comply with the SEBI circulars in
relation to redressal of investor grievances through SCORES.
Further, our Board has constituted a Stakeholders’ Relationship Committee, which is responsible for redressal of
grievances of the security holders of our Company. For more information, see “Our Management” on page 291.
Our Company has not received any investor grievances during the three years preceding the date of this Red
Herring Prospectus and as on date, there are no investor complaints pending.
Exemption from complying with any provisions of securities laws, if any, granted by the SEBI
454Our Company has not applied for or received any exemption from complying with any provisions of securities
laws from SEBI.
455SECTION VII – OFFER RELATED INFORMATION
TERMS OF THE OFFER
The Equity Shares offered and Allotted in the Offer will be subject to the provisions of the Companies Act 2013,
the SEBI ICDR Regulations, the SCRA, the SCRR, the Memorandum of Association, the Articles of Association,
the SEBI Listing Regulations, the terms of the Draft Red Herring Prospectus, this Red Herring Prospectus and the
Prospectus, the Bid cum Application Form, the Revision Form, the abridged prospectus and other terms and
conditions as may be incorporated in the CAN (for Anchor Investors), Allotment Advice and other documents
and certificates that may be executed in respect of the Offer. The Equity Shares shall also be subject to all
applicable laws, guidelines, rules, notifications and regulations relating to the offer for sale and listing and trading
of securities, issued from time to time, by SEBI, the GoI, the Stock Exchanges, the RoC, the RBI and/or other
authorities, to the extent applicable or such other conditions as maybe prescribed by such governmental and/or
regulatory authority while granting approval for the Offer.
Ranking of Equity Shares
The Equity Shares being offered and Allotted pursuant to the Offer will be subject to the provisions of the
Companies Act 2013, the Memorandum of Association and the Articles of Association and will rank pari passu
in all respects with the existing Equity Shares, including in respect of dividends and other corporate benefits, if
any, declared by our Company after the date of transfer in accordance with applicable law. See “Dividend Policy”,
and “Description of Equity Shares and Terms of the Articles of Association” on pages 311 and 486, respectively.
Mode of payment of dividend
Our Company will pay dividends, if declared, to the Shareholders, as per the provisions of the Companies Act
2013, the SEBI Listing Regulations, the Memorandum of Association and the Articles of Association, and any
guidelines or directives that may be issued by the GoI in this respect. Any dividends declared, after the date of
Allotment in this Offer, will be payable to the Allottees who have been Allotted Equity Shares in the Offer, for
the entire year, in accordance with applicable laws. See “Dividend Policy” and “Description of Equity Shares
and Terms of the Articles of Association” on pages 311 and 486, respectively.
Face Value, Offer Price, Floor Price and Price Band
The face value of each Equity Share is ₹ 1. At any given point in time there will be only one denomination for the
Equity Shares. The Floor Price of the Equity Shares of face value of ₹ 1 is ₹ [●] and the Cap Price of the Equity
Shares of face value of ₹ 1 is ₹ [●]. The Offer Price is ₹ [●] per Equity Share of face value of ₹ 1. The Anchor
Investor Offer Price is ₹ [●] per Equity Share of face value of ₹ 1.
The Price Band and the minimum Bid Lot will be decided by our Company in consultation with the BRLMs, and
will be advertised in all editions of Financial Express (a widely circulated English national newspaper), all editions
of Jansatta (a widely circulated Hindi national newspaper) and Bengaluru edition of Vishwavani (a widely
circulated Kannada newspaper, (Kannada being the regional language of Karnataka, where our Registered Office
is located), at least two Working Days prior to the Bid/Offer Opening Date, and shall be made available to the
Stock Exchanges for the purpose of uploading on their websites. The Price Band, along with the relevant financial
ratios calculated at the Floor Price and at the Cap Price shall be pre-filled in the Bid-cum-Application Forms
available at the respective websites of the Stock Exchanges.
Compliance with disclosure and accounting norms
Our Company shall comply with all disclosure and accounting norms as specified by SEBI from time to time.
Rights of the Equity Shareholder
Subject to applicable laws and our Articles of Association, the Equity Shareholders will have the following rights:
1. Right to receive dividends, if declared;
2. Right to attend general meetings and exercise voting powers, unless prohibited by law;
3. Right to vote on a poll either in person or by proxy or e-voting;
4564. Right to receive offers for rights shares and be allotted bonus shares, if announced;
5. Right to receive any surplus on liquidation subject to any statutory and preferential claims being satisfied;
6. Right of free transferability of their Equity Shares, subject to applicable foreign exchange regulations and
other applicable law; and
7. Such other rights as may be available to a shareholder of a listed public company under the Companies Act
2013, the SEBI Listing Regulations and our Memorandum of Association and Articles of Association and
other applicable laws.
For a detailed description of the main provisions of our Articles of Association relating to voting rights, dividend,
forfeiture, lien, transfer, transmission, consolidation and splitting, see “Description of Equity Shares and Terms
of the Articles of Association” on page 486.
Allotment only in dematerialised form
In terms of Section 29 of the Companies Act 2013 and the SEBI ICDR Regulations, the Equity Shares shall be
Allotted only in dematerialised form. As per the SEBI ICDR Regulations, the trading of the Equity Shares shall
only be in dematerialised form.
In this context, two agreements have been signed amongst our Company, the respective Depositories and the
Registrar to the Offer:
• Tripartite agreement dated July 14, 2022 among NSDL, our Company and the Registrar to the Offer; and
• Tripartite agreement dated July 21, 2022 among CDSL, our Company and Registrar to the Offer.
For details in relation to the Basis of Allotment, see “Offer Procedure” beginning on page 466.
Market Lot and Trading Lot
Since trading of the Equity Shares is in dematerialised form, the tradable lot is one Equity Share. Allotment in the
Offer will be only in electronic form in multiples of [●] Equity Shares of face value of ₹ 1, subject to a minimum
Allotment of [●] Equity Shares of face value of ₹ 1. For the method of Basis of Allotment, see “Offer Procedure”
on page 466.
Joint Holders
Where two or more persons are registered as the holders of the Equity Shares, they will be deemed to hold such
Equity Shares as joint tenants with benefits of survivorship.
Period of subscription list of the Offer
For details, see “– Bid/Offer Period” on page 458.
Nomination Facility
In accordance with Section 72 of the Companies Act 2013, read with Companies (Share Capital and Debentures)
Rules, 2014, the sole Bidder, or the first Bidder along with other joint Bidders, may nominate any one person in
whom, in the event of the death of sole Bidder or in case of joint Bidders, death of all the Bidders, as the case may
be, the Equity Shares Allotted, if any, shall vest. A nominee, entitled to the Equity Shares by reason of the death
of the original holder(s), will in accordance with Section 72 of the Companies Act 2013, be entitled to the same
benefits to which he or she would be entitled if he or she were the registered holder of the Equity Share(s). Where
the nominee is a minor, the holder(s) may make a nomination to appoint, in the prescribed manner, any person to
become entitled to Equity Share(s) in the event of the holder’s death during the minority. A nomination may be
cancelled or varied by nominating any other person in place of the present nominee, by the holder of the Equity
Shares who has made the nomination, by giving a notice of such cancellation or variation to our Company in the
prescribed form.
Further, any person who becomes a nominee by virtue of Section 72 of the Companies Act 2013, will, on the
production of such evidence as may be required by our Board, elect either:
457• to register himself or herself as holder of Equity Shares; or
• to make such transfer of the Equity Shares, as the deceased holder could have made.
Further, our Board may at any time give notice requiring any nominee to choose either to be registered himself or
herself or to transfer the Equity Shares, and if the notice is not complied with within a period of 90 days, our
Board may thereafter withhold payment of all dividend, interests, bonuses or other monies payable in respect of
the Equity Shares, until the requirements of the notice have been complied with.
Since the Allotment of Equity Shares in the Offer will be made only in dematerialised form, there is no need to
make a separate nomination with our Company. Nominations registered with the respective Depository Participant
of the Bidder will prevail. If Bidders want to change their nomination, they are advised to inform their respective
Depository Participants.
Bid/Offer Period
EVENT INDICATIVE DATE
BID/OFFER OPENS ON* Monday, August 11, 2025
BID/OFFER CLOSES ON# Wednesday, August 13, 2025
* Our Company in consultation with the BRLMs, may consider participation by Anchor Investors. The Anchor Investor Bidding Date shall
be one Working Day prior to the Bid/Offer Opening Date in accordance with the SEBI ICDR Regulations.
# Unified Payments Interface (“UPI”) mandate end time and date shall be at 5:00 pm on the Bid/Offer Closing Date.
An indicative timetable in respect of the Offer is set out below:
FINALISATION OF BASIS OF ALLOTMENT WITH THE On or about Thursday, August 14, 2025
DESIGNATED STOCK EXCHANGE
INITIATION OF REFUNDS (IF ANY, FOR ANCHOR INVESTORS/ On or about Monday, August 18, 2025
UNBLOCKING OF FUNDS FROM ASBA ACCOUNT
CREDIT OF EQUITY SHARES TO DEPOSITORY ACCOUNTS OF On or about Monday, August 18, 2025
ALLOTTEES
COMMENCEMENT OF TRADING OF THE EQUITY SHARES ON On or about Tuesday, August 19, 2025
THE STOCK EXCHANGES
* In case of any delay in unblocking of amounts in the ASBA Accounts (including amounts blocked through the UPI Mechanism) exceeding
two Working Days from the Bid/Offer Closing Date for cancelled/withdrawn/deleted ASBA Forms, the Bidder shall be compensated at
a uniform rate of ₹ 100 per day or 15% per annum of the Bid Amount, whichever is higher, for the entire duration of delay exceeding
two Working Days from the Bid/Offer Closing Date by the intermediary responsible for causing such delay in unblocking. The BRLMs
and shall, in their sole discretion, identify and fix the liability on such intermediary or entity responsible for such delay in unblocking.
The Bidder shall be compensated by the manner specified in the SEBI ICDR Master Circular, which for the avoidance of doubt, shall
be deemed to be incorporated in the deemed agreement of the Company with the Self Certified Syndicate Banks(“SCSB”), to the extent
applicable. The Book Running Lead Managers shall ensure that the payment of processing fee or selling commission to the
intermediaries shall be released only after ascertaining that there are no pending complaints pertaining to block or unblock of Bids by
UPI Bidders, receiving the confirmation on completion of unblocks from Sponsor Banks or SCSBs and certification from RTA/ SCSBs.
In case of any delay in unblocking of amounts in the ASBA Accounts (including amounts blocked through the
UPI Mechanism) exceeding four Working Days from the Bid/Offer Closing Date, the Bidder shall be compensated
by the intermediary responsible for causing such delay in unblocking in accordance with applicable law. Further,
investors shall be entitled to compensation in the manner specified in the SEBI ICDR Master Circular, in case of
delays in resolving investor grievances in relation to blocking/unblocking of funds.
The aforesaid timetable is indicative in nature and does not constitute any obligation or liability on our
Company or the Selling Shareholders or the Book Running Lead Managers.
Whilst our Company shall ensure that all steps for the completion of the necessary formalities for the listing
and the commencement of trading of the Equity Shares on the Stock Exchanges are taken within the time
prescribed under applicable law, the timetable may be extended due to various factors, such as extension
of the Bid/Issue Period by our Company in consultation with the BRLMs, revision of the Price Band or any
delay in receiving the final listing and trading approval from the Stock Exchanges. The commencement of
trading of the Equity Shares will be entirely at the discretion of the Stock Exchanges and in accordance
with the applicable laws.
In terms of the UPI Circulars, in relation to the Offer, the BRLMs will be required to submit reports of compliance
with timelines and activities prescribed by SEBI in connection with the allotment and listing procedure within
three Working Days from the Bid/Offer Closing Date, identifying non-adherence to timelines and processes and
analysis of entities responsible for the delay and the reasons associated with it.
458Submission of Bids (other than Bids from Anchor Investors):
Bid/Offer Period (except the Bid/Offer Closing Date)
Submission and revision in Bids Only between 10.00 a.m. and 5.00 p.m. IST
Bid/Offer Closing Date*
Submission of electronic applications (Online ASBA through 3-in-1 Only between 10.00 a.m. and up to 5.00 p.m. IST
accounts) – For RIBs other than QIBs and NIBs
Submission of Electronic Applications (Bank ASBA through Online Only between 10.00 a.m. and up to 4.00 p.m. IST
channels like Internet Banking Mobile Banking and Syndicate UPI
ASBA applications where Bid Amount is up to ₹ 500,000)
Bid/Offer Period (except the Bid/Offer Closing Date)
Submission of Electronic Applications (Syndicate Non-Retail, Non- Only between 10.00 a.m. and up to 3.00 p.m. IST
Individual Applications
Submission of Physical Applications (Bank ASBA) Only between 10.00 a.m. and up to 1.00 p.m. IST
Submission of Physical Applications (Syndicate Non-Retail, Non- Only between 10.00 a.m. and up to 12.00 p.m.
Individual Applications where Bid Amount is more than ₹0.50 million IST
Modification/ Revision/cancellation of Bids
Modification of Bids by QIBs and NIB categories and Only between 10.00 a.m. on Bid/Offer Closing
modification/cancellation of Bids by Retail Individual Bidders# Date and up to 4.00 p.m. IST on Bid/Offer
Closing Date
Upward or downward revision of Bids or cancellation of Bids by RIBs Only between 10.00 a.m. on Bid/Offer Closing
Date and up to 5.00 p.m. IST on Bid/Offer
Closing Date
# UPI mandate end time and date shall be at 5:00 pm on the Bid/Offer Closing Date.
On the Bid/Offer Closing Date, the Bids shall be uploaded until:
(i) 4.00 p.m. IST in case of Bids by QIBs and Non-Institutional Investors, and
(ii) until 5.00 p.m. IST or such extended time as permitted by the Stock Exchanges, in case of Bids by UPI
Investors.
On Bid/Offer Closing Date, extension of time may be granted by Stock Exchanges only for uploading Bids
received by RIIs after taking into account the total number of Bids received and as reported by the BRLMs to the
Stock Exchanges.
The Registrar to the Offer shall submit the details of cancelled/ withdrawn/ deleted applications to the SCSBs on
a daily basis within 60 minutes of the Bid closure time from the Bid/ Offer Opening Date till the Bid/Offer Closing
Date by obtaining such information from the Stock Exchanges. The SCSBs shall unblock such applications by the
closing hours of the Working Day. The SCSB’s shall unblock such applications by the closing hours of the
Working Day and submit the confirmation to the Book Running Lead Managers and the RTA on a daily basis, as
per the format prescribed in SEBI ICDR Master Circular.
To avoid duplication, the facility of re-initiation provided to Syndicate Member shall preferably be allowed only
once per bid/batch and as deemed fit by the Stock Exchanges, after closure of the time for uploading Bids.
It is clarified that Bids shall be processed only after the application monies are blocked in the ASBA
Account and Bids not uploaded on the electronic bidding system or in respect of which the full Bid Amount
is not blocked by SCSBs, or not blocked under the UPI Mechanism in the relevant ASBA Account, as the
case may be, would be rejected.
Due to limitation of time available for uploading the Bids on the Bid/Offer Closing Date, Bidders are advised to
submit their Bids one day prior to the Bid/Offer Closing Date and, in any case, no later than 1.00 p.m. (Indian
Standard Time) on the Bid/Offer Closing Date. Bidders are cautioned that, in the event a large number of Bids are
received on the Bid/Offer Closing Date, as is typically experienced in public issues, which may lead to some Bids
not being uploaded due to lack of sufficient time to upload, such Bids that cannot be uploaded on the electronic
bidding system will not be considered for allocation in the Offer. It is clarified that Bids not uploaded on the
electronic bidding system or in respect of which the full Bid Amount is not blocked by the SCSBs would be
rejected. Bids will be accepted on the Stock Exchange platform only during Working Days, during the Bid/ Offer
Period. Further, as per letter no. List/SMD/SM/2006 dated July 3, 2006 and letter no. NSE/IPO/25101- 6 dated
July 6, 2006 issued by BSE and NSE respectively, Bids and any revision in Bids shall not be accepted on Saturdays
and public holidays as declared by the Stock Exchanges.
459Our Company in consultation with the BRLMs, reserve the right to revise the Price Band during the Bid/Offer
Period in accordance with the SEBI ICDR Regulations provided that the Cap Price will be less than or equal to
120% of the Floor Price provided that the Cap Price shall be at least 105% of the Floor Price and the Floor Price
will not be less than the face value of the Equity Shares. Subject to compliance with the foregoing, the Floor Price
may move up or down to the extent of 20% of the Floor Price and the Cap Price will be revised accordingly.
In case of any revision to the Price Band, the Bid/Offer Period will be extended by at least three additional
Working Days following such revision of the Price Band, subject to the Bid/Offer Period not exceeding 10
Working Days. In cases of force majeure, banking strike or similar circumstances, our Company may, for
reasons to be recorded in writing, extend the Bid/Offer Period for a minimum of one Working Day, subject
to the Bid/Offer Period not exceeding 10 Working Days.
Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated
by notification to the Stock Exchanges, by issuing a public notice, and also by indicating the change on the
respective websites of the BRLMs and at the terminals of the Syndicate Members and by intimation to the
Designated Intermediaries and the Sponsor Banks, as applicable. In case of revision of Price Band, the Bid
Lot shall remain the same.
In case of discrepancy in data entered in the electronic book vis-à-vis data contained in the Bid cum Application
Form for a particular Bidder, the details as per the Bid file received from the Stock Exchanges shall be taken as
the final data for the purpose of Allotment.
The Designated Intermediaries shall modify select fields uploaded in the Stock Exchange Platform during
the Bid/ Offer Period till 5.00 pm on the Bid/ Offer Closing Date after which the Stock Exchange(s) send
the bid information to the Registrar to the Offer for further processing.
Minimum Subscription
If our Company does not receive the minimum subscription in the Offer as specified under Rule 19(2)(b) of the
SCRR), including through devolvement of Underwriters, as applicable, within 60 days from the date of Bid/ Offer
Closing Date on the date of closure of the Issue or; the minimum subscription of 90% of the Fresh Issue on the
date of closure of the Offer; or withdrawal of applications; or after technical rejections; or if the listing or trading
permission is not obtained from the Stock Exchanges for the Equity Shares so offered under the issue document,
our Company shall forthwith refund the entire subscription amount received in accordance with applicable law
including the SEBI ICDR Master Circular. If there is a delay beyond four days after our Company becomes liable
to pay the amount, our Company and our Directors, who are officers in default, shall pay interest at the rate of
15% per annum. In the event of an undersubscription in the Issue, subject to receiving minimum subscription for
90% of the Fresh Issue and compliance with Rule 19(2)(b) of the SCRR, the Allotment for the valid bids will be
made in the first instance towards subscription for 90% of the Fresh Issue.
Undersubscription, if any, in any category except the QIB portion, would be met with spill-over from the other
categories at the discretion of our Company, in consultation with the Book Running Lead Managers, and the
Designated Stock Exchange.
Further, in terms of Regulation 49(1) of the SEBI ICDR Regulations, our Company shall ensure that the number
of Bidders to whom the Equity Shares will be Allotted will be not less than 1,000.
Arrangements for Disposal of Odd Lots
Since the Equity Shares will be traded in dematerialised form only, and the market lot for the Equity Shares will
be one Equity Share, no arrangements for disposal of odd lots are required.
New Financial Instruments
Our Company is not issuing any new financial instruments through this Offer.
Restrictions, if any on Transfer and Transmission of Equity Shares
Except for lock-in of pre-Offer equity capital of our Company, the minimum Promoter’s contribution and the
Anchor Investor lock-in in the Offer, as detailed in “Capital Structure” on page 117 and except as provided in
our Articles of Association as detailed in “Description of Equity Shares and Terms of the Articles of Association”
460on page 486, there are no restrictions on transfers and transmission of Equity Shares and on their
consolidation/splitting.
Option to receive Equity Shares in Dematerialized Form
Allotment of Equity Shares to successful Bidders will only be in the dematerialized form. Bidders will not have
the option of Allotment of the Equity Shares in physical form. The Equity Shares on Allotment will be traded only
in the dematerialized segment of the Stock Exchanges.
Withdrawal of the Offer
The Offer shall be withdrawn in the event that 90% of the Fresh Issue portion of the Offer is not subscribed. Our
Company in consultation with the BRLMs, reserves the right not to proceed with the entire or portion of the Offer
for any reason at any time after the Bid / Offer Opening Date but before the Allotment. In such an event, our
Company would issue a public notice in the same newspapers, in which the pre-Offer advertisements were
published, within two days of the Bid/Offer Closing Date or such other time as may be prescribed by SEBI,
providing reasons for not proceeding with the Offer. Further, the Stock Exchanges shall be informed promptly in
this regard by our Company and the BRLMs, through the Registrar to the Offer, shall notify the SCSBs and the
Sponsor Banks to unblock the bank accounts of the ASBA Bidders within one Working Day from the date of
receipt of such notification and also inform the Bankers to the Offer to process refunds to the Anchor Investors,
as the case may be. In the event of withdrawal of the Offer and subsequently, plans of a fresh offer by our
Company, a fresh Red Herring Prospectus will be submitted again to SEBI. Notwithstanding the foregoing, the
Offer is also subject to obtaining the final listing and trading approvals of the Stock Exchanges, which our
Company shall apply for after Allotment and within three Working Days or such other period as may be
prescribed, and the final RoC approval of the Prospectus after it is filed with the RoC. If Allotment is not made
within the prescribed time period under applicable law, the entire subscription amount received will be
refunded/unblocked within the time prescribed under applicable law.
461OFFER STRUCTURE
Offer of up to [●] Equity Shares of face value of ₹ 1 each, for cash at a price of ₹ [●] per Equity Share of face
value of ₹ 1 each, aggregating up to ₹ [●] million comprising a Fresh Issue of up to [●] Equity Shares, aggregating
up to ₹ 8,200 million by our Company and an Offer of Sale of up to 13,939,063 Equity Shares, aggregating up to
₹ [●] million by the Selling Shareholders.
The Offer is being made through the Book Building Process.
Particulars QIBs(1) Non-Institutional Retail Individual
Investors Investors
Number of Equity Shares Not less than [●] Equity Not more than [●] Equity Not more than [●] Equity
available for Allotment or Shares of face value of ₹ 1 Shares of face value of ₹ 1 Shares of face value of ₹ 1
allocation*(2) each each or Offer less allocation each or Offer less allocation
to QIBs and RIIs to QIBs and Non-
Institutional Investors
Percentage of Offer Size Not less than 75% of the Not more than 15% of the Not more than 10% of the
available for Allotment or Offer size shall be available Offer or the Offer less Offer or the Offer less
allocation for allocation to QIBs. 5% allocation to QIBs and RIIs allocation to QIBs and Non-
of the Net QIB Category shall be available for Institutional Investors will
will be available for allocation. Further, one- be available for allocation
Allocation proportionately third of the Non-
to Mutual Funds only. Institutional Category will
Mutual Funds participating be made available for
in the Mutual Fund Portion allocation to Bidders with a
will also be eligible for Bid size of more than ₹
allocation in the remaining 200,000 and up to ₹
balance Net QIB Category. 1,000,000 and two-thirds of
The unsubscribed portion in the Non-Institutional
the Mutual Fund Portion Category will be available
will be available for for allocation to Bidders
allocation to other QIBs with a Bid size of more than
₹ 1,000,000, provided that
the unsubscribed portion in
either the sub-categories
mentioned above may be
allocated to applicants in the
other sub-category of Non-
Institutional Bidders.
Basis of Allotment if Proportionate as follows The Equity Shares available Proportionate, subject to
respective category is (excluding the Anchor for allocation to Non- minimum Bid Lot.
oversubscribed Investor Portion): Institutional Investors under Allotment to each RII shall
(a) [●] Equity Shares of face the Non-Institutional not be less than the
value of ₹ 1 each shall be Category shall be subject to minimum Bid Lot, subject to
available for allocation on a the following: availability of Equity Shares
proportionate basis (toa) One-third of the Non- in the Retail Category and
Mutual Funds only; and Institutional Category will the remaining, shall be
(b) [●] Equity Shares of face be available for allocation to Allotted on a proportionate
value of ₹ 1 each shall be Bidders with an application basis. For further details, see
available for allocation on a size of more than ₹ 200,000 ‘Offer Procedure’ on page
proportionate basis to all and up to ₹ 1,000,000; and 466.
QIBs, including Mutu(abl ) Two-thirds of the Non-
Funds receiving allocation Institutional Category will
as per (a) above be available for allocation to
Up to 60% of the QIB Bidders with an application
Portion Equity Shares may size of more than ₹
be allocated on a 1,000,000
discretionary basis to The unsubscribed portion in
Anchor Investors of which either of the aforementioned
one-third shall be available sub-categories may be
for allocation to Mutual allocated to applicants in the
Funds only, subject to valid other sub-category of Non-
Bid being received from Institutional Investors
Mutual Funds at or above The Allotment to each Non-
the Anchor Investor Institutional Investor shall
Allocation Price. not be less than the
462Particulars QIBs(1) Non-Institutional Retail Individual
Investors Investors
minimum Bid application
size, subject to availability
in the Non-Institutional
Category, and the
remainder, if any, shall be
allotted on a proportionate
basis in accordance with the
conditions specified in the
SEBI ICDR Regulations.
Mode of Bidding^ Through ASBA process ASBA only (including UPI Through ASBA process
only (excluding UPI Mechanism for an only (including the UPI
Mechanism) (except in case application size of up to ₹ Mechanism)
of Anchor Investors) 500,000)
Minimum Bid Such number of Equity For Non-Institutional [●] Equity Shares of face
Shares in multiples of [●] Investors applying under (i) value of ₹ 1 each
Equity Shares of face value One-third of the Non-
of ₹ 1 each such that the Bid Institutional Category such
Amount exceeds ₹ 200,000 number of Equity Shares in
multiples of [●] Equity
Shares such that the Bid
Amount exceeds ₹ 200,000
For Non-Institutional
Investors applying under (ii)
Two-thirds of the Non-
Institutional Category such
number of Equity Shares in
multiples of [●] Equity
Shares such that the Bid
Amount exceeds ₹
10,00,000
Maximum Bid Such number of Equity Such number of Equity Such number of Equity
Shares in multiples of [●] Shares in multiples of [●] Shares in multiples of [●]
Equity Shares of face value Equity Shares of face value Equity Shares of face value
of ₹ 1 each so that the Bid of ₹ 1 each so that the Bid of ₹ 1 each so that the Bid
Amount does not exceed the Amount does not exceed the Amount does not exceed ₹
Offer, subject to applicable Offer (excluding the QIB 200,000
limits Category) subject to
applicable limits
Mode of Allotment Compulsorily in dematerialised form
Bid Lot [●] Equity Shares of face value of ₹ 1 each and in multiples of [●] Equity Shares of face
value of ₹ 1 each thereafter
Allotment Lot [●] Equity Shares of face value of ₹ 1 each and in multiples of one Equity Share thereafter
for QIBs and RIBs. For NIBs allotment was not less than the minimum non-institutional
application size
Trading Lot One Equity Share
Who can apply(3)(4)(5) Public financial institutions Resident Indian individuals, Resident Indian individuals,
as defined in Section 2(72) Eligible NRIs, HUFs (in the Eligible NRIs and HUFs (in
of the Companies Act, name of the karta), the name of the karta)
scheduled commercial companies, corporate
banks, multilateral and bodies, scientific
bilateral development institutions, societies, trusts,
financial institutions, corporate bodies, family
Mutual Funds, FPIs (other offices which are re-
than individuals, corporate categorised as category II
bodies and family offices), FPI (as defined in the SEBI
VCFs, AIFs, FVCIs FPI Regulations) and
registered with SEBI, state registered with SEBI
industrial development
corporation, insurance
companies registered with
IRDAI, provident funds
(subject to applicable law)
with minimum corpus of ₹
250 million pension funds
463Particulars QIBs(1) Non-Institutional Retail Individual
Investors Investors
with minimum corpus of ₹
250 million registered with
the Pension Fund
Regulatory and
Development Authority
established under subsection
(1) of section 3 of the
Pension Fund Regulatory
and Development Authority
Act, 2013, National
Investment Fund set up by
resolution no. F.
No.2/3/2005-DDII dated
November 23, 2005 of the
GoI, the insurance funds set
up and managed by army,
navy or air force of the
Union of India, insurance
funds set up and managed by
the Department of Posts,
India and Systemically
Important NBFCs in
accordance with applicable
laws.
Terms of Payment In case of Anchor Investors: Full Bid Amount shall be payable by the Anchor Investors at
the time of submission of their Bids(5)
In case of all other Bidders: Full Bid Amount shall be blocked in the bank account of the
ASBA Bidder, or by the Sponsor Banks through the UPI Mechanism (other than Anchor
Investors), that is specified in the ASBA Form at the time of submission of the ASBA Form
* Assuming full subscription in the Offer.
^ Anchor Investors are not permitted to use the ASBA process. SEBI ICDR Master Circular has mandated that ASBA applications in
public issues shall be processed only after the application monies are blocked in the bank accounts of the Bidders.
(1) Our Company may, in consultation with the BRLMs, allocate up to 60% of the QIB Category to Anchor Investors at the Anchor Investor
Allocation Price, on a discretionary basis, subject to there being (i) a maximum of two Anchor Investors, where allocation in the Anchor
Investor Portion is up to ₹ 100 million, (ii) minimum of two and maximum of 15 Anchor Investors, where the allocation under the Anchor
Investor Portion is more than ₹ 100 million but up to ₹ 2,500 million under the Anchor Investor Category, subject to a minimum Allotment
of ₹ 50 million per Anchor Investor, and (iii) in case of allocation above ₹ 2,500 million under the Anchor Investor Portion, a minimum
of five such investors and a maximum of 15 Anchor Investors for allocation up to ₹ 2,500 million, and an additional 10 Anchor Investors
for every additional ₹ 2,500 million or part thereof will be permitted, subject to minimum allotment of ₹ 50 million per Anchor Investor.
An Anchor Investor will make a minimum Bid of such number of Equity Shares, that the Bid Amount is at least ₹ 100 million. One-third
of the Anchor Investor Portion will be reserved for domestic Mutual Funds, subject to valid Bids being received at or above the Anchor
Investor Allocation Price.
(2) This Offer is being made in accordance with Rule 19(2)(b) of the SCRR, through the Book Building Process, in compliance with
Regulation 6(2) of the SEBI ICDR Regulations, wherein not less than 75% of the Offer will be available for allocation to QIBs on a
proportionate basis, provided that the Anchor Investor Portion may be allocated on a discretionary basis. Further, not more than 15%
of the Offer will be available for allocation on a proportionate basis to Non-Institutional Investors of which one-third will be made
available for allocation to Bidders with a Bid size of more than ₹ 200,000 and up to ₹ 1,000,000 and two-thirds will be available for
allocation to Bidders with a Bid size of more than ₹ 1,000,000 and undersubscription in either of these two sub-categories of Non-
Institutional Category may be allocated to Bidders in the other sub-category of Non-Institutional Category in accordance with SEBI
ICDR Regulations, subject to valid Bids being received at or above the Offer Price. Further, not more than 10% of the Offer will be
available for allocation to Retail Individual Investors in accordance with SEBI ICDR Regulations, subject to valid Bids being received
at or above the Offer Price. Under-subscription, if any, in any category, except the QIB Category, would be met with spill-over from any
other category or categories, as applicable, at the discretion of our Company in consultation with the BRLMs and the Designated Stock
Exchange, subject to valid Bids being received at or above the Offer Price and in accordance with applicable laws. Under-subscription,
if any, in the Net QIB Category will not be allowed to be met with spill-over from other categories or a combination of categories.
(3) If the Bid is submitted in joint names, the Bid cum Application Form should contain only the name of the First Bidder whose name should
also appear as the first holder of the depository account held in joint names. The signature of only the First Bidder would be required
in the Bid cum Application Form and such First Bidder would be deemed to have signed on behalf of the joint holders.
(4) Bidders will be required to confirm and will be deemed to have represented to our Company, the Selling Shareholders, the Underwriters,
their respective directors, officers, agents, affiliates and representatives that they are eligible under applicable law, rules, regulations,
guidelines and approvals to acquire the Equity Shares.
(5) Full Bid Amount shall be payable by the Anchor Investors at the time of submission of the Anchor Investor Application Forms provided
that any difference between the Anchor Investor Allocation Price and the Anchor Investor Offer Price shall be payable by the Anchor
Investor Pay-in Date as indicated in the CAN.
Bidders will be required to confirm and will be deemed to have represented to our Company, each of the Selling
Shareholders, the Underwriters, their respective directors, officers, agents, affiliates and representatives that they
are eligible under applicable law, rules, regulations, guidelines and approvals to acquire the Equity Shares.
464Bids by FPIs with certain structures as described under “Offer Procedure – Bids by Foreign Portfolio Investors”
on page 471 and having same PAN may be collated and identified as a single Bid in the Bidding process. The
Equity Shares Allocated and Allotted to such successful Bidders (with same PAN) may be proportionately
distributed.
Subject to valid Bids being received at or above the Offer Price, under-subscription, if any, in any category except
the QIB Portion, would be allowed to be met with spill over proportionately from any other category or
combination of categories at the discretion of our Company, in consultation with the BRLMs and the Designated
Stock Exchange, subject to applicable laws.
465OFFER PROCEDURE
All Bidders should read the General Information Document for Investing in Public Offers prepared and issued in
accordance with the circular (SEBI/HO/CFD/DIL1/CIR/P/2020/37) dated March 17, 2020 issued by the SEBI
and the UPI Circulars (the “General Information Document”), which highlights the key rules, processes and
procedures applicable to public issues in general in accordance with the provisions of the Companies Act 2013,
the SCRA, the SCRR and the SEBI ICDR Regulations which is part of the abridged prospectus accompanying the
Bid cum Application Form. The General Information Document is available on the websites of the Stock
Exchanges and the BRLMs. Please refer to the relevant provisions of the General Information Document which
are applicable to the Offer. For details of filing of the Draft Red Herring Prospectus, this Red Herring Prospectus
and the Prospectus, see “General Information – Filing of this Red Herring Prospectus and Prospectus” on
page 109.
Additionally, all Bidders may refer to the General Information Document for information in relation to (i)
category of investors eligible to participate in the Offer; (ii) maximum and minimum Bid size; (iii) price discovery
and allocation; (iv) payment instructions for ASBA Bidders; (v) issuance of Confirmation of Allocation Note
(“CAN”) and Allotment in the Offer; (vi) general instructions (limited to instructions for completing the Bid cum
Application Form); (vii) Designated Date; (viii) disposal of applications; (ix) submission of Bid cum Application
Form; (x) other instructions (limited to joint bids in cases of individual, multiple bids and instances when an
application would be rejected on technical grounds); (xi) applicable provisions of Companies Act 2013 relating
to punishment for fictitious applications; (xii) mode of making refunds; and (xiii) interest in case of delay in
Allotment or refund.
In terms of Regulation 23(5) and Regulation 52 of SEBI ICDR Regulations, the timelines and processes mentioned
in SEBI RTA Master Circular, shall continue to form part of the agreements being signed between the
intermediaries involved in the public issuance process and lead managers shall continue to coordinate with
intermediaries involved in the said process.
Pursuant to circular no. NSDL/CIR/II/28/2023 dated August 8, 2023 issued by NSDL and circular no.
CDSL/OPS/RTA/POLCY/2023/161 dated August 8, 2023 issued by CDSL, our Company may request the
Depositories to suspend/ freeze the ISIN in depository system till listing/ trading effective date. Pursuant to the
aforementioned circulars, our Company may request the Depositories to suspend/ freeze the ISIN in depository
system from or around the date of this Red Herring Prospectus till the listing and commencement of trading of
our Equity Shares. The shareholders who intend to transfer the pre-Offer shares may request our Company and/
or the Registrar for facilitating transfer of shares under suspended/ frozen ISIN by submitting requisite documents
to our Company and/ or the Registrar. Our Company and/ or the Registrar would then send the requisite
documents along with applicable stamp duty and corporate action charges to the respective depository to execute
the transfer of shares under suspended ISIN through corporate action. The transfer request shall be accepted by
the Depositories from our Company till one day prior to Bid/ Offer Opening Date.
Bidders are advised to make their independent investigations and ensure that their Bids are submitted in
accordance with applicable laws and do not exceed the investment limits or maximum number of the Equity Shares
that can be held by them under applicable law or as specified in this Red Herring Prospectus and the Prospectus.
Further, our Company and the Syndicate are not liable for any adverse occurrences consequent to the
implementation of the UPI Mechanism for application in this Offer.
Book Building Process
The Offer is being made through the Book Building Process, in terms of Rule 19(2)(b) of the SCRR read with
Regulation 31 of the SEBI ICDR Regulations and in compliance with Regulation 6(2) of the SEBI ICDR
Regulations, wherein not less than 75% of the Offer shall be available for allocation on a proportionate basis to
QIBs, of which one-third shall be reserved for domestic Mutual Funds, subject to valid Bids being received from
domestic Mutual Funds at or above the Anchor Investor Allocation Price, in accordance with the SEBI ICDR
Regulations. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance
Equity Shares shall be added to the QIB Portion (other than the Anchor Investor Portion). Further, 5% of the Net
QIB Category shall be available for allocation on a proportionate basis to Mutual Funds only, subject to valid
Bids being received at or above the Offer Price, and the remainder of the Net QIB Category shall be available for
allocation on a proportionate basis to all QIBs, including Mutual Funds, subject to valid Bids being received at or
above the Offer Price. However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB
Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the
remaining QIB Portion for proportionate allocation to QIBs. Further, not more than 15% of the Offer shall be
466available for allocation on a proportionate basis to Non-Institutional Bidders, in accordance with the SEBI ICDR
Regulations, of which one-third of the Non-Institutional Portion shall be available for allocation to Bidders with
an application size of more than ₹ 200,000 and up to ₹ 1,000,000 and two-thirds of the Non-Institutional Portion
shall be available for allocation to Bidders with an application size of more than ₹ 1,000,000 and under-
subscription in either of these two sub-categories of the Non-Institutional Portion may be allocated to Bidders in
the other sub-category of the Non-Institutional Portion in accordance with the SEBI ICDR Regulations, subject
to valid Bids being received at or above the Offer Price. Further, not more than 10% of the Offer shall be available
for allocation to Retail Individual Portion, in accordance with the SEBI ICDR Regulations, subject to valid Bids
being received from them at or above the Offer Price.
Undersubscription, if any, in any category, except the Net QIB Category, would be allowed to be met with spill-
over from any other category or categories, as applicable, at the discretion of our Company and in consultation
with the BRLMs and the Designated Stock Exchange, subject to receipt of valid Bids received at or above the
Offer Price. Under-subscription, if any, in the Net QIB Category, will not be allowed to be met with spill-over
from any other category or a combination of categories.
The Equity Shares, on Allotment, shall be traded only in the dematerialized segment on the platform of the Stock
Exchanges.
Bidders should note that the Equity Shares will be Allotted to all successful Bidders only in dematerialized
form. The Bid cum Application Forms which do not have the details of the Bidders’ depository account,
including DP ID, Client ID and PAN, and UPI ID (for UPI Investors Bidding through the UPI Mechanism),
as applicable, shall be treated as incomplete and will be rejected. Bidders will not have the option of being
Allotted Equity Shares in physical form. However, they may get the Equity Shares dematerialized
subsequent to Allotment of the Equity Shares in the Offer, subject to applicable laws.
Investors must ensure that their PAN is linked with Aadhaar and are in compliance with CBDT notification
dated February 13, 2020 and press release dated June 25, 2021and September 17, 2021.
Pursuant to the UPI Circulars, SEBI has set out specific requirements for redressal of investor grievances for
applications that have been made through the UPI Mechanism. The requirements of the UPI Circulars include
appointment of a nodal officer by the SCSB and submission of their details to SEBI, the requirement for SCSBs
to send SMS alerts for the blocking and unblocking of UPI mandates, the requirement for the Registrar to submit
details of cancelled, withdrawn or deleted applications, and the requirement for the bank accounts of unsuccessful
Bidders to be unblocked no later than one day from the date on which the Basis of Allotment is finalised. Failure
to unblock the accounts within the timeline would result in the SCSBs being penalised under the relevant securities
law.
Further, in terms of the UPI Circulars, the payment of processing fees to the SCSBs shall be undertaken pursuant
to an application made by the SCSBs to the BRLMs, and such application shall be made only after (i) unblocking
of application amounts for each application received by the SCSB has been fully completed, and (ii) applicable
compensation relating to investor complaints has been paid by the SCSB.
Additionally, if there is any delay in the redressal of investors’ complaints, the relevant SCSB as well as the
BRLM responsible for post-issue activities will be required to compensate the concerned investor.
All SCSBs offering facility of making application in public issues shall also provide facility to make application
using UPI. The issuers will be required to appoint one of the SCSBs as a sponsor bank to act as conduits between
the Stock Exchanges and NPCI in order to facilitate collection of requests and /or payment instructions of the UPI
Bidders using the UPI.
For further details, refer to the General Information Document available on the websites of the Stock Exchanges
and the BRLMs.
Bid cum Application Form
Copies of the Bid cum Application Form (other than for Anchor Investors) and the abridged prospectus will be
available with the Designated Intermediaries at relevant Bidding Centres and at our Registered Office. An
electronic copy of the Bid cum Application Forms will also be available for download on the websites of NSE
(www.nseindia.com) and the BSE (www.bseindia.com) at least one day prior to the Bid/Offer Opening Date.
For Anchor Investors, the Bid cum Application Forms will be available at the offices of the BRLMs.
467All Bidders (other than Anchor Investors) shall mandatorily use the ASBA process to participate in the Offer.
Anchor Investors are not permitted to participate in this Offer through the ASBA process. The UPI Bidders can
additionally Bid through the UPI Mechanism.
UPI Bidders using the UPI Mechanism must provide the valid UPI ID in the relevant space provided in the Bid
cum Application Form and the Bid cum Application Form that does not contain the UPI ID are liable to be rejected.
UPI Bidders bidding using the UPI Mechanism may also apply through the SCSBs and mobile applications using
the UPI handles as provided on the website of the SEBI.
Bidders (other than Anchor Investors and UPI Investors Bidding using the UPI Mechanism) must provide bank
account details and authorisation by the ASBA account holder to block funds in their respective ASBA Accounts
in the relevant space provided in the ASBA Form and the ASBA Form that does not contain such detail are liable
to be rejected.
Further, ASBA Bidders shall ensure that the Bids are submitted at the Bidding Centres only on ASBA Forms
bearing the stamp of a Designated Intermediary (except in case of electronic Bid cum Application Forms) and
ASBA Forms not bearing such specified stamp maybe liable for rejection. UPI Investors using UPI Mechanism,
shall submit their ASBA Forms including details of their UPI IDs, with the Syndicate, Sub-Syndicate members,
Registered Brokers, RTAs or CDPs. UPI Investors authorising an SCSB to block the Bid Amount in the ASBA
Account may submit their ASBA Forms with the SCSBs. Bidders, using the ASBA process to participate in the
Offer, must ensure that the ASBA Account has sufficient credit balance such that an amount equivalent to the full
Bid Amount can be blocked therein. In order to ensure timely information to investors, SCSBs are required to
send SMS alerts to investors intimating them about Bid Amounts blocked/ unblocked.
Pursuant to SEBI ICDR Master Circular, all the ASBA applications in public issues shall be processed only after
the application monies are blocked in the investor’s bank accounts. Stock Exchanges shall accept the ASBA
applications in their electronic book building platform only with a mandatory confirmation on the application
monies blocked. The ASBA Bidders, including UPI Investors, shall ensure that they have sufficient balance in
their bank accounts to be blocked through ASBA for their respective Bid as the application made by a Bidder
shall only be processed after the Bid amount is blocked in the ASBA account of the Bidder. The circular shall be
applicable for all categories of investors viz. RIIs, QIBs and NIIs and also for all modes through which the
applications are processed.
The prescribed colours of the Bid cum Application Forms for various categories are as follows:
Category Colour of Bid cum Application Form(1)
Resident Indians including resident QIBs, Non-Institutional White
Investors, Retail Individual Investors and Eligible NRIs
applying on a non-repatriation basis(2)
Non-Residents including FPIs, Eligible NRIs applying on a Blue
repatriation basis, FVCIs and registered bilateral and
multilateral institutions(2)
Anchor Investors(3) White
(1) Excluding electronic Bid cum Application Forms.
(2) Electronic Bid cum Application forms will also be available for download on the website of NSE (www.nseindia.com) and the BSE
(www.bseindia.com).
(3) Bid cum Application Forms for Anchor Investors will be made available at the office of the BRLMs.
Designated Intermediaries (other than SCSBs) shall submit/deliver the Bid cum Application Forms (except ASBA
Forms submitted by UPI Investors Bidding using the UPI Mechanism) to the respective SCSB, where the Bidder
has a bank account and shall not submit it to any non-SCSB bank or the Escrow Collection Bank. For UPI
Investors using the UPI Mechanism, the Stock Exchanges shall share the Bid details (including UPI ID) with the
Sponsor Banks on a continuous basis to enable the Sponsor Banks to initiate a UPI Mandate Request to such UPI
Investors for blocking of funds. Designated Intermediaries (other than SCSBs) shall not accept any ASBA Form
from a UPI Investor who is not Bidding using the UPI Mechanism.
Stock Exchanges shall validate the electronic bids with the records of the depository for DP ID/Client ID and
PAN, on a real time basis through API integration and bring inconsistencies to the notice of the relevant
Designated Intermediaries, for rectification and re-submission within the time specified by Stock Exchanges.
Stock Exchanges shall allow modification of either DP ID/Client ID or PAN ID (but not both), bank code and
location code in the Bid details already uploaded. For UPI Investors using UPI Mechanism, the Stock Exchanges
shall share the Bid details (including UPI ID) with the Sponsor Banks on a continuous basis through API
integration to enable the Sponsor Banks to initiate UPI Mandate Request to UPI Investors for blocking of funds.
468The Sponsor Banks shall initiate request for blocking of funds through NPCI to UPI Investors, who shall accept
the UPI Mandate Request for blocking of funds on their respective mobile applications associated with UPI ID
linked bank account. The Sponsor Banks will undertake a reconciliation of Bid responses received from Stock
Exchanges and sent to NPCI and will also ensure that all the responses received from NPCI are sent to the Stock
Exchanges platform with detailed error code and description, if any.
For ensuring timely information to investors, SCSBs shall send SMS alerts for mandate block and unblock
including details specified in SEBI ICDR Master circular. For all pending UPI Mandate Requests, the Sponsor
Banks shall initiate requests for blocking of funds in the ASBA Accounts of relevant Bidders with a confirmation
cut-off time of 5:00 p.m. on the Bid/Offer Closing Date (“Cut-Off Time”). Accordingly, UPI Investors Bidding
using through the UPI Mechanism should accept UPI Mandate Requests for blocking off funds prior to the Cut-
Off Time and all pending UPI Mandate Requests at the Cut-Off Time shall lapse.
Further, the Sponsor Banks will undertake reconciliation of all Bid requests and responses throughout their
lifecycle on daily basis and share reports with BRLMs the in the format and within the timelines as specified
under the UPI Circulars. Sponsor Banks and issuer banks shall download UPI settlement files and raw data files
from the NPCI portal after every settlement cycle and do a three-way reconciliation with Banks UPI switch data,
CBS data and UPI raw data.
Pursuant to NSE circular dated August 3, 2022, the following is applicable to all initial public offers opening on
or after September 1, 2022:
a) Cut-off time for acceptance of UPI Mandate shall be up to 5:00 pm on the initial public offer closure date and
existing process of UPI bid entry by syndicate members, registrars to the offer and depository participants
shall continue till further notice.
b) There shall be no T+1 mismatch modification session for PAN-DP mismatch and bank/ location code on T+1
day for already uploaded bids. The dedicated window provided for mismatch modification on T+1 day shall
be discontinued.
c) Bid entry and modification/ cancellation (if any) shall be allowed in parallel to the regular bidding period up
to 4:00 p.m. for QIBs and Non-Institutional Bidders categories and up to 5.00 p.m. for Retail Individual on
the initial public offer closure day;
d) QIBs and Non-Institutional Bidders can neither revise their bids downwards nor cancel/withdraw their bids.
e) Exchanges shall display bid details of only successful ASBA blocked applications i.e. Application with latest
status as RC 100 –Block Request Accepted by Investor/ Client, based on responses/status received from the
Sponsor Bank.
Electronic registration of Bids
(a) The Designated Intermediaries may register the Bids using the online facilities of the Stock Exchanges. The
Designated Intermediaries can also set up facilities for offline electronic registration of Bids, subject to the
condition that they may subsequently upload the offline data file into the online facilities for Book Building
on a regular basis before the closure of the Offer.
(b) On the Bid/Offer Closing Date, the Designated Intermediaries may upload the Bids till such time as may be
permitted by the Stock Exchanges and as disclosed in this Red Herring Prospectus.
(c) Only Bids that are uploaded on the Stock Exchanges Platform are considered for allocation/Allotment. The
Designated Intermediaries are given till 5:00 pm on the Bid/Offer Closing Date to modify select fields
uploaded in the Stock Exchange Platform during the Bid/Offer Period after which the Stock Exchange(s)
send the bid information to the Registrar to the Offer for further processing.
Participation by Promoter and members of their Promoter Group of the Company, the BRLMs and the
Syndicate Member(s), and their associates and affiliates
The BRLMs and the Syndicate Members shall not be allowed to purchase the Equity Shares in any manner, except
towards fulfilling their respective underwriting obligations. However, the respective associates and affiliates of
the BRLMs and the Syndicate Member may purchase Equity Shares in the Offer, either in the QIB Category or
in the Non-Institutional Category as may be applicable to such Bidders, where the allocation is on a proportionate
469basis and such subscription may be on their own account or on behalf of their clients. All categories of investors,
including respective associates or affiliates of the BRLMs and Syndicate Member, shall be treated equally for the
purpose of allocation to be made on a proportionate basis.
Except as stated below, neither the BRLMs nor any persons related to the BRLMs can apply in the Offer under
the Anchor Investor Portion:
(i) mutual funds sponsored by entities which are associates of the BRLMs;
(ii) insurance companies promoted by entities which are associates of the BRLMs;
(iii) AIFs sponsored by the entities which are associates of the BRLMs;
(iv) FPIs (other than individuals, corporate bodies and family offices) which are associates of the BRLMs;
(v) pension funds (registered with the Pension Fund Regulatory and Development Authority established under
sub-section (1) of section 3 of the Pension Fund Regulatory and Development Authority Act, 2013) sponsored
by entities which are associate of the BRLMs.
Further, an Anchor Investor shall be deemed to be an “associate of the BRLM” if:
(i) either of them controls, directly or indirectly through its subsidiary or holding company, not less than 15% of
the voting rights in the other; or
(ii) either of them, directly or indirectly, by itself or in combination with other persons, exercises control over the
other; or
(iii) there is a common director, excluding nominee director, amongst the Anchor Investor and the BRLMs.
Further, the Promoter and members of the Promoter Group shall not participate by applying for Equity Shares in
the Offer, except in accordance with applicable law. Furthermore, persons related to our Promoter or members of
the Promoter Group shall not apply in the Offer under the Anchor Investor Portion. For the purposes of the above,
a QIB who has the following rights shall be deemed to be a person related to our Promoter or members of the
Promoter Group:
(i) rights under a shareholders’ agreement or voting agreement entered into with our Promoter or members of
the Promoter Group;
(ii) veto rights; or
(iii) right to appoint any nominee director on our Board.
Bids by Mutual Funds
With respect to Bids by Mutual Funds, a certified copy of their SEBI registration certificate must be lodged with
the Bid cum Application Form. Failing this, our Company in consultation with the BRLMs reserve the right to
reject any Bid without assigning any reason thereof. Bids made by asset management companies or custodians of
Mutual Funds shall specifically state names of the concerned schemes for which such Bids are made.
In case of a Mutual Fund, a separate Bid may be made in respect of each scheme of a Mutual Fund registered with
SEBI and such Bids in respect of more than one scheme of a Mutual Fund will not be treated as multiple Bids,
provided that such Bids clearly indicate the scheme for which the Bid is submitted.
No Mutual Fund scheme shall invest more than 10% of its net asset value in equity shares or equity related
instruments of any single company provided that the limit of 10% shall not be applicable for investments in case
of index funds or sector or industry specific scheme. No Mutual Fund under all its schemes should own more than
10% of any company’s paid-up share capital carrying voting rights.
Bids by Eligible Non-Resident Indians
Eligible NRIs may obtain copies of ASBA Form from the offices of the Designated Intermediaries. Only Bids
accompanied by payment in Indian Rupees or freely convertible foreign exchange will be considered for
Allotment. Eligible NRIs applying on a repatriation basis should authorise their SCSBs or confirm or accept the
470UPI Mandate Request (in case of UPI Investors Bidding through the UPI Mechanism) to block their Non-Resident
External (“NRE”) accounts, or Foreign Currency Non-Resident (“FCNR”) accounts, and Eligible NRIs bidding
on a non-repatriation basis should authorise their SCSBs or confirm or accept the UPI Mandate Request (in case
of UPI Investors Bidding through the UPI Mechanism) to block their Non-Resident Ordinary (“NRO”) accounts
for the full Bid amount, at the time of submission of the ASBA Form.
Eligible NRIs Bidding on non-repatriation basis are advised to use the Bid cum Application Form for residents
(white in colour). Eligible NRIs Bidding on a repatriation basis are advised to use the Bid cum Application Form
meant for Non-Residents (blue in colour).
Participation of Eligible NRIs in the Offer shall be subject to the FEMA Rules.
In accordance with the FEMA rules, the total holding by any individual NRI, on a repatriation basis, shall not
exceed 5% of the total paid-up equity capital on a fully diluted basis or shall not exceed 5% of the paid-up value
of each series of debentures or preference shares or share warrants issued by an Indian company and the total
holdings of all NRIs and OCIs put together shall not exceed 10% of the total paid-up equity capital on a fully
diluted basis or shall not exceed 10% of the paid-up value of each series of debentures or preference shares or
share warrant. Provided that the aggregate ceiling of 10% may be raised to 24% if a special resolution to that
effect is passed by the general body of the Indian company.
For details of restrictions on investment by NRIs, see “Restrictions on Foreign Ownership of Indian Securities”
on page 485.
Bids by Hindu Undivided Families
Bids by Hindu Undivided Families or HUFs should be made in the individual name of the Karta. The Bidder
should specify that the Bid is being made in the name of the HUF in the Bid cum Application Form/Application
Form as follows: “Name of sole or first Bidder: XYZ Hindu Undivided Family applying through XYZ, where
XYZ is the name of the Karta”. Bids/Applications by HUFs will be considered at par with Bids/Applications from
individuals.
Bids by Foreign Portfolio Investors
In case of Bids made by FPIs, a certified copy of the certificate of registration issued under the SEBI FPI
Regulations is required to be attached to the Bid cum Application Form, failing which our Company in
consultation with the BRLMs reserve the right to reject any Bid without assigning any reason. FPIs who wish to
participate in the Offer are advised to use the Bid cum Application Form for Non-Residents (blue in colour).
In terms of the FEMA Rules and Securities and Exchange Board of India (Foreign Portfolio Investor) Regulations
2019 (“SEBI FPI Regulations”), investment in the Equity Shares by a single FPI or an investor group (which
means multiple entities registered as foreign portfolio investors and directly and indirectly having common
ownership of more than 50% or common control) shall be below 10% of our post-Offer equity share capital. In
case the total holding of an FPI or investor group increases beyond 10% of the total paid-up equity capital of our
Company, on a fully diluted basis or 10% or more of the paid-up value of any series of debentures or preference
shares or share warrants issued that may be issued by our Company, the total investment made by the FPI or
investor group will be re-classified as FDI subject to the conditions as specified by SEBI and the RBI in this
regard and our Company and the investor will be required to comply with applicable reporting requirements.
Further, the total holdings of all FPIs put together, with effect from April 1, 2020, is up to the sectoral cap
applicable to the sector in which our Company operates (i.e. 100% under the automatic route in our case). The
aggregate limit may be decreased below the sectoral cap to a threshold limit of 24% or 49% or 74% as deemed fit
by way of a resolution passed by our Board followed by a special resolution passed by the Shareholders of our
Company. In terms of the FEMA Rules, for calculating the aggregate holding of FPIs in a company, holding of
all registered FPIs shall be included.
SEBI, pursuant to the SEBI RTA Master Circular, has directed that at the time of finalisation of the Basis of
Allotment, the Registrar shall (i) use the PAN issued by the Income Tax Department of India for checking
compliance for a single FPI; and (ii) obtain validation from Depositories for the FPIs who have invested in the
Offer to ensure there is no breach of the investment limit, within the timelines for Offer procedure, as prescribed
by SEBI from time to time.
471Subject to compliance with all applicable Indian laws, rules, regulations, guidelines and approvals in terms of
Regulation 21 of the SEBI FPI Regulations, an FPI is permitted to issue, subscribe to, or otherwise deal in offshore
derivative instruments, directly or indirectly, only if it complies with the following conditions:
(i) such offshore derivative instruments are issued only by persons registered as category I FPIs;
(ii) such offshore derivative instruments are issued only to persons eligible for registration as category I FPIs;
(iii) such offshore derivative instruments are issued after compliance with the ‘know your client’ norms as
specified by SEBI; and
(iv) such other conditions as may be specified by SEBI from time to time.
An FPI is required to ensure that any transfer of an offshore derivative instrument issued by or on behalf of it, is
subject to (a) the transfer being made to persons which fulfil the criteria provided under Regulation 21(1) of the
SEBI FPI Regulations (as mentioned above from points (i) to (iv)) and (b) prior consent of the FPI is obtained for
such transfer, except in cases, where the persons to whom the offshore derivative instruments are to be transferred,
are pre-approved by the FPI.
Participation of FPIs in the Offer shall be subject to the FEMA Rules.
Further, Bids received from FPIs bearing the same PAN shall be treated as multiple Bids and are liable to be
rejected, except for Bids from FPIs that utilize the multiple investment manager structure in accordance with the
Operational Guidelines for FPIs and Designated Depository Participants which were issued in November 2019 to
facilitate implementation of SEBI FPI Regulations (such structure “MIM Structure”) provided such Bids have
been made with different beneficiary account numbers, Client IDs and DP IDs. Accordingly, it should be noted
that multiple Bids received from FPIs, who do not utilize the MIM Structure, and bear the same PAN, are liable
to be rejected. In order to ensure valid Bids, FPIs making multiple Bids using the same PAN, and with different
beneficiary account numbers, Client IDs and DP IDs, are required to provide a confirmation along with each of
their Bid cum Application Forms that the relevant FPIs making multiple Bids utilize the MIM Structure and
indicate the names of their respective investment managers in such confirmation. In the absence of such
confirmation from the relevant FPIs, such multiple Bids shall be rejected. Further, in the following cases, Bids by
FPIs shall not be treated as multiple Bids:
(i) FPIs which utilise the MIM Structure, indicating the name of their respective investment managers in such
confirmation;
(ii) offshore derivative instruments (“ODI”) which have obtained separate FPI registration for ODI and
proprietary derivative investments;
(iii) sub funds or separate class of investors with segregated portfolio who obtain separate FPI registration;
(iv) FPI registrations granted at investment strategy level/sub fund level where a collective investment scheme or
fund has multiple investment strategies/sub-funds with identifiable differences and managed by a single
investment manager;
(v) multiple branches in different jurisdictions of foreign bank registered as FPIs;
(vi) Government and Government related investors registered as category I FPIs; and
(vii) Entities registered as collective investment scheme having multiple share classes.
The Bids belonging to any of the above mentioned seven structures and having same PAN may be collated and
identified as a single Bid in the Bidding process.
Bids by SEBI registered Alternative Investment Funds, Venture Capital Funds and Foreign Venture
Capital Investors
The Securities and Exchange Board of India (Alternative Investment Funds) Regulations, 2012, as amended (the
“SEBI AIF Regulations”) prescribe, amongst others, the investment restrictions on AIFs. Post the repeal of the
Securities and Exchange Board of India (Venture Capital Funds) Regulations, 1996, the venture capital funds
which have not re-registered as an AIF under the SEBI AIF Regulations shall continue to be regulated by the
472Securities and Exchange Board of India (Venture Capital Funds) Regulations, 1996 until the existing fund or
scheme managed by the fund is wound up and such fund shall not launch any new scheme after the notification
of the SEBI AIF Regulations. The Securities and Exchange Board of India (Foreign Venture Capital Investors)
Regulations, 2000, as amended prescribe the investment restrictions on FVCIs.
The category I and II AIFs cannot invest more than 25% of their investible funds in one investee company. A
category III AIF cannot invest more than 10% of its investible funds in one investee company. A VCF registered
as a category I AIF, cannot invest more than one-third of its investible funds, in the aggregate, in certain specified
instruments, including by way of subscription to an initial public offering of a venture capital undertaking. An
FVCI can invest only up to 33.33% of its investible funds, in the aggregate, in certain specified instruments, which
includes subscription to an initial public offering of a venture capital undertaking or an investee company (as
defined under the SEBI AIF Regulations).
All non-resident investors should note that refunds (in case of Anchor Investors), dividends and other
distributions, if any, will be payable in Indian Rupees only and net of bank charges and commission.
Our Company and the BRLMs will not be responsible for loss, if any, incurred by the Bidder on account of
conversion of foreign currency.
Participation of AIFs, VCFs and FVCIs shall be subject to the FEMA Rules.
Bids by limited liability partnerships
In case of Bids made by limited liability partnerships registered under the Limited Liability Partnership Act, 2008,
a certified copy of certificate of registration issued under the Limited Liability Partnership Act, 2008, must be
attached to the Bid cum Application Form. Failing this, our Company in consultation with the BRLMs reserve the
right to reject any Bid without assigning any reason thereof.
All non-resident investors should note that refunds (in case of Anchor Investors), dividends and other
distributions, if any, will be payable in Indian Rupees only and net of bank charges and commission.
Our Company, the Selling Shareholders or the BRLMs will not be responsible for loss, if any, incurred by the
Bidder on account of conversion of foreign currency.
Bids by banking companies
In case of Bids made by banking companies registered with RBI, certified copies of: (i) the certificate of
registration issued by RBI, and (ii) the approval of such banking company’s investment committee are required
to be attached to the Bid cum Application Form, failing which our Company in consultation with the BRLMs
reserve the right to reject any Bid without assigning any reason therefor, subject to applicable law.
The investment limit for banking companies in non-financial services companies as per the Banking Regulation
Act, 1949, as amended (the “Banking Regulation Act”), and Master Direction – Reserve Bank of India (Financial
Services provided by Banks) Directions, 2016, as amended, is 10% of the paid-up share capital of the investee
company or 10% of the bank’s own paid-up share capital and reserves, whichever is lower. Further, the aggregate
equity investments in subsidiaries and other entities engaged in financial and non-financial services, including
overseas investments, cannot exceed 20% of the bank’s paid-up share capital and reserves. However, a banking
company may hold up to 30% of the paid-up share capital of the investee company with the prior approval of the
RBI, provided that the investee company is engaged in non-financial activities in which banking companies are
permitted to engage under the Banking Regulation Act or the additional acquisition is through restructuring of
debt, or to protect the bank’s interest on loans/investments made to a company.
Bids by Self Certified Syndicate Banks
SCSBs participating in the Offer are required to comply with the terms of the circular (CIR/CFD/DIL/12/2012)
dated September 13, 2012 and circular (CIR/CFD/DIL/1/2013) dated January 2, 2013 issued by the SEBI. Such
SCSBs are required to ensure that for making applications on their own account using ASBA, they should have a
separate account in their own name with any other SEBI registered SCSBs. Further, such account shall be used
solely for the purpose of making application in public issues and clear demarcated funds should be available in
such account for such Bids.
473Bids by insurance companies
In case of Bids made by insurance companies registered with the IRDAI, a certified copy of certificate of
registration issued by IRDAI must be attached to the Bid cum Application Form. Failing this, the Company in
consultation with the BRLMs reserve the right to reject any Bid without assigning any reason thereof.
The exposure norms for insurers, prescribed under the Insurance Regulatory and Development Authority of India
(Investment) Regulations, 2016, as amended, are broadly set forth below:
(a) equity shares of a company: the lower of 10%* of the outstanding equity shares (face value) or 10% of the
respective fund in case of life insurer or 10% of investment assets in case of general insurer or reinsurer or
health insurer;
(b) the entire group of the investee company: not more than 15% of the respective fund in case of a life insurer
or 15% of investment assets in case of a general insurer or reinsurer or health insurer or 15% of the investment
assets in all companies belonging to the group, whichever is lower; and
(c) the industry sector in which the investee company operates: not more than 15% of the fund of a life insurer
or a general insurer or a reinsurer or health insurer or 15% of the investment asset, whichever is lower.
The maximum exposure limit, in the case of an investment in equity shares, cannot exceed the lower of an amount
of 10% of the investment assets of a life insurer or general insurer and the amount calculated under (a), (b) and
(c) above, as the case may be.
* The above limit of 10% shall stand substituted as 15% of outstanding equity shares (face value) for insurance companies
with investment assets of ₹ 2,500,000 or more and 12% of outstanding equity shares (face value) for insurers with
investment assets of ₹ 500,000 or more but less than ₹ 2,500,000.
Insurance companies participating in the Offer shall comply with all applicable regulations, guidelines and
circulars issued by IRDAI from time to time.
Bids by Systemically Important Non-Banking Financial Companies
In case of Bids made by NBFC-SI, a certified copy of the certificate of registration issued by the RBI, a certified
copy of its last audited financial statements on a standalone basis and a net worth certificate from its statutory
auditor(s), must be attached to the Bid cum Application Form. Failing this, our Company in consultation with the
BRLMs reserve the right to reject any Bid, without assigning any reason thereof. NBFC-SI participating in the
Offer shall comply with all applicable regulations, guidelines and circulars issued by RBI from time to time.
The investment limit for NBFC-SI shall be as prescribed by RBI from time to time.
Bids under Power of Attorney
In case of Bids made pursuant to a power of attorney by limited companies, corporate bodies, registered societies,
Eligible FPIs, AIFs, Mutual Funds, insurance companies, NBFC-SI, insurance funds set up by the army, navy or
air force of India, insurance funds set up by the Department of Posts, India or the National Investment Fund and
provident funds with a minimum corpus of ₹ 250 million (subject to applicable laws) and pension funds with a
minimum corpus of ₹ 250 million, a certified copy of the power of attorney or the relevant resolution or authority,
as the case may be, along with a certified copy of the memorandum of association and articles of association
and/or bye laws must be lodged along with the Bid cum Application Form. Failing this, our Company in
consultation with the BRLMs reserve the right to accept or reject any Bid in whole or in part, in either case,
without assigning any reason thereof.
Our Company in consultation with the BRLMs, in their absolute discretion, reserve the right to relax the above
condition of simultaneous lodging of the power of attorney along with the Bid cum Application Form, subject to
such terms and conditions that our Company in consultation with the BRLMs, may deem fit.
Bids by Anchor Investors
In accordance with the SEBI ICDR Regulations, in addition to details and conditions mentioned in this section
the key terms for participation by Anchor Investors are provided below:
474(a) Anchor Investor Application Forms will be made available for the Anchor Investor Portion at the offices of
the BRLMs;
(b) The Bid must be for a minimum of such number of Equity Shares so that the Bid Amount exceeds ₹ 100
million. A Bid cannot be submitted for over 60% of the QIB Category. In case of a Mutual Fund, separate
bids by individual schemes of a Mutual Fund will be aggregated to determine the minimum application size
of ₹ 100 million;
(c) One-third of the Anchor Investor Portion will be reserved for allocation to domestic Mutual Funds;
(d) Bidding for Anchor Investors will open one Working Day before the Bid/Offer Opening Date, and will be
completed on the same day;
(e) Our Company may finalise allocation to the Anchor Investors and the basis of such allocation will be on a
discretionary basis by the Company in consultation with the BRLMs, provided that the minimum number of
Allottees in the Anchor Investor Portion will not be less than:
(i) maximum of two Anchor Investors, where allocation under the Anchor Investor Portion is up to ₹ 100
million;
(ii) minimum of two and maximum of 15 Anchor Investors, where the allocation under the Anchor Investor
Portion is more than ₹ 100 million but up to ₹ 2,500 million, subject to a minimum Allotment of ₹ 50
million per Anchor Investor; and
(iii) in case of allocation above ₹ 2,500 million under the Anchor Investor Portion, a minimum of five such
investors and a maximum of 15 Anchor Investors for allocation up to ₹ 2,500 million, and an additional
10 Anchor Investors for every additional ₹ 2,500 million, subject to minimum Allotment of ₹ 50 million
per Anchor Investor;
(f) Allocation to Anchor Investors will be completed on the Anchor Investor Bidding Date.
(g) Anchor Investors cannot withdraw or lower the size of their Bids at any stage after submission of the Bid;
(h) If the Offer Price is greater than the Anchor Investor Allocation Price, the additional amount being the
difference between the Offer Price and the Anchor Investor Offer Price will be payable by the Anchor
Investors on the Anchor Investor Pay-in Date specified in the CAN. If the Offer Price is lower than the Anchor
Investor Offer Price, Allotment to successful Anchor Investors will be at the higher price;
(i) 50% of the Equity Shares Allotted to the Anchor Investors in the Anchor Investor Portion shall be locked in
for a period of 90 days from the date of Allotment and the remaining 50% of the Equity Shares Allotted to
Anchor Investors in the Anchor Investor Portion shall be locked in for a period of 30 days from the date of
Allotment;
(j) The BRLMs and any person related to the BRLMs (except for Mutual Funds sponsored by entities which are
associates of the BRLMs or insurance companies promoted by entities which are associates of the BRLMs
or AIFs sponsored by entities which are associate of the BRLMs or an FPI (other than individuals, corporate
bodies and family offices) sponsored by the entities which are associate of the BRLMs) shall not apply in the
Offer under the Anchor Investor Portion. Further, no person related to the Promoter or the Promoter Group
shall apply in the Offer under the Anchor Investor Portion. For details, see “Participation by Promoter and
members of their Promoter Group of the Company, the BRLMs and the Syndicate Member(s), and their
associates and affiliates” on page 469; and
(k) Bids made by QIBs under both the Anchor Investor Portion and the QIB Portion will not be considered
multiple Bids.
Bids by provident funds/pension funds
In case of Bids made by provident funds/pension funds, subject to applicable laws, with minimum corpus of ₹
250 million, a certified copy of certificate from a chartered accountant certifying the corpus of the provident
fund/pension fund must be attached to the Bid cum Application Form. Failing this, our Company in consultation
with the BRLMs reserve the right to reject any Bid, without assigning any reason therefor.
475The above information is given for the benefit of the Bidders. Our Company and the BRLMs are not liable
for any amendments or modification or changes in applicable laws or regulations, which may occur after
the date of this Red Herring Prospectus. Bidders are advised to make their independent investigations and
ensure that any single Bid from them does not exceed the applicable investment limits or maximum number
of the Equity Shares that can be held by them under applicable laws or regulations and as specified in this
Red Herring Prospectus.
In accordance with RBI regulations, OCBs cannot participate in the Offer.
General Instructions
Please note that QIBs and Non-Institutional Investors are not permitted to withdraw their Bid(s) or lower the size
of their Bid(s) (in terms of quantity of Equity Shares or the Bid Amount) at any stage. Retail Individual Investors
can revise their Bid(s) during the Bid/Offer Period and withdraw their Bid(s) until Bid/Offer Closing Date. Anchor
Investors are not allowed to withdraw or lower the size of their Bids after the Anchor Investor Bidding Date.
Do’s:
1. Check if you are eligible to apply as per the terms of this Red Herring Prospectus and under applicable law,
rules, regulations, guidelines and approvals;
2. All Bidders (other than Anchor Investors) should submit their Bids through the ASBA process only;
3. Ensure that you have Bid within the Price Band;
4. Ensure that you have mentioned the correct ASBA Account number (for all Bidders other than UPI Investors
Bidding using the UPI Mechanism) in the Bid cum Application Form (with a maximum length of 45
characters) and such ASBA account belongs to you and no one else. Further, Retail Individual Investors using
the UPI Mechanism must also mention their UPI ID and shall use only his/her own bank account which is
linked to his/her UPI ID;
5. UPI Investors Bidding using the UPI Mechanism shall ensure that the bank, with which they have their bank
account, where the funds equivalent to the application amount are available for blocking is UPI 2.0 certified
by NPCI before submitting the ASBA Form to any of the Designated Intermediaries;
6. UPI Investors Bidding using the UPI Mechanism through the SCSBs and mobile applications shall ensure
that the name of the bank appears in the list of SCSBs which are live on UPI, as displayed on the SEBI
website. Retail Individual Investors shall ensure that the name of the app and the UPI handle which is used
for making the application appears on the list displayed on the SEBI website. An application made using
incorrect UPI handle or using a bank account of an SCSB or bank which is not mentioned on the SEBI website
is liable to be rejected;
7. Read all the instructions carefully and complete the Bid cum Application Form in the prescribed form;
8. Ensure that the details about the PAN, DP ID, Client ID and UPI ID (where applicable) are correct and the
Bidders depository account is active, as Allotment of the Equity Shares will be in dematerialized form only;
9. Ensure that your Bid cum Application Form bearing the stamp of a Designated Intermediary is submitted to
the Designated Intermediary at the Bidding Centre within the prescribed time. Retail Individual Investors
using UPI Mechanism, may submit their ASBA Forms with Syndicate Members, Registered Brokers, RTAs
or CDPs and should ensure that the ASBA Form contains the stamp of such Designated Intermediary;
10. In case of joint Bids, ensure that first Bidder is the ASBA Account holder (or the UPI-linked bank account
holder, as the case may be) and the signature of the first Bidder is included in the Bid cum Application Form;
11. If the first Bidder is not the ASBA Account holder (or the UPI-linked bank account holder, as the case may
be), ensure that the Bid cum Application Form is signed by the ASBA Account holder (or the UPI-linked
bank account holder, as the case may be). Bidders (except UPI Investors Bidding using the UPI Mechanism)
should ensure that they have an account with an SCSB and have mentioned the correct bank account number
of that SCSB in the Bid cum Application Form. UPI Investors Bidding using the UPI Mechanism should
ensure that they have mentioned the correct UPI-linked bank account number and their correct UPI ID in the
Bid cum Application Form;
47612. All Bidders (other than Anchor Investors) should submit their Bids through the ASBA process only;
13. Ensure that the name(s) given in the Bid cum Application Form is/are exactly the same as the name(s) in
which the beneficiary account is held with the Depository Participant. In case of joint Bids, the Bid cum
Application Form should contain only the name of the First Bidder whose name should also appear as the
first holder of the beneficiary account held in joint names;
14. Ensure that you request for and receive a stamped acknowledgement in the form of a counterfoil or by
specifying the application number for all your Bid options as proof of registration of the Bid cum Application
Form from the concerned Designated Intermediary;
15. Ensure that you have funds equal to the Bid Amount in the ASBA Account maintained with the SCSB before
submitting the ASBA Form to any of the Designated Intermediaries;
16. Submit revised Bids to the same Designated Intermediary, through whom the original Bid was placed and
obtain a revised acknowledgment;
17. Except for Bids (i) on behalf of the Central or State Governments and the officials appointed by the courts,
who, in terms of circular (MRD/DoP/Cir-20/2008) dated June 30, 2008 issued by the SEBI, may be exempt
from specifying their PAN for transacting in the securities market, (ii) Bids by persons resident in the state
of Sikkim, who, in terms of circular (MRD/DoP/Cir-09/06) dated July 20, 2006, may be exempted from
specifying their PAN for transacting in the securities market, and (iii) any other category of Bidders, including
without limitation, multilateral/bilateral institutions, which may be exempted from specifying their PAN for
transacting in the securities market, all Bidders should mention their PAN allotted under the IT Act. The
exemption for the Central or the State Government and officials appointed by the courts and for investors
residing in the State of Sikkim is subject to (a) the Demographic Details received from the respective
depositories confirming the exemption granted to the beneficiary owner by a suitable description in the PAN
field and the beneficiary account remaining in “active status”; and (b) in the case of residents of Sikkim, the
address as per the Demographic Details evidencing the same. All other applications in which PAN is not
mentioned will be rejected;
18. Ensure that the Demographic Details are updated, true and correct in all respects;
19. Ensure that thumb impressions and signatures other than in the languages specified in the Eighth Schedule to
the Constitution of India are attested by a Magistrate or a Notary Public or a Special Executive Magistrate
under official seal;
20. Ensure that the category and the investor status is indicated in the Bid cum Application Form to ensure proper
upload of your Bid in the electronic Bidding system of the Stock Exchanges;
21. Ensure that in case of Bids under power of attorney or by limited companies, corporates, trusts, etc., relevant
documents, including a copy of the power of attorney, are submitted;
22. Ensure that Bids submitted by any person outside India should be in compliance with applicable foreign and
Indian laws;
23. Bidders (except UPI Investors Bidding using the UPI Mechanism) should instruct their respective banks to
release the funds blocked in the ASBA Account under the ASBA process. UPI Investors Bidding using the
UPI Mechanism, should ensure that they approve the UPI Mandate Request generated by the Sponsor Banks
to authorise blocking of funds equivalent to Bid Amount and subsequent debit of funds in case of Allotment,
in a timely manner;
24. Note that in case the DP ID, Client ID and the PAN mentioned in their Bid cum Application Form and entered
into the online IPO system of the Stock Exchanges by the relevant Designated Intermediary, as the case may
be, do not match with the DP ID, Client ID and PAN available in the Depository database, then such Bids are
liable to be rejected. However, Bids received from FPIs bearing the same PAN shall not be treated as multiple
Bids in the event such FPIs utilize the MIM Structure and such Bids such Bids have been made with different
beneficiary account numbers, Client IDs and DP IDs;
25. Ensure that while Bidding through a Designated Intermediary, the Bid cum Application Form (other than for
Anchor Investors and UPI Investors) is submitted to a Designated Intermediary in a Bidding Centre and that
the SCSB where the ASBA Account, as specified in the ASBA Form, is maintained has named at least one
477branch at that location for the Designated Intermediary to deposit ASBA Forms (a list of such branches is
available on the website of SEBI at www.sebi.gov.in);
26. Ensure that you have correctly signed the authorization/undertaking box in the Bid cum Application Form,
or have otherwise provided an authorization to the SCSB via the electronic mode, for blocking funds in the
ASBA Account equivalent to the Bid Amount mentioned in the Bid cum Application Form at the time of
submission of the Bid;
27. Ensure that you have accepted the UPI Mandate Request received from the Sponsor Bank(s) prior to 5:00
p.m. of the Bid/Offer Closing Date
28. UPI Investors Bidding using the UPI Mechanism shall ensure that details of the Bid are reviewed and verified
by opening the attachment in the UPI Mandate Request and then proceed to authorise the UPI Mandate
Request using his/her UPI PIN. Upon the authorization of the mandate using his/her UPI PIN, the UPI
Investor may be deemed to have verified the attachment containing the application details of the UPI Investor
Bidding using the UPI Mechanism in the UPI Mandate Request and have agreed to block the entire Bid
Amount and authorized the Sponsor Banks to issue a request to block the Bid Amount mentioned in the
ASBA Form in his/her ASBA Account;
29. UPI Investors Bidding using the UPI Mechanism should mention valid UPI ID of only the Bidder (in case of
single account) and of the first Bidder (in case of joint account) in the ASBA Form and bidders not using the
UPI Mechanism, should submit their Bid cum Application Form directly with SCSBs and not with any other
Designated Intermediary;
30. UPI Investors Bidding using the UPI Mechanism, who have revised their Bids subsequent to making the
initial Bid, should also approve the revised UPI Mandate Request generated by the Sponsor Banks to authorise
blocking of funds equivalent to the revised Bid Amount in their account and subsequent debit of funds in case
of allotment in a timely manner;
31. Bids by Eligible NRIs, HUFs and FPIs other than individuals, corporate bodies and family offices, for a Bid
Amount of less than ₹ 200,000 would be considered under the Retail Category for the purposes of allocation
and Bids for a Bid Amount exceeding ₹ 200,000 would be considered under the Non-Institutional Category
for allocation in the Offer;
32. Ensure that Bids above ₹ 500,000 submitted by ASBA Bidders are uploaded only by the SCSBs;
33. Ensure that Anchor Investors submit their Bid cum Application Forms only to the BRLMs;
34. Ensure that the Bid cum Application Forms are delivered by the Bidders within the time prescribed as per the
Bid cum Application Form and this Red Herring Prospectus. Application made using incorrect UPI handle
or using a bank account of an SCSB or SCSBs which is not mentioned on the website of the SEBI, is liable
to be rejected; and
35. In accordance with SEBI press release PR No. 27/ 2021 dated September 3, 2021, ensure that your PAN is
linked with AADHAAR and you are in compliance with CBDT notification dated February 13, 2020 and
press release dated June 25, 2021, September 17, 2021 and March 28, 2023.
The Bid cum Application Form is liable to be rejected if the above instructions, as applicable, are not complied
with. Application made using incorrect UPI handle or using a bank account of an SCSB or SCSBs which is not
mentioned on the list available on the website of SEBI and updated from time to time and at such other websites
as may be prescribed by SEBI from time to time is liable to be rejected.
Don’ts:
1. Do not Bid for lower than the minimum Bid size;
2. Do not Bid/revise Bid Amount to less than the Floor Price or higher than the Cap Price;
3. Do not Bid on another Bid cum Application Form, as the case may be after you have submitted a Bid to a
Designated Intermediary;
4784. Do not instruct your respective banks to release the funds blocked in the ASBA Account under the ASBA
process;
5. Do not pay the Bid Amount in cash, by money order, cheques or demand drafts or by postal order or by stock
invest;
6. Do not send Bid cum Application Forms by post; instead submit the same to the Designated Intermediary
only;
7. Anchor Investors should not Bid through the ASBA process;
8. If you are a UPI Investor and are using the UPI Mechanism, do not submit more than one Form from each
UPI ID;
9. Do not submit the Bid cum Application Forms to any non-SCSB bank or to our Company or at a location
other than the Bidding Centers;
10. Do not Bid on a physical Bid cum Application Form that does not have the stamp of the relevant Designated
Intermediary;
11. Do not Bid at Cut-off Price (for Bids by QIBs and Non-Institutional Investors);
12. Do not fill up the Bid cum Application Form such that the Equity Shares Bid for exceeds the Offer size and/or
investment limit or maximum number of the Equity Shares that can be held under the applicable laws or
regulations or maximum amount permissible under the applicable regulations or under the terms of this Red
Herring Prospectus;
13. Do not submit your Bid after 3.00 pm on the Bid/Offer Closing Date;
14. If you are a QIB, do not submit your Bid after 3.00 p.m. on the QIB Bid/Offer Closing Date (for online
applications) and after 12:00 p.m. on the Bid/ Offer Closing Date (for physical applications);
15. Do not Bid for Equity Shares in excess in excess of what is specified for each category;
16. Do not Bid for a Bid Amount exceeding ₹ 200,000 for Bids by Retail Individual Investors;
17. Do not submit the General Index Register number instead of the PAN;
18. Do not submit incorrect details of the DP ID, Client ID, PAN and UPI ID (where applicable) or provide
details for a beneficiary account which is suspended or for which details cannot be verified by the Registrar
to the Offer;
19. Do not submit the Bid without ensuring that funds equivalent to the entire Bid Amount are available for
blocking in the relevant ASBA Account or in the case of UPI Investors Bidding using the UPI Mechanism,
in the UPI-linked bank account where funds for making the Bid are available;
20. Do not withdraw your Bid or lower the size of your Bid (in terms of quantity of the Equity Shares or the Bid
Amount) at any stage, if you are a QIB or a Non-Institutional Investor;
21. Do not submit Bids on plain paper or on incomplete or illegible Bid cum Application Forms or on Bid cum
Application Forms in a colour prescribed for another category of Bidder;
22. Do not link the UPI ID with a bank account maintained with a bank that is not UPI 2.0 certified by the NPCI
in case of Bids submitted by UPI Investors using the UPI Mechanism;
23. In case of ASBA Bidders (other than 3 in 1 Bids) Syndicate Members shall ensure that they do not upload
any bids above ₹500,000;
24. Do not submit a Bid in case you are not eligible to acquire Equity Shares under applicable law or your relevant
constitutional documents or otherwise;
25. Do not Bid if you are not competent to contract under the Indian Contract Act, 1872 (other than minors having
valid depository accounts as per Demographic Details provided by the depository);
47926. Do not submit more than one Bid cum Application Form per ASBA Account;
27. Do not submit a Bid using UPI ID, if you are not a UPI Investor;
28. Do not submit an ASBA Form with third party linked UPI ID or using a third party bank account (in case of
Bids submitted by UPI Investor using the UPI Mechanism); and
29. Do not submit ASBA Forms to a Designated Intermediary at a Bidding Centre unless the SCSB where the
ASBA Account is maintained, as specified in the ASBA Form, has named at least one branch in the relevant
Bidding Centre, for the Designated Intermediary to deposit ASBA Forms (a list of such branches is available
on the website of SEBI at www.sebi.gov.in).
The Bid cum Application Form is liable to be rejected if the above instructions, as applicable, are not complied
with. Application made using incorrect UPI handle or using a bank account of an SCSB or SCSBs which is not
mentioned in list available on the website of SEBI at
www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=43 and updated from time to
time and at such other websites as may be prescribed by SEBI from time to time is liable to be rejected.
Further, in case of any pre-Offer or post Offer related issues regarding share certificates/demat credit/refund
orders/unblocking etc., investors shall reach out to the Company Secretary and Compliance Officer. For details
of our Company Secretary and Compliance Officer, see “General Information” on page 108.
Further, helpline details of the Book Running Lead Managers pursuant to the in accordance with the SEBI ICDR
Master Circular issued by the SEBI are set forth in the table below:
S. No. Name of the Book Running Lead Helpline (email) Telephone
Manager
1. Axis Capital Limited bluestone.ipo@axiscap.in +91 22 4325 2183
2. IIFL Capital Services Limited (formerly bluestone.ipo@iiflcap.com +91 22 4646 4728
known as IIFL Securities Limited)
3. Kotak Mahindra Capital Company Limited bluestone.ipo@kotak.com +91 22 4336 0000
Grounds for Technical Rejections
In addition to the grounds for rejection of Bids on technical grounds as provided in the General Information
Document, Bidders are requested to note that Bids may be rejected on the following additional technical grounds:
1. Bid submitted without instruction to the SCSB to block the entire Bid Amount;
2. Bids which do not contain details of the Bid Amount and the bank account or UPI ID (for UPI Bidders using
the UPI Mechanism) details in the ASBA Form;
3. Bids submitted on a plain paper;
4. Bids submitted by UPI Bidders using the UPI Mechanism through an SCSB and/or using a Mobile App or
UPI handle, not listed on the website of SEBI;
5. Bids under the UPI Mechanism submitted by UPI Bidders using third party bank accounts or using a third
party linked bank account UPI ID, subject to availability of information from the Sponsor Banks;
6. ASBA Form submitted to a Designated Intermediary does not bear the stamp of the Designated Intermediary;
7. Bids submitted without the signature of the First Bidder or sole Bidder;
8. The ASBA Form not being signed by the account holders, if the account holder is different from the Bidder;
9. Bids by persons for whom PAN details have not been verified and whose beneficiary accounts are “suspended
for credit” in terms of SEBI circular (reference number: CIR/MRD/DP/ 22 /2010) dated July 29, 2010;
10. Bids by Retail Individual Bidders with Bid Amount for a value of more than ₹0.20 million;
11. GIR number furnished instead of PAN;
48012. Bids by persons who are not eligible to acquire Equity Shares in terms of all applicable laws, rules,
regulations, guidelines and approvals;
13. Bids accompanied by cheque(s), demand draft(s), stock invest, money order, postal order or cash; and
14. Bids by QIBs uploaded after 4.00 pm on the QIB Bid/ Offer Closing Date and by Non-Institutional Bidders
uploaded after 4.00 p.m. on the Bid/ Offer Closing Date, and Bids by RIBs and Eligible Employees uploaded
after 5.00 p.m. on the Bid/ Offer Closing Date, unless extended by the Stock Exchanges.
Further, Bidders shall be entitled to compensation in the manner specified in the SEBI RTA Master Circular read
with SEBI ICDR Master Circular in case of delays in resolving investor grievances in relation to
blocking/unblocking of funds.
The Bid cum Application Form is liable to be rejected if the above instructions, as applicable, are not
complied with.
Further, in case of any pre-Offer or post-Offer related issues regarding share certificates/demat credit/refund
orders/unblocking, etc., investors shall reach out to the Company Secretary and Compliance Officer. See “General
Information – Company Secretary and Compliance Officer” on page 109.
Names of entities responsible for finalising the basis of allotment in a fair and proper manner
The authorised employees of the Designated Stock Exchange, along with the BRLMs and the Registrar, shall
ensure that the basis of allotment is finalised in a fair and proper manner in accordance with the procedure
specified in SEBI ICDR Regulations.
Method of allotment as may be prescribed by SEBI from time to time
Our Company will not make any Allotment in excess of the Equity Shares offered through the Offer through the
Offer document except in case of oversubscription for the purpose of rounding off to make Allotment, in
consultation with the Designated Stock Exchange. Further, upon oversubscription, an Allotment of not more than
1% of the Offer to public may be made for the purpose of making Allotment in minimum lots.
The Allotment of Equity Shares to Bidders other than to the Retail Individual Investors, Non-Institutional
Investors and Anchor Investors shall be on a proportionate basis within the respective investor categories and the
number of securities Allotted shall be rounded off to the nearest integer, subject to minimum Allotment being
equal to the minimum Bid size as determined and disclosed.
The Allotment of Equity Shares to each Retail Individual Investors and Non-Institutional Investors shall not be
less than the minimum Bid Lot, subject to the availability of shares in Retail Category and Non-Institutional
Category, and the remaining available shares, if any, shall be allotted on a proportionate basis. The Allotment of
Equity Shares to Anchor Investors shall be on a discretionary basis. Not less than 15% of the Offer shall be
available for allocation to Non-Institutional Bidders. The Equity Shares available for allocation to Non-
Institutional Bidders under the Non-Institutional Portion, shall be subject to the following: (i) one-third of the
portion available to Non-Institutional Bidders shall be reserved for applicants with an application size of more
than ₹ 0.20 million and up to ₹ 1.00 million, and (ii) two-third of the portion available to Non-Institutional Bidders
shall be reserved for applicants with an application size of more than ₹ 1.00 million, provided that the unsubscribed
portion in either of the aforementioned sub-categories may be allocated to applicants in the other sub-category of
Non-Institutional Bidders.
The allotment to each Non-Institutional Bidder shall not be less than the Minimum NIB Application Size, subject
to the availability of Equity Shares in the Non-Institutional Portion, and the remaining Equity Shares.
Payment into Escrow Account for Anchor Investors
Our Company in consultation with the BRLMs in their absolute discretion, will decide the list of Anchor Investors
to whom the CAN will be sent, pursuant to which the details of the Equity Shares allocated to them in their
respective names will be notified to such Anchor Investors. Anchor Investors are not permitted to Bid through the
ASBA process. Instead, Anchor Investors should transfer the Bid Amount (through direct credit, RTGS or NEFT).
The payment instruments for payment into the Escrow Accounts should be drawn in favour of:
481(i) in case of resident Anchor Investors: “BlueStone Jewellery and Lifestyle Limited - Escrow - Anchor Investor
- R”; and
(ii) in case of non-resident Anchor Investors: “BlueStone Jewellery and Lifestyle Limited - Escrow - Anchor
Investor - NR”.
Anchor Investors should note that the escrow mechanism is not prescribed by SEBI and has been established as
an arrangement between our Company, the Syndicate, the Bankers to the Offer and the Registrar to the Offer to
facilitate collections of Bid Amounts from Anchor Investors.
Pre-Offer Advertisement
Subject to Section 30 of the Companies Act, our Company shall, after filing this Red Herring Prospectus with the
RoC, publish a pre-Offer advertisement, in the form prescribed under the SEBI ICDR Regulations, in all editions
of Financial Express (a widely circulated English national newspaper), all editions of Jansatta (a widely circulated
Hindi national newspaper) and Bengaluru editions of Vishwavani (a widely circulated Kannada newspaper),
Kannada being the regional language of Karnataka, where our Registered Office is located. In the pre-Offer
advertisement, we shall state the Bid/ Offer Opening Date and the Bid/ Offer Closing Date. This advertisement,
subject to the provisions of Section 30 of the Companies Act, shall be in the format prescribed in Part A of
Schedule X of the SEBI ICDR Regulations.
Allotment advertisement
Our Company, the Book Running Lead Managers and the Registrar shall publish an allotment advertisement
before commencement of trading, disclosing the date of commencement of trading in all editions of Financial
Express (a widely circulated English national newspaper), all editions of Jansatta (a widelycirculated Hindi
national newspaper) and Bengaluru editions of Vishwavani (a widely circulated Kannada newspaper), Kannada
being the regional language of Karnataka, where our Registered Office is located.
The information set out above is given for the benefit of the Bidders/applicants. Our Company, the Selling
Shareholders, severally and not jointly and the Book Running Lead Managers are not liable for any amendments
or modification or changes in applicable laws or regulations, which may occur after the date of this Red Herring
Prospectus. Bidders/applicants are advised to make their independent investigations and ensure that the number
of Equity Shares Bid for do not exceed the prescribed limits under applicable laws or regulations.
Signing of the Underwriting Agreement and Filing with the RoC
(a) Our Company, the Selling Shareholders and the Underwriters intend to enter into an Underwriting Agreement
after the finalisation of the Offer Price, but prior to filing of this Red Herring Prospectus or Prospectus, in
accordance with the nature of undertaking which is determined in accordance with Regulation 40 (3) of SEBI
ICDR Regulations.
(b) If our Company, in consultation with the Book Running Lead Managers, desires to have the Offer
underwritten on account of rejection of bids, then an underwriting agreement shall be signed after the filing
of this Red Herring Prospectus with the RoC in accordance with the applicable law and an updated Red
Herring Prospectus will be filed with the RoC in accordance with applicable law which would then be termed
as the Prospectus. However, if our Company, in consultation with the Book Running Lead Managers, desires
to have the Offer underwritten to cover any under-subscription in the Offer, then the Underwriting Agreement
shall be signed before the filing of this Red Herring Prospectus with the RoC.
Impersonation
Attention of the Bidders is specifically drawn to the provisions of sub-section (1) of Section 38 of the Companies
Act, which is reproduced below:
“Any person who:
(a) makes or abets making of an application in a fictitious name to a company for acquiring, or subscribing
for, its securities; or
(b) makes or abets making of multiple applications to a company in different names or in different
combinations of his name or surname for acquiring or subscribing for its securities; or
482(c) otherwise induces directly or indirectly a company to allot, or register any transfer of, securities to him, or
to any other person in a fictitious name,
shall be liable for action under Section 447.”
The liability prescribed under Section 447 of the Companies Act, for fraud involving an amount of at least ₹ 1
million or 1% of the turnover of our Company, whichever is lower, includes imprisonment for a term which shall
not be less than six months extending up to 10 years and fine of an amount not less than the amount involved in
the fraud, extending up to three times such amount (provided that where the fraud involves public interest, such
term shall not be less than three years.) Further, where the fraud involves an amount less than ₹ 1 million or one
per cent of the turnover of the company, whichever is lower, and does not involve public interest, any person
guilty of such fraud shall be punishable with imprisonment for a term which may extend to five years or with fine
which may extend to ₹ 5 million or with both.
Undertakings by our Company
Our Company undertakes the following:
• adequate arrangements shall be made to collect all Bid cum Application Forms submitted by Bidders
(including Anchor Investor Application Form from Anchor Investors);
• the complaints received in respect of the Offer shall be attended to by our Company expeditiously and
satisfactorily;
• that the Allotment Advice/refund confirmation to Eligible NRIs shall be dispatched within specified time
• all steps for completion of the necessary formalities for listing and commencement of trading at all the
Stock Exchanges where the Equity Shares are proposed to be listed shall be taken within three Working
Days from the Bid/Offer Closing Date or such other time as prescribed by SEBI under applicable law;
• if Allotment is not made within the prescribed time period under applicable law, the entire subscription
amount received will be refunded/unblocked within the time prescribed under applicable law. If there is
delay beyond the prescribed time, our Company shall pay interest prescribed under the Companies Act,
2013, the SEBI ICDR Regulations and applicable law for the delayed period;
• the funds required for making refunds/unblocking (to the extent applicable) to unsuccessful Bidders as
per the mode(s) disclosed shall be made available to the Registrar to the Offer by our Company;
• where refunds (to the extent applicable) are made through electronic transfer of funds, a suitable
communication shall be sent to the applicant within the time prescribed under applicable law, giving
details of the bank where refunds shall be credited along with amount and expected date of electronic
credit of refund;
• any allotment of Equity Shares to employees of our Company pursuant to exercise of options granted
under the ESOP 2014 and conversion of Preference Shares into Equity Shares prior to the filing of this
Red Herring Prospectus with the RoC, no further issue of the Equity Shares shall be made from the date
of observations issued by the SEBI on this Red Herring Prospectus until the Equity Shares offered
through this Red Herring Prospectus are listed or until the Bid monies are unblocked in ASBA
Account/refunded on account of non-listing, under-subscription, etc.;
• our Company, in consultation with the BRLMs, reserves the right not to proceed with the Offer, in whole
or in part thereof, after the Bid/ Offer Opening Date but before the Allotment. In such an event, our
Company would issue a public notice in the newspapers in which the pre-Offer advertisements were
published, within two days of the Bid/ Offer Closing Date or such other time as may be prescribed by
SEBI, providing reasons for not proceeding with the Offer and inform the Stock Exchanges promptly on
which the Equity Shares are proposed to be listed;
• if our Company and Selling Shareholders, in consultation with the BRLMs, withdraws the Offer after
the Bid/ Offer Closing Date and thereafter determines that it will proceed with an issue of the Equity
Shares, our Company shall file a fresh Red Herring Prospectus with SEBI; and
483• that our Company shall not have recourse to the Net Proceeds until the final approval for listing and
trading of the Equity Shares from all the Stock Exchanges where listing is sought has been received.
Undertakings by the Selling Shareholders
Each of the Selling Shareholder, severally and not jointly, specifically undertake and/or confirm in respect of itself
as a selling shareholder and its respective portion of the Offered Shares, that:
• its respective portion of the Offered Shares being sold by it pursuant to the Offer shall be held by it in
accordance with Regulation 8A of the SEBI ICDR Regulations, is fully paid-up and is in dematerialised
form;
• it is the legal and beneficial owner of its respective portion of the Offered Shares, and that the Offered
Shares shall be transferred in the Offer, free and clear of any encumbrances; and
• it shall not offer any incentive, whether direct or indirect, in any manner, whether in cash or kind or
services or otherwise to the Bidder for making a Bid in the Offer, except for fees and commission for
services rendered in relation to the Offer.
Utilisation of Offer Proceeds
Our Board of Directors certifies and declares that:
• all monies received out of the Fresh Issue shall be credited/transferred to a separate bank account other than
the bank account referred to in sub-section (3) of Section 40 of the Companies Act, 2013;
• details of all monies utilised out of the Offer shall be disclosed, and continue to be disclosed till the time any
part of the Fresh Issue proceeds remains unutilised, under an appropriate head in the balance sheet of our
Company indicating the purpose for which such monies have been utilised; and
• details of all unutilised monies out of the Fresh Issue, if any shall be disclosed under an appropriate separate
head in the balance sheet indicating the form in which such unutilised monies have been invested.
484RESTRICTION ON FOREIGN OWNERSHIP OF INDIAN SECURITIES
Foreign investment in Indian securities is regulated through the Industrial Policy, 1991 of the Government of India
and FEMA. While the Industrial Policy, 1991 prescribes the limits and the conditions subject to which foreign
investment can be made in different sectors of the Indian economy, FEMA regulates the precise manner in which
such investment may be made. Foreign investment is permitted (except in the prohibited sectors) in Indian
companies, either through the automatic route or the approval route, depending upon the sector in which foreign
investment is sought to be made. The responsibility of granting approval for foreign investment under the
Consolidated FDI Policy (defined herein below) and FEMA has been entrusted to the concerned
ministries/departments.
The Government of India has from time to time made policy pronouncements on FDI through press notes and
press releases. The regulatory framework, over a period of time, thus, consists of acts, regulations, press notes,
press releases, and clarifications among other amendments. The Department for Promotion of Industry and
Internal Trade, Ministry of Commerce and Industry (formerly Department of Industrial Policy and Promotion),
Government of India (“DPIIT”) issued the Consolidated FDI Policy Circular dated October 15, 2020, with effect
from October 15, 2020 (the “Consolidated FDI Policy”), which consolidates and supersedes all previous press
notes, press releases and clarifications on FDI issued by the DPIIT that were in force and effect prior to October
15, 2020. The transfer of shares between an Indian resident and a Non-Resident does not require the prior approval
of the RBI, provided that: (i) the activities of the investee company are under the automatic route under the foreign
direct investment policy and transfer does not attract the provisions of the SEBI Takeover Regulations; (ii) the
non-resident shareholding is within the sectoral limits under the Consolidated FDI policy; and (iii) the pricing is
in accordance with the guidelines prescribed by the SEBI/RBI.
All investments under the foreign direct investment route by entities of a country which shares land border with
India or where the beneficial owner of an investment into India is situated in or is a citizen of any such country
will require prior approval of the Government of India. Further, in the event of transfer of ownership of any
existing or future foreign direct investment in an entity in India, directly or indirectly, resulting in the beneficial
ownership falling within the aforesaid restriction/purview, such subsequent change in the beneficial ownership
will also require approval of the Government of India.
For details of the aggregate limit for investments by NRIs and FPIs in our Company, see “Offer Procedure –
Bids by Eligible Non-Resident Indians” and “Offer Procedure – Bids by Foreign Portfolio Investors”, on pages
470 and 471 respectively.
As per the existing policy of the Government of India, OCBs cannot participate in the Offer.
The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as
amended or any other applicable law of the United States and, unless so registered, may not be offered or
sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the
registration requirements of the U.S. Securities Act and applicable state securities laws. Accordingly, the
Equity Shares are being offered and sold (a) in the United States only to persons reasonably believed to be
“qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act) pursuant to the
private placement exemption set out in Section 4(a) of the U.S. Securities Act and (b) outside the United
States in reliance on Regulation S and the applicable laws of the jurisdiction where those offers and sales
occur.
The Equity Shares have not been and will not be registered, listed or otherwise qualified in any other
jurisdiction outside India and may not be offered or sold, and Bids may not be made by persons in any such
jurisdiction, except in compliance with the applicable laws of such jurisdiction.
For further details, see “Offer Procedure” on page 466.
The above information is given for the benefit of the Bidders. Our Company, the Selling Shareholders,
severally and not jointly, and the Book Running Lead Managers are not liable for any amendments or
modification or changes in applicable laws or regulations, which may occur after the date of this Red
Herring Prospectus. Bidders are advised to make their independent investigations and ensure that the
number of Equity Shares Bid for do not exceed the applicable limits or maximum number of Equity Shares
that can be held by them under applicable laws or regulations or as specified in this Red Herring
Prospectus.
485SECTION VIII: DESCRIPTION OF EQUITY SHARES AND TERMS OF THE ARTICLES OF
ASSOCIATION
Capitalized terms used in this section have the meanings that have been given to such terms in the Articles of
Association of our Company (“Articles”). The main provisions of the Articles of Association of our Company
(“Articles”), which may have a bearing on the Offer, are detailed below.
This set of Articles of Association has been approved pursuant to the provisions of Section 14 of the Companies
Act, 2013 and by a Special Resolution passed at the Extraordinary General Meeting of Bluestone Jewellery and
Lifestyle Limited (the “Company”) held on August 21, 2024. These Articles have been adopted as the Articles of
Association of the Company in substitution for and to the exclusion of all the existing Articles there.
THE COMPANIES ACT, 2013
(COMPANY LIMITED BY SHARES)
ARTICLES OF ASSOCIATION
OF
BLUESTONE JEWELLERY AND LIFESTYLE LIMITED
(INCORPORATED UNDER THE COMPANIES ACT, 1956)
Applicability of Table ‘F’
Subject as hereinafter provided and in so far as these presents do not modify or exclude them, the regulations
contained in Table ‘F’ of Schedule I of the Companies Act, 2013, as amended, shall apply to the Company only
so far as they are not inconsistent with any of the provisions contained in these Articles or modification thereof
or are not expressly or by implication excluded from these Articles.
The regulations for the management of the Company and for the observance of the members thereto and their
representatives, shall, subject to any exercise of the statutory powers of the Company with reference to the deletion
or alteration of or addition to its regulations by Special Resolution as prescribed or permitted by the Companies
Act, 2013, as amended, be such as are contained in these Articles. The Articles of Association of the Company
comprise two parts, Part A and Part B, which parts shall, unless the context otherwise requires, co-exist with each
other until the date of receipt of listing and trading approvals from the stock exchanges in connection with its
initial public offering (the “IPO” of the equity shares of the Company). In case of inconsistency or contradiction,
conflict or overlap between Part A and Part B, the provisions of Part B shall, subject to applicable law, prevail
and be applicable. All articles of Part B shall automatically terminate and cease to have any force and effect on
and from the date of receipt of listing and trading approvals from the stock exchanges and the provisions of Part
A shall continue to be in effect and be in force, without any further corporate or other action, by the Company or
by its shareholders.
PART A
I. DEFINITIONS AND INTERPRETATION
1. In these Articles:
a. Unless the context otherwise requires, words or expressions contained in these Articles shall
bear the same meaning as in the Act or any statutory modifications thereof in force at the date
on which the Articles become binding on the Company. In these Articles:
i. “Act” means Companies Act, 2013 and any amendments, re-enactments or other
statutory modifications thereof for the time being in force and rules made thereunder,
as amended.
ii. “Alternate Director” shall have the meaning assigned to it in Article 147 of these
Articles.
iii. “Annual General Meeting” means the annual General Meeting held in accordance
with Section 96 of the Act.
486iv. “Articles” means the articles of association of the Company as amended from time to
time in accordance with the Act.
v. “Auditors” shall mean and include those persons appointed as such for the time being
by the Company.
vi. “Beneficial Owner” means the beneficial owner as defined in clause (a) of sub-section
(1) of Section 2 of the Depositories Act, 1996, as amended.
vii. “Board” or “Board of Directors” means the board of directors of the Company as
constituted from time to time in accordance with the applicable Law and the terms of
these Articles.
viii. “Board Meeting” means a meeting of the Directors duly called, constituted and held
or as the case may be, the Directors assembled at a Board, or the requisite number of
Directors entitled to pass a circular resolution in accordance with these Articles and
the Act.
ix. “Company” means BlueStone Jewellery and Lifestyle Limited, a company
incorporated under the Companies Act, 1956.
x. “Chairman” or “Chairperson” means the chairperson of the Board of Directors for
the time being of the Company or the person elected or appointed to preside over the
Board and/ or General Meetings of the Company.
xi. “Debenture” includes debenture stock, bonds or any other instrument evidencing a
debt, whether constituting a charge on the assets of the Company, or not.
xii. “Depositories Act” means the Depositories Act, 1996, as amended or any statutory
modification or re- enactment thereof for the time being in force.
xiii. “Depository” means a Depository as defined under clause (e) of sub-Section (1) of
Section 2 of the Depositories Act and includes a company registered under the Act,
which has been granted a Certificate of Registration under sub section 1(A) of section
12 of the Securities and Exchange Board of India Act, 1992, as amended.
xiv. “Director” means a director of the Board appointed from time to time in accordance
with the terms of these Articles and the provisions of the Act.
xv. “Dividend” means the dividend including the interim dividend, as defined under the
Act.
xvi. “Equity Share Capital” means in relation to the Company, its equity Share capital
within the meaning of Section 43 of the Act, as amended from time to time.
xvii. “Encumbrance” means any encumbrance, including, without limitation, charge,
claim, community property interest, pledge, hypothecation, condition, equitable
interest, lien (statutory or other), deposit by way of security, bill of sale, option or right
of pre-emption, beneficial ownership (including usufruct and similar entitlements),
option, security interest, mortgage, easement, encroachment, public/ common right,
right of way, right of first refusal, or restriction of any kind, including any restriction
on use, voting, transfer, receipt of income or exercise of any other attribute of
ownership, any provisional, conditional or executional attachment and any other
interest held by a third party.
xviii. “General Meeting” means any duly convened meeting of the Shareholders of the
Company and includes an extra-ordinary General Meeting.
xix. “Independent Director” shall have the meaning assigned to the said term under the
Act and the applicable Law.
487xx. “INR” or “Rs.” means the Indian Rupee, the currency and legal tender of the Republic
of India.
xxi. “Law” includes all Indian statutes, enactments, acts of legislature or parliament, laws,
ordinances, rules, bye-laws, regulations, notifications, guidelines, policies, directions,
determinations, directives, writs, decrees, injunctions, judgments, rulings, awards,
clarifications and other delegated legislations and orders of any governmental
authority, statutory authority, tribunal, board, court, stock exchange or other judicial
or quasi-judicial adjudicating authority and, if applicable, foreign law, international
treaties, protocols and regulations.
xxii. “Managing Director” means a director who, by virtue of these Articles or an
agreement with the Company or a resolution passed in the General Meeting, or by the
Board of Directors, is entrusted with substantial powers of management of the affairs
of the Company and includes a director occupying the position of managing director,
by whatever name called.
xxiii. “Member” means a member of the Company within the meaning of sub-Section 55 of
Section 2 of the Act, as amended from time to time.
xxiv. “Memorandum” or “Memorandum of Association” means the memorandum of
association of the Company, as may be altered from time to time.
xxv. “Ordinary Resolution” shall have the meaning assigned to it in Section 114 of the
Act.
xxvi. “Original Director” shall have the meaning assigned to it in Article 147 of these
Articles.
xxvii. “Paid up Capital” means such aggregate amount of money credited as paid-up as is
equivalent to the amount received as paid up in respect of Shares issued by the
Company and also includes any amount credited as paid-up in respect of Shares of the
Company but does not include any other amount received in respect of such Shares,
by whatever name called.
xxviii. “Person” means any individual, sole proprietorship, unincorporated association,
unincorporated organization, body corporate, corporation, partnership, unlimited or
limited liability company, joint venture, governmental authority, Hindu undivided
family, trust, union, organization or any other entity that may be treated as a person
under applicable Law.
xxix. “Preference Share Capital” means in relation to the Company, its preference Share
capital within the meaning of Section 43 of the Act, as amended from time to time.
xxx. “Proxy” means an instrument whereby any person is authorized to vote for a member
at a General Meeting on a poll and shall include an attorney duly constituted under a
power-of-attorney.
xxxi. “Registrar” or “RoC” or “Registrar of Companies” means Registrar of Companies,
Karnataka at Bangalore.
xxxii. “Seal” means the common seal of the Company.
xxxiii. “SEBI” means Securities and Exchange Board of India.
xxxiv. “Secretary” or “Company Secretary” means company secretary as defined in clause
(c) of sub-section (1) of section 2 of the Company Secretaries Act, 1980, as amended,
who is appointed by the Company to perform the functions of a company secretary
under the Act.
xxxv. “Securities” means and includes equity Shares, scrips, stocks, bonds, Debentures or
options whether or not, directly or indirectly convertible into, or exercisable or
488exchangeable into or for equity Shares, and any other marketable securities as may be
defined and specified under Securities Contract Regulation Act, 1956, as amended.
xxxvi. “Shares” means a share in the Share Capital of the Company and includes stock.
xxxvii. “Share Capital” means the Equity Share Capital and Preference Share Capital of any
face value together with all rights, differential rights, obligations, title, interest and
claim in such Shares and includes all subsequent issue of such Shares of whatever face
value or description, bonus Shares, conversion Shares and Shares issued pursuant to a
stock split or the exercise of any option or other convertible security of the Company.
xxxviii. “Shareholder” shall mean a Member of the Company.
xxxix. “Special Resolution” shall have the meaning assigned to it in Section 114 of the Act.
b. The terms “writing” or “written” include printing, typewriting, lithography, photography and
any other mode or modes (including electronic mode) of representing or reproducing words in
a legible and non-transitory form.
c. The headings hereto shall not affect the construction hereof.
d. Any reference to a particular statute or provisions of the statute shall be construed to include
reference to any rules, regulations or other subordinate legislation made under the statute and
shall, unless the context otherwise requires, include any statutory amendment, modification or
re-enactment thereof.
e. Any reference to an agreement or other document shall be construed to mean a reference to the
agreement or other document, as amended or novated from time to time.
f. Any reference to a decision of the Board and/ or any committee of the Board shall, in the absence
of an express statement to the contrary, refer to a simple majority decision of the Board and/ or
the relevant committee of the Board or of the Shareholders.
g. Any reference to the Equity Shares or any class of Preference Shares held by the shareholders
or persons holding a right to subscribe to Equity Shares, shall include the Equity Shares or such
class of Preference Shares issued and allotted in relation to such Equity Shares or Preference
Shares pursuant to any stock split, bonus issuance or consolidation undertaken by the Company.
h. Notwithstanding anything to the contrary contained under these Articles, on and from the day
the Company is converted from a private limited company to a public company, all the
provisions as applicable to a public company under the Act shall apply to the Company and any
provision under these Articles, only to the extent contrary to applicable Law, such provision
shall be deemed to be modified only to the extent required for the purpose of compliance with
applicable Law. For avoidance of doubt, unless contrary to applicable Law, the rights of the
Investors as stated in these Articles shall not be affected by this provision.
II. PUBLIC COMPANY
2. The Company is a public company within the meaning of the Act.
III. SHARE CAPITAL AND VARIATION OF RIGHTS
3. The authorized Share Capital of the Company shall be as set out in clause V of the Memorandum of
Association with the power to increase or reduce such capital from time to time in accordance with the
Articles and the legislative provisions for the time being in force in this regard and with the power also
to divide the Shares in the Share Capital for the time being into Equity Share Capital and Preference
Share Capital, and to attach thereto respectively any preferential, qualified or special rights, privileges or
conditions, in accordance with the provisions of the Act and these Articles.
4. Subject to the provisions of the Act and these Articles, the Shares in the capital of the Company for the
time being shall be under the control of the Board, who may issue, allot or otherwise dispose of the
Shares or any of them to such persons, in such proportion, on such terms and conditions, either at a
489premium or at par or at a discount (subject to compliance with Sections 52 and 53 and other provisions
of the Act), at such time as it may from time to time deem fit, and with the sanction of the Company in
a General Meeting, to give to any person or persons the option or right to call for any Shares, either at
par or premium during such time and for such consideration as the Board deems fit, and may issue and
allot Shares on payment in full or part of any property sold and transferred or for any services rendered
to the Company in the conduct of its business. Any Shares so allotted may be issued as fully paid-up
Shares and if so issued, shall be deemed to be fully paid-up Shares. Provided that, the option or right to
call for Shares shall not be given to any person or persons without the sanction of the Company in a
General Meeting. As regards all allotments, from time to time made, the Board shall duly comply with
Sections 23 and 39 of the Act, as the case may be.
5. Subject to these Articles and the provisions of the Act, the Company may, from time to time, by Ordinary
Resolution, increase the Share Capital by such sum, to be divided into Shares of such amount, as may be
specified in the resolution.
6. Subject to the provisions of the Act, the Company may from time to time by Ordinary Resolution,
undertake any of the following:
a. consolidate and divide all or any of its Share Capital into Shares of larger amount than its
existing Shares;
b. convert all or any of its fully paid-up Shares into stock, and reconvert that stock into fully paid-
up Shares of any denomination;
c. sub-divide its Shares, or any of them, into Shares of smaller amount, such that the proportion
between the amount paid and the amount, if any, unpaid on each reduced Share shall be the
same as it was in case of the Share from which the reduced Share is derived; or
d. cancel any Shares which, at the date of the passing of the resolution in that behalf, have not been
taken or agreed to be taken by any Person, and diminish the amount of its Share Capital by the
amount of Shares so cancelled. A cancellation of Shares pursuant to this Article shall not be
deemed to be a reduction of the Share Capital within the meaning of the Act.
7. Subject to the provisions of these Articles, the Act, other applicable Law and subject to such other
approvals, permissions or sanctions as may be necessary, the Company may issue any Shares with or
without differential rights upon such terms and conditions and with such rights and privileges (including
with regard to voting rights and dividend) as may be permitted by the Act or the applicable Law or
guidelines issued by the statutory authorities and/ or listing requirements and that the provisions of these
Articles.
8. Subject to the provisions of the Act, any preference Shares may be issued on the terms that they are, or
at the option of the Company are, liable to be redeemed on such terms and in such manner as the
Company before the issue of the Shares may, by Special Resolution determine.
9. The period of redemption of such preference Shares shall not exceed the maximum period for redemption
provided under the Act.
10. Where at any time, it is proposed to increase its subscribed Share Capital by the issuance/ allotment of
further Shares either out of the unissued Share Capital or increased Share Capital then, such further
Shares may be offered to:
a. Persons who, at the date of offer, are holders of equity Shares of the Company, in proportion,
as nearly as circumstances admit, to the capital paid up on those Shares by sending a letter of
offer subject to the following conditions: (a) the offer shall be made by notice specifying the
number of Shares offered and limiting a time not being less than 15 (fifteen) days and not
exceeding 30 (thirty) days from the date of the offer within which the offer, if not accepted, will
be deemed to have been declined; (b) the offer aforesaid shall be deemed to include a right
exercisable by the Person concerned to renounce the Shares offered to him or any of them in
favour of any other Person and the notice referred to in (a) shall contain a statement of this right,
provided that the Board may decline, without assigning any reason therefore, to allot any Shares
to any Person in whose favour any Member may renounce the Shares offered to him; and (c)
after expiry of the time specified in the notice aforesaid, or on receipt of earlier intimation from
490the Person to whom such notice is given that he declines to accept the Shares offered, the Board
may dispose of them in such manner which is not disadvantageous to the Members and the
Company;
i. Nothing in sub-Article (i)(b) above shall be deemed to extend the time within which
the offer should be accepted; or to authorize any Person to exercise the right of
renunciation for a second time on the ground that the Person in whose favour the
renunciation was first made has declined to take the Shares comprised in the
renunciation. The notice referred to in sub- Article (i)(a) above shall be dispatched
through registered post or speed post or through electronic mode or courier or any other
mode having proof of delivery to all the existing Shareholders at least three days before
the opening of the offer.
b. employees under a scheme of employees’ stock option, subject to Special Resolution passed by
the Company and subject to such conditions as may be prescribed under the Act and other
applicable Laws; or
c. any Persons, if authorized by a Special Resolution, whether or not those Persons include the
Persons referred to in (i) or (ii) above, either for cash or for a consideration other than cash,
subject to the compliance with applicable Laws.
11. Nothing in Article 10 above shall apply to the increase of the subscribed capital of the Company caused
by the exercise of an option as a term attached to the Debentures issued or loan raised by the Company
to convert such Debentures or loans into Shares in the Company or to subscribe for Shares in the
Company; provided that the terms of issue of such Debentures or loan containing such an option have
been approved before the issue of such Debentures or the raising of loan by a Special Resolution adopted
by the Company in a General Meeting.
12. Save as otherwise provided in the Articles, the Company shall be entitled to treat the registered holder
of the Shares in records of the depository as the absolute owner thereof as regards receipt of dividend or
bonus or service of notices and all or any other matters connected with the Company, and accordingly,
the Company shall not, except as ordered by a Court of competent jurisdiction, or as by Law required,
be bound to recognize any equitable or other claim to or interest in such Shares on the part of any other
Person.
13. Any Debentures, debenture stock or other Securities may be issued at a discount, premium or otherwise,
if permissible under the Act, and may be issued on the condition that they shall be convertible into Shares
of any denomination and with any privileges and conditions as to redemption, surrender, drawings,
allotment of Shares, attending (but not voting) at General Meetings, appointment of Directors and
otherwise. Debentures with the rights to conversion into or allotment of Shares shall not be issued except
with the sanction of the Company in General Meeting by a Special Resolution and subject to the
provisions of the Act.
14. The Company shall, subject to the applicable provisions of the Act, compliance with all the Laws, consent
of the Board, and consent of its Shareholders’ by way of Special Resolution, have the power to issue
American Depository Receipts or Global Depository Receipts on such terms and in such manner as the
Board deems fit including their conversion and repayment. Such terms may include at the discretion of
the Board, limitations on voting by holders of American Depository Receipts or Global Depository
Receipts, including without limitation, exercise of voting rights in accordance with the directions of the
Board.
15. If at any time the Share Capital is divided into different classes of Shares, the rights attached to any class
(unless otherwise provided by the terms of issue of the Shares of that class) may, subject to the provisions
of the Act, and whether or not the Company is being wound up, be varied accordingly. To every such
separate General Meeting of the holders of the Shares of that class, the provisions of these Articles
relating to General Meetings shall mutatis mutandis apply.
16. The rights conferred upon the holders of the Shares of any class issued with preferred or other rights shall
not, unless otherwise expressly provided by the terms of issue of the Shares of that class, be deemed to
be varied by the creation or issue of further Shares ranking pari passu therewith.
49117. Subject to the provisions of the Act, the Company may issue bonus Shares to its Members out of (i) its
free reserves; (ii) the securities premium account; or (iii) the capital redemption reserve account, in any
manner as the Board may deem fit.
18. Subject to the provisions of Sections 68 to 70 and other applicable provisions of the Act, the Company
shall have the power to buy-back its own Shares or other Securities, as it may consider necessary.
19. Subject to the provisions of the Act, the Company shall have the power to make compromise or make
arrangements with creditors and Members, consolidate, demerge, amalgamate or merge with other
company or companies in accordance with the provisions of the Act and any other applicable Laws.
20. Subject to the provisions of the Act, the Company may, from time to time, by Special Resolution reduce
in any manner and with, and subject to, any incident authorised and consent required under applicable
Law:
a. the Share Capital;
b. any capital redemption reserve account; or
c. any securities premium account.
IV. CAPITALISATION OF PROFITS
21. The Company in General Meeting may, upon the recommendation of the Board, resolve –
a. that it is desirable to capitalise any part of the amount for the time being standing to the credit
of any of the Company’s reserve accounts, or to the credit of the profit and loss account or
otherwise available for distribution; and
b. that such sum be accordingly set free for distribution in the manner specified in Article 22 below
amongst the Members who would have been entitled thereto, if distributed by way of dividend
and in the same proportions.
22. The sum aforesaid shall not be paid in cash, but shall be applied, subject to the provision contained in
Article 23 below, either in or towards:
a. paying of any amounts for the time being unpaid on any Shares held by such Members
respectively; or
b. paying up in full, un-issued Shares of the Company to be allotted and distributed, credited as
fully paid, to and amongst such Members in the proportions aforesaid; or
c. partly in the way specified in Article 22(i) and partly in that specified in Article 22(ii);
d. a securities premium account and a capital redemption reserve account may, for the purposes of
this Article, only be applied in the paying up of un-issued Shares to be issued to members of the
Company as fully paid bonus Shares.
e. the Board shall give effect to the resolution passed by the Company in pursuance of this Article.
23. Whenever such a resolution as aforesaid shall have been passed, the Board shall:
a. make all appropriations and applications of the undivided profits resolved to be capitalised
thereby, and all allotments and issues of fully paid Shares, if any; and
b. generally, do all acts and things required to give effect thereto.
24. The Board shall have power to:
a. make such provision, by the issue of fractional certificates or by payment in cash or otherwise
as it thinks fit, for the case of Shares or Debentures becoming distributable in fractions; and
492b. authorise any Person to enter, on behalf of all the Members entitled thereto, into an agreement
with the Company providing for the allotment to them respectively, credited as fully paid up, of
any further Shares to which they may be entitled upon such capitalisation, or (as the case may
require) for the payment by the Company on their behalf, by the application thereto of their
respective proportions of profits resolved to be capitalised, of the amount or any part of the
amounts remaining unpaid on their existing Shares.
25. Any agreement made under such authority shall be effective and binding on such Members.
V. COMMISSION AND BROKERAGE
26. The Company may exercise the powers of paying commissions conferred by Section 40(6) of the Act (as
amended from time to time), provided that the rate per cent or amount of the commission paid or agreed
to be paid shall be disclosed in the manner required by that section and rules made thereunder.
27. The rate or amount of the commission shall not exceed the rate or amount prescribed under the applicable
rules.
28. The commission may be satisfied by the payment of cash or the allotment of fully or partly paid Shares
or partly in the one way and partly in the other.
29. The Company may also, on any issue of Shares or Debentures, pay such brokerage as may be lawful.
VI. LIEN
30. The Company shall have a first and paramount lien upon all the Shares/ Debentures (other than fully paid
up Shares/ Debentures) registered in the name of each Member (whether solely or jointly with others) to
the extent of monies called or payable in respect thereof, and upon the proceeds of sale thereof for all
monies (whether presently payable or not) called or payable at a fixed time in respect of such Shares/
Debentures and no equitable interest in any Share shall be created except upon the footing and condition
that this Article will have full effect. Such lien shall extend to all dividends and bonuses from time to
time declared in respect of such Shares/ Debentures. Fully paid up Shares shall be free from all liens.
Unless otherwise agreed, the registration of a transfer of Shares/ Debentures shall operate as a waiver of
the Company’s lien if any, on such Shares/ Debentures. In case of partly-paid Shares, Company’s lien
shall be restricted to the monies called or payable at a fixed time in respect of such Shares. Provided that
the Board may at any time declare any Shares/ Debentures wholly or in part to be exempt from the
provisions of this Article.
31. Subject to the provisions of the Act, the Company may sell, in such manner as the Board thinks fit, any
Shares on which the Company has a lien. Provided that no sale shall be made -
a. unless a sum in respect of which the lien exists is presently payable; or
b. until the expiration of 14 (fourteen) days after a notice in writing stating and demanding
payment of such part of the amount in respect of which the lien exists as is presently payable,
has been given to the registered holder for the time being of the Share or the person entitled
thereto by reason of his death or insolvency.
32. A Member shall not exercise any voting rights in respect of the Shares in regard to which the Company
has exercised the right of lien.
33. a. To give effect to any such sale, the Board may authorise some Person to transfer the Shares sold
to the purchaser thereof.
b. The purchaser shall be registered as the holder of the Shares comprised in any such transfer.
c. The purchaser shall not be bound to see to the application of the purchase money, nor shall his
title to the Shares be affected by any irregularity or invalidity in the proceedings in reference to
the sale.
34. a. The proceeds of the sale shall be received by the Company and applied in payment of such part
of the amount in respect of which the lien exists as is presently payable.
493b. The residue, if any, shall, subject to a like lien for sums not presently payable as existed upon
the Shares before the sale, be paid to the Person entitled to the Shares at the date of the sale.
VII. CALLS ON SHARES
35. Subject to the provisions of the Act, the Board may, from time to time, make calls upon the Members in
respect of any money unpaid on their Shares (whether on account of the nominal value of the Shares or
by way of premium) and not by the conditions of allotment thereof made payable at fixed times.
a. Provided that no call shall exceed one-fourth of the nominal value of the Share or be payable at
less than one month from the date fixed for the payment of the last preceding call.
36. Each Member shall, subject to receiving at least 14 (fourteen) days’ notice specifying the time or times
and place of payment, pay to the Company, at the time or times and place so specified, the amount called
on his Shares.
37. A call may be revoked or postponed at the discretion of the Board.
38. A call shall be deemed to have been made at the time when the resolution of the Board authorising the
call was passed and may be required to be paid by instalments.
39. The joint holders of a Share shall be jointly and severally liable to pay all calls in respect thereof.
40. If a sum called in respect of a Share is not paid before or on the day appointed for payment thereof, the
Person from whom the sum is due shall pay interest thereof from the day appointed for payment thereof
to the time of actual payment at 10% (ten percent) per annum or at such lower rate, if any, as the Board
may determine. The Board shall be at liberty to waive payment of any such interest wholly or in part.
41. Any sum which by the terms of the issue of a Share becomes payable on allotment or at any fixed date,
whether on account of the nominal value of the Share or by way of premium, shall, for the purposes of
these Articles, be deemed to be a call duly made and payable on the date on which by the terms of issue,
such sum becomes payable. In case of non-payment of such sum, all the relevant provisions of these
Articles as to payment of interest and expenses, forfeiture or otherwise shall apply as if such sum had
become payable by virtue of a call duly made and notified.
42. The Board may, if it thinks fit, subject to the provisions of the Section 50 of the Act, agree to and receive
from any Member willing to advance the same, whole or any part of the monies due upon the Shares held
by him beyond the sums actually called for and upon the amount so paid or satisfied in advance, or so
much thereof as from time to time exceeds the amount of the calls then made upon the Shares in respect
of which such advance has been made, the Company may pay interest at twelve per cent per annum.
Provided that money paid in advance of calls on any Share may carry interest but shall not confer a right
to dividend or to participate in profits. The Board may at any time repay the amount so advanced.
a. The Member shall not be entitled to any voting rights in respect of the monies so paid by him
until the same would, but for such payment, become presently payable.
b. The provisions of these Articles shall mutatis mutandis apply to any calls on Debentures of the
Company.
VIII. DEMATERIALIZATION OF SHARES
43. The Company shall be entitled to treat the Person whose name appears on the register of Members as the
holder of any Share or whose name appears as the beneficial owner of Shares in the records of the
Depository, as the absolute owner thereof. The register and index of beneficial owners maintained by a
Depository under the Depositories Act, 1996 shall be deemed to be a register and index of members for
the purposes of the Act.
a. Provided however that provisions of the Act or these Articles relating to distinctive numbering
shall not apply to the Shares of the Company, which have been dematerialized.
44. Notwithstanding anything contained herein, the Company shall be entitled to dematerialize its Shares,
Debentures and other Securities pursuant to the Depositories Act and offer its Shares, Debentures and
494other Securities for subscription in a dematerialized form. The Company shall be further entitled to
maintain a register of Members with the details of Members holding Shares both in material and
dematerialized form in any medium as permitted by Law including any form of electronic medium.
45. Every Person subscribing to the Shares offered by the Company shall receive such Shares in
dematerialized form. Such a Person who is the beneficial owner of the Shares can at any time opt-out of
a Depository, if permitted by the Law, in respect of any Shares in the manner provided by the
a. Depositories Act and the regulations made thereunder and the Company shall in the manner and
within the time prescribed, issue to the beneficial owner the required certificate of Shares.
46. If a Person opts to hold his Shares with a depository, the Company shall intimate such Depository the
details of allotment of the Shares, and on receipt of the information, the Depository shall enter in its
record the name of the allottee as the beneficial owner of the Shares.
47. All Shares held by a Depository shall be dematerialized and shall be in a fungible form.
a. Notwithstanding anything to the contrary contained in the Act or the Articles, a depository shall
be deemed to be the registered owner for the purposes of effecting any transfer of ownership of
Shares on behalf of the beneficial owner.
b. Save as otherwise provided in (i) above, the depository as the registered owner of the Shares
shall not have any voting rights or any other rights in respect of Shares held by it.
48. Every Person holding Shares of the Company and whose name is entered as the beneficial owner in the
records of the Depository shall be deemed to be the owner of such Shares and shall also be deemed to be
a Shareholder of the Company. The beneficial owner of the Shares shall be entitled to all the liabilities
in respect of his Shares which are held by a Depository.
49. Notwithstanding anything in the Act or the Articles to the contrary, where Shares are held in a
Depository, the records of the beneficial ownership may be served by such Depository on the Company
by means of electronic mode or by delivery of disks, drives or any other mode as prescribed by Law from
time to time.
50. In the case of transfer of Shares or other marketable Securities where the Company has not issued any
certificates and where such Shares or Securities are being held in an electronic and fungible form, the
provisions of the Depositories Act shall apply.
IX. TRANSFER OF SHARES
51. Transferability of Shares
a. The Securities or other interest of any Member shall be freely transferable, provided that any
contract or arrangement between 2 (Two) or more Persons in respect of transfer of Securities
shall be enforceable as a contract. The instrument of transfer of any Share in the Company shall
be duly executed by or on behalf of both the transferor and transferee. The transferor shall be
deemed to remain a holder of the Share until the name of the transferee is entered in the register
of Members in respect thereof. A common form of transfer shall be used in case of transfer of
Shares. The instrument of transfer shall be in writing and shall be executed by or on behalf of
both the transferor and transferee and shall be in conformity with all the provisions of Section
56 of the Act and of any statutory modification thereof for the time being shall be duly complied
with in respect of all transfers of Shares and the registration thereof.
52. Where Shares are converted into stock:
a. the holders of stock may transfer the same or any part thereof in the same manner as, and subject
to the same regulations under which, the Shares from which the stock arose might before the
conversion have been transferred, or as near thereto as circumstances admit; Provided that the
Board may, from time to time, fix the minimum amount of stock transferable, so, however, that
such minimum shall not exceed the nominal amount of the Shares from which the stock arose.
495b. the holders of stock shall, according to the amount of stock held by them, have the same rights,
privileges and advantages as regards dividends, voting at meetings of the Company, and other
matters, as if they held the Shares from which the stock arose; but no such privilege or advantage
(except participation in the dividends and profits of the Company and in the assets on winding
up) shall be conferred by an amount of stock which would not, if existing in Shares, have
conferred that privilege or advantage.
53. Save as otherwise provided in the Act or any applicable Law, no transfer of a Share shall be registered
unless a proper instrument of transfer duly stamped and executed by or on behalf of the transferor and
by or on behalf of the transferee has been delivered to the Company together with the certificate or
certificates of Shares, and is no such certificate is in existence, then the letter of allotment of the Shares.
Application for the registration of the transfer of a Share may be made either by the transferor or by the
transferee provided that where such application is made by the transferor, no registration shall, in the
case of a partly paid Share be affected unless the Company gives notice of the application to the transferee
in the manner prescribed under the Act, and subject to the provisions of these Articles, the Company
shall, unless objection is made by the transferee, within 2 (two) weeks from the date of receipt of the
notice, enter in the register the name of the transferee in the same manner and subject to the same
conditions as if the application for registration of the transfer was made by the transferee. On giving not
less than 7 (seven) days previous notice in accordance with the Act or any other time period as may be
specified by Law, the registration of transfers may be suspended at such times and for such periods as
the Board may from time to time determine, provided that such registration shall not be suspended for
more than 30 (thirty) days at any one time or for more than 45 (forty-five) days in the aggregate in any
year.
54. Subject to the provisions of the Act, these Articles, the Securities (Contracts) Regulation Act, 1956, as
amended, any listing agreement entered into with any recognized stock exchange and other applicable
provisions of the Act or any other law for the time being in force, the Board may refuse whether in
pursuance of any power of the Company under these Articles or otherwise to register the transfer of, or
the transmission by operation of law of the right to, any Shares or interest of a Member in or Debentures
of the Company. The Company shall within one month from the date on which the instrument of transfer,
or the intimation of such transmission, as the case may be, was delivered to Company, send notice of the
refusal to the transferee and the transferor or to the person giving intimation of such transmission, as the
case may be, giving reasons for such refusal. Provided that the registration of a transfer shall not be
refused on the ground of the transferor being either alone or jointly with any other person or persons
indebted to the Company on any account whatsoever except where the Company has a lien on Shares or
other securities.
55. Only fully paid Shares or Debentures shall be transferred to a minor acting through his/ her legal or
natural guardian. Under no circumstances, Shares or Debentures be transferred to any insolvent or a
person of unsound mind.
56. The instrument of transfer shall after registration be retained by the Company and shall remain in their
custody. All instruments of transfer which the Directors may decline to register, shall on demand be
returned to the persons depositing the same. The Directors may cause to be destroyed all transfer deeds
lying with the Company after such period as they may determine.
57. The Board may, subject to the right of appeal conferred by Section 58 of the Act decline to register—
a. the transfer of a Share, not being a fully paid Share, to a person of whom they do not approve;
or
b. any transfer of Shares on which the Company has a lien.
58. The Board may decline to recognize any instrument of transfer unless—
a. the instrument of transfer is in the form as prescribed in rules made under sub-section (1) of
section 56 of the Act;
b. the instrument of transfer is accompanied by the certificate of the Shares to which it relates, and
such other evidence as the Board may reasonably require to show the right of the transferor to
make the transfer; and
496c. the instrument of transfer is in respect of only one class of Shares
59. No fee shall be charged for registration of transfer, transmission, probate, succession certificate and
letters of administration, certificate of death or marriage, power of attorney or similar other documents.
60. The Company may close the register of Members or the register of debenture-holders or the register of
other security holders for any period or periods not exceeding in the aggregate forty-five days in each
year, but not exceeding thirty days at any one time, subject to giving of previous notice of at least 7
(seven days) or such lesser period as may be specified by SEBI.
X. TRANSMISSION OF SHARES
61. On the death of a Member, the survivor or survivors where the Member was a joint holder of the Shares,
and his nominee or nominees or legal representatives where he was a sole holder, shall be the only
Person(s) recognised by the Company as having any title to his interest in the Shares. Nothing in this
Article shall release the estate of the deceased joint holder from any liability in respect of any Share
which had been jointly held by him with other Persons.
62. Any Person becoming entitled to a Share in consequence of the death or insolvency of a Member may,
upon such evidence being produced as the Board may from time to time require, and subject as
hereinafter provided, elect, either:
a. to be registered as holder of the Share; or
b. to make such transfer of the Share as the deceased or insolvent Member could have made.
c. All the limitations, restrictions and provisions of these Articles relating to the right to transfer
and the registration of transfers of Shares shall be applicable to any such notice or transfer as
aforesaid as if the death or insolvency of the Member had not occurred and the notice or transfer
were a transfer signed by that Member.
63. The Board shall, in either case, have the same right to decline or suspend registration as it would have
had, if the deceased or insolvent Member had transferred the Share before his death or insolvency.
64. If the Person so becoming entitled shall elect to be registered as holder of the Shares, such person shall
deliver or send to the Company a notice in writing signed by him stating that he so elects.
65. If the Person aforesaid shall elect to transfer the Share, he shall testify his election by executing an
instrument of transfer in accordance with the provisions of these Articles relating to transfer of Shares.
66. All the limitations, restrictions and provisions contained in these Articles relating to the right to transfer
and the registration of transfers of Shares shall be applicable to any such notice or transfer as aforesaid
as if the death or insolvency of the Member had not occurred and the notice or transfer were a transfer
signed by that Member.
67. A Person becoming entitled to a Share by reason of the death or insolvency of the holder shall be entitled
to the same dividends and other advantages to which he would be entitled if he were the registered holder
of the Share, except that he shall not, before being registered as a Member in respect of the Share, be
entitled in respect of it to exercise any right conferred by membership in relation to the General Meetings
of the Company, provided that the Board may, at any time, give notice requiring any such Person to elect
either to be registered himself or to transfer the Share, and if the notice is not complied with within 90
(ninety) days, the Board may thereafter withhold payment of all dividends, bonuses or other monies
payable in respect of the Share, until the requirements of the notice have been complied with.
XI. FORFEITURE OF SHARES
68. If a Member fails to pay any call, or instalment of a call, on the day appointed for payment thereof, the
Board may, at any time thereafter during such time as any part of the call or instalment remains unpaid,
serve a notice on him requiring payment of so much of the call or instalment as is unpaid, together with
any interest which may have accrued.
69. The notice issued under Article 68 shall:
497a. name a further day (not being earlier than the expiry of 14 (fourteen) days from the date of
service of the notice) on or before which the payment required by the notice is to be made; and
b. state that, in the event of non-payment on or before the day so named, the Shares in respect of
which the call was made will be liable to be forfeited.
70. If the requirements of any such notice as aforesaid is not complied with, any Share in respect of which
the notice has been given may, at any time thereafter, before the payment required by the notice has been
made, be forfeited by a resolution of the Board to that effect.
71. A forfeited Share may be sold or otherwise disposed of on such terms and in such manner as the Board
thinks fit.
72. At any time before a sale or disposal as aforesaid, the Board may cancel the forfeiture on such terms as
it thinks fit.
73. A Person whose Shares have been forfeited shall cease to be a Member in respect of the forfeited Shares,
but shall, notwithstanding the forfeiture, remain liable to pay to the Company all monies which, at the
date of forfeiture, were presently payable by the Person to the Company in respect of the Shares.
74. The liability of such Person shall cease if and when the Company shall have received payment in full of
all such monies in respect of the Shares.
75. A duly verified declaration in writing that the declarant is a Director, the manager or the Secretary of the
Company, and that a Share in the Company has been duly forfeited on a date stated in the declaration,
shall be conclusive evidence of the facts therein stated as against all Person claiming to be entitled to the
Share.
76. The Company may receive the consideration, if any, given for the Share on any sale or disposal thereof
and may execute a transfer of the Share in favour of the Person to whom the Share is sold or otherwise
disposed of.
77. The transferee shall there upon be registered as the holder of the Share.
78. The transferee shall not be bound to ascertain or confirm the application of the purchase money, if any,
nor shall his title to the Share be affected by any irregularity to invalidity in the proceedings in reference
to the forfeiture, sale or disposal of the Share.
79. The provision of these Articles as to forfeiture shall apply in the case of non-payment of any sum which,
by the terms of issue of a Share, become payable at a fixed time, whether on account of the nominal
value of the Share or by way of premium, as the same had been payable by virtue of a call duly made
and notified.
XII. SHARES AND SHARE CERTIFICATES
80. The Company shall cause to be kept a register of Members in accordance with Section 88 of the Act. The
Company shall be entitled to maintain in any country outside India a “foreign register” of Members or
Debenture holders resident in that country.
81. A Person subscribing to Shares of the Company shall have the option either to receive certificates for
such Shares or hold the Shares with a Depository in electronic form. Where Person opts to hold any
Share with the Depository, the Company shall intimate such Depository of details of allotment of the
Shares to enable the Depository to enter in its records the name of such Person as the beneficial owner
of such Shares.
82. Every person whose name is entered as a Member in the register of Members shall be entitled to receive
within two months after incorporation, in case of subscribers to the memorandum or after allotment or
within one month after the application for the registration of transfer or transmission or sub-division or
consolidation or renewal of any of its Shares as the case may be or within a period of six months from
the date of allotment in the case of any allotment of Debenture or within such other period as the
conditions of issue shall be provided –
498a. one certificate for all his Shares without payment of any charges; or
b. several certificates, each for one or more of his Shares, upon payment of twenty rupees for each
certificate after the first.
83. Every certificate of Shares shall be under the seal of the Company, if any, and shall specify the number
and distinctive numbers of Shares to which it relates and amount paid-up thereon and shall be signed by
two Directors or by a Director and the Company Secretary. Further, out of the two Directors there shall
be at least one director other than managing or whole-time director, where the composition of the Board
so permits. Provided that in respect of a Share or Shares held jointly by several Persons, the Company
shall not be bound to issue more than one certificate and delivery of a certificate for a Share to one of
several joint holders shall be sufficient delivery to all such holders. The Company may sub-divide or
consolidate the share certificates.
84. If any Share stands in the names of 2 (Two) or more Persons, the Person first named in the Register of
Members of the Company shall as regards voting at General Meetings, service of notice and all or any
matters connected with the Company, except the transfer of Shares and any other matters herein
otherwise provided, be deemed to be sole holder thereof but joint holders of the Shares shall be severally
as well as jointly liable for the payment of all deposits, instalments and calls due in respect of such Shares
and for all incidents thereof according to these Articles.
85. The Board may subject to the provisions of the Act, accept from any Member on such terms and
conditions as they think fit, a surrender of his Shares or stock or any part thereof.
86. If any certificate be worn out, defaced, mutilated or torn or if there be no further space on the back thereof
for endorsement of transfer or in case of sub-division or consolidation of Shares, then upon production
and surrender thereof to the Company, a new certificate may be issued in lieu thereof, and if any
certificate is lost or destroyed then upon proof thereof to the satisfaction of the Company and on
execution of such indemnity as the Company deems adequate, a new certificate in lieu thereof shall be
given to the party entitled to such lost or destroyed certificate. Every certificate under this Article shall
be issued on payment of Rs. 20 for each certificate, or such other maximum permissible amount
prescribed under applicable law, and as may be amended from time to time. Provided that no fee shall
be charged for issue of new certificates in replacement of those which are old, defaced or worn out or
where there is not further space on the back thereof for endorsement of transfer or in case of sub-division
or consolidation of Shares.
a. Provided that notwithstanding what is stated above, the Directors shall comply with such rules
or regulations and requirements of any stock exchange or the rules made under the Act or the
rules made under Securities Contracts (Regulation) Act, 1956, as amended or any other act or
rules applicable in this behalf.
b. The provisions of this Article shall mutatis mutandis apply to issue of certificates for any other
Securities, including Debentures, of the Company.
87. Subject to the provisions of Section 89 of the Act, a Person whose name is entered in the register of
Members of the Company as the holder of the Shares but who does not hold the beneficial interest in
such Shares shall file with the Company, a declaration to that effect in the form prescribed under the Act
and the Company shall make necessary filings with the Registrar as may be required, within a prescribed
period as set out in the Act and the rules framed thereunder.
88. Subject to provisions of Section 90 of the Act, every individual, who acting alone or together, or through
one or more persons or trust, including a trust and Persons resident outside India, holds beneficial
interests, of not less than twenty-five per cent. or such other percentage as may be prescribed under the
Act, in Shares of the Company or the right to exercise, or the actual exercising of significant influence
or control as defined in clause (27) of Section 2 of the Act, over the Company shall make a declaration
to the Company, specifying the nature of his interest and other particulars, in such manner and within
such period of acquisition of the beneficial interest or rights and any change thereof. The Company shall
maintain a register of the interest declared by such individuals and changes therein which shall include
the name of individual, his date of birth, address, details of ownership in the Company and such other
details as may be prescribed under the Act.
499XIII. SHAREHOLDERS’ MEETINGS
89. An Annual General Meeting shall be held each year within the period specified by the Law. Not more
than 15 (fifteen) months shall elapse between the date of one Annual General Meeting of the Company
and that of the next. Nothing contained in the foregoing provisions shall be taken as affecting the right
conferred upon the Registrar under the provisions of Section 96 of the Act to extend the time within
which any Annual General Meeting may be held. Every Annual General Meeting shall be called during
business hours on a day that is not a national holiday (declared as such by the Central Government) and
shall be held either at the registered office or at some other place within the city in which the registered
office of the Company is situate, as the Board may determine. Every Member of the Company shall be
entitled to attend every General Meeting either in person or by proxy.
90. All notices of, and other communications relating to, any General Meeting shall be forwarded to the
auditor of the Company, and the auditor shall, unless otherwise exempted by the Company, attend either
by himself or through his authorised representative, who shall also be qualified to be an auditor, any
General meeting and shall have right to be heard at such meeting on any part of the business which
concerns him as the auditor.
91. All General Meetings other than the Annual General Meeting shall be called extraordinary General
Meetings.
92. The business of an Annual General Meeting shall be the consideration of financial statements and the
reports of the Board of Directors and auditors; the declaration of any dividend; the appointment of
Directors in place of those retiring; the appointment of, and the fixing of the remuneration of, the auditors;
in the case of any other meeting, all business shall be deemed to be special.
93. No business shall be discussed at any General Meeting except election of a Chairperson while the chair
is vacant.
94. a. The Board may, whenever it thinks fit, call an extraordinary General Meeting.
b. The Board shall on the requisition of such number of Member or Members of the Company as
is specified in Section 100 of the Act, forthwith proceed to call an extra-ordinary General
Meeting of the Company and in respect of any such requisition and of any meeting to be called
pursuant thereto, all other provisions of Section 100 of the Act shall for the time being apply.
c. A General Meeting of the Company may be convened by giving not less than clear 21 (Twenty-
One) days’ notice either in writing or through electronic mode in such manner as prescribed
under the Act, provided that a General Meeting may be called after giving a shorter notice if
consent is given in writing or by electronic mode by majority in number of Members entitled to
vote and who represent not less than 95% (ninety-five percent) of such part of the paid-up Share
Capital of the Company as gives a right to vote at such General Meeting.
d. Notice of every General Meeting shall be given to the Members and to such other Person or
Persons as required by and in accordance with Section 101 and 102 of the Act and it shall be
served in the manner authorized by Section 20 of the Act.
e. A General Meeting may be called after giving shorter notice if consent, in writing or by
electronic mode, is accorded thereto in accordance to the provisions of Section 101 of the Act.
Provided that where any Member of the Company is entitled to vote only on some resolution or
resolutions to be moved at a meeting and not on the others, those Members shall be taken into
account for the purposes of this Article in respect of the former resolution or resolutions and not
in respect of the latter.
f. Any accidental omission to give notice to, or the non-receipt of such notice by, any Member or
other Person who is entitled to such notice for any meeting shall not invalidate the proceedings
of the meeting.
g. Subject to the provisions contained under Section 115 of the Act, where, by any provision
contained in the Act or in these Articles, special notice is required of any resolution, notice of
the intention to move such resolution shall be given to the Company by such number of
Members holding not less than one per cent of total voting power or holding Shares on which
500such aggregate sum not exceeding five lakh rupees, has been paid-up and the Company shall
immediately after receipt of the notice, give its members notice of the resolution at least 7
(seven) days before the meeting, exclusive of the day of dispatch of notice and day of the
meeting, in the same manner as it gives notice of any General Meetings.
XIV. PROCEEDINGS AT SHAREHOLDERS’ MEETINGS
95. No business shall be transacted at any General Meeting, unless a quorum of Members is present at the
time when the meeting proceeds to transact business.
96. Save as otherwise provided herein, the quorum for the General Meetings shall be as provided in Section
103 of the Act.
97. In the event a quorum as required herein is not present within 30 (thirty) minutes of the appointed time,
then subject to the provisions of Section 103 of the Act, the General Meeting shall stand adjourned to the
same place and time 7 (seven) days later or to such other date and such other time and place as the Board
may determine, provided that the agenda for such adjourned General Meeting shall remain the same. The
said General Meeting if called by requisitionists under Section 100 of the Act shall stand cancelled.
98. In case of an adjourned meeting or of a change of day, time or place of meeting, the Company shall give
not less than 3 (three) days’ notice to the Members either individually or by publishing an advertisement
in the newspapers (one in English and one in vernacular language) which is in circulation at the place
where the registered office of the Company is situated.
99. The required quorum at any adjourned General Meeting shall be the same as that required at the original
General Meeting.
100. If at the adjourned meeting also a quorum is not present within 30 (thirty) minutes from the time
appointed for holding such meeting, the Members present shall be the quorum and may transact the
business for which the meeting was called.
101. The Chairperson may, with the consent of Members at any meeting at which a quorum is present, and
shall, if so directed at the meeting, adjourn the meeting, from time to time and from place to place.
102. No business shall be transacted at any adjourned General Meeting other than the business left unfinished
at the meeting from which the adjournment took place.
103. When a meeting is adjourned for 30 (thirty) days or more, notice of the adjourned meeting shall be given
as in the case of an original meeting.
104. Save as aforesaid, and as provided in Section 103 of the Act, it shall not be necessary to give any notice
of an adjournment or of the business to be transacted at an adjourned meeting.
105. Before or on the declaration of the results of the voting on any resolution on a show of hands, a poll may
be ordered to be taken by the Chairperson of the meeting on his/ her own motion and shall be ordered to
be taken by him/ her on a demand made in accordance with Section 109 of the Act.
106. The demand for a poll may be withdrawn at any time by the person or persons who made the demand.
107. Notwithstanding anything contained elsewhere in these Articles, the Company:
a. shall, in respect of such items of business as the Central Government may, by notification,
declare or which are under any other applicable Law required to be transacted only by means
of postal ballot; and
b. may, in respect of any item of business, other than ordinary business and any business in respect
of which Directors or auditors have a right to be heard at any meeting, transact by means of
postal ballot,
c. in such manner as may be prescribed, instead of transacting such business at a General Meeting
and any resolution approved by the requisite majority of the Members by means of such postal
501ballot, shall be deemed to have been duly passed at a General Meeting convened in that behalf
and shall have effect accordingly.
108. Directors may attend and speak at General Meetings, whether or not they are Shareholders.
109. A body corporate being a Member shall be deemed to be personally present if it is represented in
accordance with Section 113 of the Act and the Articles.
110. The Chairperson of the Board of Directors or in his absence the vice-Chairperson of the Board shall,
preside as chairperson at every General Meeting, annual or extraordinary.
111. If there is no such Chairperson or if he is not present within 15 (fifteen minutes) after the time appointed
for holding the General Meeting or is unwilling to act as the Chairperson of the General Meeting, the
Directors present shall elect one of their members to be the Chairperson of the General Meeting.
112. If at any General Meeting no Director is willing to act as the Chairperson or if no Director is present
within 15 (fifteen) minutes after the time appointed for holding the General Meeting, the Members
present shall choose one of their Members to be the Chairperson of the General Meeting. If a poll is
demanded on the election of the Chairperson, it shall be taken forthwith in accordance with the provisions
of the Act and the Chairperson elected on show of hands shall exercise all the powers of the Chairperson
under the said provisions. If some other person is elected Chairperson as a result of the poll, he shall be
the Chairperson for the rest of the meeting.
XV. VOTES OF MEMBERS
113. Subject to any rights or restrictions for the time being attached to any class or classes of Shares:
a. on a show of hands, every Member present in Person shall have 1 (one) vote; and
b. on a poll, the voting rights of Members shall be in proportion to their Share in the paid-up Share
Capital.
114. The Chairperson shall not have a second or casting vote in the event of an equality of votes at General
Meetings of the Company.
115. At any General Meeting, a resolution put to vote of the meeting shall be decided on a show of hands,
unless a poll is (before or on the declaration of the result of the voting on any resolution on show of
hands) demanded by any Member or Members present in Person or by proxy, and having not less than
one-tenth of the total voting power or holding Shares on which an aggregate sum of not less than Rs.
5,00,000 (Indian Rupees Five Lakh) or such higher amount as may be prescribed has been paid up.
116. Any business other than that upon which a poll has been demanded may be proceeded with, pending the
taking of the poll.
117. A Member may exercise his vote at a meeting by electronic means in accordance with Section 108 of the
Act and shall vote only once.
118. In case of joint holders, the vote of the senior who tenders a vote, whether in Person or proxy, shall be
accepted to the exclusion of the votes of the other joint holders. For this purpose, seniority shall be
determined by the order in which the names are stated in the register of Members of the Company.
119. A Member of unsound mind, or in respect of whom an order has been made by any court having
jurisdiction, may vote, whether on a show of hands or on a poll, by his committee or other legal guardian,
and any such committee or guardian may, on a poll, vote by proxy.
120. No Member shall be entitled to exercise any voting rights either personally or by proxy at any General
Meeting or meeting of a class of Shareholders either upon a show of hands or upon a poll in respect of
any Shares registered in his/ her name on which any calls or other sums presently payable by him in
respect of Shares in the Company have not been paid.
121. No objection shall be raised to the qualification of any voter except at the General Meeting or adjourned
General Meeting at which the vote objected to is given or tendered, and every vote not disallowed at such
502General Meeting and whether given personally or by proxy or otherwise shall be deemed valid for all
purpose. Any such objection made in due time shall be referred to the Chairperson of the General Meeting
whose decision shall be final and conclusive.
122. A declaration by the Chairperson of the meeting of the passing of a resolution or otherwise by show of
hands and an entry to that effect in the books containing the minutes of the meeting of the Company shall
be conclusive evidence of the fact of passing of such resolution or otherwise.
123. Any poll duly demanded on the question of adjournment shall be taken forthwith. A poll demanded on
any other question (not being a question relating to the election of a Chairperson or adjournment of the
meeting) shall be taken at such time not exceeding 48 hours from the time when the demand was made,
as the Chairperson may direct.
124. The Chairperson of a General Meeting, may with the consent of the meeting, adjourn the same from time
to time and from place to place, but no business shall be transacted at any adjourned meeting other than
the business left unfinished at the meeting from which the adjournment took place.
125. The demand of a poll shall not prevent the continuance of a meeting for the transaction of any business
other than the question of which a poll has been demanded.
126. Where a poll is to be taken, the Chairperson of the meeting shall appoint two scrutinisers to scrutinise
the votes given on the poll and to report thereon to him/ her in accordance with Section 109 of the Act.
127. The Chairperson shall have power, at any time before the result of the poll is declared to remove a
scrutiniser from office and to fill vacancies in the office of scrutiniser arising from such removal or from
any other cause.
128. Of the two scrutinisers, one shall always be a Member (not being an officer or employee of the Company)
present at the meeting, provided such a Member is available and willing to be appointed.
129. The Chairperson of the meeting shall have power to regulate the manner in which a poll shall be taken.
130. The result of the poll shall be deemed to be decision of the meeting on the resolution on which the poll
was taken.
131. The Chairperson of any meeting shall be the sole judge of the validity of every vote tendered at such
meeting.
132. On a poll taken at meeting of the Company, a Member entitled to more than one vote, or his proxy or
other person entitled to vote for him, as the case may be, need not, if he votes, use all his votes or cast in
the same way all the votes he uses.
133. Where a resolution is passed at an adjourned meeting of the Company, the resolution shall, for all
purposes, be treated as having been passed on the date on which it was in fact passed and shall not be
deemed to have been passed on any earlier date.
134. At every Annual General Meeting of the Company, there shall be laid on the table the Directors’ report,
audited statements of accounts, auditor’s report (if not already, incorporated in the audited statements of
accounts), the proxy register with proxies and the register of Directors’ holdings.
XVI. PROXY
135. Subject to the provisions of the Act and these Articles, any Member of the Company entitled to attend
and vote at a General Meeting of the Company shall be entitled to appoint a proxy to attend and vote
instead of himself and the proxy so appointed shall have no right to speak at the meeting.
136. The proxy shall not be entitled to vote except on a poll.
137. The instrument appointing a proxy and the power of attorney or other authority, if any, under which it is
signed or a notarised copy of that power or authority, shall be deposited at the registered office not less
than 48 (forty eight) hours before the time for holding the meeting or adjourned meeting at which the
Person named in the instrument proposes to vote; or in the case of a poll, not less than 24 (twenty four)
503hours before the time appointed for the taking of the poll; and in default the instrument of proxy shall
not be treated as valid.
138. An instrument appointing a proxy shall be in the form as prescribed under the Act and the rules framed
thereunder.
139. A vote given in accordance with the terms of an instrument of proxy shall be valid, notwithstanding the
previous death or insanity of the principal or the revocation of the proxy or of the authority under which
the proxy was executed, or the transfer of the Shares in respect of which the proxy is given; provided
that no intimation in writing of such death, insanity, revocation or transfer shall have been received by
the Company at its office before the commencement of the meeting or the adjourned meeting at which
the proxy is used.
XVII. DIRECTORS
140. The business of the Company shall be managed by the Directors who may pay all expenses incurred in
setting up and registering the Company and may exercise all such powers of the Company as are not
restricted by the Act or by these Articles.
141. Subject to the provisions of the Act, the number of Directors shall not be less than 3 (three) and more
than 15 (fifteen), provided that the Company may appoint more than 15 (fifteen) directors after passing
a Special Resolution. At least one Director shall reside in India for a total period of not less than 182
(One hundred and eighty-two) days in each financial year.
142. The Directors need not hold any qualification Shares in the Company.
143. Subject to the provisions of the Act, each Director shall be paid sitting fees for each meeting of the Board
or a Committee thereof attended by him, subject to the ceiling prescribed under the Act.
144. The Directors may also be paid travelling and other expenses for attending and returning from meeting
of the Board of Directors (including hotel expenses) and any other expenses properly incurred by them
in connection with the business of the Company. The Directors may also be remunerated for any extra
services done by them outside their ordinary duties as Directors, subject to the provisions of Section 197
of the Act.
145. Subject to the applicable provisions of the Act, if any Director, being willing shall be called upon to
perform extra services for the purposes of the Company, the Company shall remunerate such Director
by such fixed sum or percentage of profits or otherwise as may be determined by the Directors and such
remuneration may be either in addition to or in substitution for his remuneration provided above.
146. Subject to the provisions of Section 197 and the other applicable provisions of the Act, the remuneration
of Directors may be fixed at a particular sum or a percentage of the net profits or partly by one way and
partly by the other.
147. In the event that a Director is absent for a continuous period of not less than 3 (three) months from India
(an “Original Director”), subject to these Articles, the Board may appoint another Director (an
“Alternate Director”), not being a person holding any alternate directorship for any other Director or
holding directorship in the Company, for and in place of the Original Director. The Alternate Director
shall be entitled to receive notice of all meetings and to attend and vote at such meetings in place of the
Original Director and generally to perform all functions of the Original Director in the Original Director’s
absence. No Person shall be appointed as an Alternate Director to an Independent Director unless such
Person is qualified to be appointed as an Independent Director of the Company. Any Person so appointed
as Alternate Director shall not hold office for a period longer than that permissible to the Original
Director and shall vacate the office if and when the Original Director returns to India.
148. The office of a Director shall automatically become vacant, if he is disqualified under any of the
provisions of the Act. Further, subject to the provisions of the Act, a Director may resign from his office
at any time by giving a notice in writing to the Company and the Board shall on receipt of such notice
take note of the same and the Company shall intimate the Registrar and also place the fact of such
resignation in the report of Directors laid in the immediately following General Meeting. Such Director
may also forward a copy of his resignation along with detailed reasons for the resignation to the Registrar
within 30 (thirty) days of resignation. The resignation of a Director shall take effect from the date on
504which the notice is received by the Company or the date, if any, specified by the Director in the notice,
whichever is later.
149. At any Annual General Meeting at which a Director retires, the Company may fill up the vacancy by
appointing the retiring Director who is eligible for re-election or some other Person if a notice for the
said purpose has been left at the office of the Company in accordance with the provisions of the Act.
150. No Person shall be appointed as a Director unless he furnishes to the Company his Director Identification
Number under Section 154 of the Act or any other number as may be prescribed under Section 153 of
the Act and a declaration that he is not disqualified to become a Director under the Act.
151. No Person appointed as a Director shall act as a Director unless he gives his consent to hold the office as
a Director and such consent has been filed with the Registrar within 30 (Thirty) days of his appointment
in the manner prescribed in the Act.
152. Subject to the provisions of the Act, the Directors shall have the power, at any time and from time to
time to appoint any Persons as Additional Director in addition to the existing Directors so that the total
number of Directors shall not at any time exceed the number fixed for Directors in these Articles. Any
Director so appointed shall hold office only until the next following Annual General Meeting or the last
date on which the Annual General Meeting should have been held, whichever is earlier, but shall be
eligible for re-appointment as Director.
153. The Company may by Ordinary Resolution, of which special notice has been given in accordance with
the Section 169 of the Act, remove any Director including the Managing Director, if any, before the
expiration of the period of his office. Notwithstanding anything contained in these Articles or in any
agreement between the Company and such Director, such removal shall be without prejudice to any
contract of service between him and the Company.
154. If the office of any Director appointed by the Company in General Meeting, is vacated before his term
of office expires in the normal course, the resulting casual vacancy may be filled up by the Board at a
meeting of the Board but any Person so appointed shall retain his office so long only as the vacating
Director would have retained the same if such vacancy had not occurred.
155. In the event of the Company borrowing any money from any financial corporation or institution or
government or any government body or a collaborator, bank, Person or Persons or from any other source,
while any money remains due to them or any of them the lender concerned may have and may exercise
the right and power to appoint, from time to time, any Person or Persons to be a Director or Directors of
the Company and the Directors so appointed, shall not be liable to retire by rotation, subject however, to
the limits prescribed by the Act. Any Person so appointed may at any time be removed from the office
by the appointing authority who may from the time of such removal or in case of death or resignation of
Person, appoint any other or others in his place. Any such appointment or removal shall be in writing,
signed by the appointee and served on the Company. Such Director need not hold any qualification
Shares.
156. The Company may take and maintain any insurance as the Board may think fit on behalf of its present
and/ or former Directors and key managerial personnel for indemnifying all or any of them against any
liability for any acts in relation to the Company for which they may be liable but have acted honestly or
reasonably.
XVIII. MANAGING DIRECTOR OR WHOLE TIME DIRECTOR
157. The Board may, from time to time, subject to Section 196 and other applicable provisions of the Act,
appoint one or more of their bodies to the office of the Managing Director or whole time Director for
such period and on such remuneration and other terms, as they think fit and subject to the terms of any
agreement entered into in any particular case, may revoke such appointment.
158. Subject to the provisions of any contract between him and the Company, the Managing Director/ whole-
time director, shall be subject to the same provisions as to resignation and removal as the other Directors
and his appointment shall automatically terminate if he ceases to be a Director.
505159. Subject to the provisions of the Act, a Managing Director or whole time director may be paid such
remuneration (whether by way of salary, commission or participation in profits or partly in one way and
party in other) as the Board may determine.
160. The Board, subject to Section 179 and any other applicable provisions of the Act, may entrust to and
confer upon a Managing Director or whole time director any of the powers exercisable by them upon
such terms and conditions and with such transfers, as they may think fit and either collaterally with or to
the exclusion of their own powers and may, from time to time, revoke, withdraw or alter or vary all or
any of such powers.
XIX. CHIEF EXECUTIVE OFFICER, MANAGER, COMPANY SECRETARY OR CHIEF
FINANCIAL OFFICER
161. Subject to the provisions of the Act, a chief executive officer, manager or a company secretary may be
appointed by the Board on such terms and conditions and remuneration as it may deem fit and the chief
executive officer, manager or company secretary so appointed may be removed by means of a resolution
of the Board.
XX. MEETINGS OF THE BOARD
162. The Board may meet for the conduct of business, adjourn and otherwise regulate its meetings, as it thinks
fit.
163. A Director may, and the manager or the Secretary of the Company upon the requisition of a Director
shall, at any time convene a meeting of the Board.
164. Subject to the provisions the Act, the Board shall meet at least 4 (four) times in a year in such a manner
that not more than 120 (one hundred and twenty) days shall intervene between 2 (two) consecutive
meetings of the Board.
165. The quorum for the meeting of the Board shall be one third of its total strength or 2 (two) Directors,
whichever is higher, and the participation of the Directors by video conferencing or by other audio-visual
means shall also be counted for the purpose of quorum. Provided that where at any time the number of
interested Directors is equal to or exceeds two-thirds of the total strength of the Board, the number of
remaining Directors, that is to say the number of Directors who are not interested and present at the
meeting being not less than 2 (two), shall be the quorum during such time.
166. The continuing Directors may act notwithstanding any vacancy in the Board; but if and so long as their
number is reduced below the quorum fixed by the Act for a meeting of the Board, the continuing
Directors or Director may act for the purpose of increasing the number of Directors to that fixed for the
quorum, or of summoning a General Meeting of the Company, but for no other purpose.
167. If quorum is found to be not present within 30 (thirty) minutes from the time when the meeting should
have begun or if during the meeting, valid quorum no longer exists, the meeting shall be reconvened at
the same time and at the same place 7 (seven) days later. At the reconvened meeting, the Directors present
and not being less than 2 (two) Persons shall constitute the quorum and may transact the business for
which the meeting was called and any resolution duly passed at such meeting shall be valid and binding
on the Company.
168. Subject to the provisions of the Act allowing for shorter notice periods, a meeting of the Board shall be
convened by giving not less than 7 (seven) days’ notice in writing to every Director at his address
registered with the Company and such notice shall be sent by hand delivery or by post or by electronic
means.
169. Save as otherwise expressly provided in the Act, questions arising at any meeting of the Board shall be
decided by a majority of votes.
170. The Board may elect a Chairperson for its meetings and determine the period for which he is to hold
office. The Board may likewise appoint a vice-chairman of the Board of Directors to preside over the
meeting at which the chairman shall not be present. If at any meeting the Chairperson is not present
within 5 (five) minutes after the time appointed for holding the meeting, the Directors present may choose
one of their members to be Chairperson of the meeting.
506171. In case of equality of votes, the Chairperson of the Board shall have a casting vote at Board meetings of
the Company.
172. The Board may, subject to the provisions of the Act, delegate any of its powers to committees consisting
of such Member or Members of its body as it thinks fit.
173. Any committee so formed shall, in the exercise of the powers so delegated, conform to any regulations
that may be imposed on it by the Board.
174. A committee may elect a Chairperson of its meetings and may also determine the period for which he is
to hold office. If no such Chairperson is elected, or if at any meeting the Chairperson is not present within
5 (Five) minutes after the time appointed for holding the meeting, the Members present may choose one
of their Members to be Chairperson of the meeting.
175. A committee may meet and adjourn as it thinks fit.
176. Questions arising at any meeting of a committee shall be determined by a majority of votes of the
Directors present. The chairperson of the committee, if any, shall not have any second or casting vote.
177. Subject to these Articles and Sections 175, 179 and other applicable provisions of the Act, a circular
resolution in writing, executed by or on behalf of a majority of the Directors or members of the
Committee, shall constitute a valid decision of the Board or committee thereof, as the case may be,
provided that a draft of such resolution together with the information required to make a fully-informed
good faith decision with respect to such resolution and appropriate documents required to evidence
passage of such resolution, if any, was sent to all of the Directors or members of the committee (as the
case may be) at their addresses registered with the Company in India by hand delivery or by post or by
courier, or through such electronic means as may be prescribed under the Act, and has been approved by
a majority of the Directors or members who are entitled to vote on the resolution.
178. All acts done in any meeting of the Board or of a committee thereof or by any Person acting as a Director
shall, notwithstanding that it may be afterwards discovered that his appointment was invalid by reason
of any defect for disqualification or had terminated by virtue of any provisions contained in the Act, or
in these Articles, be as valid as if every such Director or such Person had been duly appointed and was
qualified to be a Director.
179. Subject to the provisions of the Act, no Director shall be disqualified by his office from contracting with
the Company, nor shall any such contract entered into by or on behalf of the Company in which any
Director shall be in any way interested be avoided, nor shall any Director contracting or being so
interested be liable to account to the Company for any profit realized by any such contract by reason only
of such Director holding that office or of the fiduciary relations thereby established; provided that every
Director who is in any way whether directly or indirectly concerned or interested in a contract or
arrangement, entered into or to be entered into by or on behalf of the Company, shall disclose the nature
of his concern or interest at a meeting of the Board and shall not participate in such meeting as required
under Section 184 and other applicable provisions of the Act, and his presence shall not count for the
purposes of forming a quorum at the time of such discussion or vote.
XXI. POWERS OF THE DIRECTORS
180. The Directors shall have powers for the engagement and dismissal of managers, engineers, clerks and
assistants and shall have power of general directions, management and superintendence of the business
of the Company with full power or do all such acts, matters and things deemed necessary, proper or
expedient for carrying on the business of the Company and to make and sign all such contracts, and other
government papers and instruments that shall be necessary, proper or expedient, for the authority and
direction of the Company except only such of them as by the Act or by these Articles are expressly
directed to be exercised by the Members in the General Meeting.
181. Subject to Section 179 of the Act, the Directors shall have the right to delegate any of their powers
covered under Section 179(3)(d) to Section 179(3)(f) to any committee of the Board, managers, or any
other principal officer of the Company as they may deem fit and may at their own discretion revoke such
powers.
507182. The Board of Directors shall, or shall authorize Persons in their behalf, to make necessary filings with
governmental authorities in accordance with the Act and other applicable Law, as may be required from
time to time.
183. Subject to the provisions of the Act and these Articles, the Board shall be entitled to exercise all such
powers, and to do all such acts and things as the Company is authorized to exercise and do; provided that
the Board shall not exercise any power or do any act or thing which is directed or required, whether by
the Act, or any other statute or by the Memorandum of Association or by these Articles or otherwise, to
be exercised or done by the Company in a General Meeting; provided further that in exercising any such
power or doing any such act or thing, the Board shall be subject to the provisions in that behalf contained
in the Act or any other statute or in the Memorandum of Association of the Company or in these Articles,
or in any regulations not inconsistent therewith and duly made thereunder, including regulations made
by the Company in General Meeting, but no regulation made by the Company in General meeting shall
invalidate any prior act of the Board which would have been valid if that regulation had not been made.
184. Subject to the provisions of the Act and the and any other applicable Law for the time being in force, the
Directors shall have the power, from time to time and at their discretion, to borrow, raise or secure the
payment of any sum of money for and on behalf of the Company in such manner and upon such terms
and conditions in all respects as they think fit and through the issue of Debentures or bonds of the
Company or by mortgage or charge upon all or any of the properties of the Company both present and
future including its uncalled capital then available.
185. The Directors shall have the power to open bank accounts, to sign cheques on behalf of the Company
and to operate all banking accounts of the Company and to receive payments, make endorsements, draw
and accept negotiable instruments, hundies and bills or may authorise any other Person or Persons to
exercise such powers.
XXII. BORROWING POWERS
186. Subject to the provisions of the Act, the Board may from time to time, at their discretion raise or borrow
or secure the payment of any sum or sums of money for and on behalf of the Company. Any such money
may be raised or the payment or repayment thereof may be secured in such manner and upon such terms
and conditions in all respect as the Board may think fit by promissory notes or by opening loan or current
accounts or by receiving deposits and advances at interest with or without security or otherwise and in
particular by the issue of bonds, perpetual or redeemable Debentures of the Company charged upon all
or any part of the property of the Company (both present and future) including its uncalled capital for
the time being or by mortgaging or charging or pledging any lands, buildings, machinery, plant, goods
or other property and Securities of the Company or by other means as the Board deems expedient.
187. The Board of Directors shall not except with the consent of the Company by way of a Special Resolution,
borrow monies where the monies to be borrowed together with the monies already borrowed by the
Company (apart from temporary loans obtained from the Company’s bankers in the ordinary course of
business) exceeds the aggregate of paid-up Share Capital, free reserves and securities premium of the
Company.
XXIII. DIVIDEND AND RESERVES
188. The Company in a General Meeting may declare dividends, but no dividend shall exceed the amount
recommended by the Board.
189. Subject to the provisions of the Act, the Board may from time to time pay to the Members such interim
dividends as appear to it to be justified by the profits of the Company.
190. The Board may, before recommending any dividend, set aside out of the profits of the Company such
sums as it thinks fit as a reserve or reserves which shall, at the discretion of the Board, be applicable for
any purpose to which the profits of the Company may be properly applied, including provision for
meeting contingencies or for equalising dividends; and pending such application, may, at the like
discretion, either be employed in the business of the Company or be invested in such investments (other
than Shares of the Company) as the Board may, from time to time, think fit. The Board may also carry
forward any profits which it may consider necessary not to divide, without setting them aside as a reserve.
508191. Subject to the rights of Persons, if any, entitled to Shares with special rights as to dividends, all dividends
shall be declared and paid according to the amounts paid or credited as paid on the Shares in respect
whereof the dividend is paid, but if and so long as nothing is paid upon any of the Shares in the Company,
dividends may be declared and paid according to the amounts of the Shares.
192. No amount paid or credited as paid on a Share in advance of calls shall be treated for the purpose of these
Articles as paid on the Share.
193. All dividends shall be apportioned and paid proportionately to the amounts, paid or credited as paid on
the Shares during any portion or portions of the period in respect of which the dividend is paid, but if
any Share is issued on terms providing that it shall rank for dividend as from a particular date such Share
shall rank for dividend accordingly.
194. The Board may deduct from any dividend payable to any Member all sums of money, if any, presently
payable by him to the Company on account of calls or otherwise in relation to the Shares.
195. Any dividend, interest or other monies payable in cash in respect of Shares may be paid by electronic
mode or by cheque or demand draft sent through the post directed to the registered address of the holder
or, in the case of joint holders, to the registered address of that one of the joint holders who is first named
on the register of Members of the Company, or to such Person and to such address as the holder or joint
holders may in writing direct.
196. Every such cheque shall be made payable to the order of the Person to whom it is sent.
197. Any one of two or more joint holders of a Share may give effectual receipts for any dividends, bonuses
or other payments in respect of such Share.
198. Notice of any dividend, whether interim or otherwise, that may have been declared shall be given to the
Persons entitled to Share therein in the manner mentioned in the Act.
199. No dividend shall bear interest against the Company.
200. A Shareholder can waive/ forgo the right to receive the dividend (either final and/ or interim) to which
he is entitled, on some or all the equity Shares held by him in the Company. However, the Shareholder
cannot waive/ forgo the right to receive the dividend (either final and/ or interim) for a part of percentage
of dividend on Share(s).
201. Where a dividend has been declared by the Company but has not been paid or claimed within thirty days
from the date of the declaration to any Shareholder entitled to the payment of the dividend, the Company
shall, within seven days from the date of expiry of the said period of thirty days, transfer the total amount
of dividend which remains unpaid or unclaimed to a special account to be opened by the Company in
that behalf in any scheduled bank to be called the ‘Unpaid Dividend Account’.
202. Any money transferred to the ‘Unpaid Dividend Account’ of the Company which remains unpaid or
unclaimed for a period of 7 (seven) years from the date of such transfer, shall be transferred by the
Company along with the interest accrued, if any, to the Fund known as Investor Education and Protection
Fund established under Section 125 of the Act. There shall be no forfeiture of unclaimed or unpaid
dividends before the claim becomes barred by law.
203. All Shares in respect of which the Dividend has not been paid or claimed for 7 (seven) consecutive years
or more shall be transferred by the Company in the name of Investor Education and Protection Fund
along with a statement containing such details as may be prescribed. Provided that any claimant of Shares
so transferred shall be entitled to claim the transfer of Shares from Investor Education and Protection
Fund in accordance with such procedure and on submission of such documents as may be prescribed.
204. The Company shall comply with the provisions of the Act in respect of any dividend remaining unpaid
or unclaimed with the Company.
XXIV. INSPECTION OF ACCOUNTS
205. a. The Board shall cause proper books of account to be maintained under Section 128 and other
applicable provisions of the Act.
509b. The Board shall, from time to time, in accordance with the Act, determine whether and to what
extent and at what times and places and under what conditions or regulations all books of the
Company or any of them, shall be open to the inspection of Members not being Directors.
c. No Member (not being a Director) or other Person shall have any right of inspecting any account
book or document of the Company except as conferred by Law or authorised by the Board or
by the Company in General Meetings.
d. Each Director shall be entitled to examine the books, accounts and records of the Company, and
shall have free access, at all reasonable times and with prior written notice, to any and all
properties and facilities of the Company.
XXV. SECRECY
206. Every manager, auditor, trustee, member of a Committee, officer, servant, agent, accountant or other
Persons employed in the business of the Company shall, if so required by the Board, before entering
upon the duties, sign a declaration pledging himself to observe strict secrecy respecting all bona fide
transactions of the Company with its customers and the state of accounts with individuals and in matters
relating thereto and shall by such declaration pledge himself not to reveal any of the matters which may
come to his knowledge in the discharge of his duties except when required to do so by the Directors or
by any General Meeting or by the Law of the country and except so far as may be necessary in order to
comply with any of the provisions in these Articles and the provisions of the Act.
XXVI. WINDING UP
207. The Company may be wound up in accordance with the Act and the Insolvency and Bankruptcy Code,
2016, as amended. (to the extent applicable).
XXVII. THE SEAL
208. a. The Board shall provide for the safe custody of the seal of the Company.
b. The seal shall not be affixed to any instrument except by the authority of resolution of the Board
or a committee of the Board authorised by it in that behalf, and except in the presence of at least
1 (One) Director or Company Secretary or any other official of the Company as the Board may
decide and that 1 (One) Director or Company Secretary or such official shall sign every
instrument to which the Seal of the Company is so affixed in their presence. The Share
certificates will, however, be signed and sealed in accordance with Rule 5 of the Companies
(Share Capital and Debentures) Rules, 2014, as amended.
XXVIII. AUDIT
209. Subject to the provisions of the Act, the Company shall appoint an auditor at an Annual General Meeting
to hold office from the conclusion of that Annual General Meeting until the conclusion of the sixth
Annual General Meeting from such Annual General Meeting, and every auditor so appointed shall be
informed of his appointment within 15 days.
210. The Directors may fill up any casual vacancy in the office of the auditors within 30 (Thirty) days subject
to the provisions of Section 139 and 140 of the Act and the rules framed thereunder.
211. The remuneration of the auditors shall be fixed by the Company in the Annual General Meeting or in
such manner as the Company may in the General Meeting determine.
XXIX. GENERAL AUTHORITY
212. Wherever in the Act, it has been provided that the Company shall have any right, privilege or authority
or that the Company cannot carry out any transaction unless the Company is so authorized by its Articles
then in that case, these Articles hereby authorize and empower the Company to have such rights, privilege
or authority and to carry out such transaction as have been permitted by the Act, without there being any
specific Article in that behalf herein provided.
510XXX. INDEMNITY
213. Every officer of the Company shall be indemnified out of the assets of the Company against any liability
incurred by him in defending any proceedings, whether civil or criminal, in which judgment is given in
his favour or in which he is acquitted or in which relief is granted to him by the court or the National
Company Law Tribunal.
511SECTION IX – OTHER INFORMATION
MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION
The copies of the following documents and contracts which have been entered or are to be entered into by our
Company (not being contracts entered into in the ordinary course of business carried on by our Company) which
are or may be deemed material will be attached to the copy of this Red Herring Prospectus and filed with the RoC.
Copies of the contracts and documents for inspection referred to hereunder, may be inspected at our Registered
Office, from 10.00 am to 4.00 pm on all Working Days and will also be available at the following weblink
www.bluestone.com/investor-relations.html, from the date of filing this Red Herring Prospectus until the
Bid/Offer Closing Date, except for such contracts and documents that will be entered into or executed subsequent
to the Bid/Offer Closing Date.
Material Contracts to the Offer
1. Offer agreement dated December 11, 2024, entered into among our Company, the Selling Shareholders
and the BRLMs.
2. Registrar agreement dated December 11, 2024, entered into among our Company, the Selling
Shareholders and the Registrar to the Offer.
3. Monitoring Agency Agreement dated August 4, 2025, entered into between our Company and the
Monitoring Agency.
4. Escrow and sponsor bank agreement dated August 4, 2025 entered into among our Company, the Selling
Shareholders, the BRLMs, the Syndicate Members, Banker(s) to the Offer and the Registrar to the Offer.
5. Share escrow agreement dated July 25, 2025 entered into among the Selling Shareholders, our Company
and the Share Escrow Agent.
6. Syndicate agreement dated August 4, 2025 entered into among the members of the Syndicate, our
Company, the Selling Shareholders and the Registrar to the Offer.
7. Underwriting agreement dated [●] entered into among our Company, the Selling Shareholders and the
Underwriters.
8. Promoter contribution escrow agreement dated August 4, 2025 entered into among our Company, our
Promoter and Axis Bank Limited.
Material Documents
1. Amended and Restated Shareholders’ Agreement dated May 12, 2022 executed by and amongst Ganesh
Krishnan, Srinivas Anumolu, Accel India III (Mauritius) Ltd, Saama Capital II, Ltd., Kalaari Capital
Partners Opportunity Fund, LLC, Kalaari Capital Partners II, LLC, Accel Growth III Holdings
(Mauritius) Ltd., IvyCap Ventures Trust – Fund 1, Vistra ITCL (India) Limited, Trustee of IvyCap
Ventures Trust Fund 2, DF International Private Partners, Iron Pillar Fund I Ltd, Iron Pillar India Fund
I, RB Investments Pte Ltd., Bluestone Jewellery And Lifestyle Private Limited Management Stock
Transfer Trust, Gaurav Deepak, Fermont Capital, LLC, Avanz EM Partnerships Fund II, SPC, Innoven
Capital India Private Limited, Saurabh Mehta, Esha Parnami, Ashoka Pte. Ltd., Japonica Holdings Pte.
Ltd., Brainstorm Capital, Nitin Rajput, SAMA Family Trust, Raveen Sastry, Hero Enterprise Partner
Ventures as represented by its partner(s) (together the “Specific Investors”) together with the deed of
adherence cum amendment agreement thereto dated September 21, 2023 between the Parties, IE Venture
Investment Fund II, 360 One Large Value Fund – Series 13 (acting through the 360 ONE Alternates
Asset Management Limited), 360 One Special Opportunities Fund Series 11 (acting through the 360
ONE Alternates Asset Management Limited), 360 One Seed Ventures Fund – Series 2 (acting through
the 360 ONE Alternates Asset Management Limited), Partners of NKSquared ((“NKSquared”) (acting
through any of its partner(s)), Partners of Kamath Associate (“Kamath Associate”) (acting through any
of its partner(s)) (collectively the “DOA Parties”), and further amended by way of amendment
agreement to the SHA dated August 3, 2024 between the Parties, the DOA Parties, Deepinder Goyal,
Vijayaraghavan G, Nezone Enterprise Private Limited, Stride Ventures Debt Fund II, Stride Ventures
Debt Fund III, Alteria Capital Fund II - Scheme I (acting through its trustee, Orbis Trusteeship Services
Private Limited), IvyCap Ventures Trust Fund – III, Sunil S Mehta, Pratithi Growth Fund I, Twin And
512Bull Opportunities Fund – 1, Girnar Growth Ventures LLP, OHM Enterprises, Ashwin Kedia, NV
Holdings Limited, IE Venture Fund Follow-on I, 360 ONE Special Opportunities Fund – Series 12, 360
ONE Private Equity Fund - Series 2, 360 ONE Large Value Fund - Series 1, 360 ONE Large Value Fund
- Series 2, 360 ONE Large Value Fund - Series 4, 360 ONE Large Value Fund - Series 5, 360 ONE Large
Value Fund - Series 9, 360 ONE Large Value Fund - Series 10, 360 ONE Large Value Fund - Series 11,
360 ONE Large Value Fund - Series 15, 360 ONE Large Value Fund - Series 16, 360 ONE Large Value
Fund - Series 18, 360 ONE Large Value Fund - Series 20, Karan Bhagat, InnoVen Capital India Fund,
Prabhushree Trading Private Limited, Upkaran Singh Chawla, Sankar Bora, Harbir Dhingra, Iron Pillar
II WH Ltd., 360 One Special Opportunities Fund – Series 13, Trifecta Venture Debt Fund – III, Jewelweb
Ventures LLP, Mukesh Lakshmichand Mer, Accel India VII (Mauritius) Ltd, Midas Deals Private
Limited and Touchstone Venture LLP and our Company.
2. Share subscription agreement dated November 11, 2024 by and among RFPL, Sankar Bora, Deepan
Babu, Bharat Mahajan, Deepak Patil and our Company.
3. Valuation report dated November 11, 2024 in relation to share subscription agreement dated November
11, 2024 by and among RFPL, Sankar Bora, Deepan Babu, Bharat Mahajan, Deepak Patil and our
Company.
4. Amended and restated shareholders’ agreement dated January 30, 2025 between Redefine Fashion
Private Limited, Sankar Bora, Deepan Babu, Bharat Mahajan, Deepak Patil, Saikot Das, Raveen Sastry,
Accel India VII (Mauritius) Limited and our Company.
5. Share Subscription Agreement dated January 6, 2025 entered by our Company, Ethereal House Private
Limited, and the founders of EHPL, Nitesh Jain and Sharad Arora.
6. Shareholders’ Agreement dated January 6, 2025 entered by our Company, Ethereal House Private
Limited, and the founders of EHPL, Nitesh Jain and Sharad Arora.
7. Valuation report dated December 30, 2024 in relation to the share subscription agreement dated January
6, 2025 entered by our Company, Ethereal House Private Limited, and the founders of EHPL, Nitesh
Jain and Sharad Arora.
8. Certified copies of our Memorandum of Association and Articles of Association, as amended from time
to time.
9. Certificate of incorporation dated July 22, 2011, issued to our Company, under the name “New Age E
Commerce Services Private Limited” by the RoC.
10. Fresh certificate of incorporation dated November 25, 2013, issued by the RoC pursuant to change of
name from “New Age E Commerce Services Private Limited” to “BlueStone Jewellery and Lifestyle
Private Limited”.
11. Fresh certificate of incorporation dated November 8, 2024, issued by the RoC upon conversion into a
public company.
12. Resolution of our Board dated July 16, 2025 approving the Objects of the Offer.
13. Resolution of our Board dated August 16, 2024, approving the Offer and other related matters.
14. Shareholders’ resolution dated August 21, 2024, in relation to the Offer, approving the Fresh Issue and
other related matters.
15. Resolution of our Board dated December 10, 2024, approving the Draft Red Herring Prospectus for filing
with SEBI and the Stock Exchanges.
16. Resolution of the IPO Committee dated December 11, 2024, approving the Draft Red Herring Prospectus
for filing with SEBI and the Stock Exchanges.
17. Resolution of our IPO Committee dated June 19, 2025, approving the Addendum to the Draft Red
Herring Prospectus for filing with SEBI and the Stock Exchanges.
51318. Resolution of our Board dated August 4, 2025, approving this Red Herring Prospectus for filing with
SEBI and the Stock Exchanges.
19. Consent letter and authorisation from the each of the Selling Shareholders, authorising the Offer for Sale.
20. Resolution of our Board dated August 4, 2025, taking on record the consent of the Selling Shareholders
to participate in the Offer for Sale.
21. Resolution dated August 4, 2025 passed by the Audit Committee approving the Key Performance
Indicators.
22. Certificate on key performance indicators issued by Rawat & Associates, Chartered Accountants dated
August 4, 2025.
23. Certificate relating to basis for Offer Price dated August 4, 2025 issued by Rawat & Associates,
Chartered Accountants.
24. Certificate relating to weighted average cost of acquisition per equity share dated August 4, 2025 issued
by Rawat & Associates, Chartered Accountants.
25. Certificate relating to financial indebtedness dated August 4, 2025 issued by Rawat & Associates,
Chartered Accountants.
26. Certificate relating to ESOP 2014 dated August 4, 2025 issued by Rawat & Associates, Chartered
Accountants.
27. Certificate relating to objects of the Offer dated August 4, 2025 issued by Rawat & Associates, Chartered
Accountants.
28. Certificate relating to outstanding dues owed to MSMEs, material and other creditors dated August 4,
2025 issued by Rawat & Associates, Chartered Accountants.
29. Certificate relating to significant developments after March 31, 2025 dated August 4, 2025 issued by
Rawat & Associates, Chartered Accountants.
30. Consent dated August 4, 2025, from our Statutory Auditors, M S K A & Associates, Chartered
Accountants, to include their name as required under section 26 (5) of the Companies Act 2013 read with
SEBI ICDR Regulations, in this Red Herring Prospectus and as an “expert” as defined under Section
2(38) of the Companies Act 2013 to the extent and in their capacity as our Statutory Auditors, and in
respect of their (i) examination report, dated July 16, 2025, on our Restated Summary Statements; and
(ii) their report dated July 17, 2025, on the statement of special tax benefits included in this Red Herring
Prospectus and such consent has not been withdrawn as on the date of this Red Herring Prospectus.
31. Consent dated August 4, 2025, from Rawat & Associates, Chartered Accountants, to include their name
as required under Section 26(5) of the Companies Act 2013 read with SEBI ICDR Regulations in this
Red Herring Prospectus and referred to as an “expert” as defined under Section 2(38) of the Companies
Act 2013 in respect of certificates issued by them in their capacity as independent chartered accountants
to our Company.
32. Consent dated December 11, 2024, from Rahul Rawat, independent chartered engineer, to include their
name as required under Section 26(5) of the Companies Act 2013 read with SEBI ICDR Regulations in
this Red Herring Prospectus and referred to as an “expert” as defined under Section 2(38) of the
Companies Act 2013 in respect of certificate issued by them in their capacity as independent chartered
engineer.
33. Consents of our Directors, Promoter, Bankers to our Company, the BRLMs, Syndicate Members,
Registrar to the Offer, Banker(s) to the Offer, legal counsel to the Company, Registrar to the Offer,
Escrow Collection Bank, Public Offer Account Bank, Refund Bank, Sponsor Banks, Company Secretary
and Compliance Officer of our Company, as referred to act, in their respective capacities.
51434. Consent letter dated July 15, 2025, from RedSeer Management Consulting Private Limited to rely on
and reproduce part or whole of the RedSeer Report and include their name in this Red Herring
Prospectus.
35. Industry report titled “Industry Report on Jewellery Market in India” dated July 15, 2025, prepared by
Redseer Management Consulting Private Limited, commissioned and paid for by our Company and the
engagement letter dated April 22, 2024, amongst the Company and Redseer Management Consulting
Private Limited.
36. Copies of annual reports of our Company for the last three financial years.
37. The examination report dated July 16, 2025 of the Statutory Auditor, on our Restated Financial
Information, included in this Red Herring Prospectus.
38. The statement of possible special tax benefits dated July 17, 2025 issued by the Statutory Auditors.
39. In-principle listing approvals each dated February 24, 2025 from BSE and NSE.
40. Tripartite agreement dated July 14, 2022 among our Company, NSDL and the Registrar to the Offer.
41. Tripartite agreement dated July 21, 2022 among our Company, CDSL and the Registrar to the Offer.
42. Due diligence certificate to SEBI from the BRLMs, dated December 11, 2024.
43. Clarification on the shareholding in the DRHP sought by Hemant Kaushik vide email dated January 28,
2025 and the response email dated February 7, 2025, submitted by the Company.
44. Complaint filed by Ranjeet Kumar, on behalf of C Krishniah Chetty and Sons Private Limited dated
February 18, 2025, on the SCORES portal, and the response dated March 7, 2025, filed by the Company.
Further, email dated March 26, 2025 from Anushna Satapathy, on behalf of C Krishniah Chetty and Sons
Private Limited, and the email response dated March 27, 2025, shared by the Company.
45. Final observation letter bearing reference number SEBI/HO/CFD/RAC-DIL2/P/OW/2025/9891/1 dated
April 1, 2025 issued by SEBI).
Any of the contracts or documents mentioned in this Red Herring Prospectus may be amended or modified at any
time if so, required in the interest of our Company or if required by the other parties, without notice to the
Shareholders subject to compliance of the provisions contained in the Companies Act and other relevant statutes.
515DECLARATION
I hereby declare that all relevant provisions of the Companies Act 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures, statements
and undertakings made in this Red Herring Prospectus are true and correct.
SIGNED BY THE DIRECTOR OF OUR COMPANY
_________________________________
Gaurav Singh Kushwaha
(Chairman and Managing Director)
Date: August 4, 2025
Place: Bangalore, India
516DECLARATION
I hereby declare that all relevant provisions of the Companies Act 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures, statements
and undertakings made in this Red Herring Prospectus are true and correct.
SIGNED BY THE DIRECTOR OF OUR COMPANY
_________________________________
Prashanth Prakash
(Non- Executive Nominee Director)
Date: August 4, 2025
Place: Bangalore, India
517DECLARATION
I hereby declare that all relevant provisions of the Companies Act 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures, statements
and undertakings made in this Red Herring Prospectus are true and correct.
SIGNED BY THE DIRECTOR OF OUR COMPANY
_________________________________
Sameer Dilip Nath
(Non- Executive Nominee Director)
Date: August 4, 2025
Place: Mumbai, India
518DECLARATION
I hereby declare that all relevant provisions of the Companies Act, 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures, statements
and undertakings made in this Red Herring Prospectus are true and correct.
SIGNED BY THE DIRECTOR OF OUR COMPANY
_________________________________
Rajesh Kumar Dahiya
(Independent Director)
Date: August 4, 2025
Place: Mumbai, India
519DECLARATION
I hereby declare that all relevant provisions of the Companies Act, 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures, statements
and undertakings made in this Red Herring Prospectus are true and correct.
SIGNED BY THE DIRECTOR OF OUR COMPANY
_________________________________
Rohit Bhasin
(Independent Director)
Date: August 4, 2025
Place: Delhi, India
520DECLARATION
I hereby declare that all relevant provisions of the Companies Act, 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures, statements
and undertakings made in this Red Herring Prospectus are true and correct.
SIGNED BY THE DIRECTOR OF OUR COMPANY
_________________________________
Neha
(Independent Director)
Date: August 4, 2025
Place: Noida, India
521DECLARATION
I hereby declare that all relevant provisions of the Companies Act, 2013 and the regulations and guidelines issued
by the Government of India, or the regulations or guidelines issued by the Securities and Exchange Board of India,
established under Section 3 of the Securities and Exchange Board of India Act, 1992, as the case may be, have
been complied with, and no statement made in this Red Herring Prospectus is contrary to the provisions of the
Companies Act, 2013, the Securities Contracts (Regulation) Act, 1956, the Securities Contracts (Regulation)
Rules, 1957 and the Securities and Exchange Board of India Act, 1992, each as amended, or the rules made, or
regulations or guidelines issued thereunder, as the case may be. I further certify that all the disclosures and
statements made in this Red Herring Prospectus are true and correct.
SIGNED BY THE CHIEF FINANCIAL OFFICER OF OUR COMPANY
_________________________________
Rumit Dugar
(Chief Financial Officer)
Date: August 4, 2025
Place: Mumbai, India
522DECLARATION BY SELLING SHAREHOLDER
We, Saama Capital II, Ltd., hereby confirm that all statements and undertakings specifically made or confirmed
by us, severally and not jointly, in this Red Herring Prospectus about or in relation to ourself, as the Selling
Shareholder and our respective portion of the Offered Shares, are true and correct. We assume no responsibility
for any other statements, disclosures or undertakings, including, any of the statements, disclosures or undertakings
made or confirmed by the Company or any other Selling Shareholder or any other person(s) in this Red Herring
Prospectus.
_________________________________
For and on behalf of Saama Capital II, Ltd.
Name: Mahmad Hayder Amiran
Designation: Director
Date: August 4, 2025
Place: Mauritius
523DECLARATION BY SELLING SHAREHOLDER
We, Accel India III (Mauritius) Ltd., hereby confirm that all statements and undertakings specifically made or
confirmed by us, severally and not jointly, in this Red Herring Prospectus about or in relation to ourself, as the
Selling Shareholder and our respective portion of the Offered Shares, are true and correct. We assume no
responsibility for any other statements, disclosures or undertakings, including, any of the statements, disclosures
or undertakings made or confirmed by the Company or any other Selling Shareholder or any other person(s) in
this Red Herring Prospectus.
_________________________________
For and on behalf of Accel India III (Mauritius) Ltd.
Date: August 4, 2025
Place: Mauritius
524DECLARATION BY SELLING SHAREHOLDER
We, Kalaari Capital Partners II, LLC, hereby confirm that all statements and undertakings specifically made or
confirmed by us, severally and not jointly, in this Red Herring Prospectus about or in relation to ourself, as the
Selling Shareholder and our respective portion of the Offered Shares, are true and correct. We assume no
responsibility for any other statements, disclosures or undertakings, including, any of the statements, disclosures
or undertakings made or confirmed by the Company or any other Selling Shareholder or any other person(s) in
this Red Herring Prospectus.
_________________________________
Name: Resmah Choomka
Title: Director
For and on behalf of Kalaari Capital Partners II, LLC
Date: August 4, 2025
Place: Mauritius
525DECLARATION BY SELLING SHAREHOLDER
We, Kalaari Capital Partners Opportunity Fund, LLC, hereby confirm that all statements and undertakings
specifically made or confirmed by us, severally and not jointly, in this Red Herring Prospectus about or in relation
to ourself, as the Selling Shareholder and our respective portion of the Offered Shares, are true and correct. We
assume no responsibility for any other statements, disclosures or undertakings, including, any of the statements,
disclosures or undertakings made or confirmed by the Company or any other Selling Shareholder or any other
person(s) in this Red Herring Prospectus.
_________________________________
Name: Resmah Choomka
Title: Director
For and on behalf of Kalaari Capital Partners Opportunity Fund, LLC
Date: August 4, 2025
Place: Mauritius
526DECLARATION BY SELLING SHAREHOLDER
We, Iron Pillar Fund I Ltd, hereby confirm that all statements and undertakings specifically made or confirmed
by us, severally and not jointly, in this Red Herring Prospectus about or in relation to ourself, as the Selling
Shareholder and our respective portion of the Offered Shares, are true and correct. We assume no responsibility
for any other statements, disclosures or undertakings, including, any of the statements, disclosures or undertakings
made or confirmed by the Company or any other Selling Shareholder or any other person(s) in this Red Herring
Prospectus.
_________________________________
Nikesh Anand Muthoor
For and on behalf of Iron Pillar Fund I Ltd
Date: August 4, 2025
Place: Mauritius
527DECLARATION BY SELLING SHAREHOLDER
We, Iron Pillar India Fund I, hereby confirm that all statements and undertakings specifically made or confirmed
by us, severally and not jointly, in this Red Herring Prospectus about or in relation to ourself, as the Selling
Shareholder and our respective portion of the Offered Shares, are true and correct. We assume no responsibility
for any other statements, disclosures or undertakings, including, any of the statements, disclosures or undertakings
made or confirmed by the Company or any other Selling Shareholder or any other person(s) in this Red Herring
Prospectus.
_________________________________
For and on behalf of Iron Pillar India Fund I
Date: August 4, 2025
Place: Mumbai, India
528DECLARATION BY SELLING SHAREHOLDER
I, Sunil Kant Munjal, partner of Hero Enterprise Partner Ventures, hereby confirm that all statements and
undertakings specifically made or confirmed by me, severally and not jointly, in this Red Herring Prospectus
about or in relation to ourself, as the Selling Shareholder and our respective portion of the Offered Shares, are true
and correct. I assume no responsibility for any other statements, disclosures or undertakings, including, any of the
statements, disclosures or undertakings made or confirmed by the Company or any other Selling Shareholder or
any other person(s) in this Red Herring Prospectus.
_________________________________
For and on behalf of Sunil Kant Munjal (and other partners of Hero Enterprise Partner Ventures)
Date: August 4, 2025
Place: Delhi, India
529