IMPLEMENTATION OF VAN DHAN YOJANA

**Executive Summary** The Ministry of Tribal Affairs is facilitating the establishment of Van Dhan Vikas Kendras (VDVKs) through the PMJVM and PM-JANMAN schemes to promote tribal livelihood. As of April 2, 2026, thousands of VDVKs have been sanctioned and operationalized, engaging over 12.9 lakh tribal members and generating substantial sales. The initiative focuses on transforming tribal units into viable enterprises through comprehensive financial support and multi-channel marketing strategies. **Key Points / Main Content** * **Scheme Sanctions and Membership** * Under the Pradhan Mantri Janjatiya Vikas Mission (PMJVM), 4,172 VDVKs have been sanctioned, involving 12.48 lakh tribal members. * Under the PM-JANMAN scheme, 540 VDVKs have been sanctioned, associating approximately 0.46 lakh tribal members. * **Operational Status and Sales Performance** * A total of 2,817 VDVKs are operational under PMJVM, reporting sales of Rs. 15,829.88 lakhs. * Under the PM-JANMAN scheme, 491 VDVKs are operational, with reported sales of Rs. 527.37 lakhs. * **Financial and Technical Support** * Assistance is provided for raw materials, training, and capacity building. * Support includes the provision of toolkits, machinery, packaging, branding, transportation, and storage to ensure enterprise viability. * **Marketing and Procurement Infrastructure** * TRIFED manages the empanelment of tribal artisans, Self-Help Groups (SHGs), and NGOs to procure tribal products. * Retail marketing is conducted through 116 TRIBES India Outlets and national exhibitions such as Aadi Mahotsav and Aadi Bazaar. * Digital reach is maintained through the tribesindia.com e-commerce platform (featuring 6,000 products) and the Open Network for Digital Commerce (ONDC), where over 1,000 products are listed. **Impact Analysis** **Tribal Artisans and Producers** **Impact** They receive direct financial assistance, training, and infrastructure support to establish sustainable livelihoods. The program provides them access to domestic and international markets through structured retail and digital platforms. **Action Required** Eligible individuals and groups should engage in the empanelment process with TRIFED to supply products and utilize provided toolkits and training for production. **TRIFED (Tribal Co-operative Marketing Development Federation of India)** **Impact** TRIFED acts as the primary agency for procurement, retail management, and digital expansion. It is responsible for maintaining the brand image of tribal products across 116 outlets and various e-commerce sites. **Action Required** TRIFED must continue the empanelment of diverse suppliers (SHGs, NGOs, and individuals) and manage the ongoing addition of products to the ONDC and internal e-commerce platforms. **Tribal SHGs, NGOs, and Cooperatives** **Impact** These organizations are empowered to operate as viable business entities with support for branding, packaging, and storage. **Action Required** These entities need to manage the operational aspects of the VDVKs and ensure the effective utilization of sanctioned funds for raw materials and machinery.

Key Entities Referenced