Date: 2021-07-05Category: Extra OrdinaryState: Union GovernmentCountry: India
In exercise of the powers conferred by the proviso to article 309 of the Constitution of India read with the Government of India Ministry of Home Affairs
## Report on Directorate of Information and Publicity, Publicity Assistant Recruitment Rules, 2021
**1. Executive Summary:**
This report analyzes the Government of National Capital Territory of Delhi's notification regarding the Directorate of Information and Publicity, Publicity Assistant Recruitment Rules, 2021. This new policy establishes the rules and regulations for the recruitment of Publicity Assistants. Key aspects include the number of posts, classification, pay scale, eligibility criteria (age, educational qualifications, and experience), and the recruitment process. The policy aims to standardize and streamline the recruitment process for this position within the Directorate.
**2. Introduction:**
This report aims to provide a comprehensive overview of the Directorate of Information and Publicity, Publicity Assistant Recruitment Rules, 2021, based solely on the information contained within the provided policy text.
**3. Policy Overview:**
* This is a new policy.
* **Core Objective(s):** The core objective, as inferred from the text, is to establish a defined framework for the recruitment of Publicity Assistants within the Directorate of Information and Publicity, Government of National Capital Territory of Delhi. This includes specifying qualifications, age limits, and the method of recruitment.
**4. Background and Rationale:**
Since this is a new policy, it likely addresses the need for a formal and standardized recruitment process for the Publicity Assistant position. The policy introduction supersedes a previous notification from 1971, suggesting an update and formalization of recruitment procedures were necessary to reflect current needs and standards.
**5. Key Provisions / Changes:**
As a new policy, the document establishes several key provisions:
* **Post Details:** Defines the post as "Publicity Assistant," specifying the number of posts (1, subject to workload variation), classification as Group C Non-Gazetted Non-Ministerial, and the pay scale at Level 5 (Rs. 29200-92300).
* **Eligibility Criteria:** Sets the age limit for direct recruits between 18 and 27 years, with relaxations for government servants. Crucially, it also details essential educational qualifications: a Bachelor's degree with English or Hindi as a subject, along with a one-year postgraduate diploma in Journalism and Mass Communication/Advertising and Public Relations, OR a three-year graduation degree in Journalism and Mass Communication. Furthermore, it requires two years of experience in a publicity organization within public relations, outdoor publicity, or advertising.
* **Recruitment Method:** Stipulates that recruitment will be conducted through direct recruitment.
* **Probation Period:** Specifies a probation period of two years for newly recruited Publicity Assistants.
* **Deputation:** Allows for filling vacancies on a deputation basis under certain circumstances from officers of Central Government/State Government/Union Territories/Public Sector Undertakings.
**6. Target Audience and Stakeholders:**
The primary target audience includes:
* Individuals seeking employment as Publicity Assistants within the Directorate of Information and Publicity.
* The Directorate of Information and Publicity itself, as the employing agency.
* The Government of National Capital Territory of Delhi, responsible for overseeing the recruitment process.
* Central Government/State Government/Union Territories/Public Sector Undertakings, whose officers may be considered for deputation.
**7. Implementation Aspects (Inferred):**
* **Responsible Agency:** The Directorate of Information and Publicity is the responsible agency for implementing these recruitment rules.
* **Timelines/Procedures:** The policy states that age limits are determined based on the closing date for application receipt. Further specific procedures are not detailed. The policy comes into effect from the date of its publication in the Delhi Gazette.
* **Departmental Promotion Committee:** A Departmental Promotion Committee exists to oversee related activities.
**8. Expected Outcomes / Impact of Changes:**
The intended outcomes include:
* A standardized and transparent recruitment process for Publicity Assistants.
* Selection of qualified candidates with the necessary educational background and experience.
* Efficient staffing of the Directorate of Information and Publicity with competent personnel.
* Clear guidelines for age relaxation, educational requirements and experience.
**9. Conclusion:**
The Directorate of Information and Publicity, Publicity Assistant Recruitment Rules, 2021, represent a significant step towards formalizing and streamlining the recruitment process for Publicity Assistants. The policy clarifies eligibility criteria, outlines the recruitment method, and defines the roles and responsibilities of the Directorate. The policy's impact will likely be a more efficient and transparent recruitment process, leading to the selection of qualified individuals for this crucial role.
Key Entities Referenced
Sikkim: A state in India.
Jammu and Kashmir State: A former state of India, now divided into union territories.
National Capital Territory of Delhi: A union territory and a metropolitan region encompassing Delhi.
Directorate of Information and Publicity: Government organization responsible for information and publicity.
Publicity Assistant: Designation of the post for which recruitment rules are being defined.
Constitution of India: The supreme law of India, referenced as the basis for the powers exercised in the notification.
Government of India, Ministry of Home Affairs: The Ministry under which powers are conferred as per notification.
Delhi Gazette: The official gazette of the National Capital Territory of Delhi, where the rules are to be published.
Scheduled Castes: A group of historically disadvantaged communities recognized by the Indian government.
Scheduled Tribes: A group of indigenous communities recognized by the Indian government.
Other Backward Classes: A group of communities recognized by the Indian government as socially and educationally backward.
Assam: A state in Northeast India.
Meghalaya: A state in Northeast India.
Arunachal Pradesh: A state in Northeast India.
Mizoram: A state in Northeast India.
Manipur: A state in Northeast India.
Nagaland: A state in Northeast India.
Tripura: A state in Northeast India.
Ladakh: A union territory in India, formerly part of Jammu and Kashmir.
Himachal Pradesh: A state in Northern India.
Andaman and Nicobar Islands: A union territory of India.
Lakshadweep: A union territory of India.
MS Office: A suite of office productivity applications developed by Microsoft.
Central Government: The federal government of India.
State Government: The government of a constituent state within India.
Union Territories: A type of administrative division in India that is governed directly by the Central Government.
रजिस्ट्री स.ं डी.एल.- 33002/99 REGD. No. D. L.-33002/99
भारत सर कार
GOVERNMENT OF INDIA
एस.जी.-डी.एxलxx.G-अID.H-0xx5x0 72021-228120
SG-DLxx-ExG-0ID5E0x7x2x0 21-228120
असाधारण
EXTRAORDINARY
प्राजधकार स े प्रकाजित
PUBLISHED BY AUTHORITY
स.ं 180] दिल्ली, सोमवार, िलु ाई 5, 2021/आषाढ़ 14, 1943 [रा.रा.रा.क्ष.ेदि. स.ं 69
No. 180] DELHI, MONDAY, JULY 5, 2021/ASHADHA 14, 1943 [N. C. T. D. No. 69
भाग IV
PART IV
राष्ट्रीय रािधानी राज्य क्षेत्र दिल्ली सरकार
GOVERNMENT OF THE NATIONAL CAPITAL TERRITORY OF DELHI
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1- cSBdksa] lEesyuksa] lkaLd`frd xfrfof/k;ksa ds vk;kstu ds[PART IV DELHI GAZETTE : EXTRAORDINARY 3
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eukst dqekj f}osnh] funs'kd ¼lwpuk ,oa izpkj½4 DELHI GAZETTE : EXTRAORDINARY PART IV]
DIRECTORATE OF INFORMATION AND PUBLICITY
NOTIFICATION
Delhi, the 5th July, 2021
No.6(8)/2014-15/DIP/Estt/4145- In exercise of the powers conferred by the proviso to article 309 of the
Constitution of India, read with the Government of India, Ministry of Home Affairs, Notification No.F.27/59-HIM(i),
dated the 13th July, 1959, and in supersession of this Government’s Notification No.F.2 (50)/70-Services-II dated-27th
January, 1971 for the post of Publicity Assistant except as respects things done or omitted to be done before such
supersession, the Lt. Governor of the National Capital Territory of Delhi is pleased to make the following rules for the
post of ‘Publicity Assistant’ in the Directorate of Information and Publicity, Government of National Capital
Territory, Delhi, namely:-
1. Short title and commencement:—(i) These rules may be called the Directorate of Information and
Publicity, Publicity Assistant Recruitment Rules, 2021.
(ii) They shall come into force on the date of their publication in the Delhi Gazette.
2. Number of posts, classification and pay level in Pay Matrix:—The number of said post, its classification
and level in the Pay Matrix shall be as specified in Columns (2) to (4) of the Schedule attached with these
rules.
3. Method of recruitment, age limit qualification, etc.:—The method of recruitment to the said post, age-
limit, qualification and other matters relating thereto, shall be as specified in Columns (5) to (13) of the said
Schedule.
4. Disqualifications:—No person,
(a) who has entered into or contracted a marriage with a person having a spouse living, or
(b) who having a spouse living, has entered into or contracted a marriage with any person,
shall be eligible for appointment to the said post:
Provided that the Government may, if satisfied that such marriage is permissible under the personal
law applicable to such person and the other party to the marriage and that there are other grounds for so
doing, exempt any person from the operation of this rule.
5. Power to relax:—Where the Government is of the opinion that it is necessary or expedient so to do, it may,
by order, and for reasons to be recorded in writing, relax any of the provisions of these rules with respect to
any class or category of persons.
6. Saving:—Nothing in these rules shall effect reservations, relaxation of age-limit and other concessions,
required to be provided for the Scheduled Castes, Scheduled Tribes, Other Backward Classes, Ex-servicemen
or any other special categories of persons in accordance with the orders issued by the Government from time
to time in this regard.
SCHEDULE
1. Name of the Post. : Publicity Assistant.
2. Number of Posts. : 01* (2021).
*(Subject to variation dependent on workload).
3. Classification. : Group ‘C’ Non-Gazetted Non-Ministerial.
4. Level in the Pay Matrix. : Level-5 (Rs.29200-92300).
5. Whether Selection or Non-Selection : Not applicable.
post.
6. Age-limit for direct recruits. : 18 to 27 years
(Relaxable for government servants up to the age of Forty (40)
years in accordance with the instructions or orders issued by the
Central Government).[PART IV DELHI GAZETTE : EXTRAORDINARY 5
Note: The crucial date for determining the age-limit shall be the
closing date for receipt of applications from candidate in India
(and not the closing date prescribed for those in Assam,
Meghalaya, Arunachal Pradesh, Mizoram, Manipur, Nagaland,
Tripura, Sikkim, Ladakh Division of J & K State, Lahaul & Spiti
district and Pangi Sub Division of Chamba district of Himachal
Pradesh, Andaman & Nicobar Islands or Lakshadweep).
7. Educational and other qualifications : Essential:
required for direct recruits.
1. Bachelor’s Degree of a recognised university with English
or Hindi as one of the subject alongwith one year Post
Graduate Diploma in Journalism and Mass
Communication/ Advertising and Public Relations of a
recognised institute/university.
OR
Three year Graduation Degree in Journalism and
Mass Communication of a recognised university.
2. Two years experience of working in a publicity
organisation of repute in the field of public relation or
outdoor publicity or advertisement unit.
Desirable:
1. Experience in organising meetings, conferences, cultural
activities alongwith Knowledge of creative writing/
slogans.
2. Proficiency in computer operation and ability to work on
MS Office, Internet, Social Media.
8. Whether age and educational : Not applicable.
qualifications prescribed for direct
recruits will apply in the case of
Promotees.
9. Period of probation, if any. : Two years.
10. Method of recruitment: Whether by : By direct recruitment.
direct recruitment or by promotion
Note: Vacancies caused by the incumbent being away on
or by deputation/absorption and
deputation or long illness or study leave or under other
percentage of the vacancies to be
circumstances for a duration of one year or more may be filled on
filled by various methods.
deputation basis from officers of Central Government/State
Government/Union Territories/Public Sector Undertakings.
(a) (i) holding analogous posts on regular basis in parent
cadre/department; or
(ii) with five years’ regular service in Level-4 (Rs.25500-6 DELHI GAZETTE : EXTRAORDINARY PART IV]
81100) in Pay Matrix; and
(b) Possessing the educational qualifications and experience
prescribed for direct recruits, recruits under column 7.
11. In case of recruitment by : Not applicable.
promotion/deputation/absorption,
grades from which promotion/
deputation/ absorption to be made.
12. If a Departmental Promotion : Group ‘C’ Departmental Confirmation Committee
Committee exists, what is its consisting of:
composition.
1. Pr. Secretary/Secretary (Power) - Chairperson
2. Head of the Department (DIP) - Member
3. Dy. Secretary (Finance) - Member
(Note: Senior most member of the Departmental Promotion
Committee/ Departmental Confirmation Committee shall act as
Chairperson in case the notified Chairman of the Departmental
Promotion Committee/Departmental Confirmation Committee
happens to be junior to another member of the Departmental
Promotion Committee.)
13. Circumstances in which Union : Not applicable.
Public Service Commission is to be
consulted in making recruitment.
By Order and in the Name of Lt. Governor
of National Capital Territory of Delhi,
MANOJ KUMAR DWIVEDI, Director (I&P)
Uploaded by Dte. of Printing at Government of India Press, Ring Road, Mayapuri, New Delhi-110064
and Published by the Controller of Publications, Delhi-110054.