**Executive Summary**
The Ministry of Information & Broadcasting (MIB) is inviting proposals for industry-led challenges under the "Create in India Challenge (CIC) – Season 2," a flagship initiative of the World Audio Visual and Entertainment Summit (WAVES). This program seeks to nurture creative talent and innovation across the Media & Entertainment (M&E) sector through over 50 youth-oriented challenges. Interested organizations must submit their proposals via the unified online portal by the deadline of July 31, 2026.
**Key Points / Main Content**
**Submission and Selection Process**
* A unified portal (https://wavesbazaar.com/create-india-challenge/season2/ifp) has been launched for the submission of proposals to ensure transparency and merit-based selection.
* The deadline for submitting challenge proposals is July 31, 2026.
* Selected challenges will be executed by the proposing entities with government support.
**Scope and Target Domains**
* The initiative targets diverse M&E domains including Artificial Intelligence (AI), AVGC-XR, Digital & Social Media, Animation, VFX, and E-Sports.
* Traditional and emerging sectors such as Online Social Gaming, Comics, XR/AR/VR, Films, Broadcasting, and Music & Dance are also included.
* The program emphasizes "Create in India, Create for the World" by focusing on youth upskilling, mentoring, and capacity building.
**Financial Support and Incentives**
* Selected challenges may be eligible for a One-Time Grant (OTG) of up to ₹1 Crore per challenge.
* Grant eligibility is subject to technical and financial evaluation, outcome orientation, and grassroots outreach criteria specified in the IFP document.
**Program Outcomes**
* Season 2 aims to implement over 50 challenges, expanding on the 33 challenges conducted in Season 1.
* Winning outcomes and talent will be showcased at ‘CreatoSphere’ during the WAVES 2027 summit.
**Impact Analysis**
**Industry Associations, Organisations, and Institutions**
**Impact**
These entities are invited to lead the conceptualization and execution of national-level challenges. They have the opportunity to secure significant government funding and play a central role in shaping the M&E ecosystem.
**Action Required**
Develop detailed proposals for industry-led challenges and submit them through the official portal before the July 31 deadline.
**Creative Youth and Talent**
**Impact**
The youth will benefit from increased opportunities for upskilling, professional mentoring, and a platform to showcase innovation in emerging technologies like AI and Digital Media.
**Action Required**
Participate in the selected challenges to compete for recognition and showcasing opportunities at WAVES 2027.
**Ministry of Information & Broadcasting (MIB)**
**Impact**
The Ministry acts as the facilitator and funding body, aiming to strengthen India’s creative economy through a structured, merit-based mechanism.
**Action Required**
Oversee the selection process through the unified portal and manage the disbursement of One-Time Grants to successful applicants.
Key Entities Referenced
Create in India Challenge (CIC): A flagship initiative aimed at identifying and nurturing creative talent, upskilling, and promoting innovation across the Media & Entertainment sector through industry-led challenges.
World Audio Visual and Entertainment Summit (WAVES): The overarching global summit under which the Create in India Challenge is organized to strengthen India's creative ecosystem.
Ministry of Information & Broadcasting: The primary central ministry inviting proposals and providing one-time grants of up to ₹1 crore for selected industry-led challenges.
CreatoSphere: The dedicated platform within WAVES 2027 for showcasing the winners and outcomes of the challenges.
Ministry of Information & Broadcasting
MIB Invites Proposals for Industry-led
Challenges under WAVES 2027 Create in India
Challenge Season 2
Unified Portal Launched for Submission of Create in India
Challenge Season 2 Proposals, Ensuring a Transparent and
Merit-based Selection Process
Over 50 Challenges to Promote Creativity, Skills and
Innovation Among Youth
Selected Challenges may be Eligible for One-Time Grant of
up to ₹1 Crore
प्रव तथ: 13 JUL 2026 5:52PM by PIB Delhi
Proposals are invited from various industry associations, organisations and institutions working in the
Media and Entertainment Sector for the conceptualisation, designing and execution of industry-led
challenges under the Create in India Challenge (CIC)–Season 2, a flagship initiative under the World
Audio Visual and Entertainment Summit (WAVES) of the Ministry of Information and Broadcasting,
Government of India. For CIC–Season 2, a unified portal has been created for submission of proposals
and selection of challenges and their respective executing entities, through a transparent and merit-based
mechanism.
CIC – Season 2 aims to execute industry-led, government-supported, youth oriented challenges that
identify and nurture creative talent, promote upskilling and capacity building, mentoring and training,
encourage innovation, and create opportunities for collaboration across the Media & Entertainment
domains, including Artificial Intelligence (AI), AVGC-XR, Digital Media, and other technology-driven
creative sectors, culminating in the showcasing of winners and winning outcomes at ‘CreatoSphere’
during WAVES 2027.
Entities from across the Media & Entertainment (M&E) sector are invited to submit their proposals
through the online portal: - https://wavesbazaar.com/create-india-challenge/season2/ifp, within the
prescribed timeline, i.e., latest by 31.07.2026. The challenge proposals may be from any of the diverse
domains within the M&E industry, including Artificial Intelligence (AI), Digital & Social Media,
Animation, VFX, Online Social Gaming, E-Sports, Comics, XR/AR/VR, Films, Broadcasting, Music &
Dance, and other emerging domains of the M&E sector. Scan the QR code to apply now:For Season 2, more than 50 industry-led challenges, with a special focus on emerging areas such as
Artificial Intelligence (AI), Digital & Social media and AVGC-XR sector, are envisaged under the Create
in India Challenge (CIC) banner. To support the successful implementation of selected challenges, the
Ministry may provide a One-Time Grant (OTG) of up to ₹1 crore per challenge, subject to the
proposals focused approach, outcome orientation, upskilling initiatives, grassroot outreach, and various
technical and financial evaluation criteria and the terms and conditions specified in the IFP document.
About Create in India Challenge (CIC)
The Create in India Challenge (CIC) is a flagship initiative under the World Audio Visual and
Entertainment Summit (WAVES) aimed at identifying, nurturing, upskilling, and showcasing creators
across the Media & Entertainment sector. Following the successful implementation of 33 industry-led
challenges during CIC–Season 1, CIC–Season 2 focuses on youth-oriented challenges, industry
partnerships, grassroots outreach, structured mentoring and upskilling, and outcome-driven challenges to
further strengthen India's creative ecosystem and advance the Hon’ble Prime Minister’s vision of "Create
in India, Create for the World."
***Mahesh Kumar/ Vivek Vishwash/ Aparajita Priyadarshini
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