**Executive Summary**
The Ministry of New and Renewable Energy is implementing nationwide awareness programmes to promote renewable energy (RE) through diverse media channels and institutional collaborations. For the financial year 2025-26, the government has provided funds to 27 States/UTs to conduct Information, Education, and Communication (IEC) activities. This initiative, detailed in a parliamentary reply on March 17, 2026, focuses on widespread public outreach and specialized academic training to support the green energy sector.
**Key Points / Main Content**
**Multi-Channel Outreach and Communication**
* Utilization of various platforms including websites, social media, mobile applications, and traditional media (print, television, radio, and outdoor advertising).
* Collaboration with central agencies such as the Central Bureau of Communication (CBC), National Film Development Corporation (NFDC), Doordarshan, and All India Radio (AIR).
* Deployment of localized promotional tools such as hoardings, radio jingles, melas (fairs), and "Surya Rath" mobile units.
**Regional Implementation and Funding**
* Provision of funds to State Nodal Agencies (SNAs) and DISCOMs to execute IEC activities in rural and remote areas.
* Direct government involvement through periodic review meetings, capacity-building workshops, and public awareness programs nationwide.
* Specific funding allocation achieved for 27 States and Union Territories during FY 2025-26.
**Educational and Skill Development Initiatives**
* Integration of renewable energy into the curricula of reputed institutes like IIT Bombay, IIT Delhi, and IIT Roorkee.
* Implementation of specialized programs:
* **Jal Urjamitra programme:** Led by IIT Roorkee.
* **Green Hydrogen Sector Training:** Skilled manpower development through NSTIs, ITIs, and the Skill Council for Green Jobs (SCGJ).
* **Higher Education:** M. Tech programs in Renewable Energy at NIT Jalandhar and a joint M. Tech in 'Green Energy and Sustainable Development' with Aligarh Muslim University (AMU).
**Impact Analysis**
**State Nodal Agencies (SNAs) and DISCOMs**
**Impact:**
These entities are the primary vehicles for regional implementation and have received dedicated funding for 27 States/UTs to drive local awareness.
**Action Required:**
Must execute ground-level IEC activities, including the deployment of Surya Raths, banners, and workshops, particularly in rural and remote regions.
**Educational and Vocational Institutions (IITs, NITs, ITIs, etc.)**
**Impact:**
Institutions are tasked with bridging the skill gap and providing technical expertise through specialized degree and certificate programs.
**Action Required:**
Develop and maintain curriculum support for renewable energy and facilitate specific training programs for Green Hydrogen and sustainable development.
**General Public and Rural Communities**
**Impact:**
Increased exposure to information regarding Ministry of New and Renewable Energy (MNRE) schemes through diverse media and local events.
**Action Required:**
Engage with awareness programs, exhibitions, and educational opportunities to transition toward renewable energy solutions.
Key Entities Referenced
Ministry of New and Renewable Energy (MNRE): The primary central ministry responsible for implementing nationwide awareness programs and funding initiatives for renewable energy.
State Nodal Agencies (SNAs): State-level implementation bodies that receive government funding to carry out Information, Education, and Communication (IEC) activities.
Jal Urjamitra programme: A specialized curriculum-based renewable energy awareness and training initiative implemented by IIT Roorkee.
Skilled manpower for Green Hydrogen Sector programme: A training initiative implemented through the Directorate General of Training (DGT) and various institutes to develop specialized capacity for the green hydrogen industry.
Ministry of New and Renewable Energy
Government Boosts Renewable Energy
Awareness Nationwide
Posted On: 17 MAR 2026 3:29PM by PIB Delhi
The Government implements nationwide awareness programmes on renewable energy (RE) via its
websites, social media, mobile application, advertisements utilising communication media like print,
outdoor, television, radio, etc. through CBC and its empanelled agencies, National Film Development
Corporation of India (NFDC), Door darshan, All India Radio (AIR), State Nodal Agencies (SNAs),
academic institutions, and national exhibitions.
Funds are provided to the State Nodal Agency/Discoms to carry out IEC activities in their states including
rural and remote areas. During the FY 25-26 funds to 27 states/UTs have been given. Promotional
activities such as hoardings/banners, print ads, radio jingles, melas, Surya Rath, etc. have been used by
various State Nodal Agencies/DISCOMs to create widespread awareness of all schemes of MNRE. In
addition to this, ministry carries out several review meetings, capacity building workshops and public
awareness programs throughout the country from time to time.
Reputed educational institutes such as IIT Bombay, Delhi and Roorkee , National Skill Development
Institutes (NSTIs) ,Industrial Training Institutes (ITIs), National Institute for Entrepreneurship and Small
Business Development (NIESBUD), National Institute of Solar Energy (NISE), Skill Council of Green
Jobs (SCGJ) and other Sector Skill Council (SSCs) etc. are being involved in renewable energy awareness
through curriculum support or special programmes. Some of them are as under:-
i. Jal Urjamitra programme by IIT Roorkee
ii. Skilled manpower for Green Hydrogen Sector programme by DGT through NSTIs and ITIs,
NIESBUD, NISE, SCGJ and other SSCs.
iii. M. Tech program in Renewable Energy in Dr. B. R. Ambedkar National Institute of Technology,
Jalandhar
iv. Collaboration with Aligarh Muslim University (AMU) for a joint M. Tech. program on 'Green
Energy and Sustainable Development'
This information was submitted by Union Minister of State for New and Renewable Energy Shri Shripad
Yesso Naik in a written reply to Rajya Sabha today.
***
Navin Sreejith
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