**Executive Summary**
The Department of Posts, Ministry of Communications, has launched the "India Post Mascot Design Contest" on the Innovate India MyGov platform to create a visual brand ambassador reflecting the organization’s core values. The contest is open to all Indian citizens from 15 July to 15 August 2026, with a total prize pool of ₹2 Lakhs for the best designs and names. This initiative seeks to modernize India Post’s identity through public participation from artists, students, and creative professionals.
**Key Points / Main Content**
**Contest Objectives and Values**
* The initiative aims to design an official mascot representing trust, reliability, inclusivity, service, and digital innovation.
* The selected mascot will serve as the official brand ambassador for India Post.
**Submission Requirements**
* Participants must submit one original mascot design.
* Submissions must include a suitable mascot name and a brief concept note.
* All entries must be submitted through the MyGov platform.
**Prizes and Recognition**
* **Mascot Design Prizes:** ₹75,000 (1st), ₹50,000 (2nd), and ₹25,000 (3rd).
* **Mascot Naming Prizes:** ₹25,000 (1st), ₹15,000 (2nd), and ₹10,000 (3rd).
* Winners in all categories will receive official certificates.
* Awards for mascot design and mascot naming are independent and exclusive of each other.
**Mascot Application and Usage**
* The winning mascot will be featured in promotional campaigns and philatelic products.
* It will be utilized in public awareness initiatives, exhibitions, social media platforms, and all official communications.
**Impact Analysis**
**Indian Citizens (including Students, Designers, and Artists)**
**Impact**
Citizens have the opportunity to contribute to the visual identity of a major national institution and compete for significant cash prizes and official certificates.
**Action Required**
Interested individuals must visit the MyGov contest page to review guidelines and submit their design, name, and concept note between 15 July and 15 August 2026.
**India Post (Department of Posts)**
**Impact**
The department will acquire a distinctive and modern brand ambassador that reflects its evolution and core values across all service touchpoints.
**Action Required**
The department must manage the selection process and integrate the winning mascot into its future branding, exhibitions, and official communications.
Key Entities Referenced
Ministry of Communications: The parent ministry under which the Department of Posts operates and oversees the mascot design initiative.
India Post Mascot Design Contest: A nationwide initiative inviting Indian citizens to design an official mascot that reflects the organization's values of trust, service, and digital innovation.
Department of Posts: The primary government department responsible for launching the contest and managing the visual identity of India Post.
Innovate India MyGov Platform: The official digital portal where participants must submit their mascot designs, names, and concept notes.
Ministry of Communications
Department of Posts launches Mascot Design
Contest on Innovate India MyGov Platform
Citizens invited to design the official mascot of India Post to
reflect its values of trust, service and digital innovation; total
prize money worth 2 Lakhs to be won
प्रव तथ: 18 JUL 2026 12:33PM by PIB Delhi
The Department of Posts, Ministry of Communications, has launched the India Post Mascot Design
Contest on the Innovate India MyGov platform, inviting citizens across the country to design the official
mascot of India Post. The initiative aims to create a distinctive brand ambassador that reflects the
organisation's core values of trust, reliability, inclusivity, service and digital innovation.
The contest is open to all Indian citizens. Participants are required to submit one original mascot design, a
suitable mascot name, and a brief concept note through the MyGov platform. The contest will remain open
from 15 July to 15 August 2026.
To encourage creative participation, the Department has announced cash prizes of ₹75,000, ₹50,000 and
₹25,000 for the top three mascot designs. Separate cash prizes of ₹25,000, ₹15,000 and ₹10,000 will also
be awarded for the top three mascot names. All winners will receive certificates. The prizes for mascot
design and mascot naming are independent and exclusive of each other.
The selected mascot will become the official brand ambassador of India Post and will be featured across
promotional campaigns, philatelic products, public awareness initiatives, exhibitions, social media
platforms and other official communication.
The Department has urged students, designers, artists and creative professionals from across the country to
participate and contribute to shaping the future visual identity of India Post.
For complete details, including the contest guidelines, terms and conditions, and to submit entries,
participants may visit:
https://innovateindia.mygov.in/mascot-design-contest-for-india-post/
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for Link:Great mascots become legends. Now it's your turn to create the next one.
Design the official mascot of India Post and create a character that represents
one of India's oldest and most trusted institutions. Whether you're an artist,
designer, student or simply someone with a… pic.twitter.com/XYPTMjK1ga
— India Post (@IndiaPostOffice) July 15, 2026
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