The Ministry of Micro, Small and Medium Enterprises (MSME) is implementing initiatives to connect MSMEs with the global market. A key component is the One District One Product (ODOP) initiative, under the Department of Promotion of Industry and Internal Trade (DPIIT), designed to promote balanced regional development by selecting, branding, and promoting a unique product from each district. ODOP is integrated with the Developing Districts as Export Hubs (DEH) initiative, spearheaded by the Directorate General of Foreign Trade (DGFT).
The DEH initiative aims to transform each district into an export hub. Districts identify products or services with export potential and develop District Export Action Plans (DEAPs) focusing on quality, capacity, market access, and infrastructure. District Export Promotion Committees (DEPCs), led by local administrations in partnership with DGFT, oversee execution. State-level Export Promotion Committees support inter-district coordination. The DGFT monitors progress via a national portal and promotes ODOP products at international events through Indian Missions.
The government supports MSME participation in international trade fairs through the International Cooperation Scheme, building capacity for export market entry by facilitating participation in international events, providing market intelligence, and reimbursing export-related costs. Training in digital marketing and e-commerce is integrated into schemes like Procurement and Marketing Support and MSME Trade Enablement and Marketing (MSME TEAM).
Financial incentives are provided through programs like the Prime Minister's Employment Generation Programme, PM Vishwakarma, Procurement and Marketing Support, International Cooperation, Khadi Gramodyog Vikas Yojana, and Coir Vikas Yojana. The Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) provides guarantee cover, with increased coverage for women-owned enterprises. This information was provided by the Minister of State for Micro, Small and Medium Enterprises, Smt. Sushri Shobha Karandlaje, in a written reply in the Rajya Sabha.
Key Entities Referenced
Ministry of Micro, Small and Medium Enterprises: The Indian government ministry responsible for the development of micro, small and medium enterprises.
Department of Promotion of Industry and Internal Trade: The DPIIT, a department under the Ministry of Commerce and Industry, focuses on promoting industry and internal trade in India.
One District, One Product: The ODOP initiative aims to foster balanced regional development across all districts of India by promoting one product from each district.
Districts as Export Hubs: The DEH initiative is a flagship export promotion initiative aimed at transforming every district into a vibrant contributor to national exports.
Director General of Foreign Trade: The DGFT is an organization responsible for implementing and monitoring export-related policies and initiatives.
District Export Promotion Committee: The DEPC is a committee led by local administration in partnership with DGFT regional authorities to oversee the execution of District Export Action Plans.
International Cooperation Scheme: A scheme of the Ministry that facilitates the participation of MSMEs in International Trade Fairs.
Credit Gaurantee Fund Trust: The CGTMSE provides guarantee cover for Micro and Small Enterprises MSEs.
Ministry of Micro,Small & Medium Enterprises
CENTRE’s NEW INITIATIVE TO CONNECT
MSMES WITH GLOBAL MARKET
Posted On: 28 JUL 2025 5:57PM by PIB Delhi
The Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry
Initiative “One District, One Product” (ODOP) aims at fostering balanced regional development across all
districts of the country by selection, branding, and promoting one product from each district of the country.
The ODOP Initiative aims at attracting investment in the district and boosting manufacturing and exports,
thereby generating employment in the district. ODOP is operationally merged with the “Districts as Export
Hubs” initiative. The Developing Districts as Export Hubs (DEH) initiative is a flagship export promotion
initiative of Director General of Foreign Trade (DGFT), with the vision to transform every district into a
vibrant contributor to national exports. It builds upon and now incorporates the One District One Product
(ODOP) initiative to streamline export potential at the grassroots level. Each district identifies one or more
products or services with export potential and creates a District Export Action Plan (DEAP) to support
quality, capacity, market access, and infrastructure. A District Export Promotion Committee (DEPC), led
by local administration in partnership with DGFT regional authorities, oversees execution. State-level Export
Promotion Committees support coordination across districts and the DGFT implements and monitors via a
national portal. ODOP products are promoted at international events through engagement with Indian
Missions abroad.
The Government facilitates participation of Micro, Small and Medium Enterprises (MSMEs) in International
Trade Fairs through the International Co-operation Scheme of the Ministry. The scheme aims to build
Capacity of MSMEs for entering export market by facilitating their participation in international exhibitions/
fairs/conferences/ seminar/buyer-seller meets abroad as well as providing them with actionable market-
intelligence and reimbursement of various costs involved in export of goods and services. The Scheme
provides opportunities to MSMEs to continuously update themselves to meet the challenges emerging out of
changes in technology, changes in demand, and emergence of new markets.
The components of training in digital marketing and e-commerce are embedded in schemes like Procurement
and Marketing Support and MSME Trade Enablement and Marketing (MSME TEAM) schemes of the
Ministry of MSME. Government provides financial incentives/concessions through schemes like Prime
Ministers Employment Generation Programme, PM Vishwakarma, Procurement and Marketing Support,
International Cooperation, Khadi Gramodyog Vikas Yojana, Coir Vikas Yojana etc, for enterprise creation,
capacity building, tool kits, etc. Through the Credit Gaurantee Fund Trust (CGTMSE), Government provides
guarantee cover for Micro and Small Enterprises (MSEs), with increased cover for women owned enterprises.
This information was given by the Minister of State for Micro, Small and Medium Enterprises, Smt. Sushri
Shobha Karandlaje, in a written reply in the Rajya Sabha today.
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(Release ID: 2149387)