On February 13, 2026, SEBI launched an AI-driven calling campaign (PR No.12/2026) to promote the 'SEBI Check' Tool and validated UPI handles. This multilingual, AI-enabled initiative aims to enhance investor awareness and has been launched in collaboration with Sarvam, a generative AI company. The ‘SEBI Check' Tool and validated UPI handles were introduced on October 1, 2025, enabling investors to verify UPI ID, QR code, and bank account details of SEBI-registered intermediaries. As part of the initiative, a sample of individual investors will receive informational calls. Awareness calls will originate only from the SEBI-authorised number 1600-313-384. Contact SEBI at press@sebi.gov.in or visit www.sebi.gov.in. SEBI's address is Communications Division, SEBI Bhavan, Bandra Kurla Complex, Bandra (E), Mumbai - 400 051. The telephone number is +91-22-26449000.
Key Entities Referenced
SEBI: Securities and Exchange Board of India, regulator initiating the campaign
'SEBI Check' Tool: Tool introduced by SEBI to enable investors to verify UPI ID, QR code and bank account details
Validated UPI Handles: UPI handles validated by SEBI to enhance investor awareness
Mumbai: Location of SEBI
PR No.12/2026
Launch of AI-driven calling campaign to promote ‘SEBI Check’ Tool and
Validated UPI Handles
Chairman, SEBI has launched a multilingual, AI-enabled public outreach initiative to
enhance investor awareness about the ‘SEBI Check’ Tool and validated UPI handles,
on pilot basis. This initiative has been launched in collaboration with Sarvam, a
generative AI company that develops AI models designed for Indian languages.
SEBI has introduced the ‘SEBI Check’ Tool and validated UPI handles on October 1,
2025, enabling investors to verify UPI ID, QR code and bank account details of SEBI-
registered intermediaries before transfer of funds.
As part of the initiative, a sample of individual investors will receive informational calls
about the SEBI Check Tool, validated UPI handle and related frequently asked
questions.
Awareness calls will originate only from the SEBI-authorised number 1600-313-384.
Mumbai
February 13, 2026
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