The Ministry of Ayush is partnering with the Ministry of Health and Family Welfare in the "Swasth Nari Sashakt Parivar Abhiyaan," a 16-day national campaign to promote women's health and well-being. Launched on September 14, 2025, the initiative involves collaboration with state and union territory administrations, Ayush research and educational institutions, industries, private sector entities, NGOs, and cooperative societies. The campaign will feature health checkups and screening camps for non-communicable diseases (NCDs), cancers, anaemia, tuberculosis, and sickle cell disease, along with maternal and child healthcare services. Awareness programs on nutrition, hygiene, and voluntary blood donation drives will also be conducted. Treatment modalities through Ayush for conditions like anaemia, NCDs, and Polycystic Ovarian Disease (PCOD) will be emphasized. Dedicated kiosks for lifestyle counselling, yoga sessions, and "Prakriti Pareekshan" will be established. States and Union Territories will organize awareness camps in schools, radio and television programs, and social media campaigns. Home remedies and nutrition kits will be distributed, and the health benefits of medicinal plants and herbal teas will be promoted. Ayurveda-inspired wellness programs and Yoga-based mindfulness practices will address corporate burnout. Self-Help Groups at the Panchayat level will conduct awareness rallies and pledge events. The campaign will provide comprehensive women's healthcare, from pregnancy to palliative care, with daily Ayush health tips on social media focusing on topics like Anaemia-Free Women, Fit Mother, Stress-Free Women, Herbal Nutrition, and Bone Health.
Key Entities Referenced
Ministry of Ayush: Indian governmental ministry promoting traditional medicine systems like Ayurveda, Yoga, and Naturopathy.
Swasth Nari Sashakt Parivar Abhiyaan: A nationwide health campaign to promote women's health and well-being in India.
Ministry of Health and Family Welfare: The Indian government ministry responsible for public health in India.
States and Union Territories: Administrative divisions of India, participating in the campaign.
Ayush: An acronym for Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy - traditional medicine systems in India.
Anaemia: A condition in women and children, that this campaign aims to address.
Prakriti Pareekshan: A concept related to self-assessment based on Ayurvedic principles for health and wellness.
Poly Cystic Ovarian Disease (PCOD): A hormonal disorder common among women of reproductive age, focused under the campaign.
AYUSH
Ministry of Ayush Joins Prime Minister’s “Swasth
Nari Sashakt Parivar Abhiyaan” to Promote Women’s
Health & WellBeing
Nationwide campaign to strengthen screening,
maternal health services, lifestyle counselling, yoga
and Ayush-based interventions for women
States, UTs, Self-Help Groups and institutions to
mobilize communities for holistic women’s healthcare
Posted On: 14 SEP 2025 10:40AM by PIB Delhi
Ministry of Ayush is participating in the Swasth Nari Sashakt Parivar Abhiyaan, a national health campaign
being launched by the Ministry of Health and Family Welfare. In collaboration with State and Union Territory
(UT) administrations, Ayush research institutions, educational institutions, industries and private sector,
associations, NGOs, and cooperative societies, the Ministry will organize a series of activities focusing on
women’s health promotion and screening for various ailments.
This 16-day campaign will feature Health check-ups and screening camps for non-communicable diseases
(NCDs), cancers, anaemia, tuberculosis, and sickle cell disease; Maternal and child healthcare services;
Awareness programs on nutrition and hygiene and voluntary blood donation drive to support public health
efforts. Treatment modalities through Ayush for Anaemia, NCD, Poly Cystic Ovarian Disease (PCOD)
among women and children is also focused under the campaign.
This national health campaign will focus on women’s health and empowerment through dedicated kiosks for
lifestyle counselling, yoga sessions, and " Prakriti Pareekshan". States and Union Territories will organize
awareness camps in schools, radio and television programs, as well as social media campaigns to reach a
wider audience. Home remedies and nutrition kits will be distributed among the public, while the health
benefits of common medicinal plants and herbal teas for women’s well-being will be highlighted through
various activities. The campaign also emphasizes countering corporate burnout through Ayurveda-inspired
wellness programs and Yoga-based mindfulness practices.
Self-Help Groups at the Panchayat level will conduct awareness rallies and pledge-taking events to mobilize
communities. The campaign will ensure comprehensive women’s healthcare—from pregnancy to palliative
care—with daily Ayush health tips on topics such as Anaemia-Free Women, Fit Mother, Stress-Free Women,
Herbal Nutrition, and Bone Health shared on social media to help women address their health concerns
effectively.***
MV/GS/SG
(Release ID: 2166451)